Show notes
If you’re not building your audience on social media as a professional photographer, you’re losing out on hundreds potential clients. Big time.
But fear not, because wedding photographer and social media genius Cassidy Lynne — with 226K+ followers just on Instagram! — is here to show you the ropes.
In the very first episode of After the Shoot podcast, Cassidy and Justin talk about her professional journey as a photographer, how she blew up on social media, and also share advice on how professional photographers can leverage social media to grow and market their business — without getting overwhelmed.
This is an episode no photographer lost in this digital world should miss.
Connect with Cassidy -
Instagram: https://instagram.com/cassidylynne
Website: https://cassidylynnephoto.com/
Her clothing line, Necessidy: https://necessidy.com/
Listen to the Oh Shoot! Podcast: https://aftershoot.co/3W5ee4J
Topics covered:
00:00 - Introduction
01:51 - How Cassidy got into wedding photography
04:21 - How Cassidy blew up on social media
06:29 - How Cassidy juggles all her ventures
07:36 - Why social media is so important for photographers
09:39 - Why Original audio is huge on social media right now
10:40 - How to target customers on Facebook
12:23 - Free vs paid promotion on social media
13:05 - How to keep up with social media trends
15:05 - Do you need 200k followers to run a photography biz?
17:32 - Maximizing virality on social media
19:44 - Overdoing it on social media
23:15 - Finding wedding photography clients on Pinterest
24:56 - Being intentional about what you post across platforms
26:03 - Wrapping up
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This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
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