The Duct Tape Marketing Podcast

Building a $220M Empire: The Power of Training and Branding Dec 19, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states. As the author of Elevate: Build a Business Where Everybody Wins and host of The Home Service Expert podcast, Tommy has dedicated his career to helping others achieve business success by focusing on recruiting top talent, optimizing branding strategies, and delivering exceptional customer experiences.

During our conversation, Tommy shared his journey of scaling a business from a small operation to an industry leader in the home services space. He emphasized the importance of investing in training, aligning core values, and leveraging performance pay systems to build a thriving team and long-term customer loyalty.

Today we discussed:

[00:00] Who is Tommy Mello?

[02:14] Optimizing Recruitment and Service Quality

[04:05] Branding Goes Beyond Your Logo

[07:26] Motivating Employees to Perform

[12:37] Recruiting vs. Creating A-Players

[15:52] Using Marketing to Recruit

More About Tommy Mello

Tommy Mello's website - https://homeserviceexpert.com/
Connect with Tommy Mello on Instagram: https://www.instagram.com/officialtommymello/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Solving the Marketing Leadership Gap for Small Business Dec 18, 2024

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.

As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.

Today we discussed:

[0:00] Opening
[01:50] The Leadership Gap in Marketing
[02:57] Why Marketing Leadership Matters
[03:39] Steps to Fix Marketing Leadership Gap
[08:48] Marketing Leadership as a Service

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

How the Right Creators Can Transform Your B2B Marketing Dec 12, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape.

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.

Today we discussed:

[01:02] Who is Nick Bennett?
[01:40] Defining Influencer Marketing in B2B vs B2C
[03:51] Best Practices for B2B Marketing and Influencer Integration
[06:48] Challenges and Misconceptions in B2B Influencer Marketing
[08:48] Successful Product Launch with Influencer Program
[11:34] Effectiveness and Authenticity in Influencer Partnerships
[15:23] Navigating Global Influencer Marketing
[18:47] Niche Focus and Controversial Content for Engagement

More About Nick Bennett

Nick Bennett's website - http://www.tackgtm.com
Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Empower Your Team: Learn to Lead Across Differences Dec 11, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years of experience driving growth and building high-performing teams. Stephanie, a trailblazer in private aviation as the first African American woman to lead a private jet company, shared insights from her book, Ally Leadership: How to Lead People Who Are Not Like You.

Our conversation explored the evolving dynamics of modern workplaces, the importance of building bridges across differences, and actionable strategies leaders can use to foster inclusion and trust. Whether you’re managing diverse teams, navigating generational divides, or seeking tools to lead empathetically, Stephanie’s advice is a game-changer for today’s leaders.

Today we discussed:

[0:00] Opening
[01:03] Who is Stephanie Chung?
[01:40] Introduction to ALLY Leadership
[03:12] Diversity in Leadership: Broadening the Conversation
[05:09] Cultivating Cultural Intelligence and Effective Leadership
[14:21] Overcoming Unconscious Bias Through Human Connection
[20:16] Barriers and Benefits of Leading Diverse Teams
[22:57] Creating a Psychologically Safe Workplace

More About Stephanie Chung

Stephanie Chung's website - http://www.stephaniechung.com
Connect with Stephanie Chung on LinkedIn: https://www.linkedin.com/in/TheStephanieChung/

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

Why Most Goals Fail (And How to Beat the Odds) Dec 05, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.

Our conversation dives deep into the pitfalls of goal setting, the common reasons people abandon their goals, and the proven strategies to overcome these challenges. Whether you're struggling to take the first step or sustain momentum, Jon's practical tips will inspire you to set achievable goals and make steady progress.

Today we discussed:

[01:02] Who is Jon Acuff?
[03:36] Unique Approach to Goal Setting
[05:11] Understanding and Utilizing Regret for Positive Change
[07:07] Building Achievable Goals and Addressing Unequal Opportunities
[10:39] Balancing Aspirational and Realistic Goals
[10:29] Why You Should Unitask Instead of Multitask
[14:58] Prioritizing Goals and Embracing Failure for Success
[18:56] Overcoming Fear of Success and Learning from Failure

More About Jon Acuff

Jon Acuff's website - http://jonacuff.com
Connect with Jon Acuff on LinkedIn: https://www.linkedin.com/in/jonacuff/

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Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy here: dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) Dec 04, 2024

In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025.

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. These trends highlight the increasing role of AI, hyper-personalization, decentralized communities, and authenticity in crafting impactful strategies.

I shared actionable insights on leveraging generative AI, exploring platforms like Reddit and Bluesky, and embracing customer-centric values to build trust and loyalty. Whether you’re a small business owner or part of a marketing agency, these predictions offer a roadmap for navigating the rapidly evolving digital ecosystem in 2025.

I Talk About:

[00:48] Hyper-Personalization Powered by Generative AI
[02:45] Decentralized Communities and the Shift Away from Traditional Social Media
[04:43] Generative AI-Led Creative Production
[07:50] AI-Driven Marketing Orchestration
[09:42] Brand Marketing as the New Standard
[11:14] AI Transparency and Consumer Trust
[13:00] Closing Thoughts & Actionable Advice for 2025

More about John Jantsch:

Check out John Jantsch's agency and consultancy Duct Tape Marketing at https://ducttapemarketing.com/

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

Get free stuff & sign up for his weekly newsletter - https://ducttapemarketing.com/dtmnews/

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Simple Shifts To Turn Average Speakers Into Expert Communicators Nov 28, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Chad Hoeppner, a political communications expert, CEO of GK Training, and author of Don't Say Um: How to Communicate Effectively to Live a Better Life.

Hoeppner is known for his work with high-profile leaders, including Andrew Yang, and as an adjunct professor at Columbia Business School. Our conversation dives deep into the art of effective communication, uncovering actionable public speaking tips and exercises to transform average speakers into confident, expert communicators.

Whether you want to eliminate filler words, speak with intentionality, or learn how to engage an audience effortlessly, Hoeppner’s insights offer practical tools for anyone looking to become a better speaker and communicator.

Today we discussed:

[00:00] The Power of Questions
[03:06] Feeling Seen and Self-Awareness
[05:54] The Art of Listening
[09:02] Engaging in Business Conversations
[12:06] Intrapersonal Communication and Self-Reflection
[15:03] Navigating Different Personalities
[18:02] Conflict Resolution Strategies

Michael Chad Hoeppner's website - https://dontsayum.com/

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. Duct Tape Marketing podcast listeners can take a free test drive at oracle.com/ducttape

How To Sell Customer Experience, Not Customer Service Nov 27, 2024

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters.

Jeannie Walters is an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators, a firm that helps companies increase sales and customer retention through elevated customer experiences.

Trailblazing the movement from “Reactive Customer Service” to “Proactive Customer Experience,” Walters is the leading authority for improving employee and customer relationships.

Walters is a founding member of the Customer Experience Professionals Association and a trusted advisor to numerous Fortune 500 companies, including Orangetheory Fitness, SAP, Comcast, and JPMorgan Chase. As an educator, her LinkedIn Learning courses have inspired over 500,000 learners worldwide. A Certified Speaking Professional and proud Professional Member of the National Speakers Association, Jeannie has captivated audiences of tens of thousands across three continents with her expertise and insights.

In this episode, we discuss the importance of understanding and improving customer experience—not service, experience! We also discuss the relationship between customer experience and marketing, the role of technology, generational differences in customer expectations, the significance of speed (how soon is "soon"?), and the necessity of building a customer-centric culture. Jeannie emphasizes the need for organizations to adopt a mindset focused on customer experience, implement effective strategies, and continuously test and adapt their approaches based on feedback.

More About Jeannie Walters:

Check out Jeannie Walters' Website
Connect with Jeannie Walters on LinkedIn

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Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

How to Ask The Right Questions Using Thoughtful Curiosity Nov 21, 2024

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Wright is a communication expert, coach, facilitator, and former communication professor. She empowers organizations to enhance the way people feel recognized, understood, and appreciated. As an executive coach and speaker, she guides leaders to express their highest selves with authentic authority and grace. Her popular TEDx Talk, “Ask Better Questions to Build Better Connections,” has inspired people around the world to become stronger communicators in their everyday lives. Dr. Wright has been featured in Fast Company, Essence, and Mashable, and is the creator of Can We Talk? Cards – 50 questions designed to take the guesswork out of small talk.

We talk about the importance of asking the right questions to foster better connections and how self-awareness and active listening are crucial in effective communication, especially in business settings. Dr. Wright's emphasis on making others feel seen and heard and how thoughtful curiosity can enhance interpersonal relationships. Our conversation also touches on navigating different personalities within teams and strategies for resolving conflicts.

More About Dr. Amber L. Wright:

Check out Amber L. Wright's Website
Connect with Amber L. Wright on LinkedIn

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Why You Should (Never) Play It Safe Nov 20, 2024

In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the past decade’s most influential photographers. He’s created campaigns for major brands like Apple, Nike, and Red Bull, and directed Portrait of a City, earning an Emmy nomination. His fine art has been showcased globally, and he contributed to the Pulitzer-winning Snowfall story in The New York Times.

As a tech innovator, Chase created Best Camera, the first photo-based social networking app, and wrote the bestseller Creative Calling. He also founded CreativeLive, an online learning platform acquired by Fiverr in 2021, where over 50 million students have honed their creative skills.

In his new book 'Never Play It Safe'. We discuss the concept of Safety, strange as it may sound and the importance of attention in achieving success, overcoming self-doubt, the role of play in life, and the necessity of practice in mastering any skill. Chase emphasizes that the best experiences in life often lie beyond our comfort zones and that we must learn to pay attention to what truly matters to us.

More About Chase Jarvis:

Check out Chase Jarvis's Website
Connect with Chase Jarvis on LinkedIn
Grab a copy of Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

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Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Personalize Employee Benefits By Granting The Right To Choose Nov 14, 2024

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).

With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power.

We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements.

From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency.

Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation.

More About Brandy Burch:

Check out Brandy Burch's Website
Connect with Brandy Burch on LinkedIn

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Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

Why You Should Read Business Books That Are Not About Business Nov 13, 2024

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being interviewed by Sara Nay. Sara Nay is the COO of Duct Tape Marketing. She oversees day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.

She focuses on strategic planning, goal setting, and directing the company's operations in support of its goals. And on a personal note, she’s also my daughter—which makes me “Pop Pop” to her kids!

In this episode, we change it up a bit as I become the interviewee. We explore my journey into entrepreneurship, why I started my own business, why I didn’t work for someone else (the answer will surprise you), my passion for small businesses, and the evolution of marketing over the years.

I reveal lessons from my polar opposite parents and my former fears about running a business.

We also dive into my favorite topic: the impact of AI on small businesses, the opportunities and challenges they face, and the importance of curiosity and innovation in business.

I wrapped up with a glimpse into my future aspirations—what might life look like after Duct Tape? And I answered the timeless question: What’s my all-time favorite business book?

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Consult with Ease: Personalize Your Customer Strategy Using AI Nov 07, 2024

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization.

In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.

Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.

Key Takeaways:

Personalization is about creating customer experiences at scale.
AI enhances personalization by analyzing customer data.
The privacy factor in personalization must be managed carefully.
70% of consumers are comfortable with data use for value.
Speed of learning is crucial for competitive advantage.
Companies often have more data than they realize, but it's fragmented.
AI can help integrate data from various sources effectively.
Successful personalization can lead to increased customer satisfaction.
Content should be bite-sized and easily digestible for consumers.
Empowering customers with their data can enhance their experience.

More About David Edelman:

Check out David Eldelmen's Website
Connect with David Edelman on LinkedIn
Grab a copy of Personalized: Customer Strategy in the Age of AI

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Run Highly-Effective Teams By Creating Principle-Based Habits Nov 06, 2024

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCovey. With over 25 years of business expertise spanning frontline roles to executive leadership, she brings a deep understanding of how to apply FranklinCovey’s world-renowned content to drive success within organizations. Her insights into the strategies and principles for building exceptional leaders, robust systems, and winning cultures demonstrate how FranklinCovey’s blended learning solutions create real, practical impact—enabling the critical behavior changes needed for transformational results.

She is a co-author of the #4 Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and Project Management Essentials for the Unofficial Project Manager.

More About Kory Kogon:

Check out Kory Kogon's Website
Connect with Kory Kogon on LinkedIn
Grab a copy of The 7 Habits of Highly Effective People

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Outsmart Competitors With Agency-First Web Design Oct 31, 2024

In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan, founder of Duda, a website builder designed for marketing agencies and small businesses. As a digital marketer since the birth of the internet, I remember Duda's early days. In this episode, we discuss the evolution of this website builder from a mobile-first solution to a comprehensive platform for responsive web design.

Given how competitive the market is, Itai Sadan shares insights on the strategic shift to focus on web professionals and agencies. We also talk about the role of AI in enhancing agency efficiency and the unique value Duda offers compared to competitors like WordPress. Also, being one of this episode’s sponsors, Itai Sadan gives a Cohen Brothers explanation of the origin of the brand’s unique name.

Key Takeaways:

Duda started as a mobile-first solution for small businesses.
The platform evolved to support responsive web design.
Focusing on web professionals helped Duda clarify its mission.
AI is transforming how agencies operate and deliver services.
Duda provides tools to enhance agency productivity and efficiency.
The company emphasizes the importance of websites in marketing.
Duda's support team offers 24/7 assistance to users.
The platform integrates various tools to streamline website creation.
Duda is committed to improving Core Web Vitals for better performance.
The name 'Duda' is inspired by the film The Big Lebowski.

More About Itai Sadan

Check out Itai Sadan's Website: https://www.duda.co/
Connect with Itai Sadan on LinkedIn: www.linkedin.com/in/itaisadan
Follow Duda on LinkedIn: www.linkedin.com/company/duda

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of The Duct Tape Marketing Podcast is brought to you by:

Duda - Today's episode is sponsored by Duda—the web design platform trusted by agencies to create beautiful, high-performing sites fast. Ready to impress your clients? Visit duda.co and start building something amazing!

ActiveCampaign - Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/free

How Writing a Book is Good For Business & Why You Shouldn't Do It Without a Coach Oct 30, 2024

In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience under her belt.

She founded The Inspired Writer Community, an online mentoring community for writers at any stage in their writing lives. Her bestselling book The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life helps thousands find their way in the writing world. Her international writing retreat and website are listed as The Write Life’s top resources for writers, and her words have appeared in The New York Times, Washington Post, Longreads, and Guernica, among others.

Leigh lives with her family, where she writes and contemplates (like most writers do) about whether she’s the only person who doesn’t like Dulce de Leche. We discuss the profound impact of writing a book on business success, the importance of storytelling in both fiction and nonfiction and the role of coaching in the writing process. We also explore how books can serve as trust builders, the influence of AI on writing, and strategies for finding time to write amidst busy schedules.

Key Takeaways:

Writing a book acts as a calling card for businesses.
A book can directly lead to client engagement and revenue generation.
Books can amplify credibility and visibility in the market.
Every business can benefit from telling their story through a book.
Books are part of a continuous learning process.
Setting clear goals for your book is essential for success.
Writing solidifies your process and helps define your next steps.
Feedback from readers and peers can guide future writing projects.
Both fiction and nonfiction writing share common storytelling elements.
Coaching can alleviate the challenges and self-doubt in writing.

More About Leigh Shulman:

Connect with Leigh Shulman on LinkedIn: https://www.linkedin.com/in/leighshulman/
Grab a copy of The Writer's Roadmap: Paving the Way to Your Ideal Writing Life: https://amzn.to/4f8zluO
Sign up for the Inspired Writer's Community: https://leighshulman.com/

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If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle: http://oracle.com/ducttape

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

How to Build Game-Changing Strategy by Choosing Your Customers and Competition Oct 24, 2024

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success.

In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success.

Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact.

More about Seth Godin:

Seth Godin's Blog: https://seths.blog/
Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/
Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Mobile vs. Desktop: Where Do You Convert? Oct 23, 2024

In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged.

We discuss the findings of a recent benchmark report on CONVERSION RATES. That’s right—we tried to get rid of email, but it looks like it has entered the chat again.

Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.

The Secret to Building Customer Loyalty Forever Oct 17, 2024

In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty.

In his latest book, "Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever," Micah delves deep into the intricacies of customer service, making it an indispensable read for entrepreneurs eager to elevate their customer relations and propel business success.

Key Takeaway:

Anticipatory customer service is not just about reacting to a customer's needs but predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach is a game-changer in the marketing and customer service sectors.

More About Micah Solomon:

Discover the insights and strategies in Micah’s book, "Can Your Customer Service Do This, create an Anticipatory Customer Experience that builds Loyalty Forever" - https://amzn.to/46JtnfE
Micah's website - https://micahsolomon.com/
Connect with Micah on LinkedIn - https://www.linkedin.com/in/customerguru/

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

http://oracle.com/ducttape

Franchise Secrets to Leading Effectively Oct 16, 2024

In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership. She discusses how data-driven information can transform business communication and productivity while addressing common misconceptions about leadership tools. Tiffany Slowinski emphasizes the need for buy-in from leadership and the role of self-awareness in effective team management.

More About Tiffany Slowinski

Check out Tiffany Slowinski's Website - https://www.teamsparkadvisors.com/
Follow Tiffany Slowinski on LinkedIn - https://www.linkedin.com/in/tiffanyslowinski/

Rate, Review, & Follow on Apple Podcasts

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Why Working Less is the Secret to Earning More Oct 10, 2024

Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She also authorizes The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize how marketing systems are handled.

Key Takeaway:

Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me in elucidating how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to prevent burnout and enhance productivity and creativity significantly. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality.

More About Alyson Caffrey

Get Alyson's book - The Sabbatical Method: How to Leverage Rest and Grow Your Business - https://amzn.to/3Q3inVd
Find out more about the Operations Agency - https://www.operationsagency.com/
Connect with Alyson Caffrey on LinkedIn - https://www.operationsagency.com/

Rate, Review, & Follow on Apple Podcasts

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

To Niche or Not to Niche Oct 09, 2024

Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the changing tides can lead to more tremendous success for businesses and marketing professionals; however, why might it not be for everyone?

Key Takeaway:

In marketing, focusing on a niche can be advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche.

Rate, Review, & Follow on Apple Podcasts

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

Fractional CMOs As Strategy Architects with Angelo Ponzi Oct 03, 2024

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth.

Key Takeaway:

Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one's agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities.

More About Angelo Ponzi:

Connect with Angelo on LinkedIn - https://www.linkedin.com/in/angeloponzi/
Angelo's website - https://www.craftmarketingandbranding.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Translate Your Passion Into Your Purpose with Liz Elting Oct 02, 2024

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she founded the Elizabeth Elting Foundation, a non-profit organization created to break down systemic barriers and foster systemic change for women and other underserved communities.

She has been named one of Forbes’ Richest Self-Made Women every year since the list’s inception. She is the author of the upcoming book DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion-Dollar Business and a contributor at Forbes and SWAAY. Relisten and Enjoy!

Key Takeaway:

Almost any dream can become a reality with the right mindset and strategies. Learn how setting goals with deadlines, embracing constant innovation, and empowering women can lead to billion-dollar success. Liz's journey from starting TransPerfect to her philanthropic endeavors is an inspiring roadmap for aspiring entrepreneurs and leaders. Dream big, take action, and win!

More About Liz Elting:

Liz's book: DREAM BIG AND WIN: Translating Passion Into Purpose and Creating a Billion-Dollar Business - https://lizelting.com/book
More about the Elizabeth Elting Foundation - https://www.elizabetheltingfoundation.org/
Liz's website - https://lizelting.com/
Connect with Liz on LinkedIn - https://www.linkedin.com/in/lizelting

Rate, Review, & Follow on Apple Podcasts

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Gain Client's Trust by ensuring Cybersecurity Sep 26, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.

Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.

We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach also emphasizes that adequate security doesn't require a large budget and offers practical steps businesses can take to enhance their security posture.

Key Takeaways

Cybersecurity is crucial for marketing firms and small businesses.
System hardening can be done without a large budget.
Managing security in a distributed workforce requires clear policies.
Google Workspace users should regularly review linked accounts.
Password managers are essential for secure password storage.
Two-factor authentication (2FA) is a must for all software.
SOC 2 compliance is a common standard for businesses.
AI poses unique risks in cybersecurity that need to be addressed.
Adding layers of security can deter potential attacks.
Educating employees about security risks builds trust.

More About Zach Kromkowski:

Add Zach Kromkowski on LinkedIn - https://www.linkedin.com/in/securityzachkromkowski/
Check out his Website - http://senteon.co/
Subscribe to his YouTube channel - https://www.youtube.com/@senteonCISBenchmarks

This episode of The Duct Tape Marketing Podcast is brought to you by: Active Campaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today

Rate, Review, & Follow on Apple Podcasts

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Picture This! Marketing in [just] three Elements Sep 25, 2024

In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.

Key Takeaways

The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy.
The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy.
Each element has several components that must be addressed to create a comprehensive marketing strategy.
The framework helps businesses simplify and organize their marketing strategy.

Chapters

[00:00] Introduction to the Duct Tape Marketing Snapshot

[02:24] The Three Core Elements of a Marketing Strategy

[03:15] Addressing the Key Components of Brand Strategy

[05:36] Building a Growth Strategy: From Awareness to Lead Conversion

[09:48] Mapping the Customer Journey in the Customer Strategy

This episode of The Duct Tape Marketing Podcast is brought to you by the following: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Master the Family Business Dynamic: Proven Strategies for Growth and Harmony Sep 19, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business.

During this episode, Mirau dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth.

Key Moments

[00:00] Who is Michael Mirau and what are Family Business Dynamics

[02:59] Challenges Unique to Family Businesses

[05:57] The Importance of Healthy Relationships especially for family business

[09:00] Navigating Leadership Transitions

[ 12:01 ] Example of How to Compete as a Service Business

[14:30] Intentional Succession Planning

[18:50] How to connect with Mirau and resources for family businesses

More about Michael Mirau

GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz
Check out Mike's website: https://www.resultsimproved.com/michael-mirau
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved

This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttape

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review."

The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy Sep 18, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities.

During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.

Chapters

[00:00] Introduction and the senior living marketing boom

[02:42] Understanding the SMART Marketing Framework

[05:16] The Role of Strategy in Senior Living Marketing

[08:35] Differentiation in a Competitive Market

[12:49] Aligning Marketing and Sales Strategies

[16:59] The Critical Role of Websites in Sales

[19:56] Introducing Smarter Marketing Certification

More About Debbie Howard:

Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2

Check out Debbie’s website - https://seniorlivingsmart.com/

Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/

This episode is sponsored by Oracle - http://oracle.com/ducttape

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Then, let us know what you loved most about the episode.

How Company Culture Became Overused Sep 14, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'.

He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumnus, Gottlieb champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave”.

We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a joint mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews.

Key Takeaways

Starting a business with limited resources can lead to innovative solutions.
Belief in people is crucial for leadership and team success.
Aligning a team around a joint mission enhances performance.
Creating a positive employee experience is essential for retention.
Feedback should be constructive and encouraging to foster growth.
Stay interviews provide valuable insights into employee satisfaction.
Company culture is shaped by the behaviors tolerated within the organization.
Community initiatives can enhance employee engagement and brand reputation.
Recruitment should focus on finding individuals who align with the company's mission.
Training and development are crucial to building a skilled workforce.

More About Brian Gottlieb:

Check out Brian’s website - https://calendly.com/url?q=https%3A%2F%2Fbriangottlieb.com%2F
Follow Brian on Linkedin - https://www.linkedin.com/in/brian-gottlieb-bb66094/
Grab a copy of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams - https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0D53GL23L?crid

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The Power of Expert Feedback in Improving Writing Skills Sep 12, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the impact that books can have on readers.

Tim Grahl dedicates himself to helping authors craft better narratives and bring their work to readers. His expertise lies in applying the Story Grid methodology to fiction and nonfiction, guiding writers through creating compelling, well-structured stories. Under Tim’s leadership, Story Grid has become a valuable resource for authors seeking to refine their craft and successfully navigate the publishing landscape. His book, “The Shithead: A Novel in Fifty Songs,” is set to be released on the 19th of September this year.

Key Takeaways

Writing is a skill that requires deliberate practice and expert feedback.
Start by writing short scenes before attempting to write an entire novel.
Books have the power to leave a legacy and impact readers.
Expert feedback is crucial for improving writing skills.

More About Tim Grahl:

Add Tim Grahl on LinkedIn
Check out his Website
Grab a copy of The Shithead: A Novel in Fifty Songs

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Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

The 7 Ways You Might Be Doing Email Wrong Sep 05, 2024

In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach.

He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.

Jay Schwedelson also founded GURU Media Hub, hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, “Do This, Not That!: For Marketers,” is a top-rated marketing podcast in the U.S. Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top global brands. He’s been recognized as a top industry leader and inducted into the Hall of Fame at the University of Florida College of Journalism and Communications.

We discuss the importance of subject lines in email marketing and share tips for improving open rates. We also cover

The significance of call-to-action buttons
The timing of email sends
ESPs' (Email Sending Providers) role
The relationship between email and landing pages
List hygiene and the impact of AI and privacy on email marketing

Key Takeaways:

Subject Lines: Your subject lines are crucial for getting emails opened. Starting the subject line with a number or fully capitalizing the FIRST WORD can increase open rates, and using an ellipsis or a question mark at the end of the subject line can also pique curiosity.

Call-to-action buttons: CTAs should be written in the first person to increase click-through rates. The language should focus on what’s in it for your recipient rather than what you want.

Timing: We all know the timing of your email depends on the type and target audience. Newsletters do well at the start of the week, while offer-based emails may perform better on weekdays or weekends. Or do they?

ESPs: The selection of an ESP should be based on your business’s specific needs. Different ESPs specialize in various types of email marketing, such as B2C or B2B. When you’re tempted to blame your ESP, ask if you chose wisely.

Landing Pages: Email and landing pages should be closely connected. Emails should direct recipients to specific landing pages that are optimized for conversion. Social proof, such as testimonials, can make your landing pages more compelling.

List Hygiene: List hygiene is essential for maintaining email deliverability. Hard bounces should be immediately removed from the list, and soft bounces should be monitored and removed after multiple occurrences.

AI: AI is expected to significantly impact email marketing in the future. Apple’s iOS 18 will introduce AI-driven email bucketing, which will affect how emails are categorized and displayed on mobile devices.

More About Jay Schwedelson:

Check Out his Website - https://jayschwedelson.com/

Visit Guru Conference - http://www.guruconference.com/

Add him on LinkedIn - https://www.linkedin.com/in/schwedelson/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Charge More With The Power of Pure Motive Service Sep 04, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.

The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once.

In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers.

Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing:

Quality
Reliability
Safety, and
Health.

He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.

Key Takeaways

Providing high-quality service and multiple options can significantly increase revenue for home service contractors.
The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health.
Managing opportunities and anticipating future needs are crucial for delivering exceptional service.
Marketing plays a vital role in communicating the value of a service and building trust with customers.

More About Joe Crisara:

Add Service MVP on LinkedIn - https://www.linkedin.com/company/servicemvp/
Check out his Website - http://servicemvp.com/
Grab a copy of What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales - https://amzn.to/3LwhNfD

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Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Why AI Continues to Suck at Original Content? Aug 29, 2024

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated?

I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation?

With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats.

I also discuss the ‘Content Sprint Methodology,’ which involves using AI to generate additional assets based on the original content.

Key Takeaways

Content is essential for building trust and authority.
AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content.
Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content.
Using AI to create videos and repurpose content can save time and effort in content production.
The content sprint methodology involves starting with original content and using AI to generate additional assets.

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode was brought to you by:

ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

Wix

work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.

https://www.wix.com/studio

(Un)Limiting Beliefs Aug 28, 2024

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing.

I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?!

Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised incompetence. Chasing trends is a recipe for failure, and you shouldn’t just repurpose your content but make it purposeful.

I also draw special attention to the significance of customer experience as the true differentiator and the importance of measuring marketing effectiveness. Stick around for 10 minutes of me crossing the line between fact and opinion as I share all I learned in my experience in the industry in a few words of wisdom, all in one belief system that you can adopt to run your agency better.

Key Takeaways (Or What I Believe)

Share a distinct and uncommon point of view about your business and its offerings to differentiate yourself in the market.
Focus on solving your ideal client’s problems rather than just promoting your products or services.
Create purposeful content and use marketing automation to personalize your interactions with customers.
Build long-term relationships with customers and prioritize customer experience as the true differentiator.
Measure the effectiveness of your marketing activities to avoid wasting time and money.
Use data to gain insights and make informed decisions.
Avoid unnecessary complexity in marketing and strive for simplicity and clarity.

Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape

Wix

work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

Are You Ready to Be a Fractional CMO? Aug 22, 2024

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don’t feel quite there yet. If you’re one of those people reading this, Are you ready to put that title on your LinkedIn profile?

More so;

What does it mean to be a Fractional CMO?
What are the skills required?
How can this role significantly impact your agency’s growth strategy?

Key Takeaways:

Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. This approach ensures that every tactic and channel contributes to the company’s long-term goals.
Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy.
Technical Skills: Besides strategy, a fractional CMO must possess strong technical skills to advise on and implement marketing technologies that optimize operations and enhance efficiency.
Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments.
Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential. A fractional CMO must demonstrate the impact of marketing initiatives on the company’s bottom line, proving their value through continuous improvement.
Strategy First: Lastly, Strategy First! Every engagement should start with a well-defined marketing strategy that aligns with the business’s objectives. This strategy-first mindset allows Fractional CMOs to provide clear direction and measurable results, setting the stage for successful marketing initiatives.

This episode of The Duct Tape Marketing Podcast is brought to you by:

ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

Wix

work in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites.

https://www.wix.com/studio

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Why Leadership Requires a Conscience Aug 21, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.

We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues.

Key Takeaways

Ethical leadership is crucial in shaping the future of business
Companies need to care about their employees and the issues that their employees care about
Authenticity is key in balancing the potential cost of doing the right thing
Virtual reality and mixed reality have educational potential in understanding complex societal issues

Chapters

[00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative'
[02:32] Leading with Consciousness: The Ethical Imperative
[05:17] The Impact of the Pandemic on Business Practices
[10:12] Navigating the Balance: Doing the Right Thing vs. Cost
[17:27] Exploring Complex Societal Issues through Virtual Reality
[20:36] Conclusion: Connect with Andrew C. M. Cooper

More About Andrew C.M. Cooper:

Add Andrew Cooper on LinkedIn - https://www.linkedin.com/in/accooper/
Check out his Website - https://www.andrew-cooper.com/
Grab a copy of The Ethical Imperative: Leading with Conscience to Shape the Future of Business - https://www.amazon.com/Ethical-Imperative-Leading-Conscience-Business/dp/1394274831?

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of The Duct Tape Marketing Podcast is brought to you by:

Oracle: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape

Wix: work in sync with your team all on one canvas, reusing templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.

How to Master Product Launches Aug 15, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made him a go-to authority for entrepreneurs and businesses looking to achieve lasting success.

In this episode, he discusses the reasons behind the highly anticipated revision of his book Launch. He explores why an update was necessary and what it takes to launch a successful product—from the initial concept to post-launch strategies. "We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you're a salesperson, a coach, launching a new product, or looking to revamp your current strategy, this episode is packed with real-world advice sure to stand the test of time.

Key Takeaways

With advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here's to you Apple) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

More About Jeff Walker:

Check out his Website - https://calendly.com/url?q=https%3A%2F%2Fjeffwalker.com%2F
Follow him on X - https://x.com/jeffwalker
Grab a copy of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams - https://www.amazon.com/Launch-Updated-Expanded-Anything-Business/dp/1401974732

Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program

https://productlaunchformula.com/masterclass24/

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Are DMs the new Cold Calls? Aug 14, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. He explains that integrating DMs into your sales-management strategy could be the key to unlocking more personalized, efficient, and successful sales processes.

Key Takeaways

We’ve all experienced the declining effectiveness of traditional cold calls, but have we explored the potential of DMs as a high-conversion sales tool?

DMs might just be the final frontier for your business sales strategy. Sean Malone and I discuss DMs, which are emerging as a critical component of modern sales-management strategies. As DMs continue to be a sacred place for most people online, he emphasizes the importance of understanding the nuances of DM communication, including personalization, timing, and the art of crafting a compelling message that resonates with potential clients—not just anybody.

You want a potential client, a lead, not just a dead end, so perhaps don’t pitch until the 5th DM. Incorporating DMs into your sales-management toolkit is a strategic approach that balances automation with a human touch. He explains the benefits of DMs in building stronger customer relationships, increasing engagement, and ultimately driving higher conversion rates. In this episode, you’ll learn how to optimize your sales-management practices with DMs, why they’re becoming an essential sales tool, and how to leverage this approach for your agency's success.

More About Sean Malone:

Add Sean Malone on LinkedIn - https://www.linkedin.com/in/seanmalone028/
Check out his Website - https://flowchat.com/
Subscribe to Flow Chat's Youtube channel - https://www.youtube.com/c/flowchat

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework Aug 08, 2024

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In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market.

Key Takeaway:

The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy.

Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise.

Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. This includes content creation, advertising, and communication strategies that drive sales and create awareness.

Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. This involves creating a seamless onboarding process, maintaining ongoing communication, and ensuring customer satisfaction.

Team Strategy: Ensure your team is aligned with your business, brand, growth, and customer strategies to deliver a consistent and high-quality experience.

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with me on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The Power of Hospitality: Secrets to Successful Retreats Aug 07, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business retreats.

Kevin Rains' extensive experience with hospitality and retreat management provides listeners with practical tips and advanced techniques to enhance their retreat offerings. He explains the importance of understanding guest needs, the role of personalized experiences, and creating a welcoming environment that encourages relaxation and connection. This episode is a must-listen for anyone looking to elevate their business retreats and achieve outstanding results.

Key Takeaways

We’ve all considered a business retreat to rejuvenate our teams, but have we considered what makes them truly successful?

Kevin Rains and I discuss the rising popularity of business retreats and their unique advantage in fostering team cohesion and innovation. He stresses the importance of crafting personalized experiences and creating an environment that feels like a home away from home.

Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. He states that attention to detail, understanding guest preferences, and creating memorable moments are essential for driving satisfaction and repeat visits. In this episode, you’ll learn how to design impactful retreats, why personalization matters, and why all these strategies are crucial for long-term success in the hospitality industry.

More About Kevin Rains:

Check out his Website - dappledlightadventures.com/
Follow him on Instagram - instagram.com/kevin_rains/?hl=en

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Mastering LinkedIn Ads: Transforming Clicks into Clients Aug 01, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. His insights provide a comprehensive guide to transforming clicks into clients through effective LinkedIn Ads strategies.

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. This episode is a must-listen for marketers leveraging LinkedIn Ads to drive business growth and achieve substantial results.

Key Takeaways

I know we've all clicked on a Facebook ad or two before, but have we clicked on a LinkedIn ad? Though we see them every time.

AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. He stresses the importance of optimizing ad spend and creating high-impact content. He shares strategies for effective targeting and measuring success, ensuring every dollar spent contributes to achieving marketing goals. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions.

In this episode, you'll learn how to hack LinkedIn Ads, why Meta struggles to compete, and why all these strategies are essential for long-term agency growth.

More About AJ Wilcox:

Check out his Website - b2linked.com/
Follow him on LinkedIn - linkedin.com/in/wilcoxaj

The Hidden Factor in Leadership Jul 31, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing. Kelly Campbell specializes in guiding leaders to integrate trauma awareness into their leadership styles, fostering supportive and effective team environments.

With a deep understanding of how unprocessed trauma can influence behavior and leadership dynamics, They offer an interesting perspective and a novel lens for transforming workplace culture.

Key Takeaways

What is Trauma, and do we have enough (that’s right) enough of it?

Kelly Campbell defines trauma as “unintegrated energy and information" that overwhelms the nervous system, affecting how leaders respond to stress and interact with their teams. We discuss the critical role of trauma-informed leadership in creating a supportive and innovative work environment. By acknowledging and addressing personal and collective trauma, leaders can enhance trust, collaboration, and psychological safety within their organizations.

We probably won’t go as far as to call it a "safe space" as, according to them, only your employees can determine that. But a “supportive environment,” for sure.

T - Trauma

L - Leadership

C - Consciousness

Kelly Campbell emphasizes the importance of self-awareness in leadership. They explain that many leaders unconsciously exhibit people-pleasing or controlling behaviors, which can undermine team morale and productivity. Through self-reflection and trauma healing, leaders can shift from reactive to responsive behaviors, understand their internal biases, and foster a culture of openness and growth.

Understanding and integrating trauma-informed leadership practices improves individual well-being and drives organizational success by enhancing employee engagement, innovation, and retention.

More About Kelly Campbell:

Connect with Kelly Campbell on LinkedIn - linkedin.com/in/kellylcampbell/
Visit their Website - klcampbell.com/
Grab a Copy of Heal to Lead: Revolutionizing Leadership through Trauma Healing - amzn.to/4cE6j4X

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Embracing Mortality: How to Live a Life Without Regret Jul 25, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insights offer a fresh perspective on how to live a life that is not only full but astonishingly alive.

Jodi Wellman’s journey into existential exploration and positive psychology provides listeners practical tools and motivational strategies for making the most of every moment. She emphasizes that confronting our mortality can lead to a profound shift in prioritizing and approaching our lives. This episode is a must-listen for anyone seeking a more intentional and regret-free life.

Key Takeaways

You're only young once, says John Craige, but I often wonder: How often are you old? Alluring, yet taboo. Compared to other cultures, On this side of the planet, we’re usually weird about the subject of Death.

According to this episode’s guest, It all starts with our denial. In her Tibetan Book of Death but with humor, Jodi Wellman reveals how embracing our mortality can be a powerful motivator for living fully without regrets with You Only Die Once. She emphasizes balancing vitality with meaning, setting anticipatory goals, and the importance of community and accountability in achieving a fulfilling life. Stick with us and learn how we can transform our lives into an astonishingly vibrant journey by making bold choices and integrating pleasure and purpose into our routines.

Marketing For Supervillains Jul 24, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market.

Key Takeaways

Jesse Wroblewski highlights the importance of adopting a supervillain mindset to differentiate your brand. He explains that smaller businesses should use creativity and wit to compete with more prominent, established brands rather than trying to outspend them. He emphasizes the value of polarization in marketing, stating that being loved by a few is better than being mediocre to many. He also introduces his “universe of differentiation” concept, outlining practical ways to stand out in a crowded market.

Authenticity is crucial for successful differentiation, and brands should align their unique selling propositions with their core values and strengths.

More About Jesse Wroblewski:

Connect with Jesse Wroblewski on LinkedIn - decommoditized.com/
Visit his Website - decommoditized.com/
Grab a Copy of Marketing For Supervillains - amazon.com/Marketing-SuperVillains-Diabolical-Differentiation-Decommoditization/dp/B0CLBNDVLF/?tag=mfsvwebsite
Check out his Youtube - youtube.com/channel/UC5hCtafiRpMWtD6dUI4yYQw

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Transform Your Leadership: The Power of Thoughtfully Fit Jul 19, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performing people and teams. The concept of "Thoughtfully Fit" is a framework designed to help individuals and teams enhance their performance and navigate challenges with greater agility. This episode is packed with rare insights on transforming any agency’s leadership approach by integrating thoughtful practices into your daily routines and organizational culture.

Key Takeaways

Darcy Luoma explains the “Thoughtfully Fit" framework, emphasizing self-awareness, agility, self-management, and building stronger interpersonal relationships.

Our conversation provides practical tips for integrating the "Thoughtfully Fit" principles into your daily leadership practices. These tips help leaders at all levels foster a more thoughtful and practical approach to managing teams.

She also highlights the broader implications of adopting this mindset, including personal growth and a more fulfilling professional life. By focusing on thoughtful practices, leaders can achieve a balance that enhances their personal and organizational success. Leaders can improve decision-making, adaptability, and team dynamics by reflecting on their actions and fostering a collaborative environment.

More about Darcy Luoma

Visit her Website - darcyluoma.com/

Check out her LinkedIn - linkedin.com/in/darcyluoma/

Grab a copy of Thoughtfully Fit: Your Training Plan for Life and Business Success - amzn.to/3RpeLNp

Hypothesis-Driven Growth: How to Turn Data into Revenue Jul 17, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his no-nonsense approach, he combines real-world research with systems design to develop effective business and growth strategies. In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue.

Key Takeaways

Dough Davidoff emphasizes the importance of hypothesis-driven growth, where businesses form hypotheses, test them, and learn from the outcomes to make data-driven decisions. He distinguishes between speed and velocity, highlighting that true progress comes from moving in the right direction. A strong Rev Ops function is crucial for optimizing revenue generation, enabling marketing, sales, and customer success teams to work cohesively. While embracing organizational silos, he stresses the need for proper context and communication. Companies can use well-designed frameworks to align strategies across departments, ensuring consistent and scalable business growth.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

More About Doug Davidoff:

Connect with Doug Davidoff on LinkedIn - linkedin.com/in/doug-davidoff-76396b1/
Visit his Website - liftenablement.com/
Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business - amzn.to/45BVkqJ

How Music Transformed My Business Approach Jul 11, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Sammons shares her unique journey, from a successful career in financial advisory to embracing her passion for music. Her story exemplifies how following one's passion can lead to unexpected synergies and a more fulfilling professional life.

Key Takeaways

Stephanie Sammons shares her journey of embracing her “passion” (as most people in the industry detest calling it) for music alongside her financial planning career, highlighting the courage needed to pursue dreams at any age. She discusses balancing her dual careers, the transferable skills between financial planning and songwriting, and the importance of community support in both fields. She emphasizes creating space for creativity through daily routines, illustrating how integrating passion into professional life can lead to a more fulfilling and enriched career.

More About Stephanie Sammons

Check out her Professional Website - https://sammonswealth.com/

Listen to Time and Evolution - https://stephaniesammons.com/

Follow her on LinkedIn - https://www.linkedin.com/in/stephaniesammons/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Transform Your Business with the Metronomics Framework Jul 10, 2024

In this Duct Tape Marketing Podcast episode, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance. Beginning with the Metronome effect, in our conversation, Shannon Susko reveals how the Metronomics framework can revolutionize the way CEOs and leadership teams approach growth, strategy, and execution.

Key Takeaways

Like a Metronome, the CEO sets the speed of things. Shannon Susko’s "Metronomics Framework" transforms businesses by bridging the gap between strategy and execution, emphasizing the role of CEOs as consistent leaders and fostering cohesive, accountable leadership teams. This growth operating system focuses on setting long-term visions, breaking them into short-term goals, and utilizing a behavioral accountability platform to maintain team alignment and productivity. By navigating the three growth phases—foundation, momentum, and compounding—Metronomics ensures sustainable growth and a balanced, enjoyable work environment.

More About Shannon Susko:

Connect with Shannon Susko on LinkedIn -linkedin.com/in/shannonbyrnesusko/

Visit Shannon's Website - metronomics.com

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Why Today's Training Methods are Failing Jul 04, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for Digital Economy.

He conducts field research on the future of work involving robots and AI, exploring how these technologies reshape skill development and training in various industries. His latest book, “The Skill Code: How to Save Human Ability in an Age of Intelligent Machines," breaks down the significant shifts in how skills are acquired in the modern workforce.

Key Takeaways

Matt Beane explains that traditional skill development is becoming obsolete due to advanced technologies, impacting hands-on experience across various industries. In fields like robotic surgery, policing, investment banking, and bomb disposal, intelligent systems enable experts to work independently, disrupting the apprenticeship model. Organizations must adapt training methods to ensure practical skill acquisition by creating structured learning environments where novices engage with new technologies. By asking better questions and fostering a culture of continuous improvement, businesses can effectively integrate AI and robotics into training programs while maintaining high professional standards.

More About Matt Beane:

Connect with Matt Beane on LinkedIn - linkedin.com/in/mattbeane/

Visit his Website - mattbeane.com/

Read the first chapter of The Skill Code - ducttapemarketing.mattbeane.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The Future of Funnels Jul 03, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase conversions.

Key Takeaways

Marketing Funnels or the Customer Journey?

The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael Dia explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup; you dust your palms, and that’s it. Regular analysis and adjustments are essential to improve performance and adapt to changing market conditions.

Furthermore, Segmenting your audience is crucial for effective funnel optimization. Mikael Dia suggests that businesses collect and analyze data to identify their ideal customers, tailoring their approaches to meet specific needs and behaviors better. Utilizing the right tools, like Funnelytics, can significantly enhance this process by helping marketers visualize data, run experiments, and make data-driven decisions. Businesses can increase their conversion rates and create seamless, engaging customer journeys by focusing on continuous improvement and leveraging the right tools.

More About Mikael Dia:

Connect with Mikael Dia on LinkedIn - linkedin.com/in/mikaeldia/

Visit his Website - funnelytics.io/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Gain Freedom From the Fear of the Future Jun 27, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity. Frederik Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade. He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets.

Dr. Pferdt shares his insights on how not just optimism but radical optimism can transform our relationship with the future, helping us create a world we want to live in.

Key Takeaways

The key to thriving in an uncertain world lies in embracing radical optimism. He explains that radical optimism is about more than just seeing the glass as half full; it’s about looking for ways to fill the glass even further. By shifting our perspective (state of mind) to focus on possibilities and opportunities, we can transform challenges into chances for growth.

Dr. Pferdt emphasizes the importance of changing our mindset to a "mind state" – a fluid, adaptable approach to thinking that can be adjusted based on immediate circumstances. This helps individuals become more resilient and proactive in the face of change, rather than being overwhelmed by it.

He also highlights the role of compulsive curiosity in driving business innovation and personal growth. By continuously questioning and seeking to learn more about the world around us, we can stay ahead of changes and better prepare for the future. This curiosity, paired with unreserved openness to new ideas and experiences, can lead to unexpected and rewarding opportunities.

In this episode, Dr. Pferdt offers practical advice on how to cultivate radical optimism and develop a future-ready mindset. He shares personal stories and examples from his work at Google and Stanford University, illustrating how these concepts can be applied in real-world scenarios to achieve remarkable results.

Dr. Pferdt's insights provide valuable guidance for anyone looking to gain freedom from the fear of the future and thrive in an ever-changing world. By adopting a proactive approach to the future, we can create a future we desire, rather than waiting passively for it to unfold.

More About Frederik Pferdt:

Connect with Frederik Pferdt on LinkedIn - linkedin.com/in/fgpferdt/
Visit his Website - linkedin.com/in/fgpferdt/
Grab a copy of What's Next Is Now: How to Live Future Ready -amzn.to/4bF8xRH

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Raise Profits with People Magic Jun 26, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares her insights on how businesses can transform their approach by fostering engaging online communities, ultimately raising profits and enhancing member experiences.

Key Takeaways

According to Gina Bianchini, it all begins with "people magic" and how leveraging advanced software and AI can revolutionize online communities. She explains that the key to a thriving community is not the size but the quality of member connections. By focusing on building relationships between members, marketing agencies can create a self-sustaining network that becomes more valuable with each new member.

She also emphasizes that an online community should help members achieve progress and build meaningful relationships. She shares that the most successful communities are those that address transitions in members' lives, such as starting a new job or moving to a new city, and provide support during these pivotal moments. This approach not only enhances member engagement but also boosts retention and revenue.

In this episode, Gina Bianchini shares an enlightening case study for creating and maintaining vibrant online communities that drive growth and profitability. She also mentions the importance of having a clear purpose and using AI to facilitate introductions and interactions among members. This episode offers a unique solutions for businesses looking to harness the power of online communities to elevate their brand and achieve sustainable growth.

More About Gina Bianchini:

Connect with Gina Bianchini on LinkedIn - linkedin.com/in/ginabianchini/
Visit her Website - mightynetworks.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Transform Client Acquisition with Creative Gifting Strategies Jun 20, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies.

Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients.

Key Takeaways

Steve Gumm, CMO of Gilded Box, emphasizes the power of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client's needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities.

He explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with you: the business. This episode offers age-old wisdom for businesses looking to enhance their client acquisition efforts through the classic personalized gifting technique.

More About Steve Gumm:

Connect with Steve Gumm on LinkedIn - linkedin.com/company/gilded-box
Visit his Website -gildedbox.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Maximize Your Video Content Jun 19, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing.

During our insightful conversation, we discussed the emerging concept of 'intelligent content splintering' and explored how repurposing video content can maximize your marketing efforts. Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing.

Key Takeaways

'Splintering' is the new 'Repurposing'.

Atiba de Souza emphasizes the transformative power of intelligent content splintering. He explains that understanding your audience's needs and preferences is crucial in identifying which parts of a long-form video will resonate with them. By focusing on these key segments, agencies can create impactful short-form content that drives engagement and builds trust.

He also highlights the role of AI tools in streamlining the content repurposing process. These tools can assist in formatting and structuring content for various platforms, ensuring that the repurposed content maintains its relevance and appeal across different channels. However, he stresses that a deep understanding of content theory and strategy is essential for effectively utilizing AI.

'Authenticity' as he calls it. An overused but essential concept, is a central theme in his approach to video marketing. He believes that being genuine and relatable on camera is more important than striving for perfection. This authenticity helps build a strong connection with the audience, fostering trust and credibility.

Finally, he underscores the importance of having a structured editorial calendar for content creation. By planning and batching video production, marketers can ensure a consistent flow of high-quality content that aligns with their overall marketing strategy. This approach not only simplifies the content creation process but also enhances its effectiveness in reaching and engaging the target audience.

More About Atiba de Souza:

Connect with Atiba de Souza on LinkedIn - linkedin.com/in/atibadesouza/
Visit his Website - clientattractionpros.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The Power of Verified Reviews Jun 13, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agency success and drive growth.

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. In this episode, Katie Hollar shares compelling success stories and practical strategies for agencies to leverage reviews to attract ideal clients and enhance their reputation.

Key Takeaways

Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector. She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. With an average review on Clutch stretching around 500 words long, every review reveals detailed insights into the client experience, project deliverables, and outcomes.

She discusses the growing trend towards strategic marketing services and the increasing demand for agencies that offer more than just tactical solutions. Verified reviews play a crucial role in showcasing an agency’s ability to deliver strategic value, helping them move from being seen as mere vendors or trend-chasers to trusted advisors.

Moreover, she points out that responding to both positive and negative reviews is vital for agencies. Engaging with reviews demonstrates transparency and a commitment to client satisfaction, which can significantly influence prospective clients' decision-making processes.

Katie Hollar's insights underscore the power of verified reviews in shaping an agency's success, highlighting that authenticity and detailed feedback are key to building a strong and credible online presence.

More About Katie Hollar

Connect with Katie Hollar on LinkedIn - linkedin.com/in/katiehollar/
Visit her Website - clutch.co/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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Gated vs. Ungated Content Jun 12, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers' biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf's career has spanned craft beer to digital marketing, leading to his current venture which is often described as the "Spotify for B2B content."

During our insightful conversation, we delved into the ever-evolving landscape of content marketing, focusing on the contentious debate between gated and ungated content. Gandolf shared valuable insights from his extensive experience, providing actionable strategies for how businesses can effectively use content to engage their audience and drive conversions.

Key Takeaways

Jonathan Gandolf emphasizes that content must educate and entertain to build trust and engagement, noting that ungated content is 26% more engaging than gated content. He highlights AI's role in enhancing content creation and distribution efficiencies, while also underscoring the irreplaceable value of human experience and wisdom. Although Gandolf sees strategic value in occasionally gating content to provide customized experiences, he advocates primarily for ungated content to attract genuine audience interaction.

More About Jonathan Gandolf:

Connect with Jonathan Gandolf on LinkedIn - linkedin.com/in/jonathan-gandolf/
Visit his Website - thejuicehq.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How Podcasting Can Transform Your Business Jun 06, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country.

During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. A long time of the duct tape marketing podcast and leader in the industry itself, Elledge loans his experience, providing actionable strategies for how small business owners can leverage podcasting to boost business growth and establish strong industry connections.

Key Takeaways

Josh Elledge emphasizes how podcasting makes an age-old powerful tool for networking and lead generation, highlighting the importance of interviewing industry leaders to build valuable relationships. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Josh Elledge also shares strategies for monetizing podcasts, including sponsorships and affiliate marketing, tailored to your audience/consumers' needs to ensure profitability while delivering value.

More About Josh Elledge:

Connect with Josh Elledge on LinkedIn - linkedin.com/in/joshelledge/
Visit his Website - upmyinfluence.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Avoid These Common Pitfalls For a Winning Sales Presentation Jun 05, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations, and even members of Congress on how to refine their presentation skills. During our conversation, we broke down the top three points in her latest book, "Presentation Ready," which identifies and addresses the most common mistakes made in sales presentations. Sjodin’s research-backed insights aim to help professionals elevate their presentation game, ensuring they engage their audience and drive conversions effectively.

Key Takeaways

"Deliver Presentations not Speeches...Polish comes from practice, but charisma comes from certainty". Terri Sjodin highlights several critical aspects for delivering successful sales presentations: structure your message persuasively with clear arguments and storytelling, avoid the pitfall of winging it by thoroughly preparing, engage your audience to prevent boredom, close with a strong call to action, and adapt your approach to different presentation platforms.

Drawing examples like actress Merly Streep's effortless performances she nails on the necessity of practice, practice, practice! Don't just conclude, close, don't just be informed, learn to persuade and never wing it.

By addressing these common pitfalls, professionals can significantly enhance their presentations, ensuring they are engaging and effective.

More About Terri Sjodin:

Connect with Terri Sjodin on LinkedIn -linkedin.com/in/terrisjodin/
Visit her Website - sjodincommunications.com/
Check out her book Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes - amzn.to/3UKJqFU

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Build Success from a Struggling Agency with a Multimillion-Dollar Pivot May 30, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez, a dynamic entrepreneur who transformed his struggling startup into a thriving multimillion-dollar agency. Chris Martinez is the CEO and founder of DUDEAgency.io, a business he grew from scratch into a multimillion-dollar success, earning accolades such as the Stevie Award for Minority-Owned Business of the Year and a Silver Medal for Most Innovative Company Under 100 Employees. He oversees operations in the U.S. and Mexico and hosts the popular podcast Operation Agency Freedom, which focuses on marketing and entrepreneurship. His remarkable journey highlights the power of strategic pivots and the importance of embracing change to achieve business success.

Key Takeaways

Chris Martinez's journey underscores the importance of strategic pivots, understanding customer needs, leveraging technology, building a strong team, and continuous learning. By pivoting to a specialized niche, he aligned his services with client demands, enhancing efficiency and scalability through technology.

"We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they're not good at managing the relationship with the customer is going to leave." According to him; a dedicated team and positive culture were pivotal, alongside staying adaptable and informed in a technologically driven world.

More About Chris Martinez:

Connect with Chris Martinez on LinkedIn -linkedin.com/company/dude-agency/
Visit his Website - dudeagency.io/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Gain Price Confidence: How to Stop Undercutting and Start Profiting May 29, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Caroline Crewe, an expert on pricing strategies for businesses. Crewe's extensive background includes earning an MBA, completing pricing courses at MIT, and nearly a decade of hands-on experience in the field. Her journey into pricing expertise began with her own business challenges, leading her to understand that pricing is a crucial lever for boosting revenue. In this episode, we uncover the common pricing mistakes businesses make and how to develop confidence in your pricing to stop undercutting competitors and start profiting.

Key Takeaways

With years of experience in pricing strategy, Caroline Crewe shares her insights into overcoming common pricing obstacles. She emphasizes the importance of not blindly copying competitors' prices, as this can lead to underpricing and lost revenue. Crewe points out that many businesses fall into the trap of a one-size-fits-all pricing approach, which fails to capture the varying willingness to pay and perceived value among different customers.

One of the critical strategies discussed is moving away from cost-plus pricing, which focuses on covering costs plus a desired profit margin. Crewe argues that this approach limits profitability and does not align with customer perceptions of value. Instead, she advocates for value-based pricing, which considers the benefits and outcomes the customer receives.

By implementing these strategies, businesses can gain the confidence to set prices that reflect their true value, avoid the pitfalls of undercutting, and achieve greater profitability.

Earn More in Your Retail Business with Re-Commerce May 23, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics, and operations. Relay Goods offers industry-leading solutions that help brands and retailers maximize the value of excess surplus and returned inventory. Through his insights and experience, Gleason reveals the transformative potential of re-commerce for retail businesses, turning what was once considered a loss into a significant revenue stream, while effectively preventing waste.

Key Takeaways

Patton Gleason, CEO of Relay Goods, emphasizes the role of the concept that is: re-commerce in modern retail, highlighting how businesses can effectively manage and profit from returned inventory. The process entails implementing smart inventory solutions and leveraging a specialized marketplace for high-quality returns. Retailers can now transform potential losses into substantial gains, as Gleason's insights underscore the importance of adopting a zero-waste supply chain approach, therefore minimizing waste and maximizing profitability. This episode provides valuable strategies for retailers and partners in defending their revenue and enhancing sustainability.

More About Patton Gleason:

Connect with Patton Gleason on LinkedIn - linkedin.com/in/pattongleason/
Visit his Website - relaygoods.com

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Future-Proof With Sustainable Business Practices May 22, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems. Ganzler has been featured in leading media outlets, including The New York Times, The Wall Street Journal, NPR, Fast Company, and Bloomberg. She is also the author of "You Can't Market Manure at Lunchtime and Other Lessons from the Food Industry for Creating a More Sustainable Company." Throughout this episode, we discuss the complexities of implementing sustainable business practices and how companies can authentically integrate these practices into their operations and marketing strategies.

Key Takeaways

With over 30 years of experience at Bon Appetit Management Company as Chief Strategy and Brand Officer, Maisie Ganzler shares her insights into the practicalities of sustainability. She emphasizes the importance of defining sustainability specific to one's industry, advocating for a tailored approach that resonates with both internal stakeholders and customers. Through real-world examples, such as the challenges faced by industrial hog operations, Ganzler highlights the significance of firsthand experiences in driving genuine change.

Ganzler also discusses the critical role of authenticity and personal passion in sustainability efforts. She warns against superficial commitments driven solely by market trends, underscoring the need for sincere and strategic initiatives that align with a company's core values and operational capabilities. Additionally, Ganzler introduces the concept of the Circle of Responsibility Matrix, a tool used to track and manage sustainability commitments, ensuring continuous progress and adaptation in the face of changing circumstances.

By integrating these insights, businesses can navigate the intersection of profitability and sustainability, making meaningful changes that benefit the environment, society, and their bottom line.

Connect with Maisie Ganzler on LinkedIn - linkedin.com/in/maisie-ganzler/

Grab a copy of You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company - amazon.com/You-Cant-Market-Manure-Lunchtime/dp/1647825679/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Find Ease with Remarketing: The Future of Ad Targeting May 16, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Kim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.

Key Takeaways

Larry Kim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.

More About Larry Kim:

Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/
Visit his Website -customers.ai/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Make Money From Your Passion May 15, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Christian Brim. Through his extensive experience as a certified public accountant and certified management accountant, Christian Brim has gained profound insights into the intersection of creativity and profitability for entrepreneurs. In this episode, we cover the unique challenges faced by creative entrepreneurs and explore tailored solutions to help them thrive in their businesses without having to sacrifice passion for financial success.

Key Takeaways

With over 25 years of working with small businesses to grow their businesses profitably Christian Brim is experienced in the unique mindset of creative entrepreneurs, emphasizing the importance of embracing profitability as not just essential to creative endeavors but also, honorable. Through the Three-Pronged Decision concept, he highlights the necessity of aligning market needs, profitability, and personal passion for success. Christian guides creative minds in implementing the Profit First framework to prioritize profitability while ensuring financial stability. He also underscores the significance of value pricing as a strategy to maximize earnings. By integrating these insights, creative entrepreneurs can overcome financial challenges, unlock their full potential, and thrive in their unique ventures.

More About Christian Brim:

Connect with Christian Brim on LinkedIn - linkedin.com/in/christianbrim/
Visit his Website - christianbrim.com/profit-first-for-creatives/
For follow up questions and a special offer - coregroupus.com/dtm-podcast

How to Master the Science of Learning May 09, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Young. Through his extensive research and exploration into the science of learning, Scott Young has uncovered fascinating insights into how individuals can master the art of acquiring new skills effectively. In this episode we cover the core principles of learning and how they can be applied in various contexts, from mastering video games like Tetris in navigating paths to mastery.

Key Takeaways

Scott Young sheds light on the science of learning, emphasizing the importance of optimizing cognitive load, embracing the value of copying, leveraging teaching as a tool for deepening understanding, drawing parallels between retro gaming and the learning processes of today to access best practices, By incorporating these insights into your learning journey, you can unlock your full potential and achieve mastery in your business or any domain they choose to pursue.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Win The Consumer Boredom-Span May 08, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Allan Dib. Through his extensive experience as a rebellious marketer and serial entrepreneur, Allan Dib has spearheaded a revolutionary approach to marketing known as Lean Marketing. In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today's saturated landscape.

Key Takeaways

Allan Dib, an expert in Lean Marketing, emphasizes the importance of crafting a compelling message that resonates with audiences to cut through the clutter of today's saturated marketing landscape. By infusing personality and entertainment into marketing efforts, businesses can capture attention and foster genuine connections. Adapting to evolving consumer behaviors and leveraging tools like AI are crucial for staying ahead in the dynamic marketing landscape, where brand equity and delivering value play pivotal roles in driving business success.

More About Allan Dib:

Connect with Allan Dib on LinkedIn - linkedin.com/in/allandib/
Visit his Website - leanmarketing.com/

How to Navigate the New Era of SEO May 02, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the 'dark web' to proven strategies in repurposing content.

Key Takeaways

In this episode you'll learn:

1. The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

2. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition.

3. Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts.

4. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search.

5. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines.

By implementing these strategies, businesses can effectively navigate the new era of SEO and capitalize on emerging opportunities to enhance their online presence and drive growth.

More About Dale Bertrand:

Connect with Dale Bertrand on LinkedIn - linkedin.com/in/dalebertrand/
Visit his Website - fireandspark.com/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

How To Tell Data-Driven Stories May 01, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research.

Key Takeaways

Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content.

More About Michele Linn:

Connect with Michele Linn on LinkedIn - linkedin.com/in/michelelinn/
Visit her Website - mantisresearch.com/

This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Be an Entrepreneur in 2024 Apr 25, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, "Disciplined Entrepreneurship Startup Tactics".

Key Takeaways

In this episode you learn:

The importance of structured goal setting
a disciplined approach to business
Market testing for product validation
Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship with confidence and drive their ventures toward success.

More About Paul Cheek:

Connect with Paul Cheek on LinkedIn
Visit his Website

The Art of Posing Quality Questions Apr 24, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Transcend, is on a mission to transform learning opportunities by blending leadership experiences from business and education. With a quarter-century quest under his belt, he's pioneered innovative approaches to leadership. His latest endeavor revolves around tapping into the hidden wisdom of those around us, exploring unexpected breakthroughs in leadership and life. In this conversation, Jeff unpacks the ASK approach, a framework designed to elevate organizational communication for deeper insights.

Key Takeaways

Jeff Wetzler, co-CEO of Transcend, introduces the ASK approach, a framework aimed at elevating organizational communication, by fostering curiosity, creating safe spaces, posing quality questions, listening actively, and reflecting on learnings, individuals can unlock the power of curiosity for enhanced collaboration and growth.

More About Jeff Wetzler:

Connect with Jeff Wetzler on LinkedIn - linkedin.com/in/jeff-wetzler-9ba3824/
Visit his Website - askapproach.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Gain Freedom With The "Hands-Off" CEO Blueprint Apr 18, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson.

Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ net profit monthly so they can focus on growth. She shares her wisdom as a published author of

“The Hands-Off CEO: Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You” and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and scale without less reliance on the CEO.

Key Takeaways

Mandi Ellefson, founder of Hands-off CEO, shares her journey from overwhelming debt to multimillionaire status by transforming consulting agencies into self-sustaining enterprises. She stresses the importance of building systems that allow businesses to thrive without the constant presence of the CEO. Mandi distinguishes between growth and scale, highlighting the need to create capacity and systems for consistent results. She advocates for productizing services based on outcomes and emphasizes the mindset shift required to embrace delegation and empower teams. For actionable insights and Mandi's scalability checklist, visit hands off ceo.com.

More About Mandi Ellefson:

Connect with Mandi on LinkedIn
Visit her Website

This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun.

Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Balance AI Magic with Human Expertise Apr 17, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry.

He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content in today's digital landscape.

Key Takeaways

Jeff Coyle emphasizes the importance of blending AI capabilities with human expertise to create authentic content. While AI tools offer efficiency, they continue to lack the 'personal touch' and nuanced understanding that human expertise provides. By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Ultimately, by leveraging both AI technology and human expertise, businesses can unlock new levels of creativity, efficiency, and effectiveness in their content strategies.

More About Jeff Coyle:

Connect with Jeff Coyle on LinkedIn - linkedin.com/in/jeffcoyle
Visit his Website - marketmuse.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership Apr 11, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with over three decades of experience in leadership and innovation. Brendan is also the author of the book "The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to Achieve the Impossible." Our conversation delved into the profound impact of fear, uncertainty, and doubt (FUD) on leadership and how mastering these emotions can shape the trajectory of businesses and individuals alike.

Key Takeaways

Brendan Keegan emphasizes the transformative power of addressing fear, uncertainty, and doubt (FUD) in leadership. By embracing failure as a learning opportunity, fostering a culture of fearless leadership, and developing emotional intelligence, leaders can overcome mindset barriers and drive growth. Strategies for overcoming FUD include encouraging open communication, setting clear goals, and celebrating successes, ultimately empowering individuals and organizations to achieve greater efficiency, effectiveness, and success.

More About Brendan Keegan:

Connect with Brendan on LinkedIn - linkedin.com/in/brendanpkeegan/
Visit his Website - brendanpkeegan.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Mastering Delegation Apr 10, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation. Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life.

Key Takeaways

Dave Kerpen emphasizes that delegation is a transformative skill that empowers individuals and organizations to achieve greater efficiency, effectiveness, and work-life balance. Overcoming mindset barriers such as fear and distrust is crucial, as is following a structured approach like the Five Cs of Delegation: Choose the right person, Communicate clearly, Coach for success, Check in regularly, and Celebrate achievements. By mastering delegation, individuals can unlock exponential growth opportunities for their businesses while prioritizing meaningful experiences in their personal lives.

More About Dave Kerpen:

Connect with Dave on LinkedIn - linkedin.com/in/davekerpen/
Visit his Website - davekerpen.com/
Grab a copy of Get Over Yourself - davekerpen.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

From Mentee to Mentor: Crafting a Path to Professional Growth Apr 09, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Ruth Gotian, an esteemed expert in mentorship and leadership development. Dr. Gotian is the Chief Learning Officer and associate professor of education in anesthesiology at Weill Cornell Medicine. She is hailed by nature, Wall Street Journal, and Columbia University as a globally recognized expert in mentorship.

Dr. Gotian sheds light on the transformative power of mentorship, emphasizing its significance in personal and professional growth, especially for women and systemically disadvantaged members of society. She shares invaluable insights into effective mentorship strategies and the difference between mentors and tor-mentors, drawing from her extensive experience in mentoring leaders across various industries.

Key Takeaways

"In every profession, which is those who are mentored out earn and outperform those who are not". Dr. Gotian underscores the transformative power of mentorship, emphasizing its critical role in personal and professional growth for both Mentor and Mentee. Effective mentorship techniques, such as active listening and fostering strong relationships, form the foundation of successful mentorship dynamics. By creating a culture of mentorship at work and seeking diverse mentorship experiences, individuals and organizations can unlock their full potential, drive innovation, and thrive in today's competitive business landscape.

More About Dr. Ruth Gotian:

Connect with Ruth on LinkedIn - linkedin.com/in/rgotian/
Visit her Website - ruthgotian.com/
Grab a copy of Mentoring: A Complete Guide to Effective Mentoring - pearson.com/en-us/subject-catalog/p/mentoring/P200000010484/9781292726687?tab=table-of-contents

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The "Bonfire Moment": How to Solve People Problems for Startup Success Apr 03, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in startup dynamics and co-author of "The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face."

Martin Gonzalez is the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google’s engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. He studied organizational psychology and behavioral science at Columbia University and the London School of Economics.

Martin shares invaluable insights into transforming startup challenges by revolutionizing team dynamics through a powerful workshop known as the Bonfire Moment.

Key Takeaways

Martin Gonzalez highlights the critical need for startups to address people issues early on, citing the Bonfire Moment workshop as a powerful tool for transforming team dynamics. By fostering open communication, self-reflection, and conflict resolution, startups can establish a healthy culture conducive to sustained growth. Implementing the Bonfire Moment workshop proactively enables startups to mitigate risks, promote collaboration, and optimize team performance, ultimately positioning them for success in today's competitive landscape.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Inside Out: Unlearning it all and Building Leadership from Within Mar 28, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.

Key Takeaways

In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals.

Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.

More About Scott Stratten:

Connect with Scott on LinkedIn - linkedin.com/in/unmarketing/
Visit their Website - unmarketing.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The Silent Power of Entrepreneurial Self-Exploration Mar 27, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. A visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host of the Do Nothing retreat, and host of the Leading with Genuine Care podcast.

From selling Blow pops in high school to building successful businesses, through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. Co-authored with Gino Wickman “Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom”

Key Takeaways

Join Rob Dubé as he shares insights into the profound impact of inner work on entrepreneurial success. Explore how personal growth and self-awareness can transform leadership effectiveness and organizational culture. Discover the importance of saying no often, embracing authenticity, and cultivating stillness in a fast-paced world. Rob's experiences highlight the significance of understanding oneself deeply to lead with clarity, purpose, and resilience. Unlock the silent power of entrepreneurial self-exploration and embark on a journey of growth, fulfillment, and sustainable success in both business and life.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

More About Rob Dubé:

Connect with Rob on LinkedIn - linkedin.com/in/robdube/
Visit his Website - the10disciplines.com/
Grab a copy of Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom - amzn.to/47OxtU0

The Ultimate Recipe for Ranking Mar 21, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

Key Takeaways

Tim Brown underscores the pivotal role of quality content and strong backlinks in SEO success, emphasizing the importance of creating original, engaging content tailored to the audience's needs while acquiring reputable backlinks. Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. By leveraging technology while maintaining a human touch, businesses can optimize their SEO efforts and achieve sustained growth in today's competitive digital landscape.

More About Tim Brown:

Connect with Ian on LinkedIn - linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/
Visit his Website - hookagency.com/

Rate, Review, & Follow on Apple Podcasts

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Navigating Global Relationships Mar 20, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University's International Business School. With a Ph.D. in organizational behavior and a master's in psychology from Harvard University, Andy is renowned for his expertise in cross-cultural communication and global workplace dynamics. His research and writing has been featured in Harvard Business Review, Inc. Magazine, Psychology Today, the Financial Times, the New York Times, and the Wall Street Journal and his latest book Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone.

Key Takeaways

Join Andy Molinsky as he navigates the complexities of global relationships, emphasizing the pivotal role of cultural understanding in fostering effective collaboration across time zones. Through genuine curiosity and respect for cultural differences, individuals can transcend barriers and cultivate authentic connections. Andy highlights the importance of making informed first impressions, navigating small talk nuances, and addressing hidden biases to foster mutual understanding. By integrating cultural awareness into business practices, particularly in distributed teams, organizations can promote inclusivity and harness the power of diverse perspectives for enhanced collaboration and resilience in today's globalized world.

More About Andy Molinsky:

Connect with Andy on LinkedIn - linkedin.com/in/andymolinsky/
Visit his Website - andymolinsky.com/
Grab a copy of Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone - amzn.to/3Pl7xZX

How To Hire a Fractional CMO Mar 14, 2024

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.

Key Takeaways:

I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to marketing, advocating for a transformative focus on strategic direction. By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success.

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If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Remote Work Revolution: Drive Sustainable Growth with Virtual Teams Mar 13, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries.

Today, he provides business coaching, where he helps business owners grow and scale their businesses from 6 to 7 figures by implementing the right systems and processes, as well incorporating Virtual Assistants.

Key Takeaways

Scott shares insights into leveraging remote work for sustainable growth. He highlights the importance of embracing virtual teams, navigating growth challenges, and balancing automation with human interaction. Scott also discusses the potential of integrating AI technologies to enhance productivity and creativity. By building resilient businesses through remote work and technology, entrepreneurs can thrive in today's fast-paced world.

More About Scott Cox:

Connect with Scott on LinkedIn - linkedin.com/in/scottacox/
Visit his Website - stxconsulting.co/

Rate, Review, & Follow on Apple Podcasts

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Achieve Remarkable Sales Results Every Time Mar 07, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling."

Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth achieving remarkable results.

For 5 years in a row, he has been recognized as one of the world’s top 30 Experts on Sales, and his Same Side Selling Academy is repeatedly rated one of the top 5 Sales Development Programs globally. Ian hosts the popular Same Side Selling Podcast and you can read hundreds of his articles in Forbes and Inc. In this episode, Ian shares invaluable insights into the essential components of a winning sales process.

Key Takeaways

With an emphasis on consistency, alignment between sales and marketing, and the wise utilization of technology, Ian Altman underscores the importance of a well-defined sales process. By implementing a common process and language, businesses can navigate meetings effectively, overcome common obstacles, and shift the focus from price to value. Collaboration between sales and marketing teams ensure a cohesive approach that attracts and engages ideal clients, while leveraging technology enhances efficiency without sacrificing the personal touch. With these strategies in place, businesses can achieve remarkable sales results consistently, driving growth and success in today's competitive market.

More About Ian Altman:

Connect with Ian on LinkedIn - linkedin.com/in/ianaltman/
Visit his Website - ianaltman.com/
Grab a copy of Same Side Selling - amazon.com/Same-Side-Selling-Approach-Barriers-Integrity/dp/1940858895

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Navigating Failure in Entrepreneurship Mar 06, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well - winner of the 2023 Financial Times Business Book of the Year. Amy shares her insights on the science of failing well in entrepreneurship.

Key Takeaways

Amy Edmondson challenges the conventional view of failure, advocating for a shift towards intelligent risk-taking in entrepreneurship. By emphasizing the importance of clear goals, informed hypotheses, and systematic risk assessment, she guides listeners towards embracing failure as a catalyst for growth and innovation. Amy underscores the role of organizational leaders in cultivating a culture where intelligent risk-taking is encouraged and celebrated, empowering teams to experiment, learn, and adapt. Through reframing failure as a natural part of the entrepreneurial journey, Amy inspires aspiring entrepreneurs to navigate challenges with resilience and optimism, unlocking their full potential in today's dynamic business landscape.

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Unlocking Your Leadership Potential Feb 28, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders.

Key Takeaways

Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape.

More About Hortense le Gentil:

Connect with Hortense on LinkedIn - hortenselegentil.com/
Visit her Website - hortenselegentil.com/
Grab a copy of The Unlocked Leader in the website above

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

From Generalist to Specialist: The Blueprint for Vertical Market Domination Feb 27, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights.

In this episode Corey provides a comprehensive blueprint for agency founders looking to transition from being generalists to specialists in their field, paving the way for vertical market domination and sustained growth.

Key Takeaways

Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. Corey outlines actionable steps for identifying the right market, validating its potential, and building relationships with key influencers. With a focus on long-term success, agencies can leverage vertical market specialization to achieve sustainable growth and dominance within their niche.

More About Corey Quinn:

Connect with Corey on LinkedIn - linkedin.com/in/coreyquinn/
Visit his website - coreyquinn.com/
Check out his Youtube - youtube.com/@coreyquinninc
Get notified for the book launch of Anyone, Not Everyone - coreyquinn.com/anyone-not-everyone-book

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Unlocking the Secrets to Premium Pricing in Professional Services Feb 22, 2024

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client.

Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services.

In this episode, you'll learn:

1. The importance of messaging: Before even considering pricing, it's crucial to nail down your messaging. Communicating the problem your services solve and how you uniquely understand your clients' challenges is the first step towards charging a premium.

2. Differentiation is key: Standing out in a crowded market isn't just about being different; it's about showcasing how your unique approach directly addresses your clients' pain points.

3. Building trust through personalized interactions: In today's competitive landscape, automated solutions are no longer enough. Clients crave personalized experiences and a deep sense of trust before committing to premium pricing.

4. Productized packages for long-term relationships: Offering productized packages not only simplifies your offerings for clients but also lays the foundation for long-term relationships built on trust and value delivery.

5. Embracing monthly recurring revenue: By focusing on solving specific problems for specific clients in a consistent and reliable manner, you can shift towards a scalable business model centered around monthly recurring revenue.

These key takeaways provide actionable insights into the nuances of pricing professional services, empowering businesses to navigate this tricky landscape with confidence and clarity.

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Navigating the Challenges of Scaling Feb 20, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation.

A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’s Entrepreneur of the Year Midwest. He is a member of the Young Presidents’ Organization (YPO) and The Economic Club of Chicago. Jason also serves on the board of the Future Founders Foundation, a Chicago-based organization that empowers the next generation of business leaders and entrepreneurs. He is also a regular contributor to Fast Company and Forbes.

Having founded ActiveCampaign as a means to fund his education, Jason pursued a degree in fine arts until shifting his focus entirely to growing the company. He is a self-taught software engineer and technologist. Our conversation dives deep into the challenges that businesses face when scaling up, offering valuable insights and strategies for navigating this crucial phase of growth.

Key Takeaways

Jason emphasizes the importance of maintaining customer focus, embracing change, learning from failure, building a strong team, and staying true to your values when scaling a business. By prioritizing direct interaction with customers, fostering a culture of innovation, viewing setbacks as learning opportunities, investing in employee development, and upholding integrity and ethical conduct, businesses can navigate the challenges of growth and achieve sustainable success.

More About Jason Vandeboom:

Connect with Jason on LinkedIn
Visit ActiveCampaign
Check out the Active Campaign Leap Year Extravaganza

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Mastering SEO in the Age of AI Feb 15, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, "Get Yourself Optimized" and "Marketing Speak." With a wealth of experience in the field, In this episode Stephan and I uncover the evolving landscape of SEO in the age of AI, sharing invaluable insights and strategies for success.

Key Takeaways

Embark on a transformative journey with Stephan Spencer as he discusses the intersection of SEO and artificial intelligence. Learn how to leverage AI to optimize your website for search engines and stay ahead of the competition. Discover the importance of adapting traditional SEO tactics to accommodate the advancements in AI technology, from content creation to technical optimization.

Unlock the secrets to mastering SEO in the age of AI, and position your business for sustainable growth and success in the digital realm. Whether you're a seasoned SEO professional or a business owner looking to enhance your online presence, Stephan's expertise will guide you towards achieving your goals in the ever-evolving world of search engine optimization in 2024.

More About Stephan Spencer:

Connect with Rob on LinkedIn
Visit his Website
Grab a copy of The fourth edition of The Art of SEO

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Boss Beauty Unveiled Feb 14, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything they want to be through impact programs, content, and consumer products.

With a mission to inspire women and girls worldwide, Lisa shares insights into the power of women's empowerment and the strategies for fostering it in today's world.

Key Takeaways

Lisa Mayer, CEO of Boss Beauties, shares actionable strategies for women's empowerment in this episode. Drawing from her book: Boss Beauty: Inspiration to Be Everything You Want, we uncover embracing the fearless pursuit to cultivating confidence and kindness. In this girl powered episode listeners gain insights into the Boss Beauty mindset. Through mentorship and taking proactive steps towards empowerment, women and men can make a meaningful impact in their lives and communities. Join us on this transformative journey towards a brighter, and equal future for all.

More About Lisa Mayer:

Connect with Lisa on LinkedIn
Connect with Lisa on Instagram
Visit Boss Beauties
Grab a copy of Boss Beauty: Inspiration to Be Everything You Want

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Crafting Your Leadership Story: Lessons Around the Campfire Feb 13, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table. Our conversation dives into the intricacies of crafting a compelling leadership story, drawing inspiration from the metaphor of traditional campfire stories.

Key Takeaways

Key Takeaways: Embark on a transformative journey with Tony Martignetti as he emphasizes the power of storytelling in crafting compelling leadership narratives. By overcoming self-limiting beliefs, fostering a culture of continuous learning, and embracing remote work dynamics, leaders can navigate challenges, drive innovation, and build resilient organizations. Tony's insights empower leaders to unlock their true potential, unite teams, and thrive in today's ever-evolving business landscape.

More About Tony Martignetti:

Connect with Tony on LinkedIn - linkedin.com/in/tonymartignett1/
Check out Inspired Purpose Partners - ipurposepartners.com/
Grab a copy of Campfire Lessons For Leaders: How Uncovering our Past Can Propel Us Forward - amzn.to/3UquWfF

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

The Future of Remote Work Feb 08, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving small businesses in the NY area. Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA. He lives in NYC, plays guitar, has seen over 1000 concerts and even promoted big rock acts while in college. Our conversation delved into the future of remote work, addressing the challenges of the talent crisis, harnessing diversity, and the role of AI upskilling.

Key Takeaways

Embark on a transformative journey with Rob Levin in this Duct Tape Marketing Podcast episode as he unveils strategies for navigating the talent crisis, harnessing diversity, and implementing AI upskilling in remote work environments. Discover the importance of accessing a wider pool of talent, integrating remote team members into company culture, and investing in continuous learning initiatives. Whether you're a business owner seeking to optimize your remote team or exploring opportunities in the remote work sphere, Rob's insights will empower you to build a thriving business that stands the test of time.

More About Rob Levin:

Connect with Rob on LinkedIn - linkedin.com/in/robertslevin/
Visit WorkBetterNow - workbetternow.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How To Produce Better Content With Collaborative AI Feb 07, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers.

Key Takeaways

In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation.

You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing.

More About Kate Bradley Chernis:

Connect with Kate on LinkedIn - linkedin.com/in/katebradley/
Visit Lately AI - lately.ai/
Subscribe to see Lately on Youtube - youtube.com/LatelyAI

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Understanding Research Engine Optimization and Its Impact on SEO with Shama Hyder Feb 06, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

Key Takeaways

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation and emerging media such as voice and AI platforms.

Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape.

More About Shama Hyder:

Connect with Shama on LinkedIn - linkedin.com/in/shamahyder
Check out her Website - shamahyder.com
Visit Zen Media - zenmedia.com

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Let's connect on LinkedIn - linkedin.com/in/ducttapemarketing

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Crushing the Founder's Curse: Unlocking Business Value Beyond Yourself Feb 01, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself.

Key Takeaways

Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time.

More About Ryan Deiss:

Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/
Visit Scalable.co - scalable.co/
Get a copy of Get Scalable - amazon.com/Get-Scalable-Operating-Business-Without/dp/B0CC46VY9R

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Mastering Email Deliverability: The Crucial Changes You Must Make in 2024 Jan 31, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. J.T. also worked at IBM for a significant period, holding various managerial positions. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices.

Key Takeaways

Emphasizing the importance of email authentication, Beckham and I go into the technicalities of DKIM and DMARC, highlighting the need for proper configuration and SPF best practices. The episode underscores the significance of incorporating a visible one-click unsubscribe option within the header to enhance user experience and comply with RFC standards. Beckham also warns against ignoring these best practices, as it may lead to increased spam complaints and potential deliverability issues. The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns.

More About JT Beckham:

Connect with JT on LinkedIn - linkedin.com/in/jt-beckham/
Connect Active Campaign on LinkedIn - linkedin.com/company/activecampaign

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy at dtm.world/freeprompts

Strategic Fitness: Elevate Your Acumen, Allocation, and Action Jan 30, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership. Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. Rich reveals his game-changing 3A Method to elevate your business acumen, resource allocation, and strategic action. Join us as we explore the intricacies of strategic fitness and how it can revolutionize your approach to business success.

Key Takeaways

In this episode, Rich and I discuss the transformative 3A Method, emphasizing the mastery of business acumen, strategic resource allocation, and purposeful strategic action. Learn the importance of consistently evolving your business acumen, reallocate resources strategically throughout the year, and prioritize actions aligned with your strategic goals. Rich introduces the concept of the Strategic Quotient (SQ) as a tool to measure and enhance strategic thinking skills. Whether you're a seasoned executive or an aspiring entrepreneur, these insights provide a roadmap to elevate your strategic fitness and navigate your business towards unparalleled success.

More About Rich Horwath:

Connect with Rich on LinkedIn - linkedin.com/in/richhorwath/
Visit his The Strategic Thinking Institute - strategyskills.com/
Get a copy of Strategic - strategic-book.com/

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

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Future-Proofing Your Consulting Career Jan 25, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and Co-founder of Ascendant Consulting. We explored the transformative impact of Artificial Intelligence on consulting, dived into the crucial role of building trust with the Trust Triangle, and uncovered the innovative Colorado Pricing strategy.

From understanding the dynamic landscape reshaped by AI to gaining insights into client trust-building strategies and implementing unique pricing models, this episode provides a roadmap for future-proofing your consulting career. Join us for a deep dive into the intersection of AI, trust-building, and groundbreaking pricing models that are shaping the future of the consulting industry.

More About David Fields:

Connect with David on LinkedIn - linkedin.com/in/davidafields/
Visit his Website - davidafields.com/
Get a copy of The Irresistible Consultant’s Guide to Winning Clients - amzn.to/3tTCixD

Connect with John Jantsch on LinkedIn

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How To Build A Successful Online Community Jan 24, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen, the Co-Founder and CMO of Circle, the all-in-one community platform for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses, online marketing, memberships and building growth marketing teams.

Andrew and I discuss:

How to create and manage a successful online community
How to foster deeper connections within your community
Key strategies that set top-performing communities apart
Valuable lessons for anyone looking to cultivate a vibrant, engaged community online

More About Andrew Guttormsen:

Read the 2024 Community Benchmarks Report - https://circle.so/2024-creator-community-report
Connect with Andy on LinkedIn - linkedin.com/in/andrewguttormsen/
Visit Circle the all-in-one community platform - https://circle.so/

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Unlocking Your Life's Creative Brief Jan 23, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverstein. With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. Dive into the conversation as we explore the essence of creative briefs and how they can be applied not only to businesses but to our personal lives for profound transformations.

Key Takeaways

A practice born from personal crisis, The Life Brief Method guides individuals through life's crossroads with clarity and intention. In this episode Bonnie emphasizes the importance of embracing the "get messy, get clear, get active" approach, advocating for small, intentional shifts over grand gestures for lasting change. Uncover the power of daily micro movements in challenging limiting beliefs that lead to meaningful transformations. Whether it's understanding the art of small shifts or recognizing that the key to transformation lies in openness to self-discovery, Bonnie Wan provides actionable insights to unlock your life's creative brief and embark on a journey towards intentional living.

More About Bonnie Wan:

Connect with Bonnie on LinkedIn - linkedin.com/in/bonniewan/
Connect with Bonnie on Instagram - instagram.com/bonniewanofficial/
Visit her Website - thelifebrief.com/
Get a copy of The Life Brief - amazon.com/Life-Brief-Playbook-No-Regrets-Living/dp/1982195509

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Mastering Intrigue: How to shoot video that doesn't suck Jan 18, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows. The discussion revolves around his book, How to Shoot Video That Doesn't Suck, where he shares invaluable insights into creating compelling and effective marketing videos.

Embark on a journey to master the art of video production with Steve Stockman as he shares insights on shooting videos that captivate your audience. Discover the crucial elements that contribute to the success of a video, from storytelling techniques to understanding your audience's needs.

Key Takeaways

Embark on a transformative journey into the world of video production with Steve Stockman in this episode of the Duct Tape Marketing Podcast. Gain insights into the power of intrigue, emphasizing authentic storytelling over sensational tactics to captivate your audience from the first few seconds. Steve highlights the importance of preparation, urging creators to consider their audience's needs and deliver value through thoughtful planning.

Simplifying the technical aspects, he dispels the myth that expensive equipment is crucial, focusing on the storytelling element. Learn to storify your marketing videos, turning mundane showcases into engaging narratives that resonate with your audience. Steve also challenges the notion of ideal video length, stressing the importance of conveying your message effectively without wasting the audience's time. Elevate your video marketing game with Steve Stockman's actionable insights for creating compelling, engaging, and impactful content.

More About Steve Stockman:

Connect with Steve on LinkedIn - linkedin.com/in/customproductions/
Connect with Steve on Instagram - instagram.com/stevestockman/
Visit his website - stevestockman.com/
Get a copy of How to Shoot Video That Doesn't Suck - amazon.com/Shoot-Video-That-Doesnt-Suck/dp/0761163239

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

The Zero Dollar Consultancy Jan 17, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two decades of experience in sales and marketing. Phil shares valuable insights from his latest book; The Zero-Dollar Consultancy: How to Start Your Consulting Business with Little or No Money.

Embark on a transformative journey as Phil unveils strategies for launching a consultancy with minimal financial investment. Learn how to navigate the challenges faced by those starting out in the consulting world and discover practical steps to initiate and grow your consulting business.

Key Takeaways

Phil Gerbyshak, a seasoned small business expert and author of The Zero-Dollar Consultancy shares invaluable insights on mastering the art of launching a consultancy with minimal financial investment. In this episode you'll learn actionable steps for beginners, the importance of finding a focused niche, practical pricing strategies, building strong client relationships through trust, and smart scaling strategies. Phil's expertise provides a roadmap for both aspiring and experienced consultants to navigate the complexities of starting and growing a consultancy successfully.

More About Phil Gerbyshak:

Connect with Phil on LinkedIn - linkedin.com/in/philgerb/
Visit his website - philgerby.com/
Get a copy of Zero Dollar Consultancy: How to start your consulting business with little or no money - amazon.com/dp/B0C7F75Y8R?ref_=cm_sw_r_cp_ud_dp_30HCFA92A9BB2BZD1424_2

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Unlocking the Profitable Power of Trust Jan 16, 2024

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the profound impact of Trust in your business. This isn't just about a buzzword, I touch on the intricacies of building and maintaining trust with your clients and how it can significantly influence the success of your marketing efforts.

Key Takeaways:

Trust is not just a foundation but a driving force behind successful client relationships. As we explored in this episode, the dimensions of trust, its value, and practical steps for building and measuring it are pivotal in today's business landscape.

In this episode, you'll learn:

The Dimensions of Trust in Business
The Value of Trust in Business:
Building Trust with Clients
Measuring Trust Levels

Embrace trust as a strategic asset, and watch how it transforms your business in 2024 and beyond.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Unveiling Business Clarity Jan 11, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC. With a wealth of experience in guiding companies through various stages of growth, Jim shares profound insights from his latest book, "Clarity: Business Wisdom to Work Less and Achieve More."

Embark on a journey of business transformation as Jim unveils strategies for achieving clarity in the ever-evolving business landscape. Learn how his approach helps early-stage companies kickstart their growth, assists growth-stage companies in overcoming plateaus, and guides mature organizations through strategic shifts and complex challenges.

Key Takeaways

Embark on a journey of business transformation with Jim Vaselopulos as he unveils strategies for achieving clarity in the ever-evolving business landscape. Discover the power of clarity and how it enables leaders to focus on essential aspects, achieve more with less effort, and overcome common challenges faced by businesses of all sizes.

Gain insights into the significance of recognizing mentors and benefactors, expressing gratitude, and fostering a collaborative work environment. Explore the parallels between business symptoms and medical symptoms, emphasizing the importance of identifying root causes for lasting solutions. Learn Jim's strategies for making time an ally, including the power of focus, intentional decision-making, and mastering the art of timing, sequencing, and patience, and dive into the concept of conscious competence, understanding why you do things to increase efficiency and effectiveness. Jim's insights offer a fresh perspective on achieving clarity in a busy world, making this episode essential for those seeking to enhance their business acumen and effectiveness.

More About Jim Vaselopulos:

Connect with Jim on LinkedIn - linkedin.com/in/jimvaselopulos/
Visit his website - raftiadvisors.com/
Get a copy of Clarity: Business Wisdom to Work Less and Achieve More - amazon.com/Clarity-Business-Wisdom-Work-Achieve-ebook/dp/B0CK5CSF4T?ref_=ast_author_mpb

Camp Recruiting: The All-In Approach To Unleashing Team Potential Jan 10, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Michalowicz, renowned author, speaker, and advocate for building unstoppable teams. With his extensive experience in the business world, Mike shares profound insights from his latest book, "All In: How Great Leaders Build Unstoppable Teams."

Embark on a journey of leadership transformation as Mike discusses the innovative concept of camp recruiting and how it serves as the all-in approach to unleashing team potential. Gain valuable insights into redefining traditional recruiting methods and creating a culture that fosters team excellence.

Key Takeaways

Mike Michalowicz introduces the game-changing concept of camp recruiting, revolutionizing traditional hiring approaches. This all-in method engages potential team members through immersive experiences, fostering a community-driven environment and identifying individuals with the highest potential. The discussion emphasizes the importance of aligning personal goals with corporate achievements, creating a reciprocal dynamic that motivates team members to contribute their best. Financial transparency emerges as a crucial factor in building a strong team culture, offering insights into the company's financial health and instilling confidence. Striking a balance between supporting individual dreams and organizational goals becomes pivotal, with a focus on community values over a top-down culture. Despite challenges, the episode highlights the power of making an effort, genuine care, and support in creating a positive and thriving work environment. Mike Michalowicz empowers leaders to embrace the all-in approach, redefine team-building, and unlock the full potential of their organizations.

More About Mike Michalowicz:

Connect with Mike on LinkedIn - linkedin.com/in/mikemichalowicz/
Visit his website - mikemichalowicz.com/
Check out his Youtube - youtube.com/user/MikeMichalowicz
Get a copy of All In: How Great Leaders Build Unstoppable Teams - amazon.com/All-Great-Leaders-Build-Unstoppable/dp/0593544501

The Rise of Fractional CMOs and the Game-Changing Approach to Business Growth Jan 09, 2024

In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call it fCMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a new, different and more nimble approach to their business growth.

Key Takeaways:

Explore the game-changing concept of Fractional CMOs, highlighting the growing trend and its appeal to business owners seeking strategic marketing direction. In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The importance of leading with strategy, challenging the conventional project-based approach.

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. By embracing Fractional CMOs and prioritizing strategy-first methodologies, businesses can navigate the evolving marketing landscape and position themselves for sustained growth in 2024 and beyond.

From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters Jan 04, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Russell Henneberry, a renowned digital marketing consultant, speaker, and the founder of The Clikk newsletter. Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets.

Russell shares invaluable insights on the resurgence of email newsletters. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion.

In this eye-opening discussion, Russell mentions the significance of email newsletters as a prime platform for making direct calls to action. Highlighting the importance of engagement derived from content marketing, he guides us through the balance of providing valuable content while seamlessly integrating strategic calls to action.

Key Takeaways:

Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion. Russell emphasizes the art of crafting engaging content with a purpose, seamlessly balancing information, inspiration, and entertainment. Dive into the approach of nurturing subscribers towards meaningful engagement and strategic calls to action. Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Learn crucial metrics for success, from open rates to the quality of subscribers. Russell Henneberry provides a roadmap for mastering newsletters, offering insights to elevate your digital marketing strategy and turn subscribers into a valuable revenue stream.

More About Russell Henneberry:

Connect with Russell on LinkedIn - linkedin.com/in/russhenneberry/
Visit TheClikk.com - theclikk.com/
Get a copy of Digital Marketing for Dummies - amazon.com/Digital-Marketing-Dummies-Business-Personal/dp/1119235596

Walking Billboards and QR Codes Jan 03, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.

In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year.

Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies.

Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums.

Key Takeaways:

In this episode:

Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy.
Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads.
Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach.

Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age.

More About Amanda Holmes:

Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en
Visit Chet Holmes International - chetholmes.com/
Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

Decoding the AI Dilemma Jan 02, 2024

In this episode of the Duct Tape Marketing Podcast, I interviewed Kenneth Wenger, an author, research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. We uncovered the intriguing world of artificial intelligence, exploring the complexities and ethical considerations associated with this rapidly evolving mainstream technology.

Key Takeaways:

In this insightful episode, Kenneth Wenger, author and CTO of Squint AI Inc, navigates the intricacies of our society's delimma with this rising technology: AI. Discussing its ethical considerations and societal impact as highlighted in his book: Is the Algorithm Plotting Against Us? A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Wenger discusses the current state of AI, emphasizing the exponential progress in models like the Transformer architecture. Unveiling the challenges and pitfalls, he stresses the need for responsible AI usage, exemplified by Squint AI's mission. Calling it Informed Automation, as opposed to Artificial Intelligence, our conversation covers the future of this technology, envisioning AI systems with a deeper understanding of context and autonomy. Wenger's thought-provoking insights provide a comprehensive guide for listeners, addressing the complexities of artificial intelligence and its potential impact on diverse industries.

More About Kenneth Wenger:

Connect with Kenneth on LinkedIn - linkedin.com/in/kennethwenger/?originalSubdomain=ca
Visit the Squint AI Inc - squint.ai/
Get a copy of Is The Algorithm Plotting Against Us? - amazon.com/Algorithm-Plotting-Against-Us-Laypersons-ebook/dp/B0BZWRB9GZ?ref_=ast_author_mpb

Unlocking Your Unfair Advantage Dec 28, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage. With their extensive experience in the startup world, Ash and Hasan share profound insights from their book, "The Unfair Advantage: How You Already Have What It Takes to Succeed."

Embark on a journey of self-discovery as Ash and Hasan discuss the concept of unfair advantages and how your unique story can be a powerful catalyst for entrepreneurial success. Gain valuable insights into the Miles framework, a strategic approach to identifying and leveraging your strengths.

Key Takeaways

Behind every story of success is an unfair advantage. Your unfair advantage is the element that gives you an edge over your competition. In this episode, I talk with Ash Ali and Hasan Kubba about how to identify your own unfair advantages and apply them to any project in your life. We talk about how to look at yourself and find the ingredients you didn’t realize you already had, to succeed in the cut-throat world of business.

More About Ash & Hasan:

Connect with Ash Ali on LinkedIn - linkedin.com/in/ashali/?originalSubdomain=uk
Connect with Hasan Kubba on LinkedIn - linkedin.com/in/startuphasan/?originalSubdomain=uk
Visit the Unfair Academy - theunfairacademy.com/
Get a copy of The Unfair Advantage - amazon.com/Unfair-Advantage-Startup-Success-Starts/dp/1788163311

Decoding the Top 5 Marketing Trends of 2024 Dec 28, 2023

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the top 5 marketing trends for 2024. We're cutting through the noise to focus on practical strategies that are actually making a difference. This isn't about chasing the next shiny object; it's about understanding the shifts that matter to small and mid-sized businesses. We'll dive into how these trends can help you connect more effectively with your audience and make a real impact in your marketing efforts and your business.

Key Takeaways:

Join me as we navigate what 2024 has in store, focusing on the implications of AI, video, and the future of consumer privacy just to name a few.

In this episode, you'll learn:

Artificial Intelligence (AI) has transitioned from being a trend to an integral part of daily operations.
The search engine paradigm shift
How integration of AI tools with video content creation is expected to enhance efficiency
How the decreasing availability of third-party data and the growing importance of building trust to acquire first-party data
How businesses need to go beyond automated solutions and provide personalized interactions to stand out in the competitive landscape.

These learning points offer insights into the evolving marketing landscape and provide a foundation for businesses to adapt and thrive in 2024 and beyond.

The Negativity Fast: How a Simple Practice Can Transform Your Life Dec 21, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, "The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success."

Embark on a transformative journey as Anthony breaks down practical strategies to eliminate negativity, increase positivity, and redefine success. Explore the surprising intersection of sales expertise and self-help wisdom as Anthony discusses his unique perspective on personal development.

Key Takeaways

In this insightful episode, Anthony Iannarino, a luminary in B2B sales and bestselling author, unveils the transformative power of his Negativity Fast method. He explores the dynamic relationship between positivity and success, sharing a practical 30-day plan to detox from negativity. Anthony emphasizes the game-changing impact of gratitude, backed by science, on cognitive function and overall well-being. Delve into cognitive behavioral techniques and the A, B, C model for reshaping beliefs and cultivating a resilient mindset. Lastly, discover the profound effects of acts of kindness on personal well-being, as Anthony shares heartwarming stories from his own journey.

This episode serves as a holistic guide for individuals seeking to break free from negativity, enhance their mindset, and achieve unparalleled success.

More About Anthony Iannarino:

Connect with Anthony on LinkedIn - linkedin.com/in/iannarino
Connect with Jennifer on Facebook - facebook.com/thesalesblog
Visit his Website - thesalesblog.com

Service Revolution Dec 20, 2023

In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that transforms expertise into scalable products. The discussion revolves around the revolutionary concept of productizing services and its profound impact on agency growth.

Key Takeaways:

Discover the game-changing strategy of productizing services, revolutionizing scalability, and enhancing profitability. From simplifying communication and shortening sales cycles to delivering a superior customer experience, learn how to navigate challenges and unlock unparalleled success in your service business.

In this episode, you'll learn:

The evolution of service marketing
How to scale with clarity
How to achieve profitability beyond expectations
The customer-centric approach
How to overcome diverse challenges

Join me in this episode as we embark on a journey to revolutionize service marketing, unlocking the potential to turn expertise into scalable products. Listen now to gain a competitive edge and elevate your service business to new heights.

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions Dec 19, 2023

In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five essential questions that you need to be able to answer if you want to be effective in your marketing efforts. This approach helps you focus on what's important, saving time and improving effectiveness.

Key Takeaways:

From understanding the need for a clear objective in guiding your marketing, to choosing the right platforms that resonate with your ideal client, this episode emphasizes the importance of focused efforts.

An effective plan that aligns with your motivations and meets the needs of your ideal client is key. Developing the necessary capabilities is vital for successful execution, and measuring success with defined KPIs fosters continuous improvement.

In this episode, you'll learn:

The real essence of a marketing strategy.
Five key questions to make your strategy more effective.
Tips to align your marketing with your business goals.
How to choose marketing actions that yield better results.

Join me in this episode as we clear the confusion in marketing by answering five critical questions, setting the stage for unmatched success in your marketing strategy.

From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance Dec 14, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the founder of Jennifer Watson Leadership, she is on a mission to help leaders heal and accelerate their deeper purpose of impact through vital wellness, leadership genius, and potent speaking.

Embark on a journey from stress to success as Jennifer shares groundbreaking strategies for optimal health and performance in leadership. Explore the transformative power of morning rituals, focusing on the vital connection between nature, breath, and movement.

Key Takeaways

In this illuminating episode, Jennifer Watson, a seasoned healer and high-performance coach, shares transformative insights to guide leaders from stress to success. Emphasizing the pivotal role of morning rituals, she unveils a 3-step formula for leadership mastery, emphasizing sunlight exposure and intentional breathwork. Watson explores the vital connection between nature, breath, and movement, advocating for the transformative power of outdoor exposure and mindful practices. Through a practical guide, listeners gain actionable strategies for morning transformation, delving into the science-backed rituals contributing to optimal health. Watson's morning routine serves as an alchemical blueprint, merging stress reduction, mindset mastery, and physical well-being for holistic leadership excellence. From stress reduction strategies to fostering a people-centric culture, Jennifer Watson's expertise provides a comprehensive roadmap for leaders seeking to navigate the complexities of work and creativity while achieving peak performance and optimal health.

Jennifer Watson's expertise provides a comprehensive roadmap for leaders aspiring to thrive in both their personal and professional lives.

More About Jennifer Watson:

Jennifer's site - https://www.jenniferwatsonleadership.com/
Connect with Jennifer on LinkedIn - https://www.linkedin.com/in/jennifer-watson-6b08b9121/

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now - https://ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making Dec 13, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit's Global Brand Ambassador and founding Head of Karma Lab - a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborate with brands as they find their home on Reddit and around internet culture. Will's unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. His latest book 'Which way is North?' outlines seven directions, which help professionals divide their inner world into different experiences through meditation to convert anxiety into action.

Key Takeaways

Embark on a transformative journey through the seven directions, strategically open-ended questions designed to unlock creativity at the intersection of mysticism, marketing, and making. Will Cady shares insights on turning anxiety into a catalyst for innovation, the power of divergent thinking in strategic questions, and the integration of head and heart in the creative process. The episode explores the normalization of meditation and its potential to unlock human potential, offering a comprehensive roadmap for navigating the dynamic landscape of creativity and self-discovery. Tune in for practical tips and valuable insights into building a people-centric culture in the ever-evolving dynamics of work and creativity.

More About Will Cady:

Get Will's new book Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics - https://amzn.to/3Rka5Yb
Connect with Will on LinkedIn - https://www.linkedin.com/in/willcady/

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now - https://ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Generating Leads in Professional Services: Proven Tactics You Can't Ignore Dec 12, 2023

In this episode of the Duct Tape Marketing Podcast, I'm steering the ship solo, diving into the intricate world of marketing for professional services. Whether you're a consultant, agency, fractional CMO, or part of the legal and accounting landscape, this episode is tailored just for you. Join me as I unravel the unique challenges of marketing in the professional services industry and provide valuable insights to elevate your client-building strategies.

Key Takeaways:

Businesses often find themselves ensnared in seven deadly marketing mistakes, hindering growth and success in the professional services realm. Let's explore these pitfalls and uncover strategies to sidestep them:

1. Lack of Vision (01:25): Embark on a journey to success by establishing a clear vision for your business. Without a roadmap, you risk wandering aimlessly. I delve into the importance of having a strategic direction to guide your professional services endeavors.

2. Trying to Please Everyone (02:32): Discover why attempting to cater to a broad audience can be detrimental. I share insights on the power of narrowing your focus and tailoring your services to a specific target audience for more effective client connection.

3. Being Just Like the Competition (05:54): Stand out in the crowded professional services landscape by avoiding the pitfall of mirroring your competitors. I shed light on the significance of embracing your uniqueness to carve your niche and attract the right clients.

4. Wasting Marketing Resources (08:49): Every marketing resource is precious. I discuss the pitfalls of mismanagement and offer strategies for optimizing your marketing efforts to achieve maximum impact in the professional services industry.

Stay tuned for the next episode, where I unravel the remaining three deadly marketing mistakes and provide actionable tips on steering clear of these traps.

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

Building a people-centric culture: from employees to contributors Dec 07, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. Kai has spent years guiding organizations throughout Europe. His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. Amid the pandemic’s upheaval, Kai continued his mission, helping clients reimagine their work and navigate decisions in a time of immense pressure and uncertainty.

Kai brings a wealth of experience, guiding organizations throughout Europe. Today, our discussion centers around his latest book, "Work, different: 10 Truths for Winning in The People Age."

This podcast episode with Kai Anderson offers a deep dive into the transformative journey from employees to contributors, defining the people age, navigating the new rhythm of work, evolving leadership styles, and understanding the dynamics of the great resignation. Tune in for valuable insights on building a people-centric culture in the ever-evolving landscape of work.

Key Takeaways

Gain valuable insights into navigating the transformative shift from employees to contributors in the dynamic landscape of the people age. Kai illuminates the essence of this era, emphasizing the paradigm shift from command and control to a more balanced relationship between employers and contributors. Addressing the challenges of remote work, he introduces the concept of "The New Rhythm of Work" and advocates for finding synchronization in virtual environments. The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. Additionally, Kai delves into the great resignation phenomenon, shedding light on the quest for purpose and the changing preferences of individuals in the workforce. This episode offers a comprehensive exploration of building a people-centric culture in the context of the ever-evolving dynamics of work.

More About Kai Anderson:

Connect with Kai on LinkedIn - linkedin.com/in/kai-anderson-920602/
Get Work Different: 10 Truths for Winning in The People Age - amzn.to/3GvX2Ox

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now - dtm.world/freeprompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign:

Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Mastering Growth Momentum: Unveiling Your Agency's True North Dec 06, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. With over 20 years of sales, marketing, and leadership experience, Frank serves as Chief Revenue Boss at his latest venture, Revenue Ranch. He works regularly with business owners and executives who are looking to grow faster and smarter.

Frank is author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing.

Renowned for his expertise in accelerating agency growth. Frank's insights into mastering growth momentum and unveiling your agency's True North are invaluable for those seeking to elevate their agency success.

Key Takeaways

Emphasizing the importance of a clear True North, Frank guides listeners in defining a razor-sharp strategic direction that informs every decision. He introduces the concept of identifying the number one blocker to growth, encouraging a systematic approach to chip away at obstacles in quarterly cycles. Frank underscores the power of intimate knowledge about your audience, advocating for the ownership of a specific niche to navigate technological shifts successfully. The journey to agency success is framed as a continuous process, with a focus on success stacking and the creation of a culture of momentum. Tactical adaptability is key, with Frank advising agencies to leverage their relationships to initiate collaborative discussions within their niche, navigating evolving landscapes with confidence and purpose.

More About Frank Cowell:

Visit his Website - revenueranch.com
Watch his Pitch Video - revenueranch.com/agency-freedom-video-access
Get his book - amazon.com/Building-Your-Digital-Utopia-Systematically/dp/1544506147/ref=sr_1_1?crid=1SM4CK62PJAW7&keywords=Building+Your+Digital+Utopia&qid

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

Fractional CMO: Reinventing Marketing Strategies Dec 05, 2023

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

Key Takeaway:

Strategy is one of the most essential elements to running a successful business today. Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business.

Fractional CMOs help companies and business owners develop strategic marketing plans in a more cost-effective solution as they are not full-time employees, but they have the expertise of a seasoned marketing executive. They will develop the marketing activities through strategic planning that could improve the relationship companies have with their clients, as they are able to understand better how to guide the perfect customer journey.

Topics I Cover:

[01:15] Introduction to the trend of Fractional CMOs
[04:34] Why hiring Fractional CMOs is an appealing idea?
[05:28] The role of a CMO in an organization
[05:50] Comparing the cost of hiring a full-time CMO and a fractional CMO
[08:55] How fractional CMOs focus on developing strategy
[10:41] The importance of the Customer Journey

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer.

Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

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Unlocking Exponential Growth: The Blueprint to Scale Your Business Nov 30, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony DiSilvestro. Tony is a seasoned entrepreneur, business consultant, and author of the Business Scaling Blueprint. With a passion for helping businesses achieve exponential growth, Tony shared valuable insights into the challenges and misconceptions surrounding business scaling.

Key Takeaways:

Tony highlights the essential principles of scaling a business successfully by emphasizing the intrinsic nature of every business as a people business, underscoring the importance of human interaction and fostering a culture that prioritizes growth. The significance of meticulous systemization is highlighted, with a focus on defining brand pillars and implementing robust internal processes. Tony advocates for embracing technological advancements like AI while maintaining a balance with genuine human engagement for sustained relevance. The holistic approach to management involves continuous improvement, rigorous attention to Key Performance Indicators (KPIs), and recalibration for effective decision-making, laying the groundwork for unlocking exponential growth in any business.

More About Tony DiSilvestro:

Tony’s Speaker Kit - drive.google.com/file/d/1e9HyZP5THntO5ugAsY4lBKCUZBioI5In/view
Visit his website - tonydisilvestro.com/
Tony's book - The Business Scaling Blueprint - amzn.to/3uFpv1s

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360. Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services.

Crafting Unforgettable Experiences: The 3 M's of Event Success Nov 29, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences.

Phil introduces the concept of the three M's—Memorable, Meaningful, and Momentous—as the foundation for crafting unforgettable experiences. He breaks down how events need to stand out, provide personal value, and create significant moments to become truly unforgettable.

Key Takeaways:

Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil shares insights on measuring success through post-event surveys and a 30-day engagement plan, ensuring that the impact of the event extends well beyond its conclusion. Whether you're an event planner or looking to enhance your understanding of crafting exceptional experiences, Phil's expertise provides actionable strategies for hosting events that leave a lasting and meaningful impression.

Questions I ask Phil Mershon:

[00:57] What makes an event unforgettable?

[02:50] Describe the 3 M method?

[05:22] How can you utilize social media marketing to convey the purpose of an event?

[07:52] How can you serve both audience and community ?

[09:45] What are some of the ways to make both customer and employee experiences unforgettable?

[12:29] What are some of the best practices for virtual event planning?

[15:17] How do you measure the success of an event?

[17:54] What are some of the ways to get people engaged before, during and after an event?

[20:39] Where can people connect with you and grab a copy of Unforgettable?

More About Phil Mershon:

Phil’s book: Unforgettable: The Art and Science of Creating Memorable Experiences - amzn.to/3MGMTSw
Visit his website - philmershon.com/

The 7 Deadly Marketing Mistakes Nov 28, 2023

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them.

Key Takeaway:

Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone, being just like their competition, wasting marketing resources, competing solely on price, succumbing to the idea of the week, and lacking measurable success criteria. Overcoming these mistakes requires a focused marketing strategy aligned with business objectives for creating a roadmap for growth.

Topics I Cover:

[01:25] Introduction to the 7 deadly marketing mistakes.
[02:32] Number 1: No vision of where your business is headed.
[03:47] Number 2: Trying to be all things to all people.
[05:54] Number 3: Being just like the competition.
[08:49] Number 4: Wasting precious marketing resources.
[09:37] Number 5: Competing on price.
[11:11] Number 6: Getting overwhelmed with the idea of the week.
[13:16] Number 7: Having no way to measure your success.

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Mastering Workshops: The Two-Hour Blueprint for Maximum Impact Nov 23, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Leanne Hughes, a renowned consultant, speaker, and facilitator who specializes in maximizing team potential through influential and contagious work experiences.

Leanne shared insights from her expertise, focusing on her book, the "Two-Hour Workshop Blueprint." Discover how business-owners can design workshops that are fast, deliver strong results, and eliminate stress from the process.

Key Takeaways:

Leanne Hughes shares invaluable insights into the art of workshop facilitation, focusing on the strategic significance of the two-hour timeframe. The discussion delves into the transformative shift from traditional presentations to horizontal, engaging workshops, emphasizing the evolution of skillsets required for effective facilitation. Leanne guides listeners in identifying workshop opportunities by recognizing the telltale "how" questions in various contexts. Additionally, she provides practical tips for building rapport and connection with participants, highlighting the importance of pre-event communication and a thoughtful, engaging kickoff. Leanne's expertise shines through, offering a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions that resonate with diverse audiences.

Questions I ask Leanne Hughes:

[00:49] Why did you choose a two-hour timeframe for your blueprint?
[01:27] What's the difference between a workshop and a conference?
[02:19] Do workshops require a different skillset?
[04:40] How can businesses view workshops as products or lead generation tactics ?
[06:20] What structure do you recommend for workshops to follow?
[07:29] What are the best and most time-efficient workshop strategies?
[10:22] How do you guarantee immense value for workshop attendees?
[11:41] How do you build rapport and get people to contribute during workshops?
[13:26] How does audience size effect a workshop?
[14:32] What is power up?
[16:08] Can you explain the value of metaphors in a workshop?
[16:47] What are the best employee engagement activities?
[20:06] Where can people connect with you and learn more?

More About Leanne Hughes:

Get the Two-hour Workshop Blueprint - https://2hourwork.shop/
Visit Leanne's website - https://www.leannehughes.com/
Connect with Leanne on LinkedIn - https://www.linkedin.com/in/leannehughes/
Subscribe to her Youtube channel - https://www.youtube.com/c/LeanneHughes

Why Radical Humility is Key to Success Nov 22, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman and CEO of C-Suite Network, home of the world’s most trusted network of C-Suite leaders.

Key Takeaways:

The Hero Factor—a leadership philosophy emphasizing the prioritization of values, employee well-being, and community impact. Highlighting the importance of transparently publishing and living by these values, Hayzlett draws lessons from companies like Chick-fil-A and Starbucks. He underscores the relevance of conveying values consistently in both physical and digital realms. For CEOs aiming to instill change, he advises starting with defining and embodying core values. Humility, a key trait of hero leaders, is stressed as crucial in fostering a servant mentality towards employees and customers, ultimately shaping successful and impactful businesses.

Questions I ask Jeffrey Hayzlett:

[00:57] How do you view the expanding fractional C-suite industry?
[02:23] What is the Hero Factor?
[04:35] How do you instill values of radical humility in an organization?
[06:00] Is there a universal set of values every company should adhere to?
[06:54] As a company, how do you authentically communicate hero values?
[08:56] In a competitive market, how can values be communicated to attract like-minded individuals?
[11:56] Can a company's actions conflicting with its stated values send a message of its own?
[13:24] In our increasingly digital world, are there specific techniques for communicating the hero factor?
[14:11] What suggestions do you have for demonstrating radical humility to employees?
[17:11] As a leader transforming company culture, how do you introduce the hero concept?
[19:18] What role does humility play in this scenario?
[20:06] Where can people connect with you and get a copy of the Hero Factor?

More About Jeffery Hayzlett:

Visit his website - https://hayzlett.com/
Buy a copy of The Hero Factor and win a Business Transformation Kit - https://www.herofactorbook.com/hero-factor

Fortifying Profits: Strategies to Shield Your Business from Embezzlement Nov 16, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. With his extensive experience in financial management, Todd is a leading expert in implementing strategies to protect small businesses from embezzlement while enhancing their profitability.

Key Takeaways:

Amidst the challenging landscape of small business finances, Todd Rammler sheds light on the critical issue of embezzlement. He emphasized the common ways small businesses fall victim to financial misconduct and highlighted the importance of preemptive measures to safeguard against such risks.

During our conversation, Todd outlined the fundamental strategies businesses can employ to fortify their financial foundations. He stressed the significance of employee dishonesty insurance as a protective layer against potential embezzlement, a critical step often overlooked by many small businesses.

Moreover, Todd underlined the necessity of maintaining strict internal controls, such as segregation of duties, even in small business settings. These measures, while challenging to implement in smaller organizations, are pivotal in minimizing vulnerabilities to financial misconduct. His insights on the proactive steps to prevent embezzlement and strengthen financial structures serve as a guide for businesses aiming to protect their bottom line.

If you're seeking practical strategies to shield your small business from the risks of embezzlement while fortifying your profits, this episode is a must-listen. Todd Rammler's expertise promises to redefine your approach to safeguarding your finances as your business grows.

Questions I ask Todd Rammler:

[00:45] How do small businesses commonly fall victim to embezzlement?
[01:49] Is it a common practice in small businesses to entrust all control to one individual?
[02:18] What practices should and should not be employed to safeguard against embezzlement?
[03:08] What is employee dishonesty insurance?
[04:25] Do employees tend to feel distrusted when internal controls are implemented?
[06:10] Can a stop gap measure like hiring an external CFO act as a deterrent to embezzlement?
[08:29] Is investing in cybersecurity a proactive approach to protect against potential disasters?
[11:45] What approach do you take in the initial 30 days as a fractional CFO for a small business?
[13:24] How do you address the resistance of small businesses who are hesitant to adopt this financial strategy?
[14:37] How do you effectively convey the importance of profitability to small businesses?
[16:22]What guidelines do you have concerning labor and productivity costs?
[17:55] Could you outline what a typical engagement entails when hiring a fractional CMO?
[19:55] Where can individuals connect with you to explore more about your work?

More About Todd Rammler:

Make better financial decisions with Michigan CFO Associates - https://www.michigancfo.com/
Connect with Todd on LinkedIn - https://www.linkedin.com/in/toddrammler/
Free Worksheets - https://www.michigancfo.com/free-reports-whitepapers/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign.

Try ActiveCampaign free for 14 days with our special offer - https://www.activecampaign.com/promo/dtm

Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale Nov 15, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Stewart, a prominent fractional marketing officer (CMO) and a seasoned expert in the world of marketing strategy. With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he's worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies.

Key Takeaway:

In today's complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. He broke down the core elements of his 90-day approach that consistently delivers remarkable results. If you're ready to revolutionize your marketing strategy and unlock unprecedented growth for your business, this episode is a must-listen. Ryan Stewart's expertise and insights promise to redefine your approach to marketing in the digital age.

Questions I ask Ryan Stewart:

[00:47] How do you define fractional CMO?
[03:18] What are the main challenges for those attempting the fractional CMO model?
[07:17] What is you cross-channel acquisition strategy?
[11:13] Why is video an important part of your content strategy?
[14:00] Where does AI fit in the content and strategic realm?
[17:30] How deep into financials and metrics do you get before taking a client on?
[19:01] What makes your method so different from others?
[20:58] Are there any overlooked channels or platforms worth exploring?
[22:02] Where can people learn more about your work?

More About Ryan Stewart:

Work with Ryan at Ryan Stewart Consulting - https://rsc.llc/
Explore Ryan's training program, The Blueprint Training - https://theblueprint.training/
Connect with Ryan on Youtube - https://www.youtube.com/channel/UC0RQ0xqm3WHqa5ilpUe1FAg

This episode of the Duct Tape Marketing Podcast is brought to you by;

DeskTeam360 - https://deskteam360.com/DTMOffer for 10% off

and

Shopify - Sign up for a $1/month trial period at shopify.com/dtm

How to Master AI and Lead the Future of Content and SEO Nov 09, 2023

In this episode of The Duct Tape Marketing Podcast, I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of Content at Scale, Julia is spearheading major initiatives for what's quickly become one of the most sought-after AI content writing tools for SEO marketers globally.

An eight-time author with a flair for building successful businesses, Julia grew her writing agency, Express Writers, to a remarkable $5 million in revenue with a team of over 100 staff members. Recognized as one of the top 10 content marketers to follow in 2023, she is acclaimed for her compelling content strategies that not only elevate business growth but also generate tangible revenue. And now, she's at the forefront of teaching marketers how to leverage AI to exponentially increase their blog's authority, volume, and traffic.

Key Takeaway:

AI-driven content creation is not just a trend; it's a game-changer that's reshaping the content marketing landscape. In our conversation, we uncover how businesses can tap into their SEO marketing potential by harnessing AI to produce high-quality, optimized content efficiently. We discuss the critical skills necessary for content creators to stay competitive and provide insights on the strategic integration of AI for bolstering blog impact and search engine rankings. This episode is a must-listen for those looking to elevate their content strategy and capitalize on the transformative opportunities AI presents in the digital marketplace.

Questions I ask Julia McCoy:

[01:08] What sets this era of the content game apart for you?
[01:32] You once said AI was evil, what triggered your shift in that perspective?
[04:36] How does Content at Scale outshine other similar tools?
[06:20] In what ways does AI excel in content writing that can challenge even human writers?
[07:56] What guidance do you have for content writers looking to embrace AI?
[09:50] How can we encourage individuals to view content as a central element of their business strategy?
[10:56] How do you create content that generates results?
[13:01] How does this AI tool optimize for SEO and what formats can it use?
[15:04] What's your advice for marketers looking to repurpose existing content effectively?
[16:18] What's the best way to start exploring Content at Scale?
[18:15] Where else can people connect with you and learn more about your work?

More About Julia McCoy:

Publish High Ranking Content Instantly with https://contentatscale.ai/?fpr=ducttape
Connect with Julia on linkedin.com/in/juliaemccoy/

The Art of Customer Recovery: Transforming Negatives into Positives Nov 08, 2023

In this episode of The Duct Tape Marketing Podcast, we explored the art of customer recovery with Jon Picoult, a renowned customer experience expert and author of "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans."

Key Takeaway:

In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. Remember, a well-handled recovery can often leave a more positive impression on customers than a problem-free experience.

Questions I ask Jon Picoult:

[01:01] How does somebody become a customer experience expert?
[02:48] How do you unify decision-makers in an organization around a customer experience vision?
[05:27] As the pandemic's impact led to relaxed customer service, are we now entering an era where customers have heightened expectations?
[06:56] What role do you see speed playing in today's market?
[09:06] Could you share a case where a company sought your assistance in transforming their customer experience?
[13:13] Have you encountered instances where customers were willing to pay more for exceptional service?
[15:10 What are the best strategies for fixing a poor customer experience?
[17:56] How can someone begin to identify and address gaps in their customer experience?
[19:52] What role will A.I. play in shaping the future of customer service and experience?
[21:19] Where can our listeners connect with you and explore your work further?

More About Jon Picoult:

Learn more about Jon’s book, FROM IMPRESSED TO OBSESSED: 12 Principles For Turning Customers And Employees Into Lifelong Fans - http://www.impressed2obsessed.com/
Learn more about Jon and his company - https://watermarkconsult.net/jon-picoult/about/
Watch Jon’s story about The Best Service Recovery… Ever! - https://youtu.be/Z2iBxdF1lNg?si=6H2NycnhjXY5q-by

This episode of the Duct Tape Marketing Podcast is brought to you by DeskTeam360.

GET 10% OFF when you sign up here deskteam360.com/DTMOffer

Unlocking the Power of Data: Transforming Metrics into Actionable Insights Nov 02, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a focus on transforming raw data into actionable insights, Databox has carved out a niche for itself, offering unique solutions for businesses to visualize their metrics in a customized manner. Peter, with his rich background in data analytics and his leadership at Databox, brings a fresh perspective to the challenges and opportunities in the world of marketing analytics.

Key Takeaway: Peter and I dove into the world of data measurement, emphasizing the transformative power of turning raw figures into actionable insights. Peter shared the significance of looking beyond just the present numbers and understanding historical patterns and the importance of harnessing the power of data tools for any size company. The rising importance of predictive AI-driven analytics became clear, hinting at a future where forecasts will shape decisions.

Questions I ask Peter Caputa:

[0:48] What exactly does Databox do?

[02:06] Can you share your experience starting with an early-stage company (Hubspot) that eventually went public?

[07:11] With so many tools claiming the same space, how does Databox differentiate itself?

[08:43] Many tools only show real-time data, making historical comparisons challenging. What's your take on that?

[09:55] At what company size does implementing a tool like Databox become beneficial?

[12:46] As we move towards predictive analytics, how is Databox addressing this trend?

[15:11] Attribution remains a challenge. How can businesses approach it more effectively?

[17:41] Can you elaborate on benchmark groups and how someone can participate?

[19:01] Is it possible for users to bring their own groups for benchmarking?

[20:54] Where can listeners connect with you and learn more about Databox?

More About Peter Caputa:

Check out Databox - https://databox.com/

Connect with Peter on LinkedIn - https://www.linkedin.com/in/pc4media/

This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 https://deskteam360.com/dtmoffer

The Importance of Simple Messaging for Marketing Success Nov 01, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.

Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

Key Takeaway:

From the design of his book cover to the clear title, Simply Put: Why Clear Messages Win―and How to Design Them, Ben highlights the importance of simplicity. He talks about concepts like fluency and discusses how the things we perceive as easy often bring about positive reactions. Ben and I explored the five key principles of simple messaging: being beneficial, focused, salient, empathetic, and minimal. Understanding these principles can significantly impact the way you market your business.

Questions I ask Ben Guttmann:

[01:32] What was the thought process that went into trying to make the book cover as simple as possible?
[04:56] Why do clear marketing messages win?
[06:30] Do you find it is actually harder to be simple?
[10:48] Is simplicity a technique that people can actually use in some ways to mislead?
[12:05] What are some examples of great messages and why?
[14:03] What are the five principles of how to create simple and effective marketing messages?
[15:33] How do you show empathy in your marketing message?
[19:10] How can people connect with you and where can they find your book?

More About Ben Guttmann:

Get Ben's book - Simply Put: Why Clear Messages Win — and How to Design Them - https://amzn.to/3QaH9mn
Connect with Ben on LinkedIn - https://www.linkedin.com/in/benguttmann/

Like this show? Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 -, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

The Future of Ad Tracking: Navigating the Google Analytics Landscape Oct 26, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.

During this episode, we discuss the transition from Universal Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. However, trust in the output of such tools remains a critical issue.

Here's a glance at this episode:

[00:54] What are the differences between Google Analytics and the new Google platform?

[04:41] About this new platform, what does it do differently and what does it do better?

[07:08] How does the data visualization work in this new platform?

[09:11] What's the relationship between Google Analytics and Google Tag Manager?

[14:12] Does this new tool have any enhancements for ad tracking?

[16:30] Besides Google, what other analytics tools would you recommend?

[18:46] What's the role of AI in analyzing Google Analytics data?

You can view the show notes here -https://ducttapemarketing.com/navigating-google-analytics-landscape

More About Julian Juenemann:

-Connect with Julian on Linkedin - https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=de

-Find out more about The Measure School -https://measureschool.com/

Like this, show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Wanna chat? Connect with me on LinkedIn -https://www.linkedin.com/in/ducttapemarketing/

The Digital Tools Every Business Owner Needs & The Exact Ones I Use Oct 25, 2023

In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that's been on my mind for a while: the importance of selecting the right tools for your business. In the constantly evolving landscape of marketing, strategies and tools are in a state of perpetual flux. Staying ahead of the game and making strategic tool choices is the key to achieving remarkable success.

In today's world, it's easy to fall into the trap of constantly seeking new tools and technologies. We believe in the importance of establishing and mastering a core set of tools, and become proficient in their use, so you can achieve greater efficiency, productivity, and marketing success. Avoid tool leapfrog and the distraction it brings; instead, invest your time and energy into establishing your primary set of tools.

Here's a glance at this episode:

[01:08] The trap of constantly seeking new tools

[01:54] The distraction of new technology

[02:38]The Mantra: "Do with less, but do it brilliantly"

[03:35] Duct Tape Marketing core tool set

[04:22] Newsletter tool

[05:06] Project management tool

[06:37] Google workspace and its advantages

[09:46] How to be more disciplined with your tools

You can view the show notes here

Like this how? click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with John Jantsch on Linkedin

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Secret to Building Customer Loyalty Forever Oct 19, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He's a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty.

Key Takeaway:

Anticipatory customer service is not just about reacting to a customer's needs; it's about predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach proves to be a game-changer in the marketing and customer service sectors.

Questions I ask Micah Solomon:

[00:50] Define anticipatory customer experience.

[01:44] Some suggest that no matter how great your services, loyalty is dead. Can you comment on that?

[02:33] Is providing a great customer experience a type of referral tactic?

[02:48] What is the secret shopper role?

[04:38] How did you decide to specialize in this particular aspect of customer experience?

[08:35] How do you recommend handling both unhappy and unreasonable customers?

[12:11] How do you view customer service as a competitive advantage or even a profit center?

[14:13] How important is community feedback in enhancing the customer experience?

[17:22] What impact do you see AI having on customer service and experience?

[18:52] How can people reach out to you or get a copy of your book?

More About Micah Solomon:

Discover the insights and strategies in Micah’s newest book, "Can Your Customer Service Do This? Create an Anticipatory Customer Experience That Builds Loyalty Forever" -https://amzn.to/46JtnfE
Micah's website - https://micahsolomon.com/
Connect with Micah on LinkedIn -https://www.linkedin.com/in/customerguru/

Like the show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with me on LinkedIn; I'd love to hear from you! -https://www.linkedin.com/in/ducttapemarketing/

The Resilient Entrepreneur: How to Win in a Hostile Economy Oct 18, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country in the world, works independently, and motivates people to do the same, encouraging them to live a rewarding life by following their passion. His blog, The Art of Not Conforming, receives more than 300,000 views per month. Chris is also a longtime fan of Duct Tape Marketing. Recently, he published his latest book, "Gonzo Capitalism: How to Make Money in an Economy That Hates You."

Key Takeaway: During this podcast episode, we delve into the changing landscape of the economy, the rise of unconventional careers, and the power of decentralization. Chris shares fascinating stories of individuals who have found success in unique ways, from naming Chinese babies to teaching outdoor survival skills. Throughout our discussion, he reminded us why, in this rapidly evolving world, individuals and businesses should adapt, embrace novelty, and explore alternative paths to thrive in this changing economic landscape.

Questions I ask Chris:

[00:55] Does the economy really hate you?

[03:29] Does this happen only in America, or does it happen everywhere?

[04:53] Does this mean that we should not be sending our kids to college?

[06:36] Why did you call it gonzo capitalism?

[08:53] What can people learn from your book?

[13:43] What is the message, and what kind of clarity can you offer?

[14:23] Where do you recommend people go to learn more about creativity?

[15:44] How would businesses adapt to what you talk about in your book?

More about Chris:

Get Chris's book - Gonzo Capitalism: How to Make Money in an Economy that Hates You

Chris’ website - here

Connect with Chris Guillebeau on LinkedIn

Like the show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with me on LinkedIn

Why Working Less is the Secret to Earning More in Your Business Oct 12, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining backend operations for digital and creative agencies. She is also the author of The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize the way marketing systems are handled.

Key Takeaway: Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me to elucidate how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to not only prevent burnout but to significantly enhance productivity and creativity. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality.

Questions I ask Alyson Caffrey:

[00:45] How does rest contribute to business growth?

[02:31] Can you explain the framework you mentioned?

[03:43] Is a long sabbatical the goal of your method?

[05:44] How does your 90-day method alter established work habits?

[08:28] Do founders grasp your concepts both logically and emotionally?

Get the full show notes here.

More About Alyson Caffrey

Get Alyson's book - The Sabbatical Method: How to Leverage Rest and Grow Your Business
Find out more about the Operations Agency
Connect with Alyson Caffrey on LinkedIn

Like this show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with John Jantsch on LinkedIn

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing Oct 11, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the booming Creator Economy and how it's reshaping the marketing landscape, especially in the B2B sector.

The Creator Economy isn't just a playground for B2C marketers or influencers. It's a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement.

Here's a glance at this episode:

[01:10] How are creators changing marketing, especially in B2B?

[02:08] How do you define the "creator economy" compared to traditional economic models?

[03:44] Some creators do quirky things for attention. What can B2B brands learn from this?

[05:28] Brands are teaming up with influencers. What's good or bad about this approach?

[07:02] Successful creators have personal branding. How can a brand adopt this idea?

[09:39] B2B and B2C marketing are blending. How are authenticity and personal branding playing a role?

You can view the show notes here

More About Christie Horsman:

-Read Christie's article in Entrepreneur magazine

-Connect with Christie Horsman on LinkedIn

-Check out Thinkific

Like this show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with John Jantsch on LinkedIn

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE

Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future Oct 05, 2023

In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams. We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. With Nicole's first-hand experiences and insights, we explored how this Fractional CMO trend is not just a fleeting fad but a strategic maneuver that's reshaping the contours of business leadership in today's dynamic landscape.

Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. Companies, by opting for a Fractional CMO, are not just seeking to cut costs but are keen on leveraging the diverse expertise and perspectives these professionals bring. Operating across varied industries, Fractional CMOs offer a fresh, tailored approach, helping businesses to be more agile, adaptive, and strategic in their planning

Questions I ask Nicole Bernard:

[00:46] What exactly is a fractional CMO? How would you briefly describe this role to someone unfamiliar with it?

[01:28] In your opinion, what type of business is the ideal fit for a Fractional CMO? Specifically, what might be missing in such a company that you can fulfill?

[02:36] Do you find that the market is starting to wake up to both the need for strategy?

[03:42] Can you define the specific responsibilities and boundaries of a Fractional CMO?

[04:40] In your role, how often do you find yourself involved in the actual implementation?

[05:20] Could you shed some light on your business model? How do you handle tasks that might go beyond what you personally offer? Do you collaborate with a team or partners?

[06:14] One challenge of the Fractional CMO model is essentially selling your time. How do you avoid this?

[07:30] Is it challenging to define a clear scope for clients regarding what they can expect from a Fractional CMO?

[09:25] What are some potential pitfalls associated with this model?

[10:43] How has adopting the Fractional CMO title influenced your relationship with clients?

[11:50] Have you noticed any changes in client relationships over time, perhaps in terms of duration or their reliance on you?

[12:48] Upon starting with a new client, are there specific initial steps you consistently follow?

[14:11] In terms of educating clients, how does this role differ from traditional agency models?

[15:10] A traditional CMO often has the task of building a team. In your experience, do you often work with companies lacking strategic hires, and do you assist in team building?

More About Nicole:

See how you can work with Nicole - https://nb.marketing/

Listen to the Bubbles and Biz Podcast - https://nb.marketing/podcast

Connect with Nicole Bernard on LinkedIn - https://www.linkedin.com/in/nicolesbernard/

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

Get Your Free AI Prompts To Build A Marketing Strategy, Download now: dtm.world/freeprompts

Beyond the Buzzwords: Learn How to Develop Your Writing Voice Oct 04, 2023

In this conversation with Anne Janzer, we delve into the captivating world of writing, marketing, and the intriguing intersection of human behavior and cognitive science. Anne's latest book, "The Writer's Voice," is a treasure trove of insights, offering a comprehensive guide to mastering the art and science of writing voice. Through our discussion, we uncover the secrets behind crafting a distinct brand voice, explore the nuances of ghostwriting, and gain a deeper understanding of the multifaceted realm of marketing. Join us on this enlightening journey to enhance your writing and marketing prowess, armed with the wisdom Anne shares from her extensive experience as a nonfiction book coach and author.

Get the special price of Anne's new book: The Writer’s Voice - https://annejanzer.com/book/the-writers-voice/

More about the book: The Writer’s Voice - https://annejanzer.com/book/the-writers-voice/

Anne's website - https://annejanzer.com/

Connect with Anne's on LinkedIn - https://www.linkedin.com/in/annehjanzer/

How to Eliminate the Headaches of Outsourcing Sep 28, 2023

Jeremy Kenerson, is the founder of Desk Team 360. During this podcast, we discussed the importance of effective outsourcing and insourcing in marketing, emphasizing the value of communication and collaboration with remote teams to achieve successful outcomes. Additionally, we highlight the significance of strategic partnerships in expanding one's marketing reach without forgetting the need for quality, consistency, and professional expertise while outsourcing.

How to Master Clarity in Communication Sep 27, 2023

Struggling to get your message across? Dive deep with the King of Clarity, Steve Woodruff, as he unravels the art of impactful communication. Discover why simplicity is key, and how the right words can leave a lasting impression. Plus, a sneak peek into his new book, "The Point: How to Win with Clarity-Fueled Communication." Make every conversation count—tune in now!

To Niche or Not to Niche: The Pitfalls of Over-Specialization Sep 21, 2023

In the world of marketing, focusing on a niche can be both advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from being tacticians to orchestrators, and leverage your strategic skills to serving your niche. This approach will provide a unique value proposition for your business in an increasingly competitive landscape.

How to Navigate the New Era of Customer Expectations Sep 20, 2023

In today's business landscape, time and responsiveness are critical factors in customer experience and revenue generation. Customers increasingly value speed and quick solutions, especially after the pandemic. Learn how to prioritize responsiveness in your business to gain a competitive advantage for your company and your clients.

How to Translate Your Passion Into Your Purpose Sep 14, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Liz Elting, the co-founder and CEO of award-winning TransPerfect, the world’s largest provider of language and business solutions with over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she is also the founder of the Elizabeth Elting Foundation, a non-profit created to break down systemic barriers and foster systemic change for women and other underserved communities.

She has also been named one of Forbes’ Richest Self-Made Women every year since the list’s inception. Currently, she has an upcoming book and is a contributor at Forbes and SWAAY.

Navigating the Nonfiction Author Journey Sep 13, 2023

In today's episode of the Duct Tape Marketing Podcast, we're joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University. With over 50 books to her name and a passion for turning aspiring nonfiction authors into best-selling and best-earning authors, Honoree brings an unparalleled perspective to the table. We discuss her recent book, Write Your First Nonfiction: A Primer for Aspiring Authors, and delve into the intricacies of authorship, focusing on the business benefits of publishing your own book.

More About Honoree Corder: https://honoreecorder.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Create The Life You Want In One Year Sep 07, 2023

In this episode of the Duct Tape Marketing Podcast, we're joined by Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that's already changed the lives of over 100,000 professionals across industries, from tech giants like Google and Amazon to financial institutions like JP Morgan Chase.

Her book, "Fast Forward: Five Principles to Create the Life You Want in Just One Year," lays out the actionable steps for transforming both your career and personal life within a year's time. Today, we dive deep into these power principles and discuss the urgency of a one-year timeline.

More About Lisa McCarthy:

Get your copy of Fast Forward: Five Principles to Create the Life You Want in Just One Year

Navigating the Performance Paradox Sep 06, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world’s leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder and CEO of Mindset Works, the first company to offer growth mindset development services.

His new book, The Performance Paradox: Turning the Power of Mindset into Action, helps you discover how to balance learning and performing to bolster personal and team success.

More About Eduardo Briceño:

Get your copy of The Performance Paradox: Turning the Power of Mindset into Action
Connect with Eduardo on LinkedIn
Eduardo's website.

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The Art Of Modern Leadership Aug 31, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia’s most prominent leadership expert and a highly experienced business leader in her own right. Her upcoming best-seller book: HEAD & HEART: The Art of Modern Leadership is a practical guide for every modern leader. Kirstin explains how leadership is simply a series of moments and therefore, every moment offers us the opportunity to leave a positive impact on those we lead.

More About Kirstin Ferguson:

Get your copy of HEAD & HEART: The Art of Modern Leadership
Head & Heart Leader Scale
Kirstin's website.

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Fractional CMOs As Strategy Architects Aug 30, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges.

More About Angelo Ponzi:

Connect with Angelo on LinkedIn.
Angelo's website.

Get Your Free AI Prompts To Build A Marketing Strategy:

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How To Get Back Your Entrepreneurial Freedom Aug 24, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business. Founder of tapthepotential.com and host of the Profit by Design podcast, she and her team coach entrepreneurs to take their lives back from their businesses. They are on a mission to disrupt the hustle culture by sending 10,000 entrepreneurs on a 4-week vacation over the next 10 years.

More About Dr. Sabrina Starling:

Discover how to make your time worth $10,000 an hour
Listen to the Profit By Design Podcast
Get your copy of The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business.

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now

The Impact of Community Aug 23, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital.

His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change.

More About Lloyed Lobo:

Follow Lloyed on LinkedIn
Listen to the Traction Podcast
Lloyed's website
Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

The Power Of Mattering Aug 18, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She's a frequent contributor to the WSJ and the Washington Post.

Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. She explains the term "mattering" which is the idea of feeling valued for who we are at our core by our families, by our friends, by our community, and also being dependent on to add meaningful value back to parents, to friends, to the community.

More About Jennifer Wallace:

Jennifer's website
Pre-order Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It

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Take The Marketing Assessment:

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How Fractional CMOs Are Reshaping Business Strategy Aug 17, 2023

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment.

The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI.

More About Mike Volkin:

Mike's website
If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert

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Take The Marketing Assessment:

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Wealth and Ownership Amid A Shifting Global Financial Order Aug 10, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.

Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation opportunities.

More About Carol Roth:

Get your copy of: You Will Own Nothing: Your War with a New Financial World Order
Follow Carol on Twitter
Connect with Carol

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

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The Five Core Energies For Success Aug 09, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives.

His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success, explains the 5 Core Energies (Purpose, Wisdom, Growth, Love, and Self-Realization) and expressing them through actions that bring out the best in yourself and others. Dr. Hitendra shares the key principles for how to pursue success by letting your true self shine through in everything you do.

More About Dr. Hitendra Wadhwa:

Get your copy of: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success
Dr. Hitendra's website.
Mentora Institute

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

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Revolutionizing Design with AI: Exploring the World of Generative Design Aug 03, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle.

More About Russ Perry:

Learn More About The Agency Intensive Certification:

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Take The Marketing Assessment:

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Maximizing Your Marketing Impact With Fractional CMOs Aug 02, 2023

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO).

JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked.

More About JP Maroney:

Follow JP on social media: @jpmaroney
JP's website.
Check out JP's Youtube Channel.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

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Why Agency Owners Should Invest In Other Businesses Jul 27, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to.

Ben explains why agency owners should consider investing a portion of their own capital into other businesses as a way of personal development and to gain valuable insights from different industries. By investing in other companies, they can learn from other founders, gain exposure to new sectors, and understand emerging trends.

More About Ben Young:

Follow Ben on Twitter.
Nudge website.
Check out Ben's blog.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Why This Marketing Gap Analysis Is Your Roadmap To Success Jul 27, 2023

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a new tool that we've created, the marketing a gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies.

Get your Duct Tape Marketing Gap Analysis.

Learn More About The Agency Intensive Certification:

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Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Building An Event Strategy That Connects With Your Community Jul 20, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016 and has produced over 50 conferences and gatherings worldwide. Isaac is also the co-host of the Make It Kickass podcast.

Isaac explains how events can serve as a powerful strategy for building a community around a business or brand. A comprehensive approach to event planning starts with developing a strategy that aligns with your business goals and creating impactful experiences for your community.

More About Isaac Watson:

Kickass Conferences website.
Listen to the Make It Kickass Podcast.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Rethinking The Words You Should Lose For Those To Use Jul 19, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for 3 TEDx talks and the author of 10 books.

Her new book Talking on Eggshells: Soft Skills for Hard Conversations shows how to apply constructive communication strategies that shift from reactive and negative responses to proactive and compassionate ones; in order to create a positive ripple effect in people's personal and professional lives.

More About Sam Horn:

Download your words to lose, words to use template.
Get your copy of Talking on Eggshells: Soft Skills for Hard Conversations
Sam's website.
Follow Sam on LinkedIn.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

How Virtual Assistants Are Reshaping The Business Landscape Jul 14, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He shares his story as an “underground” serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully run by virtual assistants. He shares how outsourcing tasks to VAs can help businesses grow and be more profitable.

More About Joe Rare:

More about Level 9 Virtual.
Joe's website.
Reach out to Joe

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Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

The 7 Deadly Marketing Mistakes Jul 13, 2023

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them.

Send me an email if you want to talk about Strategy First.

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Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

The 4 Commitments To Grow Your Reach Online Jul 07, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.

Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful online presence that will generate a big impact on any message. Becky shares a framework to cultivate followers based on four commitments: value, consistency, endurance, and generosity.

More About Becky Robinson:

Get your copy or audiobook of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
More about Becky and Weaving Influence.
Connect with Becky.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

How To Write A Business Book That Matters Jul 05, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business.

His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books.

More About Josh Bernoff:

Get your copy of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters.
Reach out to Josh.

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Learn more

Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Unveiling The Future Of AI Jun 29, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology.

His newest book, Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Kenneth explains the complexity of AI, demonstrating its potential and exposing its shortfalls.

More About Kenneth Wenger:

Get your copy of Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI.
Connect with Kenneth.

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Learn more

Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Embracing Your Entrepreneurial Superpower Being Unemployable Jun 28, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global.

Her first book, Unemployable: How I Hired Myself is a guide that helps to change your mindset from "I can't" to "I can"; and changes the narrative of being "unemployable" and relates it to entrepreneurship and finding one's superpower in business. She shares her personal journey of embracing her entrepreneurial spirit and encourages others to leverage AI to create new opportunities.

More About Alysia Silberg:

Get your copy of Unemployable: How I Hired Myself
Connect with Alysia and follow her on Instagram

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Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

How To Turn Adversity Into Purpose Through Mindset Jun 22, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She’s the top female triathlon coach in the world, she’s guided Olympic medalists and Ironman champions to not only become better athletes but also better people. Siri is also a life coach, keynote speaker, and the Founder of two non-profit organizations.

Her upcoming book Finding a Way: Taking the Impossible and Making it Possible, gives you the tools, inspiration, and strategies you need to find a way through the struggles in your life and leads you to triumph. She explains how failure becomes an opportunity for learning and growth, while gratitude, support, and living with purpose and love are essential in everyone's journey.

More About Siri Lindley:

Get your copy of Finding a Way: Taking the Impossible and Making it Possible. For every book sold, $2 is donated to Feeding America and the rest of the profits go to Siri's non-profit Believe Ranch and Rescue.
Get a free chapter of Finding a Way by texting "GOFIRST" to 66866.

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Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Rewiring Organizations For A Successful Digital Transformation Jun 21, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, and a member of McKinsey’s Shareholders Council, the firm’s board of directors. He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology.

He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI. This book shares the lessons McKinsey has learned helping companies deliver successful digital and AI transformations into a detailed “how to” manual explaining how organizations need to rewire their processes and operations, leveraging new technologies to achieve value.

More About Rodney Zemmel:

More about Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI
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How To Retain Top Talent While Prioritizing Their Quality Of Life Jun 15, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was named by SHRM as a "can’t miss show for leaders".

He is the author of the newly released book Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work, a framework for creating an employee experience that leads people to join a company, stay long term, and do a great work.

More About Joe Mull:

Get your copy of Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work
Joe's website

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

The 5 Key Skills That Successful Managers Possess Jun 14, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Dave Dodson. He is on the faculty of Stanford University’s Graduate School of Business, where he guides students in tactical execution. He was a McKinsey & Company consultant and left to become a serial entrepreneur operating several companies as CEO or Executive Chairman.

His newest book The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition; will help managers, executives, and other business leaders interested in dramatically improving their ability to lead people and inspire loyalty.

More About Dave Dodson:

Pre-Order your copy of The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition
Reach out to Dave

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Successful Remote Work Through Asynchronous Management Jun 08, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Liam Martin. He is the co-founder of Time Doctor and has been working remotely for over 20 years, helping thousands of companies to adopt a remote working model.

His newest book Running Remote: Master the Lessons from the World’s Most Successful Remote-Work Pioneers, is a Wall Street Journal Bestseller that teaches success secrets from original remote work pioneers on the mindset and strategies they have used and developed to build and grow successful remote organizations.

More About Liam Martin:

Get your copy of Running Remote: Master the Lessons from the World’s Most Successful Remote-Work Pioneers
Check out the Running Remote Conference
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

How Employee Experience Shapes Brand Perception Jun 07, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and a Wall Street Journal bestselling author.

Her new book The Experience Mindset: Changing the Way You Think About Growth, explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously.

More About Tiffani Bova:

Get your copy of The Experience Mindset: Changing the Way You Think About Growth
Connect with Tiffani
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Strategies For Successful Product Launches Jun 02, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder.

More About Mary Sheehan:

Get your copy of The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win
Listen to Women in Product Marketing
Connect with Mary

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

The 7 Myths About Following Your Creative Pursuits Jun 01, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow.

Her new book Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job shares the seven myths stopping people from exploring their passions and dreams.

More About Kate Volman:

Website: katevolman.com
Get your copy of Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job

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The Power Of Digital Strategy In The Digital Age May 25, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford.

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products.

More About Mike Lenox:

Connect with Mike
Get your copy of Strategy in the Digital Age: Mastering Digital Transformation

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Building A Strong Social Media Strategy For Business Growth May 24, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries.

Andrew emphasizes how it's important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Furthermore, building trust and establishing an organic presence is essential in social media marketing.

More About Andrew Barlos:

Start your free trial of Loomly
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How To Maximize The Power Of Newsletters May 18, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing.

Russel talks about how newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. By building trust, providing education, and offering entertainment, newsletters have the power to nurture subscribers and connect with them by creating engaging content, and effective calls to action.

More About Russell Henneberry:

Subscribe to theCLIKK
Connect with Russell

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Redefining Success In Sales With The Unsold Mindset May 17, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business.

Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. The greatest salespeople are often the opposite of what people expect them to be; They challenge societal expectations and prioritize their authenticity, vulnerability, and curiosity. By cultivating genuine care for their customers, asking impactful questions, and showing empathy, they are able to establish meaningful connections with them.

More About Garrett & Colin:

Website: www.colinandgarrett.com
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The Eight Steps For Creative Brilliance May 11, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises while reshaping corporate cultures for unlimited innovation and growth.

In his new book: Think8: 8 Steps to Ignite Your Creative Genius in Business, Career, & Life, Mark shares his proven method previously only available to his global Think8 clients. Mark shares that when individuals focus on their purpose and passion, they can unlock their creative energy and achieve remarkable results in various domains of life. Creativity is not limited to artistic endeavors but can be applied in business contexts as well. The Think8 methodology has 8 steps: purpose, message, tone, character, content, structure, style, and impact, when followed in sequence, leads to optimal results.

More About Mark Shekter:

Think8 Global Institute
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The Power of Connection To Create Memorable Pitches May 10, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight, she has launched and sold millions of dollars of products and services.

Diana's new book with Tucker Trotter: Go Big or Go Home Book: 5 Ways to Create a Customer Experience That Will Close the Deal, teaches how to turn pitches into an emotional experience to attract your customer's attention and bring home the win. Innovating how we sell our products and services, using elements like surprise or unexpected physical objects is a perfect way to engage and create a memorable impact and a better connection with our customers. Diana highlights the need to prioritize understanding the customer's needs before talking about oneself or what our company does.

More About Diana Kander:

Contact Diana to get a digital copy of her book for free!

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Purposeful Growth: The New Revolution For Business Success May 04, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He's a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting difference in the world.

Mark's new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, explains the importance of growing into one's purpose and fulfilling that purpose over time. Mark explains that a living legacy is someone who makes a difference in people’s lives and inspires them to want to do likewise. Meanwhile, purposeful growth can be aligned with profitability and philanthropy and should be the central focus for businesses as it leads to engaged and motivated team members, happier customers, and stronger communities.

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Enhancing Marketing Strategies with AI Assistance May 01, 2023

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients. AI prompts cover topics like analyzing a client's online presence, identifying the ideal client, discovering trends that can become opportunities, and even analyzing their competition. By focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience.

Get Our Free AI Prompts For Developing A Marketing Strategy:

AI Prompts

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How Decisions Define Our Business Destiny Apr 27, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association.

Steve's new book TURNS: Where Business Is Won and Lost talks about how every decision and turn made in business whether it is big or small, can change the direction of our business, and is crucial to reflect on past turns/decisions and learn from them. Steve emphasizes that recognizing and embracing the turns is essential for success in business.

More About Steve McKee:

McKee Wallwork
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Tough Titties: Living Life on Your Own Terms Apr 26, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray. She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Her first upcoming book Tough Titties: On Living Your Best Life When You're the F-ing Worst is a collection of her growing-up stories and saying “tough titties” to the supposed to’s in life such as: driving a car, being on time, handing in your paperwork, learning to roast a chicken, and having kids.

More About Laura Belgray:

Talking Shrimp
Pre-order Though Titties
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

Navigating Uncertainty: The Art of Imperfection in Strategy Apr 21, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of Patagonia and sits on The Nature Conservancy European Council. He co-authored the bestselling book Bulletproof Problem Solving: The One Skill That Changes Everything and The Imperfectionists: Strategic Mindsets for Uncertain Times.

Charles mentions how imperfection is a powerful tool for problem-solving in a rapidly changing world. Instead of striving for perfection and following traditional industry structures, it's important to be curious, gather diverse perspectives, and embrace uncertainty to find solutions from unexpected sources.

More About Charles Conn:

The Imperfectionists
Get a copy of The Imperfectionists: Strategic Mindsets for Uncertain Times

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The Benefits of Hiring A Virtual Assistant For Your Business Growth Apr 19, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Rob Levin. He is the co-founder and chairman of Work Better Now, a virtual assistant company providing talented remote professionals from Latin America for US and Canadian-based small and mid-sized businesses. He is also the managing member of the Oasis Strategy Group and CEO of RSL Media.

Rob mentions that having an assistant is important for all business owners because it allows them to focus on strategy and high-level work instead of admin work. Additionally, having a virtual assistant turns out to be an amazing return on investment for the company because it saves time and money since the business owner can delegate tasks they don't enjoy or aren't good at.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

The Fastest And Least Expensive Way To Double Your Sales Apr 13, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. Amanda shares more about her journey as CEO and the challenges of implementing change in a long-standing organization. She dives into the process her father developed years ago that has helped large companies quickly double their sales and how she has helped that process evolve over the years.

She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.

More About Amanda Holmes:

UltimateSalesMachine.com
Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.
Connect with Amanda on Instagram — @amanditaholmes

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How To Get What You Want By Helping Others Get What They Want Apr 12, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. He is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want.

Joe talks about the many challenges he has overcome in his life to get him to where he is today and how relationship-building and building a network play an essential role in achieving success.

More About Joe Polish:

WhatsInItForThem.com

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

Humanizing the Workplace: Building Strong Employee Relationships Apr 06, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an award-winning speaker, and works with organizations around the world ranging from small startups to major brands. His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention, offers a proven framework for increasing employees retention, engagement, and in the process, profits.

Joey explains how companies should focus on the employee journey from the first day on the job. A new employee's first-day experience should be welcoming and inclusive, and companies should assign someone to be responsible for the entire journey from the first time the employee hears about the business until they're up and running a hundred days later. By doing so, retention numbers can significantly improve. It’s important to understand that we have humans who work at our company and celebrate them for their humanity, not only of their product.

More About Joey Coleman:

Website: joeycoleman.com
Get your copy of Never Lose an Employee Again

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Rise of AI in Advertising Apr 05, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Mike Rhodes. With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. Mike also runs AgencySavvy, training hundreds of agency owners how to 'do' Google Ads better and scale their agencies. He co-authored The Ultimate Guide to Google Ads, now in its sixth edition, which is the world’s best-selling book on Google Ads, with over 130,000 copies sold.

More About Mike Rhodes:

Website: websavvy.com.au
Take one of Mike's courses: agencysavvy.com

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Power Of Play In Business Culture Mar 30, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world.

The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020. It has been awarded “Canada's Most Admired Culture Award “ in 2022, certified as “Great Places to Work - Canada” and named the “Best Remote Startups to work for”.

Kristi is the author of the best-selling book It Pays to PLAY - How Play Improves Business Culture, a resource to implement play at work and improve the productivity and culture of companies.

More About Kristi Herold:

Get a copy of Kristi's PLAYbook pdf with a top 10 list of ideas on how to integrate play at work and receive 25% off a JAM corporate team experience: here
kristiherold.com
JAM

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How To Take Back Control Of Technology Mar 29, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a law professor, Co-Director of the Institute for Privacy Protection, and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall University School of Law. She writes, teaches, and lectures at the intersection of law, technology, health, and privacy.

Her forthcoming book, Unwired: Gaining Control Over Addictive Technologies shatters the illusion that we can control how much time we spend on our screens by resorting to self-help measures.

More About Gaia Bernstein:

gaiabernstein.com
Get your copy of Unwired

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Exploring The Art Of Messaging Mar 23, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience.

More About Henry Adaso:

henryadaso.com
Connect on LinkedIn
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Redefining Strength: How Anxiety Can Be a Leadership Asset Mar 22, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010.

Her upcoming book is called The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower where the mission is to normalize anxiety and leadership in today’s workplace. Morra shows that anxiety, with the right tools, can turn into a strength instead of a weakness.

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How To Scale Your B2B Marketing Strategy Mar 17, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books.

His upcoming book is a second edition of Bullseye Marketing where he teaches how to develop, launch, and scale a successful marketing strategy for B2B companies.

More About Louis Gudema:

https://louisgudema.com/
Connect on LinkedIn
Follow on Twitter
Contact Louis

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Cracking The Code Of Data-Driven Marketing Mar 15, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area.

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies, is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products.

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Unveiling The Mystery Of Effective Selling Mar 10, 2023

In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He's the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling, where David helps professional services sellers land better clients, bigger deals, and higher fees.

More About David Newman:

https://doitmarketing.com
Pre-order: Do It! Selling

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What To Say To Get Your Way Mar 09, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way.

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Success As A Wonderful Hell Mar 08, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps.

Her forthcoming book, Wonderhell, reimagines the stories we tell ourselves about success bringing you happiness, and shows how mixed emotions like fear, uncertainty, and stress accompany success.

More About Laura Gassner Otting:

lauragassnerotting.com
Social Networks: @heylgo
Pre-order Wonderhell: https://www.wonderhellbook.com

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Fractional CMO: Reinventing Marketing Strategies Mar 02, 2023

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

Resources I mention:

Duct Tape Marketing

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A New Generation of AI: ChatGPT Mar 01, 2023

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Nowadays, we look for tools that let us be more productive and help us save an immense amount of time. AI is a really hot trend now and accessible to make some of our tasks easier. The newest trend in AI is ChatGPT, a tool that will change the way we work and become smarter in how we collect useful information and data for our businesses in order to create smarter strategies. In this episode, I teach you how ChatGPT will be shaking up the way we work and gain knowledge.

Resources I mention:

Send John an email

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Growing Your Business Quickly And Effectively Like A Weed Feb 23, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate, and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

What To Say To Get Your Way Feb 22, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way.

More About Jonah Berger:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Dos And Don'ts Of Selling Your Business Feb 16, 2023

In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker.

More About David Barnett:

Learn More About The Agency Intensive Certification:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Revolutionizing Design with AI: Exploring the World of Generative Design Feb 15, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle.

More About Russ Perry:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Buy Back Your Time And Reclaim Your Freedom Feb 09, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS Academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. He's the author of the book – Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire.

More About Dan Martell:

Get a copy of his book — Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire.
Check out: Saas Academy

Learn More About The Agency Intensive Certification:

Learn more

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Mastering The Art Of Listening Feb 08, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication - the most comprehensive book about listening in the workplace.

More About Oscar Trimboli:

Take the Listening Quiz
Get a copy of the book – How to Listen: Discover the Hidden Key to Better Communication

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Why Community Is The Last Great Marketing Strategy Feb 02, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy.

More About Mark Schaefer:

BusinessesGrow.com

Learn More About The Agency Intensive Certification:

Learn more

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Story Of A Young Entrepreneur Building A Better World With A Nonprofit Feb 01, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization, Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts.

More About Camden Francis:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Secret To Attracting Your Ideal, High-Ticket Clients Jan 26, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want.

More About Russ Ruffino:

Learn More About The Agency Intensive Certification:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Growing Your Audience (And Your Revenue) With A Book Jan 25, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue.

Learn More About Matt Briel and Lulu:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Lulu.

Uncovering The Hidden Power Of Your Unfair Advantage Jan 19, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the ‘rat race’. They are now international bestselling authors, coaches, and keynote speakers. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed.

More About Ash Ali and Hasan Kubba:

Follow Hasan on Twitter: @startuphasan
Follow Ash on Twitter: @ash_ali
Learn more about the book: The Unfair Academy

Learn More About The Agency Certification Intensive:

Learn More

Take The Marketing Assessment:

Marketingassessment.co

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

What Employer Branding Is And How To Build It For Your Business Jan 18, 2023

In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James is the principal of Employer Brand Labs in Chicago and is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade.

More About James Ellis:

EmployerBrandLabs.com
Subscribe to James's free newsletter – Employer Brand Headlines

Learn More About The Agency Intensive Certification:

Learn more

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Build A Business That Builds Leaders Jan 12, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, the #1 Wall Street Journal, USA Today, and the internationally bestselling author of five books: Elevate and Friday Forward. His latest book is – Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders.

More About Robert Glazer:

RobertGlazer.com

Learn More About The Agency Intensive Certification:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Why You Should Stop Settling For Plan B So You Can Unleash Your Full Potential Jan 11, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABC’s hit series Shark Tank. He will soon star in a new spinoff Business Hunters also executive produced by Mark Burnett. Matt is also the author of Burn The Boat: Toss Plan B Overboard and Unleash Your Full Potential.

More About Matt Higgins:

His book – BurnTheBoatBook.com

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Winning Agency Formula For Steady Growth And Continuous Profit Jan 06, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.

More About Marcel Petitpas:

His business — Parakeeto
His podcast — The Agency Profit Podcast

Learn More About The Agency Certification Intensive:

Learn more here

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Quickly Double Your Sales Jan 05, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.

More About Amanda Holmes:

UltimateSalesMachine.com
Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.
Connect with Amanda on Instagram — @amanditaholmes

More about the Agency Certification Intensive:

Learn more about the Agency Certification Intensive

Grow Your Business Faster Through Experimentation Jan 04, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one.

More About Andrew Warden:

Semrush

More About The Agency Certification Intensive Training:

Learn more about the Agency Certification Intensive Training here

Take The Marketing Assessment:

- Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network

5 Stages Of Marketing In The Customer Success Track Jan 03, 2023

n this episode of the Duct Tape Marketing Podcast, I'm doing a solo show and discussing something I've been talking about lately called the Customer Success Track.

Resources I Mention:

Get the Kindle version of The Ultimate Marketing Engine
Learn more about my book The Ultimate Marketing Engine

Take The Marketing Assessment:

Marketingassessment.co

More About The Agency Certification Intensive Training:

Learn more about the Agency Certification Intensive Training here

The Seven Levels Of Adaptive Innovation Jan 02, 2023

In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, "UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition." Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We're talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation.

More About Steve Miller:

Get a copy of his book — Stealing Genuis: The Seven Levels of Adaptive Innovation

Learn More About The Certification Intensive Training:

Learn more about the Certification Intensive Training

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Improve Your Local Marketing Strategy Dec 30, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.

More About Laura Nelson:

Signpost.com

More About The Certification Intensive Training:

Learn more about the Certification Intensive Training here

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

A Guide To Building An Authentic And Powerful Personal Brand Dec 29, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

More About Laura Bull:

Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

Learn More About The Certification Intensive Training:

Learn more about the certification training here

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

What To Know Before Starting A Podcast Today Dec 28, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world's largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

More About Dan Franks:

PodcastMovement.com

More About Certification Intensive Training:

Learn more about the training

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want Dec 27, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

More About Jeffrey Shaw:

More About Certification Intensive Training:

Learn more about the training

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Why Being Human Is Your Brand's Biggest Asset Dec 26, 2022

In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner, the Head of Strategy Story Worldwide, and the current founder of BrandCrudo.

More About Jacqueline Lieberman:

Learn more about Jacqueline’s company: BrandCrudo
Jacqueline’s podcast: Uncooked

More About The Certification Intensive Training:

Learn more about the training

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Scaling Your Agency Without Adding Overhead Dec 22, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. Nowadays, we have the ability now to start businesses without really adding much overhead. You don't need an office - all you really need is a computer. But in order to scale, there are a few things you have to get right, and we've created a system to do just that.

Resources I Mention:

Send me an email

More About Certification Intensive Training:

Learn more about the training

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Definitive Guide To Instagram Marketing Dec 21, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the co-author of Instagram for Dummies 2.0 (2022) Edition.

More About Jenn Herman:

More About Certification Intensive Training:

Learn more about the training

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Proven Framework For Building A Thriving Community Dec 15, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is the Co-founder of Community Factory, a community design strategist, a community enablement architect, and the Creator of Return on Emotion™.

More About Liz Lathan:

More About Strategy First:

Find out how we can help you grow

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Power of Scarcity Dec 14, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Mindy Weinstein. Mindy is a leading expert in digital marketing and has been named as one of the top women in the industry globally. She is the founder of the digital marketing firm Market MindShift.

More About Dr. Mindy Weinstein:

Powerofscarcity.com

More About Strategy First:

Find out how we can help you grow

Take The Marketing Assessment:

Marketing Assessment

This episode is brought to you by the Hubspot Podcast Network.

Leadership Lessons To Help Guide You To Excellence Dec 08, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. He’s out with yet another co-authored book with Nancye Green called — Tom Peters' Compact Guide to Excellence.

More About Tom Peters

TomPeters.com

More About The Agency Workshop:

Apply for the Agency Workshop

Take The Marketing Assessment:

Marketing Assessment

This episode is brought to you by the Hubspot Podcast Network.

How Modern Marketers Earn Trust Today Dec 07, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust." Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities.

More About Melanie Deziel:

More About The Agency Workshop:

Apply for the Agency Workshop

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Finding Your Voice And Using It To Make Ridiculously Good Content Dec 01, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She's the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition.

More About Ann Handley:

More About The Agency Workshop:

Apply for the Agency Workshop

Take The Marketing Assessment:

Marketing Assessment

This episode is brought to you by the Hubspot Podcast Network.

Simple Lessons In Never Giving Up Nov 30, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S. history to fly a fighter jet in combat and command a fighter squadron in combat. Martha deployed six times to the Middle East and Afghanistan, flying 325 combat hours in the A-10 attack plane, earning the Bronze Star and six air medals. She's the author of the book — Dare to Fly: Simple Lessons in Never Giving Up.

More About The Agency Workshop:

Apply for the Agency Workshop

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

A How-To Guide On Getting Inside Of A Customer's Brain Nov 25, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.

More About Nancy Harhut:

Connect with Nancy on LinkedIn
Connect with Nancy on Twitter
HBT Marketing
Get a copy of her book — Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

More About The Agency Workshop:

Apply for the Agency Workshop

Take The Marketing Assessment:

Marketing Assessment

An Action Plan For Embracing Change Nov 23, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career.

More About Jason Feifer:

More About The Agency Workshop:

Apply for the Agency Workshop

Take The Marketing Assessment:

Marketing Assessment

Effective Ways To Differentiate And Scale Your Business Nov 17, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM network for the last 3 years.

More About Debbie Howard:

More About The Agency Workshop:

Apply for the Agency Workshop

Take The Marketing Assessment:

Marketing Assessment

This episode is brought to you by the Hubspot Podcast Network.

How To Unleash Your Best Ideas And Create More Nov 16, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the art of creative initiative. She's the author of the book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas.

More About Becky Blades:

BeckyBlades.com
Get a copy of her book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas

Learn More About Strategy First:

DTM.world/grow

Take The Marketing Assessment:

Marketing Assessment

Why Email Marketing Is (Still) Important In 2022 Nov 10, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster.

More About Laura Goldberg:

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Secret Sauce For Smarter Marketing Execution Nov 09, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She's also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity.

More About Clare Price:

Download a free chapter of her new book
Get a copy of the book on Amazon — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Helping Entrepreneurs Get To Where They Want To Go Faster Nov 03, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Carolyn Rodz. Carolyn serves as the co-founder and CEO of Hello Alice. Hello Alice is a free, data-driven, and multichannel platform helping small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical assistance tools while increasing owner success rates. Elizabeth Gore and Carolyn launched Hello Alice with the goal of helping entrepreneurs thrive with access to funding, resources, mentorship, and more.

More About Carolyn Rodz:

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

Using Data, Experience, And Intuition To Drive Your Decisions Nov 02, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. He's also the co-author of — Decisions Over Decimals: Striking the Balance between Intuition and Information.

More About Paul Magnone:

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Communication Secrets Of The World’s Greatest Salesman Oct 26, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He's the author of a new book we're talking about called – The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman.

More About Carmine Gallo:

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Best Way To Communicate With And Convert Your Website Visitors Oct 26, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he's helped thousands of organizations communicate with visitors on their websites, including many small businesses.

More About Ben Congleton:

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Get What You Want By Helping Others Get What They Want Oct 20, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want.

More About Joe Polish:

WhatsInItForThem.com

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Fastest And Least Expensive Way To Double Your Sales Oct 19, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.

More About Amanda Holmes:

UltimateSalesMachine.com
Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.
Connect with Amanda on Instagram — @amanditaholmes

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

Aligning Your Life To Manifest The Joy And Success You Deserve Oct 13, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successful companies that helped thousands of business owners through the tools and guidance they provided for their online community.

More About Jean Hanson:

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Satisfying Your Customers Need for Speed Today Oct 12, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. His very popular twice-monthly newsletter is at TheBaerFacts.com.

More About Jay Baer:

Sign up for his newsletter — The Baer Facts
The Time To Win Research Study

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Why Virtual Offices Are The Future Of Remote Working Oct 06, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Brett Martin. Brett is cofounder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY. He also serves as Adjunct Professor at Columbia Business School, where he teaches data analytics.

More About Brett Martin:

Connect with Brett Martin on Twitter – @brett1211
Send Brett an email

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Use Immersion To Create Amazing Experiences Oct 05, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. He is also the author of Immersion: The Science of the Extraordinary and the Source of Happiness.

More About Dr. Paul J. Zak:

Getimmersion.com
His book — Immersion: The Science of the Extraordinary and the Source of Happiness.

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

How Typeform Stands Out In A Crowded Market Sep 29, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, where she is leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio.

More About Karrie Sanderson:

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

A Startup Journey With GrubHub Founder Mike Evans Sep 28, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He lives in Chicago with his wife, daughter, dog, and bike.

More About Mike Evans:

Hangry: A Startup Journey
Connect with Mike — MikeEvans.com

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Speed Up Your Business Growth Through Experimentation Sep 22, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide - including this one.

More About Andrew Warden:

Semrush

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

How To Use Marketing Automation To Your Advantage Sep 21, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. Chase is the Director of Marketing at HighLevel, the all-in-one, white-label sales & marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service agency from scratch that grew to over 7-figures in ARR.

More About Chase Buckner:

HighLevel.com – Get a 14-Day Free Trial

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Why Marketers Should Start Integrating AI Into Their Work Sep 15, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Sam Garg. Sam is the Founder and CEO at Writesonic - an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds.

More About Sam Garg:

Writesonic

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

A Simple Guide To Sparking Your Creative Energy Every Day Sep 14, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. He's the author of a new book — The Daily Creative.

More About Todd Henry:

Grab a copy of his new book — The Daily Creative
ToddHenry.com
DailyCreative.net

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Building An Effective Board For Your Startup Sep 08, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is a co-founder of Techstars. Brad is also an author of a number of books including — Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors.

More About Brad Feld:

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

How To Win Friends And Manage Remotely Sep 07, 2022

In this episode of the Duct Tape Marketing Podcast, I interview McKenna Sweazey. Mckenna's global marketing career has spanned the spectrum of start-ups to corporations. McKenna's own management experience and leading teams around the world have provided the foundation for her speaking and coaching around a structured approach to this new world of remote-first work. She's also the author of a new book — How to Win Friends and Manage Remotely.

More About McKenna Sweazey:

Her book – How to Win Friends and Manage Remotely
Connect with her on LinkedIn

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

How Leaders Are Using Systems And Processes To Grow Their Business The Right Way Sep 01, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jamie Jay. Jamie is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. He's the author of the book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way.

More About Jamie Jay:

Learn more about his company — Bottleneck Distant Assistants
Get a copy of his book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Never Miss An Opportunity Again With Automated Communication Aug 31, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. I share a little bit about a solution I'm working on to help small businesses with unifying their communication channels that way no customer opportunities are missed in the future.

Resources I Mention:

Send me a note: john@ducttapemarketing.com

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Committing To Your Niche And Owning Your Market Aug 25, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency.

More About Brent Weaver:

Get a copy of his book – Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency
Learn more about Brent's business – UGURUS
Brent's Podcast – The Digital Agency Show Podcast

Take The Marketing Assessment:

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

What You Should Be Tracking In Your Marketing Efforts And Why Aug 24, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with.

Resources I Mention:

The Marketing Assessment — Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

How To Create A Culture Of Learning And Growth Aug 18, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School’s late Clayton Christensen. She's also the author of the book — Smart Growth: How to Grow Your People to Grow Your Company.

More About Whitney Johnson:

Her book – Smart Growth: How to Grow Your People to Grow Your Company
Disrupt Yourself Podcast

Take The Marketing Assessment

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

How SEO Has Evolved Over The Years Aug 17, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

More About Dale Bertrand:

His agency — Fire & Spark
Contact – Dale@fireandspark.com

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

The 5 Stages Of Marketing Every Business Moves Their Customers Through Aug 11, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track.

Key Takeaway:

After working with tons of small businesses and clients for the last 30+ years, I've realized that there are five stages of marketing that many businesses go through. I've been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.

I've mapped this out in what I'm calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I'm diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all 5 stages over the course of a long-term business relationship.

Resources I Mention:

Get the Kindle version of The Ultimate Marketing Engine for just $2.99 (during the month of August 2022)
Learn more about my book The Ultimate Marketing Engine

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

How High-Performers Overcome Customer Indecision Aug 10, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision.

More About Matt Dixon:

Learn more about his book – The JOLT Effect: How High Performers Overcome Customer Indecision.

Take The Marketing Assessment:

Marketingassessment.co

How To Connect, Converse, And Convert Through Social Media Listening Aug 04, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of California in Irvine. She's also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care.

More About Brooke Sellas:

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

10 Essential Website Elements Every Homepage Needs To Have Aug 03, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the 10 essential website elements every homepage needs to have.

Resources I Mention:

The Website Essentials Workbook

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

The Anti-Time Management Strategy That Actually Gives You Your Time Back Jul 28, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. He's the author of a new book that comes out in August 2022 —Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping.

More About Richie Norton:

Connect with and learn more about Richie — RichieNorton.com
Get Richie's 90-day action plan
Pre-order a copy of his book — Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

The Power Of Regret Jul 27, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Daniel Pink. Daniel is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward, published in February. His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. He lives in Washington, DC, with his family.

More About Daniel Pink:

Get a copy of his latest book — The Power of Regret: How Looking Backward Moves Us Forward
Learn more about his work — DanPink.com

Take The Marketing Assessment:

Marketingassessment.co

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier.

The Rising Importance Of Images In Google Search Jul 21, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Mike provides local consulting to a range of businesses, big and small, across the SMB and SAAS marketplaces. He is also assisting Air.cam, an online professional photographic marketplace, with pivoting to the local marketing space and helping them bring the power of photography to every business located in the US and Canada.

More About Mike Blumenthal:

Nearmedia.co
Send Mike an email – mblumenthal@nearmedia.co
Connect with Mike on Twitter

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

A Guide To The Future Of Virtual Meetings And Events Jul 20, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

More About Mark Kilens:

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Automating Your Webinars The Engaging And Delightful Way Jul 14, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.

More About Melissa Kwan:

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

How To Get More Done By Doing Less Jul 13, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is the author of 'Get Different', 'Fix This Next', 'Clockwork', 'Profit First', 'The Pumpkin Plan' and 'The Toilet Paper Entrepreneur'. His books have been translated into 10 languages. Mike is also the founder of Profit First Professionals. The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market.

More About Mike Michalowicz:

His latest book — Clockwork, Revised and Expanded: Design Your Business to Run Itself
Clockwork.life
Mikemotorbike.com

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you by the HubSpot Podcast Network and Semrush.

The Way To Raise Your Prices Without Losing Customers Jul 07, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers.

More About Jeb Blount:

His brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers.
JebBlount.com
Salesgravy.com

Take The Marketing Assessment:

Marketingassessment.co

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

10 Key Areas That May Be Holding Your Business Back Jul 06, 2022

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. If you're a long-time listener, you know that my point of view is strategy before tactics. In this episode, we're going to focus on the 10 key areas that may be holding your business back. These aren't just 10 tactics — we're going to dive into on these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business.

Resources I Mention:

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

Take The Marketing Assessment:

Marketingassessment.co

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.

What It Means To Humanize A Brand (And How To Do It Well) Jun 30, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo.

More About Jacqueline Lieberman:

Learn more about Jacqueline's company: BrandCrudo
Jacqueline's podcast: Uncooked

Take The Marketing Assessment:

Marketingassessment.co

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier.

2 Out-Of-The-Box Ways To Generate Referrals Jun 29, 2022

In this episode of the Duct Tape Marketing Podcast, I’m wrapping up the final part of a five-episode series where I’m covering one of my favorite topics: referrals. Here, you can listen to the first episode, second episode, third episode, and fourth episode of the Referral Generation series.

Resources I mention:

The full Referral Generation series:
The first episode: 7 Appro aches To Help You Generate More Referrals
The second episode: 3 Types Of Referral Offers Every Business Needs
The third episode: Grow With Your Customers By Serving Their Ecosystem
The fourth episode: How To Build A Strategic Partner Network
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
The Referral Engine: Teaching Your Business to Market Itself

Take The Marketing Assessment:

Marketingassessment.co

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.

The Strategy Behind Building A Thriving Online Community For Your Brand Jun 23, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She's worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning.

More About Jenny Weigle:

Her consulting practice — Jenny.community

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you by the Hubspot Podcast Network.

The Key To Writing A Must-Read Jun 22, 2022

In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. Aj is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including Profit First, The Pumpkin Plan, Fix This Next, and their latest, Get Different. She has her own book now called — Write a Must-Read: Craft a Book That Changes Lives—Including Your Own.

More About AJ Harper:

Her book — Write a Must-Read: Craft a Book That Changes Lives—Including Your Own
Top 3 Book Workshop
Use code DUCTTAPE to get 50% off her self-directed course called Test Drive Your Content on her website: AJHarper.com

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you by Drip and the Hubspot Podcast Network.

How To Grow Your Business Like A Weed Jun 16, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington.

More About Stu Heinecke:

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you by Zapier and the Hubspot Podcast Network.

The Evolution Of The Podcast Jun 15, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Todd Cochrane. Todd is the CEO of Blubrry Podcasting - a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

More About Todd Cochrane:

Blubrry
His podcast — Geek News Central

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you by Drip and the HubSpot Podcast Network.

How To Harness Your Unfair Advantage Jun 09, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the ‘rat race’. They are now international bestselling authors, coaches, and keynote speakers. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. More About Ash Ali and Hasan Kubba:

Follow Hasan on Twitter: @startuphasan
Follow Ash on Twitter: @ash_ali
Learn more about the book: The Unfair Academy

Take The Marketing Assessment:

Marketingassessment.co

How Leveraging A Virtual Assistant Will Change Your Life Jun 08, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your Life & Maximize Your Time. More About Tricia Sciortino:

BELAY

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you by the Hubspot Podcast Network and BELAY.

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The Adventures Of The World's Greatest Negotiator Jun 02, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books of Tough Jews, Monsters, Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has a new book called – The Adventures of Herbie Cohen: World's Greatest Negotiator. More About Rich Cohen:

His new book — The Adventures of Herbie Cohen: World's Greatest Negotiator
Connect on Twitter

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you by the Hubspot Podcast Network and Drip.

Content Planning Made Easy With Planable Jun 01, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola.

Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing.

More About Xenia Muntean:

The People of Marketing Podcast
Get 50% off two months of Planable using code 'DUCTTAPE50' at check out

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you Planable and the Hubspot Podcast Network.

How To Create Powerful, Uncopyable Experiences For Your Target Customer May 26, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, "UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition." Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We're talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. More About Jack McGuinness:

Get a copy of his book — Stealing Genuis: The Seven Levels of Adaptive Innovation

Take The Marketing Assessment:

Marketingassessment.co

Transforming Marketing With Artificial Intelligence May 25, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He's also the co-author of a new book launching in June 2022 — Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. More About Paul Roetzer:

Take The Marketing Assessment:

Marketingassessment.co

This episode is sponsored by Drip and the Hubspot Podcast Network.

How To Build Great Leadership Teams May 19, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jack McGuinness. Jack is a management consultant with over 35 years of experience. After serving with the U.S. Army’s 10th Mountain Division, he helped build a successful boutique management consulting firm where he served as COO for 13 years. In 2009, he co-founded a new firm, Relationship Impact, a consulting firm focused on working with CEOs to unleash the potential of their leadership teams. He has a new book called — Building Great Leadership Teams: A Practical Approach to Unleashing the Full Potential of your Teams. More About Jack McGuinness:

Relationship Impact
More about his book — Building Great Leadership Teams

Take The Marketing Assessment:

Marketingassessment.co

This episode is brought to you by BELAY.

Why Great Leadership Starts With Open Hearted Conversations May 18, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Edward Sullivan. Edward has been coaching and advising start-up founders, Fortune 10 executives, and heads of state for over 15 years. His clients include executives from Google, Salesforce, Slack, and dozens of other fast-growth companies. He holds an MBA from Wharton and an MPA from the Harvard Kennedy School. Edward is CEO & President of the renowned executive coaching consultancy Velocity. He also has a new book launching on June 21, 2022, called — Leading With Heart: 5 Conversations That Unlock Creativity, Purpose, and Results.Links to resources:

Leadingwithheartbook.com

Take the Marketing Assessment:

Marketingassessment.co

Using Personalization Data To Reshape Your Customer Experience May 12, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and is wrapping up a new book on personalized marketing.

Links to Resources:

RightMessage
Createandsell.co — Sign up for weekly, in-depth email marketing advice for creators

Why Call Tracking Metrics Matter To Your Marketing Efforts May 11, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Links to Resources:

Learn more about CallTrackingMetrics

The Role Operations Plays In Marketing May 05, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

Resources Mentioned:

The Spark Lab Assessment

Understanding The Role Of The Chief Behind The Chief May 04, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Cameron Herold. Cameron is the founder of the COO Alliance, the World's Leading Network for Seconds in Command. He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners. He's also the author of 5 books, a top-rated international speaker, and has spoken on all 7 continents.

More About Cameron Herold:

Take The Marketing Assessment:

www.marketingassessment.co

3 Steps For Creating The Perfect Recruitment Strategy Apr 28, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm covering a topic that is very high on a lot of business owners' minds and that's the idea of recruitment and retention of your internal customers — your employees.

Links to resources:

Marketing Assessment

Fueling Your Growth With Facebook Groups And Communities Apr 27, 2022

In this episode of the Duct Tape Marketing Podcast, I interview John Cantarella. John is the VP of Community & Impact Partnerships at Facebook. Prior to joining Facebook, he was the president of Digital, News, Business, and Sports Properties at Time Inc. where he oversaw TIME.com, CNNMoney.com, Fortune.com, SI.com, and Golf.com. John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com.

Local Marketing Strategies For Your Small Business Apr 21, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.

Rolling Out The Red Carpet For Your Employees Apr 20, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Donna Cutting. Donna is the Founder and CEO of Red-Carpet Learning Worldwide and works with mission-driven leaders to help them create cultures of happy, engaged people who deliver exceptional customer service. She’s the author of three books including: The Celebrity Experience: Insider Secrets to Delivering Red-Carpet Customer Service and her new book Employees First! Inspire, Engage, and Focus on the HEART of Your Organization.

Why Partnerships Are The Future Of Marketing Apr 14, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing.

How To Master The Secret Language Of Cues Apr 13, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Vanessa Edwards. Vanessa is the Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People, translated into 16 languages. More than 50 million people watch her engaging YouTube tutorials and TEDx Talk. She also has a new book — Cues: Master the Secret Language of Charismatic Communication.

Optimizing Your Agency For Profitability Apr 07, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.

Practical Strategies For Starting A Business Apr 06, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Steve Hoffman, also known as Captain Hoff. Steve is the CEO of Founders Space, one of the world’s leading startup accelerators with over 50 partners in 22 countries. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Steve is also the author of Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top.

The Simple Guide To Podcasting Mar 31, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Alex Sanfilippo. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

How To Build Trust, Increase Authority, And Rank High With Google Mar 30, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

Grow Your Business By Growing Your People Mar 24, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert at smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School’s late Clayton Christensen. She's also the author of a book — Smart Growth: How to Grow Your People to Grow Your Company.

How Self-Coaching Can Transform Your Life And Career Mar 23, 2022

In this episode of the Duct Tape Marketing Podcast, I interview David Novak. David is the Founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. He's the host of the top-ranked business podcast: How Leaders Lead with David Novak. David is also the co-author of a new book: Take Charge of You: How Self Coaching Can Transform Your Life and Career. And lastly, he was a co-founder, chairman, and CEO of one of the world's largest restaurant companies: Yum! Brands.

What It Takes To Build An Influential Personal Brand Mar 17, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

Fast Track Your Growth With Mentorcam Mar 16, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Rune Hauge. Rune is the co-founder and CEO of Mentorcam, a marketplace where people can access high-profile mentors for 1:1 advice.

Finding Your Fire And Igniting Change Mar 10, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Terri Broussard Williams. Terri is an executive with 20 years of experience specializing in government relations, social impact strategy, corporate social responsibility, public affairs, and innovative business operations to further the organizational mission. She's also the author of a book: Find Your Fire: Stories and Strategies to Inspire the Changemaker in You.

The Human Mind And What Drives Our Decisions Mar 09, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Michael Liebowitz. Michael is the CEO of Magnetic Mind Studio. Magnetic Mind Studio is a laboratory for clear messaging and deeply felt value articulation founded from Michael’s passion for understanding how the human mind works to drive our decisions.

How Operations Can Be Used As A Lever For Compound Growth Mar 03, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jhana Li. Jhana has over 4 years of experience as a COO and Operations Consultant for digital entrepreneurs. She specializes in executing scalable teams, systems infrastructure, and harnessing the true power of operations as a lever for compound growth.

How To Survive And Profit From Radical Change Mar 02, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He's also the author of Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change.

Why Publishing A Book Helps Build Your Credibility Feb 24, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He's also the author of On Marketing: The Definitive Guide for Small Business Owners.

Is It Too Late To Start A Podcast? Feb 23, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world's largest conference and trade show for the podcast industry. He's a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

Finding Your Niche And Scaling Your Agency Feb 17, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of UGURUS, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency.

How To Build A Winning Coaching Business Feb 16, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Marc Mawhinney. Marc is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.

What a CFO Can Do For Your Agency Feb 10, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jason Blumer. Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He's also the CEO of Blumer CPAs where they serve as an advisory firm for the design, marketing, and creative agency services niches.

How To Truly Embrace Change And Build Long-Term Resilience Feb 09, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Adam Markel. Adam is a best-selling author, keynote speaker, and resilience researcher. He inspires leaders to master the challenges of massive disruption in his upcoming book, Change Proof: Leveraging the Power of Uncertainty to Build Long-Term Resilience.

Helping Entrepreneurs Buy And Sell Their Agencies Feb 03, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Dixon. Amanda is the Co-founder at Barney – an M & A firm that specializes in the digital marketing space. She's also a Forbes 40 Under 40 award recipient.

How To Create A Brand Name For Your Company Feb 02, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Rob Meyerson. Rob is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy, and identity firm. He also has a new book called: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

Empowering Women And People Of Color In The Workplace Jan 27, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Kimberly Brown. Kimberly is a career and leadership development expert a speaker and podcast host whose mission is to empower women and people of color in the workplace. Her personal and professional development company, Manifest Yourself, provides in-person and virtual workshops, training, and coaching to professionals looking to lead a dynamic career and life.

The 5 Elements Of Your Core Story Jan 26, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on creating your core messaging, and I walk through how to create your core story script.

Standing Out In A Crowded Market Jan 20, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we're talking about his latest book called – Get Different: Marketing That Can't Be Ignored!

The Content Strategy That Works Jan 19, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and content is the voice of your marketing strategy.

Strategies For Building A Successful Self-Employed Life Jan 13, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He's also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Rewriting Your Life From The Inside Out Jan 12, 2022

In this episode of the Duct Tape Marketing Podcast, I interview Kindra Hall. Kindra is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Her Wall Street Journal best-selling book, Stories That Stick, was released by Harper Leadership in the fall of 2019, which Forbes said: “may be the most valuable business book you read”. Today, we're talking about her most recent book: Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out.

My Favorite Podcast Conversations From 2021 Jan 06, 2022

I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the top podcast episodes from this past year.

5 Trends For Small Business Marketing In 2022 Jan 05, 2022

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show to start the year off. I'm talking about small business marketing trends to look out for 2022.

Happiness Begins With Gratitude Dec 30, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She's a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She's also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

Why You Need To Humanize Your Brand Dec 29, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

A Better Process For Finding The Best Talent Dec 23, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

Rethinking Our Relationship To Time Dec 22, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can't Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.

A Guide For Men Who Refuse To Settle Dec 16, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of times. We're discussing his book called This Book Will Make You Dangerous – a guide for the rare, few men who refuse to sleepwalk through life.

How Shifting Your Mindset Can Boost Your Productivity Dec 16, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar. Clare helps busy professionals optimize their performance. She's a media contributor on productivity, organization, and work-life integration.

2 Creative Ways To Fuel Your Referral Engine Dec 09, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing the final part of a five-episode solo show series where I'm covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here.

How To Build A Strategic Partner Network Dec 08, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing part four of a solo show series where I'm covering one of my favorite topics: referrals. You can catch the first episode, second episode, and third episode of the Referral Generation series here.

Scaling Your Business Through Acquisition Dec 02, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Roland Frasier. Roland is an investor, business mentor, Co-founder, and/or Principal of five different Inc. Magazine's fastest-growing companies, and names like DigitalMarketer, Traffic and Conversion, Scribe Publishing, and Real Estate World.

How To Brand With Purpose Dec 01, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Ivan Estrada. Ivan is a business leader and real estate broker with extensive experience in the industries of real estate and finance. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate. He's also the author of Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career.

Ramping Your Brand For Exponential Growth Nov 24, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. James is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve. He also hosts his podcast – Startup Confidential and routinely appears in trade magazines serving the CPG industry.

How To Live Your Ideal Entrepreneurial Life Nov 22, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Gino Wickman. Gino is the founder of EOS Worldwide, an organization that helps tens of thousands of businesses implement EOS – the entrepreneurial operating system with the aid of an international team of professionals and certified EOS implementers. He's also the author of the award-winning best-selling book – Traction: Get a Grip on Your Business which has sold now over a million copies. He has a new book we're talking about called The EOS Life: How to Live Your Ideal Entrepreneurial Life.

Thriving In A World Of Constant Change Nov 18, 2021

In this episode of the Duct Tape Marketing Podcast, I interview April Rinne. April is a World Economic Forum Young Global Leader and ranked one of the “50 Leading Female Futurists” in the world by Forbes. She helps individuals and organizations rethink and reshape their relationship with change, uncertainty, and a world in flux. She released a new book this year called – Flux: 8 Superpowers for Thriving in Constant Change.

Grow With Your Customers By Serving Their Ecosystem Nov 17, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a solo show series on where I'm covering one of my favorite topics: referrals. You can catch the first episode and second episode of the Referral Generation series here.

3 Types Of Referral Offers Every Business Needs Nov 11, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a solo show series on where I'm going to be covering one of my favorite topics: referrals. You can catch the first episode of the referral generation series here.

Cultivating The Lost Art Of Wonder In Your Life Nov 10, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Davis. Jeffrey is an author, team culture consultant, educator, and CEO of Tracking Wonder Consultancy. For over 25 years, he's inspired thousands of change-makers, leaders, and creatives to unlock their best ideas through the pursuit of curiosity, innovation, and wonder. He's also the author of a new book launching Nov. 16, 2021 – Tracking Wonder: Reclaiming a Life of Meaning and Possibility in a World Obsessed with Productivity.

7 Approaches To Help You Generate More Referrals Nov 03, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing part one of a solo show series on where I'm going to be covering one of my favorite topics: referrals.

In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. Why is there such a gap? One of the main reasons is that they just aren't being asked to.

In this series, I'm presenting what I'm calling the seven grades of referral fuel. I'm unpacking the first of seven specific tactics or approaches that are sure to help you generate more referrals for your business.

How Small Business Owners And Entrepreneurs Can Succeed Oct 28, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Barry McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors. He's also the author of Small Business Revolution: How Owners and Entrepreneurs Can Succeed.

How To Create Remarkable Experiences For Your Customers Oct 27, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana. He's also the author of – The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.

The Secret To Making The Hard Sell Easy Oct 21, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Tom Stanfill. Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. Tom is also the author of a book called unReceptive: A Better Way to Lead, Sell & Influence – launching in November 2021.

The 5 Step Winning Website Formula Oct 20, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Tim Brown. Tim owns Hook Agency, a boutique digital agency out of Minneapolis. He specializes in combining visual design and SEO for construction companies.

Empowering Women To Write Their Own Story Oct 14, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She's the creator of an organization called Headbands of Hope. Jess has also written a book called — Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story.

Finding New Customers In Untapped Places Oct 13, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Pamela Slim. Pam is an author, community builder, consultant, and former corporate director of training and development at Barclays Global Investors. Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You – launching in November 2021.

The Shift To Web 3.0 And The Role Blockchain Plays Oct 07, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Brian Clark. Brian is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and entrepreneurs. He’s also co-founder of Digital Commerce Partners, a content marketing and SEO agency for digital business owners.

Building Better Business Relationships With CRM Oct 06, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jon Ferrara. Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He's the Founder of Nimble - The Simple CRM for Microsoft 365 & Google Workspace. Jon is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs). He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers.

How To Create Marketing That Can't Be Ignored Sep 30, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And he has a new book called – Get Different: Marketing That Can't Be Ignored!

Tapping Into The Power of SMS Marketing Sep 29, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Aaron Weiche. Aaron is the CEO and Co-founder of Leadferno, a business and text messaging platform to close more leads faster. Aaron is a digital marketing veteran of over 20 years founding and growing both digital marketing agencies and marketing software products.

Narrowing Your Focus On Your Ideal Customer Sep 23, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.

Finding The Real Problem Your Business Solves Sep 22, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step two – finding the real problem your business solves.

Mapping Out Where Your Best Customers Want To Go Sep 21, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I'm diving into step one – taking your customers where they want to go.

Building The Ultimate Marketing Engine Sep 20, 2021

In this episode of the Duct Tape Marketing Podcast, we're doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.

A Guide to Building a Sustainable Speaking Career Sep 17, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author and keynote speaker. He's also worked with the Muppets. I'm also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required, and founder of Heroic Public Speaking.

The Less Is Almost Always More Content Strategy Sep 16, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college and joined Homeward in 2020. In the space between, she was a magazine editor, a content consultant for a tech consultancy, and started her own content agency, Language Arts.

Delivering Happiness At Work And Beyond Sep 11, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jen Limm. Jen is the CEO of Delivering Happiness (DH), a company she and Tony Hsieh (the late CEO of Zappos.com) co-founded to create happier company cultures for a more profitable and sustainable approach to business. She's also the author of Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact.

Why Playing The Long Game Is Essential To Success Sep 09, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, and she's ranked one of the top 50 business thinkers in the world by Thinkers 50. She's also the author of Reinventing You, Stand Out, and a new book called The Long Game.

Building A Referral Success System Sep 02, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that's what I'm talking about today.

Cultivating A Sense Of Self-Worth Sep 01, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Tim Washer. Tim spent 20 years at IBM, Cisco, and Accenture, mostly feigning interest on conference calls. Moonlighting as a comedy writer/actor on SNL, Conan and The Late Show equipped him to use humor to humanize some of the world’s most boring brands. He uses laughter to help corporations capture attention, show empathy, build rapport and make a persuasive case with B2B technology audiences on topics such as the Internet of Things and mainframe computers, where the comedy writes itself.

How To Get Customers Back And Back Again Aug 26, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Shep Hyken. Shep is ais a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal best-selling author. He recently wrote a book called I’ll Be Back – How to Get Customers to Come Back Again & Again.

Making The Most Of Your Time Aug 20, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can't Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.

Why Businesses Should Be Using Video In 2021 Aug 18, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Augie Johnston. Augie is a 35-year-old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry with a start-up called Vidchops.

Growing Your Business Through Referral Marketing Aug 14, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Raúl Galera. Raúl is the Chief Advocate at ReferralCandy – an app that allows ecommerce brands to set up and run customer referral programs.

Where Social Media Fits In Your Marketing Strategy Aug 11, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Emeric Ernoult. Emeric is the Founder and CEO of AgoraPulse – an easy-to-use all-in-one social media management software.

Breaking Down Silos For A Better Customer Experience Aug 05, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Brandi Starr. Brandi is the Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy, and co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive.

Thinking, Creating, And Leading In Unconventional Ways Aug 03, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Stein Greenberg. Sarah is the Executive Director of Stanford’s d.School & Author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways.

How to Use Milestones to Map Your Customer Journey Jul 30, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.

How To Use Business Storytelling To Captivate Any Audience Jul 29, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition.

Making Web Design Easier With Duda Jul 27, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan. Itai Sadan is the Co-founder and CEO of Duda – a website development platform used by thousands of agencies around the world to build sites for their customers.

How To Create A Customer Success Track Jul 22, 2021

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.

Fulfilling Your Dreams At Any Age Jul 21, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He's also the author of a new book: ROAR into the Second Half of Your Life - Before It’s Too Late.

Empowering Nurses To Become NursePreneurs Jul 19, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered.

Deciding What Platform Is Best For Your Website Jul 15, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.

Turning Negativity Into Resilient Fuel Jul 13, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Kelly Lewis. Kelly is the founder of Damesly, a boutique women’s tour company, and creator of Go! GirlGuides, the world’s first series of travel guidebooks designed specifically for women. She's also the author of a book called Tell Her She Can't: Inspiring Stories of Unstoppable Women.

How To Attract The Right Talent Jul 08, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

Naming Your Mice And Revealing Yourself Jul 07, 2021

In this episode of the Duct Tape Marketing Podcast, I interview David Wood. David is a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.

Helping And Inspiring Small Business Entrepreneurs All Across America Jul 02, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Zach Lezberg. Zach is the Founder & CEO of The Show Producers, Small Business Expo, eComCon, ShowBiz Expo, and Small Business University.

The Ultimate Content Planning Workshop Jul 01, 2021

In this episode of the Duct Tape Marketing Podcast, I'm going to be talking about the final part of a three-part solo show Marketing Hourglass series I'm doing I'm doing. In part one, I talked about the customer journey and the marketing hourglass. In part two, I discussed creating content that powers each stage of the customer journey. Then in part three, I'm wrapping up the series with what I'm calling a content planning workshop.

Creating Content For Every Stage Of The Customer Journey Jun 25, 2021

In this episode of the Duct Tape Marketing Podcast, I'm going to be talking about part two of a three-part solo show series I'm on the Marketing Hourglass. In part one, I talked about guiding the perfect customer journey and the marketing hourglass. In part two, I'm going to be talking about planning your content by the customer journey stage. Then in part three, I'm going to wrap up the series with what I'm calling a content planning workshop.

How To Guide The Perfect Customer Journey Jun 23, 2021

In this episode of the Duct Tape Marketing Podcast, I'm going to be talking about part one of a three-part solo show series I'm doing. In part one, I'm talking about the customer journey and the marketing hourglass. In part two, I'm going to be talking about planning your content by the customer journey stage. Then in part three, I'm going to wrap up the series with what I'm calling a content planning workshop.

Networking Reimagined With Plain Sight Founder James Chapman Jun 17, 2021

In this episode of the Duct Tape Marketing Podcast, I interview James Chapman. James is the Founder & CEO of Plain Sight, a localized, social networking platform that connects people with the type of people you’re looking for both online and in physical spaces.

Rethinking Innovation With A Simple 5-Step Framework Jun 15, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Carla Johnson. Carla is a world-renowned storyteller, speaker, and author of a new book called RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes.

How To Build A Personal Brand On LinkedIn In 2021 Jun 03, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Viveka Von Rosen. Viveka is the cofounder and CVO (Chief Visibility Officer) of Vengreso. She is known internationally as the “LinkedIn Expert” and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand.

Using Gifts To Cut Through The Noise May 28, 2021

In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He's also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.

Using Data To Optimize Your Health May 27, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Patrick Samy. Patrick is the CEO and Co-Founder of Span Health, a platform and coaching program for data-driven health.

An Easier Way To Monetize Your Podcast May 20, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google).

A Complete Strategy To Help Entrepreneurs Holistically Thrive May 14, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Kathryn and Michael K. Redman. They're the co-founders of Half a Bubble Out, a marketing and business consulting firm. They're also the co-authors of a book called: Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, Purpose & Legacy.

Connecting And Building Trust Behind A Screen May 07, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Erica Dhawan. Erica is a globally recognized leadership expert and keynote speaker who helps organizations and leaders innovate faster and further together. She's also the author of a new book: Digital Body Language: How to Build Trust and Connection, No Matter the Distance.

Finding Your Swagger And Changing Your Life For The Better May 07, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Leslie Ehm. Leslie Ehm has spent decades traveling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Fuelled by her unrelenting passion to unleash human potential, Leslie is now a speaker and author of a new book — Swagger: Unleash Everything You Are and Become Everything You Want.

The Making of DigitalMarketer With Founder Ryan Deiss May 05, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Deiss. Ryan is an entrepreneur, author, and investor. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members and over half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Ryan is also a best-selling author and a sought-after speaker.

How To Go From Blank Page To Self-Published Author Apr 30, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Chandler Bolt. Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books. Self Publishing School is an INC 5000 company for the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast.

How To Stand Out In A Noisy World Apr 29, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book — Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds.

The Modern Guide to Public Relations in 2021 Apr 22, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity.

Beating Adversity With The Power of 3 Apr 21, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Robb Hiller. Robb is the CEO of Performance SolutionsMN. He is nationally known for his expertise in talent selection, executive coaching, team development, sales, and leadership building.

Content Marketing Made Easy With Airtable Apr 16, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. She's a former journalist and currently head of content at Airable, an organization that builds itself as a low code work management platform.

Dominating First Page Rankings On Google Apr 14, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings.

Why Creativity And Innovation Are All About Taking Risks Apr 09, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention.

The Future Of Virtual And In-Person Events In 2021 Apr 08, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Erica Maurer. Erica is an Event Producer, Event Coach, and partner at EMRG Media. She also owns a couple of events and puts on a few events around the Event Planner Expo, the Women's Insider Network.

Making Your Self-Employed Business Sustainably Successful Apr 02, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances.

Bulletproofing Your Mindset To Overcome Your Limitations Apr 01, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Dre Baldwin. Dre (or "Dre all day" as he's referred to as) for the past 15 years has changed the lives of over 75 million entrepreneurs, athletes, and business professionals.

Using Collaboration Tools To Transform The Way We Work Mar 25, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority • An award-winning author of eleven business books and counting, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.

Why Doubt Is A Sign You're On The Verge Of Greatness Mar 24, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Marc A. Pitman. Marc is the founder of Concord Leadership Group, where he's been leading organizations and teams for decades. He holds a master's in organizational leadership and is a certified FranklinCovey coach and the author of a book we're talking about called The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be.

A Roadmap To Financial Success And Fulfillment Mar 18, 2021

In this episode of the Duct Tape Marketing Podcast, I interview John Lee Dumas. John is the founder and host of the award-winning podcast Entrepreneurs on Fire. He's the creator of The Freedom Journal: Accomplish Your #1 Goal in 100 Days, and he has his first upcoming book launching called The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment.

Pivoting To Win With Former NFL Player Jordan Babineaux Mar 16, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jordan Babineaux. Jordan transitioned from nearly a decade playing in the NFL to become a sports broadcaster, serial entrepreneur, and business executive. He's also the author of Pivot to Win: Make The Big Plays In Life, Sports & Business.

Finding Joy In Your Business Mar 12, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Shani Godwin. Shani is the founder of Communique USA. She has created a new program called JOY Economics which is a coaching program that teaches entrepreneurs how to turn their personal stories into powerful brand content.

Reshaping The Online Experience For Virtual Events Mar 11, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Davis. Andrew is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC, and worked for The Muppets.

The Simple Truths About Happiness Mar 05, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sophia Godkin. She's a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She's also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

The Power of Rituals in The Workplace Mar 03, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Erica Keswin. Erica is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context.

Making Brands More Human Feb 26, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

How to Fully Optimize Your Google My Business Listing Feb 26, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing – she writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others.

Using Video at Every Stage of The Customer Journey Feb 18, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.

Why Comfort Is The Key to Connection Feb 17, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She's also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.

Moving Away From Pain Point Marketing Feb 11, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She's known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.

Duct Tape Marketing Trailer Feb 09, 2021

What's Happening With AI Right Now Feb 09, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He's a co-founder and chief product officer at market muse, which is tool that uses AI to accelerate content planning and creation and optimization.

Restoring Common Sense in Business Feb 04, 2021

n this episode of the Duct Tape Marketing Podcast, I interview Martin Lindstrom. He's the founder and chairman of Lindstrom company. The world's leading brand and culture transformation group operating across five continents and more than 30 countries. He's also the author of a new book we're going to talk about today, called the The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.

The Introvert's Systematic Guide to Networking Feb 03, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Matthew Pollard. He's a consultant speaker blogger and serial entrepreneur. He's currently the founder and CEO of Rapid Growth LLC. He's also the author of a book we're going to talk about today, called: The Introvert's Edge to Networking: Work the room. Leverage social media. Develop powerful connections.

Growing Your Business With Integrity and Kindness Feb 01, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She's setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution. We're talking about her new book: The Gentle Marketing Revolution.

The Making of GreenPal with founder Bryan Clayton Feb 01, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Bryan Clayton. He’s the CEO and co-founder of GreenPal. An online marketplace that connects homeowners with local lawn care professionals.

Training Your Brain to Become Mentally Tough Jan 29, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Jason Selk. He's a performance coach who works with business executives and athletes as a director of mental training for the St. Louis Cardinals.

He played an important role in the team's first world series victory in more than 20 years in 2006 in their second, in 2011. He holds a doctorate in counseling and sports psychology. He's the author of a book called Executive Toughness, but we're going to talk today about his new book called Relentless Solution Focus: Train Your Mind to Conquer Stress, Pressure, and Underperformance.

Reach Your Potential by Living Dangerously Jan 20, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of times.

Mastering the Art of Selling Your Business Jan 14, 2021

I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He's also the author of: Built to Sell and The Automatic Customer.

How to Lead a Team From Anywhere Jan 12, 2021

I interview David Burkus in this episode. He's the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams.

How to Optimize Your Work Performance Jan 07, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar, she helps busy professionals optimize their performance.

How to Build a Stronger Workplace Jan 05, 2021

In this episode of the Duct Tape Marketing Podcast, I interview Brandon Miller, CEO of 34 Strong, an organization that helps leaders and leadership teams build stronger workplaces.

How to Discover the Story of Your Brand Dec 28, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.

2021 Trends for Small Business Marketing Consultants Dec 22, 2020

In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year for marketing consultants.

How to Create Meaningful Business Communication Dec 18, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Fred Dust the former senior partner for the design firm IDEO founder of Making Conversation, a designer, author, educator, consultant, trustee, and advisor to social and business leaders.

2021 Trends for Small Business Dec 17, 2020

In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year!

How to Understand the Hype in Marketing Dec 15, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Michael F Schein the founder and president of MicroFame Media

The Keys to Good Marketing for Hiring Dec 11, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Nate Guggia, content creator and brand marketer at Job Portraits.

How to Build Trust in a Digitally Distracted World Dec 08, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Stephen Denny, author, speaker and consultant helping emerging and well-established brands define (or re-define) their competitive positioning.

How to Pivot for Exponential Growth Dec 01, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Tate Stock who is the founder and CEO of Chirp and Ship Stud.

How to Pass on a Family Business Successfully Nov 24, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft.

What Personal Video Can Do for Your Business Nov 17, 2020

In this episode of the Duct Tape Marketing Podcast, I interview David Jay, who is the founder and CEO behind Warm Welcome.

Is the 1-Page Marketing Plan Right for Your Business? Nov 10, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author.

Slow Page Speed Can Create a Bad Customer Experience Nov 06, 2020

In this episode of the Duct Tape Marketing Podcast, I discuss page speed or website speed. How long does it take your site to load?

How to Improve Your Personal Brand Nov 03, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Rory Vaden, a New York Times bestselling author.

Creativity is a Choice and It's Important Oct 28, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, an entrepreneur, best-selling author, and speaker.

How to Find Inspiration in Doubt Oct 21, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Kara Goldin, the founder, and CEO of Hint Water, a flavored water brand founded in 2005.

Should Business Follow Data or Gut Feel? Oct 20, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker, the New York Times Magazine, Rolling Stone, Harper's, and other publications.

Repurposed Content Can Increase Your Traffic 300% Oct 16, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House.

What Should You Know About IT in Small Business Today? Oct 15, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Jon Schram, founder of The Purple Guys Stress Free IT for small business.

Why Rent Your Marketing When You Should Own It? Oct 13, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print.

The Journey from Startup to Sold Again Oct 12, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Jon Hall, former founder of Grade.us and current founder and CEO of Switchbird.

How to Be a Better You Oct 06, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Brant Menswar, one of the country's top motivational speakers, a critically acclaimed author, award-winning musician, podcast host, and the CEO.

How to Improve Your PR Content Online Oct 06, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.

How Motivation Can Drive You to Produce Your Best Work Sep 28, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry, author, international speaker, consultant, and advisor.

How to Prepare for Gen Z as a Small Business Owner Sep 23, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy.

Lessons Learned Running Dunkin Donuts Sep 22, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin' Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino's Pizza.

How to Become a More Mindful Person Sep 18, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Ricky Kalmon an American stage hypnotist, motivational speaker, TV personality and author of self-improvement audio programs.

A Look at 2020 Growth for Home Services Businesses Sep 17, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Tommy Mello, the founder of A1 Garage Doors, a $50M home service business.

How to Update Your Website Policy When Laws Change Sep 15, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon.

The Importance of Credibility in Business Sep 11, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine the founder of Parent Tested Parent Approved.

How to Use PR to Build Credibility for Your Business Sep 10, 2020

Interview with Gloria Chou about how to use PR in your business today.

Great Reviews Provide Proof That You Keep Your Promises Sep 09, 2020

Online reviews are more than just stars. Use the actual words in reviews to find ideal clients and update your marketing messages.

When you get an opportunity treat it like your one big break Sep 04, 2020

An interview with Alison Levine leadership expert, polar explorer and mountaineer who is no stranger to extreme environments.

How a Simpler Website Can Improve User Experience Sep 02, 2020

An interview with Michael Reynolds, President and CEO of Zephyr CMS.

How Actionable Insights Can Help You Optimize Your Website Sep 01, 2020

An interview with Nils De Moor, CTO of Woorank about page speed and other elements that improve user experience on your site.

How the Power of Positive Thinking Turns into a Successful Business Aug 28, 2020

Laura Schmidt started notes to self, llc to put her belief in the power of positive thinking into action (and on people’s feet!). Listen in on this podcast to see how she markets this business successfully.

Do You Rent or Own Your Marketing? Aug 27, 2020

How to Have a Better Work Week Aug 25, 2020

Scale Your Business by Adding Systems Aug 19, 2020

Creating Community Focused on Shared Experiences Aug 12, 2020

Schloegel Design Remodel Interview on the Duct Tape Marketing Podcast Aug 06, 2020

How to Communicate Your Brand Story with Simple Marketing Jul 30, 2020

How to Get Started in Influencer Marketing Jul 28, 2020

How to Be Ready for What's Next Jul 23, 2020

The Agency Growth Secrets Behind Design Pickle Jul 22, 2020

Integrating Creativity in Business Jul 21, 2020

Duct Tape Marketing Podcast with Sarah J. Bray

Why Direct Marketing Is More Effective Than Ever Jul 16, 2020

Unleash Your Potential Jul 15, 2020

The Duct Tape Marketing Podcast with Steven Herz Jul 10, 2020

Why Startup Communities are Essential Jul 09, 2020

Google Analytics for Small Businesses Jul 01, 2020

John Talks about using Google Analytics for your small business and certain things he feels should be used and focused on.

What Should I Be Doing Jun 30, 2020

Sydni Craig-Hart joins John to talk about her business, Smart Simple Marketing, and she shares what its like being a 4th generation entrepreneur who works side-by-side with her husband. Listen to here more about client challenges and what she's telling people who reach out asking, "What should I be doing?"

Do You Have What it Takes to Become an Entrepreneur? Jun 25, 2020

Gino Wickman is the creator of Entrepreneurial Operating System (EOS) and is here to share his new book, Entrepreneurial Leap. hear about tools to use and what other things can help you succeed in being an entrepreneur.

How to Outsource Small Business Work Jun 24, 2020

Nathan Hirsch is the cofounder of OutSourceSchool and he shares how outsourcing can really help you get things off your plate.

How to Thrive by Building a Community and a Strong Personal Brand Jun 23, 2020

John Jantsch interviews Ramon Ray, founder and CEO of Smart Hustle Media and author of The Celebrity CEO.

How to Build a Business as an Introvert Jun 22, 2020

Kim Beasley shares her book, Creative Introverted Entrepreneur, with Duct Tape Marketing.

How to Embrace a Competitors Mindset to Grow Your Business Jun 19, 2020

Join John as he talks with Jake Thompson about Compete Every Day, the business and the book.

How to Embrace a More Diverse Approach to Marketing Jun 18, 2020

The Entrepreneurs Guide to Translating Accounting Jun 17, 2020

Spencer Sheinin joins us on Duct Tape Marketing Podcast to talk about his book Entreprenumbers: The Surprisingly Simple Path to Financial Clarity.

Why Cold Calling Goes Wrong Jun 16, 2020

Join John as he talks to David Walter about his new book, The Million Dollar Rebuttal: Cold Calling is Not a Numbers Game!

How to Add Affiliate Marketing to Your Content Jun 11, 2020

Today we have Matt McWilliams on the Duct Tape Marketing Podcast to share his expertise on affiliates and strategic partners.

The Guide to Great Podcast Guesting Jun 10, 2020

Last week John shared 7 Reasons Why a Podcast Can Help You Grow Your Business. Today is part two, learn about guest podcasting and ways to be successful with it.

How to Have a Successful Consulting Practice During Uncertainty Jun 09, 2020

The CEO of Consulting Success, Michael Zipursky, shares his new book, Act Now: How Successful Consultants Thrive During Chaos and Uncertainty.

Create Your Own Journey Jun 04, 2020

John interviews Laura Gassner Otting as we continue to talk about growth in your entrepreneurship journey.

7 Reasons Why a Podcast Can Help You Grow Your Business Jun 03, 2020

John Jantsch talks about 7 reasons your business can and should do podcasting.

Building Good Relationships Is the Goal of Great Networking Jun 02, 2020

John talks to Ivan Misner about networking on the Duct Tape Marketing Podcast.

How to Get the Best Out of Your Virtual Meetings May 28, 2020

Mike Fraidenburg comes to talk with us about his new book that came out in the new year, Mastering Online Meetings.

Focusing on the Customer to Grow Your Business May 27, 2020

Simon Severino joins us on the Duct Tape Marketing Podcast.

How to Define Your Path Towards Wellness May 21, 2020

Today on Duct Tape Marketing Podcast John interviews Dr. Nancy Trimboli who has a new book coming out, Stealth Health.

How to Improve Your Customers Journey May 19, 2020

John Jantsch talks about treating your customers or clients as members.

Tips of the Trade with Seth Godin May 14, 2020

How to Bring In-Person Events Online May 13, 2020

Today's podcast on Duct Tape Marketing is with Liam Austin, cofounder of Entrepreneurs HQ and Virtual Summit Academy.

How to Build a Brand People Love May 12, 2020

In today's podcast John interviews Emily Heyward who has a new book coming out June 9th, Obsessed: Building a Brand People Love from Day One.

How to Create Online Course Business Success May 07, 2020

In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, founder, and CEO of Mirasee and author of his latest book Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Courses Business Success in 2020 and Beyond.

How to Serve Your Ideal Clients More Successfully May 06, 2020

In this episode of the Duct Tape Marketing Podcast, John Jantsch Discusses the art of serving your best clients better.

What we are missing in the virtual world May 05, 2020

John Jantsch interviews Steve Blank on the Duct Tape Marketing Podcast.

Here's to Empathy in Business Apr 28, 2020

John Jantsch interviews Minter Dial on the Duct Tape Marketing Podcast about his book Heartifical Empathy: Putting heart into Business and Artificial Intelligence.

Shift Your Marketing for the 'New' Normal Apr 22, 2020

John Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary.

Reinvention in Your Business to Thrive Apr 16, 2020

Alex Kantrowitz joins us on the Duct Tape Marketing Podcast to discuss his new book 'Day One'. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.

Investing in Yourself and Your Team to Grow Your Business Apr 15, 2020

Entrepreneur Steve Bousquet took his college job mowing lawns and transformed it into a successful business with thousands of customers. He stops by to talk about the learning curve that comes with founding your own company. As he shifted from technician to owner, he learned a lot of lessons about leadership, finance, culture-building, and more. He shares some of these lessons and talks about the importance of investing in you and your team's growth in order to build a company your customers love.

Driving Innovation with Business Testing Apr 14, 2020

Business theorist, author, and speaker Alex Osterwalder discusses his two newest books, Testing Business Ideas and the upcoming The Invincible Company. Both books are part of a series focused on helping leaders undertake business modeling and testing within their organizations. Great business testing leads to true innovation, but most leaders don't understand how to apply the scientific method in their businesses. Osterwalder shares what any owner or entrepreneur can do to build their innovation muscle.

Uncovering New Possibilities in the World of Marketing Apr 09, 2020

Ben Shapiro is a marketing strategy consultant and the producer of several popular podcasts. Marketing is always changing, but with change comes possibility. Ben discusses his own career journey and provides advice for others who are trying to navigate and discover opportunities in today's marketing world.

Knowing What to Fix Next in Your Business Apr 08, 2020

Entrepreneur, speaker, and author Mike Michalowicz sits down to discuss his latest book Fix This Next: Make the Vital Change that Will Level Up Your Business. All too often, Michalowicz sees businesses that are putting out fires or taking on the wrong challenges. He's developed a system for assessing a business's real needs that can help leaders and entrepreneurs hone in on the most pressing issues that, once fixed, free you up to create growth in your company.

Why Great Leaders Stay Curious (And How to Do It) Apr 07, 2020

Michael Bungay Stanier returns to the Duct Tape Marketing Podcast to discuss his latest book The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever. So many leaders feel great pressure to have all the answers. But in reality, when leaders embrace curiosity and pause before giving advice, they build much happier, healthier, more effective teams. Bungay Stanier shares why that is, and what leaders can do to cultivate their curiosity.

Are You Ready for the Era of Context Marketing? Apr 02, 2020

Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We've now entered the era of context marketing. He explains what exactly that means and provides tips to help small business owners and marketers succeed in this new environment.

Creating Promotional Products That Make an Impact Apr 01, 2020

Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today's guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew contend that when products are designed with intent and creativity, they can add tremendous value for a brand. Tune in to learn more about the power of a great promotional product and to hear stories of some great products in action.

Building a Culture of Trust and Belonging Mar 31, 2020

Leadership expert, speaker, and author Mike Robbins has spent his career studying company culture and what goes in to building a successful organization. Robbins has identified the pillars that allow any team to grow trust and work together, and he shares them in his latest book We're All in This Together. On this episode, Robbins walks us through these pillars and shares some simple steps any leader can take to begin to craft a stronger company culture.

Finding Success and Whole-Life Wealth Mar 26, 2020

Rock Thomas is a motivational speaker, best-selling author, and podcaster. After achieving his own financial success, he looked around and noticed that many others who did well in business struggled in their personal lives. Realizing that financial success was only part of the picture, Thomas set out to motivate people to uncover ways to access their whole-life wealth - financial, physical, emotional, and spiritual. He stops by the podcast to share some inspiration for those of us who are looking to reframe the way we think about ourselves in order to achieve new levels of success.

Becoming Your Best Virtual You Mar 25, 2020

Virtual tools to help facilitate remote work have suddenly become a major focus for many business owners. I've been using some great work-from-home-friendly tools for years, and I wanted to share my go-tos for everything from video recording to collaboration to file sharing. These tools can help you stay in touch in the immediate future, and you may find that you like them so much, you decide to keep them around even when business returns to normal.

The 5 Steps to Writing Persuasive Copy Mar 24, 2020

Many small business owners struggle with copywriting. How do you create a message that resonates with your audience but doesn't come off as too salesy? Author, speaker, and marketing expert Anik Singal has helped hundreds of thousands of entrepreneurs to grow their businesses. Today on the podcast, he shares his foolproof, 5-step process for writing copy that builds connection and gets you to the sale.

Timeless Habits for Cultivating Success Mar 19, 2020

Stephen M. R. Covey, Global Practice Leader at the Global Speed of Trust Practice, visits the podcast to discuss his father's timeless book The 7 Habits of Highly Effective People. The book was published decades ago but remains an incredible guide for individuals of all ages and backgrounds who want to learn how to achieve their goals by building connection and becoming more compassionate, thoughtful members of society.

Making the World a Better Place Through a Community of Changemakers Mar 18, 2020

Jayne Warrilow, global speaker and founder of two businesses, stops by the podcast to discuss her latest venture: Sacred Changemakers. Last year, Warrilow realized she had a higher calling and purpose beyond the bounds of her previous work. She founded Sacred Changemakers to help other leaders to find their purpose and use their platforms to serve a greater societal good.

How to Make Partner Marketing Work for You Mar 17, 2020

Are you curious about partner marketing and how to make it work? Robert Glazer, founder and CEO of Acceleration Partners, stops by the podcast to talk about the ins and outs of partner marketing. From what it is to how to make it work to the latest technology that's shaping the landscape, Glazer tells you all you need to know to create and run your own partner marketing program.

How to Start Your Speaking Business Mar 12, 2020

Grant Baldwin made a name for himself as a successful keynote speaker before deciding to share his tips and tricks with others. He now runs The Speaker Lab, where he teaches business leaders and entrepreneurs who are looking to make speaking a part of their business - or their full-time gig - how to find and book clients and create speeches that resonate with audiences. He stops by to discuss his latest book The Successful Speaker, and impart some of his vast knowledge about the world of public speaking to listeners.

Cultivating Compelling Communications for Your Business Mar 11, 2020

Justin Brady is a communications and PR expert, writer, and podcast host. He stops by the podcast for what John Jantsch terms a " smorgasbord show" - where they talk about PR, communications, and related topics. If you're looking for tips to help get your business's name out there and win favorable press mentions, Brady has great advice.

Changing Minds in Sales, Marketing, and Business Mar 10, 2020

There are a lot of reasons you might want to change someone's mind in business. Maybe you're a salesperson trying to convince someone to buy your product. Perhaps you're a boss, trying to persuade your team to accept your new business strategy. Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania, has spent time studying the science behind changing people's minds. He visits the podcast to talk about his latest book The Catalyst: How to Change Anyone's Mind and to share actionable advice for marketers, salespeople, and business leaders looking to convince others to change their minds about something.

Creating Policy Changes to Benefit Small Businesses Mar 05, 2020

Karen Kerrigan is the president and CEO of the Small Business & Entrepreneurship Council. She also chairs the newly-formed Small Business Roundtable, a coalition of leading small business and entrepreneurship organizations dedicated to advancing policy. She stops by to talk about all of the work her organizations are doing to advocate for small businesses in the political sphere. They work to shape policy in order to remove the barriers that often come along with starting and scaling a business, so that our vibrant community of American entrepreneurs can continue to grow and thrive.

Great Experiences Make for Loyal Customers Mar 04, 2020

Micah Solomon is a best-selling author and keynote speaker on the topic of bottom-line growth through customer service. The good news is, more brands today are offering better customer service than ever before. The bad news is, customer's expectations are higher than ever, too. How can your brand create an experience that helps you keep customers around? Solomon shares how to hire the right customer service team, how to train them once they're on board, and talks about even more from his latest book, Ignore Your Customers (and They'll Go Away).

Embracing Individuality to Grow Your Community Mar 03, 2020

Bryan Wish, founder of BW Missions, visits the Duct Tape Marketing Podcast to talk about building community. Wish's business helps entrepreneurs, authors, and thought leaders to develop their voice and point of view as a way to create a global community around what they believe in. Wish shares tips for anyone looking to build an authentic, engaged community centered on their brand and mission.

Crafting Growth-Focused Content for Your Business Feb 27, 2020

Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It's a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business owners must take to identify the kind of content that will resonate best with their audience. Plus, he shares how to craft content that's meaningful to your audience and produces real, measurable results for your business.

Creating Online Courses That Work for Your Students and Your Business Feb 26, 2020

Justin Ferriman is co-founder and CEO of the learning management system LearnDash. Lots of businesses today are creating courses online. Whether they're using them as a lead generation tool or are selling the course to generate revenue, businesses are eager to get into the online learning space. As the space has become more crowded, though, it takes more effort to create courses that stand out. Ferriman shares how to build courses that provide real value to learners and generate positive results for the businesses who create them.

Focusing on Gratitude to Build Relationships Feb 25, 2020

Chris Schembra is a keynote speaker, Broadway producer, dinner host, and entrepreneurial advisor whose passion is to facilitate human connection in an increasingly disconnected world. After experiencing a difficult time in his own life, Schembra began hosting dinner parties for friends. As the dinners grew, he realized that bringing people together over food and asking them to reflect on things they're grateful for is actually a powerful way to build connections and community. He's developed a foolproof method for hosting your own networking dinner parties, which he shares in his upcoming book, Gratitude and Pasta, and on this episode of the podcast.

Storytelling Around Disruption and Innovation Feb 20, 2020

Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to disruption and innovation. How do you tell stories about change without causing your audience to panic, feel judged, or grow distrustful? Telling stories about change is a tricky balancing act, but Margolis shares practical tips for helping leaders to craft stories about disruption that inspire rather than intimidate.

Developing Important Entrepreneurial and Leadership Qualities Feb 19, 2020

Jack McGuinness is a co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. On this episode, McGuinness discusses his entrepreneurial journey, and he shares what he's learned about entrepreneurship and leadership, both from his personal experiences and his years helping other business leaders succeed.

Using a Framework to Create Inventive Content Feb 18, 2020

Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It's one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks to their audience in a way that's engaging and shareable. Deziel has crafted a framework to help you find the right focus and format for your content, and she shares that with us on this episode.

Creating a Podcast as Part of Your Prospecting Process Feb 17, 2020

Steve Gordon, founder and CEO of The Unstoppable CEO, is a firm believer in the power of podcasting as an incredible prospecting tool. He's taught countless business owners how to create their own podcast as a way to generate leads, start conversations with ideal customers, and build a reputation as a thought leader in an industry. Today on our podcast, Gordon shares his tips for podcasting as prospecting with our audience.

Spotting Inflection Points in Your Industry Feb 13, 2020

Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky thing; if you're not ready for it, it can ruin you. But if you see it coming, you can get ahead of the curve and push innovative strategies to thrive in this new reality. McGrath shares stories of businesses who have successfully identified inflection points, and provides advice for leaders looking to spot potential disruption in their own industries.

Finding Happiness at Work Feb 12, 2020

Bruce Daisley, author and podcaster, stops by to talk about his upcoming book Eat Sleep Work Repeat. While serving as a senior executive at Twitter and Google, Daisley became fascinated with how we create happiness at work. He noticed there was a lot of science around it, but that the research wasn't making its way down to the people who commuted into offices each and every day. So he left the corporate world and started his podcast (which later inspired the book) as a way to help workers discover the ingredients that go into building a happy, fulfilling work environment.

Navigating Small Business Legal Issues in the Digital World Feb 11, 2020

Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft an appropriate contract as a freelancer or service provider to maintaining compliance with privacy laws, Lieberman covers some of the biggest legal questions that small business owners face.

Living Life By Your True Values Feb 06, 2020

Dr. John Demartini is a world-renowned specialist in human behavior, researcher, author, and global educator. He stops by the Duct Tape Marketing Podcast to discuss his book The Values Factor. How do we determine our true values? And how does doing so change the way we approach work and life? Dr. Demartini answers these questions and more in this episode.

Creating the Right Morning Routine To Transform Your Day Feb 05, 2020

Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book Good Morning, Good Life. Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place to start. She shares five simple habits from her book that can help you get your day off on the right foot, so you can achieve everything that matters to you throughout the rest of your day.

Changing the Game as an Entrepreneur Feb 04, 2020

Today's guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch out and build something new. They put their heads together and created Crossnet, a brand new sport that's a cross between four square and volleyball. Meade walks us through the process of building a new business and growing a following for a new game on this episode.

Learning to Become a Leader in Business Feb 03, 2020

Today's guest is speaker, author, podcaster, and leadership expert Ryan Hawk. With a background in both professional sports and sales, Hawk realized that to learn more about becoming a great leader, he wanted to go straight to the source and talk to those people whose leadership skills he most admired. That's what set him on the path to creating The Learning Leader Show and writing his book, Welcome to Management, both of which he discusses on this episode.

What's Podcasting Got To Do With Marketing? Jan 29, 2020

Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in online graphic design tools to why Guy started his own podcast, what he thinks about the podcasting landscape, and how he believes the channel can be harnessed to become a powerful marketing tool.

Using Personalized Video to Build Relationships Jan 28, 2020

Ethan Beute, Chief Evangelist of BombBomb and co-author of the book Rehumanize Your Business, stops by the podcast to chat about the power of video marketing. BombBomb believes that we are all better in person, and they enable you to build a deeper connection with your prospects and customers by putting a face to your name over digital communications with the use of personalized video. Beute talks about why he's passionate about personalized video, shares use cases for the technology, and talks about how he sees personalized video changing the landscape of sales and marketing.

Building Stronger Connections with Colleagues and Clients Jan 23, 2020

Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that comes from issues in communication. She's brought all her advice together in a new book, Connect First, to help people everywhere find meaning and a sense of accomplishment in the work that they do. On this episode, she shares some of the 52 action steps from her book.

The Biggest Social Media Trends to Watch in 2020 Jan 22, 2020

Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these insights!

Business Lessons Learned on the Baseball Field Jan 21, 2020

Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but when, like Goldberg, you've had a front-row seat to the world of professional sports for over 25 years, you gain some deep insights that others might miss.

Using AI with Human Touch to Create Great Social Content Jan 16, 2020

Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today's marketing landscape, you can't stand out without creating a lot of content. But the trick is that it can't be junky content; it still needs to provide value for your followers. That's where a tool like Lately comes in. By using AI to analyze your existing long-form content, Lately is able to craft tons of high-quality short-form social media posts. Bradley Chernis shares more about how the tool works, why it's effective, and how you can start creating more meaningful content for your business.

Incorporating Storytelling Into Your Sales Process Jan 15, 2020

John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great storytelling to the art of selling. Today's businesses can't simply rely on a list of past accomplishments to sell to prospects; instead, they need to craft a compelling story to win business. Livesay demonstrates how to do just that.

What Megatrends Will Shape Your Business? Jan 14, 2020

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends. Bhargava discusses his process for identifying the biggest trends shaping business, shares what disruptive trends business owners need to be on the lookout for, and provides insight into how anyone can learn to spot megatrends in their industry.

Creating Shareable Content for Your Business Jan 09, 2020

How do you create content that stands out online and inspires folks to share your message with their friends? On this episode, John sits down with Tim Staples, CEO of Shareability and author of "Break Through the Noise." Staples' firm is behind the creation of numerous viral campaigns and videos, so he knows what it takes to capture attention online. In this episode he discusses how small business owners can create highly shareable content.

Advice for Today's Marketing Agency Owners Jan 08, 2020

John sits down with Drew McLellan, who owns and runs Agency Management Institute (AMI). Most agency owners feel like they're on an island, doing the hard work of running a business without someone to guide them. AMI serves as a resource for these entrepreneurs, and in this episode, McLellan shares tons of advice for owners - from his insights on the latest marketing trends to how to manage hiring within your agency.

Building a Fanocracy Around Your Business Jan 07, 2020

When it comes to marketing your business, it's not really about the tactics, like social media or email marketing. At the end of the day, it's building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to discuss his latest book, "Fanocracy," and shares how any business can build a fanocracy that will keep customers coming back again and again.

Small Business Marketing Insights for 2020 Dec 23, 2019

John Jantsch closes out the year by sharing his insights on where to focus your attention with your 2020 marketing strategy. What approaches will actually move the needle and win you new customers (or help you keep old ones) in the new year? John's got answers for you.

Why Page Speed Matters on Your Website Dec 18, 2019

Lukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time.

Using Story to Win on Social Media Dec 17, 2019

Early Twitter employee and digital media expert Claire Diaz-Ortiz stops by the podcast to discuss her latest book, Social Media Success for Every Brand. Diaz-Ortiz dives into the StoryBrand pillars and the complementary SHARE model to help business owners craft social media plans that actually boost engagement (and, ultimately, sales).

How to Integrate Chat Into Your Marketing Dec 11, 2019

Mike Yan, CEO of chat marketing platform ManyChat, sits down with John to discuss all things chat. Yan sees chat becoming an even more integral part of every business's marketing efforts in the next handful of years, so he has helpful tips to help anyone get started with a chat marketing program.

Paving the Path to a Purposeful Hustle Dec 10, 2019

Deanna Singh is a speaker, author, and the founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and she's dedicated to doing that through all of her work, including her latest book, Purposeful Hustle. In this episode, she shares why it's important to discover your purpose, how you can find yours, and what to do once you've uncovered it.

Make Pinterest Your Marketing Secret Weapon Dec 05, 2019

Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed "Pinterest nerd," stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content marketers, but Meredith contends that, if you know how to use it, Pinterest can become an integral part in helping you meet business objectives.

How Meditation Can Change Your Life (and the World) Dec 04, 2019

Tom Cronin, the co-creator of The Portal movie and the leader of a global movement to get one billion people to meditate daily, stopped by the Duct Tape Marketing Podcast. Cronin began meditating more than two decades ago, when the stresses of a job in the fast-paced world of finance started causing problems in his life. Now, he's a passionate advocate for the powerful good that can come from meditation, and he shares with us why it can not only transform your life, but humanity at large.

Staying True to Your Core While Growing Your Business Dec 03, 2019

John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in its expansion from a cloud phone service to a unified and integrated platform for communications. He talks about the journey the company's taken over the years, and what the team has done to stay true to the essence of their core business as they grow their teams and provide new products and services.

What Brands Need to Think, Do, and Say to Stand Out Nov 27, 2019

Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it's not about leaning into the latest gimmick, it's about being authentic in what you think, do, and say.

How to Attract and Hire the Best Talent Nov 26, 2019

Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiring for small businesses. When you can attract top-level talent, you're able to build a happy team that enjoys work/life balance while still growing a great company.

When and How to Sell Your Business Nov 20, 2019

John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need to consider when thinking about selling their business - from reviewing financials and assessing value through to closing the deal.

Investing in Small Businesses to Do Good for the Community Nov 19, 2019

John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business owners who may be struggling with their marketing or finances.

How Leaders Can Create Inclusive Cultures Nov 13, 2019

Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a step-by-step guide to creating a workplace that embraces differences and empowers all of your employees to feel safe and do their best work.

Building a Personalized Connection to Win Ideal Clients Nov 12, 2019

John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients.

Managing Your Modern Marketing Efforts with the Right Software Nov 07, 2019

John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern marketing operation. Slone shares why things like automation are important for today's small businesses and provides advice to those who are just beginning to integrate these tools into their existing marketing efforts.

Eliminating the Distractions of Modern Life Nov 06, 2019

Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really the root cause? Eyal asks us to look at the true cause of distraction, and shows how finding that can help us create more focused and meaningful lives.

What Small Businesses Need to Know About Google Ads Nov 05, 2019

Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how difficult it can be to find the time to master the many pieces of small business marketing. That's why she and the team at Google aim to make it as simple as possible to get your business's name out there. Here, she shares some of the best tips for getting the most out of the Google Ads platform.

Getting the Meeting with Contact Marketing Oct 30, 2019

Marketer, author, and cartoonist Stu Heinecke stops by to discuss his latest book, Get the Meeting! An Illustrative Contact Marketing Playbook. Heinecke has written the book (well, two books, actually!) on contact marketing, and in this episode he details what it is, why it works, and how you can start your own contact marketing campaign.

Bringing Marketing and Product Development Together Oct 29, 2019

Jill Soley, author and product and marketing executive, stops by to discuss her book, Beyond Product. Soley has launched and grown software products for nearly 20 years, and she's sharing all of the lessons she's learned throughout her career in this book. On this episode, she and John discuss what product-focused entrepreneurs need to know about marketing to ensure that their companies succeed.

The Self-Reliant Entrepreneur Reading: October 24 Oct 24, 2019

John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed to help entrepreneurs build a better self in order to build a better business. Today's reading is from the October 24 entry.

How to Take Your Business from Distinct to Iconic Oct 23, 2019

John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business or a nationally-known brand, there are steps any business can take to build a brand with loyal customers who become fans, refer you to others, and return again and again.

How to Build a Business Around Referrals Oct 22, 2019

John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their efforts on referrals rather than the traditional sales cycle.

The Self-Reliant Entrepreneur Reading: October 17 Oct 17, 2019

John Jantsch reads a selection from his upcoming book, The Self-Reliant Entrepreneur, due out on October 22, 2019. This selection features a quote from Ralph Waldo Emerson and reflections on how to create your business's history as part of your entrepreneurial journey.

What All Businesses Need to Know About Website Design Oct 16, 2019

John interviews Chris Martinez, co-founder and CEO of DUDEagency.io, an outsourced web development firm. Martinez knows all the ins and outs of website design, from site layout and development to how to integrate tactical and strategic elements like landing pages, funnels, and SEO. Martinez shares his expertise and gives advice that's useful to all business owners, no matter what field or industry you're in.

Building a Business Your Team and Customers Love Oct 15, 2019

John speaks with author, speaker, and business coach Steve Farber. Farber is the founder and CEO of the Extreme Leadership Institute and the author of several books, including Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do. In this episode, Farber talks about why making love a discipline and practice in your business matters and shares how to do it.

The Self-Reliant Entrepreneur Reading: October 10 Oct 10, 2019

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, structured as a daily devotional with 366 meditations to help entrepreneurs reach their full potential.

How to Focus on High-Value Work Oct 09, 2019

John interviews business coach and bestselling author David Finkel. Finkel discusses his latest book, The Freedom Formula, in which he advocates for a move away from the time and effort economy and towards the value economy.

Finding Stillness in the Modern World Oct 08, 2019

John sits down with Ryan Holiday, writer, media strategist, and leading expert on the ancient philosophy of Stoicism. Holiday talks about his latest book, Stillness is the Key, and shares how applying lessons from this ancient philosophy can help improve our modern lives.

The Self-Reliant Entrepreneur Reading: October 2 Oct 02, 2019

John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur. Today's reading is from the October 2 entry, featuring a letter from Herman Melville to Nathaniel Hawthorne.

Creating a Brand Name That Sticks Oct 01, 2019

John chats with Jeremy Miller, founder of Sticky Branding and author of Brand New Name. He is a brand strategist, and here he shares why selecting the right brand name matters, plus the step-by-step process for finding the name that fits best with your business, product, or service.

Creating Content that Ranks in Local Search Sep 26, 2019

Dan Gershenson and Ian Cantle are marketing experts and part of the Duct Tape Marketing Consultant Network. On this episode, they discuss the book that they've co-authored with three other marketing consultants, Content Marketing for Local Search. In the book, they share what business owners can do to create content that captures the attention of prospects and customers throughout their journey, while also ranking well on Google.

The Self-Reliant Entrepreneur Reading: September 25 Sep 25, 2019

John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Each page contains a reading from a Transcendentalist author and John's thoughts on the reading as it relates to leading a purposeful entrepreneurial life.

How to Discover and Nurture Your Creativity Sep 19, 2019

Photographer, director, entrepreneur, and author Chase Jarvis stops by the podcast to discuss his book, Creative Calling. He believes that everyone is inherently creative, and when we develop a practice to nurture those creative impulses, we can tap into a whole new side of ourselves.

The Self-Reliant Entrepreneur Reading: September 18 Sep 18, 2019

John reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is organized into 366 daily meditations for entrepreneurs; today's reading is from the September 18 entry.

Developing Habits to Become a Master Influencer Sep 17, 2019

John sits down with Jason Harris, CEO of creative agency Mekanism and author of The Soulful Art of Persuasion. They discuss the 11 habits Harris outlines in the book that can help anyone to become a master influencer.

The Self-Reliant Entrepreneur Reading: September 11 Sep 11, 2019

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Following the passage, he shares additional thoughts and comments on the reading.

Advice for Entrepreneurs Who Want to Sell Their Companies Sep 10, 2019

John Warrillow, founder of The Value Builder System and author of Built to Sell shares what business owners must do to create a company that is appealing to investors and has the potential to thrive without them at the helm.

How to Build a Community Around Your Business Sep 05, 2019

Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in building your business, and shares advice for starting a community around your brand.

The Self-Reliant Entrepreneur Reading: September 4 Sep 04, 2019

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. He shares a passage from the book, then provides his commentary on the reading.

How to Choose Your Life's Purpose Sep 03, 2019

Keynote speaker, musician, and author Brant Menswar stops by to discuss how to choose your purpose. His strategy for identifying your core values helps individuals and organizations hone in on their non-negotiables and begin to engage with the world in a purpose-driven way.

Content is More Than Blog Posts - It's the Voice of Strategy Aug 28, 2019

John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.

Why Continuous Learning Matters for Today's Professionals Aug 27, 2019

John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it's so important for everyone--whether they're employees or entrepreneurs--to continue to grow and learn new skills.

Finding Your Brand's Purpose Aug 21, 2019

Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.

How to Build a Brand that Drives Growth Aug 20, 2019

Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.

How to Discover and Embrace Your Creative Side Aug 14, 2019

Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity.

Why You Need a Virtual Assistant (And How to Find One) Aug 13, 2019

Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.

Putting Social Media Myths to the Test Aug 08, 2019

Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Why Customer Service Must Come from the Heart Aug 07, 2019

Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).

How Ultralearning Helps You Master New Skills Aug 06, 2019

Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.

5 Ways to Get More SEO Bang for Your Buck Aug 01, 2019

John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.

Overcoming Objections in Sales Jul 31, 2019

Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a yes in sales discussions.

Why Reviews Matter to Your Business Jul 30, 2019

John interviews Aaron Weiche, CEO of GatherUp, a review and customer feedback platform. Weiche shares everything small business owners need to know about reviews, customer experience, and managing their online reputation.

To Niche, or Not to Niche in Your Business? Jul 24, 2019

John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a different approach.

Advice for Entrepreneurs from Someone Who's Been There Jul 23, 2019

Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he's learned along his entrepreneurial journey with others who may be starting their own businesses.

Important Changes to the Google My Business Tool Jul 17, 2019

John Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the tool that users can and should take advantage of.

Setting Priorities to Make Time for What Matters Jul 16, 2019

John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet's School of Possibilities. Here, she shares learnings and takeaways from the book.

Everything You Need to Know About Creating Strategic Content Jul 10, 2019

John sits down with Rachel Parker, CEO of Resonance Content Marketing and author of The Content Marketing Coach. They discuss best strategies and tactics involved in producing high-quality content.

Learning to Speak Like a Pro Jul 09, 2019

John speaks with Grant Baldwin: speaker, author, blogger, podcaster, and founder of The Speaker Lab. Grant shares his in-depth knowledge about all that it takes to get into speaking and how to turn it into a source of revenue (or even a full-time career).

Growing Your Business with Chat Bots Jul 03, 2019

Andrew Warner stops by the podcast to chat with John about his latest initiative, Bot Academy, and to share why he's so excited about what chat bot technology can do for your business.

How to Win Your Clients in Bulk Jul 02, 2019

John sits down with Jeanna Pool, marketing expert and creator of the coaching program Clients in BULK. They discuss the offline marketing approaches that can help you win new business in droves.

The Three Step System for Keeping Clients for Three Years or Longer Jun 26, 2019

John shares his three step system for establishing a consistent flow of leads, developing a repeatable process for serving your clients, and engaging trusted partners - all to keep clients coming back year after year.

How to Make Your Brand Unskippable Jun 25, 2019

John speaks with Jim Kukral, marketing expert and the author of Your Journey to Becoming Unskippable. They discuss what it means to be unskippable, how it can help you win customers for life, and what you must do to become unskippable.

Taking Relationship Marketing to the Next Level Jun 19, 2019

John sits down with Zvi Band, co-founder and CEO of the CRM platform Contactually and author of Success Is in Your Sphere. Band shares all he's learned about relationship building and networking.

The Ins and Outs of Marketing Automation Jun 18, 2019

John chats with Jason Vandeboom, founder and CEO of ActiveCampaign, about how CRM, relationship building, email marketing, and marketing automation have changed for the better.

How to Create a Successful Business Event Jun 12, 2019

Rich Brooks, founder and creator of The Agents of Change digital marketing conference, stops by the podcast to talk about the elements that go into building a business event that establishes you as an industry leader.

Flex Your Curiosity Muscle to Grow Your Business Jun 11, 2019

John sits down with Diana Kander, keynote speaker, innovation coach, and co-author of The Curiosity Muscle. They discuss the four questions any leader should ask to get curious about their business and improve their bottom line.

Finding Hope and Happiness in a Pessimistic World Jun 05, 2019

John interviews best-selling author Mark Manson about his latest book, Everything is F*cked: A Book About Hope. They discuss how to cultivate happiness and optimism in today's world.

Creating Exponential Growth Through Hard Work, Not Magic Jun 04, 2019

John speaks with Brad Sugars, founder of ActionCOACH and co-author of Pulling Profits Out of a Hat. Sugars shares how a focus on five fundamental disciplines of business can empower any leader to grow their company exponentially.

How to Reframe Hustle May 29, 2019

John chats with marketing expert and entrepreneur Neil Patel. They discuss Patel's book, Hustle. He talks about the process of discovering your true passion and the hard work that goes into finding and pursuing it.

Tips for Giving Your Content CPR May 28, 2019

John speaks with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. A copywriting expert, Laura shares her secrets to writing killer copy.

Why The Only Move That Matters Is Your Next One May 23, 2019

John speaks with business strategist and author Jenny Blake. She is the author of the book Pivot, and speaks about how to handle plateaus in life. She shares how you decide what your next move is and how to make the pivots to get yourself there.

Creating a Winning SEO Strategy May 22, 2019

John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local businesses, and debunks some common SEO myths.

The Secrets to Impactful Speaking May 21, 2019

John sits down with Allison Shapira, founder and CEO of Global Public Speaking. They discuss her book, Speak With Impact, and she shares insights into how to give a powerful, compelling presentation.

Creating Customers Who Are Loyal for Life May 16, 2019

John chats with Sandy Rogers, co-author of Leading Loyalty, about the actionable steps businesses can take to create deeply loyal customers.

Getting Salespeople and Prospects on the Same Side May 15, 2019

John sits down with Ian Altman, B2B strategic consultant and author of Same Side Selling. They discuss why a major shift in the standard sales mentality is needed to better serve prospects and customers, and how to make that change within your business.

How to Become a Digital Minimalist May 14, 2019

John visits with Cal Newport, computer scientist and author of Digital Minimalism. They discuss our collective tech obsession, and what we can do to find a healthier balance between our phone usage and high-quality leisure activities.

Why All Business Owners Should Become Authors May 08, 2019

John sits down with Dan Janal, author of Write Your Book in a Flash, to discuss the benefits to any business owner of writing a book and the process for doing it.

How to Give a Great Business Presentation May 07, 2019

John speaks with Michael Port, founder and CEO of Heroic Public Speaking, about the keys to giving an effective speech that builds trust and generates leads for your business.

Everything You Need to Know About Podcasting May 01, 2019

John sits down with John Lee Dumas, host of the popular podcast EOFire, to talk about how he got his start in podcasting and how business owners can create their own show.

How Reducing Friction Increases Revenue Apr 30, 2019

John sits down with Roger Dooley to discuss his new book, Friction. They discuss the concepts of friction and organizational drag in business, and how to find and address issues of friction, even in an organization that's resistant to change.

How to Turn Your Product Idea Into a Business Apr 24, 2019

John speaks with Jules Pieri, founder and CEO of the Grommet, about how makers differ from other entrepreneurs and what they must do to create a business around their product idea.

Making Sales Prospecting Fun and Easy Apr 23, 2019

John visits with Tom Martin, author, speaker, and founder of the digital strategy agency Converse Media. Martin understands how difficult sales prospecting can be, and today he shares his secrets for making the process less intimidating.

How to Roll Out the Red Carpet for Your Customers Apr 17, 2019

John speaks with Donna Cutting, CSP, founder and CEO of Red Carpet Learning Systems about how to give your customers the star treatment.

How to Make Storytelling Work for Your Brand Apr 16, 2019

John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.

How Giving Back Can Create Business Success Apr 10, 2019

John chats with Sam Ashdown, a successful entrepreneur with three real estate businesses, about how she founded her companies and her commitment to teaching other local business owners important marketing strategy and skills.

Tapping Into Existing Connections to Network Smarter Apr 09, 2019

John chats with David Burkus, author of Friend of a Friend, about how and why to engage with your existing, meaningful contacts when networking, rather than trying to cultivate a whole new network.

What it Means to be a Self-Reliant Entrepreneur Apr 03, 2019

John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project.

Why Great Leaders Give Less Advice and Listen More Apr 02, 2019

John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish the kind of relationship that will get the best work out of their team.

Why Your Marketing Must Be Led By Strategy First Mar 27, 2019

John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done.

Erasing Limits to Find Your Purpose Mar 26, 2019

John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose.

Model for Marketing Maturity, Stage Three: Ignite Mar 20, 2019

John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three channels to your marketing model.

Model for Marketing Maturity, Stage Two: Grow Mar 19, 2019

John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and incorporate other layers to your strategy.

Model for Marketing Maturity, Stage One: Build Mar 13, 2019

John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature.

How Small Businesses Can Compete in the Online Marketplace Mar 12, 2019

John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online.

Getting Smart About the Business of Education Mar 06, 2019

John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach. They discuss the changing landscape of online education and what it means for those who want to acquire or share knowledge.

Marrying Content with the Customer Journey Mar 05, 2019

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

Questioning Best Practices to Do Great Work Feb 27, 2019

John chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solutions to your business problems.

How Businesses Can Survive the Latest Marketing Rebellion Feb 26, 2019

John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment.

The Benefits of Including Video on Your Website Feb 20, 2019

John talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.

What Local Businesses Need to Know About the State of Local SEO Feb 19, 2019

John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.

Why Your Site Must Switch to HTTPS (And How to Do It) Feb 13, 2019

John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.

What Sport Can Teach Us About Business Feb 12, 2019

John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about managing their team and company.

10 Things to Consider About Your Website in 2019 Feb 06, 2019

John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.

How to Prepare for a Brand Crisis Feb 05, 2019

John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your business.

Setting the Stage for a Moment of Awakening Jan 30, 2019

John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.

Creating a Community for Entrepreneurs Jan 29, 2019

John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.

The Benefits of Giving Intentional Attention Jan 21, 2019

John speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in how we give our attention can improve our professional and personal lives.

How Installing a Marketing System Serves Consultants and Their Clients Jan 21, 2019

John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.

Getting the Most Out of Your Content Jan 13, 2019

John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.

The Three Elements of an Effective Total Online Presence Jan 13, 2019

John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.

Growing Your Business While Growing as an Entrepreneur Jan 09, 2019

John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.

How To Reliably Generate Big Ideas for Your Business Jan 07, 2019

This week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea for your business.

The Secrets to Leading Creative People Dec 31, 2018

John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.

The Top Four Marketing Trends for 2019 Dec 18, 2018

This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.

Finding Success and Happiness as a Company of One Dec 10, 2018

John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.

Managing an Expanding Business, With Your Mission Guiding the Way Dec 04, 2018

John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way the U.S. approaches preventative healthcare. He talks about how he's navigating his business through this shift.

Becoming a Great Leader, No Matter What Field You're In Nov 26, 2018

John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.

Using Technology to Build Connections in the Real World Nov 20, 2018

Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the downsides to remote work and how to overcome them and build community.

How Human Connection Elevates Marketing Nov 12, 2018

This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers' needs.

Communicating with Empathy in the Digital World Oct 30, 2018

Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me?, on what we can do to foster more meaningful, thoughtful connections in a digital world.

Building Accountable Leadership to Transform Your Business Oct 23, 2018

John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect that can have on your business's success.

Focus on Existing Assets to Generate Better Marketing Results Oct 16, 2018

John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.

Google Ads Changes Affecting Small Businesses Oct 07, 2018

John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.

Increase Your Focus and Combat Distractions Oct 07, 2018

Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.

Why Sales and Marketing Need Each Other Oct 03, 2018

John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.

The Seven Steps to Building a Marketing System Sep 25, 2018

Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.

How to Get the World Talking About Your Brand Sep 24, 2018

On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

Letting Go of Perfection in Order to Achieve Your Goals Sep 18, 2018

Petra Kolber shares her views on perfection.

The Secrets to Scaling Your Business Sep 06, 2018

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandy McEwen Podcast Transcript

My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years.

Mod Girl Marketing has been recognized as a Top 8 SEO Expert by Search Engine Journal and as a content marketing influencer by BuzzSumo.

McEwen has been featured in a number of publications, including the Huffington Post, Inc., and Search Engine Journal.

Questions I ask Mandy McEwen:

How do you define scaling?
What holds people back from scaling in the traditional sense?
How do business owners identify what tasks to outsource first?

What you’ll learn if you give a listen:

Why getting clear about your own needs, wants, and goals for your business is an essential first step to scaling successfully
How sharing your company’s vision can help you find the best employees, either freelance or full-time
Why having a set process and system for hiring and on-boarding is critical

Key takeaways from the episode and more about Mandy McEwen:

Learn more about Mod Girl Marketing
Join the Mod Agency Insiders Facebook group
Follow on Twitter
Connect on LinkedIn
Follow on Instagram

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Create a Morning Routine That Breeds Success Aug 30, 2018

How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Benjamin Spall Podcast Transcript

This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name.

For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300 successful leaders in arenas as diverse as business, sports, the arts, and government. On today’s episode, we talk about what we can learn from the morning routines of successful people when creating our own set of rituals to start the day.

Spall has contributed to various other publications, including Entrepreneur, Business Insider, and the Huffington Post.

Questions I ask Benjamin Spall:

What are some of the known benefits of having a morning routine?
How do you create a shutdown ritual?
Did you discover any patterns, or things that everybody does, in the morning?

What you’ll learn if you give a listen:

How sticking to your morning routine can make you more productive all day long
Why you can’t forget about your evening routine to set you up for success the next day
How to use “habit stacking” to make your routine easier to follow

Key takeaways from the episode and more about Benjamin Spall:

Learn more about Benjamin Spall
Read routines on the website
Order My Morning Routine
Follow on Twitter
Follow on Instagram

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Edge Out Your Competition by Being Uncopyable Aug 23, 2018

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steve A. Miller Podcast Transcript

This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast.

Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola.

He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week.

Questions I ask Steve A. Miller:

What is the uncopyable mindset?
How do you innovate to create a better experience for your customers?
How can owning a word help you define your brand?

What you’ll learn if you give a listen:

How to make your customers stop caring about price
The difference between loyalty and attachment
Why competition doesn’t breed innovation, it breeds conformity

Key takeaways from the episode and more about Steve A. Miller:

Learn more about Steve A. Miller
Order Uncopyable
Get Steve’s white paper for Duct Tape Marketing Podcast listeners
Follow on Twitter
Connect on LinkedIn

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Using Convenience to Disrupt the Competition Aug 16, 2018

Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shep Hyken Podcast Transcript

This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty.

Hyken’s previous books have been New York Times and Washington Post bestsellers. He is also a prolific speaker, having been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Hyken works with companies to revolutionize their approach to customer service and to help them build loyalty and longstanding relationships with their clients. In this episode, Hyken details the ways in which becoming the company that is most convenient to do business with can help you stand out from the competition and create lifelong customers.

Questions I ask Shep Hyken:

Why convenience as a revolution? Hasn’t convenience always been a good idea?
How can a small business owner apply the friction reduction principles used by a giant company, like Amazon, to strengthen their company?
Where can small business owners begin to look for places to unearth the potential for innovation?

What you’ll learn if you give a listen:

Why you’re now expected to compete with the best customer service a client’s ever received from anyone, rather than just your direct competitors
How to use what your competitors are doing as a benchmark, not a goal
Why looking outside your industry can help you find inspiration for innovation

Key takeaways from the episode and more about Shep Hyken:

Learn more about Shep Hyken
Pre-order The Convenience Revolution
Follow on Facebook
Follow on Twitter
Connect on LinkedIn
Subscribe on YouTube

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Fighting Unconscious Bias in Your Organization Aug 09, 2018

Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dolly Chugh Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias.

Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclusion and bias, and has contributed to more than 20 academic and managerial publications including the Harvard Business Review, Psychological Science, Social Justice Research, and The American Economic Review. Her research has also been featured on numerous media outlets including National Public Radio, The Washington Post, The New York Times, and The Economist.

In this episode, we unpack the ways in which unconscious bias may get in the way of good people living their lives and running their businesses as fairly and equitably as they’d like.

Questions I ask Dolly Chugh:

What do you mean when you say “being the person you mean to be”?
How can I, as the leader of a company, make fighting bias and promoting diversity a priority?
How much does a lack of exposure to diversity contribute to unconscious bias?

What you’ll learn if you give a listen:

How you can be a vulnerable leader and be willing to admit that you’re learning and working to correct your own unconscious bias
How running better meetings can help you combat bias within your organization
How you can be an activist, with a little “a,” in your everyday life

Key takeaways from the episode and more about Dolly Chugh:

Learn more about Dolly Chugh
Pre-order The Person You Mean to Be
Follow on Facebook
Follow on Twitter
Connect on LinkedIn

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Transform Your Company Into an Inbound Organization Aug 02, 2018

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Todd Hockenberry Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today.

Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes.

Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre.

Questions I ask Todd Hockenberry:

What’s new that you are bringing to the subject of inbound?
What is the “inbound organization”?
How do you encourage your employees across all departments to embrace the inbound culture shift?

What you’ll learn if you give a listen:

How the idea of “inbound” goes far beyond the reaches of marketing
Why you need to stay focused on the customer throughout their entire interaction with your company
How to shift your perspective from business owner to prospective client

Key takeaways from the episode and more about Todd Hockenberry:

Learn more about Top Line Results.
Listen to the Inbound2Grow podcast.
Read Inbound Organization.
Follow on Twitter.
Connect on LinkedIn.
Follow Top Line Results on YouTube.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Honest Startup Advice From Somebody Who’s Been Through It Jul 26, 2018

Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rand Fishkin Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta.

Questions I ask Rand Fishkin:

Where does SEO sit today?
Why include the painfully honest advice in your book?
What is some common advice you give people?

What you’ll learn if you give a listen:

Why you need to discover your unique value
How Fishkin’s business point of view has changed over the years
What’s coming next in the marketing world

Key takeaways from the episode and more about Rand Fishkin:

Read Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Learn more about SparkToro.
Learn more about Moz.
Follow on Facebook.
Follow on Twitter.
Connect on LinkedIn.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Feel Less Busy and Get More Done Jul 19, 2018

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Vanderkam Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done.

Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours.

Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is also the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds.

Questions I ask Laura Vanderkam:

What are some of the biggest time-drain patterns?
Is there a place for procrastination?
How much does multitasking cost us?

What you’ll learn if you give a listen:

Why there is so much stress around getting a lot done
Why people are more productive during some times of the day compared to others
Whether or not you should track your time

Key takeaways from the episode and more about Laura Vanderkam:

Learn more about Laura Vanderkam.
Listen to the Best of Both Worlds podcast.
Read Off the Clock.
Follow on Facebook.
Follow on Twitter.
Connect on LinkedIn.
Follow on Instagram.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How Chat Bots Can Help You Grow Your Business Jul 12, 2018

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andrew Warner Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today.

Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture.

After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs, and with that, Mixergy was born. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. Recently, Warner has been an angel investor in two of the early chat messaging platform companies (ManyChat & Assist) which eventually led him to build Bot Academy.

Questions I ask Andrew Warner:

Why should people be paying attention to chat bots?
What are some business use cases for chat bots?
How will chat bots evolve?

What you’ll learn if you give a listen:

Why people should pay attention to chat bots
How chat bots can help your customer service
How email and chat bots can work hand-in-hand

Key takeaways from the episode and more about Kyle Gray:

To see the chat bot intro, visit botacademy.com/ducttapemarketing.
Learn more about Bot Academy.
Learn more about Mixergy.
Follow on Twitter.
Connect on LinkedIn.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Local SEO for Lead Generation Jul 05, 2018

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Justin Sturges Podcast Transcript

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in.

It is very difficult to rank for your most desired keyword phrases without great content.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank.

Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally.

Questions I ask Justin:

What are common SEO mistakes that businesses often make?
What role do reviews play in your ranking factor?
What are some good resources for local SEO?

What you’ll learn if you give a listen:

The driving factors in organic placement
Key aggregators often missed in citations
How using the right extensions can increase your click-throughs

Key takeaways from the episode and more about Justin Sturges:

To learn more about Justin Sturges, visit his website here.
Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation.
Connect on LinkedIn.

Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

A Guide to Content Strategy and Brand Storytelling Jun 27, 2018

A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]

Voice Search: What Small Business Owner’s and Marketers Need to Know Jun 22, 2018

Voice Search: What Small Business Owner’s and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it […]

How to Develop the Right Idea at the Right Time Jun 14, 2018

How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […]

How to Use Social Media for Your Marketing Efforts in 2018 Jun 06, 2018

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]

How to Monetize Your Expertise and Thrive May 31, 2018

How to Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]

How GDPR Highlights How We Should Be Marketing May 25, 2018

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of […]

How to Get What You Want In Life May 17, 2018

How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]

Tips on How to Stay Top of Mind May 10, 2018

Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Hall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world […]

Cutting Through the Noise and Clutter in Marketing Today May 03, 2018

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

John Jantsch Interviews Dan Shure May 03, 2018

How to Help Your Local Business Get Found Online Apr 25, 2018

How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]

How to Get More Time Back In Your Work Week Apr 19, 2018

How to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandi Ellefson Podcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will […]

The Value of Discoverable, Shareable, and Useful Content Apr 12, 2018

The Value of Discoverable, Shareable, and Useful Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]

How to Attract Customers and Keep Them Forever Apr 04, 2018

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joey Coleman Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential to travel through as part […]

Does Everybody Need to Write a Book to Be Successful? Mar 28, 2018

Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tucker Max Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books and how they impact your […]

A Story On How to Create Influence Mar 22, 2018

A Story On How to Create Influence written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bob Burg Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books. He and I discuss the newest book in the series, The Go-Giver […]

How to Build a Small Business Brand Through Design Mar 14, 2018

How to Build a Small Business Brand Through Design written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brad Bouse Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams. He and I discuss the role design plays in brand development and how to master it. For […]

Tips for Starting a Successful Business Mar 01, 2018

Tips for Starting a Successful Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Colleen DeBaise Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert Advice to Take Your Startup […]

How to Tap Into the Subscription Economy Feb 28, 2018

How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Anne Janzer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers […]

How to Build Your Team, Plan Your Exit and Create Your Legacy Feb 22, 2018

How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scot Hunsaker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent, Scot Hunsaker. Ardent’s mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners. He and I discuss […]

Stop Networking and Start Focusing on Relationships That Matter Feb 15, 2018

Stop Networking and Start Focusing on Relationships That Matter written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott Gerber Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop Networking and Start Building Business […]

Facebook Advertising and Engagement for Small Businesses Feb 08, 2018

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been going on for a couple of years, and I think that this whole political storm […]

How to Successfully Run a Business as a WordPress Consultant Feb 07, 2018

How to Successfully Run a Business as a WordPress Consultant written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Troy Dean Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Troy Dean. He is an online speaker, coach, consultant, podcaster, and founder of WP Elevation. He and I discuss the consulting world of WordPress and why WordPress just keeps getting better and better. Dean specializes in […]

How a Virtual Assistant Can Save Your Sanity and Grow Your Business Feb 02, 2018

How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jess Ostroff Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and I discuss her new book, […]

Content Marketing is About Customers, Not Keywords Feb 01, 2018

Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing

If you liked this post, check out our Guide to Content Marketing for Small Business. Marketing Podcast with John Jantsch About Content Marketing for Small Business I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “Boy, there is a topic that hasn’t been covered recently,” said nobody […]

John Jantsch Interviews Michael E. Gerber Jan 25, 2018

The Evolution of Networking and How It Can Benefit Your Business Today Jan 24, 2018

The Evolution of Networking and How It Can Benefit Your Business Today written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Corcoran Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. He and I discuss networking […]

Getting Started with Defining Your Ideal Client Jan 18, 2018

Getting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing

If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, […]

How to Be Successful By Honing What Makes You Powerful and Authentic Jan 17, 2018

How to Be Successful By Honing What Makes You Powerful and Authentic written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success […]

Why It Is Essential to Put Strategy Before Tactics Jan 11, 2018

Why It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing

If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When […]

How to Apply the Principles of Aikido to Entrepreneurship Jan 10, 2018

How to Apply the Principles of Aikido to Entrepreneurship written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. […]

Tips for Attracting Local Clients Jan 04, 2018

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]

Why Local SEO is an Important Lead Generation Channel Jan 03, 2018

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important […]

Why Link Building is the New Networking Dec 28, 2017

Why Link Building is the New Networking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search […]

A Systematic Approach to Creating Meaningful Goals Dec 27, 2017

A Systematic Approach to Creating Meaningful Goals written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Colin Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his effective approach to goal setting. Gray creates and produces his own podcasts, helps others to […]

How to Use Google AdWords for Local Businesses Dec 21, 2017

How to Use Google AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is the best approach for small local businesses, […]

How to Market a Product Idea That Nobody Has Heard Of Dec 20, 2017

How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Lupton Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own. […]

How to Prepare to Sell Your Business Dec 14, 2017

How to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Matt Watson Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which […]

Why You Must Increase Your Negative Reviews Dec 13, 2017

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]

Building a Business Around An Unmet Need Dec 07, 2017

Building a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]

Claiming and Optimizing Your Google My Business Profile Dec 06, 2017

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to […]

How to Use Social Media in 2018 Nov 30, 2017

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]

How National Companies Can Get Friendly in Local Markets Nov 29, 2017

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

How to Understand and Solve Your Customers’ Problems Nov 22, 2017

How to Understand and Solve Your Customers’ Problems written by John Jantsch read more at Duct Tape Marketing

If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners […]

Why Nobody is Finding Your Content Nov 21, 2017

Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]

Want to Be Like Amazon? Nov 16, 2017

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]

Getting What You Want in Life Nov 15, 2017

Getting What You Want in Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]

Get Rich Today by Teaching Nov 09, 2017

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny Podcast Transcript Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been […]

An Introvert’s Guide to Putting Yourself Out There Nov 08, 2017

An Introvert’s Guide to Putting Yourself Out There written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Morra Aarons-Mele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Morra Aarons-Mele, founder of Women Online and the mission list. She is also the author of Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home), and host of a podcast of […]

Invisible Influences that Surround Us Nov 02, 2017

Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]

How to Turn Marketing Costs Into Profit Nov 01, 2017

How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, […]

Unlocking the Power of 80/20 Oct 26, 2017

Unlocking the Power of 80/20 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design(BenBella) and Industrial Ethernet (ISA). He and I discuss the […]

Creating Memorable Moments for Your Customers Oct 25, 2017

Creating Memorable Moments for Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses […]

The Evolving Significance of SEO in Marketing Today Oct 19, 2017

The Evolving Significance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan Shure Podcast Transcript I’ve said it a number times over the last few years – SEO is […]

Be a Better Marketer by Finding Out What People Actually Want Oct 18, 2017

Be a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Ryan Levesque Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […]

Traditional PR is Still a Fabulous Way to Stand Out Oct 12, 2017

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Christina Nicholson Podcast Transcript Back in the day, you know ten years ago, I built some form of […]

Webinar Best Practices Throughout the Customer Journey Oct 11, 2017

Webinar Best Practices Throughout the Customer Journey written by John Jantsch read more at Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Omar Zenhom Podcast Transcript I’ve been doing webinars for about a decade now and […]

Increase Profits Through Specialization Oct 05, 2017

Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Philip Morgan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert […]

Monetize Your Expertise and Thrive Oct 04, 2017

Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]

Winning Your Dream Clients Sep 28, 2017

Winning Your Dream Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jake Jorgovan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients. Prior to starting Outbound Creative, Jorgovan ran business development […]

How to Cut Through the Noise and Clutter in Marketing Today Sep 27, 2017

How to Cut Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

Enhance Your Life With a Side Hustle Sep 21, 2017

Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Guillebeau. He is an author, blogger, and speaker and is known for books such as The Art of Non-Conformity and The $100 Startup. He is also the founder of the annual World Domination Summit. He and I discuss […]

Tackling the Sales Aspect of Being an Entrepreneur Sep 20, 2017

Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jim Brown Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from […]

Insights on Engagement Sep 14, 2017

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

Secrets to Finishing What You Start Sep 13, 2017

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of […]

The Hidden Personality Types That Drive Everything We Do Sep 07, 2017

The Hidden Personality Types That Drive Everything We Do written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gretchen Rubin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I […]

Sonic Branding and the New Rules of Marketing and PR Sep 06, 2017

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Meerman Scott Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated […]

Be More Productive By Working Simply Aug 30, 2017

Be More Productive By Working Simply written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks […]

How to Get the Right Mindset for Prospecting and Sales Aug 24, 2017

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marylou Tyler Podcast Transcript Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective. In fact, great outbound marketing can draw even greater interest […]

The Myth of the Starving Artist Aug 23, 2017

The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Goins Podcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It’s okay to be […]

Why Leaders Eat Last with Simon Sinek Aug 17, 2017

Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Simon Sinek Podcast Transcript For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. In Start With Why […]

How to Create Ridiculously Good Content Aug 16, 2017

How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two […]

An Entrepreneur’s Journey to Success Aug 10, 2017

An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Landon Ray Podcast Transcript I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they […]

Improve Your Business by Getting the Most Out of Your Data Aug 09, 2017

Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Sauer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed. Sauer is a born problem solver who has […]

Create and Market Work That Lasts Aug 03, 2017

Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Holiday Podcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […]

Why We’re All Still Talking About Social Media Aug 02, 2017

Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rebekah Radice Podcast Transcript Social media didn’t go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the […]

Is Podcasting for You? Jul 26, 2017

Is Podcasting for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rob Greenlee Podcast Transcript Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to spread that word for many years. My guest […]

How to Free Up More Time In Your Work Week Jul 20, 2017

How to Free Up More Time In Your Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandi Ellefson Podcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder […]

The Power of Little Ideas Jul 19, 2017

The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Robertson Podcast Transcript “Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has […]

Turn Your Hunch Into the Next Big Thing Jul 13, 2017

Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bernadette Jiwa Podcast Transcript I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing. Get back in touch with your own […]

What Does the Future of Podcasting Look Like? Jul 12, 2017

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Webster Podcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time […]

The Science of Pre-Suasion Jul 06, 2017

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]

Do You Fascinate? Jul 05, 2017

Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing

Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer, according to brand innovation consultant Sally Hogshead, fascination. […]

How National Companies Can Get Friendly in Local Markets Jun 29, 2017

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

The Key to Success? Taking Care of Your Community Jun 28, 2017

The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Clark Podcast Transcript Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week’s episode of the Duct Tape […]

How to Build a Business Around An Unmet Need Jun 22, 2017

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]

Find Out Why Nobody is Finding Your Content Jun 21, 2017

Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]

Is Growth Hacking for You? Jun 15, 2017

Is Growth Hacking for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sean Ellis Podcast Transcript What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by ‘marketers is what I think. I wrote this piece about growth hacking if you want my take. For some perspective I turned to someone that I […]

Convert Your Ideas and Messages Into Memorable Narratives Jun 14, 2017

Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ron Ploof Podcast Transcript I enjoy it when someone can take a complex idea and make it simple without removing its initial power and intent. Storytelling is all the rage these days, but few are equipping people to actually use the power of stories. My guest for this week’s episode of the […]

What You Need to Know About Your Privacy Online Jun 08, 2017

What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Dochuk Podcast Transcript Online Privacy – now there’s an oxymoron. (So love it when I get to use that word.) The more we humans live our lives online the less we seem to expect basic privacy. Right now, pretty much everything you do is being tracked with your explicit permission – whether […]

John Interviews Lolly Daskal Jun 06, 2017

John Interviews Scott Ingram May 30, 2017

John Interviews John Hall May 30, 2017

John Interviews Bryan Eisenberg May 23, 2017

John Interviews Carrie Wilkerson May 23, 2017

John Interviews Elizabeth Marshall May 16, 2017

John Interviews Andy Molinsky May 16, 2017

John Interviews David Mihm May 09, 2017

John Interviews Ben Beck May 02, 2017

John Interviews Vanessa Van Edwards Apr 25, 2017

John Interviews Stephen Shapiro Apr 18, 2017

John Interviews Mike Blumenthal Apr 11, 2017

John Interviews Chris Moody Apr 04, 2017

John Interviews Christopher Voss Mar 28, 2017

John Interviews Phil Jones Mar 20, 2017

John Interviews Jill Schiefelbein Mar 14, 2017

John Interviews Mark Schaefer Mar 06, 2017

John Interviews Javier Sanchez Lamelas Feb 28, 2017

John Interviews Mike Michalowicz Feb 21, 2017

John Interviews Dave Delaney Feb 14, 2017

John Interviews Annie Cushing Feb 04, 2017

John Interviews Tamsen Webster Jan 31, 2017

John Interviews John Couture Jan 25, 2017

John Interviews Danny Iny Jan 16, 2017

John Interviews Chris Guillebeau Jan 10, 2017

John Interviews James Altucher Jan 03, 2017

John Interviews Michael E. Gerber Dec 27, 2016

John Interviews Brian Ainsley Horn Dec 19, 2016

John Interviews Jonathan Fields Dec 05, 2016

John Interviews Josh Steimle Dec 05, 2016

John Interviews Joanna Wiebe Nov 28, 2016

John Interviews David Finkel Nov 20, 2016

John Interviews Viveka von Rosen Nov 10, 2016

John Interviews Michael Stelzner Oct 31, 2016

John Interviews John Lee Dumas Oct 31, 2016

John Interviews Pam Wilson Oct 25, 2016

John Interviews Grant Baldwin Oct 18, 2016

John Interviews Wade Foster Oct 11, 2016

John Interviews Laura Belgray Oct 04, 2016

John Interviews Neil Patel Sep 26, 2016

John Interviews Robert Cialdini Sep 20, 2016

Doug Interviews John Jantsch & Phil Singleton Sep 14, 2016

John Interviews Donna Cutting Sep 06, 2016

John Interviews Rachel Parker Aug 30, 2016

John Interviews Jenny Blake Aug 22, 2016

John Interviews Cameron Herold Aug 16, 2016

John Interviews Howard Behar Aug 09, 2016

John Interviews John Arena and Bryan Zarnett Aug 01, 2016

John Interviews Jessica Rhodes Jul 25, 2016

John Interviews Susan Baier Jul 19, 2016

John Interviews Jason Keath Jul 12, 2016

John Interviews Jonah Berger Jul 01, 2016

John Jantsch Solo Podcast Jun 28, 2016

John Jantsch Interviews Ash Maurya Jun 21, 2016

John Jantsch Interviews Nicole and Kelly Jun 14, 2016

John Jantsch Interviews Justin Sturges Jun 06, 2016

John Jantsch Interviews Phil Singleton May 31, 2016

John Jantsch Interviews Joe Pulizzi May 24, 2016

John Jantsch Interviews Nick Westergaard May 17, 2016

John Jantsch Interviews Chris Guillebeau May 10, 2016

John Jantsch Interviews Carrie Wilkerson May 03, 2016

John Jantsch Interviews Jon Morrow Apr 26, 2016

John Jantsch Interviews Brian Dean Apr 19, 2016

John Jantsch Interviews Dave Kerpen Apr 12, 2016

John Jantsch interviews Peter Shankman Apr 05, 2016

John Jantsch Interviews Nancy Duarte and Patti Sanchez Mar 29, 2016

John Jantsch Interviews Tim Sanders Mar 22, 2016

John Jantsch Interviews Pat Flynn Mar 15, 2016

John Jantsch Interviews Jaime Tardy Mar 08, 2016

John Jantsch Interviews Jay Baer Mar 01, 2016

John Jantsch Interviews Hugh Culver Feb 23, 2016

John Jantsch Interviews Stu Heinecke Feb 16, 2016

John Jantsch Interviews Adele Revella Feb 09, 2016

John Jantsch Interviews Nicholas Kusmich Feb 02, 2016

John Jantsch Interviews Danny Iny Jan 26, 2016

John Jantsch Interviews Scott Oldford Jan 19, 2016

John Jantsch Interviews Michael Zipursky Jan 12, 2016

John Jantsch Interviews Frank Pegram and Kevin Jordan Jan 06, 2016

John Jantsch Interviews Dov Gordon Dec 29, 2015

John Jantsch Interviews Adrienne Richardson Dec 22, 2015

John Jantsch Discusses Link Building Dec 15, 2015

John Jantsch Interviews Bedros Keuilian Dec 08, 2015

John Jantsch Interviews Amanda Holmes Nov 30, 2015

John Jantsch Interviews John Pollack Nov 24, 2015

John Jantsch Interviews Neil Patel Nov 17, 2015

John Jantsch Interviews Seth Godin Nov 10, 2015

John Janstsch Interviews Gabriel Weinberg Nov 03, 2015

John Jantsch Interviews Joe Pulizzi Oct 27, 2015

John Jantsch Interviews Lewis Howes Oct 20, 2015

John Jantsch Interviews Demian Farnworth Oct 13, 2015

John Jantsch Interviews Michael Port Oct 06, 2015

John Jantsch Interviews Matthew Dixon Sep 29, 2015

John Jantsch Interviews Lindsay McGregor Sep 22, 2015

John Jantsch Interviews Rick Perrault and Oli Gardner Sep 16, 2015

John Jantsch Interviews Jason Fried Sep 08, 2015

John Jantsch Interviews Brian Dean Sep 01, 2015

John Jantsch Interviews Mike Montague Aug 25, 2015

John Jantsch Interviews Sam Horn Aug 18, 2015

John Jantsch Interviews Tony Crabbe Aug 11, 2015

John Jantsch Interviews Sean Jackson Aug 04, 2015

John Jantsch Interviews Mark Winters Jul 28, 2015

John Jantsch Interviews Mitch Russo Jul 14, 2015

John Jantsch Interviews Kate Kendall Jul 07, 2015

John Jantsch Interviews Mike Blumenthal Jun 30, 2015

John Jantsch Interviews Mark Z. Fortune and Kevin Jordan Jun 23, 2015

John Jantsch Interviews Ian Altman Jun 11, 2015

John Jantsch Interviews Brian Clark Jun 09, 2015

John Jantsch Interviews Bernadette Jiwa Jun 02, 2015

John Jantsch Interviews David Mihm May 26, 2015

John Jantsch Interviews Gretchen Rubin May 18, 2015

John Jantsch Interviews Marcus Sheridan May 05, 2015

John Jantsch Interviews John Warrilow Apr 28, 2015

John Jantsch Interviews Rohit Bhargava Apr 20, 2015

John Jantsch interviews Capt. Sully Sullenberger Apr 14, 2015

John Jantsch Interviews Dorie Clark Apr 06, 2015

John Jantsch Interviews Mark W. Schaefer Mar 31, 2015

John Jantsch Interviews Ben Parr Mar 24, 2015

John Jantsch Interviews Guy Kawasaki Mar 17, 2015

John Jantsch interviews David Long Mar 10, 2015

John Jantsch Interviews Ted Wright Mar 03, 2015

John Jantsch Interviews Mark Roberge Feb 23, 2015

John Jantsch interviews Erica Dhawan Feb 17, 2015

John Jantsch Interviews Neil Patel Feb 10, 2015

John Jantsch interviews Michael Hyatt Jan 06, 2015

John Jantsch interviews Mikkel Svane Dec 10, 2014

John Jantsch interviews Ron Baker Dec 03, 2014

John Jantsch interviews Carson Tate Nov 26, 2014

John Jantsch interview Judy Carter Nov 19, 2014

John Jantsch interviews Bryan Eisenberg Nov 12, 2014

John Jantsch interviews Paul Roetzer Oct 22, 2014

Renewable Referrals Sep 21, 2014

John Jantsch interviews Ann Handley Sep 09, 2014

John Jantsch interviews David Meerman Scott Sep 02, 2014

John Jantsch interviews Jordan Harbinger Aug 27, 2014

John Jantsch interviews Tom Martin Aug 20, 2014

John Jantsch interviews Mike Michalowicz Aug 13, 2014

John Jantsch interviews Sally Hogshead Jul 27, 2014

John Jantsch interviews Simon Sinek Jun 25, 2014

John Jantsch interviews Ryan Holiday Jun 11, 2014

John Jantsch interviews Bill Hibbler Jun 04, 2014

John Jantsch interview Nick Morgan May 28, 2014

John Jantsch Duct Tape Selling May 14, 2014

John Jantsch reads from Duct Tape Selling May 14, 2014

John Jantsch interviews Derek Coburn May 07, 2014

John Jantsch interviews John Lee Dumas Apr 27, 2014

John Jantsch interviews Chris Brogan Apr 22, 2014

John Jantsch interviews Bill Caskey Apr 09, 2014

John Jantsch interviews Paul Evans Mar 26, 2014

John Jantsch interviews Phil Simon Mar 19, 2014

John Jantsch interviews Carmine Gallo Mar 05, 2014

John Jantsch interview Pat Flynn Feb 26, 2014

John Jantsch interviews Christina Daves Feb 18, 2014

John Jantsch interviews Mike Stezlner Feb 12, 2014

John Jantsch interviews Cal Newport Feb 05, 2014

John Jantsch interviews Kim McDonald Jan 29, 2014

John Jantsch talks about podcasting Dec 26, 2013

John Jantsch interviews Jason Fried Dec 17, 2013

John Jantsch interviews Jeff Rorhs Dec 04, 2013

John Jantsch interviews Tom Rath Nov 26, 2013

John Jantsch interviews Tony Stubblebine Nov 20, 2013

John Jantsch interviews Alexis Ohanian Nov 12, 2013

John Jantsch interviews Jeff Korhan Oct 29, 2013

John Jantsch Interview Scott Stratten Oct 15, 2013

John Jantsch interviews Dan Zarrella Sep 30, 2013

John Jantsch interviews Ken Blanchard Aug 28, 2013

John Jantsch interviews Jonah Berger Aug 07, 2013

John Jantsch interviews John Gerzema Jul 17, 2013

John Jantsch interviews Sally Hogshead Jul 02, 2013

John Jantsch interviews Jay Baer Jul 02, 2013

John Jantsch interviews Tom Asacker Jun 14, 2013

John Jantsch interviews Adele Revella Jun 12, 2013

John Jantsch interviews Lee Odden May 30, 2013

John Jantsch interviews Mitch Joel May 22, 2013

John Jantsch talks about podcasting May 05, 2013

John Jantsch interviews Brian Solis May 01, 2013

John Jantsch interviews Chip Heath Apr 03, 2013

John Jantsch interviews Dan Martell Mar 29, 2013

John Jantsch interviews Jonathan Fields Mar 20, 2013

John Jantsch interviews Bernadette Jiwa Mar 13, 2013

John Jantsch interviews Matthew Dixon Mar 06, 2013

John Jantsch interviews Martha Beck Feb 27, 2013

John Jantsch interviews Randy Gage Feb 20, 2013

John Jantsch interviews John Mackey Feb 13, 2013

John Jantsch interviews Ekaterina Walter Feb 06, 2013

John Jantsch interviews Michael Port Jan 30, 2013

John Jantsch outlines monthly plan for building a Total Online Presence Jan 25, 2013

John Jantsch interviews Bill Cates Jan 16, 2013

John Jantsch Interviews Bob Burg Jan 09, 2013

John Jantsch lays out an annual content plan Jan 03, 2013

John Jantsch talks Fiscal Cliff on WSJ Radio Jan 01, 2013

John Jantsch interviews Seth Godin Dec 26, 2012

Does Every Consultant Need To Write a Book Dec 19, 2012

Marketing podcast with Guy Kawasaki I asked the question contained in the title of this post in a community I moderate on Google+ (Consultant Exchange- join us if you are a coach or consultant) Somewhat predictably answers fell into two camps - those with a book said yes it was very helpful and meaningful toContinue Reading

Does Every Consultant Need To Write a Book is a post from: Small Business Marketing Blog from Duct Tape Marketing

The Myth of a Salesman Dec 12, 2012

Marketing podcast with Dan Pink My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. However, one thing he knew andContinue Reading

The Myth of a Salesman is a post from: Small Business Marketing Blog from Duct Tape Marketing

Likeable Is Not a Department Dec 04, 2012

Marketing podcast with Dave Kerpen Dave Kerpen had the foresight a few years ago to lock up the term Likeable. It's the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it's been applied to his latest work, Likeable Business. But as Kerpen quickly points out, beingContinue Reading

Likeable Is Not a Department is a post from: Small Business Marketing Blog from Duct Tape Marketing

Power Seduction War and Mastery Nov 14, 2012

Marketing podcast with Robert Greene It's funny how pretty much everything is instructional in one way of another. When Robert Greene published the now cult classic The 48 Laws of Power people were a bit polarized. According to LA Times the book, "turned Greene into a cult hero with the hip-hop set, Hollywood elite andContinue Reading

Power Seduction War and Mastery is a post from: Small Business Marketing Blog from Duct Tape Marketing

Robert Greene Nov 06, 2012

John Jantsch of Duct Tape Marketing interviews Robert Greene author of The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law, and his most recent book Mastery.

Reexamining Why You’re In Business Oct 31, 2012

Marketing podcast with Harley Manning (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I think most of us would agree that the reason our businesses exist is to exchange value with a customer for payment. Now, that's not theContinue Reading

Reexamining Why You're In Business is a post from: Small Business Marketing Blog from Duct Tape Marketing

Jason Falls & DJ Waldow Oct 04, 2012

John Jantsch of Duct Tape Marketing interviews Jason Falls & DJ Waldow.

How to Grow Giant Prize Winning Pumpkins Sep 13, 2012

Marketing podcast with Mike Michalowicz (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Okay, I'll admit the title of this post is a bit odd for a marketing blog, but it relates specifically to the title of a bookContinue Reading

How to Grow Giant Prize Winning Pumpkins is a post from: Small Business Marketing Blog from Duct Tape Marketing

JJ Ramberg Aug 27, 2012

John Jantsch of Duct Tape Marketing interviews JJ Ramberg.

John Jantsch interviews Phil Auerswald Aug 14, 2012

Duct Tape Marketing's John Jantsch interviews Phil Auerswald, an associate professor at the School of Public Policy and a senior fellow at the Kauffman Foundation.

John Jantsch interviews Ryan Holiday Jul 25, 2012

Doc Searls Jun 18, 2012

John Jantsch of Duct Tape Marketing interviews Doc Searls, co-author of Cluetrain Manifesto.

John Jantsch interviews Chris Guillebeau Jun 13, 2012

Michael Hyatt May 22, 2012

Duct Tape Marketing's John Jantsch interviews Michael Hyatt, author of Platform.

John Jantsch interviews Lee Odden Apr 24, 2012

Austin Kleon Apr 23, 2012

John Jantsch of Duct Tape Marketing interviews Austin Kleon, author of Steal Like an Artist and Newspaper Blackout.

Bernie Farrari Apr 23, 2012

John Jantsch of Duct Tape Marketing interviews Bernie Farrari, author of Power Listening, Mastering the Most Critical Business Skill of All.

Martha Beck Apr 23, 2012

John Jantsch of Duct Tape Marketing interviews Martha Beck, author of Finding Your Way in a Wild New World.

Guy Kawasaki Apr 10, 2012

John Jantsch of Duct Tape Marketing interviews Guy Kawasaki author of What the Plus.

Rhonda Abrams Mar 20, 2012

John Jantsch of Duct Tape Marketing interviews Rhonda Abrams, entrepuernuer, author, and nationally syndicated columnus.

Charles Duhigg Mar 20, 2012

John Jantsch of Duct Tape Marketing interviews Charles Duhigg, staff writer for the New York Times and author of The Power of Habit.

Lindsey Pollak Feb 28, 2012

John Jantsch's Duct Tape Marketing interviews Lindsey Pollak, bestselling author, consultant and internationally recognized expert on next generation career trends.

Ramon Ray Feb 28, 2012

John Jantsch's Duct Tape Marketing interviews Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com.

Greg Crabtree Jan 31, 2012

John Jantsc of Duct Tape Marketing interviews Greg Crabtree, CPA and founder of Crabtree, Rowe and Berger.

David Mattson Jan 31, 2012

John Jantsch of Duct Tape Marketing interviews David Mattson, CEO and a partner at Sandler Systems, Inc.

Laura Fitton 2 Jan 24, 2012

John Jantsch of Duct Tape Marketing interviews Laura Fitton, Inbound Marketing Evangelist at HubSpot.

Phil Simon Dec 28, 2011

John Jantsch of Duct Tape Marketing interviews Phil Simon, author of Age of The Platform: How Amazon, Apple, Facebook, And Google Have Redefined Business.

Steve Jones Dec 28, 2011

John Jantsch of Duct Tape Marketing interviews Steve Jones, author of Brand Like a Rock Star.

Laura Fitton Dec 28, 2011

John Jantsch of Duct Tape Marketing interviews Laura Fitton, Inbound Marketing Evangelist at HubSpot.

Chris Brogan Dec 28, 2011

John Jantsch of Duct Tape Marketing interviews Chris Brogan, author of Google+ for Business.

Joel Libava Dec 28, 2011

John Jantsch of Duct Tape Marketing interviews Joel Libava, the Franchise King.

Duct Tape Marketing Podcast with Carrie Wilkerson Dec 12, 2011

John Jantsch of Duct Tape Marketing interviews Carrie Wilkerson, the Barefoot Executive and author of The Barefoot Executive: your guide to being your own boss and achieving financial success.

Jon Gordon Dec 06, 2011

Listen to John Jantsch interview Jon Gordon about his new project, The Seed, finding purpose and happiness in life and work.

Mari Smith Nov 15, 2011

John Jantsch of Duct Tape Marketing interviews Mari Smith, passionate social media leader and author of Relationship Marketing.

AaronShapiro Nov 11, 2011

John Jantsch of Duct Tape Marketing interviews Aaron Shapiro author of Users Not Customers.

DTM_AlexandraLevit Oct 25, 2011

John interviews Alexandra Levit - Former columnist for the Wallstreet Journal and author of Blindspots

DTM_HarveyMackay Oct 11, 2011

John Interviews Harvey Mackay - bestselling author

DTM_JayHeinrichs Sep 27, 2011

John interviews Jay Heinrichs - author of Thank You for Arguing and Runs Figureofspeech.com

DTM_JonathanFields Sep 23, 2011

John interviews Jonathan Fields author, entrepreneur, and speaker

DTM_DeanJackson Sep 06, 2011

Dean Jackson - Info Marketer helping real estate Agents and publishing best-sellers

DTM_DavidMScott Sep 01, 2011

John interviews David Meerman Scott - Marketing Strategist, Speaker, Seminar Leader, Author

DTM_CarmineGallo Aug 19, 2011

John interivews Carmine Gallo - Author of Presentation Secrets of Steve Jobs, columnist, and author of The Power of Foursquare.

DTM_AlPittampalli Aug 02, 2011

John interviews Al Pittampalli - founder of The Modern Meeting Company and author of Read This Before Our Next Meeting

DTM_MikeSchultz Aug 01, 2011

John interviews Mike Schulz - publisher of RainToday and Co-Author of Rainmaking Conversations

DTM_MikeStelzner Jul 25, 2011

John interviews Mike Stelzner - founder of Social Media Examiner and Author of Launch: How to Quickly Propel Your Business Beyond the Competition

DTM_ChrisGooglePlus Jul 15, 2011

John interivews Chris Brogan - Well-know consultant, speaker, and author

DTM_ContentasStrategy Jul 15, 2011

John discusses Content as a Strategy

DTM_DaveKerpen Jul 14, 2011

John inteviews Dave Kerpen - CoFounder of Likeable Media and author of Likeable Social Media

DTM_DerekSivers Jul 01, 2011

John interviews Derek Sivers - founder of CD Baby

DTM_MarketingStrategy Jun 21, 2011

In this podcast John Jantsch discusses Marketing Strategy Characteristics.

DTM_EricReis Jun 13, 2011

John interviews Eric Reis - Entrepreneur in Residence as Harvard Business School and Author of The Lean Startup.

DTM_PeterSims May 31, 2011

John interviews Peter Sims - Author, Speaker, Entrepreneur

DTM_ChuckMartin May 24, 2011

John Interviews Chuck Martin - CEO of Mobile Future Institute and Author of The Third Screen: Marketing to Your Customers in a World Gone Mobile

DTM_DougHubbard May 11, 2011

John interviews Doug Hubbard - Applied Information Economics Method and author of How to Measure Anything

DTM_StevenPressfield May 04, 2011

John interviews Author and Screenwriter Steven Pressfield

DTM_StephenDenny Apr 25, 2011

John interviews Stephen Denny - Competitive Strategy and Marketing Consultant. Author of Killing Giants

DTM_MarketingHourglass Apr 20, 2011

John Jantsch explains the Marketing Hourglass concept.

DTM_AndyKessler Apr 08, 2011

John interviews Andy Kessler - Former Hedge-fund Manager and Author of 5 books

DTM_JoshKaufman Apr 04, 2011

John interivews Josh Kaufman - Author of The Personal MBA: Master the Art of Business

DTM_ScottGinsberg Mar 22, 2011

John interviews Scott Ginsberg - Author of 12 books, speaker, award-winning blogger, and producer of nametagtv.com

DTM_HughMacLeod Mar 07, 2011

John interviews cartoonist Hugh MacLeod

DTM_SethGodin_1 Feb 24, 2011

John interviews Seth Godin - Bestselling author of 12 books, entrepreneur and agent of change.

DTM_GuyKawasaki Feb 16, 2011

John interviews Co-Founder of Alltop and Author - Guy Kawasaki

What Does Technology Want From Us? Feb 01, 2011

What Does Technology Want From Us?This content from: Duct Tape Marketing

What Does Technology Want From Us?This content from: Duct Tape Marketing Marketing podcast with Kevin Kelly (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I ran a post last week outlining the way that I use a piece of [...]

DTM_MicahSolomon Jan 27, 2011

John interviews Micah Solomon - Customer Service Expert, Business Leader, Speaker, CoAuthor of Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

Creating Customer Bliss Jan 27, 2011

Creating Customer BlissThis content from: Duct Tape Marketing

Creating Customer BlissThis content from: Duct Tape Marketing Marketing podcast with Jeanne Bliss (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) My guest for this week's episode of the Duct Tape Marketing Podcast is customer experience expert Jeanne Bliss. [...]

DTM_PeterShankman Jan 18, 2011

John interviews Peter Shankman - founder of Help a Reporter Out and CEO of the Geek Factor and author of Customer Service: New Rules for a Social Enabled World

How to Find Part Time and Intern Help and Gigs Jan 11, 2011

How to Find Part Time and Intern Help and GigsThis content from: Duct Tape Marketing

How to Find Part Time and Intern Help and GigsThis content from: Duct Tape Marketing Marketing podcast with Cari Sommer (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) The trend towards virtual work and virtual workers has grown so [...]

The 4-Hour Entrepreneurial Body Jan 04, 2011

The 4-Hour Entrepreneurial BodyThis content from: Duct Tape Marketing

The 4-Hour Entrepreneurial BodyThis content from: Duct Tape Marketing Marketing podcast with Tim Ferriss (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) This time of year the Internet, media and bookstores are filled with books, stories and advice on [...]

Has the Definition of a Job Changed Forever? Dec 29, 2010

Has the Definition of a Job Changed Forever?This content from: Duct Tape Marketing

Has the Definition of a Job Changed Forever?This content from: Duct Tape Marketing Marketing podcast with Scott Gerber (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) The current generation of students graduating from college is finding that the combination [...]

Accelerate Your Startup Dec 22, 2010

Accelerate Your StartupThis content from: Duct Tape Marketing

Accelerate Your StartupThis content from: Duct Tape Marketing Marketing podcast with Brad Feld (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) One of the best ways to get your new business up and going fast is to learn from [...]

The Content Inspiration and Creation Rules Dec 15, 2010

The Content Inspiration and Creation RulesThis content from: Duct Tape Marketing

The Content Inspiration and Creation RulesThis content from: Duct Tape Marketing Marketing podcast with Ann Handley and C.C. Chapman (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) The need to produce lots of educational content is a given these [...]

Smarter Faster Cheaper Podcast Dec 08, 2010

Smarter Faster Cheaper PodcastThis content from: Duct Tape Marketing

Smarter Faster Cheaper PodcastThis content from: Duct Tape Marketing Marketing podcast with David Siteman Garland (Click to play or right click and "Save As" to download - Subscribe now via iTunes Those three words - smarter, faster, cheaper are certainly the rallying cry for these times and a welcome dose of marketing reality for those [...]

Do Small Businesses Need to Communicate Mission Nov 24, 2010

Do Small Businesses Need to Communicate MissionThis content from: Duct Tape Marketing

Do Small Businesses Need to Communicate MissionThis content from: Duct Tape Marketing Marketing podcast with John Spence (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Many small business owner don't pay much heed to some of the routinely accepted [...]

Are You Living The Life Other People Expect You To Nov 16, 2010

Are You Living The Life Other People Expect You ToThis content from: Duct Tape Marketing

Are You Living The Life Other People Expect You ToThis content from: Duct Tape Marketing Marketing podcast with Chris Guillebeau (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing podcast is Chris Guillebeau. Chris writes, travels, and [...]

Talking Small Business With the New York Times Nov 11, 2010

Talking Small Business With the New York TimesThis content from: Duct Tape Marketing

Talking Small Business With the New York TimesThis content from: Duct Tape Marketing Marketing podcast with Loren Feldman (Click to play or right click and "Save As" to download - Subscribe now via iTunes The world of traditional publishing has changed dramatically over the years and more and more publications are looking for ways to [...]

Real Time is the Right Time Nov 02, 2010

Real Time is the Right TimeThis content from: Duct Tape Marketing

Real Time is the Right TimeThis content from: Duct Tape Marketing Marketing podcast with David Meerman Scott (Click to play or right click and "Save As" to download - Subscribe now via iTunes Real-time marketing and business management is upon us. Companies that get the notion of instantly creating and responding, almost as a business [...]

Great Presentations Start With Resonance Oct 21, 2010

Great Presentations Start With ResonanceThis content from: Duct Tape Marketing

Great Presentations Start With ResonanceThis content from: Duct Tape Marketing Marketing podcast with Nancy Duarte (Click to play or right click and "Save As" to download - Subscribe now via iTunes I've been thinking and talking a lot of late about the topic of making great presentations because I think the ability to help people [...]

Rocket Lawyer Simplifies Small Business Legal Needs Oct 13, 2010

Rocket Lawyer Simplifies Small Business Legal NeedsThis content from: Duct Tape Marketing

Rocket Lawyer Simplifies Small Business Legal NeedsThis content from: Duct Tape Marketing Marketing podcast with Charley Moore (Click to play or right click and "Save As" to download - Subscribe now via iTunes Contracts, agreements, liens, non-disclosure, incorporation, non-competes, and a host of intellectual property issue are just some of the issues that small businesses [...]

Consider eBay as a Small Business Sales Channel Oct 05, 2010

Consider eBay as a Small Business Sales ChannelThis content from: Duct Tape Marketing

Consider eBay as a Small Business Sales ChannelThis content from: Duct Tape Marketing Marketing podcast with Lin Shearer (Click to play or right click and "Save As" to download - Subscribe now via iTunes I spent a significant amount of time with eBay sellers this year as I participated in a four city event called [...]

Talking Money With inDinero Sep 29, 2010

Talking Money With inDineroThis content from: Duct Tape Marketing

Talking Money With inDineroThis content from: Duct Tape Marketing Marketing podcast with Jessica Mah (Click to play or right click and "Save As" to download - Subscribe now via iTunes For this week's episode of the Duct Tape Marketing Podcast I visited with Jessica Mah, the twenty something co-founder and chief architect of inDinero. inDinero [...]

Creating a Boutique Business Sep 01, 2010

Creating a Boutique BusinessThis content from: Duct Tape Marketing

Creating a Boutique BusinessThis content from: Duct Tape Marketing Marketing podcast with Sarah Petty (Click to play or right click and "Save As" to download - Subscribe now via iTunes The term boutique is often associated with fashion or beauty related businesses, but it's a concept that can apply to any business. Case in point [...]

How To Increase Landing Page Conversion Aug 25, 2010

How To Increase Landing Page ConversionThis content from: Duct Tape Marketing

How To Increase Landing Page ConversionThis content from: Duct Tape Marketing Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and "Save As" to download - Subscribe now via iTunes Landing pages, those web pages you create and use to entice visitors to take a single action, have [...]

DTM_EthanBloch Aug 17, 2010

Interview with Ethan Bloch Cofounder and CEO of Flowtown

Sprouter Is Growing Start-up Business Connections Aug 10, 2010

Sprouter Is Growing Start-up Business ConnectionsThis content from: Duct Tape Marketing

Sprouter Is Growing Start-up Business ConnectionsThis content from: Duct Tape Marketing Marketing podcast with Sarah Prevette (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing Podcast is Sarah Prevette, the CEO and Founder of Sprouter and professional [...]

How Evernote Is Changing the Free Model Aug 03, 2010

How Evernote Is Changing the Free ModelThis content from: Duct Tape Marketing

How Evernote Is Changing the Free ModelThis content from: Duct Tape Marketing Marketing podcast with Phil Libin (Click to play or right click and "Save As" to download - Subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I had the chance to visit with Evernote CEO Phil Libin. Evernote is [...]

Color As Branding Element Jul 13, 2010

Color As Branding ElementThis content from: Duct Tape Marketing

Color As Branding ElementThis content from: Duct Tape Marketing Marketing podcast with Kate Smith (Click to play or right click and "Save As" to download - Subscribe now via iTunes Color has built in meaning and symbolism and can be a strong element of your brand when used strategically. In this episode of the Duct [...]

Social Media Makes Email Even Stronger Jul 06, 2010

Social Media Makes Email Even StrongerThis content from: Duct Tape Marketing

Social Media Makes Email Even StrongerThis content from: Duct Tape Marketing Marketing podcast with Gail Goodman (Click to play or right click and "Save As" to download - Subscribe now via iTunes This week's guest on the Duct Tape Marketing podcast is Gail Goodman, Chairman, President, and Chief Executive Officer of leading email marketing service [...]

Talking Little Things with Tom Peters Jun 30, 2010

Talking Little Things with Tom PetersThis content from: Duct Tape Marketing

Talking Little Things with Tom PetersThis content from: Duct Tape Marketing Marketing podcast with Tom Peters (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this episode of the Duct Tape Marketing Podcast is management consultant and author of a dozens of books, including the [...]

What Does Open Leadership Look Like? Jun 22, 2010

What Does Open Leadership Look Like?This content from: Duct Tape Marketing

What Does Open Leadership Look Like?This content from: Duct Tape Marketing Marketing podcast with Charlene Li (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing Podcast is former Forrester analyst, founder of the Altimeter Group and author [...]

Power Friending Podcast Jun 15, 2010

Power Friending PodcastThis content from: Duct Tape Marketing

Power Friending PodcastThis content from: Duct Tape Marketing Marketing podcast with Amber MacArthur (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this episode of the Duct Tape Marketing Podcast is Amber Mac, online video celebrity and author of Power Friending - Demystifying Social Media [...]

Are You Delivering Happiness? Jun 07, 2010

Are You Delivering Happiness?This content from: Duct Tape Marketing

Are You Delivering Happiness?This content from: Duct Tape Marketing Marketing podcast with Tony Hsieh (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for today's episode of the Duct Tape Marketing podcast is Tony Hsieh, CEO of the billion dollar company Zappos. Tony describes Zappos as [...]

Is SEO Copywriting Just Good Copywriting? Jun 02, 2010

Is SEO Copywriting Just Good Copywriting?This content from: Duct Tape Marketing

Is SEO Copywriting Just Good Copywriting?This content from: Duct Tape Marketing Marketing podcast with Brian Clark (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this episode of the Duct Tape Marketing podcast is Brian Clark, publisher of the best blog around on copywriting (my [...]

The Marketing Funnel Is Broken May 27, 2010

The Marketing Funnel Is BrokenThis content from: Duct Tape Marketing

The Marketing Funnel Is BrokenThis content from: Duct Tape Marketing Marketing podcast with Joseph Jaffe (Click to play or right click and "Save As" to download - Subscribe now via iTunes Marketers have used the metaphor of the marketing funnel for decades. The idea being to draw lots of leads into the very big open [...]

Marketing in the Age of Google May 20, 2010

Marketing in the Age of GoogleThis content from: Duct Tape Marketing

Marketing in the Age of GoogleThis content from: Duct Tape Marketing Marketing podcast with Vanessa Fox (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing podcast is ex Googler Vanessa Fox. Fox is the author of Marketing in the [...]

DTM_BobBurg_2 May 12, 2010

DTM_MarcyShinder_2 May 11, 2010

DTM_StephenMRCovey_2 May 11, 2010

DTM_Zingermans_2 May 11, 2010

DTM_ScottGinsberg_2 May 11, 2010

Interview with Scott Ginsberg

DTM_IvanMisner_2 May 11, 2010

Interview with Ivan Misner

DTM_DavidMeermanScott_2 May 11, 2010

Interview with David Meerman Scott

DTM_GuyKawasaki_2 May 11, 2010

DTM_SethGodin_2 May 11, 2010

Podcast with Seth Godin

DTM_ChrisBrogan_2 May 10, 2010

Do You Fascinate? Apr 20, 2010

Do You Fascinate?This content from: Duct Tape Marketing

Do You Fascinate?This content from: Duct Tape Marketing Marketing podcast with Sally Hogshead (Click to play or right click and "Save As" to download - Subscribe now via iTunes Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do [...]

Changes Come to Yelp Apr 14, 2010

Changes Come to YelpThis content from: Duct Tape Marketing

Changes Come to YelpThis content from: Duct Tape Marketing Marketing podcast with Luther Lowe (Click to play or right click and "Save As" to download - Subscribe now via iTunes The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an [...]

Making Ideas Happen Apr 06, 2010

Making Ideas HappenThis content from: Duct Tape Marketing

Making Ideas HappenThis content from: Duct Tape Marketing Marketing podcast with Scott Belsky (Click to play or right click and "Save As" to download - Subscribe now via iTunes Many business owners, particularly the more creative, are good at making ideas, but not always so good at making those ideas happen. For this episode of the Duct [...]

Groupon Founder Talks About Success and Growth Mar 23, 2010

Groupon Founder Talks About Success and GrowthThis content from: Duct Tape Marketing

Groupon Founder Talks About Success and GrowthThis content from: Duct Tape Marketing Marketing podcast with Andrew Mason (Click to play or right click and "Save As" to download - Subscribe now via iTunes This week's guest on the Duct Tape Marketing Podcast is Groupon founder Andrew Mason. Groupon is a very unique service that allows individuals to [...]

REWORK Podcast with Jason Fried Mar 18, 2010

REWORK Podcast with Jason FriedThis content from: Duct Tape Marketing

REWORK Podcast with Jason FriedThis content from: Duct Tape Marketing Marketing podcast with Jason Fried (Click to play or right click and "Save As" to download - Subscribe now via iTunes 37 Signals is a company that most online service providers would love to be like. From day one the creators of Basecamp, Backpack, Highrise and Campfire, [...]

Author of Book Yourself Solid Visits Referral Week Mar 10, 2010

Author of Book Yourself Solid Visits Referral WeekThis content from: Duct Tape Marketing

Author of Book Yourself Solid Visits Referral WeekThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest podcast featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses - check it out at Make a Referral Week 2010 Marketing podcast with [...]

Author of Word of Mouth Marketing Visits Referral Week Mar 08, 2010

Author of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing

Author of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Marketing podcast [...]

What’s on the Back of Your Napkin? Mar 02, 2010

What's on the Back of Your Napkin?This content from: Duct Tape Marketing

What's on the Back of Your Napkin?This content from: Duct Tape Marketing Marketing podcast with Dan Roam (Click to play or right click and "Save As" to download - Subscribe now via iTunes Dan Roam, author of The Back of the Napkin, thinks that any problem can be solved with a picture. And that anybody can draw [...]

Made to Switch with Chip Heath Feb 24, 2010

Made to Switch with Chip HeathThis content from: Duct Tape Marketing

Made to Switch with Chip HeathThis content from: Duct Tape Marketing Marketing podcast with Chip Heath (Click to play or right click and "Save As" to download) - Subscribe now via iTunes Hopefully you recognize the title of this post as a play on Chip and Dan Heath's wildly popular book Made to Stick and the recently [...]

PR is Only Dying If It Isn’t Evolving Feb 09, 2010

PR is Only Dying If It Isn't EvolvingThis content from: Duct Tape Marketing

SharePR is Only Dying If It Isn't EvolvingThis content from: Duct Tape Marketing Marketing podcast with Brian Solis (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I asked Brian Solis, Principal of FutureWorks and co-author of Putting the Public Back in [...]

Analytics from a Really Smart Guy Feb 04, 2010

Analytics from a Really Smart GuyThis content from: Duct Tape Marketing

Analytics from a Really Smart GuyThis content from: Duct Tape Marketing Marketing podcast with Avinash Kaushik (Click to listen, right click and Save As to download - subscribe now via iTunes Avinash Kaushik, author of Web Analytics 2.0 is one of those rare people who can take a somewhat dry and mathlike subject of web analytics [...]

Talking Linchpin with Seth Godin Jan 26, 2010

Talking Linchpin with Seth GodinThis content from: Duct Tape Marketing

ShareTalking Linchpin with Seth GodinThis content from: Duct Tape Marketing Marketing podcast with Seth Godin (Click to listen, right click and Save As to download - subscribe now via iTunes I had the pleasure of visiting with Seth Godin for this episode of the Duct Tape Marketing podcast. Seth's new book Linchpin is out today and, as [...]

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