PGgrowth - Planned Giving podcast

Latest Episodes:

NO 103: SPECIAL EPISODE All About Meghan Maack May 12, 2026

Show notes

This episode features one of the newest members of the PGgrowth team: Meghan Maack! Meghan is a Senior Consultant with PGgrowth, and is also the Campaign Manager at Perley Health in Ottawa. In this interview, Meghan discusses what initially drew her to planned giving, and what she loves most about building relationships with clients. And she even shares with Ed the surprising job she had when she was younger that may have prepared her for a life in fundraising.

Interested in learning more about planned giving? PGgrowth's new membership space, PGcommons, is the place for you. Go to pggrowth.com/podcasts and click on the PGcommons button to access your 30-day free trial, or sign up for our free membership.

NO 102: SPECIAL EPISODE All About Goody Gibson Mar 17, 2026

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For this episode of the PGgrowth Podcast, Ed Sluga is joined by Goody Gibson to discuss a subject on everyone’s minds lately: data. As Principal Consultant for Empower NFP, Goody is consistently helping fundraisers unlock the full potential of their donor base through data. Tune in to hear Goody make the case that after your brand, data is the most valuable asset your organization has.

FREE PREVIEW Picking Up The Pieces: A Planned Giving Case Study Feb 11, 2026

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Enjoy this free preview of PGgrowth's recent webinar with Chris Smith from the Canadian Wildlife Federation. The full webinar can be found in PGgrowth's new membership space, PGcommons. Head to pggrowth.com/podcasts and click on the PGcommons button to access your 30-day free trial.

Join Ed Sluga, PGgrowth, and Chris Smith, Canadian Wildlife Federation, as they discuss their time working together to develop a planned giving program appropriate for a national conservation organization. While elements of planned giving existed prior to their work together, you’ll learn how Ed and Chris focused and integrated planned giving efforts to build and work a pipeline of planned giving prospects, resulting in a significant increased growth in planned giving revenue.

NO 101: SPECIAL EPISODE All About Mark Halpern Jan 21, 2026

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For our first episode of 2026, Ed interviews Mark Halpern, one of Canada's top life insurance advisors. As the President and Founder of WEALTHinsurance.com, Mark reimagines life insurance as a way to build individual philanthropic desires. Tune in to hear Mark talk about how he started his career in life insurance, the need to emphasize philanthropy in wealth planning, and the importance of good faith advice in the insurance world.

SPECIAL EPISODE: Celebrating Ed Sluga's 30th Year in Fundraising Dec 10, 2025

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Join us for a special episode of the Planned Giving Podcast. Today the tables are turned and Julia Magnuson-Ford, PGgrowth's Vice President, will be interviewing Ed to celebrate his 30th year as a fundraiser. They discuss how Ed started in the industry, how he has seen it change, and what advice we would give to himself 30 years ago.

NO 96: The PG Commons Sep 24, 2025

Show notes

In this week’s podcast, Ed is joined by Julia Magnuson-Ford and Erika Ewacha to share some exciting news!

As many planned giving professionals know, the industry is changing rapidly and facing new challenges as a result. The digital age has made it harder for fundraisers to connect with each other, and smaller charities are finding it difficult to access necessary services. As a response to these issues PG growth is launching The Planned Giving Commons, an online membership site. In this episode, Ed, Julia, and Erika break down what exactly PGcommons is and why it will be an important resource in this age of planned giving.

NO 98: PGgrowth PG Research Preview (Part 1) Sep 17, 2025

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This week, Ed Sluga offers a glance at some important research PGgrowth has been doing. Research in the world of planned giving is often focused on donors and donor attitudes. But what are charities doing to respond to these attitudes and take advantage of them? That question was the central focus of two PGgrowth research surveys conducted over the past few years. In this episode, Ed goes over three key findings from the survey that offer a snapshot of charity attitudes, especially when it comes to the “Great Transfer of Wealth”. These takeaways offer a preview of a larger report that PGgrowth will be publishing in Fall 2025.

NO 95: SPECIAL EPISODE All About Tracey Church Aug 27, 2025

Show notes

In a continuation of PGgrowth’s 15th anniversary, this week’s podcast is all about Tracey Church. Tracey is a Senior Research Consultant at PGgrowth and one of the preeminent prospect researchers in Canada. In addition to her work with over 400 organizations, Tracey was a part-time faculty member at Western University for 15 years and also co-edited and co-authored “Prospect Research in Canada: An Essential Guide for Researchers and Fundraisers” (Civil Sector Press, 2016).

Join us as Ed and Tracey discuss how she started her career, how she first got involved with PGgrowth, and the importance of prospect research in the world of fundraising.

NO 94: SPECIAL EPISODE All About Suzanne Bone May 06, 2025

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In this special episode, we shine a spotlight on Suzanne Bone, Senior Consultant at PGgrowth and a trailblazer in hospital foundation fundraising. With over three decades of leadership as the inaugural—and for 31 years, the only—CEO of the Foundation of Guelph General Hospital, Suzanne has built a legacy of progressive impact and fundraising success.

Join us as we sit down with Suzanne to reflect on her extraordinary career, the lessons she's learned along the way, and her invaluable insights into the evolving world of Planned Giving.

NO 93: Sharing a Community in Common Apr 14, 2025

Show notes

In this episode of The Planned Giving Pod, Ed Sluga continues the conversation sparked by last week's discussion with Ken Ramsay, diving deeper into the realities of working in planned giving.

Planned giving can often feel like a solitary pursuit, but it doesn’t have to be. Ed reminds us that the heart of this work is community, a shared space where fundraisers can lean on one another, exchange ideas, and find encouragement.

Whether you're just starting out or have years of experience, this episode is a meaningful reflection on the importance of building and belonging to a community that truly understands the unique challenges and rewards of planned giving.

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