The Logo Geek Podcast

Room for Humour: Making the Most of Multiple Logo Options with Rick Byrne Oct 07, 2023

A brief update + some exciting news Jun 26, 2023

Logo Package Express 3.0 Launch, with Michael Bruny-Groth Nov 20, 2022

The long-awaited, and much anticipated third version of Logo Package Express is launching Monday, November 21, 20221, and it. Is. A. BEAST. After two years of extremely hard work, the team are ready to release the most robust and feature-rich version of Logo Package Express ever!

In this episode, Ian interviews Michael Bruny-Groth, the creator of Logo Package Express to find out more about Logo Package Express 3.0.

For the week of launch (Monday, November 21st to Monday, November 28the), the product will have a $40 discount, reducing it to $79, which is a one-off fee! To upgrade from 0.2 to 0.3, it's only $20.

To learn more, and to buy the product, head to logogeek.uk/logopackage (This is an affiliate link, so by using this you'll support the Logo Geek Podcast at no extra cost to you.

Create Opportunity Building Friendships with Dave Clayton Oct 01, 2022

If you want to design logos for a living, building relationships is essential. Not only for finding clients, but also to discover opportunities that will grow your business and open doors.

Not everyone has a natural talent for networking, otherwise known as relationship building, so to help with this skill Ian interviews Dave Clayton, an individual that's well connected in the design industry, and someone who Ian feels has a natural talent for making friends, and building true, meaningful relationships.

Dave Clayton is the author of the book How Do I Do That in Indesign?, and co-host of the design podcast He Shoots, He Draws Podcast.

This episode is sponsored by The Perfect Match, a moodboard design challenge from Adobe, where you can win $1000. Get $50 for simply submitting an entry.

Show notes can be found here: https://logogeek.uk/podcast/building-friendships

Designing Brands for B2B Companies with Massimo Zefferino Sep 24, 2022

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD.

Don’t freak out: submissions are not spec work and are only used as entries for game play.

To learn more and play head to https://www.theperfectmatch.co/play

Mistakes & Lessons Starting a Design Studio with Jan Wilker Sep 13, 2022

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in September 2022.

Designing a Minimal Logo with Nadia Castro Sep 09, 2022

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in September 2022.

Designing Illustrative Logos with Jessie Maisonneuve Aug 31, 2022

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

Break away from your limitations with Jozelle Tech Aug 25, 2022

Jozelle Tech is the founder of The Rolling Media, an agency based in the Philippines who focus on Personal Branding, specifically for coaches and creators.

Jozelle doesn’t let anything get in her way. Despite negative comments about her work growing up she carried on anyway, progressing with a career in design, which eventually lead to her building a team and founding her own agency. And despite having a disability, being a wheelchair user, she lives life on her own terms and doesn’t it take over her life. She entrances who she is, breaking away from any limitations.

In this interview we’ll uncover her inspiring story, discover how she exchanged services for ongoing mentorship with an expert brand strategist, and dive into her approach for personal branding.

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This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

Designing Logos & Content Marketing with Jeremy Mura Aug 18, 2022

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

Archetypes in Branding with Kaye Putnam Aug 11, 2022

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

Creating, Marketing and Selling NFTs with Scotty Russell Jun 08, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Designing Logos for Nintendo with Jim Wornell May 31, 2022

Jim Wornell is a graphic designer who worked at Nintendo from 1990-2006. He designed packaging, manuals and artwork for several games... but most importantly he designed the logos for games including Metroid Prime, Paper Mario, Animal Crossing and was the Associate Producer on one of the greatest games ever made... Zelda: Ocarina Of Time!

In the interview, we learn how he started his career at Nintendo, how he was promoted to graphic designer, behind the scenes on logo and packaging projects, and what he's doing today.

Show notes can be found here: https://logogeek.uk/podcast/logos-for-nintendo

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Build a Content Marketing Fortress with Martin Huntbach May 24, 2022

Martin Huntbach is the co-founder Jammy Digital, a content writing agency in the UK. Martin also co-authored the best-selling book, Content Fortress and has spoken about content marketing on stages across the country. After winning the Best Business Blog Award in 2018, he’s made it his mission to help as many businesses as possible to attract their ideal clients using content.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/content-marketing-fortress

Logo Design Idea Generation Techniques with Ian Paget May 11, 2022

Without a good idea, you have no logo, so generating ideas is the most important step of the logo design process. But, staring at a blank piece of paper can be daunting, so a logo designer will carry out numerous idea generation exercises to help along the way. In this podcast, Ian explains the logo design idea generation techniques he uses when working on a logo.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

For show notes and an episode transcription: https://logogeek.uk/podcast/idea-generation-techniques

An introduction to NFTs with Tony Pearce May 04, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Show notes: https://logogeek.uk/podcast/introduction-to-nfts

Branding and the Visual Response with Peter Sher Apr 26, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/the-visual-response

Preparing for Future Freedom with Kyle Courtright Apr 20, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/future-freedom

A Guide to Brand Naming with Rob Meyerson Apr 13, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/brand-naming

Add Brand Strategy to Your Services with Melinda Livsey Apr 04, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/add-brand-strategy

Building a Reputation as a Logo Designer Mar 28, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Working In-House, Agency & Freelance with Liam Jackson Mar 21, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Pivot from Science to Graphic Design with Fungi Dube Mar 07, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Writing a Logo Book with James Martin Feb 28, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Founding a Design Festival Feb 21, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Designing a Perfectly Executed Logo with Tamari Chabukiani Feb 14, 2022

The difference between a good logo, and a remarkable logo design is the way it has been executed. A great idea is nothing without the skill and craftsmanship to develop the design into an effective, versatile solution.

To discover the process needed to create a perfectly executed logo Ian interviews Georgia based logo designer, Tamari Chabukiani, the founder of her own design studio Pragmatika Design.

In this interview, we also discover how Tamari discovered a passion for logo design, how she founded her studio, how she hires other designers, how she finds clients, and we also discuss her training courses with SkillShare and Domestika.

View the show notes here: https://logogeek.uk/podcast/perfectly-executed-logo

Becoming a designer in a ruthless industry with Caz Cusumano Feb 02, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Designing more than the logo with Ben Loiz Jan 24, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

A LinkedIn Masterclass for Logo Designers Jan 17, 2022

If you’re wanting to be a logo designer you need to have a consistent stream of clients in order to make a living designing logos.

One approach for attracting clients is to use social platforms such as LinkedIn, so to help to make the most of LinkedIn, and to build a sustainable sales pipeline through the platform Ian interviews Sam Rathling, a Social Selling Strategist & LinkedIn Expert, and Co-Founder and CVO of the Pipeline 44 Group. This is a real masterclass in LinkedIn marketing for logo designers!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Branding for Schools with Craig Burton Jan 10, 2022

Finding a niche has become a hot topic in the graphic design world. One designer that has succeeded at this is Craig Burton, who works on branding for Schools in New Zealand through his company School Branding Matters.

Ian Paget interviews Craig to discuss how he first go into designing for schools, how he attracts clients in the education sector, his approach to marketing through social media, and how he uses search engine optimisation to allow potential clients to find his website through Google.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Planning Your Future Jan 04, 2022

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Creating a Consistent Income with Hayden Burgess Dec 29, 2021

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Branding G'Day Frank Dec 20, 2021

To thrive as a designer you need to be known, and a key part of that is building a personal brand. A designer that does this well is Reagan Mackrill, better known as Frank, the founder of his own branding and design studio, G’Day Frank based in Australia.

Franks website and social media really captures his personality, while sharing advice and knowledge that provides credibility and trust. He’s a great case study on doing this stuff right.

In this interview we’ll be discussing how G’Day Frank came into existence, the transition he took to go from full-time employment to self-employed and how he developed a personal brand and built a reputation. We then end the interview discussing niching, how it didn’t work out for Frank, and the lessons learned from the experience.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Designing the Joker Logo with Chad Danieley Dec 13, 2021

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Succeeding As a Logo Designer in India with Blesson Varghese Dec 06, 2021

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

SNASK: Doing things differently Nov 29, 2021

I’ve always liked to recommend to young designers is that you start your career working in a design agency before going freelance or starting your own design agency, that way you can see how things work and learn from others.

But the founders of SNASK have challenged that. Since the very beginning of their agency, which they started straight out of uni, they’ve set out to challenge the standard industry way of doing things, and have aimed to do things differently… to do it the SNASK way. In this interview Ian speaks to Fredrik Öst & Erik Kockum to discover how the agency SNASK started, and the journey taken to create a unique design agency.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Railroad Logos & Branding Nov 22, 2021

After arriving in America in 1968, the London designer Ian Logan was blown away by the logos and slogans he saw painted on the sides of freight trains rumbling down Main Street. That day was what started a lifelong passion for Railroad branding and graphic design, which is the topic of the new book, Logomotive: Railroad Graphics and the American Dream.

In this interview, Ian chats with the creators of the book, Ian Logan and Jonathan Glancey for a passionate discussion around railroad logos and branding.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $750!

Founding the Studio Temporary with Scott Fuller Nov 15, 2021

This week Ian is joined by designer and illustrator Scott Fuller, founder of The Studio Temporary, in Atlanta, Georgia.

In this interview, we go right back to how Scott first got into design, how he managed to get his first first design job while working in an apple store and how he discovered his first studio space where the Studio Temporary was born. We also discuss how he's successfully used cold calling to find clients, and how posting on social media has attracted some big projects!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $750!

Freelance Survival Skills with Sarah Townsend Nov 08, 2021

For many designers, the ultimate dream is to work as an independent graphic designer, studio owner or freelancer. To work when you want, on the type of projects you want, with the clients of your choice.

The reality however isn’t as easy as we might expect. Heck, it can be tough. To discuss the reality of freelancing, and the survival skills you’ll need to survive I’ve invited Sarah Townsend, author of Survival Skills for Freelancers: Tried and Tested Tips to Help You Ace Self-Employment Without Burnout.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $750!

Building an Independent Creative Studio with Christopher Doyle Nov 01, 2021

On this weeks episode, Ian is joined by Christopher Doyle, founder of the independent creative studio, Christopher Doyle & Co. based in Sydney.

In this interview, we discuss how Chris started his career by getting a job at Saachi & Sacchi despite a bad interview. The lessons he learned at the agency. The importance of working with language within his design work. Design books that have been important to him. How he started his own independent creative agency, how they come up with great ideas, creating culture in an agency, and the use of humour in website copy.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $750!

Recipe for a Behance feature with Kwaku Amprako Oct 25, 2021

When first looking at the portfolio and online presence of Kwaku Amprako, Ian assumed that he had been doing this for many years. He has a great website, a solid portfolio, an established social presence... and most significantly, he's been featured on Bechance multiple times. To Ian's surprise, he'd been running his business for only 6 months!!

In this episode, Ian interviews Kwaku to find out how he started out as a designer, how he got into logo design, how he attracted clients, and the recipe he's used to consistently get projects featured on Behance. We also discuss how Kwaku was able to get the opportunity to develop a logo design training course for the website inspiration platform, Awwwards.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $750!

Launching a Logo Design with NASA with Chris Lodsdon Dec 20, 2020

Whilst 2020 could easily be deemed as the worst year in living history there were still plenty of individual success stories from Logo Geek community members throughout the year. One such story was from Chris Logsdon, who fulfilled a lifelong dream of designing a logo for NASA.

Chris was tasked to redesigning the logo for NASA Launch America, the company that bridges the gap between NASA and private space companies such as Elon Musk's SpaceX.

In this interview we learn how Chris landed the project of a lifetime, the behind the scenes design process and how it was presented. We also dive into how Chris managed to get a creative director job working with Gary Vaynerchuk at The Sasha Group, and end with a few book suggestions.

Show notes and interview transcription: https://logogeek.uk/podcast/launching-a-logo-design-with-nasa

Books discussed:

Designing America250: A Celebration of Independence Dec 13, 2020

When I say Independence Day, a few of you will think of the 1996 movie starring Will Smith and Jeff Goldblum. But if you're an American, Independence Day is a celebration of the signing of the Declaration of Independence, which happened on July 4, 1776. It's a day celebrated with fireworks, family reunions, barbecues, picnics, parades and more.

In 2026, America will be celebrating the 250th anniversary of the nation's founding, and America250 promises to be the largest and most inclusive celebration in the country's history.

Such a monumental occasion deserves its own identity, and that task was given to the brand design agency Landor. In this interview, Ian's joined by Valerie Aurilio, General Manager and Phyllis Murphy, the Executive Creative Director of Landor in Chicago. In this interview we'll learn more about the America250 project, how Landor approached a brand intended for almost 400 million people, how the logo was designed, presented and more.

Show notes and interview transcription head to https://logogeek.uk/podcast/designing-america250

This episode is supported by the training course Mastering the Logo Grid.

Dealing with Self Doubt as a Designer with Arjun Ahluwalia Dec 06, 2020

Design is one of the hardest jobs there is. We strive to create the best design work we can, seek to follow the latest design trends and constantly push to get better. With that comes comparison, and often a feeling of never being good enough. Many designers struggle with self-doubt and impostor syndrome, which can lead to an unhealthy mental health.

On this podcast Ian is joined by Arjun Ahluwalia to discuss his struggles with self-doubt, and how he's worked to overcome it. Arjun is the co-founder of Uting design, and co-host of the Design Revision Podcast.

Show notes and interview transcription: https://logogeek.uk/podcast/dealing-with-self-doubt

Supported by Freelance with Janda, The Ultimate Freelance Course.

Creating a Unique Brand Story with Gregory V. Diehl Nov 29, 2020

We all love to hear, read or watch a good story. But have you considered that a brand can have a story too?

If you're a business owner, creating a story might be deemed as a low priority task. But did you know that a well-crafted brand story will allow a business to display its uniqueness, increase sales, help founders build more a fulfilling business, and attract and retain good staff too?

To learn more about the importance of story when building a business Ian Paget interviews Gregory V. Diehl, author of 'Brand Identity Breakthrough', a book created to help business owners craft their company's unique story to make their products irresistible. In this interview, we'll break down how to create a brand story, and how to tell it too.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brand-story

Attracting Design Clients Through Dribbble with Lisa Jacobs Nov 22, 2020

Dribbble is a social networking platform for designers and creatives, and is one of the largest platforms for designers to share their work online. But how do you make the most of the platform to attract clients?

In this podcast Ian’s joined by Lisa Jacobs, a young designer from the Netherlands, who shares how she’s attracted clients through Dribble, which has allowed her to start her own design agency. We’ll also discover how she started out as a designer, how she founded her own freelance design business, and we dive into her logo design process, discuss the 1 logo approach, niching down and more.

View show notes and interview transcription here: https://logogeek.uk/podcast/attracting-clients-dribbble

This episode is supported by Logo Package Express, which is an Adobe Illustrator extension that allows you to create a comprehensive logo kit in minutes.

Creating Distinct Audio Branding Nov 15, 2020

When most of us think about branding we picture logos, fonts, images and colour. But with a TV in most peoples homes, and mobile devices in peoples pockets everywhere they go, sound and video have become increasingly important for businesses globally.

With so much opportunity to be heard through a wide range of platforms, having a consistent audio brand across video and audio is key to aid recognition and to stand out and differentiate from the competition.

In this weeks episode Ian's joined by the team from Drop Music Branding; Mauro González, Dalmiro Lacaze and Gabriel Agüero, where we discuss Audio Branding, the process to create a distinct sound for a brand, and we go behind the scenes on the creation of the new Logo Geek audio too.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/audio-branding

This episode is supported by affiliate sales from Placeit, where you can find thousands of high-quality branding mockups, perfect for your design portfolio.

Launching a Design Product with Kickstarter Nov 05, 2020

If you operate as an independent designer it's a good idea to build up multiple revenue streams so you're not always trading your time for money. There's plenty of ways to do this, such as designing and selling digital products like fonts, stock icons and images, but have you ever considered designing a product to solve a problem?

That's what Andy Brown did. He struggled to choose colours, so he created Swatchos, a deck of cards that allows you to play and work with colour. And as a way to fund the production of the product he launched a crowdfunding project through Kickstarter.

In this episode we learn more about Swatchos and how it was created, we discuss how to select a colour, talk about how to launch a Kickstarter campaign, and end the conversation with a discussion around the Print Handbook with advice on how to make the most of modern print technology.

Show notes can be found here: https://logogeek.uk/podcast/launching-a-product-with-kickstarter

To help support the production of this podcast, go check out Logo Package Express, which is an extension for Adobe Illustrator that helps you to create a comprehensive kit of logo files in minutes.

Client Horror Stories from the Logo Geek Community Oct 30, 2020

On this weeks Halloween Special episode Ian speaks to members of the Logo Geek Community who share their client horror stories and the lessons learned.

Thank you to Katie Cope, Ephraim Schum, John Bermudes, Carolina Lopes and Arun Sharma for sharing your nightmare stories!

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/client-horror-stories

Avoid most horror stories with a contract. I recommend checking out Michael Jandas course, module 3: Proposals & Contracts which shares the strategies developed through 15 years of proposal and contract refinement across more than 3,000 client pitches.

Becoming Logo Geek: An interview with Ian Paget Oct 11, 2020

To celebrate 100 episodes of the Logo Geek Podcast, this time show host Ian Paget becomes the guest!

To perform the interview, Ian's joined by host of the Resourceful Designer Podcast, Mark Des Cotes.

In this interview we find out how Ian became a designer, how he developed his passion for logo design, how Logo Geek was born, how the podcast started, and what's next in store for the Logo Geek brand.

Show notes, and interview transcription: https://logogeek.uk/podcast/becoming-logo-geek

Why Context Matters in Logo Design, an Interview with Diego Vainesman Oct 04, 2020

If a logo design is beautiful and skilfully crafted, will it be a successful logo? Not necessarily.

A successful logo requires more. It should factor in context, an understanding of the business, its competition and target audience. Only then can you understand the challenges faced, do the necessary research, and know if the logo designed will be an effective solution.

The importance of context in design is one of the many topics discussed in this interview with Diego Vainesman, the co-founder of the design studio 40N47 Design. Aside from being an agency owner, Diego also teaches "Type: Bridging Image and Context" at the Masters of Visual Narrative at the School of Visual Arts in New York. He was also the first latin president of the Type Directors Club, has also taught logo design at cities around the world, and is the author of the book ‘Logo: the face of branding’.

In this episode aside from discussing the role of context, we also speak about the book and the lessons learned, Diego's experience teaching design, and we end the interview learning a more about the Type Directors Club.

Show notes and interview transcription: https://logogeek.uk/podcast/why-context-matters

Resources mentioned:

Designing Identities for TV & Film, an Interview with Emily Oberman Sep 27, 2020

Over the past few years there have been some pretty big movie identities designed by Pentagram. These include "DC Entertainment", JK Rowling’s films "Fantastic Beasts and Where to Find Them" and "The Crimes of Grindelwald", Steven Spielberg‘s adaptation of "Ready Player One", "Birds of Prey'" the Warner Brothers identity... the list goes on.

The person behind all of this is Emily Oberman.

Emilys had an incredible career in design. After graduation she joined the legendary design studio M&Co, collaborating with Tibor Kalman. She also cofounded the design studio Number Seventeen, where she worked on the identities for "The Tonight Show Starring Jimmy Fallon" and "Saturday Night Live." Then in 2012, Emily joined Pentagram’s New York office as a partner.

In this interview we discover the surprisingly relatable story of how she got to work on identities for blockbuster movies. We also uncover the process her and her team take when working on logos and identities for movies. Then we end the interview with an honest discussion about how she was approached by Pentagram, and what it’s like to be a partner at one of the most well-know design agencies in the world.

Show notes and interview transcription: https://logogeek.uk/podcast/emily-oberman

This episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).

A Niche Design Business Branding Podcasts - An interview with Mark Des Cotes Sep 20, 2020

Mark Des Cotes is a well known podcaster in the design industry, being the host of The Resourceful Designer Podcast.

After several years of attending podcasting events to learn more about the craft, as a way to attract potential clients from the events he created a new brand for himself, where he was positioned as the go-to designer for any podcast design requirements. And so the niche design service, Podcast Branding was born.

In this episode we discover how Mark founded Podcast Branding along side his main design practice, how and why he treats the service as a product and how he targets potential clients too.

We also discuss the value of creating a niche design business, with actionable advice to help and inspire you to do the same.

Show notes and episode transcription: https://logogeek.uk/podcast/niche-branding-podcasts

This episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).

On Target to Design Badge Logos - An interview with Allan Peters Sep 13, 2020

Allen Peters has a fascination for handcrafted antique design. This has inspired him to focus almost entirely on the niche style of vintage badge logo design through his own design studio, Peters Design Company.

Throughout his career Allans done just about every kind of design job. He’s worked for large and small design agencies, he's worked in-house at Target, and as an independant designer. Through these positions he's been able to learn from others to master the business of design, whilst working with brands such as Nike, Amazon and Patagonia.

In this podcast Ian interviews Allen to discover the benefits of working at different types of design positions. We learn what it was like to work within the in-house design team at Target. We also take a deep dive into the process behind designing badge logos, and end discussing Allens love for badge hunting and how you can do the same.

Show notes and episode transcription: https://logogeek.uk/podcast/badge-logos-allan-peters

Resources mentioned:

Badge Hunting - A talk from Allan Peters.
Design process & presentation examples from Allan Peters (PDF).

This episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).

Motivation to Escape the Rut with Sophia Ahamed Sep 06, 2020

At some point in your career you might get stuck in a rut. Stuck in a pattern doing the same thing day in, day out, without making any progress. But because change is hard, it’s easy to become comfortably unhappy, and let the days pass.

This is what happened to Sophia Ahmed. She was in a dead-end job, and at a low point in her life. But after dramatic personal life events she was pushed to reflect on her life, and so made the necessary changes to get out of that rut, and make a change for the better.

In this interview we discover how Sophia started Monograph&Co, her own design agency where she works with talented partners to provide the best possible design service. We also uncover how she left a dead-end job to start her own thing, the motivation needed to get out of a rut, then end the discussion talking through her process for designing a brand identity.

Sponsored by Webflow, A visual way to build the web.

Stylescapes™: Learn how to make more money doing what you love with fewer client revisions.

Show notes and episode transcription: https://logogeek.uk/podcast/escape-the-rut

Growing as a Freelance Designer - An interview with Jay Clouse Aug 30, 2020

The dream for many designers is to work exclusively on logo design. But most design jobs sadly require you to work on many different types of design projects. So if you want to work exclusively on logo design, you need to work as a freelance graphic designer, and build your own business.

Freelancing can be tough, so to help you grow and flourish as a freelance graphic designer Ian's joined by Jay Clouse, the founder of Freelancing School, where he helps creatives thrive as business owners. Jay also hosts the Creative Elements, a podcast where he talks to high-profile creators about the nitty gritty of building their creative career.

We discuss a wide range of topics to help you succeed as a freelance designer. This includes common mistakes freelancers make, the importance of systems, networking and relationship building, CRMs and managing your finances.

For show notes and episode transcription: https://logogeek.uk/podcast/freelance-designer-jay-clouse

Books and resources mentioned:

The E-Myth Revisited - Buy on Amazon UK | Amazon US

Creative Elements Podcast

Freelancing School Course Bundle‍

Marketing for Freelancers Course

Selling for Freelancers Course

Logo Package Express

Preserving Standards Manuals with Jesse Reed Aug 23, 2020

Back in 2012, in the basement of the New York Pentagram office, Jesse Reed, along with his colleague Hamish Smyth, unexpectedly came across a piece of design history - the original New York City Transit Authority graphic standards manual, a modernist masterpiece designed by Massimo Vignelli and Bob Noorda.

This was the moment that lead to the pair founding Standards Manual, an independent publisher focused on archiving and preserving artefacts of design history to make them available for future generations.

In this episode, Ian interviews Jesse Reed to learn more about the origins of Standards Manual, lessons learned from preserving the historical documents, as well as behind the scenes lessons learned working with design legend, Michael Beirut. We also discover how Jesse co-founded the Brooklyn-based design office, Order.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/standards-manuals

Book & Resources Mentioned

New York City Transit Authority Graphics Standards Manual - Buy on Amazon UK | Amazon US
Environmental Protection Agency Graphic Standards System - Buy on Amazon UK | Amazon US
NASA Graphics Standards Manual - Buy on Amazon UK | Amazon US
The Worm - Available for Pre-order
Parks - Buy on Amazon UK | Amazon US
Identity: Chermayeff & Geismar & Haviv - Buy on Amazon UK | Amazon US
Unit Editions Manuals 1 and Manuals 2.
Logo Package Express 2.0.

Designing a Monogram - An interview with Hope Meng Aug 15, 2020

Some of the most famous logo designs in the world feature a monogram, including General Electric, Louis Vuitton and Hewlett-Packard. But how do you approach designing a monogram? In this weeks episode Ian's joined by Hope Meng to find out.

Hope is a brand designer and lettering artist from San Francisco, CA. In November 2015 she started Monogram Project, a personal challenge to draw every letter combination from AA to ZZ. In this episode we learn more about the project and the lessons learned to help you design monograms for yourself. We also discuss TEXT/TILE project, as well as productivity tips and tools to allow time for personal projects.

For show notes and an interview transcription visit: https://logogeek.uk/podcast/designing-a-monogram

Resources mentioned include:

Monogram Project
Letterform Archive
OH no Type Co - Website | Instagram
TEXT/TILE Studios on Instagram
Headspace: Meditation and Sleep Made Simple
Logo Package Express
Perfect Proposal Futur Template

Moving from Designer to Full Time Brand Consultant with Matt Davies Aug 02, 2020

When you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.

For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how can you make the transition from designer to full time brand consultant?

On this weeks podcast we learn how Matt Davies did it. Matt started out as a designer, built an agency and managed a team before becoming a full-time independant brand consultant. Ian interviews Matt to discover his journey, why he made the transition, how he works with clients, and how becoming a brand consultant has allowed him to earn a higher income too.

Matt Davies is a brand & culture strategy consultant, UK top 50 advisor, speaker, co-host of JUSTBranding and the author of 'Storyategy', a book designed to help business owners unlock the power of their brand with a story based branding strategy.

This episode is sponsored by Wireframe, a podcast from Adobe XD.

Show notes and full episode transcription can be found here: https://logogeek.uk/podcast/designer-to-brand-consultant

Books & Resources Mentioned

JUSTBranding Podcast
Storyategy: Unlock the Power of Your Brand with a Story Based Branding Strategy - Buy on Amazon US | Amazon UK
Million Dollar Consulting: The Professional's Guide to Growing a Practice - Buy on Amazon US | Amazon UK
Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Buy on Amazon US | Amazon UK
Zag: The #1 Strategy of High-Performance Brands - Buy on Amazon US | Amazon UK
Brand Flip: Why customers now run companies and how to profit from it - Buy on Amazon US | Amazon UK
Scramble: How agile strategy can build epic brands in record time - Buy on Amazon US | Amazon UK
Freelance with Janda Training Course

How To Get Logo Design Clients - Tom Ross & Michael Janda Jul 26, 2020

You know how to design logos and brand identities, but to turn that skill into a sustainable freelance design business, you need find people who will pay for those services... you need clients.

On this weeks podcast, Ian interviews BizBuds, Tom Ross and Michael Janda to discover how you can get your first client, establishing a niche as a designer and building a reputation to attract logo design clients ongoing.

Resources mentioned:

Biz Buds Podcast

Freelance with Janda: A suite of comprehensive courses.

Design Cuts: Save 50-99% on quality design resources.

The Ultimate Guide to Niching by Tom Ross.

Show notes & interviews transcription can be found here: https://logogeek.uk/podcast/how-to-get-clients

Creating a Personalised Design Process with Evelyn Powers Jul 19, 2020

If you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Design Powers, where she focuses on branding, web design and print for small service based businesses.

Evelyn's primary offering is website design. A service that can often be shrouded in complex terminology. But she's made it feel easy, and effortless for her clients. Her website messaging is very clear, and the process easy to understand... nothing technical, just clear and simple steps for success.

But it doesn't end there. Her process is personalised to her, with each step having a unique name based on her surname 'Power'. She's not offering strategy sessions like everyone else, she "provides clarity with the Power Plan"... she doesn't just build a website, she "gets legit with the Power Launch". This allows Evelyn to stand out from the crowd.

In this episode we discuss Evelyn's personalised design process, and how she pivoted from traditional print based designer to focus on web design.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/personalised-design-process

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Here's a few useful resources for logo designers:

Ensure Colour Consistency in Branding with Nick Bazarian Jul 12, 2020

When designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected look as consistent as possible in all instances, from digital devices through to printed collateral.

But how can you be sure the colours you see on your monitor are accurate? How can you ensure they will print the same? What can you do to ensure colour consistency as much as possibly across a brand identity?

To answer these questions, and to discover how Pantone can help, Ian Paget interviews Nick Bazarian, the Senior Product Manager at Pantone.

Resources mentioned:

Logo Design: From Concept to Presentation

Pantone Colour Bridge Books - Buy on Amazon UK | Amazon US

Pantone Extended Gamut Book - Buy on Amazon UK | Amazon US

i1Studio Designer Edition - Buy on Amazon UK | Amazon US

Pantone Colour Finder Tool

Pantone Connect for Adobe

PantoneLIVE

Spectrophotometers from X-Rite

SpectraLight from X-Rite

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/colour-consistency

Designing Logos for Celebrities - Ibby Tarafdar Jul 05, 2020

Ibby Tarafdar is a young designer from Cardiff, UK. Two days a week he’s working at Starbucks as a Barista, but the rest of the time he’s travelling the world, hanging out with and designing logos for famous celebrities, including world champion boxers such as Gervonta ‘Tank’ Davies, famous golfers such as Andrew ‘Beef’ Johnston and even Jay-Z.

After seeing him featured in a BBC documentary, Ian reached out to Ibby to discover how it all started. We learn how he got the opportunity to design logos for celebrities, why he still works at Starbucks, racism and the lack of people of colour in the design industry, and a discussion around Ibbys logo design process.

Show notes can be found here: https://logogeek.uk/podcast/ibby-tarafdar

This episode is supported with sales from Freelance with Janda, a suite of comprehensive courses to help creative entrepreneurs maximise success.

An Interview with Steff Geissbühler, Designer of the NBC Logo Jun 28, 2020

Steff Geissbühler was Partner and Principal at Chermayeff & Geismar for 30 years where he designed some of the worlds most memorable logos and identities.

In this interview we go back through significant times in the designers life, including how he became a professor early in his career, how he was hired by Ivan Chermayeff and Tom Geismar, and how he eventually went on to develop C&G Partners before founding his own design practice, Geissbühler:Design.

At C&G, Steff designed iconic logos including NBC and Time Warner Cable. We discover the process that went into designing the logos, and unravel what happened behind the scenes at one of the world most famous design agencies.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/steff-geissbuhler

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

The UX Design Process with Miriam Isaac Jun 21, 2020

In this weeks podcast Ian interviews Miriam Isaac, a user experience designer to uncover the process behind the design of digital products. We learn her approach to research, discover her process for wire-framing, prototyping, the UX tools used and more!

Show notes: https://logogeek.uk/podcast/ux-design-process

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

A Masterclass in Logo Design Theory - with Michael Shumate Jun 14, 2020

Michael Shumate taught Graphic Design for twenty five years. In his second week of teaching, he told a student that the logo concept he was working on would not make a professional identity design. The student asked, “Why?” But Micheal couldn't provide an adequate answer, but was certain some principle was being violated.

He set out on a quest to discover the underlying principles of logo design. It's been a twenty-five year quest that lead Michael to look deeply at identity design and to seek for those constant, unchanging principles. Fads in art and design come and go. But principles don’t. Principles are enduring; they stand the test of time.

In this weeks episode Ian interviews Michael to discover what these principles are. We discover the 7 deadly sins of logo design, an effective approach to brainstorm ideas and more. We also discuss Michaels book 'Logo Design Theory', which is now on its second edition.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/logo-design-theory

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Customer & UX Research in Branding - An interview with Michele Ronsen Jun 07, 2020

How can you properly understand the audience you plan to target? How can you make sure the logo designs you create will attract the right person? How can you know if the identity you create will actually perform? The only way to know for sure is to use customer and UX research.

To learn more, Ian interviews Michele Ronsen, the founder of Curiosity Tank, an agency who specialises in design and user research.

In this episode we take a deep dive into User Research, to understand how it can be applied throughout the entire stretch of a brand identity design project from start to finish. From the customer research you can carry out prior to starting a project, right through to testing a logo design with the desired audience.

Michele is an executive with more than twenty years of experience in academia, start-ups, and the Fortune 500s, and she's worked with clients including Slack, Xero, Microsoft, Facebook, PayPal and many more!

Show notes with episode transcription can be found here: https://logogeek.uk/podcast/customer-research-in-branding

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Don't Let Fear Run Your Design Career - with James Victore May 31, 2020

Fear can hold you back. It can keep you in a position of safety, limiting your career potential. That's what happened to show host, Ian Paget. Despite building a successful business, he stayed in comfortable 'safe' 9-5 job for years. It wasn't until recently that he took the leap of faith to make Logo Geek his full time venture. Big change is scary, but necessary for progress and a fulfilling career.

If you're in a similar situation to Ian, hopefully this weeks interview will motivate you to make the changes you need to reach your full potential. Ian interviews James Victore, a renowned artist, designer, motivational speaker, and the author of the book “Feck Perfuction”. We discuss fear, but also also dive into how James found his purpose, how he finds inspiration for his work, building self respect and confidence, and his approach to teaching and coaching.

Show notes and episode transcription: https://logogeek.uk/podcast/dont-let-fear-run-design-career

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Using Semiotics in Logo Design with Dr Rachel Lawes May 24, 2020

The world around us, and the culture we live in has a massive impact on all of us unconsciously. The study of Semiotics can allow us to understand this by looking at how meaning is created and communicated, which is knowledge we can use to design more effective logos and brand identities.

The origins of Semiotics lie in the academic study of how signs and symbols (visual and linguistic) create meaning. But now, it’s become a methodology for researching and analysing consumer behaviour and brand communications.

On this weeks podcast Ian interviews consumer psychologist, Dr Rachel Lawes to learn more about Semiotics, and how it can be used when developing a logo and brand identity.

Rachel is the author of Using Semiotics in Marketing, and is recognised as one of the original founders of commercial semiotics. She has supplied brand strategy and consumer insight to major brands in 20 countries, including Unilever, P&G, Kraft, Tesco, The Discovery Channel and many more.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/semiotics-in-logo-design/

Resources Mentioned

Rachel Lawes Website, LinkedIn, Twitter.
Using Semiotics in Marketing. Buy on Amazon UK | Amazon US
Readalong webinar series with Ray Poynter & Rachel Lawes. (April-July 2020)

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Creating Your Own Opportunities - An interview with Meg Lewis May 17, 2020

If you want to be successful, you can’t just sit around and hope that opportunities will come your way. You need to work to attract them.

As an example, if you want to work on a specific style of work, or in a different speciality such as pattern design, you’re much more likely to attract that type of work if people can see your capabilities. It’s those who take action, and create the work they want to attract that become successful.

Meg Lewis is a great example of someone who takes action. She works hard to attract her own opportunities, which we discuss on this weeks podcast. We also discover how Meg found the confidence to be herself, and how she created a unique personal brand, mixing design, comedy & performance to make the world a happier place.

Meg Lewis is host of Dribbble’s Overtime podcast, and founder of multiple businesses including her own agency, Ghostly Ferns, an international collective of designers and commercial artists, and Full Time You, a personal brand and career fulfilment platform featuring books, online classes, coaching, and free advice.

Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/creating-your-own-opportunities/

Resources Mentioned

Meg Lewis – Website, Twitter, Instagram
Dribble’s Overtime Podcast
Sit There & Do Nothing Podcast
Ghostly Ferns – A group of designers who collaborate.
Full Proof – A co-working space for designers.
Full Time You – A personal brand and career fulfilment destination created to help you shine!

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Logo Sketches Made By James - An interview with James Martin May 10, 2020

If you like to peek inside a designers sketchbook you need to be aware of Made By James. That’s the instagram account from graphic designer James Martin who’s feed is full of stunning logo design development work.

In this weeks episode Ian interviews James to find out how these sketches are created. We also dive into his logo design process, his approach with grids and the tools used. We also learn how he became a designer and how he founded his own design agency Baby Giant.

Resources Mentioned

Made by James: Instagram, YouTube.
Baby Giant: Website, Instagram, Facebook, Twitter
Identity: Chermayeff & Geismar & Haviv – Buy on Amazon UK | Amazon US

Show notes and episode transcription: https://logogeek.uk/podcast/sketches-made-by-james/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How to Register a Trademark - An Interview with Marcella Dominguez May 03, 2020

If you’re designing logos, you meed to be aware that we live in a world where business names and logos are registered, owned and legally protected by individuals and businesses.

Ignoring trademark law could mean you end up unintentionally designing a logo that breaches an already established trademark, and your client could get in some serious legal trouble. So the more you about the topic, the better.

To learn how to register a business name and logo, Ian interviews Marcella Dominguez, a trademark attorney from El Paso, Texas.

Show notes & episode transcription can be found here: https://logogeek.uk/podcast/register-a-trademark/

Resources Mentioned

Marcella Dominguez: Website | YouTube | Podcast
Trademark Electronic Search System (TESS)
Madrid – The International Trademark System

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How Can a Logo Cost $250,000? An interview with Philip VanDusen Apr 27, 2020

Designers know that creating the perfect logo can be a time consuming process. But even when you know what's involved, for most it's hard to comprehend how some logos can be priced in the millions. How can you justify charging so much money, just for a logo?

To discover the answer, on this weeks episode Ian interviews Philip VanDusen who's worked with a host of the Fortune 100 companies, with logos in excess of $250,000. We learn what's involved with projects of this scale, how to accurately price a logo project, user research, testing and more.

Philip VanDusen, is a creative entrepreneur and owner of Verhaal Brand Design, a branding agency based in New Jersey, USA. In his career Philip has lead creative teams, serving as VP of Design for PepsiCo and Old Navy and Executive Creative Director at the iconic branding firm Landor Associates.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/how-can-a-logo-cost-250000/

Resources Mentioned

Verhaul Brand Design
Philip VanDusen on YouTube, Linkedin, Twitter
Brand Design Masters
Brand Design Masters Podcast

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Can You Design the Worst Logo? - An interview with Helen Rice & Colin Pinegar Apr 20, 2020

We all know what a bad logo looks like, but could you design the worst logo?

The team from the design Agency Fuzzco have created a contest encouraging you to undertake that challenge, with the chance for your worst work to be judged by some big name designers including Michael Bierut, Jessica Hische and Armin Vit.

To learn more about the project Ian interviews Helen Rice and Colin Pinegar from Fuzzco, a Creative Agency in Charleston, Seattle and New York.

Show notes and episode transcription: https://logogeek.uk/podcast/what-makes-a-bad-logo/

Resources Mentioned

How Low Can Your Logo
Fuzzco: Website | Instagram | Twitter | Facebook | Pinterest | Dribbble
8 characteristics of a successful logo.
Pretend Store

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Creating Stylescapes & Proposals - An interview with Ben Burns Apr 12, 2020

Have you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients visions do not align. But how to you work this out?

One fantastic solution, devised by the team at Blind, has been to create a Stylescape™, an enhanced mood board that expresses and steers the visual language for a branding project, providing much needed clarity before proceeding with any design work.

In this episode Ian interviews Ben Burns to discover what a Stylescape is, how to create one, and how present them to clients. We also discuss how to prepare the perfect proposal, to help convert prospects to customers.

Ben is Chief Operating Officer of The Futur, as well as Digital Creative Director at the branding agency, Blind.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/ben-burns/

Resources Mentioned

Ben Burns: Website | Dribbble | YouTube | Instagram | Behance
The Futur: Website | YouTube
Build a Brand YouTube Series
Stylescapes™: Your design projects can be more profitable. Learn how to make more money doing what you love with fewer client revisions.
The Perfect Proposal: Everything you need to craft effective proposals that win jobs and close leads.
Core: Define, align, and design with confidence. Run effective discovery sessions to land on the same vision as your clients.
The Win Without Pitching Manifesto – Buy on Amazon UK | Amazon US

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Becoming a Premier League Designer - An interview with Mark Hirons Apr 05, 2020

With a love of football, Mark Hirons dreamed to one day work as a graphic designer for an international football club. This year, at the age of only 22, his dream has come true, becoming an in-house designer for a Premier League football club.

But how did Mark make this happen? On this weeks podcast Ian interviews Mark to discuss the events that lead up to this moment, with actionable advice for anyone also wanting to make their dreams come true.

Mark is also host of the Creative Waffle Podcast, where he’s interviewed some of the biggest names in the design industry, including Draplin, Sagmeister and Paula Scher.

Show notes and interview transcription: https://logogeek.uk/podcast/premier-league-designer/

Resources Mentioned

Mark Hirons on YouTube, Instagram and Twitter.
Hirons Creative
Creative Waffle Podcast

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Be An Expert, Not An Order Taker - An interview with Colleen Gratzer Mar 29, 2020

When you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you move away from that?

On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution.

In this episode we also discuss Brand Style Guidelines, to understand why you should provide one to your clients, what details should be included, and how to put one together.

Colleen Gratzer is the face behind Design Domination, a podcast and community for aspiring graphic designers. She also runs her own design practice, Gratzer Graphics, which she started back in 2003, so all advice she offers is very current, genuine and helpful.

Resources Mentioned

Brand Style Guide Template
Creative Boost
Design Domination – Podcast & Facebook Community
Designing Brand Identity – Buy on Amazon UK | Amazon US

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

8 Characteristics of Successful Logos Mar 21, 2020

When designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share.

https://logogeek.uk/logo-design/8-traits-successful-logos/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

What it takes to be a Brand Strategist - An interview with Stephen Houraghan Mar 15, 2020

Brand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to master. So what does it really take to become a brand strategist? How can you learn everything you need to develop brands from the ground up? How do you conduct a strategy session, and what do you provide as a deliverable?

On this weeks episode, Ian interviews Stephen Houraghan to answer these questions. Stephen is the founder of Brand Master Academy, a training course developed to help you build strategic brands, grow your expert profile and command premium fees.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brand-strategist/

Resources Mentioned

Brand Master Academy Training Course
Stephen Houraghan on Facebook and Linkedin
Marty Neumeier’s Level C
Core from The Futur

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How to Scale Your Design Business - An interview with Greg Hickman Mar 08, 2020

Most designers work 1-on-1 with clients on custom projects based on their requirements. This means every new project is like starting from scratch… new proposals, contracts, emails and design work – most of which can never be used again since it’s tailored to that one client.

For most that approach is fine, but if you want to build a business that’s both profitable and scalable, there’s a better way. To grow your design business, you need to implement productised services using predictable systems. But how do you do that? On this weeks episode, Ian interviews Greg Hickman to find out.

Greg Hickman is the founder of AltAgency, a business helping agency owners, freelancers and service providers grow and scale their business without working nights and weekends.

View the show notes and episode transcription here: https://logogeek.uk/podcast/scale-design-business/

Books & Resources Mentioned

AltAgency
Free Training Course: How I Scaled My Agency By Doing Less With Productised Services & Predictable Systems
Build to Sell – Buy on Amazon UK | Amazon US
The E-Myth Revisited – Buy on Amazon UK | Amazon US

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Pivoting from Brand Designer to Visual Storyteller - An interview with Laura Evans Mar 01, 2020

As designers we learn a wide range of skills and tools to effectively carry out our roles. Many of us pursue a career in branding, but the landscape is becoming increasingly competitive, so how can you stand out from the competition?

On this weeks podcast Ian interviews Laura Evans, who has transitioned from working as a generalist brand identity designer, to carving out a niche for herself to become a visual storyteller. This combines her design and illustration skills with her ability to communicate complex stories more effectively. Laura is now able to do something she loves, that makes an impact, whilst allowing her to stand out in a crowded market place.

Laura Evans is the founder of Nifty Fox Creative, who uses the power of pictures to help her clients more effectively communicate and engage with their audience, motivate internal teams and drive change in a visual world.

Show notes and transcription of the episode can be found here: https://logogeek.uk/podcast/visual-storyteller-laura-evans/

Resources Mentioned

Nifty Fox Creative
Laura Evans on Behance, Dribbble, Instagram, Twitter and LinkedIn.

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How Brands Shift to Stay Relevant - An interview with Allen Adamson Feb 23, 2020

Brands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world.

But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find out.

Allen is the author of the new book Shift Ahead, and co-founder and managing partner of brand strategy firm Metaforce. Prior to this Allen was Chairman of Landor Associates, a global branding firm, and he also worked in senior management positions at Ogilvy & Mather and DMB&B.

View the show notes and transcription here: https://logogeek.uk/how-brands-shift/

Books & Resources Mentioned

Allen Adamson on Linkedin | Twitter | Instagram | YouTube
Metaforce
Shift Ahead: How the best companies stay relevant in a fast-changing world – Buy on Amazon UK | Amazon US

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Being a More Confident Designer - An interview with Col Gray Feb 16, 2020

What does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence.

In this weeks episode Ian interviews Col Gray, the founder of Dundee based graphic design studio Pixels Ink to discuss how confidence has played a pivotal role in developing his personal brand, and taking his design business to the next level.

Show notes and interview transcription: https://logogeek.uk/podcast/confident-designer-col-gray/

Books & Resources Mentioned

Pixels Ink
Col Gray on YouTube, Facebook, Twitter, LinkedIn
Scramble: How agile strategy can build epic brands in record time – Buy on Amazon US | Amazon UK
This is Marketing: You Can’t Be Seen Until You Learn To See – Buy on Amazon US | Amazon UK

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Calligraphy, Lettering & Growing with Instagram - An interview with Ian Barnard Feb 09, 2020

Ian Barnard, started his career as a generalist graphic designer. But after learning calligraphy for fun, and documenting his progress on Instagram, he attracted big name clients allowing him to specialise as a hand lettering artist. The growth and success of his Instagram feed has also allowed him to develop digital products, courses and more to generate a passive income too, meaning he no longer needs to work with clients.

In this episode we discover how Ian got into calligraphy and hand lettering, the books he used to reference and self critique his lettering work. We also discuss how he used Instragram to grow his business, as well as tips and advice for posting on the platform to attract opportunities.

Books & Resources Mentioned

Ian Barnard – Website | Instagram | YouTube | Facebook | Twitter
Ian Barnard Products on Design Cuts
Ian Barnard SkillShare Course: Level-Up Your Script Lettering
Calligraphy for Dummies – Buy on Amazon UK | Amazon US
Mastering Copperplate Calligraphy – Buy on Amazon UK | Amazon US

For show notes, and a full transcription of the interview head to: https://logogeek.uk/podcast/ian-barnard/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Designing Logos for Music & More - An interview with Paul Nicholson Feb 02, 2020

Paul Nicholson designed the logo for one of the most celebrated and influential electronic artists, Aphex Twin, as well as a host of other musicians. But how has he been able to translate music into simple graphical forms? What does his design process look like?

In this episode Ian interviews Paul to discover how he works with clients, his approach to experimental idea generation, and how he ultimately ends with mathematically precise, flawless artwork.

Paul Nicholson is a London-based creative designer known for his inventive, bold graphics within the music, art and fashion industries.

Vide the show notes and episode transcription here: https://logogeek.uk/podcast/paul-nicholson/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How to Ask for Logo Design Feedback Jan 26, 2020

As a designer you’ll need to ask for feedback on your work at some point. That could be a client who you’re hoping to approve the logo you’ve designed for them, or you could simply be asking a friend, colleague or a community of designers for their thoughts on your work.

But how can you avoid getting subjective, unhelpful feedback? In this weeks episode, Ian Paget shares his advice for presenting your work, and asking for feedback in order to get clear, focussed, objective feedback that will improve your design work.

View the show notes & transcription for this episode

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

A Life of Logos & Design - An Interview with Gerard Huerta Jan 19, 2020

Gerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie Nelson, Bob Dylan and many, many more.

He then went on to work for himself, where he’s designed the lettering for AC/DC’s High Voltage, and logos for Swiss Army Brands, HBO, Calvin Klein’s Eternity, Pepsi, People, Adweek… the list goes on and on (see more here). On top of this he’s also worked on magazine covers, movie posters, watch dials, fonts and more.

In this episode Ian Paget interviews Gerard Huerta to learn from his experience by discovering his design process when at CBS (which was pre-computers), his approach today, how he’s been able to work with big brands through his career, and more inspiring insights and advice.

Show notes and full transcription can be found here: https://logogeek.uk/podcast/gerard-huerta/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Getting your first design job - An interview with Ram Castillo Jan 12, 2020

When you’re a new graduate or newly self-taught designer, searching for your first job in the design industry can be tough. Applying for job after job with no immediate success can leave you feeling low, and wondering if you’ll ever make it in the industry.

But you’re not alone, and this weeks episode is designed to give you some much needed motivation. Ian Paget interviews Ram Castillo who shares some honest truths about the industry and advice for getting your first design job. We also discuss the most effective approach for finding and reaching out to mentors who can help you reach your professional goals.

Ram Castillo is an award winning Design Director based in Sydney Australia, and is best known for his podcast and blog, Giant Thinkers, where he shares expert advice for emerging designers to be employed.

Books & Resources Mentioned

Ram Castillio on Instagram, Facebook, Twitter, LinkedIn.
GiantThinkers.com – Expert advice for emerging designers to be employed
How to Get a Job as a Designer, Guaranteed – Amazon UK | Amazon US
How to Get a Mentor as a Designer, Guaranteed – Amazon UK | Amazon US

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/first-design-job/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Developing a Belief System for Brands - An interview with Patrick Hanlon Jan 05, 2020

According to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies should work to develop belief systems. But how can they do that?

In this episode Ian Paget interviews Patrick Hanlon, author of Primal Branding, and founder of the agency of the same name to discover the 7 key components that help to create, drive and sustain a belief system.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brands-belief-system/

Books & Resources Mentioned

Patrick Hanlon – Website | Facebook | Twitter
Book: Primal Branding – Buy on Amazon US | Amazon UK
Talk: Patrick Hanlon Primal Branding TEDxElPaso Talk

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Logo Geeks 2019 Summary + Plans for 2020 Dec 30, 2019

In this episode Ian takes a look back at 2019, shares his plans for 2020 and provides advice for planning for the new year and beyond.

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Creating a Colour Palette - An interview with Greg Gunn Dec 23, 2019

How do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in?

In this weeks podcast Ian interviews Greg Gunn to answer these questions, and to discover more about his new training course, Colour for Creatives. Greg is a Los Angeles based Illustrator and Animator working as Creative Director for Blind, a brand strategy design consultancy.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/creating-colour-palette/

Colour Books & Resources Mentioned

Greg Gunn’s Website, Facebook, Twitter, Instagram, Behance.
Colour for Creatives Training Course
Coolers.co – The super fast colour schemes generator
Adobe Color – A colour palette generator
Book: Designer’s Dictionary of Color – Buy on Amazon UK | Amazon US
Book: Interaction of Color – Buy on Amazon UK | Amazon US
Book: The Secret Lives of Color – Buy on Amazon UK | Amazon US
Book: Color Works – Buy on Amazon UK | Amazon US

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Starting a Design Side Hustle - An interview with Scotty Russell Dec 15, 2019

If you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the money. But how do you make time around a full time job? and how do you reach your goals?

In this weeks episode Ian speaks to Scotty Russell, the founder of Perspective Collective, a business he built and run on the side of a full time job. We discover how he built his own personal brand, how he makes time with a family, goal setting and more.

Through Perspective Collective Scotty helps creatives find their gift, establish a side hustle and win the battle against their inner critic with a podcast, community and coaching.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/scotty-russell/

Books & Resources Mentioned

Perspective Collective Website | Podcast
Side Hustler’s War Chest
Side Hustler’s Coaching Program
Doyald Youngs books:
- Logotypes & Letterforms – Buy on Amazon UK | Amazon US
- Fonts & Logos – Buy on Amazon UK | Amazon US
- Dangerous Curves – Buy on Amazon UK | Amazon US
The One Thing – Buy on Amazon UK | Amazon US
Creative South
Wunderlist – A handy to-do list app

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Enneagram Personality Types in Branding - An interview with Shay Bocks Dec 09, 2019

When working on identity design it’s important to know who you’re targeting so that you can create a solution that attracts the desired audience. But exactly how to approach this can often be subjective, but what if there was a more strategic way?

Enneagram Personalities is one fascinating approach. 9 personality types which are represented by the points of a geometric figure known as an enneagram, that can be used to explain how each type interacts with the world. To learn more Ian interviews brand stylist Shay Bocks, an expert on the topic.

In this episode we also discuss the benefits of productising your business, and the approach Shay took to sell her WordPress theme business.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/enneagram-personality-types/

Books & Resources Mentioned

What is the Enneagram?
Shay Bocks Website | Instagram | Facebook | Dribbble
The Complete Enneagram by Beatrice Chestnut – Buy on Amazon US | Amazon UK
The 9 Types of Leaders by Beatrice Chestnut – Buy on Amazon US | Amazon UK
The Path Between Us by Suzanne Stabile – Buy on Amazon US | Amazon UK
The E-Myth Revisited – Buy on Amazon US | Amazon UK

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Creating a Brand New Name - An interview with Jeremy Miller Nov 30, 2019

As a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just don’t properly represent the brand. You’ll likely want to help them improve, but where do you start? What does an expert brand naming service look like?

In this episode Ian interviews Jeremy Miller to find out. Jeremy is the author of the new book Brand New Name, and the founder of Sticky Branding who help business’ grow a remarkable brands.

Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/creating-a-brand-name/

Books & Resources Mentioned

Sticky Branding – Website | Instagram | Twitter | LinkedIn Group | Facebook
Brand New Name – Buy on Amazon US | Amazon UK
Sticky Branding – Buy on Amazon US | Amazon UK
4 Disciplines of Execution – Buy on Amazon US | Amazon UK
Lords of Strategy – Buy on Amazon US | Amazon UK
Playing to Win – Buy on Amazon US | Amazon UK
Any book written by David Aaker – Buy on Amazon US | Amazon UK
iWantMyName – To check domain availability.
KnowEm – To check brand name availability on over 575 popular social media networks.

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How to Design & Sell Fonts - An interview with Adam Ladd Nov 25, 2019

Typography is a fundamental part of logo design, but what does it take to design a font from scratch? What software do you use? How do you sell and licence the font once complete, where can you seek advice when you get stuck? In this weeks episode Ian Paget interviews type designer Adam Ladd to answer these questions and more.

Adam Ladd is a type designer and graphic designer based in Cincinnati, Ohio with experience in fonts, branding, and art direction. He worked as art director and designer for HOW and PRINT magazines before building his own full-time, independent font foundry.

Show notes and full transcription can be found here: https://logogeek.uk/podcast/design-a-font/

Resources & Books Mentioned

Adam Ladd Type Design Portfolio
Adam Ladd on Twitter, Linkedin, Dribbble and YouTube
Font Software: Glyphs App, Fontlab, Robofont
Font Forums: TypeDrawers Forum, Glyphs App Forum, Fontlab Forum
Book: Type Tricks by Sofie Beier – Buy on Amazon UK | Amazon US
Book: Designing Type by Karen Cheng – Buy on Amazon UK | Amazon US

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Design Successful Logos with Research - An interview with Jenn & Ken Visocky O'Grady Nov 18, 2019

If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research part of your design process. The information you gather will ensure you have a thorough understanding of the problem you need to solve, so design decisions can be made with intent. Not only will your designs perform well but you’ll also get faster approvals and a greater level of trust from your clients too.

To discuss the value of research and the methods used Ian Paget interviews Jenn and Ken Viscoky O’Grady, the authors of the book A Designers Research Manual. Jenn is a Professor at Cleveland State University, and Ken is Professor and Graduate Coordinator at Kent State University.

The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! Sign up for a free 30 day trial here.

Books & Resources Mentioned

A Designers Research Manual – Buy on Amazon UK | Amazon US
Jenn & Kens website www.visockyogrady.com
The list of books Ken recommends to his grad students:
- The Strategic Designer by David Holston – Buy on Amazon UK | Amazon US
- 101 Design Methods: A Structured Approach for Driving Innovation in Your Organisation by Vijay Kumar – Buy on Amazon UK | Amazon US
- Mental Models: Aligning Design Strategy with Human Behaviour by Indi Young – Buy on Amazon UK | Amazon US
- Card Sorting: Designing Usable Categories by Donna Spencer – Buy on Amazon UK | Amazon US
- Universal Methods of Design:100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bruce Hanington, Bella Martin – Buy on Amazon UK | Amazon US
- Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author) – Buy on Amazon UK | Amazon US

Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/design-research/

Skills they don’t teach in design school - An interview with Michael Janda Nov 13, 2019

As a designer you’ll put your heart and soul into your portfolio… and if your portfolio is the best in the world, you’ll get clients, right? Sadly your design work alone won’t lead to success. To be a successful graphic designer you’ll also need to develop interpersonal skills to get your dream job, or to attract and work with clients of your own.

In this episode, Michael Janda, the author of Burn Your Portfolio shares the skills you need to develop beyond design. We also discuss how to calculate the cost of a logo, and his approach for using Instagram to position himself as a thought leader.

Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies, working with some of the greatest brands in the world, including Disney, Google, HBO, Google, Fox and many more.

The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! Sign up for a free 30 day trial here.

Books & Resources Mentioned

Michael Janda Website
Michael Janda on Instagram, Twitter, Facebook, LinkedIn and YouTube.
Price Creative Work With Confidence – Futur Interview
Burn Your Portfolio: Stuff They Don’t Teach You in Design School, But Should – Buy on Amazon UK | Amazon US
Psychology of Graphic Design Pricing – Buy on Amazon UK | Amazon US
How To Win Friends and Influence People by Dale Carnegie – Buy on Amazon UK | Amazon US

Creating a Logo Archive - An interview with Richard Baird Oct 20, 2019

LogoArchive is an online gallery and series of collectable monthly ‘zines’ focused on researching and restoring mid-century logo design, featuring work by design studios such as mucho, Pentagram and Anagrama. This is one of the self-initiated projects founded and run by Richard Baird, a British freelance designer and writer.

In this episode we discover how Richard started his career, why he focuses 50% of his time writing, and have an in-depth discussion about Logo Archive.

Books & Resources Mentioned

Richard Baird Website
Logo Archive Website | Instagram | Online Store
BP&O – Brand identity and packaging design opinion
Logo Modernism on Amazon UK | Amazon US
Fedrigoni Papers
Logo Package Express

View the full show notes & transcription here: https://logogeek.uk/podcast/richard-baird-logo-archive/

Process: A Visual Journey - An interview with Oct 05, 2019

When working on logo design a large bulk of the process is working through a visual journey. This is part of the process that’s rarely shared, and is often surrounded in mystery, but a new book published by Counter Print has worked to address this by highlighting the rarely shown sketching and process behind the making of marks and logotypes… Process: Visual Journeys in Graphic Design, created by Jonas Banker and Ida Wessel, the founders of the award winning Swedish design agency, BankerWessel.

In this interview we discuss the new book, but also learn how Jonas and Ida founded their agency as a couple, as well as their process for working with clients on a logo design project.

Books & Resources Mentioned

BankerWessel Website
BankerWessel on Instagram
Lance Wyman: The Visual Diaries
Designing thinking is bullshit
Process: Visual Journeys in Graphic Design

To view the full show notes, and interview transcription head here: https://logogeek.uk/podcast/process-banker-wessel/

Discussing Mental Health - An interview with Abi Lemon Sep 22, 2019

Mental health is a serious topic and all too common in the design industry, but due to fear most of us keep our problems private, and some never seek help.

To encourage people to open up, to talk about their problems and get the help they need, in this episode Ian interviews Abi Lemon to have an honest and open discussion about the challenges they’ve both faced with mental health, how they acknowledged they had a problem, how they sought out help, and how they’ve come through the other side with a positive outlook on life.

We also discuss toolkit ideas to focus on positivity, thoughts on imposter syndrome, how to work on personal development and a few book recommendations too.

Abi Lemon is the founder of Brand Pharmacy, focusing on adventurous outdoor brands.

Books & Resources Mentioned

Brand Pharmacy
Brand Pharmacy on Facebook, Twitter, Instagram, Linkedin
The 5 Minute Journal Book – Buy on Amazon UK and Amazon US
The 5 Minute Journal App
Radical Candor by Kim Scott – Buy on Amazon UK and Amazon US
Make Time by Jake Knapp and John Zeratsky – Buy on Amazon UK and Amazon US

Full show notes and interview transcription can be found here: https://logogeek.uk/podcast/mental-health/

Creating a Logo Package - An interview with Michael Bruny-Groth Sep 15, 2019

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile.

In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package Express, an illustrator plugin designed to speed up the process of preparing a logo package.

Resources & Books Mentioned

Logo Package Express
Designing Products People Love by Scott Hurff. Buy on Amazon UK | Amazon US
30×500 – A course to help you create predictable, repeatable sales.
Astute Graphics

View the show notes for this episode along with a full transcription here: https://logogeek.uk/podcast/creating-a-logo-package/

Networking to Get Clients & Referrals - An interview with Joana Galvao Sep 08, 2019

At the age of 22 Joana Galvão made the decision to leave her junior design position to start her own agency, Gif Design Studios. Within the first 10 months she made over $100K, and was able to fulfil her dream to work with ambitious and revolutionary entrepreneurs, such as Lewis Howes, Danielle LaPorte, and Selena Soo.

But how did she do it? In this interview Ian uncovers Joanas story to learn how she was able to grew her design agency through traditional face to face networking, referrals and speaking, and how you can do the same.

Resources & Events Mentioned

Joana Galvão Business Insider interview: “I made $100K within 10 months of quitting my job, and these are my 3 big takeaways for lasting success”
Joana Galvão website
Joana on Facebook and Instagram
Gif Design Studios
B-School
YouPreneur Summit
Traffic & Conversion Summit
Logo Package Express (use promocode logogeek to get 20% off)

To view show notes, and a full transcription of the interview head here.

Building a Million Dollar Agency from Zero - An interview with Mash Bonigala Sep 01, 2019

In 2012 when Google changed its algorithm, the company Logo Design Works went from having hundreds of enquiries a day, to almost zero. The founder Mash Bonigala hit rock bottom, and ultimately needed to let his team go. He made the decision to start again under the parent name of Spellbrand, which he built up to become a million dollar agency with offices in 5 countries around the world.

In this episode Ian Paget interviews Mash to learn how he built the business up from scratch, what the agencies sales funnels look like and how they use Facebook and Google Ads to pull in ongoing clients.

Resources Mentioned

Spellbrand Website
Spellbrand on Facebook, Twitter & Instagram
Bonigala.com
Mash on Facebook, Twitter, Instagram & Linkedin

For show notes, and episode transcription head here: https://logogeek.uk/podcast/mash-bonigala/

Creating a Niche Business - An interview with Sara Dunn Aug 26, 2019

How do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audience. In this interview, Ian speaks to Sara Dunn who’s done just that. She transitioned from a general web agency to building a niche business offering SEO services for Wedding planners.

In this interview we discover how she decided what niche to focus on, how she used content marketing to attract the right clients, and how she productised & systematised the business too.

Show notes can be found here: https://logogeek.uk/podcast/creating-niche-business/

Showing the Value of Design - An interview with Aarron Walter Aug 18, 2019

In order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interviews Aarron Walter to find out. In this interview we learn how designers can gain the respect of business owners, how to measure the success of a project, Aarrons approach to UX design, and how you can use emotion to create incredible user experiences.

Aarron Walter is VP of Design Education at InVision, host of The Design Better Podcast, founder of the UX practice at MailChimp, and author of a number of publications including the book, Designing for Emotion.

Books & Resources Mentioned

Aarron Walters website.
Design Better by InVision.
The Design Better Podcast.
Designing for Emotion – Amazon UK | Amazon US
Universal Principles of Design – Amazon UK | Amazon US
The User Experience Team of One – Amazon UK | Amazon US
Just Enough Research – Amazon UK | Amazon US
Typographie Web – Amazon UK | Amazon US
Emotional Design – Amazon UK | Amazon US
The Design of Everyday Things – Amazon UK | Amazon US
Responsive Web Design
A Book Apart Collection
Enterprise Design Sprints – Free eBook
usertesting.com
To keep learning and improving, use SkillShare and the courses from The Futur.

For show notes and episode transcription head here: https://logogeek.uk/podcast/aarron-walter/

A Brief History of Logo Design - An interview with Steven Heller Aug 11, 2019

The Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this episode Ian Paget interviews Steven to discuss the new book, which leads down a path to discover the origins of logo design.

Steven Heller is the author, co-author, and/or editor of over 100 books on design and popular culture. For 33 years of his career he was art director at the New York Times, and among many other successes, is a recipient of the AIGA Medal for Lifetime Achievement.

Books & Resources Mentioned

The Logo Design Idea Book – Amazon UK | Amazon US
The Graphic Design Idea Book – Amazon UK | Amazon US
The Typography Idea Book – Amazon UK | Amazon US
The Illustration Idea Book – Amazon UK | Amazon US
Paul Rand (a Biography) – Amazon UK | Amazon US
Paul Rand Inspiration and Process in Design – Amazon UK | Amazon US
The Swastika: The Earliest Known Symbol – Amazon UK | Amazon US
Stencil Type – Amazon UK | Amazon US
Teaching Graphic Design History – Amazon UK | Amazon US
Unit Editions Standards Manuals – Manuals 1 | Manuals 2
The Butler Box – Everything you need to level up and run your creative agency. Use promo code LogoGeek to get 25% off.

For full show notes, and an interview transcription head here: https://logogeek.uk/podcast/steven-heller/

Designing the Google Logo - An interview with Ruth Kedar Apr 22, 2019

In 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process.

In the weeks interview Ian Paget speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final solution was selected. We also dive into Ruths time at Stanford University and her fascination with playing cards too.

View the show notes, and a full transcription here: https://logogeek.uk/podcast/ruth-kedar/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Illustrator & Logo Designer Alexa Erkaeva Apr 14, 2019

In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character, which also come to life through effective use of animation.

In this interview we discuss how she first became a graphic designer despite not being able to attend university, what her logo design process looks like, how she animates her logo designs, how she gets clients, and how she’s able to connect meet other designers despite living in a part of the world where there are currently no design events.

Alexa is a graphic designer and illustrator based in Turkmenistan, in Central Asia.

Resources Mentioned

Logo Lounge interview with Alexa Erkaeva.
Alexa Erkaeva Portfolio Website.
Alexa Erkaeva On Behance | Dribbble | Instagram | Twitter.
Logo Design Love by David Airey.
Chris Spooner’s Texture Brushes.

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Scaling & Marketing Your Business - An interview with Tom Ross Apr 08, 2019

If you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting. In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show.

In this interview we also discuss how to prevent burnout, and how to market your business too.

Show notes for this episode can be found here: https://logogeek.uk/podcast/scaling-your-business/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Using the One Concept Approach - An interview with Melissa Yeager Mar 31, 2019

How many logos should you present to clients?

Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients.

Despite this, many well established designers don’t agree, and still present options. However, after hearing of the approach Melissa Yeager took the advice board, created her own version of the process, and now presents only the one logo to clients with great success. In this podcast Ian interview Melissa to learn how she’s been able to do this, taking a deep dive into her process to discover how its worked for her.

Melissa is a brand strategist and holistic identity designer for creative small businesses, based in Pennsylvania.

Resources Mentioned

The One Concept Approach: How a Professional Designs A Logo (bySean McCabe)
www.melissayeager.com
Melissas Blog
Melissa on Instagram | Twitter | Facebook | Dribbble | Pinterest
Illustrator Essentials Training Course

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Building a Strategy Led Design Agency - An interview with Sean Tambagahan Mar 24, 2019

Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. That’s where Brand strategy comes into play.

In this episode Ian Paget interviews Sean Tambagahan, the founder and CEO of Butler Branding – a strategy led design agency to learn how he built his business, what a brand strategy session looks like, how he grew his team and more.

Show notes and a full transcription can be found here: https://logogeek.uk/podcast/sean-tambagahan/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Becoming a hand lettering artist - An interview with Lauren Hom Mar 17, 2019

Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.

After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more!

Lauren Hom is Known for her bright colour palettes and playful letterforms, and has worked with companies including Starbucks, Google, YouTube and TIME Magazine. She’s also been recognised by Communication Arts, the Art Directors Club, the Type Directors Club and the Webby Awards, and is also the author of the popular blog (and now book) Daily Dishonesty.

View the show notes for this episode, along with a full transcription here: https://logogeek.uk/podcast/lauren-hom/

Sponsored by FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Making the Most of University - An interview with Diane Gibbs Mar 10, 2019

To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Diane Gibbs to find out the answer to this question.

We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and getting to know designers in the industry.

Diane is a graphic designer, entrepreneur, business owner, consultant, and a college professor at the University of South Alabama. She’s best known for her highly acclaimed Design Recharge interview series.

Show notes for this episode, including a full transcription can be found here: https://logogeek.uk/podcast/making-the-most-of-university/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Designing logos for Hasbro, Disney, Star Wars & More! - An interview with Myles Mendoza Mar 04, 2019

Myles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his dream design job, how HRO design was formed, how they get such incredible clients, his logo design process and so much more.

Resources Mentioned

To view the show notes, and a full transcription go here: https://logogeek.uk/podcast/myles-mendoza/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Becoming Designer & Director at Aardman Animations - An interview with Gavin Strange Feb 24, 2019

This week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more!

We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more.

View the show notes and transcription here: https://logogeek.uk/podcast/gavin-strange/

Thank you to Freshbooks!

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Copyright & Trademark Law for Logo Design – An interview with Gordon Firemark Feb 17, 2019

On this weeks episode Ian Paget interviews Gordon Firemark, a practicing attorney from Los Angeles to talk about the legal side of logo design, including the difference between copyright and trademarking, the approach to trademark a logo, what action you can take if your work is copied, how and when to use the right symbols on logos, and the ins and outs of contracts too.

Gordon is the producer and host of Entertainment Law Update, a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry.

Show notes and a full transcription of the interview can be found here: https://logogeek.uk/podcast/copyright-and-trademark-law/

Resources Mentioned

Thank you to the sponsors

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

An interview with Armin Vit Nov 17, 2018

Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way?

In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the Brand New blog, his approach to critiquing logos, what makes a great logo design and how and why he started the Brand New Conference.

To view the show notes and interview transcription visit: https://logogeek.uk/podcast/armit-vit/

Books, Blogs & Resources Mentioned

Flaunt: Designing effective, compelling and memorable portfolios of creative work Amazon UK | Amazon US
Speakup Blog Archives 2002 – 2009
Brand New Blog
Brand New Conference
Under Consideration

Sponsored by FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days. Go check FreshBooks out!

Qualifying Leads & Turning them into Clients - An Interview with Emily Cohen Aug 31, 2018

Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book Brutally Honest.

Show notes along with a transcription of this interview can be found here: https://logogeek.uk/podcast/qualifying-leads-turning-them-into-clients/

Resources & Books Mentioned

Blog: Where to Find High Quality Logo Design Clients
Book: The E-Myth Revisited by Michael E. Gerber Amazon UK | Amazon US
Book: Brutally Honest by Emily Cohen (available for pre-order here)

The Logo Geek Podcast is Sponsored by FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days. Go check FreshBooks out!

Value Based Pricing - An Interview With Blair Enns Aug 24, 2018

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients.

Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/value-based-pricing/

Resources & Books Mentioned

Win Without Pitching Manifesto by Blair Enns Amazon US | Amazon UK
Pricing Creativity by Blair Enns (Only available at pricingcreativity.com)
Built to Sell by John Warrillow Amazon US | Amazon UK
Pricing on Purpose by Ronald J. Baker Amazon US | Amazon UK

Sponsored by FreshBooks

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

Logos & Type Design for Comic Books with Rian Hughes Mar 23, 2018

In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list goes on!

In this episode we talk about Rians approach to logo and type design, as well as his new book Logo-A-Gogo, an inspirational visual history of the iconic brand identities created Rian.

Resources & Books Mentioned

Rian Hughes website Device Fonts

Logo-A-Gogo Book Amazon UK Amazon US

Cult-Ture Book Amazon UK Amazon US

Sponsored by FreshBooks

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

Growing an Instagram Following to 600k with Jonathan Rudolph Mar 02, 2018

Instagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients?

But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions!

In this episode Ian Paget chats with the founder of Logo Inspirations, Jonathan Rudolph to find out what’s been successful for him. We learn how he grew his Instagram following to 600,000+, whilst also making a passive income of over $5000+ a month.

We also discover how Jonathan started Logo Inspirations, how he fits it around a full time job.

Sponsored by FreshBooks

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

Building a Life in Identity Design. An interview with Ben Loiz Feb 24, 2018

In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience.

We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present and elevate the quality of his identity design work.

Show notes for this episode can be found here: https://logogeek.uk/podcast/ben-loiz/

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

How to Create & Use Mood Boards with Mariah Althoff Feb 17, 2018

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out.

We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing.

Show notes for this episode can be found at https://logogeek.uk/2.6

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

Creating a Personal Brand with Jacob Cass Feb 10, 2018

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing.

Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative.

Show notes for this episode can be found here: https://logogeek.uk/podcast/creating-a-personal-brand/

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

YouTube, Lettering & Logos with Will Paterson Feb 04, 2018

Can sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that.

We learn how Will started his YouTube channel, the tools and software used, and how he’s able to manage his time to create consistent content, whilst also taking on client design projects too. We also deep dive into his logo design and hand lettering process.

Will Paterson is a well-known logo designer and hand lettering artist specialising in logotype design. He’s best know for his YouTube channel, where he shares weekly tips and advice for designers, which has grown to a following of over 234,000 subscribers.

Show notes for this episode can be found here: https://logogeek.uk/podcast/youtube-lettering-logos/

This podcast has been sponsored by FreshBooks. For a free 30 day trial visit freshbooks.com/logogeek

Learn by Studying Design Masters with Melinda Livsey Jan 27, 2018

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?.

This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by implementing core strategy sessions as part of her design services. Melinda is the founder and Creative Director of her own branding agency, Marks & Maker.

Show notes can be found here: https://logogeek.uk/podcast/studying-design-masters/

Books & resources mentioned include:

To listen to more episodes visit https://logogeek.uk/podcast/

Talking Branding, Logos & Social Proof with David Brier Jan 20, 2018

What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. David is an award-winning veteran in branding, rebrands, design and brand strategy, having received over 330 international industry recognitions for his work. He’s also the author of a newly released book, Brand Intervention.

To listen to this episode and more visit: logogeek.uk/podcast

To learn more about David visit: risingabovethenoise.com

Thank you to FreshBooks who have sponsored this podcast. For a free 30 day trial, just visit freshbooks.com/logogeek

Using Strategy in Logo Design with Marty Neumeier Jan 13, 2018

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public.

Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip.

Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/

This episode of the podcast is sponsored by Freshbooks. Try it today for a free, unrestricted 30 day Trial.

The steps to design a brand identity, with Alina Wheeler Oct 01, 2017

What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition.

Show notes for this episode can be found at logogeek.uk/podcast10

To view more episodes and to subscribe visit logogeek.uk/podcast

SEO & Online Marketing For Graphic Designers, With Ryan Robinson Sep 23, 2017

Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution.

In this episode Ian Paget interviews freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world!

Show notes for this episode can be found here: https://logogeek.uk/podcast/online-marketing-for-designers/

Want to listen to more epsiodes like this? https://logogeek.uk/podcast/

How to start a logo design business, with Kyle Courtright Sep 17, 2017

Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave...

Show notes for this episode can be found here: https://logogeek.uk/podcast/start-a-logo-design-business/

To listen to more episodes like this visit: https://logogeek.uk/podcast/

Enter Logo Wave

What it takes to work for a design agency, with Simon Manchipp Sep 07, 2017

Do you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founders of the hugely successful branding design agency 'Someone' to find out. We discuss the best design portfolios, common CV mistakes and much more.

Show notes for this episode can be found here: https://logogeek.uk/podcast/work-for-a-design-agency/

The Personality of Type, with Sarah Hyndman Aug 28, 2017

Every font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform, so to truly understand how every day people perceive type.

In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts matter’.

Show notes for episode can be found at https://logogeek.uk/podcast/the-personality-of-type/

Talking Logo Lounge & Logo Trends with Bill Gardner Aug 19, 2017

In this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Logo Lounge, the searchable logo design database. In this episode we discuss Logo Lounge, and the 2017 logo design trend report.

Show notes for this episode can be found at https://logogeek.uk/podcast5

Talking Logo Design with Aaron Draplin Aug 16, 2017

Aaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previous president of the USA, Barack Obama. In this episode Ian Paget of Logo Geek chats with him about Logo Design, and how he's been able to attract big clients by working on fun projects for his own brand, and for his buddies.

Show notes for this episode can be found here: https://logogeek.uk/podcast/aaron-draplin/

For more episodes like this visit: https://logogeek.uk/podcast/

Finding Your Passion & Turning it into a Business with Dina Rodriguez Jul 29, 2017

Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then founded LetterShoppe.

In this episode Ian Paget from Logo Geek talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand..

Show notes for this episode can be found here: https://logogeek.uk/podcast/finding-your-passion/

More great podcast interviews like this can be found here: https://logogeek.uk/podcast/ Join in the discussion on the Logo Geek Community on facebook, or follow Ian on twitter.

How to Get Logo Design Clients with David Airey Jul 22, 2017

In this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind the book, and popular blog Logo Design Love. In this episode we talk about how to get logo design clients.

Show notes for this episode can be found at logogeek.uk/podcast2

How to Charge More for Logo Design with Chris Do Jul 15, 2017

One of the most common questions asked by logo designers is 'How much should I charge?'. In this weeks podcast we'll find out the answer to that in this fantastic interview with Chris Do where he not only explains how much you should be charging, but also how you can start to charge much much more...Chris Do is the founder and CEO of the award winning brand strategy design consultancy Blind. He is also the founder of The Futur, a platform intended to disrupt design education that's currently sharing so much valuable content around logo design.Show notes for this episode can be found at https://logogeek.uk/podcast1