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    Arts

    A Well-Designed Business® | Interior Design Business Podcast

    In today’s world being a talented interior designer isn’t enough to ensure that you have a profitable and successful business. Design school curricula doesn’t always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

    Advertise

    Copyright: © 2016

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    Latest Episodes:
    1040: Power Talk Friday: Eileen Hahn: 5 Steps to an Exceptional Hire Nov 29, 2024
    Show notes

    Today With Eileen Hahn:

    Today on Power Talk Friday, I am joined by my cousin and hiring expert Eileen Hahn, who brings her 30 years of expertise in helping businesses find and retain exceptional talent. After seeing countless design firms struggle with hiring (and making some expensive mistakes myself), I knew we needed Eileen's proven 5-step formula for making outstanding hires. Whether you're building your team or planning your next hire, these simple, actionable steps will transform your hiring process and help you build the dream team your design business deserves.

    LuAnn Nigara and Eileen Hahn's Ah-Ha Moments

    “If you do nothing else from this whole process, do an assessment at whatever level that is. Have them do a task you’re going to have them do a week later,” - Eileen Hahn

    “Ask behavior-based interview questions because the best predictor of future performance is past behavior,” - Eillen Hahn

    More About Eileen Hahn

    Best-selling author of The Job You Were Born For: Seven Steps to Align Your Work With Your Life Mission. Influential business consultant who enhances revenue and productivity, while fostering joy and engagement among employees in Fortune 500 companies like Anheuser-Busch, General Motors, Pfizer and over 100 interior design firms. She teaches leaders in these organizations how to hire and lead exceptional employees who bring fire and energy to their work, achieve high levels of performance, generate financial results, and live and work in joy.

    Connect with Eileen Hahn

    Website

    Instagram

    LinkedIn

    YouTube

    Interior Designer Job Descriptions

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    Hiring Toolkits For Interior Design Firms

    Other Shows:

    #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

    #589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million

    #950: Overheard: Insights on Hiring Exceptional People


    1039: Melanie Zaelich: Consultation-Only Interior Design: How to Set Boundaries and Avoid Scope Creep Nov 26, 2024
    Show notes

    Today With Melanie Zaelich:

    Welcome to a Well-Designed Business. Many new designers try out consult-based design only to find themselves struggling with scope creep and feeling undervalued.

    But my guest today, Melanie Zaelich, runs a thriving consult-only business. She’s a former full-service designer who deliberately chose to transition to this model—and she did so with intention, systems, and processes. Today, she shares how to avoid scope creep, provide clarity, and set boundaries for a successful consult-only design business.

    LuAnn Nigara and Melanie Zaelich's Ah-Ha Moments

    “You’ve thought a lot about what you want to do. And that’s what we have to think about. You don't have the itch for the whole, you know, kit and caboodle of projects that last six months or two years till we get this thing done. Others are just so passionately driven to do it—but it’s not where your passion lies. And the thing is, every industry has all of its lanes, and they all need to be filled by people who are talented and passionate about that lane.” -LuAnn

    More About Melanie Zaelich

    Melanie Zaelich is an accomplished, award winning interior designer, known for her down-to-earth approach and creativity. As the only interior with a consult-based, à la carte business model in the Twin Cities, Melanie is transforming the way people experience interior design.

    Connect with Melanie Zaelich

    Website

    Instagram

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    Digital Course for Interior Designers: Discount Code for LuAnn listeners: LUANNROCKS10

    Other Shows:

    WTFP #284 Melanie Zaelich: Connecting Charitable Giving and Branding to Elevate Your Business and Life

    AWDB #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours


    1038: What Would Lu Do?: Make 2025 Your Year! Nov 22, 2024
    Show notes

    Today With LuAnn Nigara:

    In this week’s episode of A Well-Designed Business, I’m sharing the no-fluff, practical strategies you need to set 2025 up for success. From defining what success truly means for you, to aligning your goals with your current season of life, to building the systems that keep you moving forward—this episode is your blueprint. Whether you’re scaling back or ready to seize new opportunities, it’s time to get intentional.

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    LuAnn University - Registration Open!


    1037: Kelley Gable: A Strategic Approach to Success in Dual Markets Nov 19, 2024
    Show notes

    Today With Kelley Gable:

    Today, with Kelley Gable of Gable Interior Designers, we dive deep into the world of niche marketing and luxury coastal design. Kelley shares her journey of redefining coastal aesthetics, moving beyond cliché beach motifs to create sophisticated, contemporary interiors. We explore her unique business model of serving clients with homes in both urban areas and coastal Delaware, and how she's structured her team to support this dual-location approach. Kelley offers valuable insights on educating clients about modern coastal design, building strategic partnerships with builders, and creating targeted marketing strategies. We also discuss her hiring process for different roles across her two offices, providing practical advice for growing a design team. Whether you're looking to carve out your own niche or expand your business across multiple locations, this episode offers a wealth of knowledge on positioning your design business for success.

    LuAnn Nigara and Kelley Gable's Ah-Ha Moments

    “When hiring, you attract what you put out, so it’s important to attract people who see your vision and what to drink your “Kool-Aid, rather than just hiring too quickly,” - Kelley Gable

    “Relationship building blocks are the foundation for how you can get into a new market,” - Kelley Gable

    More About Kelley Gable

    Owner & Principal Designer, Kelley Gable, was born and raised in Maryland and currently shares her time between the shores of coastal Delaware in Rehoboth Beach and Severna Park, Maryland with her husband and two children.

    Kelley's distinct style can be described as clean, functional and open. She finds beauty in blending her traditional East Coast roots with a casual California lifestyle inspired by laid-back living. With a background in merchandising and design, Kelley brings her ability to marry style and function in each space.

    Connect with Kelley Gable

    Website

    Instagram

    Facebook

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    LuAnn University - Registration Open!

    Other Shows:

    #851: Power Talk Friday: Alexis Varbero: Making Connections that Matter

    #887: Power Talk Friday: Renee Bush: Bringing the Spark Back Into Your Interior Design Business

    #982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients

    #987: Kate Wood: Discovering and Leaning into Your Niche

    #988: On Air Strategy Sessions: Cassandra Thurston: Building a Pipeline to go from Side Hustle to Full Time Interior Design


    1036: Karen Post: A Personal Conversation on Turning Setbacks into Success Nov 15, 2024
    Show notes

    Today With Karen Post:

    Today with Karen Post, we dive deep into her journey of transforming Home Frosting from a staging company into a thriving interior design firm. Karen shares her experience of making a major business pivot while managing complex personal and financial challenges, including significant business loans and partnerships. As a former member of my Chairman of the Board program, Karen offers candid insights about finding the courage to change direction when your current path isn't bringing you joy, even if you've invested heavily in it. She discusses practical considerations like negotiating flexible lease terms and managing inventory, while also sharing how this business transformation ultimately strengthened both her professional success and personal relationships. This episode is a masterclass in strategic pivoting and the importance of aligning your business with your true passions.

    LuAnn Nigara and Karen Post's Ah-Ha Moments

    “You can’t change anybody else, you can just change your reaction to it.” - LuAnn

    “When [you’re] getting funding, you need to think about the worst case scenario. If the story changes, do these details impact you?” - Karen

    “When you sign your lease, make sure if you're committing to a big space that you've got flexibility and if you change course, you're not stuck with that.” - Karen

    More About Karen Post

    Karen Post – president and lead designer of Home Frosting. Karen is an ever evolving, forever learning entrepreneur. She started her career in visual merchandising, then developed into marketing as an agency owner, international speaker and twice published author and today is an accomplished designer and thought leader.

    As a design professional she founded Home Frosting as a luxury staging company in 2016 (without any formal training in staging or interiors) and in 2021 pivoted, twirled and found her true happy spot as a top design firm leader in Tampa, Florida.

    Connect with Karen Post

    Website

    Instagram

    Facebook

    Pinterest

    Houzz

    YouTube

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    Kravet Workspace in Basking Ridge, New Jersey

    LuAnn University - Registration Open!

    Other Shows:

    WTFP #43: Peggy Morgans: How Do I Get My Business Ready to Sell?

    AWDB #271: Power Talk Friday: Husband & Wife Teams- This Week is LuAnn & Vin Nigara

    AWDB #973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb


    1035: Lindsay Hunter: The Equestrian Interior Designer: Getting Ultra-Specific with Your Niche Nov 12, 2024
    Show notes

    Today With Lindsay Hunter:

    Welcome to a Well-Designed Business. If you’ve been listening to the show for any amount of time, you’ve heard me tell you to niche at least a dozen times. So…if you haven’t niched…what’s holding you back?

    My guest today, Lindsay Hunter, probably had all of those same fears. But she also had a passion—and she turned that passion into a profitable, thriving niche as the equestrian interior designer.

    Today, she’s sharing her story—and how niching opened up doors for her that never would have opened up otherwise.

    LuAnn Nigara and Lindsay Hunter's Ah-Ha Moments

    “Thank you for inspiring me to niche my business and to put my horse back on my website and be authentic and myself and feel like I can show up to client meetings in my barn boots.” -Lindsay

    “What’s meaningful and being passionately attached to something are two very different things. When you're really super niched like equestrian design, you can't fake that. You can’t say you’re an equestrian designer when you haven’t even been in a tack room.” -LuAnn

    More About Lindsay Hunter

    Lindsay Hunter combines her enthusiasm for interior design with her passion for the equestrian lifestyle to create intentional, inspirational living spaces for people from all walks of life. Past clients appreciate her attention to detail and her ability to bring the best out of any space, no matter how large or small. Lindsay brings a wealth of knowledge, insightful understanding, and elevated scope to every project because she understands why a house should feel less like a building and more like an extension of your life, identity, and passions.

    Now based in San Diego, CA, interior designer Lindsay Hunter graduated from the University of California, Santa Barbara in 2003 with a Bachelor of Arts in Art History. After an intensive study in art and architecture in Bologna, Italy, Lindsay went on to pursue her studies in Interior Design at Santa Barbara City College where she met the stringent educational requirements necessary to receive her certification in June 2009.

    Connect with Lindsay Hunter

    Lindsay Hunter Design

    Instagram

    Luxury Equestrian Network

    Instagram

    Magazine

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    Kravet Workspace in Basking Ridge, New Jersey

    Other Shows:

    AWDB #833 Flashback Friday: Mikel Welch: Be Determined and Get the Job Done

    AWDB #991 Chloe Bullock: Conscious Design

    AWDB #987: Kate Wood: Discovering and Leaning into Your Niche

    AWDB #896: Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris

    AWDB #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business

    AWDB 759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing

    AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

    AWDB #15: Nancy Ganzekaufer- Niche is Rich


    1034: Donna Hoffman: Lean into Your Strengths to Create Success Nov 08, 2024
    Show notes

    Today With Donna Hoffman:

    Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength.

    My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to building a 7-figure, award-winning business. Donna, the founder of Impeccably Designed Homes and creator of the Successful Design Biz Academy, has developed a unique approach she calls "Success Momentum."

    Donna emphasizes the importance of leaning into your Creative Nature and reveals how embracing sensitivity can elevate your design business and attract high-quality clients. She shares insights into how our design superpowers can sometimes be our business Achilles' heel, along with strategies for turning these potential weaknesses into strengths.

    LuAnn Nigara and Donna Hoffman's Ah-Ha Moments

    “For creative brains, that thing that makes us great at what we do is almost always our downfall in business,” - Donna Hoffman

    “I could teach you the greatest strategies in business, but if you don't have the fortitude in your constitution to be able to apply them, big whoop. It doesn't amount to anything,” - Donna Hoffman

    More About Donna Hoffman

    Despite launching her luxury interior design business during the crushing 2008 recession, this design entrepreneur leads her team to award-winning design across the US, as a 7-figure-sized business.

    Beyond creative and business acumen, Donna is also a leading Interior Design Business Coach. She specializes in teaching design entrepreneurs to lean into their Creative Nature, unleashing what she calls Success Momentum. “Joined with key revenue-driving-strategic business practices, this combo fuels powerful growth for my designers,” says Hoffman. Donna has also helped thousands of DIY design lovers to beautify their homes through her info-rich online courses.

    Connect with Donna Hoffman

    Website

    Instagram

    Facebook

    Pinterest

    Donna’s Free Guide “Irresistible Sales Lingo For Interior Designer’s Who Want To WOW Clients”

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    BADG & Cooper Hewitt Event Info & Link to Reserve Tickets!

    Mydoma Studio

    Other Shows:

    AWDB #14: Malene Barnett Success Secret – Build Relationships

    AWDB #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity

    AWDB #635: Beth Diana Smith: Refining Process in Your Interior Design Business

    AWDB #370: Kesha Franklin: A Different Path to a Career in Interior Design

    AWDB #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success

    AWDB #614: Dennese Guadeloupe Rojas: Creating Another Revenue Stream for Your Interior Design Business


    1033: Ann Kottler: From Cold Calls to Custom Homes: How to Build Trust with Luxury Builders. Nov 05, 2024
    Show notes

    Today With Ann Kottler:

    Today with Ann Kottler, we're learning all about designing for elite home builders and managing luxury residential projects. Ann is the founder and principal designer of her namesake firm based in Lake Geneva, Wisconsin, where she's established herself as the go-to expert for 7-8 figure new home construction and remodeling projects.

    In this episode, Ann shares her strategies for building strong relationships with custom home builders, mastering material selection, and creating comprehensive spec books. She reveals how her sales background has been crucial in positioning herself as an invaluable asset to both builders and clients. Ann also offers insights on embracing trades, establishing trust on job sites, and effectively translating complex building information to clients.

    LuAnn Nigara and Ann Kottler's Ah-Ha Moments

    “You really need to know your way around a job site. You really need to know how to read a blueprint. You need to understand an electrical plan. You need to understand the HVAC plan. You need to understand the window schedule, all of the things.” - Ann

    “I'm here to help you and make you look good and make this a positive experience for the homeowner.” - Ann

    “Your rate goes up because you are getting better. You're worth more” - LuAnn

    “I'm passionate about this and we're gonna have fun and you're gonna love it when it's done. That's the value that a professional designer provides. But you have to be confident in saying it.” - Ann

    More About Ann Kottler

    This Wisconsin girl had big shoes to fill. As a Business graduate from Marquette University in Milwaukee, I knew my dreams went beyond just business and into design. Thus back to school I went to the Illinois Institute of Art where I acquired my Residential Interior Design degree. I’ve been a professional designer for close to a decade now, and it’s been a lifelong passion. I love each and every project from remodeling bathrooms, to helping select materials for gorgeous Lake Geneva vacation retreats.

    As an interior designer, my goal is to always deliver a space that exceeds client expectations. That includes all phases of a project from concept to installation. My focus is You and our relationship—a relationship which reflects good listening on my part and also building trust so that you know I will deliver something beyond your wildest dreams or hopes.

    Connect with Ann Kottler

    Website

    Instagram

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    Kravet Workspace in Basking Ridge, New Jersey

    Other Shows:

    AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design

    AWDB #1018: Power Talk Friday: Connie Whitman: Heart-Centered Strategies to Successful Selling


    1032: Power Talk Friday: Shayna Pellino of 4DBiz: The Four Growth Markers of Successful Businesses Nov 01, 2024
    Show notes

    Today With Shayna Pellino:

    Welcome to A Well-Designed Business. If you're feeling stuck in your business, wondering how to make that crucial transition from being self-employed to running a true business, this episode is for you.

    My guest today, Shayna Pellino of 4DBiz, has identified clear growth markers in the journey of interior design business owners. Through her work with designers - about 20 new conversations every month - she's noticed a common thread: many are stuck in Growth Marker 1, doing everything themselves. Today, she's breaking down what it takes to move beyond that stage, sharing her hybrid pricing approach, and most importantly, helping you understand if you're ready for that transition.

    But here's the thing - before she tells you how to fix it, Shayna emphasizes that you have to be ready for it and actually want it. It's about more than just implementing new systems; it's about fundamentally changing how you operate your business.

    LuAnn Nigara and Shayna Pellino's Ah-Ha Moments

    “It really just simply comes down to if you want to run a business, you have to have clean processes and systems so you can step away and they can run themselves,” - Shayna Pellino

    “There isn’t one technology out there that is going to solve every piece of this process. It doesn't really matter how you get things done. As long as we carve it out, it's consistent, and other people know exactly how it gets done,” -Shayna Pellino

    More About Shayna Pellino

    Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.

    After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.

    In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution - starting with the design industry.

    Connect with Shayna Pellino

    4Dbiz - Special Offer for Listeners

    Website

    Facebook

    Client testimonial, Hannah Lowe Interiors

    Client testimonial, Leone Interior Designs

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    Mydoma Studio

    Other Shows:

    AWDB #923: Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business

    AWDB #990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business


    1031: Dan Mazzarini: Empowering Your Interior Design Team to Succeed Oct 29, 2024
    Show notes

    Today With Dan Mazzarini:

    Welcome to a Well-Designed Business. When you think about the future of your firm, what do you envision? Are you going to stay small? Or do you hope to grow your team?

    There’s no right or wrong answer. Different business owners have different goals. But if you do want to build a team, you have to learn how to lead efficiently, create strong processes, and cultivate the right team culture.

    My guest today, Dan Mazzarini, principal and creative director of BHDM desig, knows what it takes to manage a large team.

    On their website, BHDM design describes itself as a creative collective of designers, architects, artists, and illustrators—and they truly do approach their projects from this collective, collaborative perspective. Dan has worked hard to establish that collective—and today, he’s here to share how.

    LuAnn Nigara and Dan Mazzarini's Ah-Ha Moments

    “With clarity comes confidence.” -Dan

    “Having good partners in leadership, having trusted voices in the room, has helped me make decisions around the business on things that we do or don’t do and ways that we do or don’t grow the business.” -Dan

    “You’re not angsting over not designing or having to manage people. It feels like what you’re saying is you find, connect with, and enjoy the parts in two very different roles—being creative and being the head of the company.” LuAnn

    More About Dan Mazzarini

    With a background in branding and retail design, Dan Mazzarini has an unique design capability to adapt to each client’s personal narrative and needs, never staying stagnant on one look. For 10 years, his designs helped define such brands as Michael Kors, Calvin Klein, Ralph Lauren, Waterworks, Movado and more.

    Since launching BHDM in 2012, Mazzarini has parlayed his craft of storytelling through the built environment to a multitude of project types, including hotels, restaurants, food halls, start ups, corporate interiors, showrooms, pop-ups, and single and multi-family residential. He has worked in historic spaces like Grand Central Terminal and the Harvard Club of New York, and helped to create new concepts for Google, One Medical, Hudson’s Bay Company, and Target. Through the years he’s worked to enrich heritage brands such as Ralph Lauren, Kate Spade, and Calvin Klein, and define new brands like Tend, Real, and Casper.

    Connect with Dan Mazzarini

    BHMD Design

    Archive By Dan Mazzarini

    Instagram BHMD Design

    Instagram Archive By Dan Mazzarini

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design

    The Hiring Toolkit Bundle

    Chairman Of the Board with LuAnn Nigara

    Other Shows:

    WTFP #227 Rebecca Munster: The Art of Effective Organizational Development

    AWDB #757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative

    AWDB #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate


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