The CMO Podcast

Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey) Sep 23, 2026

What turns a celebrity endorsement into genuine advocacy?

Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen Spaeth, Chief Marketing Officer of Starkey.

Karen has spent more than 16 years at Starkey, leading across events, communications, customer experience, and global marketing before becoming CMO in 2023. Today, she oversees the company's global brand strategy and is helping reposition hearing aids as advanced, AI-powered wearable technology designed to improve connection, confidence, and quality of life.

Daymond's relationship with Starkey began through the company's hearing foundation and grew more personal when he recognized his own hearing loss. After becoming a Starkey user, he evolved from ambassador to outspoken advocate, proudly wearing custom red hearing aids and encouraging others to see hearing technology as empowering rather than embarrassing.

Together, Jim, Daymond, and Karen explore what makes a brand partnership authentic, how marketers can change deeply rooted perceptions, and why real customer stories often resonate more powerfully than traditional advertising. They also discuss AI, innovation, company culture, and the challenge of marketing a product that millions of people need but may hesitate to admit they want.

At its heart, this episode is about trust. It is a reminder that people know when they are being sold to, but they also recognize when belief is real.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

Advertising Week New York | October 5-6
BLINK Cincinnati | October 8
ANA Masters of Marketing | October 20–22
CES | January 5-7

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Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

—

Produced by vYve

The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences.

vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.

Learn more about vYve and The CMO Podcast community at www.vyve.co.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond Football: How Ethan Braden Is Building the Texas A&M Brand Sep 16, 2026

How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters?

That’s the challenge Ethan Braden took on when he became Vice President and Chief Marketing and Communications Officer at Texas A&M University three years ago.

Texas A&M was already one of the largest and most influential universities in the country, with generations of fiercely loyal Aggies. But outside Texas, the story was very different. Research showed that 40% of Americans had either never heard of Texas A&M or had no association with it, and when asked what came to mind, the most common answers included football, sports and, remarkably, “nothing.” And Ethan saw an enormous brand opportunity.

Tune in as Jim talks with Ethan about the playbook he has used to help transform the reputation of Texas A&M, building on lessons from more than a decade at Eli Lilly and five years leading marketing at Purdue University.

Ethan shares why marketing should be an enterprise value creator rather than a communications function, how Texas A&M turned YouTube into a strategic storytelling engine generating more than 150 million views, and why unconventional partnerships with NASCAR, IndyCar, Dude Perfect, Buc-ee’s and others are helping introduce the university to entirely new audiences.

Plus, Ethan reflects on his unlikely journey from childhood gymnast to college football player to marketer, the career opportunity he didn’t get that ultimately led him to Texas A&M, and why becoming a husband and father fundamentally changed his definition of ambition and success.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

Advertising Week New York | October 6
BLINK Cincinnati | October 8
ANA Masters of Marketing | October 20–22
CES | January 5-7

—

Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

—

Produced by vYve

The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences.

vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.

Learn more about vYve and The CMO Podcast community at www.vyve.co.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline) Sep 09, 2026

What happens when technology moves faster than our ability to understand its impact?

Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline Corbelli, Founder and CEO of BrightLine, for a conversation that begins with the future of connected television and expands into a much broader discussion about AI, leadership, purpose, and human wisdom.

Jacqueline is one of the earliest female founders in adtech and helped pioneer interactive and connected TV advertising more than two decades ago. Today, BrightLine works across the streaming ecosystem with leading broadcasters, platforms, and Fortune 100 brands to make television more engaging, measurable, and interactive.

Her career extends far beyond advertising. Jacqueline also founded SustainChain, an AI-powered platform focused on global supply chain resilience and sustainability. She has advised both the United Nations and the Vatican, and her book, Changemaker, offers a framework for turning ambitious ideas into meaningful action.

At its heart, this episode is a timely reminder that the future will not be shaped by technology alone. It will be shaped by the people who know how to use it with judgment, creativity, and humanity.

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This week’s episode is brought to you by Brightline.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

Advertising Week New York | October 5–7
BLINK Cincinnati | October 8-9
ANA Masters of Marketing | October 19–22

—

Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

—

Produced by vYve

The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences.

vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.

Learn more about vYve and The CMO Podcast community at www.vyve.co.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PepsiCo's Formula for Building Enduring Brands with Mark Kirkham Sep 02, 2026

What does it take to market some of the world's most iconic brands?

Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation.

Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing leadership roles across North America, Europe, Asia Pacific, and Latin America, helping shape global campaigns, expand iconic brands, and lead innovation around the world. Before PepsiCo, he built his foundation in research and analytics at Forrester and Nielsen before moving into brand management at Procter & Gamble.

The conversation also becomes a masterclass in leadership. From developing future CMOs to writing a weekly letter to his marketing team, Mark shares why trust, transparency, curiosity, and continuous learning are the foundations of building both great brands and great leaders.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

Advertising Week New York | October 5–7
BLINK Cincinnati | October 8
ANA Masters of Marketing | October 20–22

—

Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

—

Produced by vYve

The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences.

vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.

Learn more about vYve and The CMO Podcast community at www.vyve.co.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer Aug 26, 2026

As people take greater ownership of their health, the role of brands is changing.

Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.

Jim is joined by:

Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.
Lauren Gellman, Chief Marketing Officer for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness.
Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer health brands.

Drawing on Havas' Science of Desire research, the conversation explores how healthcare marketers are building trust in the age of AI, making complex science more accessible, and helping people navigate an increasingly personalized health journey. Ultimately, it arrives at a simple but powerful idea: the future of healthcare marketing isn't simply about helping people live longer. It's about helping people live better.

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This week’s episode is brought to you by Havas and Infillion.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

Advertising Week New York | October 5–7
BLINK Cincinnati | October 8
ANA Masters of Marketing | October 19–22

—

Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

—

Produced by vYve

The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences.

vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.

Learn more about vYve and The CMO Podcast community at www.vyve.co.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika Aug 19, 2026

What makes someone fall in love with a brand?

Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of.

Joining the conversation are…

Kelly Mahoney, Chief Marketing Officer of Ulta Beauty
Mitchell Halliday, founder of Made by Mitchell;
Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika.

Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mitchell reflects on building a brand that's "made for everyone," Durana shares why she believes "true luxury is your health," and Kelly explains how Ulta has become a trusted home for founder-led brands and the communities behind them.

Whether you're building a global retailer or launching your first company, this conversation is packed with lessons on authenticity, partnership, leadership, and creating brands that people don't just buy, but proudly choose to belong to.

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This week’s episode is brought to you by Infillion.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

Advertising Week New York | October 5–7
BLINK Cincinnati | October 8-9
ANA Masters of Marketing | October 19–22

—

Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

—

Produced by vYve

The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences.

vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.

Learn more about vYve and The CMO Podcast community at www.vyve.co.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt Aug 12, 2026

"Creativity is all about creating desire." So what makes people truly desire a brand?

This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most powerful drivers of all: creativity.

Jim is joined by:

Ryan Dullea, Chief Growth Officer at Reckitt
Jennie Weber, Former Chief Marketing Officer at Best Buy
Matthew Bull, Chief Creative Advisor at AB InBev

Together, they discuss how leaders create cultures where creativity can thrive, why teams need permission to take risks, how healthy debate leads to stronger ideas, and why AI should accelerate human creativity rather than replace it. Along the way, they share lessons from building some of the world's most iconic brands and explain why the best marketing doesn't just capture attention. It creates genuine desire.

Recorded live during the Cannes Lions Festival, this conversation is packed with practical leadership lessons for anyone looking to build stronger brands, stronger teams, and more creative organizations.

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This week’s episode is brought to you by Havas and Infillion.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

BLINK Cincinnati | October 8-9
ANA Masters of Marketing | October 19–22

—

Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

—

Produced by vYve

The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences.

vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.

Learn more about vYve and The CMO Podcast community at www.vyve.co.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre) Aug 05, 2026

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and as the Chief Marketing Officer of Mercado Libre, an official tournament partner.

Mercado Libre has grown from an online marketplace into Latin America's leading ecommerce and fintech ecosystem. Operating across 18 countries with nearly $29 billion in annual revenue and a market value exceeding $90 billion, the company has become one of the region's most valuable and influential businesses.

Sean shares the leadership principles that have guided both his career and the company's extraordinary growth. From helping build marketing capabilities that last beyond any individual leader to embracing curiosity, calculated risk-taking, and constant reinvention, he explains why today's CMO must think less like the star of the show and more like the executive producer behind it.

Whether you're building brands, leading teams, or navigating your own career, this conversation is packed with practical lessons on growth, leadership, and staying curious.

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This week’s episode is brought to you in partnership with Mercado Libre and Infillion.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

Advertising Week New York | October 5–7
BLINK Cincinnati | October 8-9
ANA Masters of Marketing | October 19–22

—

Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

—

Produced by vYve

The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences.

vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.

Learn more about vYve and The CMO Podcast community at www.vyve.co.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz) Jul 29, 2026

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people, spark conversation, and create joy.

This week, Jim welcomes Todd Kaplan, Chief Marketing Officer of Kraft Heinz North America. Since joining Kraft Heinz in 2024 after nearly two decades at PepsiCo, Todd has been leading one of the industry's most ambitious brand transformations, helping modernize more than 70 iconic brands while building a culture rooted in creativity, collaboration, and consumer insight.

Recorded live at Cannes Lions in the Infillion Café, Todd shares why marketing should be more like jazz than classical music, how his philosophy of "collaborativity" helps teams move at the speed of culture, and why even the biggest organizations need to leave room for improvisation. From the Oscar Mayer Wienie 500 to Heinz's award-winning creative work, Todd explains how great ideas are born, why creativity still drives growth, and why the strongest brands never lose sight of the fundamentals.

Whether you're leading a global organization or building your own brand, this conversation is full of practical lessons on creativity, leadership, and finding new energy in iconic brands.

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This week’s episode is brought to you by Infillion.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer Jul 22, 2026

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.

Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard, to discuss what it's like to lead one of the world's most iconic brands. Mastercard, known globally for its “Priceless” platform and its role at the center of everyday commerce, has spent decades building trust, emotional connection, and cultural relevance across markets.

After nearly a decade as Chief Marketing and Communications Officer at Accenture, where she led the company's "Let There Be Change" brand transformation, and earlier leadership roles at BBDO and DDB, Jill stepped into one of marketing's most influential positions with the responsibility of guiding Mastercard's next chapter.

In this wide-ranging conversation, Jill shares her approach to earning trust as a new leader, building creative cultures where ideas can thrive, and why her philosophy of "early, ugly, often" has helped teams create better work. She also discusses how Mastercard is evolving its brand beyond payments, leaning into experiences, partnerships, and technology, and how the company is approaching AI, creator collaborations, and innovation while staying true to the timeless principles that have made it one of the most respected brands in the world.

Whether you're leading a global organization or a small team, Jill offers thoughtful lessons on curiosity, creativity, change, and why the best leaders never stop learning.

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This week’s episode is brought to you by Infillion.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions Jul 17, 2026

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?

Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing Officer of Gap, to unpack one of the most compelling brand turnarounds in retail. Drawing on leadership experience at Nike, Apple, PepsiCo, and now Gap, Fabiola shares how the team rebuilt the brand by focusing on marketing fundamentals, embracing creativity, investing in culture, and reconnecting with consumers across generations.

They discuss why every brand should be treated like a living persona, how partnerships with talent are built on trust rather than transactions, and why the best marketing doesn't chase relevance—it earns it.

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In partnership with Tubi.

Brought to you by Infillion.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation Jul 15, 2026

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?

Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this special roundtable is the first in a three-part series exploring the many dimensions of desire.

Jim is joined by three marketing leaders approaching that challenge from very different industries:

Manu Orssaud, Chief Marketing Officer at Duolingo;
Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death;
and Oliver Walker-Jones, who leads Marketing, Communications and Brand at Joby Aviation.

Together, they explore how modern brands use media to create lasting desire. Manu shares how Duolingo combines planned cultural moments with the flexibility to build stories alongside its community. The conversation explores why fun is an underrated business advantage, how brands can move quickly without chasing every cultural moment, and where AI can strengthen a company without replacing the human creativity behind great marketing.

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This week’s episode is brought to you by Havas and Infillion.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing Jul 08, 2026

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.

Recorded live at the Infillion Café during Cannes Lions 2026, Jim sits down with Marie Gulin-Merle, Global Vice President of Ads & Commerce Marketing at Google, and Anda Gansca, Co-Founder and CEO of Knotch.

Marie has spent her career leading marketing for some of the world's most iconic brands, including L'Oréal, Calvin Klein, and PVH, before joining Google to help shape the future of advertising, commerce, and AI-powered marketing on a global scale.

Anda founded Knotch more than a decade ago with a vision of making digital experiences more personalized and measurable. Today, Knotch helps many of the world's leading brands optimize content performance and customer experience, and Anda has become one of the industry's leading voices on the intersection of marketing, data, and AI.

Just days before this conversation, Google and Knotch announced the launch of ACE (Agentic Content Engine), a new AI-powered experience platform built with Google Cloud, Vertex AI, and Gemini. Designed for the emerging "AI-native consumer," ACE enables brands to create dynamic, personalized digital experiences that adapt in real time to each customer's needs.

Together, Jim, Marie, and Anda explore what this next era of marketing means for brands, why relevance has become the industry's most valuable currency, how AI can amplify rather than replace creativity, and why the future belongs to marketers who can unite technology, data, and human insight to create better customer experiences.

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This week’s episode is brought to you by Knotch and Infillion.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty Jul 01, 2026

Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat down with Jim Stengel to discuss one of the biggest transformations happening in marketing today.

Kelly is the Chief Marketing Officer of Ulta Beauty, the nation's largest beauty retailer, with more than 1,400 stores, over $11 billion in annual revenue, and a loyalty program serving more than 47 million members. After more than a decade helping build Ulta's growth strategy and industry-leading loyalty ecosystem, she's now leading the brand into its next chapter.

In this conversation, Kelly shares how Ulta is creating deeper emotional connections with consumers through purpose, creativity, AI-powered personalization, and culture-defining partnerships. She also discusses her unconventional path to the CMO role, what she learned from the late Shelley Haus, how she's building a high-performing marketing culture, and why the future of beauty is rooted in trust, wellness, and human connection.

Recorded during the Cannes Lions International Festival of Creativity, this conversation took place aboard a yacht in the sunny South of France, thanks to our partners at Beanstalk and AppLovin.

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Episode brought to you by Infillion.

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Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong Jun 17, 2026

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.

Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.

Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.

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Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans Jun 10, 2026

For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for innovation, performance, and one of the most enduring brands in the world.

This week, Jim welcomes Omer Waysman, Vice President of B2C Marketing for North America at Michelin. Founded in France in 1889, Michelin has grown into a global company with nearly $30 billion in annual revenue. While best known for its tires, Michelin's business extends far beyond the road, spanning brands including BFGoodrich and Uniroyal, the world-famous Michelin Guide, and innovations in fields ranging from aeronautics and healthcare to advanced materials and construction.

Omer's career has taken him from France to South Carolina, where he now leads marketing, brand strategy, and go-to-market execution for Michelin in North America. Before Michelin, he held senior leadership roles at Danone and Microsoft, helping drive digital growth, e-commerce, and transformation initiatives around the world.

Tune in for a conversation exploring one of marketing's most interesting challenges: how do you build trust, relevance, and long-term loyalty in a category where consumers only make a purchase every three to five years?

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Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health Jun 03, 2026

The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.

Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer of Cadillac, where she helped transform one of America's most iconic brands into the leading luxury EV brand while navigating a global pandemic and unprecedented industry disruption.

Now she has entered an entirely new chapter. Melissa recently became CEO of Measured Wellness, a healthcare company focused on preventative care, wearable technology, AI powered health insights, and what she calls "care between appointments." It is a model built around the 99 percent of health that happens outside the doctor's office. The company was founded in San Diego by Dr. Michael Kurisu, who specializes in Family and Integrative Medicine.

Melissa is a leader who thrives when navigating transformation, and she simply likes building things. Those are her words. At Cadillac, that meant helping consumers rethink mobility, luxury, and electrification. At Measured Wellness, it means helping people rethink healthcare itself by moving from reactive care to proactive wellness, from occasional doctor visits to continuous engagement, and from treating illness to creating the conditions for long term health.

Tune in for a conversation about leadership, reinvention, wellness, and the growing influence of marketers in shaping the future of business.

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Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit May 27, 2026

What does growth leadership actually look like in 2026?

Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week’s episode features two standout conversations with leaders building some of the most talked-about brands in business today.

First Jim sits down with AT&T’s Chief Marketing and Growth Officer Kellyn Smith Kenny to chat about how a 150-year-old company is transforming itself through customer obsession, operational accountability, and AI-enabled personalization.

Then, e.l.f. Beauty CEO Tarang Amin and President Kory Marchisotto share the culture, creativity, and community-first mindset behind one of the fastest-growing brands in the industry, and why they believe “zero distance” from consumers changes everything.

Across both conversations, there’s a shared theme: the brands winning today are the ones willing to stay curious, move quickly, listen deeply to customers, and build cultures where people can do the best work of their lives.

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Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology) May 20, 2026

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands and leaders alike: hope.

Jim’s guests this week as both return guests, as he sits down with Samantha Maltin, Chief Marketing and Brand Officer at St. Jude Children’s Research Hospital, and George Carey, CEO and founder of Human-ology, for a deeply human conversation about why hope matters now more than ever.

Together, they explore groundbreaking research on the emotional drivers of hope, why consumers are craving emotional safety and optimism, and how brands can authentically create deeper relevance by helping people feel more hopeful in their everyday lives. Samantha shares how St. Jude’s mission is built around helping families “afford hope,” while George explains why hope is not “glittery,” but grounded in grit, resilience, and meaningful human connection.

This episode could not be more timely. There is a war on hope and people are fighting it on every front. But don’t despair: what follows will help you understand hope today, and what you can do to integrate this learning into your brand platform and into how you lead.

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The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame May 13, 2026

A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadership, legacy, creativity, and courage.

For this special episode, Jim joins NFL Chief Marketing Officer Tim Ellis in conversation moderated by Maggie Connors, Chief Marketing Officer of Havas Creative Network. Together, they reflect on the defining decisions that shape a career, especially the ones that didn’t feel obvious at the time.

From transforming Pampers into a purpose-led brand to rebuilding trust and culture at the NFL, the conversation explores what it really means to lead: building teams, earning trust, listening deeply, and creating environments where people can thrive.

This is more than a discussion about marketing, it’s a conversation about humanity, mentorship, and the lasting impact leaders leave on the people around them.

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Sherina Smith (American Family Insurance) | Designed to Last May 06, 2026

What does it take to transform a legacy brand and yourself as a leader at the same time?

To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterprise Chief Marketing Officer at American Family Insurance. Founded nearly a century ago in Madison, Wisconsin, American Family, or AMFAM, has grown into one of the largest mutual insurers in the United States. It serves millions of customers and generates more than $15 billion in annual revenue. The company has built its brand around a powerful purpose: to inspire, protect, and restore people’s dreams.

Designed to Last is one of the boldest moves in the category, a first-of-its-kind streaming series on Hulu, with the first episode available now.

Sherina joined American Family in 2019 as VP of Marketing and is now the Enterprise CMO for American Family and its subsidiary brands. She is responsible for helping guide the company’s flagship brand. She also leads the company’s marketing transformation, as well as customer growth strategies across the organization. Born and raised in the Pittsburgh, Pennsylvania area, Sherina graduated from Ohio State and earned her MBA from USC. She spent a foundational 11 years at Kraft, which we discuss, before roles at AbbVie Pharmaceuticals and JCPenney.

Tune in as Sherina dives into how the show came to life, why long-form content is a powerful way to build engagement, and how brands can create deeper emotional connections in a crowded, competitive space.

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Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event Apr 29, 2026

This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all.

Jim welcomes Christian Muche, Global President and Co-Founder of POSSIBLE. Christian began his career as an accountant before discovering marketing, with time at early internet pioneers AOL and Yahoo in the early 2000s. In 2007, he co-founded DMEXCO, the Digital Marketing Exposition and Conference in Cologne, which became one of the most influential marketing and technology events in the world. Then in 2021, coming out of the pandemic, Christian co-founded POSSIBLE. Now in its fourth year, POSSIBLE brings together thousands of marketers, brands, and innovators in Miami for a three-day experience designed to spark connections and shape the future of the industry.

Whether you are there in person or following from afar, tune in for a conversation with a leader who has built a differentiated and meaningful event platform, and learn what continues to drive his passion for bringing people together.

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Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands Apr 22, 2026

What does it take to turn a simple drink into a global cultural phenomenon?

This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the most impressive modern brand growth stories. From the rise of Aperol Spritz to the expansion of non-alcoholic options, the Campari Group has become one of the world’s leading spirits companies, with a portfolio of more than 50 premium and super-premium brands, from aperitifs, tequila, whiskey, rum, to cognac. Campari has grown into a $9 billion global player, built on a portfolio of premium brands that have become part of many people’s everyday rituals and celebrations.

Allison leads marketing for the entire U.S. portfolio, including overseeing brand strategy, consumer engagement, innovation, and integrated campaigns across Campari’s range of brands. She’s also deeply involved in shaping how these brands show up in culture, from major moments like Coachella and the U.S. Open, to celebrating the everyday ritual of the aperitivo hour.

Alison joined Campari in 2024, after nearly 12 years at LVMH, where she led marketing across some of the most admired luxury brands in the world, including Hennessy, Moët & Chandon, and Belvedere. Before that, she spent an eventful six years in the early 2000s at Martha Stewart Living Omnimedia.

Tune in for a conversation with a marketing leader who showcases how she balances heritage with innovation, through shaping the future of cocktail culture, consumer connection, and brand storytelling.

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Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands Apr 15, 2026

Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s now leading one of the most admired brands in the world.

This week Jim welcomes Kenny Mitchell, SVP and Chief Marketing Officer of the Levi’s brand at Levi Strauss & Co. The legacy brand was founded in 1853 by Bavarian immigrant Levi Strauss during the California Gold Rush. Originally designed as durable workwear for laborers, now 173 years later, it is the market leader in denim apparel, generating more than $6 billion in annual revenue.

Kenny joined Levi’s in 2023 after serving as CMO of Snap Inc., bringing with him a track record of driving growth and cultural relevance. Since joining, he’s been focused on creating “modern-day moments” for the brand, connecting Levi’s legacy to today’s culture, from high-impact partnerships to the brand’s return to the Super Bowl with its “Behind Every Original” campaign. Previously, he has held senior marketing roles at McDonald’s U.S., Gatorade, and NASCAR.

Tune in for a conversation about growth, culture, and leadership, and what it really takes to move a brand, and an organization, forward.

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Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks Apr 08, 2026

If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?

This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what’s gone wrong in modern marketing, and what leaders need to do to fix it. In 2019, Accenture Song (then called Accenture Interactive) purchased the highly awarded and fast-growing creative agency droga 5. Teaser alert: its founder, David Droga, is a big reason Nick is now at Accenture Song.

Nick’s journey is anything but traditional. He began his career in trade school in Randwick, Australia, before rising through the creative ranks, where he spent 17+ years at R/GA during its most innovative era, a stint at Apple as VP of Marketing Integration, and now helping shape one of the most expansive creative organizations in the world. Today, at Accenture Song, he works across marketing, design, commerce, and customer experience, bringing together systems and storytelling at scale.

Tune in for a conversation about creativity, leadership, and the evolving role of marketing in an increasingly complex world, and what it really takes to build brands that people care about.

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Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative) Apr 01, 2026

If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Baby Boomers.

To explore the 50+ audience, Jim welcomes Brent Rivard, CEO and co-founder of Geezer Creative, an agency built around one bold premise: the marketing industry has been ignoring consumers who represent an $8 trillion opportunity.

Gen X and Boomers control roughly 70% of disposable income in the U.S., yet most brands remain obsessively focused on youth. Gen X alone outspends Gen Z by multiples in categories like alcohol, while affluent 50+ consumers are driving massive growth in travel, wellness, longevity, and lifestyle spending.

Brent studied at the Ivey Business School in Ontario and went on to spend two decades at top agencies, including BBDO, Anomaly, Doner, and Lowe Roche. After a stint as a CMO, he founded Geezer Creative in 2024 to help brands reposition themselves for what he believes is the most overlooked and fastest-growing audience in North America.

Tune in for a conversation with an advocate fighting for smarter audience choices in advertising.

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Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO Mar 24, 2026

More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.

Joining Jim this week is a guest who joins that group. Diana Haussling is the Chief Executive Officer of hello, the bold, happy, design-forward oral care brand. Founded in 2012 by Craig Dubitsky with the goal of being a “friendly” alternative in the market, hello was acquired by Colgate in early 2020 for a reported $351 million. Today, hello products are found in over 55,000 retail stores across the U.S.

Before stepping into the CEO role, Diana served for four years as Chief Marketing Officer for North America at Colgate, where she led Marketing, Digital Commerce, and Direct-to-Consumer. Her career also includes roles at three other Fortune 500 companies: Campbell’s, General Mills, and The Hershey Company.

Tune in for a conversation with a leader who speaks candidly about insecurity, ambition, and why learning to talk about your strengths isn’t bragging, but necessary.

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Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything Mar 18, 2026

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?

Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers.

Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company’s first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook.

After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and commerce.

Tune in for a conversation on risk, leadership, and building work that actually gets noticed.

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Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious Mar 11, 2026

If culture moves at the speed of TikTok, then today’s CMO has to move just as fast.

This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.

Sofia has spent the past six years helping build TikTok’s business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO. An activist at her core, Sofia also speaks openly about representation in tech, where Latinas hold roughly 1% of executive roles, and she is deeply committed to fostering inclusion across the industry.

Tune in for a conversation with a leader who believes today's CMOs must evolve into enterprise leaders who connect culture, creativity, and business results.

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Lara Balazs (Adobe) | The Golden Age of Creativity Mar 04, 2026

To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, innovation, and strong employee and customer-centric culture. Their purpose is to change the world through personalized digital experiences, and their offerings include the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express.

Lara is an experienced CMO. Before Adobe, Lara was the CMO at Intuit for six years, and oversaw a strong run, tripling revenue during her tenure. Over the course of her career, Lara has worked at Visa, Nike, Amazon, and Gap. At Adobe, Lara is leading the charge to help shape the iconic company into its next era of growth. Just one year into the role, she’s already refreshed the company’s mission to “empower everyone to create” and is leading one of the most ambitious AI-enabled marketing transformations in the industry.

Tune in for a conversation with a leader who believes we are entering the golden age of creativity…

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Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy Feb 25, 2026

What does it take to revitalize a 150-year-old company? Jim’s guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Group Chief Customer Officer, where she’s proving that empathy is not a soft skill but a strategic advantage.

Conny spent 33 years at LEGO, where she helped navigate one of the most dramatic brand turnarounds in modern business history. Then in 2019, she joined Zurich Insurance, a company with over 200-country reach and a $100 billion market capitalization, to lead global customer loyalty and advocacy at a time when trust and humanity matter more than ever. And since joining, Conny has helped drive millions of new customers, a 35% increase in brand value, and measurable improvements in satisfaction and retention.

This is a conversation about renewing legacy brands, leading cultural transformation, and proving that empathy is not just good for people, it’s good for business.

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The Super Bowl Advertiser RoundUp with Gary Vaynerchuk Feb 10, 2026

This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders behind this year’s most talked-about Super Bowl campaigns.

Our Featured Guests are…

Ahmed “Meddy” Iqbal, the Chief Marketing Officer of the Cadillac F1 Team
Gail Horwood, the Chief Marketing Officer & Chief Experience Officer of Novartis
Luis Garcia, the Chief Marketing Officer of Naterra International (Tree Hut)
Steven Saenen, the President of Savory Brands & Crackers Portfolio for Mondelez (Ritz Crackers)
Soyoung Kang, President of eos

Recorded live on the Monday after the game, in partnership with VaynerMedia’s Marketing for the Now, this conversation goes beyond the ads to explore how today’s CMOs think about boldness, experiential strategy, culture, and what it really takes to turn Super Bowl attention into long-term brand impact.

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Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang Feb 04, 2026

We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Jim Stengel is joined by James Cadwallader, Co-Founder and CEO of Profound, and Daniel Shin Un Kang, Head of Organic and Agentic Search at Expedia, for a thoughtful, practical conversation about AI search, answer engines, and what this shift means for the future of marketing.

James founded Profound in 2024, raising $60 million and earning recognition from Redpoint Ventures as one of the most promising private AI companies shaping applied artificial intelligence. Today, Profound works with brands like US Bank, Chime, Expedia, and DocuSign to help them navigate the transition from traditional search to a world of answer engines, agents, and AI-led experiences.

After building companies and investing in high-growth technology businesses, Daniel moved from the venture world into operating at global scale. He now leads Organic and Agentic Search at Expedia, where he’s helping redefine how one of the world’s largest travel platforms shows up in AI-powered search and discovery.

Together, James and Daniel unpack how brands actually appear inside AI systems like ChatGPT and Gemini, why traditional SEO metrics no longer tell the whole story, and how CMOs should rethink visibility, content, and measurement in an AI-driven world.

This episode offers a rare look at AI search from both sides of the table: the platform builder shaping the category and the operator putting it to work inside a performance-driven global brand. If you’re a CMO wondering what to focus on now, this conversation is a strong place to start.

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The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage Jan 28, 2026

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.

Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo’s multi-year transformation of its insights and analytics function.

Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions.

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Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans Jan 21, 2026

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world.

Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.

Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.

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Norm de Greve (General Motors) | Driving into the Next Century Jan 14, 2026

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.

Jim’s guest this week is Norm de Greve, Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles.

Norm brings a rare combination of creativity, purpose, and business discipline to one of the world’s most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader.

So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness.

Captured live at the ANA Masters of Marketing, in partnership with TransUnion.

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Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré Jan 12, 2026

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?

In this bonus episode of The CMO Podcast, recorded live on the C Space stage at CES, Jim sits down with Yannick Bolloré, Chairman and CEO of Havas — one of the world’s largest global communications groups — to explore exactly that.

Yannick and Jim explore how Havas is navigating one of the biggest transformations our industry has ever faced: embedding AI deeply into the organization while keeping human creativity, judgment, and empathy at the center.

Plus, Yannick also shares new capabilities Havas introduced at CES, including its global large language model portal, AVA — a secure enterprise AI solution designed to reinforce human-led creativity and decision-making while connecting advanced AI models across the Havas network.

Read the full Havas press release on AVA and their human‑led AI vision at CES 2026

And for an inside look at the keynote from the C Space stage, including thoughts on the convergence of AI and human creativity, check out the video here: Watch the Havas keynote on AI and creativity from CES 2026

This is also a first for our podcast — bringing you right into the heart of CES, as we look toward an innovation-rich year ahead.

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Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand Jan 07, 2026

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.

Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm’s narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.

Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp’d Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.

For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today’s breakthroughs in 5G, AI, automotive, and beyond. It’s one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.

Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.

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Andrew Robertson (BBDO) | How to Power Up Your Organization Dec 31, 2025

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.

Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”

So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization.

And from the entire team at the show, we wish you all a very Happy New Year!

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Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z Dec 22, 2025

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion’s most compelling modern growth stories.

Coach is part of Tapestry, Inc., the New York–based global house of iconic accessory and lifestyle brands that also includes Kate Spade. This past fiscal year, Tapestry achieved a record $7 billion in revenue, driven largely by double-digit growth at Coach — a powerful signal of the brand’s renewed momentum and relevance.

Joon’s impact at Coach spans more than a decade. She joined the brand in 2014 as SVP of Global Customer Experience, went on to lead digital, creative, sustainability, and North America marketing, and ultimately founded Coachtopia: Coach’s groundbreaking circular sub-brand built with and for Gen Z.

As we close out the year and head into the holiday season, this conversation feels especially timely. It’s about courage, confidence, creativity, and what it really means to build brands — and careers — that stand for something meaningful.

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Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom Dec 17, 2025

Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.

Jim’s guest this week is at the center of AT&T’s transformation: Kellyn Smith Kenny, the company’s first-ever Chief Marketing & Growth Officer. Since 2020, Kellyn has helped usher in what she calls the “Accountability Era,” part of an ambitious, multi-year reinvention backed by more than $145 billion invested in reliability, transparency, and customer trust.

With revenues topping $120 billion and a customer base of more than 100 million consumers, AT&T is a brand that touches nearly every American life. Under Kellyn’s leadership, the company has become known for both its marketing excellence and its humanity—from launching the AT&T Guarantee, to pioneering a pragmatic approach to AI, to building meaningful partnerships with the likes of Formula 1 and Hello Sunshine.

Tune in as Jim explores Kellyn’s unique leadership journey—from Division I athlete to C-suite change agent—and how she’s redefining what it means to lead a modern brand.

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Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands Dec 10, 2025

Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust.

In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the nation’s leading multi-platform audio content and entertainment companies. Founded in 1968 (then known as Entercom Communications Corporation) and rebranded as Audacy, Inc. in 2021, the company grew from a traditional radio broadcaster into one of the U.S.’s leading multi-platform audio content and entertainment companies.

With over two decades in the industry, Jenny has become an authority on how sound drives emotion, performance, and brand growth. From her early days at BBDO to her pivotal role guiding Audacy’s transformation from a traditional broadcaster to a digital-first audio powerhouse, Jenny shares invaluable lessons on brand storytelling, creativity, and the future of audio marketing.

Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to create, and harness, the magic of sound.

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The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins Dec 05, 2025

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.

In the final episode of this season of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true buy-in for brand inside organizations, the traps of short-termism, and why culture, conviction, and clear differentiation are the ultimate energizers for growth

From the evolution of brand equity to the five B’s framework, from the lessons of Steve Jobs to the rise of cultural resonance, this finale ties the whole playbook together, offering both inspiration and practical tools for brand builders at every level.

Closing thought: great brands don’t just sell, they lead. And the smartest leaders put brand at the center of every decision.th David Aaker and Marcus Collins

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If you’ve enjoyed this series, please share it with your team, your friends, or anyone passionate about building brands. Join in the conversation below…tell us what you’ve learned and what you’d love to hear in Season 2!

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Chris Brandt (Chipotle Mexican Grill) | Crafting Food with Integrity Dec 03, 2025

When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a powerful growth engine.

Jim’s guest this week is Chris Brandt, the President and Chief Brand Officer of Chipotle and one of the most respected marketers in the industry. Since joining the company in 2018, Chris has helped transform Chipotle into a purpose-driven lifestyle brand; making it more visible, relevant, and culturally resonant than ever before. Under his leadership, Chipotle has doubled in size, launched some of the industry’s most creative campaigns, and become one of the most admired brands in the world.

Before joining Chipotle, Chris built his marketing foundation at three of the great brand academies--General Mills, Coca-Cola, and Yum! Brands--where he helped launch legendary platforms like Taco Bell’s “Live Más” and Doritos Locos Tacos. Today, he brings that same mix of creative courage, data-driven insight, and cultural intuition to Chipotle, where purpose and performance go hand in hand.

Tune in for a conversation with a Chief Brand Officer who truly loves his job!

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The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP) Nov 28, 2025

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.

In the seventh episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamberton, dig into the art and science of the marketing mix. They explore how brands can cut waste, make every dollar work harder, and balance the short-term demand for results with the long-term need for brand strength

Joining the conversation is Damon Berger, Head of Consumer Digital Engagement at Gap Inc., who shares his perspective on building a culture that embraces both measurement and creativity. From MMM (marketing mix modeling) to cultural relevance, Damon breaks down how Gap is revitalizing iconic brands by staying true to their DNA while staying agile in a fast-changing market

The takeaway: when you put the consumer at the center, smart spending isn’t about choosing between brand and performance…it’s about making both work harder together.

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Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable Nov 26, 2025

When you think of some of America’s most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there’s one company behind them all: Georgia Pacific. And at the helm of marketing for that incredible portfolio is Jim's guest this week, Laura Knebusch, the Senior Vice President of CPG Marketing and Customer Experience.

Laura is a seasoned marketing leader and transformation champion who has spent the past 15 years at Georgia Pacific. She has been the head of marketing for the past two-plus years, and has been focused on modernizing one of the most iconic CPG companies in the world. Under her leadership, Georgia Pacific has become an early mover in retail media and a shining example of how legacy brands can stay relevant in the digital age. Before joining Georgia Pacific, Laura began her career at Procter & Gamble where she developed her grounding in consumer insight and brand discipline.

Tune in for a conversation with a leader who is applying a rigor to a new era of marketing, one that’s faster, more digital, and more unpredictable than ever before. Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion.

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The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion) Nov 21, 2025

What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.

In the sixth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey Wehking, explore why not all partnerships deliver equal value…some enhance brand equity, while others can dilute it.

This week’s guest is Kristen D’Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, who unpacks how collaborations and partnerships drive growth, cultural relevance, and long-term brand equity. From bold campaigns with Megan Thee Stallion to unexpected collabs with Ford, True Religion demonstrates how math, magic, and cultural insight come together to keep a brand not just alive, but thriving.

Kristen shares the playbook behind building a culture of collaboration inside the marketing team, tapping into subcultures that matter, and designing partnerships that actually move the needle.

Bottom line: when you know your customer and lean into culture, partnerships don’t just create moments, they create momentum.

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Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand Nov 19, 2025

If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.

From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald’s Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.

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The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally) Nov 14, 2025

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?

In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?

This week’s guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America’s most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.

“We have to stop calling it brand versus performance. It’s demand generation and demand capture. And you can’t have one without the other.” — Andrea Brimmer

If you’ve ever wondered how to build a brand that punches above its weight, Andrea’s playbook is one you won’t want to miss.

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Nicholas Berglund (Life Time) | Reimagining Fitness as a Luxury Wellness Experience Nov 12, 2025

A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully.

Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.

Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic’s creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture.

So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout.

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The Brand Builder's Playbook // The Science of Brand ROI: Measuring What Matters with Raja Rajamannar (Mastercard) Nov 07, 2025

This week on The Brand Builder’s Playbook, Jim, Ryan, and Cait dive into one of marketing’s toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore how marketers can connect creative storytelling to measurable business growth.

To help unpack it, they’re joined by Raja Rajamannar, Mastercard’s Chief Marketing & Communications Officer. Raja shares how Mastercard built one of the world’s most trusted brands by grounding its marketing in data, financial discipline, and purpose. He outlines his framework for measuring marketing ROI across three dimensions, brand strength, business growth, and sustainable competitive advantage, and shares practical lessons on earning credibility with CFOs and boards.

“Purpose and profits are not mutually exclusive. If you pursue purpose methodically, thoughtfully, and innovatively, profits will follow.” — Raja Rajamannar

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Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions Nov 05, 2025

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.

Erin’s story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University’s Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired.

Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.

Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.

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The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry) Oct 31, 2025

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.

In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.

Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand’s ability to command a premium.

From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.

True pricing power doesn’t come from spreadsheets—it comes from the trust and love consumers place in your brand.

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The Twin Cities CMO Roundtable: Marketing with Heart and Purpose | Featuring Best Buy, Minnesota Vikings, Mall of America and Land O'Lakes Oct 29, 2025

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands.

Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what’s in the water here that’s helped so many companies thrive for decades?

He is joined by four powerhouse marketers who are shaping some of the region’s most iconic brands:

– Jennie Weber, the Chief Marketing Officer of Best Buy. Jennie is leading a customer-obsessed transformation, bringing digital innovation and human connection together across one of America’s top retailers.

– Martin Nance, the Chief Marketing Officer of the Minnesota Vikings. A former NFL wide receiver turned CMO, Martin is shaping world-class fan experiences on and off the field — from building year-round engagement platforms that connect fans to the team, to elevating U.S. Bank Stadium as one of the premier destinations in sports and entertainment.

– Jill Renslow, the Chief Business Development and Marketing Officer at Mall of America, which is the largest retail and entertainment destination in North America, attracting more than 40 million visitors each year. Jill leads the charge for new entertainment concepts, global brand partnerships, and community-driven experiences that is keeping the mall both a cultural icon and a shopping hub.

– Heather Malenshek, SVP and Chief Marketing Officer of Land O’Lakes. Heather is reimagining marketing for a century-old cooperative while championing farmers, food, and the future of rural America — from amplifying the “All Together Better” platform to spotlighting sustainability and innovation across the agricultural supply chain.

Recorded live at Best Buy’s state-of-the-art studios, tune in for a candid, inspiring dialogue about the grit, generosity, and community spirit that make Minnesota business so unique. These leaders open up about career transitions, the shift from product-driven to experiential marketing, and how legacy brands can stay both relevant and timeless.

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The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors) Oct 24, 2025

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...

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How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value.

Jim, Ryan, and Lindsey dive into what it really means to build “Brand Love,” using BERA’s Love Curve to unpack how the most emotionally connected brands outperform competitors on pricing power, market share, and shareholder returns.

They’re joined by Sofia Colucci, Chief Marketing Officer of Molson Coors, who shares how her team translates brand love into bookings, loyalty, and iconic creative ideas; from beer-flavored Pringles to New Balance koozies and even a dive-bar perfume.

“Brand equity isn’t a soft metric. It’s a growth engine. The most loved brands deliver stronger loyalty, pricing power, and market performance.”

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Mike Grahl (Minnesota's Timberwolves and Lynx) | Turning Fans into a Movement Oct 22, 2025

Whether it’s the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim’s guest this week on The CMO Podcast—Mike Grahl, Chief Marketing Officer of the Minnesota Timberwolves and Minnesota Lynx. The Wolves are one of the NBA’s most dynamic rising franchises, and the Lynx—a four-time WNBA champion—are a powerhouse team that embodies the spirit of the Twin Cities both on the court and in the community.

Since 2018, Mike has led marketing for both franchises, overseeing brand strategy, creative, digital innovation, retail, and fan engagement. Under his leadership, the Wolves and Lynx have achieved record ticket sales, soaring fan engagement, award-winning campaigns, and retail growth that has set franchise records. Before coming to Minnesota, Mike spent more than 20 years with the Milwaukee Bucks, rising from account representative to Chief Digital Officer and helping drive that franchise’s digital transformation.

Tune in as Mike shares how he’s built two thriving sports brands that go beyond the game, the lessons he carried from two decades with the Bucks, and his playbook for turning loyal fans into a movement.

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Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy Oct 15, 2025

We’re kicking off this week’s episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we’re coming to you from Minneapolis, Minnesota — home of Prince, more than 10,000 lakes, and a vibrant business community. For the very first time, The CMO Podcast is recording on-site at the Best Buy Studios, in partnership with Best Buy Ads.

Jim’s guest this week is Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company. Founded in 1905, Red Wing has built a legacy as America’s iconic work boot brand — boots that have supported the workers who built landmarks like the St. Louis Arch and the Sears Tower. Today, the company generates more than a billion dollars annually across its portfolio of brands and retail network, while remaining family-owned under its fourth-generation CEO — and first woman to lead the company.

Dave oversees Red Wing’s global marketing practice, from brand management and digital strategy to ecommerce, retail experience, and corporate communications. Before Red Wing, he spent years in senior leadership roles at top agencies, shaping campaigns for some of the world’s most recognizable brands.

This is Jim’s conversation with a CMO whose brand has outfitted generations of builders, dreamers, and doers — Dave Schneider of Red Wing Shoe Company.

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New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve Oct 14, 2025

This week we're very excited to share with you an exciting new show we've launched this week! It’s called The Brand Builder’s Playbook…a special 8-part series created in partnership with our friends at BERA.ai.

In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works.

Now, here’s the important part: you’ll hear the very first episode right here in The CMO Podcast feed. But if you’d like to hear the rest of the series, head over and follow The Brand Builder’s Playbook on YouTube, Apple Podcasts, Spotify, or wherever you enjoy your podcasts.

Follow on Apple Podcasts: https://tinyurl.com/thebrandbuildersplaybook

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Welcome to the very first episode of The Brand Builder’s Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at Nonfiction Research).

In this 8-part series, we’ll build a practical playbook for 2025—designed to help brand leaders navigate an era of uncertainty, constant change, and rising expectations. Each episode tackles a critical theme in sequence, offering insights and tools to strengthen your brand as a true strategic asset.

We kick things off by asking the most fundamental question: Why does brand matter?

Our featured guest is Chris Burggraeve, former Global CMO of AB InBev and a longtime champion of treating brand as a financial asset. Together, we unpack how brand drives growth, profit, pricing power, and resilience—even in turbulent times.

If you’re a marketer, founder, or business leader seeking conviction, clarity, and a new set of plays for brand building, this episode is your starting point.

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Each week we’ll offer you a worksheet to follow along and continue to learn after enjoying the episode. You can download this week’s worksheet here: http://bit.ly/4mZImdd

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Read about upcoming episode topics and guests here: https://bera.ai/podcast/"

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Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources) Oct 08, 2025

School is back in session—and so is the CMO Podcast, live from Penn State’s Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science of decision-making. Together, they dive into the vulnerable moments that shaped their lives, the career pivots that defined their paths, and the lessons learned when decisions didn’t go as planned.

This year’s guests bring diverse experiences:

Whit Friese, VP of Creative Marketing at The Home Depot, whose career journey spans advertising, Hollywood, and Emmy-winning creative work at CNN.

Camille Chang Gilmore, Senior VP & Chief Human Resources Officer at Avanos Medical, who built her career leading people and driving diversity at Boston Scientific.

Jim Erickson, founder and longtime CEO of Blue Mountain Quality Resources, a leader in life sciences software solutions.

Join us for an honest, inspiring, and lively conversation about the critical choices that shape leaders—and the wisdom they pass on to the next generation of Nittany Lions.

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Colin Kelton (Vanguard) | Building a Lifetime Career Oct 01, 2025

Not many CMOs can say they’ve had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old investment management giant founded by legendary investor John Bogle. Vanguard is a pioneer in asset management, with a unique investor-owned company structure. It has a simple and powerful purpose: To take a stand for our investors, to treat them fairly, and to give them the best chance for investment success.

Colin’s story is unusual in today’s world. He started with Vanguard in 1990, fresh out of Penn State, and he never left. Over the years, he has held a number of leadership positions, including Chairman and CEO of Vanguard Australia. In 2018, he became Vanguard’s first Global CMO, and in January 2024 he added Chief Communications Officer to his responsibilities.

Recorded in person at the Next Gen CMO Academy at Deloitte University, this conversation explores Colin’s remarkable journey, what it means to lead with purpose, and how a lifetime at one company can shape both a career and a culture.

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Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch Sep 24, 2025

For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford’s Chief Marketing Officer, Lisa Materrazzo, at the company’s cutting-edge NewLab near the iconic Michigan Central station.

With two decades at Toyota behind her, Lisa joined Ford two years ago to reinvigorate the brand and prepare it for the future. So tune in as Jim goes behind the scenes of one of the most ambitious—and promising—brand relaunches of the decade, exploring what it takes to reintroduce an iconic company to the world. Ready Set Lisa!

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George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year Sep 17, 2025

Who doesn’t remember the Chili’s jingle—“I want my baby back, baby back, baby back…”? Or maybe you’ve seen the viral TikToks about Chili’s Triple Dipper. Chili’s is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix.

George is one of today’s most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—before moving on to Yum! Brands with KFC and Pizza Hut. Three years ago, he took on Chili’s, and the results have been remarkable. Under George’s leadership, Chili’s has gone from not even being a national advertiser to becoming Ad Age’s Brand of the Year, with George himself named CMO of the Year.

In this episode, George shares his playbook for turning brands around, the importance of listening to frontline team members, and how to make a heritage brand cool again. And yes—we even take a detour into Taylor Swift.

This conversation was recorded in person at the Next Gen CMO Academy at Deloitte University.

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Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation Sep 10, 2025

Fall is here, which means back to school, football season, crisp apples, and the world’s biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 14th to the 16th, featuring headline speakers like the CEOs of Google and Starbucks, plus musical guests Metallica and Benson Boone.

In this week's episode, Jim welcomes Ariel Kelman, President and Chief Marketing Officer of Salesforce, to talk about the power of Dreamforce, what it’s like working under visionary founders like Marc Benioff and Jeff Bezos, and why rethinking organizational design with agentic AI at the core is critical for the future.

With Salesforce leading the charge in cloud-based CRM and now AI innovation, Ariel shares his unique journey—from his early days at Salesforce, to Amazon Web Services, to Oracle, and back again—offering lessons in marketing leadership at scale.

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Jessica Padula (Nespresso USA) | Brewing Growth & Sustainability Sep 03, 2025

This week, The CMO Podcast is serving up a rich and flavorful conversation as Jim sits down with Jessica Padula, Vice President of Marketing and Sustainability for Nespresso USA. Nespresso, part of Swiss-based Nestlé, started in the 1980s with one bold idea: that anyone should be able to brew a café-quality coffee at home. Fast forward to today, and that idea has become an $8 billion global brand, with more than 13,000 employees across 81 countries, over 800 boutiques in 500+ cities, and a booming direct-to-consumer business.

Jessica has been brewing her own journey at Nespresso for nearly a decade. For the past two and a half years, she’s been leading both marketing and sustainability—two roles that blend perfectly like coffee and crema. A Boston University grad, Jessica first cut her teeth on the agency side, working with powerhouse Procter & Gamble brands, before bringing her passion for brand building and purpose to Nespresso.

In this lively conversation, Jim and Jessica dive into her career journey, the art of balancing growth with sustainability, and how Nespresso continues to innovate without losing sight of its values. Grab your favorite cup and tune in—it’s a coffee talk you won’t want to miss.

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Building Brands with Courage: Voices from Hinge, Essity, and Be LOVE Aug 27, 2025

This week, we’re wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.

Joining Jim is...

Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.

Leslie Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Leslie is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she’s on a mission to spark meaningful real-world experiences.

Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. His credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.

Together, Jim and these leaders share a candid discussion on building brands that matter, across dating, wellness, and hygiene, showing how courage and conviction can cut through complexity and deliver lasting impact.

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Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and Aug 20, 2025

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward?

In this week’s episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.

Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world’s most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L’Oréal. Today, she is steering Nestlé’s European portfolio through a period of rapid consumer change—balancing tradition with innovation.
Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.
Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world’s largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.
Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.

This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.

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This week's episode is brought to you by Deloitte and StrawberryFrog.

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Calum Laming (British Airways) | Brand-Building at 35,000 Feet Aug 13, 2025

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix.

With a lifelong passion for aviation, Calum has built a career spanning five airlines, including Virgin and Etihad, before taking the helm at one of the world’s most iconic carriers. And like Jim, Calum’s journey began at Procter & Gamble, giving him a unique blend of brand-building expertise and airline industry know-how.

So, buckle up, switch your devices to airplane mode, and get ready for a candid conversation on leadership, creativity, and what it takes to keep an airline soaring.

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Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, during the 2025 Cannes Lions Festival of Creativity.

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This week's episode is brought to you by Deloitte and StrawberryFrog.

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From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and Cymbiotika Aug 06, 2025

On this week's episode of The CMO Podcast, Jim is joined by three remarkable leaders who are at very different stages of their careers and lives, but all share a bold vision for leadership and creativity.

Aimee Egan, Chief Enterprise Officer of Shutterstock, brings the perspective of driving growth and transformation in one of the world’s most influential content companies.

Sophie Bambuck, Chief Marketing Officer of Audemars Piguet, offers a fresh take on building a luxury brand with deep heritage while shaping its future.

And Durana Elmi, Founder and COO of Cymbiotika, shares her entrepreneurial journey of building a wellness brand from the ground up, fueled by grit and innovation.

Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, listen in a Jim explores how life stages influence leadership style, and what it takes to keep pushing boundaries no matter where you are in your journey.

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This week's episode is brought to you by Deloitte and StrawberryFrog.

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Jonnie Cahill (PepsiCo) | How to Onboard with Intention Jul 30, 2025

Jim’s guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April 2025 after more than 12 years at Heineken, where he most recently served as Chief Marketing Officer for the U.S.

PepsiCo is a global food and beverage powerhouse with nearly $95 billion in sales and an iconic portfolio of brands — including Pepsi, Gatorade, Quaker, Lay’s, Cheetos, Mountain Dew, and Tostitos, to name just a few.

This marks Jonnie’s third CMO role. Prior to PepsiCo and Heineken, he served as CMO of Telefónica in Dublin, and earlier spent six years at Diageo, where he had the opportunity to work on one of Ireland’s most beloved brands: Guinness.

Jonnie and Jim sat down over coffee at the Cannes Lions Festival of Creativity to talk about his journey, leadership lessons, and the challenges of building global brands.

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Melody Lee (Mercedes-Benz USA) | Success is Never Solo Jul 23, 2025

This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world’s most enduring luxury brands and will celebrate its 100th anniversary next year.

Melody’s career in marketing had an inauspicious start. She graduated from Georgia Tech with both a BS and an MS in international affairs, took a $12/hour internship at a PR firm, and never looked back. After six years in PR, Melody made the jump to the client side with a six-year stint at Cadillac. She then held senior roles at Shiseido and MillerKnoll before joining Mercedes-Benz in the summer of 2023.

Recorded during the Cannes Festival of Creativity, this episode features a conversation about modernizing legacy brands and building your creative chops.

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Building Brand Love with UGG, Tinder, Tubi and Transunion Jul 16, 2025

In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the timeless—and timely—question: What does it take to build a brand people truly love?

Joining Jim are...

Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion

Nicole Parlapiano, Chief Marketing Officer of Tubi

Melissa Hobley, Chief Marketing Officer of Tinder

Carole Diarra, Global Vice President of Marketing for UGG

Together, they reflect on the power of going back to brand-building fundamentals, why “the fruit is in the roots,” and how kindness and care can be transformative forces in leadership. This is a conversation full of wisdom, laughter, and straight talk on how to lead brands, and teams, with heart. Whether you're a marketer, creative, or purpose-driven leader, you’ll walk away inspired to double down on what really matters.

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This week's episode is brought to you by Deloitte, StrawberryFrog and Transunion.

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Brian Irving (Lyft) | The Pink Rebels Jul 09, 2025

Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people’s lives with the world's best transportation. Lyft does business in the US and Canada, and has about $6 billion in revenue

Brian has been at Lyft for about 15 months. Before that, he has worked at three of the world’s most valuable companies: Google, Meta and Apple. He has also worked at Levi Straus, Eventbrite, and AirBnB. Brian had no idea growing up in Flint, Michigan that his life would unfold this way. Recorded in person at the Cannes Lions Festival of Creativity, tune in for a heart-to-heart conversation with Jim and Brian!

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This week's episode is brought to you by Deloitte and StrawberryFrog.

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Elizabeth Rutledge (American Express) | The Customer at the Center of Everything Jul 02, 2025

Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx’s stock was about $4 when Elizabeth joined, and it is about $300 currently. More trivia–American Express was founded in 1850–one of the oldest brands in the world.

Elizabeth graduated from Princeton, and earned her MBA from the Stern school at NYU. Recorded in person at the Deloitte Apartment at the Cannes Festival of Creativity, join the two for Jim's conversation with the CMO of a 175-year-old brand that is certainly not behaving that way.

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This week's episode is brought to you by Deloitte and StrawberryFrog.

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The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital) Jun 25, 2025

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they’ve forged have become one of most transformative forces in marketing. It’s reshaping how brands connect with people, how content is made and consumed, and how influence is earned.

Joining Jim are three guests who know this world very well:

Brandon B, Creator and Founder of StudioB
Kim Larson, the Global Head of YouTube Creators
Kenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte Digital

We’re going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!

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The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology) Jun 18, 2025

You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week’s episode takes it up a notch: “The Day the Universe Changed: How the last five years have changed us as humans and consumers.”

Jim's guests are Mike Moynihan, the SVP of Brand, Marketing, Insights and Partnerships at the Lego Group, and George Carey, the founder and CEO of Human-ology, a research company that tracks shifts in values and emotions that shape human attitudes and behaviors.mTheir clients include Google, Nike, McDonalds, and of course Lego. Mike has been at Lego for an amazing 30 years, and George founded his company about 15 years ago.

George will share how the human inside the consumer has fundamentally changed over the past five years, beginning with the pandemic and then intensifying with the 2024 US elections. And Mike from Lego will talk to how this has changed how they think about their brand, and the initiatives that emanated from that.

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Learn about the Human-Ology study here: https://tinyurl.com/3thz8knj

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Carrie Palin (Cisco) | Powering An Inclusive Future For All Jun 11, 2025

This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve society’s greatest challenges. Cisco is on quite a roll–its stock is up about 40% in the last year.

Carrie never took a marketing class in school, and never even imagined she would be a top tech B2B marketer, let alone the CMO of one of the world’s great companies. But serendipity happened, and Carrie said yes to IBM coming out of TCU, and began a tech marketing career that took her to Dell, Box, Splunk, and now Cisco. Carrie has had a remarkable run in her four years as Cisco’s CMO, which we will talk about.

Tune in for a conversation with a CMO, who believes some things in life are simply non-negotiable.

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Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself Jun 04, 2025

It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.

Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.

Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. She’s also a runner—though not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world.

Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!

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This week's episode is brought to you by Deloitte and StrawberryFrog.

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Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere May 28, 2025

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world’s largest B2B (business-to-business) platform.

Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMW’s Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!

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This week's episode is brought to you by

Deloitte and StrawberryFrog.

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Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB) May 21, 2025

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?

On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?

Jim is joined by:

Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.
Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands.
Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.
Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.

Let us know where you stand in the Purpose debate—right here or on social media!

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Sofia Colucci (Molson Coors) | Uniting People Through Delicious Beverages May 14, 2025

We’re on the verge of summer, so you’re probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She’s the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.

Molson Coors traces its roots back to 1786, when John Molson founded Canada’s oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company’s portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.

Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.

Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!

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Reflections on the Journey to Chief Marketing Officer with Jim Stengel May 07, 2025

This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer.

We each have our own journey, but today, Jim will take you through his — including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow — this one’s for you. Let’s jump in!

Head over to our LinkedIn to complete your own Marketer’s Self-Evaluation.

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This week's episode is brought to you by

Deloitte and StrawberryFrog.

Learn more: https://strawberryfrog.com/jim

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Linda Boff, David Lubars and Rishad Tobaccowala | The Advertising Hall of Fame Class of 2025 Inductees Apr 30, 2025

This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation’s annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame’s inception in 1948, only 296 people have been inducted.

Joining Jim are:

David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.
Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.
Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.

Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.

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Learn more about the entire class of inductees:

https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspx

Plus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857

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This week's episode is brought to you by

Deloitte and StrawberryFrog.

Learn more: https://strawberryfrog.com/jim

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The Future CMO Summit featuring General Motors, JPMorgan Chase, Coach and Mondelez Apr 23, 2025

This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.

Joining Jim are four standout leaders who participated in the Summit:

Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General Motors
Danielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan Chase
Katie Berry, Director of Global Brand Marketing at Coach
Steven Saenen, Vice President of Marketing at Mondelēz International

From financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.

So grab a coffee—or a glass of wine—and settle in. You’re about to hear an honest, inspiring conversation straight from the heart of the Berkshires.

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This week's episode is brought to you by StrawberryFrog and Deloitte.

Learn more: https://strawberryfrog.com/jim

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Rachel Thornton (Adobe) | Exploring Curiosity Through Digital Experiences Apr 16, 2025

This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, it’s fitting that his guest is someone at the heart of the Adobe Summit: Rachel Thornton, Chief Marketing Officer of Adobe Enterprise.

Adobe is, of course, a company renowned for its creativity, innovation, and strong employee- and customer-centric culture. Its purpose is to change the world through personalized digital experiences, with offerings that include Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Founded in 1982, Adobe now generates about $22 billion in annual revenue, thanks to groundbreaking innovations such as Photoshop, Acrobat, PDF, Flash, and Firefly.

Rachel was a speaker at this year’s Summit and is a newcomer to Adobe, having joined in December 2024. However, she’s no stranger to B2B tech marketing. She began her tech career at Microsoft and went on to hold key roles at Cisco, Salesforce, Amazon Web Services, and startups before landing at Adobe.

Tune in this week for a lively chat with a curious, history-loving Chief Marketing Officer!

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This week's episode is brought to you by Adobe, StrawberryFrog and Deloitte.

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Natalia Ball (Mars) | A Better World for Pets Apr 09, 2025

As we celebrate National Pet Day, Jim's guest this week on The CMO Podcast is Natalia Ball, the Global Chief Growth Officer of Pet Nutrition at Mars. This is a big business for Mars, Petcare is about 60% of its estimated $50 billion in sales. Mars was founded as a candy company by Frank C. Mars in 1911 in Tacoma Washington; it remains to this day a family-owned business. Mars Petcare brands include Pedigree, Whiskas, Royal Canin and Iams.

Natalia has been at Mars Petcare about seven years, and was promoted to Global Chief Growth Officer in April 2024. Before Mars, Natalia spent about 15 years at P&G, starting as a brand manager in Venezuela; her last role at P&G was senior portfolio director in global Laundry. Tune in for a conversation with a dog-loving, London-living mom of a seven year old, and a chief growth officer!

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This week's episode is brought to you by StrawberryFrog and Deloitte.

Learn more: https://strawberryfrog.com/jim

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How CMOs Thrive in Times of Rapid Change with Emily Silver (Dick's Sporting Goods) | Live from Adobe Summit Apr 07, 2025

This week we’re bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP and Chief Marketing & Athlete Experience Officer of Dick’s Sporting Goods, to join me on stage.

Emily is a returning guest to the show, joining Jim last fall to talk about stepping into her first CMO role. Emily spent over 16 years at PepsiCo, in about nine roles, before she joined the sports brand in 2023.

Recorded live in front of an audience, including a collection of Emily’s associates from Dick’s, Emily and Jim discuss how sports brings us together, and how she and her company are thriving in these uncertain times.

This episode is brought to you by Adobe.

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Emmanuel Orssaud (Duolingo) | April Fool's Day Measured in Smiles Apr 02, 2025

Happy April Fools! To celebrate the spirit of first day of April, Jim welcomes to the show one of Duo the Owl’s best friends, Emmanuel Orssaud, the Chief Marketing Officer of Duolingo, one of the hottest growth brands in the world with one of the hottest mascots in the world. Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide.

Duolingo’s purpose is to develop the best education in the world and make it universally available; its core service today is in language learning. Duolingo is only a 14-year old brand, founded in Pittsburgh by Luis van Ahn and Severine Hacker, who met at Carnegie Mellon. It is publicly traded, with a market cap of about $14 billion.

Emmanuel, or Manu, has been at Duolingo nearly five years, CMO since August 2023. Prior to Duolingo, Manu worked about five years at Spotify and nine years at Playstation. Tune in for a conversation around growth marketing & more with a bi-lingual CMO (French and English) who is learning Japanese on Duolingo!

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This week's episode is brought to you by StrawberryFrog and Deloitte.

Learn more: https://strawberryfrog.com/jim

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Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships Mar 26, 2025

Spring is time for rebirth and renewal…and today’s episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head of Digital, Client Experience & Marketing at Truist Bank, and Scott Goodson, the CEO and Founder of ad agency StrawberryFrog. Sherry and Scott are longtime partners at Truist, a top 10 US bank headquartered in Charlotte, NC. Truist has a purpose to inspire and build better lives and communities–and they mean that, as you will hear through Sherry and Scott’s stories.

Sherry has been at Truist since 2011; she was part of SunTrust, which became Truist after SunTrust’s merger with BB&T. Scott and his agency have been working with Truist for many years. Many brands switch agencies frequently–this is a story of a client and agency who have learned to work together over the years, and thus discovered the magic of teamwork with a common purpose, common objectives, and a shared ambition. Tune in for a conversation on the playbook for a successful partnership!

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This week's episode is brought to you by StrawberryFrog and Deloitte.

Learn more: https://strawberryfrog.com/jim

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Julie Haddon (NWSL) | Reshaping the Future of Women's Soccer Mar 19, 2025

This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO.

Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 million–the previous media deal was for three years for $4.5 million. And team valuations are increasing massively.

Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.

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This week's episode is brought to you by StrawberryFrog, Deloitte and Adobe.

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Nicole Parlapiano (Tubi) | Swing Big on Brand Building Mar 12, 2025

Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.

When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super Bowl advertisers the past few years, and popping up all over social media. Tubi–which is the most watched free TV and streaming service in the US–has an active fan base of about 100 million monthly users.

Nicole has been at Tubi almost three years, and despite the steep growth numbers, seems to be just getting started. Before Tubi, Nicole has had an eclectic career journey, with time at Tinder, WeWork, Vayner, and eharmony. Raised in a blue-colar family outside New York City, Nicole went on to Fordham for her undergraduate degree and later earned her MBA at night at USC. Tune in for Jim's conversation with a CMO who has a self-described endless appetite for risk.

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This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.

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Vanessa Wallace (Savage x Fenty) | Make Your Own Rules to Express Your Style Mar 06, 2025

We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now the Chief Marketing Officer of Savage X Fenty, the intimates, loungewear and sportswear brand founded by Rihanna in 2018.

Headquartered in El Segundo, Ca., Savage X Fenty celebrates fearlessness, confidence and inclusivity. Rihanna launched the brand seven years leveraging her Instagram account; the brand took off quickly and has not slowed down. Savage X Fenty was valued at about $1 billion last year; Rihanna owns the brand along with a group of investors that includes LVMH and the TechStyle Fashion Group.

Vanessa joined Nike a few years after leaving the University of Texas, and held 10 different positions at Nike over the course of 19 years–including Head of Brand Marketing before she left in 2024 to join Savage X Fenty. Tune in for a conversation with a CMO who loves her job–almost as much as she loves her puppy Kobe.

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Jim Stengel's Reflection from a Trip to Cuba Mar 05, 2025

We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a few lessons learned from the experience.

Plus head over to our Instagram for a photos from his trip: https://www.instagram.com/thecmopodcast/

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Jerri DeVard (BECA) | The Black Executive CMO Alliance Feb 26, 2025

This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance.

Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pillsbury company, now part of General Mills. Jerri went on to CMO roles at Verizon, Nokia, ADT and Office Depot. Jerri was a guest on the show in July 2020. Jim and Jerri chatted through a wide ranging talk about her career, our friendship over the years, and what she has learned about leadership. Well this week, Jim will focus on her life since then, including the founding of BECA, which has been astounding in its impact. It’s an honest, heart-to-heart chat–which is the only way Jerri DeVard rolls.

Listen to the previous episode featuring Jeri from 2020: https://tinyurl.com/3tcmrx9r

Learn more about BECA: https://blackexec.com/

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Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet Feb 19, 2025

Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020.

Stacey is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacey joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G’s brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacey left Cincinnati and moved to LA to join Liquid I.V. as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability.

Tune in for a conversation with a CMO who believes in listening to her team and her customers!

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Super Bowl LIX Marketing Roundtable Feb 14, 2025

Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media.

Jim starts the conversation with the Kansas City Chiefs very own Lara Krug, who joined the Chiefs in 2021 as their Chief Marketing Officer. Then moves onto two roundtables–with five leaders in each Roundtable. Guests include:

Nicole Parlapiano, Chief Marketing Officer of Tubi

Greg Lyons, Chief Marketing Officer of PepsiCo NA

Laura Jones, Chief Marketing Officer of Instacart

Daniel Winer, CEO & Co-Founder, Hexclad Cookware

Steven Saenen, VP Ritz & Portfolio Marketing, US, Mondelez

Sofia Colucci, Chief Marketing Officer of Molson Coors

Shachar Scott, VP, Marketing, Reality Labs, Meta

Ramon Velutini, President, NA & LATAM, The Duracell Company

David Lee, Chief Creative Officer, Squarespace

Brittney Polka, VP, Beverages, Danone

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Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion Feb 12, 2025

This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in 2025, we are looking to lean more into this community, by hosting reunions, in-person and virtual. So for this week’s episode, we kick it off with a bang as Jim welcomes Tim Armstrong, founder and CEO of Flowcode, and author, professor, entrepreneur and fellow podcaster, Scott Galloway, back to the show. Both were early guests all the way back in 2019.

This episode was recorded live in-front of an audience of fellow CMO Podcast alumni–about 70 of them. Jim, Tim and Scott dove head first into topics that are affecting us as business leaders, but also as members of society. Tim and Scott first talk about how they’ve built their own rules around goal setting, and their efforts to stick to their goals. And no surprise if you know Scott–the conversation went quickly to the state of young men in America.

Jim then wraps up the conversation by opening to questions from the audience, which took the conversation–which was already deep, raw and real–to some new places. Places which we do not normally talk about on The CMO Podcast. So join Jim as he welcomes Tim and Scott back, for this remarkable and important podcast.

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Scott Galloway joined Jim as an early guest in June 2019: https://tinyurl.com/3v8fhdu5

Tim Armstrong has joined Jim on multiple occasions, July 2019: https://tinyurl.com/39ba2ate And November 2022: https://tinyurl.com/4pkuznsd

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Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder Feb 05, 2025

Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in Austin Texas. This is one unusual brand: it is guided by a three-pronged brand platform: family, fashion, and philanthropy. Its organization is 96% women, with a multigenerational consumer base. Along with organizing up to 25,000 love events a year. It has about 140 stores and is distributed in retailers like Nordstrom and Neiman Markus, and has an estimated value of roughly $1 billion.

Michelle has been CMO at Kendra Scott for about three years. She has overseen explosive growth in sales, new customers, and in her organization’s growth. Before Kendra Scott, Michelle spent 16 years in a variety of roles at General Mills, and then worked at LifeSpa, Intercontinental Hotels, and Pressed, the cold-pressed juice and plant-based treats company, where she was CMO. This is your reminder to order a necklace or ring for your love ones, and tune in for our Valentine conversation with the CMO of Kendra Scott!

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Jennie Weber (Best Buy) | Retail Media at the Center of CES Jan 29, 2025

January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. Jim's guest this week on The CMO Podcast is Jennie Weber, the Chief Marketing Officer of Best Buy, the $40 billion plus in sales consumer electronics retailer. Best Buy–with its 1000 plus stores, ecommerce platform, retail media network, and assorted services–is the world’s largest consumer electronics specialty retailer. A long way from its founding in 1966 by two gentlemen in St Paul, Minnesota.

Jennie has spent most of her career at Best Buy–about 16 years, with an additional two years at Best Buy subsidiary Geek Squad. She was appointed CMO roughly two years ago. Jennie grew up across the upper western United States, and graduated from the University of St. Thomas with a degree in history. She’s a skier, a hiker, a road biker, and a mother of four. Tune in for an episode with a CMO with fresh insights about this year’s CES, as well as how to make marketing a profit center.

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Victoria Lozano (Crayola) | Leading the Charge in Creativity Jan 22, 2025

Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola product was a box of eight crayons, and sold for a nickel. Crayola is one of the most well-known brands in the world–brand awareness in the US is 99%.Since the mid-1980s, Crayola has been part of the Hallmark portfolio of brands, which includes Hallmark and Hallmark Media. Today’s Crayola is a very different business than it was even 15 years ago. Its purpose is unchanged–to help parents and educators raise creatively active kids. But it has morphed from a product company to a brand in the entertainment, content and experience spaces.

Victoria has been with Crayola 15 years, about three as EVP of Marketing. Before Crayola, Victoria studied Classics at NYU and then earned her MBA there at the Stern school. After stints in CPG with Pfizer and Cadbury, Victoria moved to Crayola, where she has found the perfect fit for her. Tune in for a conversation around creativity, brand building and parenting.

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Watch the videos as part of the Campaign for Creativity: https://www.crayola.com/featured/campaign-for-creativity

Learn more about Crayola Creativity Week: https://creativity-week.squarespace.com/

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The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024 Jan 15, 2025

As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024.

Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company ADT, Melissa Hobley, the Global Chief Marketing Officer at Tinder, and Michelle Crossan-Matos, the Chief Marketing Officer at Ulta Beauty.

What a perfect panel to both reflect on past learning, and to look forward, so tune in for an ambitious episode–to reveal the central themes from CMOs in 2024, and to invite our guests to share their insights and advice on each theme.

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Listen to our previous episodes...

Discovering Your Inner Joy and Beauty with Michelle Crossan-Matos - https://tinyurl.com/3sk5pybx

Celebrate Black History Month with BECA - https://tinyurl.com/y559n6ju

Swipe Right with Melissa Hobley - https://tinyurl.com/2479sdxc

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Lessons from the Next Generation CMO Academy at Deloitte University Jan 08, 2025

For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, we've pieced together snippets from a few special conversations from the event.

First, Jim is joined by Norm Yustin, the Customer Activation and Growth Global Practice Leader for Russell Reynolds, a leading executive search and leadership advisory firm. Norm talks us through his path through marketing to becoming a recruiter, how he looks to support the leaders he hopes to place, and the decision of CEOs to hire internally or externally.

Then, we welcome three alumni from a previous Deloitte Academy to speak about their experiences and how they were able to bring their learnings back to their companies and teams. Michael Chao, the Vice President of Marketing at Lidl. Sylvia Hooks, the Vice President Edge to Cloud Integrated Marketing for Hewlett Packard Enterprise. Anthony Toguchi, the Head of Institutional Digital Marketing for Vanguard.

And finally Jim wraps up this special episode with a leader working to bring equality to women’s sports. Colie Edison is the Senior Vice President and Chief Growth Officer for the WNBA, the Women’s National Basketball Association. Colie is a veteran strategic leader and transformative marketer, becoming the league’s first-ever Chief Growth Officer in January 2022. We learn how she stepped into the role at the WNBA, at the same time becoming a mother, alongside working with her fellow c-suite team.

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Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon Jan 01, 2025

Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand building, so Jim is beginning this year with a woman who really gets entertainment.

His guest this week on The CMO Podcast is Dea Lawrence, the Chief Operating Officer and Chief Marketing Officer of Variety, the number-one source of entertainment business news. Variety was founded 120 years ago–amazing–and it has evolved into a multi-platform content company. Its iconic publication is available in 84 countries, but Variety in 2025 is so much more: 90 plus live events, podcasts, television specials, a content studio, and on and on. Variety is privately owned by Penske Media, which also owns Rolling Stone and Deadline Hollywood.

Dea is not just a COO and CMO, she is also an actor, which has helped build a foundation for her experience rising to become an executive. Dea has been CMO at Variety since 2015; in the last three years she has also been the Chief Operating Officer. Join Jim and Dea as they ring in the new year with a conversation full of predictions and resolutions!

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Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study Dec 18, 2024

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research.

Jim's guests on The CMO Podcast are Mark Sinnock, the Global Chief Strategy, Data and Innovation Officer at the Havas Group, and Joanna Lawrence, the global chief strategy officer at the Havas Media Network. Havas is one of the oldest and largest global communications companies. Founded in 1835 in Paris by Charles Louis Havas, today the group does business in 100 plus countries, with roughly 23,000 people; annual revenues approach $3 billion Euros.

Each year since 2009 the Havas group has designed and fielded a massive research project called Meaningful Brands. The intent is to provide insights and guidance on how to build a brand that has deep meaning for its customers, thereby driving sustained growth and profitability. The scope is impressive: more than 1.5 million interviews, in 24 countries, with 41 categories and 2600 brands analyzed. Tune in as Jim chats with Mark and Joanna about learning from the latest Meaningful brands study.

Havas’ 2024 Meaningful Brands™ Global Report: https://meaningful-brands.com/reports/2024report/

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Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity Dec 11, 2024

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest commercial bank in the US, with revenue in the $40 billion range.

Michael has been CMO at US Bank for about a year–and in that year he and his team developed a new campaign for the brand, leveraging AI in creative development of the idea. Before US Bank, Michael worked in marketing at Lexus, Marriott, Digitas, TD Ameritrade, and Wells Fargo. And before taking the reins at US Bank, Michael worked as a CEO of a home security company, Frontpoint. Tune in for a conversation with a CMO who has been very thoughtful of his career path.

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Joe Cano (Zappos) | Delivering WOW Through 25 years of Service Dec 04, 2024

The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Merchandising and Growth Officer for Zappos, the e-commerce company famous for its customer-obsessed culture. Zappos was founded in 1999 by Tony Hsieh, and sold to Amazon in 2009 for about $1.2 billion in an all-stock deal. Today, Zappos sells shoes of course, but also handbags, clothing, and accessories.

Joe has deep experience in fashion and retailing. He spent seven years at Saks Fifth Avenue, and four years at Walmart.com. Earlier in his career, he worked for a variety of youth fashion retailers, including Forever 21, Wet Seal, and Hot Topic. Joe joined Zappos in June 2022, and was promoted to Chief Marketing, Merchandising and growth Officer about 18 months ago. Tune in for a conversation celebrating 25 years of a successful brand with a guest who loves the holiday season.

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Kyle Lock & Christa Leupen (Butterball) | The Time To Be Thankful for Your Family, Friends and Community Nov 20, 2024

Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to get you in the spirit–Jim welcomes two special guests on The CMO Podcast: Kyle Lock, the VP of Marketing for the Butterball Company, and Christa Leupen, the Director of Purpose and Consumer Communication for Butterball. Butterball is of course the best known and most loved turkey brand in the US. Their purpose is pure and simple–to help people pass love on.

Four years ago Jim welcomed Butterball's Head of Marketing and Sales, Al Jansen, on this show. It was that conversation that helped spark a fire in Al and his fellow team at Butterball to find a path to purpose. A path that Kyle and Christa share with Jim.

Kyle Lock is the Vice President of Retail Marketing for Butterball, and has has served in marketing leadership roles since joining the company in 2006. In his current role, Kyle oversees the Retail Marketing function, responsible for strategic planning, product management, innovation, insights, consumer communications, consumer affairs and the historic Butterball Turkey Talk-Line. Prior to Butterball, Kyle served in marketing roles for Tyson’s retail division and before then at Hillshire Farm and Kahn’s, a division of what was the Sara Lee Corporation. 

Christa Leupen is the Director of Purpose and Consumer Communications for Butterball. She came to Butterball with 15 years of public relations and communications expertise, spanning agency and in-house roles, with specialty in the agriculture and manufacturing sectors. At Butterball, Christa plays a pivotal role in shaping the company's purpose-driven strategy, developing initiatives that create positive change inside and outside the organization, and delivering impactful results that align with the company’s purpose and values.

As we all look to moments of gratitude and kindness this holiday season, tune in for a conversation around a company that looks to share that ideal inside and beyond.

Listen to Jim's previous episode with Butterball's EVP of Sales & Marketing, Al Jansen: https://tinyurl.com/bde22wtp

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Louise McEwen (McLaren Racing) | Driving a Racing Team Fearlessly Forward Nov 13, 2024

The growth and popularity of Formula 1 racing is one of the great marketing stories of the past five years, and on this week's episode Jim is going behind the scenes to understand why. His guest this week on The CMO Podcast is Louise McEwen, the Chief Marketing Officer of McLaren Racing, the global leader in high-performance supercar production, and elite motorsports. Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the company is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US. McLaren is based in the UK, and is one of the top independent companies in the world. The McLaren team is currently in first place in the 2024 Formula 1 series.

Louise has known for a long time that she wanted a career in sports & entertainment; Louise studied Sports Science and Social Science at Loughborough University in the UK, before joining sports marketing firm Octagon in 1999. Following Octagon, Louise spent nine years at Vodafone, where she worked with McLaren, before eventually joining the racing company in 2017. Louise was appointed CMO in March 2024. As the racing world eagerly anticipates the Las Vegas Grand Prix on November 23rd, Louise welcomes Jim on the track to talk about how storytelling can reshape a brand.

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Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun Nov 06, 2024

This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global powerhouse.

Greg has been with PepsiCo for over 25 years, and CMO since 2017. He was a guest on the show in May 2020–in the early days of the pandemic. Still, to this day, almost five years later, that episode is one of Jim's absolute favorites. In this episode, they return to many of the themes from that recording, and hear Greg’s perspective on empathy, kindness and having fun.

Listen to Greg previous episode from May 2020: https://podcasts.apple.com/us/podcast/greg-lyons-pepsico-serving-empathy-at-pepsico/id1460604334?i=1000475927049

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Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders Oct 30, 2024

With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’s revenue is nearly $600 billion, with a market cap of about $2 trillion. It's among the few brands that people just cannot imagine living without.

Claudine forged an unlikely path to becoming the Head of Global Brand and Marketing at Amazon. She earned a Bachelors Degree at Colorado State University in Liberal Arts, and later acquired a Masters Degree from the University of North Carolina in American Studies. Claudine started her career as an editor at a publishing company, and eventually had a 20-year run at some of the most famous ad agencies in the world–including McCann, Saatchi & Saatchi, and Ogilvy. About eight years ago, Claudine went from agency to client and joined Amazon. Tune in for a conversation with a leader who joined a brand for the opportunity, but stayed for the creativity and culture.

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Sherry Weiss (Dow Jones and WSJ) | Powering the Professional World Oct 23, 2024

It’s election season in the U.S., with some brands taking on a special responsibility and role at this time. Among them is The Wall Street Journal, and this week Jim speaks to Sherry Weiss, the Chief Marketing Officer of Dow Jones–the parent company of The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and a portfolio of business intelligence assets, including Factiva.

Sherry has worked as CMO of Dow Jones for about two years, following a career path seemingly built for her current role. With a double degree from Georgetown University, a Bachelors in Foreign Affairs, and a Masters in Business, Sherry worked at Citi at two different times in her career, for a total of about 12 years. With just two weeks until the United States Presidential election, tune in for a conversation with a leader who is ready to lead her team through and beyond.

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Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales Oct 16, 2024

It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famous brands like M&Ms, Snickers, Orbit, Pedigree, Whiskas, Ben’s Original, and MasterFoods. In August 2024, Mars Wrigley announced the purchase of Kellanova–the Kellogg’s spinoff–with brands such as Pringles, Pop Tarts, and Nutrigrain.

Gabrielle has worked with Mars Wrigley for about seven years and stepped into the North America CMO role about fifteen months ago. Before Mars Wrigley, Gabrielle worked at Conagra for three years, and General Mills for eleven years. Before she became a food and snack marketer, she spent eight years in financial services before jumping to CPG, using her MBA from Michigan Ross. Tune in for Jim's Halloween Trick or Treat chat with a CMO who is all about a united team!

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Jim Lecinski (Northwestern Kellogg) | Class is in Session...Be a Student of AI Oct 09, 2024

This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider these highlights from Professor Lecinski's curriculum vitae:

Studied German and Government at Notre Dame, MBA from Illinois.
Teaches seminars and blogs about Jazz for newcomers.
Has written for The Journal of the International Association of Jazz Record Collectors.
Twelve years at Google, left as a VP.
Literally wrote the book on marketing and AI, back in 2021 before it was the “in thing.”
Awarded Professor of the Year at Northwestern Kellogg in 2022.

It's a double-Jim conversation, as the two dive into the hottest topic in marketing...AI.

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Learn more about AI:

Marketing AI Institute: https://www.marketingaiinstitute.com/

Andrew Ng's Courses on Coursera: https://www.coursera.org/instructor/andrewng

Keynotes to Watch:

Agentforce Keynote: Build the Future with AI Agents: https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e27

Google Cloud CEO Thomas Kurian'a Keynote: https://cloud.withgoogle.com/next

And pickup Jim and Raj Venkatesan's book - The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing: https://a.co/d/9osop0B

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Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete Oct 02, 2024

Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports. Think Golf Galaxy, Public Lands, Moosejaw, and others.

Emily has worked at Dick’s for about 18 months, after spending over 16 years at PepsiCo, in about nine different roles. This is Emily’s first CMO role; her CEO, Lauren Hobart, was appointed Dick’s CMO in 2011 and previously held that role for a few years. Emily graduated from Brandeis University with an MBA from Yale, before starting her career working on political campaigns. On this episode, she speaks to the incredible lessons from those early experiences and much more. Tune in for a conversation with a CMO that believes in the athlete in all of us!

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Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company Sep 25, 2024

The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might expect–is Lenovo’s division with Personal Computers, Smartphones, and AR/VR solutions. Lenovo is a $57 billion global technology company–the largest PC company–with business in 180 countries. It also markets infrastructure, software, solutions and services.

Emily has worked at Lenovo since September 2020. She joined Lenovo after nearly 11 years at HP, in a variety of roles in the Americas and Asia. Emily has forged an unusual path to CMO; she spent about 14 years of her career on the ad agency side, with storied agencies like Publicis, Grey, and McCann Erikson.

Emily is indeed a global citizen; she spent part of her childhood in Europe, speaks Spanish and French fluently, studied at Pitzer College in California and two universities in France, and has just returned from a lovely family holiday in Scotland. Tune in for an interview with a CMO who believes kindness in the business world is a win-win.

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Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life Sep 18, 2024

Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. Moderna achieved nearly instant awareness and fame in 2020, when it received the CDC recommendation for its COVID-19 vaccine. Moderna’s name combines the words "modified" and "RNA" to signal the core essence of the company: to introduce a new category of medicines using messenger RNA, “the software of life.” Moderna has a market cap of about $25 billion, with projected revenue in 2024 in the range of $3 to $3.5 billion.

Kate has combined her passion for science and marketing into a career path that bridges the two. She graduated from Smith College with a degree in biology, and started her career as a research associate at Weill Cornell Medicine in New York City. A few years later she jumped into the marketing world and has never left. Kate worked with healthcare clients at agencies Porter Novelli and Ogilvy for nearly 30 years; she left her position as CEO of Ogilvy Health about three years ago to become Chief Brand Officer at Moderna. As you look to book your own vaccine appointment, listen in for a conversation with a pioneering Chief Brand Officer–who likes to fix up old homes in her spare time!

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Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America Sep 11, 2024

This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers in the US, with 21 hospitals, 900 outpatient facilities, 12,000 affiliated physicians, 87,000 employees, and 2 million patients a year. The Wall Street Journal recently featured the nonprofit company for its radically different approach to marketing their brand. Spoiler alert: it includes partnerships with Netflix, HBO and Hulu.

Ramon has held his role for nearly 10 years–about triple the tenure of an average CMO. Ramon tried a variety of roles earlier in his career at ad agencies, a home-improvement retailer, and at GE. He landed at Aetna–now owned by CVS–in 2002 and has largely remained in health-care roles since then. Tune in for a conversation with a healthcare CMO who gleans a lot of inspiration from the Marvel Cinematic Universe!

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Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL Sep 04, 2024

The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of products–from TVs, soundbars, headphones, and more.

Founded in Japan in 1946 by Masaru Ibuka and Akio Morita, Sony has been a fixture in popular culture for the better part of eight decades–think WalkMan, Playstation, and Watchman. Today, Sony does about $90 billion in revenue globally, with 109,000 employees. It holds an incredible 95K patents, but it had humble beginnings; Sony’s first product was a rice cooker.

Maya has worked at Sony for the past 13.5 years, with about six months in her current role as Head of Marketing. After earning a degree from UCLA, Maya started her career in a talent agency before going to Sony Pictures for three years. From there, she had stints in two PR agencies, and ultimately returned to Sony in 2011. Maya joins Jim to talk about her career so far, including her most recent promotion, and a love of yoga and the outdoors.

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Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders Aug 28, 2024

We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large University: Pedro Ribeiro, the VP of Public Affairs and Communications for the University of Notre Dame in South Bend, Indiana.

When it comes to strong University brands, Notre Dame represents one of the best. Notre Dame was founded in 1842 by Reverend Edward Sorin, a priest of the Congregation of the Holy Cross, a French Missionary order. The school now boasts nearly 15,000 undergraduate and graduate students, with 77 undergraduate majors.

Pedro has worked at Notre Dame about a year, following a career of 20 plus years working in Washington, D.C. Pedro worked in communications for two different members of Congress, spent three years in the government of the District of Columbia, and served two roles in the Obama Administration. He was also the senior VP for Communications for the American Association of Universities before moving to the midwest and joining Notre Dame last October. Tune in for a conversation with a guest who's all in for the Fighting Irish.

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Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF) Aug 21, 2024

For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alumni Leadership Connections Conference in Happy Valley.

Joining Jim on stage for the Authentic Leadership panel are three fellow alumnae:

Dana H. Born, Faculty Chair of Harvard Kennedy School & a Retired Brigadier General of the US Air Force
Wanda Bryant Hope, Chief Diversity, Equity & Inclusion Officer for Johnson & Johnson.
Paula Garcia Todd, Application Development and Innovation Director for IFF, a 130-year-old world leader in food, beverage, scent, home, personal care, and health

With a mix of Jim's queries and questions from the alumni and student audience, the panelists chatted about imposter syndrome, personal legacies, mentorship, and advice for those looking forward. Tune in for a happy conversation in Happy Valley Pennsylvania.

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Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need Aug 14, 2024

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl’s is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated at about $4 billion in revenue.

Mark Anthony Brands is best known for its top selling consumer brands, White Claw and Mike’s Hard Lemonade, but they have a much larger portfolio, including a variety of higher-end British Columbia wine labels.

Isabelle has worked at Mark Anthony for about 16 months in her second CMO role. She was previously the CMO at the Bata Group, a multinational footwear, fashion and accessories company, based in Switzerland. Isabelle and Jim have a shared experience; she spent nearly 18 years at P&G in Europe, whereas Jim spent five of his P&G years in Europe. Open a crisp White Claw, find a seat in the sun, and enjoy a conversation with a professional who loves to move fast.

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Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE. Aug 07, 2024

This week on The CMO Podcast, Jim brings you a packed bonus episode, featuring eight guests he spoke with earlier this Summer during the Cannes Lions International Festival of Creativity.

This recording is part of a special episode of Vayner’s Marketing for the Now series. Each guest joined Jim in the much-desired air conditioning to chat about creativity, leadership, what’s inspiring them, and the central theme of Gary Vaynerchuk's new book: the importance and challenge of attracting attention in today’s marketplace.

Jim’s guests are:

Maggie Schmerin, Chief Advertising Officer for United Airlines
Carrie Seifer, Chief Customer Officer & General Manager for GWI
Lisa Peterson, The Americas Chief Marketing Officer for EY Consulting
Ty Heath, Director of Market Engagement for The B2B Institute, a LinkedIn ThinkTank
David Zucker, EVP & Chief Marketing and Digital Officer for Perdue Farms
Tabata Gomez, McCormick & Company Inc’s Chief Marketing Officer
Claudine Patel, the Chief Marketing Officer for Consumer Healthcare, Sanofi
Benji Baer, the Chief Marketing Officer of CBRE, the commercial real estate firm.

You can check out the full video on Vayner’s YouTube channel, plus much more content captured in Cannes on Vayner’s various social channels.

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Gene Foca (Getty Images) | Covering over 168,000 Events Around the World Jul 31, 2024

With the Olympics off to an incredible start, Jim welcomes a guest on The CMO Podcast who's in the middle of all the excitement–Gene Foca, the Chief Marketing and Revenue Officer at Getty Images. Founded in London in 1995 by Mark Getty and Jonathan Klein, Getty Images is a global visual content creator and marketplace, with annual sales approaching $1 billion. Getty has an enormous library of stock images, editorial photography, video, and music; each year they cover more than 160,000 news, sports, and entertainment events. It operates primarily as a B2B company, with clients in advertising and design agencies, media companies, and in-house creative groups in corporations.

Gene has worked as CMO at Getty for seven years, and the company added Chief Revenue Officer to his remit last year. Way back, Gene studied accounting as an undergraduate at Notre Dame, but quickly shifted to a diverse career path in marketing. Gene spent 10 years of his early career at WarnerMedia, before working at News Corporation, Amazon and Fresh Direct and then moving to Getty in 2017 as CMO. As the world celebrates the Olympics, Jim speaks with the CMO who helps bring those images home.

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Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics Jul 24, 2024

With the Paris Olympics upon us, Jim can think of no better guest to preview the big event–from a marketing perspective–than Andrea Fairchild, the SVP, Global Sponsorship Strategy for Visa.

Visa has been a major sponsor of the Olympics since 1986, and became the first global partner of the International ParaOlympic Committee in 2003. Sponsorship is a major pillar of Visa's marketing strategy; they are also partners with the NFL, FIFA, and Formula 1, to name a few. The global payment platform strives to uplift everyone everywhere by providing the best way to pay and be paid. In 2023, Visa garnered almost $33 billion in revenue, up 11% from the year before.

Andrea joined Visa in 2021 as SVP of Global Sponsorship Strategy. After growing up on a farm in Illinois and playing sports to escape farm work, Andrea graduated from Southern Illinois University and launched her amazing career. She worked ten years at Nike, eight at Gatorade, four with Kobe Bryant’s Kobe Inc, and a few years as an entrepreneur before joining Visa. As the world looks to come together to cheer on their athletes, tune in for a conversation with a brand leader who looks to support them on their journey.

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Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance Jul 17, 2024

Jim's guest this week on The CMO Podcast is Lisa Caputo, the EVP, Chief Marketing, Communications and Customer Experience Officer at Travelers, the 165-year-old diversified insurance company. You know, the company with the red umbrella, which they first used in an ad in 1870. Travelers is one of the largest insurance companies in the world, with revenue of $41 billion, 30,000 employees and 13,500 independent agents and brokers. Travelers operates in the US, Canada, the UK and Ireland.

Lisa has experienced a nontraditional career path to her senior role at Travelers. She studied Political Science and French at Brown University, and then earned a Masters in Journalism at Northwestern University. During the first 10 years of her career, she worked in public service–including Press Secretary to the First Lady and Deputy Assistant to the President in the Clinton Administration. She then left public service to work at CBS and Disney, before clocking 11 years at Citi as Global Chief Marketing Officer and 13 years at Travelers. Lisa also serves on the Board of Best Buy. Tune in for a conversation with a woman who has a network like no other!

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300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell) Jul 10, 2024

Jim is celebrating the 300th episode of The CMO Podcast with a bang! He welcomes back three of his very first guests on the show from 2019: Kristin Lemkau, the Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, Lilian Tomovich, the Chief Marketing & Experience Officer at Barclays, and Dean Aragón, Group Brand Officer and CEO & Vice-Chairman of Shell Brands International AG. In a way, they co-created this podcast, helping Jim find those initial footsteps and directing the show to what it has become today.

First up is Lili Tomovich, the CMO & Experience Officer at Barclays Bank. Jim had Lili as his third guest on the show in 2019, when she worked as the Chief Experience & Marketing Officer at MGM Resorts International, a $15 billion global hospitality and entertainment company. Her career path has included ten years at Mastercard as head of Marketing for Canada and Senior Vice President of Consumer Marketing for the US market. After time within the hospitality space, she returned to financial services and joined Barclays in 2021. She created and accelerated transformational growth for the bank, while reimagining the customer experience.

Jim's next returning guest, Dean Aragón has come on the podcast a few times over the years; he was the 10th guest back in 2019, and later joined Jim for a roundtable discussion at Cannes in 2022. Dean is also celebrating an anniversary. He has worked at Shell for a decade, serving as the Group Brand Officer and CEO & Vice-Chairman of Shell Brands International–or, as he puts it, Shell’s "Chief Brand Guy." Prior to Shell, Dean spent 15 years in Senior Brand Marketing roles at Unilever, across a range of categories and markets.

For this episode's final conversation, Jim comes full circle to welcome back his very first guest, Kristin Lemkau. Kristin is The Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, where her team oversees the U.S. wealth management division. When they spoke back in 2019, Kristin was the Chief Marketing Officer of JPMorgan Chase, where she led a global marketing team of 2,000 people with a $5B+ marketing budget.

Tune in for an episode filled to the brim with stories that have carried this show throughout the last five years. Here's to 300, and many more to come!

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Part 2 | Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print Jul 03, 2024

This week on The CMO Podcast, Jim continues his conversation with Jonathan Mildenhall. He hands over his hosting duties and shares his own career & life journey. If you haven’t already, make sure to listen to part one before heading into this one.

Last week, the episode ended with Jim bringing P&G to the Cannes Lions festival for the first time; little did he expect that five years later the company would be honored as Creative Marketer of the Year. Jonathan picks up their conversation with Jim's decision to leave P&G after receiving the Cannes Lions award, and to start the second part of his career.

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Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1 Jun 26, 2024

As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him.

Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as you'll learn during the conversation, a sort of brother to Jim. Not in the obvious ways; Jonathan is black, gay, English, and was raised by his mother in the projects of north Leeds. Jim is white, one of six children, born and raised in Lancaster, Pennsylvania, in a very Roman Catholic household. Despite their differences, you will certainly feel the brotherly spirit between the two.

Jonathan's career has also brought him to incredible heights. He has worked 14 years on the agency side of the business, with time spent at BBH and TBWA. During his seven years in the Senior marketing role at Coca-Cola, his team was named 2013 Creative Marketer of the Year by Cannes Lions. From there, he became the first CMO of AirBnB, where they introduced the “Belong Anywhere” brand platform. In 2018, he co-founded the consultancy 21st Century brand. Currently, he resides as the first-ever CMO of Rocket Companies.

For the past five years, once or twice a week, Jim has interviewed hundreds of senior leaders (mostly CMOs). Each guest has a unique story and has opened up to share their challenges, successes and vulnerabilities. Now, with Jonathan’s “CMO C-Print” as a guide, Jim shares his own story.

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Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps Jun 19, 2024

There is no city like New York City! This week Jim welcomes the Chief Marketing Officer of New York City Tourism and Conventions, Nancy Mammana. Just before joining Jim for the recording, Nancy was also named the Interim CEO of the company.

Nancy’s organization is a private, non-profit entity, earning about half of its funding from the city of New York through a contract, and the other half from membership fees, sponsorships, and ad revenue on its digital properties. NYC Tourism and Conventions aims to invite the world in and energize New York City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.

Nancy fell in love with dance early in her life; she started a dance company while at Syracuse University, which is still running today. After college, her passion for dance led her to a marketing job with the Alvin Ailey Dance Theater. From there, Nancy worked in a variety of roles on both the client and agency side of the business–including stints at the Cunard Line and the NBA. Nancy has worked at NYC Tourism and Conventions for about six years and–as you will hear–loves her job.

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Matias Bentel (Brown-Forman) | Building Brands Through History Jun 12, 2024

This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 billion in sales across 170 countries, 40 brands, and about 6,000 employees worldwide.

Matias has worked as the Chief Brands Officer at Brown Forman and served on the company's executive leadership team for about 4 and a half years. He grew up in Argentina and earned his Bachelors of Science in Business at the Argentine Catholic University. From there, he spent most of his career in the spirits and wine business with stints at Allied Domecq and Diageo before joining Brown-Forman in 2008 as a marketing director. Pour yourself a glass of your favorite bourbon and tune in for a conversation with a leader who believes in leaning in on the significant history of a brand.

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Gunny Scarfo and Lindsey Wehking (Nonfiction) | Disrupting the Research Industry Jun 05, 2024

Did you know the consumer research industry has a whopping $75 billion in revenue in the US alone? Then, why in the world do we have such trouble discovering insights that can change or reframe how someone feels about a brand or a company? On this week's episode, Jim will shine some light on this massive opportunity!

Jim's guests on The CMO Podcast are Gunny Scarfo and Lindsey Wehking of Nonfiction Research, a six-year-old company with this purpose: to create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can better serve everyday people.

Gunny and Lindsey are upstarts in the tradition-rich research industry. Gunny is the co-founder of Nonfiction, with a career that spans several roles in the agency world, including stints at Accenture Interactive and Vice Media; Lindsey spent almost five years at the PR firm FleishmanHillard before her move to Nonfiction. In their conversation, Jim explores their learnings on why research must change, and how this can help marketing leaders better serve their customers.

Reports mentioned in the episode are available here: https://www.nonfiction.co/reports

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Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics May 29, 2024

This week, Jim provides a different kind of episode of The CMO Podcast, featuring two executives from different companies who work together in a client partnership relationship.

Jim's first guest is Clayton Ruebensaal, the SVP and Chief Creative Officer of Comcast, the $122 billion by revenue media, entertainment and technology company. Comcast’s portfolio includes the NBCUniversal brands, Universal Studios, Xfinity, and the Sky brands.

Also joining Clayton and Jim is Sam Hornsby, the founder and CEO of TRIPTK, a seven-year-old global strategy firm that helps clients to be more purpose-driven, customer-centric and culturally magnetic. Clients include Comcast, Netflix, Samsung, Marriott, and many others.

Tune in for a broad conversation, from the dynamics in partnerships that create meaningful work, to one of the biggest events that showcases outstanding brand-building partnerships: the Summer Olympics.

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Eshan Ponnadurai (Meta) | Begin with the End at Mind May 22, 2024

The guest today on The CMO Podcast is Eshan Ponnadurai, the Vice President of Consumer Marketing at META, the 1.2 trillion dollar company by market cap, with a brand portfolio that includes Facebook, WhatsApp, Instagram, Threads, and Messenger.

Eshan is a man of many interests, with a voracious curiosity. He was born in Sri Lanka, and moved to Australia when he was four years old. He now lives in New York City with his wife and two boys. Eshan began his professional career at Procter & Gamble Asia, and then began a series of assignments with blue-chip tech companies like YouTube, Google, AirBnB, Uber, and WhatsApp, before taking on a broader role as Vice President of Consumer Marketing for META.

Eshan once believed that advertising and marketing were the same thing...until he joined P&G and got shocked. Tune in for a conversation with a marketer who has looked to be accountable in every role he's led.

--

Links mentioned in the episode...

Follow Eshan on LinkedIn: https://www.linkedin.com/in/eshan-p-a459ba1/

Boxes Let's Unlock Cities | Uber: https://www.youtube.com/watch?v=oNyq2_92H0Y

Google Search: Reunion: https://www.youtube.com/watch?v=gHGDN9-oFJE

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Shane Murphy-Reuter (Webflow) | Disrupting the Business of Building Websites May 15, 2024

The guest today on The CMO Podcast is Shane Murphy-Reuter, the Chief Marketing Officer of Webflow, the 11-year-old company that is disrupting the business of building websites and other digital experiences. Webflow empowers people to design, build and launch websites…without coding.

Webflow is well beyond unicorn status; its valuation is north of $4 billion, with revenue trending toward $150 million. It is well funded–$335 million to date–with a global staff of 600. And here’s a smart choice they have made–Webflow is a friend and sponsor of this show.

Shane has been CMO at Webflow for about two years, after several gigs at high-growth young software companies…including AdRoll, Intercom and ZoomInfo. Shane is a native of Ireland, graduated from University College Dublin with a degree in Business and Law, and eventually moved to the US. Tune in for a conversation with a CMO that has a lot of strong beliefs in branding and marketing.

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Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves May 08, 2024

This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group’s portfolio of 40 brands.

Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melissa began her career as a publicist in media and entertainment before pivoting into consulting with Buyology. Later, Walgreens came calling, and she spent four years at the giant retailer as VP of Marketing. After a brief stint at a startup, Melissa joined the Match Group as CMO at OKCupid in 2017.

Tune in for a colorful, radiant and ebullient conversation with a CMO who swipes right on love, creativity and community.

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Alvaro Luque (Avocados from Mexico) | Celebrate Cinco de Mayo with a Lesson on How to Leverage a New Brand May 01, 2024

Happy Cinco de Mayo! This week on The CMO Podcast, Jim welcomes the leader behind the explosion of avocado consumption: Alvaro Luque, the President and CEO of Avocados From Mexico. This 11-year-old non-profit organization was founded by the Mexican Hass Avocado Importers Association and the Association of Avocado Exporting Producers and Packers of Mexico. As a result of the efforts from Avocados From Mexico, the avocado market has doubled since 2013, and 80% of avocados purchased in the US are from Mexico.

Alvaro has worked as CEO of Avocados From Mexico since nearly the beginning. He graduated from the University of Costa Rica and began his career in CPG marketing at the Scott Paper Company. Alvaro spent nearly eight years at Gruma, a market leader in branded corn and flour tortillas, working in Costa Rica, Venezuela and the United States. Tune in for a conversation with a leader who has built a brand in a brand-less category, while massively growing the industry.

For your celebrations this week, try Alvaro's recipe for guacamole: along with fresh Avocados From Mexico, mix in pistachios, dried cranberries, cotija cheese and roasted jalapeños.

Plus check out their GuacAImole experience for Cinco de Mayo: https://avocadosfrommexico.com/cincodemayo/

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Brad Hiranaga (Cotopaxi) | Celebrate Earth Week Through Community, Colors and Purpose Apr 24, 2024

To celebrate Earth Week, Jim Stengel welcomes Brad Hiranaga to The CMO Podcast. Brad works as the Chief Brand Officer of Cotopaxi, the colorful outdoorsy brand you likely see around on streets, in airports, and of course, in the great outdoors. It’s a fast growing brand; it has just about doubled its size every year for the past three years. Cotopaxi’s products include backpacks, hip packs, jackets, and other outdoor products and experiences.

Inspired by his time living in Latin America, Davis Smith founded Cotopaxi about 10 years ago in Salt Lake City. Cotopaxi is named after a volcano in Ecuador–where Davis lived–and the brand icon is a llama, for the quirky herd animals of the high Andes.

Brad is a returning guest on this show. Jim chatted with Brad back in December 2020, when he was the Chief Marketing Officer for General Mills. Brad worked at General Mills for over 16 years (four as CMO). He briefly worked as interim CMO for Beyond Meat after leaving General Mills, and he joined Cotopaxi in September 2022 as its first Chief Brand Officer. Tune in to learn why Brad chose purpose as this stop on his career and how Cotopaxi is looking forward as a sustainable brand.

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Shelley Zalis (Female Quotient) | Activate Your Purpose Through Equity and Impact Apr 17, 2024

With women's sports on the mind, Jim's guest this week on The CMO Podcast is Shelley Zalis, the Founder and CEO of The Female Quotient, or FQ, the ten-year-old company that curates experiences, media, and solutions that advance gender equality. The FQ is famous for its Equality Lounges at some of the most important global gatherings–like Davos, CES, SXSW, and the Cannes Creativity Festival.

One of Shelley’s mantras is “to conquer imposter syndrome you must believe in yourself," and she has vividly exemplified that conviction throughout her career. Shelley began her career in consumer research, and eventually founded a company in 2000 called OTX, a pioneer in the then-emerging field of online research. Then in 2010, Shelley sold OTX to research giant Ipsos and left in 2015 to found The Female Quotient.

Shelley is also the co-founder of #SeeHer, a movement led by the Association of National Advertisers to increase the accurate portrayal of women and girls in advertising and media. Shelley is a supreme connector, a tireless advocate, and a great storyteller.

Follow Shelley and her travels: https://www.instagram.com/shelleyzalis/

and learn more about the Female Quotient: https://www.thefemalequotient.com/

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Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design Apr 10, 2024

Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combined with Frito-lay to become PepsiCo, and has become one of the most admired food and beverage companies in the world, with brands that range from Cheetos to Mountain Dew to Gatorade to SodaStream to Quaker.

Mauro is the first Chief Design Officer to appear on the podcast. And speaking of firsts–Mauro was the first ever Global Chief Design Officer at 3M (where he spent 10 years) and PepsiCo, where he has thrived for the past 12 years. Mauro was born and raised outside Milan, Italy, studied at the National College of Art and Design, and earned a Masters at the Politecnico di Milano. Mauro is an evangelist for human-centric design and has an unrivaled artistic capacity and energy level. Not to mention, he’s stylish—with GQ Italy naming him one of the best dressed people in Italy. Tune in for a conversation with one of the top design thought leaders in the world.

Follow Mauro on Instagram: https://www.instagram.com/mauroporcini/

And pick up a copy of his recent book "The Human Side of Innovation: The Power of People in Love with People": https://www.penguinrandomhouse.com/books/714051/the-human-side-of-innovation-by-mauro-porcini/

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Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh Apr 03, 2024

The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment organization in the world, serving 50 million people a year in 200 countries. You probably know them better for their products, which includes the GRE admission tests for graduate and professional school, and the TOEFL tests which prepare students for university study and immigration. ETS was founded in 1947 with headquarters in Princeton, New Jersey.

Michelle is a veteran brand builder. She began her career in the 1990's in Manufacturing with Procter & Gamble, and then switched over to Brand Management at P&G, where she worked in beauty care. She left P&G after almost 18 years to work for Kimberly Clark in Asia, then returned to the US to work in senior marketing roles at Samsung and MetLife. About one year ago Michelle moved to the nonprofit sector, with ETS, where she has joined the executive team to help bring about a significant brand relaunch. Jim welcomes her to discuss this new ETS refresh, his own time at the company in the 1980's and how she looks to bring her good energy to each new project.

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Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity Mar 27, 2024

This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definitely the oldest company Jim has featured on the show; BNY Mellon was established in 1784 by Alexander Hamilton, and became the first company listed on the NYSE. BNY Mellon holds nearly $48 trillion in assets under custody and/or administration. In 2024 it was one of Fortune’s Most Admired Companies, scoring high in innovation and people management.

Natalie is Canadian by birth, studied at Queens University in Ontario, and joined American Express shortly after college. She stayed at AmEx for fourteen years, before moving to Citi for two years. Then she made a big jump in her career–she moved to California and joined the startup world, working at two fintech startups and one young health care company. In 2021 she decided to join BNY Mellon. As the company celebrates its 240th anniversary, Natalie joins Jim to talk about she works to build curiosity and pride within her team and beyond.

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Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season Mar 20, 2024

It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955. H&R Block is one of the most ubiquitous storefronts in America with thousands of offices–almost as many locations as McDonalds!

H&R Block has a big business in tax preparation–revenue is approaching $4 billion–but their ambition is changing to something larger, anchored in their purpose to provide help and inspire confidence in their clients and communities. Jim talks to Jill about about reframing a 70-year-old brand–its challenges, its opportunities–and what H&R Block is learning along the way.

Jill was a guest on the show way back in January 2020–when she was transitioning from her role as CMO at National Geographic to VP of Marketing at PayPal. Now Jill returns to talk about her time at H&R Block, just in time for you to finalize your own taxes.

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Deena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic Brand Mar 13, 2024

Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of the few brands that became synonymous with its category.

Today, Xerox is a $7 billion company, and more diversified than the company you likely remember. Its current slogan, “We make Work, Work” says it all. In January, Xerox announced a new operating model and organizational structure to accelerate its progress; Deena was elevated from Chief Marketing Officer to her current position as part of that reorganization.

Deena is a first generation American; she studied Political Science and Government at Vassar, and earned a Masters at Georgetown in Foreign Service. Through a chance meeting at Georgetown with a CEO, Deena started her business career in Miami with Tech Data, a giant IT distribution company. Deena then spent 19 years at Tech Data before joining Xerox in 2019. Tune in for a conversation with a self-titled leader: "Mother, Inspirational Leader and Business-minded Executive. Dedicated to raising kind and productive kids.”

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Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports Mar 06, 2024

To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professional services firm in the US, with about 170,000 people in her organization.

Lara has worked at Deloitte for about 18 years, beginning as an audit partner in 2005. She earned her Bachelors in Economics at SUNY Albany, and her MBA in Accounting from Baruch College. Jim welcomes Lara on the podcast to talk about how she has approached leading the largest professional services firm in the US. Then, the show takes an interesting turn. Lara is an unabashed believer in the power of sports in building future women leaders, and the enormous economic opportunity for brands in the still massively underdeveloped area of women’s sports.

Tune in for a conversation with an athlete herself–Lara still plays competitive softball–and learn how she looks to develop the next generation of women leaders through sports.

Check out the "The real MVPs of business": https://www.youtube.com/watch?v=U5XqZ4PlQCg

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Celebrate Black History Month with BECA -- The Black Executive CMO Alliance Feb 28, 2024

This week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3-year-old brainchild of founder & CEO Jerri DeVard, the former CMO of Verizon, ADT and Office Depot.

BECA is the only alliance created and composed of Black CMOs and CXOs to address the persistent diversity problems in America’s C-Suites and boardrooms. It has gained momentum in the short three years since its founding; its membership represents a collective market cap of $800 billion.

Jim is joined by three leaders whose lives have been impacted by BECA:

-Gail Petersen: Chief Marketing Officer & Executive Vice President, Global Marketing & Communications at Ecolab, a global leader in water, hygiene and infection prevention solutions

-DeLu Jackson: Executive Vice President & Chief Marketing Officer for the home-security company ADT

-Christina Marshall-Valdez: Director of Commercialization, Southeast Asia, SC Johnson–the large, privately held consumer products company. Christina is a BECA Future Leader who has recently graduated as part of the first cohort of The BECA Playbook.

Learn more about BECA at https://blackexec.com/

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Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty Feb 21, 2024

Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty retailer in the US, with sales in the $11 billion range, and growing. It offers a wide range of beauty products and salon services: 25,000 products online and across their nearly 1400 stores, from 500 well established AND emerging brands.

Ulta Beauty is not just big; the company is highly innovative in how they think about their store associates, their retail media, their loyalty program, and how they work with brand partners.

Michelle was born and raised in Glasgow, Scotland. She graduated from the University of Strathclyde Business School before joining P&G in Europe. After 16 years at P&G, Michelle held CMO roles at Vertu, the luxury tech brand, and Samsung US. Michelle joined Ulta about one year ago. She has two middle-school-aged children, and splits her time between Puerto Rico and the Chicago area, where Ulta Beauty is based.

Of special note: Jim had the previous CMO of Ulta Beauty, Shelley Haus, on the show in October 2020. Shelley was one of the brightest stars in the industry, and sadly passed away in the summer of 2022. So, it is with poignancy that Jim welcomes her successor.

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Super Bowl LVIII Marketing Roundtable Discussion Feb 14, 2024

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the biggest marketing day of the year.

Jim welcomes special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia.

Joining this year's conversation:

Brett O'Brien (CMO of PepsiCo Foods North America)

Kory Marchisotto (CMO of e.l.f. Beauty and President at Keys Soulcare)

Russell Wager (VP Marketing for KIA America)

Gabrielle Wesley (CMO of Mars Wrigley North America)

Andrea Zaretsky (CMO of Morgan Stanley Wealth Management)

Michelle Deignan (VP of Marketing & GM of OREO)

Adam Kornblum (SVP & Global Head of Digital Marketing at CeraVe)

David Corns (CMO of Open Door)

Eric Edge (Managing Director, Marketing & Advertising for Alaska Air)

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Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose Feb 07, 2024

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional banking. Interesting marketing trivia: many believe the official launch of the company was in April 2014, when Chime was featured on "Dr. Phil."

Chime is a private company, with a mission to bring financial peace of mind to its customers. It has raised more than $2 billion in funding from a Who’s Who in venture capital. Revenue is estimated to be about $1 billion, with more than 20 million customers.

Vineet was last on The CMO Podcast in May 2020, when he was the Chief Marketing Officer and Chief Customer Officer at Walgreens Boots Alliance. Vineet, like Jim, began his career at P&G. Following nine years at P&G, Vineet worked at General Mills, Novartis, Johnson & Johnson, and Ancestry. Last time Jim and Vineet spoke, he had dreams of starting a pizzeria–so tune in for an update on that, plus a whole lot more.

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Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction Jan 31, 2024

Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary of 80 Acres and the tech platform that powers the company.

Listeners are likely not familiar with this company, but should be. The nine-year old startup has raised more than $250 Million and revolutionized farming. 80 Acres is a pioneer in indoor, vertical farming. Imagine a farm that does not need sun, soil or favorable weather. It also does not use pesticides, and instead utilizes 100% renewable energy and 97% less water than a traditional farm, making it 300x more productive. 80 Acres Farms produce now appears in Kroger, Whole Foods, and other select retailers.

Mike and Tisha met while working together at Pierre Foods. Both had backgrounds in supply chain management before becoming partners and founding 80 Acres in 2015. Tune in for a conversation with a new breed of farmers, who have a true sense of conviction to help make a better world.

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The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023 Jan 24, 2024

Before we get too far into 2024, let's look back at the five major business themes from the 50-plus CMO Podcasts recorded last year. To apply these lessons to our work this year, we have invited three previous CMO Podcast guests to join us for a fruitful discussion.

First, Jim welcomes Julius Robinson, the Chief Sales & Marketing Officer for the US and Canada for Marriott International. Second, Samatha Maltin, Chief Marketing Officer for Sesame Workshop, the non-profit educational organization behind Sesame Street, one of the best-loved brands in the world. And the third guest is Jay Livingston, the Chief Marketing Officer at Shake Shack.

Tune in for an ambitious episode–to reveal the five themes from CMOs in 2023, and to invite our guests to share their insights and advice on each theme.

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Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow Jan 17, 2024

Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brands that focus on youth development, including Urban Air Adventure Parks, Little Gym, Snapology, and Premier Martial Arts. The business model of Unleashed Brands is similar to a franchise model–they partner with founders and help them scale with support in human resources, technology, finance, marketing, legal and insurance. Systemwide revenue is in the $800 million range.

Jessica is an experienced marketer. After a BA from University of Tennessee in business and French, and an MBA from Emerson, Jessica spent nearly 13 years at Royal Caribbean. Jessica then took on CMO-like roles at Carpet One Floor & Home, Planet Fitness, and Urban Air Adventure Parks, before getting promoted to CMO of all Unleashed Brands. Tune in for a conversation with a CMO who thinks a lot about how kids learn, play and grow.

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Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job Jan 10, 2024

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it is no small brand. Tito’s is the number 1 best-selling vodka brand in the US, with revenue in the $2 billion range. Its story is a classic American Dream saga. Bert “Tito” Beveridge–yes Beveridge is his real last name–founded the brand in 1995 after failed ventures in the oil and drilling industry, and in mortgage lending.

Taylor has worked at Tito’s about 5 and a half years, with four years as the head of brand marketing. An LA native and graduate of USC, Taylor now makes Austin his home. Interestingly, Tito’s is Taylor’s first time on the client side; he spent the first several years of his career on the agency side, working with the creative powerhouses TBWA/Media Arts, Droga 5, and SS+K. So, pour yourself a Tito’s cocktail, and listen up as Taylor takes us behind the scenes of one of the great brand stories of our times. Plus, he announces the “With Tito’s” brand platform and the Tito's Spokescart.

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Jonathan Knight (New York Times) | The Power of Shared Experiences Jan 03, 2024

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini Crossword, Wordle, Spelling Bee, Connections, and Tiles. Founded in 1851, The New York Times is one of the oldest and most respected brands in the world, with nearly 10 million subscribers.

Jonathan knows a lot about building brands with high and lasting consumer engagement and loyalty. He has worked in the gaming industry for nearly 30 years, holding roles at Activision in the early days, then Electronic Arts as the senior leader on the Sims franchise. Jonathan then moved to Zynga and Warner Brothers Games before joining the New York Times Games in the fall of 2020.

Tune in for a thoughtful conversation about how brands can learn from the high-growth gaming category, and what leaders at large could learn from popular and lasting game brands.

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MJ DePalma (Microsoft) | The Simple Power of Inclusivity in Business and Life Dec 20, 2023

Join us for one final episode to wrap up the year as Jim welcomes MJ DePalma, the Global Director of Cultural & Inclusive Business Impact at Microsoft. Founded in 1975 by Bill Gates, Microsoft is now a $200 billion by revenue–and growing–company with 220,000 employees. The company has also made headlines more than usual this year with its investment in OpenAI.

MJ is a UCLA graduate with a psychology degree, and has worked at Microsoft twice in her career–once for four years, and now going on 10 years in her current stint. She has held her role as Global Director for more than five years. MJ has a gift for inspiring and motivating people, and looks to the Microsoft Purpose Playbook as the best tool to drive herself and her team to be more welcoming and inclusive.

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Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience Dec 13, 2023

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall has been an influential personality on the fashion and beauty scene since the 90s, when she started a Daily Telegraph Ready-to-Wear column with Susannah Constantine. The column morphed into the BBC series What Not to Wear. Since its founding in 2017, Trinny London has succeeded within the beauty space, leaning on its number one purpose – to give everyone the tools they need to feel their best.

Shira hails from Canada, where she attended McGill University, but had always felt a calling overseas. Shira began her career in banking, which allowed her to move to London...where she discovered quickly that a career in finance was not for her. From there, she dove into marketing, making her way to a seminal experience at Burberry, before joining the team at Trinny London in 2019. She recently celebrated five years as CMO of the company.

With the holidays upon us, join Jim as he welcomes a CMO who can find inspiration from everywhere, and tease a few great gift options for your loved ones!

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Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing Dec 06, 2023

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to create, share, find and attend events. The app showcases music festivals, marathons, conferences, community rallies, fundraisers, gaming competitions–and even air guitar contests. 12 years after its founding, Eventbrite went public. The company’s purpose is simple: to bring the world together through live experiences. The company certainly delivers that purpose, with five million events last year, nearly 300 million tickets, 800,000 creators using the platform, and a yearly revenue approaching $300 million.

Tamara joined Evenbrite in 2009, when the company was only three years old, and she was appointed Chief Marketing Officer about 3 and a half years ago. Before Eventbrite, Tamara spent four years as a Senior Analyst at Forrester, where she specialized in ecommerce and multichannel retail. Tamara studied comparative literature and economics at Wellesley College, and earned her MBA from the Sloan School of Management at MIT. Tune in for a conversation with a CMO who loves connecting and community!

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Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion Nov 29, 2023

Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with its first catalog. Since then it has grown to a multi-billion dollar clothing and accessories business, with hundreds of specialty retail stores, about 150 outlet stores, and a thriving on-line business. With its sister brand Madewell launching in 2006.

Derek has been at J.Crew for about 13 years, and most of those years on the Madewell brand, before being promoted to CMO of the J.Crew group in 2021. After graduating from Stanford with an Urban Studies degree, Derek worked briefly as a consultant before joining the startup WalMart.com as employee #33. From there Derek worked in direct-to-consumer marketing at several companies with memorable names including, Hips&Curves.com, Flirtcatalog.com, and Abbey Roads Programs.

As the J.Crew celebrates their 40 year anniversary, Derek joins Jim to talk his entrepreneur career which led to the brand, and how inspired he is by the fans who have stayed true through all these years.

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Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy Nov 15, 2023

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief Brand Officer of Cotopaxi), Erica Taylor (Vice President and Chief Marketing Officer of Genentech), and Lisa Materazzo (Group Vice President of Marketing at Toyota Motor North America).

Brad Hiranaga is a returning guest to the podcast. He spoke to Jim in 2021 as Chief Marketing Officer at General Mills, where he spent 18 years. Now a year into his new role as CMO for Cotopaxi, a sustainable outdoor apparel brand, Brad looks to build on the mission of the founder, who–fun fact–named the company after a volcano in the Andes in central Ecuador.

Erica Taylor is Genentech’s first CMO. Erica actually worked at Genentech for 10 years before leaving to join another pharmaceutical giant, Gilead. Erica returned to Genentech in 2021 and was promoted to CO in 2022. She is also the first CO on our show with a PhD in Immunology.

Lisa Materazzo has spent over two decades at Toyota, with a brief intermission at AOL and Build-a-Bear, before returning to the company and ultimately becoming the Group Vice President of Toyota Division Marketing at Toyota Motor North America in 2021. Raised in a car-fanatic family, it’s extremely fitting that Lisa finds herself leading marketing for one of the most prominent motor companies in the world.

Tune in as these guests share how they prepared for the C Suite, what they got right and wrong in their career, and how they deal with imposter syndrome.

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Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company Nov 08, 2023

The guest this week on The CMO Podcast is Carrie Ruddy, the Senior Vice President, Chief Communications & Marketing Officer of Trane Technologies–a 17 billion dollar by sales company focused on heating, ventilation, air conditioning and refrigeration systems. But this is no ordinary HVAC company–they are 100% focused on helping solve the climate change crisis through innovative new products and services. Trane’s CEO attributes their strong business results to “a focused execution of our purpose driven strategy.” We’ll talk about that.

Carrie first discovered her passion for communications at the non-profit United Way, after completing her Bachelors at Colgate University, majoring in English and Philosophy. From there she made stops in several industries, including financial services and grocery/retail, before joining manufacturer Ingersoll Rand in 2014. In 2020 the tools business of Ingersoll Rand was spun off, and the remaining company was named Trane Technologies. In January 2022 Carrie was named Chief Communications and Marketing Officer of Trane Technologies.

Recorded at the Next Gen CMO Academy at Deloitte University, during a Texas heatwave, (it was 105 degrees!) It's only fitting that Carrie joined Jim in the crisp AC for her first ever podcast interview.

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Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself Nov 01, 2023

Jim's guest on The CMO Podcast this week is Kelly Lohr, the Chief Marketing Officer for Orangetheory Fitness, the leading heart-rate-based workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Orangetheory’s history begins in Fort Lauderdale, Florida, where founder Ellen Latham opening the first studio in 2010. Now more than a decade later, Orangetheory has expanded to 1500 studios throughout the US and 24 countries, with over one million members, and surpassing $1 billion in sales.

Kelly first discovered Orangetheory as a member herself, before joining the team in 2022. She brought her 20 years of marketing experience to the brand, including time at Freshly and Amazon Go. Kelly shares her remarkable personal story, as well as the story of a brand that sought to revive interest in in-person workout classes following the shutdowns of 2020 and 2021. Orangetheory has certainly achieved their goal; the brand is stronger today than it was pre-pandemic.

Recorded at the Next Gen CMO Academy at Deloitte University in Dallas Texas, this episode features a conversation with a CMO who loves working out as much as Jim does!

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Ramon Jones (Nationwide) | The CFO Should Be Your Friend Oct 25, 2023

Jim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial services organizations in the United States. Founded over 90 years ago, Nationwide provides a full range of insurance and financial services products, including car, motorcycle, homeowners, pet, farm, life and commercial insurance. And we all know the jingle…”Nationwide is on your side.”

Ramon first began his journey at Nationwide in 2000, where he worked in a call center. He held multiple positions over the years and eventually rose to the position of CMO in 2019. Now several years into the role, he oversees the teams that advocate for Nationwide’s iconic On Your Side promise with customers, partners, and communities. He's also just recently been named as a 2023 Brand Genius by Ad Week.

Recorded at the Next Gen CMO Academy at Deloitte University, tune in as Jim welcomes a CMO and fellow transplanted Pennsylvanian, who looks to support young and upcoming talent.

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C-Suite Panel at Deloitte University Next Generation CMO Academy Oct 18, 2023

One issue often explored on this show is how to build the trust and value of marketing within the broader C-Suite. For this week’s episode, Jim welcomes three C-Suite execs (who are not CMOs) to dive headfirst into that issue. Recorded live in front of an audience of emerging CMOs at the 2023 Deloitte University Next Generation CMO Academy, this episode features guests Susan Sheffield (Executive Vice President and CFO of General Motors Financial Co.), Deborah Gibbins (Chief Operating Officer of Mary Kay) and Surabhi Varshney, who leads Global Corporate Strategy for chemical giant Celanese.

Susan Sheffield has had a long career in corporate finance and banking, with stops at JPMorgan and Wells Fargo Bank, before joining General Motors Financial Co in 2001. There, she rose through the ranks to become the Executive Vice President and CFO in 2018.

Deborah Gibbins first joined the Mary Kay brand in 2013 as their CFO, before shifting to COO in 2018. Before her time at Mary Kay, Deborah held multiple leadership roles at PepsiCo’s Frito Lay.

And finally, Surabhi Varshney was promoted in February 2023 to the global corporate strategy lead for Celanese, a $10 billion by sales leader in the production of differentiated chemistry solutions and specialty materials.

Tune in for insights from three remarkable women on how to build the value of marketing, and how to be a successful C-Suite leader.

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Micky Onvural (TIAA) | Discover Your Roses, Thorns and Buds Oct 11, 2023

Jim's guest this week on The CMO Podcast is Micky Onvural, the Chief Marketing and Communications Officer at TIAA, whose mission is to help people find confidence in retirement. TIAA is an acronym for Teachers Insurance and Annuity Association; it was founded 105 years ago by Andrew Carnegie, to help teachers with their financial security in their retirement. TIAA is now a Fortune 100 financial services organization, with revenue north of $40 billion, serving clients in academic, research, cultural, medical, and governmental fields.

Micky is a returning guest on The CMO Podcast–she joined Jim in October 2021 when she was the CEO of Bonobos, the apparel brand owned by Walmart at the time. This is Jim's first guest who was a CMO, became a CEO, and then returned to a CMO role. Micky is a graduate of Cambridge University, where she studied French and Spanish, before beginning a career that took her to L’Oreal, Kellogg’s, eBay, Trulia, Bonobos, and now TIAA.

Tune in as Jim welcomes a CMO–who was a CEO–and discovered she would rather be a CMO!

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Maggie Schmerin (United Airlines) | Widen your brand ambition to reach the top of All-Brands-Peak Oct 04, 2023

Looking to the skies, Jim's guest today on The CMO Podcast is Maggie Schmerin, the Chief Advertising Officer at United Airlines. Although the company boasts nearly 100 years in business with roughly $45 billion in revenue, United does not behave like an "old" brand. From a new brand campaign–Good Leads the Way–to clever, viral social media, like naming Oscar the Grouch as its new "Chief Trash Officer," Maggie and the United team are leading a renewal of their brand and culture.

Maggie, like Jim, graduated from Penn State, where she studied PR and American Studies. She also studied abroad and was awarded a coveted internship at Manchester City Football Club. After school, Maggie worked about six years with Edelman, where she developed her keen skills in social media, before joining United in 2017 as a Public Relations Director. She was promoted to Chief Advertising Officer in June 2023.

Tune in as Jim welcomes a CMO who continues to drive her team to reach the top of All-Brands-Peak, one campaign and social post at a time.

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Tune in as Jim joins Ken Favaro and Cait Lamberton on The WARC Podcast to talk about their article in the Harvard Business Review.

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Molly Battin (Home Depot) | Your Career as a Tool Belt Sep 27, 2023

Jim's guest this week on The CMO Podcast is Molly Battin, the Senior Vice President and Chief Marketing Officer at The Home Depot, the iconic orange-branded home improvement retail company. Since the first store opened in the Atlanta suburbs in 1978, Home Depot has become one of the largest retailers in the United States, with almost 500,000 employees and more than $151 billion in revenue.

Molly is no stranger to managing large brands. Her career journey so far has taken her through brand giants like Coca-Cola, Delta Air Lines, and Warner Media (where she spent 19 years) before donning the bright orange apron in 2022 as Home Depot’s new CMO.

We kick off this episode early in the football season, which is only appropriate: Home Depot’s signature sponsorship of ESPN’s College Game Day is one of the longest running brand partnerships. Recorded at the Next Gen CMO Academy at Deloitte University in Dallas, Texas, The CMO Podcast happily welcomes Home Depot’s Marketing Quarterback, Molly Battin!

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Julie Saunders (Autocamp) | Learnings From Around the Campfire Sep 20, 2023

We're headed outside–well, almost–as Jim welcomes the Chief Marketing Officer of Autocamp, the 10-year-old red-hot hospitality company. AutoCamp is sometimes called the Airstream Hotel, as it offers overnight lodging and accommodations in modern Airstream suites and luxurious tents at locations such as Cape Cod, Yosemite National Park, the Russian River Valley, and Joshua Tree National Park.

Julie has worked as CMO at Autocamp for about 18 months. This is Julie’s third CMO role, after stints at Graduate Hotels and the Ace Hotel group. Like Jim, Julie is a Penn Stater, where she studied French Language & Literature before earning a Masters in Art History at Christie’s. She joins Jim to talk about building unique brands within the hospitality industry and how she found her way to Autocamp. She also shares some of the incredible lessons she's learned from listening to her customers.

So, lace up your hiking boots and join Jim as he welcomes a CMO who loves to run–and of course, “glamp” at just about any Autocamp.

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Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan Sep 13, 2023

Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutual is a growing $35 billion company today. The company strives to free people from financial anxiety; its products and services include life insurance, disability income, long-term care insurance, and a range of other financial planning services.

Lynn has an unorthodox background for a CMO: she earned her Bachelors at the National University of Singapore, specializing in English Language, Linguistics and Geography, before earning her Masters at Carnegie Mellon in Professional and Technical Writing and Interaction Design. She has worked for a host of companies on both the client and agency side, including AKQA and McCann on the agency side, and Thomson Reuters, CA Technologies and Wolters Kluwer on the client side.

With a year as the CMO of Northwestern Mutual under her belt, Lynn joins Jim to talk about her career so far. She shares what her "superpower" is and how hiking brings a refreshing outlook to her path.

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Tim McDougal & Leah Yousif (Deloitte Digital) | The Transformation of Customer Contact Centers Sep 06, 2023

For a special Office Hours episode, Jim welcomes Tim McDougal and Leah Yousif to the CMO Podcast. Tim is a Managing Director of Strategy & Operations at Deloitte Consulting and Leah is a Senior Manager at Deloitte Consulting. They are both experts in the area of omnichannel customer engagement and contact center operations.

Tim and Leah are part of a team at Deloitte that recently released a large global study on the transformation of customer-contact centers. Nearly every business has some process for customer contacts. Few areas in business are facing more disruption, with the move to remote work, the rise of AI, and the rising and different expectations customers have for interactions with companies. Managing great customer experiences is fundamental to building great brands.

Join Jim as he chats with Tim and Leah about the most interesting findings from the study and the implications for anyone working to make their customers happier and more loyal.

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Ciara Anfield (Sam's Club) | A Masterclass in Arriving to Purpose Aug 30, 2023

Jim's guest today on The CMO Podcast is Ciara Anfield, the Senior Vice President and Chief Membership & Marketing Officer at Sam’s Club. Sam’s has a special place in Jim's heart–the first store opened in 1983, the same year that Jim and his wife got married and he started at Procter & Gamble. Now 40 years later, Sam’s revenue is about the size of P&G’s, $80 billion give or take.

As you likely know, Sam’s is a membership warehouse club store model, offering bulk items at an exceptional value. Sam’s Club has about 600 locations across the U.S. and Puerto Rico, as well as in Mexico, Brazil and China. Sam’s is owned and operated by Walmart, which once again topped the Fortune 500 with revenue of more than $600 billion.

Ciara worked at Walmart for 12 years in multiple roles, before moving to Sam’s Club in 2020. Now a year into her role as CMO, she joins Jim on the podcast to discuss the lessons she's learned: from understanding the power of empathy, to the journey of helping a brand (and a team) discover their purpose. We recorded this show at the Cannes Lions International Festival of Creativity, in the middle of a very energetic week, so please welcome Ciara to the podcast!

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Sejal Shah Miller (Converse) | Bringing Creativity and Curiosity to a Legacy Brand Aug 23, 2023

Jim's guest this week on The CMO Podcast is Sejal Shah Miller, the Chief Marketing Officer of Converse. A 115-year old brand, Converse was founded by Marquis Converse in Massachusetts. Since Nike purchased the company in 2003, sales have grown to more than $2 billion.

Today Converse is a creativity fueled brand–with an aspiration to be a platform and champion for youth creativity. And for that, they seem to have found the perfect CMO. Sejal Shah Miller has worked at some of the world’s most creative companies: L’Oreal, Mattel, Estee Lauder Companies, and now Converse, where she's been CMO for nearly two years.

Her mission is simple: to future-proof Converse and leave it in a stronger position than when she found it. She is a diversity, equity and inclusion champion who fosters a culture of collaboration while delivering breakthrough work in fast-paced, highly competitive marketplaces.

This episode was recorded at the Cannes Lions International Festival of Creativity–the perfect setting for a wide-ranging conversation about creativity and leadership. Tune in for a chat with a CMO who believes her brand will be just fine if it focuses on relevance, resonance, utility, and–you guessed it–creativity.

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Soyoung Kang (eos) | The Best Inspiration Can Be Found Very Close to Home Aug 16, 2023

Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acronym for Evolution of Smooth–is privately held, and was founded by Jonathan Teller, Sanjiv Mehra and Craig Dubitsky in 2006. Key product categories include lip balm, skin care, and shaving cream.

Soyoung joined eos in 2018; she previously worked at Bath & Body Works, Victoria’s Secret, and the Boston Consulting Group. She is currently serving on the board of directors at Bob’s Discount Furniture. Soyoung is a highly awarded CMO–she has been named an Adweek Brand Genius, Forbes Most Entrepreneurial CMO, and a Business Insider Most Innovative CMO.

Soyoung was born in Korea and her parents emigrated to the US when she was two years old. She went on to study architecture at MIT before earning an MBA at Wharton, where she was a Fulbright scholar. Tune in for a conversation with a CMO who believes marketing should be like talking to a friend.

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Craig Brommers (AEO) | A Lesson in Marketing to Generation Z Aug 09, 2023

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associates. The company was founded in 1977 in Pittsburgh by brothers Jerry and Mark Silverman, and has since grown to about $5 billion in sales.

Craig is incredibly experienced in fashion retailing; he worked at Speedo, Calvin Klein, Abercrombie & Fitch, and Gap, before joining AEO about three years ago. Recorded earlier this summer at the Cannes Lions Festival of Creativity, this episode features a conversation with a CMO who has a lot to say about marketing to Generation Z–from lessons learned to letting go of control.

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Lisa McKnight | Bringing Barbie to the Silver Screen Aug 02, 2023

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

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Drew Panayiotou (Pfizer) | How to run one of the largest pitches in history with speed, inclusion and transparency Jul 26, 2023

Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by cousins Charles Pfizer and Charles Erhart, and has since become one of the most important global healthcare companies. Case in point–Pfizer and its CEO Albert Bourla became household names during the pandemic as they rolled out COVID-19 vaccines with unprecedented speed and scale.

Our guest, Drew, is no stranger to brands. He has worked with some of the world’s best brand builders: CocaCola, The Walt Disney Company, Hershey’s, Johnson & Johnson and Google. He also had a three-year stint as an ad agency President and CEO at BBDO Atlanta. Drew emigrated to the U.S. as a child from Paphos Cyprus–the mythical home of the goddess Aphrodite. Fittingly, we recorded this episode on the Mediterranean sea, at the Cannes Lions Festival of Creativity. Tune in for a conversation about identity, creativity and innovation!

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Michael Johnson | Consistency is the key to excellence and Olympic medals Jul 19, 2023

For this Creative Collisions episode, Jim Stengel welcomes Michael Johnson, the best 200/400m sprinter in the history of the sport. He was the first man to win both events at an Olympic Games and the first man to win consecutive gold medals in the 400m.

After retiring in 2000, with 12 Olympic and World Championship gold medals, Michael has taken the philosophy of success and applied it to various business ventures. He has established himself as a leading keynote speaker and received widespread acclaim as a commentator and analyst.

Recorded at the Cannes Lions International Festival of Creativity, Michael joins Jim to talk about how athletes can build their unique brand during and after their sports career. Tune in for a different kind of conversation, as the two chat about how creativity can truly shine through the strongest of partnerships.

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Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change Jul 12, 2023

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change.

Chidiebere is a Nigerian medical illustrator, medical student, and aspiring pediatric neurosurgeon. In the summer of 2020, Chidiebere's image of a black fetus medical illustration went viral around the world. It sparked a groundswell about representation in medical imagery: less than 5% of medical imagery shows dark skin.

Joining Chidiebere is Shamel Washington, an Associate Creative Director at Deloitte Digital, focusing on life sciences and healthcare. Shamel is the lead creative director on the Illustrate Change initiative, working alongside Chidiebere and the initiatives' partners, Deloitte and Johnson & Johnson.

Recorded at the Cannes Lions International Festival of Creativity, the two join Jim to talk about Illustrate Change, their hope for what it can accomplish, and what we can all do to support initiatives like this.

You can learn more about the initiative at IllustrateChange.com.

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The Creative Collisions Roundtable with the Black Executive CMO Alliance Jul 05, 2023

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and trusted space for black marketing executives to share, learn, elevate, and pay it forward.

Joining Jim for this Creative Collisions roundtable are BECA members, Julius Robinson of Marriott, Nadja Bellan-White of Vice Media – and Future Leaders from The BECA Playbook, Amanda Mitchell of AT&T, and Brianne Boles-Marshall of General Motors. We recorded this animated roundtable while we were all “taking it in” at the Cannes Lions International Festival of Creativity. Enjoy and get ready to take plenty of notes...

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Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together Jun 28, 2023

Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing.

For this week's episode, Jim is joined by his co-authors of the Harvard Business Review story, Professor Cait Lamberton from the Wharton School at the University of Pennsylvania, and Ken Favaro, the former CEO of Marakon Associates and currently the Chief Strategy Officer at BERA brand management.

Join Jim, Cait and Ken as they break down lessons learned from the article, their experiences working together, and what new questions they have now that the 11-page article has been published. Plus, tune in for advice from Ken and Cait on how listeners can work toward having their own writing published in the Harvard Business Review.

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Margaret Molloy (Siegel + Gale) | How to Generate Pride as a CMO Jun 21, 2023

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world’s largest marketing, media, and communications holding companies.

A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Global CMO role at Siegel+Gale in 2013. Margaret says her personal purpose is to never lose the drive for community and connection, and after this conversation, there is no doubt she will ever lose it.

On this episode, Margaret and Jim combine their podcast skills to chat about the job of a CMO, from generating pride in a brand, to leaning on simplification as a driver in building financial value. Since stepping off the plane in NYC from Ireland, Margaret has worked to achieve a successful and long career, all while working to build her own personal brand--emoji's, fashion and all!

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Nathaniel Ru (sweetgreen) | Expanding the Customer Experience Through Technology and Automation Jun 14, 2023

Today's guest on The CMO Podcast is Nathaniel Ru, Co-founder and Chief Brand Officer of sweetgreen, the fast-casual restaurant chain that serves creative, healthy salads. Fueled by the movement to reimagine fast food for a new era, sweetgreen's core values guide their actions and they aim to empower their customers, team members and partners to be a positive force on the food system.

In 2007, Nathaniel founded the company in Washington, D.C., with two classmates from Georgetown University. Sixteen years later, the three are still running the company today–now with about 200 restaurants and 5000 associates. In 2021, sweetgreen went public, with a market cap of roughly $1 billion at the time of this recording.

Born and raised in Los Angeles, Nathaniel is the son of immigrant, entrepreneurial parents: his mother has Mexican heritage, and his father is Chinese. Within three months of graduating from Georgetown University, he and his co-founders had opened the first Sweetgreen on M street in Georgetown.

On this episode, Nathaniel and Jim talk about how brands can work to make the overall customer experience better through technology and automation. Over the course of his career at sweetgreen, Nathaniel has learned how to build a brand with strong customer loyalty and facilitate a fantastic internal culture at the company.

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Anton Vincent (Mars Wrigley North America) | The Importance of Driving Culture As A Brand Jun 07, 2023

Today's guest on The CMO Podcast is Anton Vincent, the President of Mars Wrigley North America. Anton oversees brands including M&Ms (Jim's favorite!), Skittles, Twix, Mars, 3 Musketeers, Snickers, Orbit and many more.

At about 100 years old, Mars is one of the largest private companies in the world with sales of about $40 billion. Of course, Mars markets confection brands, but it also touts a variety of products and services for people and their pets.

Anton has worked at Mars since 2019, after spending the majority of his career – 20 years – at General Mills. Anton is a native of Jackson Mississippi; he earned a Bachelors in Finance at Sam Houston State University and an MBA in Marketing from the Kelley School at Indiana University. On top of his responsibilities at Mars Wrigley, Anton serves as a board director for International Paper.

On this episode, Anton and Jim talk about the responsibility of big brands to drive & support culture. Anton describes his instrumental role in BECA (the Black Executive CMO Alliance), how he keeps the Mars Wrigley brand exciting and motivating from the inside out, and how his time at General Mills prepared him for his current role.

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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building May 31, 2023

Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami University in Oxford, Ohio, Jay's career has included a 20-year stint at Bank of America and two years at BARK, makers of BarkBox. He has now worked for more than four years at Shake Shack, a nearly-billion-dollar brand with locations in 19 countries.

Jay also makes time for his "side hustles" - He is an active angel investor, helped start the nonprofit Unite America, and has executive produced three feature films.

In this episode, Jay and Jim talk about Jay's "career meadow," moving from Bank of America to BARK to his current role as CMO at Shake Shack. They explore the importance of consistency in the restaurant industry, how his 2-year hiatus after 20 years at Bank of America helped him to refocus his career path, and his many ventures outside of business & marketing.

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Freddie Adenuga & Kaitlin Loomis (Kellogg School of Management) | Insights from Future Marketing Leaders May 24, 2023

This is the final episode of a three-part series inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering organized by Kellogg faculty and executives from Egon Zehnder and McKinsey.

For this special episode, Jim welcomes Freddy Adenuga and Kaitlin Loomis, two MBA students who attended the Leadership Summit and currently serve as co-presidents of the Kellogg Marketing Club.

During this conversation, Jim, Kaitlin, and Freddy cover a wide range of topics, including authentic leadership, the characteristics of a great company culture, and how to appeal to the next generation of marketers. Plus – the podcast wraps up with a special interactive creative brief section, in which Freddy and Kaitlin ask Jim some fun questions and share their hopes for the future of marketing and more.

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Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose May 17, 2023

Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors.

This is the second installment of three episodes inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering, organized by Kellogg faculty, with executives from Egon Zehnder and McKinsey.

Nature's Fynd is a remarkable company that emerged from NASA research on microbes in Yellowstone National Park, where they unearthed a groundbreaking nutritional fungi protein. This protein offers a sustainable alternative to traditional agriculture methods by significantly reducing resource consumption. The company has raised more than $500 million in capital, and its first consumer products are breakfast patties and dairy-free cream cheese.

During this episode, Jim, Karuna and Martha discuss purpose, leadership, and resilience while reflecting on the summit. They provide advice on navigating career changes and Karuna shares what it’s like to be the CMO of a unicorn company.

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Alison Lewis & Pree Rao (Kimberly-Clark & Egon Zehnder) | Age of Authentic Leadership May 10, 2023

Alison Lewis is the Chief Growth Officer of Kimberly-Clark and Pree Rao co-leads Egon Zehnder’s Global marketing and sales practice. Egon Zehnder is a top leadership advisory firm, which includes executive search. Kimberly-Clark is a leading consumer goods firm, with revenue of $20 billion with brands like: Huggies, Kleenex, Cottonelle, Kotex and Scott.

Both guests bring rich career paths in the CPG industry, with Alison having previously worked at Kraft-Heinz, Coca-Cola, and Johnson & Johnson, and Pree having worked at Unilever and Danone before joining Egon Zehnder over four years ago.

In this episode, Jim, Alison, and Pree reflect on the Kellogg Leadership Summit and highlight themes from Alison's keynote speech on leadership. They discuss the importance of having a growth mindset, using criticism as a motivator, and the evolving titles and roles of CMOs.

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Dara Treseder (Autodesk) | Lead with Trust May 03, 2023

Dara Treseder is the Chief Marketing Officer of Autodesk. The company’s tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing.

As the leader of worldwide marketing, brand, communications, demand generation, and education business teams at Autodesk, Dara sets the strategy and goals for building the brand and marketing the product portfolio. Dara is a veteran in the industry, with previous experience as CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures, and having led marketing and growth efforts at Apple and Goldman Sachs. In fact, last year, Forbes Magazine named her the #1 Most Influential CMO.

In this episode, Dara shares insights on being a people-first leader and the importance of serving your team. She and Jim discuss what drew her to Autodesk, lessons she learned from her parents that she continues to carry with her, and the essential capabilities that marketers must possess to be successful.

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Marc Pritchard & Marchoe Northern (P&G) | Superiority That's Sustainable Apr 26, 2023

As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Procter & Gamble (P&G) to discuss their sustainability efforts. P&G is a 186-year-old renowned consumer goods company with $80 billions in sales. They host a portfolio of 25 billion-dollar brands, including Swiffer, Dawn, Pampers, Tide, and Oral-B. In recent years, P&G has taken a step further in their sustainable business practices by committing to achieving Net Zero Greenhouse Gas emissions by 2040.

Marc, the Chief Brand Officer at P&G, and Marchoe, SVP and GM of P&G's North American Home Care division, offer counsel to marketers on leading sustainability initiatives in their companies and emphasize the significance of reducing the mental load for consumers in the sustainability space. They also discuss the changes at P&G since Jim left 15 years ago and share why this issue is so important to them.

Listen as Jim, Marc, and Marchoe shed light on P&G's sustainability efforts and provide insights into how other companies can lead the way in sustainability.

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Office Hours: Sustainability | Nelson Kunkel (Deloitte Digital) Apr 19, 2023

Sustainability has become more than a buzzword. People recognize the urgent need to protect our planet, and businesses are no different. Deloitte has stood at the forefront for over 20 years, helping organizations make progress towards delivering sustainable values and reimagining they way the work.

In this Office Hours episode, Jim is joined by Nelson Kunkel, the Chief Marketing Officer of Sustainability, Climate and Equity at Deloitte. He and Jim have a wide-ranging conversation about a CMO’s role in the sustainability space, why sustainability has a ‘story problem’ and more.

Discover more about Deloitte's sustainability initiatives at Deloitte.com/sustainability.

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Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing Apr 12, 2023

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

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Samir Singh (Unilever, Personal Care) | The Power of Laddering Down Apr 05, 2023

Samir Singh is the Global Chief Marketing Officer of Unilever Personal Care, a $13 billion dollar business encompassing famous brands such as Dove, Axe, Lifebuoy and Pepsodent. Unilever is one of the largest and most influential multinational consumer goods companies with sales of about $60 billion dollars.

Samir has been at Unilever for 25 years, and was appointed to his new role almost a year ago after serving as EVP for Global Skin Cleansing and Oral Care. In his earlier stint as the Global Brand VP for Lifebuoy, Samir played a key role in building Lifebuoy's social mission to change the hand-washing behavior of 1 billion people. He led the path-breaking and award-winning 'Help a Child Reach 5' Lifebuoy campaign, which was made into a Harvard Business School case study.

In this episode, Jim and Samir reflect on the relationship between P&G and Unilever as competitors and the share the insights and knowledge they have gained from each other. Samir explains the benefits of laddering down instead of laddering up, and why brands should strive to create small moments of joy in everyday life. He also describes the transformational work he did with Lifebuoy to promote better hygiene and reduce child mortality rates in India.

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Andrea Sullivan (VaynerX) |Connecting Heartbeats in Marketing & Life Mar 29, 2023

Andrea Sullivan is the Chief Marketing Officer for VaynerX, a dynamic media and communications company founded by Gary Vaynerchuk. VaynerX is the umbrella brand for nine companies in its portfolio – including Gallery Media Group, which produces The CMO Podcast.

Andrea has worked on the VaynerX team for five years. A respected industry leader, she has served on the board of the Ad Council, the Ad Club of New York, the Miami Ad School, and the Creative Spirit. She is also a Professor of Branding at the School of Visual Arts in New York. Prior to her role at VaynerX, Andrea served as CMO of Interbrand and worked across Omnicom for over 15 years.

In this episode, Andrea and Jim chat about why she loves working at VaynerX, how to build strong and healthy brands, and shares her experience dealing with and overcoming imposter syndrome.

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Melissa Waters (Upwork) | The Changing World of Work Mar 22, 2023

Melissa Waters is the Chief Marketing Officer of Upwork, the world’s largest work marketplace. They connect businesses with independent talent – both freelance and full-time – in 180 countries. In 2022, Upwork’s talent community earned $3.8 billion in categories including app design, consulting, accounting, and creative services. But it's not just small businesses that benefit from Upwork; 30% of the Fortune 500 also use Upwork's platform.

Melissa has worked as Upwork's CMO for about 16 months. She previously worked for a Who's Who of category-building companies like Lyft, Pandora, and Hims & Hers. She also served as the Global VP of Marketing at the Meta-owned platform, Instagram.

In this episode, Melissa explains why company culture should go beyond the "where" and how to keep people engaged in remote and hybrid environments. She and Jim also discuss the importance of empathetic leadership and why CMOs should have a GM mindset.

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Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return Mar 15, 2023

Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary Clinton.

Jocelyn is a Girl Scout alum herself and has been the CMO of Girl Scouts since May 2021. In this role, she oversees GSUSA's internal and external marketing and communications efforts and plays a crucial role in telling a clear narrative to internal and external stakeholders. Before her role at Girl Scouts, Jocelyn spent 28 years in various roles at GE.

In this episode, Jocelyn shares the "learn, earn, and return" philosophy her parents taught her and how she applies it to her personal and professional life. She emphasizes the importance of networking and talks to Jim about how she stayed inspired while working almost 30 years at GE.

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Angela Zepeda (Hyundai Motor America ) | A Leader Must Set the Standard Mar 08, 2023

Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai’s C-suite and has worked as CMO for over three years.

With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career on consumer-centric campaigns that build brands and drive business results. Angela was most recently at Hyundai’s agency of record INNOCEAN USA, where she spent three years and was the senior vice president and managing director. She handled all operations for the Hyundai business, including creative, planning and media operations.Angela has a keen understanding of marketing to women and how to hone the emotional triggers involved in women’s retail habits.

In this episode, Jim and Angela talk about how executive coaching made her a better leader, how she made the jump from an ad agency to the C-Suite, and how to create a brand that people love and identify with.

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Michelle Taite (Mailchimp) | Leading a Brand Through an Acquistion Mar 01, 2023

Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and medium-size businesses. The company was founded in 2001 and has its roots in email marketing, but it has evolved to offer a far wider range of services. Intuit purchased Mailchimp in late 2021 for about $12 Billion, and the platform now joins other Intuit portfolio brands such as TurboTax, Quickbooks, Mint and Credit Karma.

At Mailchimp, Michelle leads the marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally. She started her career as a shoe designer for New Balance, before leaving the shoe industry to earn her MBA at the Wharton School in Philadelphia. She then worked at Unilever for 7 years and joined Intuit in late 2017.

In this episode, Michelle and Jim discuss her becoming the CMO of Mailchimp after it was acquired by Intuit, why she strongly believes in fearlessness, and what Unilever and Intuit could learn from each other.

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Super Bowl LVII Marketing Roundtable Discussion Feb 22, 2023

It's the CMO Podcast's fourth annual Super Bowl Roundtable Discussion, where important marketers give their insights into the creation of their Super Bowl ads and the success of marketing for the big game. In short, this is the recap of the biggest marketing day of the year.

In this episode Jim is joined by special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. They talk to the marketers who made some of the most memorable ads of 2023's Super Bowl.

Joining this year's conversation:

Deborah Wahl, CMO of GM
Todd Kaplan, CMO of Pepsi
Rafik Lawendy, from Planters
Dana Marineau, CMO of Rakuten
Nicole Parlapiano, CMO of Tubi
Lara Krug, CMO of the Kansas City Chiefs
Tim Armstrong, founder/CEO of Flowcode

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Dana Marineau (Rakuten) | Be a Believer in Brands Feb 15, 2023

Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platform, 17 million members, and saw 10% member growth in 2022. Last year Rakuten aired their first-ever Super Bowl ad with Ted Lasso star Hannah Waddingham; they are back for Super Bowl 2023 with a new concept.

Dana has been CMO at Rakuten for 2.5 years. She was previously the VP of Brand, Creative, and Communications at Credit Karma, before it was acquired by Intuit. She spent the majority of her professional life – 15 years – at Electronic Arts, the video game creator with popular games such as Madden23, Fifa23, The Sims4, and Dead Space.

In this episode, Dana and Jim talk about creating Super Bowl ads with an in-house team without an agency. She also explains why she left EA Sports to build her performance marketing skills and how she keeps her team inspired and engaged.

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Jen Kavanagh (Philadelphia Eagles) | It’s All About Your Team Feb 08, 2023

Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and this past season has been one of the greatest ever as they prepare to face off against the Chiefs in the Super Bowl.

Jen has worked as head of marketing for the Eagles for the past 4.5 years. She is responsible for leading the development of the Eagles brand, original content, digital platforms, marketing and community relations. She also oversees the Eagles' data and insights business unit, as well as the newly launched international initiatives in Ghana, Australia and New Zealand. Before the Eagles, she had a long career in media and entertainment, working at companies such as NBCU/Oxygen, Beamly (which was acquired by COTY), and Brave Ventures, which Turner bought in 2016.

In this episode, Jen and Jim chat about marketing during the Super Bowl, how she has evolved as a leader in the last five years and why she believes success is about helping her team grow and develop. Plus – we have a special guest, Jim’s niece, Jen Stengel, to ask Jen some fun Philly themed questions.

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Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand Feb 01, 2023

Joel Yashinsky is the SVP and Chief Marketing Officer of Applebee’s. Applebee’s opened its first restaurant in 1980, and now has about 2,000 franchised locations globally. This is his sixth year as Applebee’s CMO, following 18 years in various roles at McDonald's. Joel graduated from The Bowling Green University in Ohio, and then worked for Georgia-Pacific and Southwest Airlines before joining McDonalds.

At Applebee’s, Joel is responsible for all aspects of marketing for the iconic brand, including marketing strategy, brand communications, creative, and beverage & menu innovation. Joel also serves as the brand lead on the Franchise Marketing Committee.

In this episode, Jim and Joel talk about navigating CEO changes and why he loves working for brands in need of a turnaround. He also explains the importance of staying true to your brand while being creative, and why companies must take a beat before sharing new ideas.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

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Antonio Lucio (5S Diversity) | Reflections from a Marketing Legend Jan 25, 2023

Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Management and was inducted into the American Marketing Association Hall of Fame in May 2022.

For the last 40 years, Antonio has worked as a successful global CMO and marketing industry leader. He has collaborated with some of the most recognized companies and iconic brands, across multiple categories. He held Global CMO roles for Facebook, HP Inc. and Visa, as well as Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. He is recognized as a thought leader and global influencer in marketing transformation and known for his compelling vision and commitment to tangible action.

In this special episode, Jim and Antonio reflect on Antonio’s remarkable marketing career spanning 4 decades. Antonio shares some of the highlights and lowlights during his time as CMO of multiple companies and the importance of mentorship and sponsorship as a leader. He also gives advice to the new class of marketers and the marketing world at large. Plus, he and Jim discuss the inspiration behind his powerful and vulnerable video for AdWeek on the eve of his retirement.

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Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose Jan 18, 2023

Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can listen here.) Land O’Lakes is a 100 year old farmer and retailer-owned cooperative. Its business goes way beyond the famous consumer dairy brand – with business units in animal feed, sustainable farming practices, and agricultural retail.

Heather was born and educated in Scotland, before beginning an international career on both the ad agency and client sides. She has worked at Land O’Lakes for about 2.5 years, overseeing all branding, corporate communications, digital platforms, consumer promotions, and much more. Before this role, she worked at the highly awarded agencies DDB and BBDO, as well as British Airways, Quantas, and of course, Harley Davidson.

In this episode Heather and Jim discuss the creation of Land O'Lakes's enterprise purpose, her favorite boss – Beth Ford – and the importance of reverse mentorship.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

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Andy Rebhun (El Pollo Loco) | Do Fewer Things Better Jan 11, 2023

Andy Rebhun is the Chief Marketing Officer of El Pollo Loco. El Pollo Loco traces its origin to Mexico in the 1970s. Famous for their citrus-marinated fire-grilled chicken, El Pollo Loco is now a nearly-billion-dollar brand in the U.S., with about 500 owned and franchised restaurants in six western states.

This is Andy’s first CMO role. He is an accomplished global marketing executive who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies, including McDonalds Corporation and Ford Motor Company. He’s known as an engaging leader who operates with agility – motivating employees and franchisees at both general office and regional environments, employing innovation, data, insights and business acumen.

In this episode, Andy shares what it was like transitioning into his first CMO role, lessons learned from marketing for major brands such as McDonald’s and Ford Motor Company, the book the changed his life, Designing Your New Work Life. Plus – he shares how to stay relevant on TikTok.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

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Max Steinman (DoSomething.org) | Always Have Your Consumer in the Room Jan 04, 2023

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and Andrew Shue, with the goal to make volunteering as cool as sports for GenXers and emerging Millennials.

Max began his career in advertising, spending over a decade in the ad world, before working at the Purpose agency, the World Health Organization, and Exposure Labs – where he worked on documentaries including 'The Social Dilemma.' He has now spent about six months working at DoSomething.org.

In this episode, Max and Jim discuss DoSomething’s partnership with AllState to encourage young people to volunteer in the New Year and beyond. Max also shares what sparked his interest in social service and how to reintroduce a 30 year old brand to a new generation.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Evans (Fixer) | Define Success for Yourself Dec 28, 2022

Mike Evans founded GrubHub in his spare bedroom and turned it into a multi-billion-dollar online food delivery company. He left the company shortly after it successfully went public in 2014. Currently, he is working on his second startup – Fixer.com. Mike and his team at Fixer are building a "handyperson" business that looks a lot like GrubHub – easy online ordering, good communication, and great quality control.

On today’s episode, Mike talks about his new book, “Hangry: A Startup Journey,” which reveals the inside story behind the creation of GrubHub and provides lessons for entrepreneurs and startups that Mike learned on the fly. Plus – Jim and Mike discuss defining success for yourself, having the courage to move on from things that aren’t working and the importance of hard work, perseverance and grit.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lara Richardson (Hallmark Media) | Taking Off the Creative Handcuffs Dec 21, 2022

Lara Richardson is the Chief Marketing Officer of Hallmark Media, which includes the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama, as well as a streaming service, Hallmark Movies Now. Hallmark Media is a subsidiary of Kansas City-based Hallmark Cards.

Lara has worked as the CMO of Hallmark Media for two years. Previously, she worked for USA Broadcasting, Oxygen Media, A + E Networks, and Discovery Inc., where she worked for nearly 11 years. Over the course of her career, Richardson’s work has garnered notable accolades, including three Emmy® wins in the category of Outstanding Promotional Announcement; a Bronze Cannes Lions award; several gold, silver, and bronze Promax recognitions and more.

In this special holiday episode, Jim and Lara discuss modernizing a century-old brand, encouraging your team to "take off the creative handcuffs," and making Shark Week relevant again while at Discovery Channel. Plus, she shares what she learned while shooting a commercial with Oprah.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Office Hours: Filling the Creatvity Gap | Mark Singer (Deloitte Digital) Dec 19, 2022

As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way?

In this Office Hours episode of The CMO Podcast, Jim is joined by Mark Singer, the CMO of Deloitte Digital, to break down their recent report on Creative Business Transformation. Mark began his career working at a number of top agencies and consultancies before joining Deloitte to bring the company’s vision of a creative offering to life through Deloitte Digital. He has helped transform several top brands into modern, multi-dimensional marketing organizations and brings broad industry experience with globally diverse clients in the financial services, media and technology, and consumer products industries. As Deloitte Digital's US Chief Marketing Officer (CMO) and US studios lead, Mark embeds creativity into the way businesses solve their problems and creates purpose-driven solutions that transform how they operate, while growing their bottom line.

Listen as Mark and Jim discuss the evolving role of the CMO, partnering with Cannes Lions for this study, and encouraging the hidden creatives in your workplace.

Learn more about filling the creativity gap: https://www.deloittedigital.com/us/en/offerings/creativity-gap.html

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andre Gray (Annex88) | Brands Must Understand Their Role in Culture Dec 14, 2022

Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when they bring culturally representative creative ideas to the market.

Andre has a resume befitting a top creative person in a top agency. He spent the bulk of his career in Europe, where he was the global lead on Adidas and Gatorade. He has also worked at creative agencies Digitas LBi, the Grey Group, and TBWA/Neboko.

Andre is the author of "Digital Anthropomorphism: Humanizing the Brand, a Master of Arts in Global Communications." He is a staunch advocate for underrepresented voices and lives to add to the cultural conversation. For him, it is not what you say, but what you do.

In this episode, Andre and Jim discuss his involvement in the documentary, Black Madison Avenue: 7 is Not Enough, which gives a raw look at the Black experience in advertising. The also dive into why brands must understand their role in culture and the importance of the CMO and CCO relationship.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Doug Zarkin (Pearle Vision) | Think Small to Win Big Dec 07, 2022

Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Luxottica (the giant Italian eye-care conglomerate) acquired Pearle Vision.

Doug has been the CMO of Pearle Vision for 10 years – about three times the average tenure of a CMO. He has returned Pearle Vision to Stanley Pearle’s original brand inspiration, thereby inspiring his organization and accelerating the brand’s growth.

Doug is a seasoned marketer. He began his career in the advertising industry, working at Lintas, Saatchi, and Grey Advertising, before moving to the client side. He has worked at Avon, Victoria Secret’s PINK, Warnaco (famous for the Calvin Klein brand), and the Kellwood Company.

In this episode, Doug talks to Jim about the most challenging brand he has worked on and what he learned from that experience. Plus, he explains the importance of staying close to the consumer and why you need to think small to win big.

Check out the first edition of The CMO Podcast Magazine.In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amy Jaick (Columbia Business School) | Marketing to Next Generation of Business Leaders Nov 30, 2022

Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across functions and channels to create integrated programs that bring CBS’s mission, vision and values to life.

This is Amy’s first CMO role. She was previously the Vice President of Digital and Social Strategy at ViacomCBS, where she built and led their first-ever corporate digital marketing and communications team and helped launch Goodman Media’s digital business. She has also worked for The Economist and Estimize.

In this episode, Amy and Jim discuss how 2020 made her reexamine her career choices, why she made the shift from digital marketing to education, and what companies can do to attract a new generation of talent.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Menta (Peanuts Worldwide) | Stay True to the Brand Nov 23, 2022

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide accumulates more than $2 billion in retail sales, with partnerships running from Apple TV to NASA to The Macy’s Thanksgiving Day Parade.

Melissa began her career working in marketing and PR at the Olney Theater in Washington, D.C., before moving on to work with The Muppets at The Jim Henson Company. She has also worked at the cosmetics company Shiseido, at Pets.com, and United Media – working with Charles Schulz and other character properties, like Dilbert and Raggedy Ann & Andy.

In this episode, Melissa reflects on a 20-year career at Peanuts Worldwide and the importance of staying true to the brand. Plus, she gives us a preview of Snoopy's appearance at this year's Macy’s Thanksgiving Parade.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale Nov 16, 2022

In a special episode of The CMO Podcast, we are joined by two former Procter & Gamble leaders, Chip Bergh and Janet Reid.

Janet Reid was the first black woman with a PhD that P&G hired. She began her career at P&G in R&D later transferring to marketing. Currently, Janet is the CEO of BRBS World LLC, a private management consulting consortium.

Chip Bergh spent 28 years at P&G with his last role as Group President for Global Male Grooming, overlooking the Gillette and Old Spice franchises. Today, he is the president and chief executive officer of Levi Strauss & Company, a nearly $6 billion apparel enterprise and also is the non-executive chairman of the board at HP Inc.

On today’s episode, the conversation will focus on leadership and gratitude. Jim, Chip and Janet will discuss the impact of P&G’s former Chairman and CEO, John Smale. John Smale is widely seen as one of the greatest CEOs in P&G’s history and a new book about Smale, ‘Here Forever: The Timeless Impact of John Smale on Procter & Gamble, General Motors and the Purpose and Practice of Business’ was released in October.

Listen as the trio share their favorite memories of John, lessons they learned from such an influential leader and the way John Smale pioneered diversity, equity and inclusion in the 80s.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Office Hours: BrandWorth | Maggie Gross (Deloitte) Nov 14, 2022

For Maggie Gross, BrandWorth started out as a question: How does a brand prove their value to a skeptical CEO or CFO who sees branding as a cost-driver?

Maggie leads Brand practice at Deloitte. She has led strategy for brands like Dos Equis, Samsung, Keurig/Green Mountain, Lysol, and the Special Olympics. Her work with American Express on Small Business Saturday reframed the idea into the Shop Small movement – leading it to become a nationally-recognized holiday by Congress. Her work and ideas have been featured in the New York Times, Harvard Business Review, The Wall Street Journal, and even spotlighted in the Smithsonian Museum.

In this special Office Hours episode, Jim and Maggie help answer that initial question. Tune in to learn about the four drivers of brand value and how the right mix attributed to about $1BN in incremental revenue for brands and the companies that are doing it well. Plus – Jim shares the toughest brand he transformed at P&G.

Learn more about BrandWorth at: https://www.deloittedigital.com/us/en/offerings/customer-led-marketing/make-brand-a-c-suite-priority.html

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product Nov 09, 2022

Tim Armstrong is the Founder and CEO of Flowcode, the offline-to-online company building direct connections between brands and consumers through next generation QR technology. Tim and his team launched Flowcode in late 2019, and was named to LinkedIn’s Top 50 US Startups in 2021.

Tim was one of the first guests on The CMO Podcast in 2019. His career has spanned a wide range of roles, from startups to big corporations. He was Google’s first New York employee – and famously left Google in 2009 to become CEO of AOL, which soon spun out from Time-Warner, and was eventually acquired by Verizon.

In this episode, Jim and Tim talk about what it takes to build a great team, why ADHD can be a superpower and how Flowcode tries to turn the follower economy into a fan economy. Plus, Tim discusses his wife’s new documentary about ADHD, ‘The Disruptors,’ which he helped produce.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms Nov 02, 2022

Suzanne Kounkel, is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterprises in the world and an exclusive sponsor of this podcast. They have roughly 330,000 employees and about $50 billion in revenue across its many business services.

Suzanne is a returning guest to the CMO Podcast, first appearing in 2020, where she interviewed Jim. She has been at Deloitte for about 28 years and the leader of Deloitte’s integrated marketing and sales organization. In addition, she is a frequent speaker and published author on issues close to her CMO heart, including purpose-driven brand, elevating the human experience within B2B marketing, and the ethical use of data within marketing. She sits on the Board of Directors for the Ad Council and is a member of the Adweek Diversity and Inclusion Council, and a member of ANA’s Global CMO Growth Council.

In this episode, Jim and Suzanne discuss the trends happening in business, marketing and leadership today, Deloitte’s push for sustainability, and her leading the Women’s Initiative in Consulting, where she helped to significantly increase the percentage of female leaders in market-facing roles.

Take a listen to Suzanne's episode from 2020: Quantifying Brand Purpose.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation Oct 26, 2022

Jose ‘Pepe’ Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and services. In FY2021, HP’s revenue was about $64 billion.

Pepe grew up in Mexico City and spent the first years of his career with global food giants like Nestle and Kraft Heinz. Pepe has been at HP for about five years, in his current role for two. Most recently, he was invited to be a visiting professor in Marketing for Social Impact at the Barcelona-based ESADE School of Business, ranked in the top 20 business schools worldwide.

In the episode, Pepe discusses the importance of creative courage, the power of co-creation, and findings from 'The Future is Mainstream Green,’ a report he collaborated on with Sustainable Brands, BCG, Adweek and the ANA. Plus, he and Jim reminisce about the powerful workshop they did in Cannes with Ukrainian refugees.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy Oct 19, 2022

Jenny Lewis is the Global Chief Marketing Officer for The Knot Worldwide, that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, WeddingWire, and The Bash in the U.S. Starting in 1996 as an early internet brand, an astounding 8 out of 10 engaged couples use The Knot for its all-in-one wedding planning experience.

Jenny is the former head of marketing for Uber and UberEats. She left Uber in late 2021 to join The Knot Worldwide. Jenny was on the podcast for the first time back in April of 2020.

In this episode Jenny talks about the lessons she learned in the on-boarding process at The Knot. She discusses what she did with time off in between jobs and how important that time can be for self discovery. Jenny also gives an update on which brand affected her the most as a kid.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric Oct 12, 2022

Pam Forbus is the the Chief Marketing Officer of Pernod Ricard North America. Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of nearly $10 billion. Among their most recognizable brands are Absolut, Jameson, Kahlua, The Glenlivet, and Malibu.

Pam began in agencies, working for four of them in 13 years, and transitioned to the client side when she started at PepsiCo in 2000, and then moved to The Walt Disney Studios in 2017. Pam is now CMO at Pernod Ricard, and in her two years there, has overseen a period of high growth for the North American arm of the business.

In her chat with Jim, Pam goes through some of the philosophies that guide her in marketing and leadership, remaining vulnerable yet confident, and the challenges-and rewards-of being an outsider in her industry.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Harris Beber (Waze) | It Starts with the User Oct 05, 2022

Harris Beber is the Chief Marketing Officer of Waze. Founded in Israel in 2009, Waze is a crowd-sourced navigation app with upwards of 150 million monthly users in 56 languages. In 2013 Google bought Waze, and the company continues to make your commute quicker.

Harris spent five years as CMO at the video platform Vimeo, and before that he was CMO of Direct to Consumer operations at vitamin company Nature’s Bounty. Harris' resume also includes 1-800 Flowers, David’s Cookies, Shutterfly and Amazon. In April of 2022, Harris officially started at Waze as its CMO.

This episode is all about the user. Harris stresses how important it is to know your customer and figure out ways to build for the future while solving for the now.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics Sep 28, 2022

Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. In 2010, AOL bought TechCrunch and Crunchbase, but Crunchbase went private again five years later.

She has a degree in Management Science from UC San Diego, and began her journey at a PR firm founded by ex-Apple executives. Since then, she's held roles at Salesforce, Nvidia, and Dropbox. After three years at Crunchbase, she's now CMO.

Tune in to hear Shanee and Jim talk about the importance of holding on to relationships in business, explaining the CMO's impact on metrics, and how hard it is-even for pros like them-to say nice things about themselves.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State) Sep 26, 2022

This very special bonus episode was recorded live at the State Theater at State College, Pennsylvania home to Penn State University. This is a panel discussion from four Penn State Alumni hosted by Jim. This panel consists of Tanya R. Kennedy, an associate justice on the Supreme Court of the state of New York, Don Roy King, TV Director who spent 16 seasons directing Saturday Night Live, and Kelly Wolgast, who spent 26 years in the US Army, retired as colonel and is Director of the COVID-19 Operations Control Center at Penn State.

In this bonus episode, the panelists discuss their college memories, mentorship, and coming back from hardships.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vinoo Vijay (Truist) | The Importance of a Simple Greeting Sep 21, 2022

Vinoo Vijay is the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust Bank and BB&T merged in 2019 and became Truist in 2022.

This is Vinoo’s third CMO job. He was the CMO of TD Bank before he was CMO of H&R Block. Born in Indonesia, Vinoo was educated in India and the US, and has worked most of his career in financial services. Vinoo recorded an episode back in 2020 and this episode was recorded at 2022's Deloitte University's Next Generation Academy in Westlake, Texas.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Office Hours | Leadership Roundtable from Deloitte University Sep 19, 2022

Recorded at the 2022 Deloitte University Next Generation Academy, this is an Office Hours bonus episode, roundtable devoted to leadership. Joining Jim is Emily Culp (Advisor at ECH Ventures and former CMO of Keds Shoes), LeAnne Hester (Chief Marketing and Solutions Officer for TRIMEDX), and Jenn Kretchmar (Chief Digital and Merchandising Officer at Build-A-Bear Workshop).

This discussion covers all different aspects of leadership from a senior marketing perspective. The panel talks about influential leaders in their careers and they explain their personal leadership philosophies. Learn about the importance of grace under pressure, transparency, and why it can be a good thing to listen to detractors.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent Sep 14, 2022

In this special edition episode of The CMO Podcast, Jim Stengel speaks with Maria Sharapova, a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are Prinz M. Pinakatt (SVP, Global Head of Danone Waters) and Max Eisenbud (SVP, Head of Clients at IMG Tennis). Together, they tell the story of a brand, an athlete, and an agent.

Maria Sharapova turned pro in 2001 at the age of 14—and after a nearly 20-year star studded career, she retired in 2020. In this episode, you will hear how Maria and her agent started a very successful partnership with Evian (Danone Waters). Maria, Prinz, and Max talk about what makes partnerships go well and give tips on how to make it work.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy Sep 13, 2022

Ukonwa Ojo is the former Global Chief Marketing Officer for Amazon Prime Video & Studios and Vinoo Vijay is the the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank, serving 15 million customers across the US.

This conversation with these two accomplished marketers was recorded in front of an audience at the 2022 Deloitte University's Next Generation Academy in Westlake, Texas. Ukonwa and Vinoo discuss leadership and how they navigate their role as CMO with the other members of the C-suite.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic Sep 07, 2022

As of this summer, Ukonwa Kuzi-Orizu Ojo exited her role as Global Chief Marketing Officer for Amazon Prime Video & Studios. There, she worked on marketing strategies for the series Being the Ricardos, The Boys, The Marvelous Mrs. Maisel and the film Coming 2 America.

When she was 15 years old, Ukonwa moved from Nigeria to the US and eventually earned an MBA from the prestigious Kellogg School at Northwestern. Prior to joining Amazon, she served as CMO atMAC Cosmetics and Coty’s consumer beauty portfolio, which includes CoverGirl, Clairol and Sally Hansen.

Recorded from this year's Deloitte University's Next Generation Academy, Ukonwa discusses her journey from Nigeria to the US and the principles that make for great leadership and team building. She stresses how important a diverse team is and points to specific wins she's had that exemplify that idea.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathryne Reeves (Illumina) | Deloitte University Next Generation Academy Sep 05, 2022

Kathyrne Reeves is the Senior Vice President, Chief Marketing Officer at Illumina, a San Diego-based company that unlocks the power of the genome.

Kathryne is Illumina's first CMO. She has more than 25 years of marketing and corporate strategy experience, previously holding senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health.

Kathryne is a returning guest to the podcast so the focus on this bonus episode is on leadership. Recorded in front of an audience of marketers at 2022's Deloitte University's Next Generation Academy in Westlake, Texas, Kathryne discusses her leadership philosophies.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lauren Weinberg (Square) | The Conviction of Curiosity Aug 31, 2022

Lauren Weinberg is the Chief Marketing and Communications Officer at Square, a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company, Block, also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue is about $18 billion.

Lauren joined Square over 5 years ago and has been CMO for about 4 years. Prior to Square, Lauren was at Nielsen, Comscore, Advertising.com, Viacom and Yahoo. Lauren is the co-author of the recent book, Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners.

In this episode, Lauren goes through her journey from data and analytics to marketing. She explains how she got her colleagues on board with investing in marketing. Lauren also discusses how her book takes a look at how small business owners innovated during the pandemic.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Jenkins (Carters Inc.) | Trying to Find the Signal Through the Noise Aug 24, 2022

Jeff Jenkins is the Executive Vice President of Global Marketing at Carter's Inc. Carter's is the market leader in baby and children's apparel with $3.5 billion in sales. They got their start in 1865 and now their brands include Carter's, Oshkosh B'Gosh, and more.

Jeff actually started out as an actor and tennis player before jumping to marketing for NASA, Yum! Brands, Whole Foods and CKE brands (Hardees and Carl’s Jr.). For three years now he has been with Carter's.

In this episode Jeff talks about his unorthodox career in acting and tennis and how it led to him going into marketing. Jeff also explains why he was surprised by how the CMO role is actually 90% "chief" and 10% "marketing".

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dale Sperling (Stash) | Making Financial Literacy Fun Aug 17, 2022

Dale Sperling is the Chief Marketing Officer of Stash, the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems.

7 years ago, Dale became Stash's first marketing hire and by 2017 their CMO. Dale got her degree at Rutgers and has a marketing background working at Kaboose and Disney.

In this episode Dale elaborates on Stash's commitment to spreading financial literacy. She also goes through her career, stressing the importance of having fun. Plus, hear she and Jim talk commercial jingles and Garbage Pail Kids...

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Mapes (Delta Air Lines) | Bewitched by Advertising Aug 10, 2022

Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines. Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year.

Tim has been with Delta for over 30 years, making him somewhat of a marketing executive unicdorn. He jumped to Delta after spending 4 years on the agency side with BBDO Worldwide.

Recorded in June, this wide ranging conversation goes through Tim's jump from agency to client and how his longevity at Delta has benefitted him and the brand. He also highlights how much Delta stresses the importance of focusing on their employees.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Samantha Maltin (Sesame Workshop) | Passion for Your Company's Purpose Aug 03, 2022

Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop. Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder.

Samantha has an extensive media marketing resume working with such big names as Nickelodeon, MTV, and A&E. She got her start with Sesame Workshop 3 years ago.

In this conversation from the 2022 Cannes Lions International Festival of Creativity, Samantha discusses how important it is to align yourself with a company whose purpose matches up with your own values. She talks about some of the exciting work Sesame Workshop is doing for education and she even gets interrupted by one of her famous, furry, cookie-obsessed, colleagues from Sesame Street...

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzy Deering (Ford) | Taking an American Icon into the Future Jul 27, 2022

Suzy Deering is the Global CMO at Ford Motor Company. Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry.

Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020.

Recorded from the 2022 Cannes Lions International Festival of Creativity, this conversation goes over Suzy's move from eBay to Ford in 2020 at the start of the COVID-19 pandemic. She discusses how she didn't let the pandemic stop her from getting to know her co-workers, the hard work that goes into changing industries, and so much more.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tracy Stallard (Anheuser-Busch InBev) | Winning Creativity Conversation from Cannes Lions Jul 25, 2022

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency (draftLine) at Anheuser-Busch InBev. AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands.

Tracy started working for the beer giant right after getting her B.S. in Civil and Environmental Engineering at The University of California, Berkeley. She's now been at AB InBev for over a decade and currently is helping to lead this critically acclaimed marketing department stay creative.

This bonus episode of the CMO Podcast was recorded in front of a live audience at the 2022 Cannes Lions International Festival of Creativity, where AB InBev won the coveted Creative Marketer of the Year Award. Hear what Tracy did to impact her company and learn about her philosophies on staying creative and relevant.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Selcher (LinkedIn) | Marketing for an Indispensable Brand Jul 20, 2022

Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensable company for those looking for jobs and those hiring.

Melissa has been at LinkedIn for over 6 years and has been their CMCO for over 2 years. She has held roles at SanDisk, Sun Microsystems and Cisco. Melissa is a Princeton grad and has an MBA from the Haas School of Business at Berkeley.

Talking from the Cannes Lions International Festival of Creativity, Melissa tells Jim about what she's learned at Cannes and how her curiosity has helped her. She explains how an indispensable company like LinkedIn can never rest upon their laurels when it comes to marketing.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cannes Lions Roundtable | Creativity and Curiosity at Cannes Jul 18, 2022

At the Cannes Lions International Festival of Creativity in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's Jill Kramer (Chief Marketing and Communications Officer at Accenture) and Ramon Velutini (Global Chief Marketing Officer and President of Duracell Inc.).

This discussion largely focuses on the role of creativity for marketing leaders and lessons learned at the festival. There's a lot on what dynamics exist between brands and ad agencies and the importance of time.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mathilde Delhoume-Debreu (LVMH) | The Five D's to Clarify Purpose Jul 13, 2022

Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH, the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion.

Mathilde spent 30 years with Procter & Gamble in various roles. By 2017 she joined LVMH starting as Brand Equity Director.

This conversation takes place at this year's Cannes Lions International Festival of Creativity. Jim and Mathilde discuss their time working together at P&G and Mathilde explains her very thoughtful philosophy on purpose and creativity.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cannes Lions Roundtable | Jim's Fantastic Four on Creativity Jul 11, 2022

Speaking in France at the Cannes Lions International Festival of Creativity, Jim hosts a roundtable of four fantastic marketing leaders. There's Dean Aragon (CEO Shell Brands International AG and Group Brand Officer), Todd Kaplan (Chief Marketing Officer for Pepsi) Marcel Marcondes (Global Chief Marketing Officer at AB Inbev), and Lynn Schlesinger (Chief Customer Experience Officer at Forbes).

The conversation is focused on how marketing leaders can be creative, inspire creativity, and so much more. You'll hear how the difficult pandemic led to more creative ideas and you'll get their take on if creativity can be taught.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Jones (Instacart) | Creative Design Thinking Jul 06, 2022

Laura Jones is the Head of Marketing at Instacart, the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groceries through partnerships with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores.

Laura is in her first year at Instacart. She previously held a long-term position with Uber, along with working at big-time companies like Google, Visa and Deloitte.

Speaking at the Cannes Lions International Festival of Creativity, Jim and Laura talk about the importance of creativity and how "design thinking" informs her creative process. Laura also discusses how painting re-charges her mind and inspires her.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alice Milligan (Morgan Stanley) | Be the CEO of Your Calendar Jun 29, 2022

Alice Milligan is the CMO of Morgan Stanley, an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morgan Stanley acquired E-Trade and Eaton Vance the following year.

Alice has an impressive resume that includes 15 years at American Express and five years at Citi. In 2019, she was the Chief Customer Officer of E-Trade. She is now officially the CMO of Morgan Stanley.

In this conversation, Alice discusses what it was like maneuvering in a corporate acquisition during a worldwide pandemic. She talks about the lessons she's learned as a leader and the importance of being a customer of the company you work for.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carl Loredo (Wendy's) | Listening is a Super Power Jun 22, 2022

Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?"

Carl has been at Wendy’s for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint at an ad agency. Originally from Texas, he now makes the Buckeye State his home with his twin children.

This episode is all about how Wendy's maintains their edge, while listening carefully to their customers at the same time. Carl discusses how Wendy's stays up-to-date with trends by leaning into Twitter and gamer culture. Also, you will hear how Carl and his team stays true to Wendy's long-held values.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI Jun 15, 2022

In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with AI.

First, Jim is joined by Michelle McGuire Christian, a principal at Deloitte Digital. She is responsible for the go-to-market strategy, deployment of assets and overall growth of the US business. They discuss what Deloitte’s countless hours of research and development uncovered about consumers' feelings about data privacy and how it can be a powerful tool when used with customers' best interest in mind. They also discuss meeting consumer demands by offering what they need based off that data—and how that can be effective in creating experiential rewards for consumers. Jim and Michelle also talk about being responsible and competent with consumer privacy data, and using it to fuel the AI engine for an outstanding persona experience to build brand loyalty and trust.

Jim then speaks with Nic Emery, Chief Customer & Digital Officer at Crown Resorts (Australia) about how he implements many of these strategies to meet consumer demands and create one of a kind memorable moments for Crown Resort's clients to increase brand loyalty.

Read Deloitte's Global Marketing Trends Report in full at

https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.html

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deloitte's Global Marketing Trends (Part 1) | Building An Intelligent Creative Engine Jun 08, 2022

This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report. This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), over 10k consumers, and 556 global CMOs.

In this episode, Jim delves into "Building the Intelligent Creative Engine." Simply being creative isn’t enough in marketing anymore. Companies need to find and hire creative AND analytical marketers—but those changes don’t have to be a massive overhaul. The answer is to make a series of smaller changes within your company to help everyone work in an agile mode, and to ensure everyone adopts a more collaborative spirit— because collaboration is key to building a creative engine that moves at the speed of culture.

In this conversation, Jim explores the findings of the report with three special guests. First, it's Jennifer Veenstra, Deloitte's Global CMO Program Leader, who led the enormous effort behind Deloitte’s Global Market Trends Report.

Jim also chats with Livia Zufferli, one of the authors of the report’s talent section. Livia is a senior marketing executive with more than 20 years of experience in retail and consumer goods, including time as Target’s Head of Marketing in Canada. A leader in Deloitte’s Customer & Marketing practice, Livia’s areas of focus include brand strategy, integrated marketing planning, communication strategy, advertising, and creative/content development.

Finally, in order to understand the practicality of these findings, Jim speaks with Laura Curtis Ferrera, the Global Chief Marketing Officer at Scotiabank, the third-largest financial services company in Canada.

The topics covered in these conversations include: designing an agile team structure, rethinking influencer strategies, hiring skilled people no matter where they live, making sure your team is in sync with your brand purpose, and much more.

Read Deloitte's Global Marketing Trends Report in full at

https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.html

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jenna Habayeb (IPSY) | Get Comfortable Being Uncomfortable Jun 01, 2022

Jenna Habayeb is Chief Brand Officer at IPSY/Beauty For All (BFA) Industries, a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief Brand Officer for over three years, following a CMO stint at a cannabis company and 11 years at agencies. Jenna was recently featured in The Forbes Entrepreneurial CMO List of 2022.

In this episode, Jenna discusses her motivation to make sacrifices to ensure she's always finding the work she loves. She also touches on how she motivates her team to achieve great things by showing them the possibilities outside of their own comfort zones. Plus, she talks about stepping away from the tendency to prove yourself—and instead, motivate and inspire others within your organization.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Devika Mathrani (NewYork-Presbyterian Hospital) | Be A Life Long Student May 25, 2022

Devika Mathrani is the Chief Marketing & Communications Officer at NewYork-Presbyterian Hospital, a large and leading edge healthcare system with 2,600 beds, 6,500 physicians and 20K employees. NewYork-Presbyterian Hospital has affiliations with Cornell and Columbia medical schools and deliver 15K babies a year. It is one of the oldest institutions in America that traces its roots to 1771 when King George III signed a royal charter to establish the hospital.

Devika had a bright future in financial services with incredible roles across 20 years at American Express, Citi, and Wells Fargo before making a big career switch by taking on her current role about a year ago. In this discussion, Devika talks about why she shifted her career path away from the comfort of what she knew and entered an industry she had very little knowledge about. She also talks about how she's innovating within healthcare and engaging with the consumer to make them aware of NewYork-Presbyterian Hospital while they're healthy—instead of just when they're sick. Plus, she dives into her leadership methods and how she built trust in her team within 10 months of arriving.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hiroki Asai (Airbnb) | Building A Functional Organizational Design May 18, 2022

Hiroki Asai is the Global Head of Marketing at Airbnb, the 15-year-old industry disruptor that not only changed travel and hospitality forever, but has also had a huge impact on how we live. You will hear more about Airbnb’s just-announced restage in this episode.

Airbnb’s business is on fire–100 million bookings in the most recent quarter, an all-time high, with revenue exceeded $1.5 billion in the quarter, up 70% from a year ago and well above pre-pandemic levels. They recently launched a complete restage to their platform and updated the way they connect consumers with their hosts and destinations that will revolutionize search and connect customer wants with their passions.

Hiroki and Jim discuss his study of art and design and how that impacted his work as a CMO, what he learned during his 18-year stint at Apple, and his time off between positions, which led him to his current role at Airbnb. Plus, they talk shedding negativity bias to solve problems, and when it comes to understanding what inspires your customer—always ask why.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristin Patrick (Claire's) | Being A CMO With A CEO Mindset May 11, 2022

Kristin Patrick is the EVP and CMO at the youth-oriented, fashion and accessory company Claire's Stores, Inc. The firm goes to market with two brands, Claire’s and Icing, and has about 2,500 stores globally. Claire’s is also, by far, the industry leader in ear-piercing services.

With its retail stores and a burgeoning e-commerce and subscription business, Claire’s revenue is about $1.5 billion; the company is owned by Elliott Management Corporation and Monarch Alternative Capital.

Kristin has been CMO at Claire’s for about 14 months. Prior to this role, Kristin spent seven years at PepsiCo, where she was Global Chief Marketing Officer. She's also worked at a host of famous companies—including Gap, Calvin Klein, Revlon and Walt Disney.

In this discussion, Jim and Kristin dive into reinventing and reimagining a 50-year-old brand, having a constant feedback loop with consumers, and the importance of being a CMO with a CEO hat. Plus, Kristin talks about how her Gen Z daughter makes her a better marketer.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allison Dew (Dell) | Creating The Next Generation of Talent May 04, 2022

Allison Dew is the CMO and EVP at Dell Technologies. Dell was founded by Michael Dell in 1983 in his dorm room at the University of Texas Austin. It is now Dell Technologies, a $101 billion in sales global enterprise, with growth of 17% in the latest fiscal year.

Allison has been at Dell for 14 years and the CMO for the past four years. In her role, she is directly responsible for the global marketing organization, strategy, and all aspects of Dell Technologies marketing efforts. Previously, Allison held marketing leadership roles at Microsoft. She also worked agency side in both a regional advertising shop in Tokyo, Japan, and an independent, multi-cultural agency in New York.

In this conversation, Jim and Allison discuss how she has helped transform Dell since joining the team in 2008, building a strong internal bench of leaders, how to play to your strengths, and the importance of not getting stuck as CMO.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gary Vaynerchuk (VaynerX) | The Importance Of Kind Candor Apr 27, 2022

This week on The CMO Podcast, Jim Stengel is joined by Gary Vaynerchuk, popularly known on the internet as "Gary Vee." Gary is the Chairman of VaynerX, CEO of VaynerMedia and Creator and CEO of the NFT project VeeFriends. In fact, The CMO Podcast's publishing company, Gallery Media Group (among many other companies), is a subsidiary of VaynerX. Gary is also a 5 times NY Times Best Selling author.

On today’s episode, Gary talks about his new book, 'Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success.' The book explores the 12 essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

Jim and Gary also talk about how The CMO Podcast was conceived, brands being built on TikTok, the importance of kind candor and why nice guys finish first.

'Twelve and a Half' is available now where all books are sold.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathryne Reeves (Illumina) | Creating A "Say-Do" Culture Apr 20, 2022

Kathryne Reeves is the CMO of Illumina, the high-growth San Diego-based company on the cutting edge of unlocking the power of the genome. Most, if not all of you, have been touched by this company. Their technology has been in 10,000 labs in 115 countries fighting COVID-19 and is foundational for scientists and researchers to develop vaccines and therapies. Its revenue grew 40% in 2021 to roughly $4.5 billion dollars–its stock price has grown nearly 100% in the last five years, and its market cap is roughly $50 billion.

Kathryne is the first CMO for Illumina, and has been in the role for about 18 months, joining during the pandemic. She brings more than 25 years of cross-industry marketing and corporate strategy experience to Illumina. Previously, she held senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health.

In this conversation, Jim and Kathryne discuss the importance of listening and learning when coming in as a new leader, creating a “say-do” culture at work and how being an outsider has made her a better marketer and leader.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phil Cook (WNBA) | Excite Your Team Apr 13, 2022

Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. The WNBA is valued at more than a billion dollars with the teams included—42% owned by the WNBA, 42% by the NBA, and the rest by other investors.

Phil just finished his first year with the WNBA. It’s his first stint as Chief Marketing Officer, and the first ever CMO for the league. He previously worked at Nike for 25 years, working primarily in basketball and women’s sports. In that role, he led Nike’s Global Basketball Brand through identifying and serving new consumers, driving new revenue, and introducing female athletes into marketing campaigns.

In this conversation, Jim and Phil discuss the importance of CMOs and CEOs building strong relationships, lessons he learned from working at Nike that helped him in his current role and how he’s navigating being the first CMO of a major sports league.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth Apr 06, 2022

Musa Tariq is the CMO of GoFundMe, the large crowdfunding platform which launched in 2010. Since its founding, 200 million people have used the platform to raise $15 billion for causes, events or people they care about. And in 2021, Time named GoFundMe as one of the most "100 Most Influential Companies" in the world.

Musa recently joined GoFundMe in January 2021. Prior to GoFundMe, Musa was global head of marketing for Airbnb Experiences where he drove brand awareness and adoption of that rapidly growing part of Airbnb’s business. In addition, he has also worked for other major brands such as Ford, Nike, Burberry and Apple.

In this episode, Jim and Musa discuss the importance of customers' feedback in innovation, how all great companies have one inherent truth and the power in asking for help. Plus, how our parents shape us and how that relationship permeates each decision we make.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wes Nichols (March Capital) | The Power of Grit and Determination Mar 30, 2022

Wes Nichols is a Partner at March Capital, as well as being an active investor and board advisor to public and private company CEOs. Wes is well-known in the CMO community as the co-founder and CEO of MarketShare, the planning and attribution software used by a majority of the Fortune 500. After growing and merging with Neustar, and later joining the board of Neustar, Wes became an active investor in software companies and joined March Capital two years ago.

To say Wes is a man of many interests and boundless energy is an understatement. He is an active member of the YPO–the Young Presidents Organization; he is the author of one of Harvard Business Review’s most-read cover stories—and working on another. He is a student of architecture and a recent graduate of the LAPD.

In this conversation, Jim and Wes discuss the importance of power, grit and determination when starting a business, tips on attracting venture capital firms like March Capital, and Wes’ inspiration for becoming a police officer.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Sandstrom (Klarna) | Create Marketing That's Worth Talking About Mar 23, 2022

David Sandstrom is the CMO of Klarna, the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. In 17 short years, Klarna has become Europe’s highest valued private fintech company, with an estimated valuation of about $45 billion. Klarna has 100 million active users, 250,000 merchants on its platform, and processes about 2 million transactions a day.

David has been CMO since 2017, where he led the company through an extensive brand transformation. He took it from one of many financial institutions that held a “trustworthy blue” look and feel to a consumer lifestyle brand and shopping platform meld with a fully licensed bank—all with a hot pink edge. During his time at Klarna, David has overseen several pioneering marketing campaigns, inserting the brand into pop culture discussions and garnering international attention.

In this conversation, we’ll discuss why David doesn’t have a lot of love for the traditional banking and credit-card industry, creating PR driven marketing, time management, and how having a diverse staff leads to better problem solving.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sara Tervo (Express) | Re-Imagining Your Brand Mar 16, 2022

Sara Tervo is the EVP and CMO at Express, a dual gender apparel and accessories brand. Express has been the quintessential shopping mall brand for most of its 42-year history. The brand is putting that image and legacy behind it as Sara and team give it a total makeover. Express has a fast-growing e-commerce business, with a goal to reach $1 billion in sales by 2024.

Sara has worked in the fashion business for nearly 20 years–12 of those with Victoria’s Secret, rising to become EVP of Marketing. Sara left Victoria’s Secret to become CMO at the tween brand Justice, before becoming CMO at Express in September 2019.

In this episode, Jim and Sara discuss the lessons she took from past experiences and how she applies them to current role at Express, what goes into re-imagining a brand and the importance of purpose and empowering your team.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Freyre (Clinique) | Authenticity Matters Mar 09, 2022

Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-developed beauty brand. It is one of the signature brands of The Estée Lauder Companies Inc., the world’s leader in prestige beauty with nearly $17 billion in sales, a market cap of $115 billion, and 60,000 associates—82% of them women.

Fortune named Michelle one of the 50 Most Powerful Latinas in Business. She earned her undergraduate degree at Yale and MBA at Harvard. She then worked briefly at PepsiCo before spending 19 years at Johnson & Johnson—most of that time, working on Neutrogena.

In this conversation, Michelle shares what makes brands like Clinique so special, the importance of taking risks and not staying comfortable, the power of empathy, and listening and trusting your team. Plus, she talks about how her six-year-old twins taught her to be a better leader.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lorraine Twohill & Marvin Chow (Google) | Your Employees Are Your Richest Source of Ideas Mar 02, 2022

Google veterans, Lorraine Twohill & Marvin Chow join Jim to discuss the most ubiquitous brand in the world, Google. Lorraine is the Chief Marketing Officer and Marvin is VP of Marketing at Google. Google is a wholly owned subsidiary of Alphabet. Alphabet’s market cap is roughly $2 trillion, making it one of the three most valuable companies in the world. Lorraine—a native of Carlow, Ireland—joined Google in 2003 as head of marketing for EMEA. Marvin joined Google about 12 years ago, after spending time at Nike, Nickelodeon, Reebok and a variety of startups.

In this conversation, Lorraine and Marvin share insight on Google's Pixel Super Bowl ad, how Google stays true to their purpose by never forgetting who they are and why they were founded, what they look for in the talent they hire, how their employees are their richest source of ideas, and much more!

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition Feb 23, 2022

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.

Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cus

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Super Bowl LVI Marketing Roundtable Discussion Feb 16, 2022

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.

In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked.

You’ll hear two separate panels in this episode—with a lineup just as impressive as the athletes who played during the big game.

In Panel 1, you'll hear from:

Gary Vaynerchuk, Chairman at VaynerX & CEO at VaynerMedia
Benoit Garbe, CMO at Anheuser-Busch
Todd Kaplan, VP / Head of Marketing at PepsiCo
Stephanie Agrimanakis Sherman, CMO at DraftKings Inc.
Rafik Lawendy, Head of Marketing at Hormel Foods

In this panel, the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is, and brand strategy.

In Panel 2, you'll hear from:

Anda Gansca, CEO & Co-Founder at Knotch
Andrea Zaretsky, CMO at Morgan Stanley Wealth Management & E*TRADE
Ivonne Kinser, Vice President of Marketing & Innovation at Avocados From Mexico
Allyson Witherspoon, U.S. CMO at Nissan Motor Corporation
Dana Marineau, CMO at Rakuten Rewards

This discussion focused on content strategy and creating awareness in the weeks leading up to game day—plus, continuing that awareness after airing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Russell Barnett (My/Mochi) | Your Reputation Precedes You Feb 09, 2022

Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making pastries since 1910 and brought the international sensation called mochi ice cream to the United States in 1993. In 2021, NielsenIQ’s Bases group named My/Mochi a winner in its Top Breakthrough Innovation awards.

Russell is perhaps the world’s expert in scaling small food and beverage brands to create large categories. He was the head of marketing for Mike’s Hard Lemonade way back in 1997, where he took the brand from inception to $150 million in just 5 years. Prior to My/Mochi, Russell held various roles at companies like Popchips, Garden Protein International, Inc. (Gardein), KeVita and more.

In this conversation, Jim and Russell discuss how to bring fun to work, fostering bravery in your team, and why simplicity for the consumer is key when introducing new products. They also discuss building a reputation on trust—and why your reputation is your most important asset. For all of this and more, tune in.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Morgan Flatley (McDonald's) | Risks Equal Rewards Feb 02, 2022

Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer for decades. McDonald’s may be 67 years old, but it’s not acting that way—the stock price has more than doubled in the past five years, and revenue over the last year grew in the 20% range.

Morgan joined McDonald’s in 2017. Previously, she spent nearly 13 years at PepsiCo, holding numerous roles and working her way up the ladder. She got her start at Satchi & Saatchi, a leading global communications and advertising network, where she spent 3 years.

This conversation highlights Morgan's extraordinary mindset and just how far she's come. The discussion delves into the pillars at McDonald's that keep a legacy brand relevant, the importance of encouraging risk taking, and fostering creativity—plus, how a well supported team will do great things.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Courtney Harwood (Everside Health) | Let Your Customer Tell Your Brand's Story Jan 26, 2022

Courtney Harwood is the Chief Marketing Officer of Denver based Everside Health, one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 states.

Courtney has an eclectic career path and one impressive track record. She has worked on a variety of brands and business models. She's got experience on the ad agency side, with roles at BBDO, and Lowe Lintas, as well as the brand side working for the Financial Times, Fresh Direct, (online ad platform) Ad Keeper, (shopping app) Keep.com, Xerox, (biometric identity company) CLEAR, and most recently, Everside.

This conversation is incredibly valuable. Courtney opens up about recognizing burn out, accepting challenges that stretch your limits, and encouraging your team to question things. Plus, understanding your customer and having them tell your brand's story, mentors, inspiration and more.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Don McGuire (Qualcomm) | Marketing Objectives Must Align With Business Objectives Jan 19, 2022

Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm.

Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the only mobile phone at the time could be found as part of a luxury car. They delve into the skills he acquired from one position to the next, culminating in a broad scope and understanding of the intricacies of the industry, that eventually led him to the role of CMO. Plus infusing credibility in your marketing, the CEO/CMO relationship, the alignment of business and marketing goals, the value of brands owning their narrative, and more.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guy Kawasaki (Canva) | The Democratization of Everything Jan 12, 2022

Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, invested and advised other exciting companies, as well.

In this wide-ranging conversation, Guy talks about why people should not try and replicate Apple's success—and what all successful companies have in common. He also talks about what drew him to Canva and his core beliefs on marketing.

Guy has a podcast titled "Guy Kawasaki’s Remarkable People Podcast." In each episode, Guy speaks to thought leaders, legends and iconoclasts. New episodes of his podcast come out every Wednesday morning on Apple Podcasts, Spotify or wherever you get your podcasts.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven Jan 05, 2022

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma.

Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In this conversation, Lara shares how she prioritizes and keeps track of all of her initiatives. She also discusses Intuit's corporate discipline and how they are always acting in the interests of their consumers.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Than Hartsock (John Deere) | R&D and Marketing Dec 29, 2021

Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction.

During Jim's time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks about how he works with the marketing department to make sure everyone is on the same page. This discussion is a great example of the benefits that come out of R&D and marketing teams coming together.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aron North (Mint Mobile) | 90,000% Growth and Leveraging Star Power Dec 22, 2021

Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds.

In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also talks about how his tenure at Taco Bell gave him great insights into engaging with consumers and how his "outside in thinking" gives him a competitive edge.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DE&I | Jessica Robertson (TOGETHXR) Dec 15, 2021

Jessica Robertson is the Chief Content Officer at TOGETHXR which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers.

The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel. Their objective is to disrupt the inequitable pattern in sports and media—only about 4% of sports coverage is women's sports.

In this conversation, Jessica talks about the impact storytelling has on DE&I and what marketers and executives can learn from great storytelling—especially when it is rooted in purpose.

The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ricky Engelberg (Vista) | Helping Small Businesses Thrive Every Day Dec 08, 2021

Ricky Engelberg is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material signage to graphic design services.

In this conversation, Ricky talks about his deep passion for brand marketing and why marketers need to be brand evangelists. Ricky shares how working with founders at Nike and Vista gave him a richer vision for the brands he has worked on—and more.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Van Slyke (The UPS Store) | 'Tis the Season to Be Shipping Dec 01, 2021

Michelle (Cervantez) Van Slyke is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to meet the growing needs of consumers.

In this conversation, Michelle talks to Jim about how she and her team learn from store associates to better serve customers. She also talks about working with her parent company's CMO to achieve a singular vision for the company—plus, how she manages such a large scope of responsibilities.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DE&I | Karen Ashley & Melissa Tizon (Providence) Nov 29, 2021

On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are Karen Ashley, Associate Vice President of Diversity, Equity & Inclusion, and Melissa Tizon, VP of National Communications.

Karen has been in the DE&I space for over ten years, and in this conversation, Karen explains why DE&I is different now. Karen and Melissa also talk about the importance of DE&I in a healthcare company and how DE&I is the future for recruiting.

The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathy Fish (Formerly P&G) | Growth Works Nov 24, 2021

Kathy Fish is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years.

This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team. She also discusses GrowthWorks, an initiative she launched to bring lean innovation to scale at P&G (which would later become a Harvard Business School case study).

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DE&I | Andrea Brimmer (Ally) Nov 22, 2021

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets.

In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally's business decisions and new ventures are created with DE&I in mind.

The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Davis (Learfield) | Fandom Meets Commerce Nov 17, 2021

Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more.

In this conversation, Jennifer talks about the interesting role she has as a marketer when it comes to connecting all of these different channels at Learfield. She also discusses how she is a big believer in memos and gives insights into her decision making process.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DE&I | Frank Cooper (BlackRock) Nov 15, 2021

This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's Frank Cooper, the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being.

In this conversation, Frank talks about how his experience as a Black executive helps inform BlackRock's DE&I decisions and initiatives.

The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bethany Quam (Blue Buffalo Co) | Feed'em Like Family Nov 10, 2021

In this episode of The CMO Podcast, Jim is joined by Bethany Quam, Group President at Blue Buffalo Co. The company is the leader in premium quality, all-natural pet nutrition and General Mills' fastest-growing categories which is up 25% in the most recent quarter.

Bethany has been with General Mills for nearly 30 years—and, in her words, she's had five different careers within the company. In this conversation, Bethany talks about her experience continuing a founder's story after an acquisition. She also talks about the importance of doing something new often and the best ways to give feedback.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DE&I | Charisse Hughes (Kellogg) & Stacy Kemp (Deloitte) Nov 08, 2021

In this episode of The CMO Podcast's DE&I mini-series, Jim is joined by Charisse Hughes, SVP & Global CMO at Kellogg Company, and Stacy Kemp, Principal/Partner at Deloitte.

In this conversation, Charisse and Stacy discuss the importance of diversity, equity and inclusion. They discuss how Kellogg Company is focusing on how to implement DE&I across the entire organization and why authenticity matters—plus, how looking inward at Kellogg Company's DE&I goals made the brand's offerings and engagement more diverse.

The CMO Podcast's DE&I mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Office Hours: Trust | Suzi Watford (WSJ) & Ashley Reichheld (Deloitte Digital) Nov 03, 2021

Trust is easily one of the most important and valuable building blocks for any brand or company today. But how is trust earned, maintained and measured? In this episode of Office Hours, Jim and his guests are going to answer those questions, along with questions that listeners have submitted on the subject of trust.

Joining Jim for this episode is Suzi Watford (EVP Consumer & Chief Marketing and Membership Officer at Dow Jones and The Wall Street Journal) and Ashley Reichheld (Customer, Brand & Experience Practice Lead and a principal at Deloitte Digital, leading the HX TrustID platform).

If you have any questions about Deloitte Digital's HX TrustID platform you can email Ashley at, areichheld@deloitte.com .

If you have a question for us, leave us a voicemail at (781) 786-8885‬ or email us your question at cmopodgmg@gmail.com and we will try to feature it in future Office Hours episodes!

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DE&I | Kwasi Mitchell (Deloitte) Nov 01, 2021

Kwasi Mitchell is the Chief Purpose Officer and a Principal at Deloitte Consulting, the largest professional services network in the world. As Cheif Purpose Officer, Kwasi oversees several important initiatives for Deloitte including DE&I, sustainability, climate change, and more. He also lead DE&I for Deloitte's consulting practice.

In this episode, Kwasi talks to Jim about organic strategies to implement DE&I in organizations. He also shares how to efficiently measure DE&I, and why DE&I should not be viewed as a one size fits all solution.

The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DE&I | Carla Zakhem-Hassan (Citi) Oct 28, 2021

In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with Carla Zakhem-Hassan. This episode was recorded before Carla was appointed Chief Marketing Officer at JPMorgan Chase. She formerly held the roles of Chief Brand Officer and Chief Marketing Officer at Citi.

In January 2019, Citi’s then CEO Michael Corbat declared that Citi’s pay equity was unacceptable—and he made a public commitment to change it. In this episode, Carla and Jim discuss the headway she was making at Citi to address the pay gap. Carla also talks about how her own upbringing as an immigrant and woman in corporate America helped inform her decision-making for DE&I initiatives.

The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

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Micky Onvural (Bonobos) | From CMO to CEO Oct 27, 2021

Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their CMO and was promoted to CEO in 2018.

In this conversation, Micky talks about how she transitioned into her current role and how there is no guide to being a CEO. She dives into how she keeps her communications open with her entire staff and why she leads through positivity and vulnerability. Micky also shares insights on how she has been leading the apparel company through the pandemic and the great resignation.

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Coming Thursday: DE&I Mini-Series Oct 26, 2021

Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years.

In this mini-series, Jim will be talking to marketers and executives about the ways they are promoting DE&I in their organization. Jim will talk to his guests about initiatives they are implementing in their company, how they are succeeding, and why DE&I is vital to their bottom line.

The first episode of the DE&I mini-series will come out on Thursday of this week, and then every Monday on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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Heidi Cooley (Crocs) | Come As You Are Oct 20, 2021

Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1.4 billion in sales and 13% growth. It's had even stronger growth so far in 2021—plus, a stock price that has nearly tripled in a year.

In this conversation, Heidi talks about the strategies she and her team created to make Crocs one of the most popular footwear brands. Heidi explains how Crocs thinks about their partnerships, activations and how they connect with their consumers everywhere.

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Brian Rowley (Panasonic) | The Long Game Oct 13, 2021

Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2B technologies in fields like technology, information systems, construction and electronics.

In this conversation, Brian talks about what marketing is like for the 103-year-old company that is headquartered in Japan, where there is no direct Japanese translation for the term "marketing." He also talks about how Panasonic is playing the long game and is thinking about the next 100 years. Brian is also a podcaster and talks about the importance of having a company podcast to share insights and initiatives throughout the organization.

You can listen to Panasonic's podcast The Big REthink on Apple Podcasts, Spotify or your favorite podcast app!

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Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG Oct 06, 2021

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers & Olay.

In this conversation, Zena tells Jim about how her time working at a technology company helped her move faster at Kimberly-Clark. She also discusses how her team is measuring its brand's impact across the world and shares successful strategies for connecting to consumers with purpose.

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Kim Caldbeck (Coursera) | Scaling Learners Sep 29, 2021

Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook.

In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her scale Coursera.

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Deena Bahri (StockX) | Make Listening a Strength Sep 22, 2021

Deena Bahri is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valuation. Before joining StockX, Deena held marketing positions at Reebok, The Ladders.com, Gilt Groupe, Birchbox, Juicero, and Helix.

In this episode, Deena discusses how StockX stays customer-centric and all the ways they listen to their consumers, fans, and employees on all levels. Deena also talks about StockX's roadmap from growing the business to growing the brand. This is a great episode about how brands can successfully scale while connecting with their users.

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Michael Smith (NPR) | Legacy Brands Don't Build Themselves Sep 15, 2021

Michael Smith is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Michael was with several entertainment brands including CBS, Disney ABC Television, The Food Network, the Cooking Channel, and Scripps Networks Interactive.

In this episode, Michael shares his insights on how to market a national media brand and why NPR is different from any of his previous organizations. Michael discusses how NPR is not only diversifying their talent, but also how his team is bringing their legacy audience along for the ride.

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Office Hours | Advertising in a Cookieless World Sep 08, 2021

In our inaugural episode of Office Hours, Jim is joined by Tanneasha Gordon, Partner / Principal at Deloitte & Touche, and Kelly Leger, Partner Managing Director at Deloitte Digital, to answer your questions about the future of digital advertising in a cookieless world. Jim and his panel of participants take a critical look at what will happen when third-party cookies begin to disappear and how your organization can be proactive about it.

Have a question for us? Leave us a voicemail at (781) 786-8885‬ or email us at cmopodgmg@gmail.com, and we will try to feature it on future Office Hours episodes!

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Coming on Wednesday - Office Hours! Sep 02, 2021

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the topic, but they will also be answering your questions on the topic!

Want to Jim a question? You can leave a voicemail at (781) 786-8885‬ or email your question at, cmopodgmg@gmail.com,!

The first Office Hours episode will be about Advertising in a Cookieless World which will premiere on The CMO Podcast channel on Wednesday 9/8.

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Jack Reynolds (Free People) | 5 Year Plans and Building Brands Sep 01, 2021

Jack Reynolds is the CMO of Free People, the apparel and lifestyle brand which is part of the Urban Outfitters Group. Jack has been with Free People for five years and was recently promoted to CMO in April. Before joining Free People, Jack was at Bertelsmann Media Group managing online and direct programs for 13 years.

Jack didn't start his career as a marketer—he actually had ambitions to work in the music industry as an A&R representative. He started on his path as a marketer when he was trying to find strategies to promote his artists. In this conversation, Jack shares his blueprint for connecting a brand's voice to new and existing consumers. He also talks about the importance of patience in the role of a marketer and why listening is the most important tool you can have in your arsenal.

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Ali Weiss (Glossier) | Consumer-Centric Brands Listen to Consumers Aug 25, 2021

Ali Weiss is the Chief Marketing Officer of Glossier, Inc. which was founded in 2014 on the belief that beauty isn’t built in a boardroom (rather, it happens when you’re a part of the process). Glossier began with Into The Gloss, a beauty website devoted to people sharing the products they love—and later transformed into a direct-to-consumer beauty juggernaut with a reported valuation in the billions. Ali has been with Glossier for six years and was promoted to CMO in June 2021.

In this episode, Ali shares how her team is involved with their consumers and how they process every piece of feedback. She also talks about how Glossier stays creative—plus, we get a first-hand look at how special this brand is to its consumers.

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Cindy Davis (Bed Bath & Beyond) | Ethos Is Greater Than a Slogan Aug 18, 2021

Not only is Cindy Davis the Executive Vice President and Chief Brand Officer at Bed Bath & Beyond, but she is also the President of Decorist, an online interior design service that is a sister company to Bed Bath & Beyond.

Cindy is about 15 months into her role and has hit the ground running. The organization is undergoing a massive transition, and they are remodeling nearly half of their retail locations while consolidating several stores. They are also launching several new brands at the pace of one new brand per month.

In this discussion, Cindy shares her framework of laddering up the sub-brands messaging to the overall ethos of the parent brand. She also shares how the Bed Bath & Beyond retail locations are changing and how she is always keeping the customer in mind when making these decisions.

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Cannes Lions 2021 | CMO Accelerator Aug 11, 2021

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. A big thanks to Suzanne Fanning from Wisconson Cheese for sending participants a wonderful cheese spread for this virtual event, and Gary Vaynerchuk for sending a bottle of Empathy Wine to pair with it.

First, we hear from Steve Latham, the Head of Talent & Training at Cannes Lions International Festival of Creativity, for an overview of the five-day virtual event. Then, Jim chats about some major takeaways from the event with Pedro Earp from Anheuser-Busch InBev, Hana McTaggart from Loon, Shannon Taylor from Procter & Gamble, Amanda Rassi from The Kroger Co., Garrett McGuire from Merrell and Gary Vaynerchuk from VaynerX and VaynerMedia.

If you have any questions or are interested in signing up for the Cannes Lions CMO Accelerator program, please email Steve Latham at stevelatham@canneslions.com.

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Gail Tifford (WW) | From Weight Loss to Lifestyle Brand Aug 04, 2021

Gail Tifford is the Chief Brand Officer at WW (formerly Weight Watchers), a scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops, along with personal coaching solutions to help people meet their goals. Before joining WW in 2018, Gail held multiple positions at Unilever and was VP of Strategic Partnerships at MTV Networks/Viacom.

In this conversation, Gail talks about how she helped WW transform from a weight loss company into a lifestyle brand. She shares the insights Oprah gave her when she joined the company. Plus, she talks about her very first meeting with WW's President and CEO Mindy Grossman. This episode offers great takeaways about how to both build a strong culture and how to change a brand's image.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

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Aimee Johnson (Zillow Group) | Helping Consumers Unlock Life's Next Chapter Jul 28, 2021

Aimee Johnson is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter.

Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer Experiences. Among many of her accomplishments at Starbucks, she grew the loyalty program from 2 million to over 14 million customers and drove a minimum of 33% incremental growth year over year.

In this conversation, Aimee talks about Zillow's new mission, their pandemic traffic and how she is leading their marketing efforts.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

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Linda Lee (Campbell Soup Company) | Clarity & Focus Jul 21, 2021

Linda Lee is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, "Mmm, Mmm Good" food company generates about $8.7 billion in sales.

In this conversation, Linda talks about her unique career path. With a degree in chemical engineering, she began as an engineer and went on to hold several marketing positions at companies like General Mills, Mondelēz International and more. Linda talks about how her background as a scientist helped shape her practices as a marketer. She also dives into the importance of focus when it comes to marketing goals and how she and her team use that to their advantage.

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Fara Howard (GoDaddy) | Brands Belong With Compelling Content Jul 14, 2021

Fara Howard is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before joining GoDaddy, Fara worked with brands like Amazon, Vans, Dell, Gatorade, and more!

In this conversation, Fara gives us a masterclass on the tenets of creating a first-class in-house creative agency, and how brands should play into the content. She also talks about the benefits of external partners in an internal agency and why experimentation matters.

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Michele Ghee (EBONY & JET) | Infusing Your Purpose With Your Brand's Message Jul 07, 2021

Michele Ghee is the CEO of Ebony and Jet, the iconic and storied Black magazines that were launched by Chicago publisher John H. Johnson about 75 years ago. Over the past 20 years, she has been an executive with The Weather Channel, A&E Television, CNN, BET, and William Morris Endeavor. Michele has been at the helm of Ebony and Jet for a few months now. The new owners of the brand are former NBA player Junior Bridgeman and his family—and they have big plans in store.

In this conversation, Michele covers a lot of topics, including how she builds and manages teams. She discusses how she is living her purpose as the CEO of these brands and the exciting challenge of bringing these brands to life using modern channels.

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Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling Jun 30, 2021

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker.

In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in storytelling. Jed also talks about how his diverse career path as an entrepreneur trained him to be a better marketer and stay ahead of trends.

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Corey Maynard (Ooni) | Be a True Believer in the Brand & Business Jun 23, 2021

Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Before joining Ooni in 2020, Corey was the CMO of the popular cooler and drinkware company YETI.

In this conversation, Corey discusses what it's like to lead a marketing team for brands that are experiencing growth at an extraordinary rate. He also talks about how marketing has evolved among the wake of privacy concerns and how it pays to be smart and creative during these times.

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Dipti Kachru (JPMorgan) | The Universal Truths and Trust in Marketing Jun 16, 2021

Dipti Kachru is the Chief Marketing Officer of U.S. Wealth Management at JPMorgan Chase & Co. Dipti was born in India and later moved to the United States. She has been working in financial services since 2008, when she joined Oppenheimer Funds, before moving to JPMorgan Chase & Co. in 2011.

In this conversation, Dipti talks about what it is like to have a great marketer for a boss. She also reflects on the challenges that come with being a marketer for financial services and wealth management. Although it is challenging, Dipti is finding success when it comes to attracting millennial investors by redefining what "wealth" means.

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John Galloway (Godiva) | This Brand Thing is Serious Jun 09, 2021

John Galloway is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which began a journey to work on brands such as Miller beer, Mountain Dew, Pepsi, and more!

In this conversation, John talks about how Godiva is bridging the gap between luxury and accessibility. John also discusses how his mentors have shaped him as a leader and why it is important to have loyalty to the brand you work for, especially when you are off the clock.

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Sophie Bambuck (Everlane) | Resilience and Goosebumps Jun 02, 2021

Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company’s products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history.

Before joining Everlane as their first CMO, Sophie held marketing positions at Nike including the VP of Global Brand Marketing. Along with multiple roles at Nike she also served as the VP&CMO of Converse. In this conversation, Sophie talks about the hard decisions she has had to make on her journey as a CMO. She also talks about a brand vs product company, and why Nike is the best education for a marketer.

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Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas) May 26, 2021

On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." His guests today are Jon Hall, Director of Market Strategy at Whirlpool Corporation, and Atit Shah, Chief Creative Officer at Digitas North America.

Jon and Atit worked together when Jon was the Head of Marketing for JennAir, which is Whirlpool's line of luxury appliances. Jon and Atit successfully rebranded JennAir into a hot brand and won a Gold Effie for their JennAir marketing campaign. This episode is a deep dive into the partnership between these two leaders, and a behind-the-scenes look at a successful relationship between a marketing team and an agency team.

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Elizabell Marquez (Dreyer's) | Always a Good Time for Ice Cream May 19, 2021

Elizabell Marquez is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for beloved ice cream brands including Häagen-Dazs, Outshine, Drumstick, Dreyer's, Edy's and more!

In this conversation, Elizabell talks about her management style, and why being a leader means being honest with your team. She also talks to Jim about her highly anticipated new ad campaign, why customer interactions are so important and much more!

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Suzi Watford (WSJ) | Decision Makers May 12, 2021

Suzi Watford is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for the fast-growing Live Journalism conferences and events business, WSJ partnerships and the global loyalty proposition WSJ+.

In this conversation, Suzi and Jim discuss the new vision for WSJ and how they are effectively evolving the brand to digital. She also discusses how they are attracting new subscribers while continuing to delight those who have been reading the WSJ for many years.

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Rupen Desai (DOLE) | Bringing Sunshine to All May 05, 2021

Rupen Desai is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks.

In this conversation, Rupen shares his career philosophy and his unique way of measuring his career by moments of oxygen. Rupen and Jim also discuss the importance of trust currency and how short-term profits won't matter if your purpose is not aligned with long-term thinking.

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Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns Apr 28, 2021

Telisa Yancy is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previously served as their CMO. American Family is a diversified casualty/property insurance company with 13,200 employees.

In this conversation, Telisa talks to Jim about what makes AmFam different than any other insurance company in their category. Telisa also shares her thoughts on why marketers succeed when they look outside their category and why the best marketers tend to be the most curious people in the organization.

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Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent Apr 21, 2021

Elizabeth Preis is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially tough for retailers, but Elizabeth and her team made strides to build up their online presence. But that's not all she changed during COVID-19, and in this episode, she shares everything else that has changed.

Elizabeth and Jim discuss how she is leading her team remotely, and creating a playbook to make sure her team does not burn out while working from home. She also discusses how her team's creativity is fueled by data, and why she loves being a marketer for Anthropologie

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Raja Rajamannar (Mastercard) | Quantum Marketing Apr 14, 2021

Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic.

On today's episode, Raja talks about his new book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," which takes a look into the future of marketing and what brands can do to meet consumers there. "Quantam Marketing" is available now where all good books are sold, including Amazon.

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Kory Marchisotto (e.l.f) | Wake The e.l.f. Up Apr 07, 2021

Kory Marchisotto is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The company's annual revenue is roughly $300 million, and at the time of this recording, its stock price was at a 52-week high.

Before joining e.l.f. Beauty, Kory worked for skincare and beauty brands like bareMinerals and Shiseido. In this conversation, Kory talks about how e.l.f. is succeeding by rediscovering its founder's purpose, looking beyond its category for partnerships with companies that share their values, and above all—loving their brand and its consumers.

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Karen Walker (INTEL) | The New Intel Mar 31, 2021

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more.

This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as the Mac guy in the very popular Mac Vs PC commercials from the early 2000s. Karen also talks about why she was excited to join Intel, and how her team is evolving the brand.

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Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling Mar 24, 2021

Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much more. Andrea was on the marketing teams of companies like American Express, Toys "R" Us and Sephora before joining E*TRADE. She joined E*Trade in September of 2019, and during her time there, she led her team through the early months of the COVID-19 pandemic. Later in 2020, E*TRADE was acquired by Morgan Stanley.

In this conversation, Andrea talks about managing her team through all of these changes, and how brand purpose really sets E*TRADE apart from other trading apps.

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Claire Bennett (IHG) | Hospitality In 2021 & Beyond Mar 17, 2021

Claire Bennett is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday Inn, Kimpton, Hotel Indigo, Crowne Plaza and more.

In this conversation, Claire shares how IHG has adapted over this past year in order to stay competitive, safe and relevant. Claire also dives into how this year shaped her as a leader and how she brings her team together.

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Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport Mar 10, 2021

Omar Rodriguez Vila has a PhD in Marketing from the Goizueta Business School at Emory College where he currently teaches marketing. Omar is the second professional educator/lecturer on The CMO podcast, and before going into academics full-time, he held marketing positions at several companies including, Coca-Cola, McCain, and more.

In this episode, Omar talks about how the role of the CMO is changing and how it will continue to evolve. Omar also discusses the best marketing strategies from his perspective as an educator and why leading from the middle brings out the best in organizations and campaigns.

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Deborah Wahl (GM) | The Importance of a Narrative Mar 03, 2021

Deborah Wahl is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors, Deborah oversees marketing for some of the most innovative automobile companies including Cadillac, Chevrolet, GMC, Buick, and more.

In this conversation, Deborah shares how all 5 of her previous CMO roles have shaped her into the leader she is now. She also talks about the challenges of working with companies that do not value marketing and how to change their opinion over time.

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Prosperity Through Purpose | TikTok Mar 01, 2021

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million active users in the US alone. But can they capitalize on their momentum?

Joining Jim to analyze TikTok is Sam Avivi a growth consultant for The Jim Stengel Company, and Joah Santos the CMO at BERA Brand Management.

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Scott Rosenberg (Roku) | The Future of TV & Advertising Panel Feb 24, 2021

Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.

In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting.

In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:

Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital

Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company

Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo

Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns

Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending

Todd Kaplan - Vice President of Marketing at PepsiCo

This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters.

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Esi Eggleston Bracey (Unilever) | What Do I Mean To You? Feb 17, 2021

Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as SVP & GM of Global Cosmetics for 7 of them.

In this conversation, Esi and Jim talk about the importance of taking time to step back from your career to see the bigger picture and make sure your efforts are aligned with your personal goals. Esi also talks to Jim about leadership and her own approach with her team. Plus, the relationships we build and what we mean to each other, and the importance of wellness in a post-Covid world.

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Superbowl LV Marketing Roundtable Discussion Feb 10, 2021

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past.

The first discussion is with Julie Haddon, NFL's Senior Vice President of Global Brand & Consumer Marketing. Julie shares how the NFL met their fans during this unique year and how the brand became stronger amongst its fans, players and partners.

In the second discussion, Jim speaks with the team behind the Inspiration4 commercial which featured an opportunity to support St. Jude Children’s Research Hospital. This panel includes Founder and CEO at Shift4 Payments, Jared Isaacman, and Rick Shadyac, President and CEO at ASLAC, the fundraising and awareness organization for St. Jude Children’s Hospital.

Lastly, Jim recaps the night with some of the game's biggest advertisers, including:

Monica Mody, VP Marketing, Budweiser at ABI

Todd Kaplan, VP Marketing at PepsiCo

John Sass, VP of Advertising at Scotts Miracle-Gro

Jack Hollis, SVP, Automotive Operations at Toyota

Casey Hurbis, Chief Marketing Officer-Rocket Mortgage + Detroit's In House Agency

Anda Gansca, CEO at Knotch

Gary Vaynerchuk, Chairman at VaynerX

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Kelly Cook (David's Bridal) | Magical Moments Feb 03, 2021

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more.

In this conversation, Kelly and Jim talk about the bridal company's simple yet powerful mission statement: "Existing For Magical Moments." Plus, Kelly discusses how that ethos was put to the test last year during the COVID-19 pandemic—and how David's Bridal is constantly evolving to make sure they serve "her" (the customer) and centering all of their efforts towards that goal.

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Prosperity Through Purpose | Samsung Galaxy Feb 01, 2021

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that.

Joining Jim in this conversation is Ken Favaro, Chief Strategy Officer at BERA Brand Management, and Lisa Hillenbrand, Growth Consultant at the Jim Stengel Company and former VP of Global Marketing at P&G.

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Nick Tran (TikTok) | Culture Starts Here Jan 27, 2021

Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020.

In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During those first weeks, he quickly learned that TikTok's main KPI is making sure that the app is living up to its purpose. Nick talks about how TikTok's greatest asset is their creator community—and how that fuels their creativity and agility as an organization.

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Andréa Mallard (Pinterest) | The Inspiration Company Jan 20, 2021

Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest's first CMO.

In this conversation, Andréa talks about noticing how people actually use Pinterest and acting on that (instead of only focusing on how it was designed and intended to be used). She also talks about how marketing is a blend of art and science that is best told through storytelling, which is why Pinterest is not just a visual discovery engine—but it's also a place to find answers.

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Innovators Who Made The Impossible Possible Panel Jan 13, 2021

In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat.

On this panel, we have Alexis Lanternier, the EVP of eCommerce at Walmart Canada, and Ekta Chopra, the Chief Digital Officer at e.l.f. Cosmetics. The panel discussion revolves around delighting your consumers online and how COVID-19 has accelerated online shopping.

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Orla McAleer (AllTech) | A Founder's Legacy Jan 06, 2021

Orla McAleer is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry.

Orla has been with Alltech for 18 years and has been CMO for 4 of those years. In this discussion, Orla talks about the importance of principals to the growth of a company, along with the power of a founder's story. She also talks about how she was able to align Alltech's work culture with its corporate mission, and the importance of purpose even in a category as specific as theirs.

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Prosperity Through Purpose | Secret Jan 04, 2021

Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free products. So how is Secret staying ahead?

Joining Jim to answer this question and to discuss how Secret is doing it are, Carolyn Hennessey a former P&G executive and now an independent consultant, and Jeff Peacock the President and Co-Founder at BERA the predictive analytics brand tech platform.

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Norman DeGreve (CVS) | Trying To Make Healthcare Easier Dec 30, 2020

Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more.

Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job with this sense of scope. Norm also talks about how CVS is trying to make healthcare more accessible in the USA across all of its business offerings.

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Emily Callahan (ALSAC / St Jude) | Providing Care, Comfort & Hope Dec 23, 2020

Emily Callahan is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure.

In this conversation, Emily talks to Jim about being the first marketing officer for ALSAC, and how her leadership is helping St. Jude's fundraising and awareness. She also talks about the importance of purpose within the organization, and how her team makes the best of their budget.

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Stephanie Preiss (NY Times) | Multimedia Storytelling Masterclass Dec 16, 2020

Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees.

This conversation was recorded as part of the Kellog Northwestern Marketing Leadership Summit and Jim and Stephanie talk about the future of The New York Times' approach to storytelling and bringing their print integrity and storytelling abilities to different mediums. She also talks about the impact these new platforms have for advertisers, marketers, consumers, and how these platforms are maturing.

Click here for Jim's takeaways on the Kellog Northwestern Marketing Leadership Summit.

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Alexandra von Plato (Publicis Health) | Storytelling & Healthcare Dec 09, 2020

Alexandra von Plato is the CEO of Publicis Health which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies.

In this conversation, Alexandra talks about how her career as a creative helps inform her executive decisions, and how storytelling is at the core of their business decisions. She also discusses how messaging and her business has been affected by COVID-19.

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Brad Hiranaga (General Mills) | Following Instincts And Listening To Intuition Dec 02, 2020

Brad Hiranaga is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billion in revenue, with over 100 brands in 15 categories in its portfolio. Brad has been with General Mills for over 15 years and has worked on some of their most innovative marketing campaigns.

In this conversation Brad credits his family for his success as a marketer and explains why it's important to always listen to your intuition, even when the data says otherwise. Brad also shares his approach for dealing with failures, how General Mills is adopting purpose across its brands, and how brand loyalty informed Brad's instincts as a marketer.

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Prosperity Through Purpose | Target Nov 30, 2020

The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy—and in this episode, we dig into why.

Joining Jim on this episode is Samantha Avivi, a growth consultant at The Jim Stengel Company, and Joah Santosthe, Chief Marketing Officer at BERA, the predictive analytics brand tech platform. Together, they discuss how Target scores on growth, purpose, and more. Full disclosure, The Jim Stengel company is a partner and investor in BERA.

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Al Jansen (Butterball) | Connecting With Your Loved Ones Every Thanksgiving Nov 25, 2020

Al Jansen is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al oversees marketing, product research and development, customer service, integrated business strategy and more!

This is Butterball's busiest time of year, and on this Thanksgiving-themed episode, Jim and Al talk about all things turkey. From Butterball's eponymous turkey hotline which helps millions of consumers cook for their family on Thanksgiving, to building trust with consumers. In this conversation, Al talks about how his team plans for this time of year, and how Butterball lives and breathes by its team mentality.

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Vince Hudson (AMEX) | Actions Not Ads Nov 18, 2020

Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more!

In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of marketing is changing for the better. Vince also talks about successful product launches including Crest White Strips, and Prilosec.

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Thomas Ranese (Uber) | Leaning into Values Nov 11, 2020

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber executive on The CMO Podcast, and as an industry disruptor and innovator, the brand keeps redefining their mass effect on the world.

In this conversation, Thomas talks about his experience from humble beginnings to the ivy league. Thomas worked at a lot of notable companies including the management consulting firm McKinsey & Company, Google, and many more. He began working at Uber right before COVID-19, and in this interview, he talks about how Uber is helping communities all around the world and working diligently to make sure their drivers are safe. Plus, how brands are evolving to do good work and make positive change.

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Quinn O’Brien (Lenovo) | Branding Enterprise Nov 04, 2020

Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company with 54,000 employees. Before joining Lenovo, Quinn spent 20 years at marketing agencies, and 11 of those at Ogilvy. Quinn discusses how his agency experience lead him and his team to create an innovative in house team creative team.

In this conversation, Quinn tells Jim the most important trait he looks for when hiring a candidate for his team. He also talks about how curiosity drives his marketing campaigns, and how that helps informs his decisions. He also discusses how it's important to transform yourself and become your potential customer.

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Prosperity Through Purpose | Panera Bread Nov 02, 2020

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak.

Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for The Jim Stengel Company, and Ryan Barker who is the founder and CEO of BERA. BERA created the first predictive brand tech that measures exactly what impacts profitability and brand awareness. Full disclosure, The Jim Stengel company is a partner and investor in The Bera Group.

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Carla Hassan (CITI) | Fighting Inequality & Reducing The Pay Gap Oct 28, 2020

Carla Hassan is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organizations to streamline Citi's messaging. Before joining Citi, Carla was the CMO at ToysRUs, PepsiCo and Kellogg’s.

In this conversation, Jim and Carla talk about the importance of driving business by building the brand to drive growth. She also talks about how she lobbied Citi's leaders to change their marketing strategy by merging marketing and branding, how Citi plans on practicing performance through purpose, and how she plans to shine a light on inequality and reducing the pay gap at this role.

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Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifestyle Brand Oct 21, 2020

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name.

In this conversation, Carolyn talks to Jim about how she spent those years creating the voice and marketing strategy for Peloton, and the journey of taking a startup to one of the most iconic lifestyle brands in this era. She also talks about how she built Peloton's marketing strategy from the ground up, and how to scale a startup brand to an international powerhouse.

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Shelley Haus (Ulta Beauty) | Leading from the Inside Out Oct 14, 2020

Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic.

In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with consumers nationwide during the COVID-19 pandemic. She also talks about how the leadership team has been in touch more since COVID-19, and how Shelley's collaborative relationship with their CEO and CFO is fueling Ulta Beauty's success.

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Monica McGurk (Kellogg's) | More Than Packaged Goods Oct 07, 2020

Monica McGurk is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more. This isn't Monica's first position as a marketing officer at a food company. Before joining Kellogg's, Monica was the Chief Global Growth Officer for Tyson Foods and an SVP at The Coca-Cola Company.

In this conversation, Monica talks about how she helps define the purpose of The Kellogg Company, and how that purpose touches all of its brands. She also talks about the exciting challenges of overseeing all of these brands, and how she is leading her organization through COVID-19. Lastly, Monica talks about how she is managing her time to not burn out, and how she transitioned her career from a strategy consultant to a marketer.

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Prosperity Through Purpose | EVOL Oct 05, 2020

In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly billion-dollar food category has seen a substantial uptick in the last few years, particular during the COVID-19 pandemic, but what is the staying power of this category?

We answer that question by taking a critical look at the frozen food brand, EVOL. Joining Jim to look at how this brand is making strides in their category through purpose is Ryan Barker the CEO of BERA , and Suzanne Tosolini a growth advisor for The Jim Stengel Company. Full disclosure, the Jim Stengel company is an investor and partner in Bera, a brand building firm that created the first predictive brand tech that measures exactly what impacts profitability and brand awareness.

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Tony Wells (USAA) | Building Trust Through Storytelling Sep 30, 2020

Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion.

In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be faster while encouraging them to be independent and creative.

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Jill Gregory (NASCAR) | Leadership During Crisis Sep 28, 2020

Jill Gregory is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing. Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how they are standing up against racism as an organization.

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Katrina McGhee (American Heart Association) | Leading with Compassion Sep 23, 2020

Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke.

In this conversation, Katrina talks about how starting each day with gratitude helped her become the compassionate leader she is today. Katrina talks about how the AHA is helping inform the public about the health and safety issues surrounding COVID-19, how she as an executive is brining up social injustice to the corporate conversation, and she talks about why she left the AHA in 2002 to return in 2020 as the EVP, Marketing, and Communications.

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Jennifer Sey (Levis) | Leadership During Crisis Sep 21, 2020

Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim and Jen also open up about how brands can do more to support their consumers during this racial unrest, and have an honest conversation about burnout and the challenges of managing a team during these times.

Jen also talks about her new documentary, Athlete A which focuses on the USA Gymnastic's toxic culture and the gymnasts who survived doctor Larry Nassar's abuse.

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ANA Roundtable! Sep 16, 2020

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

Joining Jim for this ANA roundtable are:

Marissa Jarratt, CMO of 7-Eleven

Lynn Pina, CMO for of GeoBlue, an innovative provider of insurance and medical services for international travelers

Andrea Sengara, Head of Marketing US at Campari

Vikrant Batra, CMO of HP, the company that gave rise to Silicon Valley

This panel discussion is an extension of the ANA’s Growth Champions Forum, which was led by Jim in June 2020. The discussion will be focusing on the two hottest topics on the minds of today’s CMOs, how to build a digitally savvy organization and how to effectively navigate the c-suite.

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Adam Petrick (Puma) | Leadership During Crisis Sep 14, 2020

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy.

In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navigate micromanaging a team, and how he tries to keep his team creative when everyone is in a bubble. Adam also talks about how Puma is finding its voice to meet this moment in history and the Black Lives Matter movement.

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Andrea Brimmer (Ally Bank) | Banking Done Right Sep 09, 2020

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service.

Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their customers. Andrea also talks about how a financial institution's brand purpose helps shape how they view and interact with customers, and more!

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Maryam Banikarim (Nextdoor) | Leadership During Crisis Sep 07, 2020

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service.

In this conversation, Maryam talks about how her Nextdoor is set up to help communities in need and how they are connecting neighbors during the pandemic.

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Jen Sey (Levi's) | Following The Founder's Purpose Sep 02, 2020

Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketing a company with such a storied brand?

In this episode, Jen talks about how Levi Strauss & Co.'s values are the apparel company's purpose. Jen discusses how her gymnastic coach helped shape her into the leader she is today and why quitting shouldn't be considered a bad thing. This conversation was recorded before the COVID-19 pandemic.

Jen is also the producer of the Netflix documentary, Athlete A that profiles the victims of USA Gymnastics doctor Larry Nassar's abuse and the reporters who exposed USAG's toxic culture. Athlete A is streaming now.

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Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis Aug 31, 2020

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s efforts to help feed frontline workers, how Chipotle is supporting the family farms that supply their restaurants, and more.

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Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective Aug 26, 2020

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and more!

Michelle shares so much valuable insight in this episode including why beer brands are more important now more than ever in the category, a first day on the job that tested her decision making, and how to block out the noise, and focus on the task at hand.

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Tariq Hassan (Petco) | Leadership During Crisis Aug 24, 2020

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pandemic, and in this conversation Tariq shares how Petco has accelerated their curbside services nationwide, and why they are considered an essential business.

Tariq also shares how working from home has changed his leadership style, and how he is navigating this new working style.

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Jill Gregory (NASCAR) | Seizing A Moment To Drive Change Aug 19, 2020

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age.

In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equality. She also talks about what it means to be the CMO of a sports league, the work that goes marketing content, and making sure NASCAR stays relevant. Plus, having the willingness to adapt and be flexible and challenge the status quo to be competitive.

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Jon Hall (Whirlpool) | Leadership During Crisis Aug 17, 2020

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full.

In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their homes in realtime, and how Whirlpool is reacting to that in realtime.

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Melissa Grady (Cadillac) | Building A Lasting Legacy Brand Aug 12, 2020

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic).

Melissa is a data-driven marketer and her strength is bringing data into insight and parlaying that with creativity. In this conversation, Melissa talks about her process of doing just that, how she fell in love with advertising, and the future of brand building.

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Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis Aug 10, 2020

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, and have had their hands busy during the pandemic. Suzanne and her team had to throw out their media plans for 2020, and pivot quickly.

In this conversation, Suzanne talks about pivoting quickly and to figure out a new media plan to reflect life during the pandemic. She talks about how studying new consumer patterns and trends to figure out what products people are craving, and changing her media plan to feature more at home content, and even volunteering her family to be in streaming social content for Wisconsin cheese.

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Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller Aug 05, 2020

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community.

In this conversation, Maryam talks about how her career background in journalism shaped her to become a better brand storyteller. She also gets candid about why it's important to hit pause in your career if you can, in order to get a better sense of clarity. This conversation offers so much insight on aligning a company with its purpose, and how to meaningfully measure a brand's performance by its purpose.

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Jill Cress (PayPal) | Leadership During Crisis Aug 03, 2020

When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined.

Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks about how she managing her team during these times to make sure they don't burn out and encouraging them to strike a work-life balance.

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Jerri DeVard | More Than Just A Marketing Professional Jul 29, 2020

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot.

Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences. They spill the beans about their first failures, and how navigating those particular failures helped their career trajectory. Also discussed is the imperative conversation brands should be having right now about inclusion, as they look within their organizations. Jerri opens up and candidly shares her experience as a board member and company officer as a black woman. This is a conversation you won't want to miss.

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Mark Hans Richer (Fortune Brands) | Leadership During Crisis Jul 27, 2020

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to help people who are spending more time at home by creating software that helps people sustainable use their water.

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Stephanie Perdue (Chipotle) | Category Maker Jul 22, 2020

Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food" experience. Stephanie and her team are busy at work making sure the public is aware of that mission.

In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and a must-listen.

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Greg Lyons (PepsiCo) | Leadership During Crisis Jul 20, 2020

In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North America

In this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose.

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Tariq Hassan (Petco) | Creating a Brand With a Capital 'B' Jul 15, 2020

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business.

In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services.

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Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis Jul 13, 2020

Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic.

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Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand Jul 08, 2020

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more!

In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.

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Linda Boff (GE) | Leadership During Crisis Jul 06, 2020

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.

Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis.

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Fiona Carter (AT&T) | Strength In Career Diversity Jul 01, 2020

Fiona Carter was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T.

Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media and sponsorships, marketing analytics, social media marketing—as well as support for business unit marketing programs like AT&T Business, FirstNet built with AT&T and others.

In this conversation, Fiona talks to Jim about her view of brand marketing and the future of brand purpose. Fiona also shares why her previous jobs at advertising agencies made her a better marketing executive.

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Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis Jun 29, 2020

On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather.

Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19.

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Cannes Lions - Young Marketer Hot Shots Jun 24, 2020

On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The Young Marketer Hot Shots panel showcases some of the most creative and up-and-coming marketers in the world.

This year, Jim and his colleague Suzanne Tosolini have an honest conversation about the future of marketing, and what excites them about the industry. This year the panel consists of:

Sam Jones - Founder of, Gener8 Ads

Mollie Matz - Marketing Commercialization, SC Johnson

Grace Sobey - Head of Subscriptions Marketing (UK), YouTube

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Matthew Anderson (Roku) | Leadership During Crisis Jun 22, 2020

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku.

In their conversation, Matthew tells Jim how his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19.

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Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum Jun 17, 2020

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future.

In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale.

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Jenny Avallon Lewis (UBER) | Leadership During Crisis Jun 15, 2020

On this episode of Leadership During Crisis we revisit Jim's conversation with Jenny Avallon Lewis, the Head of Marketing, US & Canada at Uber.

In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to figure out the best strategy to help their customers.

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Suzanne Fanning (Wisconsin Cheese) | Got Creativity Jun 10, 2020

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do?

Suzanne talks to Jim about how she is educating the consumer about Wisconsin's award-winning cheeses. She also talks about how her team is interacting with consumers and how COVID-19 is making them more agile to best serve their customers.

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Kate Huyett (Bombas) | Leadership During Crisis Jun 08, 2020

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic.

Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in their field for 30 min coaching and mentoring session. The list contains some of the best and brightest people in marketing, brand strategy, consumer insights, growth, and more!

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A Moment of Pause Jun 03, 2020

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a special message in an effort to amplify the voice for change in lieu of our typical podcast format. The CMO Podcast will be back next week, in the meantime let’s create the change we desperately need.

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Erika Nardini (Barstool Sports) | Leadership During Crisis Jun 01, 2020

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of St. Patrick's day, during the early weeks of the COVID-19 pandemic. In this conversation, Jim talks to Erika about how her team of content creators is adjusting to working from home, why Barstool Sports is in a unique position as a media entity during these times, and more.

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Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo May 27, 2020

In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby."

In this candid conversation, Greg shares with Jim why empathy and purpose are more important to brands than data points during these times. They chat about what personally drives Greg to create a healthy corporate culture for his team and the biggest failure of his career.

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Amanda Rassi (Kroger) | Leadership During Crisis May 25, 2020

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.”

Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand building during a pandemic. Amanda also talks about how Kroger is doing their best to make sure that their stores' communities are well-fed and that their workforce stays safe.

Lastly, during these challenging times, Amanda explains how Kroger is living up to its brand purpose and how this crisis will shape the future of grocery stores.

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Vineet Mehra (Walgreens) | Connecting Purpose with Commerce May 20, 2020

Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world.

In this conversation, Vineet shares how Walgreens Boots Alliance is supporting frontline workers around the globe, and why creativity amongst brands is so prevalent today. Plus, how combining purpose with commerce is a major goal for Walgreens Boots Alliance.

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Raja Rajamannar (Mastercard) | Leadership During Crisis May 18, 2020

Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small business owners, offering cybersecurity solutions and much more.

Raja shares how he thinks people will look back at this time in history and remember the brands that helped during this unprecedented moment. His goal for Mastercard is to be remembered for doing all they couls to help their consumers around the world.

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Linda Boff (GE) | Engineering Magic & Solutions May 13, 2020

Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more.

In this conversation, Linda talks about how her love of art and life fuels her creativity at GE. She also talks about GE's ongoing efforts to combat COVID-19 and how they are rising to the challenge.

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David Kidder (Bionic) | Leadership During Crisis May 11, 2020

David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic's Growth OS tool helps established companies and organizations think like entrepreneurs and venture capitalists.

During this episode of Leadership During Crisis David shares how Bionic is helping big companies drive innovation during these times. David also talks about the momentum there is for companies to reach people using unconventional ways, and how now is the time to lead with empathy while thinking outside the box to reach people.

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Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis May 06, 2020

Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get their weather forecast. Talk about trial by fire, Michelle began her position right as the COVID-19 crisis began affecting the United States. She does not recommend starting a new job during a pandemic, but this challenge really put her skills to the test, and she doles out a lot of wisdom in this episode.

In this conversation, Michelle tells Jim how she acted quickly to integrate herself into the company's culture, and how she acted swiftly and respectfully when things started moving fast. She also discusses how AccuWeather is a company that is built on innovation, and how that initiative is integral to the company's culture and purpose.

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Michelle Peluso (IBM) | Leadership During Crisis May 04, 2020

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted.

This is the second time Michelle has joined the CMO Podcast, and If you heard her first episode it was all about the importance for brands to be agile and to pivot when needed. Michelle discusses how IBM's own agility put them in the position to be able to pivot as the pandemic altered every aspect of their business.

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Jocelyn Wong | The Importance of Reinvention Apr 29, 2020

Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safeway. Jocelyn’s career started in R&D but shortly after, she found her calling in marketing.

In this conversation, Jocelyn shares how her life started on one path and changed to another. How change is consistent, and the best ways to embrace it and pivot to your next move. This conversation is brimming with information about how to create purpose for your brand, how to make your next move, and how to enjoy yourself while trying to plan your next adventure.

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Alex Josephson (Twitter) | Leadership During Crisis Apr 27, 2020

Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns.

In this episode, of our Leadership During Crisis series, Alex shares how he is helping brands pivot their messaging during the pandemic, and shares Twitter's strategy to sharing relevant information during this crisis.

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Matthew Anderson (Roku) | Streaming During COVID-19 Apr 22, 2020

Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the growth of Roku by creating a purpose-driven software for streaming content and a platform for advertisers to reach consumers. In this conversation, Matthew talks about how his hopscotch career path helped him shape his leadership, how he views what the consumers want to create the best product for everybody, and the advice James Murdoch gave him to help his outlook on the media landscape.

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Pedro Earp (AB InBev) | Leadership During Crisis Apr 20, 2020

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along with being the CMO of AB InBev, Pedro also oversees AB InBev's growth and innovation group ZX Ventures.

In this conversation, Pedro talks about how the pandemic incidentally helped his team become more streamlined, how now is the time to focus on people and the ways every brand can help their consumers. They also discuss the lasting effects this will have on the way AB InBev works.

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Kate Huyett (Bombas)| More Than Just Socks Apr 15, 2020

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. Not only does Bombas make some of the best socks (and now shirts), but for every item of clothing purchased, an article of clothing is donated to a community in need.

In this conversation, Kate talks about her journey from leaving a secure job at Goldman Sachs to be one of the first hires at Bombas. Kate shares her advice for those who are looking to change careers to chase their dreams, how Bombas' purpose led to its success and how she plans to grow the company while maintaining its core values.

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Jenny Avallon Lewis (Uber) | Ridesharing During COVID 19 Apr 08, 2020

Jenny Avallon Lewis is the head of Marketing, North America at Uber. The premiere rideshare company and one of the first companies to start the gig economy, Jenny has been with Uber for almost six years. She has been at Uber for 2/3's of its existence.

In this conversation, Jim and Jenny talk about how COVID-19 is affecting Uber's business and their drivers, and also how Uber is helping their communities and the countries they operate in. They also talk about how Uber is discovering its voice as a brand, and how to be different in a crowded marketplace.

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Jim Stengel | Quantifying Brand Purpose Apr 01, 2020

On this episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator Program at Deloitte University in West Lake TX, as Jim was interviewed by none other than the CMO of Deloitte US, Suzanne Kounkel. Their insightful conversation took place in front of a room filled with CMOs of the world's largest companies and brands.

In this episode, Suzanne talks to Jim about working with brands to rediscover their purpose and how messaging purpose is more important than ever. You'll hear all about Jim's personal beliefs, thoughts and ideas on leading teams to pursue brand purpose.

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Erika Nardini (Barstool Sports) | Be As Nimble As Possible Mar 25, 2020

Erika Nardini is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts.

Founded as a print publication in 2003, Barstool grew to be a juggernaut in the sports media industry with an average of 66+ million monthly unique visitors to their website. They are also home to many popular podcasts, including including “Pardon My Take,” “Call Her Daddy” and " The Corp With A-Rod and Big Cat."

In this conversation, Erika talks to Jim about her journey to Barstool and the lessons she learned from working at places like Yahoo, Microsoft and Verizon – just to name a few. She covers the importance of being able to react to the culture shift, especially with what's happening in the world, and the importance of talent within an organization. She also discusses what's in store for Barstool, the future of sports entertainment and how Barstool's creators are providing entertainment to their audience during the COVID-19 pandemic.

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Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC Mar 18, 2020

Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!

In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.

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Jeff Jones & Rick Gomez | The Next Gen CMO Academy Mar 11, 2020

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones, along with EVP & CMO at Target Corp, Rick Gomez.

This discussion was the kick-off plenary session for Deloitte's Next Generation CMO Academy, a three-day intensive conference that prepares and educates future and current CMOs of all backgrounds and disciplines.

In this conversation, Rick and Jeff talk about what brand purpose looks like in their company. They also breakdown their favorite Super Bowl ads from last year and the impact their brands have on culture. Plus, the live audience of CMOs from other Fortune 100 companies chime in with some really insightful questions.

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Sarah Flynn (Thirty5 Ventures) | Disrupting the Marketplace with Authentic Storytelling Mar 04, 2020

Sarah Flynn is the General Manager of Thirty Five Ventures which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella for all of their business interests across sports, tech, culture and more.

Before joining Thirty Five Ventures, Sarah worked within the creative arts –including stints at various record labels and publishing (magazines and books). This led to a very interesting job at Jay-Z’s Roc Nation where she helped create and grow their Sports Marketing Department.

In this interview, Sarah discusses the nature of disruption with this kind of marketplace. She also talks about what it is like to work with such high profile people and what she has learned from them. Plus, she touches on some of the unique projects Thirty Five Ventures has in the works that are breaking new ground in marketing.

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Vinoo Vijay (H&R Block) | Become Customer-Centric Feb 26, 2020

Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank, where he and his team transformed the company to be more customer-centric and broke a lot of industry norms. At H&R Block, he is focused on doing same thing by prioritizing people at the forefront of each customer interaction – instead of the tax codes.

In this conversation, Vinoo shares the many life and career experiences that informed him as a marketer – including his views, his childhood in India and his education at an international boarding school. He also provides insight on how he has created brand purpose at financial institutions by putting the customer interaction first. Additionally, Vinoo explains how he pivoted career paths.

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Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing Feb 19, 2020

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales.

Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo.

In this episode, Jennifer talks about her career path, side hustles and how her single dad inspired her work ethic. This is a great discussion with a marketer who has worked in both start-ups and the major brand corporate playing field. She also discusses her thoughts on marketing in the digital space to spread brand messages.

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Superbowl LIV Marketing Roundtable Discussion Feb 12, 2020

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, and Todd Kaplan the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's, Shelle Santana with a special appearance by Gary Vaynerchuk who talks about his three super bowl ads and more!

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Standout Moments of Brand Purpose Feb 05, 2020

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.

Pedro Earp, Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBev

Kristen Lemkau, CEO of US Wealth Management at JPMorgan Chase & Co.

Fernando Machado, Global Chief Marketing Officer at Burger King Corporation

Michelle Peluso, SVP Digital Sales & Chief Marketing Officer at IBM

Marc S. Pritchard, Chief Brand Officer at Procter & Gamble

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Marisa Thalberg (Lowes) | Jumping Over Barriers Jan 29, 2020

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marisa built on the brand's trending momentum, taking it to a true lifestyle brand and one of the world's favorite fast food chains.

In this conversation, Marisa talks about how her experience as a TV producer helped her inform her storytelling abilities to companies and brands. She also talks about transitioning industries – from marketing cosmetics to fast food.

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Maurice Herrera (Avis) | The Importance of Stratecution Jan 22, 2020

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products.

Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.

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Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal Jan 15, 2020

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.

Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on a career path aligning consumer insights and brand purpose.

In her new role at Paypal, Jill tells Jim how she wants to solve problems that matter to global consumers and Paypal's vision to do good in the world.

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Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand Jan 08, 2020

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the past decade, becoming an incredibly relevant lifestyle brand.

Adam talks to Jim about how connected Puma is to their purpose and the company's brave history when it comes to causes. He explains how important the brand ambassadors are when it comes to spreading the brand's values. He also discusses Puma's shift from simply a shoe company to a culture, fashion, and lifestyle brand.

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Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee Jan 01, 2020

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company DDB. Forbes most recently listed her as one of the World's Most Influential CMOs in 2018 and 2019.

Since the time of this recording, Heather has moved on from Harley-Davidson. While she was at the company, she did great things and loved every minute of it. Her passion for the brand is palpable, as she discusses her beginnings learning about riding motorcycles from her grandfather and what it's like to ride an electric Harley. She also talks about what it takes to evolve a brand that is over 100 years old through passion and purpose.

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Diego Scotti (Verizon) | Collecting Experiences, Not Titles Dec 25, 2019

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that because he feels a person's career should be about gaining knowledge not a ladder that must be climbed from one position to the next. In addition to American Express, Diego held executive marketing positions at J.Crew and Vogue magazine. He is currently the EVP and CMO of Verizon, a role he has held for the last 5 years. In 2007, Ad Age named Diego in their list of Marketing Top 40 Under 40 list.

In this discussion, Diego talks deeply about his career and why he thinks loyalty and partnerships are so important when it comes to a client's relationship with agencies. Plus, the two have a poignant talk about Diego's late father who fought for democracy in Argentina.

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Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening Dec 18, 2019

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP.

In this conversation, Alegra talks about how to act quickly to stay ahead of trends while being mindful to listen to her team as they move forward. She also talks about the exciting challenges of re-building this culturally relevant brand through their heritage products

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Seth Solomons (Equinox) | Marketing The High Performance Lifestyle Dec 11, 2019

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman.

In this episode, Seth discusses onboarding at Equinox and explains why they are a fitness club, not a gym. Seth stresses the importance of hospitality and customer service not only for Equinox but for all companies.

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Selena Kalvaria (Away) | The Difference Between Marketing and Brand Dec 04, 2019

When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo.

In this episode, Selena discusses how she got into marketing after studying math and art history at Princeton. She stresses how important it is to understand the difference between marketing and brand. Selena talks about how using real time data successfully makes Away customer obsessed.

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David Rubin (The New York Times ) | NYT Is More Than Fit To Print Nov 27, 2019

David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has been successfully marketing all sections and franchises of the company, including journalism, culinary content, television initiatives, podcasts and more.

David joined The New York Times in 2016 as Senior Vice President and Head of Audience and Brand, where he led the development of award-winning advertising campaigns. In 2018, he was named one of Business Insider's “25 Most Innovative CMOs in the World.”

Before joining the newspaper, David worked in brand development for both consumer products and digital media. Some of his highlights include the launch of Axe body spray and taking the reigns of Unilever's USA hair care division. After that, he joined Pinterest, where he was tasked with expanding the appeal of the brand.

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Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing Nov 20, 2019

Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at Salesforce. Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution.

In this discussion Stephanie talks about her career in marketing and how the role of CMO is evolving. She puts an emphasis on getting input from customers and explains why Salesforce, while doing extremely well, is reinventing how they go about brand awareness.

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Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime Nov 13, 2019

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years.

In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and his team are finding ways to keep the park vibrant and inviting for fans of all ages. He discusses the innovative ways he and his team keep retention in the baseball park up, including being the first professional ballpark to have a nursing station.

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Amanda Rassi (Kroger) | Rebranding Kroger Nov 06, 2019

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Researchfor consumer data company 84.51°, which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this year, she was promoted to the VP of Marketing for the supermarket chain.

At the helm of marketing for The Kroger Co. and with her insights on consumer data, Amanda is taking a bold step by rebranding the company. On this episode's release date, The Kroger Co.'s new brand campaign will kick-off. Amanda shares how she decided The Kroger Co. needed a new look and the data that drove this decision.

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Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset Oct 30, 2019

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the Marketing Hall of Fame. Wendy and her family frequently volunteer for Homes of Hope building homes for needy families abroad.

Wendy discusses those who have mentored and inspired her while also elaborating on why it is important to think globally and be diplomatic by bringing people together through marketing. She expresses a desire to have her clients give clear feedback. Wendy describes how touched she was when her children inducted her into the Marketing Hall of Fame. She says she wishes to be remembered not for her business achievements but for her character.

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Michael Fisher ( Cincinnati Children's Hospital) | Creating a Culture of Kindness, Care & Healthcare Innovations Oct 23, 2019

Michael Fisher became the President and CEO of Cincinnati Children's Hospital Medical Center, a nonprofit, pediatric, academic medical center, in January 2010. It is one of the top 3 children's hospitals in the country with a revenue of over 2.5 billion a year. He leads an organization of more than 15,000 employees who had more than 1.3 million patient encounters with children from all 50 U.S. states and more than 60 countries last year.

In this intimate conversation, Michael talks about what it is like to operate and lead not only a large non-profit but one of the best children's hospitals in the world. He also talks about how to spread purpose among the companies 15,000 employees, and much more.

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Adam Symson (E.W. Scripps) | Podcasting is the Future of Journalism and Storytelling Oct 16, 2019

Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV stations (60 television stations in 42 markets) national news network Newsy and popular national broadcast networks including Court TV and Bounce, and more. In 2015, E.W. Scripps acquired podcast industry leader Midroll Media – now rebranded Stitcher. E.W. Scripps is now one of the biggest players in podcasting thanks to their sheer amount of content, monetization strategies and the Stitcher app.

In this conversation, Adam talks about the challenges he faced when becoming CEO and his unlikely path to the role from his beginnings as an investigative journalist. Plus the importance of building news literacy in America and much more.

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Stuart Aitken | Data-Driven Creativity Oct 09, 2019

Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President of Marketing Strategies for supermarket chain Safeway.

84.51˚ has worked with some of the largest retailers and brands – including Coca-Cola, Procter & Gamble, Unilever and more. Now, the company has a strategic partnership with Kroger, the largest supermarket chain in the United States.

In this conversation, Stuart discusses how his love for computer science at a young age gave him the tools and insights to find the right data to help consumers and brands. He also talks about the future of retail and the tepid relationship between data and advertising.

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Diana O'Brien (Deloitte) | Making an Impact that Matters Oct 02, 2019

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is currently Deloitte's Global Chief Marketing Officer. She was chosen to open Deloitte University, the company's innovative leadership education school. She proudly carries out the company's widely understood purpose, "making an impact that matters".

In this podcast, recorded live at the University of Cincinnati's Lindner College of Business, Diana is candid about her professional life and personal life, juggling major executive roles while raising autistic triplets. She explains why Deloitte is a perfect place for her to innovate and grow while also stress purpose.

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Marc Pritchard (P&G) | A Force for Growth and Good Sep 25, 2019

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer. Marc leads the marketing of over 60 brands for a company that services 5 billion people worldwide.

This was recorded live at the University of Cincinnati's Lindner College of Business. It is also the first time Marc and Jim have publicly discussed their roles together. Marc talks about building on Jim's innovative purpose-driven marketing strategies, and why he thinks purpose is the future of marketing. He discusses overseeing campaigns for the Olympics and the Super Bowl.

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Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing Sep 18, 2019

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the author of 2008's Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.

In this episode Pete discusses his career and values as an executive and marketer. His initial interest for politics transformed into a passion for business. He talks about how he has seen the internet evolve and how he thinks marketers should appreciate the traditional values while also build on the past. Plus, a surprise nugget about his contribution to one of the biggest cult classic films of the 90s.

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Raja Rajamannar (Mastercard) | On a Journey to Keep Learning Sep 11, 2019

Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and Citibank, Raja is one of the most respected and innovative marketers around. While you're choosing an inflight film to watch is reading about the next wave of technological advancements. He is on a never ending quest to learn as much as he can through research, reading and meeting with leaders in various fields.

Raja and Jim discuss Raja's constant exploration of new technologies. He talks about how aligning purpose helps the public and the company and achieves synergy. Plus, a look at how Raja launched sonic branding for Mastercard, an avenue in marketing that is becoming more and more important.

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Brian Kenny (Harvard Business School) | Telling the story of HBS Sep 04, 2019

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of incoming students.

During his tenure, HBS is largely considered one of the best business schools in the world, and is the most well-known business school by the general public. In this conversation, Jim and Brian talk about a business school's purpose, and what makes a great leader.

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Josh Dean (S'well) | Having a Purpose is Swell Aug 28, 2019

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S'well that is taking on our consumption of plastic. Josh spent 10 years at Unilever then became the VP of Brand Communications at Chobani. Before joining S'well he was the CMO for Tommy John.

Josh talks about going from being an actor and stage director to being a marketer in the corporate world. He discusses how much we use plastic and how S'well is growing to promote their purpose and spread the word on re-usable bottles.

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Amanda Tolleson (Birchbox) | Building The Customer Experience Aug 21, 2019

This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience!

Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! Birchbox is one of the first monthly subscription services that sends its subscribers a box of four to five selected samples of makeup. Amanda's purpose is not to figure out how to be the biggest direct to a consumer beauty box, but to build an experience for their customers.

In this conversation, Amanda talks about how she took a big risk joining Birchbox by leaving a job she loved in a field completely different from marketing. She describes the full circle adventure that motivated her to join Birchbox and how it all began when she met the founders when they were in business school, and offered them free marketing advice during their crucial first year. This live recording of the CMO Podcast was recorded at Made By We.

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David Kidder & Christina Wallace (Bionic) | What David Can Teach Goliath Aug 14, 2019

David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina published the business book, "New to Big" which talks about their The Growth OS which isa tool that bionic uses to help established organizations think like entrepreneurs and venture capitalists.

In this conversation, David and Christina get candid about how large companies need to approach growth differently in order to compete. They also explain the Growth OS, and how startups have a competitive edge.

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Michelle Peluso (IBM) | Agility Is Key Aug 07, 2019

Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including Travelocity and Guilt. Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Officer at Citi Bank and is currently a board director of Nike.

On this episode, Michelle talks to Jim about her mentors and how they played a part in her leadership decisions. Plus, how each position through out her career helped inform her on how to lead with purpose in her new roles. During her time at IBM, Michelle has not only brought attention to all the great things Big Blue is doing but also upended the corporate communication model to be more "agile." This is an episode that will inspire you and help you understand how to best motivate your team and colleagues.

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Tim Armstrong (DTX) | A Personal Mission Statement Jul 31, 2019

In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales Chief for Google, the CEO of AOL, and recently started the direct-to-consumer endeavor, The DTX Company. His travels have put him face to face with countless marketers and CMOs.

Tim discusses his interesting career path, how mentors have helped him as he's navigated different areas of business, and the important relationships he's had with CMOs.

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Alicia Tillman (SAP) | The Value of Working with Allies Jul 24, 2019

Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of SAP, a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in Forbes' 2019 list of World's 50 Most Influential CMOs.

Speaking with Jim from Cannes Lions, Alicia discusses lessons learned about hard work, never abandoning your team and how SAP is helping solve real world problem. Plus, her goal to make SAP one of the top 10 brands in the world.

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Roel De Vries (Nissan) | An Industry Without Competition Will Die Jul 17, 2019

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand.

In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it stimulates innovation, and how industry disrupters help feed creativity. Plus, the amazing story of Roel's meeting and subsequent work with Nelson Mandela.

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Lorraine Barber-Miller (ADP) | B2B with Purpose Jul 10, 2019

Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services.

As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around consulting partnerships with well-known companies such as Apple, Twitter, Salesforce, Adobe and Microsoft.

Now Lorraine is the SVP and Chief Marketing Officer at ADP. Her leadership is breathing heart and soul into this human resource company in very interesting ways. Since she started there, the company’s shares have gone up significantly, along with their acquisition of new customers.

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Dean Aragon (Shell) | Family Fuels Marketing Jul 03, 2019

Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is responsible for the voice and image of one of the most massive global brands. A married father of 5, Dean balances the pressures of his high profile job with the demands of being a dad.

Speaking at Cannes Lions, Jim and Dean discuss everything from Dean's childhood growing up in the streets of Manilla, Philippines, contracting polio in his youth, how his career affected his family life, and much more.

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Ann Lewnes (Adobe) | Giving Creativity Purpose Jun 26, 2019

Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Adobe’s CMO and EVP she has pioneered and embraced the shift to digital advertising by deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business.

Ann has also been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, and many more accolades. Ann also serves on the boards of the toy company Mattel.

In this conversation recorded from Cannes Lions, Jim talks to Ann about how she helped Adobe find its purpose and how Adobe is now synonymous with the word "creative."

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Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands Jun 19, 2019

Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed Twitter become more than just a social media company, but a sounding board that empowers brands to get in front of consumers.

In this conversation, we talk about how Twitter has evolved into more than just a character count, which brands are utilizing it to its fullest potential, and why Alex hates the phrase "social media."

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Scott Galloway | Brands Are Dead Jun 12, 2019

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author, entrepreneur and founded L2 after developing an algorithm to assess the digital competence of brands. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, Urban Outfitters, and Berkeley's Haas School of Business.

On this episode, Scott and Jim talk about how reaching consumers is becoming more difficult and nuanced. He also thinks that we are about to live in a "post-brand era" and companies are going to cater directly to the consumer's needs moving forward. To hear more Scott in your ear, check out his fantastic podcast, Pivot co-hosted by the great Kara Swisher! Also, be sure to pick up his latest book The Algebra of Happiness.

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Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message Jun 05, 2019

When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kraft Heinz he held executive roles at both AB InBev and Unilever. In this episode Eduardo Luz explains his leadership style and why it's important for a company to state their principles.

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Fernando Machado (Burger King) | Creativity As a Competitive Advantage May 29, 2019

Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _ and has also worked at Unilever. Mr. Machado is currently serves as the groundbreaking CMO of fast food giant, Burger King.

In this episode Fernando discusses the importance of creativity when it comes to building a powerful marketing campaign.

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Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose May 22, 2019

How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in the world is going above and beyond to find purpose to connect with consumers, and a lot of their success has to do with Frank Cooper.

Frank is BlackRock's CMO and when they asked him to join them he was originally going to pass, but you'll hear how they changed his mind. His career path is probably one of the most unique of any CMO's. Before joining BlackRock, Frank went to school at Berkley then Harvard Law. He held positions at AOL, DefJam, Pepsi and BuzzFeed. In this conversation, Frank candidly discusses the importance of finding passion in your work, stepping outside of your comfort zone, and the importance of learning on the job.

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Lilian Tomovich (MGM Resorts) | Empowering Employees May 15, 2019

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loyalty Marketing, Advanced Analytics, Guest Strategy, Consumer Insights more.

In this conversation Jim talks with Lilian about how MGM is more than just a "casino" or a "resort," but how it is actually one of the largest entertainment companies in the world. With this unique perspective Lilian was able to forge a unique and inclusive identity for MGM.

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Pedro Earp (AB/InBev) | Live Your Brand's Purpose May 08, 2019

Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strives to make sure each of his brand's purpose is front and center. Pedro also oversees the brewer's global innovation unit, called ZX Ventures. In this episode Pedro talks about what each brand means to him, how he conveys those stories to consumers, and why its a privilege to take the flag of beer forward.

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Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer May 01, 2019

Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purpose. Kristin has been responsible for some of Chase’s most successful campaigns including the launch of the Chase Sapphire Card, Chases partnership with Serena Williams, Kevin Hart, and so much more. Kristin shares her insights on how to create a lifestyle brand out of a financial institution like Chase, and why it's important to remember that the consumer ultimately call the shots.

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The CMO Podcast With Jim Stengel Apr 22, 2019

What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.

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