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    Arts

    A Well-Designed Business® | Interior Design Business Podcast

    In today’s world being a talented interior designer isn’t enough to ensure that you have a profitable and successful business. Design school curricula doesn’t always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

    Advertise

    Copyright: © 2016

    • Apple Podcasts
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    Latest Episodes:
    681: Paul Dashevsky: A Proven Process for Vetting Contractors Jun 29, 2021
    Show notes

    Today with Paul Dashevsky:

    Welcome to A Well-Designed Business. Joining me today is Paul Dashevsky. Paul along with Jon Grishpul, are the co-founders of GreatBuildz. Between the two, they have decades of experience in the real estate and construction industries. They’ve seen enough renovation nightmares that they decided it was enough, and they knew there had to be a better way. Today, Great Buildz is revolutionizing the industry and making life so much easier for designers, homeowners, and contractors all over Southern California where they are based. Paul is here to give us his best practices that you can use as you vet and interview contractors for your projects. Get those notebooks out, smart ladies and gents! This is a pen and paper show!

    More About GreatBuildz:

    GreatBuildz is a completely free service that simplifies the home renovation and remodeling search by matching and connecting homeowners with reliable, thoroughly screened general contractors throughout Los Angeles and Ventura County. Founded by a team of real estate and construction professionals with multiple decades of experience, GreatBuildz matches and connects each client with up to three contractors that are individually selected for their specific project within 24 hours and stays by the client’s side from the initial call through the finished remodel. Through its meticulous 10-step vetting process, all GreatBuildz contractors go through an in-person interview, a background check, reference calls, online ratings, an insurance check, and a signed commitment to uphold a 20-point Code of Conduct.

    Connect with GreatBuildz:

    Website

    Instagram

    Facebook

    GreatBuildz Guide: Tips & Advice for a successful renovation

    What’s new with LuAnn Nigara

    luannuniversity.com

    insidevoiceoutsidevoice.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    A Big THANK YOU to Today’s Podcast Sponsor:

    Big thank you to Mydoma Studio. If you are looking for the one place to manage your projects, your communication with clients and vendors, your invoicing, all the things, Mydoma Studio makes it easy for you all in one place. Go to Mydomastudio.com/awelldesignedbusiness.

    Other Shows Mentioned:

    Brad Leavitt #649 , #615 , #580 , #560 , #542

    Jean Brownhil #422


    680: Power Talk Friday: LuAnn University, Even When You’re Slammed. June 2021 Jun 25, 2021
    Show notes

    Today on A Well-Designed Business

    Welcome to a Well-Designed Business. It's Power Talk Friday! Business for 90% of us is absolutely bonkers right now, isn’t it? Why is it when we are busy, we so easily throw aside the time to work on our business? Today, I want to talk about the importance of working on your business always, not just when it’s convenient. On today's show, I am letting the LuAnn University instructors tell you about their amazing courses, and why now, more than ever, it is critical that we focus on our businesses.

    LuAnn University Summer 2021:

    5 Departments offering 8 courses for targetted instruction for profit and growth:

    • Process Leads to Profit Department
      • How to Build Systems Into Your Services, taught by Sara Lynn Brennan
      • Design-Build 201, taught by Kathleen Anderson
    • Profit is in the Numbers Department
      • Project Profitability 101, taught by Kimberly Merlitti
      • Online Bookkeeping 101, taught by Kathleen Anderson
      • Online Bookkeeping 201, taught by Peter Lang
    • Window Treatments for Profit
      • The Proven 7-Step Sales Process, taught by Jessica Harling
    • Marketing for Profit
      • Visibility for Creatives, taught by Rachel Moriarty
      • Video for Creatives, taught by Arianne Bellizaire
    • Expand Your Mind, Grow Your Profit
      • Courses coming soon! Check back for the Fall Session.
    Get to Know the Instructors:

    Rachel Moriarty

    Sara Lynn Brennan

    Kimberly Merlitti

    Arianne Bellizaire

    Kathleen Anderson

    Peter Lang

    Jessica Harling

    What’s new with LuAnn Nigara:

    luannuniversity.com

    http://www.luannnigara.com/cob

    Inside Voice, Outside Voice Charity Events

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other shows mentioned:
    • Rachel Moriarty, Visibility for Creatives: Episodes 55, 214
    • Sara Brennan, How to Build Systems into Your Services: Episodes 463, 514, 524, 607
    • Kimberly Merlitti, Project Profitability 101: Episodes 361, 442, 592
    • Arianne Bellizaire, Video for Creatives: Episodes 20, 568
    • Kathleen Anderson, Online Bookkeeping 101 & Design-Build 201: Episode 644
    • Peter Lang, Online Bookkeeping 201: Episode 349, 464, 522
    • Jessica Harling, The Proven 7-Step Sales Process: Episode 634

    679: John Robert Wiltgen:Hard Conversation, Marketing and Luxury Clients Jun 22, 2021
    Show notes

    Today with John Robert Wiltgen: Welcome to A Well-Designed Business. My guest today is John Wiltgen. John has, for the most part, retired, from his 40+ year career as the principal of John Robert Wiltgen Design Inc., based in the Chicago area. John and I touch on many topics today, (I mean, after such a long and successful career, there s a lot of ground to cover!) We start by talking about how to manage client expectations when you are faced with delays, missed deadlines, disappointed clients, all the way to attracting luxury clients, servicing luxury clients as well as raising your prices when you have returning clients. John had a lot of wisdom to pass on to us and it is no wonder, so tune in for a jam-packed episode!

    More About John Robert Wilgen:

    The integration of art, architecture and design is fundamental at John Robert Wiltgen Design, Inc. This inclusive approach applies to a residence being designed from the ground up, the ingenious restyling and updating of an existing home and the selection and installation of finishes and furnishings. In addition, JRWD creates the construction documents and wields impressive construction management skills, often acting as a general contractor. The result is always a distinct, luxurious residence expressing the owner's personal style.

    "Everyone says our work is dramatic," reveals John Robert Wiltgen. "No matter the scope of any given project, our ultimate goal is to create something extraordinary that's exclusive to our client."

    Obsessing over making their client’s worlds beautiful has taken them across North America and halfway around the world – from Chicago’s Gold Coast to Africa’s Ivory Coast. His firm’s name is synonymous with its reputation for excellence and superior quality in design, styling, and craftsmanship. Some of their client’s include talk show host, writer, producer, and actor Steve Harvey, producer, director and actor John Cusack, Chicago Bulls general manager and NBA Hall of Famer Jerry Krause, and former Governor and First Lady of Lagos State (Nigeria) Mr. and Mrs. Bola Ahmed Adekunle Tinubu.

    Their clients also relied on the JRW team to assist them develop sophisticated art collections. They have placed an artist’s proof of Picasso’s “The Cranach”, a bigger than life size Botero sculpture, a complete suite of Warhol serigraphs, and two Monet paintings in their client’s homes – just to name a few choice pieces. John’s own private collection includes a Henry Moore drawing that, after his purchase, was featured in a 5-museum tour curated by the Henry Moore Foundation (Much Hadham, England). He is also a collector of ancient Egyptian faience, Attica and Roman ceramics.

    Discerning real estate developers across the country and in Canada often hired John Robert Wiltgen Design to evaluate and revise architectural layouts of new, not yet built, multi-unit housing projects to improve the utilization of interior space. His award-winning sales centers and model homes consistently generated increased revenues and have been featured in local real estate periodicals, as well as national shelter and design magazines, bringing valuable third-party endorsement to his commissions.

    The completed projects of JRWD have been featured in over 200 newspaper and magazine articles including Newsweek – an unlikely place to find copy about a residential home designer. His commissions also appear in numerous hardcover books. He has been seen on HGTV’s Homes Across America, I Want That! Baths, I Want That Kitchens, NBC’s Open House, as well as Fox TV and WTTW. A comprehensive library of JRWD press and many of their completed projects, awards, etc. can be viewed at www/jrwdesign.com.

    Connect with John Robert Wiltgen:

    Website

    Instagram

    Facebook

    YouTube

    What’s new with LuAnn Nigara

    luannuniversity.com

    insidevoiceoutsidevoice.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    A Big THANK YOU to Today’s Podcast Sponsor: LuAnn University:

    the summer quarter of LuAnn

    University classes kicks off in early July. Registration opens on June 11th.

    If you need help establishing processes, Sara Brennen is your girl. Her class,

    How to Build Systems into Your Services, begins July 7th.

    If you’ve got your systems locked down but could use help with video –

    Arianne Bellizaire is here to help. Arianne’s class, Video for Creatives, starts

    July 6th.

    And there’s so much more – go to LuAnnUniversity.com to learn more and to

    register.

    Take a class, take some time for yourself, do what you need to do to get

    your business in shape for Fall. Decide to be excellent!

    Other shows mentioned:

    #642 Thom Sweeney

    #668 Marlo Thomas

    #74 Candace Olson

    #34 Mary Fisher

    #465 Jan Showers

    #40 Meryl Santopietro

    $485, #325, #237 Claire Jefford

    #297 Mikel Welch

    #549, #388 Corey Damen Jenkins


    678: Power Talk Friday: Katie McFarlan: The Client Experience Starts with Processes Jun 18, 2021
    Show notes

    Today with Katie McFarlan:

    Welcome to a Well-Designed Business. Welcome to a Well-Designed Business. The client experience is something we all think about. How do we elevate the experience for our clients so that they feel like we truly care about them without making ourselves crazy by bending over backwards for each client? The answer just might lie in your processes. Today, I’m joined by Katie McFarlan of Dakota Design Company. Katie works with designers to build a strong client experience through streamlined processes, smooth operations, and clear expectations. She’s sharing with us how defined processes lead to a luxury client experience that helps you and your clients.

    More About Katie McFarlan:

    As a former wedding and event planner with 16 years of experience in operations and project management, I love using both my creative and analytical sides to come up with solutions that work for my clients. With my intimate knowledge of project management and the entrepreneurial mindset, I know what it takes to get behind the scenes operations running smoothly so businesses can grow in a professional way.

    Today I help luxury interior designers and wedding planners who are buried in business operations get back to doing the creative work they love. I create and improve their processes and set up systems so they can streamline their workload, move their business forward, and free up their time to focus on the things that matter most.

    Connect with Katie McFarlan:

    Website

    Instagram

    Blog

    Client Experience Download for listeners

    What’s new with LuAnn Nigara:

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    A Big THANK YOU to Today’s Podcast Sponsors:

    Kravet: the industry leader in the to-the-trade home furnishings industry. Kravet just recently unveiled their newest collection, Barry Lantz canvas to cloth. Check it out today and use coupon code AWDB10 to save 10% off any one purchase of Kravet Fabric, Wallpaper or Trim.

    Mydoma Studio is the workflow software that organizes your design projects from beginning to end saving you time, money, and keeping everything in one place. And just for listeners of A Well-Designed Business, you can get 20% off Mydoma for 3 months! Visit mydomastudio.com/awelldesignedbusiness to learn more.

    Other shows mentioned:

    #616 Joann Kandrac and Kelly Kole: Onboarding New Interior Design Clients


    677: Megan Molten: To Succeed, Focus on Your Why Jun 15, 2021
    Show notes

    Today with Megan Molten:

    Welcome to A Well-Designed Business. Megan Molten is back on the show today! Megan is the principal Megan Molten and interior design firm located and Charleston NC. Megan and I discuss how she achieved huge successes so quickly. For outsiders looking into her business, Megan made it look easy! But, in today's episode, we take a peek behind the curtain at the dedication, sacrifice, hard decisions, and sleepless nights that paved the way for her success.

    More About Megan Molten:

    Megan's love for all things interiors has been around for as long as she can remember and soon became a reality after she purchased her first home in Charleston, South Carolina and started the design process herself. She began sharing with the world her modern coastal spaces on social media and the world responded! It was this incredible response to Megan's designs that encouraged her to start helping friends, then friends of friends and eventually clients transform their spaces too. This exciting new "hobby" she devoted every hour to while not working her very full time job in healthcare sales quickly turned into a business. She quit her 12 year career in corporate America to chase a dream-a dream that was her true passion in life-helping others achieve beautiful spaces they love. Her passion for light and airy design, go getter attitude and attention to detail has quickly created a strong following, distinct brand and now online shop for Megan Molten and she can't wait to continue to watch her big dream grow! Megan and her husband Hugh reside in Mount Pleasant in their newly renovated home with their baby girls Marion and Mae. They enjoy the low country lifestyle, all the culture and cuisine Charleston has to offer as well as being on the water as much as they can. Megan feels very fortunate to be able to do what she loves in the city that she loves and serves as her greatest inspiration.

    Connect with Megan Molten:

    Website

    Instagram

    Facebook

    Pinterest

    What’s new with LuAnn Nigara

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    A Big THANK YOU to Today’s Podcast Sponsor:

    Mydoma:

    Mydoma Studio is the workflow software that organizes your design projects from beginning to end saving you time, money, and keeping everything in one place. And just for listeners of A Well-Designed Business, you can get 20% off Mydoma for 3 months! Visit mydomastudio.com/awelldesignedbusiness to learn more.

    LuAnn University:

    the summer quarter of LuAnn

    University classes kicks off in early July. Registration opens on June 11th.

    If you need help establishing processes, Sara Brennen is your girl. Her class,

    How to Build Systems into Your Services, begins July 7th.

    If you’ve got your systems locked down but could use help with video –

    Arianne Bellizaire is here to help. Arianne’s class, Video for Creatives, starts

    July 6th.

    And there’s so much more – go to LuAnnUniversity.com to learn more and to

    register.

    Take a class, take some time for yourself, do what you need to do to get

    your business in shape for Fall. Decide to be excellent!


    676: Window Treatment Friday: Navigating the craziness of post-covid era in 2021 Jun 11, 2021
    Show notes

    Today with Vita Vygovska

    Welcome to Window Treatment Friday! As business owners, the pandemic was scary, to say the least! Every single day was unpredictable and a new scenario we have never faced before. Now, over a year later, we are starting to see the world open up and see a light at the end of the tunnel. Today, LuAnn and Vita discuss how to navigate the future and the post covid world.

    More About Vita Vygovska

    Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast. Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers. In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication. Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

    What’s new with LuAnn Nigara

    Luannlive.com

    luannnigara.com/launch

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast


    675: Mark Lavender: Standing By Your Interior Design Process Jun 08, 2021
    Show notes

    Today with Mark Lavender:

    Welcome to A Well-Designed Business. In his 25 years working in institutional medical design, Mark Lavender learned a few things about sticking to processes, creating estimates, and getting over the fear of asking for payment. In business for himself for the past six years, Mark is an open book - he shares the details of his markup, when to think twice about signing a client, and how he keeps his clients coming back.

    Pick it apart:
    • [14:11] Mark shares advice on always utilizing a contract

      [19:29] Mark tells about warning signs with clients redlining his contract [20:31] LuAnn offers advice to designers who encounter clients who don’t agree with their contract or value them as professionals

      [24:43] Mark shares how he explains his policy of final payment before the product is delivered

      [32:00] LuAnn gives advice on pricing yourself properly

      [41:00] Mark and LuAnn walk through how Mark operates his pricing structure including his hourly fee

    LuAnn and Mark Lavender’s Ah-Ha moments:

    “It’s all about the contract - everything goes back to the contract.” -Mark Lavender

    “You just have to stand your ground. It’s hard as hell the first time you do it!”. -Mark Lavender

    I never sell from the standpoint that I have to be like everyone else. Because I’m going to give more. I’m going to be better.” -LuAnn

    “Do be afraid to collect the money you’re due.” -Mark Lavender

    More About Mark Lavender:

    M. Lavender Interiors is led by Mark Lavender, an architecture graduate of the University of Kentucky - College of Design. Mark worked for several years at two of Chicago’s most prestigious architectural firms – VOA Associates and HOK prior to starting his own design firm. While at these firms, he developed a reputation for managing large teams of professionals and contractors to create great design that realized the client’s vision.

    Connect with Mark Lavender:

    Website

    Instagram

    What’s new with LuAnn Nigara

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    A Big THANK YOU to Today’s Podcast Sponsor:

    Mydoma:

    Mydoma Studio is the workflow software that organizes your design projects from beginning to end saving you time, money, and keeping everything in one place. And just for listeners of A Well-Designed Business, you can get 20% off Mydoma for 3 months! Visit mydomastudio.com/awelldesignedbusiness to learn more.

    LuAnn University:

    the summer quarter of LuAnn

    University classes kicks off in early July. Registration opens on June 11th.

    If you need help establishing processes, Sara Brennen is your girl. Her class,

    How to Build Systems into Your Services, begins July 7th.

    If you’ve got your systems locked down but could use help with video -

    Arianne Bellizaire is here to help. Arianne’s class, Video for Creatives, starts

    July 6th.

    And there’s so much more - go to LuAnnUniversity.com to learn more and to

    register.

    Take a class, take some time for yourself, do what you need to do to get

    your business in shape for Fall. Decide to be excellent!


    674: Power Talk Friday: LuAnn University: What You Need to Know! Jun 04, 2021
    Show notes

    Today on A Well-Designed Business®

    Welcome to a Well-Designed Business®. Today, I am telling you all about LuAnn University. We are getting ready to launch our Summer Session of courses on July 6th, 2021, and I can't wait for you to learn more about our extraordinary instructors and our growing list of value-packed courses!

    LuAnn University Summer 2021:

    5 Departments offering 8 courses for targetted instruction for profit and growth:

    • Process Leads to Profit Department
      • How to Build Systems Into Your Services, taught by Sara Lynn Brennan
      • Design-Build 201, taught by Kathleen Anderson
    • Profit is in the Numbers Department
      • Project Profitability 101, taught by Kimberly Merlitti
      • Online Bookkeeping 101, taught by Kathleen Anderson
      • Online Bookkeeping 201, taught by Peter Lang
    • Window Treatments for Profit
      • The Proven 7-Step Sales Process, taught by Jessica Harling
    • Marketing for Profit
      • Visibility for Creatives, taught by Rachel Moriarty
      • Video for Creatives, taught by Arianne Bellizaire
    • Expand Your Mind, Grow Your Profit
      • Courses coming soon! Check back for the Fall Session.
    Get to Know the Instructors:

    Rachel Moriarty

    Sara Lynn Brennan

    Kimberly Merlitti

    Arianne Bellizaire

    Kathleen Anderson

    Peter Lang

    Jessica Harling

    What’s new with LuAnn Nigara:

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast


    673: What Would Lu Do? Marketing for Client Acquisition: Where do you start? Jun 01, 2021
    Show notes

    Today on A Well-Designed Business:

    Today is a What Would Lu Do episode where I answer listener questions, and….you guessed it, tell you what I would do!

    Today’s listener question comes to us from a designer struggling with marketing for client acquisition. So where do you start? I will tell you during today's episode!

    What’s new with LuAnn Nigara

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast


    672: Flash Back Friday: Tiffannie White, ​The Nappy Bohemian: Your “Only” and Lessons From a New Interior Design Business May 28, 2021
    Show notes

    Welcome to A Well-Designed Business. Today, I am introducing a new kind of episode to the show! Welcome to Flash Back Friday, where I revisit old episodes of the podcast. After so many successful years of interviews, there was a need, for both new listeners and long-time listeners alike, to revisit the archives.

    For new listeners, it is an opportunity to be introduced to older shows they missed, and for long-time listeners, it's a chance to refresh the ah-ha moments of the past!

    So here we go! Today, we are revisiting "Episode 423: Tiffannie White, ​The Nappy Bohemian: Your “Only” and Lessons From a New Interior Design Business".

    From the archives...

    On today’s show! We’re talking to Tiffannie White today, the creator of The Nappy Bohemian, located in Oakland, California. Tiffannie is a blogger, an interior stylist, and an e-designer and she also has a full-time position as a design consultant at Fireclay Tile. After spending many years as a career sales professional, The Nappy Bohemian was born in 2017 because Tiffannie wanted to merge her architecture education, her love for tile and ceramics, and her desire to showcase the real black experience in the world of interior design. Tune in today, to hear about Tiffannie’s business, what she’s doing, and the lessons she’s learned from running her business.

    Tiffannie’s job with Fireclay Tile has allowed her an inside look on the world of artisan makers, and it has also connected her with terrific designers in her East Coast territory. In today’s episode, she describes how much she loves her job, she talks openly about the lessons and challenges she experienced in her first year in business, and she shares her goals for the year to come. Listen in now, to find out more.

    Show highlights:

    • Tiffannie talks about her traumatic experience of taking her daughter to the hospital and how her daughter really loved the decor there. This showed Tiffannie just how important interior design really is in people’s lives.
    • Creating a holistic space is really important for Tiffannie.
    • About Tiffannie’s personal and unique ‘only’.
    • Tiffannie is proud of the lessons she’s learned.
    • Tiffannie talks about her first eighteen months in business.
    • Being focused and clear in her vision.
    • All about Tiffannie’s e-design packages.
    • Tiffannie’s e-design is driven mainly through her Instagram and word-of-mouth.
    • Settling on a name.
    • Going with the flow and trusting.
    • Some of the challenges she’s faced.
    • You have to value what you do to have a thriving business.
    • Being careful not to compromise in too many areas when starting out in a business.
    • Work for free only if it’s worth your while.
    • Some tips about blogging.
    • Tiffannie’s business goals for the next year.

    Connect with Tiffannie:

    Instagram: The Nappy Bohemian

    The Nappy Bohemian

    The Nappy Bohemian

    Previous shows mentioned:

    Albie Buabeng #348

    Chaney Widmer #260, #327

    Cheryl Janice #41

    Sue Firestone #404


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