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About Effing Time — Society & Culture
About Effing Time

“About Effing Time” is what George, Adrian and Andrew hope their audience say at least once each episode. The three hosts knew each other virtually, but after meeting in person at Watches and Wonders 2022 and filming an impromptu YouTube video together, there was an instant camaraderie that has led to a follow-up podcast. The trio come from different backgrounds but have found common ground in their unending interest in and passion for watches. As well as taking the piss out of each other. Check out the series on YouTube and listen to it on Apple Podcast, Spotify, TuneIn and Google Podcasts.Subscribe to the About Effing Time YouTube channel here. https://www.youtube.com/channel/UCqRdOESEo9GGB1zh4YW1iKw

Copyright: © 2022 About Effing Time

Latest Episodes:

Therapy Session with Dr George Pt.1 Dec 18, 2023

At last weeks live AET event in London, George held an open surgery where members of the AET community came to chat with him about their collections and the stories behind the watches.
Part Two to follow next week,

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Community Choice Awards Part 2 Dec 11, 2023

Continuing to look at the trios' favourite watches & brands of the year before the AET Community Choice Awards at their event on December 13th.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

The Community Choice Awards Part 1 Dec 04, 2023

With less than a month left of 2023, the guys launch the AET Community Choice Awards and discuss some of their favourite and not so favourite watches of the year.
We'd like you to vote for YOUR choices so get involved at https://www.surveymonkey.co.uk/r/3QQ559T

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Dubai Watch Week review Nov 27, 2023

Fresh from Dubai Watch Week, the guys discuss their highlights of the event.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

The Kindness Episode Nov 20, 2023

November 13th saw World Kindness Day, so the trio decided to discuss community and acts of kindness within the watch industry.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Behind the Manufacturer's Curtain Nov 13, 2023

Fresh from a visit to the Bremont headquarters, Andrew discusses with George and Adrian the topic of seeing the magic of the brands at close hand.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

New Releases Nov 06, 2023

With George back, the guys discuss some of their picks amongst the brand-new watch releases.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

When do we know when pull the trigger on a new watch? Oct 30, 2023

With George still away, Marcus returns in this episode, where the trio discusses how and when you know when the right time is to pull that trigger on a new watch purchase.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

What is it about Tudor and Marcus Flack? Oct 23, 2023

With George being away, Adrian and Andrew are joined by AET's Marcus and they discuss why Tudor has Marcus firmly in their grip.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
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Team Ikuzawa Oct 16, 2023

George recently returned from Japan following the launch of the TAG HEUER CARRERA TEAM IKUZAWA BY BAMFORD watch. Listen as Andrew, George, and Adrian discuss the trip, watch tourism, and the launch itself.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Nomos Oct 09, 2023

Andrew recently visited Nomos in Glashütte and recounts the trip to Adrian and George. They also discuss service watches and a sex therapist. As you do.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Blancpain - The Debrief Oct 02, 2023

So now the hype is settling down, how has the Blancpain X Swatch collab landed? What has this meant for the Fifty Fathoms 70th Anniversary Act 3 launch?

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Subscriber Q&A 3 Sep 25, 2023

Having been chastised by subscriber Rod in an earlier podcast, we think we're getting better at these Q&As now so a huge thank you to all the subscribers who sent in their questions!

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Blancpain x Swatch - post launch thoughts Sep 18, 2023

The event has been and gone. Did the real-life hype match the pre-hype predictions? With Adrian back amongst it all this week, hear what the guys thought.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Back To The Future with Blancpain X Swatch Sep 11, 2023

Saturday saw the release of the Blancpain X Swatch. Will it emulate the same hype as the Omega MoonSwatch?
With Adrian away in far flung fields, Andrew & George are joined by a very special guest co-host, the brilliant Andrew Morgan from Watchfinder.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Will we buy Rolex off the shelf again? Sep 04, 2023

Imagining a world where Rolex comes back to retail is what Andrew, Adrian and George discuss in this latest episode.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Rolex buys Bucherer - what does this mean? Aug 28, 2023

The big news this week was the Rolex purchase of Bucherer. What does this mean for the rest of the luxury watch brands and indeed for Rolex themselves?

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Buying Vintage Watches Aug 21, 2023

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
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Subscriber Q&A Part 2: Semi-disaster! Aug 14, 2023

This Q&A part 2 is because we like to talk and you guys like the ask deep questions, so doing a single Q&A episode wasn't possible. However, in this episode, we cover more questions!
Cheers,
AET Team

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Watches in Movies - do we care? Aug 07, 2023

George, Andrew and Adrian talk about watches in the new Barbie and Oppenheimer movies.
Does it have an impact if a watch is seen in a movie?
Do we actually care about which watches are in movies?

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Subscriber Q&A - July 2023 Jul 31, 2023

Hi, Effers!
In this episode, Andrew, Adrian and George answer your questions. Well, not many as we like to talk! You guys asked a lot of questions, so we are going to sprinkle these across the coming weeks.
Cheers, AET.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Threads - what this new social media means for watches Jul 24, 2023

Andrew, George and Adrian discuss social media and the watch community and if Instagram's new Threads is good or bad.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Should fashion brands make watches? Jul 17, 2023

We discuss if fashion brands should make watches fueled by the recent launch of the Louis Vuitton Tambour.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Only Watch - So much colour and creativity - apart from Tudor! Jul 10, 2023

Follow along here: https://www.onlywatch.com/2023collection
Andrew, George and Adrian explore the creative and colourful world of Only Watch 2023. Well, creative and colourful if you aren't Tudor or Blancpain!

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Hit or Miss - Omega Seamaster 75th Anniversary Jul 03, 2023

George, Adrian and Andrew can't agree if the Omega Seamaster 75th Anniversary did the legendary watch range justice.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Subscriber Q&A - June 2023 Jun 26, 2023

Adian, George, and Andrew answer questions from our subscriber CREW.
- What do Adrian and Andrew actually do?
- Advise to watch brand CEOs
- How to justify the price of a watch?

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Watch collecting, cars and trainers! Jun 19, 2023

Andrew, George, and Adrian catch up before a watch event, that they are hosting, and discuss nerves, overcoming nerves. And of course watches!

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

We launch a podcast, finally! Jun 08, 2023

The original idea for About Effing Time was for Andrew, George, and Adrian to start a podcast. Just the three guys talking watches from their own viewpoints.
Someone then mentioned making a video recording of the podcast... and then it quickly got out of hand.
So this is AET podcast 2.0. Take 2. Version 2. Strike 2. Round 2. AET II... you get the idea.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

2023 IWC Ingenieur 40 - George nearly explodes! Mar 27, 2023

A very special episode as IWC announce their 2023 Ingenieur 40, a watch so good, George loses it!

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Integrated bracelets - History and hype. Mar 05, 2023

in this episode, the trio discuss the topic of integrated bracelets in their own , incomparable way.
Plus the usual stuff.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Are these watches overrated or underrated? Feb 19, 2023

Are certain watches overhyped and overrated? Likewise, do certain watches not get the credit or love they deserve?
Listen as the trio dissect this topic in their usual inimitable style. Plus the usual shenanigans.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Milestone Watches: Marriage, Divorce, F*** You Feb 05, 2023

Looking at the watches for those milestone events in life; Marriage, Divorce, getting a new dog (!!?). The trio bring their watch selections for those special moments.
Plus the usual fun and games.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Watch Buying Challenge: Best Dive Watch Under..... Jan 22, 2023

In this episode, the boys are set a challenge to find the best dive watch within a set budget. It's a real race against the clock as George, Andrew and Adrian try to gazump each other.
Plus the usual madnessz

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

All the reason FAKE watches can f**k off! Jan 08, 2023

Join Andrew, Adrian and George as they discuss - in their own inimitable way - the fake watch market and how the industry reacts to it.
Plus all the usual stuff too!

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Luxury watch buying with Emily in Paris star. Dec 25, 2022

In this very special episode, we're joined by Lucien Laviscount, one of the stars of the worldwide Netflix hit, Emily in Paris, as he sets the trio a challenge to help him find a luxury watch.
All the usual mayhem too!

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Best Alternative Watches - Part 2 Dec 18, 2022

Continuing the quest for the best alternative watches on the market, Andrew, George & Adrian offer up their perspectives in their own inimitable way. And, of course, The Masked Watchmaker makes an appearance.
Plus all the usual chaos.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Best Alternative Watches - Part 1 Dec 04, 2022

Welcome back to season 2 of About Effing Time!
In the first episode of this new season, Andrew, Adrian and George discuss the best alternatives to some of the most hard-to-obtain and desirable watches out there.
Plus, lots of new stuff as well as the things you loved from season 1.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Microbrand Battle Royale Oct 09, 2022

"Not all microbrands are created equal" says Andrew. Microbrands are making waves right now but which of these brands excite the trio and which don't quite hit the mark?
Plus all the usual stuff!

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Unpopular Watch Opinions Sep 25, 2022

What are the trends, the current design quirks that the trio just don't like or want on their watches? Listen as the trio discuss this and, of course, much more.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Game Changers Sep 11, 2022

What watch is a true game changer?
Despite Andrew really, really hating the phrase “Game Changer”, the trio talk about which watches they believe have changed the game.
Plus all the usual disorder.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Rolex Therapy Aug 28, 2022

What is it about Rolex? In this episode, the trio discuss what the brand means to them and what first turned them on, or off, to Rolex.
Plus all the usual chaos.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

Best Bond Watch Aug 14, 2022

Which Bond watch will be the last watch standing? Andrew, George and Adrian bring the ultimate 007 watches to the conversation, but there can be only one winner.

Stay in touch with us at:
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https://www.youtube.com/@AboutEffingTime
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The Unjustifiables Jul 31, 2022

In this latest episode the conversation revolves around what Andrew calls "The Unjustifiables". Plus which Microbrand will be bought to the discussion in BYOI?

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

MoonSwatch Conspiracies Jul 17, 2022

In this episode, the trio discuss the much-hyped MoonSwatch and Andrews asks if there's anything more behind the Omega/Swatch collaboration. Plus much more.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

The Watch That Got Us Into Watches. Jul 03, 2022

In this first episode of About Effing Time, Adrian, Andrew & George discuss the watches that got them into watches, plus much more.

Stay in touch with us at:
https://abouteffingtime.net/
https://www.youtube.com/@AboutEffingTime
https://www.instagram.com/about.effing.time/

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