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    Philosophy

    1 Insight

    If you’re the most interesting person in the room… you’re in the wrong room.1 Insight – coaching for high-level leaders becoming high-level coaches. Because a single insight can change EVERYTHING…Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business owners to former Navy Seals. He wrote a book for coaches that has sold over 50,000 copies, by word of mouth. And he is the founder of a community of extraordinary top performers, called 4PC. Ultra-successful people are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs.Rich sees what most people cannot see – and he dares to say what most people would not say. And each week on this podcast, he will be challenging the thinking of high performers – from leaders in the corporate world, to successful entrepreneurs, to military veterans to high level coaches. 1 INSIGHT… because a single insight can change everything.

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    Latest Episodes:
    S24EP04: The Power of A Handshake Agreement Oct 31, 2024

    Have you ever wondered how transforming intellectual property can propel you from a Prosperous Coach to a thought leader? This episode of 1 Insight offers a goldmine of strategies for coaches aiming to elevate their presence. I'm thrilled to welcome Laurie, a former chief of staff at a Fortune 10 company, who shares invaluable insights from her leadership experiences. With discussions ranging from her celebrated book "Who Has Your Back?" to the forthcoming "Hit the Ground Running" and "The Handshake," Laurie offers a fresh perspective on redefining professional relationships. Together, we explore how the strategic use of intellectual property can attract clients and significantly boost a coach’s impact.
    We take an intriguing look into the historical and modern significance of the handshake as a powerful symbol of trust and clear communication. Laurie and I dive into the dynamics of handshake meetings, drawing parallels with marriage vows that must evolve with time. We tackle the common pitfalls of miscommunication, unclear roles, and micromanagement, proposing a framework of core values to guide these evolving agreements. With the introduction of the "Handshake Matrix," we aim to solidify leader-chief partnerships, enabling transformative leadership that leverages the strengths of both parties.
    The conversation continues with the development of tools like a scorecard to assess collaboration and communication, turning potential challenges into opportunities for growth. Through this episode, we capture the electrifying energy that comes with embracing new challenges and leading with purpose. It's about channeling this energy into creating meaningful leadership and coaching practices that inspire transformation. Join us to explore how to harness intellectual property and innovative frameworks to become an influential coach and thought leader, capable of making a lasting impact.

    S24EP3: The Joy of Death Oct 17, 2024

    What if confronting the realities of life and death could empower you to live more authentically? Dr. Sarah Madigan, a thought leader and cherished member of my high-level mastermind, joins me to explore this profound intersection. Together, we unlock her unique intellectual property and discuss her quest to help others embrace the fleeting beauty of life by connecting with the joy and perfection in every moment. Sarah’s journey, marked by the heart-wrenching loss of her son, provides a deeply moving backdrop as we examine how embracing both joy and despair can lead to personal growth and bold, fearless expression of one's truth.
    Our conversation sheds light on the transformative power of presence and gratitude, especially when faced with life's poignant challenges, such as parenting a terminally ill child. Sarah’s courage to address sensitive topics highlights the importance of bold thought leadership in a world that often shies away from difficult conversations. We discuss the significance of embracing the full range of emotions and the creative process behind writing a book that aligns with one's true self. This episode invites you to reflect on your own truths and consider how sharing them might contribute to a world that truly values life's precious moments.

    S24EP02: The Firefighter Code Oct 03, 2024

    Transform your leadership approach with insights from Shannon, a former attorney turned firefighter who is now a sought-after coach and consultant. Discover the Firefighter's Code, an innovative framework consisting of six core elements designed to guide leaders through high-pressure, high-stakes situations. Shannon shares her journey and explains how principles like ensuring safety, embracing discomfort, and celebrating small wins can revolutionize your leadership style. Hear about the challenge to refine the phrase "snuggle with the uncomfortable" to better resonate with a corporate audience and why thoughtful language matters in leadership.
    Experience the thrill of creating intellectual property with Shannon as we discuss the excitement and rigorous process behind developing the Firefighter's Code. Learn about the parallels between coaching and leadership, and how inspiring and challenging others can elevate their thinking. This episode offers a deep dive into the iterative process of refining ideas and the importance of a supportive community. Engage with us and other top performers to continue your leadership journey and be inspired to handle high-stakes situations with newfound confidence and creativity.

    S24EP01: The Freedom Equation Sep 19, 2024

    Ever wondered how to create a compelling value proposition that not only highlights your unique strengths but also drives tangible results like revenue growth? Join us for a fascinating discussion with Jason, an extraordinary coach dedicated to helping business leaders, entrepreneurs, and executives achieve transformative results. Discover how Jason identifies and articulates the unique challenges his clients face and the outcomes they seek, focusing on both significant financial growth and deeper needs such as increased freedom and fulfillment. This episode is packed with strategies to make your services immediately relevant and irresistible to potential clients.
    Explore the revolutionary "Freedom Formula for Entrepreneurs" and learn how to navigate the "J curve of life" before hitting a crisis. We dive into the "true freedom equation" that combines business revenue with discretionary time to offer a unique measure of success. By setting audacious goals like 10x revenue growth and significantly increasing your discretionary time, you'll rethink your approach to work-life balance. This conversation challenges high-achieving entrepreneurs to not only excel in their business endeavors but also reclaim their personal time, leading to a more fulfilling life.
    In the final segment, we tackle the integrity of claiming dramatic business growth such as 10X revenue increases. Inspired by Dan Sullivan's "10X Is Easier Than 2X," we emphasize a mindset shift that's crucial for substantial growth. Jason shares his insights on utilizing assessment tools in coaching and leadership, gathering valuable data, and trusting the coaching process. If you're keen on refining your value proposition and leading with integrity, this episode provides the blueprints for success. Don't miss the chance to learn how to lead and influence others while achieving true freedom in business and life!

    S23EP10: Want a new type of client? This will help... Aug 08, 2024

    Mash coaches high-level entrepreneurs in the startup world. And Sayoko coaches women with an immigrant background as well as military veterans.

    But Mash now wants to coach VCs. And Sayoko wants to coach high net worth women who are philanthropists.

    Listen in as I give them both a tool to help up-level their clientele. As I coach them, I’ll be coaching you...

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP09: Stop Complexifying Jul 25, 2024

    How would you like to launch a group coaching program for your favorite clients?

    One of the challenges that super smart, driven people face is that they can make things far more complex than they need to be.

    In this episode, I help Amber launch a coaching program for her high-level clients, in only a few minutes...

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP08: How to Take A Summer Away From Coaching Jul 11, 2024

    Sometimes the solution to what scares you the most is that you need to Just F**king Do It...

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP07: You Need A “Secret” Menu... Jun 27, 2024

    Today I am coaching Michael and Rod.

    Michael has 25 years experience of leadership in the theatre. You’re going to hear me shake up his thinking to remind him that he’s not a beginner coach. He’s an expert in leadership, who’s been doing this his entire life.

    Rod has decades of experience as an entrepreneur and now coaches highly successful CEOs. He’s looking for a new way of doing things, and I teach him the power of having a “secret” menu…

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP06: JFDI Theory.. Jun 13, 2024

    Today I’m coaching Mehala, who has a background in the corporate world and has been coaching for almost 5 years. And Shannon, who is completely new to coaching.

    We talk about the “boom–bust cycle for coaching,” the importance of getting back to basics, “ABC: always be creating clients”, and the problem with playing small vs constantly seeking out clients with bigger problems and bigger challenges...”

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP05: "Hey, what do you do?" May 30, 2024

    Diane has been coaching for 20 years and Ray is a coach to start up founders who is so good that his clients come mainly by referral from VCs.

    Diane wants help filtering for her dream clients. And Ray wants help answering that question we all dread, “Hey, what do you do?”

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP04: You're Meant to Challenge the Status Quo Apr 18, 2024

    You're about to watch or listen to me coaching Scott and Kate. Kate has an extraordinary track record of success behind her. She is known by and trusted by several world leaders. And she is in her head about how she can get them as coaching clients, so I snap her out of it. And I tell her 2 things:

    One, your need to have fear and doubt is a sign you are working with the caliber of people you need to work with. And two, it's a sign that you're in your head.

    Scott has a background in the corporate world and a track record of success. I have to snap him out of one thing in particular, referring to himself as a new coach, and I slow him down to the power of a single conversation which will change everything for him.

    I'll see both of them at the intensive that's coming up. And if you're interested, come and join us, too, because it's where we get to do the energetic work around creating clients that you can't always capture in the nuance of a recording or a piece of writing. I'll see you soon.

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP03: Psychographics vs Demographics Apr 04, 2024

    In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

    The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
    Psychographics are the client's values, beliefs, and motivations.

    So the conversation develops around this concept.

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP02: The Power of Simplicity Mar 21, 2024

    Today I'm coaching Dave and Michelle. Both of them are coming to the live, in person Intensive in Santa Fe, and they're already signed up for the virtual intensive, too. They didn't know each other, and I didn't know Dave. Michelle I've worked with in the past. She's been at previous intensives.

    And today, it turns out (we didn't know this) that the very tool that would support Michelle the most is also a powerful tool for Dave. It's a really powerful tool for long-term client creation called Research Project, and you'll hear 2 different ways it can be applied in this particular conversation.

    I had fun, and it was powerful in its simplicity. Within about 17 min we were complete.

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S23EP01: I Can Get You Any Client - With Sarah and Linley Mar 07, 2024

    This time around, I did something different with the podcast.

    I brought 2 people to talk with: Linley who had worked with me in the past, and Sarah who's never worked with me. They don't know each other and the 3 of us never spent time together, but I thought this would be fun.

    One of the reasons I'm doing this is that both of them are signed up to come to the next Intensive in a few weeks.

    I love doing this kind of stuff. I love working with coaches on how to build their business.

    So naturally, we played around one simple question: how can I help you create your next client?

    Enjoy!
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S22EP10: How to Make the Impossible Possible - Resist Average with Tommy Baker Feb 29, 2024

    This is an episode from Tommy Baker's Resist Average Academy. Tommy and I explore holding space and creating perspective through deep conversations.

    Enjoy.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S22EP09: How to Become a Master Coach - Master Coaching with Ajit Nawalkha Feb 22, 2024

    Today's episode features the Master Coaching with Ajit podcast. On this episode Ajit Nawalkha and I have a conversation about entrepreneurship, coaching skills, and building a successful coaching business. In order to thrive in the coaching industry, you must put in effort for a long period of time before feeling like it is working. Wishing for instant recognition without putting in work first is not how things are done, but the ones who persist are the ones who become masters.

    Enjoy.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S22EP08: Stop Practicing Feb 15, 2024

    Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling these leaders what they REALLY need to hear.

    So, I have to step into leadership myself.
    I need to model for her the power of saying, "Here's what I require of you..." By the end of the conversation we are both fully energized.

    Sometimes being on mission is scary. But you've got this. Not everyone needs to like you. But you need to speak truth to power. That's how we change the world.

    In today's episode you'll also learn about Transition Excellence—a past program for high-level leaders who want to be high-level coaches and consultants.
    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S22EP07: Why your coaching fees are too low and how to raise them Feb 08, 2024

    In this masterclass I demonstrate how to create high-fee clients one relationship at a time and share my simple framework to build a thriving coaching business. I share powerful distinctions and key frameworks to help you:

    1. Understand the common fears and blocks holding coaches back from charging more

    2. Shift your mindset to raise your fees (even right after this masterclass)

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S22EP06: The Truth of Sales and Coaching - Selling with Love with Jason Marc Campbell Feb 01, 2024

    In this episode, I was a guest on the Selling with Love Podcast, hosted by Jason Marc Campbell.

    We go deep into the Prosperous Coach Approach and the power of connecting - one person at a time.

    Enjoy!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S22EP05: What are your metrics for success? Jan 25, 2024

    When we get in our car, we pay attention to the dials in front of us. Is the check engine light on? How's the tire pressure? Do I need gas? Or we don't pay attention... I got a speeding ticket the other day because I didn't keep my eyes on the speedometer.

    In this episode from our top 10, I am coaching an extraordinary woman called Nikki. She's a diversity consultant, a coach and a musician.

    And she is hitting a ceiling on the level of her success that she perceives as a tension between who she thinks she is and who she is becoming.

    What's actually happening is that she is up-leveling her life and business — but she is still living based on some outdated measures of success.

    I help Nikki create some new metrics for success. As you listen in, I invite you to create some new metrics for your own next level of success.

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S22EP04: An Insight into Coaching - Master your Mind with Marisa Peer Jan 18, 2024

    Here is an episode of Master Your Mind With Marisa Peer that I was interviewed on...

    The episode covers:

    • The importance of being coached when you are a coach
    • The insight coaching method and how it works to achieve that “aha” moment
    • How challenging moments can lead to your greatest achievements
    • The difference between courage and confidence
    • The future of coaching and how coaching could benefit schools
    • The difference between therapy and coaching

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S22EP03: Be Remarkable Jan 11, 2024

    A client of mine runs a multi-million-dollar business. She’s respected by everyone in her field, yet she once said to me, “I could do this with my eyes closed. I want something more.”
    And then she went on, “I’m not lonely, but I’m very alone. There’s no one else I dare share this with but you.”

    One challenge of being a high performer is that you can be surrounded by people whose only mission is to say “yes” to you, who want to make you feel good, or say what they think you need to hear.

    Oh this was fun! You see, in this top 10 episode, I start to chat to Ervine before we hit record and she makes a little joke about me mistaking her for a high-performer. I immediately ask if I can start recording because I want to illustrate something important.

    Marianne Williamson captured it in her poem: "Our deepest fear is not that we are weak. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us."

    Too often, I see leaders fighting for their limitations. And that's always when I jump in.

    Ervine is a fascinating woman with a background in high-level sales. She has had a successful career that was built one relationship at a time. When I ask her how many coaching clients she wants, she is a little surprised to realize that it is no more than 12 clients a year.

    In this episode you'll hear me break down 5 of the top ways to build a word-of-mouth business. Masterclasses, other people's communities, former networks, referrals and creating your own community.

    When you are remarkable, it literally means that people remark about you. They talk about you when you are not there. That is the platinum standard for any business. Listen in as I teach you how to make your business remarkable, too.

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S22EP02: Provocative Questions for High Performers Jan 04, 2024

    As a coach, one of the gifts you can give extraordinary high performers is to create the safety for them to really speak their truth.

    In return, to have the kind of coach who is willing to hide nothing and hold nothing back, is a very unique experience for extraordinarily high performers.

    The team at WBECS invited me to give a presentation about coaching high performers.
    Well, I don't 'teach' and I don't do 'presentations', I told them. But I do coach. We're in. They said. So that's what I did. I coached.

    And I drew out some powerful distinctions from an extraordinary high-performing woman.

    Here we are...Enjoy!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S22EP01: What's the book you are scared to write? Dec 29, 2023

    If your life was to be translated into a series of books, they would be filled with ups and downs, relationships, and experiences, good or bad. You, the main character, would be on a search for your passion and mission in life. However, the most important chapters might be the ones that were never written. What’s the book you are scared to write?

    In this episode from our top 10 list, Andre joins me to talk about those chapters of life and quite literally writing his book. Andre built a successful healthcare business before making the transition into coaching and different forms of therapy. He is working on writing his book on life from his own unconventional insights. Remember, just write, your voice will come!

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP11: Branded with Rich Litvin Dec 21, 2023

    I charge $10,000 for a 30 min session with a client; where I draw out their story so powerfully that it brings them to tears almost every time. They leave that session with a way to articulate what they do with such a depth of confidence. They can enroll clients using those words for the rest of their lives.

    Today I take Portia through one of these Branded experiences. It's powerful to be in a Branded experience. And it's just as powerful to observe one.

    What are your insights as you listen or watch this unique coaching experience?

    Enjoy!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP10: Power and Impact Dec 14, 2023

    Today I'm coaching Dr Sylvia Rhode-Liebenau. She's a high-level coach and consultant to C-suite executives. She has almost 30 years of leadership experience behind her, in the world of international finance.
    And she just presented a new model of power and leadership to the Harvard Women’s Alumni group.

    Sylvia has been a private client of mine and a member of 4PC for several years. So there’s a level of deep trust between us.

    Today you come in mid-way through our conversation because I want to illustrate a process that will allow you to talk about what you do with such power and impact that people will be lining up to work with you.

    As I take Sylvia through the process, let me guide YOU through it, too...

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP09: Courage in my blood Nov 23, 2023

    Today I'm coaching Alina. She's the former head of trading at Rothschilds; But she came to England as a youngster with just a hundred dollars in her pocket.

    In the first part of this episode we talk about her book that's about to be published - The Audacity Spectrum.

    I give her a powerful way to articulate why people should read this book. And then it looks like the episode is complete but the recording keeps going and you'll hear me coaching her on how to make an impossible dream and how to turn an impossible dream into her reality.

    This was a really fun episode to record.
    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP08: How do you scale intimacy? Nov 16, 2023

    Today I'm coaching Laurie; a former chief of staff to leaders in the corporate world for over 30 years. Laurie is now a coach and trusted advisor and she wants my help in scaling her business.

    I help her get super creative with ideas for scaling and I blow her mind towards the end of the coaching session with a question about scaling that most people never think about: How do you scale intimacy?

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP07: I'm done with the hustle and grind Nov 09, 2023

    James is a new member of 4PC – my private mastermind for very high-level coaches and leaders.

    His life and business are going extraordinarily well. But he has that tiny sensation at the back of his mind...

    "What if this all stops?"
    "Will I need to get back to the hustle? Will I have to go back to the grind?"

    You see, that's the way of being that he has known for much of his life.

    Today, within 5 min you'll hear me completely mess with his thinking.
    He'll leave with a completely new way of showing up in life, moving forward...

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP06: More Powerful Than You Know… Nov 02, 2023

    Rita is a coach to women who are solving some of the planet's greatest challenges – from exponential technology to climate change.

    Rita has been grieving the loss of her son for the past two years but now she's ready to come back.

    She tells me she is looking for her “mojo” but I don't play that way! You see, mojo comes from the outside, and inspiration comes from the inside out. And I know that I've got to help this powerful woman remember that she IS powerful.

    In today’s coaching session, I give Rita 24 hours to undertake a challenge that scares the hell out of her!
    She completed the challenge and I come back at the end of the podcast to update you on what happened.

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP05: A 24 hour challenge! Oct 26, 2023

    Chris was a world famous DJ in the 90s. He later became a successful stage hypnotist. Then he became an entrepreneur. He founded a technology company that generates enough passive revenue for him that he no longer needs to work if he doesn’t want to.

    In today’s coaching session, I give Chris 24 hours to undertake a challenge that scares the hell out of him!
    He completed the challenge and I come back at the end of the podcast to update you on what happened.

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP04: What’s Your Deepest Desire? Oct 19, 2023

    Amyee is a high-performing coach who helps her clients tap into their deep desires, using not just their mind, but also their body, and their spirit.

    We often teach what we most need to learn, so in today’s session, I help Amyee do that for herself – tap into her deepest desires.

    And I help her create a board of advisors to support her on that journey.

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP03: Coaching from Spirit Oct 12, 2023

    Patty is an entrepreneur in her blood.
    And she’s been highly successful at business, in numerous fields.
    She’s also deeply spiritual.
    So today I did something unusual. I pulled a card from a deck of spirit cards.
    This was an unusual and fascinating coaching experience with an extremely talented client.

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP02: Exponential success never stops! Oct 05, 2023

    Kanchan has been a member of 4PC for 4 years. That’s a $100,000 investment. And Kanchan has upleveled exponentially since I first met her. And so have her clients.
    But what got you here won't get you there.
    And in today’s coaching session, I challenge and provoke Kanchan’s thinking on how to get to her NEXT level of success.

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S21EP01: Closer Than You Think… Sep 28, 2023

    Nikki is a powerful coach, with clients at companies like Aston Martin, and a background as a coach to leaders at Apple. She left the corporate world, has quickly become a Prosperous Coach and she is wondering how to make the shift to Influential Coach?

    In today’s conversation, I am able to show her that she has an outdated self-image. Don’t we all?!
    If you're interested in becoming an Influential Coach, like Nicky, you may be closer than you think…

    Enjoy!!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S20EP10: The paradox of the high paying clients Sep 21, 2023

    Welcome to 1 Insight with Rich Litvin, a podcast for extraordinary top performers and their coaches. In this episode, Rich delves into the paradox of high-paying clients. He begins by reflecting on his own journey from coaching clients who paid $10 a month to working with high-paying clients who invest significantly more.

    Rich emphasizes that the concept of a high-paying client is relative. What might feel like a high-paying client today can evolve as you grow in your coaching practice. The key is recognizing that your pricing will change over time.

    He shares a personal story of starting his weight training journey, highlighting how even using just the bar can be challenging initially. Similarly, in coaching, everyone starts somewhere, and what seems high-paying now might become the norm later.

    Rich emphasizes the importance of doing inner work to overcome doubts, fears, and insecurities about pricing. He encourages coaches to practice stating their fees until it becomes natural.

    While high-paying clients aren't a necessity for everyone, Rich shares that they allow him to provide free content like articles. He mentions that coaches have the freedom to choose how they want to play the coaching game.

    The episode closes with a reminder that coaching is about leading and transforming people's thinking. If you're interested in learning more about Rich's community of extraordinary top performers, visit https://richlitvin.com/1-insight/.

    The paradox of high-paying clients is that they don't exist, yet they are everywhere. Your journey as a coach is to determine how you want to play this game, embrace pricing changes, and lead your clients to transformative insights.

    S20EP09: Sexy vs. Cash Theory Sep 14, 2023

    Welcome to "One Insight" with Rich Litvin. In this episode, Rich explores "Sex vs. Cash Theory," a concept that resonates with coaches and high-achievers. Discover the art of balancing passion with pragmatism in your coaching journey.

    Loneliness of Success

    Rich acknowledges the isolation that success can bring. As you excel, you might feel like an imposter. Rich stresses the importance of support for accomplished individuals, who often need it more than they realize.

    Power of a Single Insight

    Rich's coaching centers on creating profound insights. A single insight can reshape your world. Coaching, for him, is about catalyzing these transformative moments.

    Defining "Sex vs. Cash Theory"

    The episode introduces "Sex vs. Cash Theory" by Hugh McLeod, distinguishing between "fun, sexy" work and the work that "pays the bills." Rich highlights the need to balance these aspects in coaching.

    Pragmatism is Vital

    Rich emphasizes pragmatism in a coach's career. While the "sexy" projects are thrilling, practical work ensures financial stability. This stability offers freedom and peace of mind.

    Sustainable Coaching Career

    Finding equilibrium between passion and practicality is key. For some, a day job or cash project serves as the foundation for coaching's exciting projects. This balance nurtures both creativity and financial security.

    Embrace Change and Innovation

    Rich encourages coaches to embrace evolution. Sexy projects may become cash projects over time and vice versa. Coaches should welcome change and seek fresh opportunities.

    Low Boredom Threshold

    Many coaches share a low boredom threshold. They constantly seek new challenges and create innovative ventures, keeping their work dynamic.

    Rich concludes by underlining the importance of financial stability alongside passion. Balancing "sex" and "cash" projects is the recipe for a fulfilling coaching career. Explore more insights and join a community of high achievers at https://richlitvin.com/1-insight/. Remember, a single insight can transform everything. Stay curious and pursue those life-changing moments.

    S20EP08: Creating IP in real time Sep 07, 2023

    Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? In this episode, I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..."
    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S20EP07: Fantasy realization theory Aug 31, 2023

    Today, Rich dives into the transformative concept of Fantasy Realization Theory by NYU professor Gabriele Oettingen. Join him as he explores how fantasies, dreams, and obstacles shape our journey to success.

    Key Takeaways:

    Fuzzy Feeling of Dreams: Discover the magic of the warm emotions that dreams ignite. Learn why envisioning your future can elicit that fuzzy feeling, making your goals feel within reach. A goal, after all, is a place to come from, not just a destination.

    Balancing Positivity and Reality: Explore the challenge of balancing dreams with real obstacles. Delve into the power of mental contrasting – holding positive outcomes alongside potential negatives. This dynamic mindset enhances your commitment to long-term goals, introducing you to the "WOOP" strategy.

    The WOOP Strategy: Uncover the transformative WOOP strategy: Wish, Outcome, Obstacles, and Plan. Define your wishes and dream outcomes. Embrace obstacles realistically and strategize. Dream big, but also break down your goals into manageable steps. This strategy becomes your compass, guiding your journey.

    Sustaining Habits Beyond Trainers: Embark on a story of sustainable change. Learn from personal experiences, like the struggle to maintain fitness without a trainer. Understand the importance of creating habits that persist beyond external influences.

    Empower Your Journey: Empower yourself with habits that propel you forward, regardless of circumstances. Tune in to this episode to unlock the secrets of Fantasy Realization Theory and embrace the "WOOP" strategy for a future that's both exciting and achievable.

    Don't miss out on future episodes! Subscribe, leave a review, and share this podcast with fellow dreamers. Connect with Rich on social media and learn more about Fantasy Realization Theory and the transformative "WOOP" strategy.

    S20EP06: The power of coaching more than 1 person at a time Aug 24, 2023

    You know what I love the most about coaching around insight? It's that I have no idea walking into a session, just what is going to occur.

    In this conversation, Lauren wants my guidance on using intuition in coaching. And Anthony wants to let go of the unrelenting guilt—common to so many high performers—that he isn't yet where he wants to be.

    How on earth will I bring these two conversations together?

    There's only one answer to that question. It's to be totally present and in the moment. And to discover what happens along the way.

    It turns out that Anthony has his biggest insights listening to Lauren. And Lauren has her biggest insights listening to Anthony. And that is actually the magic of coaching more than one person at a time

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S20EP05: The Power of Influence Aug 17, 2023

    Ever wondered what the magic ingredient is that sets influential coaches apart? Well, it's none other than the art of influence. And today’s guest, Daniel Priestley, is the master of this craft. Daniel is the person who doesn't just talk the talk; he walks the walk, and you're going to see it shine through in this conversation.

    Today's episode features an interview Daniel did with the entrepreneurial extraordinaire, Chris Do. Daniel is not just a successful entrepreneur; he's taken businesses from scratch to multimillion-dollar wonders and his book “Key Person of Influence” is dynamite for coaches.

    Also, Join Daniel and me for an exclusive event in October in Los Angeles, on harnessing the power of influence to drastically improve your business and make a real difference to your clients. Head over to https://richlitvin.com/deep-dive/

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.

    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S20EP04: "Quiet Leadership" Aug 10, 2023

    Praveen coaches brilliant leaders in the tech world. But he feels like he is hiding. He feels like he's in a place of comfort as a coach. He feels that he's not really stepping up as a leader. I draw out a distinction that shifts everything for him, based on a 2,500 year old quote by Lao Tzu: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves..."

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S20EP03: “You don't need clarity. You need space." Aug 03, 2023

    A single insight can take a lifetime of searching, or as you'll hear, sometimes a life-changing insight can come in less than 5 minutes! My guest in this episode is Marli Watt. Marli is the Vice President of an International Pharmaceutical Company which manufactures products for very rare diseases. She's a very accomplished leader and heads up an international team of 60 people.

    Marli wanted help getting clarity on what's next for her but she quickly found out that clarity is not what she needed..

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S20EP02: If-Then statements Jul 27, 2023

    Escape the trap of instant gratification and constant distractions by taking charge of your decisions using the power of if-then statements. In this episode, we’ll be discussing how incorporating if-then statements can liberate you from unconscious patterns and enable you to make deliberate and conscious choices.

    PS. For most of human history, it wasn’t called coaching. It was called leadership.

    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S20EP01: "I'm tired of being a best kept secret" Jul 20, 2023

    Mandy has a PHD from Cambridge University. She has been involved in investment banking for over two decades. She coaches high caliber clients in the world of private equity and investment banking.

    And, she’s frustrated. She’s tired of being a best kept secret.

    I ask a single question that takes us deeper and deeper and deeper into the solution of the struggle that Mandy’s in.

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP10: The gifts in your struggles... Jul 13, 2023

    Ashley had a 20 year career in marketing. She worked with large organizations such as the NBA and Amazon. Great marketers are great story tellers. But our own story is so close to us that it's really hard to see.

    Until this conversation, Ashley had never seen the gifts in her struggles. I draw out her story to leave her with a really powerful way to tell the world who she is and what she does.

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP09: Big goals and tiny steps Jul 06, 2023

    Feeling overwhelmed by your big goals? The grand vision can feel daunting, making us doubt our ability to reach it. But here's the secret: big goals inspire, while tiny steps keep us motivated. Combining both is key to success. In this episode, we delve into the significance of big goals and tiny steps, and how they can transform your life.

    PS. For most of human history, it wasn’t called coaching. It was called leadership.

    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP08: You CAN'T do it Jun 29, 2023

    Chris Frolic was a really famous DJ in the 1990's. Later he built a business that made millions of dollars. You’ll hear me draw out Chris' story. And you'll hear me give him 4 words that light him up and literally make him speechless.

    As you listen, answer the questions for yourself. See if you can get to the heart of who you are and what you do...

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP07: Hell yes. Hell no. Maybe Jun 22, 2023

    Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. My guest on this episode, Shelley Paxton, has spent her entire career as a leader.

    Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. She is wondering how she can craft a "funnel" for her business. However, I don't like the word funnel, especially for a rebel like Shelley. If you are crafting out a business and want to know what to put out as opportunities for people to work with you then this is really fun!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP06: Overcome your main fear Jun 15, 2023

    Starting a business can be a daunting task, and it's natural to feel scared. But did you know that there are three main fears that people face when building a business? In this episode, we'll be discussing the fear of starting, fear of failing, and fear of success.

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP05: A thousand dollar cheeseburger Jun 08, 2023

    Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. My guest on this episode, Shelley Paxton, has spent her entire career as a leader.

    Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. She is wondering how she can craft a "funnel" for her business. However, I don't like the word funnel, especially for a rebel like Shelley. If you are crafting out a business and want to know what to put out as opportunities for people to work with you then this is really fun!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP04: On the other side of burn out Jun 01, 2023

    Successful leaders, successful entrepreneurs, and successful coaches are often running on empty and they can’t see it. Rich is able to help his guest today, Ngan, realize that she is burnt out and discover what she really needs. Ngan has been a successful business owner for many years and she’s transitioning into being a coach but doesn’t seem to know that she is burnt out. In this short conversation, Ngan has an insight that allows her to face the guilt and fear of slowing down.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP03: A hidden secret to success is committing to the long haul May 25, 2023

    Are you tired of looking for shortcuts to success? Do you want to know the secret to achieving your goals? In this episode, I share my insights on the importance of commitment to the long haul in achieving success. I believe that success is not just about tips, tricks, and hacks, but rather a commitment to the long-term journey.

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP02: Leverage May 18, 2023

    One of the most common things I see in top performers is a desire to do more, to create more and to have more impact.

    However, what makes the biggest difference for high-achievers is to slow down enough to discover the tiniest steps that make the biggest difference. They feel lazy when they operate from their Zone of Genius but it's often the path to their next level of success.

    Sarah is hugely accomplished and very successful at almost everything she puts her mind to. In this coaching session, you will see me slow her down, to help her make the impact she was born to make...

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S19EP01: Create your own IP May 11, 2023

    I want to emphasize the importance of coaches creating their own intellectual property and finding their unique audience or "weirdos." As a coach, it's crucial to not simply regurgitate ideas from other thought leaders but instead create our own original content.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S18EP08: Track and your world will change May 04, 2023

    Are you struggling to track your progress and find what works for you? In this episode, I share my insights on the importance of tracking progress and finding personalized methods for doing so.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S18EP07: Lovemarks Apr 27, 2023

    Are you feeling lonely at the top? Do you ever feel like an imposter, despite your success? In this episode, I share my experience working with successful individuals and the importance of value-based fees.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S18EP06: Your fees and self-worth Apr 20, 2023

    Are you someone who struggles with the idea of charging high fees for your services? Do you feel like your fees are tied to your self-worth? Remember, every human is innately priceless and that any fee has nothing to do with our innate self-worth.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S18EP05: 5 unique marketing methods that preeminent coaches use constantly Apr 13, 2023

    Are you feeling like an imposter in your success? Do you feel like you need support even though you're more successful, intelligent, and wealthier than your coach? In this episode, share my insights on how preeminent coaches use five unique marketing methods constantly.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S18EP04: How to thrive during a recession Apr 06, 2023

    In this episode, I had the pleasure of sharing my insights on how to thrive in challenging economic times. The key to thriving during tough times is to focus on creating value for your clients and increasing prices instead of lowering them.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S18EP03: Value based coaching Mar 30, 2023

    In this episode, we dive into the world of coaching and the importance of value-based coaching fees.

    As a coach myself, I know firsthand the challenges that come with supporting successful and talented clients. That's why I'm excited to share my experiences and insights with you.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S18EP02: Living a created life and business Mar 23, 2023

    In this episode, I talk about how coaching can help you create the life you want. I share a personal story about how my coach encouraged me to take a month off in the summer, which led to me taking even more time off in the future. Coaching is about leadership and helping people to lead themselves. That's why I structure my coaching sessions to give my clients more freedom and independence. I offer virtually unlimited coaching, meaning that clients can ask for more support if they need it.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S18EP01: Avoid perfectionism Mar 16, 2023

    Avoid perfectionism by getting comfortable with uncertainty. You’ve got to realize that nothing is certain and that the way to deal with uncertainty isn’t certainty - it’s creativity.

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP10: How to create value for your clients Mar 09, 2023

    If you want to create more high fees then you need to create more value for your clients. How are you creating more value for your clients and potential clients?

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP09: HIGH PRESSURE. HIGH STAKES. At Your Best. Mar 02, 2023

    In today's session. I'm coaching Lieutenant Shannon Sedlacek.

    Shannon was a trial attorney in the first part of her career, a firefighter in the second part of her career, and now a coach and a consultant to high-level leaders in their teams.

    Today you will hear me draw out and articulate Shannon's story in a way that lands deeply inside of her, so that she can sell the powerful work she does to high-level CEOs with absolute clarity.

    As you listen in, play out my questions for yourself. How can you articulate what you do with even more power and impact?

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP08: How to take a scientific approach to becoming world-class Feb 23, 2023

    I’m a scientist by training. I have a joint degree in Biology and Economics. And that background in biology meant that I spent hours and hours of the early part of my life studying, researching and experimenting in a laboratory.

    The Latin root of the word “laboratory” literally means to work. The word “experiment” comes from the Latin, meaning to try and to risk. The word “research” comes from Latin, meaning “to wander hither and thither.”

    So, what we call science literally means hard work, taking risks and not really knowing where you’re going!

    Today, I'll teach you 5 steps to being world-class...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP07: Rebel Yell Feb 16, 2023

    David is a consultant to the leaders of 1-billion-dollar corporations. He's worked in the corporate world for over 25 years and over a decade at Walt Disney.

    You're about to hear me draw out David's story and articulate it in a way that's so powerful that it lands deeply inside of him.

    I normally charge $10,000 to take someone through this experience because its impact is worth literally hundreds of thousands of dollars and we can't do this for ourselves.

    As you hear me drawing out David's story, imagine I’m asking the same questions of you. Or imagine asking those similar questions of your clients. This is a powerful exercise to draw out the power of the person in front of you.

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP06: Where do I find interesting people? Feb 09, 2023

    Building a coaching business or a community is like pushing a car. At first, the inertia makes it a really slow process, but eventually, the momentum will kick in.

    That’s right where my guest, Richard, is sitting with his business. Richard is a consultant and a coach who has worked in tech for 20 years. He works with fast-moving business leaders who love complexity. Richard questions where he is supposed to find interesting people that he will love to work with.

    In this replay episode from an earlier season of this 1 Insight podcast, you'll be right there with us as I inform Richard of the truth - that he can go find the communities that they hang out in or he can create those communities himself!

    Now - several years after this episode was originally recorded, Richard is about to begin year 2 of his membership in 4PC - the community I created for the exact reasons we talk about during the podcast.

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP05: How to Sell to Corporate: You need to tell (and sell) a great story Feb 02, 2023

    Kanchan has been a leader, a consultant, and a coach to high-level leaders in the corporate world for over 3 decades. In today's session, I help draw out a powerful way to articulate the impact of what she does.

    If you coach in the corporate world - or you want to, you have to find a way to articulate the results your clients want.
    Listen in to find a concise but powerful way to do that.


    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches
    - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP04: The Four Stages of Transformation Jan 26, 2023

    Transmission is when you become a guide and start to help others to become heroes. Today I have a conversation with Hayden around how he steps into the highest level of transformation - the mastery level.

    Sometimes as a coach your job is to simply create space and the clients will come to their own insights. And, that's precisely what happens in this conversation. And, I have mine too at the very same time.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches
    - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP03: Neuro Diversity Jan 19, 2023

    In today's episode. I do something different. I'm interviewing Elaine Taylor-Klaus; who is a thought leader in the world of parenting, complex kids, and neurodiversity

    We have a fascinating conversation around why an awareness of neurodiversity can help you and your clients.

    That same awareness is also really key whether you are a high-level leader of a global company or you coach leaders at any level.

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches
    - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S17EP02: Branded with Rich Litvin - The Aaron Caulfield Podcast Jan 12, 2023

    In this episode, I join Aaron Caulfield as a guest on his podcast.

    I help Aaron with branding himself as an executive coach and strategy consultant for startup CEOs.

    We draw out two potential chapters of his future book, which are "single point of leverage" and "solitary confinement."

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients.
    https://richlitvin.com/rules

    S17EP01: Power of Transition Jan 05, 2023

    Sarah Milne Row is an extraordinary coach and consultant. We've known each other for over 20 years.
    Her clients include leaders at high level corporations like Pfizer. She's a best-selling author.

    Today she's ready for what's next. I help her move from a solution orientation to a space orientation.
    When you work with high-level leaders this is a distinction that can really create magic in their lives.

    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP32: The Truth of Sales and Coaching - Selling with Love with Jason Marc Campbell Dec 15, 2022

    In this episode, I was a guest on the Selling with Love Podcast, hosted by Jason Marc Campbell.

    We go deep into the Prosperous Coach Approach and the power of connecting - one person at a time.

    Enjoy!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP31: Maximizing Simplicity - Energy Audit Dec 08, 2022

    I begin today's coaching conversation with a story. Stories are a really fun way to create the space for insight for your client. And then I introduce Martin to my favorite coaching tool. In fact, if I was only allowed to use a single tool with my clients, for the rest of my life, this would be it... Here's a link to download the tool for yourself: https://richlitvin.com/wp-content/uploads/2020/10/Energy-Audit-Tool-bw-Oct-2020.pdf

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP30: Excellent Decisions Podcast Wisdom Series with Robert MacPhee Dec 01, 2022

    In this episode, I'm a guest on Robert MacPhee's Excellent Decisions Podcast, Wisdom Series. I turn the tables on Robert and coach HIM about his biggest challenge at this historic time.
    Everybody learns three game changing questions we should be asking ourselves and three specific actions we can be taking to keep moving ahead right now.
    Love. Rich

    PS. Download my Playbook here: https://richlitvin-tools.s3-us-west1.amazonaws.com/Coaching+In+Challenging+Times+Playbook+-+FINAL.pdf

    S16EP29: "I've got your back" Nov 24, 2022

    Shermain's secret as a leader and manager is that since his childhood he's been known for keeping people safe.

    He's built a reputation in just 4 words: I've got your back.

    I draw out the secrets of his clients – their struggles and their dreams. And I leave him speechless...

    What are YOU known for?

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP28: Rich Litvin: Not Lonely, Just Alone - Psychology of Entrepreneurship with Ronsley Vaz Nov 17, 2022

    High-achievers, entrepreneurs and creatives are often driven by a sole purpose to make a difference.
    This path can put you in a difficult and lonely position; where your game can become so much bigger than that of anyone around you.

    In this episode, I am a guest on Psychology of Entrepreneurship.
    Host, Ronsley Vaz, and I discuss why we can feel so alone, even in the presence of others.
    We look at familiar entrepreneurial traps, and how even the most successful among us can experience their wrath.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP27: The Mama Bear Effect (Replay) Nov 10, 2022

    Chris and Michelle are two powerful women.
    Chris wants to make a real difference in the world by helping young boys and girls to feel more empowered.
    Michelle is frustrated that, if she is not careful, she can still get overwhelmed with feelings of anger.
    With just a couple of questions to each woman, I help them step back into their power.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP26: My First Call With Rich Litvin - The Cliff Ravenscraft Show - Mindset Answer Man Nov 03, 2022

    In this episode, I'm a guest on The Cliff Ravenscraft Show - Mindset Answer Man. During the episode, Cliff shares the UN-EDITED audio recording of our first call together after he applied for a coaching opportunity with me.
    Enjoy!
    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP25: You DON'T need clarity... (Replay) Oct 27, 2022

    I grew up in London, where some nights it was so foggy I could only see a few yards ahead in front of my face. Despite the darkness and the fog, I could still regularly drive the 10 miles to my home.

    Life is much like that. It would be nice to have clarity 10 years into the future about exactly what's going to happen but it doesn't really work like that.

    Today I mess with the thinking of two successful coaches and business owners. I show them that they are looking for clarity in the wrong direction!

    You and your clients are probably doing so, too...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16E24: The Real Job of a Transformational Coach - Coaches Rising with Joel Monk Oct 20, 2022

    This is an episode of Coaches Rising where Joel Monk interviews me about the road to coaching mastery. In this conversation I share what the real job of a coach is, what this requires of you, and how to navigate some of the most common bumps on the road to coaching mastery.

    This is an episode of Coaches Rising where Joel Monk interviews me about the road to coaching mastery. In this conversation I share what the real job of a coach is, what this requires of you, and how to navigate some of the most common bumps on the road to coaching mastery.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP23: Your clients are NOT paying you for your time... (Replay) Oct 13, 2022

    I have a handful of Thinking Partner clients. They invest $47K for around 5 months. I have 1-2 Concierge Trusted Advisor clients a year who invest $185K to have access to me when they need it. You may be surprised at how little they need that access. And My Thinking Partner clients are often complete way before our 30 minute calls are complete.

    But here's the thing, my clients are NOT paying for my time. They are paying for their insights. And their insights are priceless.

    Today you can listen to my shortest podcast episode yet. The coaching itself takes around 3 minutes. But my client, Sophie—a highly successful corporate consultant—leaves with everything she needs.

    Love. Rich

    [1] Concierge Trusted Advisor: https://richlitvin.com/concierge-trusted-advisor/

    [2] Thinking Partner: https://richlitvin.com/partnership/

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP22: The Price of Being a High Performer with Rich Litvin - The 21st Century Creative with Mark McGuinness Oct 06, 2022

    This is a special guest episode where I'm interviewed by Mark McGuinness on his podcast. In this interview we talk about what separates the highest performers from the rest, and how to avoid the pitfalls of success.

    Enjoy.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP21: Boundaries (Replay) Sep 29, 2022

    Christopher Maher is a former Navy SEAL, a former Olympic athlete and a member of 4PC. We have actually coached one another for over 8 years. And I use his techniques almost every day, to remove stress from my system—physical, mental, emotional and spiritual.

    Today I coach Christopher over how to live a life on his own terms, while still making a big difference in the world and for his clients.
    Notice how I say very little but guide the conversation enough so that he has his own insight...

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP20: Leading, Coaching, and Parenting with Rich Litvin - Might Help, Can't Hurt! Conversations with Leaders, Doers, and Friends with Michael Neill Sep 22, 2022

    This is a guest episode where I speak with Michael Neill about leadership and the future of coaching. We also talk about parenting, and also the best way to prepare yourself and your children for the future...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP19: Provocative Questions Series: "What are you tolerating?" (Replay) Sep 15, 2022

    Most coaches think their job is to answer the questions that their clients come to them with.

    But, an extraordinary coach knows that’s not their job.

    The job of an extraordinary coach is to challenge the questions their clients ask. The job of an extraordinary coach is to help their clients live into better questions.

    This episode is part of the provocative questions series - questions to challenge your thinking (and your client’s!).

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP18: How to Avoid the Hidden Traps that Successful People Fall Into - What's the Big Idea with Andrew Horn Sep 08, 2022

    Today I'm sharing a guest episode from the What's The Big Idea podcast with Andrew Horn. Whether you are already "successful" or on the way there, this episodes is MUST listen. Full of insight on what you can do to avoid the pitfalls and "traps" of success.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP17: The Audacity Spectrum (Replay) Sep 01, 2022

    Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a also a mother, raising a high-functioning autistic son.

    "If you only read one book on coaching, you have to read The Prosperous Coach..." That's what Alina's friend said to her. And, only a couple of years later, it's why Alina is now a member of 4PC, my exclusive community of high-level leaders.

    And as Alina asks me for advice on her book, I come from the premise that the sole purpose of her book should be to create something that has her dream clients say "If you only read one book on leadership, you have to read The Audacity Spectrum..."

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP16: How to Make the Impossible Possible - Resist Average with Tommy Baker Aug 25, 2022

    This is an episode from Tommy Baker's Resist Average Academy. Tommy and I explore holding space and creating perspective through deep conversations.

    Enjoy.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S16EP15: The Prosperous Coach 2.0 (Replay) Aug 18, 2022

    I wrote The Prosperous Coach, with my friend Steve Chandler, almost 10 years ago—and it has stood the test of time. It has been in the top 20 books about coaching on Amazon ever since it was published. It’s sold over 75,000 copies and it continues to sell 1,000 copies a month.

    Now, we wrote that book 10 years ago and much has changed in the world in that time. We wrote The Prosperous Coach to be a timeless book but that doesn't mean that we can't add new ideas and distinctions. In this short episode, I share some of my very latest thinking—in what I call Prosperous Coach 2.0.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S16EP14: The Power of Vulnerability with Rich Litvin - The Mindvalley Podcast with Vishen Lakhiani Aug 11, 2022

    On this episode, I take the stage at Mindvalley's Afest, to share a powerful yet simple exercise on vulnerability.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S16EP13: The formula for Exponential Success (Replay) Aug 04, 2022

    Today, I am going to teach you a formula to turn huge dreams into reality:

    1. Dream Big
    2. Take Tiny Steps
    3. Think Long Term
    4. Success is an inside-out journey
    5. Keep Going
    6. Do the opposite
    7. Seek an elite community

    And I am going to share my insights from watching my wife, Monique DeBose create exponential success in her life as a performer. What most people don’t see, is that—like all successful people—Monique has faced roadblocks, challenges and criticism along her journey. It’s been hard. But the secret is that the biggest roadblocks, challenges and criticisms you’ll ever face are the ones on the inside...

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S16EP12: "The Accidental Entrepreneur" with Rich Litvin - Capability Amplifier with Mike Koenigs and Dan Sullivan Jul 28, 2022

    Today we are featuring an episode from my conversation with Mike Koenigs on the Capability Amplifier podcast.
    You'll enjoy this episode where we talk about being an "Accidental Entrepreneur," the 4% rule, and the three traps Entrepreneurs find themselves in with the evolution of their success.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S16EP11: I'm trapped by my 'dream' job!" (Replay) Jul 21, 2022

    Today, I'm talking with Scott,.. Scott still has his ‘dream’ corporate job, serving as the Director of Leadership Development at a multi-million dollar corporation, with consulting gigs and coaching on the side. However, due to life circumstances, Scott has become trapped at that job and is looking for a way out. I want to give Scott an insight into what life can look like for him and his daughter if he can balance his life and escape that feeling of being stuck.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S16EP10: How To Become A master Coach with Rich Litvin - Master Coaching with Ajit Nawalkha Jul 14, 2022

    Today's episode features the Master Coaching with Ajit podcast. On this episode Ajit Nawalkha and I have a conversation about entrepreneurship, coaching skills, and building a successful coaching business. In order to thrive in the coaching industry you must put in effort for a long period of time before feeling like it is working. Wishing for instant recognition without putting in work first is not how things are done, but the ones who persist are the ones who become masters.

    Enjoy.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP09: "High-Touch Vs. High-Tech." (Replay) Jul 07, 2022

    If you do what everyone else is doing, right now, you'll get the same results as everyone else…

    Shelley is a high-level leader but at her heart, she's a rebel. So, it's ESSENTIAL that she does things differently. But it's important that YOU do things differently, too.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S16EP08: Meet One of My Mentors: Rich Litvin - The Better Life Better Work Show with Allison Crow Jun 30, 2022

    On today's episode I join Allison Crow on her "The Better Life Better Work Show" podcast. You'll hear us talk about why we should just make shit up (MSU) in our business, how we can let our clients be the hero, why we need to work our way out of a job, and a lot more.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S16EP07: "How do you run 120 miles?" (Replay) Jun 23, 2022

    This was fascinating. In today's episode you are going to hear me coaching Angela.

    Angela used to work for the United Nations, for UNESCO and she is based in Paris. She is a woman who has done extraordinary things in her life.

    She runs 180 Kilometer races, ultra marathons, almost 120 miles. She doesn't like to do things by halves. Even when she is taking on a mission she can't take on just one, she takes on a number at the same time.

    I coach her around her next big mission.

    It was really fun. Enjoy!

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP06: Why Your Coaching Fees Are Too Low & How To Raise Them Jun 16, 2022

    In this masterclass I demonstrate how to create high-fee clients one relationship at a time and share my simple framework to build a thriving coaching business. I share powerful distinctions and key frameworks to help you:

    1. Understand the common fears and blocks holding coaches back from charging more

    2. Shift your mindset to raise your fees (even right after this masterclass)

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP05: Serving and Leading in Challenging Times with Rich Litvin - Mastering Midlife Podcast with Mark Silverman Jun 09, 2022

    Today I join Mark Silverman on his Mastering Midlife podcast. On this episode, I share my perspective on great leadership and why I believe leaders should focus less on creating followers, and instead, create more leaders. We discuss the challenges of leading an organization during uncertain times and why I believe people believe the illusion that life is safe, secure, and predictable.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP04: "I Believe in You..." (Replay) Jun 02, 2022

    In life, it can feel like we are being pulled in 10 different directions at the same time. It can be stressful choosing which part of yourself to identify with. Well, what if you didn’t have to choose at all? Rich’s guests today, Manjeet and Jordan, are dealing with that struggle in their lives right now. Manjeet has been a consultant to some of Britain's top retailers for over a decade. Jordan has won awards in the advertising industry for her work. Both of them have transitioned into coaching. It can be scary making this shift in your life, especially when you have a family that you need to provide for. Coaches make the mistake of saying yes to coaching to anyone and everyone. Don’t jump into these relationships without asking the right questions. More important than any factor is your belief in yourself. You must believe to the core of you that working with you will change your clients’ lives. You can do it!

    In today’s episode:

    *Looking at the different parts of your life as 2 parts of the same person
    *Searching for the authentic version of yourself
    *Being a secret agent of coaching in your industry
    *Framing your conversational tools in order to get your clients excited
    *Changing client mindsets by understanding human behavior
    *Navigating the emotional roller coaster of life and entrepreneurship
    *Asking the right questions when vetting your potential clients
    *Calling it what it is to avoid any guilt on your end and help them relax on theirs
    *The true definition of consulting
    *These are the most powerful words in coaching

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S16EP03: Rich Litvin on Coaching Mastery - Inspired Evolution with Amrit Sandhu May 26, 2022

    This is an episode of where I was a guest on the Podcast, Inspired Evolution by Armit Sandhu.

    In this episode, Amrit and I talk about coaching, the direction of coaching in terms of the industry and how to become coachable.

    We dive deep into insight coaching and how just one powerful question can expand new possibilities in your life and business and change everything, and how important it is to have a mission that is so powerful that nothing can stop you.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S16EP02: “Fear is a mask for desire..." (Replay) May 19, 2022

    Fear is often a mask for desire. When Rich hears that, he looks past the fear and tries to uncover the desire behind the mask. Rich was able to remove this mask with his guest today, Niki Parker. Niki works for the International Red Cross. She set up a coaching program for the World Economic Forum and created an online digital campaign that generated millions of dollars and raised awareness of the environment. Niki tried to sell her limitations and fear to Rich but he wasn’t buying it. Through 1 insight she is able to see that what she thinks is fear is, in fact, the energy she has for her greatest desires. She realizes that she is so busy that she hasn’t sat down to create her specific intentions to focus that energy Intention is powerful.

    In today’s episode:

    *Having “fear” of the next step
    *Breaking down sexy work vs. cash projects
    *The 4 steps to creating clients with a very simple framework
    *Connecting with and inviting people into a conversation
    *Giving people an experience with coaching
    *Performing the juggling act between dreams and reality
    *Balancing out the ups and downs that come with business
    *Why coaches would benefit from doubling their fees
    *Importance of setting your intentions
    *Knowing that a goal is truly impossible
    *Putting yourself into a community of successful and driven people

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S16EP01: Rich Litvin: An Insight Into Coaching - Master Your Mind With Marisa Peer May 12, 2022

    Listen in to an episode of Master Your Mind With Marisa that I was interviewed on...

    In this episode, Marisa connects with Rich Litvin, a thought leader in the coaching world and co-author of the highly acclaimed book The Prosperous Coach. Rich leads a community of almost 20,000 coaches and consultants, and has helped train some of the most exclusive coaches on the planet. Listen in as Marisa and Rich discuss his own experience and thoughts on coaching and leadership.

    The episode covers:

    • The importance of being coached when you are a coach
    • The insight coaching method and how it works to achieve that “aha” moment
    • How challenging moments can lead to your greatest achievements
    • The difference between courage and confidence
    • The future of coaching and how coaching could benefit schools
    • The difference between therapy and coaching

    Please subscribe and rate the podcast, and catch up with Marisa’s longer videos on YouTube here: https://www.youtube.com/user/MarisaPeer1

    Stay up to date with Marisa on social media:

    Instagram: @marisapeertherapy https://www.instagram.com/marisapeertherapy

    Facebook: @marisa.peer.therapy https://www.facebook.com/marisa.peer.therapy

    Twitter: @marisapeer https://twitter.com/marisapeer

    Love. Rich

    PS. Join my next Masterclass on May 19th – Why your coaching fees are too low and how to raise them… I'll be sharing the steps to create a powerful coaching business that delivers time after time for your clients.

    S16EP0: Introduction to 1 Insight Season 16 May 12, 2022

    In this season of 1 Insight, you’ll hear some of the interviews that I have done with some of the most fascinating people I know on their podcasts. I’ll also be sharing with you some of the most popular episodes of this podcast again. I invite you to listen to these episodes for more insight and some things you might have missed the first time.

    Love. Rich

    P.S.
    Join my next Masterclass where I'll be sharing the steps to create a powerful coaching business that delivers time after time for your clients.

    S15EP06: Write a book... for 1 person! May 05, 2022

    Laurie is an extraordinary woman. She's been a Chief of Staff for a Fortune 10 company and she wants my advice on the book she's writing. But you know me... I don't play that way!

    You see, a great coach provokes their clients thinking, rather than validating it. A great coach gives their clients bigger questions to live into, rather than answering the questions they have for them.

    Too many people make the mistake of trying to write a book for a million people. I propose instead that you write a book for ONE person...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S15EP05: It's not often you coach a horseback archer who's a mother of six! Apr 28, 2022

    Today I'm talking to a woman I find absolutely fascinating.

    Danielle LoDuca trained to do archery – on horseback. Two of the most challenging sports, put together. Talk about a top performer! She's also the mother of 6 children (yes, SIX!), an author, a blogger and a coach.

    In this conversation I challenge her thinking from many directions. Instead of answering her question, I dive down deep. Hey, that's the only way I play.

    I tell Danielle who she is for me – you can feel how moved she is – and today you get to be a fly on the wall as we have this powerful conversation.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S15EP04: $1,000 a NO! Apr 21, 2022

    Shermain's coaching practice is really successful and he wants tips to take it to the next level. But I don't play the way he thinks I am going to play...
    Instead of offering strategies to scale his business, I ask him to look back at how he has created success until now. And then I propose that he doubles down on that.
    He's surprised – and elated – at the simplicity. And then I take him deeper still with a tool that calculates exactly how much money you are paid, per NO you receive!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S15EP03: Recovering overachiever Apr 14, 2022

    Tasha was an educator then and a registered nurse, for 16 years. She's Type A by nature – driven, highly organized, ambitious and impatient.

    She starts the coaching session by asking me about how to do less. You see, she doesn't want to go back to her old ways as she builds a successful coaching practice.

    I introduce her to a new distinction, “Less but better…”

    It’s a game changer for her. And in that moment – 90 seconds after we’ve begun – I realize that she needs to practice this, right now.

    So I tell her we’re done!

    The best gift you can ever give a client is to create space for insight. The second best gift is to gently push them to turn that insight into action...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S15EP02: A Life-Changing Insight Apr 07, 2022

    I can promise any client that they will have a life-changing insight as a result of a coaching experience with me – no matter whether our conversation is 10 minutes long or 90 minutes.

    You see, I am listening to my client's listening of the world. And I am looking for how they see the world and I am witnessing how they speak their world into reality.

    My client, Soph Chiche, is a journalist, entrepreneur, author and psychologist, who founded a multi-million dollar business and is now building another. In this coaching experience, I listen to her deeply and I see something she cannot see herself. I lean in a little as a share this with her and she leaves with a life-changing insight...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S15EP01: The Flywheel vs The Hamster Wheel Mar 31, 2022

    Do you ever feel like you're on the Hamster Wheel of business? The more you do, the more there is to do... The more money you make, the more money you need to make... And as you become more successful, the pressure builds to be even more successful...

    Richard shows up on this call with a lot on his mind. He's speaking fast. You can feel his energy. I consciously slow him down and suggest the possibility that the less he does, the more he will make.

    He wants to believe me but I tell him not to believe me but instead cast his mind back over his life to see how this principle is already true. He is surprised at what he finds.

    And in less than ten minutes, we are there. Sometimes Speed Coaching can have as much impact as Deep Coaching...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S14EP04: Women on Fire Mar 24, 2022

    Zovig is a member of Project Kairos and has had real success in the first couple of years of her coaching business. Now she's ready for her next level of success...

    It turns out that Zovig is an expert at helping powerful women find and express their voice. So, it's no coincidence that in this coaching session I help her take her voice to the next level with a new 5 year mission.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S14EP03: What's on your mind? Mar 17, 2022

    I love it when a client shows up with no problems to be solved. Because that's where the magic of coaching can truly take place...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S14EP02: Leverage Mar 10, 2022

    One of the most common things I see in top performers is a desire to do more, to create more and to have more impact.

    However, what makes the biggest difference for high-achievers is to slow down enough to discover the tiniest steps that make the biggest difference. They feel lazy when they operate from their Zone of Genius but it's often the path to their next level of success.

    Sarah is hugely accomplished and very successful at almost everything she puts her mind to. In this coaching session, you will see me slow her down, to help her make the impact she was born to make...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S14EP01: Boundaries Mar 03, 2022

    Christopher Maher is a former Navy SEAL, a former Olympic athlete and a member of 4PC. We have actually coached one other for over 8 years. And I use his techniques almost every day, to remove stress from my system—physical, mental, emotional and spiritual.

    Today I coach Christopher over how to live a life on his own terms, while still making a big difference in the world and for his clients.

    Notice how I say very little but guide the conversation enough so that he has his own insight...

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S13EP08: What are your metrics for success? Jan 06, 2022

    When we get in our car, we pay attention to the dials in front of us. Is the check engine light on? How's the tire pressure? Do I need gas? Or we don't pay attention... I got a speeding ticket the other day because I didn't keep my eyes on the speedometer.

    Today I am coaching an extraordinary woman called Nikki. She's a diversity consultant, a coach and a musician.

    And she is hitting a ceiling on the level of her success that she perceives as a tension between who she thinks she is and who she is becoming.

    What's actually happening is that she is up-leveling her life and business — but she is still living based on some outdated measures of success.

    Today, I help Nikki create some new metrics for success. As you listen in, I invite you to create some new metrics for your own next level of success.

    Love. Rich

    Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S13EP07: Your clients are NOT paying you for your time Dec 23, 2021

    I have a handful of Thinking Partner clients. They invest $47K for around 5 months. I have 1-2 Concierge Trusted Advisor clients a year who invest $185K to have access to me when they need it. You may be surprised at how little they need that access. And My Thinking Partner clients are often complete way before our 30 minute calls are complete.

    But here's the thing, my clients are NOT paying for my time. They are paying for their insights. And their insights are priceless.

    Today you can listen to my shortest podcast episode yet. The coaching itself takes around 3 minutes. But my client, Sophie—a highly successful corporate consultant—leaves with everything she needs.

    Love. Rich

    [1] Concierge Trusted Advisor: https://richlitvin.com/concierge-trusted-advisor/

    [2] Thinking Partner: https://richlitvin.com/partnership/

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S13EP06: Ask Me Anything #2 Dec 09, 2021

    Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything.
    It turns out that David has just had his second child and we share an intimate moment. Two dads bonding over how to make an impact in the world, while raising great kids.

    Learn more about Transition Excellence here.

    https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S13EP05: Ask Me Anything #1 Nov 25, 2021

    Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything. David lives in Scotland and has a dream to help the homeless population in his city.
    He is beating himself up for not taking more action.
    So, I remind him that a goal is a place to come from, not a place to get to. And it turns out that he has done more than he realizes...

    Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S13EP04: Show up as a leader Nov 11, 2021

    I know that Philippa is an extraordinary woman because from the moment she joined Transition Excellence, she drew out the leadership of others in making sure everyone had an incredible experience. When I saw her LinkedIn page, I was impressed with her track record as a leader and an educator in the corporate world and as a consultant.

    So I decided to challenge her, the moment she joined me on the call.

    Within two minutes she has a powerful insight—and we are done.
    When you coach people for an insight, they are NOT paying you for their time. And when you coach leaders, they want you to show up as a leader, too.

    Listen in as this powerful woman gets a powerful insight and then everything shifts.

    Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

    Love. Rich


    P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S13EP03: Be Remarkable Nov 04, 2021

    Oh this was fun! You see, I start to chat to Ervine before we hit record and she makes a little joke about me mistaking her for a high-performer. I immediately ask if I can start recording because I want to illustrate something important.

    Marianne Williamson captured it in her poem: "Our deepest fear is not that we are weak. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us."

    Too often, I see leaders fighting for their limitations. And that's always when I jump in.

    Ervine is a fascinating woman with a background in high-level sales. She has had a successful career that was built one relationship at a time. When I ask her how many coaching clients she wants, she is a little surprised to realize that it is no more than 12 clients a year.

    In this episode you'll hear me breakdown 5 of the top ways to build a word-of-mouth business. Masterclasses, other people's communities, former networks, referrals and creating your own community.

    When you are remarkable, it literally means that people remark about you. They talk about you when you are not there. That is the platinum standard for any business. Listen in as I teach you how to make your business remarkable, too.

    Learn more about Transition Excellence here.

    https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

    Love. Rich


    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S13EP02: Put courage over comfort Oct 28, 2021

    Stephanos is a consultant to high-level leaders with a background in the corporate world. He is one of the pioneer members of Transition Excellence—my community of high-level leaders transitioning into high-level coaching and consulting.

    As I draw out his story, I discover that he's been a risk-taker his whole career. He thinks he wants to be comfortable. He doesn't. He needs to keep creating a life of courage.

    One of my favorite moments is when he describes the fun he has making something up—like a new proposal for a corporation—and then watching as people sign up. He has tapped into my secret business plan... "Make sh*t up!"

    Learn more about Transition Excellence here - https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S13EP01: Stop practicing! Oct 21, 2021

    Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling these leaders what they REALLY need to hear.

    So, I have to step into leadership myself.
    I need to model for her the power of saying, "Here's what I require of you..." By the end of the conversation we are both fully energized.

    Sometimes being on mission is scary. But you've got this. Not everyone needs to like you. But you need to speak truth to power. That's how we change the world.

    In today's episode you'll also learn about Transition Excellence—a program for high-level leaders who want to be high-level coaches and consultants.
    https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S12EP05: A powerful conversation about love Oct 14, 2021

    Today you're going to be privy to a deep conversation, not much coaching going on here. But there's nothing more powerful than a deep conversation.

    Garrison is a leader, an entrepreneur and a member of 4PC, my community of coaches and leaders.

    Join us for a very honest conversation about relationships, where he gets so vulnerable that he breaks out in a sweat. There's also a moment when I get vulnerable about some of the challenges in my own relationship. We both get real around what it's like being in relationship and the frustrations of not being in relationship.

    Listen in to two men having a powerful conversation about our desires and our frustrations in love.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

    S12EP04: The Power of a Powerful Woman Oct 07, 2021

    Four of the most powerful words you can ever say to a client are, "Tell me your story..."

    Tatiana was a Managing Director of an investment bank, where she was responsible for managing billions of dollars of assets. She is now a high-level coach and consultant.

    But this wasn't a clear path.

    Tatiana grew up behind the Iron Curtain, at a time when the Soviet Union was a socialist state and controlled every aspect of a person's life and career.

    But Tatiana is a rule breaker.

    When you tell her she can't do something, a voice in her head immediately responds, "I'll show you..." And she has made a career of doing things that most people said were impossible.

    Today, I help her draw out her story by seeking the golden threads that go all the way back to her childhood. This is a powerful tool for you, as you share your own story with clients. And it's also an incredible tool, to use with your own clients...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S12EP03: The Thinking Partnership Oct 01, 2021

    As a coach, you need to continually re-invent the way you work with clients. Over years of coaching highly successful people, I have seen that the more successful people become, the less they are able to have truly high-level conversations.

    They've outgrown their peers. They're surrounded by people who are impressed with everything they do and who say yes to everything they say. And they rarely have anyone willing to challenge their thinking.

    This is why I created The Thinking Partnership—because if you are super sharp you may not need deep coaching. I designed The Thinking Partnership as an unorthodox way to help highly successful leaders who don't want a year of coaching—or business owners who don't have time for weekly hour long sessions.

    Thinking Partnership sessions are short, sharp and highly-focused. We schedule thirty minutes but often clients are done in ten.

    Today you get to listen in on a Thinking Partnership session with Sarah.

    Sarah has run a successful strategic leadership consultancy for 30 years. Her first book was published almost 25 years ago and she has a track record coaching leaders in the corporate world. How could I possibly help Sarah? The thing is, I don't need to.

    In a Thinking Partnership, I listen deeply and I provoke your thinking. With a high-performer, the insights are a given! Join us while I do this for Sarah and for you, at the very same time...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S12EP02: The Upper Limit Problem Sep 16, 2021

    There's an invisible limit to your success, your happiness and your income. And you are creating it...

    Today I am coaching a highly successful entrepreneur and business owner.

    Listen in as a "client" and as I coach him, I'll be coaching you on your own Upper Limit, too. Or listen in as a "coach" and as I coach him, look for ways you can stretch your own coaching.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S12EP01: The Audacity Spectrum Sep 09, 2021

    Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a also a mother, raising a high-functioning autistic son.

    "If you only read one book on coaching, you have to read The Prosperous Coach..." That's what Alina's friend said to her. And, only a couple of years later, it's why Alina is now a member of 4PC, my exclusive community of high-level leaders.

    And as Alina asks me for advice on her book, I come from the premise that the sole purpose of her book should be to create something that has her dream clients say "If you only read one book on leadership, you have to read The Audacity Spectrum..."

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S11EP06: “I am more committed to other people than I am to myself…” Sep 02, 2021

    As coaches and consultants, we are committed to making a difference and making an impact, and changing people's lives. Too often we do this at a cost to ourselves.

    Join me as a fly on the wall for an intimate conversation, as I coach two women leaders...

    In today’s episode:

    • Going silent and still while acknowledging human moments
    • Recognizing what holds you back the most
    • What if you got everything you wanted?
    • Creating boundaries for yourself so you’re not the weak link in the chain
    • Boundaries aren’t meant to constrain but to set you free
    • Slow down to speed up and be okay with just being
    • Finite vs. infinite games and advice for the game of life
    • Taking on less to achieve and receive more

    Links to resources:

    For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S11EP05: You DON'T need clarity... Aug 26, 2021

    I grew up in London, where some nights it was so foggy I could only see a few yards ahead in front of my face.

    Despite the darkness and the fog, I could still regularly drive the 10 miles to my home.

    Life is much like that. It would be nice to have clarity 10 years into the future about exactly what's
    going to happen but it doesn't really work like that.

    Today I mess with the thinking of two successful coaches and business owners.
    I show them that they are looking for clarity in the wrong direction!

    You and your clients are probably doing so, too...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership.
    Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S11EP04: You can always fly home tomorrow... Aug 19, 2021

    There's no intro to today's coaching session because I jumped straight into a conversation with these two powerful men. My intuition told me to ask each of them to tell me what the other most needs.

    I had no idea what would happen next. But that's where the magic almost always is, in life—when you have no idea what is coming next. We talked about the dark side of our gifts, we talked about marketing, we talked about when my relationship with Monique ended around 12 years ago (spoiler alert: we got back together) and we talked about why having an elevator pitch is a complete and utter waste of time!

    This might just be one of my favorite coaching podcasts, yet.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S11EP03: You can do scared… Aug 12, 2021

    Today I’m coaching Barbara and I begin by drawing out her story.

    I discover that she’s an incredibly courageous woman, which is valuable because she then tries to enroll me in a story about how scared she is...

    Often our job as a coach is not much more than to NOT buy into the stories our clients are living into.

    By the time we are complete she’s had a powerful insight moment and I say “cut!” to my editor.

    But I notice Barbara make an audible sigh and relax into her chair.

    So I keep the camera rolling. We continue to talk and we go even deeper.

    This is becoming so common that I think I might make it a standing agreement, when I record these podcasts, that when I say cut we keep the cameras rolling anyway to see what else will come out! Enjoy…

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S11EP02: The Spotlight Effect Aug 05, 2021

    Today, I am coaching two talented high performers. Jeff gives his all to everything he does in life—from coaching to business to writing to endurance races. But he is paying a price for being so driven. Kimberley has just reached out to two highly successful leaders she knows and wants to know what it means that she has heard nothing. Well, when you hear nothing after making a bold proposal it means... NOTHING!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S11EP01: Maximizing Simplicity Jul 29, 2021

    I begin today's coaching conversation with a story. Stories are a really fun way to create the space for insight for your client. And then I introduce Martin to my favorite coaching tool. In fact, if I was only allowed to use a single tool with my clients, for the rest of my life, this would be it... Here's a link to download the tool for yourself.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S10EP07: "You're not afraid to be seen but you work hard not to be visible..." Jul 22, 2021

    Varian was a high-level sales executive who did $750 million in sales, during her corporate career. She was driven and she was not afraid to speak her truth to anyone. But what most people never knew was that her drive came from having a son at 17 years old. At that moment, she made a decision to be successful, no matter what, so that he would never want for anything in his life. And what most people never knew is that Varian's father died when she was just 9 years old. She was devastated. And she made a decision to disconnect emotionally from everyone, so she'd never be hurt again.

    It turns out that a combination of drive and a lack of emotion make you a force to be reckoned with in the corporate world.

    Varian is a fascinating woman who isn't afraid to be seen and yet she has worked incredibly hard not to be visible. She has one of the smallest online footprints I have ever seen. And yet her events are sold out a year in advance. Today I draw out Varian's story to help her see her own power and impact. And to help her become known in a way that she cannot yet imagine...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S10EP06: "I asked Steve Jobs to mentor me. He said yes." Jul 15, 2021

    Kelli is one of the smartest, most connected people I know. She has worked in a high level in Hollywood and also in Silicon Valley. At 16 years old, Steve Jobs become her mentor. In this conversation, Kelli wanted my help to draw out her story. But underneath her story I see a pinpoint of darkness. A tiny place that is holding her back from her next level of success. So, of course, that's where I go...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S10EP05: "You're not blind. You see the world differently." Jul 08, 2021

    I lead an experience for clients called "Branded by Rich Litvin." They invest $9,000 and in around 30 minutes, I draw out their story. I'm not a branding expert and I'm not a copywriter but I am gifted at drawing out people's stories. And what gets clients REALLY interested in you is YOUR story. We all have one.

    Today you'll hear me take Parham through a "Branded" experience. He's a fascinating man who was born blind in Iran, 30 years ago. He is now a leader, manager and coach. And an expert in software engineering. In most countries, when you are legally blind, this is classified as a disability. But Parham isn't disabled. He sees the world differently. And that is an incredible gift – for his team and for his clients...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S10EP04: Relationships are created. Just like clients. Jul 01, 2021

    Carolina had a 20-year marriage. Ever since it’s ended, she has wanted to create her next relationship and it has been hard. And she’s lonely. I help her use The Prosperous Coach Approach to reframe her thinking in order to create her next relationship one conversation at a time.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S10EP03: Over obligated and under committed Jun 24, 2021

    Tim is a member of Transition Excellence, my program for helping high-level leaders becoming high-level coaches. He's in 3 different coach trainings and he's feeling a sense of sadness and guilt that he's not been playing full out in all of them. I help him have a new way of looking at things and the heaviness that has been weighing him down seems to evaporate.

    Have you ever been distracted when coaching a client? Me, too. And in this episode, I get distracted by my camera that keeps auto-focusing on the back wall and not on me! But you'll see me catch my own distraction and speak it out loud to Tim. This enables me to immediately get present again.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S10EP02: My story is so unique, how will I attract clients? Jun 17, 2021

    Fiona has a background working at a large international corporation. But she's an adventurer at heart and she wants me to help her understand how her unique and unusual career and life will attract coaching clients.

    Using just 3 words, I draw out from her a piece of intellectual property that she'll be able to use to create clients for the rest of her life.

    Your 3 words will be different to hers but you can use the very same tool to create your own unique clients...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S10EP01: Creating IP in real time Jun 10, 2021

    Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? Today I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..."

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S9EP06: You don't need no stinkin' clarity! Jun 03, 2021

    The two things that your clients will tell you they need most are: clarity and confidence.

    Don't believe them...

    In today's episode I will show you why, as I coach Eric, a former lawyer—who just wants more clarity. And I coach Micha—the owner of boutique communication agency that specializes in the German luxury car market—who is in need of more confidence.

    As you'll hear, I mess with their thinking. I show them that both clarity and confidence are a place to come FROM, not a place to get TO..

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S9EP05: Coaching Powerful Women May 27, 2021

    Rachel has had a successful corporate career. She is raising and homeschooling four children. And she is judging herself for not succeeding fast enough as a businesswoman, just 6 months into her new career as a coach. Sunny is an accountant in the corporate world. She loves accounting because it just makes sense, plus you can use numbers to help make impactful decisions. Today I help her make an impactful decision without a number in sight!

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S9EP04: I hate you, Austin Powers! May 20, 2021

    This was a powerful coaching session. But sometimes in life you've got to take a risk or two. I am giving you an intriguing title—and that's it! But I recommend you listen in because this might be the insight that changes everything for you...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S9EP03: The Other Side of Fear May 13, 2021

    How do you coach a client who says, "Life's great. I'm sorry that I don't have anything to be coached on, today..."?

    I love those moments. You see, for most people, coaching is remedial. Tell me your problem. Let me help you solve it. Repeat.

    For me, coaching is not remedial but generative. "You don't have a problem. That's great! Let's have a chat and see what occurs..."

    Today, I coach two fascinating women who are members of my program, Transition Excellence. What they both discover is that there is a powerful desire on the other side of their dreams, if they are willing to step into the fear...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S9EP02: The Mama Bear Effect May 06, 2021

    Chris and Michelle are two powerful women. Chris wants to make a real difference in the world by helping young boys and girls to feel more empowered. Michelle is frustrated that, if she is not careful, she can still get overwhelmed with feelings of anger. With just a couple of questions to each woman, I help them step back into their power.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S9EP01: The Power of Coaching More Than 1 Person at a Time Apr 29, 2021

    You know what I love the most about coaching around insight? It's that I have no idea walking into a session, just what is going to occur.

    In this conversation, Lauren wants my guidance on using intuition in coaching. And Anthony wants to let go of the unrelenting guilt—common to so many high performers—that he isn't yet where he wants to be.

    How on earth will I bring these two conversations together?

    There's only one answer to that question. It's to be totally present and in the moment. And to discover what happens along the way.

    It turns out that Anthony has his biggest insights listening to Lauren. And Lauren has her biggest insights listening to Anthony. And that is actually the magic of coaching more than one person at a time.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8EP10: Life Is Cyclical and Nature Happens in Seasons Dec 10, 2020

    It's time for a new season.

    Join me today for a brief conversation on the seasonal nature of life and why that's important for us as transformational coaches.

    Love.Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8EP09: The Prosperous Coach 2.0 Nov 26, 2020

    I wrote The Prosperous Coach, with my friend Steve Chandler, almost 8 years ago—and it has stood the test of time. It has been in the top 20 books about coaching on Amazon ever since it was published. It’s sold over 75,000 copies and it continues to sell 1,000 copies a month. In fact, just last month, we had our highest number of sales ever.

    Now, we wrote that book 8 years ago and much has changed in the world in that time. We wrote The Prosperous Coach to be a timeless book but that doesn't mean that we can't add new ideas and distinctions. In this short episode, I share some of my very latest thinking—in what I call Prosperous Coach 2.0.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8EP08: How to Take a Scientific Approach to Becoming World-Class Nov 19, 2020

    I’m a scientist by training. I have a joint degree in Biology and Economics. And that background in biology meant that I spent hours and hours of the early part of my life studying, researching and experimenting in a laboratory.

    The Latin root of the word “laboratory” literally means to work. The word “experiment” comes from the Latin, meaning to try and to risk. The word “research” comes from Latin, meaning “to wander hither and thither.”

    So, what we call science literally means hard work, taking risks and not really knowing where you’re going!

    Today, I'll teach you 5 steps to being world-class...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8:EP07: I Can Help You See the Invisible… Nov 12, 2020

    I’m an expert in high-level, complex coaching skills. And I’m an expert in coaching high-level leaders. When you watch me coach, you see me soaring on invisible gusts of wind. I’m an expert in creating something from nothing. A book that's sold 75,000 copies. A program that can create a million dollars worth of value in a year. An article that’s read by 20,000 people. A video that’s watched by 100,000 people. A community of high-level leaders.

    But what you don’t see, when you observe my successes, is that I’ve spent over 10 years writing every day. What you don’t see is that I’ve spent 15 years creating – and much of it was never read, never watched, or never purchased. What you don’t see is that I’ve spent over 30 years studying and practicing leadership and coaching skills.

    Once you’re successful, you get to soar on invisible currents. People talk about you. You build a word-of-mouth business.

    Today, I am going to teach you how to soar...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8:EP06: Stop Trying to Solve Your Clients' Problems... Nov 05, 2020

    Around 1,800 years ago, the Roman emperor Marcus Aurelius noted: "What stands in the way becomes the way."

    Whatever problem you are facing right now has the seeds of it’s solution within it.

    To be a great coach do NOT try to solve your clients’ problems. Instead help them to live into bigger challenges...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8:EP05: The Worst Night of My Life. Ever. Oct 29, 2020

    This episode is about the worst night of my life. Ever.

    And it happened just the other day.

    Before bed, I took a medication, and for about half an hour everything was fine, as I tucked in the kids and read them a bedtime story. Then something began to change... I didn't feel good and I lay down next to Monique. I didn't want to worry her but after a few more minutes, something began to feel seriously wrong.

    My vision was confused and then my arms and legs started to twitch and I couldn't stop them. I could no longer speak clearly. And then my face started making involuntary movements and twitching, too.

    I was seriously scared. I asked Monique to call 911. And after that it got very blurry.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8:EP04: 3 Counterintuitive Rules to Being a Great Leader Oct 22, 2020

    My first leadership role was thrust upon me at 10 years old; when I was made School Captain of my primary school. I had no idea what leadership even meant. And I have been making mistakes as a leader, ever since!

    What I’ve discovered—and I am going to teach you today—is that there are 3 key, counterintuitive rules to being a great leader:

    1. The Reverse Golden Rule
    2. The Diamond Rule
    3. The Snowflake Rule

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8:EP03: The formula for Exponential Success Oct 15, 2020

    Today, I am going to teach you a formula to turn huge dreams into reality:

    1. Dream Big
    2. Take Tiny Steps
    3. Think Long Term
    4. Success is an inside-out journey
    5. Keep Going
    6. Do the opposite
    7. Seek an elite community

    And I am going to share my insights from watching my wife, Monique DeBose create exponential success in her life as a performer. What most people don’t see, is that—like all successful people—Monique has faced roadblocks, challenges and criticism along her journey. It’s been hard. But the secret is that the biggest roadblocks, challenges and criticisms you’ll ever face are the ones on the inside...

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8:EP02: I’ve spent my life playing Robin, looking for Batman Oct 08, 2020

    I was a fearful child. I’ve been a fearful man. And I’ve spent much of my life covering it up by doing all I can to look confident on the outside, whilst feeling deeply insecure on the inside. I’m afraid of not being liked, of running out of money, of dying before I see my kids grow up, of telling Monique what I really, really want, of aiming too high, of failing, of looking bad, of getting NOs…

    But I have learned that FEAR IS A MASK FOR DESIRE. And when a client asks me to help them get rid of a fear, I’m far more interested to find out what they really, really want. Underneath fear is desire. It’s what their fear is holding them back from.

    Today's episode is a reminder to hide nothing, to hold nothing back, to serve not please and to speak your truth—no matter what.

    Love. Rich

    PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S8:EP01: Where’s your high pressure community? Oct 01, 2020

    Leadership is lonely. Often very lonely. It’s why I created 4PC. Selfishly. For me. So, I didn’t have to feel quite so alone. So, I could be surrounded by fascinating people. So, I could have people in my world who inspire me. 4PC is a high-pressure environment. We’re surrounded by people who are where we want to be in at least one area of our life. We are each forced to compete higher than our skill level. In today's episode, I am going to take you through 6 powerful tools that I recently taught to the coaches and leaders in my high-pressure community.

    Love. Rich

    P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S7:EP06: Provocative Questions Series: "What would make this..." Sep 24, 2020

    "If you’ve followed my work for a while, you might be able to fill-in-the-blank on this one!

    In the fifth video in this series, I’ll share the question I use most often to begin my coaching conversations.

    Remember — Let your clients tell you what they would most love to create!

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S7:EP05: Provocative Questions Series: "Holy [bleep], Rich!" Sep 17, 2020

    "I’m mixing things up a bit, today.

    Technically, this isn't a question, but it is a powerful and provocative tool to add to your arsenal.

    In today’s video, you’ll learn how to help a client powerfully envision their future and bring it into the present.

    I'll also tell you a story about how I help my clients create (and achieve) Impossible Goals.

    Language is powerful. And generative language has the power to change your life.


    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S7:EP04: Provocative Questions Series: "What are you afraid of?" Sep 10, 2020

    The job of an extraordinary coach is to provoke their clients.

    The word "provoke" or "provocative" often has a negative connotation. It means "to annoy" and "to irritate." But, if you trace the word back to its Latin derivation, to provoke means "to draw forth."

    And that's the job of an extraordinary coach. To draw forth their clients. To draw out their genius.

    In the third episode in this series, I’ll share two more of my favorite questions. And these two relate to fear.

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S7:EP03: Provocative Questions Series: "What do you want?" Sep 03, 2020

    Extraordinary coaches don’t answer the questions their clients come with — they help them live into more powerful questions.

    In the second episode in this series, I’ll share my favorite pair of very simple questions.

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S7:EP02: Provocative Questions Series: "What are you tolerating?" Aug 27, 2020

    Most coaches think their job is to answer the questions that their clients come to them with.

    But, an extraordinary coach knows that’s not their job.

    The job of an extraordinary coach is to challenge the questions their clients ask. The job of an extraordinary coach is to help their clients live into better questions.

    Over the next couple of weeks, we’ve got a new series of provocative questions to challenge your thinking (and your client’s!).

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S7:EP01: Provocative Questions for High Performers Aug 20, 2020

    A client of mine runs a multi-million-dollar business.

    She’s respected by everyone in her field, yet she once said to me,

    “I could do this with my eyes closed. I want something more.”

    And then she went on, “I’m not lonely, but I’m very alone.

    There’s no one else I dare share this with but you.”

    One challenge of being a high performer is that you can be surrounded by people whose only mission is to say “yes” to you, who want to make you feel good, or say what they think you need to hear.

    As a coach, one of the gifts you can give extraordinary high performers is to create the safety for them to really speak their truth.

    In return, to have the kind of coach who is willing to hide nothing and hold nothing back, is a very unique experience for extraordinarily high performers.

    The team at WBECS invited me to give a presentation about coaching high performers.

    Well, I don't 'teach' and I don't do 'presentations', I told them.

    But I do coach.

    We're in. They said.

    So that's what I did. I coached.

    And I drew out some powerful distinctions from an extraordinary high-performing woman.

    Here we are...

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. Download my FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

    S6:EP09: "I've got your back" Aug 13, 2020

    Shermain's secret as a leader and manager is that since his childhood he's been known for keeping people safe.

    He's built a reputation in just 4 words: I've got your back.

    I draw out the secrets of his clients – their struggles and their dreams. And I leave him speechless...

    What are YOU known for?

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S6:EP08: "Stratospheric CEOs" Aug 06, 2020

    Georgie's clients perform at such a high level, they are beyond the realm of where most leaders live. A handful of her clients, between them, have a market cap of $150 Billion. In today's episode I am going to tell you the secret to enrolling the leader of a billion dollar corporation as a client. If you are bold and willing to speak your truth, it's easier than you think.

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S6:EP07: "Quiet Leadership" Jul 30, 2020

    Praveen coaches brilliant leaders in the tech world. But he feels like he is hiding. He feels like he's in a place of comfort as a coach. He feels that he's not really stepping up as a leader. I draw out a distinction that shifts everything for him, based on a 2,500 year old quote by Lao Tzu: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves..."

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S6:EP06: "It stopped me in my tracks..." Jul 23, 2020

    When I first met Jermaine she told me a secret. She'd invested $35,000 in courses and with marketing 'experts' to build her coaching business. With all that money invested, she hadn't got a single paying client. I coached her to become a 'secret agent of coaching' in her company. She now coaches her boss and her boss's boss. She's known as the go to coach in her organization.

    In today's conversation, she asks me to help her build a community. But you know I don't play that way! Instead, I draw out of her a childhood story of trauma and struggle. A story that has informed who she is and what she does for the past 30 years. From that place, she has a TRULY powerful mission...

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S6:EP05: "A Year of Questions" Jul 16, 2020

    Niiamah is a man who loves complexity. He was an actuary. Then he worked for one of the top consulting firms. Then he became a coach. In this episode we talk about what it means to be a Thought Leader. We distinguish the two elements of thought leadership– thinking and leading. And we discover that becoming a thought leader is far less complex than he imagined.

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S6:EP04: "What are you terrified people will find out?" Jul 09, 2020

    In this episode, I draw out Bob's story. It's a story so powerful that it moves both of us to tears...

    In fact, Bob shares with me a secret he has hidden from the world for 45 years.

    As you listen, ask yourself, What are YOU hiding from the world? What are you terrified people will find out?

    When you are a powerful coach, it's often the things that scare you to share out loud that are what has your clients want to work with you...

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S6:EP03: "What do people NOT know about you?" Jul 02, 2020

    Kimberly has been a professional coach for 2 years but she was a senior executive at a Fortune 7 corporation for 21 years.

    I help draw out Kimberley's superpower. It's a gift that allowed her to lead teams of thousands of people. And now it will be her gift as a high-level coach.

    As you listen, reflect on the question "What do most people not know about YOU?"

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S6:EP02: "A Diamond in the Rough..." Jun 25, 2020

    Daniel is a Police Officer. He's a man of deep faith. He's African American. He's a coach. And he's an athlete. And in this episode I tie all of these together, as I draw out his story and help him to craft the story of the NEXT stage of his life. When he was young, Daniel's father said a few words to him, that changed his entire life. And before we end, I say a few words to him that will help him create his life as a coach...

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S6:EP01: The Manifesto Jun 18, 2020

    Almost 10 years ago, one of my coaches shared with me a tool that has changed my life. I call it a Manifesto. It’s the tool I use to “create” myself every day.

    I've been working on this for almost 10 years. I read to myself – sometimes out loud – almost every morning. I've shared with almost no one other than a handful of clients, over the years. And at my recent intensive, I took a risk and shared it out loud. And in this episode I am going to share my Manifesto with you...

    ========

    A CREATED WORLD

    The theme of this new podcast season is “A Created World.”

    Most people live in a “Reported On World” – life happens to me… things are challenging… my wife is mean… my boss doesn't like me…

    A few, rare people live in a “Created World.” Whatever happens, they are at choice how they respond to the world around them.

    The Manifesto is a tool I have used to work on myself year, after year, after year, to create myself as the person I've become.

    It's a never ending process because the person I am today is someone who's growing into the person I'll be tomorrow.

    You’ll hear me get very moved at the end of this episode because I don't normally share this with anyone else.

    So, enjoy this season, as I coach people around how they create themselves for what's coming next in their world and in their life.

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S5:EP10: "It's time for you to be a thought leader" Jun 11, 2020

    Vicki is a consultant to companies that range from start-ups to a $500 Billion corporation. What I see in Vicki is that with 20 years or more behind her of expertise in working with high-level leaders in organizations, it's time for her to start sharing her gifts. That looks like, it's time for her to be a thought leader.

    In this conversation, I teach her 3 tools to draw out these gifts and insights that she has. I draw apart the two words: thought, leader. I help her understand how to get deeper into both of those. By the end, she is ready.

    If you want to step into thought leadership, listen to this episode and start using these tools immediately. You are so much closer than you imagine. The world needs your message.

    After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Love. Rich

    S5:EP09: "I'm tired of being a best kept secret" Jun 04, 2020

    Mandy has a PhD from Cambridge University. She has been involved in investment banking for over two decades. She coaches high caliber clients in the world of private equity and investment banking.

    And, she’s frustrated. She’s tired of being a best kept secret.

    I ask a single question that takes us deeper and deeper and deeper into the solution of the struggle that Mandy’s in.

    After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Love. Rich

    S5:EP08: The Four Stages of Transformation May 28, 2020

    There are four stages of transformation:
    1. Separation
    2. Initiation
    3. Transformation
    4. Transmission

    Transmission is when you become a guide and start to help others to become heroes. Today I have a conversation with Hayden around how he steps into the highest level of transformation - the mastery level.

    Sometimes as a coach your job is to simply create space and the clients will come to their own insights. And, that's precisely what happens in this conversation. And, I have mine too at the very same time.

    After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Love. Rich

    S5:EP07: Stand out! May 21, 2020

    Laurie has never felt like she fit in. She didn’t fit in as a child, as an actress or as a successful copywriter.

    Yet our biggest gifts often come from the place where we struggle the most. And today, I coach this incredibly creative woman to turn her struggle into her gift as a coach.

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S5:EP06: Don’t answer your clients' questions… May 14, 2020

    Today I’m coaching a former Navy SEAL. The job of a great coach isn’t to answer their clients, questions. It’s to help create more powerful questions for them to live into.

    Christopher has an interesting question and it’s tempting for me to answer it but I pull back to look for the bigger context.

    In this short episode you get to see the power of coaching for insight. An insight can happen in a moment. And then your life is changed for ever...

    Love. Rich

    --

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Bonus: Leading Businesses Through Uncertainty May 12, 2020

    Vicki Shillington has over 20 years experience as an executive at a Fortune 50 form. She's been a consultant at one of the "Big Five" accounting and consulting firms. She's built a reputation for leading transformation for Fortune 500 companies. She's an expert in positive psychology. And she's known for speaking her truth to high level leaders. Her clients include a $500 billion dollar corporation. And she's regularly called on to consult with start-ups (one of her passions).

    Her company has created a model to lead businesses through the current economic uncertainty. She shared it with us in 4PC and blew us away with her thinking, her insights and her ideas. So, I asked her if she'd be willing to share these ideas with my whole community.

    This will support YOU. And it will support YOUR CLIENTS.

    The model you will learn has 3 phases – Chaos, Acceptance and the New Normal. As a leader, it's essential you identify which stage you're in, which stage your business is in and which stage your team is in.

    You need to show up differently as a leader, in each stage. You need to make different decisions and take different actions, in each stage. And you must communicate differently with team members who are in another stage to you, otherwise you'll upset them and even lose them.

    If you're a coach this is an incredible tool for you. And it's an excellent tool to guide and support your clients.

    Love. Rich

    PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    S5:EP05: "I Was Born For This..." May 07, 2020

    Coaching powerful people is interesting… because when they have an insight, there's nothing more you need to do. You don't need to help them create a 27 step action plan or to hold them accountable. They are good to go.

    Matt is a powerful leader who knows how to support others, in challenging circumstances.

    I coach him and – within 10 minutes – he has an insight that gets him so clear, he's good to go…

    After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Love. Rich

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S5:EP04: "High-Touch Vs. High-Tech." Apr 30, 2020

    If you do what everyone else is doing, right now, you'll get the same results as everyone else…

    Shelley is a high-level leader but at her heart, she's a rebel. So, it's ESSENTIAL that she does things differently. But it's important that YOU do things differently, too.

    After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Love. Rich

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S5:EP03: "Leadership Lessons From Barack Obama." Apr 23, 2020

    In 2007, Angela met a very inspiring man. A year later, she quit her job to help this young Senator, with an unusual name, run for President. People told her she was crazy.

    When Barack Obama became President of the United States, she spent 7 years in the White House, as his personal aide.

    In this coaching session, I break the coaching ‘rules’. I step into leadership. I tell her what I think.

    I tell Angela to stop being selfish. It's time for her to share the leadership lessons she learned sitting next to and observing one of the most fascinating presidents in recent history…

    What's the message that YOU are not sharing?

    After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Love. Rich

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S5:EP02: "I'm Carrying the Burden Alone." Apr 16, 2020

    Imagine running a company where your clients are seniors and your business generation happens almost exclusively through live events. And then there's a pandemic…

    Welcome to Catherine's world. She's exhausted, and it feels like she's carrying this burden alone.

    Within 3 minutes of coaching, she has an insight that's so powerful, we both know we're there. Shortest podcast episode ever!

    I tell our editor to cut and Catherine and I start to chat. And in those next 2 minutes, she has another really powerful insight. So I asked them to leave that in the recording.

    When you coach around insight, everything can shift in a moment. Life looks one way, something happens, and then everything is different…

    After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Love. Rich

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    Bonus: Excellent Decisions Apr 14, 2020

    For 21 years, Robert McPhee has been a trusted advisor to high level leaders, CEOs, Directors and Board members. His company is called Excellent Decisions. He was Director Of Training for Jack Canfield Companies for almost 5 years. And he is a Founder/Founding Member of the Transformational Leadership Council and the Association of Transformational Leaders.

    Robert invited me on his podcast and I said yes. But when we started the conversation, I switched things up on him...

    I said "Robert, I can do a good interview but my Zone of Genius is coaching high-level, successful leaders – like you. I am gifted in supporting the kind of people who don't need support. I see things most leaders can't see – and I am willing to say the things most people aren't willing to say. Let me coach you, live on your podcast..."

    I know Robert is a gifted coach and leader because he only hesitated for a moment before he said yes...

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S5:EP01: "What's Your Biggest Challenge?" Apr 09, 2020

    When times are challenging you only need to ask your clients a single question, “What's the biggest challenge you're facing right now?”

    Join me, as I coach a former Vice President of a relationship marketing agency. She's also a board member, advisor and angel investor.

    Learn how to create clients in challenging circumstances…

    After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it.
    https://richlitvin.com/contact/

    Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back.
    http://richlitvin.com/playbook

    Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

    Love. Rich

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S4:EP05: "What makes you different?" Apr 02, 2020

    You must not be afraid of the things that make you different.

    In fact, what you imagine might repel people is often the very thing that has your clients seek you out and want to work with you...

    Listen to me draw out Tutti's story. She's a fascinating woman. And, as you listen, reflect on what makes YOU different..

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S4:EP04: "The gifts in your struggles..." Mar 26, 2020

    Ashley had a 20 year career in marketing. She worked with large organizations such as the NBA and Amazon.

    Great marketers are great story tellers. But our own story is so close to us that it's really hard to see.

    Until today, Ashley had never seen the gifts in her struggles. I draw out her story to leave her with a really powerful way to tell the world who she is and what she does.

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S4:EP03: Serve, Serve, Serve Mar 19, 2020

    This episode is called Serve, Serve, Serve because that's how we will come through these trying times...

    500 people from my community joined me live on a Zoom call, called Leading in Challenging Times.

    We recorded it and now you can join me as I share the best principles I've learned from over 2 decades of leadership, sometimes in very trying circumstances.

    You'll hear me teach 14 concepts to support you to lead (yourself AND your clients):
    1. The importance of check engine lights…
    2. How to be your own best client…
    3. Helpers high – how it works and how it can help you…
    4. The power of love – how to build trust and show compassion…
    5. Setting your compass – values-based leadership…
    6. Leading by receiving…
    7. The importance of ritual…
    8. Stumbling on happiness…
    9. WWRD?
    10. You've been here before…
    11. A power greater than yourself…
    12. Building your support team…
    13. The power of long-term thinking…
    14. Focus on your clients‘ clients…

    Please message me at hello@richlitvin.com to tell me your biggest insight – and how you will apply it.

    And please share this episode with a friend.

    Much love.
    Rich

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S4:EP02: "You CAN'T do it..." Mar 12, 2020

    Chris Frolic was a really famous DJ in the 1990's. Later he built a business that made millions of dollars.

    You’ll hear me draw out Chris' story. And you'll hear me give him 4 words that light him up and literally make him speechless.

    As you listen, answer the questions for yourself. See if you can get to the heart of who you are and what you do...

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S4:EP01: "A story that makes you say, Wow!" Mar 05, 2020

    Corrine is an extremely successful entrepreneur. But it doesn't matter how successful you are, you can't see your own gifts.

    I help Corrine see the impact she had had in her career and she is literally moved to silence. All she can say is "wow."

    There is such power being able to draw out your clients' stories...

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S4: Intro: A powerful story.... Feb 27, 2020

    I'm extraordinarily good at helping high level leaders become high level coaches. And I often see successful leaders struggle as they become coaches. You see, they often dismiss all their prior leadership experience.

    In Season 4, I draw out my guests' stories in a way that empowers them to articulate who they are in the most powerful way possible.

    Imagine you could tell stories so powerful that your clients say, Wow... Imagine you could look in the eyes of a client – and instead of feeling like a new coach – you could say, I've been doing this my entire life... Well, you can. Enjoy Season 4.

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP11: "Hell yes. Hell no. Maybe" Feb 13, 2020

    Today I coached Catherine. Catherine is a member of 4PC, she is a top performer, she is an estate attorney by background, and she has a business that makes millions. She is really making an impact on people's lives, helping them create an amazing future for themselves and their children.

    She has had a taste of coaching and loves it! But she is sucked into those things that drain her of energy in her business. So, I teach her a tool that I call "Hell yes. Hell No. Maybe."

    It will transform her business, it will transform her leadership team, and it will transform the life of all of them as they get more and more away from the "hell nos" and more and more into the "hell yeses" for their life and their business.

    I tell her a story too about another tool called "the avoid at all costs list," which is a game changer. She has this insight that has her say "wow," and then we are there.

    Enjoy.

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP10: "I made over $90 million in sales but I was struggling to get clients..." Feb 06, 2020

    Today's episode isn't a coaching session. It's a very honest conversation with one of my Protégés.

    Before becoming a coach, Mark Silverman generated over $90 million in complex tech sales in the corporate world and worked at numerous rapid growth startups.

    He sought me out as his coach and he became a member of my community.

    Mark is now making over $200K a year as a coach and working with dream clients. His first book sold over 50,000 copies and he is working on his second. However, it definitely was not always like this.

    Once he began working with me, he quite quickly created a 6-figure income but that didn't cover the expenses of his former lifestyle. And he went through quite a challenging time for a while.

    Listen to the end and you’re here Mark share about the frightening moment when he realized he was spending more money from cashing in his 401(k) than from coaching income…

    Mark asked me if he could share the – very raw and real – ups and downs of his story with you and I immediately said yes.

    Most coaches I meet who have come from the corporate world are very clear that they want to leave it behind. But a handful still love the world they come from and Mark’s success as a coach transforms the moment he has the insight, “I love wearing a suit. And I love to work in glass buildings!”

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP09: "How do you run 120 miles?" Jan 30, 2020

    This was fascinating. In today's episode you are going to hear me coaching Angela.

    Angela used to work for the United Nations, for UNESCO and she is based in Paris. She is a woman who has done extraordinary things in her life.

    She runs 180 Kilometer races, ultra marathons, almost 120 miles. She doesn't like to do things by halves. Even when she is taking on a mission she can't take on just one, she takes on a number at the same time.

    I coach her around her next big mission.

    It was really fun. Enjoy!

    --

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP08: "Do you make your clients cry?" Jan 23, 2020

    I begin every coaching session with two secret beliefs:

    1. You are far more powerful than you know. Especially if you've already accomplished things that impress most people.
    2. Tears are a release of emotion. And if I can create a safe enough space, my clients will cry when they share things with me they never shared with another living soul.

    I begin this coaching session with one of my favorite coaching questions: “What would make this an extraordinary conversation?”

    Kristen's reply was intellectually engaging but I couldn't feel her. So, I know we need to dive deep...

    Like all my clients, Kristen is a top performer with a track record of success. She’s a retired television executive who founded a non-profit that has brought clean water to over 100,000 people in developing countries.

    And as I dive in, Kristen shares things with me that she’s never shared before. In fact, she’s moved to tears. She leaves the conversation with an insight that will make a massive impact in her life and in the lives of her clients.

    As you listen to the conversation, pay attention to two things:

    1. The moments of insight on my client's side.
    2. The moments on my side where I choose when to dive deep. What do you notice about what I see, hear or feel that give me clues in which direction to go?

    Please share your insights with me.

    And let me know where you are more powerful than you know...

    Links to resources:

    The Prosperous Coach


    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP07: "A life changing phone call" Jan 16, 2020

    A single insight can completely change your life, and that insight can come in many forms. Rich’s came in the form of a phone call, a phone call that he duplicates for his client today. Luisa is a consultant and understands business at the highest levels. Her hope is to work with Rich on the idea of doing something fun and big while using her genius. Rich shares a story about the phone call that saw him commit to something fully though he knew nothing about it. By turning their conversation into that phone call, Rich is able to give Luisa a sense of mission and a way to give back. Her one moment of insight has her on a path and nothing can stop her!

    In today’s episode:

    • Doing whatever it takes when you are committed to something
    • Rich’s life-changing phone call
    • Bringing possibility to groups of people that don’t know it’s coming
    • Knowing that you don’t have to do the journey alone
    • Luisa’s life story and how she developed her beliefs
    • Being held back by the fears and the what-ifs
    • Who’s on the other side of the life-changing phone call
    • Allowing yourself to be moved so that you can move others

    Links to resources:

    The Prosperous Coach


    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP06: "A thousand dollar cheeseburger" Jan 09, 2020

    Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. Rich’s guest today, Shelley Paxton, has spent her entire career as a leader. Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. Her book is going to be published in January by Simon and Schuster, a mainstream publisher. She is wondering how she can craft the funnel for her business. However, Rich doesn’t like the word funnel, especially for a rebel like Shelley. So, he helps her to create a rebellious program by putting a thousand-dollar cheeseburger on her menu. Don’t know what that means? Well, Rich is going to tell you all about it! If you are crafting out a business and want to know what to put out as opportunities for people to work with you then this is really fun!

    In today’s episode:

    • What it means to be Chief Soul Officer of your own life
    • Creating a way for people to work with you even when your bucket is full
    • Importance of blocking off time for yourself
    • Separating from what society says you are supposed to do
    • Having a thousand-dollar cheeseburger on your menu
    • Why you shouldn’t be nervous about pricing when it is high
    • Reminding yourself that people will pay for what they will pay for
    • How limitation creates real value
    • The difference in strength between present-day self vs. future self
    • Recognizing your own zone of genius
    • Distinguishing between work that will drain us and energize us

    Links to resources:

    The Prosperous Coach


    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP05: "Where do I find interesting people?" Jan 02, 2020

    Building a coaching business or a community is like pushing a car, at first, the inertia makes it a really slow process, but eventually, the momentum will kick in. That’s right where Rich’s guest today, Richard, is sitting with his business. Richard is a consultant and a coach who has worked in tech for 20 years. He works with fast-moving business leaders who love complexity. Richard questions where he is supposed to find interesting people that he will love to work with. Rich is able to inform Richard of the truth, that he can go find the communities that they hang out in or he can create those communities himself!

    In today’s episode:

    • Creating communities slowly in order to build momentum
    • Deciding whether or not you’re in it for the long-haul
    • Pushing through the nos to get to the yes
    • Setting up your business to adhere to your strengths and weaknesses
    • Defining what people you are actually looking for
    • Finding where your ideal clients and past clients spend their time
    • Avoiding overwhelm when planning out your mission

    Links to resources:

    The Prosperous Coach

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP04: "10 X $100K clients!" Dec 26, 2019

    Success is great, sometimes even addictive. It sounds like a good problem to have, but that’s not really the case. Rich’s guest today, Eric, is feeling the effects of that addiction. After reading The Prosperous Coach, Eric took off before he even began working with Rich. He is seemingly living the coach’s dream, having a coaching business with 10 clients at $100k per year. Except, sometimes success hurts. He has all sorts of unique challenges because of the way he set his business up. Instead of helping Eric to reach his goal of doubling his revenue to $2M next year, Rich decides to give him a much bigger challenge that totally shifts the way Eric thinks moving forward. Remember, slow down to speed up, because a goal is a place to come from, not a place to get to.

    In today’s episode:

    • The only addiction in the western world that we praise
    • Bonding by sharing your pain with others
    • Putting a rider on the end of your goals
    • Coaching that we love vs. the business of coaching
    • Creating an investment vision to establish long-term power
    • How to look at goals as a place to come from
    • Getting potential clients back into that feeling of power before the proposal
    • Taking your business growth one conversation at a time
    • Identifying your big rocks and putting them on the calendar first
    • Giving yourself some upper limits around time in particular

    Links to resources:

    The Prosperous Coach

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP03: "What if your clients feel overwhelmed?" Dec 19, 2019

    With success comes the inherent need to continuously be successful, and when it slows down, that’s when overwhelm hits. Rich’s guest today, Alexis, is no stranger to overwhelm. Alexis in the movie business for a long time before creating a coaching practice of her own, helping other people grow and scale their businesses. Her coaching business has skyrocketed so quickly that she feels that she missed the struggles in her business and that’s why she’s stuck now. The thing to remember is that she hasn’t only been working her way here the past few years, she has been working her entire career to gather these skills.

    In today’s episode:

    • Recognizing the trials and struggles that have led you here
    • Blowing into your own sails when you should relax
    • Knowing when it’s time to take a breather
    • Putting yourself on a ban to take the pressure off

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP02: "I coach one of Einstein's relatives!" Dec 12, 2019

    Seeking others' approval and love is a desire that we are all born with. It’s only natural, but you can’t let it get in the way of showing your work to the world. Rich’s guest today, David, is literally related to Einstein. David is a successful entrepreneur and has been a coach for many years. He has come for guidance on how to get his book out into the world, but what he can’t see is that he is stuck inside his own head. Through an insight, David is able to get out of his head and into his heart.

    In today’s episode:

    • Moving to space where you don’t care about others loving your work
    • What impact that David wants from his book on the world
    • Impact of not living from your heart
    • Knowing the ripple effects of your actions beyond your own life
    • Reminding people that they have the ability to do it themselves
    • Allowing yourself to be moved so that you can move others

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP01: "On the other side of burn out" Dec 05, 2019

    Successful leaders, successful entrepreneurs, and successful coaches are often running on empty and they can’t see it. Rich is able to help his guest today, Ngan, realize that she is burnt out and discover what she really needs. Ngan has been a successful business owner for many years and she’s transitioning into being a coach but doesn’t seem to know that she is burnt out. In this short conversation, Ngan has an insight that allows her to face the guilt and fear of slowing down.

    In today’s episode:

    • What Ngan desires on the other side of her coaching transition
    • Shifting the mindset of the Vietnamese community
    • Creating space for yourself and others to recover and dream big
    • Dealing with the guilt that comes with slowing down
    • That moment when you need to stop working so hard in order to accomplish more
    • Negative effects of burning out

    Links to resources:

    The Prosperous Coach

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S2:EP08: "What Do You Do?" Nov 28, 2019

    What do you do? We get asked this question all the time. It’s an overwhelming question, but there are very powerful ways to answer. People want to put a label on who you are. You don’t have to play their game. The important thing to remember as a coach is that coaching is a tool, not a title. Use coaching as a part of your answer, but do not identify as a coach!

    In today’s episode:

    • Answering the question that you wish you had been asked
    • Using stories to make others curious and interested
    • The dark truth about leadership and success
    • Creating a filter when you answer that question

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S2:EP07: "Double your fees. Then double them again!" Nov 21, 2019

    There’s no secret that making a career change at the top of your game is an incredibly exciting and scary thought. Consciously leaving a successful career means that somewhere inside, you are searching for the person that you want to be. If you are willing to sacrifice the time, money, and energy to go through the J curve of business, then you can do, “scary.” Once you can do, “scary,” then you can finally figure out what you are worth, so don’t be afraid to charge that amount of money!

    Prior to becoming coaches, Kyle was a high flying executive who worked 80 hour weeks, Aaron's career was focused on social justice, and Alex produced events that generated millions in revenue in the trade show field. They are each on the search for what they want to create. Rich is able to help Alex identify his dream client, Kyle start to dream about a mission so big that he could make a massive impact on the world, and Aaron let go of being so serious and fear-driven. Once you realize what you really want, then you realize that it’s there for the taking.

    In today’s episode:

    • Making the shift into something that completely terrifies you
    • Finding yourself in the J curve of business
    • Having more on your plate because you know how to do more
    • Recognizing the real power in hell yes and hell no
    • Reaching the sense of freedom on the other side of emotion
    • Figuring out what to charge for the value that you deliver to people
    • Deciding what’s next once you reach your goals
    • Focusing on the legacy that you want to leave behind
    • Looking for a certain mindset in your ideal clients
    • Pinpointing the dark side of our gifts
    • Learning what you can from your clients’ mistakes
    • Bringing in a sense of play to your coaching to expand your range

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S3:EP06: "You selfish bastard..." Nov 14, 2019

    It’s not what you’re doing; it’s who you’re being when you’re doing that. There’s only one way to do it, whatever “it” is, and that’s your way. Every single one of us is a unique human being who has our own way that we can be successful in our own right, and we can do it that way better than anyone else. It’s hard to realize this because of all of the self-limiting beliefs that are rooted in pressures from social media. Rich’s clients today, Rene and Dan, are having a hard time creating their path in a way that’s genuine to their own person.

    Rene took a brave step when she decided to become a professional coach just 2 years before she was set to retire from a 28-year successful corporate career. She came seeking permission to pursue her own path. Dan spent most of his career rehabilitating some of the most dangerous and violent criminal offenders in the world before he became a coach. He was searching for the reason why he was not doing what was most important to him. Rich is able to mess with their thinking to the point that they experience their insights in heavy silence.

    In today’s episode:

    • Getting caught up in other people’s highlight reels
    • Building a business one relationship at a time
    • Allowing yourself to be moved so that you can move other people
    • Applying the 80/20 rule to your clients and business
    • Where most addictions and fears really come from
    • Being selfish with what we truly have to offer to the world
    • What it’s like walking around with self-esteem issues
    • Making your “avoid at all costs” lists

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S2:EP05: "It's meant to be hard" Nov 07, 2019

    There are thousands of books out there on how to be successful, but the problem is that once you win the race, there’s a tendency to still feel empty on the inside. Once you have reached that pinnacle as a top performer, acknowledgment starts to make you feel lazy. What you don’t realize is that you are so in the zone that this work is effortless for you. Your goal should be to feel lazier as your career goes on. Rich’s guests today, Kacey and Briony, are struggling with these fears.

    Kacey worked for a decade as a professional opera singer and actor across the globe. Now she is a high-level executive coach, with clients at Google, top TV networks, and on Broadway.

    Briony was a lawyer who appeared to have it all but on the inside, she felt empty. Leaving all that behind, she went on a journey of personal growth before setting up a coaching business to support high achievers – and those on their way. Remember, this whole rat race is meant to be hard. So when you do something great it’s okay to let yourself win!

    In today’s episode:

    • Feeling like you’re not fully committed even with great success
    • Experiencing the feeling of laziness when receiving acknowledgment
    • Letting yourself be happy without guilt when experiencing success
    • Where our instinct to look out for danger comes from
    • Knowing that the journey is meant to be hard
    • Allowing life to get better and better every day
    • Being at peace with the way that you do things
    • Hearing yourself through all of the noise on social media
    • Beautiful aspects of creating word-of-mouth businesses

    Links to resources:

    The Big Leap

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S2:EP04: "What if I fail?" Oct 31, 2019

    Sometimes in the business world, less is more. You can’t possibly expect to be great at a million different things, so trying too much at once can result in failure. Remember, money can be the most creative expression of your creativity. Failure is inevitable and needs to happen in order to learn. Don’t be afraid to fail. Rich’s guests today are dealing with their own personal struggles as they transition into the coaching world.

    Sarah got her Ph.D. in archaeology only to make the move to Portugal, meet the love of her life, and launch a coaching business, which is now oversubscribed. For some reason, she has forgotten just how brilliant she actually is. Tony served as a financial leader for a billion-dollar corporation before building his own financial consulting business. He is struggling to figure out how to bring his genius to his own business. Monica became a manager in the corporate world at 28 years old. For more than 13 years, she was a successful leader in an Austrian bank, yet she is being held back by her fear of failure. Each one will experience their own insight and realize how powerful they really are.

    In today’s episode:

    • Imposter syndrome and the fraud paradox
    • Believing everything positive that anyone ever says about you
    • Looking to make an impact on your clients’ lives every day
    • Focusing on putting stuff out into the world to see where there is interest
    • Using money as the greatest expression of your creativity
    • Treating yourself as a client in order to change your world
    • Remembering to create for yourself what you do for your customers
    • Giving credit to past failures as stepping stones to where you are now
    • Knowing that is okay to fail
    • Why we as humans are very poor at estimating time
    • Falling into the trap of thinking that you have to set goals
    • Gentle reflection in the time between conversations

    Links to resources:

    Essentialism

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/


    S2:EP03: "The Power of A Man Ban..." Oct 24, 2019

    There’s no secret that making the switch to an entrepreneurial coaching career comes with a great amount of risk. The inevitable drop in the bank account will undoubtedly dampen a coach’s spirit, but to be successful in this game, one cannot measure their progress based on the amount in their bank account. Insight is just the first step on the way to creating your dream life. All of Rich’s clients today are making an uncertain and long transition into a coaching career in search of that dream life.

    Deborah was the COO for one of the largest local non-profits in the US where she consistently built top-performing teams. As the Chief of Staff to a VP at Google, Eric has helped grow their business past $100 billion. Angela just quit her 6-figure consulting business in search of a change. Each of them has a powerful insight moment when they get very still. The sound of insight is often silence...

    In today’s episode:

    • Measuring success based on something other than the bank account
    • Blessings that come with being fired
    • Reasons that every part of your body is screaming, “This isn’t safe!”
    • Looking inside for the real answers
    • Differences between a motivational coach and a transformational coach
    • Questioning where your apathy comes from
    • Knowing when you don’t need a client and can breathe
    • Implementing a temporary ban and what benefits come with that
    • Recognizing the opportunities around you all the time

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S2:EP02: "I Believe in You..." Oct 17, 2019

    In life, it can feel like we are being pulled in 10 different directions at the same time. It can be stressful choosing which part of yourself to identify with. Well, what if you didn’t have to choose at all? Rich’s guests today, Manjeet and Jordan, are dealing with that struggle in their lives right now. Manjeet has been a consultant to some of Britain's top retailers for over a decade. Jordan has won awards in the advertising industry for her work. Both of them have transitioned into coaching. It can be scary making this shift in your life, especially when you have a family that you need to provide for. Coaches make the mistake of saying yes to coaching to anyone and everyone. Don’t jump into these relationships without asking the right questions. More important than any factor is your belief in yourself. You must believe to the core of you that working with you will change your clients’ lives. You can do it!

    In today’s episode:

    • Looking at the different parts of your life as 2 parts of the same person
    • Searching for the authentic version of yourself
    • Being a secret agent of coaching in your industry
    • Framing your conversational tools in order to get your clients excited
    • Changing client mindsets by understanding human behavior
    • Navigating the emotional roller coaster of life and entrepreneurship
    • Asking the right questions when vetting your potential clients
    • Calling it what it is to avoid any guilt on your end and help them relax on theirs
    • The true definition of consulting
    • These are the most powerful words in coaching

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/


    S2:EP01: "The Power of The Status Quo" Oct 10, 2019

    Rich loves his job because he gets paid to dig around in people’s minds. More specifically, he helps people change their view and path in life by guiding them to shift their mindset. Rich has the pleasure of helping two people, Matt and Cathy, to shift their mindsets. Matt is a former VP at a major sports league who he has created multi-million dollar deals. He is looking for value in his time and to find belief in himself. Cathy is a former head of digital marketing during a 14-year, 6-figure salary career in the corporate world, a cancer survivor, and an all-around giver. Being the giver that she is, asking for that monetary value for her coaching services has become a personal struggle for her. Rich is able to shed some light on their greatest competition, the status quo, so that they experience their own moments of insight. These insights will undoubtedly change the futures of their coaching businesses.

    In today’s episode:

    • Matt’s desired aspects for his future coaching business
    • Expressing the value of your time to your clients
    • Making up stuff about numbers in your own head
    • Coming from a place of compassion and sharing in coaching
    • Giving, taking, and matching in life
    • Selling clients on the experience of coaching
    • Spending too much money to learn about coaching instead of the business of coaching
    • Why they are not saying yes
    • Competing with the status quo
    • Asking powerful questions in order to vet clients
    • Committing to staying in your own zone of genius

    List of resources:

    Give and Take

    Here's a powerful article on the difference between coaches who succeed vs coaches who struggle: https://richlitvin.com/successful-coach-or-struggling-coach/

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP10: "Stop Asking Permission" Oct 03, 2019

    Most of the time what we're afraid of is what we imagine other people will think. The funny thing is, that is the last thing we should worry about. There’s only one person that you have to live with for the rest of your life, and that’s yourself. Do not let the fear of what others think of you stop you from living before you die. More importantly, if we can learn to ignore ourselves, we can do anything we want. In this podcast, Rich tells a short story by Dave Trott to set the scene for Season Two of 1 Insight.

    In today’s episode:

    • The Jane Juska story
    • What stops us from being more daring
    • Learning to ignore ourselves

    List of resources:

    A Round Heeled Woman

    Predatory Thinking

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/


    S1:EP09: “The dark side of your gifts..." Sep 26, 2019

    Our gifts are what make us unique and who we are, but every gift we have has a dark side. There are inevitable consequences of what comes so naturally for us. People may just not be ready to benefit from your gifts. Rich’s guest today, Margaux Thévenin, was once in charge of the worldwide marketing strategy for an organization with a half a billion-dollar revenue. She came looking to prioritize her actions, but Rich serves his clients by not always listening to the first thing that they say. Today, he was able to look deeper and crack into Margaux’s real desires and needs. She had 1 Insight that caused her to go silent, then Rich gave her a powerful tool for speaking herself into the room.

    In today’s episode:

    • Struggling to identify who you really want to work with
    • Filtering demographics vs. psychographics
    • Headlining our professional accomplishments
    • Problems with the zone of genius
    • Where you should strive to take your clients
    • Navigating complexity and uncertainty to establish links for others
    • Learning to live with the dark side of our gifts
    • Establishing a connection between your mind and your body

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP08: “Your mission is to collect NOs..." Sep 19, 2019

    Throughout life, your mission should be to collect nos, because no one gets the yes that they are chasing without hitting adversity first. You can never reach that yes without those nos. Rich’s guest today, Chris Hunt, is on his journey to collect those nos. Chris is a forensic accountant who has assembled, organized and led international teams who have conducted high profile forensic accounting investigations across the globe. He's transitioned into coaching and the money isn't coming as fast as he thought. Rich challenges Chris before he can come in the door to collect those nos.

    In today’s episode:

    • Chris’s past experience with a support system
    • Paying attention to the emergency lights on your life dashboard
    • The only way to get better when chasing your challenge
    • Collecting your nos to get out of your head

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP07: “Fear is a mask for desire..." Sep 12, 2019

    Fear is often a mask for desire. When Rich hears that, he looks past the fear and tries to uncover the desire behind the mask. Rich was able to remove this mask with his guest today, Niki Parker. Niki works for the International Red Cross. She set up a coaching program for the World Economic Forum and created an online digital campaign that generated millions of dollars and raised awareness of the environment. Niki tried to sell her limitations and fear to Rich but he wasn’t buying it. Through 1 insight she is able to see that what she thinks is fear is, in fact, the energy she has for her greatest desires. She realizes that she is so busy that she hasn’t sat down to create her specific intentions to focus that energy Intention is powerful.

    In today’s episode:

    • Having “fear” of the next step
    • Breaking down sexy work vs. cash projects
    • The 4 steps to creating clients with a very simple framework
    • Connecting with and inviting people into a conversation
    • Giving people an experience with coaching
    • Performing the juggling act between dreams and reality
    • Balancing out the ups and downs that come with business
    • Why coaches would benefit from doubling their fees
    • Importance of setting your intentions
    • Knowing that a goal is truly impossible
    • Putting yourself into a community of successful and driven people

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP06: “Dr. Death Dies..." Sep 05, 2019

    At some point, it doesn’t hurt to think about the future, but thinking about your big mission can be scary and confusing. Rich’s guest today, Megan Hottman is an attorney who, at 29 years old, founded a law office that exclusively serves injured cyclists. She also races as a professional cyclist, has competed in several World Cups and was even featured on HBO Real Sports. Megan is a top performer on the cusp of turning 40 and is naturally wondering what’s next. Most people live into a default future, but when Rich challenges Megan, she is able to see through 1 insight that her future can be one that leaves an important legacy.

    In today’s episode:

    • Reaching out for input as to narrow one’s focus on what lies ahead
    • Finding the place where it would serve you to sit in the discomfort
    • Leaving a legacy that you get to choose
    • Looking at your own impact beyond the big wins and measurements
    • The inherent human trait of worrying about what others think of you
    • Creating your own world from the inside out
    • Determining the book that you are scared to write
    • Writing for yourself instead of writing for an audience
    • The most powerful words in coaching

    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP05: “You don't need clarity. You need space. Aug 29, 2019

    A single insight can take a lifetime of searching, or as you'll hear, sometimes a life-changing insight can come in less than 5 minutes! Rich’s guest today is Marli Watt. Marli is the Vice President of an International Pharmaceutical Company which manufactures products for very rare diseases. She's a very accomplished leader and heads up an international team of 60 people. She wanted Rich to help her get clarity on what's next for her but she quickly found out that clarity is not what she needed..

    In today’s episode:

    • Making it a priority to create space for yourself
    • The importance of taking care of yourself


    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP04: “You need to leave Facebook. It's killing you. Aug 22, 2019

    There is no boss more demanding than the one who sits in our seat. It can be quite intense to be an entrepreneur, especially when you have a burning drive to succeed. Rich’s guest today, Erin, is caught between the age-old struggle of when to be patient and when to hustle. Erin is a former Director at two different billion-dollar technology companies. She is making the transition from the high energy corporate world with benchmarks and people of similar mindset around, to the world of being an entrepreneur where she will be out on her own with only with no one else to hold her accountable. It can be scary to leave a familiar environment to head out into the unknown, even if it is killing you, but if you adjust correctly, you can succeed. Remember, what got you here won’t get you to where you need to go next.

    In today’s episode:

    • What we tend to underestimate and overestimate as humans
    • The moment-by-moment decision of patience vs. hustle
    • Making sure you have the right support network when going out on your own
    • Responding to a calibration issue when shifting the mindset
    • Tracking warning signs of burnout
    • Setting the bar higher for recreation to nurture yourself
    • Keeping the same mindset, even in the absence of certainty
    • Letting things unfold in the moment-to-moment
    • Erin’s experience simmering in the hot seat
    • When to er towards the side of inaction and sit in the discomfort


    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP03: "I've got new coach smell!" Aug 15, 2019

    Fighting for limitations is something that clients do all the time. As a coach, you need to challenge your clients by not allowing them to enroll you in that story. Parissa, Rich’s client, came in today with that fight for her limitations, but Rich didn’t bite. Parissa is an advisory board member in a female-founded AI startup with a track record of success in the corporate world. She believes that she has a “new coach smell,” and that has caused a tremendous amount of self-doubt. The important thing to remember is that if you have exemplified enough leadership in life then you are not new to coaching. It’s so easy to dismiss your background starting a new career but it’s a vital part of who you are. Remember just how powerful you really are. Don’t think you can do it, know you can!

    In today’s episode:

    • Hitting your audacious goals and breaking through self-doubt
    • Breaking down the new coach smell and why it’s not real
    • Parissa’s business journey and impact
    • Adding a new skill while knowing exactly who you are
    • Where Parissa’s block is coming from
    • Evicting those things that have damaged your spirit
    • Gaining richness in your life from the rock bottom moments
    • The 3 biggest issues in any organization
    • Why knowing the soft skills of business is vital to survival
    • Pinpointing the places where you judge yourself
    • Acknowledging the truths on the other side of the self-judgments
    • Using a goal as a place to come from rather than a place to get to
    • Practicing what you preach every single day


    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP02: "I'm trapped by my 'dream' job!" Aug 15, 2019

    Feeling stuck is never a good place to be, whether it is physically or stuck in life. Today, Rich is talking to his client, Scott, a situation just like this. Scott still has his ‘dream’ corporate job, serving as the Director of Leadership Development at a multi-million dollar corporation, with consulting gigs and coaching on the side. However, due to life circumstances, Scott has become trapped at that job and is looking for a way out. Rich wants to give Scott an insight into what life can look like for him and his daughter if he can balance his life and escape that feeling of being stuck. The problem with the rat race is that even when you win it, you’re still a rat. Create some white space on your calendar; that’s where the miracles occur!

    In today’s episode:

    • What changed everything for Scott as it relates to his career
    • Recognizing the difference between conventional and exponential success
    • Developing an exit strategy by finding a way to do more work in less time
    • Setting an example of a balanced life for your children
    • Creating more white space on your calendar for more creativity
    • How life can change so dramatically when you break away from “stuck”
    • Conducting a thorough audit of your calendar
    • Deciding what or who your “yes” is so that you know when to say no
    • Crafting out your ideal average day


    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    S1:EP01: "What's the book you are scared to write?" Aug 15, 2019

    If your life was to be translated into a series of books, they would be filled with ups and downs, relationships, and experiences, good or bad. You, the main character, would be on a search for your passion and mission in life. However, the most important chapters might be the ones that were never written. What’s the book you are scared to write? Today, Rich is joined by one of his clients, Andre, to talk about those chapters of life and quite literally writing his book. Andre built a successful healthcare business before making the transition into coaching and different forms of therapy. Right now he is working on writing his book on life from his own unconventional insights. Remember, just write, your voice will come!

    In today’s episode:

    • Andre’s search for his bigger mission in life
    • What Andre wants to leave as his legacy of change
    • Understanding the world of trauma and its microdoses throughout life
    • Writing the book that speaks to those who read it
    • Becoming very aware of your own mortality
    • Chapter titles acting like the language of your people
    • Importance of showing and sharing your work
    • Just write, your voice will come
    • Putting your message out there where it can really serve

    Links to Resources:

    Show Your Work


    For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

    EP00: Start Here Aug 08, 2019

    If you’re the most interesting person in the room... you’re in the wrong room.

    Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business owners to former Navy Seals. He wrote a book for coaches that has sold over 50,000 copies, by word of mouth. And he is the founder of a community of extraordinary top performers, called 4PC. Ultra-successful people are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs.


    Rich sees what most people cannot see – and he dares to say what most people would not say. And each week on this podcast, he will be challenging the thinking of high performers – from leaders in the corporate world, to successful entrepreneurs, to military veterans to high level coaches. 1 INSIGHT… because a single insight can change everything.

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