Show notes
How does a premium golf club outfitter recover 20,000 missed calls a year — and turn that pain point into a better customer experience across voice AND chat?
In this CX & AI edition of Inside the Win, Sam Nelson, VP of CX and AI at Telarus, sits down with Justin Shively of PolyAI to break down a real, closed customer win — and the practical lessons every Telarus technology advisor can bring into their own conversations.
🏌️ The Customer: A well-known premium golf club outfitter with ~160 global locations, handling 200,000+ calls per year.
⚠️ The Challenge: Roughly 10% of calls (~20,000/year) went completely unanswered — no voicemail, no BPO overflow, just lost revenue and a degraded customer experience for a brand that competes on exactly that.
✅ The Solution: PolyAI deployed agentic dialogue to answer every call, eliminate reliance on the BPO, free up full-time employees for higher-skill work, and — once discovery uncovered a hidden need — unify the experience across both voice and chat.
📈 The Results:
$135K ARR win (Phase 1 — North America only) Deal doubled in size after discovery revealed chat + global opportunities 6-month sales cycle, anchored by a metrics-driven proof of value A clear path to expand into global sites and new channels 💡 Key Takeaways for Tech Advisors:
Look at the opportunity in totality — ask about future state and vision. The voice-only deal grew into omnichannel and global once they asked the right questions. Get the customer's actual data — real benchmarks, workflows, and integrations drive a credible ROI (and are a perfect place to bring in Telarus). Define success up front — a mutually agreed proof of value with specific, accountable KPIs is what de-risks AI and gets deals closed. As a pure-play AI solution, PolyAI works irrespective of the customer's existing platform — no rip-and-replace, no vendor lock-in — making it easy to solve for high call volume, missed appointments, and customer experience gaps.
Bring Telarus into these conversations early. We'll help you explore the opportunity, shape the next steps, and bring the right supplier teams together.
👉 Subscribe for more real customer stories and practical, field-ready ideas from Inside the Win.
Chapters: 00:00 Intro — Inside the Win: CX & AI Edition 00:30 What PolyAI Does (Agentic Dialogue for Enterprise) 01:30 Meet the Customer: Premium Golf Club Outfitter 02:30 The Challenge: 20,000 Missed Calls & Lost Revenue 05:00 The Solution: Replacing the BPO & Unifying Voice + Chat 07:30 Expanding the Deal Through Discovery 08:30 The Sales Cycle & Proof of Value 10:00 Key Takeaways for Technology Advisors 13:30 Final Thoughts & How to Partner with Telarus