The Joe Rogan Experience is Spotify Bound.
Joe Rogan’s podcast “The Joe Rogan Experience” is a large percentage of male podcast listeners’ introduction to podcasts. For nearly 1,500 episodes the stand-up comedian and MMA announcer has operated as an independent behemoth in the media sphere. Starting on September 1st, 2020 “the entire JRE library will become available on Spotify.”
Rogan announced that the show will stay exactly the same and assured his listeners that he is not a Spotify employee. The deal is being referred to as a “multi-year licensing agreement” by Rogan and those “in the know.”
The exact dollar amount of this deal is unknown, however the Wall Street Journal reported that the deal is worth more than $100 million.
The Joe Rogan Experience has grown to be the largest and most expansive platform for long-form interviews in media today. Presidential candidates make their pitch to the JRE listeners, MMA fighters and Veterans tell tales of war, and comedians go on to goof around. JRE is an all encompassing entertainment product with little to no limitations.
We all thought the streaming wars were over, but now podcasts have entered the arena. Most media executives would’ve called you crazy if you told them that a podcast would be worth 9-figures ten years ago. This is a huge step forward for the podcast industry and one of many interesting moves in the medium.
The transition to Spotify will be complete as of 2021.