Adtech Unfiltered

How Agencies Can Keep Up with Media Evolution (with John Lods) Sep 19, 2024

In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, CEO of the agency Arm Candy, shares his thoughts on navigating these complexities. Together with host Noor Naseer, Lods explores how agencies can stay ahead of the curve, evaluate new technologies, and offer meaningful, data-driven advice that sets their clients up for success.

AI, Explained (with Alex Castrounis) May 09, 2024

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in AI in impactful ways. In this episode, he lays out the foundational knowledge marketers need to effectively harness this much hyped emerging technology.

Accelerating Campaigns with Automation & AI (with Eric Mayhew) Mar 01, 2024

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media.

He joins host Noor Naseer to highlight how automation and AI can reduce low-value manual labor, minimize friction in workflows and help people and organizations unleash themselves from the laborious aspects of media buying.

Examining the Supply Side (with Ian Trider) Oct 03, 2023

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital advertising supply chain. The episode explores how advertisers can benefit from selecting optimal paths to reach their target audiences while minimizing costs and fraud.

Discerning Fact from Fiction in AdTech (with Ratko Vidakovic) May 30, 2023

What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers.

In this episode, industry thought leader and AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.

Diving into DOOH Advertising (with Ian Dallimore) May 01, 2023

After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.

Reaching Black Audiences in Adtech Mar 29, 2023

While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black, Kerel Cooper, is working to change that by building a publisher collective that aggregates programmatic inventory focused on reaching Black audiences. In this episode, Kerel discusses what advertisers and marketers can do to support the advancement of the Black media ecosystem.

Getting Smart About CDPs and First-Party Data (with Cory Munchbach) Feb 28, 2023

To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned to leverage one, and best practices to help marketers reap the rewards of this popular but complex tool.

How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq) Jan 26, 2023

This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor Naseer touches on strategies for generating scalable and sustainable results for agencies and brands.

Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry) Mar 29, 2022

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it. Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.

Keeping up with Cannabis Advertising (with Sam Hollander) Feb 23, 2022

Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to share what he's learned building an advertising framework for the largest digital retail and digital marketing company in cannabis. Listen in to learn why education should be a priority for cannabis marketers, what first steps marketers should take before launching a campaign, which consumer profiles they should pay attention to, and more.

Finding Mentorship in AdTech (with Matt Barash) Jan 26, 2022

Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In this episode, he chats with host Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a mentor as you grow in your career.

How to Thrive as a Programmatic Consultant Dec 20, 2021

After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights about what works best to grow her business. In this episode, Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.

Creating Inclusive Workplaces (with Corean Canty) Sep 15, 2021

The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the COO of talent platform We Are Rosie about the current talent landscape and what organizations must bring to the table to best appeal to sought-after professionals.

Test Cookieless Targeting...Now! (with Angelina Eng) Jun 28, 2021

Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in 2021. Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.

How to Lead a Digital Agency (with Mitch Joel) May 28, 2021

Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For perspective on this topic, we speak with former digital agency president and partner Mitch Joel about his experience building, running and selling agency Twist Image (to WPP). Joel shares his thoughts on meeting client expectations, managing talent, assessing revenue models, and more.

How to Pitch Digital Innovation (with Walter Geer III) Apr 29, 2021

The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting authentically with his growing social media following.

Considering Cookie Loss & Privacy Law (with Pedro Pavon) Mar 30, 2021

With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences. Staying up-to-date on new regulations and advertising implications is no easy task. But for Pedro Pavon, who oversees Privacy, Data Policy, and Advertising at Facebook, it's a daily challenge. In this episode, Pavon shares his views on consumer privacy laws and how advertisers must plan for a cookieless future.

Is it Time to Bring Programmatic In-House? (with April Weeks) Jan 28, 2021

In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge.

In this episode, Centro's EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand. Finally, she shares how advertising professionals can enhance their careers in today’s crowded and fast-evolving media environment.

Committing to Professional Growth (with Jeff Smith) Oct 28, 2020

These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to develop their careers and skills in uncertain times. Accomplished tech leader, speaker, and author Jeffrey Smith joins the podcast to discuss finding new ways to grow during COVID-19, what authentic tech leadership looks like, and how to not let the pandemic—or your mindset—hold you back from career growth.

Empower Your Media Buys through eLearning (with Christine Kim) Sep 30, 2020

Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on the latest is hard to maintain. As the leader of industry-recognized adtech client education program Centro Certified, Christine Kim finds ways to do it and helps clients do the same. Christine provides insight on why curriculum-based adtech education programs are so important and will continue to be, even once eLearning and social distancing aren’t required quite like they have been in 2020.

Dealing with Diversity (with Veronica Appleton) Aug 26, 2020

In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI executive and educator Veronica Appleton provides a primer and shares her perspective on addressing DEI in the greater advertising and marketing landscape.

Create Cause-Based Campaigns Jul 20, 2020

While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations.

For some perspective on this topic, we speak to Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, a membership organization that advocates against domestic violence.

Amanda shares her inside perspective on the unique challenges that non-profits face, while Jordan provides color on how organizations can approach mission-driven advertising in today’s world.

The Art of the Subscription Box May 27, 2020

The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-COVID world.

Dustin McAdams, CEO of petcare subscription service PupJoy, joins the podcast to share what he's learned in his pursuit of offering the best customer care in the subscription services space.

Dustin also shares how he cuts through a cluttered marketplace to offer the greatest products and service to his existing digital customers, while gaining the attention of prospective clients.

Think Clearly Under Pressure (with Lola Wright) Apr 28, 2020

Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional and personal lives.

The real-life distance from colleagues and clients, increased connection via technology, and general state of uncertainty around the economy, make coping with this current way of life quite challenging. This episode features Lola Wright, a Conscious Leadership coach and consultant, who supports teams from a diverse array of industries through transition and conflict. Listen in, as she discusses how advertising professionals - or anyone - can think clearly and productively in these adverse and unusual times.

Create Ideas Worth Sharing (with Tom Goodwin) Mar 28, 2020

With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe are faced with a new normal as they deal with abrupt changes to both their personal and professional lives. The silver lining for many marketing and advertising professionals is the opportunity to reflect on new methods for connecting with others.

One of those methods is to generate game-changing ideas and share them in impactful ways. Publicis Groupe’s Tom Goodwin is a noted expert on this. Tom's prolific sharing of ideas has led to him being published over 600 times, leading keynote speeches across the globe, and amassing a social media following of over 700,000.

Tom describes his passion for sharing ideas and shares how that passion translated into becoming the head of insights for one of the world's largest advertising agencies.

Leading Fearlessly (with Sean Finnegan) Feb 17, 2020

Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share.

Whether it’s climbing the ladder at an organization or founding a new business, Sean Finnegan has led teams of all sizes across his tenure in the ad industry. After climbing the ranks at agencies Starcom MediaVest Group and OMD, Sean set out to found a variety of his own businesses. In this episode, he shares how he got to where he is today by forging ahead and betting on himself.

How to Be the World’s Best Ad Buyer (with Luke Lambert) Jan 19, 2020

Whether you’re an ad buyer yourself, or just invested in the success of your company's media buying, you’ve probably wondered how the best of the best invest their media dollars.

Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150.

Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.

Make Media Buying Better (with Tyler Kelly) Dec 15, 2019

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago.

Centro President Tyler Kelly has a different approach: He knows that the system is broken and is already working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.

Selling the American Dream (with James Schwartz) Nov 17, 2019

James Schwarz is tasked to do a whole lot more than sell the American dream. He’s helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He’s also working to attract and retain realtors by providing innovative marketing tools that help close deals. As VP of Marketing & Media Strategies at RE/MAX, James oversees digital marketing, media and creative services for the noted real estate company’s more than 6,800 offices and over 100,000 agents.

James shares the challenges the company faces in a crowded and competitive marketplace and how RE/MAX is making it easy for realtors to use digital tactics to get in front of prospective buyers and sellers.

Growth Hack Your Ad Career (with Anas Ghazi) Oct 21, 2019

Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role is the fact that he’s only been in the advertising and marketing industry for a total of 6 years. Anas speaks with us about his original career aspirations, his fascination, and dedication to harnessing the power of data and the sacrifices he’s made to secure a meteoric rise to the top.

Waves of Change for Location Data (with Lawrence Chan) Sep 17, 2019

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It’s understandable; targeting consumers at the right place and time can drive real world action, a key goal for many advertisers.

With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the world of location is entering a new era. We chat with Lawrence Chan, the EVP of Data Ecosystems at mobile intelligence company Cuebiq to shed light on how advertisers can continue leveraging location data while observing new standards of privacy compliance.

How to Make Ads an Experience (with Ira Maher) Aug 19, 2019

When was the last time you saw an ad that provided an experience worth remembering?

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

Innovate or Die (with Rishad Tobaccowala) Jul 23, 2019

The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35 years. He’s developed noteworthy agency teams and nurtured tech-first ideas for brands like GM, McDonalds, Disney and United Airlines.

Listen in, as Rishad shares various execution strategies, how to stay ahead of the curve when navigating a career in advertising, and why advertisers who ignore change always lose.

Innovate or Die Teaser (with Rishad Tobaccowala) Jul 02, 2019

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte) Jun 18, 2019

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.

For vetted tips on how to spend more effectively, we turn to Centro’s expert, Laura Perritte. As National VP of Client and Media Services, Laura is a pro when it comes to maximizing client investments and pushing working media to the max.

Listen in, as she dishes on how to get scrappy by using data sources, personalizing creative messaging, developing custom audiences, considering geography, executing across social channels, and more! Don’t miss out on these tips from the field—with so many media options to choose from, assessing whether you’re getting the best bang for your buck is now more important than ever.

Getting Scrappy with Laura Perritte Teaser Jun 10, 2019

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

Under the Influence (with Dalyn Ward) May 21, 2019

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

Catapulting into the spotlight in the 2010s, influencers have become a valuable component of the social media marketing world. Once a niche space targeting younger audiences, influencer marketing is now on pace to reach ad spend levels between $5 and $10 billion by 2022.

These social-first spokespeople market products and services to targeted followings that range from a few thousand to tens of millions. The potential for influencers to reach a variety of ever-expanding audiences remains strong. However, since influencer marketing is a loosely regulated space, agencies may hesitate to jump into a pool of unknowns.

To bring clarity to the haze, we chat with Dalyn Ward, the Director of Product at influencer marketing platform Popular Pays. Dalyn speaks to how marketers should be approaching the influencer space—from measurement options to bots and AI, to the infamous Fyre Festival.

Inevitable Automation in Advertising (with Shawn Riegsecker) Apr 30, 2019

This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.

Adtech Unfiltered Teaser Mar 29, 2019

Centro's Adtech Unfiltered: coming in April 2019.

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