AI Marketing

The Real Reason DeepSeek Went Viral Feb 01, 2025

What You’ll Learn in This Episode

DeepSeek’s AI breakthrough didn’t just happen—it was engineered for maximum impact. This episode dives into the real reasons DeepSeek went viral, why their approach is a direct threat to OpenAI and Anthropic, and how AI compute demand is about to explode by 1000X.

If you think Big Tech is in control of AI’s future, think again. The battle for Artificial General Intelligence (AGI) and AI compute power is just beginning, and you need to know who’s really in charge.

🔹 Topics Covered: ✅ How DeepSeek became an AI sensation by open-sourcing their models (DeepSeek on Hugging Face) ✅ Why DeepSeek’s $5.6 million training cost was a marketing masterstroke ✅ How Jevons’ Paradox proves AI compute demand is about to skyrocket ✅ Why you can’t trust Google, Amazon, or Microsoft to power the future of AI ✅ The real future of AGI & AI Agents – and how much compute we’ll need to make them work ✅ The rise of Exabits as an independent AI compute provider (Exabits)

🧩 Segment Breakdown & Links 1️⃣ The DeepSeek Disruption – What Happened?

🔹 DeepSeek is a Chinese AI company that trained a ChatGPT-4 level model for just $5.6 million—while OpenAI and Anthropic spend hundreds of millions. 🔹 Their strategy? Go open-source, build a community, and make AI cheaper. 🔹 The result? Mass panic in Big Tech & a 17% drop in Nvidia’s stock price. 🔗 DeepSeek on Hugging Face 🔗 DeepSeek R1 Model on GitHub

2️⃣ How DeepSeek Engineered Their Own Virality

🔹 They didn’t just launch a model—they launched a movement. 🔹 Their secret sauce? A "David vs. Goliath" narrative against OpenAI & Anthropic. 🔹 Twitter (X) exploded with comparisons to Sputnik, fueling the story. 🔹 The now-infamous tweet from Wall Street Engine (@wallstengine) compared DeepSeek’s launch to the AI “moonshot” moment. 🔗 Original viral tweet

3️⃣ The $5.6M AI That Exposed OpenAI’s Bloated Costs

🔹 Compare the costs:

DeepSeek R1 Model – $5.6M
Anthropic Claude – $50M+
OpenAI GPT-4 – Estimated $100M to $1B 🔹 This fueled investor panic, leading to market sell-offs for Nvidia and Big Tech. 🔗 OpenAI GPT-4 Overview 🔗 Anthropic’s Claude

4️⃣ Jevons' Paradox: Why AI Compute Demand is About to Skyrocket

🔹 The Cloud Storage Parallel: When storage got cheap, demand exploded 1000X. 🔹 The same thing is happening with AI compute: More efficiency → More AI adoption → More GPU demand. 🔹 AI compute demand is now doubling every 6 months. 🔗 Nvidia H100 GPU Specs 🔗 Morgan Stanley Report on AI Compute Demand

5️⃣ Why You Can’t Trust Google, Amazon, or Microsoft with AI Compute

🔹 Amazon Web Services (AWS) deplatformed Parler overnight—so what happens if they don’t like your AI startup? 🔹 Google already has a history of politically-motivated censorship. 🔹 Microsoft Azure is deeply embedded in OpenAI’s operations and prioritizes corporate/government interests over startups. 🔹 The only solution? Independent AI infrastructure like Exabits. 🔗 AWS Censorship Controversy 🔗 Google Free Speech Controversy 🔗 Microsoft OpenAI Partnership

6️⃣ The Future: AGI, AI Agents, and the Race for Compute Power

🔹 AGI (Artificial General Intelligence) is the AI that can think, reason, and learn like a human. 🔹 AI Agents will run businesses, negotiate deals, and replace entire industries. 🔹 To train AGI, we’ll need 1000X more compute than today—the equivalent of a small country’s energy output. 🔹 Exabits & Other Independent Compute Providers will be the only alternative to Big Tech monopolies. 🔗 Exabits AI Compute Solutions 🔗 DeepMind’s AGI Research

💡 Key Takeaways

✅ DeepSeek didn’t just go viral—it was engineered to disrupt AI’s biggest players. ✅ The $5.6M training cost exposed OpenAI & Anthropic’s bloated spending. ✅ AI compute demand is about to skyrocket—Jevons' Paradox proves it. ✅ Google, Amazon, and Microsoft can’t be trusted with AI’s future. ✅ Independent compute providers like Exabits are the real future of AI.

📢 Get Involved:

🔹 Follow Mark Fidelman on Twitter (X): @MarkFidelman 🔹 Join the AI Marketing Podcast Community – Sign Up Here 🔹 Learn More About AI Compute Alternatives: Exabits

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4 Steps to Accelerate AI Innovation Jan 24, 2025

Host: Mark Fidelman Guest: Matt Leta, Author of The Leap Guide and Founder of Future Works

In this episode of AI Marketing, we sit down with Matt Leta, a tech entrepreneur and AI strategist, to discuss his 4 steps to accelerate innovation in the age of AI. Matt shares insights from his book, The Leap Guide, and provides actionable strategies for organizations looking to embrace AI and drive innovation.

Episode Highlights: 1. Meet Matt Leta

Matt's journey from starting his first startup at 19 to working with industrial, energy, and aerospace companies.
How his experience in AI and digital product development has shaped his approach to innovation.

2. The 4 Steps to Accelerate Innovation

Matt introduces a practical, repeatable 12-week framework to help businesses successfully implement AI-driven innovation:

Locate:
- Find an innovation champion within the organization.
- Form diverse groups to identify AI opportunities.
Evaluate:
- Use a proven framework to quickly assess and prioritize ideas.
- Focus on high-impact opportunities that align with business goals.
Action Planning:
- Develop a roadmap to gain stakeholder buy-in and present AI initiatives effectively.
Progress:
- Prototype solutions and communicate value to drive organizational adoption.

3. Matt's Favorite AI Tool

Matt shares his current favorite AI solution: OpenAI's GPT-4o Pro, which he uses for strategic thinking, idea generation, and problem-solving.

4. Key Takeaways

AI success is not just about technology—it's about people, communication, and buy-in.
The importance of a structured yet flexible approach to AI adoption.
How small AI-driven wins can lead to company-wide transformation.

Resources Mentioned:

Matt Leta's Book: The Leap Guide
Future Works Blog: news.future.works
AI Coach Tool: Available with the book at leap.guide

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Exploring AI in Software Development and Marketing Jan 24, 2025

Host: Mark Fidelman Guest: David Hirschfeld, Founder of Tekyz, a software development company specializing in AI-driven solutions.

Topics Covered:

The role of AI in software development and marketing
David's favorite AI tool: Replit, a code development tool revolutionizing prototype building
Leveraging AI for personalized marketing outreach and customer insights
Real-world examples of AI implementation in healthcare, including an AI nurse and automated medical record reviews
Using AI for project estimation, refactoring code, and workflow optimization
Predictions for the future of AI in the next two years

Key Quotes:

"Marketing is critical when launching and scaling a software startup." – David Hirschfeld
"AI has the ability to make all your marketing outreach feel like a personalized experience." – David Hirschfeld
"The 100-foot wave of AI is coming, and we must paddle out and ride it or be wiped away." – David Hirschfeld

Resources Mentioned:

Replit: An AI-driven code development tool
Guest Contact Information:
- Email: david@tekyz.com
- Website: www.tekyz.com
- LinkedIn: David Hirschfeld on LinkedIn

7 Linkedin AI Predictions for 2025 and How They Will Impact Marketers Dec 16, 2024

📌 Key Topics Discussed:

1️⃣ From Hype to Practical AI Use Cases

AI will shift from speculation to measurable outcomes.
I share why clear goals are essential and where I think businesses need to focus to stay competitive.

2️⃣ The Battle for AI Hardware: Will Nvidia Be Dethroned?

New challengers like AMD, Intel, and startups are taking aim at Nvidia’s monopoly.
Hear my thoughts on whether Nvidia can keep its lead or if 2025 will be a turning point.

3️⃣ Digital Twins and the Four-Day Workweek

AI-powered digital assistants could free up our Fridays.
I explore what this means for productivity and how realistic this vision is.

4️⃣ Robots in Your Home: Sci-Fi No More

AI advancements are bringing robots mainstream for tasks like cleaning, cooking, and more.
I discuss the opportunities and challenges of this robotic revolution.

5️⃣ AI’s Role in Building Inclusive Workforces

How assistive AI tools will empower disabled workers and unlock massive business value.
I weigh in on how leaders can integrate these tools effectively.

6️⃣ Fractional CAIOs: The Future of AI Leadership

With a shortage of AI executives, fractional CAIOs are stepping in.
I share why this model could be the solution for smaller businesses to scale AI initiatives.

7️⃣ AI Systems Engineers: The Hottest Job of 2025

As AI agents proliferate, oversight roles like AI systems engineers will become critical.
I give my take on why this role matters and how to position yourself for success.

💡 Why You Should Listen: This isn’t just another AI predictions episode — I’m giving you my take on every trend:

What’s realistic, what’s overhyped, and what it means for you and your business.
Actionable insights to leverage these predictions and stay ahead of the AI curve.
Straight talk for leaders, marketers, and innovators who need to know where to focus in 2025.

📚 Resources & Links:

Follow me on LinkedIn for more AI insights and updates.
Don’t miss the full list of AI predictions we discuss, sourced from LinkedIn News.

🎧 Call to Action: If you enjoyed today’s show, subscribe, share, and leave a review. I want to hear your thoughts on these predictions — do you agree, disagree, or have your own bold ideas for AI in 2025?

Let’s keep the conversation going and lead the charge into the AI-driven future.

🚀 Stay curious. Stay bold. Stay AI-forward.

🎙️ Listen Now: Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

3 Game-Changing AI Marketing Tools to Elevate Your Content Strategy Nov 22, 2024

In this episode of AI Marketing, Mark Fidelman dives into the transformative power of AI tools designed to help marketers save time and amplify their output. Mark shares his insights on three standout platforms—Opus Clip, AdCreative.ai, and Canva—breaking down how each can fit seamlessly into your marketing workflow.

Key Takeaways:

Opus Clip
- What It Does: Extracts 15-second to 3-minute clips from long-form content based on custom prompts.
- Why You Should Use It: Generates up to 30 shareable video clips with minimal effort, complete with editing and publishing capabilities for all major social platforms.
- Pro Tip: Perfect for marketers producing long-form content who want to repurpose it across Instagram, TikTok, LinkedIn, and more.
AdCreative.ai
- What It Does: Creates ad campaigns with the help of AI by analyzing your website, prompts, and visuals.
- Why It’s Not Ready Yet: While promising, its results in the B2B space fall short of industry standards.
- Pro Tip: Keep an eye on its development but stick to tried-and-true methods for now.
Canva
- What It Does: Offers an intuitive design platform with robust AI tools for generating images, videos, and templates.
- Why It’s Essential: Empowers marketers to produce high-quality content faster, including video and animations, at a fraction of the cost.
- Pro Tip: Leverage Canva’s extensive library of templates to churn out professional-grade marketing materials quickly and efficiently.

Why It Matters: Mark emphasizes that in today’s fast-paced, AI-driven landscape, creating consistent and engaging content is non-negotiable. With tools like these, marketers can scale their efforts, focus on strategy, and deliver results without breaking the bank.

Get in Touch: Mark invites listeners to share their experiences with these tools or suggest others. As a Fractional CMO and AI marketing enthusiast, he’s eager to explore what’s working (and what’s not) in the ever-evolving world of marketing.

Outro: Stay tuned for the next episode, where Mark will uncover three more AI tools to revolutionize your marketing game.

Connect with Mark:

Website: www.fanaticsmedia.com
Socials: Twitter, LinkedIn, YouTube

CTA: Don’t forget to subscribe and leave a review if you found this episode helpful!

Here Are My 3 Favorite ChatGPT Use Cases For Marketing Apr 19, 2024

Mark discusses his experiences with using AI tools like Chat GPT for various tasks, including content creation, financial analysis, and marketing. He emphasized the importance of double-checking AI outputs with professional experts and highlighted the potential of AI to enhance marketing professionals' work. Mark shares his experience with using AI tools for marketing purposes, including generating ideas for marketing campaigns and tokenizing projects for funding.

Using ChatGPT for marketing tasks.

Brought to you by http://www.Fanaticsmedia.com

Want to hire Mark to build a world-class AI Driven marketing team to double your leads and sales? Goto www.fanaticsmedia.com to schedule.

The Killer AI App for Finance Apr 15, 2024

Join host Mark Fidelman as he dives into the transformative world of artificial intelligence in the latest episode of "AI Unveiled." with Jas Dhillon of FinanceIQ.ai This episode is a treasure trove of insights for enthusiasts and professionals alike, exploring the cutting-edge applications of AI tools like Jasper in content production, team collaboration, and beyond.

Mark and Jas kick off the discussion by examining how Jasper and similar AI tools are not just facilitating but revolutionizing content creation, making it simpler for businesses to communicate their value propositions and establish authority in their respective fields. They share personal anecdotes and professional experiences, revealing how these tools enhance efficiency and drive traffic.

The conversation then pivots to the intriguing potential of AI in marketing and its significant impacts on the college application process, a topic that resonates with many parents and students today. Listen in as they discuss the reliability of AI detectors and the next generation's advanced AI capabilities, providing a comparative analysis of popular AI writing tools such as Jasper, Claude 3 Opus, and GPT-4.

Jas also provides an exclusive look into his company, Finance IQ, and its pioneering AI-powered tools designed to automate business processes in the asset management sector. He highlights a notable project with Franklin Templeton, showcasing how their AI technology has streamlined tax processing, reduced error risks, and enhanced overall efficiency.

The episode doesn't shy away from the challenges either. Jas and Mark address the hurdles in developing AI systems, the ongoing need for improvements, and the exciting future of AI applications in legal and financial sectors.

Moreover, Jas shares his excitement about his upcoming presentation at the prestigious 'Imagination and Action' AI conference in Boston, inviting listeners to join him for what promises to be an enlightening experience.

Tune into "AI Unveiled" for a compelling journey through the landscape of artificial intelligence with two seasoned experts, Jas Dhillon and Mark Fidelman, who not only reveal the current state of AI technology but also its promising future. Whether you're an AI novice or a veteran, this episode is packed with valuable insights and practical advice to help you harness the power of AI in your professional endeavors. Want to hire Mark Fidelman, contact him at www.fanaticsmedia.com or on LinkedIn at www.linkedin.com/in/fidelman

This AI Marketing Tool Will Change Everything Apr 13, 2024

Brought to you by http://www.Fanaticsmedia.com

Topic: AI in marketing and the transformative potential of AI technology, specifically focusing on tokenization and content creation.

Key Points Discussed:

AI's Role in Marketing:
- Mark shared insights from his presentation at the Digimarc conference about using AI in marketing, particularly how his small team effectively promotes Smartblocks, a real estate tokenization platform.
- He highlighted the low adoption rate of AI among professional marketers, noting that only 20% of attendees from major corporations use AI daily, which surprised him given their advanced technological environment.
Future of AI and Marketing:
- Mark predicts significant growth in the AI sector, expecting it to reach a market size of $214 billion by 2030 up from $20 billion today. He emphasized its rapid development pace compared to other technologies.
- He stressed the need for marketers to evolve from basic implementers to architects of sophisticated AI-driven marketing strategies.
Innovative AI Tools and Applications:
- Introduction of "Open AI Sora," an advanced tool capable of generating realistic short films and scripts from simple prompts, demonstrating the potential of AI in creating dynamic and engaging marketing content.
- Mark encouraged marketers to leverage AI for personalized advertising, envisioning a future where ads are tailored to individual preferences, potentially enhancing customer engagement and effectiveness.

Notable Quotes:

On AI Adoption: "Only 20%...these are professional marketers or people from Netflix, from big healthcare companies... I was kind of shocked by that."
On AI's Potential: "AI, the AI business to be 214 billion, which is a CAGR of 26.7% that's growing as fast if not faster than tokenization is."
On Content Creation with AI: "Imagine how many iterations of a video ad you could show people... if you find that one is resonating more... then that's something that you could send out to everybody else in your database."
On Personalization: "Imagine videos tailored to you and your likes and dislikes and needs and cultural preferences. Essentially, it's developed on the fly to suit what that potential customer... likes or doesn't like, How incredible is that?"

Conclusion:

The podcast effectively showcases the intersection of AI technology with modern marketing practices, emphasizing the transformative impact AI can have on content creation and personalization. Mark's discussion serves as a call to action for marketers to embrace and become proficient with AI tools to stay competitive and innovative in the rapidly evolving digital landscape.

Here's Why You Need a Fractional CMO Sep 29, 2021

Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost.

BIO

KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit https://keomarketing.com

Reach Sheila https://twitter.com/keomarketing

Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Build a Unicorn Company Sep 14, 2021

Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate.

So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I think something like in the fortune 500, almost 40% 47% of companies are owned by the same people. And it's literally like a handful, 14 investors and they're playing a different game.

Everybody Wants to Rule the World will help you:

Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time.
Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain.
Advocate for smart regulations that enable free and fair markets while balancing innovation with anti-trust
Gain insights into what innovative companies are doing right now to position themselves in this new reality.
Take your business from status quo to market leader.

Ray's book: https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants

BIO

R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new best-selling book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world. ----------------------

Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

The Art of Ranking on the First Page of Google Sep 02, 2021

Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results.

BIO

David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same.

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About Us

If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com

Revealing the Recognized Expert Formula Aug 16, 2021

Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market.

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes’ Top 5 Business Books of the Year, as well as Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game self-assessment workbook and learn more at Visit HTTP://www.dorieclark.com/thelonggame. --------------------------------

How to Become a Category King in Your Industry Aug 10, 2021

Today’s guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today’s winner takes all market by building categories and thinking differently. On Mark's website he has a super valuable Category Creation Guide that is free and ungated! You won't get slathered with lead gen forms on my site! -----------------------

Want to learn more?

Contact HTTP://www.fanaticsmedia.com

How to Create Dashboards to Measure Your Marketing Performance Jul 29, 2021

Learning how to Listen to data (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics

BIO

Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers. Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Pitch Influencers and the Media Jun 15, 2021

Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand.

BIO

Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor’s Degree from Adelphi University, completed ECornell’s Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend ClubHouse FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk ------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Master PR and Drive Leads May 20, 2021

Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to:

1. Plan and organize PR

2. How to launch it

3. What to look out for

4. How to make it successful

BIO

Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage.

Contact Victoria at @GoVictoriaK and www.victoriouspr.com

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Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Overcome the Fear of Branding Apr 28, 2021

Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding.

BIO

Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth.

Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management.

Take the Quiz

https://sixpointcreative.com/digitalbrandbuild/

Megan's contact info

Six-Point Creative

sixpointcreative.com

276 Bridge Street

Springfield, MA 01103

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Work with Fanatics Media www.fanaticsmedia.com

Here's Why Press Releases are Cool Again Apr 27, 2021

Are press releases cool again?

How do create press releases that work
How journalists decide on stories
Why headlines matter
Why a quote can save you

BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales! Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price. Our world-class team of writers and publicists have secured our client's spots in top outlets including: ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more! However, actions speak louder than words. Check out https://www.ereleases.com/client-reviews/, to see how 100’s of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic. 👉 You can book a call with me or speak to my team Monday through Friday (7am to 7pm Eastern Time) at 800-710-5535.

Listen to CEO of eReleases https://www.linkedin.com/in/publicity/

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Need help with PR, contact us at HTTP://www.fanaticsmedia.com

Copywriting Best Practices to Close More Deals Apr 23, 2021

Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy.

How do you create the right copy?
How I develop the expertise?
Where do I find good copywriters?
How do I know I hired a good copywriter?
Little hacks and tricks you need to know

BIO

Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION. Find her on Twitter @themeanmarketer

Want more information? www.fanaticsmedia.com

How to Steal Traffic from your Competitors Apr 22, 2021

This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack.

BIO

Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.

Learn more www.fanaticsmedia.com

GAME CHANGER: How Omni-Channel Social Ads Are Disrupting Marketing Apr 06, 2021

Digital advertising can be easy, and I discuss with Zeze Peters how he combines advanced engineering with behavioral science to build the one ad platform to rule them all.

BIO:

Zeze is the cornell-educated rocket-scientist founder and CEO of Beam.city. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce, Big data systems and consumer goods for Fortune 1000 companies. He leads the team at Beam.city. We believe that digital advertising can be easy, and we are combining advanced engineering with behavioral science to build the one ad platform to rule them all.

Schedule a call: calendly.com/zeze-beamcity/convo.

Reach him at @beamcityinc

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Reach Mark Fidelman @markfidelman www.fanaticsmedia.com

How to Create an Offer You Can't Refuse Mar 22, 2021

Steven Van Belleghem is on a mission to help marketers bring customer experience and brand experience together by creating offers for their customers that can't refuse.

Learn the 4 components in developing this model.

BIO:

Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories. Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest lecturor at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book).

Steven's latest book, the "Offer You Can't Refuse" or his own content on my YouTube channels. www.youtube.com/stevenvanbelleghem

How to reach Steven: @stevenvbe ------------------

Add to end of Post Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

What You Need to Know About AI and Google Ads Mar 20, 2021

Mike Rhodes explains how to use artificial intelligence and Google Ads to move the needle on revenue and leads Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’. His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies. Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency.

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

How to Crush it on Amazon Mar 16, 2021

Peter is a master at building Amazon businesses. He reveals all his secrets and walks us through how he builds businesses and millions in revenue on Amazon.

Funnel Hacks
Setting up your own Funnel
Step by Step Build your own Amazon Business

BIO

Peter is an Amazon sales professional

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

The Two Ingredients to Long Term Marketing Success Mar 12, 2021

If you want to do something truly innovative in 2021, you need to create distance from business as usual. Traditional business structures love stability and predictability. Yet, many organizations believe the two essential ingredients for long-term success are creativity and innovation. We call the relationship between these two opposing expectations the Proximity Paradox – the belief that those who are closest to a subject are best-qualified to innovate for it. In reality, intense proximity limits creativity. We need to create distance from challenges in order to see the best way forward. There are three areas where you’ll find the Proximity Paradox affecting business: the way people work together, the processes you use to push work through your organization, and where your company fits in your industry. BIO Kiirsten May is the co-owner of UpHouse, a marketing agency in Canada. She and her business partner, Alex Varricchio, started UpHouse in 2017 with the mission to help in-house marketers create stronger brands and smarter marketing plans. Their team has won Telly Awards, Atomics Awards and has been recognized as one of Canada’s top 50 most creative agencies. Kiirsten and Alex believe diversity of thought, opinions and people make for better ideas and more resilient business. They wrote a book on this topic. It’s called the The Proximity Paradox. It’s a marketing book filled with practical and impractical ideas to kickstart your creativity. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Drive Sales With Influencer Paid Ads Mar 11, 2021

You've heard of influencer marketing and you've heard of paid ads, but what happens when you combine the two?

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Still believe FB ads is one of the biggest opportunities for digital brand builders FINAL QUESTION 2. Who is the most influential person in marketing today? I'm going to say someone very little known outside of fitness: Andy Frisella

Bio

Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, there he built ads for more than 200 companies and acquired top level know how on online advertising strategies.

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

How to Build A Rockstar Personal Brand Feb 27, 2021

Ever wonder why some people are unemployment proof and others can't find a job for years? Learn what Michelle Olivier recommends you do to remain desired in the marketplace.

How to Reach Michelle

Website: www.oandhconsulting.com

BIO

Michele Olivier offers a unique perspective on career development and job searching, with an impressive record of accomplishment on both sides of the desk. She combines over 20 years of experience in HR and recruitment with certifications in career guidance and counseling, and she knows how to meet the needs of both applicants and organizations when it comes to matching talented people with top jobs. The scope of Michele’s experience spans multiple industries, every career level, and organizations of all sizes. Through this, she has honed a no-nonsense approach when it comes to communicating with clients about the realities of the job market and how to stay competitive. She has even developed and implemented curricula to help both job seekers find work and employers identify talent, which was rolled out internationally and recognized by the British Parliament for excellence. As Principal Consultant with O&H Consulting, Michele and her colleagues channel their expertise into customized resume and career coaching support that helps clients soar above the crowd.

Host Mark Fidelman @markfidelman

www.fanaticsmedia.com ---- Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Market High Ticket Item Businesses Feb 25, 2021

Listen as Lloyd and I discuss "How to Grow Your High Ticket Business Without the Uncertainty & Cost of Facebook Ads". There's a lot to learn here, so be prepared to take notes

How to reach Lloyd

W W W . A T T R A C T A N D S C A L E . C O M

BIO

Lloyd Yip is the founder of Attract & Scale who helps coaches, consultants and other online entrepreneurs selling high ticket offers scale their business massively by using highly scalable organic strategies. He empowers business owners to grow even without complicated and costly ad strategies or super annoying, time-consuming lead generating tactics. This way, they can create impact, generate wealth, and achieve the life of their dreams. Lloyd is a digital nomad, originally from Canada, but currently residing in Brazil.

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Optimize Your Sales Process Feb 24, 2021

Learn what Doug does to increase sales through sales optimization, quizzes and other tips and tricks.

How to Reach Doug

https://twitter.com/dougbrown123456

Business Success Factors - www.businesssuccessfactors.com

BIO

Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and international bestselling author. He has coached, consulted, and advised thousands of people in business as well as companies including Enterprise-Rent Car, Nationwide, Intuit, Proctor and Gamble, CBS television, and others. He has collected an impressive amount of experience throughout his life in different fields, especially sales. During this period, he created over 35 companies. Doug served as an independent President of Sales and Training for Tony Robbins, Chet Holmes, Russ Whitney, and others. He has generated over $500 million in sales; his last client made $3 million in 5 weeks. His most outstanding professional achievement is increasing the company's close rate by 862% and their revenue growth by 116% in four months. Doug is a 12-year veteran of the US Army and a proud father of two wonderful daughters. His mission is to help companies grow their sales revenue and to have better performing sales teams. Additionally, he instructs B2B coaches and consultants on how to build a more profitable business.

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Brand Your Business Like a Rockstar Feb 03, 2021

David Brier and I discuss how to lift your brand to Rockstar status. So grab your best air guitar and play along with us as we explore the mystical world of branding. Another, can't miss this episode.

David's Bio ★ Branding specialist ★ Rebranding expert. ★ Award-winning package designer ★ Fast Company contributor ★ Slideshare author with over 670,000 views across the globe ★ What does investor and celebrity of Shark Tank, Daymond John, say of David Brier? "David Brier is brilliant with branding."

"Cookie cutters are for baking, not branding." That's what David says about branding.

David Brier is a branding veteran who for three decades has provided branding strategies, brand identities and package design for startups, retail, technology and tourism brands. His work has been featured in Ad Age, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications.

David is also one of the Slideshare rock stars whose insightful and irreverent presentations have been viewed over 670,000 times.

David's branding skill has helped the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities.

David is the recipient of over 320 industry awards and recognitions. When David is not busy creating award-winning solutions for his clients, he speaks, consults and writes, authoring not only his book, Defying Gravity & Rising Above the Noise, but also his own blog as well as his expert blog for Fast Company which has covered the branding pitfalls of Best Buy, the rebranding of The Gap and the hit TV show, Shark Tank, which Daymond John called, “the best article ever written on Shark Tank."

David's book Defying Gravity & Rising Above the Noise recently became available in ePub format which can read on an iPad, or in any browser.

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Work on the Business, Not in the Business Feb 02, 2021

Raj Goodman Anand and I discuss how to optimally coach your team to success. This is an important interview for all business owners and team leaders.

BIO

Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.

How to Become a Guest on a Popular Podcast Jan 31, 2021

Tom Schwab and I discuss how to find podcast guests and how to become a guest on a popular podcast. Join Tom and me as we discuss how to do both.

BIO

Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing CONNECT WITH TOM  Tom@InterviewValet.com  InterviewValet.com  269-217-6690  in/ThomasMSchwab  @Interviewvalet  @TMSchwab  /ThomasSchwab  tom.schwab87

Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Think different and Beat Your Competition Jan 06, 2021

Think Different? What does that mean? How does it help me run a successful marketing campaign? What are the steps to thinking differently than anyone else? I brought on Nir Bashan to help me understand the concepts in his new book.

Get Nir's book https://www.amazon.com/Creator-Mindset-Secrets-Innovation-Sustainability/dp/1260460010#:~:text=The%20Creator%20Mindset%3A%2092%20Tools,9781260460018%3A%20Amazon.com%3A%20Books

BIO

Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.

How Any Entrepreneur in Any Industry can get Media Attention Dec 30, 2020

You've just kicked off a business and no one knows about your brand/product. What do you do? PR expert Tracy Lamourie explains how to get media attention quickly.

BIO

Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses.

HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com

How to Turn Your Customers into Marketers Dec 23, 2020

Can you really turn your customers into people that will market your business? Oli Bridge shows us how to get it done.

Key takeaway or call to action www.bonjoro.com free 14 day trial. Or our video playbook, with tons of neat ways anyone can use personal videos to get results, www.bonjoro.com/videofunnelplaybook FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend https://www.copy.ai/ - very new but making some waves. One of those tools you think won't work, but it's pretty darn good already. Will only get better. FINAL QUESTION 2. Who is the most influential person in marketing today? Hiten Shah probably is in terms of his continuing overall impact on how startups market themselves. But For my money, Dave Gerhardt or Rand Fishkin are the best in SaaS right now.

BIO

Oli is the CMO at Bonjoro, an app for sending personalized videos to convert and support your customers. He joined Bonjoro in 2016, and has helped build Bonjoro into one of Australia’s fastest growing startups, with over 50,000 customers using the tool today.

The New Way to Use Promotional Products for Client Sales and Retention Dec 21, 2020

Aren't promotional products Marketing from a bygone era? No says, Swire Ho, this is how you use them to drive revenue and retention in 2021

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Live streaming of business related content on LinkedIn FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk. People love to watch his presentation, he knows how to create market interests. He even create memes that people would share like crazy about this companies.

BIO

Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

This Simple Sales Outreach Formula Will Change Your Business Dec 17, 2020

Want a simple to use B2B sales outreach formula that is guaranteed to change your business? Every sales rep should be doing this. Come find out what it is.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend SIMPLERO - the all in one platform to send emails, create products and host online content. https://simplero.com/?ref=8501-Dolores-Hirschmann FINAL QUESTION 2. Who is the most influential person in marketing today? Mmmm so many....Stu McLaren is one. Key takeaway or call to action The TED Way to Raise Visibility & Get More Clients eBook https://www.we.mastersinclarity.com/standout-podcast BIO Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors and other service business owners position themselves as thought leaders in their field and scale their business.

Want to discuss your video or eCommerce program with Mark? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

How To Create Insane Levels of Paid Traffic Dec 11, 2020

Joining me today is Roy Harmon and we're going to talk about how to do inbound marketing, really, really well and we've got a great guest today who is going to talk about behavioral targeting during the customer journey. I mean this is advanced stuff, but it's important stuff. It's going to help you if you especially got an e commerce program, or you got any kind of program that requires traffic sent to your website...

Key Takeaway: My free sales funnel template (https://advertoscope.com/marketing-sales-funnel-templates/)

Bio I'm the CEO of Raindance and Advertoscope, where I help startups and entrepreneurs acquire more customers and increase sales velocity through inbound marketing and digital advertising. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend HubSpot FINAL QUESTION 2. Who is the most influential person in marketing today? Chris Walker Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman

How to Build a Repeatable Word of Mouth Marketing Program Dec 09, 2020

How do you create a repeatable, sustainable word of mouth marketing program? It's not as hard as you think. Join Monique Idemudia and I as we discuss how companies can roll out a program that generates testimonials, reviews and of course word of mouth marketing.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

My top 3: ActiveCampaign for marketing automation, Hootsuite for social media marketing, Trello for project management FINAL QUESTION 2. Who is the most influential person in marketing today? Hard to pick only one... Gary Vaynerchuck, Neil Patel, Brian Dean, Ann Handley, Seth Godin

Monique's BIO

I am the founder of Dragon Digital Marketing, a digital marketing agency for small businesses based in St. Petersburg, Florida and passionate about inspiring small business owners to build an online presence and grow their business with the power of great digital marketing. I am an execution-driven consultant and can provide value on topics like small business marketing and entrepreneurship.

Host Mark Fidelman @markfidelman

www.fanaticsmedia.com

The Hidden Side of Brand Marketing Dec 07, 2020

Ethan Decker gets deep with data to uncover opportunities that brands ignore or don't understand. Join me as I explore the scientific laws of buyers and brands for growth and sales.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Exploding Topics. Pretty cool way to see small but exploding trends. FINAL QUESTION 2. Who is the most influential person in marketing today? Hands down it's Sundar Pichai. He makes the rules we all play by. GUEST BIO Ethan Decker, PhD, is president of Applied Brand Science. Ethan unearths and distills the science and research on marketing and human behavior to increase the effectiveness of his clients’ advertising and branding efforts. He spent a dozen years leading strategy and research at some of the world’s best agencies, such as 72 and Sunny and Crispin Porter Bogusky. He’s worked on some of the world’s biggest brands, including Kellogg’s, Gillette, Duracell, Pepsi, Domino’s, and Hotels.com. In a past career, he was an ecologist who studied urban ecosystems. But now he is pioneering the field of brand science to help companies that want to embrace a more effective approach to advertising and brand growth.

My Twitter Handle @Markfidelman

My Website www.fanaticsmedia.com

How to Launch a 4 Figure an Hour Consulting Business Dec 04, 2020

You've heard of the 4 hour work week. Meet the 4 figure an hour consulting business. Can you really charge $1000+ an hour for consulting? Absolutely, learn how to launch and market yourself in this deep dive podcast.

Contact Sebastien: www.linkedin.com/in/sebastiennunez

BIO: Sébastien Roger de Nuñez has an obsession with supporting visionary 6-fig coaches & experts to create even bigger impact. He’s helped many experts multiply their monthly revenue and grow their clients’ base. He’s the co-founder of the Thought Leadership Academy, speaks 12 languages, and 4-time TEDx speaker. His first TEDx has reached over 275,000 views. He is also the host of Nuggets of Wisdom Podcast. His clients have included international companies (REMAX), founders of fastest growing Inc. 5000 companies and Forbes-featured thought leaders. He’s been invited to many international entrepreneur conferences (DNX, Nomad Cruise), and coached dozens of speakers for their major talks and two full TEDx-editions.

Host: Mark Fidelman www.fanaticsmedia.com

How to Create a Podcast that Drives Sales Nov 22, 2020

Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting FINAL QUESTION 2. Who is the most influential person in marketing today? Scott Galloway Key takeaway Free webinar ("10 Reasons Why Brands Are Embracing Podcasts") HTTP://www.JARaudio.com/webinar Roger Nairn Bio Roger Nairn is the Co-Founder and CEO of JAR Audio - one of the world's largest podcast production agencies, specializing in producing podcasts for brands. Drawing on 2 decades as a client leader in the advertising and design world, Roger has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more.

The 4 Minute Podcast Hack Nov 17, 2020

Every once in a while I come across some unique marketing hacks that are too good not to share. This is one of them. Learn how to create 4-minute podcast episodes to drive new engagement, subscribers, and ultimately sales.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

Castbox for Marketing Podcasts FINAL QUESTION 2. Who is the most influential person in marketing today? YouTube Channel TikTok Facebook Page

Guest BIO Sam graduated UCLA in Mechanical Engineering and quickly realized that he had a burning desire to tell the stories of the most inspirational individuals around him. Armed with a microphone, he ventures to delve deeply into the life stories of entrepreneurs and understand why they chose this difficult and unpredictable path. Some of the founders he has interviewed include the founders of American Apparel, Soylent, Masterclass, Bulletproof, and Eaze

HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com

Advanced Strategies for Direct Response Advertising Nov 12, 2020

Join Dylan and I as we discuss beyond the basics of direct response advertising and go deep into how to do it well. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I recommend NOT trying to find the greatest newest bestest latest tech. Stick with the basics and focus hard on being the best there. So for me, I recommend Facebook and Google Ads. Don't get fancy. FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk. But honestly, I specifically try NOT to follow the biggest people in marketing.

BIO

Dylan Ogline is a high school dropout from rural Pennsylvania. He started his first business when he was 14 selling cell phones. In 2016 he scrapped 10+ business projects and started focusing on one single thing, digital marketing. Tired from struggling getting no progress and working from his freezing basement, not to mention nearly a Million dollars in debt - it was an uphill climb. As it turns out, focus was the key. 4 short years later he has built Ogline Digital into a 7-figure agency generating over a million in sales three years running. Dylan is now a leading expert in direct response advertising and business growth. Over the two years he has turned his focus to helping other people start and grow their own hyper profitable digital agency. His training program is designed to take the guesswork out of building an agency and remove all of the unknowns that stop so many people from starting their own business. When not working he enjoys traveling around the world at least 3 months of the year, playing hockey, reading, and spending time with the love of his life - La Croix.

How to Build Your Personal Brand in 2021 Oct 30, 2020

Everything is changing. Personal Branding is not an exception. Learn how to build your personal brand moving forward. BIO

Ash Borland is a Personal Branding Specialist Helping Entrepreneurs, Coaches and Consultants Stand Out From The Crowd And Become The Authority In Their Niche.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

For me it is stream yard and this allows me to scale and repurpose live content

FINAL QUESTION 2. Who is the most influential person in marketing today?

In the personal branding space I would say Gary Vee

Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) *

We'll ask you this question during the show and add it to our show notes.

My YouTube channel ( this is my new focus)

How to Master Podcast Marketing Oct 28, 2020

Learn how Nedko Nedkov has studied over 20,000 podcasts and is giving advice on how to market on podcasts and how to market podcasts. If you thought about starting a podcast, have a podcast, or want to advertise on one, this episode is for you.

BIO:

Passionate web entrepreneur experienced in startups & SaaS marketing, paid advertising & media buying, SEO & influencers marketing.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Marketing automation to build brand user LTV FINAL QUESTION 2. Who is the most influential person in marketing today? Gary V on #s, Seth Godin on vision

How do Marketers Succeed on TikTok? Oct 19, 2020

Perhaps you've used TikTok, perhaps you haven't. But one thing is for sure, it's the hottest social platform on the planet right now. Listen in and discover if marketers should embrace or ignore TikTok. In other words, is it the next Instagram or Snapchat?

Tuck Ross's Key takeaway Start and grow your TikTok account fast with the free TikTok 10-Day Challenge: followontiktok.com @tuckross on TikTok

Guest BIO

Tuck Ross is an award-winning, strategic marketer with 18+ years of marketing, digital, ecommerce, retail, product and management experience in consumer-centric environments. Tuck drives innovation in consumer engagement and digital marketing in addition to managing the brand and strategy. He's led strategic marketing programs at Disney, Hasbro, Guitar Center, and more, driving retail and entertainment consumer marketing strategy and digital sales, CRM & lifecycle, paid & social media and community, content, CX, and digital product.

Currently, with over 40k followers on TikTok, he likes to share his expertise to enable the marketing community as a keynote speaker, creator, coach on TikTok, talking to strategies to grow your TikTok account, as a business or individual.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend TikTok: Only social platform with true organic reach.

FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk

How to Create 1 Year of Marketing in 5 days! Sep 24, 2020

If you're skeptical, I don't blame you. But Elizabeth delivers in this episode. Learn how to create a year's worth of content in 5 days.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Social Media Scheduler. I know, I have a lot of unpopular opinions FINAL QUESTION 2. Who is the most influential person in marketing today? Me. But a close second is Gary V.

BIO

Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™.

How to Create a High Performing Affiliate Marketing Program Sep 15, 2020

Join Jose Quiroz and I as we discuss affiliate marketing. How you're doing it wrong and how to really scale a high performing program. Even if you think you're an expert, this is a must listen.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Digital DNA a proprietary technology that gives us the ability to do voice of the consumer scrapping online with a database of over million global consumers via mobile and desktop. FINAL QUESTION 2. Who is the most influential person in marketing today? Depends who you follow I suppose haha I would say Gary V, Simon Sinek, Tony Robbins

Get a free Digital DNA audit to companies that meet a certain criteria at digitalcaliente.com

BIO

Jose Quiroz is a digital leader; a digital sales system designer who helps large companies make a big impact to their bottom line while providing a sense of relief to C-Suite Executives and Business Owners who aren't versed in digital. You focus on the big picture and Jose's team focuses on the intimacy between brand and consumer and how to leverage digital to build on those relationships. In the past year Jose and the team have helped retailers generate 203% more revenue online and add millions in new digital revenue.

How to Grow a Business Through Perpetual Launches Aug 28, 2020

Can you grow a business by continuing to launch and re-launch? Discover my thoughts on this when guest Jeroen Corthout and I discuss this tactic.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Zapier FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkin Sign up for a free trial at https://salesflare.com BIO Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, used by thousands of agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.

Idea to Podcast in 90 Days Aug 27, 2020

If you've wanted to start a podcast, this is the podcast for you :-)

Bio

Sebastian Rusk is an Author, Speaker and Digital Storyteller. I help Marketers and Entrepreneurs tell their story by starting a podcast with my PodcastLaunchLab.com solutions, which takes them from 'idea to iTunes' in 90 days or less.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend - Podcasts of course!

FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuck

Takeaway:

schedule a free strategy call and chat about your podcast! PodcastLaunchLabNow.com

Why You Need Audio Branding Aug 10, 2020

I bet most marketers don't consider the power of audio when branding your organization. But Jodi Krangle does. Listen to our episode as she explains why and how you need to strongly consider the impact audio has on your customers.

Hottest Digital Marketing Tool

This is going to sound trite, but Gmail. Seriously. I use it all day every day for keeping track of clients, it has extensions, I can snooze things to appear at future dates as a reminder... I'm sure

Who is the most influential person in marketing today?

Donald Miller (Storybrand) (Though Seth Godin is the more obvious answer. ;) )

Key takeaway

I have an audio branding strategy download here: www.voiceoversandvocals.com/audio-branding-strategy/ - that will give folks 5 tips to help them get started with an audio branding strategy. I'm not selling anything (well, I am demonstrating my voice in all of this, of course - but I'm only a small part of that audio branding idea. :) ). That's a download given out when someone signs up for my newsletter to get updates on my Audio Branding Podcast. It also gives them access to a resource called The Studio that has snippets of my guest interviews no one else hears, pdf downloads, videos and discounts from my guests. I can give you access to this to check out, if you'd like. And I'm happy to pass along the pdf download for you to check out first too.

BIO:

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com .

How to Use Evergreen Content to Drive Sales Opportunities Jul 23, 2020

How do you create evergreen content? How then do you use that evergreen content to create sales opportunities?

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Ontraport

FINAL QUESTION 2. Who is the most influential person in marketing today?

Gary Vaynerchuk

BIO

A highly successful entrepreneur, investor, author and podcast host, Matt DeCoursey launched his first company in a spare bedroom of his home in 2009. Using nothing but an AmEx card with an $8000 limit, he built companies that generated millions of dollars in revenue. As an entrepreneur, Matt is the co-founder and CEO of Full Scale, a tech services company with hundreds of employees worldwide. As an investor, Matt and Full Scale have made over $1,000,000 of investments in early stage companies. As an author, Matt has published 3 books, all have achieved a #1 amazon category ranking. As a podcast host, Matt has published over 350 episodes that have received over 1,000,000 downloads by listeners in 190 companies.

How to Use Artificial Intelligence (AI) to Grow your Business Jul 23, 2020

Jerry has done something that I started early on in this podcast which is introducing AI into a marketing platform. And because there's artificial intelligence in this platform, you can increase your revenue and can scale your business. So today I want to talk to Jerry about how Jerry uses AI and how his customer has been using artificial intelligence to grow their business.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend? Artificial Intelligence

FINAL QUESTION 2. Who is the most influential person in marketing today? Neil Patel

Key Takeaway: Never let a good crisis go to waste. https://iorder.menu/

BIO

Jerry Abiog is a Co-Founder & CMO of Standard Insights an AI as a Service growth marketing platform. They launched iOrder, an AI-driven digital menu that will be the next wave for keeping restaurants safe and profitable as they rise from the ashes of Covid-19.

Humanizing Your Brand in the Age of Covid Jul 16, 2020

Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky.

So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that?

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

Sprinklr

FINAL QUESTION 2. Who is the most influential person in marketing today?

Christopher Lochhead

BIO

Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the itjust- works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening.

How to Quickly Improve Your Brand Visibility Jul 16, 2020

Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

I love Keywords Everywhere (Chrome Plugin)

FINAL QUESTION 2. Who is the most influential person in marketing today?

Rand Fishkind

Key Takeaway

We have a new Whitepaper on the subject (The Ultimate Guide to Search Engine Visibility) and recently made available a new search tool (it's free) called "Visably"

BIO:

Chris has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder of Purple Orange Brand Communications, a PR agency that specializes in outdoor and active lifestyle brands. Chris started exploring the intersection of search engine marketing and public relations using his agency clients as the guinea pig. Chris started by having his agency audit targeted search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for his clients, using PR tactics. In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions, and provides an analysis of website’s “channel” for further segmentation and list building (so PR practitioners can extract clean mediaonly lists out of the keyword data). Visably is currently free to use and in beta format: https://visably.com

How to Increase Social Media Engagement on Every Post Jun 17, 2020

If you have low engagement on your social posts then this is a must-listen. Aaron Eisman walks us through how to increase engagement on Twitter, Facebook and Instagram.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

Spredfast

FINAL QUESTION 2. Who is the most influential person in marketing today?

Nike

Aaron Eisman BIO: Social Media Expert with 6+ years of experience working with Turner Sports, Bleacher Report and the NFL.

How to Use Video to Build Massive Awareness Jun 02, 2020

Owen Video needs no introduction to those following video marketing. But if you're not familiar, Owen is one of the most prolific advocates of using video to help market your business. Listen in as we discuss how to use video to create awareness and sales.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

Voice Automation (alexa)

FINAL QUESTION 2. Who is the most influential person in marketing today?

Elon Musk

Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) *

Get a Free Course - TheVideoMarketingSchool.com

Owen's Bio:

Owen Video builds YouTube Channels for Business & Industry Leaders.
He is widely known for his high-energy Live Streams and his action packed YouTube Videos.
He’s a well known personality and event Emcee at Conferences such as Vidsummit LA, Video Marketing World TX, and Power of Video in Ireland.

Owen is a cancer survivor and lives everyday at full power in San Diego, CA with his wife and 4 children - The Chitlins.

How to Build a Compelling Subscription Model Business May 17, 2020

If you run or want to run a subscription model business then this is the show for you. Listen to what Robbie has to say, I promise you'll leave a lot wiser about subscription and membership models.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

my latest is "streamyard" for livestreaming to multiple sites concurrently

FINAL QUESTION 2. Who is the most influential person in marketing today?

David Aaker (who has a new book out too)

Key Takeaway:

Buy Robbie's book at the Amazon Book store – The Forever Transaction – How to build a subscription model that is compelling

BIO: Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Go to http://www.robbiekellmanbaxter.com/audience for audience goodies

How to Build a Brand if You Have No Cents May 11, 2020

Austin Luliano admits that he made some less than ideal moves and lost everything. In fact he was down to his last 43 cents. Learn how he turned it all around using livestreaming and created a 7 figure business.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Mindset > any technology FINAL QUESTION 2. Who is the most influential person in marketing today? GaryVaynerchuck or GallowBoob

Takeaway:

website and free training social.austiniuliano.com

Bio Went from homeless sleeping out my car with 43 cents to my name to one of the fastest growing live streaming influencers and built a 6 figure consulting business.

How to Build an Audience from Scratch May 05, 2020

Russell Nohelty discusses how to build an audience from scratch. He has a very unique approach and I can’t wait for you to hear from him.

Final Two Questions: What is the hottest digital marketing technology that you are using or want to use? I am really old school. I don't use a lot of tech. I still think email is the hottest digital marketing technology out there.

Key Takeaway:

I have a free audience building webinar at www.thecompletecreative.com/audience

How do people get a hold of you? russell@wanttobepress.com

Who are you learning from in Sales or Marketing Today? Seth Godin & Russel Brunson & James Wedmore

Bio:

Russell Nohelty is a USA Today Bestselling author, speaker, and six-figure creative entrepreneur. He’s raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com.

How to Build & Monetize Your Relationships with Your Customer Base May 02, 2020

Today joining me is John Vuong, we’re going to discuss building relationships with your customer base:

Some of the questions include:

What do you mean by building relationships?
Is it like dating them?
How do you build relationships at scale?

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

I love Ahrefs for amazing link analysis.

FINAL QUESTION 2. Who is the most influential person in marketing today?

Seth Godin

Bio:

John Vuong is the owner and founder of Local SEO Search. He helps small and medium-sized businesses rank on Google and dominate their local market. John puts a strong emphasis on relationships and treats his client’s like family, wanting to not only help them rank but to help their business grow and succeed.

How to Increase Revenue During a Pandemic Using Social Media Apr 29, 2020

Today joining me is Lucy Rendler-Kaplan from Arkay Marketing & PR and we’re going to discuss one of my favorite topics, how to use social media during this lockdown to increase business or to avoid making mistakes that can kill our business.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

I'm such a native user...but if I HAD to pick: Sprout Social, for their reporting features

FINAL QUESTION 2. Who is the most influential person in marketing today? Many women inspire me daily

6 Key Social Media Trends to Watch in 2020

https://www.socialmediatoday.com/news/6-key-social-media-trends-to-watch-in-2020/568481/

Bio:

Lucy Rendler-Kaplan is a marketing & PR veteran, with over 17 years of experience in product launches, R&D, field marketing management, public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water, to name a few. In 2013, Lucy left corporate America to work as a consultant, focusing on small businesses and start-ups to design effective social media and marketing strategies to jump start brand growth, in addition to strategic business development efforts, she directs media relations, branding, advertising and website development. As a social media consultant, Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices.

How to Develop a Signature Product or Service that Sells Apr 22, 2020

In my discussion with Doc Williams we discuss how to create a signature product or service that sells. Doc lays out a great plan for you to follow in order to create, launch and sell a unique product. If you ever thought about launching a product or service, this is a must listen episode.

Two Final Questions:

What is the hottest digital marketing technology that you are using or want to use? Lens Studio on SNAP

Who are you learning from in Sales or Marketing Today? Jasmine Starr

Key Takeaway:

Scheduling a free 15 minute discovery call, where I can assess the next steps for your brand.

How do people get a hold of you? www.Brandfactoryinc.com free assessment and discovery call

Bio:

I'm a solution architect who specializes in helping entrepreneurs build actionable goals, develop strategies, and level up in their business.

LinkedIn Strategies to Grow Your Business During Covid Apr 20, 2020

Today joining me is Scott Aaron, who is a coach and mentor. I brought Scott on to the show to discuss LinkedIn strategies for maintaining and even growing your business during a pandemic.

Two Final Questions:

1. What is the hottest digital marketing technology that you are using or want to use? Repurpose.io (Workflow repurposing $20 a month), otter.io $10 a month

2. Who is the most influential person in Marketing Today? Simon Sinek

Bio:

internationally acclaimed and award-winning online marketer, best selling author, top podcaster and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands. Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. His program has helped thousands of entrepreneurs and individuals experience explosive growth following his program LinkedIn Leads Accelerator. People-focused and result-driven, Scotts strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.

6 Steps To Increasing Your Revenue Right Now Apr 14, 2020

Today joining me is Sean Sheppard of growth X I brought Sean on to the show to discuss How to generate revenue right now. Sean lays out 6 steps to getting organized and fixated on generating revenue.

Unique Growth Strategy: How to generate revenue now

Orient yourself around the problem right now first
What do I need to do to survive? Put together a market milestone – reverse funnel
Build an initial customer profile for right now on a use case you can crush right now – focus on fit – do they have the need – focus on the problem
25 words or less, can you construct a value hypothesis around that problem in repeatable way. Tell me what you think? Less work
How to monetize it? Fastest and easiest way to do business together. Make it as easy as possible – reduce funnel friction and keep it easy
Outreach and execution – construct a campaign – target people at the top of your funnel – email, phone scripts and talking scripts and other channels.
Two Final Questions:

What is the hottest digital marketing technology that you are using or want to use? Xfinity video search

Who is the most influential person in Sales or Marketing Today? Dr. Neil Rackham – Andy Paul’s James Clear, Ryan Holiday

To hire Sean or his team to help commercialize new innovations or find product - market fit, email him at sean@growthx.com

Bio:

Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies across a wide variety of products and markets. He was recently named the #2 Online Growth Marketing Influencer and contributor at The Huffington Post. He lectures at London Business School and The Owen School of Management at Vanderbilt among others. He’s now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.

Building a Brand During a Crisis Apr 13, 2020

Meet Adam Mendler of the Veloz Group, I brought Adam on today to discuss leadership during a time of crisis. Specifically the Covid-19 crisis we’re currently experiencing. If you’re listening to this in the future, recognize neither Adam or I know when or how this will end.

Unique Growth Strategy: Lessons learned from interviewing America's top leaders and how they apply in today's quarantine environment

Key Takeaway:

My podcast - Thirty Minute Mentors

Bio:

Adam Mendler is the CEO of The Veloz Group, where he co-founded and oversees ventures across a wide variety of industries. Adam is also a prominent writer, speaker and thought leader and the host of the podcast Thirty Minute Mentors, where he goes one on one with the most successful people in America.

Crypto Marketing and Social Media Mar 17, 2020

Sarah Austin is a crypto marketer. She's just joined Kava.io and has come on the show to discuss a range of topics including marketing, social media and some insider info about the industry.

Topics include:

- The relationship between social media and crypto

-Ban on Ads

-Bitcoin & Reddit

- Tron, EOS, and Ripple.

-Justin Sun & celebrities –

The Warren Buffett Saga –

EOS vote-buying, block producers & governance

-Ripple content marketing approach

Customer experience interviews Platforms

BIO:

Sarah is an entrepreneur and product marketing tinkerer. Passionate about Artificial Intelligence and Blockchain.

Contact: @sarahaustin on Twitter

The Value of Stablecoins Mar 12, 2020

Stablecoins are some of the most misunderstood financial instruments. Today we are going to discuss Tether, Anchor and other Stablecoins and their importance.

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

50% Bitcoin and 50% Anchor

Reach Olya at

@olya_newyork

BIO

Based in New York City, Olya Moskalenko brings over a decade of experience in communications and business development spanning the globe working with multinational corporations, iconic brands, and innovative startups. As Chief Communications Officer of Anchor, Olya develops strategy and oversees the implementation of all public relations, media activities, brand messaging, strategic partnerships, events, and business development. Prior to Anchor, Olya was the Director of Strategic Partnerships at Wachsman, a top blockchain-focused PR firm, leading global business development and public relations. Before joining Wachsman, Olya worked across a diverse portfolio of industries and clients at Rubenstein PR, Edelman, Porter Novelli, as well as led the PR and Events at Virgin Megastore in Dubai, the largest entertainment brand in the Middle East region.

How to Solve the Crypto Mass Adoption Issue Mar 11, 2020

Cem Kumlar is Founder & CEO of Libereum. We sit down to discuss crypto adoption and what needs to happen in order for the rest of the world to start participating.

Questions

What’s the Libereum story?
Why blockchain football?
Scammed by an attorney
Mass adoption how to scale

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

The only right answer for me would be Libereum.

About Libereum: Libereum wants to break the system where crypto is reserved for the lucky few and perhaps even the elite. We want to make crypto accessible for the mass giving everybody a chance to participate in and maintain their own economy ruled by themselves and not by the institutes that rule the old debt-based economy. Unfortunately, Bitcoin has become another playground for the powers that be as they see the true potential of cryptocurrencies. It’s imperative that we, the people, keep playing our role in the debtbased economy so that it can be maintained. Without participants it would become unsustainable to begin with. A quick glance at the Bitcoin wallets and trade volumes teaches us that Bitcoin has indeed become another playground for the haves as only 5% of all wallets have over 80% of the total market in hands. This is far away from the purity and the idea of self-empowerment behind Bitcoin and crypto in general as it was developed to oppose exactly that what it has become now. Ruled by the few it has become a whale’s game. We still believe in the true power of crypto and have concluded that with the right approach this could truly become the gamechanger everybody is waiting for. From the start not ruled by the few but by the many, across the world not bound by borders but connected through their passion: The love for Sports.

Blockchain in the Enterprise Mar 09, 2020

Rachel Wolfson is a reporter CoinTelegraph – Crypto Chick – part of the bad crypto podcast network. Today we're going to talk about Enterprise Blockchain and how it can transform supply chains.

Discussion Points:

Enterprise Blockchain
IBM
Crypto companies adopting features similar to banks
Voice from EOS
Mainstream adoption – what companies offering

Contact Rachel:

Twitter @rachelwolf00

Bio:Rachel is an editorial professional with a background in journalism and English. She specializes in writing about tech, specifically blockchain technology and cryptocurrency breaking news. Rachel is a contributing writer for Forbes Crypto and is the host of "The Crypto Chick" podcast. She has been named as one of the top 5 women working to change the world of crypto by The Next Web. Additionally, Rachel is a public speaker and has moderated and emceed various blockchain events.

The Real Story Behind China's Crypto Program Feb 11, 2020

BitBoy Crypto discusses China, Libra, and a few other current crypto announcements.

IN 200 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why? * We'll ask you this question during the show and add it to our show notes. 1. Has to be Bitcoin. At the end of the day, Bitcoin is going to have a permanent place in the cryptocurrency ecosystem and is the safest bet. I view Bitcoin as more gold 2.0 than a digital currency option so I believe it is a strong investment. 2. IOST is my favorite decentralized platform with TRON a close 2nd. While TRON gets a lot of publicity, IOST is a more decentralized DPOS project with similar capabilities. However, buried down in the 60's to 70's on CoinMarketCap, it has much more potential if it can gain more traction.

Bio:

Ben Armstrong is a content creator, YouTuber, Podcaster, public speaker, & the founder of BitBoyCrypto.com. Invested in Bitcoin since 2012, he works hard to educate his viewers about the power of blockchain technology & centralization. Aside from his professional life, Ben is a husband to his wife Bethany of 10 years & a father to their 3 children Madden, Zoe, & Blake.

http://www.bitboycrypto.com

The Biggest Crypto Scams Feb 06, 2020

Today we are going to talk with Ross Davis about Crypto Scams and some of the biggest ones we don’t even know about.

Questions

Titanium Blockchain, which trades under 'TBAR' – you received a tip and then what happened?
What about Bitconnect?
Cloud Token
How do we protect ourselves
What Gov regulations need to be clarified or changed?

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

I'll give a boring answer of Bitcoin and Ethereum - these are the 2 i'm sure aren't going anywhere. Key Takeaway:

Find me at GlobalCryptoPress.com “Earn interest on crypto” Weekly payouts of dividends. Cryptocurrencyloaning.com

As Editor in Chief I oversee a global team of crypto reporters, reaching over a half-million readers each month. Syndicated throughout the world - official publishing partners with both Apple News and Google News. But I didn't want to just oversee a team of reporters - I think that role is done best by someone who does it themselves. So I write and publish several reports every month myself. Some highlights of stories i've written, these were 'most viral' in the last year: Broke the story for biggest crypto bill (still pending vote) in Congress

https://www.globalcryptopress.com/2019/01/exclusive-members-of-us-congress-from.html Exposed a shady anti-crypto politician https://www.globalcryptopress.com/2019/05/the-dirty-history-of-congressman-who.html It's a short story, but an employee leaked this to me as SEC agents raided their office. We broke the news, and I watched the coin lose millions in market cap starting right after publishing it. https://www.globalcryptopress.com/2018/05/titanium-under-investigation-from-sec.html

Why Blockchain Is The Best Defense Against Counterfeiters Jan 31, 2020

Today we are going to talk with Ashton Addison who runs the Crypto Coin Show about how the blockchain is the best solution to stop counterfeit items like tickets, documents and other items.

Questions

Why is it so important to be on blockchain?
So how exactly does the blockchain ensure that important items like event tickets are not counterfeit?
Can’t you do a smart ticket? Where you get a free drink, a virtual item that acts like a digital sourvenir and maybe a ticket card that is stored forever in a wallet to show off to your friends?
What about the peer to peer selling of tickets?
What are the roadblocks to adoption of it?
What other uses cases does the blockchain have for these types of use cases? How about title insurance?

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

Bitcoin, just because bitcoin runs the entire cryptocurrency market still. Secondly, Ethereum. Ethereum has done so much for the community and helped expand the market cap exponentially. There are also many developers working on ETH for the launch of ETH 2.0, and the price back to all time high is a nice bonus too.

Key Takeaway:

Create events and secure your tickets on the blockchain to have counterfeit proof tickets, without needing to understand blockchain, and accept cryptocurrency (and fiat too) for the tickets to help spread the adoption of blockchain, at eventchain.io.

Also, we can push people to our YouTube channel, Crypto Coin Show.

Where can they reach you? ashton@cryptocoinshow.com t-me/eventchain

Bio:

Ashton has been involved in the blockchain industry since 2013, through the initial rise of Bitcoin price and the lead up to the Ethereum ICO. As the CEO and Founder of EventChain, he pioneered the team through a successful raise in September of 2017. He also advises other Blockchain companies globally including Syscoin and CoinPayments.net in Canada, Pundi X in Indonesia and SmartMesh in China. Together with EventChain and his associated blockchain projects he has helped raise over $50M altogether.

The Future of Money on the Blockchain Jan 24, 2020

David Siegal is a self-proclaimed regulatory refugee from the United States. I know he doesn’t feel alone. Today we’re going to talk about the blockchain and the future of money.

Questions

What is the future of money?
What is going on in the US Government that is resisting the crypto / blockchain space?
Isn’t the turmoil caused by the SEC in the US because they won’t come out with some clear guidelines? How should crypto/blockchain companies be navigating the SEC?
Personal data
I liken this whole thing to India’s phone problem. It took two years for an average Indian citizen to get a phone line into their home. It was terrible. However, once mobile phone proliferated, the technology was adapted en-masse almost instantly. It’s a true hockey stick. Countries with weak currency will experience the same and I believe we’re already starting to see that.
But if you look at China’s DCEP and while they are now pro-crypto, don’t you see a lot of risk that model as well?

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

10% into a reasonable mix of crypto MDAO real-world assets 1/3 bitcoin and 1/3 ETH

Key Takeaway:

I'm starting a new nonprofit to help people capture, manage, and take advantage of their own personal data.

Read Vitalik’s blog

Digital chamber of commerce – blockchain lobbyists digitalchamber.org

Where can they reach you? Dsiegal.com

Bio:

David Siegel is a technology and business thought leader. He has started 25 companies, has written five books, and given over 200 speeches. In 2016, he was a candidate to be the dean of Stanford business school. Since then he started two blockchain companies. He writes and speaks often on blockchain, decentralization, startups, business, economics, and the future.

Why Blockchain Governance is Critical Jan 18, 2020

Thomas Cox is known as the Godfather of Blockchain governance and a well-known figure in the EOS ecosystem. We discuss working for Dan Larimer of EOS and blockchain governance.

As employee #3 at Block.one What’s working with Dan Larimer like?
Why should anyone care about Blockchain governance?
How do you respond to the allegations that the Chinese are dominating the block producers?
What’s going on with REX and EOS.io?
Can you set up a model that is truly decentralized?
There are so many models, how do choose?

What is the specific criteria for choosing a governance model?

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

I'd put $50k into Bitcoin and split the rest across a basket of alt coins and tokens like WAX and even Libra.

Key Takeaway:

When you set up a new blockchain, please pick a governance approach and don't be blindsided by the need for governance.

Where can they reach you?

Strongblock.io

Which Crypto Wallets Should You Use? Jan 07, 2020

Kyle Kemper, a Crypto veteran – probably has hooked more people up with wallets than anyone else on the planet. Listen to my fascinating discussion with him about what wallets you should be using.

Bio:

Kyle James Joachim Kemper is a problem-solving Canadian tech/crypto enthusiast. He is a visionary, a connector, an author, and an artist. He has traveled the world, observing, learning, and sharing knowledge with people from all walks of life. He educates and inspires people to be positive, proactive, passionate & impactful. Since 2013, Kyle has accumulated more than fifteen thousand hours in blockchain experience, having worked with and advised 20+ companies within the ecosystem. He is also the bestselling author of The Unified Wallet: Unlocking the Digital Golden Age. In his book, he describes some of the challenges facing mainstream adoption of crypto and Blockchain technology and prophecizes what is possible with a universal digital wallet.

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

Bitcoin

Key Takeaways:

Get the Swiss Key Wallet
Edge Wallet
Purse.io
Amazon Book
link.bar/swisskey

What is Decentralized Finance (DEFI)? Dec 14, 2019

Robert Beadles (CryptoBeadles) and I discuss DEFI and its implications for 2020

Questions

You started in construction and real estate, how the heck did you get into crypto?
Do you follow MakerDao and what they are doing with ETH?
How about China’s DCEP
What are some DEFI applications that you see emerging that are game-changing?

Bio:

Beadles has built several multi-million dollar companies, owns numerous patents, trademarks, helps develop business concepts, ideas, projects, and works with many various clients. Beadles also created Splash Factory; a full-service DevOps agency specializing in creating innovative and impactful Blockchain solutions for ICOs, government, and enterprise-level integrations. Splash Factory also offers Blockchain development services, community management, and strategic marketing services.

Why Ben Perrin Doesn't Like AltCoins Dec 11, 2019

What Sets Bitcoin Apart from AltCoins.

Key Discussion Points

Why Ben believe Bitcoin is the only coin you should have right now.
Bitcoin censorship resistance
Ben's 6 points for sound money censorship resistance

Key Takeaway

Understand Bitcoin FIRST - so that you have a solid foundation of knowledge and a litmus test with which to decipher bullshit. Check out my youtube channel BTC Sessions for practical knowledge, tutorials, and daily news. Find me at btcsessions.ca for private education sessions.

IN 200 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why? * I would ONLY buy Bitcoin, and avoid altcoins at all cost. I believe that because of the unique qualities of Bitcoin it will eventually "suck the air out of the room" as time goes on. Other coins may see short term gains vs BTC, but it will be a long term losing battle.

Bio

Ben is the host of the BTC Sessions - Canada's top Bitcoin educator on YouTube with 31,000 subscribers and 2.7 million views. He is also head of marketing at Bull Bitcoin, Canada's Bitcoin company, allowing Canadians to easily buy/sell Bitcoin or use it to pay almost any bill.

What Blockchain Companies Will be the First Facebook, Amazon and Google? Dec 05, 2019

Vector Newman is the founder of newlife.ai and we’re going to discuss who the next Facebook or Amazon is going to be in the blockchain space.

Questions

Ok the obvious question is, who is the Amazon or Facebook of Crypto that is going to arise?
Founder of the http://ai What does newlife.ai do?
What’s going on with DAPPS in 2019 and 2020?
What’s going on with EOS?
Do the Chinese have too much control?
What did you think of Zuckerberg’s testimony at the US Congress and in the EU?

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

EOS because it’s currently undervalued compared to others

How Blockchain Technology Can Transform The Entertainment Industry Dec 04, 2019

Nikki Brown is a content strategist with Melrose PR in Los Angeles. Today we’re going to talk about How blockchain technology can transform the entertainment industry and media landscape.

Questions Asked:

What’s going on in the world of Blockchain and crypto PR?
So why does the entertainment industry need the blockchain?
If I were in the entertainment industry, I’d be worried about a decentralized blockchain stealing my digital assets and putting them on the blockchain. Like Netflix for the blockchain. I mean, how would they stop that?
How will the blockchain change the media landscape?
What are your clients asking you to do?
What’s the most interesting crypto project you’re working on?
How can blockchain companies use marketing and PR to increase their token prices?
What are your clients struggling with?

When should blockchain / crypto companies engage PR?

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

Not sure about what I would invest in, but some projects I find interesting are: -Breaker's p2p film distribution platform -Brave Browser -Steemit -Blockchains LLC's digital ecosystem in Reno, NV

Key Takeaway:

UP ON THE GLASS, the feature dramatic-thriller I produced and co-wrote: http://upontheglass.com/ Melrose PR, for crypto and blockchain projects seeking a communications partner: https://www.melrosepr.com/

If You're a Crypto Beginner - Start Here Nov 11, 2019

Yuri Cataldo and Steve Good are hosts of the Coin Chat podcast and authors of the upcoming book, “Be Left Behind” – today we are going to talk about the crypto curious and how to get started in Crypto if you’re a crypto newbie.

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

Yuri

50% in Bitcoin

50% Binance Coin BNB

Steve Good

50% Bitcoin

25% Electroneum

25% Binance

Key Takeaway:

Our Book, coming out 7 November, pre-sales to start in October https://beleftbehind.com/

Bios

Steve Good

Steve Good is the host of The Coin Chat and is a digital strategist who travels the globe raising awareness and adoption in cryptocurrency. He spent more than 20 years in Financial Services and Technology as a Management Consultant and Client Account Manager at Deloitte and Infosys before dedicating his time to cryptocurrency. He is an accomplished entrepreneur with board level experience, a public figure, keynote speaker, and has been featured in numerous articles including BuzzFeed. He currently resides in London, UK with his family.

Maybe Theta Token streaming gaming company

Yuri Cataldo

Yuri Cataldo is the co-host of The Coin Chat and advises companies on PR, marketing, and media strategy. Named one of the 40 under 40 business leaders he is an award-winning Yale-trained designer with credits on Broadway. He founded the 3X international award-winning bottled water company IndigoH2O and has been featured in various media outlets including INC, Forbes, and The Boston Globe. He is a guest lecturer at Yale, Tufts, Princeton, Stanford, and conferences about art, entrepreneurship, and innovation. He currently lives in Boston, MA.

Where is Crypto Going in 2020? Nov 10, 2019

Joel Comm is the most underrated guy I know and one of the best guys I know. He is a NY Times bestselling author, a marketing and crypto influencer, blah de blah blah. What’s important to understand is he’s a really curious guy who literally started one of the most popular crypto podcasts based off knowing nothing about it. Not many people I know have the cajoles to do that.

IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

Bitcoin

Ket Takeaway

Even if you don’t know a thing about Cryptocurrency or the blockchain and you don’t care to, listen to the Bad Crypto Podcast for laughs and entertainment. There’s no shortage of that in the industry. https://badcryptopodcast.com/

Bio:

Joel Comm is New York Times bestselling author, blockchain enthusiast, podcast host, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist and eternal 12-year old. With over two decades of experience harnessing the power of the web, publishing, social media and mobile applications to expand reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audiences inspired, entertained, and armed with strategic tools to create highly effective new media campaigns. His latest project is as co-host of The Bad Crypto Podcast, a top cryptocurrency show making the future of digital payments easy to understand.

AI in Healthcare? It's Here Sep 11, 2019

Chris Finch stops by to discuss AI in Healthcare and Pharma.

Jump to:

2:00 How did you convince healthcare companies to try AI?

5:35 What about the lawsuits?

7:05 What were the roadblocks to getting AI approved at pharmaceutical companies?

10:25 Words of advice for healthcare and pharma companies to deploy chatbots?

17:58 Where are things headed in Healthcare AI and chatbots?

Social Media: @earthware

IN 100 words or less, what is your chatbot or AI Voice app and why?

Bablyon Health in the UK – developed an AI application to triage parents through symptoms

BIO:

How to Generate Massive Engagement on Facebook Using Messenger Bots Aug 13, 2019

Jim Cochrane is a well-known business advisor. In this episode, Jim explains how he uses Facebook Messenger bots to drive massive engagement and sales.

Key points:

2:30 Why do you have a site named SilentJim.com – Gumball machines?

5:01 Why did Jim decide to use Messenger bots?

8:40 Compelling content will give you 90%+ open rates

11:20 How Jim gets subscribers on their Messenger Bot list

13:20 Going Live on Facebook is a great self-boosting strategy

15:15 What Jim does to get additional information from people on Chatbots

19:10 What he does with Facebook ads and ecommerce chatbots to grow his audience

19:50 Jim’s strategy for deploying ecommerce chatbots

20:30 The video Jim created that drove millions of views

22:08 The two metrics Jim looks at to determine content success

26:16 What does Jim tell skeptics about Facebook Messenger?

What is your favorite chatbot, AI Voice app or AI Solution?

http://ManyChat.com

Find Mark Fidelman www.fanaticsmedia.com

@markfidelman Twitter and Instagram
@fanaticsmedia Twitter and Instagram
Facebook: www.facebook.com/fanaticsmedia
LinkedIn: http://www.linkedin.com/in/fidelman

Jim Cockrum is leading the way guiding his 50,000+ member entrepreneur group on a mission to change the way the world does business. A revered business advisor, Jim is ranked highly among the most trusted Internet Marketers in the world (among hundreds of ‘experts’ his name keeps showing up on top) according to the 40,000 voting members of an independent watch dog service.

His mentoring focus is to assist those who have an entrepreneurial heart and help them build sustainable income streams online - and it's working! Join thousands of successful entrepreneurs who have learned to launch or grow thriving online businesses using cutting-edge, exciting strategies for Amazon FBA, eBay, self-publishing, online marketing and other proven online strategies as taught by author Jim Cockrum just simply listening to his free podcast and utilizing the lessons there. As arguably the all time best-selling author in the world on the topic of online business success, Jim's recently updated "Silent Sales Machine" book has been the cornerstone tool launching countless success stories. Silent Sales Machine Radio teaches the principles from his book and is for anyone who is looking to build or start an online business the RIGHT way with advice from one of the most trusted names in online market. Join him at https://SilentJim.com

AI Will Never Replace Human Beings Aug 10, 2019

Jamie McCann has No AI experience – so I decided to ask Jamie why he hasn’t used it. His responses will surprise you, but they are similar to how most executives react to AI. While AI won’t replace AI, there are some cases will It replace human beings. Jamie defends human talent while I suggest areas where AI will replace human beings. Who is right?

IN 100 words or less, what is your chatbot or AI Voice app and why?

Alexa

Where can the audience find out more?

Guest – Talentfoot executive recruiting specialties

Mark – Explore the Fanatics Media chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

Bio: I'm a 20+ year veteran executive recruiter in the advertising/marketing niche. This comes on the heels over a decade in Client Services at FCB and Bozell.

Why You Can't Reach Today's Youth With Ads Aug 06, 2019

Today's young consumer's aren't looking at ads. They are engaging on social media and chatbots. Find out what you need to do to reach them effectively.

Guest: Mary has been nicknamed the “ChatBotMom” by her Messenger Marketing community, and her innovative development of chatbot copywriting has helped her students and clients sell millions in products, services and online courses.

(4:20) Why chatbots?

(5:23) Why you can’t reach today’s youth with ads

(7:20) Chatbots will soon work with WhatsApp Instagram and Facebook

(8:15) Why copy is important for chatbots

(10:40) To admit it’s a bot or not

(11:15) Why your bot should adopt a persona

(20:52) How do you drive traffic to your bots?

(25:29) Webinar chatbots: why it only takes 2.8 times of engagement to close

(30:17) What challenges do you have with Chatbots?

(32:15) How to get Facebook messenger subscribers

IN 100 words or less, what is your chatbot or AI Voice app and why?

Sephora bot – makeup bot

Where can the audience find out more?

Guest – books, Seth Godin’s “This is Marketing” and Mark Schaeffer’s “Marketing Rebellion” Convert long, story emails into interactive chat conversations to help your bot engage with subscribers and convert. My course Chatbot Conversion Catalyst teaches exactly how to do this.

Chatbotmom.com or messengerfunnels.com see Meffy – conversion rate email list bot

Mark – Explore the Fanatics Media chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

This AI solution Increases Sales Leads by 3X Aug 02, 2019

In this episode of AI Marketing, I’m talking with Chad Burmeister of ScaleX.ai who shares a proven methodology for 2-3X conversion rates from lead to opportunities.

Deep down, every sales manager out there knows that having a highly converting plan for winning new business is crucial to success, but most are keeping their fingers crossed that they’ll be able to get by on older, traditional methods. Chad is here today to share exactly how he does this.

(2:50) AI helps salespeople comply with the right messages and content (3:29) How to train the AI to avoid getting the messaging wrong (4:50) Training AI bots for scale (5:25) What does ScaleX do? (7:58) If you deploy AI for email, things get interesting fast (9:20) How this company gets 300 prospective touches a day with AI (9:48) Use case for AI leads (13:20) Why the market is going to AI Assisted sales and not human replacement (16:27) Which company is doing AI best? (19:20) Mark summarizes interview

IN 100 words or less, what is your chatbot or AI Voice app and why?

ScaleX.ai What company are doing it best?

Discover.org the best data

Chorus.ai

Where can the audience find out more?

Guest – AI For Sales Book featuring DiscoverOrg, Chorus and 20 companies that use AI in their products. Follows the Vendor Neutral categories.. will be on Amazon.

Mark – Explore the Fanatics Media chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

BIO

The thing I'm most passionate about - helping sales professionals get to the top 10% of the pack consistently so that they can realize their dreams and desires!

ScaleX.ai delivers Sales Acceleration as a Service. BDR.ai delivers sales technology that 10X's a BDRs outbound. SDR.ai delivers sales technology that will 2-3X conversion rates from lead to opportunity.

I was the Founding Chapter President of the AA-ISP Silicon Valley Chapter and Colorado Chapter President. I was voted Top 25 Most Influential Inside Sales Professional by the AA-ISP 10 years in a row (2009 - 2019). I also helped launch the Denver Enterprise Sales Forum with Mark Birch in early 2016.

Why the Days of Brute Force Selling are Over Jul 30, 2019

Mark Marcelletti is an experienced sales professional that is using Artificial Intelligence to help salespeople fill their pipeline and close more deals. He’s going to walk us through how he does that and share his successes and failures.

Key Discussion Points:

(2:45) Why the days of brute force selling are over

(4:58) The importance of Hyper-personalization

(7:20) How does the AI work to increase sales pipelines

(8:55) How do you integrate AI into the solution?

(10:50) What are the time or cost savings for this new approach?

(14:30) What other AI solutions do you recommend for sales?

(17:20) A big human resource savings benefit

(18:12) Are these AI-enhanced solutions a big competitive advantage?

(22:30) How does the AI actually work

IN 100 words or less, what is your chatbot or AI Voice app and why?

everstring.com

Where can the audience find out more?

Guest – Key call-to-action will be to connect with me on LinkedIn. I prefer to educate, rather than promote. https://www.linkedin.com/in/markmarcelletti/

Mark – explore our chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

BIO: Mark Marcelletti is the founder and CEO of 7 Figure Automation - a sales development agency that uses AI to help technology companies fill their sales pipeline and close more deals. Mark has 15 years of sales experience across telemarketing, email marketing and social selling. And he's spent over $1M the past 6 years testing the best sales processes and technologies to find out what works. Mark is a true sales engineer and during this episode we'll be digging in to how he helps companies "right-size" their people, process and technology for faster business development.

What is Conversation Intelligence? Jul 25, 2019

In this episode, we’re going to discuss how Marketers can use Conversation Intelligence to convert conversations into sales. Our guest today is Natalie Severino, who is VP of Marketing at Chorus.ai

What is conversation intelligence? An emerging technology, conversational artificial intelligence (AI), uses messaging apps, speech-based assistants (like advanced IVR) using natural language, and chatbots to automate communications and deliver personalized customer experiences

Key Audio Time Stamps:

(1:57) What is conversation intelligence?

(6:01) Sales and marketing benefits to conversation marketing

(8:35) How does conversation marketing help the Marketing dept?

(12:12) Conversational intelligence versus conversation intelligence

(15:20) What kind of training is required to train the AI?

(18:30) An example of a company that has done conversation intelligence well

(22:22) Why aren’t there more companies using AI in Marketing?

(23:01) When does Natalie think AI will be in every sales and marketing team?

(24:40) What Mark believes is going to happen with AI and conversation intelligence

Show Notes:

Favorite AI Solution: Chorus.ai .

Mark – explore our chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

BIO: Natalie Severino is the VP of Marketing for Chorus.ai., the #1 Conversation Intelligence platform for high-growth sales teams. Passionate about elevating the craft of Sales and helping B2B sales professionals win more, Natalie enjoys writing and speaking about sales technologies and trends. Natalie joined Chorus after more than 25 years at leading technology companies like Intuit, Logitech, Trend Micro and ClearSlide. She oversees all of marketing and sales development for Chorus, including product marketing, demand generation and communications.

Chorus.ai, for example, offers a conversation intelligence platform that records, transcribes, and analyzes business conversations in real time to coach reps on how to become top performers.

Here's What Microsoft is Planning to do with AI Jul 23, 2019

Abhi Rathinavelu owns the product management of the Skylight Virtual Agent on support.microsoft.com, one of the largest AI-based chatbot implementations on the planet with over 4 million impressions monthly.

We're going to discuss virtual agents at Microsoft and how they are being utilized.

(2:05) What Abhi’s responsibilities are at Microsoft

(2:50) Microsoft’s view of AI

(6:20) From Microsoft’s POV, do small businesses resist deploy AI-based solutions?

(12:20) What type of bot Abhi oversees

(20:30) Mark explains how to use customer support bots to upsell or cross-sell

(23:45) Will there be an AI-powered Outlook Office Program?

Abhi's Favorite AI Solution

Dynamics 365 Virtual Agent

Show links:

Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

Abhi Rathinavelu Bio: Business and Technical expertise as program/product manager building large scale online services and products for AI based Virtual Agent, Retail tech, e-Commerce and Unified communications. Passionate about product innovation that meets real need, enables customer acquisition, strengthens business strategy, and makes a difference for people/ businesses.

Find Mark Fidelman www.fanaticsmedia.com

@markfidelman Twitter and Instagram
@fanaticsmedia Twitter and Instagram
Facebook: www.facebook.com/fanaticsmedia
LinkedIn: http://www.linkedin.com/in/fidelman

Chat Bot Growth Hacks for 2019 Jul 22, 2019

Larry Kim is CEO of Mobile Monkey and he's agreed to come on the show to discuss his favorite chatbot hacks. Sit back, take notes, and use his advice to execute your own campaigns.

(1:50) Why did you move from advertising to chatbots?

(4:15) Larry’s favorite chatbot hacks

(9:50) The reciprocity hack

(13:20) How to take the reciprocity hack even further

(16:45) Larry’s view on email versus chatbots

(18:32) Are companies leaving email behind?

(23:12) Chat blasts tips and tricks

(27:45) ADD summary of interview

Quote: “In your chatbots, use the concept of reciprocal concessions to gain more sales”

Where can the audience find out more?

Guest – Top 10 Facebook Chatbot Marketing Hacks https://www.youtube.com/watch?v=J3GJnZd_2SA&feature=youtu.be&submissionGuid=ee7b42c3-7095-45e4-b602-8ff8b7a37948
Larry's company: http://Mobilemonkey.com

Mark – explore our chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

Find Mark Fidelman www.fanaticsmedia.com

@markfidelman Twitter and Instagram
@fanaticsmedia Twitter and Instagram
Facebook: www.facebook.com/fanaticsmedia
LinkedIn: http://www.linkedin.com/in/fidelman

Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

How Brittanica is Using an AI Voice App to Revive the Company Jul 20, 2019

I bet you thought the Encyclopedia Britannica was dead. Well, you may be surprised to learn that it’s not. They have just come out with a revolutionary new AI Voice bot on Alexa and Google Skill called Guardians of History.

Key points:

(1:20) what is Guardians of history?

(2:20) How does the app work on Alexa and Google Skill?

(4:55) How hard was it to move to a voice app from a set of encyclopedias?

(6:30) What challenges did you have setting up the app?

(8:34) How long did it take to build Guardians of History?

(9:25) What was the budget for the app?

(11:00) What was the go-to market strategy for Guardians of History app?

(12:15) Is there any in-app AI marketing to help make the app viral?

(14:58) How do you plan to monetize the app?

(18:20) What is your favorite AI Solution and why does it concern a goat?

Show links:

Guardians of History (Ask Alexa or Google to open is up)

Mark – explore our chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

Marketing Quote: “Manufacture a Threat and you can sell its Solution”

How AI is Going to Disrupt Marketing by 2020 Jul 18, 2019

If you’re a marketer and haven’t looked into AI, you may be at risk of losing your job in the next few years. In my discussion today with Katie King were going to talk about AI for marketers and how they should be looking to incorporate it in their marketing plans for the next year.

Show links:

IN 100 words or less, what is your chatbot or AI Voice app and why?

CONCURED Where can the audience find out more?

Katie: Your listeners can have a 20% discount off my book Code AIMARKETING20 www.koganpage.com/AI-in-marketing

Mark – explore our chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

BIO

Katie King is a published Author, Keynote Speaker and Consultant on marketing, Artificial Intelligence (AI) and digital transformation: www.linkedin.com/in/katieeking Katie has over 30 years’ of consulting experience and has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, PA Consulting, Huawei, Arsenal Football Club and Harrods. She is the CEO of digital agency Zoodikers, and CEO of a boutique management consultancy AI in Marketing. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI. Katie is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019: https://www.amazon.co.uk/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393 Katie has delivered two TEDx talks and is a frequent commentator on BBC TV and radio. She is also a regular speaker on the international conference circuit. Katie is a Group Chairperson for the UK PR industry trade body - https://www.prca.org.uk/about-us/boards-committees/pr-council

Find Mark Fidelman www.fanaticsmedia.com • @markfidelman Twitter and Instagram • @fanaticsmedia Twitter and Instagram • Facebook: www.facebook.com/fanaticsmedia• LinkedIn: http://www.linkedin.com/in/fidelmanOur Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

The Power of Chatbots and Storytelling Jul 17, 2019

Kyle Gray Is a storytelling strategist. And in this episode, he’s going to discuss how consumers can take charge of the hero's journey and give us key points to use in developing your AI storytelling strategy.

(4:45) How to use storytelling in chatbots

(7:55) The power of letting the consumer control the hero's journey

(12:45) The steps to successful storytelling

(14:45) AI storytelling in health and fitness

(17:05) What do people struggle with when developing a story?

(23:40) Mark's summary of the podcast

Show links:

www.sellingwithstory.co on amazon
www.storyengine.co
Explore the Fanatics Media chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

Marketing Quote: "AI is neither good nor evil. It's a tool. It's a technology for us to use." - Oren Etzioni

Bio:

Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups, and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline.

Find Mark Fidelman www.fanaticsmedia.com

@markfidelman Twitter and Instagram
@fanaticsmedia Twitter and Instagram
Facebook: www.facebook.com/fanaticsmedia
LinkedIn: http://www.linkedin.com/in/fidelman

The Advantages of Conversational Artificial Intelligence Jul 13, 2019

Josh Barkin is Founder of Janis.ai - he is on the show to set up expectations for conversational AI.

Topics covered

Mark and Josh get into IBM Watson technology and how Janus adds AI functionality to conversational AI.
Janis Focuses on Natural Language Processing (NLP) for small business.
Why Siri and Alexa don't work yet
How you can train bots to answer long-form questions
What Byron believes is a good AI bot
The objections companies face when creating and deploying bots

Show Links:

www.janis.ai

Mark – explore our chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

Josh's Bio

Co-founder of Janis.ai, an AI Assistant that has helped 1000's of marketers integrate Google AI into their customer experiences on Facebook to boost revenue, reduce support costs and delight customers 24x7

Will AI Replace Marketers? Jul 11, 2019

GigaOm CEO and Author of the Fourth Age, you won’t meet a bigger proponent of AI in business than Byron Reese. He currently hosts the Voices in AI podcast. And it's our pleasure to have him on today to discuss why we shouldn’t fear artificial intelligence.

(4:26) Why Stories are important

(6:29) Will AI ever tell stories?

(9:15) Are humans machines?

(14:30) Are businesses ready for AI?

(18:02) AI at the cucumber farm

(20:19) A true AI use case that brought 3X business

(24:22) How can AI benefit marketers?

(33:10) Will AI steal marketing jobs?

Show Links

https://www.pandorabots.com/mitsuku/

Mark – explore our chatbot on Facebook marketing. https://m.me/fanaticsmedia?ref=w6471331

Marketing Quote: “You can’t sell anything if you can’t tell anything.” –Beth Comstock

Byron’s newest book “The Fourth Age: Smart Robots, Conscious Computers & The Future of Humanity” "You don’t have to have all the answers — even the experts don’t agree. But The Fourth Age successfully forces us to face just how thorny those questions are...entertaining and engaging...” - New York Times www.byronreese.com

This AI Can Produce 20,000 Articles for 44 Cents Jul 09, 2019

Chris Penn Explains how AI will listen to your customers and create content for them... Automatically!

(2:40) What are Elmo, Grover, Burt and Ernie in terms of Natural Language Generation (NLG)

(4:45) What politician was mimicked on Twitter by a machine generation AI system?

(7:50) Can Mark feed the AI system a Techcrunch writer and have the AI write an article?

(8:45) When will be able to realize truly credible AI articles and Whitepapers?

(11:50) Why it cost $0.44 to create 20,000 articles

(16:11) What should marketers prepare for to prepare for the AI wave?

(19:15) AI That listens to your customers then creates content for them

(22:25) Chris Penn's favorite AI Solution

Show links:

http://www.MostValuablePages.com

http://www.AIForMarketersbook.com

Fanatics Bot: https://m.me/fanaticsmedia?ref=w6471331

Find Mark Fidelman www.fanaticsmedia.com

@markfidelman Twitter and Instagram
@fanaticsmedia Twitter and Instagram
Facebook: www.facebook.com/fanaticsmedia
LinkedIn: http://www.linkedin.com/in/fidelman

Guest Bio:

Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Making the Case for Chatbots Jul 08, 2019

As you know I am a big fan of chatbots, so today we are going to talk with Amanda Robinson the Digital Gal who has built a Registration flow bot and follow up that I find remarkably simple but effective. She doesn’t use email, she chose chatbots to automate her business and life.

Make your bot personal (13:32)
Don't build your bot "too big" (14:30)
Amanda's Registration flow bot (16:15)
Email is not dead... yet! (21:00)
Where is the ROI? (22:15)
What is Amanda's Favorite Chatbot? (24:15)

Show links:

Amanda's website: http://www.ThedigitalGal.com

Amanda's course: https://thedigitalgal.com/facebook-ads-4-wk-group/

Fanatics Media bot: https://m.me/fanaticsmedia?ref=w6471331

Find Mark Fidelman www.fanaticsmedia.com

@markfidelman Twitter and Instagram
@fanaticsmedia Twitter and Instagram
Facebook: www.facebook.com/fanaticsmedia
LinkedIn: http://www.linkedin.com/in/fidelman

Amanda Robinson BIO: Is the founder of The Digital Gal. She is the go-to resource for deep-diving into Facebook Ads, Messenger Marketing Chatbots, and Google Analytics. Her flair for analyzing marketing data is her superpower for creating effective campaigns to maximize marketing spend. She has been published by Social Media Examiner and is a Team Membership for their Membership Society of over 2,000 entrepreneurs. She is behind the 360 Marketing Squad Membership Community along with Mike Allton, Jenn Herman, and Stephanie Liu, and she runs a 4-week Facebook Ads Training Program with hundreds of business owners and entrepreneurs learning Facebook Ads from her.

Introduction to AI Marketing Jul 06, 2019

Hi all, I wanted to explain why I started the AI Marketing podcast and what the purpose of the podcast will be going forward. I'm interested in your feedback, so please let me know what you think.

Please subscribe if you haven't already.

Find Mark Fidelman www.fanaticsmedia.com

@markfidelman Twitter and Instagram
@fanaticsmedia Twitter and Instagram
Facebook: www.facebook.com/fanaticsmedia
LinkedIn: http://www.linkedin.com/in/fidelman

Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

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