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    Business

    The Full Monty

    The Full Monty is 5 minutes of thought-provoking commentary on business, leadership, ethics, integrity, and common sense. Scott is like the Paul Harvey of business podcasts.

    Advertise
    • Apple Podcasts
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    Latest Episodes:
    Refocus Apr 18, 2019

    Some thoughts about the future of the show.

    I'll see you over on ScottMonty.com.

    Write Me Apr 11, 2019

    We take our communications for granted these days. It's so easy to tweet, text, snap, DM, PM, and email.

    But the more mundane, analog way of communicating is more meaningful than ever. People want to be on the receiving end of your letters. But do you have anything worth writing about?

    Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.

    Links:
    • This episode: smonty.co/fullmonty72
    • The story of Bass Reeves
    • Letter to a fan
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Adventure Western Music - The Wild West by Ross Bugden

    Image credit: News from my Lad by James Campbell, 1859 (Wikimedia Commons - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, Stitcher, or wherever you get your podcasts. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Tune That Name Apr 04, 2019

    We marvel at people who seem to have a way with their fellow humans. People who seemingly have others in the palm of their hands. What is it about individuals like this that capture our imagination and admiration?

    It's not rocket science. But it does take a bit of work. The same can be said for personalization in marketing. It's doable, but it requires some effort. Are you ready?

    Links:
    • This episode: smonty.co/fullmonty71
    • How To Win Friends and Influence People
    • Serial Marketers newsletter
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image credit: Othello's Lamentation by William Salter, 1857 (Wikimedia Commons - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, Stitcher, or wherever you get your podcasts. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Generation Gap Mar 27, 2019

    Recent years have seen Millennials blamed for just about everything, from the changing norms around working hours, to marriage and car ownership, and for killing things like napkins, golf, and department stores.

    And while it's easy to lay the blame at the feet of a new generation that is disrupting the age-old way of doing things, this generational conflict has a tradition that spans the ages. If we can understand the patterns of differences in the generations, we can prepare for how to position our businesses appropriately.

    Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.

    Links:
    • This episode: smonty.co/fullmonty70
    • Scott Stratten on Millennials
    • "The Generation Gap in Antiquity" by Meyer Reinhold
    • The Laws of Human Nature by Robert Greene
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Emerald Therapy by Audionautix is licensed under a Creative Commons Attribution license

    Image credit: Saturn Devouring His Son by Francisco Goya, 1823 (Wikimedia Commons - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, Stitcher, or wherever you get your podcasts. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Lessons from The Brain Center at Whipple's Mar 21, 2019

    The practice of ethics seems to have been forgotten – or perhaps ignored – as technology has improved. At every turn, we seem to find examples where someone realized they could do something without stopping to ask if they should.

    Further, the long-lasting and wide-ranging impact of technology is not fully understood. We're only beginning to see the dangers that lie ahead. Who's at the helm to steer the ship through these rocky ethical shoals?

    “I think technology really increased human ability. But technology cannot produce compassion.”

    – Dalai Lama

    Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.

    Links:
    • This episode: smonty.co/fullmonty69
    • The Brain Center at Whipple's
    • "Rossum's Universal Robots"
    • Metropolis
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Decline andGrave Matters by Kevin MacLeod are licensed under a Creative Commons Attribution license

    Image credit: The Procession of the Trojan Horse into Troy by Giovanni Domenico Tiepolo, 1760 (public domain, Wikimedia Commons)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, Stitcher, or wherever you get your podcasts.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    [Facebook] Data Is the New [Standard] Oil Mar 14, 2019

    For the extremely ambitious, too much is never enough. The battle on the field of commerce is a game to be won at all cost, crushing the competition at every turn.

    Occasionally, the business world is met on the battlefield by a general who is a titan of industry. Who knows more about his industry than anyone else, including the loopholes and hidden opportunities that are exploitable.

    John D. Rockefeller was just such a man. And a century later, so is Mark Zuckerberg. Is Facebook on a collision course with regulatory and anti-trust authorities?

    “Malefactors of great wealth.”

    – Theodore Roosevelt

    Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.

    Links:
    • This episode: smonty.co/fullmonty68
    • Titan: The Life of John D. Rockefeller, Sr.
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image credit: Man at the Crossroads by Diego Rivera (via Gumr51 CC BY-SA 3.0, Wikimedia Commons)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher, or wherever you get your podcasts.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    The Futility of Uninformed Predictions Mar 06, 2019

    We live in amazing times. We're so much more advanced than we were even a decade and a half ago. So why should we bother looking at anything that happened before?

    Predictions require data. And there are millions of volumes that have been written that contain data, stories, lessons, and cautionary tales.

    They're there, just waiting for us to consume and put them to use for our modern means. This week's show has a story about the failure to do just that.

    “The old wheel turns, and the same spoke comes up. It’s all been done before, and will be again.”

    – Sir Arthur Conan Doyle

    Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.

    Links:
    • This episode: smonty.co/fullmonty67
    • Futility
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image credit: Alexander Consulting the Oracle of Apollo by Louis Jean Francois Lagrenée, 1789 (Wikimedia Commons - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher, or wherever you get your podcasts.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Clio and the Digital Watch Feb 27, 2019

    The study of history doesn't get a fair shake. I'm not just talking about studying it for the sake of consuming facts, but putting it in context with respect to the present. In all facets of life: business, politics, leaders.

    We're constantly distracted by what's immediately in front of us that it's difficult to break away and reflect on things. That means considering external events and individuals, as well as being introspective.

    If we're curious and patient enough to do this, we'll find answers and insights to the challenges we face chronicled by some of the great minds of the past.

    "Employ your time in improving yourself by other men's writings so that you shall come easily by what others have labored hard for."

    – Socrates

    Would you consider leaving a rating or review for the show on Apple Podcasts? It helps other people find us.

    Links:
    • This episode: smonty.co/fullmonty66
    • The Car of History
    • Episode 49: What's Past Is Prologue
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image credit: The Nine Muses - Clio (History) by Johann Heinrich Tischbein, 1780 (public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    The Purple Tutu Feb 20, 2019

    Authenticity lives at the intersection of transparency and reputation.

    Why try to conform to the expectation of others? Why aim for the middle? Why strive for mediocrity?

    Well, you probably don't aim to be mediocre, but perhaps a series of compromises ultimately lands you there. If you were true to your brand and true to your ideals, you'd be unique and different.

    "Be yourself – not your idea of what you think somebody else’s idea of yourself should be."

    – Henry David Thoreau

    Would you consider leaving a rating or review for the show on Apple Podcasts? It help other people find us.

    Links:
    • This episode: smonty.co/fullmonty65
    • IRI Worldwide
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Nocturne No.3 in G minor - I. Allegro - Adagio espressivo by Louis-Emmanuel Jadin, performed by Felix Skowronek

    Copyright: Creative Commons Attribution-ShareAlike 3.0

    Image credit: Diogenes by Jean-Léon Gérôme, 1859 (public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Reputation Is Everything Feb 13, 2019

    Henry Russell Sanders, the UCLA football coach, once said, "Winning isn't everything; it's the only thing." The same could be said for reputation, whether it's your personal reputation or the reputation of your company.

    What do we need to do to ensure our reputation isn't tarnished? At the turn of the last century, a well-heeled woman who wanted to retain her socialite status had to think twice before she asked for a divorce. One in particular endured a very public spectacle, but emerged not only with her reputation in tact, but in a position to advise others.

    Ultimately, character (or, in business terms, culture) plays an oversized role in the building and keeping of our reputation.

    "Associate with men of good quality if you esteem your own reputation."

    – George Washington

    Would you consider leaving a rating or review for the show on Apple Podcasts? It help other people find us.

    Links:
    • This episode: smonty.co/fullmonty64
    • Owlcation
    • Google Books
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Ragtime Dance by Scott Joplin (1899)

    Copyright: Creative Commons Attribution 1.0 (public domain)

    Image credit: The Valley of Wyoming by Jasper Francis Cropsey, 1865 (The Met, public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    You See But You Do Not Observe Feb 06, 2019

    If you're interested in how your business is performing, it's essential that you're measuring the right things. But you need to know where to look when setting up your KPIs.

    Often times, we're looking in the wrong place. Or looking in the right place, but simply not asking the right questions or interpreting the data correctly.

    Sherlock Holmes had some ideas about how to apply our minds to answering questions that some people haven't even considered asking.

    Would you consider leaving a rating or review for the show on Apple Podcasts? It help other people find us.

    Links:

    This episode: smonty.co/fullmonty63 Sponsor: IRI Worldwide Other commentary and updates at ScottMonty.com

    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Violin Concerto in D major, Op. 61 - III. Rondo: Allegro by Ludwig van Beethoven

    Performers: Uncredited violinist, US Marine Chamber Orchestra

    Publisher Info.: Washington, DC: United States Marine Band

    Copyright: Creative Commons Attribution 3.0

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Pickle Barrel Conversations Jan 30, 2019

    Technology has brought with it so many advances that have allowed us to do more than we once thought possible. But with it, we're losing out on some of the things that connected us in the past.

    While it doesn't mean we need to regress, it does give us a chance to reflect on the power that binds humans together emotionally. Which in turn can give you a leg up on the competition, as you zig while they zag.

    And just like that, you're growing your business based on better customer experiences, humanity and trust.

    "The human spirit must prevail over technology."

    – Albert Einstein

    Would you consider leaving a rating or review for the show on iTunes? It help other people find us.

    Links:
    • This episode: smonty.co/fullmonty62
    • Sponsor: IRI Worldwide
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Heartwarming by Kevin MacLeod is licensed under a Creative Commons Attribution license

    Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100207

    Artist: http://incompetech.com/

    Image credit: Photograph of mural General store and post office by Doris Lee at the Ariel Rios Federal Building, Washington, D.C. (Carol M. Highsmith Archive, Library of Congress via Wikimedia Commons)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Resilience, Resoluteness, and Enthusiasm Jan 23, 2019

    Life can be tough. We've all experienced a setback from time to time. And often, those setbacks can seem difficult to surmount.

    But imagine if you had traversed 1,500 miles over ice and snow, only to lose your race into the history books, and then realize that you wouldn't make it out alive, with only 11 miles to go. Would you still keep going?

    Keeping perspective and staying true to your mission are critical in times like this.

    "Success consists of going from failure to failure without loss of enthusiasm."

    – Winston Churchill

    Would you consider leaving a rating or review for the show on iTunes? It help other people find us.

    Links:
    • This episode: smonty.co/fullmonty60
    • Sponsor: IRI Worldwide
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image credit: Situation of HMS Resolute, Baffins Bay, June 1858 (University of Melbourne)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Reflect on This Jan 09, 2019

    You've got your plans, you've made your resolutions, and the new year is upon us. The sky's the limit!

    Not so fast.

    Somewhere along the way, there's going to be a glitch. Someone's going to find a way to slow your project down, to put up objections. You're going to self-sabotage and fall short on your resolutions by March. It's inevitable.

    We all experience failure. The thing is, it's what you do with that failure and how honest you are with yourself that will give you a path forward.

    Links:
    • This episode: smonty.co/fullmonty60
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Visceral Impacts Dec 12, 2018

    When we market our wares, it's easy to get caught up in the Holy Trinity of content: text, video, audio. But humans have five senses; why are we stopping with just two of them?

    The experience people have with your brand is bound by more than one or two senses at a time. And if you can pay attention to that, activate the ones that matter, or even have them harken back to the memory of a sense from years ago, you'll be creating a stronger bond with them.

    "The most lively thought is still inferior to the dullest sensation." – David Hume

    Would you consider leaving a rating or review for the show? It help other people find us.

    Links:
    • This episode: smonty.co/fullmonty59
    • The Tingler
    • Beloved 30th Street Station Information Board Scheduled to Depart
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: The Senses by Rembrandt, 1624 (Wikipedia - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    The Unexpected Dec 05, 2018

    It's strange how we've become accustomed to the jabs and harshness of life online. The ability to hurl an insult is easier than ever, afforded by the anonymity that a screen supplies.

    Which is why it's shocking when we see examples of heliotropic leadership, kindness, and embracing of our foes. And when that comes in the form of a handwritten note, it's all the more poignant.

    "Three things are important in human life. The first is to be kind. The second is to be kind. And the third is to be kind."

    – Henry James

    Would you consider leaving a rating or review for the show? It help other people find us.

    Links:
    • This episode: smonty.co/fullmonty58
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music:

    Earnest by Kevin MacLeod is licensed under a Creative Commons Attribution license

    Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100248

    Artist: http://incompetech.com/

    Image: The Oath of the Horatii by Jacques-Louis David, 1784 (Wikipedia - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Ever Upward Nov 28, 2018

    Life presents us with many challenges. Some of us are met with those challenges from birth. Others find obstacles later in life in jobs or relationships. Regardless of your status in this world, there will be roadblocks before you.

    What we'll be judged on is how we met those challenges, facing them head-on. Sometimes it's alone. Other times, it's with those we've gathered around us. One young man followed that path and years later, was met with the ultimate irony.

    "Success comes to the lowly and to the poorly talented, but the special characteristic of a great person is to triumph over the disasters and panics of human life."

    – Seneca

    Would you consider leaving a rating or review for the show? It help other people find us.

    Links:
    • This episode: smonty.co/fullmonty57
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: Scene from Shakespeare's The Tempest by William Hogarth, 1735 (Wikipedia - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    Giving Thanks Nov 21, 2018

    Saying "thank you" just seems like a given. Or it used to. Someone bestows a gift of some sort on us, and we reply with our gratitude. But did you ever consider that expressing gratitude is a gift itself?

    We have the opportunity to impact those closest to us with respect and consideration, connecting with them on a deeper level. And it is partly through gratitude that we can deepen those relationships.

    I'd be grateful if you'd leave a rating or review for the show. It would help other people find us.

    Links:
    • This episode: smonty.co/fullmonty56
    • "Thank You, Ma'am" by Langston Hughes
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: The First Thanksgiving at Plymouth by Jennie Augusta Brownscombe, 1914 (Wikipedia - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    How Do You Define Charm? Nov 14, 2018

    We've all been subject to the personality of certain charming people. It's kind of disconcerting, as you feel like you're on the string end of some Svengali.

    What is it about charm that gets people to take action without putting up a fight? How can we learn to be more charming in our daily lives? And what is charm, anyway?

    I'd be grateful if you'd leave a rating or review for the show. It would help other people find us.

    Links:
    • This episode: smonty.co/fullmonty55
    • "Manners" by Ralph Waldo Emerson
    • Life's Little Luxury
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: Mars Disarmed by Venus by Jacques-Louis David, 1824 (Wikimedia Commons - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    What We Really Fear Nov 07, 2018

    Franklin Delano Roosevelt said "We have nothing to fear but fear itself." But when it comes to the fear of failure, what's the source of the dread? Even George Washington had to deal with this.

    Understanding what's at the root of that fear will allow us to overcome what's holding us back at work and at home. And may lead to a boost of self-confidence.

    Please leave a rating or review for the show. Help other people find us.

    Links:
    • This episode: smonty.co/fullmonty54
    • Break the Wheel by Jay Acunzo
    • "Self-Reliance" by Ralph Waldo Emerson
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: Mount Vernon with the Washington Family on the Terrace by Benjamin Henry Latrobe, 1796 (Wikimedia Commons - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Too Big to Fail Oct 31, 2018

    While some of us find ourselves rooting for the little guy, it's more likely that we're secretly (or in some cases not-so-secretly) wishing for big companies to fail. Are they actually too big to fail? Sears (and others along the way) have taught us that failure can happen to anyone.

    What makes us take sides like this? And what can big companies do to inure themselves against the inevitable envy-based wishes for their demise?

    I'd be grateful if you'd leave a rating or review for the show. Help other people find us.

    Links:
    • This episode: smonty.co/fullmonty53
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: The Decline of the Carthaginian Empire by J.M.W. Turner, 1817 (Wikimedia Commons - public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Fool Me Once, Shame On You Oct 24, 2018

    We think we're so smart. We see other people who get taken in by scams, con artists, and smooth talkers and we think, "That could never happen to me."

    And we're wrong.

    It's human nature to want to believe, to want to trust. And for that reason, half-truths can be much more dangerous than outright lies. Because of our desire for hope.

    I'd be grateful if you'd leave a rating or review for the show. Help other people find us.

    Links:
    • This episode: smonty.co/fullmonty52
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: Stańczyk by Jan Matejko, 1862 (Wikimedia Commons , public domain)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    The Road Not Taken Oct 17, 2018

    One of the most popular American poems seemingly celebrates individuality. The benefits of going your own way and forging your own path are the takeaways that most people read into it.

    But they would be wrong.

    The poem has deeper meaning that ties to the importance of storytelling and the narrative we create around ourselves and the brands we represent.

    I'd be grateful if you'd leave a rating or review for the show. Help other people find us.

    Links:
    • This episode: smonty.co/fullmonty51
    • The Road Not Taken by Robert Frost
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Dreams Become Real by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1500027 Artist: http://incompetech.com/

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud , Spotify, or Stitcher.

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    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    The Harvest of the Future Oct 10, 2018

    Every leader is concerned with leaving a legacy. That legacy not only defines how they'll be remembered, but it helps to steer the future of an organization or a society.

    The way we portray ourselves and our brands today will leave a lasting mark on how we'll be regarded tomorrow. When we betray trust, the years to come will find us struggling to gain it back. And when we lead boldly and consistently, the future will be kinder.

    Please consider leaving a rating or review for the show on iTunes and telling a colleague about it.

    Links:
    • This episode: smonty.co/fullmonty50
    • The National Archives Building: A Temple to Our History
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Crisis - Scoring Action by Kevin MacLeod is licensed under a Creative Commons Attribution license Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100277 Artist: http://incompetech.com/

    Image: TheBattle of Actium by Lorenzo A. Castro, 1672 - National Maritime Museum, Public Domain via Wikimedia Commons

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    What's Past Is Prologue Oct 03, 2018

    We fool ourselves into thinking that our time on this earth is unique. That every challenge we face is new and different, and that no one else can possibly understand the pressures we face.

    But the simple truth is there are numerous examples of similar circumstances throughout recorded history, whether analogous or identical. It just takes a bit of work to find them and understand the historical context that will prepare us for the future.

    In this episode, it's on to the second of the third sculptures at the National Archives as we determine what the future looks like.

    I'd be honored if you'd leave a rating or review for the show. You'd be helping other people discover how smart you are.

    Links:
    • This episode: smonty.co/fullmonty49
    • "Confusing and harmful abundance"
    • Socrates' warning
    • Malesherbes
    • Amazon: Retailers Gonna Retail (Medium)
    • The Prime Effect: How Amazon's Two-Day Shipping is Disrupting Retail
    • How Sears and Montgomery Ward Changed American Shipping
    • Just for fun: The Department Store Museum
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: public domain

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify , or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Study the Past Sep 26, 2018

    A.I. this. Blockchain that. The latest in the tech wars. You'd think we're living in the future. In some ways we are, but our route here is an interesting and essential one to understand. Rooted in so much of what we need to address today – in marketing, business, and technology – is where we came from.

    You've often heard the saying "those who do not study history are doomed to repeat it." It's not quite as bleak as that. But if you stop to observe, history has lessons that can actually provide a roadmap for us as we forge through the wilderness of the future.

    In this episode, I'll take you to the steps of the National Archives in Washington, DC for a history lesson and a preview of things to come.

    I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.

    Links:
    • This episode: smonty.co/fullmonty48
    • The National Archives' larger-than-life statues
    • Meyer Reinhold
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: Photos by Jeff Reed, National Archives

    Subscribe on Apple Podcasts, Google Podcasts , SoundCloud , Spotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    The Grand Gift of Silence Sep 19, 2018

    "You have the grand gift of silence, Watson. It makes you invaluable as a companion." So said Sherlock Holmes said in "The Adventure of the Man with the Twisted Lip." The emotionally intelligent leader knows when to be silent as well. Yet we often forget that, in the heat of the moment.

    Abraham Lincoln, Theodore Roosevelt, Lyndon Johnson and FDR were all tested by adversity, which informed their empathy, self-awareness, humility, and ability to reflect. Leaders of all stripes should heed the same advice as those leaders, and also recall some wise words from Cicero and John Calvin.

    I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.

    Links:
    • This episode: smonty.co/fullmonty47
    • The Simple vs. the Complex
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Americana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092 Artist: http://incompetech.com/ Image: The Voyage of Life: Old Age by Thomas Cole, 1842 (public domain, Wikimedia Commons)

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    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Risk and Reward Sep 12, 2018

    Everyone makes stupid decisions. Uninformed decisions, hasty decisions, misguided decisions. But the worst example is when someone doesn't make a decision at all.

    We all fear something. Rejection. Humiliation. Defeat. But should that be enough to hold us back? When we avoid putting ourselves out there – doing nothing rather than doing something counter-cultural or counter-intuitive – that sense of safety may be more damaging than the risk itself.

    I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.

    Links:
    • This episode: smonty.co/fullmonty46
    • The Upside of Vulnerability
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: House Of Evil by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/

    Image: The Voyage of Life: Manhood by Thomas Cole, 1842 (public domain, Wikimedia Commons)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Finding a Replacement for 'What Do You Do?' Sep 05, 2018

    Why define yourself by the constraints of typical topical titles? There's much more to the work that you do and why you do it: your motivation, your fulfillment, your service to others.

    Instead of asking people what they do, ask more probing questions that get at the heart of what makes them tick. And always remember that there's someone far more powerful than executives or boards in charge.

    I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.

    Links:
    • This episode: smonty.co/fullmonty45
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Longing and Concern by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100511 Artist: http://incompetech.com/

    Image: The Voyage of Life: Youth by Thomas Cole, 1842 (public domain, Wikimedia Commons)

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    It Really Is That Simple Aug 29, 2018

    With a world full of complexities like GDPR, social media algorithms, artificial intelligence, self-driving cars, and how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop*, simplicity is your friend.

    There's a unmet need for people who are able to take the complex and make it simple. And there's great talent in people who can make you feel like you've known it all along, without making you feel stupid.

    This episode is a look inside the human mind – what causes us reflexively make things more complicated than they are, and why we're wistful for the past.

    *Three. The answer is three licks.

    [If you're reading this on email, click through for the SoundCloud player.]

    I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty44
    • Alan Mulally's One Ford strategy
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music: Prelude No. 17 by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)

    Source: http://chriszabriskie.com/preludes/

    Artist: http://chriszabriskie.com/

    Image: Boy Blowing Soap Bubbles. Allegory on the Transitoriness and the Brevity of Life by Karel Dujardin, 1663 (public domain, Wikimedia Commons)

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    Inspiration Is Everywhere Aug 22, 2018

    There's one attribute that will set you apart as a professional. It separates the creative from the dull, the leaders from the followers. It can't be taught, and it can't be learned. It's innate.

    And if you have it, you'll find that you'll be inspired on almost a daily basis. You'll ask questions and absorb information. And through that process, you'll find that you can reach your greatest potential.

    I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty43
    • Jean Shepherd
    • How to Be a CEO From a Decade's Worth of Them (The New York Times)
    • "Obsession with newness is why we're in such a mess." (Digiday)
    • Other commentary and updates at ScottMonty.com
    Credits:

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: The Old Curiosity Shop by Miles Birket Foster, (public domain, Wikimedia Commons)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    What's It Worth to You? Aug 15, 2018

    Brands are spending more money than ever on influencer marketing, and it's poised to go even higher in the next two years. But are they getting their money's worth?

    In some cases, influencer marketing has devolved into a transactional numbers game. It's time to change that, recognizing the universal truth that drives interaction.

    I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty42
    • Influencer marketing platforms are making fraud 'very obvious' for brands to identify (Digiday)
    • Other commentary and updates at ScottMonty.com
    Credits

    Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    The Profound Simplicity of Culture Aug 08, 2018

    When you spend so much time to get your messaging right, honing it to the perfect phrase that's repeatable and understandable, it can be a complete waste of time if employees treat customers in a way that negates it.

    A century-old company provides a perfect example of how culture is communicated and demonstrate to and through every customer. And it serves as a reminder as to how far certain companies still need to go todayl

    I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty41
    • The Fuller Brush Company
    • Other commentary and updates at ScottMonty.com
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    The Price of Integrity Aug 01, 2018

    What happens when the market knows you for one thing, and you don't deliver on that one thing? Or even worse, when you take your attention off of that one thing and instead focus on doing the right thing?

    The answer is, of course, your stock tanks. Seems rather perverse. Perhaps a little integrity is needed upfront so investors know exactly what they're in for.

    Other updates/commentary: ScottMonty.com

    I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty40
    • Facebook's financial facade develops cracks
    • Twitter warns fake account purge to keep erasing users, shares drop 19 percent
    • Other commentary and updates at ScottMonty.com
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Incidental music:

    Prelude No. 1 by Chris Zabriskie is licensed under a Creative Commons Attribution license Source: http://chriszabriskie.com/preludes/ Artist: http://chriszabriskie.com/

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    It's Like Butter Jul 25, 2018

    In the last episode of The Full Monty we talked about ways to gain loyalty. Price was certainly a strong contender, as was doing something to make them feel special.

    This time, we talk about a secret to customer loyalty that goes beyond convenience. It draws on your childhood (or possibly your experience as a parent): how we remove resistance.

    I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty39
    • Why reducing customer friction is the new loyalty
    • What separates good writing from bad writing?
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Image: Wikimedia Commons (CC 2.5 license)

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Earn Your Way to Loyalty with These 5 Steps Jul 18, 2018

    One of the most sought-after aspects of branding is loyalty. How can we create more and deeper loyalty from customers?

    There are a number of ways, but I've outlined five that make the most sense, given the constraints we all deal with and the ever-changing demands of the marketplace. Seneca provides some sound advice along the way, and Delta provides a shining example of aiming for feelings.

    We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty38
    • The Future Never Comes If You Can't Nail the Present (Mitch Joel)
    • Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep. (eMarketer)
    • For $150, Most Users Will Sell Personal Information to Brands (eMarketer)
    • How Amazon Steers Shoppers to Its Own Products (New York Times)
    • Uber testing fare that offers a cheaper ride if you wait longer (9to5Mac)
    • How mobile became a power tool in idle moments (Think with Google)
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud or Stitcher. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Our Digital Life Jul 11, 2018

    How would you rate the impact of technology in your life? Note there's no judgement there – not how it has improved your life or how it may have harmed you.

    The Pew Research Center asked 55 technology experts to weigh in on that, and their answers were wide-ranging. Perhaps more varied than expected. And that's okay, because it's a very personal thing.

    I've got a personal story about how technology played a role in something I did and how I think about it now.

    We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty37
    • Pew Research: Stories From the Experts About the Impact of Digital Life
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Incidental music:

    • Evening Fall Harp by Kevin MacLeod is licensed under a Creative Commons Attribution license
    • Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100236
    • Artist: http://incompetech.com/

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    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Stakeholder Activists Jul 04, 2018

    There seems to be more activism than ever now: political activism, social activism, and of course, corporate activism. Executives are right to be on guard against shareholder activists, who can turn the opinion of boards and of other shareholders alike, changing business practices and governance alike.

    But there's another kind of activist out there now that probably requires even more attention. Because if this kind of activist is ignored, the effects to the organization can be much deeper and severe.

    We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.

    Links:
    • This episode: smonty.co/fullmonty36
    • Recent employee revolts at Amazon, Google, and Salesforce
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Image credit: Wikimedia Commons

    Subscribe on Apple Podcasts, Google Podcasts, SoundCloud or Stitcher. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Careless Relationships Jun 27, 2018

    While we're constantly thrown into situations in which we try to discern what's coming next – or simply trying to keep up with what's happening now – it can be difficult to feel like we've got our head above the water.

    Yet taking the time to look at the past can help chart a course to the present and future. In this case, we look at the past through that great American novel, The Great Gatsby, by F. Scott Fitzgerald. What can the behaviors of Tom and Daisy Buchanan and of the narrator Nick Carraway, teach us about brands and influencers?

    We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls. Links:
    • This episode: smonty.co/fullmonty35
    • The Great Gatsby
    • Unilever's CMO on influencers
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Incidental music: Elegy by Wayne Jones and Flapper Walk (1922) from Archive.org.

    Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    A Sisyphean Task Jun 20, 2018

    It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it does to the perpetrator.

    When brands try to get cute, when then pull a stunt with seemingly nothing more than the stunt itself being the object, it feels tiresome. Is anyone measuring what matters and what it will take to turn their business around?

    Please leave a rating or review so other people can find the show.

    Links:
    • This episode: smonty.co/fullmonty34
    • Sisyphus
    • IHOP CMO: 'We had to crack the code by being disruptive'
    • Here's the data behind IHOb's seemingly stupid name change
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Darryl, Creativity, and Joy Jun 13, 2018

    It's never easy to lose someone we know and like. Whether we "know" them from seeing them on television, interacting with them online, or actually being in their presence. Particularly when they're creators.

    See, the creators leave us with more than just themselves. They leave pieces of themselves with everything they do throughout their lives. And that's the way Darryl Ohrt lived. My own experience in Darryl's gifts spanned from plaid-wrapped vehicles to a questionable inflatable doll that haunted my office.

    Get the stories behind these bizarre tales, how the optimism and joy of creativity should inspire us all, and Darryl's own words on what matters in this episode of The Full Monty.

    Links:
    • PlaidNation (later HumongoNation) photos (Flickr)
    • A favorite shot from PlaidNation 2008
    • The Segway at Plaid headquarters (Facebook)
    • PlaidNation videos (Vimeo)
    • @FakeScottMonty (Twitter)
    • Fake Scott Monty's photo set (Flickr)
    • One of many tributes to Darryl (Facebook)
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Wait a Minute Jun 06, 2018

    Anticipation is killing us. Even for the smallest things, it doesn't seem like we can handle waiting more than a few minutes.

    Technology has sped things up, but it has also ruined our ability to think about other things and slow our minds. What qualities do we need in order to make things a little more enjoyable? And what lessons does the New York Public Library hold for us?

    The answers are ahead in The Full Monty.

    Links:
    • Mary Meeker's Internet Trends report
    • A Minute Feels like 60 Billion Nanoseconds
    • Impatient, distracted consumers upend the media landscape
    • The Seven Virtues
    • The Library Lions
    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

    There's Probably No Time by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://chriszabriskie.com/uvp/ Artist: http://chriszabriskie.com/

    Image credit: New York Public Library Lion (Wikimedia Commons)

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    The Need for Decent Apologies May 30, 2018

    Apologies are strange things. Either you don't get enough of them or you're overwhelmed with them, making them virtually meaningless.

    There have been all too many apologies lately. But do they really do anything? What goes into a good one, and why it's so important. We explore this and a little more in the latest episode of The Full Monty.

    Credits

    Some music is on a royalty-free license from Pond5.com.

    "Grave Blow" by Kevin MacLeod is licensed under a Creative Commons Attribution license Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100402 Artist: http://incompetech.com/

    Theme song: "Heroes United" by ScoreStudio.

    Image credit: more fun with Sorry by Erin Kohlenberg (Flickr)

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    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    I'm Right, You're Wrong May 22, 2018

    While the furor of Yanny vs. Laurel is wearing off, the debate that captured the Internet's attention (for at least a few minutes) got us thinking about how often humans pick sides and dig their heels in.

    Conflict is inherent in the human condition. Since our earliest days of walking upright, we've warred with each other, built resources to protect ourselves from others, and marveled in tales about rivalry and competition. Indeed, it's what ancient sport was founded upon and what makes modern sports such a huge industry.

    But in many cases, it's not about one side versus the other, or just two choices. The world is more nuanced than a white dress or blue dress would have us believe. And we explore a bit of that in the latest episode of The Full Monty.

    Credits

    All music is on a royalty-free license from Pond5.com

    Theme song: "Heroes United" by ScoreStudio.

    Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Listen, You're Not Alone May 15, 2018

    Hi, stranger. It's been a while. I was recently in for a medical test and it gave me time to reflect (don't we all need that every once in a while?). In doing so, I realized that there's a certain feeling that we probably hold inside - a feeling that if we shared it with others, could lead to better outcomes for everyone involved.

    Along the way, I decided to take a different approach to telling this story, and share something very personal with you that I haven't been able to express previously. I hope you appreciate it.

    Credits

    All music is on a royalty-free license from Pond5.com

    Theme song: "Heroes United" by ScoreStudio.

    Incidental music: "Despair and Triumph" by Kevin MacLeod.

    Subscribe on

    Doing the Right Thing Apr 06, 2017

    Every day, we're presented with opportunities. Choices between doing what's merely expedient and doing what's right. Lawmakers pass bills to ensure that companies don't overstep the boundaries of decency, and try to protect the citizenry.

    But it doesn't always take legal action to ensure we do the right things. It's necessary to have an understanding of corporate social responsibility and its impact beyond the surface level of marketing, communications and reputation management. Which means making ethical decisions rather than legal decisions in the face of challenges.

    Links

    Be sure to check out other major stories from the April 3rd edition of The Full Monty:

    • It looks as if BuzzFeed will be going public in 2018. We'll have to see if the media company with the sensibility of a tech company is positioned well enough to make a splash in the IPO market.
    • Audi is buying Silvercar, the luxury car rental service that only offers Audi A4s. The automaker had invested $28 million in a Round C of financing previously.
    • Have you ever felt guilty about that nearly-unused bar of soap you've left behind at your hotel? There's no need to worry as Clean the World is an Orlando charity that is recycling your hotel soap for use by impoverished countries.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker, SoundCloud and I Heart Radio.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Try a Little Empathy Mar 30, 2017

    You likely heard about the United Airlines leggings issue that popped up earlier this week. While it was unfortunate for the brand, especially given its reputation issues, it was entirely avoidable.

    There are a variety of issues that sprung forth from the incident that tell us a great deal about ourselves as a society. But none more so than the continued affirmation that this is a post-factual age and brands need to update their thinking in order to survive it.

    Links

    Be sure to check out other major stories from the March 27th edition of The Full Monty:

    • From the Trusted Media Brands Report: the vast majority (81%) of programmatic digital ad buyers agree that ensuring a “brand safe” environment for advertising is a high priority, and an equal proportion feel that in today’s fragmented digital landscape, using brand safe, trusted environments is more important than ever.
    • Spending on native digital display ads will make up more than half of all digital display ad spending in the US this year, growing 36.2% this year to reach $22.09 billion. And the vast majority goes to social networks.
    • Latching onto the video on demand trend, movie studios are betting consumers will pay a premium to watch new releases at home rather than in theaters. With prices between $25-50 per rental, it may be easy for a family to justify this arrangement — particularly when you factor in costs like babysitters and refreshments.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Fear and Greed Mar 22, 2017

    The four human desires (acquisitiveness, rivalry, vanity and love of power) were our topics the last time around. In this episode, we go a little further, diving into two key human conditions: fear and greed. In doing so, we pick apart the motivating factors behind using these as emotional drivers in marketing.

    Erik Deckers contributed to this essay, adapting a post from his site ProBlogService.com. He is the author of Branding Yourself and No Bullsh*t Social Media and served as the writer-in-residence at the Jack Kerouac House in Orlando, Florida. His wife Toni provides voice over work for this show.

    Links

    Be sure to check out other major stories from the March 20th edition of The Full Monty:

    • The 2017 ranking of the world's most reputable companies is out, from the Reputation Institute. The most important driver of corporate reputation by far is perception of quality, followed by have a positive influence on society, behave ethically, and be fair in the way it does business.
    • Small businesses in the U.S. are moving more of their budget to digital, including mobile, social, video and search. According to the January 2017 study by Thrive Analytics, 40% of U.S. SMBs said they plan to increase spending on digital media.
    • New research reveals a surprising level of distrust from women. More than 80% of women claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes. And brand marketing didn’t fare much better—when asked about their trust in advertising, the response was similarly distrustful: 80% of women say they don’t trust ads.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and please leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    The Four Human Desires Mar 15, 2017

    Try as we might, we can't escape from our past, from the visceral nature of what it means to be human. Advances in communication, technology, and living conditions may separate us from our ancestors, but deep down, we want the same things.

    We look at the four human desires as outlined by Bertrand Russell in his acceptance speech for the 1950 Nobel Prize in Literature, showing that while we can't overcome them, we can use them for good.

    Links

    Be sure to check out other major stories from the March 13th edition of The Full Monty:

    • Edison Research and Triton Digital presented the 2017 Infinite Dial Study, containing the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption. It is the definitive source in this space.
    • Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.
    • We focus too much of our time on acquiring better marketing skills. So spend some time reading about these four non-marketing skills that will help you become a better marketer.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    The CMO of the Future Mar 01, 2017

    The average tenure of the chief marketing officer is just half of that of the CEO. And yet the CMO is expected to perform more functions than ever before.

    How can executives who fill these critical positions be ready for the challenges ahead, and what skills do they need to stand strong and stand out?

    Links

    Be sure to check out other major stories from the February 27th edition of The Full Monty newsletter:

    • One area CMOs might not be in charge of is employee engagement — an essential ingredient for effective business transformation.
    • In this harried, on-demand, commodity-driven era, brand loyalty is one of the most discussed areas of marketing. What do you need to nail brand loyalty? It used to be convenience, price or even service that was highly prized. Now it turns out it's trust. Specifically a brand's trustworthiness around safeguarding and respecting customer privacy and personal data.
    • Mark Cuban doesn't think that finance is the future. In fact, he recommends college students focus on liberal arts degrees, because our automated, data-driven future will require more free thinkers.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Getting in the Habit Feb 23, 2017

    It's natural to want to make changes to your life around the beginning of the year. If you made a New Year's resolution, are you still sticking to it nearly two months in? If you're like most people, the odds are that you're not.

    In this episode, we explore what motivates us to make resolutions at that time of the year, why it's the wrong time, and how we can begin to create habits that not only last the entire year, but a lifetime.

    Links
    • Be sure to check out other major stories from the February 21st edition of The Full Monty newsletter: A female engineer told a harrowing tale of sexual harassment, HR threats, and a dwindling percentage of women engineers at Uber. It's an explosive post that goes into great detail about the situation.
    • AI is surrounded by marketing hype, jargon, inflated expectations, and fear. Two experts offer realistic and thoughtful ideas about AI in our society and economy.
    • Cisco released its 2017 Cybersecurity Report, which indicated that over one-third of organizations surveyed that reported a breach in the last year, said that they experienced significant customer, opportunity, and revenue loss.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Measuring Value Feb 15, 2017

    There are plenty of examples of metrics, KPIs and other hard data points to follow if you're looking to prove ROI. But sometimes, it isn't about hard metrics and it's not about the return; it's about value.

    Value given and value derived are two different things, and the outcome you achieve depends greatly on which end of the value chain you're sitting. Are you measuring the wrong thing? Or maybe you're measuring the right thing the wrong way. This episode contains a parable about the metrics of value.

    Links
    • Apple CEO Tim Cook is calling for technology companies to band together to defeat "fake news." With made-up stories and hoaxes clouding people's minds, he suggested that his colleagues "need to create some tools that help diminish the volume of fake news."
    • You can access 375,000 beautiful, copyright-free images from the Metropolitan Museum of Art online.
    • In 1802, the 32 year-old Ludwig van Beethoven wrote a stirring letter to his brothers shortly after writing his Second Symphony, in which he detailed the loneliness of living with hearing loss and how music saved his life.
    It's a Wonderful Community Dec 15, 2016

    When a technical glitch threatens to obliterate an otherwise clockwork-like tradition, something surprising happens. The resulting lesson is one that every business should heed.

    Links

    Be sure to check out other major stories from the crowdsourced December 12th edition of the newsletter:

    • According to Mashable and the Australian Consumer Commission, AirBnB scams have tripled this year. Fake listings, fake sites, and fraudulent payment schemes plague the brand and consumers alike.
    • With Oculus, Vive, Daydream, and many others beating the drum, 2016 was supposed to be the year of VR, but AR got the headlines
    • The rise of fake news gives brands a shiver - and well it should. Where brands’ ads appear can have significant, unintended impact. Marketers pay heed: build rules into your ad platforms to ensure they’re appearing where you want them to.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    When Media Attack Dec 06, 2016

    This week, a look at boycotts from an unusual angle — when a media company goes on the attack. Is this a unique event, or are we in for more?

    Links

    Be sure to check out other major stories from the December 5th of the newsletter:

    • Amazon is cracking down on fake reviews in a number of ways: first, by deleting "incentivized" reviews; and secondly by allowing no more than five reviews per user per week — unless they've made verified purchases.
    • According to data published in November, about half of US advertising and marketing executives identified artificial intelligence, virtual and augmented realities, the internet of things and “conversational marketing” as critical emerging technology for marketing.
    • With all of its focus on technological advances on the most minute area of our lives, some think that the bigger picture is being missed because Silicon Valley Has an Empathy Problem.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Facebookpedia Nov 21, 2016

    This week, a look at the detrimental effects of fake news and what kinds of technical and communal solutions it might take to establish order, provide assurances, and help restore thoughtful dialog.

    Links

    Be sure to check out other major stories from the November 21st edition of the newsletter:

    • A new study from WE Communications and YouGov covering China, the U.S. and the UK reveals that earned media placements are regarded as the most influential sources of news and information when it comes to driving consumer opinions about brands and products and when driving sharing across social media and other platforms.
    • How do businesses prioritize their digital transformation efforts? One key area is picking the right individual to lead the process.
    • Increased technology usage in cars has contributed to distractions that resulted in a 10.4% rise in traffic fatalities this year, after three decades of falling rates. Death? Yeah, there's an app for that.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    John Henry Versus the Steam-Powered Robowriters Nov 14, 2016

    There are modern-day lessons that craft-driven content marketers can learn from John Henry.

    And should we still be relying on polls to predict the outcome of elections in a post-digital world?

    Links

    Be sure to check out other major stories from the November 14th edition of the newsletter:

    • Twitter has been through a lot lately. But Ben Thompson makes the case for Why Twitter Must Be Saved. “It is Twitter that has reaffirmed itself as the most powerful antidote to Facebook’s algorithm: misinformation certainly spreads via a tweet, but truth follows unusually quickly; thanks to the power of retweets and quoted tweets, both are far more inescapable than they are on Facebook.”
    • MIT and Uber are teaming up to address the future of urban ride-sharing. The Institute’s Senseable City Lab and the San Francisco-based company recently announced a research collaboration in which they'll explore how ride-sharing networks could impact urban transportation further down the road.
    • This ends in the only way it could: a man and a woman were playing with VR in a parking lot (that's right — with the goggles obscuring their view of the real world) when they got hit by a car. No word on whether the driver was wearing VR goggles too.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Living in a Post-Factual, Post-Election World Nov 07, 2016

    Donald Trump is uber-dependent on the media. And vice versa. What does it mean for advertising?

    And we're living in a world where facts don't seem to matter. Has Facebook irretrievably damaged discourse and democracy?

    Links

    Be sure to check out other major stories from the November 7th edition of the newsletter:

    • Facebook's top-line growth is double that of any other company: third-quarter revenue soared 56% to $7 billion and its quarterly profit nearly tripled to $2.38 billion. But there's a downside: Facebook is running low on ad inventory and can't keep up the growth.
    • Virtual assistants that can read social cues and nonverbal signals are less jarring—and surprisingly persuasive. That's right: chatbots with social skills will convince you to buy.
    • With the rise of companies like Dollar Shave Club, Uber, Airbnb and more, the expanding role of the CMO involves combating disruption. Sounds like a job for Brain+Trust Partners.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 16: Racial Targeting and a Withering Vine Oct 31, 2016

    A publication called Facebook out for racist policies regarding its ad targeting. Was it the exposure of a nefarious practice or an overblown assertion?

    Vine never had a fighting chance, thanks to mismanagement at Twitter. What went wrong? And a special tribute to Edgar Allan Poe's "The Raven."

    Links

    Be sure to check out other major stories from the October 31st edition of the newsletter:

    • How well versed are marketers in the realm of digital? According to Unilever's CMO Keith Week, there's a whole generation of marketers who are bluffing. Bottom line: it's time to get serious, embrace the digital world and bone up on trends, skills and actual usage.
    • Social media ads drive awareness and revenues for SMBs. SMBs were three times as likely to rely on social ads as any other format. And they don’t seem to differentiate much between the two goals, which is troubling.
    • Instagram has partnered with mental health professionals and advocates to design a response to posts that could be about suicide, self-harm, or eating disorders.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 15: A Trust PSA and Stop Your Internal Fighting Oct 24, 2016

    When you're trying to change hearts and minds, is it an immutable concept that you should also be honest with people? How far can the envelope be pushed in pursuit of a public service?

    Who owns social, content, and customer relationships? Does it matter? Should it?

    Links

    Be sure to check out other major stories from the October 24th edition of the newsletter:

    • Global spending on newspaper advertising is expected to drop by 8.7% in 2016, and publishers are cutting costs and restructuring. It's particularly troublesome, given that the overall global ad market is expected to grow 4% this year to $529.1 billion, with a 14% acceleration in digital-ad spending.
    • Advertising on Facebook is always changing. Check out the five major shifts in Facebook advertising that all marketers should know about.
    • Is the self-driving car un-American? Given that so much of our culture has been car culture, the advent of autonomous vehicles may reframe our view of the self.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 14: Critical Crisis Criteria and Content Gating Oct 17, 2016

    Wells Fargo should have seen the crisis coming, but it fell victim to the classic myopia that plagues so many companies caught in issues of their own making. What could they have done differently?

    All too often, if you'd like to get a company's content, it requires you to give up too much personal information. What's the alternative?

    Links

    Be sure to check out other major stories from the October 17th edition of the newsletter:

    • The Wall Street Journal is reorganizing its newsroom as it aims to reach 3 million digital subscribers. The result will be shorter, snappier and more creative stories.
    • Facebook launched Workplace, formerly known as Facebook at Work. It's a competitor to Yammer and Slack.
    • According to June research, US marketing and media professionals will allocate an average of 11.6% of their ad budget and inventory to digital audio placements by mid-2017, doubling the share of investment made just two years earlier.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Western music: "Adventure Western Music - Wild West" Ross Budgen (YouTube)

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 13: Case Studies and The Last Straw at Yahoo Oct 10, 2016

    Case studies are a fact of life. But what do you do when there's nary a case study to be found?

    In this commentator's opinion, Marissa Mayer has run out of time. We politely ask something of her in poetic fashion.

    Links

    Be sure to check out other major stories from the October 10th edition of the newsletter:

    • A look at the state of television viewing as of Q2 2016, with numbers from Nielsen.
    • Four marketing mega-trends that no one is talking about by Mark Schaefer.
    • We may live in a digital era, but pen and paper live on. We've got six stories on notebooks and note-taking.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Western music: "Adventure Western Music - Wild West" Ross Budgen (YouTube)

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 12: LinkedIn Spam and the Cult of Personality Sep 26, 2016

    LinkedIn makes it terribly easy to send someone a note of congratulations. Terribly.

    And what happens when your brand is associated with a single personality? It could be a detriment or a benefit.

    Links

    Be sure to check out other major stories from the September 26th edition of the newsletter:

    • Facebook overestimated video metrics for two years, but later issued an apology. Will it be enough to keep brands investing in video, or will it jeopardize the social network giant's bet on video as the dominant medium of the future?
    • You'll want to check out 5 charts detailing the influence of mobile apps on digital media consumption.
    • Most people want this one quality in a leader. What is it? It's in the newsletter.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 11: Emotional Intelligence & Leadership and Strategist vs. Specialist Sep 19, 2016

    What you understand about yourself and how you interact with your colleagues says a great deal about you. It may mean the difference between being considered a boss or a leader.

    Specialists serve and important role. But don't get them confused with strategists. Just because in our shorthand way of speaking, we mention a strategy for every platform doesn't mean your platform expert is a strategist.

    Links

    Be sure to check out other major stories from the September 19th edition of the newsletter:

    • Americans' trust in media is at an all-time low. Last year, 40% trusted the media a great deal or a fair amount; this year it's down to 32%.
    • It was a big week in autonomous driving. Uber's self-driving fleet debuted in Pittsburgh, Ford demonstrated its self-driving cars in Dearborn, Ford and the University of Michigan announced a new robotics laboratory, Volvo produced an autonomous SUV, and Velodyne announced a smaller, higher-resolution sensor.
    • Apple CEO Tim Cook is more excited about augmented reality than virtual reality. He says it's nearer term and it's less isolating.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes and leave us a review.

    Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 10: Podcasting is Big and Starting with Success Sep 06, 2016

    Although podcasting has been around for over 11 years, it still has yet to catch on big time. We're on the cusp of something great and we've got history at our backs.

    Too often we limit ourselves with the thought of what we can't do. In a guest spot, Robert Rose tells us that starting with a positive attitude and the end in mind, we can do wonders. Source: Content Strategy for Marketers newsletter.

    Links

    Be sure to check out other major stories from the September 6th edition of the newsletter:​

    • Out of 140 surveyed C-level executives at magazines, 68% said that the editorial team has a role in creating native ads.

    • Digital transformation efforts often focus on technologies, tools and processes. But the additional element of people - and particularly culture - make a great difference. About 75% of change initiatives fail, largely because of the power of company culture.

    • Google is moving onto Uber's turf with its own ride-sharing service in San Francisco that would help commuters carpool at far cheaper rates. The service will use Waze to connect riders with drivers who are already along their route.

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 09: Law & Disorder and Facebook Needs Humans Aug 29, 2016

    Like it or not, there are rules, guidelines and even laws to follow online. Yet everyone from the average user to the Kardashians seem to think they can ignore convention. Twenty-five years on, it's still the wild west out there.

    Facebook decided that the editorial news team responsible for its Trending section was obsolete. See how a Twilight Zone episode is beginning to come to life as more jobs are automated.

    Links

    Be sure to check out other major stories from the August 29th edition of the newsletter:

    • BuzzFeed is dividing its operations in two: BuzzFeed Entertainment Group and BuzzFeed News. The former will concentrate on the content BuzzFeed has traditionally been known for, while the latter will bring together the health team, global news operations, and video news under one team.
    • The Federal Reserve Bank just launched its first Facebook page, to much derision. Is it too little, too late for this government agency?
    • Google is cracking down on sites that have interstitial ads, those pop-ups that are so annoying. If you still support this practice, your site ranking is about to drop.
    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Western music: "Adventure Western Music - Wild West" Ross Budgen (YouTube)

    Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

    We'd appreciate your support on Patreon.

    Episode 08: No Comments at NPR and Twitter Needs Urgency Aug 22, 2016

    NPR is finally cracking down on the useless and abusive comments on its site. But it doesn't mean that conversation and comments from the audience are completely out. Why this move makes sense.

    Twitter is still struggling a year after wunderkind and part-time CEO Jack Dorsey returned to "save" it. Does Twitter have the right stuff to be able to survive its own missteps?

    Links

    Be sure to check out other major stories from the August 22nd edition of the newsletter:

    • How can B2B marketers prove their worth to senior management? More than just generating leads and sales, they can also position their brand against the competition.

    • McKinsey has the CEO guide to customer experience. To improve the customer experience, move from touchpoints to the journey: observe, shape, perform.

    • "Increasingly our standard defense against the social unease formerly known as the awkward silence is not to make noise but to stroke our little talismans of talkative silences. We outsource our incidental chat, idly checking email or Facebook or sending a text, hoping that the fleshy aggregation loitering in soft focus beyond the crisp horizon of our smartphone will soon move on." What does "silence" mean in the age of digital noise?

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes, Google Play, Stitcher, Spreaker or SoundCloud.

    Support us at Patreon.

    Episode 07: Leadership Communications and Journalism Aug 15, 2016

    One of the primary responsibilities of a chief executive is to communicate in a way that is articulate, effective and clear. And we see examples daily of executives that seem to have missed the memo. Are they as successful as they could be?

    Journalism got a rude and hysterical wake-up call from John Oliver recently. But the newspaper industry doesn't seem to be taking it all that seriously.

    Links

    Be sure to check out other major stories from the August 15th edition of the newsletter:

    • Behind The New Yorker's record-setting web traffic — how the magazine adjusted its staffing strategy, changing the mix of writers so there are fewer freelancers and more regular contributors; and incorporated a couple of video series.

    • The 10 Principles of Strategic Leadership — from systems and structures to people, policies and practices, and focusing on the self.

    • Cyberchondria: how self-diagnosing by using the Internet is making us sick — just not in the way we think.

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Episode 06: Olympic-Sized Gaffes and Social Media Gurus Aug 08, 2016

    The International Olympic Committee is clinging to media rules from four years ago, with no live video, no GIFs and no hashtags - with a few exceptions for sponsors. Even NBC can't show the coverage live. But their reasoning is going to floor you...

    Another week with a new feature to a social media app, and another week filled with posts regarding Everything You Need to Know about it from people who make it their business to be known for making it their business to be known.

    Be sure to catch The Naked Truth trivia question.

    More information available at fullmontyshow.com.

    Links

    Be sure to check out other major stories from the August 8th edition of the newsletter:

    • Acquisition / partner news: Time Warner acquired a 10% stake in Hulu, Viacom may purchase Buzzfeed and Walmart is buying Jet.com.
    • The 10 types of corporate innovation programs that look at how large established companies are developing various programs to foster new innovations in an attempt to find the best way to change course for their big ships.
    • The science behind decision-making: seven mental models you should know.

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Episode 05: Ad Blocking and Yahoo's Last Stand Aug 01, 2016

    Ad blocking has become mainstream and is the source of headaches for advertisers and publishers. But the IAB has introduced some guidance after discovering just what it is that annoys consumers so.

    And the Yahoo acquisition is happening. Verizon paid the most, but still managed to walk off with a good deal. Or did it simply inherit a vintage corner of the Internet?

    Be sure to catch The Naked Truth trivia question.

    More information available at fullmontyshow.com.

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Episode 04: Cameras and CEOs Jul 25, 2016

    They say seeing is believing. But do our cameras deceive us? And what happens when our access to certain elements of our favorite devices is cut off? How we see and respond to the world with what we perceive.

    CEOs need to be more digitally savvy. They need it to keep them level with customers and to help inform strategy. But are enough of them doing it?

    Be sure to catch The Naked Truth trivia question.

    More information available at fullmontyshow.com.

    Links

    • The July 25 edition of The Full Monty newsletter
    • The Financial Times is blocking ad blockers in a unique way: it is blocking certain words in its stories.
    • Disruption is in the news. Unilever acquired upstart Dollar Shave Club for $1 billion in an effort to better compete against Procter and Gamble's Gillette brand. Check out the article Dollar Shave Club and the Disruption of Everything.
    • And Dave Delaney lightens the mood and enlightens us with 50 Life Lessons from Comedians in his takeaways from reading Sick in the Head: Conversations About Life and Comedy by Judd Apatow.

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Episode 03: Pay Attention Jul 18, 2016

    We told you all about our perspectives on the Pokemon Go hoo-hah lately. But in the rush to be part of this craze that's sweeping the nation, many people breezed past a couple of critical issues in the signup process that could come back to haunt them later on.

    Uber has used questionable business tactics to achieve their goals. But when is enough enough? What's the tipping point when their ethics will drive customers away?

    Be sure to catch The Naked Truth trivia question.

    More information available at fullmontyshow.com.

    Links

    • The July 18 edition of The Full Monty newsletter
    • If you're looking to move consumers from the "Involved" to "Committed" stages of the relationship, and that the communications function has a role to play, as commitment cannot be bought, it must be earned.
    • A new study from comScore shows that ads on premium sites perform better. The report The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness shows a 3X increase in mid-funnel effectiveness and 67% higher brand lift on premium sites that charge premium prices.

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Episode 02: Live Video, Censorship and Augmented Reality Jul 11, 2016

    Social change is never easy. In fact, it's usually messy. Facebook has a role to play, and it's up to them to determine the balance between agitator, conspirator, censor and intermediary. It's a delicate balance and one that will take time for them — and us — to figure out.

    Pokemon Go has recently taken over the collective interest of the Internet. The game brings people together in real life. What people subsequently do in real life is related to the app, but it's likely that the positive of humanity will shine through even outside of it.

    Be sure to catch The Naked Truth trivia question.

    More information available at fullmontyshow.com.

    Links

    • The July 11 edition of The Full Monty newsletter
    • The Pew Research Center's report on the Modern News Consumer
    • What NPR has learned from its foray into live video.
    • Seth Godin's an important piece on jobs, the economy and how the current education system isn't structured to support what we've built

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Episode 01: Video and Careless Sharing Jul 04, 2016

    We're witnessing a rebirth of television, simply on new platforms. In its earliest days, television was only broadcast live. You had to watch a show when it was on. Over time, we've grown accustomed to recording our favorite shows - first on VCRs and more recently on DVRs. So LIVE is a novelty. What's old is new again.

    How often do you share links online? Probably every day. And multiple times a day, at that. But of the content you share, do you actually read all of it? Or do you simply share a link because you liked the headline?

    Be sure to tune in for the Naked Truth trivia question and subscribe to us on iTunes.

    Get more at fullmontyshow.com.

    Links

    • The June 27 edition of The Full Monty newsletter

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Episode 0: Promo Jul 01, 2016

    In-depth commentary and analysis as a complement to the industry-leading weekly newsletter The Full Monty. You'll find insight, wit and trivia packed into this 15-minute show that will give you a better sense of what's affecting the technology, communications and marketing industry.

    Subscribe at fullmontyshow.com.

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