Stay ConnectedThe PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff…. just actionable, helpful information you can use TODAY.
Longevity, Cash PT, and Skating Where the Puck Is Going
In this episode of the PT Entrepreneur Podcast, Doc Danny talks about why he keeps coming back to one big theme: longevity. He looks at how the market around proactive health, functional medicine, and long-term performance is exploding and why cash-based clinics are perfectly positioned to play a major role. If you want to move beyond "fix the injury and discharge" and build an ongoing longevity offer, this episode lays out the opportunity and the mindset behind it.
In This Episode, You'll Learn:Danny opens by talking about what really matters in a cash-based clinic: patient experience. When people are paying out of pocket, they notice everything.
He makes a simple comparison:
That is the competitive edge Claire gives you. Claire is PT Biz's AI scribe, trained specifically for physical therapists. It handles your documentation instantly in the background, so your time and attention stay on your patient, not on your EMR.
The result:
Try Claire free for 7 days: https://meetclaire.ai
Skating Where the Puck Is GoingDanny has always tried to pay attention to where health and wellness are headed, not just where they are today.
Back in 2014, when he and his wife opened Athlete's Potential in Atlanta, cash-based PT clinics were rare. He only knew of one other in the city, but he saw more and more of them popping up on the West Coast, especially in California. That was his signal that a trend was forming.
Fast forward more than a decade and there are now dozens of cash-based clinics in Atlanta alone. Many of them are true businesses with teams, multiple locations, and the kind of systems that support seven-figure revenue and even sales to private equity or hospital groups.
That bet — skating to where the puck was going — paid off.
The Next Wave: Longevity and Proactive HealthNow, Danny sees a similar wave building around longevity and proactive healthcare.
He shares the story of a training partner he has worked out with for the past couple of years. Together they have tracked:
The changes in that friend's biomarkers, physical capacity, and day-to-day energy have been dramatic. Friends who have known him for years almost do not recognize how much healthier and more capable he is.
That kind of transformation is exactly what more people are starting to want. And the broader market is responding.
Functional Medicine and Longevity Are BoomingDanny points to the rapid growth of functional medicine, lifestyle medicine, and longevity-focused services as a sign this is not a fad.
He has seen:
When he first looked for a functional medicine provider in Atlanta, there was one very expensive option. Today there are multiple. Even family members of his who were deeply rooted in traditional medical systems have shifted into functional and lifestyle medicine because they want to help people earlier, not just when they show up critically ill.
The PT's Role in the Longevity EcosystemDanny is clear: he is not saying physical therapists should try to become functional medicine doctors.
Instead, he sees a natural lane where PTs can win:
He has already tested this in small ways at Athlete's Potential — reviewing blood panels, talking through sleep data, adjusting training, and updating exercise programs over months and years as patients move from "out of pain" to "performing and staying healthy."
For some people, that relationship has lasted for years, shifting from acute rehab to long-term physical and lifestyle coaching.
Blue Ocean: Ongoing Longevity Coaching for the Right PeopleDanny describes this longevity space as a "blue ocean" for the right clinics:
He draws a line between evidence-based functional and lifestyle medicine providers and more fringe offerings that are heavy on hype and light on science. A clinical background, understanding of research, and experience with musculoskeletal care give PTs a strong foundation to cut through the noise for their patients.
And you do not have to do it alone. You can:
One of the most powerful parts of Danny's story is the ripple effect he has seen in his training partner's life.
By changing his own habits — training, sleep, stress management, nutrition — that friend has also influenced his entire family and friend group. Kids see what their parents do and assume it is normal. Friends see what someone has done for their health and start asking questions.
Danny calls this "generational health change." You are not just helping one person feel better. You are changing what feels normal for the people around them, including their kids.
From "Your Knee Feels Better" to "What Do You Want Life to Look Like at 80?"So what does this look like in a practical way inside your clinic?
Danny suggests starting with a simple shift in conversation once an injury is under control:
From there, you can start to build ongoing support — programming, check-ins, movement testing, and education — that helps them move toward that long-term vision instead of just away from short-term pain.
Is Longevity a Fit for Your Clinic?Danny is not saying every clinic has to add a longevity offer. If you like what you are doing now and your business is healthy, that is okay.
But he does believe this is where a big part of the market is heading. People are more aware, more curious, and more willing to invest in staying capable longer. For clinics that want to play in that space, now is the time to start paying attention and experimenting.
Resources MentionedThe One Thing Filter: How to Make Better Decisions as Your Clinic Grows
In this episode of the PT Entrepreneur Podcast, Doc Danny shares a simple but powerful idea for clinic owners: pick one core outcome your business exists to create and use it as a filter for every major decision. As your team grows, choices get more complex — what to say yes to, what to ignore, who to hire, what projects to start. Danny breaks down how to choose your "one thing," why money has to be part of it, and how aligning your team around that filter makes leadership easier and your business more stable.
In This Episode, You'll Learn:Danny opens by talking about satisfaction surveys in our profession. Over and over, clinicians say the same thing: they hate writing notes. It is the part of the day that makes them want to quit, and it is the last thing they want to do when they get home.
Claire is the AI scribe PT Biz built specifically for physical therapists. Think of it like having a meticulous student in the corner, capturing the details and drafting your notes so you can stay locked in on your patient.
Try Claire free for 7 days: https://meetclaire.ai
From Survival Mode to StrategyEarly on, business decisions are simple. Your goal is clear: replace your job income so you can safely support yourself and your family. You are willing to work long hours and say yes to almost anything that moves revenue in the right direction.
Once that need is met, the decisions get harder. Do you stay small? Do you grow? How big? What kind of life are you actually trying to build around this business?
Danny points out that most owners never slow down to answer those questions. They are "jumping out of the plane and building the parachute on the way down," chasing whatever looks like opportunity without checking if it fits the life they want.
What Race Are You Actually Running?To explain the problem, Danny uses an endurance analogy.
A lot of owners, he says, are making decisions like they are running a 5k — short-term, fast payoff, quick bursts — when in reality they are trying to run a very long, very hard race. Their decisions and their true goals do not match.
Get Clear on the Life You Want FirstBefore you can pick a filter, you have to be honest about what you actually want.
Danny suggests sitting down by yourself, and with your spouse or family if you have one, and talking through the kind of life you are trying to build. You might realize you do not need as big of a practice as you assumed — or that you are thinking too small for what you actually want.
No Money, No MissionAs mission-driven as PTs are, money still matters.
Danny shares a lesson from when his wife ran a military nonprofit in Hawaii. Her boss used to repeat a simple phrase: "No money, no mission." If there is no revenue, there is no staff, no programs, no impact.
Your clinic is a for-profit business, but the same rule applies. Without healthy revenue, you:
Money is simply an exchange of value and trust. You have to get comfortable with it if you want your mission to survive.
PT Biz's "One Thing" FilterAt a recent planning retreat, the PT Biz leadership team spent hours wrestling with a single question:
"What is the most important thing we do for our clients?"
They help people with work–life balance, health, relationships, and dealing with the emotional weight of entrepreneurship. Those things matter. But when they drilled down to the one outcome everything else depends on, the answer was simple:
The purpose of PT Biz is to help clients make more money in their clinics.
When their clients make more money:
So now every major decision runs through one filter:
"Does this help our clients make more money in their clinics?"
How a Single Filter Guides DecisionsOnce that filter was clear, decisions got easier. Examples Danny gives:
Instead of chasing every interesting idea, the team now says no to anything that does not connect back to helping clients make more money.
Give Your Team the Same Decision FilterAs your clinic grows, you cannot be the only person making decisions. Front-desk staff, clinicians, and leaders all have to make calls every day.
If they know the filter, they can ask themselves:
When they make a call that is off, you can go back to the filter and see if it is a training gap or a culture issue. Over time, everyone gets better at choosing in the same direction without you micromanaging every move.
Your Challenge: Choose Your "One Thing"Danny closes with a challenge for clinic owners:
When everyone knows the race you are running and the "one thing" that matters most, your decisions get clearer, your team gets more aligned, and your business is far more likely to move in the direction you actually want.
Resources MentionedWhat To Do With a Frustrating Employee In Your Clinic
In this episode, Doc Danny breaks down one of the hardest parts of owning a clinic: dealing with a talented but frustrating employee. You know the type. Great with patients, solid outcomes, but sloppy with systems, notes, and follow through. Danny walks through the three real options you have, why "letting it slide" destroys culture, and how to use a performance improvement plan to either turn things around or coach someone out.
In This Episode, You'll Learn:Danny opens with a reminder of how fast documentation can pull your attention away from patients. As PTs, we pride ourselves on building rapport and relationships, but it is hard to do that when you spend half the session staring at a laptop.
Claire, the AI scribe built specifically for physical therapists, lets you give patients 100% of your attention while it writes your notes for you.
Try Claire free for 7 days: https://meetclaire.ai
The Talented but Frustrating EmployeeDanny describes a very familiar pattern in service businesses. You hire someone you like. They are a good culture fit. Patients love them. Outcomes are strong. But behind the scenes, they:
They are not a disaster. They are not a clear liability. But they are not meeting the standard either. That gray area is exactly where most owners get stuck.
First, Own Your Part as the OwnerBefore you blame the employee, Danny challenges you to look in the mirror. Have you:
Most owners are busy and rush onboarding. They throw people into the deep end with a few screen-share videos and hope they figure it out. Then they get mad when the systems are not followed.
Your Three Options With a Frustrating EmployeeOnce you are honest about your own role, you really have three options:
Danny explains why the first option is the most dangerous. When you tolerate one person ignoring standards, everyone else sees it. Your A-players start to wonder why they are working so hard. Support staff quietly resent the extra work. The real standard becomes "we say we care about systems, but we do not enforce them."
How to Build a Performance Improvement PlanThe go-to approach in Danny's companies is a structured performance improvement plan (PIP). It usually looks like this:
This is not about punishment. It is about support, clarity, and accountability. The PIP gives the employee a real chance to succeed with your help.
What Usually Happens NextOnce you run a real PIP, you tend to see one of two outcomes:
Either way, you win. You either save a good clinician by giving them structure or you protect your culture by making it clear that standards are real.
Leadership, Standards, and A-PlayersDanny points out that your best people are always watching how you handle situations like this. A-players want:
When you avoid hard conversations and let someone slide, your A-players lose respect and start looking elsewhere. When you hold the line, they respect you more and see your clinic as a place worth investing their energy.
The Hard Work of Real LeadershipLeading people is often the limiting factor in whether a clinic ever scales. It is not manual skills. It is not marketing hacks. It is your willingness to:
That work is uncomfortable, but it is the difference between a team that drifts into mediocrity and one that grows with you for years.
Want Help Navigating This as a Clinic Owner?If you are facing a frustrating employee, wondering how to hold standards, or trying to grow from being the only producer to running a real team, Danny and the PT Biz advisors can help you work through it.
Talk through your situation with an advisor: https://vip.physicaltherapybiz.com/discovery-call
Try Claire free to buy back documentation time: https://meetclaire.ai
Still part time and trying to go full time in your own practice? Join the free 5-Day Part Time to Full Time Challenge here: https://physicaltherapybiz.com/challenge
How to Turn Patients into Raving Fans (and Referral Machines)
In this episode of the PT Entrepreneur Podcast, Doc Danny breaks down why most clinics are stuck in "purgatory" with word of mouth and what separates average clinics from the ones patients can't stop talking about. Using a great chicken joint and a mediocre Italian restaurant as examples, he shows you how clients really think about your business and what has to change if you want more organic referrals in 2026.
In This Episode, You'll Learn:Danny opens by talking about Claire, the AI scribe built for cash-based clinics. On average, Claire is saving staff clinicians six hours a week on documentation. Even if you only recapture half of that time for patient care, that is three extra one-hour visits per clinician per week.
And it all comes from taking notes off their plate and putting that time back into patient care.
Try Claire free for 7 days: https://meetclaire.ai
Two Restaurants, Two Very Different Referral StoriesDanny shares a simple contrast to frame how referrals really work. On the same day, he took his son to Dave's Hot Chicken and later that night took his family to a new Italian restaurant near their house.
That is exactly how patients think about your clinic. They are either excited to send people, quietly neutral, or actively warning people away.
Net Promoter Score and Your ClinicDanny ties this into Net Promoter Score (NPS), a simple question that predicts referrals.
"On a scale of 0 to 10, how likely are you to refer a friend or family member to this clinic?"
Most clinics live in the 6–8 range. Not good enough to be talked about. Not bad enough to be trashed. That is business purgatory.
The Two Levers: Outcomes and ExperienceFor a cash-based clinic, your referrals come from two places.
If your space is a noisy gym corner or a rough sublease, you have to make up for that with flawless communication, punctuality, and outcomes. When you eventually level up into a standalone space, the experience finally matches the quality of your care.
Danny saw that firsthand when his clinic moved from a subleased gym space to a standalone location. Referrals jumped. Patients openly said they were now more comfortable sending friends and family because the space matched the price and reputation.
Are You "Just Okay"?Danny challenges clinic owners to be honest about where they sit.
He suggests a simple exercise. Have a friend or family member your staff does not recognize come through as a "mystery shopper" patient. Let them go through your entire process and give you brutally honest feedback about what felt confusing, clunky, or underwhelming.
Getting Obsessive About ExcellenceClinics that become referral machines look different on the inside. They:
When you get this right, you build a stable referral base that cushions you from algorithm changes, ad costs, and platform shifts. You still might use marketing, but you are not desperate for it.
Want a Clear Path to Go Full Time?If you are still in the early stages of leaving a job and going all in on your own cash-based practice, PT Biz runs a free Part Time to Full Time 5-Day Challenge that walks you through:
Join the free challenge: https://physicaltherapybiz.com/challenge
Big Ship or Small Boat: Are You in the Right Organization?
In this episode of the PT Entrepreneur Podcast, Doc Danny tells a story from his time as an Army PT in Hawaii and how a denied human performance proposal, that finally got implemented 13 years later, forced him to ask a hard question. Am I on the right ship or do I need to build my own boat? If you feel boxed in by red tape, slow decisions, and limited influence, this one will hit home.
In This Episode, You'll Learn:Back in 2011–2012, Danny was the only physical therapist for an entire brigade at Schofield Barracks in Hawaii. Between him, another PT, and a shared strength coach, they were responsible for thousands of soldiers spread across multiple brigades and clinics.
Injury rates were driving a constant stream of soldiers into civilian clinics and hurting deployment readiness. Danny and his strength coach friend put together a human performance proposal that would add a handful of contracted providers. The math was simple. A few hundred thousand dollars of contract help could save the Army millions and keep more soldiers ready to deploy.
They took the plan to the division commander, a general who was also one of Danny's patients and very supportive of what Danny was doing clinically. Danny walked into the meeting convinced the proposal would be approved.
It was denied.
"The Army's a Big Ship and It Turns Really Slowly"The next day, the division commander pulled Danny aside and explained his decision. He said he liked the idea, but told him the Army is a big ship and it turns very slowly.
That comment stuck. Danny remembers thinking, "If this is such an obvious win and we still can't move, do I even want to be on a ship like this?"
More than a decade later, his strength coach friend called to say the division had finally launched a human performance program that looked a lot like their original proposal. "We were right. We finally won," he said. Danny laughed. It took over ten years for the ship to turn.
Are You on the Right Ship?The point of the story is not just that the military moves slowly. The point is to help you ask whether you are in the right environment for how you are wired.
Big organizations:
Entrepreneurship and small clinics:
If you constantly find yourself saying "There is a better way to do this and nobody will listen," that is a sign. If you love solving problems, want to experiment, and are tired of watching your ideas die in meetings, you may not be in the right organization.
Don't Wait a Decade for Someone Else to Say YesMost physical therapists never planned to start a business. The default story is to join a big rehab system or national chain, climb the ladder to clinic director, then maybe move into regional leadership.
That can be a great path for the right person. But if you feel like you are on a big ship that turns too slowly, you may need to build the job you actually want instead of hoping someone else creates it for you.
Trying and failing at your own thing is almost always better than never trying and sitting with regret later. At some point, you will not have the same window to take a swing.
Action Steps If You Feel "Stuck"If you suspect you are in the wrong organization and want a concrete plan to go from employed to running your own cash practice, the PT Biz Part Time to Full Time 5-Day Challenge will walk you through:
Join the free challenge: https://physicaltherapybiz.com/challenge
Free Your Time With Claire, the AI ScribeIf your current job has you charting during sessions or staying late to finish notes, Claire can help. Claire is an AI scribe trained specifically for physical therapists that handles your documentation so you can focus fully on your patients and follow up with them instead of your EMR.
Try Claire free for 7 days: https://meetclaire.ai
Four Big Lessons from 2025 for Cash-Based PT Owners
In this year-end episode of the PT Entrepreneur Podcast, Dr. Danny Matta shares the four biggest lessons he learned in 2025. From a small revenue dip at PT Biz to the rise of corporate cash clinics, the longevity wave, and why happiness cannot be tied to "winning," Danny breaks down what actually matters for clinic owners who want a sustainable, meaningful business and life.
In This Episode, You'll Learn:For the first time outside of COVID shutdowns, PT Biz saw a year-over-year decline in top-line revenue. It was not a crash, but it was the first dip in an otherwise steady climb.
Going into 2025, the team made a big bet: double down on brand and visibility. That meant more clinic tours, more travel, more polished content, stronger YouTube presence, and a much more professional public-facing brand.
The upside: the brand looks sharper, more consistent, and more aligned with what PT Biz actually delivers.
The downside: attention and effort shifted away from core sales and marketing fundamentals that had been driving client acquisition for years. The brand got better. The KPIs that actually bring in new owners slipped.
The lesson: do not starve the fundamentals to fund a big bet. Brand polish is great, but not at the expense of the boring systems that quietly keep your pipeline full. Momentum is effort multiplied by accuracy, and this year the effort was high, but the target was slightly off.
Lesson 2: Corporate Cash Clinics Are ComingRegional cash and hybrid groups are already growing in multiple markets. They have strong brands, smart operators, and they are learning how to scale performance-based services across locations.
As interest rates fall and borrowing becomes cheaper, larger groups and backers are going to look at cash-based PT the same way they looked at in-network PT years ago: fragmented, profitable, and ripe for consolidation.
That creates a fork in the road for small clinic owners:
Either path can be a win. But "average" business skills will not cut it in crowded markets where well-funded competitors offer better recruiting, benefits, and systems.
Lesson 3: Health Is Wealth (and Your Biggest Opportunity)There is a cultural shift happening around health and longevity. People are listening to three-hour podcasts on sleep, VO2 max, and zone 2 training. Functional medicine clinics are everywhere. High-end "longevity programs" are popping up inside luxury gyms.
For movement-based, performance-focused cash practices, this is a massive opportunity.
Your patients no longer just want to get out of pain. They want to stay strong, independent, and capable for as long as possible. They are looking for a guide who can help them preserve function, strength, and energy for decades, not weeks.
This is where you can step in as the long-term quarterback of their health and performance. That might include:
Done right, this dramatically increases lifetime value per client and creates deeper, more rewarding clinical relationships that match why you went into this profession to begin with.
Lesson 4: Happiness Is Not Tied to "Winning"For many high achievers, revenue is the scoreboard. Hit the goal and you feel like a winner. Miss it and you feel like a loser. In past years, missing a big target would have poisoned Danny's entire year and bled into family life at home.
This year, even with a small revenue decline, he is as content as he has ever been. The difference is perspective.
When you zoom out, the "loss" on the scoreboard sits next to:
The lesson: your mood and your identity cannot be chained to one metric inside your business. You can care deeply about your goals, push hard, and still refuse to let a missed target turn you into a miserable person for the people you love.
Gratitude is not a fluffy quote. It is a practical tool. When business feels heavy, you can actively ask: what went well this year, what am I proud of, and what in my life would I never trade for a slightly bigger number on a spreadsheet?
Action Steps for Clinic OwnersIf you want help figuring out what to focus on next and how to build a business that matches the life you actually want, set up a call with a PT Biz senior advisor. They will look at your numbers, your goals, and your current plan, then help you map out your next moves.
Book a free discovery call: https://vip.physicaltherapybiz.com/discovery-call
Free 5-Day Part-Time to Full-Time ChallengeIf you are still in the early stages and building your practice on the side, Danny's PT Biz Part Time to Full Time 5-Day Challenge will help you:
Join the free challenge: https://physicaltherapybiz.com/challenge
Remove Your Documentation Burden With ClaireIf documentation is burning you out and pulling attention away from your patients, try Claire, the AI scribe built for physical therapists. Claire listens, structures your notes, and gives you back your time so you can focus on the person in front of you.
Try Claire free for 7 days: https://meetclaire.ai
Visionary vs. Integrator: The Two Types of Cash-Practice Entrepreneurs
Clique away long enough and you lose your patient's attention. That's why Claire, our AI scribe built specifically for physical therapists, handles the documentation so you can focus on the person in front of you. Try it free at MeetClaire.ai.
In this episode of the PT Entrepreneur Podcast, Dr. Danny breaks down two personality types that show up again and again inside cash-based practices: the Visionary and the Integrator. He explains why knowing your type gives you an immediate advantage, how it shapes your strengths, and which weaknesses can hold you back from scaling.
What You'll LearnIf you want help identifying your strengths, gaps, and the clearest path to grow your cash practice, book a free call with a PT Biz senior advisor:
Try Claire FreeStop staying late to finish your notes. Let Claire write them for you.
Rainmaker to Mastermind: Kim's Cash Practice Journey
Guest Coach: Michael (PT Biz Rainmaker Coach)
Guest: Kim (Rainmaker Alum, PT Biz Mastermind Member)
Episode OverviewIn this episode, Danny introduces a live conversation from inside the PT Biz Rainmaker program between coach Michael and Rainmaker alum Kim. Kim started in Rainmaker while she was just getting her practice off the ground. Now she is in the PT Biz Mastermind, actively scaling her clinic. This episode walks through her journey, early fears, mindset hurdles, and what it looks like to go from "Can I really do this?" to building a growing cash practice.
What You'll Hear in This EpisodeThe Rainmaker program is built for physical therapists who are in the earliest phases of their business. Many are still working full time elsewhere while trying to grow their practice on nights and weekends. It is the most mentally stressful stage because:
Hearing Kim's story shows that the fear, doubt, and imposter syndrome you feel are normal. More importantly, it shows what is possible on the other side when you get clear guidance, do the work, and stay in the game long enough to make the leap.
Inside the Rainmaker and Mastermind JourneyThis episode lets you listen in on that transition. You will hear what Kim actually went through while starting and what she is focusing on now as she scales.
Who This Episode Is ForHosted by Dr. Danny Matta, the PT Entrepreneur Podcast shares real conversations, strategies, and stories from clinicians who are building cash based practices that give them more time and financial freedom.
Money, Happiness, and the Race You're Actually Running as a Clinic Owner Episode Overview
In this episode, Danny shares his favorite book of the year — The Art of Spending Money by Morgan Housel — and why it hit so hard as a cash-based business owner. He breaks down how money, attention, and expectations shape your happiness, why comparison quietly wrecks clinic owners, and how to use your business as a vehicle for the life you actually want instead of letting it become your whole identity.
Key Topics CoveredDanny highlights The Art of Spending Money by Morgan Housel as his favorite book of the year and a perfect follow-up to Housel's earlier book, The Psychology of Money. While the title sounds like a pure finance book, Danny and his wife both felt it's really about:
For clinic owners, it's especially relevant because you're:
Danny breaks down a section from the book called "May I Have Your Attention Please?", which focuses on how your attention influences your happiness.
Example:
If you put all your attention on that comparison, you go from proud to deflated in seconds:
But you have no idea:
If they're at $2M but wrecked their health and relationships, while you're at $500k with strong health and a solid home life, who's really winning? It depends on your values. The point: if you want to stay miserable, keep comparing yourself to everyone else.
Business as Vehicle vs. Business as Your Whole LifeDanny then shifts to another section: "The Happiest People I Know." The big idea:
He gives a simple comparison:
Neither is right or wrong. It depends on your season of life and what you value more: extra money or extra time.
Questions to ask:
Danny explains how success usually comes with two hidden traps:
Result: you feel like you always have to keep saying yes to more growth, more risk, and more time in the business just to sustain a lifestyle you drifted into.
Instead, he challenges clinic owners to:
Danny uses a running analogy he often shares with PT Biz clients:
In business:
Neither is better. But if you don't know which race you're running, you'll:
How to Use Gratitude as Fuel in Your Cash-Based PT Journey Episode Overview
In this episode, Danny breaks down how gratitude isn't just a feel-good idea – it's a practical performance tool for stressed-out cash-based practice owners, especially those in the early "nights-and-weekends" grind. He explains why the early stage of business is mentally brutal, how gratitude helps you zoom out, and how to use it as fuel instead of living in frustration over goals you haven't hit yet.
Key Topics CoveredDanny shares a post from PT Biz head coach, Courtney Morse, written to early-stage Rainmaker clients who feel like they're not moving fast enough:
One of the strongest gratitude practices Danny recommends:
Gratitude helps you hold two truths at the same time:
Danny talks about why ambitious clinicians struggle with gratitude:
Most practice owners can quote revenue and visit numbers on demand – but rarely track:
Danny challenges you to be grateful for:
Danny shares a story about missing a seven-figure revenue goal by ~$50k in one year and being miserable about it, until his wife reminded him:
Perspective plus gratitude completely changes how you experience your progress.
Practical Ways to Use Gratitude as a StrategyThe Momentum Equation: Why Effort Alone Won't Grow Your Cash PT Clinic
In this episode, Doc Danny Matta uses a simple physics concept—momentum—to explain why some cash practices take off and others stall out. He breaks down his "business momentum equation" (effort × accuracy), shows why hard work on the wrong things keeps you stuck, and explains how to aim your effort at the right tasks so your clinic actually moves forward.
Quick AskIf this episode helps you see your business more clearly, share it with another clinician who's grinding but not gaining traction—and tag @dannymattaPT so he can reshare it.
Episode SummaryAbout the Host: Doc Danny Matta is a physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is on a mission to help PTs build businesses that create both time and financial freedom.
3 Choices When You're Thinking About Starting a Cash PT Clinic
In this episode, Doc Danny Matta breaks down the real decision points for clinicians who are thinking about starting their own cash-based practice. He explains why staying stuck in "research mode" is dangerous, what it actually takes to make the leap, and the three clear paths you can choose—staying employed, going solo, or getting guided support.
Quick AskIf this episode helps you get clarity on your next move, share it with another clinician who's on the fence about starting a practice—and tag @dannymattaPT so he can see what resonated with you.
Episode SummaryAbout the Host: Doc Danny Matta is a physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is committed to helping PTs build businesses that support real time and financial freedom.
Longevity, Cash PT, and the $8 Trillion Opportunity You Can't Ignore
In this episode, Doc Danny Matta breaks down why the global shift toward longevity is one of the biggest opportunities cash-based physical therapists will see in their careers. He shares real-world examples from high-end longevity models, explains why proactive, long-term health programming is exploding, and shows how cash PTs are uniquely positioned to lead this space.
Quick AskIf this episode gets your wheels turning about longevity and long-term care, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and he's passionate about helping PTs build businesses that support long-term health and real financial freedom.
The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It
In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he's ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard.
Quick AskIf this episode helps you reframe the hard parts of business, share it with another clinician who's grinding through a tough season—and tag @dannymattaPT so he can reshare it.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices and is dedicated to helping PTs build businesses that create true time and financial freedom.
The Hardest Hire: How to Nail Your First Staff Clinician in a Cash PT Clinic
In this episode, Doc Danny Matta explains why your first staff clinician is the hardest hire you'll ever make—and how to do it the right way. He breaks down why your business looks risky from a candidate's perspective, why most PTs are wired for security (not startups), and how to sell the future vision of your clinic instead of apologizing for your current "shitty little room."
Quick AskIf this episode helps you think differently about hiring and leadership, share it with another clinic owner who's gearing up for their first hire—and tag @dannymattaPT so he can reshare it.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and is committed to helping PTs build businesses that create true time and financial freedom.
Little Rooms: Why Scrappy Starts Create Standout Cash PT Clinics
In this episode, Doc Danny Matta unpacks a simple but powerful idea inspired by Andre 3000's Rock & Roll Hall of Fame speech: "Little rooms. Great things start. Little rooms." He connects Outkast's legendary basement studio—The Dungeon—to the tiny subleased spaces where most cash PT clinics begin, and shows why those gritty starts are not a disadvantage, but an asset that sharpens your skills, your story, and your impact.
Quick AskIf this episode encourages you to see your "little room" differently, share it with another clinician who's thinking about starting or growing a practice—and tag @dannymattaPT so he can reshare it.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He has helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and is passionate about helping PTs turn their craft into true time and financial freedom.
Community: The Hidden Engine Behind Every Successful Cash PT Clinic
In this episode, Doc Danny Matta shares the single theme that stood out after spending a full week embedded inside four different cash-based and boutique rehab businesses in Washington, D.C.: community. He breaks down why community involvement is the ultimate competitive advantage, how it fuels long-term growth, and why you can't fake it—or skip it—if you want a thriving practice.
Quick AskIf this episode challenges the way you think about growing your practice, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is committed to developing leaders who build meaningful, community-rooted businesses.
The Coming Wave: Why Cash PT Is Headed Toward National Consolidation
In this episode, Doc Danny Matta breaks down a bold prediction for the next decade of cash-based physical therapy: the rise of the first nationwide cash PT brand. He explains why the market is primed for massive consolidation, how well-funded companies will change the competitive landscape, and what independent PTs must do now to protect their clinics and stay ahead.
Quick AskIf this episode helps you think strategically about your business, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Let's help more PTs build resilient, future-proof practices.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is dedicated to helping PTs build financially stable, future-proof businesses.
The Gratitude Reset: Why PTs Have the Best Job in the World
In this episode, Doc Danny Matta reminds physical therapists why they have one of the most fulfilling professions on earth. From building lifelong relationships with patients to seeing the ripple effect of their work beyond the clinic, he shares how to reframe burnout and rediscover gratitude for what makes this career so meaningful.
Quick AskIf this episode helps you reconnect with the "why" behind what you do, share it with another PT who might need the reminder—and tag @dannymattaPT so he can reshare! Let's help more clinicians rediscover pride and purpose in the profession.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs rediscover their purpose and gratitude for this profession.
Longevity, Lifestyle Medicine & the Next Evolution of Physical Therapy
In this episode, Doc Danny Matta explores the growing trend of longevity and lifestyle medicine in physical therapy. From proactive health to performance-based rehab, he explains why the best clinics of the future will focus less on pain treatment and more on helping people live long, high-performing, pain-free lives.
Quick AskIf this episode fires you up about the future of physical therapy, share it with another clinician who's ready to break free from the traditional model—and tag @dannymattaPT so he can reshare! Let's help more PTs step into their true potential as leaders in longevity and performance.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs lead the next generation of proactive healthcare.
Profit Growth Cycles: Navigating the Financial Growing Pains of a Cash Practice
In this episode, Doc Danny Matta breaks down the financial growing pains every clinic owner faces when scaling from a small subleased space to a full standalone practice. He explains how to manage cash flow, survive low-profit growth cycles, and make smart reinvestments that turn short-term sacrifice into long-term stability.
Quick AskIf this episode helps you think differently about your business finances, share it with a fellow PT who's growing their practice—and tag @dannymattaPT so he can reshare! Let's help more clinicians build profitable, sustainable businesses.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.
Stay Curious, Stay Strong: Longevity Lessons from a DC Clinic Tour
In this episode, Doc Danny Matta shares powerful lessons on longevity, curiosity, and self-care after visiting four PT-owned clinics in Washington, D.C. From a 60-year-old Pilates enthusiast who crushed him in class to a marathoner aiming to beat his 27-year-old PR, Danny reflects on what these experiences revealed about health, purpose, and the long game of entrepreneurship.
Quick AskIf this episode hits home, share it with a friend who's burning the candle at both ends—or post it to your Instagram stories and tag @dannymattaPT so he can reshare! Let's help more clinicians build healthy lives and businesses that last.
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.
No Money, No Mission: The Truth About Pricing Your Cash Practice
In this episode, Doc Danny Matta shares what he's seeing across dozens of clinics: most cash PT owners are undercharging—especially in high cost-of-living markets. He breaks down a four-clinic pricing test, why price ≠ local median income, and clear targets for sustainable margins so you can hire, retain talent, and keep your mission alive.
Quick AskHelp us reach our mission of adding $1B in cash-based services to physical therapy: share this episode with a clinician friend or post it to your Instagram stories and tag @dannymattaPT so he can reshare!
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.
Five-Star Clinic: Lessons from High-End Restaurants
In this episode, Doc Danny Matta unpacks what elite restaurants do differently—then maps those exact moves to cash-based PT. From the reservation experience to ambiance, "the menu," service, and checkout, learn how details create premium value, command higher rates, and generate more referrals.
Quick AskHelp us reach our mission of adding $1B in cash-based services to physical therapy: share this episode with a clinician friend or post it to your Instagram stories and tag @dannymattaPT so he can reshare!
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.
Speed to Lead: The $30K Mistake Killing Your Clinic Growth
In this episode, Doc Danny Matta breaks down one of the most overlooked profit leaks in cash-based practice ownership — slow lead follow-up. Learn how the average clinic loses tens of thousands each month from poor contact speed, and discover a simple system to fix it fast.
Quick AskHelp us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it on your Instagram stories — tag @dannymattaPT so he can reshare it!
Episode SummaryAbout the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.
Open Enrollment Reactivation: How Clinics Turn Past Patients into Six-Figure Months (with Jeremy Dupont)
In this episode, Doc Danny Matta sits down with Jeremy Dupont (founder of Patch) to break down the most reliable campaign in cash PT: Open Enrollment. They cover simple and advanced playbooks for reactivating past patients, the offers that convert (and why), how to mobilize your team, and what realistic results look like for a growing clinic.
Quick AskHelp us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it!
Episode SummaryAbout the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.
The Story Behind the Bottle: Why Your Clinic's Origin Story Matters
In this episode, Doc Danny Matta shares a powerful lesson about storytelling, sparked by a birthday gift—a 1985 bottle of wine with an incredible backstory. What started as a meaningful gesture turned into a masterclass on how stories give depth, emotion, and memorability to everything—from a bottle of wine to your physical therapy clinic.
Quick AskHelp us reach our goal of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it!
Episode SummaryAbout the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.
I Sold My Practice—Then Bought It Back: Why I Reinvested in Athlete's Potential
In this episode, Doc Danny Matta shares a major announcement: he and his wife have reinvested in Athlete's Potential, the cash-based physical therapy clinic they originally founded, grew, and sold three years ago. Danny explains why he decided to buy back in, what's changed since selling, and how this move aligns with PT Biz's broader mission of transforming private practice ownership in the profession.
Quick AskHelp us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it!
Episode SummaryAbout the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.
6x Your Ad ROI: The Power of Google Reviews for Cash Practices
In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing.
Quick AskHelp us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He'll reshare it!
Episode SummaryAbout the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.
Cash PT Trends 2025: What We Learned in Dallas + The New Industry Report
In this episode, Doc Danny Matta and Yves Gege unpack takeaways from their Dallas live event and preview PT Biz's new Cash PT Industry Report. They cover what's working now across pure cash, hybrid, and out-of-network models; why continuity and small-group training are surging; and how the talent market is shifting as more solo owners choose to join established cash clinics.
Quick AskHelp us move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it.
Episode SummaryAbout the Hosts: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz. Yves Gege—cash-practice owner and PT Biz co-founder focused on systems, leadership, and scaling.
How Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen
In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinics, the "feelings before logic" rule, and a practical script stack (frustration → "imagine if" → personal story → action) that turns talks into patients.
Quick AskHelp PT Biz move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it.
Episode SummaryAbout Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
How to Build Wealth as a Clinical Entrepreneur
In this episode, Doc Danny Matta breaks down how your clinic can be more than just a job replacement—it can be your wealth-building engine. He shares five steps learned from mentors, mistakes, and over a decade of running businesses, showing how to reinvest in your practice, avoid costly tax-driven schemes, and keep your wealth strategy simple and sustainable.
Quick AskIf you're finding value in the podcast, help us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it!
Episode SummaryAbout Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche
In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-part test to choose a niche that actually grows your business.
Quick AskLike the show? Share it with a clinician friend or on your IG stories and tag Danny—help PT Biz move closer to the goal of adding $1B in cash-based services to our profession.
Episode SummaryAbout Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
Why Clinic Directors Leave for Staff Roles in Cash-Based PT Clinics
In this solo episode, Doc Danny Matta dives into a surprising trend: why clinic directors in high-volume corporate practices are stepping away from leadership roles to take staff positions in cash-based clinics. Drawing from real conversations with clinicians, Danny outlines the trade-offs, hidden advantages, and how owners can use this to attract top talent.
Episode SummaryPT vs. Medical School: Lifestyle, Income, and the Business Path Few Consider
In this solo episode, Doc Danny Matta breaks down a classic fork-in-the-road question for students and career-changers: Should you pursue physical therapy school or medical school? Drawing on a candid lunch with a former intern (and on his own early dilemma), Danny compares lifestyle, income, loans, training length, and how entrepreneurship can change the math for PTs—without sacrificing family and health.
Episode Summary850 Episodes In: 8 Lessons That Actually Move Your Business
In this milestone episode, Doc Danny Matta reflects on 8+ years and 850 podcasts—what stuck, what changed, and what really matters if you want a durable, thriving cash-based PT business. From showing up consistently to building systems and recurring revenue, Danny lays out the playbook he wishes he had at the start.
Episode SummaryPrognosis Over Price: A Simple Hack to Boost Sales Conversions
In this episode, Doc Danny Matta unpacks one of the most common struggles in cash-based PT: helping staff (and owners) get comfortable with sales. Drawing from years of coaching, Danny shares a simple "prognosis-first" approach that removes the stress around money and makes closing plans of care natural and effective.
Episode Summary🚀 Two Variables That Separate 7-Figure PT Clinics From the Rest
In this solo episode, Doc Danny Matta breaks down data from PT Biz's industry report across 200+ clients. He reveals the two key factors that distinguish the biggest, most successful clinics from those still struggling to grow—and how you can apply them immediately to build a more profitable, scalable practice.
🎯 Episode SummaryThe 20% Rule: Health, Reputation & Real Growth for Your PT Clinic
In this solo episode, Doc Danny Matta shares a simple story with a big lesson: a 67-year-old foundation repair rep drops into a perfect squat and pops back up—proof that health is a choice and momentum. Danny connects this to how PTs can reach the 70% of people who aren't actively searching for help yet, using reputation, relationships, and clear asks—not just ads.
🎯 Episode SummaryBuilding Independence & Culture: Inside PHYT Collective with Ashley Speights
In this episode, Danny sits down with Ashley Speights, PT Biz coach and founder of PHYT Collective in Washington, D.C. Ashley shares how she built her 4,000 sq ft practice during the pandemic, structured a unique contractor-based collective model, and created a culture of independence, collaboration, and empowerment. They explore the realities of running a clinic in a high-cost city, setting compensation models that work, and why listening deeply to patients creates lifelong loyalty.
🎯 Topics CoveredFounded by Ashley Speights, PHYT Collective is a 4,000 sq ft hybrid-style practice in Washington, D.C. Built on independence, collaboration, and culture, the collective allows physical therapists to operate as contractors under one brand while retaining autonomy in how they serve patients. PHYT Collective combines community relationships, proactive patient care, and innovative business models to redefine what a modern PT clinic can be.
🧭 Final ThoughtScaling a clinic doesn't always mean building a traditional team structure. Ashley's story shows how independence, culture, and community can create a thriving model that empowers both clinicians and patients. If you're exploring new ways to grow your practice, this episode is full of practical insights and inspiration.
Why 10x-ing Your PT Business Might Be Easier Than 2x-ing It
Episode Highlights:
Resources Mentioned:
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Scaling Smart: Lessons from Building a Multi-Location Hybrid PT Clinic
In this episode, Danny interviews Chris Roble, a longtime friend, PT Biz coach, and founder of Physio Room, a hybrid model clinic with 4 locations in Colorado. They dive deep into the evolution of his business, how he's structured team incentives, front desk systems, and the mindset shifts that allowed him to scale without sacrificing culture or profitability.
🎯 Topics CoveredFounded by Chris Roble, Physio Room operates multiple hybrid clinics across Colorado with a focus on culture, autonomy, and scalable systems. Learn more at www.physioroomco.com
🧭 Final ThoughtIf you're serious about scaling your clinic, you need more than visits—you need systems, mindset, and culture. Chris shows how it's done in this must-listen conversation for growth-minded PTs.
How to Get More New Patients From Local Workshops
Most clinicians who run workshops don't know how to confidently position themselves—and as a result, they walk away with little to no new patients.
In this episode, we break down:
Enjoy the episode—and if you're ready to stop winging it and start seeing results, check out our free challenge or book a strategy call.
3 Important Cash-Based PT Trends in 2025
What's changing in the world of cash-based physical therapy? In this episode, Danny Mattei breaks down three emerging trends in 2025 that every clinician should know—whether you're just starting your practice or trying to scale past yourself. These shifts are reshaping the profession and will impact how you grow, hire, and stay profitable.
📈 The 3 TrendsThe landscape is better than ever for starting a cash-based clinic—but scaling is harder. The reward? Massive income potential and time freedom if you can push through. Know the trends. Prepare to lead. And build a real business, not just a side hustle.
The Speed Trap: Why Going Too Slow Is Costing Your Business
In this episode, Danny explains why momentum is everything in business—and how clinicians often sabotage their growth by going too slow. Using the analogy of riding a bike or snowboard, he breaks down how fear, hesitation, and "waiting for the right time" lead to instability and burnout, not safety.
🎯 Topics CoveredThe biggest risk isn't going too fast—it's moving too slow. Momentum brings clarity, opportunity, and control. If your growth feels wobbly, it might be time to pick up the pace.
The Debt Mindset Shift You Need to Scale Your Clinic
In this episode, Danny breaks down one of the most overlooked barriers to growth: fear of debt. He shares hard-earned lessons from building his own clinic and working with 1,000+ others—and explains why your mindset around borrowing can make or break your business as you grow past the lifestyle phase.
🎯 Topics CoveredIf you want to build a practice that gives you freedom—financial, time, and impact—you can't stay stuck in a debt-avoidant mindset. Learn to think like an investor. Borrow wisely. Grow faster. And build the business you were meant to run.
How to Use Imposter Syndrome as Fuel (Not a Roadblock)
In this episode, Danny shares how to turn imposter syndrome from a source of fear into a tool for personal growth. Whether you're starting a business, hiring a team, or simply trying to charge what you're worth, Danny breaks down how to reframe your doubt and use it to level up—again and again.
🎯 Topics CoveredImposter syndrome doesn't mean you're unqualified—it means you care. Use it as fuel to become the kind of leader, business owner, or clinician that no longer questions whether they belong. That's how you win—one stage at a time.
Why Your Customer Experience Is Killing Referrals (and How to Fix It)
In this episode, Doc Danny shares the three-step customer experience framework that drives more referrals, boosts retention, and builds a reputation that speaks for itself. Inspired by a recent emergency surgery experience with his son, Danny lays out exactly how clinics can elevate their communication and consistency—without spending a dime on marketing.
🎯 Topics CoveredMost clinics think great outcomes are enough. They're not. Patients remember how they were treated more than the treatment itself. Communication is free, but the ROI is massive. Start with clear expectations, deliver consistently, and follow up like it matters—because it does. Your clinic's reputation (and referrals) depend on it.
Clinician or CEO? The Mindset Shift You Must Make to Grow
In this episode, Danny shares the single most important mindset shift physical therapists must make if they want to build a scalable, impactful business. It's a brutally honest look at what it takes to transition from clinician to entrepreneur—and why trying to be world-class at both is a losing game.
🎯 Topics CoveredThe best clinicians don't always build the best clinics. To grow something great, you'll have to let go of old identities and embrace new ones. Becoming a business owner isn't abandoning your profession—it's expanding your potential. Make the shift, build the team, and step into the leader your clinic needs.
How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics
In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.
🎯 Topics CoveredSEO isn't dead—it's just changed. And if you own a physical therapy clinic, understanding local SEO is one of the highest ROI activities you can focus on in 2025. From optimizing your Google Business Profile to building real content for AI summaries, the steps are simple—but the impact is massive. Do the work now, and your clinic will be miles ahead while others are still catching up.
What's Your Clinic Actually Worth? Danny on Cash Practice Valuation & Exit Potential
In this episode, Danny shares what most clinicians never think about—how much their clinic is actually worth. From understanding owner's discretionary income to how investors evaluate a cash-based business, Danny explains why your clinic may be more valuable than you think—and how to start tracking its worth.
🎯 Topics CoveredIf you've been building your practice but haven't tracked its value, now is the time. Your clinic isn't just a place to treat patients—it's an asset with real financial worth. The earlier you understand how to grow that value, the better your long-term options become.
Rob Wilson on Self-Care, Emotional Intelligence, and the Real Cost of Burnout
In this episode, Danny sits down with Rob Wilson—coach, author, and founder of the Check Engine Light system—to dive into the often ignored but absolutely essential side of human performance: self-care, emotional regulation, and sustainability. Rob shares lessons from years of working with elite tactical and athletic populations, and how his new book offers a framework that applies to anyone looking to build health and resilience for the long haul.
🎯 Topics CoveredHelping people get out of pain is just the beginning. If you really want to create lasting impact—professionally and personally—you've got to go deeper. Rob's message is clear: self-care isn't soft, and emotional intelligence isn't optional. Whether you're working with SEALs or soccer moms, your ability to connect, listen, and lead is what makes you indispensable. Start there, and everything else gets easier.
Is It Worth It? Danny on Continuity, Value, and Recurring Revenue in Cash PT
In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming back—long after the "problem" is solved? Are you really worth $200/hour when you're no longer rehabbing an acute injury? Dan breaks down why ongoing care is not only valid, but vital for your patients and your business.
🎯 Topics CoveredIf you want to build a business that truly lasts, you can't just be a fixer—you need to be a guide. Patients want more than pain relief. They want clarity, connection, and someone who can help them perform for life. Continuity isn't optional—it's your best path to impact and income.
Inside the APTA: How Kyle Covington Sees the Future of Physical Therapy
In this episode, Doc Danny sits down with APTA President Dr. Kyle Covington for a candid conversation about the future of physical therapy. From navigating insurance and burnout to embracing AI and education reform, this episode covers the real challenges and massive opportunities facing the profession today. Whether you're a student, seasoned clinician, or clinic owner, this is a must-listen for anyone serious about the evolution of PT.
🎯 Topics CoveredPhysical therapy is changing—fast. But that's not a bad thing. Whether you're frustrated with insurance, curious about AI, or wondering how to make a bigger impact, the profession needs voices like yours to move forward. As Dr. Covington says, we're in our adolescence as a field—and what we do next will shape the future for decades.
The #1 Marketing Mistake Clinicians Make (And How to Fix It)
In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If you've ever felt like your content is falling flat, your ads aren't working, or your community doesn't "get" what you do—this is a must-listen. Danny explains how to identify your avatar, craft a message that resonates, and why this one step makes or breaks every marketing strategy—no matter the platform.
🎯 Topics CoveredIf your marketing isn't landing, it's not because you're bad at content. It's because your message isn't clear to the right person. Define your avatar, speak directly to them, and your entire strategy
The 3-Year & 5-Year Dilemmas: Burnout, Leadership & Long-Term Success
In this episode, Doc Danny and Yves Gege break down two critical turning points they see repeatedly in physical therapy careers and business ownership: the three-year clinician dilemma and the five-year business owner burnout. They also dive into systems, leadership, continuity programs, and financial clarity as key tools to break through these walls. If you've ever felt stuck or unsure of your next move—this is the episode to hear.
🎯 Topics CoveredWhether you're hitting the three-year "do I want to be a PT?" wall or the five-year "did I build myself a prison?" moment in business, the answer lies in systems, leadership, continuity, and clarity. Don't wing it. Learn the business side of things. And don't wait until burnout hits—build proactively. You've got options. You've got support. Just don't settle.
Breaking the $30K Plateau: Why Growth Stalls & How to Scale Smart
In this solo episode, Doc Danny dives into one of the most common pain points for cash-based and hybrid clinics: getting stuck between $20K–$30K/month in revenue. If you're hitting that ceiling and can't figure out how to break through, this episode unpacks the real reasons why—and what to do about it. From recurring services to team sales training, this is your roadmap out of the hardest growth phase in business.
🎯 Topics CoveredIf you're stuck in the $25K–$30K/month grind, it's not because you're not good at what you do. It's because you're playing the wrong game. Shift to long-term value, train your team to sell transformation, and you'll scale faster—and with less stress. This phase is hard, but it's also where real businesses are built.
AI, Accountability & The Future of Physical Therapy
In this episode, Doc Danny and Yves Gege break down how AI is already reshaping healthcare—and how performance-based PTs can stay ahead. From ambient scribe tools to the cultural shift toward longevity, the guys explore why burnout, low compliance, and insurance gridlock are pushing more clinicians to rethink everything. If you're serious about building a future-proof practice, this is essential listening.
🎯 Topics CoveredAI isn't coming—it's here. But for performance-based PTs who prioritiz
The Slow Death of Insurance-Based Clinics (And How to Future-Proof Yours)
In this episode, Danny explains why traditional insurance-based physical therapy clinics are slowly dying—and what you can do about it. He breaks down the rise of burnout, declining reimbursements, and increasing provider turnover, and why now more than ever, hybrid and cash-based models are the only sustainable path forward for most clinicians. Whether you're starting a clinic or trying to save one, this is a must-listen.
🎯 Topics CoveredThe old model is crumbling. If you want to protect your team, your time, and your income—you need to adapt. Niche down, lead with transparency, and deliver a world-class experience. That's how you thrive in today's healthcare environment.
How to Structure Your Week for Maximum Efficiency as a Clinic Owner
In this episode, Danny shares the weekly time-blocking strategy that helped him build and run a thriving cash-based PT clinic—without burning out. If you're running around reacting to your schedule instead of designing it, this is a must-listen. You'll learn how to create a focused, sustainable weekly plan to maximize productivity, protect your energy, and still make time for patients, staff, and yourself.
🎯 Topics CoveredIf you don't structure your week, your week will structure you—and that usually means chaos. By getting disciplined with your time and creating boundaries, you unlock the freedom, energy, and focus to grow your business while staying sane. You can't pour into others if you're running on empty.
Why UnitedHealth's Criminal Investigation Is Fueling the Cash Practice Movement
In this episode, Danny, founder of PT Biz, exposes the major criminal investigation into UnitedHealth and breaks down how their alleged Medicare Advantage fraud is creating the perfect storm for the rise of cash-based healthcare. With the Department of Justice involved and billions of taxpayer dollars at stake, this could be one of the biggest health insurance scandals of our time.
More importantly, Danny explains how this chaos is a massive opportunity for providers who want to ditch the insurance system and build profitable, transparent, patient-first practices outside the traditional model.
Topics CoveredThe system is broken—and people know it. With trust in insurance companies at an all-time low, more patients are seeking alternatives that put their health and dollars first. If you've ever considered going cash-based or out-of-network, there's never been a better time to start.
The #1 Killer of Cash Practices
In this episode, Danny breaks down the biggest threat facing cash-based and hybrid physical therapy practices today: shrinking net profit margins. With over 1,000 clinics supported through PT Biz, he's seeing more business owners getting squeezed by rising expenses, stagnant revenue per provider, and mounting fatigue.
Whether you're running a solo practice or leading a growing team, understanding and protecting your net profit is essential to long-term sustainability. Danny dives into the root issues and gives clear, actionable strategies to help you build a stronger, more resilient business—even in uncertain times.
Topics CoveredAre you trying to figure this all out on your own? It's a tough time to navigate solo. But with the right systems, mentorship, and support, you can protect your margins and come out ahead when the market stabilizes.
The $100K Per Year Clinical Formula
In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax income—with just 15 visits a week.
🎯 Key Takeaways: 1. The $100K Goal Is Common—and AchievableWhether you're just starting or looking to grow, PT Biz has programs to help: 👉 Visit PhysicalTherapyBiz.com 👉 Book a Free Discovery Call
🧠 Final ThoughtYou don't need a giant clinic or a massive team to make $100K+. You need a clear plan, low overhead, and consistent systems. The math works—if you work the model.
How to Travel for Free Using Credit Card Points
In this episode, Dr. Danny Matta shares how clinic owners can travel—sometimes internationally—for nearly free by leveraging the power of credit card points. Whether you're booking a snowboarding trip to Utah or sending your spouse to Europe, this guide will show you how to make it happen by using points you're already earning through everyday business expenses.
🎯 Key Takeaways: 1. Use Business Expenses to Rack Up PointsCheck out the full visual walkthrough of cards, transfers, and real-time examples on the PT Biz YouTube Channel.
🌍 Final ThoughtOwning a business is hard. Travel is one of the few luxuries that pays you back in memories. If you're paying for expenses anyway—why not earn free trips while you're at it?
How to Respond When a Patient Says, "I Just Want to Use My Insurance"
In this episode, Dr. Danny Matta breaks down one of the most common (and frustrating) objections in the cash-based PT world—when a patient says, "I want to use my insurance." Learn how to respond with confidence, empathy, and strategy.
🎯 Key Takeaways: 1. The Landscape Has ChangedDanny shares how a competitive triathlete left to use insurance, only to return after being handed a generic exercise sheet. That client went on to become one of their best long-term patients.
💡 Tips to Apply Today:Learn how to build a thriving cash-based clinic that doesn't rely on insurance: ✅ Visit PhysicalTherapyBiz.com ✅ Book a Free Discovery Call
Optimizing Your Cash PT Clinic Website with Jeremy Dupont
Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch)
🔎 Episode SummaryIn this episode, Danny sits down with Jeremy Dupont to break down what it really takes to build a high-performing website for your cash or hybrid physical therapy clinic. From converting site visitors to dominating local SEO, they unpack practical tactics to turn your digital presence into a patient-generating machine.
🔍 Key Topics Covered:The 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them)
In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, limit patient outcomes, and create headaches as you scale.
🔑 Key Takeaways"Say your price out loud—and if it doesn't make you slightly uncomfortable, it's probably too low."
🎯 Who This Episode Is ForPricing isn't just numbers—it's a growth strategy. Make the shift now and watch your revenue, retention, and referrals improve across the board.
These changes don't just boost your income—they improve your impact. Set your pricing with purpose, and scale with confidence.
The Clinician's Compass Part 3: Is the Home Run Practice the Big Swing You're Meant to Take?
In this final episode of the Clinician's Compass series, Doc Danny breaks down the most ambitious practice model of the three: the Home Run Practice. This model is built for growth-focused entrepreneurs who want to scale fast, build teams, dominate their market, and eventually create a business that could lead to a major exit.
🔑 Key Takeaways"The Home Run Practice is for the few willing to go all-in, lead big teams, and build something much bigger than themselves."
🎯 Who It's ForThe Lifestyle Practice. The Autopilot Practice. The Home Run Practice. They're all different races—but one of them is the right one for you.
This wraps up the 3-part series. If you haven't already, check out Part 1 on the Lifestyle Practice and Part 2 on the Autopilot Practice to decide which one best fits your goals.
The Clinician's Compass Part 2: Is the Autopilot Practice the Right Fit for You?
In this episode, Doc Danny continues his 3-part series based on his new book, The Clinician's Compass. This time, he explores the Autopilot Practice—the most popular model among PT Biz clients. It's built for clinicians who want time freedom, financial stability, and a business that can function (and grow) without them.
🔑 Key Takeaways"Your business should support your life—not become your life. The autopilot practice is about freedom and optionality."
🎯 Who It's ForWant help deciding if the Autopilot Practice is the right path for you?
Stay tuned for Part 3 of the series, where we dive into the Home Run Practice—designed for those who want to scale big and build a true empire.
The Clinician's Compass Part 1: Is a Lifestyle Practice Right for You?
In this episode, Doc Danny kicks off a 3-part series on his new book, The Clinician's Compass. This first installment focuses on the lifestyle practice—a business model built for clinicians who want more freedom, flexibility, and fulfillment without the pressure of scaling a large company.
🔑 Key Takeaways"Your business should create the life you want—not become your entire life. A lifestyle practice can give you freedom, but you've got to know the trade-offs."
🏃♀️ Is This the Right Race for You?Think of your practice model like choosing a race. Is it a 5K? A marathon? A sprint? In this book, Danny helps you decide which model—Lifestyle, Autopilot, or Home Run—best aligns with your vision.
🔥 In This Episode, You'll Learn:Stay tuned for the next episodes in the series as we dive into the Autopilot Practice and the Home Run Practice—two other powerful paths to building your ideal business and life.
Living With Intention: The 3-Month Exercise That Can Change Your Life
What would you do differently if you only had three months left to live? In this powerful solo episode, Doc Danny shares the mindset shift that changed the course of his career—and his life. It's not just about business strategy—it's about living with urgency, clarity, and purpose.
🔑 Key Takeaways"You might be climbing a mountain that doesn't even belong to you. Look around—maybe there's another one meant for you, but you're too busy proving something to notice."
🔥 Feeling Out of Alignment? Time to Wake UpIf you're ready to start building a life and business that actually aligns with you:
Funding Your PT Clinic Expansion: SBA Loans vs. Lines of Credit
Thinking about expanding your clinic but unsure how to finance it? In this episode, Doc Danny breaks down the two most common and effective ways to fund growth: lines of credit and SBA expansion loans.
🔑 Key TakeawaysNeed help figuring out your financing strategy?
Expansion doesn't have to be risky—if you understand the tools at your disposal. Listen in and get equipped to grow with confidence.
Why So Many Clinicians Are Going Cash-Based
Feeling stuck in the clinic grind? You're not alone.
In this heartfelt solo episode, Doc Danny explores the biggest shift in physical therapy today: why more clinicians than ever are going cash-based—and what's driving them to make the leap.
🔑 Key Takeaways:You're not crazy. You're seeing the path clearly. And the cash-based route might be the best decision you'll ever make.
💬 Ready to Explore What This Could Look Like for You?Thanks for tuning in. Until next time—stay curious, stay bold, and stay in control of your future.
5 Ways to Thrive During Economic Uncertainty
You don't need to panic when the economy shifts.
In this episode, Doc Danny breaks down how cash-based clinic owners can survive—and thrive—during uncertain times. He's been through this before, and what he shares is based on real data from hundreds of practices he works with every month.
🔑 Key Takeaways:Uncertainty doesn't have to mean instability. With the right strategy, this could be your best growth year yet.
You don't need a huge ad budget to fill your schedule.
In this episode, Doc Danny shares 7 totally free ways to start getting patients—fast. These tactics are perfect if you're in the early stages of your clinic, trying to get scrappy, or just moved to a new area. He breaks them down in under 7 minutes, with no fluff—just practical, actionable steps.
🔑 Key Takeaways:
✔️ Join Local Networking Groups – Whether it's a BNI, chamber of commerce, or local business meetup, get out there and talk to people. Build real relationships. Practice your pitch.
✔️ Post (and Engage) on Social Media – Consistency beats perfection. Create helpful content for your avatar and engage with others. Like, comment, share, and start meaningful conversations.
✔️ Run Local Education Events – Teach what you know. Workshops on squat form, running mechanics, injury prevention—whatever your niche is. It builds trust and authority fast.
✔️ Offer Injury Screens – Quick, 15-minute mobility or movement assessments after workshops or at community events are a great way to convert interested people into paying patients.
✔️ Be Part of the Community (Not Just a Salesperson) – Want to work with runners? Go run. Join clubs, attend events. Be a human first. Relationships > pitches.
✔️ Become a Go-To in Facebook Groups – Answer questions, share value, and be generous. Don't pitch. Let the DMs come to you by being genuinely helpful.
✔️ Ask for Referrals the Right Way – When your patients win, celebrate them—and ask if they know someone else you could help. Be direct, honest, and specific.
🧠 Pro Tip from Doc Danny:
"If you do the right work consistently, patients will come. The only way this doesn't work is if you quit too early."
🔥 Still Wearing Every Hat in Your Business?
✅ Use Clare AI to save 2–5 hours/week on notes and admin ✅ Join our free 5-Day Challenge to work smarter, not harder ✅ Book a free strategy call to build your personalized growth plan
When someone searches "physical therapy near me" or "PT for runners," does your clinic show up on Google's first page? If not, you're missing 80% of potential patients.
In this episode, Doc Danny breaks down 5 local SEO tactics that actually work—and best of all, they're totally free. He also shares how to get your time back using AI so you can actually implement these growth strategies instead of being buried in admin tasks.
🔑 Key Takeaways:
✔️ Google Business Page Is a Must – Claim it, optimize it with keywords (like "sports PT" or "ACL rehab"), post weekly, and add photos of your clinic and staff.
✔️ Get Reviews—Lots of Them – Social proof drives trust and rankings. Make it easy for patients to leave reviews when they're most excited about their progress.
✔️ Fix Your NAP – Make sure your Name, Address, and Phone number are consistent across Google, Yelp, Facebook, etc. Inconsistencies hurt rankings.
✔️ Create Location Pages – Build pages like "ACL Physical Therapy Atlanta" with keyword-rich copy, local terms, social proof, and your clinic address.
✔️ Write Local Blog Content – Great blogs like "Top 5 Running Trails in Atlanta (From a PT)" build authority, visibility, and trust over time.
🧠 Pro Tip:
"Time is your most valuable resource—stop wasting it on $5/hour tasks. Focus on high-leverage SEO work that brings in new patients."
🔥 Want to Grow Your SEO Without Burning Out?
✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan
In this episode, Doc Danny—founder of Physical Therapy Biz—shares the two non-negotiable traits you need to succeed in business and in life. They're not fancy strategies or marketing hacks. They're human qualities that, when developed together, create a powerful foundation for long-term success.
This isn't fluff. It's about building a practice—and a life—you can be proud of.
🔑 Key Takeaways:
✔️ Kindness Isn't Optional – You're probably already a kind person. That's why you got into PT. But kindness in business makes you magnetic. Keep it.
✔️ Resilience Is the Edge – Half of businesses fail in 5 years. Kindness alone won't save you. You need grit, courage, and the ability to get up after getting knocked down.
✔️ You Can Be Both – You don't have to choose between being tough and being good. You can be kind and resilient. That's what great leaders are.
✔️ Failure Is Part of the Game – Rejection, risk, tough conversations—entrepreneurship is full of fear. Success comes from doing it anyway.
✔️ This Is Personal Growth – Business is the best personal development tool on the planet. If you want to grow, it will force you to.
🧠 Pro Tip:
"Be kind. Be resilient. That's the combo that wins—at business, and at life."
🔥 Want to Develop the Skills That Actually Matter?
✅ Join our free 5-Day Challenge → physicaltherapybiz.com ✅ Book a free advisor call—get clarity on your next move ✅ Want a tool to help you grow faster? Try Clare AI → MeetClaire.ai
🎙️ In This Episode:
Doc Danny—founder of Physical Therapy Biz—explains why undercharging is quietly wrecking your cash-based clinic. Whether you're at $100 or $300 per session, this episode dives into how pricing isn't just about fairness—it's about survival, growth, and scale.
Most clinicians undervalue themselves. That mindset trickles into every part of the business—your perceived value, your margins, your ability to hire, and your exit plan. This episode gives you the blueprint to fix it.
🔑 Key Takeaways:
✔️ Price = Perceived Value – Your patients judge you the same way you judge a $100 lawyer vs. a $500 one. Higher price signals higher skill. Period.
✔️ Undercharging Kills Profit – You can't build margin at $100/session. Even if you're excellent, you'll be viewed as average—and struggle to grow.
✔️ Revenue Per Hour is the Lever – You need to hit $200/hour to scale sustainably. That unlocks better salaries, facilities, benefits, and marketing.
✔️ Small Team > Big Payroll – Three high-performing PTs paid well will outperform six underpriced ones—less chaos, better culture, more profit.
✔️ No Margin = No Scale – Want to sell your clinic or step back? You need mid-level leaders. That means profit. And that means pricing up.
✔️ You Control This – Unlike insurance-based clinics, you decide what you charge. Most people undervalue themselves. Don't be one of them.
🧠 Pro Tip:
"If you're world-class, charge like it. You're not just helping people feel better—you're giving them their life back."
🔥 Want to Price with Confidence and Scale the Right Way?
✅ Join our free 5-Day Challenge → physicaltherapybiz.com ✅ Book a free advisor call—get personalized pricing help ✅ Grab our book for proven tactics from 1,000+ clinics ✅ Looking to sell your value better? Try Clare AI → MeetClaire.ai
🎙️ In This Episode:
Doc Danny—founder of Physical Therapy Biz—breaks down how underpricing is silently killing your clinic's growth. Whether you're charging $100 or $300 per visit, this episode will change the way you think about pricing. It's not just about what's fair—it's about what actually works for your business and your patients.
This isn't theory. It's a blueprint for building a sustainable, profitable, and eventually scalable practice by charging what you're truly worth.
🔑 Key Takeaways:
✔️ Perceived Value Drives Decisions – Patients assume higher price = higher quality. That $500/hr lawyer vs. $100/hr? Same thing happens in PT. If you're great, charge like it.
✔️ Underpricing Hurts You – Charging $100/session makes you look mediocre, even if you're world-class. Worse, it kills your profit margin.
✔️ Revenue Per Provider = Leverage – Clinics should aim for $200+/hour. It unlocks the ability to pay more, hire better, and reduce overhead chaos.
✔️ Fewer Staff, More Profit – 3 highly paid, high-performing PTs can produce the same (or more) revenue than 6 underpriced ones—with less stress and better culture.
✔️ Low Pricing Blocks Scale – Want to step back or sell your practice one day? You'll need margin to hire mid-level leaders. That starts with pricing.
✔️ You Control This – Unlike insurance-based clinics, you can raise prices tomorrow. Most clinicians undervalue themselves—and it shows. Change that, and the rest follows.
🧠 Pro Tip:
"You're not just selling sessions—you're giving people their life back. Price accordingly."
🔥 Ready to Raise Your Rates and Grow with Confidence?
✅ Join our free 5-Day Challenge → physicaltherapybiz.com ✅ Book a free advisor call—get personalized help pricing your services ✅ Check out our book for real-world strategies from top-performing clinics
🚀 Want help selling your value? Try Clare AI free → MeetClaire.ai
🎙️ In This Episode:
Doc Danny—founder of Physical Therapy Biz—dives deep into price psychology and how it plays a pivotal role in your clinic's success. From movie rentals to plan of care commitments, this episode unpacks the subtle (but powerful) strategies that get patients to say "yes"—not just to treatment, but to the right kind of treatment.
Learn how to set up pricing that improves patient outcomes, increases revenue, and gives you the consistency you need to grow—all without being pushy or gimmicky.
🔑 Key Takeaways:
✔️ Price Anchoring Works – That $279 single-visit rate? It's not about volume—it's about value perception. It sets the stage for your plans of care to look like a steal.
✔️ Use Simple Psychology – A $1 difference turned a movie rental into a purchase. That same principle nudges patients toward committing to the care they actually need.
✔️ Prevent the Drop-Off Cliff – Most single-visit patients vanish around visit 3. Plans of care fix that by locking in long-term accountability and better outcomes.
✔️ Structure for Compliance – Make the best choice the obvious one. When the visual layout clearly favors 10 or 20 visits, commitment becomes the path of least resistance.
✔️ Revenue Stability = Clinical Freedom – Upfront plans mean fewer new patients needed, more predictable cash flow, and space to actually treat instead of chase volume.
✔️ Tailor to Your Niche – ACL post-ops and active adults aren't the same. Build a pricing structure around the outcomes your specific clientele need—whether it's 10 visits or 9 months.
🧠 Pro Tip:
"Don't just think about what's fair. Think about what's effective—for the patient and the business. If a longer plan gets a better result, price to lead them there."
🔥 Want to Master the Art of Selling Plans of Care?
✅ Take the free 5-Day Challenge → physicaltherapybiz.com ✅ Need help structuring your pricing? Book a free advisor call ✅ Grab the book and see how top clinics sell without being salesy
🚀 Try Clare AI for free → MeetClaire.ai
🎙️ In This Episode:
Doc Danny—founder of Physical Therapy Biz—dives into price psychology and how to leverage it inside your practice to drive commitment, improve outcomes, and increase revenue. Spoiler: This isn't just about charging more—it's about structuring your pricing so patients actually do what's best for them (and for your business).
He breaks down real-world pricing strategies he sees across high-performing clinics and how something as simple as a $1 movie rental vs. purchase can completely shift behavior.
Whether you're building your first price sheet or tweaking an existing one, this episode is a blueprint for better conversions and clearer decision-making.
🔑 Key Takeaways:
✔️ Price Anchoring Matters – Your single-visit rate isn't there to be popular. It's there to make your plans of care look like a no-brainer. High anchor = higher perceived value.
✔️ Make the Right Choice Obvious – When you layout your pricing, people should instantly see the value in committing. Ex: $279 single vs. $2,200 for 10 ($220/visit) vs. $4,000 for 20 ($200/visit).
✔️ Avoid the Drop-Off Cliff – Most patients who pay visit-by-visit drop off around session 3—right when pain subsides. That's where outcomes (and referrals) die. Commitment fixes that.
✔️ Get Paid to Plan – When patients commit upfront, you get predictability, higher revenue, and a roadmap to the real results they want. Everyone wins.
✔️ Know Your Overhead – Pricing isn't copy-paste. It needs to reflect your numbers—your rent, staff, location, and cost per session. Don't guess—know.
✔️ Design for Their Success – Pricing should drive the outcome that's best for the patient. If that's 10–20 visits over time, your structure should gently guide them there.
🧠 Pro Tip:
"If someone's in your office, they already want help. Your job is to make the next step so clear and valuable that not committing feels like the wrong choice."
🔥 Want to Get Better at Selling Plans of Care?
✅ Take the free 5-Day Challenge → physicaltherapybiz.com ✅ Want feedback on your pricing sheet? Book a free advisor call. ✅ Grab the book and learn how the best clinics sell without being salesy.
🚀 Try Clare AI for free → MeetClaire.ai
In this episode, Doc Danny—founder of Physical Therapy Biz—lays out the scrappy, step-by-step blueprint he'd follow if he had to start a cash-based clinic from scratch in 2025. No big budget, no fancy space—just hustle, clarity, and a game plan that works.
Whether you're still working PRN or ready to jump all in, this episode is a masterclass in starting lean, gaining momentum, and going full-time fast.
🔑 Key Takeaways:
✔️ Get a Job You Don't Love (On Purpose) – Choose flexible, high-paying side work like home health or hospital PRN. Why? More time, less conflict of interest, and more fire to grow your practice.
✔️ Pick a Niche You Actually Belong In – Don't chase a niche because it sounds profitable. Start with the community you're already a part of—runners, lifters, climbers, whatever. You need street cred.
✔️ Start Cheap and Local – Sublease a space near your niche. Think back office at a running store or gym. Don't overthink aesthetics—just get started and build from there.
✔️ Teach First, Sell Later – Deliver value through workshops and Facebook groups. Empower people with knowledge, and watch how fast the word spreads—even from folks who never book a session.
✔️ Be Generous on Social – Engage with local micro-influencers. Comment, share, support. Build digital rapport before asking for anything. Reciprocity wins over time.
✔️ Know Your Numbers and Jump Sooner – Don't hang on to that part-time job forever. Most clinicians wait too long out of fear. Once you can replace your income with 25–30 visits/month, it's time to go all in.
🧠 Pro Tip: Task-switching burns energy and slows growth. When you go full-time, you not only get hours back—you get mental clarity that helps your business take off.
💬 "There's a difference between fear and danger. Fear is starting your business. Danger is picking up a rattlesnake."
🔥 Ready to go from side hustle to full-time? ✅ Take the free 5-Day Challenge → physicaltherapybiz.com ✅ Want guidance from an advisor? Book a free call today. ✅ Download the book and start mapping your plan now.
🚀 Try Clare AI for free → MeetClaire.ai
In this episode, Doc Danny—founder of Physical Therapy Biz—dives into one of the most underutilized yet powerful tools for clinic growth: referrals. If you're hoping referrals just show up without a system in place, you're leaving serious money and momentum on the table.
Damon breaks down exactly how to generate consistent, high-quality referrals by optimizing the client experience and building a simple, scalable strategy to drive word-of-mouth growth.
🔑 Key Takeaways:
✔️ Deliver Results and Experience – Outcomes matter, but the feeling patients walk away with matters just as much. If they're not talking about you, one of those two is broken.
✔️ Ask the Right Way at the Right Time – Don't wait. Prompt your clients for referrals during emotional highs—after a breakthrough or big milestone.
✔️ Make It Easy (and Worth It) – A simple, win-win referral program can snowball your client base. Offer a free eval for their friend, and a free visit for them if it turns into a plan of care.
📈 The best clinics don't hope for referrals—they engineer them. Build a flywheel that grows your business month after month by asking, delivering, and rewarding.
💬 "You feel awkward asking for referrals? You know what's worse? A business that doesn't grow."
🔥 Want to implement this system? We help you dial in your sales, marketing, referrals, and ops—so you grow faster and work less.
🗓️ Book a free strategy call: physicaltherapybiz.com
🚀 Try Clare AI for free → MeetClaire.ai
In this tactical episode, Doc Danny breaks down the three key drop-off points in your clinic that are quietly crushing your growth. If you've been focused only on plan of care conversion, you're missing the bigger picture—and leaving thousands on the table. Danny walks through the full client journey and shows you exactly how to tighten up your systems to increase revenue, boost patient outcomes, and build long-term continuity.
🔑 Key Takeaways:
✔️ Conversion – Get clear on the real reason they're in your office, not just the pain. ✔️ Completion – Symptom relief ≠ the end. Educate clients early on why they must finish. ✔️ Continuity – Give them a path to stay strong, mobile, and pain-free for life—and build predictable monthly revenue for you.
🎯 Whether it's manual therapy, remote coaching, or small group training—you need something people can ascend into after their plan of care.
🧠 "Amateurs focus on the front end. Pros track the whole system." Which clinic do you want to be—the one with 12 continuity clients or 36?
💡 Inspired by this episode? Share it with a fellow clinician and leave a review to spread the message.
🔹 Want help improving these systems? Book a free strategy call: physicaltherapybiz.com
🚀 Try Clare AI for free → MeetClaire.ai
In this episode, Doc Danny shares a powerful story from the early days of his clinic that completely changed how he views client care. After proudly boasting about his low visit average, a 50-year-old marathoner sat him down and explained exactly why she wanted ongoing care—and how he was missing the bigger picture.
🔑 Key Takeaways:
✔️ Stop chasing the lowest visit average – You're not winning by rushing clients out the door. ✔️ People want a guide – Especially when they have big physical goals. Be that person. ✔️ Ask better questions – "What do you want to do now that you're out of pain?" can change lives. ✔️ Performance care = recurring revenue – And happier clients who stick around. ✔️ Don't wait to learn the hard way – Build this into your process from day one.
🎯 Whether it's helping someone run a marathon in all 50 states, row across the Atlantic, or hike across Ireland—your business can be a launchpad for big dreams.
💡 Inspired by this? Share it with a fellow clinician and leave a review to spread the message.
🔹 Ready to build a practice that helps people beyond pain? Book a strategy call: physicaltherapybiz.com
🚀 Try Clare AI for free → MeetClaire.ai
In this powerful episode, Doc Danny reflects on his journey from military PT to business owner, sharing the 10 most important lessons he's learned since starting his first clinic a decade ago. Whether you're just launching or years into your practice, this episode will hit home.
🔑 Key Takeaways:✔️ Comparison is the thief of joy – Focus on your path, not someone else's curated highlight reel. ✔️ Progress > Perfection – You don't need the whole roadmap. Just know your direction and move forward. ✔️ Your kids don't care how much money you make – They care if you're there. Time and presence matter more than income. ✔️ Take care of your health – You're your greatest asset. Don't sacrifice your physical or emotional well-being for the grind. ✔️ Wolves don't concern themselves with the opinions of sheep – Stop letting fear of judgment hold you back from taking big swings. ✔️ Delay gratification early on – Live below your means to build a strong financial foundation and reinvest in your business. ✔️ But don't wait forever – Experiences matter. Use money to create memories with people you love now. ✔️ Cash flow is king – High revenue doesn't mean success. Profit and cash in your pocket are what allow freedom. ✔️ Recurring revenue = freedom – Build a model where clients stick around. Predictability lowers stress and improves growth. ✔️ Live a full life, not just a profitable one – Success isn't just revenue; it's health, relationships, impact, and freedom.
🎁 Danny's 40th birthday lesson? Time is limited. Use your business as a tool to create a life you love—with the people who matter most.
💡 Inspired by this episode? Share it with a friend and leave a 5-star review to help more clinicians live life on their terms.
🔹 Want help designing your ideal business and life? Book a free strategy call at physicaltherapybiz.com
🚀 Try Clare AI for free → MeetClaire.ai
🎙️ In this episode, Doc Danny breaks down why the first phone call can make or break your practice's success. Whether you're handling these calls yourself or training a front desk team, how you communicate matters.
Key Takeaways:✔ Sell the destination, not the journey – Patients care about getting back to their life, not clinical features. ✔ Founders convert better – Clinic owners typically convert 80-90% of calls, while staff convert around 60-70%. ✔ Price sensitivity drops when trust increases – Understanding why a patient wants care improves compliance and willingness to pay. ✔ Train your team – If handing off calls, role-play, share patient success stories, and teach them how to ask the right questions.
💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT! 🚀
🔹 Try Clare AI for free → MeetClaire.ai
👉 Want to improve patient conversions? Book a free strategy call at physicaltherapybiz.com and learn how to optimize your sales process!
🎙️ In this episode, Doc Danny shares his journey from military physical therapist to building a thriving cash-based practice and ultimately helping over 1,000 clinicians start, grow, and scale their own businesses. He breaks down the key lessons, the hard pivots, and the mindset shifts that took him from clinician to business owner to educator.
Key Takeaways:✔ Military Training & Autonomy – How working as a brigade PT shaped his performance-first approach. ✔ The Cash-Based Pivot – Why he left the Army and launched a cash practice while teaching for The Ready State. ✔ From Side Hustle to Full-Time Success – How his clinic outgrew his expectations and became the foundation for PT Biz. ✔ Helping Clinicians Scale – The origins of PT Biz, the Cash-Based Field Manual, and why over 250 clinics work with his team today. ✔ Your Business Growth Bottleneck – Why becoming a better business owner is the key to scaling your impact and income.
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🔹 Try Clare AI for free → MeetClaire.ai
👉 Want to grow your cash-based practice faster? Book a free strategy call with our team at physicaltherapybiz.com and find out how we can help!
In this episode, Doc Danny breaks down a proven strategy to add $50K+ in recurring revenue to your clinic—without chasing new patients every month. By implementing small group training, you can create consistent income, improve patient retention, and maximize your existing space.
Key Takeaways: ✔ Small group training is the easiest way to add predictable revenue while keeping past patients engaged. ✔ A simple two-day-per-week program with just 12 participants at $400/month generates $57K/year. ✔ Retention is high—patients stick around for years, creating stability for your clinic. ✔ This model helps offset rent & overhead costs while allowing clinicians to coach in a new, engaging way.
💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT! 🚀 🔹 Try Clare AI for free → MeetClaire.ai
👉 Want to implement this strategy in your practice? Visit physicaltherapybiz.com to book a call with our team and see how we can help!
In this episode, Doc Danny recaps the most impactful PT Biz Mastermind event yet—held at Truist Park in Atlanta. With over 200 clinic owners from across the country, this event revealed key trends shaping the future of physical therapy business.
Key Takeaways:✔ Cash-based PT clinics are scaling bigger than ever, with real exit strategies becoming more common. ✔ AI isn't replacing PTs—but it's eliminating time-wasting tasks like documentation. Check out meetclaire.ai for a glimpse into the future. ✔ Economic uncertainty is real, and small businesses need to adapt. Learn how to position your clinic for stability and growth. ✔ The power of in-person connection—entrepreneurship is lonely, but the right community helps you grow faster and stay motivated.
Resources Mentioned:🔹 Visit PhysicalTherapyBiz.com to learn how to scale your PT practice 🔹 Try Clare AI for free → MeetClaire.ai 🔹 Book a Free Business Audit Call → Schedule Here
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In this episode, Doc Danny reveals a key metric that separates slow-growing clinics from thriving ones—continuity visits. If your new hires are struggling to fill their schedules, you're likely missing a recurring revenue strategy that builds sustainable patient flow. Learn how to get 50-60% of your visits from returning patients and scale your clinic faster.
Key Takeaways:✔ Clinics with 50-60% continuity visits grow 3-4x faster ✔ Tracking & improving recurring visits reduces reliance on new patients ✔ Every patient you retain helps fill your next hire's schedule faster ✔ If you're only seeing patients 3x on average, you're working too hard to stay afloat ✔ Stop the "eat what you kill" model & create long-term stability
Resources Mentioned:🔹 Visit PhysicalTherapyBiz.com to learn how to scale your PT practice 🔹 Join the PT Entrepreneur Facebook Group → Click Here 🔹 Book a Free Business Assessment → Schedule Here
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In this episode, Doc Danny shares the ultimate playbook for staff retention in your PT clinic. High turnover slows growth, disrupts culture, and creates a frustrating cycle of hiring and training. Learn how to keep your team happy, engaged, and committed by structuring better pay, benefits, culture, and growth opportunities.
Key Takeaways:✔ Turnover happens—but you can minimize unnecessary losses ✔ Pay stability > risky performance-based structures ✔ Healthcare is the #1 benefit employees value most ✔ A strong culture makes people want to stay & recruits top talent ✔ Growth opportunities keep high-performers engaged
Resources Mentioned:🔹 Visit PhysicalTherapyBiz.com to learn how to grow your PT practice 🔹 Join the PT Entrepreneur Facebook Group → Click Here 🔹 Book a Free Call with Our Team → Schedule Here
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In this episode, Doc Danny breaks down a simple but powerful way to increase engagement and build a stronger brand on social media—sharing behind-the-scenes content. Most clinic owners underestimate how interesting their daily work is to others. From dry needling, corrective exercises, and mobilizations to patient sessions, these posts help potential clients connect with your brand and build trust before ever booking an appointment.
Key Takeaways:✔ People love behind-the-scenes content—it builds curiosity and engagement ✔ What feels routine to you is fascinating to others—document, don't create ✔ Posting clinic moments on IG Stories & Reels is easy and boosts visibility ✔ Avoid overthinking content—just film what you're already doing ✔ Patient trust builds over time—small posts lead to bigger commitments
Resources Mentioned:🔹 Visit PhysicalTherapyBiz.com to learn how to grow your PT practice 🔹 Join the PT Entrepreneur Facebook Group → Click Here 🔹 Book a Free Call with Our Team → Schedule Here
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In this episode, Doc Danny breaks down the latest trends in cash-based and hybrid physical therapy practices and why these models are thriving in 2025. From patient spending behavior to economic factors like inflation and interest rates, he highlights what clinic owners need to know to stay profitable and scale successfully this year.
Key Takeaways:✔ Cash & hybrid PT clinics are growing, not slowing—patient spending remains strong ✔ Hiring is the biggest challenge for growing clinics, not lack of patients ✔ High deductibles & co-pays drive patients to cash-based providers ✔ Inflation, interest rates & tariffs affect the economy, but PT clinics remain stable ✔ AI will automate admin tasks, but hands-on PT remains in demand ✔ A strong brand, niche focus & customer experience are key to growth ✔ Prevention & performance services drive recurring revenue and clinic stability
Resources Mentioned:🔹 Visit PhysicalTherapyBiz.com to learn more about scaling your cash-based practice. 🔹 Book a Discovery Call: Schedule Here 🔹 Join our free PT Entrepreneur Facebook Group: Click Here
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In this episode, Doc Danny breaks down the key considerations when expanding your physical therapy clinic, from negotiating tenant improvements (TI) to managing build-out costs. With commercial real estate shifting, clinic owners have more leverage than ever, making it a prime time to secure better lease terms. He discusses two main approaches to expansion: letting the landlord handle the build-out or negotiating lower rent to complete the renovations yourself.
Key Takeaways:✔ Why PT clinic owners have stronger negotiation power in today's market ✔ Understanding tenant improvement (TI) allowances and how to leverage them ✔ The pros and cons of letting the landlord handle the build-out vs. doing it yourself ✔ How negotiating rent reductions in place of TI can save long-term costs ✔ Common lease mistakes that can cost you thousands ✔ Why working with a commercial realtor and attorney is crucial for lease agreements ✔ How PT Biz helps clinic owners avoid costly build-out mistakes
Resources Mentioned:🔹 Visit PhysicalTherapyBiz.com to learn more about scaling your practice and negotiating better lease terms. 🔹 Book a Discovery Call: Schedule Here 🔹 Join our free PT Entrepreneur Facebook Group: Click Here
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In this episode, Doc Danny tackles an often-overlooked challenge in running a business—the impact of stress and anxiety on mental health. Starting and growing a clinic comes with financial insecurity, long hours, and constant uncertainty, which can take a toll on both personal and professional well-being. He shares insights on how to navigate the emotional ups and downs of entrepreneurship while maintaining strong relationships and avoiding burnout.
Key Takeaways:✔ The emotional toll of running a business and how financial uncertainty affects mental health ✔ Why balancing clinical and business skills can be overwhelming—and how to manage it ✔ The challenges of task-switching between clinician, business owner, and leader ✔ How business stress can spill into personal life and impact relationships ✔ The importance of having a mentor to provide clarity and reduce anxiety ✔ Why business mentorship is crucial for long-term success and peace of mind ✔ How defining your business goals (lifestyle, scalable, or sellable) can bring clarity and reduce stress ✔ The role of therapy or a support group in managing stress effectively
Resources Mentioned:🔹 Visit PhysicalTherapyBiz.com to learn more about scaling your practice and getting business mentorship. 🔹 Join our PT Biz Mastermind—A business mentorship group helping PTs start and scale successful cash-based practices. 🔹 Schedule a Discovery Call: Book here 🔹 Join our free PT Entrepreneur Facebook Group: facebook.com/groups/ptentrepreneur
In this episode, Doc Danny explores a growing trend in the physical therapy industry—the rise of hybrid clinics. More insurance-based practices are looking to decrease dependency on insurance or transition fully to cash-based models. He breaks down why this shift is happening, the challenges with low-reimbursing contracts, and how adding cash-based recurring services can stabilize revenue and improve business sustainability.
Key Takeaways: ✔ Why more insurance-based clinics are struggling with reimbursement rates ✔ How hybrid models create a more stable and profitable business ✔ The importance of recurring revenue to reduce financial turbulence ✔ Why deductibles and patient behavior are leveling the playing field for cash-based services ✔ How to strategically phase out low-paying insurance contracts while adding cash services
Resources Mentioned:
Join our 5-Day Challenge at physicaltherapybiz.com/challenge
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In this episode, Doc Danny sits down with Courtney Morse, owner of Natural Wellness Physical Therapy in Wichita, Kansas, and PT Biz's new head coach. They dive into Courtney's transition from running a successful cash-based practice to coaching full-time, all while maintaining his business. The conversation covers the evolution of mentorship, the dynamics of working with a spouse, and the key lessons Courtney has learned about leadership, business growth, and overcoming fear of failure.
Key Takeaways:
Resources Mentioned:
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In this episode, Dr. Danny explores the art of negotiation, focusing on the importance of understanding different perspectives. Drawing from his experience mediating business partner conflicts, he shares key insights on avoiding myopic thinking, identifying motivations, and creating win-win outcomes. Dr. Danny emphasizes the value of zooming out, considering the "why" behind differing viewpoints, and the critical role this plays in both business decisions and personal relationships. He also discusses common pitfalls, like rushing into new ventures without fully understanding the business model, and why avoiding bad decisions is as crucial as making good ones.
Key Takeaways:
Resources Mentioned:
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In this episode of the PT Entrepreneur Podcast, Doc Danny dives into the marketing genius behind Coca-Cola. While he's not a soda drinker, his visit to the World of Coca-Cola in Atlanta revealed the power of branding, storytelling, and emotional marketing. He breaks down Coca-Cola's strategic moves—like free drink coupons, iconic bottle design, and emotional advertising—and how PTs can apply these lessons to build a recognizable and lasting brand. Tune in to learn how to craft a brand identity that resonates, builds loyalty, and stands out from the competition.
Resources Mentioned:
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Doc Danny shares strategies for effective goal-setting and tracking. Learn how to stay intentional, review progress regularly, and adjust goals to ensure success in business, health, and personal life. Don't just set goals—achieve them by checking in and staying on track.
Resources Mentioned:
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In this episode of The PT Entrepreneur Podcast, Dr. Danny dives deep into the relationship between time and money, breaking down how understanding their value can transform your business and life. He discusses:
Resources Mentioned:
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In this episode, Dr. Danny breaks down the key benefits clinic owners should consider offering to attract and retain top talent. He discusses:
Learn how providing meaningful benefits can create a happier, more engaged team and positively impact your clinic's growth.
In this episode, Doc Danny dives into email marketing strategies that can drive consistent patient growth. Learn the key email types to use in your clinic, including:
Resources Mentioned:
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In this episode of the PT Entrepreneur Podcast, Dr. Danny explains why staff turnover is a natural and healthy part of business growth. He covers:
Turnover isn't a failure—it's an opportunity to refine your team and align with your vision. Tune in to learn how to navigate it effectively.
Resources: Visit PhysicalTherapyBiz.com for free resources and business growth strategies.
In this episode of the PT Entrepreneur Podcast, Dr. Danny dives into the challenges and common pitfalls of scaling a cash-based or hybrid clinic. He highlights the three biggest obstacles clinic owners face when growing beyond themselves:
If you're considering scaling your practice or want insights to avoid costly mistakes, this episode provides valuable guidance.
Resources Mentioned:
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In this episode of the PT Entrepreneur Podcast, Doc Danny tackles the fear of making your first hire. Learn how to calculate the break-even point for a new employee, strategies for building their schedule, and how to overcome the anxiety of salary burdens. Whether you're hiring part-time or full-time, this episode provides actionable insights to help you grow your team and business with confidence.
Key Takeaways:
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In this episode, Doc Danny explores a compelling New York Times article, "You Don't Have to Be Injured to Benefit from Physical Therapy." He discusses the evolving role of physical therapists as proactive health and wellness providers, why the Swiss Army knife analogy fits the profession, and how clinics can position themselves to meet the growing demand for long-term, holistic care. Tune in to learn how to build lifelong patient relationships and the future of PT in a proactive healthcare landscape.
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In this New Year episode of the PT Entrepreneur Podcast, Dr. Danny emphasizes the power of intentional business planning. While acknowledging that no plan is ever perfect, he highlights how simply sitting down to reflect on your goals, areas of improvement, and priorities can set you apart from most business owners. Danny explains the difference between reactive busywork and intentional progress, encouraging listeners to focus on forward momentum—even if their plans aren't flawless.
Key Takeaways:
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Doc Danny kicks off the new year with a powerful exercise to audit your business from a 30,000-foot view. He breaks down three core areas—Marketing & Brand, Sales, and Product (Customer Experience & Outcomes)—to help you identify gaps and optimize your practice.
Key takeaways include:
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In this episode of the PT Entrepreneur Podcast, Doc Danny explores the concept of compounding—both financially and through delayed gratification in business. He shares personal experiences of maintaining a modest lifestyle while reinvesting into his business, leading to significant growth and stability. Danny breaks down common mistakes entrepreneurs make when scaling their lifestyle too quickly and offers actionable advice to leverage patience and reinvestment for long-term success.
Key Takeaways:
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In this episode of the PT Entrepreneur Podcast, Doc Danny is joined by his business partner, Jerred Moon, to discuss the power of intentional planning in both personal and professional life. Jerred shares his approach to goal-setting, focusing on data-driven decisions and the importance of process goals over outcomes.
The duo explores the balance between family, business, and personal growth, highlighting their frameworks like the Four F's and practical tips for planning. They also dive into what makes a great business partnership, including complementary skillsets, shared values, and mutual trust, offering insights for those considering collaboration.
Whether you're refining your goals for the new year or exploring a business partnership, this episode provides actionable strategies for growth and alignment.
Highlights:
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In this episode of the PT Entrepreneur Podcast, Doc Danny explores the growing role of AI in business and how it can benefit physical therapy practices. He shares insights from conversations with AI developers and clinic owners, discussing the potential of AI to streamline administrative tasks, improve efficiency, and increase profitability.
Key topics include:
Whether you're hesitant about AI or eager to leverage it in your practice, this episode offers valuable perspectives on staying competitive in a tech-driven world.
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In this episode of the PT Entrepreneur Podcast, Doc Danny and Yves Gege tackle the challenges of managing a cash-based physical therapy practice during the slower holiday season. They share actionable strategies to reframe December as an opportunity for growth rather than a time of stress.
Key topics include:
Whether you're navigating your first holiday season as a business owner or looking for ways to optimize your slower months, this episode is packed with practical insights to help you stay on track and finish the year strong.
🎄 Bonus: Doc Danny and Yves share their favorite holiday movies and how they bring joy to the season!
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In this episode of the PT Entrepreneur Podcast, Doc Danny shares why hosting a Christmas party for your clinic is essential for building a strong team culture. He recounts memorable experiences from his own practice, including giving creative Christmas bonuses, and explains how these events create camaraderie, improve staff retention, and allow you to celebrate your team's hard work.
Learn how small gestures like a thoughtful party or a cash bonus can make a big impact, both for your staff and your own sense of accomplishment as a business owner.
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In this reflective episode of the PT Entrepreneur Podcast, Doc Danny shares his biggest takeaways from 2024. From mastering the essential skills of sales, marketing, finance, and leadership, to leveraging AI and perfecting your product, he provides practical insights for growing a successful business.
He also highlights the importance of being present, focusing on what truly matters, and living with urgency. Whether you're starting or scaling your practice, this episode offers lessons to inspire both personal and professional growth.
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In this episode of the PT Entrepreneur Podcast, Dr. Danny dives into one of the most critical business metrics for your clinic: the average visit rate. He explains why accurately calculating this metric is essential for building fair and sustainable compensation models and maintaining a healthy, profitable business.
Dr. Danny breaks down common mistakes when calculating average visit rates, especially when packages or discounts are involved, and shares a step-by-step method to ensure your data is accurate. By manually reviewing the revenue per session over the past two months, you'll gain a clear picture of your clinic's financial performance and avoid costly errors in decision-making.
Get tactical insights to fine-tune your clinic's metrics, ensure fair staff compensation, and set your business up for long-term success.
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In this episode, Doc Danny sits down with Jeremy Dupont, owner of Patch and former clinic owner, to discuss how he built and sold a successful cash-based clinic in just three years. They explore the key steps to creating a sellable business, including building a strong brand, implementing scalable systems, and leveraging marketing strategies. Jeremy shares insights on his transition from clinician to entrepreneur, the challenges of scaling, and what made his clinic attractive to buyers.
Key Takeaways:
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In this special Thanksgiving episode, Doc Danny reflects on the importance of gratitude, presence, and perspective in both life and business. He shares personal insights about balancing ambition with being present for loved ones, the value of appreciating how far you've come, and the joy of making a positive impact on others—even in small ways. Tune in to be reminded that while business is a meaningful pursuit, it's not the only thing that matters. Take the time to celebrate progress, cherish your relationships, and live generously.
Key Takeaways:
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In this episode, Dr. Danny chats with Dr. Ariel Edwards, co-founder of Fixxed Studios, about her journey to build a cash-based PT practice with a unique approach. They discuss how Ariel partnered with a business-savvy gym owner to launch Fixxed, blending business and clinical skills, and their innovative services like dry needling and dynamic cupping. Ariel also dives into their decision to franchise, the challenges they've faced, and their vision to expand Fixxed nationwide while offering PTs a new career path.
Key Topics:
Learn more about Fixxed Studios at fixxedstudios.com or on Instagram @fixxedstudios.
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In this episode, Dr. Danny dives into the benefits of transitioning part-time staff to full-time roles and why it's crucial for long-term business growth. He explores the challenges of part-time attention, the cost of switching focus, and how investing in full-time employees leads to better buy-in, stronger culture, and greater output. Dr. Danny also shares insights on overcoming the fear of hiring full-time staff and why taking a calculated risk can transform your business.
Key Takeaways:
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In this episode, Doc Danny recaps the first-ever PT Biz Coach Retreat, held in Charleston, SC. This retreat brought together PT Biz coaches, all active clinic owners, to share insights, build connections, and recharge. Danny reflects on the key takeaways from the event, including:
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In this episode of the PT Entrepreneur Podcast, Doc Danny discusses the importance of choosing the right business partner, comparing it to a business marriage—difficult to unravel if it goes wrong. He points out common issues, such as partners having similar skill sets, leading to operational gaps and frustrations. Doc Danny stresses the value of complementary roles: a visionary to drive growth and an integrator to manage daily operations. He advises aligning on long-term goals and recommends using resources like Rocket Fuel to identify roles and ensure balance. Thoughtful partner selection can help avoid future challenges and support lasting success.
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In this episode, Doc Danny dives into the differences between Type A and Type B entrepreneurs and why understanding these traits is crucial for long-term success and happiness. He shares insights on how Type A individuals, who are driven and ambitious, often overlook life's meaningful moments, while Type B personalities, who live in the present, may struggle with career momentum. Danny reflects on his own Type A journey, the lessons learned, and why embracing Type B skills can bring balance, fulfillment, and improved productivity. Tune in to discover how blending both traits can help you achieve a more well-rounded life.
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In this episode, Dr. Danny answers a question on staff appreciation, sharing effective ways to make team members feel valued. He emphasizes the importance of celebrating staff achievements with thoughtful, personalized gifts that align with their interests. Dr. Danny gives an example of gifting his office manager an espresso machine—an item meaningful to her after five years of dedicated service. Public recognition and well-chosen gifts show genuine appreciation, making staff feel valued and reinforcing loyalty. Listen in for tips on boosting morale and fostering a positive workplace culture through intentional acts of appreciation.
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In this episode, Dr. Danny discusses essential strategies for retaining staff in service-based businesses, particularly in physical therapy clinics. He emphasizes that growing a business depends on both people and space, with the right team being crucial for delivering high-quality service. Dr. Danny shares six key retention strategies:
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In this episode, Dr. Danny tackles two pivotal skills for entrepreneurs: leadership and financial management. He explores the "born vs. made" leadership debate, sharing personal stories and insights from his military experience. Dr. Danny underscores the importance of mentorship in building leadership skills and emphasizes financial literacy as essential for sustainable growth. Together, these skills create a strong foundation for scaling a successful business.
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In this episode Dr. Danny explores the power of open enrollment campaigns to re-engage clients and boost revenue in physical therapy practices. He shares how, in 2016, he launched a successful reactivation campaign during a holiday season slump, offering a 6-visit package for the price of 3, generating $25,000-$30,000 in extra income.
Dr. Danny emphasizes personalization in marketing, reviewing client histories and tailoring offers to their needs. He also highlights the effectiveness of scarcity, using limited packages to drive urgency. The episode provides practical tips on running a successful campaign and reinvesting in your practice.
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In this episode of the PT Entrepreneur Podcast, Dr. Danny focuses on cash flow management for physical therapy businesses. He shares insights on common financial pitfalls and emphasizes the importance of detailed cash flow analysis for both business and personal finances. Dr. Danny also explores strategies for managing growth, discussing the pros and cons of building cash reserves versus taking on debt. Listen in for valuable tips on improving financial literacy, navigating cash flow challenges, and making informed decisions to ensure the long-term success of your practice.
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In this episode, Doc Danny sits down with Jeremy Dupont, founder of Patch, to discuss the evolution of digital marketing in healthcare, especially for cash-based physical therapy practices. Jeremy shares his experience growing Patch to an eight-person team, highlighting the challenges of maintaining culture and communication in a remote environment. They dive into key strategies for using technology and data to enhance marketing efforts, including AI-driven tools from HubSpot and personalized outreach through platforms like PT Everywhere.
Jeremy also covers the importance of newsletters for patient engagement and tips for targeting and incentivizing staff during open enrollment campaigns. If you want to learn more about boosting your clinic's digital marketing, reach out to Jeremy at Patch.
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In this episode, host Doc Danny tackles a common challenge for new physical therapists: confidently pricing and selling their services in cash-based or hybrid clinics. Drawing from personal experience, he explains how the emotional satisfaction of helping others can create mental barriers around charging appropriately. Doc Danny emphasizes the importance of shifting mindsets to recognize the value of expertise and balancing personal fulfillment with smart business practices. He offers practical strategies to help clinicians communicate their worth, overcome pricing challenges, and build sustainable practices. Perfect for those looking to refine their approach and thrive in the cash-based model.
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This episode, hosted by Doc Danny and Yves Gege, discusses the shift from insurance-based physical therapy practices to a hybrid model combining both insurance and cash-based services. They highlight declining insurance reimbursements and rising costs, pushing clinics to explore hybrid options for profitability. The hybrid model usually balances a 50/50 or 60/40 split, allowing clinics to benefit from insurance volume while offering more profitable cash services. Challenges include learning to market cash services and adjusting staff mindsets. Benefits include improved cash flow, scalability, and pricing control. Strategies for transition include phasing out low-paying contracts, offering cash packages, and effective sales training.
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In this episode, Doc Danny reflects on how your current life would be perceived by your younger self, inspired by the movie The Kid, where Bruce Willis' character meets his disappointed 8-year-old self. Doc Danny discusses how some people are proud of their lives, while others feel regret for not taking risks. He challenges listeners to think about how their 70-year-old self would view their current choices, urging them to make intentional changes to live a more fulfilling life. He emphasizes that starting small and being honest about fears is key and sees business and entrepreneurship as pathways to personal growth and overcoming challenges. The takeaway: Be intentional with your time to live a life you can look back on with pride.
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In this episode, Dr. Danny talks with Matt Silver, owner of Alpha Project Physio, about his journey in writing "Built to Run." They discuss the three-year writing process, the benefits of publishing a book for building authority in a niche, and marketing strategies to attract patients. Matt shares how his book has expanded his practice's reach, facilitated virtual services, and serves as a valuable tool in patient care. They also explore future opportunities, like using the book as an entry point for additional services. Check out Matt's book, "Built to Run".
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In this episode of the PT Entrepreneur Podcast, Doc Danny Mate discusses the mindset necessary for starting and scaling a physical therapy business. He emphasizes that a "what if it doesn't work" mindset can sabotage success before it even starts. Using his own experiences, including his time in the Army Baylor PT program, Danny illustrates the challenges of running a cash-based practice and the level of commitment needed to overcome them. He underscores that starting a business is like running a race where you don't know the course, distance, or finish line, making it vital to maintain a "burn the ships" mentality—fully committing to success with no backup plan. Danny also touches on the inspiring results he's seen from physical therapists who have regained their passion for the profession through entrepreneurship.
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In this episode of the PT Entrepreneur Podcast, Doc Danny delves into key elements that drive successful physical therapy practices. Drawing from his recent visits to ten cash-based clinics and conversations with over 200 practice owners, he highlights the importance of having a clear vision, the power of in-person connections, winning with kindness, and the strength of community. Tune in for practical advice and insights to help grow and impact your practice!
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In this episode, Dr. Danny shares his experience running a physical therapy clinic during the challenges of the COVID-19 pandemic. He emphasizes three key strategies for building a rock-solid reputation:
Integrity – Always do the right thing, even when no one is watching. Acting with integrity builds trust and long-term loyalty.
Community Involvement – Be an active, genuine member of the communities you serve. This leads to organic referrals and stronger client relationships.
Exceptional Client Experience – Make every session the "best hour of the week" for your clients by creating a welcoming, fun environment.
Dr. Danny stresses that these pillars—integrity, community, and exceptional service—are essential for long-term success and strong word-of-mouth marketing.
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In this episode of the PT Entrepreneur Podcast, Dr. Danny shares a case study on how focusing on four key areas can significantly increase revenue for physical therapy clinics. He emphasizes that small, targeted changes in business operations, much like in health habits, can lead to major improvements. The episode highlights the importance of identifying "keystone habits" and optimizing specific metrics to build a foundation for sustainable growth. Dr. Danny encourages listeners to watch the accompanying YouTube video for a more detailed breakdown of the numbers and strategies involved.
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In this episode, Dr. Danny explores the often overlooked but essential trait of patience for budding entrepreneurs. He discusses how the competitive drive for immediate results can clash with the slower, more gradual path of building a successful business. Through personal stories, including his own experiences with slow seasons, Dr. Danny highlights the importance of patience and delayed gratification as key indicators of long-term success. This episode offers valuable insights for anyone feeling the pressure of competition and the desire for quick results, encouraging listeners to embrace the slower phases of their journey.
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In this episode of the PT Entrepreneur Podcast, Dr. Danny tackles a critical topic for cash-based physical therapy practitioners: attracting new patients. He shares the success stories of clients who collectively welcomed 65,000 new patients last year, highlighting the effectiveness of the strategies discussed. Dr. Danny presents a four-part approach to patient attraction, starting with a fundamental tactic that can be implemented on its own and then building from there. He emphasizes that while attracting new patients is vital, it's often simpler than other challenges like staffing or clinic management. By the end of the episode, you'll have a clear, actionable plan to boost your patient acquisition efforts and support the growth of your practice.
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In this episode, we explore the concept of "lifestyle businesses," focusing on their unique characteristics, benefits, and challenges. A lifestyle business typically generates less than $500,000 annually, with owners deeply involved in daily operations, prioritizing personal satisfaction and work-life balance over scaling. We discuss the advantages, like flexible hours and working with clients you enjoy, while also addressing the reality of the sacrifices involved in managing or growing such a business. Whether you're running a lifestyle business or considering your next steps, this episode offers valuable insights to help you align your business goals with your personal values.
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In this episode of the PT Entrepreneur Podcast, Dr. Danny explores the crucial concept of recurring revenue and its impact on stabilizing cash-based physical therapy practices. He breaks down what recurring revenue is, why it's important, and how it can transform your practice. Dr. Danny shares actionable insights and real-world examples of practices successfully integrating recurring revenue streams, including a case study showing the benefits of increasing client enrollment in these plans. Whether you're an experienced practice owner or just starting out, this episode offers valuable strategies to enhance your business and achieve financial stability. Tune in to unlock the potential of recurring revenue in your practice!
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In this episode, Dr. Danny explores the transformative power of positivity in both personal and professional life. He shares a moving story of a homeless woman whose positive attitude amidst adversity left a lasting impact on him. Dr. Danny categorizes people as either "fountains," who uplift others, or "drains," who deplete energy, emphasizing the importance of cultivating positivity. He also discusses how true leadership involves maintaining calm and focus during tough times. With practical insights and inspiring anecdotes, this episode highlights how a positive mindset can lead to greater success and fulfillment. Tune in to harness the power of positivity in your life!
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In this episode, Dr. Danny explores marketing drop-off points—key areas where potential clients disengage in the marketing process. Identifying and addressing these drop-off points helps PT entrepreneurs streamline client acquisition. Dr. Danny uses a "detective" approach and a powerful log jam analogy to show how fixing the biggest issue can improve overall marketing flow. He also introduces upcoming YouTube mini-trainings to help PTs visualize and apply these strategies in their practice. Tune in to overcome marketing barriers and elevate your business!
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In this episode, Dr. Danny shares an inspiring story of a taco shop that thrived by narrowing its focus, using it as a metaphor for success in physical therapy practices. He explores the benefits of niche marketing, streamlined operations, and building a strong reputation through specialization. Learn how focusing on a specific patient group can transform your practice, making it more efficient and successful. Tune in for actionable tips on identifying your niche, simplifying services, and targeting your marketing efforts for sustained growth.
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In this episode, we explore the transformative journey of growing a cash-based physical therapy practice, focusing on the challenges and strategies at each stage of scaling from $10,000 to $100,000 in monthly revenue. We dive into key topics like mastering sales and marketing, building a strong foundation with your first hire, leveraging data for informed decisions, and transitioning into a leadership role. Whether you're just starting out or looking to scale, this episode offers valuable insights to help you achieve sustainable growth and long-term success in the competitive PT industry.
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In this episode of the PT Entrepreneur Podcast, Dr. Danny explores the critical decision of hiring new graduate therapists versus seasoned clinicians, offering valuable insights for practice owners. He examines the pros and cons of each choice, considering factors like training needs, clinical skills, patient management, and financial impact. Dr. Danny emphasizes that the right hire depends not just on skills but on the fit for your practice's stage and environment. This episode is packed with practical advice and is a must-listen for those looking to build a successful clinical team.
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In this episode, Dr. Danny shares key insights from his recent YouTube training on the importance of tracking your average visit rate. He breaks down this critical financial metric, explaining how it impacts overall business performance and the potential pitfalls of neglecting it. Dr. Danny also discusses the implications of accurate metrics on compensation models and employee trust. For a deeper dive, he encourages listeners to watch the corresponding YouTube training. Don't miss this episode if you want to enhance your financial acumen and improve your business outcomes!
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In this episode, Dr. Danny explores the critical role first impressions play in both summer camps and physical therapy practices. Drawing from a personal experience at a summer camp, he shares key lessons on making patients feel secure and welcomed from the moment they arrive at your clinic. Dr. Danny outlines actionable strategies to enhance first visits, including clear communication, acknowledging delays, and creating a warm atmosphere that encourages patient engagement. He emphasizes that a positive first impression, paired with ongoing thoughtful care, is essential for building patient loyalty and driving referrals.
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In this episode of "The PT Entrepreneur Podcast," host Doc Danny interviews Alison Taylor, the co-founder and co-CEO of Jane, a clinical practice management software company. Alison shares her journey from aspiring English teacher to physical therapy clinic owner and eventually a tech entrepreneur. She discusses the importance of building a strong company culture, the challenges of transitioning from a small business to a tech startup, and insights into the physical therapy industry. Additionally, Alison touches on the complexities of selling clinical practices, Jane's future plans, and her personal reflections on work-life balance and effective leadership.
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In this episode, Dr. Danny converses with a physical therapist contemplating starting her own practice. He explores the widespread feeling among PTs of being stuck and their desire for more control, flexibility, and income. Are they cut out for entrepreneurship, or is there a better option?
Key Points:
Takeaways:
This episode encourages PTs to reflect on their goals, assess their passions, and consider whether entrepreneurship or growth within an existing organization is the right path for them. Understanding your unique career aspirations is key to finding fulfillment in your professional journey.
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In this episode, Doc Danny explores the transformation of a lifestyle business into a true enterprise, emphasizing the distinctions between the two. A lifestyle business primarily serves as a personal income source, while a true business possesses enterprise value and operates independently of the owner. The discussion highlights the importance of evolving beyond a lifestyle setup to achieve sustainable growth and scalability. Key insights include the need for humility in leadership, the risks of unsustainable compensation models, and the significance of nurturing staff relationships to prevent isolation and promote a positive work environment.
Doc Danny shares personal experiences with arrogance in leadership and its detrimental effects on team morale and retention. By adopting a servant leadership approach and fostering open communication with new hires, entrepreneurs can build a supportive and cohesive team. Additionally, establishing a fair and sustainable compensation structure is crucial for growth and profitability. The episode underscores the role of momentum in business success, advocating for strategies that maintain momentum and facilitate effective scaling. Join Doc Danny to learn essential strategies for transitioning from a lifestyle business to a thriving, scalable enterprise.
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In this episode, Dr. Danny draws parallels between the high-pressure restaurant industry and physical therapy, emphasizing the profound impact and nobility of the physical therapy profession. He reflects on the stress and challenges faced by restaurant workers, likening physical therapists to chefs who create life-changing experiences for their patients. Dr. Danny highlights the passion, personal reward, and unique fulfillment that comes from helping patients regain their physical abilities. He encourages physical therapists to maintain gratitude and combat burnout, recognizing the incredible value they bring to their patients' lives.
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In this episode, Dr. Danny talks with Jeremy Dupont, owner of Patch, about transitioning from a traditional PT clinic to a digital marketing agency for cash-based and hybrid practices. Jeremy emphasizes the importance of team empowerment, marketing clinic culture, and grassroots efforts for new clinics. As clinics grow, investing in paid advertising and remarketing becomes crucial. He also discusses balancing aggressive growth with sustainable profitability.
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In this episode, Dr. Danny discusses the importance of shifting from a fear-based "what if it doesn't work" mindset to an optimistic "what if it works" perspective. He addresses common entrepreneurial fears like imposter syndrome and fear of failure, encouraging listeners to focus on potential positive outcomes. By adopting this mindset, entrepreneurs can feel more inspired, attract positive influences, and achieve greater success and fulfillment. Dr. Danny shares personal insights on overcoming mental hurdles and emphasizes the benefits of visualizing upside potential in life decisions.
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In this episode of the PT Entrepreneur Podcast, Dr. Danny and Yves Gege discuss the current state of the physical therapy profession, addressing wage increases, profit margin compression, and the importance of financial and leadership skills. They emphasize strategic hiring, managing cash flow, and exploring growth opportunities. The hosts also stress maintaining work-life balance, being intentional with time, and attending industry events for networking and learning. Overall, the episode provides valuable insights for clinic owners navigating today's market.
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In this episode, Doc Danny highlights the significance of maintaining physical and mental health, especially as we age. Inspired by "The Reluctant Traveler" and a personal encounter with a man facing mobility issues, Dr. Danny stresses the vital role of clinicians in performance-based practices in helping individuals regain their health. He reflects on the long-term impact of neglecting self-care and urges clinicians to communicate their transformative impact effectively. The episode underscores health as the greatest wealth and the importance of investing in well-being.
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Dr. Danny shares his admiration for the Blue Angels, reflecting on their rigorous selection emphasizing cultural fit over skill, and the relentless pursuit of excellence. Drawing parallels to his own business, he highlights the importance of trust, teamwork, continuous learning, and maintaining work-life balance. He concludes with the inspiring quote, "Learn like you'll live forever, and live like you'll die tomorrow," encouraging listeners to apply these principles in building high-performing teams.
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Dr. Danny offers crucial advice for physical therapy entrepreneurs seeking their own office space. He emphasizes hiring a commercial realtor to negotiate lease terms, exploring multiple potential spaces to leverage better deals, and choosing locations with essential features to avoid costly build-outs. These strategies help ensure a smooth transition to a dedicated office space. Tune in for more expert tips from Dr. Danny.
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In this episode, the speaker explores the critical distinction between growth and profit phases in running a physical therapy or cash-based healthcare practice, highlighting the importance of identifying your business's current phase to set realistic expectations and make informed decisions. The discussion covers challenges associated with growth, such as higher turnover and lower profit margins, and stresses the necessity of strategic decision-making. Emphasizing the significance of aligning business actions with end goals—whether rapid expansion or maintaining a stable practice—the episode underscores the importance of effective communication and alignment with key stakeholders for a smoother entrepreneurial journey. Ultimately, understanding and balancing the growth versus profit dynamic can lead to more fulfilling and successful business outcomes.
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In this podcast episode, Doc Danny emphasizes the critical role of effective leadership in the success of healthcare businesses. He argues that the primary determinant of a business's growth or stagnation is the leadership skills and personal attributes of the owner. The discussion highlights the importance of soft skills over hard skills, the challenges of managing employees, and the impact of respectful communication on morale. Essential leadership qualities such as self-awareness, patience, and clarity are crucial, and leadership development is a continuous journey. Cultivating leadership skills early, especially among young clinicians, is vital for scaling healthcare practices successfully.
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In this episode, Doc Danny emphasizes the importance of proper financial management for cash-based or hybrid physical therapy practices. Sharing his past mistakes, he explains that simply comparing monthly bank balances can overlook key variables like delayed payments and expenses. He advocates for regular financial meetings to review all financial aspects, and describes a 4-account system to simplify tax management by separating business and personal finances, setting aside tax funds, and automating transfers. Doc Danny offers practical advice to enhance financial management skills and ensure the long-term success of physical therapy practices.
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In this episode, Dr. Danny discusses the importance of the "second sale" in physical therapy, which involves providing ongoing value and secondary services to build long-term patient relationships and a sustainable business model. He reflects on his past focus on quick patient discharges, which resulted in a constant need for new leads, and contrasts it with successful clinics that prioritize continuous patient engagement. Dr. Danny shares data from his mastermind program indicating that 50% of patients should transition to a "second package" or service, reducing the need for new leads. This strategy helps patients achieve broader health goals and fosters a stable, scalable practice with loyal clients.
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In this episode, Doc Danny discusses trends in lifestyle and regenerative medicine, such as hormone optimization and peptide therapy, and the potential for physical therapists to partner with clinics offering these services. He explores AI's impact on physical therapy, predicting increased efficiency through automation while maintaining essential human interaction. Doc Danny also highlights the trend toward niche specialization, advising therapists to focus on specific health goals to become experts, charge higher prices, and attract committed clients. Emphasizing a positive future, he encourages therapists to adapt to evolving opportunities in healthcare to thrive.
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In this episode, Dr. Danny discusses the importance of continuing education for physical therapists, especially in running successful cash-based practices. He shares his personal journey with mentorship from renowned clinicians like Kelly Starrett and examines the benefits and drawbacks of residency and fellowship programs. Dr. Danny highlights the need for programs that offer practical clinical training over research-heavy curriculums, recommending the Institute for Athlete Regeneration. He emphasizes that clinical excellence alone does not guarantee business success, advocating for a balanced educational approach that includes business management skills. The episode underscores the significance of investing in ongoing education, finding mentors, and pursuing advanced programs if driven by a strong clinical passion, to reduce burnout, enhance patient care, and ensure the sustained growth of cash-based practices.
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In this episode, Dr. Danny shares his experiences from Milan, Italy, where he taught a Ready State course with Kelly Starrett, underscoring how movement connects clinicians and coaches globally through a shared passion for improving physical health. He contrasts Italy's education and regulation in healthcare and fitness with those in the US, noting challenges like limited degree access and lower perceived value of fitness services in Italy. Dr. Danny observes differences between Milan and smaller Italian towns, emphasizing how local culture and tight-knit communities influence business strategies. He discusses the entrepreneurial mindset in the US, characterized by rapid growth potential, versus Italy's strong social safety nets and cultural attitudes towards ambition. Ultimately, he encourages US practitioners to appreciate their favorable environment for building successful health and fitness businesses.
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In this episode of the PT Entrepreneur Podcast, Doc Danny explores the broader value that physical therapists offer beyond injury treatment. He shares insights from personal experiences with sleep deprivation and highlights the significance of prioritizing sleep and overall health for entrepreneurs. Doc Danny recounts a presentation he gave on sleep, which was well-received and impactful, emphasizing the potential role of physical therapists as health and wellness coaches. He advocates for a "performance-based clinician" approach that integrates injury treatment with holistic health guidance, encouraging physical therapists to leverage their expertise to better serve patients and build sustainable businesses.
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In this podcast episode, Doc Danny discusses the importance of understanding and optimizing the average visit rate for physical therapy practice owners. He explains how generating sufficient revenue is crucial for business sustainability, growth, and supporting employee compensation goals. Doc Danny tackles psychological barriers clinicians face when raising prices, emphasizing that higher prices are essential for the practice to help more people and provide a quality work environment. By increasing the average visit rate, practice owners can attract and retain top talent, scale their practice, and offer exceptional care. He encourages setting prices that reflect service value and overcoming mental blocks, ultimately creating a thriving and impactful business.
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In this podcast episode, Doc Danny highlights the importance of an active and visually appealing Instagram profile for physical therapy businesses, emphasizing that potential customers often check a business's Instagram during their buying journey, which influences their perception and engagement. Drawing from his work with Patch, a marketing company, Doc Danny shares that businesses with well-curated Instagram profiles have higher returns on ad spend, as customers assess their credibility through social media. He advocates for consistent, relevant content and a holistic online presence including the business's website, Google Business page, reviews, and social media. This comprehensive approach, combined with word-of-mouth referrals, enhances online visibility, credibility, and overall marketing effectiveness.
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In this podcast, Doc Danny explores the challenges faced by practice owners when scaling their businesses. He highlights the importance of understanding growth cycles, preparing for increased workloads, and communicating with partners to navigate challenges effectively. Doc Danny emphasizes the temporary decrease in profitability during scaling due to new overhead costs and advocates for strategic debt financing to support growth. Additionally, he discusses the emotional toll of supporting employees and underscores the pride that comes with providing jobs. By emphasizing clear communication, financial acumen, and responsibility towards employees, practice owners can better prepare for and overcome the obstacles of business growth.
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In a recent podcast episode, Doc Danny explores the importance of service-based businesses, particularly in the physical therapy and healthcare sectors, aligning their prices with local market costs to ensure competitive staff salaries and business sustainability. Drawing from his experiences and insights shared at a virtual event with Mastermind members, Doc Danny emphasizes the necessity for business owners to overcome their pricing discomfort and base decisions on financial realities rather than personal preferences. The episode underscores that setting prices to reflect market conditions is vital for growth and employee compensation, highlighting the need to address psychological barriers to enable businesses to thrive and provide staff with career opportunities and security.
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In a this podcast episode, Doc Danny shared insights from his PT Biz Clinic Tour Road Trip across the southeastern United States, discussing the evolving landscape of cash-based physical therapy practices. He emphasized the changing perception of scalability, noting that clinics can thrive even in smaller markets with populations as low as 10,000, driven by skilled clinicians and strong branding. Doc Danny debunked the notion that success is limited to larger urban areas, highlighting the growth potential in small towns with lower overhead costs and less competition. Overall, he is optimistic about the future of cash-based PT practices, emphasizing the opportunities for growth, personalized care, and clinician well-being in the industry.
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In this episode of the podcast, Doc Danny explores the vital role of discovery calls in the success of a physical therapy business. Doc Danny stresses the significance of pre-framing the plan of care for new patients during these calls to enhance patient retention and conversion rates. Using a detailed example of applying pre-framing to a patient with lower back issues, Doc Danny illustrates how this approach can boost conversion rates from initial evaluation to plan of care package. Conducting these discovery calls with the business owner or a designated team member helps build rapport, establish authority, and set the stage for successful treatment outcomes, leading to improved patient outcomes and revenue growth. By empowering staff to excel as clinicians and optimizing the initial patient interaction process, businesses can create a more efficient and effective patient care experience.
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In a this podcast episode, the hosts explore the critical role of effective communication and sales skills in the success of physical therapists, especially in cash-based practices. They address the common challenge of converting leads into clients by emphasizing the importance of structured approaches and scripts, with Jeremy sharing his own struggles on the topic. The discussion highlights the "discovery call" as a key moment to establish rapport, understand client needs, and highlight the benefits of cash-based PT services. Overcoming objections like insurance coverage concerns is discussed, promoting transparent pricing and value proposition to encourage clients to commit. The significance of scripting and staff training for call handling is emphasized for improved conversion rates and practice scalability. The episode introduces The Patch System as a valuable resource for therapists aiming to enhance sales processes and elevate their businesses.
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In this podcast episode, Dr. Danny explores the crucial topic of equipment acquisition for physical therapy clinics. He highlights the importance of financially justifying new equipment, comparing it to real estate investments aimed at generating positive cash flow. Through case studies, such as a clinic's profitable investment in a shockwave therapy unit and another's creation of a secondary revenue stream by renting out a golf simulator, Dr. Danny illustrates how assessing potential revenue and client benefits is key. He also discusses the advantages of depreciating equipment for tax purposes and using debt to enhance cash flow, emphasizing that new purchases should align with the clinic's financial goals and patient care enhancements.
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In this episode, Danny Matta, Yves Gege, and Brooke Miller share their personal experiences and insights on the challenges of entrepreneurship. The discussion delves into the emotional and psychological aspects of starting and scaling a business, highlighting the struggles of trusting teams, self-awareness, and adaptability. Brooke's battle with "toxic confidence," Yves and Danny's differing entrepreneurial approaches, and the importance of building a supportive team are key points. The conversation emphasizes the impact of life events on mindset and decision-making, closing with a message of supporting the next generation in pursuing paths aligned with passion and skills.
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In this episode, Doc Danny explores the common challenge of fear that entrepreneurs face on their journey. Insights from a performance coach shed light on fear at two key stages: starting and expanding a practice. Starting out brings fear of income uncertainty, but Doc Danny reassures entrepreneurs that failure is unlikely. Utilizing resources like the PT Entrepreneur 5-Day Challenge can aid in financial planning. The fear of expansion involves increased risk and responsibility, akin to navigating a snowboard too fast. Despite fears, Doc Danny emphasizes the potential rewards of entrepreneurship - freedom, impact, and personal growth through overcoming fear.
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In a recent podcast episode, Doc Danny highlights the significance of conducting exit interviews when employees depart from a company. Emphasizing the need for a safe and open environment during these interviews, he encourages business owners to embrace feedback without defensiveness. The goal is to gather valuable insights to enhance company culture, compensation, job roles, and leadership. The podcast underlines the importance of providing constructive feedback to departing employees to aid in their future development. Ultimately, exit interviews are portrayed as a tool for improving management practices and fostering a positive work environment, promoting growth and learning with an open mindset.
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In this recent podcast episode, Doc Danny highlights the significance of conducting exit interviews when employees depart from a company. Emphasizing the need for a safe and open environment during these interviews, he encourages business owners to embrace feedback without defensiveness. The goal is to gather valuable insights to enhance company culture, compensation, job roles, and leadership. The podcast underlines the importance of providing constructive feedback to departing employees to aid in their future development. Ultimately, exit interviews are portrayed as a tool for improving management practices and fostering a positive work environment, promoting growth and learning with an open mindset.
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In this podcast episode, Doc Danny and Jeremy Dupont discuss effective marketing strategies for physical therapy practices, emphasizing the importance of tracking metrics, data-driven decision making, and successful internal marketing campaigns to acquire new patients. They introduce Patch, a company providing services to set up backend systems, run Google Ads, and conduct tailored marketing campaigns. Key points include comparing Google Ads and Facebook Ads, implementing reason-why campaigns, and highlighting continuity and backend systems for long-term practice success. Clinicians interested in working with Patch are encouraged to visit their website, book a call with Jeremy, or follow him on Instagram for more information.
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In this episode, Doc Danny discusses the key challenges faced by service-based businesses, specifically physical therapy practices. He examines three main limitations: acquiring new clients, expanding physical space, and hiring the right staff.
The primary focus is on client acquisition, highlighting the unpredictability of traditional strategies like word-of-mouth referrals. Doc Danny outlines four key areas: maximizing referrals, local marketing, digital presence, and paid advertising.
Implementing strategies in these areas enables businesses to reliably attract new clients, facilitating growth and expansion. Doc Danny encourages listeners to assess their current efforts and consider resources like the Physical Therapy Business Mastermind and the Clinical Rainmaker Program for assistance.
Tune in to gain insights into overcoming constraints in service-based businesses!
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In this podcast episode, Doc Danny and Nate Henry share their experiences navigating the Army-affiliated physical therapy program at Baylor University and their subsequent career paths, which led them to Columbus, Georgia. Nate's post-military journey is highlighted, as he collaborated with Troy, an investment banker, to develop myopox, an electrical stimulation device aimed at enhancing dry needling procedures for veterans through their nonprofit, the Resiliency Project. The challenges of communication with a Chinese manufacturer, FDA approval, and marketing strategies are discussed, underscoring the importance of partnerships and perseverance in the medical device industry. Nate's commitment to further innovation in physical therapy and sports medicine is emphasized, with listeners encouraged to support their venture.
In this episode of the podcast, Dr. Danny explores the concept of living a "lukewarm life" and why it is a dangerous place to be. He starts by describing this predicament as a state where one doesn't hate their job or situation, but also doesn't love it. This is a common situation for many people, especially those in clinical director roles or other stable positions that lack true fulfillment.
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In this episode of the podcast, Doc Danny recounts his recent experience at the prestigious Masters golf tournament held at the Augusta National Golf Course. Securing tickets through a challenging lottery system, Doc Danny and his wife were fortunate to attend the Monday practice round.
Reflecting on his past employment at Augusta National during high school, Doc Danny gains fresh insights while attending with first-time visitors. He highlights key business lessons learned from the Masters, including effective communication, successful branding through merchandise, meticulous attention to detail, and the cultivation of exclusivity through symbolic elements like the coveted green jackets.
Furthermore, Doc Danny underscores the importance of identifying unique brand elements, as exemplified by the iconic food offerings at the Masters. Ultimately, he emphasizes how these lessons in crafting an exceptional customer experience are universally applicable and can contribute to the success of any business.
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In this podcast episode, Doc Danny addresses the prevalent undervaluation of physical therapists' expertise, drawing parallels to professions like software development. Through poignant anecdotes and impassioned advocacy, he highlights the transformative impact of physical therapy interventions and urges fellow therapists to reassess their pricing strategies to reflect the true value they bring to clients' lives. By embracing a mindset that recognizes their worth, physical therapists can not only enhance personal satisfaction but also cultivate sustainable business success, ultimately emphasizing the importance of pricing their expertise accordingly.
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In this podcast episode, Doc Danny discusses the significance of financial understanding in a physical therapy business, emphasizing the stages of profitability in a cash-based or hybrid practice. He highlights the most profitable stage as the initial phase with the owner as the sole provider, leading to high net profit margins, but warns about the challenges of the growth stage when transitioning to a standalone clinic with increased overhead costs. Doc Danny stresses the importance of non-active revenue and expanding the clinic with additional providers to enhance business resilience and value. He encourages owners to embrace the growth.
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In this episode, Dr. Danny discusses the significance of incorporating a plan of care package in cash-based physical therapy practices. He highlights the issue of patients discontinuing care prematurely and stresses the importance of committing to a full plan to address underlying issues effectively. By implementing upfront commitment to a plan of care package, clinics can benefit from stable cash flow, improved patient outcomes, increased referrals, and opportunities for additional services. However, a key challenge lies in the lack of sales training for clinicians, which can be addressed through specialized programs like the "Clinical Rainmaker" to enhance the sales process seamlessly. Dr. Danny underscores the pivotal role of plan of care packages in the success of cash-based physical therapy practices and urges listeners to adopt this strategy for enhanced clinical and financial results.
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In this podcast episode, Doc Danny and Yves discuss the recent PT Biz Mastermind live event, which saw the largest attendance ever. The episode emphasizes the importance of finding a supportive community, especially for entrepreneurs who often feel isolated. The PT Biz Mastermind has become a tight-knit community where members can celebrate wins, share challenges, and learn from one another.
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In this episode of the podcast, Doc Danny addresses the common concern among healthcare clinicians, specifically physical therapists, who feel that they may have missed out on the opportunity to start their own private practice. He provides a different perspective on this issue, explaining that although the landscape has changed over the years, there is still a large untapped market of individuals who are unaware of or not actively seeking out cash-based or hybrid practices.
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In this episode, Doc Danny explores the concept of momentum in business and life, using his son's journey in 6th grade as a powerful example. He emphasizes the importance of consistent progress, focusing on the process, and staying emotionally stable for long-term success. Doc Danny shares valuable insights on measuring progress, making incremental improvements, and overcoming challenges to sustain momentum toward achieving goals.
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Dr. Danny shares key learnings and a heartwarming interaction from the recent March PT Biz Mastermind live event, where he speaks with a member's entrepreneurial grandmother. The grandmother's successful entrepreneurial background highlights the importance of having supportive role models or mentors in starting a business. Dr. Danny emphasizes the significance of surrounding oneself with encouraging individuals who can guide through the challenges of entrepreneurship.
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Danny and Yves discuss the significance of lifelong learning and exploring diverse knowledge areas, citing examples from Leonardo Da Vinci's autobiography and The Rolling Stones' biography. They highlight how biographies offer insights into successful individuals' thinking and make success more relatable. Emphasizing the value of reading broadly and seeking mentorship, they stress the role of expanding perspectives and overcoming challenges in personal and professional growth.
Danny and Yves highlight the value of lifelong learning and venturing beyond one's expertise through reading diverse materials.
They discuss how biographies offer insights into successful individuals' thinking processes, making success more relatable and attainable.
Mentorship and surrounding oneself with positive influences are underscored as essential for overcoming challenges and fostering growth in new endeavors.
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In this podcast episode, Dr. Danny discusses two key insights from Rick Rubin's latest book on managing business challenges. The first takeaway highlights the idea that excessive efforts to foster creativity or tackle problems can hinder progress, advocating instead for physical activity to stimulate innovative thinking without external distractions. The second point underscores the importance of viewing challenges as opportunities for growth and creativity, encouraging a shift from a victim mentality to an empowered mindset. Dr. Danny recommends incorporating physical activity and a positive mindset shift to enhance problem-solving skills and turn obstacles into catalysts for success, providing valuable advice for entrepreneurs navigating the intricacies of the business landscape.
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In this episode, Danny and Yves dive into the topic of patient retention and the importance of developing ongoing wellness programs in physical therapy practices. They highlight how most physical therapy focuses on resolving injuries, but many patients have a desire to achieve long-term health and fitness goals. This is where retention programs come into play.
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In this episode of the podcast, Doc Danny discusses the feedback he received from friends who attended the 2024 Combined Sections Meeting (CSM), the largest physical therapy conference in the US. In the past, Doc Dany felt that the conference did not adequately represent the areas of physical therapy he was interested in, such as performance and movement-based approaches. However, his friends reported positive changes they observed at this year's conference.
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In this episode of the podcast, Danny and Jeremy dive into the world of copywriting for physical therapy clinics. They discuss the importance of using words effectively to drive action and build rapport with your target audience. Many physical therapists already possess strong communication skills, and the key is to practice putting those skills into writing.
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In this podcast episode, Doc Danny addresses the challenges of starting a physical therapy practice and offers advice on how to choose a niche if you are unsure where to focus. The early stages of starting a practice can be overwhelming, and Danny acknowledges the emotional difficulties that come with it.
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In this episode of the podcast, Danny dives into the topic of outsourcing for physical therapy entrepreneurs. We explore the three key areas that should be outsourced as soon as possible to maximize productivity and success.
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In this episode of the podcast, host Doc Danny dives into the importance of having a community and support system when starting and growing a business as an entrepreneur. He shares a conversation he had with a member of his entrepreneur mastermind group, who expressed gratitude for finding a group of like-minded individuals going through similar challenges on their entrepreneurial journey.
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In this podcast episode, Doc Danny delves into the challenges faced by clinical businesses as they transition from a solo practitioner model to a standalone clinic with additional staff. This growth phase is crucial for long-term success but comes with its own set of obstacles.
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In this podcast, Dr. Danny shares about a new project that PT Biz has started to highlight different physical therapy clinics around the country. He discusses how they have worked with hundreds of clinicians over the years and wanted to showcase what others are doing in their cash-based practices.
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In this episode of the podcast, Jeremy Dupont, owner of Patch, joins Dr. Danny to discuss the best practices for physical therapy clinic websites. Jeremy emphasizes the importance of keeping the content above the fold clear, concise, and focused on showcasing what the clinic does. He highlights that the most crucial information, such as the location and services offered, should be immediately obvious to visitors.
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In this podcast episode, Dr. Danny explores the common mistakes that physical therapists often make during initial evaluations with new patients. He shares insights gained from coaching sessions with PT entrepreneurs on how to structure the first visit for maximum effectiveness.
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In this episode of the podcast, Doc Danny sits down with Nicole and Jesse Cozean, the owners of Pelvic PT Rising. As experts in the field of pelvic health physical therapy, Nicole and Jesse also have valuable insights into running a successful PT business. Throughout the episode, Nicole and Jesse delve into the details of managing their pelvic health practice as a husband and wife team. They also discuss the various services offered by Pelvic PT Rising, which aims to help other clinicians grow their businesses in the pelvic health space through consulting, hiring strategies, and practice management.
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In this episode, Dr. Danny recounts an experience he had at a Tool concert that sparked a deep reflection on career fulfillment and living with intention. While conversing with fellow concert-goers, Dr. Danny encountered a claims adjuster who seemed dispassionate about his job, viewing it merely as a means to pay the bills. This encounter triggered Dr. Danny to contemplate the number of individuals who find themselves in jobs they don't enjoy, but remain stuck due to comfort or a lack of direction.
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In this episode of the podcast, we hear from Toni Counts, the owner of Off The Block Performance Physical Therapy in Central, South Carolina. Toni shares her journey of starting her own business after being unexpectedly fired from her previous job, just 9 months after graduating.
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In this podcast episode, the effectiveness of paid ads for physical therapy practices is explored. The host highlights the importance of business owners or clinicians taking the initial discovery calls themselves, as this can significantly increase the return on investment.
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In this episode of the podcast, Dr. Danny emphasizes the importance and benefits of conducting an annual planning retreat for physical therapy businesses. He highlights several key points to consider when planning such a retreat.
One of the main advantages of an annual planning retreat is that it allows business owners to take a step back from their day-to-day operations and remove distractions. By doing so, they can strategically plan their goals and objectives for the upcoming year, setting the stage for their business to thrive.
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In this episode of the podcast, host Doc Danny dives into the topic of taking risks to achieve one's goals and dreams. Inspired by the documentary about Beyoncé's Renaissance tour, which took years of dedication and numerous risks to produce, Doc Danny explores the importance of stepping outside of our comfort zones in order to reach our desired level of success. Enjoy!
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In this episode of the podcast, Doc Danny and Jeremy Dupont delve into the importance of developing a marketing plan for the year. Jeremy, who grew his practice Ripple, shares his journey into marketing and how he learned about branding, marketing strategies, and creating customer avatars.
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In this podcast episode, Doc Danny shares strategies for introverted physical therapists to excel in local marketing and build a successful cash-based private practice. As an introvert herself, Danny understands the challenges and preferences of introverted individuals, who often thrive on deep connections rather than superficial networking. The key approach for introverts is to focus on building relationships with a select few individuals who align with their personality and views. These relationships can be with other health practitioners, coaches, athletes, or even gym owners who share similar interests. By connecting on a deeper level rather than just through treatment, introverted physical therapists can create a strong support network.
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In this episode of the podcast, Doc Danny explores the significance of content marketing for physical therapy clinics and local service-based businesses. Drawing from his own experience in building Athletes Potential over the last ten years, he shares valuable lessons learned.
One of the key takeaways from the discussion is that content marketing involves providing valuable information to educate people without directly asking for anything in return. This content can take various forms such as written articles, videos, or audio recordings. Doc Danny emphasizes the importance of creating content that caters specifically to the target audience or patients, rather than other clinicians.
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In this podcast episode, Doc Danny discusses the common experience of buyer's remorse that often occurs when people make new investments or commitments that involve money, especially when investing in themselves through things like mentorship programs or business courses. He provides the example of when he bought his first house at age 23 for $122,000, and how the night after moving in he couldn't sleep because he was overwhelmed with anxiety about the large debt commitment and worries that the housing market could crash, leaving them unable to sell the house or make payments. However, the house ended up being a good long-term investment and start for their family.
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In this podcast episode, Danny explores the difference between having a job and owning a business as a physical therapist. He introduces the "hit by a bus test," which challenges listeners to consider whether their business would continue generating income if they were suddenly unable to work. If not, they may have a job rather than a true business.
Danny highlights the pros of a job/lifestyle business, including the potential to make good money (potentially 50% more than a clinic job), low overhead, ease of operation, and flexibility to take time off. However, he notes that there is a low income ceiling and limited scalability or potential for sale.
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In this podcast episode, Dr. Danny explores the significance of local events and education events in marketing a physical therapy or similar healthcare business. He begins by sharing his own experience at a sales and marketing conference, where he was surprised to learn that local events were considered the number one strategy for successful marketing in 2024.
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In this episode of the podcast, Doc Danny reflects on the lessons he learned in 2023 that can help us all improve our lives in 2024. In summary, this episode provides valuable insights and lessons learned from Doc Danny's experiences in 2023. It encourages us to truly value our health knowledge, give our time generously, prioritize experiences over possessions, and approach our personal goals with the same level of organization as we do with our businesses. By implementing these lessons, we can all strive to make 2024 a year of growth, fulfillment, and success.
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In this podcast episode, Doc Danny discusses the importance of maintaining a strong company culture and reducing staff turnover for business owners. The key to achieving this is by casting a vision that is big enough for employees to see their own growth and goals within it. The episode emphasizes the significance of articulating a compelling long-term vision from the very beginning, even when starting out small. It is important for business owners to paint a picture of where the company is headed, such as developing multiple locations or specializing in a niche, in order to attract employees who can see the potential for growth and advancement.
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In this episode, Doc Danny explores the significance of the 5 Day Challenge for physical therapists who aspire to establish their own practice. This challenge is designed to help clinicians become financially organized and build the confidence necessary to successfully transition into practice ownership.
Overall, the 5 Day Challenge equips clinicians with the organization, confidence, and plan necessary to successfully transition into practice ownership. By addressing both financial and psychological barriers through a structured process, participants are well-positioned to take the next step of launching their own thriving practice.
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In this podcast, the importance of hiring the right accounting professionals for your business is discussed. The two key roles highlighted are a bookkeeper and a Certified Public Accountant (CPA). The podcast emphasizes outsourcing the bookkeeping function as one of the first steps, as it can save businesses a significant amount of time and money. A bookkeeper can effectively categorize expenses and maintain well-organized financial records, which is crucial for accurate tax filing with a CPA.
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In this episode of the podcast, Jerred Moon and Doc Danny delve into the world of paid advertising strategies, with a particular focus on Facebook and Instagram. Jerred generously offers a free mini-course to listeners, providing step-by-step guidance on setting up and testing various ad campaigns.
One of the key takeaways from their discussion is the importance of viewing paid ads as a tool for building relationships rather than solely for customer acquisition. Jerredd and Doc Danny emphasize that trust takes time to develop with potential clients. Testing different ad copy, offers, and images frequently is crucial to identify what resonates best in the local market. They mention that artificial intelligence tools can be incredibly helpful in generating variations quickly.
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In this episode of the podcast, Doc Danny shares the inspiring story of his son Jack and his journey to find a successful business idea. Jack tried various ideas like a yard sale and selling water, but they didn't go as planned. However, he didn't give up and eventually came up with the brilliant concept of "Trash Tacklers." Overall, this episode serves as a great reminder that success often comes after multiple failures. It's important to embrace failure as an opportunity for growth and to never give up on our dreams.
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In this podcast episode, Doc Danny shares a fascinating case study of a physical therapy client's practice that was successfully sold for a higher-than-expected multiple. The client initially approached Danny with a busy practice that needed to expand and become more systematized. Over a period of three years, they worked together to achieve significant growth and prepare the practice for sale. Overall, the podcast episode highlights the key takeaways from this case study, including the importance of building recurring revenue streams, marketing independence, consistent growth patterns, strong systems and data management, and financial transparency. These factors combined to position the practice for a successful exit, allowing the owner to step away from daily operations profitably.
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In this podcast episode, Dr. Danny discusses the topic of managing relationships when subleasing office space as a new physical therapist entrepreneur. He highlights that many physical therapists begin their careers by being mobile or subleasing space in a gym or clinic. While being mobile has its advantages in terms of low overhead costs, it can prove to be challenging to scale the business and time-consuming when it comes to traveling between patients. Subleasing, on the other hand, is a more popular option that allows therapists access to gym equipment at a relatively low monthly cost, typically ranging from $1,500 to $2,000. Doc Danny emphasizes that when subleasing as a new physical therapist, the owner's character and mindset are more important than the location or price. Entrepreneurs should seek someone with integrity, a growth mindset, and a positive reputation through references.
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In this episode of the podcast, Doc Danny and Shante dive into the challenges that many physical therapists face when they want to transition away from direct patient care and explore other areas of the profession. They touch upon the physical and mental demands that often lead to burnout, and how reimbursement rates may not match the value of care provided. However, they caution against making hasty decisions and encourage PTs to identify the specific aspects they dislike about their current role or workplace before making any changes. They emphasize that small changes can sometimes improve the situation.
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In this podcast, Danny shares a story about one of his PT coaching clients who is a business owner. Two days before she was due to give birth, both of her staff members had emergencies come up that prevented them from running an injury screening workshop that the clinic had been working to develop with a local gym for over a year. Though actively in labor with contractions, she decided she had to run the workshop herself to maintain the important relationship with the gym and potential client base. She took a shower, went to the workshop, and successfully ran the entire event alone. As a result, over half the attendees became new patients. She then had her baby two days later.
Danny uses this story to illustrate the difference between being an employee and a business owner. As an owner, you have to be willing to sacrifice and go above and beyond for your business. In the early days especially, you'll have to say no to social plans and work long nights and weekends. You'll face stress, risk, potential failure and embarrassment that employees don't see.
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In this episode, we delve into the world of physical therapy business ownership and explore the key performance indicators (KPIs) that should be tracked to ensure the success and growth of your practice. Danny provides valuable insights into the most important KPIs that every physical therapy business owner should be monitoring. Enjoy!
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In this podcast episode, Doc Danny explores the topic of staying motivated, particularly for business owners and entrepreneurs. He emphasizes that maintaining motivation can be a challenging task, regardless of the specific goal, whether it's related to education, health, relationships, or any other aspect of life.
Throughout the episode, Doc Danny emphasizes the power of reading success stories and knowing that they are making a difference in the battle against the "bad guys." He advises those who are struggling with motivation to define a clear mission that is personally significant and to identify a rival or adversary to surpass. By focusing on helping others and embracing challenging goals and competition, individuals can sustain their motivation and persevere through difficulties, avoiding the feeling of being stagnant and losing ground.
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In this podcast episode, Doc Danny reflects on his experience attending the Inc. 5000 Gala for the second consecutive year after his company, PT Biz, made the prestigious Inc. 5000 list of fastest-growing private companies. The Inc. 5000 list recognizes the top 5000 private US companies with the highest revenue growth over the past three years, and PT Biz's inclusion is a testament to their success. Making the Inc. 5000 list twice has added credibility to PT Biz, as they are the only company in their industry to achieve this feat. Doc Danny takes pride in the fact that PT Biz has helped their clients see over 65,000 new patients annually, although he admits that he sometimes misses direct patient care.
In conclusion, Doc Danny shares key lessons from his experience, which include focusing on helping others, building a great team with shared values, celebrating wins, and constantly working on maintaining a balanced life outside of work. These insights provide valuable advice for entrepreneurs and anyone striving for success in their chosen field.
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In this episode of our podcast, Doc Danny delves into the crucial aspect of simplifying how physical therapists communicate with their patients. As healthcare providers, physical therapists often find themselves unintentionally overcomplicating explanations when discussing treatments with their patients. We explore how this tendency to delve into pain science and musculoskeletal systems can cause confusion and deter patients from seeking the help they need. Doc Danny proposes a game-changing solution: condensing the explanation into three clear and concise points.
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In this thought-provoking podcast episode, we dive deep into the fascinating concepts of fixed mindset versus growth mindset. We shed light on how having a fixed mindset can inadvertently restrict opportunities and create a sense of scarcity, while adopting a growth mindset can unlock abundance and open doors to new possibilities. Throughout the episode, we unravel concrete examples of how a fixed mindset can manifest itself in our lives. From feeling the need to compete with similar businesses to believing that our family's genetic makeup predisposes us to certain health issues, these fixed thinking patterns can hold us back. We also explore the personal journey of renowned artist Alicia Keys, who faced her own struggles with a scarcity mindset early on in her career. Enjoy!
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In this episode, we dive deep into the three best times for physical therapy businesses to execute internal marketing campaigns to reactivate prior and current clients. By targeting clients who have already experienced their services and have established trust, these campaigns have a higher chance of successfully selling additional services compared to new clients. Enjoy!
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In this episode, we delve into five key strategies for physical therapists and healthcare providers to attract more new patients to their cash-based practices. Our first focus is on enhancing clinical skills. By becoming exceptional clinicians who consistently deliver excellent results, we can generate valuable word-of-mouth referrals, which are both cost-effective and effortless. Throughout the episode, we underscore the growing viability of cash-based practices in the face of rising healthcare costs. Nevertheless, we acknowledge that competition is also intensifying, making it essential for providers to continuously improve both their clinical and business skills. By implementing these five marketing approaches, practices can enjoy sustainable growth.
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In this episode of our audio podcast, Doc Danny delves into a common challenge that many businesses face - dealing with other businesses copying what you do. Drawing from his own experiences with his business, Danny shares how he noticed that as his social media presence grew, other practices would swiftly replicate his exercise videos, unique messaging, and content shared on various platforms. Initially, Danny found this copying behavior to be quite irksome. However, he recalls a valuable insight he received - the act of copying is actually a form of flattery. It signifies that these other businesses recognize your success and believe that you have something worth emulating. Additionally, the act of copying often reveals a lack of knowledge and understanding on the part of the copiers, as they struggle to create their own original content.
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In this episode, join Jerred Moon, Yves Gege, and Doc Danny as they delve into the ever-changing world of physical therapy and performance-based clinics. With over 10-20 years of experience, they reflect on the significant shifts they have witnessed and provide compelling predictions for the next decade of this industry.
First, they delve into the issue of reimbursement rates dropping for physical therapists due to over-coding by certain clinics. This unfortunate trend has forced clinics to see more patients per hour in order to maintain financial stability. However, they also shed light on the emergence of a new path for physical therapists, where they venture into the health and fitness realm. Through direct-to-consumer cash-based models, therapists can now enjoy more freedom and potentially earn higher incomes.
Join us as we explore the past, present, and future of physical therapy and performance-based clinics. Gain insights into the evolving landscape of this industry and discover what the next 10 years may have in store.
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In this episode, we look into the various areas of a business that owners can strategically invest in to generate a substantial return on investment. One of the key areas highlighted is investing in people, specifically hiring staff. By bringing skilled individuals on board, businesses can often generate more revenue than the cost of their salaries, making it a highly beneficial investment.
Overall, we stress the notion that investing in your own business has the potential to yield a much higher return than passive investments, primarily because you have control over the outcomes. By strategically investing in people, space, knowledge/education, marketing, and technology, business owners can significantly grow their ventures and increase their overall value. Tune in to gain valuable insights on where to reinvest your money within your business to drive growth and success.
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In this episode, we dive deep into the origins and goals of PT Biz, a renowned business coaching company specifically designed for physical therapists. This incredible company was founded by three partners - Doc Danny, Yves, and Jerred. Danny himself started his own cash-based physical therapy practice back in 2014, but soon realized that he needed to expand his knowledge in the business aspect of things. With the invaluable support and guidance of his wife, Danny developed effective systems that facilitated the growth of his practice. As time went on, other therapists started seeking his advice, and that's when he realized the potential for a greater impact by helping more clinicians. Thus, Danny made a decision to focus on business coaching through PT Biz, while his wife took over the reins of the practice.
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In this episode, we look into the significance of continuity programs and recurring revenue for businesses. We uncover the essence of continuity programs as ongoing initiatives that contribute to the development of recurring revenue. Unlike new business revenue which constantly necessitates the acquisition of new clients, recurring revenue involves clients who pay consistently each month. This type of revenue offers a higher level of stability and sustainability.
Doc Danny emphasizes the importance of initiating continuity programs early on, as they have the potential to snowball over time. As more clients enroll in recurring programs on a monthly basis, the revenue gradually accumulates. While client churn is inevitable, Danny argues that with the right strategies, new clients can balance out those who depart.
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In this episode, Danny engages in a candid conversation with a group of physical therapy students from Indiana State, sharing his personal journey and experiences in starting a cash-based physical therapy practice. Rather than delivering a formal presentation, Danny opts for a casual discussion with the students, allowing for a more intimate and relatable exchange.
Throughout the episode, Danny addresses various questions posed by the students, offering invaluable insights and advice tailored to their individual aspirations. For instance, he guides Emily, who expresses her desire to work with runners after graduation, on how to enter a new area and successfully build a reputable practice. Danny explores potential options for Emily, such as working at a clinic or remotely coaching discharged clients in Salt Lake.
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In this episode, Doc Danny dives into the world of physical therapy and explores innovative tactics that can help physical therapists attract more clients. We examine how local marketing strategies have evolved beyond traditional education events to now include injury screens and performance testing. Injury screens involve a comprehensive assessment of clients' range of motion, strength, and movement control to identify potential deficiencies that may lead to injuries. By highlighting these areas for improvement, clients gain a deeper understanding of their own physical limitations and become more motivated to seek professional help.
Furthermore, we explore the concept of performance testing, which utilizes metrics such as grip strength, vertical jump, and single-leg hops to evaluate athletic performance and identify any underlying issues. By providing objective measurements, clients gain valuable insights into their current performance levels and are inspired to address any concerns, especially if they aspire to participate in specific activities.
Not only do these screenings and tests provide a benchmark for measuring improvement, but they also present physical therapists with an opportunity to diagnose problems and attract new clients who are eager to address the deficiencies identified. We strongly recommend that physical therapists consider incorporating these types of assessments in order to differentiate themselves in a competitive market and effectively engage potential clients. Join us as we explore the power of front-end tactics in the world of physical therapy marketing.
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In this episode, Doc Danny provides a detailed review of his recent Mastermind events held in Denver, Colorado last month. Sharing the context of the event, he highlights the stunning scenery of Boulder, where he enjoyed hiking and visiting a local bookstore.
Danny explores the purpose of the mastermind program, which aims to support performance-based clinicians throughout the year in growing their businesses. He walks us through the daily activities of the events, which include workouts, breakfast, presentations, small group work, and networking dinners.
In conclusion, Dr. Danny reiterates the key points of his review, highlighting the significance of recurring revenue streams, understanding the mental challenges faced in the initial stages of entrepreneurship, empathizing with the different obstacles faced by women entrepreneurs, and prioritizing mental health. He extends an invitation to interested performance-based clinicians to explore if the mastermind program would be a suitable fit for them.
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In this episode of the P.T. Entrepreneur Podcast, we delve into the crucial distinction between making decisions based solely on cash flow versus prioritizing business value when operating a physical therapy business. While cash flow is undoubtedly essential, Doc Danny enlightens us on the fact that relying solely on cash flow does not necessarily cultivate intrinsic value within the business. After all, if the business heavily relies on the owner's labor to sustain cash flow, its value becomes diminished if it cannot function in their absence.
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In this episode, Doc Danny and Yves dive into the importance of effective communication for business owners and leaders. The discussion is based on a poll conducted by Yves in the PT Entrepreneurs Facebook group, which revealed that effective communication is the most crucial trait of a good leader. The hosts highlight the potential pitfalls of poor communication, such as damaging relationships and losing trust.
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In this podcast episode, we dive into the crucial topic of doing the right thing in business. We explore the psychological concept of reciprocity, where individuals feel a compelling obligation to return a favor when someone does something for them. Surprisingly, the return can even outweigh the initial favor. To illustrate this, we share a real-life example of how buying someone lunch can lead to their help in moving heavy objects.
We emphasize the significance of reputation in the business world, highlighting how it can be rapidly influenced by our actions, both positively and negatively. Particularly for new business owners, who have the advantage of having all decisions go through them, doing the right thing for all customers is paramount. By consistently acting with integrity, a strong and positive reputation can be built in the long run. Furthermore, it is crucial to identify the right customers for the business and, if necessary, refer others to specialists. It is important not to charge customers for office visits if they are not the right fit and would be better served by seeking assistance elsewhere.
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In this podcast episode, Jerred Moon and Yves delve into the topic of productivity, conquering procrastination, and sharpening focus. Jerred, a seasoned business owner, shares his personal experiences and strategies for managing multiple tasks and staying organized. He introduces his system, which originated from a basic to-do list and has evolved to include prioritizing tasks based on urgency and importance, setting goals, and time-blocking tasks. Inspired by his pilot training, Jerred developed a symbolic tracking system using dashes, pluses, and circles to represent ideas, tasks in progress, and completed tasks.
The discussion then moves to the concept of focusing only on the highest priority tasks and the "two-hour test." Jerred explains that by asking oneself what they would focus on if they only had two hours to work, it becomes easier to prioritize and avoid getting caught up in busy work. He also emphasizes the importance of regularly decluttering the task list by deleting irrelevant tasks at the end of each week.
Towards the end of the episode, Jerred highlights the danger of comfort becoming a self-built prison. He warns against the potential distractions that can consume hours of our day in small increments and urges listeners to implement the productivity techniques discussed. Knowledge alone is not enough; forming new habits is key to achieving greater productivity and efficiency. Enjoy!
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In this episode, we dive into the incredible benefits of journaling. Doc Danny suggests that journaling is a simple and inexpensive habit that can help organize thoughts and clear the mind. But don't worry, this isn't about keeping a diary. Instead, Danny advocates for free-flow writing or drawing, allowing ideas to connect with one another through arrows.
Danny shares their personal experience with journaling, revealing that they turn to it whenever they feel overwhelmed or need to find clarity. Interestingly, Danny stumbled upon a journal from 2015 and was amazed by what they discovered within its pages. Not only did it contain relevant to-do lists, but also a treasure trove of random thoughts and drawings. Journaling, it turns out, acts as a time capsule that allows us to revisit past thoughts and goals, providing insight into how our perspectives have evolved, what still holds importance, and the progress we have made.
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Danny and Yves discuss the best ways to reinvest in a physical therapy cash practice. They emphasize that reinvesting is important for tax advantages and the growth of enterprise value over time. The five main areas to reinvest are:
They stress finding the right vendors specialized in the industry. Reinvesting provides tax advantages, and enterprise value growth and allows focusing on relationships over just business. The conversation emphasizes allocating resources strategically to compound returns through knowledge, leverage, and valuable skills long-term.
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In this thought-provoking episode of the podcast, Doc Danny dives into the topic of making assumptions about patients' financial situations based on their appearance. Drawing from personal experiences, he reflects on how he used to judge clients' ability to afford extensive treatment based on their clothing and car choices. However, he shares a surprising encounter with a client who defied his assumptions. Despite the client's modest attire and old car, it turned out they were one of the wealthiest individuals Danny had ever worked with, having achieved remarkable success through multiple companies and lucrative rental properties. This eye-opening experience made him realize the grave mistake he had been making by wrongly assessing clients' financial means.
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In this podcast episode, Danny and his friend Joe reunite to dive into Joe's recent adventure as a deckhand on a commercial fishing boat in Bristol Bay, Alaska. Curiosity led Joe to seize the opportunity when his friend's father, who owns a salmon fishing boat, offered him the job. Despite feeling nervous, Joe embraced the chance to challenge himself by undertaking something arduous. The life of a deckhand entailed enduring physically demanding tasks, uncomfortable sleeping conditions, and even resorting to a bucket as a makeshift toilet.
Overall, this episode centers on Joe's gripping account of life as a deckhand, highlighting the mental hurdles he encountered. Moreover, the conversation expands to encompass the importance of pushing oneself beyond their comfort zone, as well as embracing intentional living amidst the routines of everyday life. Tune in to gain valuable insights and inspiration to embark on your own transformative journey.
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In this episode, we explore the importance of having difficult conversations as a business owner. We delve into the benefits of addressing problems and issues directly, even if they may be uncomfortable. These conversations are crucial for the long-term success of a company, especially when changes need to be made to improve profitability or service structures.
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In this episode of the podcast, Doc Danny and Yves delve into five practical and cost-free strategies that physical therapy practices can employ to enhance the customer experience and generate more referrals. The first strategy is the power of using people's names when interacting with them. By addressing patients by their names, it fosters a sense of personal connection and value. Tune in to hear the rest!
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In this episode, we dive into the key insights from ATI Physical Therapy's recent quarterly investor report. ATI is a prominent publicly traded physical therapy company that is required to disclose financial information each quarter. The performance of their stock depends on whether they beat, meet, or miss projections made by analysts.
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This podcast discusses effective marketing strategies for cash-based physical therapy practices. Doc Danny interviews Jeremy Dupont from Patch, a marketing agency that works with PT practices.
Jeremy shares valuable insights based on his extensive experience working with PT practices, shedding light on what marketing techniques are currently proving successful. He highlights the guerrilla marketing tactics employed by Ripple Physical Therapy when they first opened, such as placing posters on construction sites to generate buzz.
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In this episode, join Doc Danny as he discusses the toughest stage of starting a clinical business - the mental hurdles that come with believing in oneself. Danny emphasizes that skill-wise, this stage is not as challenging as it may seem. To overcome this obstacle, he outlines three essential steps that must be taken: transitioning to a standalone space, hiring administrative support, and bringing on board another clinician or fulfiller.
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In this episode, Doc Danny and Yves Gege explore the concept of limiting beliefs and how they can hinder success in various areas of life. They delve into the external factors that contribute to these beliefs, such as family, childhood experiences, and professional environment, and how they shape our perception of the world. Danny emphasizes the importance of self-belief and overcoming external pressures to achieve personal growth. Drawing from his own experiences, Yves shares how caring for his special needs sister instilled a sense of worth through productivity. He also highlights the role of business as a catalyst for challenging and reframing self-beliefs.
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In this episode, Doc Danny dives into the topic of dealing with failure in business. He sheds light on the various forms that failure can take, whether it be a referral partner canceling on a deal, a patient failing to show up, or a staff member venturing out to start their own practice. Danny emphasizes the personal impact that these failures can have, often leading to a negative snowball effect where one setback leads to another. However, he offers a refreshing perspective, encouraging listeners to view these failures as valuable lessons to learn from and to embrace the idea of failing forward.
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In this episode, Doc Danny tackles the question of how to calm a racing mind, particularly as an entrepreneur, in order to find a balance between work and family life. Drawing from personal experience, Danny shares the story of their own struggle with overwhelming stress and the toll it took on their physical and mental health. They emphasize the importance of understanding the body's limits and seeking support from mental health specialists and performance coaches to reframe thoughts and beliefs. While stress can be a motivator, Danny warns that it cannot be a long-term strategy, as entrepreneurs risk burning out.
Taking a closer look at major life decisions, such as career changes or starting a business, this episode acknowledges the fear of the unknown that often accompanies these choices. Danny encourages listeners to embrace the idea of "taking a chance on oneself" and not allowing others to dictate their path.
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In this episode, Doc Danny shares valuable insights on how to build raving fans without breaking the bank on marketing. He emphasizes the advantage that healthcare professionals have in being able to spend quality time getting to know their patients, which forms the foundation for building a strong rapport and relationship. Danny introduces the first step to building raving fans – the simple act of sending a text message to patients the day after their first visit to check in on them. This small gesture goes above and beyond what is commonly done in the medical community and showcases a high level of care and concern. Discover how the simple acts of thoughtful communication, creating effective programs, and attending appointments can make a world of difference in building trust and loyalty with your patients.
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In this episode, Doc Danny dives into the topic of retaining high-quality employees, especially as businesses grow beyond the owner. He opens the discussion by highlighting a concerning trend of physical therapists leaving the profession due to burnout, with 15-20,000 professionals leaving in the last year alone. To address this issue and retain valuable team members, Danny suggests focusing on three key variables: culture, pay consistency, and work-life balance.
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In this podcast episode, we explore the fundamentals of cash flow management, a crucial concept for aspiring entrepreneurs who may have a different financial background. Danny breaks down the difference between revenue earned and revenue completed, shedding light on how these figures can impact your business finances. While revenue earned reflects the money collected within a given month, revenue completed represents the value of work completed during that period. Understanding this distinction is vital, as it reminds us that we haven't yet fully earned the amount reflected in our revenue completed.
To ensure financial stability, Danny advises maintaining a conservative approach to cash flow. They recommend setting aside 3-6 months' worth of cash as a safety net, cautioning against paying yourself too much until this cushion is established. Having cash on hand serves several purposes, including covering refunds, weathering seasonal downturns, and adapting to unforeseen events like the recent COVID-19 pandemic.
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In this episode, Doc Danny and Yves dive into the three biggest mistakes people make during the hiring process that result in high turnover. They acknowledge that some turnover is normal, especially with younger clinicians who have a freelance mentality. However, they caution against hiring someone too similar to oneself as it can lead to replacement attempts or a lack of diversity in the interview pool. They recommend using the Rocket Fuel quiz to assess potential employees' natural tendencies.
The episode dives into the complexities of hiring and retaining employees as a business owner, emphasizing the challenges of delegation and the time-intensive nature of managing employees. The hosts suggest that one-on-one mentorship with a direct superior is the most crucial factor in employee retention.
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In this episode of the podcast, Doc Danny delves into the crucial element of making a business go viral - being awesome at what you do. Drawing inspiration from the story of Andy Chen, Danny emphasizes the importance of genuinely caring about people and striving for the best possible results. He goes on to recount his own experience of starting a practice with no prior business knowledge, highlighting how their obsession with helping people achieve desired outcomes propelled their success. This success is comparable to that of Chipotle, who became a sensation in the fast-food industry through their focus on delivering the best quality food without excessive marketing efforts.
Danny stresses the significance of trust in business. If you fail to live up to the trust placed in you by your customers, they will eventually stop recommending your services.
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In this podcast episode, Danny and Yves discuss the pros and cons of staying small in business. Danny shares their experience of staying small due to feeling uncomfortable with the unknown of growth and the vulnerability of having no source of passive revenue or back up if they got sick. Yves shares his experience of wanting more time freedom and being able to work with patients in a more meaningful way. They also share the benefits of having a team around them and molding them into the culture they wanted. Overall, the podcast encourages listeners to consider their own views on life and understand whether they are a "seeker" or a "chiller," and to recognize and break false beliefs that may be holding them back.
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Doc Danny delves into the topic of how to be happier while striving for more in this episode. He acknowledges that it's a tough challenge since people tend to focus on results, outcomes, and achievements, which may take longer than expected and cause frustration. During his recent trip to Hawaii with his family and two children, they drove on the famous Road to Hana in Maui. This long and winding road gave them many opportunities to enjoy the rainforest, waterfalls, and other sights. Danny explains that the purpose of the drive isn't to get to Hana quickly but to enjoy the journey. Therefore, he advises people who aspire for more to be more self-aware and present to relish the journey and not just focus on the goal.
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In this podcast episode, Doc Danny and his CFO, Jerred, discuss the importance of organizing one's finances for both personal and business purposes. Jerred shares his experience of initially mixing personal and business finances, which was stressful for him. He later opted for a more organized model to avoid financial stress and recommends that personal and business finances should be kept separate for asset and liability protection. They recommend the book Profit First for those who need financial help.
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In this episode, Doc Danny shares insights about partnering and choosing the right business partner. Drawing from his experience working with over 200 businesses within the PT Biz mastermind, he emphasizes the importance of identifying whether a potential partner is operational or strategic. An operational partner should have complementary skills to the existing partner, while a strategic partner should have experience in the area of business the partner is looking to start.
If you're considering a business partnership, this episode is a must-listen. Dr. Danny provides invaluable advice on how to choose the right business partner and the importance of compatibility and complementary skillsets. Tune in now to learn more!
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In this podcast episode, Danny and Yves delve into a secret sales technique for selling $2,500 packages. The method involves aligning clinical skills with the sales process and getting the customer to buy-in to the plan of care. Danny shares a personal story about their experience with selling a package for the first time and how it felt strange to them. They also discuss the power of sales in everyday life and how it can help build confidence in other areas of life.
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In this episode of the podcast, Doc Danny explores how the job market is changing due to technology and artificial intelligence, emphasizing the importance of being creative and having humanity. He cites Seth Godin's new book on developing significance within businesses and organizations as an example.
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In this episode of the podcast, Doc Danny and Jeremy Dupont delve into the process of auto-piloting a practice. They emphasize the importance of consistent, repeatable systems and understanding the customer journey. Jeremy shares his experience of implementing technology in his practice, Ripple, to increase capacity and efficiency. By empowering his physical therapists to handle their own scheduling, he has fostered personalized relationships with patients and has been able to focus on the bigger picture. Both Doc Danny and Jeremy highlight the significance of combining the right people and the right software for successful auto-piloting. They also discuss the challenges of achieving passive income and how technology aids in increasing capacity, tracking KPIs, and facilitating follow-up communication.
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Today, Doc Danny delves into the challenges that individuals face when embarking on a career in functional medicine. Drawing from his conversation with a Nurse Practitioner, he explores the fears that arise when starting a practice, including concerns about income stability and the time it takes to replace a full-time income. Doc Danny candidly shares his own personal journey of leaving a secure military career for a different path, highlighting the fear associated with leaving something safe and consistent. Enjoy!
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In this episode, Doc Danny and Yves Gege delve into the six essential traits that are crucial for cash practice owners to achieve success in their entrepreneurial journey. They emphasize the significance of having experience as a personal trainer, coach, or in a specific niche, as it establishes credibility within the industry. The duo also stresses the importance of cultivating grit, which encompasses patience, optimism, and persistence in the face of adversity. They highlight the need for risk tolerance, but not being overly risky, in order to make calculated and informed decisions. Being mission-driven is another trait that proves to be instrumental in attracting new clients, retaining them, and gaining valuable referrals. Additionally, they underscore the importance of patience, comfort with sales, and organizational skills for running a prosperous cash practice.
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In this episode, Doc Danny shares a conversation he had with a friend who owns a wine distribution company. They discussed the physical therapy profession and the challenges that come with it, specifically the low compensation compared to other professions. The average physical therapist makes around $80-90,000 but has an average debt of $150,000.
Danny explains that starting a cash-based practice is a proven solution to increase earning potential while still being an active clinician. This allows physical therapists to charge more for their services and ultimately make more money. He believes it is an elegant solution that allows individuals to marry their passion for the profession with financial stability.
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In this episode, Doc Danny discusses the current state of cash-based practices in the US in 2023. He shares the trends that he has observed and encourages listeners to check out the results page on physicaltherapybiz.com to understand the value of working with them. Danny is optimistic about the growth of cash-based practices and explains how they are becoming more popular as people recognize the need for an overeducated personal trainer to help quarterback their health and wellness. He discusses how even small towns have seen success with cash practices, with some breaking the seven-figure mark.
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Doc Danny has been obsessed with helping people live high-performance, pain-free life since high school and has been in the physical therapy profession for some time. He shares his journey of developing a cash-based practice that eventually grew, leading him to realize the potential of helping more people by sharing what he had learned.
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In this episode, Doc Danny answers the frequently asked question of whether to rent or buy a standalone space for a physical therapy practice. He suggests that renting is less risky and provides more flexibility, especially if there is no established business history or good personal credit. Buying a building should be considered only when there is a lot of funding available.
The value of the building is based on the strength and quality of the tenants and leases in the building. Danny advises considering the area and tenant mix before making the decision to buy a building. He concludes by highlighting the importance of thinking about the long term and making a thoughtful decision.
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In this episode, Doc Danny explores the topic of forecasting one's future. Doc Danny suggests talking to people from different worlds to get a better understanding of different career paths. He also advises people to think about their boss, their role, their salary, and their career growth potential. By writing down these factors, individuals can forecast their future and decide if they are happy with the life they see for themselves.
Overall, this episode provides valuable insight into the importance of forecasting one's future. It encourages listeners to take charge of their careers and lives, and make informed decisions that will lead to a fulfilling and satisfying future.
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Doc Danny encourages viewers to watch the accompanying video on the PT Biz YouTube channel and take notes to get the most out of the training. The training covers various stages and elements of business, and he hopes that even if only some of it is applicable to the viewer's current stage, they will find it useful. With his experience and expertise, Doc Danny provides insightful and practical advice on how to take your business to the next level.
"I spent $139,000 working with some of the smartest people on the planet and in this video, I'm going to break down exactly what I learned.
This is easily the longest and most valuable video I've put out that isn't in our PT Biz coaching programs.
10 years ago, I didn't even have $1000 to spend on business education and mentorship.
If you're in the same place as I was 10 years ago, I hope this gives you an unfair advantage.....if you're willing to implement what I share with you in this video."
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In this podcast episode, we delve into the financials of a successful cash-based physical therapy practice located in a mid-sized market city. The practice has three clinicians and an owner who is able to balance a 40% schedule with other providers seeing between 70-90% of their schedules full. The practice is generating an average of $63,000 in top-line revenue with an average cost of $33,000 per month, resulting in a net profit of $30,000 per month. This equates to a net profit of $360,000 per year, which is three to four times higher than what most physical therapists anticipated they would be earning.
Overall, this podcast offers valuable insights into the financial aspects of running a successful cash-based physical therapy practice and provides practical advice for those looking to build and grow their own business.
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In this podcast episode, Dr. Danny shares his insights on entrepreneurship and whether it ever gets easier. He responds to a question from a member of the PT Biz Mastermind program who had recently experienced the departure of their second staff member after a year. Dr. Danny explains that although the stress and challenges associated with starting and running a business do not disappear, they do become more manageable over time. He compares it to parenting, where the problems become more complex, but one becomes better equipped to handle them. He also emphasizes the importance of the people one works with in a business, who can both bring joy and cause stress.
Overall, this episode offers valuable insights into the challenges of entrepreneurship and the importance of seeking support and assistance to make the journey a little less daunting.
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Today, Danny emphasizes the significance of time freedom and how entrepreneurship can lead to achieving it. He shares an amusing anecdote about his daughter's school performance, where she performed a trap version of "The Wheels on the Bus," to highlight this point. Dr. Danny also talks about how challenging it can be to take vacations while working for someone else, which is not the case for entrepreneurs who have the freedom to manage their time.
Dr. Danny stresses that financial freedom precedes time freedom and that it is worth the exchange. He values being present for his daughter's school activities, coaching her teams, and traveling with her, which he can only achieve due to his freedom of time as an entrepreneur. He draws on his experience in the military to compare the culture's lack of support for taking time off with entrepreneurship's advantages.
Dr. Danny encourages entrepreneurs to become better business owners, hire talented people, develop systems and processes that can run without them, and reinvest in themselves as business owners. He concludes by stating that time freedom is the pinnacle of success, and revenue is what follows it. Tune in to this episode to strengthen your knowledge of how entrepreneurship can lead to time freedom.
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In this episode, Dr. Danny delves into the topic of working with family and friends. He shares his personal experience of working with his wife in their practice and how they were able to divide and conquer by utilizing their skills and strengths. Dr. Danny recommends taking the Rocket Fuel assessment to determine if you and your spouse have complementary skills before considering working together.
The pros and cons of working with family and friends are discussed in detail, including the benefits of trust, ownership level efforts, and ease of finding employees. However, the cons include the potential for less professionalism, blurred lines between friend and boss, and difficulties when it comes to termination.
Danny advises listeners to be careful not to let family members be demeaning in a work setting and to consider how they are perceived in the present versus the past. Ultimately, the decision to work with family and friends is a personal one that should be based on careful consideration.
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This week's Thursday episode comes to you from our PT Biz YouTube channel. If you have not had a chance to check it out, head to https://www.youtube.com/@ptbiztraining! Don't forget to subscribe!
In this episode, Danny dives into the topic of raising prices as a means to increase revenue without increasing overhead. He emphasizes the importance of physical therapists charging an average hourly rate of $150 in order to be able to expand their business beyond themselves and maintain low volume. Furthermore, Danny encourages striving for a rate of $175-200 to allow for growth and hiring.
Danny provides two strategies for raising prices, the first being a silent price raise where prices are simply adjusted without explanation. The second is a reactivation price raise, which involves reaching out to prior customers with an explanation of the price change and offering them the opportunity to purchase one package at the previous rate. He stresses the significance of painting a vision for the company and putting in the effort to reach out to prior customers instead of taking the lazy route.
Danny concludes by encouraging physical therapists to take the initiative in raising their prices, as it benefits both themselves and their patients by allowing for fair compensation and improved quality of care. This episode offers valuable insight and practical advice for physical therapists considering a price raise.
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In this episode, Doc Danny discusses the potential of Artificial Intelligence (AI) in the physical therapy profession. He emphasizes how AI can improve efficiency in tasks such as research and document preparation, and gives examples of how AI is already being used in other professions. Although AI is not yet advanced enough to replace human physical therapists, it has the potential to revolutionize the field with personalized treatment plans, rehabilitation exercises, assistive technologies, predictive analytics, and telehealth.
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In this episode, we explore the topic of attracting talented individuals to a service-based organization. It can be challenging to find the right cultural fit for your business, especially within a small pool of people who would thrive in a cash practice setting. To overcome this challenge, it is crucial to have a clear and passionate vision for your company.
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In this episode of the podcast, Doc Danny discusses the significance of books and audiobooks in the pursuit of personal development. He shares his experience of reading his first book in this category, The Go-Giver, and how it took him months to finish. Doc Danny also explains how he found audiobooks easier to work with, but if a book was more tactical in nature, he would prefer to get the physical copy. He emphasizes that the quality and implementation of the information are more important than the number of books one reads.
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In this episode, Doc Danny talks about the significance of saying "no" and how it can be beneficial in saving time and reducing stress. He urges listeners to take a step back and evaluate their schedules to see if they have taken on too much by not saying "no" to unnecessary tasks. Danny also emphasizes the importance of being cautious about what entrepreneurs say "yes" to when starting a business as it can be overwhelming to handle tasks that are not crucial.
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In this podcast episode, Doc Danny discusses the challenges of leadership in mid to large-size cash and hybrid practices. He shares his insight that leadership is a constantly changing target and can be challenging to master due to the many variables that come into play when dealing with different situations. Danny highlights the issue of high turnover rates and the importance of creating an environment that fosters a positive culture to retain good team members.
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In this episode, Danny dives into the topic of business partners and whether or not it's a good idea to take on a staff member as a partner. He shares his own experiences with the Army. He explains that businesses that are not venture-backed are often cash-flow-driven and service-driven. Rather than asking if a person is the right fit to partner with, he suggests focusing on finding the ideal person who is good at things the business owner is not.
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In this episode, Danny and Yves discuss the importance of shifting the mindset away from the traditional model of physical therapy towards a more proactive approach. They emphasize the need to focus on helping people achieve their long-term goals, rather than just discharging patients and maximizing productivity. They provide examples of individuals who want to stick around longer and how working with them can be beneficial for both the client and the business. Danny and Yves also emphasize the importance of providing value to clients and creating a great customer experience, using technology to make processes more repeatable, and ultimately achieving financial, time, and clinical freedom.
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In this episode of the podcast, Danny brings to light an important aspect of entrepreneurship that is often overlooked - having a group of entrepreneur friends. He emphasizes the need for a supportive network of people who can help you navigate the challenges and celebrate the successes that come with running a business.
Overall, this episode is a reminder that entrepreneurship can be a lonely journey and the importance of having a community of entrepreneur friends should not be underestimated. It's a great listen for anyone looking to grow their business and seek support from like-minded individuals.
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In this episode, Danny discusses the importance of trying and failing, and how it can lead to success. He emphasizes that many people hesitate to try things because they fear failure. Danny shares his personal experiences with his kids and coaching teams, highlighting the difficulties of overcoming fear and self-doubt. He tells a story about his son's experience trying out for a school musical and how it led to newfound confidence. Enjoy!
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In this podcast episode, the importance of tracking three critical areas for optimizing the customer experience and generating revenue is discussed. These three areas include the drop-off point from leads to call booked, call booked to the initial evaluation and initial evaluation package percentage. By tracking these areas, businesses can gain valuable insights into their customer experience and predict revenue while making better staffing, marketing, and advertising decisions.
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In this podcast episode, Dr. Danny interviews Jeremy DuPont, the owner of Ripple Physical Therapy in Boston. Jeremy shares his journey of becoming a massage therapist and how he decided not to pursue physical therapy school due to the high cost. Instead, he specialized in Active Release Technique and other manual therapy courses to provide movement and manual therapy for people to help them feel better and get out of injuries.
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In this episode of the PT Entrepreneur Podcast, I wanted to revisit an insightful conversation with an experienced entrepreneur who shared with me the reality of the struggles and frustrations that come with starting a business. Building a business is like paddling against waves in the ocean, with a barrier to entry that keeps out those who are not willing to put in the work. Enjoy!
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In this podcast episode, Dr. Danny shares his four big takeaways from a recent live Mastermind event in San Antonio. Overall, Dr. Danny emphasizes the importance of creating a company culture that employees enjoy and maintaining healthy personal relationships as an entrepreneur. He also encourages listeners to visit physicaltherapybiz.com to learn more about his work and how it could benefit them.
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When it comes to growing a business, it is important to consider if you have reached saturation in your current market. It is possible that there are many more people out there who could benefit from your services, but they are unaware of your business. To make sure you are reaching those people, marketing and content creation can be helpful. However, it is important to make sure that your existing systems are tight and efficient so that you are not stretched too thin.
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Today, I am discussing the difference between task delegation and micromanagement and how to effectively manage people. In order to scale a service business beyond oneself, one must delegate tasks and hire other service providers. The key to successful delegation is clarity in what one wants from the delegated person. Enjoy!
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Today, I am giving some quick thoughts on why I love the internal communication channel that is known as Slack. Slack compartmentalizes conversations and can be used for different aspects of the business, like a channel for clinicians only or upcoming events. Slack is helpful for those who are technology averse, as it is an easy-to-use internal communication channel. It is used in both cash practices and PT biz. Enjoy!
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As a business and clinic owner, you must find ways to maintain mental and physical health. One of the biggest challenges of being a clinical entrepreneur is being present and engaged with patients, while also managing the multiple facets of running a business. Sacrifices often need to be made when working to build a successful business. This may mean avoiding social invitations or activities such as sports teams, hobbies, and other community events. It is essential to find balance in order to maintain the relationships with those in one's community, as well as to enjoy the fruits of one's labor. Enjoy!
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For this Thursday episode, I will discuss a new show starring Eugene Levy called, 'The Reluctant Traveler'. The show follows Levy as he travels to different places, despite his fear of traveling. The key takeaway is that most of us have to go out and find difficult things to overcome. Enjoy!
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Today, Andy Chen makes his return to the podcast and we are discussing the state of the performance-based clinical world. Andy is the founder of Moment Physical Therapy and Moment Education, a mentorship program to help others learn faster than trying to piece it together themselves. Enjoy!
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Today, I am discussing the idea of semi-passive income and how it can be achieved through the internet and social media. I emphasize the importance of being realistic when it comes to money and the potential income that can be earned from entrepreneurship. I encourage you to spend the weekend thinking about the concept of semi-passive income and how it can be applied to your own life. Enjoy!
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Today, my business partners Jerred Moon and Yves Gege join me again to discuss the concept of a CRM for your cash practice. A CRM is a place for contacts to live and is an important system to have in order to maintain relationships with customers and have visibility into their actions. Enjoy!
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Today, I am introducing a simple way of maintaining and building a continuity offer in a successful physical therapy practice. Recurring revenue, as opposed to package sales, is a great way to grow a business. Although the revenue is not immediate, the lifetime value of a customer is significantly higher than a one-time purchase.
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Today, I am joined by my business partners, Yves Gege and Jerred Moon. We are discussing the concept of fuel, which is what drives people to do difficult things in life, whether it be athletics, entrepreneurship, or career advancement. Enjoy!
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What's up, everybody? Today, I wanted to get on here and talk about a trend I am seeing in physical therapy businesses that have scaled up over the past two years. When it comes to hiring, don't assume that every PT hired by you is going to be willing to work long hours, do workshops, and create content for your business. It is important to provide employees with a sense of security and stability in order to ensure that they will want to stay long-term. Don't put them in a risky situation because this will lead to them looking elsewhere. Enjoy!
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Today, I am exploring the idea of fuel being used to power success in business and how work is not much different from the fuel used to power nutrition. When you examine yourself and the motivations behind your ambition, you have to be able to find some sort of motivating factor that is driving you. I encourage you to think about the fuel that is driving you and consider the implications it may have on your life. Enjoy!
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Today, I am talking about how to achieve more of what you set out to do in 2023. The first step is to take some time for yourself at the end of the previous year or the beginning of the new year to think about what is important for you this year. One useful way to do this is to come up with a theme for the year. Enjoy!
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Today, we are exploring the relevance of philosophy for business owners. Understanding your very own emotional control is one of the biggest areas you need to have dialed in when it comes to building a team because people can be very unpredictable. Managing your emotions can be a superpower.
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Today, I am discussing assessments that can be used as part of a hiring process. I believe that these assessments can be beneficial but also would like to warn that people might be putting too much emphasis on them. I encourage you to look up each of these assessments to learn more.
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Today, I am talking about a story I heard on a separate podcast told by prolific business coach and author, Dan Sullivan, regarding the importance of focusing on your business and not copying what other people are doing. Business owners should be careful of falling into the trap of Mongolian plumbing, which is when they try to replicate the success of others without understanding what else is going on behind the scenes. Enjoy!
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Today, I am talking about the number one leadership mistake which is losing emotional control and becoming unprofessional. It can be tough as a business owner to not have moments where this can easily happen, but you have to stay the course and make sure it never happens.
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Today, I am joined again by my partners Yves Gege and Jerred Moon. When you are an entrepreneur, there is a battle between ambition and survival. You must prioritize your physical and mental health, or risk sacrificing relationships. We wanted to share our experiences on how to create a balanced lifestyle for success and unlock the secrets to entrepreneurial health. Enjoy!
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Today, I am discussing the difficult stage of being time-poor and how it is a sign of success when a service-based business is busy making money. It can be overwhelming to do everything by yourself and if you haven't dealt with this yet in your business, you will. I also get into the two options you have when you reach this point in your business. Enjoy!
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Welcome back to another edition of the P.T. Entrepreneur Podcast! This week, we talk about how to best approach opportunities and the importance of making decisions that are beneficial to the long-term success of a business. Enjoy!
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People that make improvements in their businesses are action-takers. They don't procrastinate and they are quick to do things and get their hands dirty. People who stall out or plateau are procrastinators. In order to learn something, you have to apply it. This is true for everything from school to work to hobbies. Just because you've put time into learning something doesn't mean you know it. In order to be good at something, you have to allow yourself to be bad at it first. This means being okay with making mistakes and being open to feedback. Today, I get into the importance of learning vs doing. Enjoy!
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Today, I wanted to discuss the importance of leaning into a niche for your business. It can be massive for your business if you can find a specific group of people and cater to their needs. In this episode, I go over some real-world examples of this. Enjoy!
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In today's short lesson, I address whether brick-and-mortar businesses are outdated compared to online businesses. Cash practices are predictable and can be quite successful, with many reaching a top line of $250,000 within two years. I dig into the advantages of a cash-based private practice. Enjoy!
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Welcome to 2023 and welcome back to the P.T. Entrepreneur Podcast! This week, I am honored to be joined by Mastermind member Scott Jablonka of Carolina Movement Doc! Scott is a fellow podcaster and former athlete, and we get into his amazing operation in Charlotte, NC. Enjoy!
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Welcome to the final episode of 2022! We all have big plans for 2023 and today I wanted to give you my thoughts on how to crush 2023. It all revolves around organizing, planning, and visualizing the future. Happy New Year!
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One of my favorite things I get to do each year on this podcast is to look back and reflect on the lessons learned from the year. Use these lessons and make next year the best year possible for your business. I appreciate you all listening, I hope you have a great New Year, and can't wait to get into 2023 with you all. Enjoy!
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One thing that kept coming back to me in a recent interview I did with one of our Mastermind members was authenticity. People will always seek out authenticity and will follow it. Authenticity should be noticeable in every facet of your business. Today, I talk about better ways to let your authenticity show. Enjoy!
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Today, I catch up with one of our Mastermind members, Elliot Lance! He goes over how he got a great clinical rotation at a cash practice, how he started his cash practice, and ultimately how he ended up buying the largest cash practice in Charleston, SC. Enjoy!
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PT Everywhere: https://pteverywhere.com/
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Today, we jump into a topic that has been covered by myself many times and that is raising your rates. Now is a good time to look at your comp structure and determine if you are undercharging. If you did not do this at any point this past year, you probably are undercharging.
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Today, we welcome back Mastermind member, Ziad Dahdul, owner of Ignite Phyzio Sports & Performance. In his past episode, we talked about business and getting out of a high-volume insurance-based clinic. Today, we dive into his specific niche of ACL rehab. Check out his story below! Enjoy.
https://www.physicaltherapybiz.com/ziad-dahdul
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Today, I am talking about how to avoid the shiny object syndrome that we have all fallen for at some point in our entrepreneurial journeys. To be more specific, I am discussing this in regard to the marketing of your practice. I use a real-life example to elaborate on what I am talking about. Enjoy!
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Today, I am talking about the three areas of sales that you will need to handle as well as anything. Not only is it important for you to master, but if you have a staff or plan on it in the future, it is equally as important for them as well. Enjoy!
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On today's episode of the P.T. Entrepreneur Podcast, I am taking a look at what is considered the number one customer success metric. The more people you can get through an entire plan of care, and help them get back to the goals they have, the more likely it is you're going to have this compounding referral base of clients that will go out of their way to get people through the door for you. Enjoy!
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Welcome back, to the P.T. Entrepreneur Podcast! Today, I am talking about personality types. You are either fixated on the past or you are thinking about the possibilities of the future. The better you can understand this in other people, the better you can help improve the lives of those around you. Enjoy!
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Scarcity is one of the strongest techniques you can use in your marketing and in your sales to drive people to take action. Most people will naturally drag their feet unless given a real reason for why they should take action. Today, I give real examples of what I did and what I see others continue to do within their businesses. Enjoy!
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What's up, everyone? Welcome back to the podcast. This week, I am joined once again by my good friend, Brett Bartholomew. Brett is a performance coach, author, keynote speaker, and founder of Art of Coaching™. Today, we had the chance to catch up with him since we last had him on the podcast. Enjoy!
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Welcome back to another edition of the P.T. Entrepreneur Podcast! In order to understand the trajectory of your business, there are two very important metrics you need to understand within your business. They are cost to acquire and lifetime value. I dig into these in this episode. Enjoy!
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Today, I had the chance to chat with Justin Dimitt, owner of South River Rehabilitation and Performance in Waynesboro, VA. We're seeing more and more hybrid practices within our Mastermind group and Justin's practice has to be one of them. We get into this, how he got into the profession, and more! Enjoy!
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Welcome back to another tactical Thursday episode! If you get into a business for yourself and you don't have a strong understanding of finance, you can put yourself in a very poor position. Not having cash reserves is something that will lead to being in that poor position. I dive into this topic today. Enjoy!
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Today, I am joined by O.G. Mastermind member, Jamie Yoder! We catch up on life, his practice, and much more! This interview came from a Livestream we did in the P.T. Entrepreneurs Facebook group, so if you're not a member, head to the link below.
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Welcome back to another tactical Thursday episode! I was recently on my good friend Brett Bartholomew's podcast. If you are not familiar with him, check out his podcast, The Art of Coaching. The biggest takeaway I had from our conversation was the power of social agility. If you are struggling with business right now, this episode is for you. Enjoy!
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Today, I am super excited to bring you Heidi Jannenga, the founder and Chief Clinical Officer of WebPT. Heidi advises on the company's strategic direction and product innovation while advocating for the rehab therapy profession on an international scale. She co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Heidi brings with her more than 15 years of experience as a physical therapist and multi-clinic site director as well as a passion for healthcare innovation, entrepreneurship, and leadership. Enjoy!
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Today, I bring you all another quick and tactical episode. This comes from another question from Nick on Instagram and the question is this: do you think you should have your prices on your website? This is a very common question and I unpack this on today's episode. Enjoy!
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Something that I see as being a massive challenge in Healthcare is martyr syndrome. This condition is basically where you self-sacrifice and service to others at the expense of yourself. This could be something you are dealing with and today I wanted to chat about what steps to take to handle this. Enjoy!
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Today, I am talking about one of the most effective ways to improve your outcomes and customer experience. If you are not already doing this, then it should be immediately implemented into your practice. It involves spending an extra 15 minutes to write a detailed follow-up e-mail after the initial evaluation. I will give you an example of how I made this work in this episode. Enjoy!
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Welcome back to the P.T. Entrepreneur Podcast! Today's topic comes from a question I received on Instagram and it is a common one: what do we consider a hybrid practice? I discuss my perspective on this and how you should approach the two when starting your own practice. Enjoy!
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In order to take your career to the next level, at some point you will need to give up some things you never thought you would. You need to decide what your mission is and the impact that you want to have on others if that is the goal. Maybe it's not the right time in your entrepreneurial journey to hear this, but I still think you can take something valuable away from this episode. Enjoy!
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Today, I will walk you through the very basic financial approach I have been following for about the last 5 years. I'll give you an idea of what I was doing before I started my practice and how I changed it up to what I am doing now.
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Today is another tactical Thursday episode and my hope is that it stops you from wasting time on something that ends up being unsuccessful. We all love the idea of recurring revenue in our practices but I am here to tell you maybe a membership program is not the best idea in this model. I'll tell you why. Enjoy!
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Today, I wanted to share some thoughts and lessons learned from our recent Physical Therapy Biz live event that we did last week here in Atlanta, GA. These are always such a great experience for the incredible business owners we get to work with but also for our team.
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Today's episode is a straightforward, simple approach to communication and it comes from my friend, Brett Bartholomew. Whether you are choosing to work with your spouse or partner with someone else in business, you must understand the complexity of communication. If how you communicate is not at the forefront of your partnership, things can go south quickly. Enjoy!
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Welcome back to the P.T. Entrepreneur Podcast! This week, I am excited to bring you one of the amazing clinicians and business owners we get to work with. We first connected with Colleen Rollo in the summer of 2021 and she was in a stage of her clinical career of wondering what was next. Entrepreneurship was actually not on her radar at that time but today we dive into what shifted for her and how she is now the owner of a thriving business.
Colleen's practice and website: https://www.paradigmperformancetherapy.com/
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Piecing every part of your business together and doing this on your own is probably not the best decision. It's almost a rolling of the dice and just hoping things turn out well for you. How do I know? Because this is what I did in the early days of my practice. It can be financially draining and in some cases, break you mentally. It doesn't have to be this way. Enjoy!
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Today, I break down a question I recently received from a podcast listener: "is it possible to start up a cash-based performance PT in a standalone location vs. starting out of a gym setting?". This is a great question and my views on this have changed as we continue to work with more and more people. I discuss the pros and cons of both and what route may be right for you in today's episode. Enjoy!
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When you are teaching a workshop or doing anything where you are the authority, you need to let your personality show. This can go a long way in building rapport with people and today I wanted to leave you with a relevant story of why this is important. Enjoy!
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Today, we are talking about hiring within our practices. I wanted to discuss some of the mistakes I made as a business owner when hiring and the mistakes I see when others are hiring. Not knowing if you're making the right decision on hiring can be a very frustrating place to be. Enjoy!
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Back when I first started Athletes' Potential, I had to learn how to tell people what I did. People generally thought physical therapy was just something their grandma would go through after a hip replacement. We all know it is much more than that, and you must be good at communicating this to people if you want to be successful. We are human body consultants that help people move better, get out of pain, and back to the activities they love. Enjoy!
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It has been a while since I have had the chance to sit down and have a conversation with a very smart person within our industry and today I was lucky enough to be joined by one of our Mastermind Members, Andy Chen! Andy is really hitting his stride right now as a business owner along with his fiance and we get to check in with him to see how things are going at his practice, Moment Physical Therapy & Performance, in New York City. Enjoy!
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Today's episode has to do with the unsung hero of your content and your marketing and that is messaging. When you take a look at musicians and the music industry, they do such a good job of communicating who they are through their lyrics. This is something you should be doing through your content every time. Enjoy!
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Something I wanted to address this week is 'Are Cash Practices Greedy'? This stems from a recent conversation with a newer clinician at our former practice, Athletes' Potential. As entrepreneurs and business owners, we have a chance to pave the path for many other clinicians who deserve to get back to the things they love and provide the care they know others need. Enjoy!
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Many of us know we should be creating content on who you are and what you do, but it is such a broad topic that it can become a bit convoluted. Where do we start, what should be the ad creative, and how often should I change this up? These are common questions you might be asking yourself when it comes to getting out your content and today I wanted to help you gather your thoughts on this. Enjoy!
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Today, I sit down with my amazing wife Ashley to discuss why we sold our practice, Athletes' Potential. This was a big step in our entrepreneurial journey and I wanted to have her on to share with you all how we got here. This may be the goal with some when starting your practice and we hope this episode lets you know if you have a clear vision, you can follow the same path. Enjoy!
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When I started the company Physical Therapy Biz, I knew I wanted to help as many clinicians as I could that operate as a cash-based or hybrid clinic. We recently took on a private equity company to help us accomplish this in a much shorter time frame. Their support and expertise in building an education company is something that benefits us but it also will benefit many of you listening. Today, I wanted to remind you that you don't have to do this on your own. Enjoy!
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This week, we bring you another re-casted interview from 2017 with Jarod Carter! If you are a P.T. and don't know Jarod, then go check out his podcast Cash Based Physical Therapy. It is one of the most incredible resources for P.T.'s on the planet and definitely helped me when I started.
Beyond hosting a podcast and running a website dedicated to Cash-Based Physical Therapy Jarod also owns his own practice in Austin, TX, and also is an author of an e-book.
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I recently had a conversation with a friend of mine who is in the process of making a career change. We mainly chatted about change and how challenging this can be for someone. It doesn't all happen at once but if you work on the right things, you will build momentum and smoothly make that transition. Enjoy!
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In today's episode, I wanted to share with you all some of the trends that I am seeing right now in the world of cash practices. I get to see a lot of what is happening at the tip of the spear when it comes to these practices by having the opportunity to work with so many great business owners. I hope you enjoy this information!
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Today, I wanted to share the importance of writing things down with pen and paper. It is a great way to organize your thoughts and then be able to look back at them and compare them to what actually took place. If you are not already doing this, start now! I want you to be able to look back on what your vision and goals are. Enjoy!
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Today's episode comes from an interview I did with Kelly Starrett in August of 2017. Kelly Starrett & his wife Juliet are responsible for starting a movement that had radically changed how people & practitioners think about movement & athletic performance.
Danny sits down with Kelly Starrett to talk about hanging your own P.T. practice shingle and how to do it successfully!
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When we look at the businesses that we work with, they tend to have a single visit rate and a package rate. Selling packages is a great way to get people to commit to a plan of care. Today, I am giving you a way to sell bigger packages that will generate more revenue for your practice. Enjoy!
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In today's episode, I dive into the opportunities that we have with owning a hybrid or cash practice in today's market. There are benefits and limitations to these opportunities that I wanted to address in this episode. Enjoy!
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Today, we are discussing the importance of being a better leader in business. This came up in a conversation at a recent Mastermind event that I attended and it comes down to having the right mixture of care and candor. I'll explain what this means to me and why it was so impactful to hear. Enjoy!
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Today's episode comes from December of 2017. It was one of the very first P.T. Entrepreneur Podcast episodes and my wife and I had been working on our practice for about 3.5 years to that point. This episode is great for anyone that is in business with their spouse or someone that is close to them. Enjoy!
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Today, we're talking about a very simple structure to follow for growth and scale. This comes from a presentation from a CEO of a business consulting company that I was recently able to be in attendance. You have to keep it super simple and focus on the three areas that I go over in this podcast. Enjoy!
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Why would someone want to be a part of a mastermind group? What is the value in it? Simply put, it's just a group of people that get together, share what is working in their field, and try to move forward. That is it in a nutshell, but I wanted to dive a little deeper into the real power of a mastermind group. Enjoy!
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Today's episode revolves around digital marketing and how I think you should approach this within your business. This is a topic I have touched on in the past, but I wanted to revisit it because these digital marketing advertising platforms are constantly changing which can make it a bit challenging if you are unprepared. Enjoy!
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Today's episode is a re-casted interview I did with Megan Brown back in 2018. A lot of our older episodes no longer show in the podcast feed so I wanted to revisit them and give new listeners a chance to hear these. While listening to this episode, think about how much the profession has changed and evolved in such a short amount of time. Megan is our guest presenter at our upcoming Mastermind Live Event here in Atlanta! Enjoy!
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Today's episode is somewhat of a tactical one, and it's how to handle the slow seasons you may experience within your practice. At one point or another, you're going to deal with this. It tends to be affected by the region you are in. Enjoy!
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Recently, I was an attendee of a Mastermind group and today I wanted to share some lessons that I learned from attending this event. I have been a part of different Mastermind groups over the past seven years, but this was the first live event I have attended. Enjoy!
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Do you ever question why are you doing what you are doing? Why take the additional risks? Is it all worth it? Today, I wanted to reassure you that you are taking the right steps to get where you want to be. The moment you lose your purpose, you enter dangerous waters. Enjoy!
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Today, my business partner, Jerred Moon, is joining me to discuss the combination of business and real estate. A great way to secure long-term financial security is to combine the two, but this also requires understanding how they can work together. Enjoy!
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Today, we are talking about e-mail tactics and it's something you can start doing today. It takes a little more effort but the return for your practice can be substantial! Enjoy.
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Most of us look at debt as a bad thing. It definitely can be but it can also be a tool you can use effectively in your business to scale. This is something every business owner needs to know as they look to grow their practice past themselves. I even show you a real example of how I leveraged debt to basically get a FREE VEHICLE last year. I know that's a bold statement but listen until the end to see how I did this.
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One of the goals of many of the businesses that we work with is to reach a million dollars in gross revenue. I revisited a book that I read a few years ago, Ready, Fire, Aim: Zero to $100 Million in No Time Flat, and today I wanted to go over some of these principles and how you need to apply them in order to reach your goals within your practice. Enjoy!
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Local Competition. It's something that more and more cash practices are having to think about. Today, I wanted to give my thoughts on where your mindset should be when dealing with local competition popping up around you in your area. Enjoy.
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One of the top problems we see in growing a cash practice is a lack of new patients coming in. Today, I wanted to cover some interesting data that I found on how many new patients you actually need to grow your business. Enjoy!
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Today's episode is from our PT Entrepreneur Facebook group so if you want to see the visual of what I am talking about, head there. I felt compelled to cover today's topic because I am seeing more and more people make more money than I ever thought they could in our profession. People underestimate just how much they can make running this type of business if they are established and run correctly.
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So of the most low-hanging fruit that you can take advantage of in your business is e-mail marketing. We can get distracted by other methods of marketing within our businesses but e-mail marketing still holds up today. Today, I get into why this is and how to go about better utilizing this method.
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Today, I am joined by a very good friend of mine who happens to be my wife, Ashley Matta. Both of us spent time as waiters prior to starting our careers and we thought it would be necessary to discuss some very important lessons learned while working as servers. We still follow some of these to this day in how we run our business. Enjoy!
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Today, we talk marketing. The more your business grows, the more advanced you will need to get with your marketing, whether it be digital or local. I get into ways of properly layering these two types of marketing efforts in order to grow your practice. Enjoy!
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Today, I am excited to be joined by Dr. Natty Bandasak, owner of MYOKINETIX Physical Therapy and Performance! Dr. Natty is an alumnus of our Mastermind group and we are very proud of the progress he made during his time with us and what he continues to do after! Check out his recent book on ACL rehab, The Complete Guide To ACL Rehab, on Amazon!
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If you are trying to improve anything in your life or in your business, I want you to think about the concept of the aggregation of marginal gains. If you know what you are trying to improve, you have to look at the component pieces and improve them individually. This will almost always lead to a better outcome. Enjoy!
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Today's episode comes from one of our Clinical Rainmaker Group Coaching calls. The person I am having this conversation with has been a clinician for over 10 years and it's very interesting to hear his story and the almost immediate success he has had venturing to cash PT. Enjoy!
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Something we have really been dialing in with the businesses we work with is what to do with your cash. It is very important for you to develop some sort of business finance infrastructure and today I talk more about this. Enjoy!
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If you end up deciding to start a business on your own, you are taking a chance on yourself. There is always a risk of failure and I think this is what scares people the most. Today, I wanted to talk about one simple thing that can allow for massive change to happen.
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One thing you should always strive for is being your authentic self. People notice. Whether you are writing a blog or podcasting, people appreciate you being who you are rather than trying to be someone you aren't. Don't overthink how you want to be heard.
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This episode covers the areas I think you must focus on to build a long-lasting practice based on our experience. This is not the only way but it is what we did to lead us to where we are today. I hope it helps you. If you want to see the video for this podcast, head to our Facebook group.
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Today, I am talking about how you can keep your business model simplified and streamlined. As entrepreneurs, we can be guilty of adding too much complexity to whatever it is that we are working on and it can have a negative effect on our business. Enjoy.
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One of the more frustrating things we deal with in our profession is debt. Undergrad and graduate schools in general can be very expensive. Our profession can be highly rewarding, but it also has a massive monetary and time cost associated with it. Today, Yves and I discuss the avenues in which you can take to overcome this all too common obstacle.
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The one thing that you have to take with you no matter where you go is your reputation. It's something you should be highly aware of each and every day. After listening to this episode, you should be able to self-evaluate what others may think of you. Enjoy!
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Today, I am honored to have my good friend, Shante Cofield, return to the podcast. She has been with us in the past and I am excited to be able to catch up with her today! Enjoy!
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If the opportunity presents itself, should you buy the gym that you are treating out of? Today, I am discussing a recent conversation I had that revolved around this idea. Enjoy.
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Welcome back to the P.T. Entrepreneur Podcast! Today, Yves Gege and I are unpacking what was probably our favorite, most memorable, Mastermind Live Event that we have had. We have been doing these events since 2018 and we break down our thoughts on this latest event today. Enjoy!
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In business, you have to make difficult decisions quite often. I wanted to talk about the compass you can use to see if you are actually making what is the right decision. This topic stems from a conversation with one of our Clinical Rainmaker Members recently. Enjoy!
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Today, we get to cover an interesting case study of what it takes to start, scale, and eventually sell a profitable cash practice. This is a great conversation to take a listen to if you have any doubts that this is something you may be able to do with your practice in the future. Enjoy!
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Today, I am going to tell you all a funny story about my son and what it had to do with financial literacy and inflation. At his school, a current event that they have been talking about is inflation and this is something that most 10-year-olds have a hard time understanding. Enjoy!
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In today's episode, I get to catch up with my good friend, Joe Szymanek, who I used to co-host the Doc and Jock Podcast with several years ago. Joe currently programs for our remote coaching program at Athletes' Potential in Decatur, Ga, and was in town to meet some clients and build his brand. It is always great to catch up with Joe and I hope you enjoy our conversation!
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In today's episode, I am talking about a simple and straightforward approach to success. You should always do the right things for the people around you and be fair. If you always do the right thing and are kind to people, this will always go a long way in your very own success. Enjoy.
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Today, we are recapping what was an amazing Mastermind Live event in Charleston, SC. I wanted to lay out my thoughts on the two days we all spent together. Bringing the 150+ businesses that we work with together allows us to connect in a way that really helps move this profession forward. Enjoy!
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Today, we are talking about a sneaky little perk that has to do with credit cards and owning a business. A lot of times, people just get credit cards to buy things they cannot afford but I wanted to share something that I think can be a bit more useful when using a business credit card. Enjoy!
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Today, I am talking about how I see the future of our profession based on the past 8 years of owning my own practice. We work with over 150 businesses and this allows us to better see the evolution that is taking place within cash-based practices. There are certain trends taking place and today I wanted to share what some of them are. Enjoy!
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No-shows and cancellations happen to everyone. It can be frustrating but it is almost a guarantee that it's going to happen to you. Today, I am talking about strategies to drastically reduce this from happening and how you can prepare for this now. Enjoy!
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I think the overall goal with investments is to build wealth outside of whatever your income is. I don't really agree with the traditional approach of saving up this huge chunk of cash that you then retire and live off of one day. If you find something you truly enjoy doing, then why retire from it? I wanted to share some of my thoughts today on the safest time and financial investments that I think you can make. Enjoy!
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Selling front-end, prepaid packages to your clients produces better outcomes for the people that you are treating but it also gives you a cash-flow spike as well. Better outcomes with your clients then produce more referrals and repeat business. Today, I talk about the best way we have seen in reselling those packages and generating recurring revenue. Enjoy!
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There are quite a few questions that we regularly get regarding running a cash practice and how to run them successfully. Today, I wanted to go over some of the more common ones I see. Enjoy!
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A common reservation we see with Physical Therapists looking to venture into Cash-PT is being nervous about charging over $100 based on their current outcomes with insurance. I wanted to reassure some of you today on why you are in fact well worth charging what your unique skill-set is worth. Enjoy!
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Yves and I discuss one of the biggest and most underutilized aspects of your business, and that is your brand. If you want to eventually build a business and scale past yourself one day, you have got to build a brand in order to achieve this. We dive into strategies that have worked for us in brand building. Enjoy!
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One thing that I don't think people leverage enough in their businesses is social proof. It can be one of the most powerful tools in marketing and today I wanted to give examples of what I mean by this. Enjoy!
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A lot of us go down rabbit holes on which software we should be using in our practices This could be e-mail services, EMR's, website options. There are so many different options that it can be daunting knowing which ones to choose. I have been there in my very own practice. Today, I wanted to go through what I think is best and what your approach should be when choosing these. Enjoy!
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What's up, everyone? Welcome back to the podcast! Are in-network and hybrid practices more scalable than Cash-Practices? They are. The decision to have a cash practice is not based on financials. It is based on being able to work with highly compliant, very motivated individuals who want to be there to fix their problems. That is the true value of a cash practice.
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Today, I bring you Mastermind Member, Danielle Temmen of Revitalized Performance. We get a chance to highlight her practice in Bedford, NH, discuss what was the final straw that led her to open her practice, and what it is like being a mom while being an Entrepreneur. Enjoy!
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In today's episode, I do a visual representation of assets and liabilities. If you want to see the visual side of this, I posted this video in our free Facebook group, The P.T. Entrepreneurs. Very few people truly understand the difference between what is considered an asset, and what is considered a liability. People assume they know, but they can often be wrong. I try to clear that up as best I can in this episode. Enjoy!
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Today, Yves Gege and I go over one of our favorite topics, and that is Key Performance Indicators. These are better known as KPI's and they will tell you everything about your business and the areas you could improve on and put more effort into. If you're not tracking some of these more important KPI's within your business, now is the time. Enjoy!
Head to the link below to participate in our 5 Day Challenge!
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Today I wanted to talk to you all about how you can be a better boss for your employees. As your practice starts to get busier you're going to be more and more time-poor. If you want to continue your success in your practice, it is inevitable that you will have to hire good people. You have to be a delegator and help these people win at the same time. Enjoy.
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Welcome back, to the P.T. Entrepreneur Podcast! This week, I am joined by Mastermind member, Nick Hagen! We talk about why he chose this profession, building a business with his spouse, and all other things related to operating a cash-based practice. Enjoy!
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What do you do if your Facebook account gets hacked? Unfortunately, we were recently hacked and I wanted to give our experience of how we navigated it and how you can do the same in the future. This was a stressful situation but there are steps you can do now to prevent this in the future. Enjoy!
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Today, I am excited to bring you John Licata, who is one of our business advisors here at PT Biz. John has the most business experience out of any of us, and I wanted to get him on here to highlight his business expertise. Enjoy!
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Today, I am talking about the importance of why you need cash reserves in your personal life, but more importantly your business. I explain what happened at our practice recently and how this came into play in this situation. Enjoy!
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Happy New Year! This week, I am joined by Roger St. Onge and his staff PT, Miguel Santiago! We talk about Miguel's perspective as a cash-based staff clinician and what that experience is like for him. Enjoy!
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There is so much power behind your entrepreneurial story and today I wanted to give my thoughts on why this should be a focal point of how you are selling yourself to people. I hope everyone has a Happy New Year! Enjoy!
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Yves Gege and I are back again from the PT Entrepreneurs Facebook group and today we are talking about skill stacking and exactly what that means in relation to entrepreneurship. Enjoy!
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If you are truly good at one you in your profession, you become undeniable. It's what will make or break you. It is simply human nature for people to recommend someone that they think is good at whatever service they are providing. This is no different if you are a cash-based Physical Therapist. If you provide value and customer service, they will continue to come. It is as old as time itself. Enjoy.
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Great podcast with Danny Laughlin talking all things hybrid practice, recurring revenue, and continuity plans.
Danny has one of the fastest-growing performance cash practices in the country. Enjoy!
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Today, I wanted to ask you a question. Do you like the job you're currently in? This is a common question that we as clinicians ask ourselves. We spend so much time improving our clinical skills and becoming the best clinician we can be. Then what? Some of us feel there is a bigger challenge after that and today I discuss what that challenge may be. Enjoy!
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Today's episode is my chat with PT Biz Mastermind member, Amanda Fultineer! Amanda is the owner of Balanced Physical Therapy & Sports Performance. Amanda was born and raised in Lancaster, PA. She received her Bachelor of Science degree in Health Sciences in 2008 from The Ohio State University. While at OSU, she competed on the Varsity Women's Gymnastics team. She then attended Temple University and graduated in 2011 with her Doctorate in Physical Therapy. We talk all things cash-based physical therapy! Enjoy!
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Today is another episode pulled from a response from myself to one of our active Mastermind members. The topic that came up between the two business partners involved was dealing with fixed mindset vs. growth mindset. I take my time to answer this with them based on my real-life experience in business for myself. Enjoy!
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Today, I get into what proven recurring revenue services or channels you can have within your business. I am not just making these things up, these ideas come from clinicians and businesses that we are actively working with. I go over three main areas that can help bolster your recurring revenue to your business. Enjoy!
Head to the link below to participate in our 5 Day Challenge!
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Welcome back, everyone, to The P.T. Entrepreneur Podcast! Recently, I went on a retreat with a Mastermind group that I am a part of and I got to put on my P.T. hat again. I have not treated a patient in almost a year, but during this retreat with other entrepreneurs, I came to realize that the thing that I do not do anymore is still the most valuable thing that I can provide. Enjoy!
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We discussed the recent news break in physical therapy...
"An indictment issued Tuesday alleges that Hertel & Brown engaged in "creative billing practices" by submitting at least $22 million in false bills for 14 years, starting shortly after Hertel & Brown opened its first office in Erie in January 2007."
This is obviously a symptom of a bigger problem.
Will we see more of these indictments in the coming months and years?
Who here, has seen or even been a part of a practice with "creative" billing practice? I would wager a big percentage if not all.
This issue is not going away, and playing the insurance game is getting together and tougher.
How many will move away and go hybrid and cash?
Will these digital MSKD companies grow to replace us?
All topics we touched on!
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If your customer experience is as good as it should be, then you should be driving internal referrals from the clients you are already working with. This is something you should be tracking and something you should be highly aware of. If you are doing this effectively, it will begin to snowball and drive growth for your business. Enjoy!
Head to the link below to participate in our 5 Day Challenge!
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This week I bring you my interview with Dr. Kelly Alhooie of OrthoPelvic Physical Therapy! Dr. Kelly Alhooie founded OrthoPelvic Physical Therapy because she was concerned about the "true" wellbeing of the patients that were entrusting themselves to her care. Enjoy!
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Today's episode comes from a Voxer message response from myself to one of our Mastermind Members. Their question was about how they should deal with similar clinicians that begin popping up in their area. I start by giving some context followed by my initial response. Enjoy!
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Something that we hear a lot about as entrepreneurs is a work-life balance or the lack thereof, and today I wanted to share my thoughts on what this really looks like as an entrepreneur. I will tell you that in certain stages of being an entrepreneur, work-life balance simply does not exist. Enjoy!
Head to the link below to participate in our 5 Day Challenge!
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Today is about the importance of active revenue vs. passive revenue. You cannot have a 100% clinic schedule and expect to grow a successful practice. It is unsustainable, and I wanted to talk about how you should handle this within your own business. Enjoy!
Head to the link below to participate in our 5 Day Challenge!
https://www.physicaltherapybiz.com/challenge
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PT Everywhere: https://pteverywhere.com/
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Yves and I go over why we created our new 5 Day Challenge and how this will help you take the next massive step in your business.
Head to the link below to participate in our 5 Day Challenge!
https://www.physicaltherapybiz.com/challenge
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Today, I wanted to talk a little bit about what a cash practice is and what this opportunity actually is. In preparation for a training I put together for the Institute for Athlete Regeneration, I had to really think about justifying why somebody would even want to go this route. It's hard for me to come up with reasons why you wouldn't want to do this and today I go over why. Enjoy!
Head to the link below to participate in our 5 Day Challenge!
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Today, I chat with golf niche guru and Mastermind Member, Russ Manalastas, of MANA Performance Therapy! Dr. Russ started his company with the vision to provide care that far exceeds what athletes and people are getting in the traditional medical model. In addition to his duties at MANA, he also is an adjunct professor in the Doctorate Of Physical Therapy program at Nazareth College and also the strength and conditioning coach for the Nazareth College Men's and Women's golf teams. Enjoy!
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PT Everywhere: https://pteverywhere.com/
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You're an entrepreneur. Some of your friends are probably not entrepreneurs. How do you interact with them? Do they take your advice when you tell them to do something on their own or take a chance on themself? What do you think of them when they won't act on taking a chance on themselves? This is something very common for entrepreneurs and I thought this was a great topic to dive into today and offer you my best advice on how to handle this. Enjoy!
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PT Everywhere: https://pteverywhere.com/
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Are you willing to be comfortable with being uncomfortable? We can't answer that for you! But we can show you the path, give you the tools, and gentle (and not so gentle) nudges in the right direction! If you want to learn how to raise your prices and charge what you're worth (It's ahem in the 200s) then…
Listen to this episode!
If you want to know why raising your prices is essential to a healthy cash-based performance business then…
Listen to this episode!
Hope you're as fired up as we are!
Check out Roger's practice here!
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PT Everywhere: https://pteverywhere.com/
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A question I get quite a bit is, "how do I develop relationships with other business owners or people that can end up being a referral and/or strategic partners?" My answer to this is always to be extremely patient and do it as slow as possible. I talk about why I think you should follow this method. Enjoy!
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PT Everywhere: https://pteverywhere.com/
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Today, Andrew Millet joins me to discuss what has led to his success in scaling a cash practice within a gym. Enjoy!
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One of my favorite topics is profit and finances and today I am talking about why it is so important to be ultra clear on your business numbers. This will help you be very clear on where to put your efforts within your business. Enjoy!
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Today's episode features Mastermind Member, Chad Burnham! Chad has owned ProForm Physical Therapy located in Salisbury, MA since 2016! We discuss his practice, how things are going for him, and much more! Enjoy!
Today's episode comes from a conversation I had with a fellow entrepreneur who is much further along than I am and someone that is an industry leader in the health & wellness industry. This particular person may end up being a guest presenter at one of our future live events. I think this episode will be helpful for you all and I hope you enjoy it!
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PT Everywhere: https://pteverywhere.com/
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Welcome back to The PT Entrepreneur Podcast! I wanted to share some afterthoughts on what was an amazing event last month for our Mastermind members in Texas. It can be a challenge to plan and organize an event for 120 people but we successfully did this and can't wait until the next one! Enjoy.
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As an Entrepreneur, you will certainly deal with the unknown. It's something that will come back to you over and over again. At times, this unknown feeling can be downright crippling and scary. What will get you through this feeling is knowing how to work your plan and always make sure you are focusing on the right work. Enjoy!
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How to keep your patients your patients on the schedule so they will finish their POC, get the result they want, and send you WOM referrals!
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Today's episode is a quick story about fear and how it can lead to the pain of inaction. We have all been in the position of dragging our feet, avoiding doing something we probably have the ability to do, but the fear creeps in. This is a bad place to be but I wanted to talk about how to overcome this fear. Enjoy!
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What is up, everyone? This week, I am joined by one of my favorite Mastermind members that we get a chance to work with and he is Ziad Dahdul! Ziad grew up in Southern California playing basketball and baseball competitively. His passion for sports is what drove him to become a physical therapist and work with athletes of all types.
He's worked with local high school and collegiate teams on the importance of injury prevention and taking a proactive approach to health.
As a physical therapist, he has experience working in basketball, baseball, football, softball, soccer, tennis, and golf. He's also worked extensively with runners and barbell athletes.
Ziad has a passion for working with those rehabbing from ACL reconstructions and overhead athletes. He has researched and worked extensively with high school and college athletes post ACL reconstruction, allowing them to return to their sports at the highest level. He has also worked with overhead athletes (baseball/softball, swimming, volleyball) from the youth to professional levels. Enjoy!
Charisma. Are you born with it? Is it something that you can develop or improve over time? We all know charismatic people when we see them. Everyone can notice when someone is bringing attention to themselves in a positive way. Today, I wanted to tell you that if you are not charismatic, you can get there while still being true to yourself. Enjoy!
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Yves and I dive into why you need an administrative team and how they can help grow your business.
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Today, I am talking about one of the reasons people continue to work with us in the cash practice, movement-based, and performance-based world. This stems from an exercise we did with our staff at an off-site retreat recently. Enjoy!
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In this episode of the P.T. Entrepreneur Podcast, Yves sits down to discuss all things Cash PT, adaptive fitness training, with Mastermind member, Colleen Davis of GOAT Physical Therapy!
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PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
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Today, I discuss a tactic that I have developed for myself to help crush productivity. It is ok to give yourself "thinking time" and to let your mind wander sometimes. It's ok to give yourself the downtime to do this! Enjoy!
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Patrick created Suarez Sport and Orthopedic Physical therapy in order to take a holistic approach to making people feel and move better. Patrick graduated from Hamilton college earning his Bachelors of Science Degree in Biology and went on to receive his Doctor of Physical Therapy from The George Washington University. He then went on to complete an Orthopedic Residency through Evidence in Motion and is a Board Certified Orthopedic Clinical Specialist and a Board Certified Sports Clinical Specialist. Patrick is a dedicated practitioner who is committed to remaining at the top of the profession through evidence driven practice and continued education courses. He also helps to educate and mentor physical therapy students in order to continue to develop the profession. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
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On this week's Thursday episode of the P.T. Entrepreneur Podcast, we are talking video games. Yes, we're talking video games. These games are sneaky effective at teaching you business lessons within them. One game in particular, Roller Coaster Tycoon, is amazing at doing this. I recently played this game with my son and I talk about the valuable entrepreneurial lessons it can teach you as you play. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today, Yves and I discuss how to get 50 local, new, cash-clients every single month. In order to be able to scale past yourself and really grow your business, you have to get to this 20-50 new patients every month. We discuss the channels in which we use to accomplish this and how we teach this to the people that we work with. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today, we're talking about money and this can be a sore subject for some. For some people, money can just create problems for people and this is something I've had to learn how to develop and get a better relationship with. It takes time to develop this relationship, and today, I wanted to share what I have done to move in this direction. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today we get to dig into the business story of William Schopp. He owns a fast growing cash practice in the LA area and is an active member of our Mastermind. He digs into why he believes you're born an entrepreneur. Why he believes you must invest in yourself. What drove him to go all in on his business. How he's 5x'd his business over the past year. What his vision is for his company going forward. Tons of great info in this one!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
To date, our company, PT Biz, just cracked 1,000 businesses that we have worked with in some sort of capacity. I felt this was a great opportunity to talk about the frameworks we see that lead to great turnarounds in cash practice. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
We are seeing a massive amount of growth in the businesses we work with. Many of our clients are moving to stand alone facilities or purchasing buildings. Yves and I share out advice on moving to a stand alone space or purchasing commercial real estate as you continue to grow your practice.
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
If you are wanting to take that next step from creating a job for yourself to becoming a true business owner, this episode is for you! Everyone that starts a business should build it in a way that they can one day exit that business, even if they don't want to. I discuss why that it in this episode. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
This episode is from a Facebook Live from my partners Yves Gege and Jerred Moon. They take a deep dive into their social media secrets and what has worked for them. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
On this episode, we are talking about ways to improve profitability in your cash practice that don't involve seeing more patients. One of the huge values of a cash practice is that it allows you to have a relationship with your client in a way that they know you are going to get them the absolute best outcome that you can. As long as you do the right things in terms of engaging with them and making sure they are clear on the goals you are wanting them to achieve, you will have successful outcomes in your practice. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today, I am excited to be joined by my friend, Dr. F Scott Feil. We engage in a fairly informal conversation about our profession, and student debt in particular and how people can start to chip away at their debt in much better ways.
Dr. F Scott Feil is a physical therapist and educator focused on improving the lives of individuals in the geriatric space. He began his career in 2007 as a traveling physical therapist taking contracts in Texas, Hawaii and North Carolina. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
On this Thursday episode of The P.T. Entrepreneur Podcast, I have a crazy story to share with you all. It's about a friend of mine who I used to Crossfit with and what happened to him after literally dying for four minutes! I think this story will give some perspective on life, your relationships, and how you view what you are doing. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Find out how Zac grew his cash practice in the smallest county in Tennessee. Zac loves what he does. He loves his small town and really wanted to bring a performance-based practice to his community. He took the leap and found out really quickly that people were craving something like this. They want to feel better. They want someone to help guide the process of their health and fitness journey.
Today, you'll learn how Zac has grown to multiple employees (and more being added soon!), how he adds online programming/ training to his services.
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
On this installment of The P.T. Entrepreneur Podcast, we are talking inflation. Whether you like it or not, it is here. I wanted to give you three things I would do to control your own destiny. Thank you so much for listening and enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Welcome back to the P.T. Entrepreneur Podcast! On this episode, I will be reflecting back on 7 years of owning and operating a cash-based practice. Some of these lessons I have learned are super important not only for me, but I think for the clinicians we also work with with Physical Therapy Biz.
Also, if you want to be around a community of clinicians like yourself, don't miss the chance to join us in September at our live event in Dallas! Hop on a call with one of our team members today! Head to the link below!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
In this episode, I give a brief update on our upcoming Mastermind Live Event in Dallas in September. I also get into a common scenario we see especially with people early on in their business. That scenario is being a personal trainer along with being a physical therapist. I get into how this can be a good thing and where you can dig yourself into a hole when trying to scale this up. Enjoy!
www.physicaltherapybiz.com/apply
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
The infamous side hustle! Performance-based clinicians have been using this for years to dip their toes in the water bc let's be honest most of us are too scared to burn the ships (and rightfully so). We've got families to take care of. Student loans to pay. And we really don't know what we are doing!!! So...ENTER the side hustle- The low-risk easy way to start getting some proof of concept before diving in. I would say out of the hundreds of successful cash practices we work with 90% or more started in side hustle mode. So the question is how do you make your side hustle spectacular so not only can you earn some extra revenue but also feel confident enough to take the next step, quit your current job, and go ALL IN!!! PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
What you're going to hear today is a message to me from one of our Mastermind members. We use an app called Voxer to constantly keep an open line of communication with everyone we work with. This episode is two messages between myself and one of our members who I will not name but you may recognize his voice! I wanted you all to hear not only the early success this individual is having, but also how much energy he now has after making this pivot in his career. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today, you get to meet a long-time vet to the Cash PT game. He is one of the original mastermind members and now is one of the Accountability coaches in the mastermind program. He's a badass practice owner who gonna share all his secrets! Kingsley Yew is in New York, started fully mobile, and after a few years added a practice inside of a gym. He's now running both successfully, and is onboarding his first new hire who was also his student! Oh yeah, he also works for the The Ready State producing amazing content. Kingsley has so many lessons learned from his experiences being mobile, selling 5k+ post knee TKA packages, and growing his gym practice. He is very intentional with time balancing his mobile clients and clients at the gym all while marketing and doing workshops. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
What goals are you setting outside of your business goals? For the clinicians that we work with, the very first thing we run them through is a goal setting course. We see much better outcomes in business for people who are setting personal goals outside of their business. Focusing on the metrics of your business is without a doubt key for success, but if you aren't addressing things outside of that, there is a downside.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
The number one question we get is how to generate consistent leads in your practice. Today, we'll give you principles and strategies on how to do just that! PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
I recently joined a new Mastermind group and today I wanted to share a story on leadership that I will also be sharing with the new group I am a part of. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Learn exactly how to get new patients from using your own organic digital content with Yves Gege and Jerred Moon. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
This past weekend, we hosted Toko Nguyen from Institute for Athlete Regeneration. Toko's organization put on a sports manual therapy course and it was awesome! Toko is an amazing instructor and I highly recommend looking into taking one of his team's courses. Our staff is amazing because they view what they are doing as an art and they are always looking to improve their skillset. Today, I talk about why this is so important to always look to grow past yourself.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Courtney Morse is an interesting guy. He's done it all and currently owns a multi-clinician cash practice. He's also one of our head coaches in PT Biz and I'm excited to share his story. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today, I wanted to share some beneficial information that I continually get from our Mastermind members. Recently, some of our members have noticed a similar trend in our profession and it's a really positive thing that I wanted to share with you all. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Overwhelmingly, we have seen 2 main reasons why people are opening cash practices. 1. They are frustrated that they can't use their skill set the way they want to. 2. They can't make over 100k without working home health, PRN, being a clinic director or working multiple jobs. Ultimately, these two reasons lead to what we think is the biggest reason people continue to run their businesses.....Freedom. Freedom to win. Freedom to fail. Freedom to take their life whatever direction they want. Yves and I take a deep dive on this topic and hopefully it helps you gain some clarity. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today, I tell a story that will offer us all some perspective on life. All of us can lose sight of the amazing opportunities we have and think we have major problems when we actually do not. Never forget how fortunate you are and be grateful for the challenges you have.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Meet Brooke Miller. She's a mom, PT and business owner. Today, she tells us how she's able to do it all and how you can do the same. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Recently, I had a great question come through on Instagram and this question was 'Can you sell a cash practice?'. My answer has evolved significantly over the last 8 years and I will tell you why this is.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Your relationship with money is really important. It can effect your relationships. It can effect your business. It can drastically limit your growth. Let's dig into fixing this relationship. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Should you partner up with someone to start your business? This is a question that gets asked to me quite often especially within our Clinical Rainmaker program. One thing we see is people want to start a business with a partner to help ease the burden of going into business for yourself. The beginning stages can be very uncertain so I wanted to cover three keys to a successful partnership in business.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
You must charge what you're worth. It's good for you. It's good for your clients. It's good for your employees. Roger and I go over why you must raise your rates and how to go about it on today's episode! PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
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Do you want $200k worth of business school education in a nutshell? That is quite a bold statement from me but I can explain where I am coming from. When recently talking with a friend who is about to graduate from The Wharton School of the University of Pennsylvania, I asked him what was the most important lesson learned from his schooling there. You'll be surprised with what he had to say.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
If you struggle with getting new patients, local marketing might be exactly what you need. Building relationships and your brand locally has been huge for our practices. We consistently get 15-30 new patients per month just from local efforts. In order to do this effectively, you have to be able to do these things. 1. Have a solid mindset to deal with rejection in the local setting. 2. Effectively starting the local relationship. We'll also cover common mistakes to avoid. If you need more new patients, this is the way! PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
If you need an additional layer of motivation when it comes to content creation, you might want to listen to today's episode. When building a successful brand, we have seen that consistent content creation over a long period of time is one of the best ways to accomplish this. Being able to look back on past content is a great way to measure your growth and to see how far you have come!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
In March, we spent 3 days in Charleston with our Mastermind group and Kelly Starrett. A lot of great connections were made and false beliefs were broken. Yves Gege and I go over our biggest lessons learned. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
If you have not listened to this weeks' Tuesday episode with Roger St. Onge, please do so. It is such a unique story and Roger has such a fascinating background and that episode has me inspired for what I wanted to talk about today! Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Roger St. Onge is a Veteran, PT, Strength Coach and one of our PT Biz Senior Coaches. He has a wild entrepreneurial story and we get a chance to dig into it today!
Check out Roger's practice here!
PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
When you go into business for yourself, there are right decisions you can make but there are also wrong decisions you can make for yourself. We have had a number of different opportunities come our way in the past several months all of which we have turned down. I wanted to use this episode to break down my thought process on why we have turned these opportunities down and how you can use this same mindset when opportunities come your way. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
How many times have you heard....it's all in your head. We know things like pain are multi-factorial and not a simple as just tissue damage causing pain. Over the past few years working with hundreds of entrepreneurs, I've noticed that the mental side really can make or break people. Being able to effectively deal with the ups and downs of doing something on your own is a skill you can improve. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today, I wanted to share something I am currently learning right now and it has everything to do with sales. I find sales fascinating and what we continually see in our profession is clinicians undervaluing their services. A big part of sales is understanding the value that you bring to the marketplace.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Starting a cash practice can be a tough task and we dive into the start today with Matt Silver. He's new to the cash practice world but has been making big strides in business recently. We dive into the things that have helped in the most and hopefully they help you as well. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Welcome back, everyone, to the P.T. Entrepreneur Podcast! The title says it all. We all need to be doing more dope shit with dope people. Kelly Starrett was our guest presenter last week at our live event and I wanted to discuss something I learned from him on this trip. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today we learn a little bit more about my biz partner, Yves Gege, and all his entrepreneurial ventures. He has an interesting back story and happens to also be the very first business consulting client I ever worked with. This was previously recorded in our Facebook Group, The P.T. Entrepreneurs. If you're not a member yet, head to the link below!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
What happens when you are negative with yourself and you start to wonder what if this all just stops? What if people just stop coming to see you and your business just slowly dies? This is a very common mental state and I can fall victim to this as well. It's ok to feel like this. Today, I wanted to discuss how to deal with this feeling. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Jaxie Meth is a cash practice savage! Listen to this interview we did with her in our PT Entrepreneurs Facebook Group to hear how she turned being let go from her job in March into a thriving cash practice in the Boston area. Make sure to check out Jaxie's practice The Method Performance and Physical Therapy. Thanks for listening! PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
On this Thursday episode of the P.T. Entrepreneur Podcast, we are talking about one of my favorite quotes, "waste no more time arguing what a good man should be, be one". This is a quote by Marcus Aurelius and it is one of the most impactful quotes in my life and if you listen today you will know why I am talking about this.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Adding a solid continuity offer to your cash or hybrid practice is one of the best ways to improve profit without needing more new patients. Yves and I go over some simple ways to add offers like this and give you an example of how they compound in a short period of time. PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
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Did any of you happen to watch the Oprah Winfrey interview with Prince Harry and Meghan Markle? I did, and today, I wanted to share my thoughts on what I learned from Oprah and communication. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
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Hey everyone, and welcome back to the PT Entrepreneur Podcast. It is March, but today's episode is a bit of a recap of 2020 from Yves Gege and myself. We go over some lessons learned from 2020 and how we will apply them as we continue heading through 2021. This is another episode from our live streams that we do every Monday in the PT Entrepreneur Facebook Group. If you're not a member and you want to join, follow the link below! Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Are you using imagery as a part of your sales process? This is something that we have been teaching for a while and it is also something that we make sure the people we are working with are implementing. Images and pictures can be super important in the sales process. Enjoy.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today's episode is from an interview I did with business partner, Jerred Moon, in our Facebook group several weeks ago. We have a conversation on building mental toughness and resiliency and how success in business is 80% mental. Enjoy.
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
Today's episode is a quick story I heard while visiting with my staff at Athletes' Potential this week and it's an entrepreneurial story relating to our education system. It's a story about skipping out on college and doubling down on a lawn business and how that changed this persons life. Enjoy!
PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!
We have run hundreds of workshops and we have learned a few things. Yves and I go over four main areas to focus on to have great workshops that convert patients. Enjoy! PT Everywhere: https://pteverywhere.com/
Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!
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Today, we're talking about something a little strange and that is, what do you say to yourself all day long? We constantly have these inner thoughts running through our heads but what are they? Sometimes they are positive, sometimes they are negative. As we continue to work with more and more people, we have found that people have issues with their own perception of their ability to accomplish certain things. I talk more about this and how to improve it in today's episode. Enjoy!
PT Everywhere: https://pteverywhere.com/
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We get a ton of questions about starting a practice in a gym. Yves and I take a deep dive on this one today. If you're not a member of the P.T. Entrepreneurs Facebook Group, head to the link below and join 4,000 other like-minded clinicians! We do livestreams every Monday within the group.
PT Everywhere: https://pteverywhere.com/
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This week's episode is a quick follow up to this past Tuesday's episode with Mike Reinold. One thing that I thought was probably the most important takeaway from that interview, was asking myself 'Why' I do the things that I do in business. Your own decisions need to be made based off of your own set of core values. If you did not get a chance to listen to my chat with Mike, please go back, listen, and take notes! Enjoy!
PT Everywhere: https://pteverywhere.com/
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What is up, everyone? Welcome back to the podcast! This week, I am joined by Mike Reinold, who is the co-founder and president of Champion Physical Therapy and Performance, a physical therapy training facility just outside Boston in Waltham, MA. Mike is also currently the Senior Medical Advisor for the Chicago White Sox and the Director of Baseball Performance at Northeastern University. I hope you all enjoy our conversation!
Reach out to Mike:
Via website: https://mikereinold.com/
Via Instagram: @mikereinold
If you are currently running Facebook ads for your business and you are unaware of the changes happening with this platform, then this episode is for you. I take a dive into what is happening and how it may affect you.
PT Everywhere: https://pteverywhere.com/
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Imposter syndrome is something that I did not know even existed until I got into business for myself. This is something that Yves and I both have dealt with in our careers and we know that a lot of new business owners and clinicians have dealt with this dilemma. Today, we share how to deal with this and overcome imposter syndrome. If you are not a member of the PT Entrepreneurs Facebook group, head to the link below to join!
PT Everywhere: https://pteverywhere.com/
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Today's episode should be helpful for you in terms of how you view things with money and your mindset with money. Understanding your finances better takes hard work and active effort. If you are wanting financial freedom, you must start making this money mindset switch for yourself. I get into this in today's episode. Enjoy.
PT Everywhere: https://pteverywhere.com/
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What's up, everyone? I am excited to be joined today by one of my closest friends who you may know as the Movement Maestro, and she is Shante Cofield! We discuss the challenge of learning new things, how Shante adapted during the 2020 Pandemic, and much more! Enjoy!
Reach out to Shante:
Via Instagram: @themovementmaestro
PT Everywhere: https://pteverywhere.com/
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We have all been there. That feeling of being stuck within business. Once I understood what to do and how important momentum can be in getting out of this bad feeling, I never feel this way as much as I used to. As always, thanks for listening!
PT Everywhere: https://pteverywhere.com/
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Today's episode is from another conversation between Yves Gege and myself and we are talking about side hustle cash practices. If you have not joined the PT Entrepreneurs Facebook group, you can do so below! We will continue to do these Facebook Live discussions every Monday. Enjoy!
PT Everywhere: https://pteverywhere.com/
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We are talking about finance on this episode and mainly the idea of retirement. I had a conversation with my dad this week about what they plan to do when they retire. Don't fall asleep on this one! This is something we all need to be thinking about and need to be ready for even early on in our careers! Enjoy.
PT Everywhere: https://pteverywhere.com/
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What's up, everyone? Today's episode is from one of our PT Entrepreneur Facebook Group live streams and we are going over a super cool case study. You are your greatest investment, and the only way it doesn't work is if you don't put in the work. It's as simple as that! Enjoy!
PT Everywhere: https://pteverywhere.com/
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Today, I am talking about a recent conversation I had with my 96 year old grandfather. My grandfather spent 32 years in the Navy and fought in World War II in the Pacific. He can't really see and has a hard time hearing, but he is always one of the most interesting people to talk to in my life. I had my son Jack ask him a question and I think you will enjoy his answer. As always, thank you so much for taking the time to listen!
PT Everywhere: https://pteverywhere.com/
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Today's episode is from a Facebook Live we did with Tim Woo who is the owner and founder of SoCalBikePT in Southern California. We have known Tim for a couple of years now and have been working directly with him for about 8 months. Tim is an entertaining person to listen to and he shares his cool story with us today! Enjoy!
PT Everywhere: https://pteverywhere.com/
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Many of you will all receive another round of a stimulus checks and I wanted to address what my best advice is on what you should do with this money. Yes, it seems tempting to get a new set of golf clubs or a new snowboard, but I think you should look at taking this extra money and invest in yourself. Enjoy.
PT Everywhere: https://pteverywhere.com/
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Today's episode is from a Facebook Live from Yves Gege and myself and we go over the 3 core areas we think you need to focus on for success in a cash practice. We do these Facebook Live segments weekly so if you have no joined the group, head to the link below and request to become a member! Thanks for taking the time to listen!
PT Everywhere: https://pteverywhere.com/
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Merry Christmas to you all! I appreciate you all taking the time to listen and I hope you are able to spend some quality time with your families. Today, I wanted to share with you all where I am at in business and as a clinician. This is a good time for everyone to reflect where you are at and where you are going in life and in business. Enjoy!
PT Everywhere: https://pteverywhere.com/
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Hey everyone and welcome back to the P.T. Entrepreneur Podcast! Today's episode is the 2nd edition with my son Jack and we are talking about lessons he has learned from his own business with Maggie, his sister, and Hank, our next-door neighbor. Their business is selling sparkling waters for $1 around the neighborhood and we get to pick Jack's brain on what worked and what didn't work for them. Thanks for listening, and Happy Holidays!
PT Everywhere: https://pteverywhere.com/
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Today's episode is all about leadership. I don't know if any of you remember the show Lost, but my wife and I lived in Hawaii during the filming of the last season and it was a show we really got into. I want to discuss this quote from an episode of Lost and it goes like this; "Everyone wants me to be a leader, until I make a decision they don't like". This quote is so spot on when it comes to leadership and it applies to so many different scenarios. Enjoy!
PT Everywhere: https://pteverywhere.com/
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On this episode, I want you all to understand the importance of accumulating the right skills and why this should be the focus. The more skills you acquire, the faster you will reach your goals.
PT Everywhere: https://pteverywhere.com/
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How do you get more people to stick around longer in your business? Today, I wanted to discuss one simple thing you can do to increase the likelihood of someone being retained based on a continuity offer. Enjoy!
PT Everywhere: https://pteverywhere.com/
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Today's topic is all about churn. Churn rate, in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support. Track your numbers, know your churn rate, and stay on top of people so that you keep the people that you're working with.
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Today's topic is all about imposter syndrome and how to overcome it. We see this with new clinicians who are starting out in business but we also see it with great clinicians who have been around a while. Imposter syndrome is one of these things that can literally derail your ability to grow your business.
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Today's episode is going to be me talking about a little excerpt from a book I am reading called Principles by Ray Dalio. The book is based on Ray Dalio's principles he had developed while running Bridgewater Associates. Don't avoid the pain. Run towards it.
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Happy Thanksgiving to everyone! I appreciate you listening and today I wanted to tell you three things that I am thankful for. Hopefully, you are spending quality time with your families after this weird year we have all experienced. Enjoy!
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Is there ever a right time to take a chance on yourself? You don't ever want to look back on your life and career and wish you had taken a chance on yourself. This is an all too common regret that people have and today I want to address how we can overcome some of these fears we have that hold us back from achieving the things we want in life. Enjoy!
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What are you worth? How much should you get paid? These are some of the things you should always be thinking about as an entrepreneur. I go over this and how simple economics play a big part in how you are paid as a clinician.
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These three core beliefs that I am going to go over today are not the only ways to be successful in a cash practice, but they are certainly the three that we see across the board having the most success. We've directly helped over 500 cash practices grow their businesses, so we have a lot of data to back this up. Enjoy!
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The book The Talent Code, is a book I read about 7 years ago and it is a book I picked up when I was working on being a better communicator. I re-read this book recently and it is absolutely worth reading. The book is about acquiring skills in a more efficient manner to help with skill development in whatever you're doing. In this episode, I go over how I think doing these things will help you grow as a professional.
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Today, it's story time. I hope what you get out of this story is some inspiration and motivation from the journey that this individual has taken in this story. I hope this encourages you to take a chance on yourself just as this person did. This person had a goal of spending more time with her daughter while working for herself out of her home. I breakdown how she accomplished this on today's episode!
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Today, we are talking about local marketing and a couple of things I have learned from a marketing standpoint from a local wine store in my neighborhood. How can you create a "reason why" campaign to tie people to you? Creative marketing tactics can give you a massive leg-up in the success of your business.
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This week, I am discussing a measurable goal that Yves, Jerred, and myself came up with for where we want to take our business and how this is going to help clinicians in the PT industry. In the short term, we want to help clients that we work with bring in 100 million dollars a year. In the long term, we want to get that to 1 billion dollars. I explain why this is important to us and how we are going to get there. Enjoy!
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Today's episode is for all of you side-hustlers out there. If you are wanting to go full-time in your business and focus on your own clinic but you are nervous, you need to hear this. There is a side-hustle trap that nobody wants to talk about and I wanted to break this down a bit today.
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There are many stages of business that you will experience and something I want you to think about is what stage you are in. If you are in the planning stage, I want to help you get out of that stage and move on to starting your business. In business, you need to be aware of when you have tapped out your skill-sets and when you need to begin to outsource these skills in order to grow.
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Which platform is better for marketing dollars: Instagram ads or Google ads? My response to this is it depends. When you're looking at marketing, you should look at it like an investment instead of a cost. All advertising platforms that I have tried work. Once you understand how to advertise, you can have success with these platforms as well.
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In this episode, I highly recommend you grab a pen and some paper, because we are taking a deep dive into investing. Investing is more than just putting your money somewhere and hoping it makes you rich. It is just understanding some basic financial principles, how money works, how to leverage debt properly, what kind of debt is good, what kind of debt is bad, and how to look at some basic numbers. We will get into much more of this on this episode! Enjoy.
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Welcome back to another edition of the PT Entrepreneur Podcast! One of my least favorite things to work on is learning how to become patient. If you're really ambitious like myself, you probably struggle with being patient. This trait can be a positive and it can also be a negative. It is very difficult to give things enough time to develop but I wanted to share with you why you need to learn how to become even more patient if you want to become successful.
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On this episode of the PT Entrepreneur Podcast, I am talking about things you can do online that don't have to do with tele-health. I received a few questions on Instagram about what we can do as clinicians so I wanted to go over how we can use our skills in different ways online.
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Today is another quick hitter that can be super beneficial to you, your business, and your personal business. It is something that one of my business partners has been doing for a while now and it is proven to go a long way with how successful you can be in business and in life. What I am talking about is having a weekly financial meeting for yourself and your business!
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On this episode of the PT Entrepreneur Podcast, I am talking about something that is an issue for a lot of us and that is student debt. The cost for education is very high and this causes a major pain-point in pursuing success in our businesses. I wanted to do an episode for you all where I discuss the contrarian view of not paying off your student loans early and why this is.
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What is up, everyone? Today, I wanted to introduce our new podcast sponsorship, PT Everywhere! I get into why I felt compelled to partner up with them, and why I think they can be so important in helping scale your business. They are the all-in-one solution for your cash-based physical therapy clinic!
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The importance of anticipation in your marketing is something that can prove to be extremely beneficial. Today, I go through a few examples of marketing tactics I have had success with that use anticipation during the launching process.
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Today, I wanted to touch on my past experience with someone I was in the Army with in Hawaii. This person was a twin brother and I wanted to share the two different paths in life that he and his twin brother chose to go down.
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Planning. It's something I used to hate but it is a skill that you acquire over time and one that I think you need to have in order for you and your business to be successful. You can hustle your way to success on your own, but when you want to build that into something more, you need to hone in this skill.
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Some of you have had questions in regards to what direction you should go now considering how different things are during the current pandemic. I wanted to summarize a few of these questions for you all and give you something to think about. Where should you go from here? Is my business over? Should I start a business at this point? These are a few of the questions I wanted to address today. Enjoy!
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Today's episode is an exciting topic for me to cover and it's something I've been wanting to go over for a while so here it is. These are some of the most common objections I hear from clinicians' when dealing with re-investing into themselves and their businesses.
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What is up, everyone? Welcome back to another edition of the PT Entrepreneur Podcast! Today, we are talking about cell phone towers. This may seem a little strange and you're probably wondering what this has to do with physical therapy but I'll share a little story for you today so this makes a little more sense.
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Today, I am talking about something that I wish I would have known six years ago when I started my business. It would have helped me and my business a ton to have better clarity on something called the Clinical Value Pyramid and that is what I will be going over on this episode.
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Today, I am going to go over one simple sales tweak that you can add in to your sales process that will help you increase your conversions. Recently, at my practice we added a new clinician. Part of our on-boarding process is going over our sales training which I dig a little deeper into on this episode.
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Today, I wanted to talk a bit about the current state of physical therapy as it pertains to the current pandemic. Considering all of the negativity that is being thrown around in terms of the job market and insurance, I wanted to give you all some perspective in terms of how I am looking at everything.
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The other day while swimming a few laps back and forth it got me thinking about how similar swimming and business are. With repetitive exercise, I can sometimes have moments of clarity and I definitely had this the other day while swimming. In business, ask yourself this: are you just fighting the water or are you actually moving gracefully and focusing on the right things?
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On this episode, I am talking about the power of thought and what you turn your attention to and why it is so important. There are some things that I just inadvertently did the right way which I think led to some really positive outcomes in my life. I think if you apply this positive thinking to your own life, you will experience similar outcomes.
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Today's episode is a portion of a conversation that I had on one of our coaching calls for our Clinical Rainmaker coaching program. The topic is relevant for the current pandemic and how you need to go about getting clients' back into the clinic.
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On today's episode, I am joined by one of my business partners, Jerred Moon and we are talking about how to kill comfort. Jerred recently wrote a book called Killing Comfort and it is all about how to improve your mental resiliency and how to really change yourself physically, mentally, and to sharpen yourself for the challenges that come in life.
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What's up, everyone? Today's episode is going to be super tactical, and something you can start doing right away. I didn't have any formal business education, but I knew going into my final year of the Army that I didn't want to be in the Army anymore. I needed a way to educate myself and develop a business skill set to go into private practice and here is what I did.
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On this week's episode, I am joined by Adam Loiacono, who is the director of rehab for the Phoenix Suns, formerly of the Atlanta Hawks. Before that he was a strength & conditioning coach for the New England Revolution. I had a chance to pick his brain a little bit on how he is navigating the pro community during this strange time and how he is handling the NBA Bubble in Florida.
Reach out to Adam:
Via Instagram: @adam.loiacono
Today's episode is taken from a video my business partner, Yves Gege, did on his Instagram and it's all about creating engaging online content. We've been getting a lot of questions about this and thought we should address it. It all starts with finding the problem and delivering a solution.
Check out Yves Instagram: @ptbiz
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Today's episode is with myself and Yves Gege and it was taken from another Facebook Live from our PT Entrepreneur Facebook group. If you have not already joined the group, please head to the link below to join 3,200 of your fellow PT Entrepreneurs! Yves and I get into some of the books that inspire us as entrepreneurs and business owners. We see books as a way to gain valuable information and a very low cost and wanted to share some of our favorites with you all today!
PT Entrepreneur Facebook Group:
Today's episode is a follow-up to episode 310, 'Why Is The Start So Hard', so if you have not listened to that episode please go ahead and do so. This episode is a follow up to the same person I was having a conversation with and what is cool about this episode is you get to hear some of the gains he is making in his business. You can hear a change in the tone of his voice and notice that he has been working on some of the right things. I think you will enjoy hearing these successes he has had.
Today's episode is a book review I am going to do on a classic book by Ernest Hemingway and some lessons I have learned from it. That book is The Old Man and The Sea and it tells the story of a battle between an aging, experienced fisherman, Santiago, and a large marlin. Enjoy!
Head to the link below to participate in our 5 Day Challenge!
https://www.physicaltherapybiz.com/challenge
www.physicaltherapybiz.com/apply
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We had a question come through our Athletes' Potential Instagram account and this had to do with certifications as a clinician. How much do our patients care? Is it really worth obtaining and keeping all of these certifications and how much do they really matter.
Head to the link below to participate in our 5 Day Challenge!
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On today's episode, I had the chance to chat with my business partner, Yves Gege, and discuss his background, how he transitioned from an insurance practice to a cash practice, and some of the other entrepreneurial ventures he has been able to get in to.
Reach out to Yves:
Via Instagram: @ptbiz
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Today, I have an interesting case study and I think it's something that some of you may subconsciously be dealing with. This view of how you see things can be very detrimental to your success and today I wanted to shed some light on this.
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Today's episode is a clip from a call in our Clinical Rainmaker coaching group. We do these calls every week and we get into what's really going on primarily from a marketing standpoint. Something that often comes up during these calls is where people stand from a mental standpoint and how they are managing this while trying to grow their business. I hope that gives this episode some context and I appreciate you taking the time to listen!
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On today's episode, we are talking coaching and it's something that I have been doing for a while. It is a blast for me getting to coach people up on improving their businesses and it is something I truly love doing. I appreciate you all taking the time to listen to today's episode and I hope you get a lot out of it!
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What is up, everyone? Today's episode is directly from Episode #216 from The Movement Maestro. If you did not hear this episode from Maestro On The Mic #216, you won't want to miss it again!
The only difference between the most successful people in the world and yourself is mindset. Your thoughts, emotions, and actions are all connected. In order to become the best marketer and salesperson possible—and to ensure you always have clients, be it in-clinic, or your own business—you have to control your thoughts, and believe that you can and you will accomplish everything you've ever set your mind to.
Check out Maestro On The Mic Podcast below:
https://themovementmaestro.com/type/audio/
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Let's talk real for a second. Are you struggling to get the right patients in the door? Feel like you're shouting into the void? Chances are, your niche and messaging might be too damn broad.
In this episode, I'm diving deep into why saying "I help everyone with pain" is basically like having a Honda Pilot. Yeah, anyone can work on it, but it doesn't stand out, and you can't charge premium for it. We're talking about becoming the specialized, lifted Tacoma mechanic or the CT surgeon of the PT world: the exact right fit for a specific problem. I break down how getting crystal clear on WHO you help and HOW you help them is the key to attracting your ideal clients, building trust, and ultimately, growing a more successful practice. Stop confusing people and start connecting!
🔑 Key Takeaways:"Stop overwhelming potential patients with everything you know. They don't care about the jargon. They care if you understand their specific problem and have a clear path to solve it. Organize your steps, provide context, and watch them choose YOU."
🔥 Ready to Stop Being Generic and Start Attracting Your Ideal Patients?Ever feel like you're grinding away, maybe even getting burnt out in the traditional PT model or that high volume clinic? Thinking about making the leap to your own cash practice, maybe starting it as a side hustle, but not sure how to make it work or when to go all in?
Well, you gotta listen to this episode. I sat down with one of our awesome Mastermind members, Ziad Dahdul from Ignite Phyzio and Sports Performance out in Orange County. This dude is the real deal: sharp clinician, super high emotional intelligence, and he's navigated that exact journey. We dive deep into his story, from starting as a side hustle while working per diem home health (and knowing when that safety net becomes a trap!), to building a thriving practice focused on a killer niche: ACL rehab for busy working professionals. Plus, we get into the weeds on building relationships that actually drive referrals and why genuinely giving a damn about people is maybe the best business strategy there is.
🔑 Key Takeaways:"Stop thinking you need complex marketing funnels from day one. Ziad's proof: focus on over delivering value, genuinely caring about people in your community, and building real relationships. That 'bullshit detector' people have is real; authenticity wins."
🔥 Ready to Build Your Own Successful Cash Practice?Let's talk marketing. With things shifting and maybe less face time happening, are you finding your usual ways of getting patients (like workshops) aren't cutting it like they used to? Are you maybe relying too heavily on just one way to bring people in?
In this episode, I'm breaking down why putting all your eggs in one marketing basket is a dangerous game. Think of it like deep sea fishing: you wouldn't go out with just one line hoping to catch enough, right? Same goes for your practice. I cover several different marketing "lines" you should have in the water, from paid ads (and how not to get ripped off) to local relationships and reactivating past clients. Stop living and dying by one unpredictable source and start building a well rounded, resilient marketing strategy.
🔑 Key Takeaways:"Stop thinking you need to be a marketing ninja. Often, it's about being a good detective: try something, track the results relentlessly, figure out what actually works for your audience, and then double down on that. Consistency beats complexity."
🔥 Ready to Build a Marketing Machine That Works?In this episode, I sit down with Chelsea Matthews, founder of Catalyst Physical Therapy and Performance in Nashville. We dig into what it really takes to build a cash practice from scratch, especially when you are wired more like a visionary than an integrator. From bartending with zero business background to building a gym-based PT practice that is moving toward 90 percent digital, Chelsea shares her journey, her systems (and mistakes), and how she is learning to scale without burning out.
We also talk about niching down into runners, CrossFitters, and how to stay focused when you have a million ideas but not enough time.
🔑 Key Takeaways:"You do not need to put your hands on someone to make a difference. The best coaching often comes from clear communication and giving people the tools to fix themselves."
🔥 Want to Grow Your SEO Without Burning Out?Are your virtual offers falling flat? Are you just defaulting to "telehealth" because it's easy or billable, but finding clients aren't really biting? People don't always want telehealth; they want their problem solved.
In this episode, I break down how to ditch the standard telehealth model and create "productized services" that actually sell. We're talking about packaging your expertise into irresistible virtual offers that position you as the solution, not just another PT session. This is huge for standing out and boosting your digital revenue, especially right now.
🔑 Key Takeaways:"Stop selling time. Start selling solutions. People pay for solved problems. Package your virtual service like the answer they've been looking for, not just another appointment slot."
🔥 Want to Grow Your SEO Without Burning Out?Ever thought about ditching the traditional clinic grind and maybe, just maybe, starting a PT practice in your own garage? Sounds crazy, right? Well, Tim and Jess did exactly that. In this episode, they pull back the curtain on how they built a successful cash pay practice literally out of their home gym in Kansas City. We dig into how they manage working together as a couple, their killer local networking strategies (shout out to Jess!), and how they built a business that gives them the freedom to actually live their lives and be there for their family. If you're burned out and looking for a different path, you gotta hear their story.
🔑 Key Takeaways:"When you work together, especially as a couple, you have to be intentional. Schedule everything, define who does what, and communicate constantly. Anything you do not talk about won't get done and will probably lead to arguments later." - Tim & Jess on making their partnership work.
🔥 Inspired by Tim & Jess's Story?Alright team, let's talk about getting comfortable. Sounds nice, right? Wrong. Comfort is where progress goes to die. If you feel like you've hit a plateau, maybe you're just a little too settled in.
In this episode, I break down this idea of "Killing Comfort," something my business partner Jared Moon covers in his killer new book. We dig into why embracing the suck, focusing on the process, and doing the hard things day in and day out is the real key to leveling up, both as a clinician and as a business owner. I share how this mindset shaped my own path and how you can use it to push past your limits.
🔑 Key Takeaways:"Stop looking for shortcuts. The 'secret sauce' is showing up, doing the work even when it sucks, and focusing relentlessly on getting better day by day. That's how you build something real."
🔥 Ready to Break Through & Build?Today I've got Danny Laughlin from Laughlin Performance and Physical Therapy in Overland Park, Kansas on the show. Danny's a great example of someone who had a solid, primarily in network hybrid practice but saw the writing on the wall. We dive into how he's strategically shifted away from those crappy insurance contracts, dramatically increased his revenue per hour, and built out more cash based performance and wellness options. We also get into how the recent craziness pushed him to finally launch the digital side of his business he'd been planning for years. Lots of great insights here for anyone navigating the hybrid world or looking to boost their cash services.
🔑 Key Takeaways:Stop giving patients decision fatigue with too many options. Clearly state your professional recommendation for their plan of care, whether it's in person therapy, a digital program, or a continuity package. Tell them what you believe is best for them to get the results they want.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Let's keep pushing this thing forward. Thanks for listening!
🔥 Want to Grow Your SEO Without Burning Out?Today we're ditching the theory and getting super tactical. If you've got more time than money right now and need to get clients without burning cash on ads, this episode is your playbook. I'm breaking down the straightforward, no fluff strategy we've used and seen work time and time again. It boils down to creating the right content, actually talking to people, and figuring out what they'll pay for before you build it.
🔑 Key Takeaways:Stop building programs in a vacuum. Get on calls, talk to real potential clients, and find out what they actually need and will pay for before you invest your valuable time creating it. Test first, build second.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Let's keep pushing this thing forward. Thanks for listening!
🔥 Want to Grow Your SEO Without Burning Out?(Even though we talked organic social today, if SEO is on your radar, check these out):
Quick heads up before we dive in, the audio on this one had a few hiccups cause of connection issues, but stick with it because the content from Clay and Emily Jones is pure gold. Might be one to listen to with headphones, not just in the car.
These two are absolute rockstars from 901 PT in Memphis, Tennessee. They've been in our mastermind for years and watching their growth has been incredible starting with just Clay, now they just brought on their fifth clinician. All 100% cash, in a city like Memphis. It's proof of what's possible when you focus on the right things. We talk about their journey from Clay being frustrated in traditional settings, to bootstrapping the practice (literally Clay doing home visits out of his car), Emily jumping in with her marketing background, and how they've built such a strong team and culture.
🔑 Key Takeaways:If you're going into business with a spouse or partner, identify your distinct strengths early. Divide responsibilities based on those skills (like Clay on clinical/team and Emily on marketing/ops) instead of both trying to do everything. It prevents burnout and maximizes your collective impact.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Big thanks to Clay and Emily for sharing their journey. Go check them out at 901pt.com, @901pt on Instagram, and 901 Physical Therapy on Facebook.
🔥 Want to Grow Your SEO Without Burning Out?Quick heads up, if you're scrambling trying to figure out how to take your PT skills online right now, we got you. We've been doing this for years. Let's jump on a free 45 minute call and strategize how you can make digital visits and remote programming work for you. Head to physicaltherapybiz.com/call. It's free, let's figure it out together.
Alright, let's talk sales. Had a call today with one of our Mastermind members really struggling with this, losing people on the front end, and honestly, it can derail your whole business. Here's the deal: sales isn't some mystical dark art. If you're a clinician, you already have the core skill set. Think about it: sales is basically a subjective exam. You're diagnosing a problem, asking questions, listening, and helping someone get clear on where they are and where they want to go. This episode breaks down how to reframe "selling" into "diagnosing" so you can use the skills you already have to confidently communicate your value and help more people.
🔑 Key Takeaways:Stop treating sales like a separate, scary skill. Treat it exactly like your subjective exam. Use your diagnostic mindset to ask great questions, actively listen, understand the real problem behind the pain, and confidently explain how you can help solve it. Master the diagnosis, master the sale.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Alright guys, use those diagnostic skills. Thanks for listening!
🔥 Want to Grow Your SEO Without Burning Out?Before we jump in, quick note. If you're trying to figure out how to move your clinical skills online with everything goin' on, we've been doing this for years and helping tons of PTs figure it out. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call and let's game plan how you can make digital visits and remote programming work for you.
Alright, today I got two of my favorite people on the show, Aaron and Lauren Snyder from THRIVE Physical Therapy — San Diego, CA. These guys are in our Mastermind, they're building an awesome cash practice as a husband and wife team, and they keep it real. We talk about how they got started, Lauren jumping ship first into the women's health niche, Aaron eventually joining and carving out his space with runners, and the real deal challenges and successes of building a business together while married. They share how they built their practice through genuine local relationships, not just chasing doctor referrals, and how they're using this current downtime to build stronger systems. Plus, you get to hear about their therapy dog Gus.
🔑 Key Takeaways:Stop grinding on marketing tactics that feel draining. Double down on what feels natural. For Aaron and Lauren, that was building genuine relationships in their local community. Go where your ideal people are, make friends, offer value, and the business will follow.
Big thanks to Aaron and Lauren for jumping on. Check them out online at sdthrive.com, and on social media @ThrivePhysicalTherapySD on Instagram and Facebook.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Alright guys, thanks for listening!
🔥 Want to Grow Your SEO Without Burning Out?Quick reminder before we dive in: If you're trying to figure out how to move your clinical skills online, leverage digital visits, remote programming, whatever. Let's talk. We've been doing this stuff for years. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call. Let's game plan your move online.
Alright, today we're talking about something simple but super important: getting on the damn phone with people. I know, I know, maybe it's generational, maybe it just feels weird, but hiding behind emails and DMs when you're trying to figure out if people will actually pay for what you offer is a huge mistake. Had a call with someone trying to test an offer via email and messages, and I was like, dude, just talk to them! This episode breaks down why direct conversations, whether phone or Zoom, are critical for validating offers, getting real feedback, and overcoming that sales anxiety we all face.
🔑 Key Takeaways:Stop building courses and programs in a vacuum. Your best market research and offer validation tool is a simple phone or Zoom call. Talk to real potential customers, pitch your idea, listen to their feedback and objections, and find out what they'll actually pay for before you invest hours building it.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Before we get into it, quick heads up: If you're trying to figure out how to move your clinical skills online right now, leverage digital visits, remote programming, all that jazz. Let's talk. We've been doing this stuff for years. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call. Let's game plan your move online.
Alright, today I got one of my favorite mastermind members, Courtney Morse, on the show. Yeah, I thought he was a girl when I first talked to him too, but this dude is crushing it with Natural Wellness Physiotherapy out in Wichita, Kansas. We talk about his journey, which is pretty wild, from wanting to be a strength coach, driving a Schwan's truck, getting into PT school later, and eventually leaving the traditional high volume clinic director grind. He literally started his cash practice in a hair salon and built it up from scratch in a mid sized market. We dig into how he grew, brought family into the business, his slow growth philosophy, the importance of systems, and why you don't need to be in a major city to build a successful cash practice.
🔑 Key Takeaways:Be fiscally responsible from day ONE. Implement Profit First, know your numbers, and build a cash cushion. It removes massive stress and allows you to make strategic decisions (like hiring or weathering downturns) from a position of strength, not desperation.
Big thanks to Courtney for sharing his story. Check him out @naturalwellnessphysio on Instagram and Natural Wellness Physiotherapy on Facebook and their website.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Quick reminder before we dive in: If you're trying to figure out how to move your clinical skills online right now, leverage digital visits, remote programming, all that jazz. Let's talk. We've been doing this stuff for years. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call. Let's game plan your move online.
Alright, today we're diving deep into pricing. I've had a bunch of consulting calls lately and noticed a scary pattern: almost everyone starting out is massively undervaluing their services, charging like $70 to $99 an hour. They think being cheap gets people in the door, but it actually does the opposite. I share a story about a guy confused why people weren't booking even though he was cheaper than insurance rates, and break down why that happens using a bike shop analogy. If something seems too cheap, people think something's wrong with it. This episode is all about the psychology of pricing, why you can't be the cheapest in cash practice, how your own self worth ties into what you charge, and why justifying your price actually kills its value.
🔑 Key Takeaways:Stop pricing your high value, one on one service like it's on a clearance rack. Pricing significantly below the perceived value makes potential clients think something is wrong with you or your service. Align your price with the premium outcome and experience you provide, and state it with confidence.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Quick heads up before we dive in: If you're trying to figure out how to move your clinical skills online right now, leverage digital visits, remote programming, all that jazz. Let's talk. We've been doing this stuff for years. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call. Let's game plan your move online.
Alright, today I got one of my favorite people, Missy Albrecht, on the show from Invincible Movement, Education and Healing out in Denver, Colorado. Missy's got a bit of a rollercoaster entrepreneurial story – from early influences like Kelly Starrett, to a failed first practice attempt right out of school, finding her way bouncing between gyms, and eventually building a solid practice. We talk about her unique niche blending visceral manipulation with athletic performance, the importance of community and systems in overcoming burnout, and how she's strategically building a digital course right now by beta testing it first. Lots of real talk about the ups and downs of this journey.
🔑 Key Takeaways:Don't build an entire digital course in isolation. Beta test your concept with a real audience first. Get paying customers, gather their feedback through the process, and use their input to build the polished 2.0 version. This validates the idea and ensures you're creating something people actually want and will pay for.
Huge thanks to Missy for sharing her journey. Check her out at stayinvincible.com and on Instagram @stay_invincible.
Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.
Ever feel like business is a game you can't quite "win"? This week, I'm diving into a concept from Simon Sinek's book "The Infinite Game" that really clicked for me and explains so much about navigating the ups and downs of running your practice.
In this episode, I break down the difference between finite games (like football, clear winners/losers) and infinite games (like business, where the goal is just to keep playing). Simon Sinek argues success in this infinite game boils down to two things: Will multiplied by Resources. We explore why starting out requires massive 'will' when resources are low, how established businesses can stall if their 'will' fades despite having resources, and why having both is key for major growth. Understanding you're in an infinite game fundamentally changes how you approach challenges and make decisions, focusing on longevity over short term 'wins'. Especially when times get tough, knowing which variable you need to ramp up (Hint: It's often your will!) is crucial for staying in the game.
🔑 Key Takeaways:When resources feel scarce or are dwindling, the most critical factor you can control and must increase is your Will. Double down on your resolve, adaptability, and drive to navigate challenges and stay in the game.
Let's Hit 200 Reviews!Alright team, we're closing in on 200 reviews on iTunes, that's huge for a niche pod like ours! Help us get there:
Thanks for listening and helping spread the word! Keep playing the infinite game.
🔥 Want to Grow Your SEO Without Burning Out?Super pumped to have one of my buddies, Michael Tancini from Ground to Overhead Physical Therapy, on the show today. We actually connected way back in 2015 via email. Funny story about that in the episode and it's been awesome watching his journey. Michael jumped straight into private practice right out of school, built his business, moved it cross-country, and rebuilt it. We dig into the challenges of starting out, the importance of niche expertise (especially his CrossFit background), the reality of entrepreneurial ups and downs, and how getting structure and support was a total game-changer for him, especially when he was feeling isolated and stressed despite hitting financial goals. Michael gets real about almost taking another job because the grind was getting to him, and how finding the right framework finally helped him enjoy the process again.
Michael shares his story from PT school inspiration (shout out Kelly Starrett!) to navigating clinical rotations he hated, which fueled his desire to build something different. He talks launching Ground Overhead PT immediately post-grad, first in San Diego within Invictus, facing networking hurdles, and then making the strategic move back home to North Carolina for family and a better fit. We cover the shock of seasonal business slumps, the feeling of being "on an island" without support, and the stress that comes with figuring out the business side alone. He candidly discusses hitting the six-figure mark but still feeling overwhelmed, leading him to join our Mastermind. He breaks down how that investment provided crucial structure, improved his sales confidence (converting 7 out of 8 leads right away!), reduced stress massively, and put him in a much better headspace and financial position, especially navigating the uncertainty of 2020. It's a great look at the power of mentorship, community, and playing the long game.
🔑 Key Takeaways:Stop thinking of sales as a dirty word or something you have to trick people into. Reframe it: You're not just taking someone's money, you're guiding them towards a solution they need and helping them avoid the often worse alternative (misinformation from other providers, ineffective treatment, giving up activities they love). When you truly believe you offer the best path forward, confidently communicating your value becomes an ethical service, not aggressive selling.
🔥 Want to Grow Your SEO Without Burning Out?Dropped into the Mastermind group recently to lay out a framework I've been thinking about, the kind of entrepreneurial pyramid for us PTs. We often get stuck focusing only on clinical skills, wondering why we aren't getting ahead.
In this episode, I break down the four levels I see: Fulfiller, Manager, Rainmaker, and Creator. Most of us start as Fulfillers, get promoted to Manager, get frustrated, and then jump into business ownership without the real skills needed to succeed long term. Those skills are the Rainmaker skills.
We dive into why focusing solely on clinical skills is a trap set by the traditional system and why learning sales, marketing, and communication (the Rainmaker stuff) is absolutely crucial if you want to build a business that gives you time and financial freedom, not just create another job for yourself.
We talk about where the real value lies and how to shift your focus to build the business and life you actually want.
🔑 Key Takeaways:Stop defaulting to learning more clinical skills just because it's comfortable. Ask yourself: Is this really the skill holding my business back? If you want more freedom and income, you HAVE to get uncomfortable and focus energy on the Rainmaker skills: sales, marketing, communication, and building systems to bring in business consistently. That's where the leverage is.
🔥 Want to Grow Your SEO Without Burning Out?This week, I had a great chat with Andrew Millett from Move Strong Physical Therapy, our recent Mastermind MVP! Andrew runs a killer cash practice inside Cressey Performance in Massachusetts, working with a ton of throwing athletes. We dive into his journey from traditional PT to starting his own thing, the challenges and rewards of scaling past being a solo practitioner, and the unique dynamics of building a business inside another established facility like Cressey's. Andrew Millett drops some serious knowledge bombs on building relationships, the importance of mindset, continuous learning through reading, and why genuinely caring for people is the ultimate business advantage. Plus, he shares his vision for Move Strong and how he balances growth with quality care and family life.
🔑 Key Takeaways:
🧠 Pro Tip: Building relationships takes time and genuine investment *before* you ask for anything. Andrew Millett spent years training at Cressey Performance, building trust and rapport, long before the opportunity arose to put his practice inside. Don't expect overnight success; water those relationships!
Connect with Andrew Millett:
🔥 Want to Grow Your SEO Without Burning Out?
We're hitting pause on the usual interviews to bring some good news and positivity right from the Matta household during this crazy quarantine time. I brought the whole crew on Ashley, Jack, and Maggie to talk about what we've actually enjoyed about this forced slowdown. We get into the challenges (homeschooling, anyone?), but focus on the unexpected good stuff: tons more family time outside, bike rides, wrestling on the trampoline, and Ashley sharing the surprising relief of a less frantic schedule. It's a candid look at finding the silver linings and focusing on connection when the world feels upside down. Plus, Jack gives a shoutout to his previous episode appearance! This one's family friendly, so grab your kids and have a listen.
🔑 Key Takeaways:
🧠 Pro Tip: Use unexpected downtime, even when it's forced, to reconnect with your core priorities and the people who matter most. That quality time isn't just nice; it refuels you for when things inevitably speed up again. Don't just wait for it to pass; find the good moments now.
🔥 Want to Grow Your SEO Without Burning Out?
This week, I got to chop it up with my BFF, Shante Cofield, aka The Movement Maestro. You know we love talking shop, and with everything going crazy right now, I wanted to get her perspective on what's happening in the digital space, especially with social media and pivoting online. Shante's got tons of experience with virtual visits, building online courses, and crushing it on Instagram, so she dropped some major truth bombs. We talked about navigating the pandemic panic, why doubling down on your existing people is key, the power of listening before creating, why niching down is even MORE important online, and the insane opportunity this moment presents for our profession if we don't just scramble back to the old broken model. Plus, we geek out on podcasting and why it's such a powerful tool right now. You don't want to miss this one.
🔑 Key Takeaways:
🧠 Pro Tip: When chaos hits, resist the urge to immediately sell hard to new people or give everything away for free. Your first move should be connecting with your existing clients and audience. Check in, ask how they are, listen to their current challenges, and then see how you can serve them, potentially with modified or new offerings based on what they actually need right now.
Connect with Shante:
🔥 Want to Grow Your SEO Without Burning Out?
Look, things are crazy right now, and who saw this global pandemic coming? But complaining doesn't help. What does help is figuring out how to take your clinical skills online if you can't see people in person. This isn't new territory for us; we've been doing this for years and have been helping our Mastermind members rapidly build out the digital side of their businesses during this time. So, I want to share the process that's working right now to move your practice online, generate revenue digitally, and potentially build a whole new, scalable arm for your business even after things return to normal. We're talking about reaching out to past clients, defining your niche, creating killer content, mastering the sales call, crafting no-brainer offers, and then scaling what works.
🔑 Key Takeaways:
🧠 Pro Tip: Don't just market "telehealth." Nobody buys telehealth. They buy solutions to their problems. Focus your outreach, content, and sales calls on understanding their specific pain points and goals, and clearly articulating how your specific digital offer provides the outcome they desire.
🔥 Want to Grow Your SEO Without Burning Out?
If you want to jump on a free 45-minute call to strategize how you can implement this in your business, head over to physicaltherapybiz.com/call and grab a time that works. Let's figure this out together. Thanks for listening!
This week, I finally got to sit down with my buddy Doug Kechijian. You might remember him from some heated Twitter debates back in the day, but today we dive deep into his awesome story. Doug's a cofounder of Resilient Performance Physical Therapy up in New York City, but he's currently riding out the pandemic storm in Massachusetts. We get into his unique background going from pre med to joining the Air Force as a Pararescueman (PJ), which is some seriously intense special operations stuff focused on medical and rescue. Doug shares how that experience, dealing with high stress situations and learning diverse skills under pressure, shaped his path to PT school and eventually starting his own cash based practice. We talk about the lessons learned from the military like the value of practical application, standard operating procedures, controlling the controllables, and the importance of having solid partners. Plus, Doug gives his take on the current state of PT education and ConEd, and what Resilient Performance is doing to bridge the gap between rehab and performance with their upcoming online courses. Really insightful stuff from a sharp dude.
🔑 Key Takeaways:
🧠 Pro Tip: In chaotic situations, fall back on established procedures and focus on the "good enough" solution now, rather than waiting for the perfect solution later. Develop standard operating procedures for your business's critical functions so you have a reliable framework when things get unpredictable. Control what you can control.
🔥 Want to Grow Your SEO Without Burning Out?
Connect with Doug & Resilient Performance:
Great chat with Doug. Hope you guys enjoyed it. As always, thanks for listening and we'll catch you next time!
Going live solo today right before hitting the garage gym. I wanted to share a really important lesson, learned the hard way this past week through a bit of trial and, honestly, error in our local practice. With seeing people in person being tough right now, everyone's looking at online options like telehealth. But let's be real, there's often resistance. We found just telling people "we're switching you to telehealth" works better than asking, but it's still not perfect. The real gold is in figuring out the right online offer. I gotta share a failure here, because as Winston Churchill said, "Success is going from one failure to the next with great enthusiasm." We tried launching a low ticket ($29/mo) minimal equipment training membership to our huge list of past clients (2500 people). Thought it'd be a home run. It wasn't. Less than 1% signed up. Total bummer, wasted a ton of time. But, the enthusiasm part? We pivoted fast. We scrapped the low ticket offer and upsold those few signups (and started focusing outreach) on what we should have done all along: higher ticket ($200 $300/mo) individualized remote coaching. Why? Because it's just as hard, if not harder, to sell a cheap membership as it is a premium coaching service. The difference is perceived value, accountability, and results. People pay attention when they invest more, and frankly, the individualized approach is what gets people the best outcomes and solves their real problems right now. Don't make my mistake and go straight for the high value, individualized solution.
🔑 Key Takeaways:
🧠 Pro Tip: Stop trying to launch low ticket memberships thinking it's the easy path to online revenue. It's just as hard (or harder) to sell, requires massive volume you likely don't have, and gets less client commitment. Go straight to offering higher value, individualized remote coaching. You can sell it effectively via direct conversation, and clients get far better results because they're invested.
🔥 Want to Grow Your SEO Without Burning Out?
This week, I'm chatting with Aimee Bailey, owner of Terra Lotus, doing business as The Pelvic Yogi out in Nashville. Aimee's got a cash practice, is a yoga practitioner, and importantly for this chat, she hosts her own local podcast. We got connected through Brandon, who manages both our podcasts, and I was fascinated to hear how she's leveraging that local podcast medium. We dive into how she's navigating the current craziness dealing with the aftermath of the Nashville tornado right into the pandemic shutdown, homeschooling three kids, and pivoting her concierge practice to telehealth. Aimee shares her journey into entrepreneurship after 16 years as a PT, why she finally took the leap (and wishes she'd done it sooner!), and the power of "doing it scared." We really dig into the nuts and bolts of her local podcast: why she started it, how she focuses on highlighting other local providers, her process for vetting guests and prepping interviews, and the direct and indirect benefits she's seeing just four months in including getting new patients and becoming a go to provider for other healthcare professionals. If you've ever thought about starting a podcast, especially a local one, this episode is packed with insights.
🔑 Key Takeaways:
🧠 Pro Tip: Use a local podcast to build your network by serving others first. By interviewing and highlighting other quality practitioners in your area, you provide value to them and your listeners, establishing yourself as a trusted connector and resource in the community, which organically leads to referrals back to you.
🔥 Want to Grow Your SEO Without Burning Out?
Connect with Aimee:
This was a great conversation with Aimee. Hope you guys enjoyed it! As always, thanks for listening and we'll catch you next time.
Look, maybe you can't see people in person right now. That's tough. But here's the deal: this situation presents a massive opportunity. People are stuck at home, maybe feeling lost, maybe drowning themselves in Netflix and Ben & Jerry's. This episode is about how YOU can step in.
We're diving into how to reframe this time as a golden opportunity for people to finally work on their health: movement, sleep, nutrition, stress management. I'm talking about building a remote coaching model that goes beyond basic telehealth. It's about providing real value, real accountability, and building a resilient, diversified revenue stream for your practice, even if you're starting from scratch or pivoting your existing cash practice. We'll cover the mindset shifts, the skills you need (especially getting over that fear of sales!), and how this can actually make your business stronger in the long run. Don't waste this time, let's talk about how to use it effectively.
🔑 Key Takeaways:
🧠 Pro Tip:
Stop being more afraid of rejection than being broke. Get comfortable getting on the phone and selling the significant value you offer in transforming someone's health. Treat sales like any other skill. This is the perfect time to practice and get good at it.
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Man, I finally got the chance to sit down and talk shop with someone I have a ton of respect for, Toko Nguyen from the Institute of Athletic Regeneration (IAR) down in Houston. You might know IAR from their con ed, residencies, or fellowships. I know when we get an IAR fellow in our Mastermind wanting to start a practice, it's like shooting fish in a barrel because their clinical skills are just top notch.
In this episode, Toko shares his incredible journey, from his family escaping Vietnam as refugees to building multiple successful ventures: his education company IAR, his unique 30 minute cash practice model run out of a performance facility, and even working with the Houston Texans. We dive deep into his insane work ethic, how he manages his time across multiple demanding roles (hint: faculty development and an amazing wife!), the importance of building collaborative relationships (like with trainers in his facility), and overcoming the initial discomfort of charging what you're worth.
We also get into what makes an effective educator and clinician. Spoiler: it's not just about the hard skills. Toko emphasizes confidence, self awareness, and prioritizing patient education and communication above all else. We talk about mentorship, whether clinicians rush expertise, and how developing trust is fundamentally similar to sales. This is a packed conversation with a guy who truly walks the walk. Listen in!
🔑 Key Takeaways:
🧠 Pro Tip:
Focus relentlessly on patient education and communication. As Toko says, knowing the psychological component and being able to verbalize things in a way the patient understands and builds trust is paramount. If you suck at that, you'll struggle as a clinician, no matter how good your hands on skills are. Patient values and connection come first.
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Got extra time on your hands with the current situation? Don't waste it. This episode dives into why focusing on lead generation right now is crucial. Learn actionable strategies to build your pipeline and come back stronger than ever when things pick back up.
🔑 Key Takeaways:
🧠 Pro Tip: Stop chasing the quick buck during a downturn. Focus on building goodwill and a strong lead pipeline; it will pay off massively when things rebound.
🔥 Want to Grow Your SEO Without Burning Out?
Look, we're in the middle of some serious disruption with this global pandemic. Fear and uncertainty are high, I get it. But this isn't the time to freeze up or hide. In this episode, I'm giving you some straight talk, drawing on lessons from the military and running businesses through tough times. We cover how to maintain structure, lead or follow effectively, focus your energy where it counts, and most importantly, how to view this challenge as a massive opportunity to get stronger, personally and professionally. Stop focusing on the monsters under the bed and start focusing on what you CAN control.
🔑 Key Takeaways:
🧠 Pro Tip: This situation is a wake up call. Use the discomfort. Face the fear, control what you can, and leverage this challenge to build mental toughness and improve your business. Don't waste this chance to grow.
🔥 Want to Grow Your SEO Without Burning Out?
Got a great question from the PT Entrepreneurs Facebook group about how to actually pay yourself when you're the boss, especially in a cash practice. It's a common question, and getting it wrong can cost you big time. We dive into the differences between structures like LLCs and S Corps, talk about the concept of a "reasonable salary" versus distributions, and why payroll taxes matter. I explain why just picking a low salary to save on taxes can backfire hard during an audit. Bottom line: understanding how to pay yourself legally and efficiently is crucial, but it's not something to guess on.
🔑 Key Takeaways:
🧠 Pro Tip: Don't rely on Facebook groups for tax advice. Invest in a qualified CPA who specializes in small businesses. They can help you determine a reasonable salary and structure things correctly to avoid costly mistakes down the road.
🔥 Want to Grow Your SEO Without Burning Out?
Today we're diving deep into SALES. Yeah, I know, maybe sounds weird to love sales, but mastering this is the linchpin for actually helping people and building a successful practice. It's not about tricking anyone; it's about clear communication and understanding the psychology behind decisions. We break down why selling is crucial for patient commitment and outcomes and when people pay, they pay attention! Learn how to frame your service using the 'river crossing' analogy: clarify where your patient is, where they want to go, and position yourself as the trusted guide (the ferry) to get them there. It's about their goals, their self-realization, not just your techniques. Selling a future-based outcome is tough, but it's the most impactful thing we do.
🔑 Key Takeaways:
🧠 Pro Tip: When people pay, they pay attention. Charging appropriately leads to better results because both you and the patient are more invested.
🔥 Want to Grow Your SEO Without Burning Out?
Today, let's talk sales, specifically how powerful storytelling can be. It's not just for kids selling paper telescopes (like my son Jack learned!), it's a vital skill for us as clinicians. People connect with stories way more than features. When you frame your service within a relevant patient story, you help potential patients visualize themselves achieving the same success. You become the guide on their journey, not the hero. This builds trust and belief, especially early on, helping them commit to the process and ultimately get the life changing results they need. Learn to sell ethically using stories, and you'll help way more people.
🔑 Key Takeaways:
🧠 Pro Tip: Frame yourself as the guide, not the hero. Use relevant patient stories to let potential clients see themselves achieving their goals with your help.
🔥 Want to Grow Your SEO Without Burning Out?
Today I'm stoked to have my buddy Jeff Bitter from CustomFit Concierge Medicine and Health on the show. Jeff's got an incredible story, digging out of a massive $175k student debt hole in about four years using Dave Ramsey principles, then immediately launching his cash practice. We dive into how tackling that debt head on gave him the foundation and confidence to bet on himself. He shares the journey from side hustle to full time, the challenges of pricing (going from $100 to nearly $200 per visit!), hiring his first admin, and the mental hurdles of scaling and taking calculated risks. Jeff's journey is a powerful example of how financial discipline creates massive opportunity.
🔑 Key Takeaways:
🧠 Pro Tip: Getting your personal finances dialed in first doesn't just reduce stress, it builds the financial muscle and confidence needed to take calculated risks and invest effectively in your business growth.
🔥 Want to Grow Your SEO Without Burning Out?
Had a chat with a student recently about getting their personal finances straight, especially with student loans looming and dreams of starting a practice. It reminded me how critical it is to get control of your spending early on. It ain't always fun, but it sets the foundation. Today, I'm breaking down the three biggest areas where you can slash expenses without totally sacrificing your life: Food, Housing, and Transportation. Forget the fancy dinners and brand new cars if you're trying to get ahead. We're talking practical, actionable steps like eating at home, house hacking, and driving a reliable (maybe not cool) car so you can crush debt and build real financial freedom. Remember, it's not what you make, it's what you keep.
🔑 Key Takeaways:
🧠 Pro Tip: Focus relentlessly on the 'Big 3' expenses (Food, Housing, Transportation). Cutting costs here frees up the most money to attack debt and save for your future goals, like starting your practice.
🔥 Want to Grow Your SEO Without Burning Out?
I was joined by Yves early this morning. We're recapping our quick trip out to Denver for CSM, well, kinda. We skipped most of the conference but hosted a killer happy hour and hit the slopes in Breck. It was awesome connecting face to face with listeners, mastermind members, and students. We noticed a big trend: younger clinicians are way less afraid to jump into their own thing right out of school, valuing work life balance differently. But, impatience can be their kryptonite and you still need those clinical reps and life experience to truly connect and get results. We also talked about clinic "saturation" (it's a myth, think about how many gyms exist!), finding space, the easier cash based conversation these days, and why figuring it out alone is the slow, painful, and potentially relationship ruining way versus getting help.
🔑 Key Takeaways:
🧠 Pro Tip: Stop trying to figure everything out the hard way. Investing in mentorship isn't just about business growth; it's about saving time, avoiding burnout, and preserving your sanity and relationships.
🔥 Want to Grow Your SEO Without Burning Out?
My son hit me with a deep question this morning: "Dad, if money is just paper, why is it valuable?" Good question, right? It's valuable because we agree it is. That got me thinking how many other things in our lives, especially our own limitations, are just things we've agreed are true, often because of the people around us? Today, we're digging into mindset. Those boundaries you think you have? They're mostly made up, just like the temperature scale or the value of a dollar bill. Stop letting negative people or colleagues who haven't done shit define what you're capable of. Surround yourself with people who push you, believe in you, and watch how your own self belief skyrockets. It takes time, like training, but breaking those mental barriers is the key to unlocking your potential.
🔑 Key Takeaways:
🧠 Pro Tip: Stop letting others define what you're capable of. Be careful who you listen to – their fears or limitations aren't yours unless you accept them.
🔥 Want to Grow Your SEO Without Burning Out?
Got back from CSM and noticed a big gap many practice owners have: focusing only on new patients. Today, we're diving deep into continuity options and the key to stable recurring revenue and a less stressful business. I'll break down three powerful ways to keep clients engaged long term, boosting your bottom line and their results.
🔑 Key Takeaways:
🧠 Pro Tip: Consider offering your continuity visits at a slightly lower rate than your standard session to incentivize commitment and highlight long term value.
🔥 Want to Grow Your SEO Without Burning Out?
Ever feel like you're hitting a wall trying to sell your services? Maybe you think switching things up, like going digital instead of sticking with in-person, will solve the problem. I recently chatted with one of our mastermind members who felt exactly that, struggling with price objections and lacking confidence.
But here's the raw truth: your limitations, especially around confidence and communicating value, will follow you wherever you go. Changing the arena doesn't change the player. This episode breaks down why avoiding your weaknesses is the worst strategy and how facing them head on is the only way to truly grow your business and yourself.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
This week, I got to flip the script and interview my buddy Jared Cooper, who actually just interviewed me on his own show, the Physio Mission Podcast. Jared's a PT entrepreneur running both a brick-and-mortar practice, Moment Physical Therapy in New Jersey, and a digital business, Physio Secrets, teaching clinical skills.
We dive into how he balances it all, his journey from martial arts and film to fitness and PT, and his unique engineering inspired approach to teaching through simple frameworks. We talk about the huge gap in soft skills training in PT school, why digital businesses can be tougher to start than physical ones, and why focusing on homeostasis is key to patient success (shoutout to Florence Kendall!). Lots of gold in this one. Find Jared at Physiosecrets.com.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
On this episode, I'm diving into something super important but easy to overlook when you love what you do: taking care of yourself. It's easy to get addicted to the progress and the work, especially when you're passionate about building your practice. But that passion can lead straight to burnout if you're not careful. I share my own struggles with hitting a wall, how multitasking crushed my nervous system, and the steps I'm taking now like using objective data like blood tests and a Whoop band to stay healthy for the long haul. Because let's face it, you're no good to your business, your family, or your patients if you run yourself into the ground. This is a marathon, not a sprint.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Had one of my business partners, Jerred Moon, join me on the PT Entrepreneur Podcast today. We planned to talk digital content, but took a hard left turn into something just as critical: getting your personal finances dialed in as an entrepreneur.
Jerred shared his awesome journey from Air Force fighter pilot to successful online fitness coach (check out Garage Gym Athlete!), including how he crushed $100k in debt fast. We dove deep into why sorting out your insurance (life, auto, home, umbrella) is non negotiable, why investing in YOURSELF and your skills often beats traditional retirement accounts early on, the power of cash flowing assets like real estate versus just accumulation, and why you absolutely need to own your financial future instead of just handing it off.
🔑 Key Takeaways:
🧠 Pro Tip:
Your best initial investment? Yourself. Level up your income generating skills before stressing about maxing out retirement funds. That income fuels everything else.
🔥 Want to Grow Your SEO Without Burning Out?
Today, we're tackling a beast: student debt. It sucks, it's stressful, and it holds too many PTs back. I get it, I've been there. I break down the two main paths to crush that debt: the slow-burn sacrifice method (like Dave Ramsey's snowball) and the faster, more powerful way dramatically increasing your income by betting on yourself.
Listen, the fastest way to get rid of your debt isn't just scrimping and saving, it's making more money. Period. We talk numbers and mindset shifts required to accelerate your debt payoff and truly change your financial future.
🔑 Key Takeaways:
🧠 Pro Tip:
Don't just focus on cutting expenses to pay off debt; focus intensely on increasing your income. Even an extra $3k/month can cut repayment time by over 7 years on a $100k loan.
🔥 Want to Grow Your SEO Without Burning Out?
I've got my awesome wife Ashley joining me (and Big Head Ted, our dog). We're diving into a book that really hit home for both of us: "The Power of Moments" by the Heath brothers.
We chat about how creating specific, memorable positive experiences not just everyday stuff, can make a huge difference for your patients, your staff, and even your family. Think turning a negative situation into a win, the surprising impact of small thoughtful gestures, and why focusing on staff appreciation is just as vital as patient care.
🔑 Key Takeaways:
🧠 Pro Tip:
Don't underestimate the impact of applying "Power of Moments" to your team. Investing in creating positive, memorable experiences for your staff leads to better retention and a stronger company culture.
🔥 Want to Grow Your SEO Without Burning Out?
Dropping some truth today about the rush to build digital products. Everyone wants that leveraged online income, but too many people skip the most crucial step: actually working with people face to face first.
I'm talking about earning the right to go online. You can't effectively solve problems for the masses digitally if you haven't put in the time understanding those problems and honing your solutions in the real world. Stop chasing the passive income fantasy and focus on building real expertise first.
🔑 Key Takeaways:
🧠 Pro Tip:
Commit to being amazing with people in person FIRST. Learn, refine, understand deeply. THEN, and only then, leverage that expertise online.
🔥 Want to Grow Your SEO Without Burning Out?
We're tackling a big one today: what do you do when the game changes? Specifically, we dive into a question from the Facebook group about hospitals buying up ortho practices and keeping PT referrals internal. It feels sketchy, maybe illegal, but more importantly, how do you deal with it?
Instead of getting mad, we break down why this happens and how to reframe it as an opportunity. It's about taking ownership, developing new skills (marketing!), and realizing you can build a business that isn't dependent on those referrals anyway. Plus, we chat about our upcoming meetup during CSM in Denver!
🔑 Key Takeaways:
🧠 Pro Tip:
When referral sources dry up, don't just get frustrated. Say "Good." Use it as fuel to become exceptional at direct to consumer marketing and sales, skills no one can take away.
🔥 Want to Grow Your SEO Without Burning Out?
Quick thought for you today inspired by a chat I had with a neighbor. We were looking at a house for sale, and she wondered aloud how anyone could afford such an expensive place. It reminded me of the difference between asking "How could anyone afford that?" versus "What does that person do to afford that?"
It's about shifting from a scarcity mindset to one of curiosity and abundance. Instead of judging or feeling limited, get curious about how people achieve success and reframe the question to "How can I make that possible?". It's a simple shift, but it changes everything.
🔑 Key Takeaways:
🧠 Pro Tip:
When you see something you desire (financial freedom, nice things, etc.), actively switch your internal question from "How could they?" to "How can I?". This reframes the problem into a challenge you can tackle.
🔥 Want to Grow Your SEO Without Burning Out?
This episode of the PT Entrepreneur Podcast is a little different as I'm actually the one being interviewed! The great Jerry Durham had me on his show to talk about the state of physical therapy business back in 2020.
We dive into the potential within our profession, the critical need for business, sales, and marketing skills, my journey starting Athlete's Potential, and how we now help other PTs build successful practices through PT Biz. Jerry adds some awesome insights too, especially around creating world class patient experiences. We discuss the power of mentorship, accountability, and why entrepreneurship is key to moving PT forward.
🔑 Key Takeaways:
🧠 Pro Tip:
Don't wait until you're overwhelmed to learn business fundamentals. Start educating yourself on sales, marketing, and finance now, regardless of where you are in your career journey. Start earlier!
🔥 Want to Grow Your SEO Without Burning Out?
Ever feel like you're struggling to connect with potential patients or get them to commit, especially in a cash practice? It's not always about what you say, but how you say it.
In this episode, I break down the absolute linchpin to successfully influencing people and growing your practice: Confidence and Conviction. It's about truly believing in your ability to get results and projecting that belief. Think of yourself as the essential guide helping someone climb a tough mountain, their pain, or limitation. When you operate with that level of certainty, people feel it, trust you, and are far more likely to choose you to help them get their life back. Stop underselling your value and start owning your expertise.
🔑 Key Takeaways:
🧠 Pro Tip:
Think about the real impact you have helping people live better, not just move better. Let that deeper purpose fuel your conviction when talking to potential patients.
🔥 Want to Grow Your SEO Without Burning Out?
Just got back from hitting the slopes in Colorado and first time really learning to snowboard, and man, talk about a learning curve! Falling on my ass a lot got me thinking about how similar learning this crazy sport is to starting and growing your own practice.
In this episode, I break down five big lessons from my snowboarding adventure that directly apply to your business journey. From the importance of getting help (like a snowboard lesson!) to expecting bumps and bruises, realizing repetition is king, understanding it's mostly mental, and knowing you can always improve. Trust me, whether you're strapping into a board or building your clinic, these principles are universal.
🔑 Key Takeaways:
🧠 Pro Tip:
Identify the single biggest component piece of your business that's holding you back right now (e.g., front-end sales, marketing consistency). Focus your energy on practicing and improving *that* specific skill through repetition.
🔥 Want to Grow Your SEO Without Burning Out?
We're diving deep into diagnosing the health of your cash practice and figuring out exactly where things might be going wrong so you can fix the right problems.
Too often, we see PTs spinning their wheels, trying a million things without knowing if they're working or even addressing the real bottleneck. Is it getting enough leads? Converting those leads into evaluations? Selling packages effectively? We break down how to look at your key metrics (KPIs) to pinpoint the issue, whether you're just starting or trying to scale past that $8k-$10k/month mark. Stop guessing and start treating the actual "diagnosis" of your business!
🔑 Key Takeaways:
🧠 Pro Tip:
Stop flying blind. Take 30 minutes this week to calculate your basic conversion rates: Leads to Evals, Evals to Packages/Plan of Care Commitment. Knowing these numbers is the first step to fixing the real problem.
🔥 Want to Grow Your SEO Without Burning Out?
This week, I'm pulling back the curtain with my brother-in-law Brandon, the guy who makes our podcast sound so damn good. He's built a killer side hustle in podcast production, and we're talking about how he did it, the financial freedom it's bringing, and the power of just diving in to learn new skills. Plus, we get into why podcasting is a legit game-changer for building trust and how you can leverage your time by outsourcing. If you're thinking side hustle or podcast, don't miss this.
🔑 Key Takeaways:
🧠 Pro Tip:
Focus on what only YOU can do in your business! Delegate the rest. That's how you leverage your time and truly scale.
🔥 Want to Grow Your SEO Without Burning Out?
This episode, I'm diving into something I take dead serious: personal integrity. It's about doing what you say you're going to do, every single time, even when no one's looking. We'll cover why this is a non-negotiable for success in business and life, and how easy it is to lose trust if you drop the ball.
🔑 Key Takeaways:
🧠 Pro Tip:
Make personal integrity your non-negotiable standard. It starts with the small things; if you say you'll do it, do it. That's how you build unshakeable trust and, ultimately, success.
🔥 Want to Grow Your SEO Without Burning Out?
With the end of the year, I've been having some real talks about personal finance. So many of us stress about money, but getting clear on your financial picture is a game changer for stability and peace of mind. I'm laying out a framework, a checklist really, that we use to get a solid handle on our money and build a strong foundation. This stuff is crucial.
🔑 Key Takeaways:
🧠 Pro Tip:
Your greatest financial leverage comes from investing in your own skills and knowledge. That's the investment no one can take away and will pay you back tenfold over anything else.
🔥 Want to Grow Your SEO Without Burning Out?
Just got back from a wild trip to Chuck E. Cheese for my son's birthday, and believe it or not, it sparked a big thought about business: gamification. We're diving into how tapping into that natural competitive streak we all have can seriously level up engagement and results, whether it's with your patients, clients, or even your own business goals. It's about making the tough stuff more fun and motivating.
🔑 Key Takeaways:
🧠 Pro Tip:
Look for ways to introduce a game-like element or a sense of competition to the tasks your clients or team are working on. It doesn't have to be complicated; even small rewards or recognition can make a huge difference in keeping people motivated and on track.
🔥 Want to Grow Your SEO Without Burning Out?
I'm getting a bit vulnerable and talking about a struggle we've faced with Athlete's Potential: losing our vision. As PTBiz grew, my focus shifted, and the clear direction for our local practice got hazy. It's a tough lesson, but a crucial one about how vital a strong, unwavering vision is for your team, your growth, and keeping that Azimuth pointed right. We're talking about getting back on track and why your conviction is everything.
🔑 Key Takeaways:
🧠 Pro Tip:
Constantly revisit and communicate your vision. It's the lifeblood of your business. Make sure your team knows the "why" behind the "what" to keep them engaged and moving forward, especially when things get tough.
🔥 Want to Grow Your SEO Without Burning Out?
"
Today, we're tackling personal development. Stop wishing problems were easier and start seeing those frustrations as your golden ticket to get better. I'm sharing how a tough spot with my son pushed me to grow as a parent, and guess what? It's making me a better business owner too. It's all about facing what you suck at and leveling up, because if things were easy, everyone would do it.
🔑 Key Takeaways:
🧠 Pro Tip:
When you're frustrated or facing a challenge, don't just wish it away. Ask yourself, "What skill can I build here?" and then go build it. That's how you turn struggles into strengths and keep growing.
🔥 Want to Grow Your SEO Without Burning Out?
Just got back from Disney, and man, it's fascinating how they operate. I soaked up a ton and wanted to share a couple of huge takeaways from their playbook that you can plug straight into your cash practice. We're talking about customer experience on a whole other level.
🔑 Key Takeaways:
🧠 Pro Tip:
Focus on the micro-experiences within your practice. Like Disney, make every detail count and be ready to turn any negative into a surprising positive. That's how you create raving fans.
🔥 Want to Grow Your SEO Without Burning Out?
I'm sharing a couple of stories to break down something crucial: the difference between risk and danger, especially when you're thinking about betting on yourself in business. One story involves a camera guy who risked it all to chase his music dreams, and the other… well, let's just say it involves my father-in-law and a very angry rattlesnake. There's a big lesson here about calculated chances versus just plain stupid.
🔑 Key Takeaways:
🧠 Pro Tip:
When you're looking at taking a chance on yourself or your business, really analyze the worst-case scenario. Often, you'll find it's a manageable risk, not a true danger, which can give you the confidence to go for it.
🔥 Want to Grow Your SEO Without Burning Out?
A PT student asked what I'd do if I were back in school, gunning for my own cash practice. I'm breaking down the exact steps I'd take to set myself up for success from day one.
This episode unpacks the strategic moves I'd make as a PT student aiming for a cash practice. Think getting sales experience as a trainer, building an online client base with digital programming, mastering manual skills for rapport, and making local connections early. This is your blueprint.
🔑 Key Takeaways:
🧠 Pro Tip:
If you want to open a local service business, start developing relationships in that area years in advance. Knowing people before you open your doors is a massive advantage.
🔥 Want to Grow Your SEO Without Burning Out?
Had a patient drop some serious truth bombs on me the other day all about the power of clear communication. We're talking about how spelling out the 'what,' 'why,' and 'what's next' for your patients isn't just good practice, it's how you build a referral machine. If they don't get it, you're losing 'em. This is huge for your clinic and, frankly, any service business.
🔑 Key Takeaways:
🧠 Pro Tip:
Over communicate the plan and the 'why' behind it. If your patient can't explain it back to their spouse, you haven't been clear enough. Make it so obvious it feels redundant to you; that's when they truly get it and feel confident.
🔥 Want to Grow Your SEO Without Burning Out?
Ever feel like you were sold a different dream in PT school than the reality of 30 patients a day? You're not alone. If you're thinking about a cash practice, or you're already in it and realizing business is a whole other beast, this one's for you. This episode takes us back to a 2019 Q&A with the sharp DPT students at Indiana State. We hit on everything from my jump from Army PT to starting Athletes Potential, the critical first steps like defining your niche, practical advice on marketing and sales (yes, you need 'em!), how to price your services confidently, and why mastering communication is non-negotiable. Plus, some real talk for students on rotations. Packed with insights if you want to build a practice on your own terms.
🔑 Key Takeaways:
🧠 Pro Tip: If you're a student on a clinical rotation, especially at a cash or performance-based clinic, make yourself indispensable. Show up early, stay late, and always ask, "What can I do to make your day easier?" That attitude will open more doors than you can imagine.
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I'm diving into something I wish I'd grasped way earlier in my career: the massive power of just talking to your patients. Seriously, sometimes the most profound "treatment" we offer isn't on the table, it's in the conversation. This week, I had a couple of long-term patients where we didn't do any manual work, no exercises. We just talked. And the breakthroughs? Huge. We get so focused on the physical, the diagnosis, the technique, but often the biggest barriers to recovery are stress, job dissatisfaction, or just life stuff. This episode is about recognizing that, listening, and understanding that you're treating a whole human being, not just a sore shoulder. It's about how much their overall well-being, especially their mental state, impacts their physical outcomes.
🔑 Key Takeaways:
🧠 Pro Tip: Step back from just focusing on the injury. Ask about their life, what's going on outside the clinic, and truly listen. You're dealing with a human being with a lot on their plate, and acknowledging that can be incredibly powerful.
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I'm laying out a no BS strategy to hit $10,000 a month in revenue by month THREE of your cash practice. Yeah, you heard that right. This isn't theory; it's based on what we've seen work for multiple PTs in our mastermind. I'm breaking down the five common threads these successful early-stage entrepreneurs share. If you're just starting or feel stuck, these are the levers you need to pull. We're talking niche, community, commitment, client experience, and yeah, getting the right help. Forget trying to figure it all out alone for a year; let's talk about getting there faster.
🔑 Key Takeaways:
🧠 Pro Tip: Improve your ability to educate and simplify what's happening with somebody's body. If they understand their condition and the plan, they'll have more confidence and get better outcomes. Can they explain it back to you?
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Got a quick one for you today, a little story from a patient encounter that really drives home a point I've been hitting on: you can't fake being an expert in a niche. If you want to be the go-to for golfers, runners, CrossFitters, whatever but you better actually be in that world. I had a patient who runs the wellness side of a big country club. They have in-house PTs and chiros, TPI certified even, but she won't send golfers their way. Why? Because those practitioners don't actually play golf. They don't speak the lingo, don't have a passion for the sport. It's obvious they're just chasing clientele. Authenticity matters. You can't just fast track expertise with a certification; you gotta put in the time and be part of the community.
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🧠 Pro Tip: If you want to specialize in a niche, don't just get the certifications. Dive deep. Play the sport, join the community, learn the lingo, and live the culture. Genuine understanding and passion are transparent and build trust faster than any credential.
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We're digging into some basic business finance that's super important: profit and revenue. Sounds simple, but it's easy to misunderstand, especially when you're building your own cash practice. Think of solid financial understanding like a killer offensive line in football. They don't score touchdowns, but they stop bad things from happening. Same in business. Knowing your numbers, the difference between top-line (gross revenue) and bottom-line (net profit), is your bedrock. We'll talk about how your profit picture changes as you scale, why a $250k solo gig is a profitable job but not a business, and the trade-offs when you hire to build something truly passive and sellable. It's about understanding what kind of business you want to build.
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🧠 Pro Tip: Decide what kind of business you want. A high-profit solo "lifestyle" business is fine if that's your intentional choice. But if you want something that can run without you, or that you can sell one day, you need to build systems and a team, understanding the impact on your immediate profit margins for long term gain and stability.
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Dropping another nugget from our Mastermind event, and this is a big one I wish someone had told me when I was starting out: earn the right to start a second project. So many of us, myself included early on, get shiny object syndrome. You start your cash practice, and then you're immediately thinking about online courses, digital products, multiple revenue streams. Here's the deal: splitting your focus like that when your primary business isn't yet self-sufficient is a recipe for slowing yourself down, or worse, mediocrity in both. We talk about the allure of "passive" digital income and why it's often harder than it looks. Before you dive into a second venture, build your first one to a point where it can largely run without you. Focus, build, systemize, then diversify.
🔑 Key Takeaways:
🧠 Pro Tip: Before you even think about starting that online course or second business, get your primary cash practice to a place where you've significantly reduced your own clinical hours because you've successfully hired and systemized. That freed-up time and stable base is what allows you to then explore other opportunities effectively.
🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan
Still buzzing with excitement and lessons from our recent mastermind event in Atlanta. We're all about tactical, actionable stuff you can implement right away, not just theory. Today, I'm hitting on a big one I saw over and over, especially with newer practice owners: this urge to be a jack-of-all-trades, trying to master multiple niches at once. You're a runner, but you want to be the CrossFit guru. You're a swimmer, but you're eyeing that CrossFit market. My message? Stop. Double down on your strength, that one niche where you have inherent credibility and a real passion. That's where the magic happens, and it doesn't limit you; it actually expands your reach.
🔑 Key Takeaways:
🧠 Pro Tip: Once you've identified that niche you love and can dominate, immerse yourself. Join their groups, go to their events, create content specifically for them, both online and in person. Talk their language. Your ideal clients will flock to you.
🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan
Joined by Yves and Jerred, a little brain-dead after our two-day live mastermind event here in Atlanta. We just wrapped up and wanted to share some big takeaways while it's fresh. Man, it's incredible to see the growth – from 7 people in 2017 to 68 this year. We're diving into the power of getting the right people in a room, the energy, and the insane brainpower. We talk about the vetting process, the importance of an abundance mindset, and why we exclude big egos. Plus, we're spilling on a cool new thing we did with colored name tags based on revenue (it's a game-changer for motivation!) and the magic of structured hot seats for problem-solving. It's all about tangible results and supporting each other.
🔑 Key Takeaways:
🧠 Pro Tip: If you're an entrepreneur, especially in the cash-based or performance PT space, don't wait until your business is "successful" to invest in high-level mentorship or a mastermind. The insights and accountability are what help you get there faster and with less stress.
🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan
Got a real talk episode for you today. We all think we're pretty awesome clinicians, right? But what if I told you, you're probably not as awesome as you think you are when it comes to the stuff that really builds a bulletproof practice? Too many of us are chasing new patients, new patients, new patients. That's only 10% of the game. The other 90%? It's your service, your product, the experience you give people. We're talking about being the Chipotle of PT, focusing on delivering something so damn good, people can't help but talk about it, instead of just throwing money at ads. This one's about the little things that make a massive difference.
🔑 Key Takeaways:
🧠 Pro Tip: Always do what you say you're going to do. If you tell a patient you'll send their homework email by end of day, get it done. Don't let it slide. That follow-through, or lack thereof, speaks volumes about your professionalism and respect for their time.
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I'm tackling a big one: bringing on your first staff PT. This came up with one of our Mastermind members, and it's a hurdle for a lot of practice owners. That first hire is always the scariest, right? The unknown. We're diving into the common fear: "Will I have enough work for them?" and flipping that script. Your new hire isn't just a cost; they're an asset, another rep for your brand, another person to do marketing and networking. But you gotta set it up right. We'll talk about consistent marketing systems, cash flow, and the absolute necessity of investing time in training both clinically and in business skills. Don't make the mistake of hiring and then being too busy to support them.
🔑 Key Takeaways:
🧠 Pro Tip: The mistake I see over and over is bringing someone on and spending no time with them. You have to create the time to train that person effectively and support them. Their success is your success.
🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan"
Today, we're not just talking business, we're talkin' MATH. Yeah, the marketing math that can make or break your practice when it comes to paid ads. Sick of throwing money at Facebook and hoping for the best? I'm breaking down exactly what numbers you gotta track, cost per lead, show rates, all that good stuff, so you can see if those ads are actually bringing in cash, or just draining your bank account. We're talking turning one dollar into seven, eight, even nine bucks back. Time to get predictable with your growth, people!
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🔥 Want to Grow Your SEO Without Burning Out?
So, I jumped on a sales call the other day, something I haven't done in a while, and it got me thinking. That whole "we're one on one" pitch? It's not the magic bullet it used to be. Lots of folks are doing one on one now. If that's your main differentiator, along with "we do dry needling" or "we have BFR," you're heading towards becoming a commodity. And when you're a commodity, it's a race to the bottom on price. We're diving into why you gotta go deeper, connect with people on their real problems, and deliver an experience that truly sets you apart, not just a list of services.
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🔥 Want to Grow Your SEO Without Burning Out?
We're diving into TIME today. You think you're busy now? Wait 'til you're really in the thick of it with your own practice or a couple of kids. I'm breaking down how to stop wasting time on stuff that doesn't matter and actually get organized. We'll cover how to track your time honestly, block out what's important, and actually stick to it, so you can get more done and stop feeling so damn overwhelmed. This isn't just about managing time; it's about managing your energy and focus to build something great.
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🔥 Want to Grow Your SEO Without Burning Out?
I was just down in Chattanooga and hit up Rock City, pretty cool spot. But get this, back in the 1930s, the founder got this place famous by hiring a guy to paint "See Rock City" on 900 BARNS. Nine hundred! Talk about getting your message out there. It really drives home a point: if people don't know who you are, they can't come see you. We gotta be doing our own version of barn painting, constantly getting in front of people with valuable stuff, not just hoping they stumble upon us.
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🔥 Want to Grow Your SEO Without Burning Out?
Got inspired by my buddy Shante Cofield to lay out my own entrepreneurial timeline. We're talking about those moments, those people, like Andrew Bennett hitting me with some tough love in PT school, Carrie Store letting me chase my passion in the Army, Kelly Starrett opening my eyes to a new way of thinking, and Jeremy Houser giving me that final nudge. It's wild how these seemingly small interactions can steer your whole path. This is my journey from military PT to launching Athletes' Potential and everything in between. It's about recognizing those pivotal points and the folks who helped shape where you are today.
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🔥 Want to Grow Your SEO Without Burning Out?
Had a patient come in today, perfect example of what I call the "catch and release" strategy. Two months ago, she chose an in-network clinic over us. We still sent her some helpful shoulder exercises. Guess what? She had a terrible experience, got no better, and today she walked into our office, bought a package, and is super stoked. We're talking about why letting them experience the "other side," while still providing value, can turn folks into your most loyal, best-referring clients.
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🔥 Want to Grow Your SEO Without Burning Out?
So, last week a patient told me, unsolicited, that we've created the best healthcare customer experience she's ever had. That's not by accident, people! We've spent a ton of time on this. The cool part? A lot of what makes a killer experience doesn't cost a dime. I'm diving into five simple, super effective ways you can up your game and make your patients feel like a million bucks, whether you're a solo act or have a team. These are the things that turn patients into raving fans and referral machines.
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🔥 Want to Grow Your SEO Without Burning Out?
End of the year can get a little slow in the cash practice game, but I've got a couple of killer, simple strategies to pump an extra 5 to 20 grand into your business, like, today. We're talking FSA specials and tapping into that programming or nutrition coaching skill set you've got. These are quick wins, leveraging folks who already know, like, and trust you. Let's get that cash flow lookin' healthy for the holidays.
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🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Look, entrepreneurship is a freaking roller coaster. If you think it's all smooth sailing and Bentley's, you're in for a rude awakening. Adversity isn't an "if," it's a "when." Today, we're talking about what to do when things ain't working, when you feel stuck, and when the business is kicking your butt. I'm laying out how to take extreme ownership, embrace the discomfort because that's where growth happens, and how to take that 30,000 foot view to figure out your next move. This path ain't for everyone, but if it's for you, these struggles are what make you stronger.
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🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Just wrapped up some quarterly planning with Ashley, and man, it's a game changer. If you're not doing this for your business, you're missing out on serious clarity and growth. We're breaking down how to plan for success by focusing on three key areas: marketing for lead gen, sales and fulfillment, and that all important retention and recurring revenue. Stop just chasing new patients and start building a more stable, less stressful business. It's like eating an elephant, one bite at a time.
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🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
On this episode, we're talking about a game changer: why your practice needs to be about way more than just new patients. We're breaking free from that constant churn and looking at smarter ways to build your business. I dive into why relying only on that new patient treadmill is a stressful way to operate. We explore solid strategies to add other revenue streams using the skills you already have. Think corporate workshops and wellness programs, specialized coaching for athletes or specific goals, and even digital programming like custom training plans, nutrition coaching, or those niche programs that really set you apart. It's all about creating more stable, recurring revenue and giving your team diverse, engaging work.
🔑 Key Takeaways:
🧠 Pro Tip: Take a step back and inventory your unique skills and what you truly enjoy doing. Then ask yourself, "What else can I offer the people I've already helped, or new audiences, beyond traditional patient care?" You might be sitting on a goldmine of opportunity.
🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan
We're talking workshops today, one of my favorite topics. If you're not doing them, you should be. But there's one massive mistake I see people making that kills their conversion. The biggest issue? PTs try to teach stuff that's way too complex. You're trying to show how smart you are, but you just end up confusing people. The goal of a workshop isn't to flex your PT knowledge; it's to give people a quick win, show them you can make a positive change in their body fast, and build trust. Keep it simple, make it fun, and demonstrate results.
🔑 Key Takeaways:
🧠 Pro Tip: Instead of teaching complex corrective exercises, use simple self release techniques or mobility drills with clear test retest components. Show them you can help, don't just tell them how smart you are.
🔥 Want to Grow Your SEO Without Burning Out?
Just got back from our staff retreat, and man, it was a game changer. I'm dishing out the three biggest takeaways from our time away that you NEED to hear if you're serious about building a team that actually gives a damn and a practice that crushes it. We're talking real culture, why fun isn't a luxury, and making sure your team knows where the hell the bus is going.
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🔥 Want to Grow Your SEO Without Burning Out?
Just wrapped up our Blueprint Live Event, and man, my brain is buzzing. We dove deep into what it takes to build a killer cash practice, and I'm pulling out the three biggest gems for you guys. Whether you're just starting or stuck in a rut, this is gold. We saw a lot of new cash practitioners, mostly in that 0 to $8k/month range, trying to break through. We hit sales, marketing, systems, and finance. The goal? Get a clear plan to grow.
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🔥 Want to Grow Your SEO Without Burning Out?
Danny Matta here, rollin' in the truck with Jerred and Yves, and we got into a killer discussion about PRICING. It all started with a bottle of whiskey called "Chicken Cock" that was priced way higher than anything else. Made me think, why aren't more of us PTs pricing ourselves like that? Your price says a TON about your practice and what people expect. We're heading to our live event where we see so many cash PTs stuck in that 120 − 150 range. Time to break that mold and understand the psychology behind what you charge.
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🔥 Want to Grow Your SEO Without Burning Out?
Today, I'm talking about something old-school but crucial: your local relationships. It's easy to get sucked into the digital world, but those face-to-face connections are what make your cash practice truly bulletproof. If Facebook disappeared tomorrow, would your business survive? Let's dig into why these "friends" in your community are your best asset. We see it all the time: practitioners get busy, hit 50-70 visits a month, and then drop the ball on nurturing the very local relationships that got them there. That's a mistake.
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🔥 Want to Grow Your SEO Without Burning Out?
I've got my buddy Jeff Vajay on the show. Jeff's the real deal, running Smart Athlete Physio, a killer cash practice, working with pro tennis players on the ATP tour, AND he's the brain behind PT Everywhere, a software built for folks like us. We dive into how he juggles it all, the power of niching down, and the journey of building a software company from a clinician's perspective. Super insightful stuff for any entrepreneur out there. Jeff shares his journey from being a frustrated clinician wanting a better way to connect with patients to developing PT Everywhere. We talk about the importance of systems, especially when you're a parent and entrepreneur, and how niching down into his passion (tennis) has made his practice thrive and his work more enjoyable. He also drops some truth bombs about taking the leap into your own cash practice sooner rather than later.
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🔥 Want to Grow Your SEO Without Burning Out?
I'm headed to the clinic, and I want to drop two quick efficiency bombs on you that I've been seeing a lot of new biz owners struggle with. If you're under that $10k/month mark, these are game changers. We're talking energy management and stop trying to wear all the damn hats at once.
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🔥 Want to Grow Your SEO Without Burning Out?
I wanted to rap about the state of insurance in our world. Seeing more and more insurance-based practices looking to add cash services, and it's no surprise. Reimbursements are down, deductibles are up. If you're building a cash practice, you're already ahead of the curve. Over the last 10 years, insurance has been paying us LESS. So, practices are either cramming more patients in, burning out staff, or realizing they need a better way. Even big insurance-based practices are looking for ways to add cash services to stabilize their revenue and increase average patient value.
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🔥 Want to Grow Your SEO Without Burning Out?
Today, I'm talking about the speed of learning in business and why going it alone is usually the SLOW, painful route. I've got the scars to prove it from my early days with health, relationships, almost tanking the business. You don't have to make the same mistakes. When I started, I ignored advice to get a coach. Thought I could DIY it. Big mistake. It led to burnout, strained relationships, and nearly ruined my business. The turning point? Realizing I needed help and investing in myself.
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🔥 Want to Grow Your SEO Without Burning Out?
Ever find yourself scrolling social media, looking at what other PTs are doing and feeling like crap about your own progress? Yeah, we've all been there. Today, I'm diving into a topic that's a personal one for me and a massive roadblock for so many: comparison. It's the ultimate joy-killer and a huge waste of your most precious resource, time. I've been a competitive guy my whole life, always looking at who's "winning." But in business, and in life, that's a recipe for misery. Teddy Roosevelt said, "Comparison is the thief of joy," and he was damn right.
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🔥 Want to Grow Your SEO Without Burning Out?
Got a quick hitter for you today, something actionable you can use right now. I'm talking about SPEED. Speed of implementation, speed of testing, speed of getting shit done instead of just dreaming about it. I see so many people get stuck in "perfection paralysis." Don't be that person. After a bunch of calls today with folks looking to level up their biz, one thing is crystal clear: the ones who move fast, test ideas, and aren't afraid to put something out there that's not "perfect" are the ones who win.
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🔥 Want to Grow Your SEO Without Burning Out?
I've got a story for you. Met a guy today becoming a cardiothoracic surgeon with 20 YEARS of education and training, working 100+ hour weeks for like $14 an hour. It blew my mind and got me thinking hard about PATIENCE. It's a superpower, and the lack of it can absolutely wreck your career and your business. This ties into something my buddy Brett Bartholomew said about the lack of patience in our field. We want success FAST, but true skill and lasting success take time and commitment to the process. I've struggled with this big time.
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🔥 Want to Grow Your SEO Without Burning Out?
Today, I'm diving into a touchy but crucial topic: MONEY. And more specifically, how your own hangups with it might be sabotaging your practice's success. Had a chat with a staff member recently that really highlighted this. This staffer couldn't understand why a patient wouldn't pay $200 to fix their shoulder, saying they couldn't afford it. But this same staffer will drop $300 − $400 on a functional med doc visit. The difference? Perceived value and understanding. We devalue what we know how to fix. Your clients DON'T know how to fix their shoulder, and they value that solution.
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🔥 Want to Grow Your SEO Without Burning Out?
Tired of chasing new patients with complicated digital ads that don't convert? I get it. Especially when you're starting out, you need organic, real ways to get people in the door. Forget the high-tech stuff for now; let's talk about three low-tech, high-impact strategies that flat-out work. They take your time and require you to actually talk to humans, but they build a solid foundation. Early on, your focus is getting people in the door. You can have the best sales and retention systems, but without leads, they're useless. And jumping straight to paid ads before you're ready is a recipe for wasted money and frustration.
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🔥 Want to Grow Your SEO Without Burning Out?
Had a killer conversation recently with Toko Nguyen from the Institute of Athlete Regeneration, and it got me thinking hard about something crucial: CHASING CLINICAL EXCELLENCE. He dropped a truth bomb: "If you're really that good, you're going to have a wait list." Man, that hit home. Early in my career, I was obsessed with being the best clinician. And you know what? That's what fueled our initial growth, not my non-existent business skills. If people aren't raving about you and sending everyone they know your way, you've got room to grow clinically.
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🔥 Want to Grow Your SEO Without Burning Out?
I've got Michael Lau from The Prehab Guys in the house! He's in town teaching a BFR course, and we're chopping it up about taking the road less traveled after PT school. Forget the "wait 10 years" advice; Michael and his partners started The Prehab Guys in their second year of DPT school and haven't missed a single day of posting content since. We're talking consistency, building a platform, and the opportunities that come from blazing your own trail. Michael shares the origin story of The Prehab Guys, the initial pushback (even from their own school!), and how they navigated building an online presence while still students. It's a masterclass in consistency and leveraging your unique skills.
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🔥 Want to Grow Your SEO Without Burning Out?
Want to know the number one trait I've seen in successful people, whether they're just starting out or seasoned pros? It's CONFIDENCE. Not arrogance, but that deep-seated belief that you're going to make it happen. The cool part? It's a skill you can build. I was just talking to a new mastermind member, hasn't even passed boards yet, but the confidence in what he wants and how to get there was palpable. That's rare, and it's powerful. It often threatens those who lack it.
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🔥 Want to Grow Your SEO Without Burning Out?
Testing out a new mic today, so hopefully, the audio is clean. I want to talk about a "Tale of Two Clinics." I am prepping for a talk at a fellowship program and it got me comparing two fellowship trained PTs. Both started cash practices in similar gym setups, in comparable cities, around the same time. One is hitting about $12k a month after a year. The other is stuck around $1.5k to $2k. Same clinical skills, wildly different outcomes. Let us explore why. It is not just about how good you are clinically. You can be a clinical Ferrari, but if you do not know how to run the business, you are going nowhere fast.
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🔥 Want to Grow Your SEO Without Burning Out?
Got a killer question from our PT Entrepreneurs Facebook group about business partnerships. It is a topic I get asked about a lot, and since I am in a couple of partnerships myself, one with my wife Ashley for Athletics Potential, and another with Yves and Jerred for Physical Therapy Biz, I have got some real world insights. Partnerships are like a marriage, sometimes harder to get out of, so let us dive into when they make sense and when they are a recipe for disaster. A listener asked if they should partner with a chiropractor who has a similar job, or if they should both go solo. This is a common scenario.
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🔥 Want to Grow Your SEO Without Burning Out?
Just got back from a working retreat with my business partners, Yves and Jerred, where we knocked out our quarterly planning. Jerred led an awesome exercise I want to share. If you are not tracking and planning in your business, you are driving blind. This simple framework can give you clarity and help you make serious progress in the next 90 days, maybe even double your revenue. As a profession, we are often great clinicians but terrible at business. This planning process is a learnable skill, just like dry needling.
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🔥 Want to Grow Your SEO Without Burning Out?
Fresh off a family vacation. Vacations are tough for me, I have a hard time disconnecting. But this trip, I had a serious gut check. My godmother, a super successful business owner, recently got hit hard with an autoimmune disease, likely stress induced from decades of building her company. It was a stark reminder: you HAVE to take care of yourself. Genetics loads the gun, life habits pull the trigger. We preach this to patients all the time: sleep, nutrition, stress management, activity. But are we practicing it? When you love what you do, it is easy to work constantly, but that stress still takes a toll.
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🔥 Want to Grow Your SEO Without Burning Out?
Fresh off a trip to Chicago. Amazing city in the summer, and the 4th of July fireworks from a rooftop deck were unforgettable. It got me thinking about this whole "passive income" thing that gets thrown around so much, especially with younger PTs and students. Let us be real, the "laptop lifestyle" gurus are selling a dream that is mostly bullshit. I get emails weekly from students asking how to generate passive revenue. Here is the truth: there is no magic bullet. True passive income takes a ton of active work upfront.
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🔥 Want to Grow Your SEO Without Burning Out?
This one is for all you new PT grads out there. I remember my graduation day vividly, feeling like I accomplished something huge but also having no freaking idea what was next. That is normal. You have put in the work, and now it is time to figure out what you want your career and life to look like. First off, congratulations. What you have done is special. Take a moment to celebrate that marathon you just finished.
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🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Got a question from a mastermind member that I think a lot of you can relate to. He is feeling like his practice has flatlined, scrambling for new patients, and what he is doing just is not working. This is a common struggle, especially if you have moved to a new area and are building from scratch. It is like being the new kid at school all over again. If you are in this boat, first, grab my book at FinsuranceBook.com. It is free, just pay shipping, and it is packed with lessons I learned the hard way.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Mind blown by a post from our mastermind member, Lauren. One of her clients has spent $21,000 over three years for ongoing maintenance work. That is $7,000 a year. It got me thinking: Would a patient pay that much to work with you? So many of us, especially younger PTs, massively undervalue what we do. If you do not believe in your worth, how can you expect your clients to? This client clearly sees immense value in staying active and healthy. It is a huge perspective shift from just fixing acute pain to providing long term wellness and preventing bigger problems down the road. My godmother spent hundreds of thousands on immunotherapy for an autoimmune issue likely linked to stress. $7,000 a year for proactive care looks like a bargain in comparison.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Fresh off a family vacation. Vacations are tough for me, I have a hard time disconnecting. But this trip, I had a serious gut check. My godmother, a super successful business owner, recently got hit hard with an autoimmune disease, likely stress induced from decades of building her company. It was a stark reminder: you HAVE to take care of yourself. Genetics loads the gun, life habits pull the trigger. We preach this to patients all the time: sleep, nutrition, stress management, activity. But are we practicing it? When you love what you do, it is easy to work constantly, but that stress still takes a toll.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Got an email from a student who is frustrated. He is still in school but seeing other PTs opening practices and building relationships in the city he plans to move to after graduation. He is feeling that scarcity mindset kick in. It is easy to say "have an abundance mentality," but how do you deal with it in real time when it feels like others are getting a head start? The truth is, there are plenty of people to help. Most of us are fighting over the 20% who already know they need us, while 80% of potential clients do not even know we exist or how we can help them.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Today I have Jay Myerson on, Director of Clinical Development at Performance Physical Therapy and adjunct faculty at Quinnipiac. We met at CSM doing a crazy early CrossFit workout. Jay's got a cool story about carving out a killer role for himself, blending clinical work, teaching, and mentorship, all without having to start his own thing from scratch. We dive deep into committing to clinical excellence and why your soft skills are just as crucial as your manual skills. Jay went the traditional route initially, then pursued advanced certs, residency, and fellowship. He realized the in network model was leading to burnout and was about to launch his own cash practice when an opportunity arose with Performance PT. They needed someone to develop their clinicians, and Jay wanted to treat, mentor, and teach. It was a perfect match, allowing him to create his dream job within a growing company.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Today, I want to dive into something a bit "woo woo" but incredibly powerful: the law of attraction, or more specifically, how your thoughts drive your actions. I am a big believer that what you consistently visualize and positively affirm, you are more likely to achieve. It is about putting yourself in the mental state to do the work. I remember in undergrad, I told my entire psychology class I was going to the Army Baylor PT program before I even got accepted. I was so sure, so obsessed with that one path, that it felt like a done deal in my mind. That conviction, that visualization, it matters.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Thinking about starting a cash practice but feeling stuck? You are not alone. I have talked to hundreds of PTs, and there are some common excuses, or barriers, that keep people from taking the leap. I just did some mindset training for our Blueprint program, and it reminded me how scary those first steps can be. Let us break down the top three. If you want a deeper dive, check out my free masterclass at physicaltherapybiz.com/masterclass.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Ever feel like you're just grinding, hitting goals, but not really enjoying it? I've been there. Grew up a saver, always had that scarcity mindset, which is good, but it can stop you from appreciating the wins. Today, I'm talking about ditching that 'always save, never spend' mentality and actually celebrating your business victories. Took me five years and a new truck to really get this. It's not just about the shiny new thing; it's about acknowledging the hard work and sacrifice. So, what's the point of all the effort if you don't enjoy the journey? We'll cover when and how to celebrate those milestones, and why it's crucial for the long haul. (P.S. If you just started, maybe hold off on popping champagne for that first patient, alright?)
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
My awesome wife, Ashley, actually agreed to jump on the mic with me for the second time in four years, can you believe it? We're cracking open some wine to celebrate five wild years in business. We're gonna walk you through the five biggest lessons we've picked up along the way. From treating folks right, to not getting caught in the comparison trap, and why your team is everything. Ashley even drops some wisdom, so you don't want to miss this.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Ever find yourself hesitating, maybe putting off that big leap into your own practice? Today, I'm diving into something I saw with my own son, Jack where this idea that it's better not to try than to risk losing. Sound familiar? It got me thinking about how many new business owners, especially in our field, feel the same way. They're on the sidelines, not playing the game, because they're scared to fail. We'll unpack why stepping into the arena, even with that fear, is way better than never starting. Waiting for that "perfect moment"? Spoiler: it's not coming.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Man, you gotta hear this one. I'm talking with Nicole and Jesse Cozean from Pelvic Sanity, and they've absolutely crushed it building their cash-based pelvic health practice. Five PTs in just three years! We dive into how they did it, from ditching the old insurance mindset, to creating an unreal patient experience, and why focusing on being great beats just getting bigger. Plus, they spill on making a business work as a couple.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Ever feel like you're trying to connect with people, especially for your business, and it's just not clicking? Maybe you're going about it the wrong way. Today, I'm talking about a simple, but super powerful, idea: start by being genuinely interested in other people. It's not about you, at least not at first. I learned this (again) talking to a wine distributor. I don't even drink much wine! But by just asking him questions and listening, he thought I was interesting. The same goes for building those crucial local business relationships. Forget the pitch about how awesome you are; find out what makes them tick.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Today I'm chopping it up with my man Duane Scotti. This dude's a PT, a full-time professor, and the owner of Spark Physical Therapy. We get into how he juggles academia with running a cash practice focused on dancers, gymnasts, and runners. Duane shares his origin story, the power of niching down, and the mindset hurdles he had to clear to make it happen. If you're thinking about carving out your own path, you'll want to hear this.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
You know that Dr. Seuss book, "Oh, the Places You'll Go!"? There's a bit in there about "The Waiting Place" that really nails what so many of us do, especially when we're thinking about starting a business or making a big leap. We get stuck waiting for the perfect moment, the right skill set, or for all the stars to align. Today, I'm diving into why that waiting game is so detrimental and why the discomfort of not trying often outweighs the fear of failing. Are you waiting, or are you just scared? Let's talk about getting out of that "Waiting Place" and into action.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
Today Yves Gege's kinda taking the mic, though I'm still here, don't worry. We're coming at you from a financial conference, and man, it got us thinking. We saw a lot of successful folks who just weren't lit up by what they do. So, we're diving deep into living your passion and purpose. It's wild how many successful folks aren't truly connected to their 'why.' We break down how knowing your purpose fuels everything, from daily energy to big business decisions. Eve's on a mission to 'build better humans,' and I'm focused on impacting our profession and family time. We tackle burnout, the 'dip,' why now is a great time for PT entrepreneurs, and what retirement really means when you love what you do.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
You know, I was just deep in revisions for our Gym PT Blueprint, specifically the sales section, and man, it hit me how much things evolve. Looking back at what I put together just a couple of years ago, I was like, "Wow, I've learned a ton since then!" And that's a good thing, right? Today, I'm talking about the power of focusing on those small, consistent improvements. That 1% better each day really adds up. It's not about massive leaps; it's about the daily grind of getting just a little bit better. We'll get into why that constant drive to improve is crucial, even if it means your old stuff makes you realize how far you've come.
🔑 Key Takeaways:
🧠 Pro Tip:
🔥 Want to Grow Your SEO Without Burning Out?
On this episode, me, Jerred Moon, and Yves Gege get real about what separates the thriving PT entrepreneurs from the stuck ones: your mindset. We're talking growth versus fixed, and why getting comfortable with being uncomfortable, learning from failures, and constantly pushing yourself is non negotiable if you want to build a successful practice. It's less about your clinical skills and more about what's happening between your ears. We dive into how overcoming a fixed mindset and cultivating a growth one can transform your business and your life, drawing from our own experiences in the military, school, and entrepreneurship.
🔑 Key Takeaways:
🧠 Pro Tip: When setbacks hit, reframe them immediately. Ask, "Good, what can I learn from this?" or "Good, this is an opportunity to adapt and get stronger." This "Good" mentality (shout out to Jocko Willink) keeps you in control and focused on solutions, not problems.
🔥 Want to Grow Your SEO Without Burning Out?
So, I'm out in Salt Lake City with Jerred and Yves, and instead of grinding out work before a finance workshop, we hit the slopes for a "Free Day." It's a concept from Dan Sullivan that Jerred reminded us about, a day where you do absolutely nothing business-related. No emails, no patients, just pure, unadulterated you-time. We all hustle, especially when starting out, but taking these dedicated breaks to recharge your brain is crucial. Trust me, you can't run on 10% battery forever. Giving yourself this downtime actually makes you more efficient.
🔑 Key Takeaways:
🧠 Pro Tip: Don't just wait for the weekend. Intentionally carve out a Free Day during your typical work week. Use that time freedom you've earned to do something fun and let your brain recharge. You'll come back sharper.
🔥 Want to Grow Your SEO Without Burning Out?
On this episode, I had a killer chat with Nick St. Louis from The Foot Collective. This dude is up in Ottawa, Canada, doing some amazing things, not just with his physio practice but with a whole movement around, you guessed it, feet! We dive into how he built a thriving cash-based practice in a government-sponsored healthcare system, the power of educating your patients (and the public!), and how he's juggling a clinic, an online community, physical products, and even getting into making shoes. It's a masterclass in niche-ing down and building something impactful.
🔑 Key Takeaways:
🧠 Pro Tip: Take a page from Nick's book: Strive to "help people understand their bodies better so that they can take care of themselves." Empower your patients with knowledge, don't just treat their symptoms. It builds trust and lasting results.
🔥 Want to Grow Your SEO Without Burning Out?
This week, a few of you hit me up on Instagram and email asking about adding personal training to your PT services. It's a great question, and I've seen some folks in our mastermind crush it with this model. My take? Yes, training can be a killer addition, but you gotta do it right. I've seen too many PTs undervalue their time when they switch hats from "PT" to "trainer." Remember, an hour of your expert time is an hour of your expert time, whether you're rehabbing an injury or guiding someone through a killer workout. Don't sell yourself short.
🔑 Key Takeaways:
🧠 Pro Tip: If you charge $X per hour for PT, charge the same $X per hour for personal training. It's still your valuable time and skill set. Stop undercharging for follow-ups too; an hour is an hour. Price consistently across all your services.
🔥 Want to Grow Your SEO Without Burning Out?
Just got back from our PT Entrepreneur Mastermind event in Dallas, and man, it was a blast. We were out at the Lucky Spur Ranch, talk about Texas! But more importantly, being with 40 fired-up PT entrepreneurs, sharing, learning, and growing together was incredible. It's tough to explain the energy of these events, but it's like a con-ed course for your business brain, a bit of a headache, but you leave super motivated. I wanted to share my top five takeaways that I think can help any of you looking to build your practice.
🔑 Key Takeaways:
🧠 Pro Tip: Seriously, get good at the "boring stuff" like tracking your finances. Understanding where your money is going allows you to make smart decisions, be more profitable, and build your business intelligently, not just by guessing.
🔥 Want to Grow Your SEO Without Burning Out?
Just got back from our killer Mastermind event in Dallas, still buzzing from that, and I'll do a full recap soon. But today, I wanted to share a quick one. My son Jack asked about the weather, and the app said "partly cloudy." I told him it was going to be "mostly sunny." Point is, how you frame things, your perspective, it changes everything. After spending two days with 40 incredibly positive, "mostly sunny" entrepreneurs, it really hits home. Choose the positive outlook; there's enough "partly cloudy" crap out there.
🔑 Key Takeaways:
🧠 Pro Tip: When you check the weather, or face any situation, consciously choose the more positive framing. If it's "partly cloudy," tell yourself (and your kids) it's "mostly sunny." It makes a difference.
🔥 Want to Grow Your SEO Without Burning Out?
Doc Danny here with Yves Gege, my partner in crime at PT Biz. We're diving deep into the 5 stages we see cash practices go through: Proof of Concept, Survival, Success, Turning Pro, and Repeat & Refine. We're not just talking theory; we're using real examples from our mastermind members to show you what to focus on at each stage, common pitfalls, and how to keep moving forward. It's all about pattern recognition, and after coaching so many PTs, we've got a pretty good handle on what works (and what doesn't) as you grow.
🔑 Key Takeaways:
🧠 Pro Tip: No matter what stage you're in, consistently work on local marketing and building relationships. It's the foundation. And don't be afraid to say no to shiny objects; focus on what's working and the core systems of your business.
🔥 Want to Grow Your SEO Without Burning Out?
Had a chat with a buddy who's scaling his chiro practices nationwide, and it got me thinking: growth versus excellence, or growth versus the lifestyle you actually want. His vision is huge, and that's awesome for him. But for me? I realized I want nothing to do with that level of scale. Our cash practice could be way bigger, but we've intentionally stayed smaller to focus on high quality, fewer headaches, and being the best, not the biggest. I still love seeing patients; it gives me personal satisfaction. Your business should support the life you want. Don't get caught in the "growth at all costs" trap if that's not your true goal.
🔑 Key Takeaways:
🧠 Pro Tip: Before you chase growth, ask yourself: "Why am I starting/growing this business? What are my intentions, and what do I want my life, week, month, and year to look like?" Clarity on your personal goals makes business decisions much easier.
🔥 Want to Grow Your SEO Without Burning Out?
Tonight we've got a heavy-hitting roundtable with Doug Kechijian from Resilient Performance Systems and Kelly Starrett from MobilityWod and San Francisco CrossFit. We're diving deep into the state of physical therapy, the debate around standardizing care, and where our profession is headed. It's less about business tactics today and more about the core of what we do: working with messy, multifactorial human beings. Is PT broken? Do we need more standardization, or does that stifle the critical thinking and individualized approach that gets real results? Let's get into it.
🔑 Key Takeaways:
🧠 Pro Tip: Focus on your own clinical excellence and problem-solving skills. Be transparent about what you do and why. Instead of demanding standardization, strive to be a practitioner whose results speak for themselves and inspire others. The best way to elevate the profession is by elevating your own practice and sharing what works.
🔥 Want to Grow Your SEO Without Burning Out?
Today's a quick one, but it's something I wish someone had drilled into my head when I started: patience. We're all driven, right? We want success, and we want it fast. But here's the deal: we overestimate what we can do in a few months and massively underestimate what we can do in a few years. Building a business, especially a cash practice, is a marathon, not a sprint. Frustration will hit when things don't happen on your timeline. I've been there. Don't let ambition without patience derail you.
🔑 Key Takeaways:
🧠 Pro Tip: When you're feeling frustrated with the pace of your growth, take a step back and breathe. Remember that 50% of winning is just showing up consistently. Be patient, do the right things, and the results will come. Don't try to force relationships or growth; it often backfires.
🔥 Want to Grow Your SEO Without Burning Out?
It's been a week of highs and lows. We sold 1,000 books, which is amazing, but also dealt with three pretty negative business situations. I'm getting real about how to handle these events without letting them crush your spirit, using frameworks like "The Obstacle is the Way" and "Extreme Ownership."
🔑 Key Takeaways:
🧠 Pro Tip:
When something goes wrong, respond with "Good." A bad review? Good, now we can improve our patient experience. A legal threat? Good, now we can find the holes in our own business protection. Every negative event is a chance to get stronger.
🔥 Want to Grow Your SEO Without Burning Out?
I had a great chat with Jerry Durham and it sparked a thought: do your employees know what a single new patient is actually worth to your practice? Most don't. I'm talking about why having this conversation with your team is crucial for aligning everyone on the importance of patient experience and revenue generation.
🔑 Key Takeaways:
🧠 Pro Tip:
If your team isn't performing the way you want, it's not their fault, it's yours. It's on you as the owner to communicate why things are important, like the monetary value of every single patient interaction.
🔥 Want to Grow Your SEO Without Burning Out?
I got some wild direct mail from a PT business group, a FedEx envelope with a bag of peanuts inside. I'm breaking down their aggressive, scarcity-based marketing tactics so you can spot them and not get manipulated. There's a big difference between persuasion and using fear to get what you want.
🔑 Key Takeaways:
🧠 Pro Tip:
Knowledge is your defense against manipulation. When you understand the marketing tactics being used, you can see them for what they are and make a clear decision, instead of being driven by a manufactured sense of urgency and fear.
🔥 Want to Grow Your SEO Without Burning Out?
With the launch of my book, I've seen overwhelming positivity, but also that 1% of negativity. I'm talking about how to handle the haters and negative feedback without letting it derail you. If what you're doing aligns with your core values and mission, you can't let someone else's opinion stop you.
🔑 Key Takeaways:
🧠 Pro Tip:
"Haters mean you're doing the right thing." If you get negative feedback, see it as confirmation that your message is strong enough to elicit a response. Crickets are far more worrisome.
🔥 Want to Grow Your SEO Without Burning Out?
I'm fired up because today's the day my book, "Fuck Insurance," comes out. In this episode, I'm breaking down exactly why I wrote it: to give you a roadmap to escape the PT mills and insurance-driven bullshit. It's for every PT who feels stuck, burned out, and knows there has to be a better way to use their skills and build a life they love.
🔑 Key Takeaways:
🧠 Pro Tip:
Sales isn't a dirty word. It's just communicating the value of your solution to someone's problem. Mastering this skill is non-negotiable for a successful cash practice.
🔥 Want to Grow Your SEO Without Burning Out?
I'm giving a huge shout-out to my friend Clay Jones, who sold his truck to open his practice and just bought a new one he can easily afford. His story is a powerful example of what happens when you bet on yourself, invest in your business knowledge, and implement like a badass. It's proof that you don't need to be in a major city to crush it.
🔑 Key Takeaways:
🧠 Pro Tip:
Stop waiting for the "perfect time" to start. It doesn't exist. People like Clay prove that taking a calculated risk on yourself, backed by the right guidance, is what creates massive success.
🔥 Want to Grow Your SEO Without Burning Out?
I'm pulling back the curtain on something that might surprise you: I'm more of an introvert than an extrovert. I'm talking about how I overcame the nerve-wracking fear of public speaking from literally puking before a workshop to confidently teaching thousands. If you're an introvert who thinks you can't be a forward-facing business owner, this one's for you.
🔑 Key Takeaways:
🧠 Pro Tip:
The obstacle is the way. If you're fearful of public speaking, you have to sprint at that problem and work on it. It's a skill that will directly grow your local service business.
🔥 Want to Grow Your SEO Without Burning Out?
I had a call with a practice owner who's crushing it but wants to wait until he gets "stuck" before getting more help. This is just like a patient saying they'll come back only when they get hurt again, even though we know the root problem isn't solved. I'm talking about why a proactive approach to your business is always better than a reactive one.
🔑 Key Takeaways:
🧠 Pro Tip:
Don't treat your business like a patient who ignores preventative care. Get ahead of problems by investing in guidance before you're in a hole you have to dig out of.
🔥 Want to Grow Your SEO Without Burning Out?
I'm sharing a game-changing, seven-part framework for telling compelling patient stories that connect with potential clients and boost your sales. Nobody wants to go to PT, but everyone wants a solution to their problem. A powerful story shows them you have that solution for people just like them.
🔑 Key Takeaways:
🧠 Pro Tip:
Use this story framework not just in conversations, but for powerful testimonial videos. It turns a generic "they were great" into a compelling journey that new clients can see themselves in.
🔥 Want to Grow Your SEO Without Burning Out?
I'm breaking down why having a 6 a.m. patient is a game-changer for my practice. It's all about "funnel times" and making your services as convenient as possible for your clients. If you're not available when they are, you're losing business to someone who is.
🔑 Key Takeaways:
🧠 Pro Tip:
Your schedule shouldn't be about what's convenient for you; it should be about what's convenient for your patients. Meeting them where they are (time-wise) builds your business.
🔥 Want to Grow Your SEO Without Burning Out?
I get real about the struggle to shut down as an entrepreneur. I share four personal tips that helped me become more present with my family and friends, moving from being physically there but mentally elsewhere to truly engaged. It's about turning off the phone, focusing on others' experiences, paying attention to details, and ditching the comparison game.
🔑 Key Takeaways:
🧠 Pro Tip:
When you feel your mind wandering, focus on a specific detail, like the color of your daughter's hair on the swing. This simple act grounds you in the moment.
🔥 Want to Grow Your SEO Without Burning Out?
Let's talk sales, but not in a sleazy way. Too many of us sell the process of PT the dry needling, the exercises, the jargon. I want you to start selling the solution. Think of it like my family's gnocchi: making it is a pain, but eating it is pure joy. Sell the joy, not the prep work, and watch your conversions and patient outcomes soar.
🔑 Key Takeaways:
🧠 Pro Tip: Stop selling the meal prep. People want the delicious meal, not the hours of work in the kitchen. Sell them the amazing result, and they won't care how you get them there.
🔥 Want to Grow Your SEO Without Burning Out?
This episode is a special re-release to celebrate a huge accomplishment. Tim Crockett, an athlete our practice sponsored, just completed his solo row across the Atlantic Ocean. It took him 62 days! His mission was to raise awareness for suicide prevention in the special operations community, and his journey is an incredible story of tackling fear and the unknown, something every entrepreneur can relate to.
🔑 Key Takeaways:
🧠 Pro Tip: In Tim's words: "If you're gonna be a bear, be a grizzly." When you decide to do something, go all in.
🔥 Want to Grow Your SEO Without Burning Out?
Someone asked me about concierge (mobile) PT versus having a standalone clinic, and it's a great question. While people will absolutely pay a premium for convenience, you have to factor in the inconvenience to you. I break down how to decide which model is right for you based on your time, income goals, and what you actually enjoy doing long-term.
🔑 Key Takeaways:
🧠 Pro Tip: Ask yourself this one simple question: Is the convenience for your patient worth the inconvenience to you?
🔥 Want to Grow Your SEO Without Burning Out?
I get asked all the time how to build a six-figure practice. So, I'm breaking down the 5 steps to get your cash practice to a $100k run rate in just six months. This isn't theory; it's a practical blueprint focused on location, pricing, packages, reputation, and referrals. Follow these steps and you can build a thriving practice without spending a dime on paid ads to start.
🔑 Key Takeaways:
🧠 Pro Tip: Pay yourself like a student for the first year and reinvest everything back into the business. The financial freedom you'll have in years 2, 3, and 4 will be massive.
🔥 Want to Grow Your SEO Without Burning Out?
A friend of mine got a cold message from a new grad asking for hours of free mentorship, and it highlights a huge mistake I see all the time. You can't start a relationship by asking to "pick someone's brain." Real, valuable relationships are built on mutual respect and leading with value, not taking it. I'll tell you how to do it the right way.
🔑 Key Takeaways:
🧠 Pro Tip: Read How to Win Friends and Influence People. It's a masterclass on how to be a good human and build strong connections by genuinely caring about others.
🔥 Want to Grow Your SEO Without Burning Out?
I just got back from CSM and it was a blast. It had been 10 years since my last one, and I wanted to share my biggest takeaways. I cover the exciting growth of the performance PT community, why today's students are so impressive, and why conferences are more about handshakes than lectures. It was a great reminder of how powerful in-person connection is.
🔑 Key Takeaways:
🧠 Pro Tip: Don't just live in the middle. Take a stance on something, share what you believe in, and be genuine. The right people will find you.
🔥 Want to Grow Your SEO Without Burning Out?
If you're starting your practice by subleasing space in a gym, listen up. I see so many PTs make one huge mistake when negotiating their rent: agreeing to a percentage-based model. I'm telling you why a flat monthly rent is a much better, safer, and more autonomous way to go for the long-term health of your business.
🔑 Key Takeaways:
🧠 Pro Tip: Take a chance on yourself. If you believe in your business, commit to a flat rent. It establishes a professional boundary and protects your upside.
🔥 Want to Grow Your SEO Without Burning Out?
I had a great chat with my friend Dr. Theresa Larson about her amazing entrepreneurial journey. She's gone from a one-on-one PT to a business owner who runs corporate wellness programs, an adaptive athlete program, and more. We talked about how she built it, the challenges of cold outreach, and what it's like juggling it all as a mom. It's a powerful look at what's possible with a PT degree.
🔑 Key Takeaways:
🧠 Pro Tip: When an opportunity comes up, say yes and figure it out. Theresa said "yes" to a corporate wellness program before she had it fully built, and it launched a huge part of her business.
🔥 Want to Grow Your SEO Without Burning Out?
So you're building a website and you're stuck on which platform to use: Weebly, Squarespace, or WordPress? I'm here to tell you to stop worrying about the tech. The platform matters way less than your message. Your website has one job: to convince a potential patient they're in the right place, and do it fast.
🔑 Key Takeaways:
🧠 Pro Tip: Put an image of your ideal client front and center on your homepage. If you help runners, show a runner. It immediately tells them they're in the right spot.
🔥 Want to Grow Your SEO Without Burning Out?
I sat down with Quinn Henoch from Clinical Athlete, and we finally dug into the business side of what he does. He shares his early struggles with confidence and pricing, how he built his platform, and his strategies for staying focused. It's an awesome look at how to balance clinical work with entrepreneurship and make a huge impact on the profession.
🔑 Key Takeaways:
🧠 Pro Tip: When it's time for deep work, eliminate distractions. Quinn puts his phone in his trunk and uses apps to pause his email. Do what you have to do to get in the zone.
🔥 Want to Grow Your SEO Without Burning Out?
A PT in our Facebook group asked, "How do you make the decision to jump?" It's a common fear, and I want to tackle it head-on. There is no "perfect" time to start your own practice. The biggest thing holding you back isn't your clinical skill set; it's your mindset and lack of confidence. The good news is, that's something you can build.
🔑 Key Takeaways:
🧠 Pro Tip: Getting that first cash payment from a patient who is happy with your service is one of the biggest confidence boosters you will ever experience. It makes it real.
🔥 Want to Grow Your SEO Without Burning Out?
Let's get into a little marketing math. I know, I know, but trust me, this is the most important concept you need to understand to grow your practice. If you don't know what a new patient is worth to your business over the course of a year, you can't make smart decisions about what to spend on marketing. This is the key to unlocking scalable growth.
🔑 Key Takeaways:
🧠 Pro Tip: If a new patient is worth $1,480 to you over a year, would you spend $400 to get them in the door? Yes, all day long. If you don't know those numbers, you're just guessing.
🔥 Want to Grow Your SEO Without Burning Out?
Feeling overwhelmed with creating content for social media? You're not alone. The secret to consistency isn't doing more; it's doing less, but better. I'll walk you through how to pick your battles and set up a system so you're not constantly scrambling to post something.
🔑 Key Takeaways:
🧠 Pro Tip: Pick your main content channel and your main social platform and commit to them almost exclusively for 6-12 months. That focus will lead to real growth.
🔥 Want to Grow Your SEO Without Burning Out?
My buddy Yves and I were talking about the single most important thing you can do to grow your practice: stop trying to be everything to everyone. When you niche down and become the undeniable expert for a specific group, your marketing becomes easier, your message gets clearer, and you start attracting the exact clients you love to work with. It's the difference between being a generic restaurant and being the must-visit food truck that has a line around the block. 🔑 Key Takeaways:
🧠 Pro Tip: Think of your practice like a food truck. What's the one thing you do better than anyone else? Focus your marketing and branding entirely on that one thing, and you'll attract a loyal following who can't get enough.
🔥 Want to Grow Your SEO Without Burning Out?
I've been diving deep into sales, and one thing stands out above all else: it's not what you say, it's how you say it. The tone of your voice is everything. When you speak with unwavering confidence and conviction about how you can solve a client's problem, you build instant trust and eliminate their doubt, which is the biggest barrier to getting them the help they need. 🔑 Key Takeaways:
🧠 Pro Tip: Record yourself explaining a plan of care to a mock patient. Listen back and honestly assess your tone. Do you sound like a confident expert or someone who's unsure? Practice delivering your recommendations with conviction.
🔥 Want to Grow Your SEO Without Burning Out?
I brought on my buddy Jerred Moon to demystify Facebook ads, and he dropped some serious knowledge. The biggest mindset shift? Treat Facebook like an employee that you expect a return from. We get into the nitty-gritty of why you need to give ads a 90-day cycle to work and why starting with content and retargeting is the smartest way to build your brand without just burning cash. 🔑 Key Takeaways:
🧠 Pro Tip: Set aside a budget you're comfortable "losing" over 90 days. Commit to running ads for that full period without turning them off. This forces you to gather real data and see the long-term effects of brand awareness instead of quitting after three days.
🔥 Want to Grow Your SEO Without Burning Out?
I see so many PTs getting bogged down trying to do everything themselves, especially with tech stuff like building funnels or websites. You have to realize what your time is worth. If you can make $100 seeing a patient, why would you spend 30 hours on a task you could pay an expert $500 to do in 10? The key to growth isn't learning to do everything, it's learning who can do it for you so you can focus on what you do best. 🔑 Key Takeaways:
🧠 Pro Tip: For the new year, shift your focus from "what do I need to learn?" to "who do I need to connect with?" Find the experts who can accelerate your progress by handling the tasks that slow you down.
🔥 Want to Grow Your SEO Without Burning Out?
As 2018 wraps up, I wanted to share the top 8 lessons I learned this year that really moved the needle for our business. From realizing the cash model is more viable than ever to understanding that "not marketing" is nothing to be proud of, these are the takeaways that will help you crush it in the new year. It's all about building relationships, investing in yourself, and focusing on what truly gives you energy. 🔑 Key Takeaways:
🧠 Pro Tip: Learn to say "no" more often. Every "yes" to a non-essential project is a "no" to the high-impact activities that will actually grow your business.
🔥 Want to Grow Your SEO Without Burning Out?
I hear it all the time: "I'm not worth $200 an hour," or "My clients can't afford that." This is a mindset problem, not a market problem. You're not selling an hour of your time; you're selling a solution to a massive problem in someone's life. When you shift your perspective to the value of the outcome you provide, you'll realize you're worth every penny and more. 🔑 Key Takeaways:
🧠 Pro Tip: If you're struggling with your pricing, find someone in a similar or even less affluent market who is successfully charging more than you. Seeing is believing, and it will shatter your limiting beliefs about what's possible.
🔥 Want to Grow Your SEO Without Burning Out?
I got to chat with Teddy Willsey, a PT who's absolutely mastered the hybrid performance model and built an Instagram following of over 500,000 people. He breaks down how he went from zero PT clients for three months to building a thriving cash practice inside a gym. His story shows the power of niching down, building a strong local presence, and leveraging social proof to become the go-to expert in your area. 🔑 Key Takeaways:
🧠 Pro Tip: Don't just post exercises. Share your story, your values, and what makes you relatable. People buy from people they know, like, and trust, and social media is your platform to build that trust at scale.
🔥 Want to Grow Your SEO Without Burning Out?
Ever feel like your follow-up emails are falling flat? It's probably because your messaging is off. I learned a simple but powerful framework that breaks follow-ups into three types: emotional, logical, and scarcity. When you learn to weave these three messages together, you'll see your conversion rates go way up because you're hitting all the right buttons. 🔑 Key Takeaways:
🧠 Pro Tip: Audit your current email sequence. Are you just saying "come see us for your back pain"? Try rewriting it to lead with an emotional patient story, follow up with a logical case for why you're the best choice, and end with a time-sensitive offer.
🔥 Want to Grow Your SEO Without Burning Out?
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