Negronis with Nord

Election Day; Being a Good Pitch Person; Simplifying Your Sponsored Content Nov 05, 2024

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content.
1:46 Election Day thoughts
5:51 Different sponsored content formulas for success
9:13 Borrow successful content formats from other categories
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
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About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.

A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media Oct 29, 2024

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all.
Follow Sol on Instagram: https://www.instagram.com/solbetesh/
Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
0:42 Sol Introduction
1:07 How did you start this company?
5:46 How do you know when a show is ready to start folding advertisers in?
8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences?
10:38 How do you determine if a show is viable?
11:29 How are you thinking about the evolution of your shows’ formats?
13:43 How do you account for the variability of the algorithm?
15:58 How much of creator burn out is actually just creators struggling with their own editing/production?
18:48 Tips for evolving with the short-form media industry
23:32 What is driving the New York City ceator renaissance?
25:32 How big do you see the business getting?
27:27 How to work with Fallen Media
29:17 Who’s your favorite follow right now?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.

A Conversation with Steffi Cao: Internet and Culture Writer Oct 15, 2024

Welcome to Negronis with Nord!
This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.
Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en
Subscribe to Steffi's Substack: https://stefficao.substack.com
To follow Fohr on instagram click HERE
To follow James on instagram click HERE
Subscribe to Fohr newsletters HERE
For press inquiries, email press@fohr.co
0:56: Steffi Introduction
3:00 What is the relevance of Fashion Week for influencers?
8:40 Looking back at 2014’s influence on the Internet
14:22 What do you miss about the internet it 2014?
16:16 How do you think about the increased plastic surgery obsession online?
22:32 Why do influencers feel pressure to endorse during the election?
26:00 Should influencers explicitly endorse a candidate?
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About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Green Screen Videos; The Likelihood of Virality; Timidity in Content Creation Oct 01, 2024

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation.
0:00 Introduction
0:28 Get your copy of The Almanac of Influence
0:57 Being Timid in Content Creation
1:48 How frequently are influencer’s content getting 2x the views of their following?
2:29 James’ first green screen
5:47 POV is key
7:19 Optimize for conversation in your comments section
8:52 Non-Alcoholic negroni taste test
9:53 Buy James’ car!!!
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.

A conversation with Tyra Booker: Social Director, Beauty Youtuber, and Content Creator Sep 18, 2024

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video.
Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty
This episode includes:
0:00 Introduction
1:17 How the hell did you end up in a Charli XCX music video?
4:07 Do you have a sense of what you want to be known for?
10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger?
15:04 How do you think about driving social performance in the work you're doing?
17:23 How do you plan out your year of social campaigns?
33:12 How can influencers who want to work with Ilia stand out?
50:09 Do you have pushback internally when laying out social strategies?
51:38 How do you balance creator authenticity with brand goals in partnerships?
58:58 Who is your favorite follow right now?
1:01:21 What should the role of trends be for brands and influencers?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert Sep 04, 2024

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.
Subscribe to Casey’s Substack: https://afterschool.substack.com/
Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=en
Follow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewis
This episode includes:
0:00 Introduction
2:51 What is it that has you dedicate your life to studying youth culture?
4:57 What was the first trend you remember actively participating in?
8:48 What’s the difference between Gen Z when it comes to approaching trends and identity?
11:54 Is the interenet allowing for kids to have more expression?
14:54 What does counter-culture look like to today’s generation?
16:16 What are the misunderstands about Gen Z youth culture?
20:07 Do you talk about micro trends v. bigger forces differently?
22:32 Where’s the line between meme and trend?
28:04 Are trends controlled by the people or from corporations?
32:32 Why is it important to market to Gen Z?
37:52 How do influencers navigate the changing internet?
45:43 What do Gen Z & Gen Alpha want out of influencers?
50:32 What can you do to transform a company, long term?
50:37 What can marketers do tomorrow to be better at their jobs?
55:06 Are we going to have big brands anymore?
59:22 What would be your dream brand to revitalize?
1:02:10 Who are your favorite follows right now?
1:04:57 Is youth culture the same just in a different distribution method?
1:11:22 How do you think about promoting the substack?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.
Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

A conversation with Piper Phillips: Marketer, Content Creator, and Musician Aug 20, 2024

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content niche to another.
Follow Piper on Instagram: @piperphillips
Follow Piper on TikTok: @pipercassidyphillips
This episode includes:
0:00 Introduction
2:57 How did you know you were ready to quit your job?
5:13 Did you think about how your content was going to evolve?
6:35 What was the reaction from your audience when you quit?
8:14 Do you feel like you’ve redefined yourself since then?
9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers?
12:38 Do you have a sense when you’ve made something that is natural?
14:02 How has your relationship with the performance of your content changed?
17:43 How do you get the courage to film yourself out in the world?
22:19 What is the pervading feeling amongst your peers about what they want?
25:20 How much are you thinking about moving your TikTok audience to Instagram?
31:30 Is there anything you miss from your corporate job?
32:55 Are you doing things to replace the company at the workplace?
34:16 What’s your dream creator/influencer partnership?
34:56 Who are some of your favorite follows right now?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.

A conversation with Nicky Reardon: Content Creator and Social Strategy Consultant Aug 08, 2024

Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels.
In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign!
Follow Nicky on Instagram: @nicky.reardon
Follow Nicky on TikTok: @nicky.reardon
Subscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardon
This episode includes:
0:00 Introduction
5:58 What is the “You before I” effect?
11:12 What do you think the essence of the creator is now?
15:21 How do you think relatability and companionship adapt?
21:14 What is the impact of believability vs. truth?
24:59 What’s your initial reaction to the Harris campaign so far?
28:14 How do you guide clients from telling jokes vs. talking product?
38:34 Who’s your favorite follow right now?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for watching.

A conversation with Tembe Denton-Hurst: Writer, Author, and Substack creator. - Ep. 84 Jul 23, 2024

Welcome to Negronis with Nord!
This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular.
Follow Tembe on Instagram: @tembae
Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com
This episode includes:
0:00 Introduction
2:08 How do you explain what Substack is?
8:38 What are we losing & gaining from the rise of Substack?
13:47 How do you build a successful Substack with paying subscribers?
19:07 Substack: Is it a place to grow, or a place to push your following?
23:23 Is it hard to maintain your unique POV if you’re constantly trying to build?
26:07 For the average person, how many Substacks do you think they’ll follow?
33:44 How has your different path impacted your life and career?
41:47 What do you think happens if we lose these communities that help forge artists?
52:08 Will Substack writers hire freelance editors?
57:22 What does it look like for marketers who want to market on Substack?
59:49 BookTube or BookTok?
1:05:25 What is your favorite follow right now?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

2024 Trends: Stanley Cups, Edible Mascots, and How Internet Culture Becomes Culture. - Ep. 83 Jan 18, 2024

”From Van Gogh’s murder to “Year in Review” reels.
We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture.
Stay tuned for our episode next week featuring influencer and brand owner, Lindsay Silberman!

2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep 82 Dec 14, 2023

Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord.
In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.
Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!

A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81 Nov 29, 2023

This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari.
In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive.
We also asked the burning question…Tony P, are you for real?

Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Content Inspo - Ep. 80 Nov 17, 2023

Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord?
James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.

James Reacts: RHONY S14 Reunion and the Changing Landscape of Influencer Marketing - Ep. 79 Nov 08, 2023

In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.

4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78 Nov 03, 2023

In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024.
A hint? UGC creators, brands are seeking you out... (and more.)

Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77 Oct 19, 2023

In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.

A Conversation with Mohamet Mbaye - Sephora Squad 2023 - Ep. 76 Oct 12, 2023

Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad.
In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and more.

Why James Failed on TikTok (& His New Strategy) - Ep. 75 Sep 28, 2023

This week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style, sharing personal updates, and his experience as a radio DJ.

Tips for Slowed Social Growth, Influencer Manager Percentages, and More - Ep. 74 Sep 22, 2023

Have you ever experienced slow growth or maybe no growth as a content creator?
In this episode, James joins us again as a married man and has an answer.
He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influencer manager fees, and more.

Up for Discussion: Threads feat. Aaron Murray Vazquez - Ep. 73 Sep 14, 2023

In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads.
At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; and what sponsored content might look like.

Unhinged Brand Social Strategies & Branding Importance - Ep. 72 Sep 07, 2023

We’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?)
On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark.
He also talks about how the right influencer can help bring that unhinged spark to a brand’s social strategy without losing brand tone & messaging.

Overcoming an Instagram Flop Era; Updates on FTC Guidelines; & More - Ep. 71 Aug 30, 2023

Creators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.'
In this episode, James discusses what it means to experience a "flop era" on Instagram.
He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of rediscovering the passion behind content creation.
We would also like to congratulate James on his upcoming wedding! 🥂 💍
Check back weekly for more Negronis with Nord episodes.

TikTok Pricing Formula; Child Influencers; Boosting Content; & More - Ep. 70 Aug 23, 2023

As a creator, do you know what to charge on TikTok?
In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator.
He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024)
We also dive into if brands are looking for podcast partnerships in their marketing mix and James' take on the best salad in NYC.

A Conversation with Lindsey Rowley: Sephora Squad 2023 - Ep. 69 Aug 17, 2023

Welcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad.
In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number of Sephora Squad testimonials, creator mental health, unique video editing styles, and more.

The Fear of Irrelevance & Losing Everything + Threads Updates & Predictions - EP. 68 Aug 03, 2023

In this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest Threads updates & his predictions. (Warning - it may be a little grim)

Twitter as X; Imposter Syndrome as a Creator; Replying to Comments & More - Ep. 67 Jul 26, 2023

In this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding to DMs and comments; & more.

Threads 101 + Choosing Your Influencer Content Category - Ep. 66 Jul 19, 2023

In this episode of Negronis with Nord, James talks about Meta’s newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; & more.
🪡 Threads Blog: https://www.fohr.co/blog/instagram-threads-is-live-metas-newest-app-plus-three-benefits-for-influencer-marketing?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-nwn66-fohrblog-push-threadsislive-july19

Dylan Mulvaney & Bud Light, The Lifestyle Niche, Standout Content, & Market Rates. - Ep. 65 Jul 12, 2023

In this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating stand-out content; and more.
🎫 AdAge Article: https://adage.com/article/digital-marketing-ad-tech-news/influencer-trips-shein-controversy-teaches-brands-about-hosting-creators/2503191
⭐ Business of Fashion: https://www.businessoffashion.com/articles/marketing-pr/lessons-from-influencer-marketing-mishaps/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_100723&utm_content=intro

What Influencers & Brands Can Learn from the Shein Influencer Trip - Ep. 64 Jul 05, 2023

In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & Instagram; & more.
How to Avoid a Bad Trip Guide ✈️: https://www.fohr.co/campaigns/how-to-avoid-a-bad-influencer-trip?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-PDF-download-NwN-Ep64-Badtrip-pdf-download-youtube
📲 Shein on the Road - Fohr Blog: https://www.fohr.co/blog/shein-on-the-road-lessons-for-brands-influencers-everyone-else?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-NwN-Ep64-Fohrblog-sheinontheroad-push

Habits of Easy-to-Work-with Creators, Reels vs. Photo Deliverables, & Get to Know Fohr - Ep. 63 Jun 28, 2023

Welcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more.
⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2
📲 IG Best Practices: https://www.fohr.co/blog/influencer-marketing-best-practices-8-tips-for-instagram-stories?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-ep63-june28-igbestpractices-yt-description
🎙️WCBSAM - Newsline: https://www.audacy.com/podcast/wcbsam-on-demand-ffbd1/episodes/newsline-influencers-over-50-are-expanding-their-presence-on-tiktok-40bd1

Succession, Scandoval, & Sponcon that Works, feat. Sophie Wood - Ep. 62 Jun 21, 2023

Welcome to Negronis with Nord. This week’s episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and creators work together to make pop culture moments go viral. The two dive into the cultural moment of ‘Scandoval’ from Vanderpump Rules, TV viewership spikes from social media among shows like Succession & the Idol, how brands can jump on these pop culture moments, and more

Are Brands Fooled by Fake Followers; Negotiating Influencer Rates; & Creative Audits - Ep. 61 Jun 07, 2023

James discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.

How Brands Choose Their Influencers - Ep. 60 May 24, 2023

In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected.
Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your content. To check out your stats - Create or login to your Fohr account: https://app.fohr.co/log-in

Do Influencers Need Agents to Get Brand Deals, Nano-Influencers, & Influencer Courses - Ep. 59 May 17, 2023

Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…

YouTube Branded Partnerships, Pinterest Campaigns, Instagram Updates & More - Ep. 58 May 10, 2023

Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.

AI Takes over Negronis with Nord - Ep. 57 Apr 26, 2023

Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.

How to Maximize Earnings, Disclose Paid Partnerships, & Protect Your Creative Content - Ep. 56 Apr 19, 2023

Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.

Is Long-Form Content Dead? Plus Lemon8, Q2 Spend, & More - Ep. 55 Apr 12, 2023

Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…

Influence for Good: A Conversation w/ Merrill Hersam, VP of Creator Success, Urban Legend - Ep. 54 Apr 05, 2023

Welcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more seamlessly. Urban Legend is a platform that powers idea-driven campaigns, mobilizing trusted content creators to promote important issues and drive audiences to action.
Check out Urban Legend here 📱: www.urbanlegend.co

What Happens if TikTok is Banned? - Ep. 53 Mar 29, 2023

Welcome to Negronis with Nord. In this episode, James discusses the potential TikTok ban and its impact on other social media platforms. James predicts a possible increase in Instagram usage, especially when it comes to short-form videos, what would happen if the app was banned, and also what should you as creators do.

Alternate Revenue Streams & Monetizing Your Content: Affiliate, Bonuses, & Brand Deals - Ep. 52 Mar 22, 2023

Welcome to Negronis with Nord. In this episode of Negronis with Nord, James emphasizes the need for platform diversification due to the TikTok ban threat and Meta's decision to stop paying creators bonuses for their reels. He also shares tips for alternate revenue streams.

Everything You Need to Know about Sephora Squad, feat. Suzannah Tarkington & Stephanie Cinque - Ep. 51 Mar 16, 2023

In this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in applicants, the brands squad members will work with, and more.

Best Advice for New Creators - Ep. 50 Mar 08, 2023

Welcome to Negronis with Nord. In this episode of Negronis with Nord, we are celebrating our 50th episode! James shares some knowledge today by giving his best advice to new creators. He also reflects on his time as an entrepreneur and shares three helpful tips for those who are getting started or on their own business journey.

Meta Announces Paid Verification & Blue Checks + the De-Influencing Trend - Ep. 49 Mar 03, 2023

Welcome to Negronis with Nord. In today's episode, James addresses Meta Verified and the Instagram blue checkmark subscriptions before digging into de-influencing. With the trend dominating media headlines, James offers actionable advice on navigating this trend.

2023 Super Bowl Ads: What Worked, What Didn’t, What Influencers Would Have Done Better - Ep. 48 Feb 24, 2023

Welcome to Negronis with Nord. In today's episode, James talks about 2023 Super Bowl ads (and his disappointment), why influencer marketing is the future of brand communications, and why the billions of dollars spent on the Super Bowl would be better spent on influencers.

#MascaraGate: What Happened and Why Honesty & Authenticity Are Still Important – Ep. 47 Feb 08, 2023

Welcome to Negronis with Nord. In today’s episode, we dive into Mikayla Nogueira's L'Oréal's Telescopic Lift mascara review (aka #MascaraGate). Plus, how influencers’ focus should still be on protecting and building trust with their audience, advice for solo entrepreneurs, and the “de-influencing” trend.

Will Brands Cast Influencers or Celebs in 2023 Super Bowl Ads? - Ep. 46 Feb 01, 2023

Welcome to Negronis with Nord. In today’s episode, we answer, will brands cast more influencers or celebrities in 2023 Superbowl Ads? James also dives into the infamous Tarte x Dubai trip, the beauty industry's financial impact, and how influencers SHOULD be integrated into Superbowl campaigns.

How Influencers Should React to the Recession, Pt. II - Ep. 45 Jan 26, 2023

Welcome to Negronis with Nord. In today’s episode, James addresses how influencers should react to the looming recession, digs into one of our 2023 Influencer Marketing predictions, and how influencers can take ownership and drive value.

Best/Worsts of 2022, feat. Dorien Russell and Sophie Wood - Ep. 44 Jan 18, 2023

Welcome to Negronis with Nord. Today’s episode features two guests, Sr. Account Executive, Dorien Russell, and Sr. Creative Strategist, Sophie Wood. The focus today is on the best and worst of 2022 within influencer marketing.

We asked Chat-GPT if AI Can Replace Influencers - Ep. 43 Jan 11, 2023

Welcome to Negronis with Nord. In today’s episode, we asked Chat GPT if AI will replace influencer marketing. James speaks on how AI could create competition for UGC creators in the space, and how AI can be used as a creator tool.

How to Prepare for 2023 and More Industry Predictions - Ep. 42 Dec 21, 2022

Welcome to Negronis with Nord. The final episode of 2022 features, James’ seven predictions for 2023, and how you as a creator can best prepare for them.
This episode includes:
- Influencer pricing may plateau or decrease in 2023
- Brands are going to be more frugal with spending
- A 50/50 chance TikTok could be banned
- The influencer market may also decrease
- Wellness as a whole will continue to trend
- Performance bonuses from brands
- Is influencer marketing a long-term career?

Balenciaga News, Influencers as Scapegoats, Are Influencers Salespeople or Marketers? - Ep. 41 Dec 14, 2022

Welcome to Negronis with Nord. Today’s episode features the Balenciaga scandal, what influencers can learn from this while working with brands, are influencers considered scapegoats for brands, and James breaks down the agency and influencer strategy when creating a campaign.

The Top Influencer Marketing Trends in 2022 + Predictions for 2023, feat. Phoebe Bain – Ep. 40 Dec 09, 2022

Today’s episode features Senior Reporter for Ad Age, Phoebe Bain, and covers the biggest topics from 2022 and how this will affect brands and influencers heading into 2023.

7 Inspiring Tips for Holiday Sponsored Content – Ep. 39 Nov 22, 2022

Welcome to Negronis with Nord. Are you worried your content may get lost in a sea of Christmas lights and pajama pictures? In today’s episode, James goes into detail about 7 key tips for holiday-sponsored content.

Brand Retention in a Recession, Following Tiers, & Twitter Verification – Ep. 38 Nov 16, 2022

Welcome to Negronis with Nord. Are you prepared to make 40% less than last year? It could be a possibility. Today’s episode dives into how to prepare yourself as a creator for the recession. Keeping your clients close is incredibly important, especially during these uncertain times. James’ provides some key tips to help with brand retention and insights on grabbing brand attention.

Will AI Replace Influencers? Tanking Social Stocks, Elon Musk Buys Twitter + Thoughts on the NSwP – Ep. 37 Nov 09, 2022

Welcome to Negronis with Nord. Today’s episode is about the current trends in the social media industry. Could AI and Virtual creators dominate the influencer market? Also the latest on Elon Musk taking over Twitter as CEO, Meta’s earnings, and the volatile stock market.

Redefining Authenticity, Trust, & Honesty (via the Try Guys Scandal) – Ep. 36 Oct 26, 2022

Welcome to Negronis with Nord. Today’s episode is about defining authenticity. Relationships are built on trust, and trust is built on honesty. What happens if you break your trust with your followers?

Which is More Important for Brand Deals–Follower Count vs. Content Style – Ep. 35 Oct 19, 2022

Welcome to Negronis with Nord. Today’s episode answers a viewer question about which is a bigger barrier to entry to getting more brand deals and building brand relationships – follower count or content style / aesthetic?

The Emma Chamberlain Effect: How to Stay Relatable & Center Your Content in Your Audience – Ep. 34 Oct 12, 2022

Welcome to Negronis with Nord. Today’s episode is about Emma Chamberlain and her ability to remain true to her audience even with fame & wealth. Sophie and James discuss how to not lose sight of your audience and their needs as you grow and evolve.

Do Brands Want Influencers with “Normal” 9-5 Jobs? Why This is Happening & What You Can Do - Ep. 33 Oct 05, 2022

Welcome to Negronis with Nord. Today’s episode covers why brands are anecdotally seeking influencers with a 9-5 corporate job–they want more varied storytelling. Here’s why this is happening and what any creator can provide, no matter your profession.

No “Hack” to Success: How to Build Long-Term Relationships with Brands as an Influencer - Ep. 32 Sep 28, 2022

Welcome to Negronis with Nord. Today’s episode is about how TikTokers scammed their way into NYFW (and the truth behind fashion shows), brand focus on ROI in the recession, shifting from simple content creation to an ambassador marketing mindset, maintaining your creative flow during burnout, & so much more.

Pricing Tips: How Content Quality Affects Influencer Rates – Ep. 31 Sep 21, 2022

Welcome to Negronis with Nord. Today’s episode answers a viewer question on production value: Does “easier” content to create mean less money for creators? Watch to hear how content quality and production can (and should) impact influencer rates.

How to Have a Long-Lasting Career as a Content Creator - Ep. 30 Sep 14, 2022

Today’s episode is about how to sustain your creative career as an influencer in a demanding and ever-changing marketing environment. We also cover BeReal’s format and why that’s gaining attention, David Sedaris, owning your own creative craft, setting goals and parameters for yourself as you venture down your influencer path, and more.

Taylor Swift’s Album Release on Social, Trend Hopping, & Simpler TikTok Transitions – Ep. 29 Sep 07, 2022

Welcome to Negronis with Nord. Today’s episode covers 3 topics: Taylor Swift’s latest album release on Instagram and how she embraced shareability; should you hop on the latest trends?; and a new shift towards simpler transitions on TikTok.

Influencer Tips for Holiday Campaign Planning & Outreach – Ep. 28 Aug 24, 2022

Welcome to Negronis with Nord. Today’s episode is about how to be proactive with your holiday sponsored post planning and key things to keep in mind.

Slower Follower Growth on TikTok + Thoughts on BeReal – Ep. 27 Aug 17, 2022

Welcome to Negronis with Nord. Today’s episode is about a 41% decrease in TikTok accounts with +1M followers year over year. If TikTok follower growth is slowing down, what does that mean for creators? Plus, James’ not-so-subtle opinions on BeReal.

What's Going on with "Make Instagram Instagram Again?" - Ep. 26 Aug 10, 2022

Today’s episode features James’ discussing the latest Instagram backlash, ‘Make Instagram Instagram again,’ and as always, what we can learn from it. James believes there’s 1 big thing lacking from Instagram lately: a strong company vision.

How to Actually Enjoy the Video Content Creation Process: The Student Mentality – Ep. 25 Jul 27, 2022

Instagram has gotten some heat (from the Kardashians, too, no less!) for evolving into a more video-focused platform. What better timing to talk about this shift from photo to video. Today’s episode features James’ advice for adding more video content into your repertoire and going from dreading the process to–-gasp—perhaps enjoying it?

TikTok’s Role in the Future of Influencer Marketing, feat. Sophie Wood - Ep. 24 Jul 21, 2022

Today’s episode is a light-hearted debate featuring two different generations clashing, James as the TikTok prosecution and Sophie as the defense. In all seriousness, the two discuss the potential future of influencer marketing with TikTok at the helm, and what this looks like for creators long-term.

1,000 True Fans: Celebrity vs. Community - Episode 23 Jul 13, 2022

Welcome to Negronis with Nord. Today’s episode is about a new potential dichotomy: celebrity vs. community. The future of influencer marketing will get more and more difficult. But James reminds us that 1,000 true fans can change your life.

Why Should Influencer Partners Follow Brand Accounts? - Ep. 22 Jul 07, 2022

Welcome to Negronis with Nord. Today’s episode answers a viewer's question about why you should follow the brand accounts you’re looking to work with, addresses what you could do in this political climate, and reminds you to think about why people should follow you in the first place.

Influencer Selection: When we say ‘the right influencer’ what do we mean? - Ep. 21 Jun 30, 2022

Today’s episode introduces our latest series for brands, Influencer Drops. Understandably, if you follow us on social (and if you don’t—you should) you may have some questions about it these drops, like, what are they? Why am I not on the list? How would one get on said lists?
James also covers four things that impact influencer selection, how to play to your personal strengths, and treating your profile as a marketing site.

What a Future Recession Means for Influencer Marketing: Budgets, Strategy & Partnerships - Ep. 20 Jun 15, 2022

Welcome to Negronis with Nord. Today’s episode is about, unfortunately, the looming recession. What might a recession mean for brands, influencer marketing budgets, and influencers’ strategy?

5 Tips for Influencers on Pitching to Brands: Why, Who, How, Where and When – Ep. 19 Jun 08, 2022

Today’s episode covers the ins and outs of pitching to brands and how influencers can do this effectively to stand out from the competition.

A Conversation with Elyse Fox, Founder of Sad Girls Club – Ep. 18 May 25, 2022

Today’s episode features the incredible Elyse Fox, founder of Sad Girls Club. James and Elyse discuss: - Setting boundaries with social media & changing routines - How to ask for help & support from your community - Dealing with backlash & handling audience expectation - Managing the ups & downs of success - Elyse’s journey as a Black creator & finding shared experience.

Selling Your Invisible Influence, Plus 6 Tips for Your Media Kit feat. Sophie Wood – Ep. 17 May 18, 2022

Welcome to Negronis with Nord. Today’s episode is about selling your invisible influence beyond the numbers to prove ROI, 6 exclusive tips for your media kit, and explaining the 'iceberg influencer.'

Awareness vs. Conversion: Influencer Marketing Campaign Goals from the Brand POV – Ep. 16 May 11, 2022

Today’s episode is about how to handle brands that are prioritizing conversion over awareness, and what your responsibility is as their creative partner.

Influencer Tips to Diversify & Monetize Your Business Beyond Brand Deals – Ep. 15 May 04, 2022

Today’s episode offers influencer tips to diversify your content, new ways to monetize your brand and expand your business beyond brand deals.

How TikTok is Changing Social Media Norms & Behavior – Episode 14 Apr 27, 2022

Today’s episode is all about TikTok and how it’s changing the norms of social behavior, plus the way we consume & create content.

Increased Expectations for Influencers: Audience Engagement, Ghosting, & Product Trials - Episode 13 Apr 20, 2022

Today’s episode is about the increasing expectations for influencers–from responding to DMs and engaging with your online community, to professionalism standards, to earlier requests for product trials.
This episode features tips from our Fohr campaigns team.

Negotiation Tips & Addressing Engagement Pods – Episode 12 Apr 13, 2022

Welcome to Negronis with Nord. Today’s episode is about tips for negotiating with brand partners and addressing a comment about engagement pods.

Redefining the Word 'Influencer' & How to Talk About Influence: DonYe Taylor Returns! - Episode 11 Apr 06, 2022

Welcome to Negronis with Nord. Today’s episode is about the negative depiction of influencers and how to address this, with our Director of Creator Initiatives, DonYe Taylor.
This episode includes:
- Why DonYe was reluctant to use ‘influencer’
- A new definition of influencer
- Defining your ‘Why’
- Influencers better understanding their power in advertising
- How to introduce yourself

2022 Engagement Benchmarks: Tracking & Improving Your Campaign Performance – Episode 10 Mar 30, 2022

Today’s episode shares our latest data on 2022 industry engagement benchmarks, how to assess your own performance, and the right questions to ask brands to improve.

Is shitposting dead? Staying on top of vibe shifts & changing cultural currents - Episode 9 Mar 23, 2022

Welcome to Negronis with Nord. Today’s episode is about keeping up with cultural vibe shifts and an existential question: is shitposting dead? James covers how this vibe shift and cultural aesthetic change could play out, why film and camcorders are making a comeback, and as always, what this means for influencers.

All about #SephoraSquad 2022: Sephora's year-long paid ambassador program – Episode 8 Mar 16, 2022

Today’s episode is all about #SephoraSquad 2022, Sephora's year-long paid ambassador program! Tips for applying, the inside scoop on being a member, and more from our interviewees Ndeye Niang and Suzannah Tarkington.

Business tips for influencers: Hiding likes, going beyond the brief & managing your manager - Episode 7 Mar 09, 2022

Today’s episode covers three more tips to help influencers run their business – why you shouldn’t hike likes on sponsored content; going beyond the creative brief; & managing your manager or agent.

5 simple ways to run a better business as an influencer – Episode 6 Mar 02, 2022

Today’s episode focuses on how to run your business as an influencer, build your career, and foster better relationships with brand partners.

Why shares are the key to growing your social following - Episode 5 Feb 23, 2022

Today’s episode focuses on social sharing to help grow your following. What makes us want to share something? What makes something shareable? How can you achieve the ultimate engagement: shares? And more…

The cost of influence: Creator burnout, setting boundaries, & client retention – Episode 4 Feb 16, 2022

Today’s episode focuses on an important topic: the cost of influence. James covers setting boundaries, taking care of your mental health, tips for retention, and more.

DonYe Taylor’s advice for influencers: Creativity, passion & owning your audience – Episode 3 Feb 09, 2022

Welcome to Negronis with Nord. Today’s episode features DonYe Taylor with some exciting news! DonYe shares her advice for influencers focusing on creativity, passion, and owning your audience.

The lowdown on Instagram's new creator features - Episode 2 Feb 07, 2022

How will Instagram’s new creator features affect influencers? And how should creators approach these tools? In this episode of Negronis with Nord, James shares his thoughts on the algorithm vs. a chronological feed, native Affiliate Marketing tools, and Creator Subscriptions.

What is a content creator, and are they different from influencers? - Episode 1 Feb 07, 2022

Welcome to Fohr’s new video series serving you influencer marketing strategy and tips, Negronis with Nord!
Today's episode includes the answers to: Where we’ve been, why we’re back, and what Negronis with Nord is about, what has changed in the last year and a half, and what is the main difference between an influencer and a content creator.

The return of Khloé Kardashian and the bedazzled Febreze - Episode 9 Sep 15, 2020

This episode's #PostOfTheWeek brings us back to the infamous collab between none other than Khloé Kardashian and Febreze. Her first post with them was undoubtedly a miss, and James has even more to say about the return of the partnership.
Jumping right into questions, we speak to best practices on migrating audiences from one platform to another and then dive into strategies for the upcoming holiday season. Are you thinking about your holiday strategy yet? If not, you definitely should be.
Tune in to the full episode for the all the tea on Khloé K., and the answers to your questions! Make sure to DM us on Instagram @fohr.co for future episodes, and we'll see you soon.

Social media & social justice, monetizing content, insights on the Nord Negroni - Episode 8 Sep 09, 2020

This week's episode kicks off with our Post of the Week from @guiltyofglitz_. We loved her creativity, artistry and ability to create an ad that was both on brand for her and a great product placement.
James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this will always be an important topic. Next we dive into sponsored content in the age of social justice with an excerpt from the Fohr advisory board, how to creatively monetize your content, and the takeaways of "photodumps" v. in-real-time content during quarantine.
Listen to the full episode for the answers, and make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!

The science of engagement and the art of making memes - Episode 7 Sep 01, 2020

This week's episode of #Fohrcast kicks off with one of our brand new features, Post of the Week. This week's sponsored content highlight goes to @jessicapettway for her creativity in featuring the product with beautiful and intentional imagery, and authentically addressing the problem that the product solves for her. Moving on to the questions: We started with memes. Should you make memes? What's the history of memes? What makes a meme successful? Secondly: How can I improve my engagement? What's the science behind something that people like, and something that actually makes them double tap? Tune into the full episode for the answers, and as always, make sure to DM us on IG or email marnie@fohr.co with questions for next week's episode!

Strategic partnerships, education in the feed, and an intentional industry - Episode 6 Aug 25, 2020

Fohrcast is back and it has a brand new element: sponsored post of the week. Each week, James will be breaking down a piece of sponsored content that really hits the mark, and explaining why it works so well. DM him at @jamesnord to submit posts for review!
Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Second, what advice would you give to people trying to produce educational content on IG? And finally, how do you think 2020 has made the influencer marketing industry reevaluate or pivot on a larger scale?
Tune in to the full episode to find out. As always, make sure to email marnie@fohr.co, or DM us on IG @fohr.co with questions for next week's episode!

The art and science of selling attention - Episode 5 Aug 17, 2020

We’re back this week with Episode 5 of #Fohrcast, answering the pressing questions covering the industry’s latest.
In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now including Reels), Snapchat, and TikTok all played a role respectively in that business? Further, what’s there to know about the art and science behind each product as digital vehicles for selling attention and screen time?
Last but certainly not least, what does it mean to monetize your following? Think Substack, Patreon, etc. Earning money through a subscription type model from your follower base: is that something what we should all be doing? Tune into the full episode to find out and hear more.

Gifting and ghosting, goal setting and a TikTok acquisition - Episode 4 Aug 11, 2020

This week’s episode of #Fohrcast is chock-full of advice and industry updates.
Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up and staying on their radar? Second, what’s the secret to balancing being an influencer with having a full time job? Pro-tip: it’s all about setting your own unique goals. Lastly, what in the world is happening with TikTok? What would an American acquisition of the ByteDance-owned company mean for the app, and the future of the internet as we know it?
Make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!

1 in 10 million, the TikTok tea, and how to talk politics - Episode 3 Aug 03, 2020

Fohrcast, Episode 3: We're jumping right into your questions. First, what advice can we give to micro influencers on staying on the radar and getting deals, as brands continue to look for and rely on bigger players? Secondly, what's happening with TikTok? What's the hot take on the app that has ingeniously mobilized a viral moment? Tune in to find out. Lastly, with less than 100 days to go before an undoubtedly monumental election, what's the best way to start talking about politics on your platform? Even if it's not your traditional content, there's never a wrong time to be on the right side of history.

In Conversation with Brittany Hennessy - Episode 2 Jul 27, 2020

Our second episode of Fohrcast is a special one, to say the least. This week, James is in conversation with industry-renowned Brittany Hennessy of Carbon August. As we mentioned in our last post, you may know her as the author of a book that changed your career as an influencer, but today we get to introduce her as Fohr’s newest partner. Brittany will be leading Fohr’s community and education efforts moving forward and will be moderating the Fohr Community Facebook group to amplify the voices of our influencer community. The episode is a breath of fresh air, and we are so grateful to have Brittany on board.

We're back, and Mark Zuckerberg surfs - Episode 1 Jul 24, 2020

We know you missed us, we missed you too. We’re back and better than before, but we still have Negronis and we still have Nord. Introducing Fohrcast: our weekly show on all things influencer marketing, hosted by James Nord.

In conversation with Ernest James - Episode 202 Jun 17, 2020

Verified
This week’s episode of #ADrinkWithJames is a conversation between James Nord and Ernest James. @ernestbejames is the CEO and Founder of Noire Management, a diversity inclusive talent communications and marketing agency. In this episode, James and Ernest have an open dialogue about the ongoing struggle that Black voices have being heard in a White-dominant industry, and the role that marketing and communications agencies should play in the amplification of those voices.

Dr. Daves on systemic racism, moral literacy & hope for the future - Episode 201 Jun 03, 2020

This week on the show we had the privilege of being in conversation with Dr. John Daves: principal, professor, and unending wealth of knowledge. We’re humbled to have the opportunity to use our platform to amplify his brilliant thought leadership, and we encourage you to listen in. We are taking this opportunity to ask the difficult questions and have them answered.
In this episode, John shares his wisdom with us on systemic racism in the United States, what steps need to be taken to understand white privilege and how to dismantle the system that upholds that privilege - by actively unlearning.

The Next Ninety with Matt Taylor May 28, 2020

The Next Ninety is Fohr's newest mini podcast, a sub-series of #ADrinkWithJames. In this series, Fohr CEO James Nord interviews thought leaders across all industries on "the next 90" days ahead (and the future in general), with specific regard to the world's next phase and how business and consumers will adapt. In this inaugural episode of the Next Ninety, James is in conversation with Tracksmith Founder and CEO, Matt Taylor. Together the duo speaks about what marketing is going to look like over the next few months, the future of Tracksmith as a brand and the future of retail at large. Tune in to the full episode to kick off the series.

Against all odds - Episode 200 May 26, 2020

We never thought we’d make it, but here we are. Four and half years of #ADrinkWithJames and we’re at episode 200. This week’s episode reflects back on how the show came to be, what’s changed since the beginning, the many things we’ve learned along the way, and musings on where the industry is headed. #ADrinkWithJames is unique because of the lives and journeys it has impacted (and continues to impact), so we’d like to thank everyone who tunes in each week and brings the show to life. Cheers, all.

The duality of curiosity - Episode 199 May 18, 2020

This week’s episode of #ADrinkWithJames continues to pull on the thread of vision founded in observation, and observation being a product of creativity through curiosity. There are two distinctive sides to curiosity, though, and both are equally important. On one hand, curiosity is simply about being open to discovering new things. On the other hand, curiosity (and the creativity inspired by it) is about obsession. To be creative, and have a life and a vision worth following, you have to be obsessed with it - consumed by your craft. Tune in to the full episode for a reflective moment on your own creativity, and how you can develop personally and professionally all by being curious.

Vision through observation - Episode 198 May 12, 2020

This week’s episode of #ADrinkWithJames is all about the importance of having a vision. The reason that people start following you in the first place is usually because they like your vision, your viewpoint, the specific lens through which you see the world. Many people think vision is something you're born with, but it's more akin to a muscle that you can tone and develop. Developing your vision takes conscious effort and a considerable amount of time - and it all starts with taking a few steps back, and just observing your surroundings. Tune in to the full episode to hear James’ advice on how to actualize your vision through observation, the importance of creating content for yourself first, and always having room to grow.

Inspire, entertain, educate - Episode 197 May 04, 2020

This week’s episode of #ADrinkWithJames is about refocusing. Since the onset of COVID-19 we have been focusing on what is out of our control, what has changed as a result of this global crisis, and in general, staying the course. Now is the time to shift that focus to what we can control rather than what we cannot and what hasn’t changed rather than what has. Now is the time to hone in on enthusiasm, creativity and our craft. Tune in to the full episode to recalibrate around what lies ahead, and how we can make the most out of this next chapter.

The Art of the Negroni - Episode 196 Apr 27, 2020

This week's episode of #ADrinkWithJames kicks off with one of James' favorite topics (the art of true Negroni), recaps on the PPP loan program through the recent government stimulus, and dives into a few of your questions.
How should you be following up on invoices during COVID-19? What is the future of luxury travel and the travel industry as a whole going to look like after this pandemic? Should influencers be signing contracts right now? If so, what terms should be included?
Tune in to the full episode to hear James break down the answers to these questions, which touch on some of the industry's pressing issues during COVID-19. As always, make sure to send us questions for next week's episode!

Isolation Creation en Provence with Jamie Beck - Episode 195 Apr 20, 2020

In this week’s episode of #ADrinkWithJames we got to welcome back one of our favorite guest stars: Jamie Beck (@jamiebeck.co). Jamie is an industry renowned American photographer who left Manhattan to pursue personal photography in the South of France. She fell in love with Provence and has been there ever since. Jamie’s most recent contribution to the art world has been her #isolationcreation project, wherein she vowed to create a new piece of work every day in quarantine, put them up for sale in an online store, and have a portion of the proceeds return back to the art community. Tune in to the full episode to hear Jamie’s musings on being a mother, artist and believer in the beauty of truth, all while living through isolation.

Using the COVID-19 loans to your advantage - Episode 194 Apr 14, 2020

This week's episode of #ADrinkWithJames is all about the CARES Act and its relationship to influencers.

Fohr Free, and other updates - Episode 193 Apr 06, 2020

This week’s episode of #ADrinkWithJames kicks off with a very special announcement that we pushed live on April 2: We made Fohr free, for a month. To learn more, head to https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we can in these unprecedented times, and hope this helps as a start.
In this episode we continue to answer the questions that we’ve been receiving around Influence in the time of COVID-19. Some of the topics discussed this week include: extending deadlines and receiving payment, focusing on communities versus partnerships, and the future of influencer marketing beyond COVID-19.
Don't forget to send us your questions for next week's episode!

Reading the room - Episode 192 Mar 31, 2020

This week’s episode of #ADrinkWithJames was centered around answering as many of your questions on best practices for influencers during COVID-19.
Above all else, this is the time for both brands and influencers alike to be thinking about their communities. We are all figuring this out one day at a time, together.
Are there more deals during this pandemic or less? How are people handling content creation in one’s apartment? Are #ads disrespectful? What are the best ways to use IG lives? Tune in to the full episode to hear these expanded upon.

Strategies for dealing with COVID-19 - Episode 191 Mar 23, 2020

Coming to you live from FL, Fohr CEO James Nord answers the questions that you’ve sent us regarding influence in the time of COVID-19. Should influencers be doing things to help small businesses? Absolutely. Should you be adjusting your rates accordingly given the economic fluctuations? 100%.

Special Report COVID-19 - Episode 190 Mar 13, 2020

We interrupt our regularly scheduled programming to bring you a special report of #ADrinkWithJames. In this episode Fohr CEO James Nord addresses something that is on all of our minds: the myriad of changes to come from COVID-19 and the general reaction to it. There’s a good chance that the spend on influencer marketing in particular could increase, while budgets at large decline. Photo shoots and content capture will become more difficult with people staying home; brand and press trips are likely to decrease. Mistakes will seem more egregious and it is more important than ever to remain authentic in your posts and partnerships.

Bedazzle your content better than Khloe Kardashian - Episode 189 Mar 09, 2020

This week's episode talks about good versus bad influencer marketing campaigns - inspired by learnings from Khloe Kardashian's (literally) bedazzled content with Febreze last week. The takeaway pillars for a successful campaign are to 1) bridge any authenticity gaps, 2) make sure your tone matches your visuals and 3) be honest.

Everything You Need to Know About Instagram Stories - Episode 188 Mar 03, 2020

Instagram stories: How important are they, really? How often should you post them? As an influencer, how much should your sponsored stories tie into your personal brand? This week’s episode answers all of those questions and features Fohr’s VP of Strategy, Grace Murray.

How to Create Content that Drives Action - Episode 187 Feb 24, 2020

This week, our CEO James Nord talks about building a creative vision, counter-pitching a creative brief, and driving action when creating a post for a brand.

5 tactics to improve engagement (and prevent fake engagement) - A Drink with James Episode 186 Feb 17, 2020

This week our CEO James Nord talks to us about spotting fake engagement. He goes into whether or not you should care and what brands are increasingly using at a performance metric.

Vine returns as Byte, how to use micro influencers, and WOW at work - A Drink with James Episode 185 Feb 10, 2020

In this episode of A Drink with James, our CEO James Nord give us his hot take on the new Byte app. He also talks to us about how we at Fohr think about using micro-influencers and finally, how to stand out in a professional setting.

Instagrams usage ban, follower growth rates, unrealistic brand expectations - A Drink with James 184 Feb 03, 2020

In this episode of A Drink with James, our CEO James Nord gives a hot take on Instagram temporarily blocking your usage of the app due to higher activity, what a healthy follower growth rate is, and how to deal with the current state of a brands expectations.

Instagram alternatives, leveraging demographics, bespoke content - A Drink with James Episode 183 Jan 27, 2020

In this episode of A Drink with James, our CEO James Nord talks about how to report on your audience demographics, even when it's unfavorable for the brand you're trying to work with; the importance of picking the right content format for the platform you're using it on; taking steps now to diversifying your content.

How FTC helps influencers, product focus groups, faking engagement - Episode 182 Jan 24, 2020

Influencers are beginning to do more than inspire people and market brands. Now more than ever influencers are creating their own brands, and are impacting what brands are selling.
Creators have a superpower – they have total access to the consumers’ thoughts and opinions via their platforms. So brands are starting to tap into that superpower, taking the temperature before releasing products so that when they do, those products will be hot. By pulling macros into the development process early, and including micro and mid-tier influencers in product testing, brands are doing just that.
In this episode of A Drink with James we dive a little into the FTC guidelines, including influencers in product development and listen to what James has to say about fighting follower fraud in influencer marketing.

Looking ahead to 2020, Manifesting growth, Year-long partnerships - Episode 181 Jan 14, 2020

In this episode of A Drink with James, Fohr CEO James Nord looks back on 2019 before looking ahead to 2020, posting year in reviews, how to get a big growth year, and data privacy.

A Conversation with Danielle Bernstein (@weworewhat) - A Drink with James Episode 180 Jan 06, 2020

OG influencer Danielle Bernstein of WeWoreWhat needs no introduction. In Episode 180 of A Drink With James, she sits down with Fohr CEO James Nord to discuss taking risks, what people get wrong about her, and building her tech company, Moe.

Reflections on the decade, the relevance of blogs, and talking politics with @thereclaimed - A Drink with James Episode 179 Dec 23, 2019

It’s here, the final Drink with James of the year (and the decade)! Fohr CEO James Nord talks about the main thing you should be focused on next year, how can we push influencers to create content in a way that is driving people through to action, the power of blogs, and how the media landscape is undergone a dramatic shift. James is also joined by Whitney Alese (@thereclaimed) to talk about how you could make strides to start talking about politics (and how to make an impact) on your feed. ⁠
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A big THANK YOU goes out to everyone who watched or listened to A Drink with James this year. It’s been the biggest year yet, and we couldn’t do it without you. James (and the team) signing off for A Drink with James in 2019, we’ll see you in 2020!

How Should Influencers Approach Their Business? - A Drink with James Episode 178 Dec 16, 2019

How are you providing value at every interaction? Our host, James Nord asks this question and more in a very targeted episode of A Drink with James focusing purely on how influencers should be approaching their accounts, and their business, moving forward.

Holiday partnerships, Working with experts, Influencers speaking on politics - A Drink with James Episode 177 Dec 10, 2019

In a Drink with James Episode 177, Fohr CEO James Nord introduces our “State of Instagram Influencer Marketing 2020” report, the first report of it’s kind. He also speaks on how Jess Kirby leveraged Fohr’s testimonial feature to land her a big brand partnership. All this before the actual questions start! He also discusses holiday gifting partnerships, the importance of working with experts, and why influencers should use their platforms to discuss politics.

Ten Ways to Ace Your Next Brand Partnership - A Drink With James Episode 176 Dec 02, 2019

Fohr CEO James Nord shakes it up by breaking down the ten best ways to absolutely ace your next brand partnership. You don’t want to miss this.

Business owners, Automation, In-feed post frequency and growth - A Drink With James Episode 175 Nov 25, 2019

On episode 175 of A Drink With James, Fohr CEO James Nord shares his thoughts on influencers as small business owners, automating influencer marketing, in-feed post frequency and the relationship between post frequency and growth.

Validating through gifting, Throwing public shade, Blogger advice - A Drink with James Episode 174 Nov 19, 2019

In this week’s episode, Fohr CEO James Nord shares his thoughts on gifting campaigns, throwing shade at brands on social, and addresses an article giving advice for fashion bloggers.

A conversation with Mekanism CEO Jason Harris - Episode 173 Nov 11, 2019

In this special episode, Fohr CEO James Nord sits down with Jason Harris, president and CEO of Mekanism, a creative agency based in San Francisco. From his book, The Soulful Art of Persuasion, Jason shares the four principles of building trust: originality, generosity, empathy, and soulfulness. Influencers, you might want to take some notes. The two also chat about where hard work ends and talent begins, the importance of giving back, and marketing lessons influencers should take to their accounts.

Getting started on TikTok, Future of Influencer Marketing, Unboxing - A Drink with James Episode 172 Nov 04, 2019

This episode of A Drink with James has it all! Fohr CEO James Nord is joined by Krista Roberson to discuss how she got her start on Tiktok and her advice to influencers who are looking to start an account. He also gives his best practices on how influencer's should be doing unboxing videos, Finally, more broadly, he gives some insight on the state of the industry and whether or not he feels influencer marketing is going anywhere.
Follow Krista:
https://www.instagram.com/kristarobertso/

FWRD x Givenchy Giveaway, Instagram Reach, Better Engagement Rates - A Drink with James Episode 171 Oct 28, 2019

Fohr CEO James Nord talks about the FWRD x Givenchy giveaway, how it can affect influencers in general, Instagram reach, and how to get good engagement when you post.

Inflating View Counts, Agents and Managers, Travel Influencers - A Drink with James Episode 170 Oct 21, 2019

Fohr CEO James Nord explains Facebook's fine for inflating view counts, why it matters, and what influencers should take away. He also talks about the ideal relationship with agents or managers plus the biggest pitfalls of being a travel influencer.

Instagram App Updates, Investing in Digital Products, Brand Roles - A Drink with James Episode 169 Oct 14, 2019

Fohr CEO James Nord talks about Instagram’s latest updates (even those rumored to be released) and the role brands should play in shaping an influencer’s content. Fashion influencer @tezza sits down to discuss her app and the rising trend of influencers releasing digital vs. physical products.

“Perfect Photos”, Hiding Likes, Sponsored vs. Organic Endorsements - A Drink with James Episode 168 Oct 07, 2019

This week, Fohr CEO James Nord talks about Instagram's impact in pushing us to find the "perfect photo" and how every platform seems to be hiding likes now. He also shares his thoughts on the age-old influencer adage: "Not sponsored—I just love it."

Impact of Hiding Likes, Best Influencer Qualities, Brand Harassment - A Drink with James Episode 167 Sep 30, 2019

Fohr CEO James Nord delves into the results of Instagram hiding likes in Australia, what we at Fohr look for in a good influencer partner, and what to do if you feel harassed by a brand. He also recaps some of the insight he heard from a recent talk at Facebook HQ.

On the Streets of NYFW, Influencer Responsibility, Swipe Up Feature - A Drink with James Episode 166 Sep 24, 2019

Fohr CEO James Nord discusses knockoff products, renewing your passion, and the swipe up feature. Bonus segment: Fohr Marketing Director Tim Jeffreys takes to the streets to interview the people of NYFW.

A Conversation with Casey “Quigley” Goode - A Drink with James Episode 165 Sep 17, 2019

For this special episode, Fohr CEO James Nord is joined by LA-based content creator Casey “Quigley” Goode of @officiallyquigley. Their conversation covers many topics—from the details of content creation to the big picture of adding value to the influencer space.

NYFW Engagement Rates, Facebook Conspiracy Theory, Kacey Musgraves - A Drink with James Episode 164 Sep 09, 2019

Fohr CEO James Nord shares the insights we found on engagement rates during NYFW. He also addresses a popular Facebook conspiracy and what we can learn from Kacey Musgraves’s small business endorsement on Instagram. We also circle back on the fried chicken sandwich debate with special guest Brittany B.

Fried Chicken Sandwiches, Holiday Planning, Remotely Covering NYFW - A Drink with James Episode 163 Sep 03, 2019

Fohr CEO James Nord discusses fried chicken sandwiches and what we can learn from other Internet phenomena, cutting to a conversation with Grace Atwood who recently went viral with a $30 Amazon nightgown. James also shares how you can be proactive and start planning your holiday content, plus how influencers outside of New York can approach NYFW.

BONUS: A Drink with James Live at Fohr U 8/28 Sep 03, 2019

Fohr CEO James Nord moderates a session on the most popular topics from our show. Think questions on brand partnerships, content creation, and much more. Caitlyn Warakomski, Vic Styles, and Drew Jessup share their insights and advice as full-time influencers.

Using Your Platform for Good, Seeking Mentorship, Engagement Rates - A Drink with James Episode 162 Aug 26, 2019

Fohr CEO James Nord reflects on the recent trip he and three content creators took with Concern Worldwide to Bangladesh. He also answers questions on seeking mentorship from talent managers and on our post about engagement rates.

Unsolicited Gifting, Image Permissions, Tumblr Acquisition - A Drink with James Episode 161 Aug 19, 2019

Fohr CEO James Nord kicks off the episode with a few words on NYFW coming up next month. He discusses how influencers should handle unsolicited gifting and what to do if a brand uses your image without permission. Finally, with Tumblr being acquired for the second time, he gives his thoughts on the news.

Getting brand attention, aligning values, using influence for good - A Drink with James Episode 160 Aug 12, 2019

James shares innovative ways influencers can get brands’ attention, what to do when brand-influencer morals don’t align, and how to use your influence for good.

Reposting Instagram Stories, Fohr Influencer Profiles, Usage Rights - A Drink with James Episode 159 Aug 05, 2019

Fohr CEO James Nord shows us how to repost Instagram Stories that give value to audiences, what you can do to update your Fohr influencer profile, and how you should think about photo usage rights.

Instagram Saves as a Metric, Editorial Content, Hiding Likes - A Drink with James Episode 158 Jul 29, 2019

Fohr CEO James Nord discusses how to use Instagram Saves as a performance metric. He also gives his thoughts on editorial content and revisits the topic of Instagram hiding Like counts.

Pre-launch hype, anti-bullying on Instagram, NYT article - A Drink with James Episode 157 Jul 22, 2019

In A Drink with James episode 157, Fohr CEO James Nord discusses ways you can hype up a product launch (even if you can’t post beforehand). He also gives his thoughts on Instagram’s new anti-bullying features and on Kevin Roose’s New York Times article about influencers.

Influencer engagement rate, differences, relevance in your industry - A Drink with James Episode 156 Jul 15, 2019

James shares ways influencers can talk about low engagement rates, plus the difference between influencers and content creators. He also discusses how brands can tell if influencer marketing is relevant to their industries.

The Importance of Stories and Storytelling - A Drink with James Episode 155 Jul 08, 2019

In this special episode of A Drink with James, Fohr CEO James Nord gives his thoughts on all aspects of storytelling. Taken from key excerpts from his keynote at Fohr's recent brand conference, James goes in-depth on three different points regarding stoytelling—why should you care about storytelling, how to approach telling stories, and how does this play out in a sponsored post.

Viral Instagram proposal, pitching to brands, ads on explore tab - A Drink with James Episode 154 Jul 02, 2019

Fohr CEO James Nord gives tips on retaining your audience and how you should proactively pitch brands. He also discusses @fashionambitionist’s viral Instagram proposal and Instagram’s new Explore page ads.

A Conversation with Patrick Janelle (@aguynamedpatrick) - A Drink with James Episode 153 Jun 25, 2019

In this very honest and real conversation, Fohr CEO James Nord is joined by Patrick Janelle and they have a very candid conversation about many things including the Instagram algorithm, why (and how) Patrick's getting into YouTube, how he is planning for life outside of Instagram, and much more. This conversation pairs nicely with their first conversation, which we would recommend you listen to get a better sense of Patrick's background and history.

Responding to all DMs, Creator profile switch, Bilingual content - A Drink with James Episode 152 Jun 17, 2019

In Episode 152, Fohr CEO James Nord gives his thoughts on whether (and how) you should be responding to every direct message, should you be switching to the new creator profiles, and how we are working with influencers who have bilingual content.

Creating Engaging Content Consistency in Photos and more - A Drink with James Episode 19 Jun 17, 2019

In Episode 19 of A Drink with James, James Nord gets philosophical about engagement on social media, he discusses the importance of consistent photography, and talks about how to grow your following outside of your own channels.

Getting Brand Deals Overcoming Doubt Fashion Week - A Drink with James Episode 18 Jun 14, 2019

In Episode 18 of A Drink with James, James Nord talks about how to negotiate deals with brands if your blog audience is bigger than your social media audience, he gives advice on how to not compare yourself to other bloggers who are growing faster than you, and he gives his thoughts on when you should attend fashion week.

Joining Fohr Card Putting Out Video Content Hiring PR Agencies - A Drink with James Episode 17 Jun 14, 2019

In Episode 17 of A Drink with James, James Nord talks about whether or not you should hire a PR agency, when the best time to join Fohr Card is, and when you should start putting out videos content.

Staying Authentic Alternative Revenue Sources - A Drink with James Episode 16 Jun 14, 2019

In Episode 16 of A Drink with James, James Nord talks about being honest and authentic with your audience, alternative ways of revenue for influencers, and what social channels influencers should focus on.

A Conversation with Taylor Lorenz (@taylorlorenz) - A Drink with James Episode 151 Jun 10, 2019

In episode 151 of A Drink with James, Fohr CEO James Nord sits down with Taylor Lorenz, Staff Writer at The Atlantic. For the past few months, she’s become one of the go-to reporters covering the influencer space and online youth culture. It may come as a surprise to learn she’s been writing full-time for just for two years. From Tumblr to TikTok, she discusses her thoughts and predictions on social media, her advice to influencers, and much more.

Converting Posts to Sales, Instagram Shopping, Designing Products - A Drink with James Episode 150 Jun 03, 2019

In Episode 150 of A Drink with James, Fohr CEO gives his thoughts on two very different results for two influencers who created and sold their own products, he gives his thoughts on Instagram's latest shopping feature, and he discusses how to maintain authenticity while trying to sell products.

Everything you need to know about gifting campaigns start to finish - A Drink with James Episode 149 May 28, 2019

We’ve been getting a lot of questions about gifting, both from brands and influencers, so we decided to make an entire episode around it. Fohr CEO James Nord discusses the relevance and importance of doing them, to actually the ins and outs of executing on them from start to finish. In today’s environment, we’ve found influencers are far too often too quick to turn down a gifting campaign, James makes a case for them in this episode.

A Conversation with Grace Atwood (@graceatwood) - A Drink with James Episode 148 May 20, 2019

In Episode 148 of A Drink with James, Fohr CEO James Nord sits down with Grace Atwood, the founder, and voice behind The Stripe. Grace's position is the market is quite unique. It's hard to believe, but her Instagram isn't her top priority, behind her blog and podcast. She talks about that dichotomy, in addition to how she got started in this business, the ins, and outs of how she works with brands, and much more!

Instagram removes likes in Canada, Staying Relevant, Stealing Ideas - A Drink with James Episode 147 May 06, 2019

Fohr CEO James Nord gives his thoughts on Instagram testing out the removal of likes on posts in Canada, how to stay relevant as tastes change, and he gives his thoughts on how to deal with people who rip off your ideas without crediting.

Hiding Like Counts, Younger Instagram Users, IGTV Metrics - A Drink with James Episode 146 Apr 29, 2019

Fohr CEO James Nord gives his opinions on the possibility of Instagram hiding like counts, the implications of younger Instagram users purging their followers, and what IGTV metrics you should focus on.

A Conversation with Chloe Morello (@chloemorello) - A Drink with James Episode 145 Apr 23, 2019

Fohr CEO James Nord sits down in Los Angeles with Australian Youtuber and content creator Chloe Morello. They have a wide-ranging conversation about Chloe's recent move to Los Angeles, how she is thinking about Instagram and YouTube (and how that's changed over the years), what she's doing to take the content to the next level, and much more more.

A Drink with James Episode 144 Apr 15, 2019

In Episode 144 of A Drink with James, Fohr CEO James Nord gives his thoughts on why he thinks there is so much anger towards influencers as a career, how to communicate organic posts in a real way an effective way, and how to get the most out of brand blogger meetings.

A Drink with James Episode 143 Apr 11, 2019

CEO James Nord discusses live-streaming, evaluating originality, and how to get the most out of your meetings and partnerships.

A Drink with James Episode 142 Apr 01, 2019

In Episode 142 of A Drink with James, Fohr CEO James Nord talks about how we at Fohr are using saves as a "super like" metric, how to stay on a brands radar even if you aren't currently in a brand partnership with them, and he gives some overall negotiation tips.

A Drink with James Episode 141 Mar 25, 2019

In Episode 141 of A Drink with James, Fohr CEO James Nord gives his best practices for responding to DMs (both influencers and brands), when and how to overdeliver assets for campaigns, and what his opinions are surrounding swearing on social.

A Drink with James Episode 140 Mar 18, 2019

In Episode 140 of A Drink with James, Fohr CEO James Nord gives his thoughts on best practices on maximizing the quality of your sponsored Instagram Stories, he gives some advice for niche influencers (and non-niche influencers), and he shares how to ensure that you are building on your brand relationships even if you are represented by management.

A Drink with James Episode 139 Mar 11, 2019

In Episode 139, Fohr CEO James Nord gives his thoughts on how to find the right balance between not sharing enough and sharing too much on Instagram stories, how to grow when you feel like you're just not getting seen, and whether he thinks brands will ever hire in-house groups to create content.

A Drink with James Episode 138 Mar 04, 2019

In Episode 138 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can optimize your sponsored Instagram Stories, he follows up on the difference between letting your passion dictate your content (not your engagement rates), and he touches on the importance of blog SEO.

A Drink with James Episode 137 Feb 25, 2019

In Episode 137 of A Drink with James, Fohr CEO James Nord is joined by the dynamic duo behind Gal Meets Glam, Julia Engel and Thomas Berolzheimer.
The conversation goes over so many topics: from Julia and Thomas's start to growing Gal Meets Glam to over one million, to concept and creation of their own collection. It's easy to see how they became as successful as they are, as they wear their passion on their sleeve. This quickly became one of our best conversations ever. We cut them off at just over an hour, and we know they could have kept going. Hope you enjoy this entertaining and informative conversation with two of the industry's best!

A Drink with James Episode 136 Feb 18, 2019

In Episode 136 of A Drink with James, filmed at Center Bar in Columbus Circle, Fohr CEO James Nord gives his opinion on the single most important KPI when it comes to influencer marketing, he gives advice for someone hesitant to be vulnerable on Instagram, and he gives his opinion on fake sponsored posts.

A Drink with James Episode 135 Feb 11, 2019

In A Drink with James Episode 135, Fohr CEO James Nord gives his thoughts on whether or not there are peaks for influencers, how to find a balance between types of content that you are posting, and he gives his opinion on how he sees artificial intelligence playing into influencers in the future.

A Drink with James Episode 134 Feb 04, 2019

In Episode 134 of A Drink with James, Fohr CEO James Nord gives some insightful information about how to find inspiration, he gives his best pitching tips, and he gives his opinion on "filler" content on Instagram.

A Drink with James Episode 133 Jan 28, 2019

In Episode 133 of A Drink with James, Fohr CEO James Nord gives his thoughts about the Fyre Festival Documentary and its implications on influencers, he discusses if it's possible to maintain privacy while being an influencer, and he gives his thoughts on how to understand user behavior to help inform decisions.

A Drink with James Episode 132 Jan 22, 2019

In A Drink with James Episode 132, Fohr CEO James Nord gives his thoughts on how to figure out if it's time to move on from being an influencer, he gives his opinion on who he thinks the brand leaders are in the space, and he gives his thoughts on the best way to make initial contact with brands.

A Drink with James Episode 131 Jan 14, 2019

In episode 131 of A Drink With James, Fohr CEO James Nord discusses the right time to start a YouTube channel and how social media has impacted society. He also talks about following and unfollowing as a method of growth (spoiler: it doesn’t work).

A Drink with James Episode 130 Jan 07, 2019

In A Drink with James episode 130, Fohr CEO James Nord gives his prediction on where he thinks influencer marketing is going in 2019, how to optimize Instagram Story content, and whether or not you should be boosting top performing content.

A Drink with James Episode 129 Dec 19, 2018

In A Drink with James Episode 129, Fohr CEO James Nord reflects on what he's learned in 2018, whether or not you should be asking your followers about the types of posts they want to see, and when the best posting times are on Instagram. This is our last episode of the year. Thank you all of your s

A Drink with James Episode 128 Dec 10, 2018

In A Drink with James Episode 128, Fohr CEO James Nord answers the many questions we've had about engagement percentages and averages (and even how to calculate it). He also discusses the future of YouTube sponsorships and brand deals, and how to be a successful influencer without attending events o

A Drink with James Episode 127 Dec 03, 2018

In Episode 127 of A Drink with James, Fohr CEO James Nord discusses changes in 2019 influencer rates, how to properly do an unboxing video, and he gives his thoughts on the status of hashtags.

A Drink with James Episode 126 Nov 27, 2018

In Episode 126 of A Drink with James, Fohr CEO James Nord gives his advice on how to increase your holiday presence, he discusses some findings from when we visited Instagram HQ last week, and he talks about how to increase your Instagram Story engagement.

A Drink with James Episode 125 Nov 19, 2018

In Episode 125 of A Drink with James, Fohr CEO James Nord talks about why brands choose certain influencers, how to navigate a relationship with an influencer whose engagement doesn’t match their follower count, and what to do when you feel like you’ve outgrown a brand you’ve been working with.

A Drink with James Episode 124 Nov 13, 2018

In Episode of 124 of A Drink with James, Fohr CEO James Nord has a very in-depth conversation with Tezza and Cole Herrmann. @tezza has experienced some of the highest growth we've seen in 2018 (and has been mentioned on A Drink with James nearly every episode this year). Hear from the duo behind the

A Drink with James Episode 123 Nov 05, 2018

In Episode 123 of A Drink with James, Fohr CEO James Nord (dressed up as author F. Scott Fitzgerald for Halloween) gives his thoughts on "new" influencers breaking into the scene, improving your reach and getting it verified by Fohr, and the best way to introduce new niches to your feed.

A Drink with James Episode 122 Oct 29, 2018

In Episode 122 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can improve engagement by engaging with others, where is sees the future of influencers going, and how to stay grounded while being an influencer.

A Drink with James Episode 121 Oct 23, 2018

In Episode 121 of A Drink with James, Fohr CEO James Nord shares how influencers are selected for Fohr campaigns, how and when you should be giving insights to your clients after a campaign, and what he thinks about influencers with their own product lines.

A Drink with James Episode 120 Oct 15, 2018

In a Drink with James Episode 120, Fohr CEO James Nord discusses building your brand email lists, the future of blogs, and how to change the focus of your content.

A Drink with James Episode 119 Oct 08, 2018

In Episode 119 of A Drink with James, Fohr CEO James Nord discusses working with other influencers, dealing with harassment, and how to increase engagement.

A Drink with James Episode 118 Oct 01, 2018

In A Drink with James Episode 118, Fohr CEO James Nord gives his thoughts on how Instagram's co-founders' departure impacts influencers, how/when to send a follow-up report after a brand partnership ends, and whether or not there is a "slow time of year" for brand deals.

A Drink with James Episode 117 Sep 24, 2018

In Episode 117 of A Drink with James, Fohr CEO James Nord gives his opinions on building audience trust, increasing sales conversion, and how (and when) to start introducing travel content in your feed. Plus: he has a tip on utilizing Instagram's Questions feature for sponsored posts.

A Drink with James Episode 116 Sep 17, 2018

A Drink with James Episode 115 Sep 11, 2018

A Drink with James Episode 114 Sep 04, 2018

In Episode 114 of A Drink with James, Fohr CEO James Nord discusses how to avoid losing followers, his thoughts on brands valuing editorial content, and what to do if a brand you're working with stops responding.

A Drink with James Episode 113 Aug 27, 2018

In Episode 113 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to transition a gifting relationship to a paid one, how to expand your audience from a local one to a global one, and he gives his thoughts on hashtags.

A Drink with James Episode 112 Aug 21, 2018

In Episode 112 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to expand your email distribution lists, how to determine whether or not an event is worth your time, and what's harder to reach — 1k, 10k, or 100k.

A Drink with James Episode 111 Aug 13, 2018

In Episode 111 of a Drink with James, Fohr CEO James Nord gives his thoughts on whether or not you should promote products you don't use, how to get invites to the big fashion week shows, and how to better communicate with brands.

A Drink with James Episode 110 Aug 06, 2018

In Episode 110 of A Drink with James, Fohr CEO James Nord gives his opinion on if/when you should be following the people you work with at brands, unprofessionalism in the influencer space, and he gives his thoughts on growth companies.

A Drink with James Episode 109 Jul 30, 2018

In Episode 109 of A Drink with James, Fohr CEO James Nord gives his take on how to deal with negative comments, how (and if) to create content for brands that don't match your aesthetic, and he discusses whether or not you should back out of paid contracted posts if you feel like you are being taken

A Drink with James Episode 108 Jul 23, 2018

In Episode 108 of A Drink with James, Fohr CEO James Nord gives his thoughts on Instagram audiences gravitating towards popular travel destinations, whether or not Instagram will try and capture ad money going from brands to influencers, and benchmarking engagement percentage.

A Drink with James Episode 107 Jul 16, 2018

In A Drink with James Episode 107, Fohr CEO James Nord discusses Instagram Stories new Question feature, how to get out of a rut, and how to monetize aggregating content accounts.

A Drink with James Episode 106 Jul 09, 2018

In A Drink with James Episode 106, Fohr CEO James Nord gives his thoughts on the diversity (or lack thereof) in the influencer space, evolving your Instagram account from personal posts to paid campaigns, and he gives his tips on affiliate marketing.

A Drink with James Episode 105 Jul 02, 2018

In Episode 105 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to use engagement to your advantage in pitches, whether or not it's worth still trying to be an influencer if you are under 10k followers, and how to deal with nerves when attending influencer/brand events.

A Drink with James Episode 104 Jun 28, 2018

In Episode 104 of a Drink with James, Fohr CEO James Nord gives his thoughts on IGTV, how to find (and reach) global audiences, and how to gracefully decline an opportunity that you have previously agreed to do.

A Drink with James Episode 103 Jun 18, 2018

In a Drink with James Episode 103, Fohr CEO James Nord gives insight as to how brands use demographics to determine who they want to work with, how to get inactive followers to be active again, and he also answers a question that inquires about different rules for different niches.

A Drink with James Episode 102 Jun 11, 2018

In a Drink with James Episode 102, Fohr CEO James Nord discusses how to make sure your sponsored content is getting the same level of exposure as your organic content, his thoughts on Instagram Takeovers, and what to do if you're content is strong, but you're not gaining followers.

A Drink with James Episode 101 Jun 04, 2018

In Episode 101 of A Drink with James, Fohr CEO James Nord has a conversation about how to deal with bots potentially ruining your engagement, how to work (and not) work with Fohr, and how to deal with gifted products you don't like.

A Drink with James Episode 100 May 23, 2018

In Episode 100 of a Drink with James, Fohr CEO James Nord reflects on creating 100 episodes of a Drink with James, he gives advice for young entrepaneurs, and he tells you whether or not you should be growing your blog following.

A Drink with James Episode 99 May 16, 2018

In a Drink with James Episode 99, Fohr CEO James Nord gives his thoughts on how to ask for more money in a negotiation, proper response times for brands and influencers, and cold email best practices.

A Drink with James Episode 98 May 07, 2018

n a Drink with James Episode 98, Fohr CEO James Nord gives his thoughts on how to price Youtube posts, how and or when to ask for help, and at what point do you feel like a brand is taking advantage of the passion you have for them.

A Drink with James Episode 97 May 01, 2018

In a Drink with James Episode 97, Fohr CEO James Nord gives his thoughts on industry sponsorship rates, using photo credits for exposure, and niche audiences.

A Drink with James Episode 96 Apr 23, 2018

In Episode 96 of A Drink with James, Fohr CEO James Nord gives his thoughts on why he thinks longer captions increase post performance, what you should be thinking about when you collaborate with other influencers, and he gives his thoughts on whether you should be sending cold emails (or DMS) to br

A Drink with James Episode 95 Apr 16, 2018

In Episode 95 of A Drink with James, Fohr CEO James Nord deleting posts that don't get likes, how to deal with brands that are inconsistent in their communication, and James gives his favorite recent campaigns.

A Drink with James Episode 94 Apr 09, 2018

In Episode 94 of A Drink with James, Fohr CEO James Nord discusses the new Instagram API changes, how to get into and stand out at Coachella, and what makes a microinfluencer (and what brands are looking for when they work with them).

A Drink with James Episode 93 Apr 02, 2018

In Episode 93 of A Drink with James, Fohr CEO James Nord gives his thoughts on how influencers can use email newsletters to their advantage, engagement bookmarks, and whether you should be converting product sales into affiliate links.

A Drink with James Episode 92 Mar 30, 2018

In A Drink with James Episode 92, Fohr Card CEO James Nord talks about how and when to start outsourcing, how to reach out to past clients and update them on the latest, and he gives his thoughts on new influencers starting their own podcasts.

A Drink with James Episode 91 Mar 20, 2018

In A Drink with James Episode 91, Fohr Card CEO James Nord has a conversation with Jenny Cipoletti (@margoandme). This very entertaining and informative conversation covers many topics including (but not limited to): balancing editorial content versus iPhone content, thoughts on posting times, what

A Drink with James Episode 90 Mar 12, 2018

In A Drink with James Episode 90, Fohr Card CEO James Nord gives thoughts on how many sponsored posts is too many, how to respond if a brand asks you to license images, and what time is the best time to post. All this, and a special bonus rant in this week's episode!

A Drink with James Episode 89 Mar 05, 2018

In Episode 89 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on Vero, how to transition a brand relationship to become a brand ambassador, and he explains the importance of understanding what a brand actually wants in a collaboration.

A Drink with James Episode 88 Mar 05, 2018

In Episode 88 of A Drink with James, shot while flying on a Netjets plane 40,000 feet in the air, Fohr Card CEO James Nord talks about the new instagram highlights feature, charging for Instagram Stories, and whether or not you should disclose a sponsored post on a gifting campaign. Special thanks

A Drink with James Episode 87 Feb 19, 2018

In a Drink with James Episode 87 (a special Valentine's Day edition), Fohr Card CEO James Nord gives his thoughts on usage rights for influencers, capitalizing on niches, and working with influencers and brands worldwide.

A Drink with James Episode 86 Feb 12, 2018

In Episode 86 of A Drink with James, Fohr Card CEO James Nord discusses how to move from a personal feed to a influencer feed without losing your artistic touch, the difference between shooting with pro equipment vs. an iPhone, and whether or not it's possible to live outside of a major city and be

A Drink with James Episode 85 Feb 05, 2018

In Episode 85 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on whether or not you should hire a photographer, focusing on growth before reaching 50k followers, and the over-saturation of the influencer market.

A Drink with James Episode 84 Jan 30, 2018

In Episode 84 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the Elle Darby vs. hotel in Dublin situation, competition between influencers, and whether brands should use organic influencers for brand collaborations.

A Drink with James Episode 83 Jan 22, 2018

A Drink with James Episode 82 Jan 18, 2018

In Episode 82 of A Drink with James, Fohr Card CEO James Nord talks about how you can get into fashion week shows, how to stand out more with brands when their aesthetic might not at first include you, and what skills you should be learning in 2018.

A Drink with James Episode 81 Jan 08, 2018

In Episode 81, the first Drink with James of 2018, Fohr Card CEO James Nord gives his thoughts on speaking to audiences outside of your normal audience, bringing value to a large brands if your'e a smaller influencer, and how to work a full-time job and post to Instagram regularly, All done while w

A Drink with James Episode 80 Dec 18, 2017

In Episode 80 of A Drink with James, Fohr Card CEO looks back at 2017 & ahead to 2018, he discusses how repealing net neutrality impacts influencers, and he gives his tips on migrating blog traffic to Instagram traffic.

A Drink with James Episode 79 Dec 11, 2017

In Episode 79 of A Drink with James, Fohr Card CEO James Nord gives thoughts thoughts about seasonally themed Instagram photos, growing in other markets, and how to grow in other markets.

A Drink with James Episode 76 - A Conversation with Jamie Beck (@annstreetstudio) Nov 27, 2017

In Episode 76 of A Drink with James, Fohr Card CEO James Nord speaks with Jamie Beck of Ann Street Studio (@annstreetstudio). Jamie talks about many topics including living in France, her self- portrait series, how she values Instagram, and much more!. This episode is a MUST HEAR.

A Drink with James Episode 77 Nov 27, 2017

In A Drink with James Episode 77, Fohr Card CEO James Nord talks about whether or not you should be worry about making money if you have under 50k followers, the difference between taking a job for money or for exposure, and he gives his thoughts on whether or not there is such a thing as over engagement.

A Drink with James Episode 75 Nov 14, 2017

In Episode 75 of A Drink with James, Fohr Card CEO James Nord talks about how to pitch niche brands, the conundrum that Instagram creators face when trying to push new original content, and the future of retail!

A Drink with James Episode 74 Nov 08, 2017

In this Episode of A Drink with James, Fohr Card CEO James Nord gives his thoughts on negotiation, whether or not an influencer at 2500 followers has a chance, and he gives insight on how early is too early to reach out to brands.

A Drink with James Episode 73 Oct 31, 2017

In this episode of A Drink with James recorded live at our influencer conference in Los Angeles, Fohr Card CEO James Nord has a discussion with Evelina Cartasova about all things video/Youtube.

A Drink with James Episode 72 Oct 31, 2017

In Episode 72 of A Drink with James, Fohr Card CEO James Nord tells you why you should attend the influencer conference, how to define success on Instagram, and he gives his thoughts on the Instagram algorithm.

A Drink with James Episode 71 Oct 31, 2017

In a Drink with James Episode 71, Fohr Card CEO James Nord talks about whether or not you should be promoting your Instagram account via Instagram ads, how to set expectations up front when working with a brand, and how to maintain a relationship with a brand partner you got through an agency.

A Drink with James Episode 70 Oct 31, 2017

In A Drink with James Episode 70, Fohr Card CEO James Nord talks about about the first week on the "Michelle Challenge", how important business development is, and how to take photos of yourself without a photographer.

A Drink with James Episode 69 Sep 25, 2017

In Episode 69 of A Drink with James, Fohr Card CEO James Nord discusses how you know if you have a product market fit, high thoughts on whether or not you should use the follow/unfollow tactic to grow your account, and he lets you know how/when you should start charging for event coverage.

A Drink with James Episode 68 Sep 15, 2017

In Episode 68 of A Drink with James, Fohr Card CEO James Nord has a conversation with Michelle Madsen of @michelletakeaim. They cover a wide variety of topics, and she gives some helpful tips and lessons she has learned in her five years of being a influencer.

A Drink with James Episode 67 Sep 12, 2017

In Episode 67 of A Drink with James, Fohr Card CEO James Nord talks about what kind of engagement percentages you should be getting on your photos, whether you should ask for money (or work for free) in campaign negotiation, and how you should respond to PR event invites.

A Drink with James Episode 66 Sep 06, 2017

In Episode 66 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the how to get invited to events (and their importance), he shares his thoughts on following up on payment respectfully, and how to use personal engagement to drive growth (and whether it's a good idea).

A Drink with James Episode 65 Aug 29, 2017

In Episode 65 of A Drink with James, Fohr Card CEO James Nord talks about growing your Instagram account while having a full-time job, monitoring your demographics, and how to get a Fohr Card Verified Authentic Following.

A Drink with James Episode 64 Aug 24, 2017

In Episode 64 of a Drink with James, Fohr Card CEO James Nord welcomes top menswear bloggers Moti Ankari and Marcel Floruss to the show. Recorded in front of a live audience, this episode covers a wide range of topics and is an informative and entertaining watch for any growing influencer.

A Drink with James Episode 63 Aug 14, 2017

In this episode of A Drink with James, Fohr Card CEO James Nord has a conversation with Sydney Fazende, Digital Director at LaForce. This episode is a must-watch for those looking to get insight from the brand perspective!

A Drink with James Episode 62 Aug 14, 2017

In Episode 62 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on how to speak to brands when pitching, how to do a proper unboxing Instagram story, and he gives thoughts on giveaways.

A Drink with James Episode 61 Aug 08, 2017

In Episode 61 of A Drink with James, Fohr Card CEO James Nord talks about what he's seen beginners getting wrong in the past few months, how influencers can start getting into new fields, and how to train audiences to like new types of content.

A Drink with James Episode 60 Jul 31, 2017

In Episode 60 of A Drink with James, Fohr Card CEO James Nord gives his tips on how to be consistent but not boring, how to better compose a photo, and he shares what it was like for him to work as an influencer on a recent campaign with Jaguar.

A Drink with James Episode 59 Jul 26, 2017

In Episode 59 of A Drink with James, Fohr Card CEO James Nord talks about whether you should delete old Instagram posts, how to really focus on a niche, and how much brands really value Youtube.

A Drink with James Episode 58 Jul 14, 2017

In Episode 58 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on what platforms influencers should be focussing on for video, do brands factor in followings on platforms that aren't Instagram when considering influencers for campaigns, and how influencers should handle late payments from brands.

A Drink with James Episode 57 Jul 05, 2017

In Episode 57 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on blogs, adjusting to the issues with the Instagram algorithm, and contracts.

A Drink with James Episode 56 Jun 29, 2017

In Episode 56 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the new Instagram sponsored post feature, being too eager, and what he thinks of agencies that encourage pod groups.

A Drink with James - Episode 55 Jun 27, 2017

In A Drink with James Episode 55, Fohr Card CEO James Nord talks about usage rights for images, experiences as payment, and gives some business tips that will help you standout.

A Drink with James Episode 54 Jun 15, 2017

In Episode 54 of A Drink with James, Fohr Card CEO James Nord talks about how to get meetings with brands if you have a smaller following, what's trending with flat lays, and whether or not you should charge for sponsored Instagram Stories.

A Drink with James - Episode 53 Jun 15, 2017

In Episode 53 of A Drink with James, Fohr Card CEO James Nord talks about how to leverage your following when working with brands with less followers than you, how to deal with lurkers, and specific advice for how to pitch brands when you're going on a trip.

A Drink with James - Episode 52 Jun 15, 2017

In Episode 52 of A Drink with James, Fohr Card CEO James Nord has a conversation with Luke Ditella. Their conversation covers a wide variety of topics, from how his pro surfing career impacted his work as an influencer, to how he thinks physics and the law of attraction play into our daily lives.

A Drink with James - Episode 51 Jun 15, 2017

In this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance (and gives some tips) of networking, pitching brands for product, and the best practices for updating your Fohr Card profile.

A Drink with James Episode 50 Jun 15, 2017

In Episode 50 of A Drink with James, Fohr Card CEO James Nord talks about how influencers can get more work from Fohr Card, what he influencers can be doing a better job of, and how to deal with brands that don't value what influencers are worth.

A Drink with James Episode 49 Jun 15, 2017

In this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance of sending drafts to your clients, the ins and outs of the shadow ban, and what tasks you can outsource.

A Drink with James Episode 48 Jun 15, 2017

In Episode 48 of A Drink with James, Fohr Card CEO James Nord talks about what #sponsored means to him, how to deal with brands who like to micromanage their influencers, and he gives his thoughts on what to charge for sponsored content.

A Drink with James Episode 47 Jun 15, 2017

In Episode 47 of A Drink with James, Fohr Card CEO James Nord talks about how to cover events properly to get the maximum exposure, whether niche audiences would limit your growth, and should you be sliding into DMs?

A Drink with James - Episode 46 Jun 15, 2017

In episode 46 of A Drink with James, Fohr Card CEO James Nord discusses the details of the influencer conference, turning affiliate relationships into yearly paid sponsorships, and what he suggest you do if everything you do isn't working.

A Drink with James - Episode 45 Jun 15, 2017

Fohr's weekly influencer show where CEO James Nord answers user submitted questions questions about influencer marketing.

A Drink with James - Episode 44 Jun 15, 2017

In this episode of A Drink with James, Fohr Card CEO James Nord sits down with Patrick Janelle (@aguynamedpatrick) in his apartment in SoHo for a wide ranging conversation that you certainly don't to miss!

A Drink with James - Episode 43 Jun 15, 2017

In Episode 43 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on how to reach out to PR companies, on how to go about getting an agent, and how to get work from brands even if you are outside of a major city.

A Drink with James - Episode 42 Jun 15, 2017

In this episode of A Drink with James, Fohr Card CEO James Nord talks about whether he feels engagement is declining across all platforms, how to handle gifting campaigns, and when to try and get compensated for a campaign when it's not offered.

A Drink with James - Episode 41 Jun 15, 2017

In a Drink with James Episode 41, Fohr Card CEO James Nord gives his thoughts on how much you charge and how to effectively utilize your photographers, his thoughts on loop giveaways, and being an influencer while having a day job.

A Drink with James - Episode 40 Jun 15, 2017

In Episode 40 of A Drink with James, Fohr Card CEO James Nord talks about how to approach big brands, how much say should a brand have on the creative side of a campaign, and how do you get comped hotels & how to deliver that content.

A Drink with James - Episode 39 Jun 15, 2017

In Episode 39 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the new Instagram photo sets, engagement versus reach, and he talks about what to focus on if you are a smaller blogger

A Drink with James - Episode 38 Jun 15, 2017

In this episode of A Drink with James, Fohr Card CEO James Nord talks with Erica Hoida (@fashionedchicstyling) about how she grew 500k followers in a little over a year, being an influencer in San Diego, consistency, and much more!

A Drink with James - Episode 37 Jun 15, 2017

In Episode 37 of A Drink with James, James Nord heads down to Georgia and talks about what you should do when a brand regrams you without tagging, how to transition from gifting/free campaigns to paid collaborations, and how to handle it when brands that you don't align with reaches out.

A Drink with James - Episode 36 Jun 15, 2017

In Episode 36 of A Drink with James, James Nord talks about how to approach guest posting, building personal brands, and different ways to promote social media posts.

A Drink with James - Episode 35 Jun 15, 2017

In Episode 35 of a Drink with James, James Nord talks about the importance of video in 2017, his thoughts on being organic and not buying fake followers, and what he dislikes about travel photos.

A Drink with James - Episode 34 Jun 15, 2017

Justin Bridges and James Nord talk business strategies, photography tips, how to work with brands, and hustling.

A Drink with James - Episode 33 Jun 15, 2017

In Episode 33 of A Drink with James, James Nord talks about how you can stand out as a photographer on social media, whether you should cater to your audience, and how to pick your blog name.

A Drink with James - Episode 32 Jun 14, 2017

In Episode 32, James Nord talks about what he thinks will be trending 2017, how to deal with declining engagement, and he talks about the difference between curation and creation.

A Drink with James - Episode 31 Jun 14, 2017

In this episode of A Drink with James, James Nord gives his thoughts on how to use Instagram Live, the competition between Snapchat and Instagram, and his thoughts on buying followers/engagement/using comments bots.

A Drink with James - Episode 30 Jun 14, 2017

In Episode 30 of A Drink with James, James Nord is joined by Christina Caradona (@troprouge) for an entertaining and informative conversation about authenticity and being yourself.

A Drink with James - Episode 29 Jun 14, 2017

In Episode 29 of A Drink with James, James Nord gives his thoughts on selling back products that influencers were gifted, what metric most brands use when determining when to work with influencers, and how to go about getting press.

A Drink with James - Episode 28 Jun 14, 2017

In this episode of A Drink with James, James Nord is joined by Editorial Director of Coveteur Laurel Pantin!

A Drink with James - Episode 27 Jun 14, 2017

In Episode 27 of A Drink with James, James Nord gives examples of three influencers doing really well right now, he talks about the importance of captions on Instagram photos, and he discusses what he’s learned in 27 episodes of filming A Drink with James.

A Drink with James - Episode 26 Jun 14, 2017

In Episode 26 of a Drink with James, James Nord talks about what he would do if he were starting out with zero followers, Snapchat vs. Instagram stories, and creative blocks.

A Drink with James - Episode 25 Jun 14, 2017

In Episode 25 of A Drink with James, James talks about ensuring conversion for a brand you are working with, tips for brands looking to work with influencers, and how to deal with brands when they say they have no budget.

A Drink with James - Episode 24 Jun 14, 2017

In this week's episode of A Drink with James, James Nord talks with Rachel Martino (@RachMartino) about how she got her start as an influencer, techniques she used when growing her following and much much more!

A Drink with James - Episode 23 Jun 14, 2017

In Episode 23 of A Drink with James, Heidi Nazarudin joins James for a conversation about all things influencer marketing. In her four years of blogging and being an influencer, Heidi has a combined total reach of over 650K and has worked with some of the biggest brands in the world. She talks about leaving her corporate job in Tokyo to move to Los Angeles and pursue her dream of being a freelance writer. This episode is a must watch for all influencers!

A Drink with James - Episode 22 Jun 14, 2017

In Episode 22 of A Drink with James, James Nord talks about what to do when brands have no budget in mind and stop responding, gives some tips on taking better outfit photos, and he gives his thoughts on what makes great branded content.

A Drink with James - Episode 21 Jun 14, 2017

In Episode 21 of A Drink with James, James Nord talks about what you should include in your media kit, subject lines/bodies to cold emails, and he talks about Twitter & the importance of migrating your following to other platforms.

A Drink with James - Episode 20 Jun 14, 2017

In Episode 20 of A Drink with James, James Nord talks about long term contracts, slow adopters to influencer marketing, and gives some photography tips and tricks.

A Drink with James Episode 15 - Brands Using Fohr Card Dealing with Cold Leads Staying Authentic Jun 14, 2017

In Episode 15 of A Drink with James, James Nord talks about how brands use Fohr Card, what to do when a hot lead turns into a cold lead, and how to stay authentic to your followers.

Influencer Marketing Insight from Brands (with Laney Crowell) - A Drink with James Episode 14 Jun 14, 2017

In Episode 14 of A Drink with James, James Nord heads out to the Hamptons for some fresh air and to have a conversation with Laney Crowell, founder of digital branding agency Crowell Lane. Prior to starting her own agency, Laney worked for a international cosmetics brand, garnering over 5 years of experience working with influencers. Her insight is invaluable, and this video is a must-watch for influencers of all levels who are looking to understand what brands think about when working with influencers.

A Drink with James - Episode 13 Jun 14, 2017

In A Drink with James Episode 13, James Nord talks about Instagram stories, how to be more innovative in pitches, and how to respond to a brands with no budget for a collaboration without sounding desperate.

A Drink with James - Episode 12 Jun 14, 2017

In A Drink With James Episode 12, Damsel In Dior stops by to talk about growing your following with the new Instagram algorithm, when to start asking brands for paid work, the reason why you should have a blog and much much more.

A Drink with James - Episode 11 Jun 14, 2017

In Episode 11 of A Drink With James, James Nord talks about getting better rates on brand collaborations, how to properly tag your sponsored content to meet FTC guidelines, and how many times is too many to email a brand before giving up.

A Drink with James - Episode 10 Jun 14, 2017

In A Drink with James Episode 10, Rich Tong (Fohr Card co-founder, Chief Product Officer) joins James Nord to talk about the origins of Fohr Card, Rich debuts a fantastic new Fohr Card feature, and James talks about the difference between brands buying versus influencers selling.

A Drink with James - Episode 9 Jun 14, 2017

A Drink with James Episode 9 was filmed at the Tommy Hilfiger show at New York Men's Fashion Week last Wednesday! This week James talks about getting into fashion shows, should you have a blog or just focus on social networks, and the keys to maintaining long relationships with brands.

A Drink with James - Episode 8 Jun 14, 2017

In this episode, James Nord answers questions about whether or not brands look at follower (and potential fake follower) counts, creating authentic Snapchat branded content, and managing brand/potential brand collaborations and relationships.

A Drink with James - Episode 7 Jun 14, 2017

In A Drink with James Episode 7, James Nord talks about leveraging building a personal brand while building a company, how to make your local businesses part of your local social media scene, and working with big companies when you are more of a niche blog. Thanks to Adam Hughly, Smalley Coffee, and Goldfish Kiss for the questions!

A Drink with James - Episode 6 Jun 14, 2017

James Nord discusses common threads for successful Instagram accounts, how to stand out as minority-race in the fashion industry, and the best way to meet brands/PR agencies.

A Drink with James - Episode 5 Jun 14, 2017

In A Drink with James Episode 5, James Nord answers questions about Snapchat Influencer marketing, how to start charging brands without giving up collaborations with brands who don't want to pay, and about possible correlations between bloggers success and where they are located.

A Drink with James - Episode 4 Jun 14, 2017

James Nord answers questions on how to deal with Instagram plateaus, on whether he thinks there is a influencer bubble, and good benchmarking engagement statistics.

A Drink with James - Episode 3 Feb 03, 2017

In Episode 3 of A Drink with James, James answers questions about how many times per day you should post on Instagram, how to turn down brands but not turn them away, and how to become more visible on Fohr Card.

A Drink with James - Episode 2 Feb 02, 2017

In episode 2 of A Drink with James, James Nord answer questions about how to stand out in a crowded influencer space, how do you pitch brands if you have a smaller following, and what to "not do" when it comes to social platforms.

A Drink with James - Episode 1 Feb 01, 2017

In a Drink with James Episode 1, Fohr Card CEO James Nord talks about migrating followers to other platforms, how to approach brands if you have a smaller following, and when influencers can start making money.

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