Arts

Brand-Side

Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.

Latest Episodes:

Creative Entrepreneurship: How Atlantic Agency Is Redefining Work Sep 26, 2022

Show notes

Sure you think about it: striking out on your own, building an agency that you want to work in as a creative, and shaping a vibrant and healthy work culture that is defined by purpose. But what does it take and what are the challenges? The rewards? Our guests today did just that after spending successful careers at some of the top agencies in the business. And they are building their agency…. from a boat in Brooklyn, NY.
João Coutinho and Marco Pupo have launched Atlantic-New York: a new, creative-lead agency working with brands like Prime Video and Yahoo. They have accomplished so much in their short tenure at the helm and they came to share their journey with us.
We discuss:
The evolution of their partnership and their international careers
Their genesis story of how they made the leap to start their own shop
The new agency- client relationship and pitch process they are working with
The future of the agency model and the challenges of entrepreneurship

Bringing the World into the Inclusion Age with Travis Montaque Aug 15, 2022

Show notes

How can meaningful inclusion make a measurable difference and create lasting importance? In media and technology this is as important as ever and driving economic inclusion for creators is the key to real success for the industry. The move to conducting business equitably is a progessive cycle and generates continuous re-investment in underrepresented communities.
This is exactly the life and work that Travis Montaque, CEO and founder of Holler and Group Black, is leading. He grew Group Black, a media collective,from 8 to over 200 companies in the first year alone. He lays out the how and why for us on the show this week.
We discuss:
Black entrepreneurship: why creators are key to successful inclusion and where investors should be putting their dollars
Being truly inclusive is just smart: what do the recent blockbusters in media- Encanto, Squid Games, Black Panther- tell us about economic success?
How companies can meaningfully invest in inclusion and diversity that also spurs more wealth for communities- access, opportunities and infrastructure

The Serendipity of Discovery: What Zulily delivers is more than goods Jul 25, 2022

Show notes

With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up.
Today’s guest Hafiz Huda, Executive Creative Director at Zulily, is one of those pioneers and leaders in not just storytelling, but curating a unique experience in this realm. With experiences in innovative narrative campaigns, partnerships and diversifying media, he shares some highlights and also what is coming-up next.
We discuss:
List shopping or chore shopping vs. an online discovery experience
Retail storytelling and the shop early model
Shifts in E-commerce advertising and marketing

Brands, Web3, and the Metaverse with MacKenzie Green Jul 06, 2022

Show notes

Does every company now need an NFT product strategy?
Anyone want a bite of the world’s first NFP, “non-fungible pizza?” What about a trip to pick up a few things in the Wendyverse? Are these branded spaces on the metaverse brilliantly raising brand profiles? Or is it just a virtual reality game that will fade like most marketing stunts?
Only time will tell, but luckily we get into some predictions and more with MacKenzie Green, Vice President, Social Media at Clique Brands. She is back for her second turn on our podcast to share what she has been up to since we last had her on the show.
We discuss:
The metaverse- who is getting in on the game?
Fashion, luxury retail and NFTs
Blending Web3 with the real world and the next phase of community building

PR Might be the Most Valuable Part of Advertising Jun 27, 2022

Show notes

A good agency tells a client's story, but a GREAT agency learns to tell its own.
This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat & Co and all around renaissance man, shares with us this week. From a start in journalism as one of the first reporters on the tech beat, to published novelist, to content marketing, PR and advertising maven- we hear about a unique journey that has told the stories of many remarkable campaigns and agencies.
We discuss:
Storytelling: What do we mean and when do we overuse it?
PR isn’t something you do at the end of the process. How can PR become baked into a product or brand?
How to be famous in 6 easy steps…really.

Brand Translators: Bringing Ideas to Life with RXM Creative Jun 13, 2022

Show notes

Boutique creative agencies have a distinct advantage in giving their clients cutting-edge, innovative, and top tier campaigns.
Join us as we chat with Raul Mandru, Founder of RXM Creative, and hear the backstories on some of their most fascinating campaigns and brand work.
In the world of RXM, creatives come together organically and with purpose to craft compelling, memorable work where PR-factor is already built in the strategy and the idea.
We discuss:
What you get from a boutique agency vs. the big guys
How studying the product, the founders, and the history of a brand helps create great work
The metaverse and NFTs as good experimentation for artists and the arts

From Advertising to Art with Kristin Simmons Jun 06, 2022

Show notes

The line between fine art, branding, and the commercial world has never been the same since the Pop Art movement of the 1970’s. In this episode, we’re delving deep into how art and consumerism intersect with Kristin Simmons, a fine artist with a background in creative advertising.
Kristin embarked on her career on the agency-side while always maintaining her artist sensibility. Now she is a full-time artist and fresh off her provocative and expansive exhibit “Obsessions and Confessions” on the 7th floor of Berdof Goodman’s in New York City.
She spoke with us about society’s obsession with consumerism and how that has influenced the social satire she engages in through her work. We also discussed the NFT space, Web3’s impact on art and marketing, and Kristin’s new NFT Project.
Join us as we dive into:
The exciting intersection of fine art and commerce
Pop influence and creating art that is provocative and thoughtful
How the nascent NFT space is surprisingly welcoming for women
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

From Performance to Branding with Wish May 16, 2022

Show notes

Today’s top creative directors need an arsenal of unusual skills.
In an omnichannel global market, successful campaigns have to be adaptable, vibrant, and customer-focused — and don’t always have the luxury of a huge budget.
In this episode, we’re delighted to chat with Martín Rossetti, the Senior Creative Director at Wish, who began his incredibly fun and illustrious career in the film industry.
He worked behind the scenes on Michael Moore and ESPN documentaries, was attacked by a cheetah in Africa, found himself at the Cannes Film Festival, and now helms Wish’s revolutionary and massively effective creative department.
Join us as we dive into:
The importance of storytelling, from filmmaking to brand trailblazing
Martín’s madly ambitious and wildly successful 2018 World Cup marketing campaign
How Wish leverages their data and in-house presence to create super agile performance marketing content that customers love
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

Web 3.0: The Next Frontier for Creators with Matt Cimaglia May 09, 2022

Show notes

From the printing press to radio to the internet, massive rewards await the first to figure out how to leverage exciting new technologies to engage an audience.
So, it stands to reason that savvy brands and creators are scrambling to gain a foothold in today’s burgeoning Web 3.0 gold rush.
But before you start frantically producing NFTs, you need to ask:
Am I making this content for the sake of making it — or is it delivering real value to my audience?
An expert in finding that value, today’s guest, Matt Cimaglia, CEO and co- founder of Alteon, has built a career capitalizing on emerging technologies. In this episode, he draws on his expertise to demystify the world of Web 3.0.
Join us as we discuss:
How Matt has identified and capitalized on emerging tech trends throughout his career
How Web 3.0 and NFTs are giving creators more control over their content
How to get started with NFTs
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

The Wild West of Marketing with Angelo Sasso: Are we back to basics? May 02, 2022

Show notes

The Wild West of marketing could be back.
Does this mean an end to TikTok influencers and a new horizon of growth marketing strategies?
Today, I spoke with Angelo Sasso, SVP, Customer Engagement at Tidal, about his journey in growth marketing and the future of the profession.
Join us as we discuss:
The marketing advice Angelo lives by
Why growth marketing is successful and insights into its future
Common pitfalls growth teams fall into
Resources:
Creative Automation for Dynamic Product Ads
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

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