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CHIPS & CAVIAR EP 1 TRANSCRIPTION
AARON SINGERMAN 00:00
Welcome to the show, the very first episode of chips and caviar we debated should be caviar and chips and it was almost unanimous. A large majority agreed with you flows really well. Chips and caviar. I bet Kevin chips made more sense because it's like chips heavier. Yeah, we right. I mean, we did a poll on Instagram, which means it's super official. Yeah. And the people voted. And that was that they don't know what they're voting for people are the ones that matter. Yes. And so I figured, right, the first episode, we have a bunch of planned stuff we want to talk about in the future. But I figure right, the first thing is, you know, they say when you're doing like a speech or you're about you're the public speaker right now, I mean, I'm just guess I'm making my foray into that very soon. But, but like they say, the thing that you need to do is to qualify yourself. I've heard that many times and all kinds of stuff is, you know, why would anybody want to listen to us? Like what makes us worth listening to? Why would you want to hear us versus somebody else? Why do you want to spend your time you're your most precious commodity on? Chips and caviar? Exactly. So what I don't,
Rob Bailey 01:01
so I will need to know who you are. Yeah, I want to tell who you want to tell them about you. Because I've you know, I've read the rough draft of your book. So you've read some of the book, I've read everything asked me a question you really have read. Everyone asked me an intimate question about the book that I would only remember.
AARON SINGERMAN 01:18
Okay, what's the name? Of my drug dealer? I saw get killed. I read. Okay, that was an easy one. I'm gonna do a little harder. Okay.
Rob Bailey 01:26
Okay. You made? Okay. Yeah, go ahead. What are you gonna say? You made two trips to Mexico before you outsourced it? Yeah.
AARON SINGERMAN 01:34
Before? Okay. What? So when I was getting the steroids from Mexico as a teenager,
Rob Bailey 01:39
I was trying to talk in code, you know, I mean,
AARON SINGERMAN 01:41
we're gonna do I know. I mean, we're not giving it all away.
Rob Bailey 01:44
And we're giving like a little taste of who Aaron singer Minh is right now. If you don't
AARON SINGERMAN 01:48
know me, and you're hearing this, you're probably like, what drug is going to? Yeah, it's um, this is just full disclosure. This
Rob Bailey 01:55
is a long you don't believe that? I read? Why don't know, because you read books when I read yours. Okay. Give me another question. We're
AARON SINGERMAN 02:01
getting really off to you know, I'm a little bit add full disclosure for people out there. And Rob is also some version of that. I feel like, right. You're kind of mentally all over the place,
Rob Bailey 02:11
trying to think of things that are very unique to the book. No, no. How about let's just go into when you hit under the porch that I'm showing you that I read the middle and end. You stare in the portrait all night and you were freezing. Look at him. Okay, we're gonna move on, I believe. Oh, Aaron. Singerman. Let's start with you. Let's start with the Aaron Singerman. I've been friends with you for about 14 years.
AARON SINGERMAN 02:34
Is it 14 or 15? Something 1415? No, no,
Rob Bailey 02:36
I'm not gonna dates. You read it on, Matt. Very exciting life. And I encourage you to go preorder Aaron's book on April 25. There you go or buy Aaron's book, and you can read all about him. It almost seems not true. Yeah. Right. And one of the things I like you're doing with the book is you're putting QR codes in to prove everything because your mother saved literally ever she has. She's the curator of their muse, which is something that's very common between the both of us which are is our moms are lunatics, and just root for us, no matter what. And they just think that we're superheroes.
AARON SINGERMAN 03:06
Yes, my mom, no matter what trouble I got into, or what, what successes I've had, she's pretty much steadily believed that I was going to be great, and that I'm amazing, no matter what, even when I really, really wasn't, she'd still believe that was the best.
Rob Bailey 03:20
If I got bad grades. My mom was like, the teacher must be wrong. Mom, I didn't even go to college. And she's like, No, they must have done something wrong. It's not you, Robbie.
AARON SINGERMAN 03:30
And I think I think there's some because we're getting off topic again. But I think there's some element of one of the reasons that we're both successful, is that we had parents who believed in us tremendously believed us, even maybe irrationally believed in us. And I do the same. I know you notice I have three little boys, Elijah, Aiden, and Asher pheasant 10. And you see, I tell him all the time, how great they are, how handsome they are the smartest ones the best at everything. And I think that positive reinforcement made a big difference for me. And when I hear about parents that our kids have had parents that were, you know, derogatory or overly critical or that it's a detriment, I think it fucks them up. So we got I think we got lucky there. You know, even our both of our moms are pretty wacky. I think we both hit the jackpot there in the sense that we had parents that believes in us because that's not that's not universal.
Rob Bailey 04:21
Yeah. So I guess we started out the same with our moms believe in us, but then you took like a hard left turn and started doing heroin. Yeah. So Aaron, you know, and this is absolutely amazing. I remember the first time that you told me, we were business partners at a time you're like, oh, and when I was addicted to heroin, and I was like, Wait, did he just say he was addicted to like, what? But you went through a large portion of your life addicted to hardcore drugs?
Rob Bailey 04:46
Yeah, right. That was intravenous heroin and cocaine user gross. It is gross. It's gross. And then that wasn't that didn't happen overnight. I graduated from one thing to another to another and well, that's a topic from another show of, of how that could happen. Somebody because I'd never, of course intended to be any of that. And I wasn't like a young person growing up, because I grew up growing up in the 80s. And especially the 90s. There's a lot of people that did heroin and died and they were rock stars. And there's people that said that that was like a, you know, it looked glamorous at the time to people. I've heard that. It wasn't like that at all. For me, it just one thing led to another, I was addicted to oxy cotton. And I ran out when Hurricane Katrina happened, I moved to Houston, I couldn't find oxy cotton. And so I went to the ghetto, and I found heroin. And yeah, it was it was gross, largely don't do anymore. Me too. Then after that, you've always been in love with bodybuilding. So from the outside, I've seen I obviously know everything about Aaron, but I'll give you the Cliff Notes. He you're very interested in bodybuilding. You did everything you possibly could to get into the industry. And then you eventually did through podcasts, reading articles and things like that. And I think you were always just some guy in the industry and then out of no start a supplement company. Yes. And I think you were the first supplement company
Rob Bailey 05:59
that caught the industry off guards. Yeah, it was to just bros up jacked up in tank tops who like in a matter of years, we're on the front of the Olympia. They'll building the Las Vegas you were 80 feet tall. And it was like, Wait, what the fuck? Like how did these dudes these two bros? Yeah, do this. Driving Ferraris and Lamborghinis and it was insane to watch. Insane to watch. So once again, that company with Blackstone Labs, yes. You then separate it from that company fell out what a partnership dispute. Yeah, the world exploded. You then went on to start redcon one, which is the fastest growing supplement company in the world, which I mean the same exact growth. If not, I mean, more,
AARON SINGERMAN 06:45
right. Blackstone was considered a big success. And we do almost in their best year buxton's Best Year we do that kind of revenue, almost in an average month. Yeah.
Rob Bailey 06:55
Which is insane. And to watch to watch that, because I was there from the start to watch that scale so quickly. And I was like, Wow, this dude doesn't miss like he is just jumping to another line started from the scratch, ground up picking up athletes formulas in your kitchen and then just explodes. And just watching the magical growth of Aaron Singerman, only to be indicted by the government go to prison. Like this, this, like just mountain shooting to the moon. And then all of a sudden, it was like, Hey, I think I might be going to jail. start drinking a lot, you know, go through some trouble next, you know, lashes in prison. And I'm going to visit you in prison. I'm like, damn, like, company's still kicking ass out there. And now you're out. And out. I mean, that's a very short little intro. But I think that to sum it all up. It's it's it dude. It's amazing. Because I think a lot of people's circumstances, it just feels like it's going to be this forever. So if you're down, you're down forever. Or if you're up, you're up forever, right? And I think you're someone that's just like, always moving forward, always looking for opportunity when doors closed and always wants to win. Right. And he's just very passionate about life, too, right? Yeah. I mean, you're the one person that I think at all the Expos You're always like, Hey, man, do you want to go do something this morning before the expo? And it's not just, you know, go lift weights? It's like, do you want to go walk on and check out this battleship or see something locally, and you have a really big passion for life? Which is really, really cool. Yeah, I
AARON SINGERMAN 08:25
think one thing that we both share is, and we've talked about this recently, just me and you're doing our walks, because Rob has been here for a week now. And I walk in the morning, I just got back into it. Starting January 1, where I started religiously walking again, at least an hour every morning when I wake up. And we talked about being excited. And it's something that I think, you know, it's undervalued. And I think that as an entrepreneur being able to be or get very excited about an idea or progress or it really anything, where it's like people pick up on it. And that's something that I didn't really realize how powerful it was. And I saw it and people, other entrepreneurs like you, and some other other friends that have been very successful. It's the even like Jordan Zimmerman, you know, he's 65 now and he's, he owns the fifth biggest advertising firm in the world. He's my close, close buddy, self made billionaire. He has this excitement about him, where he has this energy that palpable, where you're like, this fucking guy's got something. And I see that you and I see that me and other people see that. And I think that that passion for life is something that not everybody has. But I think it's something that can be built. And maybe we'll talk about that in a future show. Because I think that is one of the things that's really common in super successful entrepreneurs. Whether it's somebody like an Elon Musk or a Bill Gates, that level of obsession that really is attached to excitement. If you don't have excitement for life and what you're doing, it's very difficult to do something that's maybe even monotonous hard and going to take a long time. Okay, Rob Bailey, Rob Bailey, creative genius, for sure. So the difference between me and Rob is my artistic ability is limited to ideas. Rob's artistic ability is limitless. And so Rob started out in high school as a young man as an athlete, which I think is cool because he had this tremendous athletic ability. But it was combined with artistic ability. Your mom told me way back in the day that that he was Robbie Robbie was, was a great athlete. He was good at every sport. You were. You were like the top right. You were the captain of the football team wasn't Captain, you were one of the best players.
Rob Bailey 10:32
I was the most athletic, most
AARON SINGERMAN 10:33
athletic player. You're where you a homecoming king? No, you weren't. My
Rob Bailey 10:38
mom told you. She might have so that's my mom, for example. She's probably like, so like, I made my tux for prom. That's, that's
AARON SINGERMAN 10:44
my thing she saw. I
Rob Bailey 10:45
think that my mom, he made all his own clothes. She's
AARON SINGERMAN 10:49
definitely not homecoming queen. But I mean, look, ultimately, you're successful as an athlete. And you're also creative. made your own clothes, make your tuxedo you have this ability and interest in in being creative. You're somebody who's from your from your handwriting, which is incredibly unique and different has been iconic for your brand. And use that in the very infancy of the fitness industry of social media. Obviously, you met Daniel and Bailey in college. She was a soccer player. You were an athlete in college, right? Yeah. What did you play? I played football, played football in college, and she played soccer. You guys met? Fell in love. And you're the first person what how I even noticed you was Deena was this this great athlete in the fitness industry that had awesome abs. She's bad girl. I had really good she had good house. Yeah, and had no boobs too. She had no implants. So those two things is crazy. That sounds she had a she's very pretty. She had a unique hair cut great abs and no boobs and no boobs things as weird as that sounds is is like an outlier in the fitness industry. And so I had noticed her and thought she had a great look. And the thing I really noticed that made me notice her was the video content that was being done with her. And I said wow, this video content is really unique and very different. And if she was being featured in such a way that it brought much more attention to her than she would have if she wouldn't have done this content. And so I was like Who is the one making this because I I'm great at it that even though I'm not I couldn't have created the content I can certainly spot talent and what's cool very easily it's something that I think is is one of the things that has been made me successful to is even though I may not understand a trend, I can identify it spot it and see like, you know, this is different this is cool. And so I saw the videos I remember hearing from I don't remember how I want to say it was Jose Raymond or one of the guys who was in the industry at the time. So that's all her husband her husband is the is the talent like she's got the physique but this is the guy behind the behind the scenes making this stuff come to life. And so I had before we ever met I had a lot of interest in meeting you. And I also found out that your you had very little equipment. You were doing it on like shoestring shoestring budget, I
Rob Bailey 12:56
didn't have any I had nothing I had. I forget what I was even shooting on but it was like a really old DSLR that like it might have been like the first one that did video. Yeah, but it was pretty bad.
AARON SINGERMAN 13:08
And you're editing on like an iMac with like, iMovie or something. Yeah, just crazy. Because if people don't know, this is about as rudimentary as he got. Yeah, yeah, he was creating content that was out of this world unique and different in the world of fitness and bodybuilding. And at the time, I was working for Dave Palumbo and RX muscle covering the world of fitness and bodybuilding. And, and I noticed that right away, it was like, wow, this is really cool. This is a unique couple that's doing really awesome stuff. And and at this time you hadn't started flagging or fail. In fact, you had just quit working for QVC. Yeah. And, and people were saying like that you that you guys were like living out of your van practically going from show
Rob Bailey 13:44
to show at the time. Yeah. So I mean, we had a house. Yeah, we had a house. You're traveling all the time. Yeah, I was. I was driving everywhere that I could see we didn't have much money.
Rob Bailey 13:56
But you were going from just like me, you're going from show to show just draw
Rob Bailey 13:59
anywhere that was within five or six hours, we would just drive there.
AARON SINGERMAN 14:03
This is really neat, too. Because one of the things that they point out told me in the fitness and Bible industry, he's not the smartest man. And I'm not a big fan of him these days. But I will say he gave me some good advice. And he said, go to as many shows as possible, because you're going to network meet people. And those are the people you want to meet to help spread your your image and get you opportunities. And you guys did the exact same. So
Rob Bailey 14:25
the reason that I did that, so I would I would just not sleep I would drive drive drive and I realized that no one cared who I was when I got there. That's why like when you met me or Jose Raymond met me for the first time and like, people started to be like, Oh, you're the dude who holds the camera. Fuck yeah. And I was like, I was always really surprised, because who cares, right? But the one thing I noticed about Dana was the more we went to these little expos and things like that. I realized that no one looked like the magazine's right. So like if we saw a girl on the cover of the magazine, you would meet her in real life, and you'd be like, Is this really the same girl? And Dana's energy i Basically, I'm married to her. So I think she's absolutely gorgeous and the coolest girl in the world. But I knew that that was actually the case. Like, I wasn't being delusional, I was like, There's something about this girl. And if I can get her in front of people, like if every single weekend, I can hit a show and put her in front of people they'll see in real life, how rad she is. So I just thought it was my job to not only film all the content, but then also drive around every single weekend and get her to get her to events, get her in front of people, so they could actually lay their eyes on her.
AARON SINGERMAN 15:30
Yeah. And you and you did that. And it was, it was amazing to see. And I was this is before we've met. So one of the things that happened for Rob, in the beginning is he used this passion that he had, for his wife for the sport for video and creating content and art to create a apparel line, it was called flag, it's still here, and it's a huge success flag nor fail. And I love the name. Because, you know, I didn't know that the quote at the time, but I love the idea of not flagging or failing, not giving up, you know, persevering. I thought that's like a really cool, unique name. And then the look of the brand was very different. And the words, you know, a lot of the initially it was a lot of graphic tees. And I loved the message. Thanks, man. I was like, I was like, this is something also unique and different. And so I immediately had a lot of respect for you as a creator, because I realized that while Dina is incredibly talented, had all that if she didn't have you behind her pushing this and creating this brand, none of this would have happened, you know, she would have been on cover magazine, she would have done great, but it wouldn't have been this. And so I had a lot of respect for that before we even met. And I think we had we met we met right before or right around the big the very beginning of flattener field, right? Or what was it before right around the very beginning that and so I will always remember. I was working for Dave Palumbo, and you start being successful very quick with the brand. And we started seeing it around. And I remember being told by somebody in front of de Palumbo, who's you know, kind of like a sort of hater jealousy of any kind. And this is this is someone to talk about the future of people being jealous with their success. I have always even when I was a total loser doing drugs, when I would see other people succeeding, it wouldn't be inspirational to me, I'd be inspired by it. Another sign of a successful potentially future future success is being seeing other people's success and being happy for them. Or if you're not happy for them, at least inspired by using it as fuel. And I've always seen success and thought like, Wow, that's awesome. The books, I'm a big reader. And I always loved biographies, autobiographies or biographies of successful people because I always feel like I got something out of their success if I took something from it. And so I heard that the T shirts were selling like crazy. And that you guys were making 40 $50,000 that release in a day. Yeah. And I was like, That is so cool. And I remember Dave Palumbo being like, it's impossible. It's impossible. You can't happen. They're doing they're selling drugs or something.
Rob Bailey 17:49
I remotely remember a podcast where he was talking about that. Yeah. And they were discussing and someone had linked me to and said something about, like, other talking about how much you make, and I was like, Oh, my God, how then how do they know what we're making? Because I wasn't I was trying not to let people know, because I was. In the beginning. I was very embarrassed that you're making so much money. Yeah, yeah. Well, you know, we went from, you know, $800, the first month, and then like, $4,000, and next month, and then we got to like 20 pretty quick. And I still felt pretty good about 20. I ended up bringing my brother on, he took me to 60 grand, just by another brain being there with me. And I remember doing releases, we would do a release and do 30 To 40 to $50,000 in one in. I mean four minutes. And to me that was like, I just felt it felt like wrong. Yeah, to be honest, it felt wrong, because I grew up with no money. And I was like, I'm making my mom's salary or my dad's salary in three minutes. Yeah, this doesn't seem right.
AARON SINGERMAN 18:51
Which is crazy and unbelievable. Yeah. And, and I was very impressed and inspired by that, that you created something out of nothing. And you and your wife did it together and created this kind of success. A lot of people, it made uncomfortable. I think the fitness industry specifically that we're both in, is filled with insecure people. And in part of that, you know, you can see it in the fact that they have these huge muscles. Now that's not everybody, right? But, but a lot of guys have these huge muscles to cover up some sort of instant insecurity or trauma or, you know, whatever in their childhood or when they were younger people. And same with the girls, you know, the big boobs and getting in shape and getting adulation on stage, not making a you're not trying to generalize, but that happens a lot. So then the even worse than that somebody having bigger muscles bigger boobs are better. But is somebody creating success at that level? Where they're seeing it?
Rob Bailey 19:42
And they're going, why not me why I should be getting this right. And we also came in the industry and we did everything different? Yeah. So she had no sponsorships. So instead of because back in the day, the only way to make money in the industry was getting sponsorship, and the sponsors had no interest. So I was like, well, we'll just make our own brands. And they'll pay us right? Oh, I mean, even showing up to shows and things like that it was it was, oh, well, we don't have a booth inside. So we'll just do a meet and greet outside. Yeah, it's everybody. We did everything different, right her they told her to grow hair out, she cut her hair shorter. They told her to get boobs. She just didn't and got leaner. And they told her to stop dancing and doing all those things. So we did more of that. So everything we just did completely backwards from the industry. And I think that some people found it refreshing Mr. Singerman. And other people found it incredibly annoying. Dumb, and
AARON SINGERMAN 20:34
I gotta say, first off, just so I don't want Rob to overstate many, many, many more multitudes liked Rob Dana. Yeah, and one of the shirts and thought flagger fails stood for what they believe then. But there's this loud minority just like in everything that super loud that would make fun of you guys would make fun of Deena doing the lips thing or whatever. And then there's people that, you know, try to make fun of the messaging or whatever, or doubted Dana Dana is also one of the things that people really doubt it was Dina being natural. She doesn't take steroids never taken steroids. People like it's impossible. Should we should do a whole episode on that. Yeah, that's a great one, we should write that one down. So that's, that's that kind of heat or disbelief happened a lot. But you guys persevered through it never really let it bother you to any kind of great extent. And completed to continue to succeed, Dana ended up switching to a new classical women's physique division, and became the first miss olympia and gained a tremendous amount of popularity for herself or for your brand, through social media through you know, meet and greet where there'll be 1000s of people in line to meet you guys to get a hug from do not get a hug from you take a silly picture. Yeah. And it became this this movement, flag and field became a movement since then, Dana, you have grown significantly in all kinds of different ways including your following. And since then, have built several different businesses we did a business together called run everything labs and that ended up being just run everything and has been run from you guys. We ended up figuring out a split where Rob owns the whole business and that's unattainable. You know, Dana bought me a product Dana bought me out. And then they have they had warehouse gym which was a success but ended up moving on from that moved to Montana away from everything they knew and to the into the wilderness out west and created a home and a business out there and built a awesome warehouse and a private gym this time. There's been tons and tons of successes air Rob has become the Airbnb king of Whitefish, Montana, and learned and learned all kinds of new cool business stuff along the way and has matured as a person as a business person, and has become a leader for many now in his new coaching group. Yeah. Wow. Which is which is really cool and different. You want to plug your coaching group let people know.
Rob Bailey 22:49
Yeah, I mean, the coaching group currently is called Clear, calculated and vicious. But yeah, I might I might tweak the name here coming up soon. Okay, a coaching group. I've CCTV, CCTV. Yeah, I learned a lot over the years. And I have a lot to offer. So I think
AARON SINGERMAN 23:04
it's super cool. There's hundreds of people that are paying for your business advice. And that's not, you know, it's not a cult of personality. It's actually people who want to be better as people. Yeah.
Rob Bailey 23:14
And you're on my call this week. I think that I love giving out free content, right? Yeah, the podcasts are free content. That's what we're going to be doing. Yeah. But one of the things I like inside the group is I actually talk numbers, you're on the last call. I'm totally, I said, Hey, we paid this person $10,000 to show up here to do this. And you're like, Whoa, you're saying these things are very uncensored? Because I think that that's something I never heard, right. Like growing up. I never heard numbers. So the first time that I had income coming in from a company or for flagging or fail, Yeah, same thing. I felt very embarrassed and very uncomfortable. And I didn't know what to do with it, even negotiating Dana's contract. And being like, Why pay $2,000? Like, is that a lot of your value? I talked to a few other people in like, bro, she's worth so much more than that. And I was like, Oh, I just never assume that someone would give us $2,000 for being you. Yeah. Right. So I think that there's a lot of confusion around those numbers.
AARON SINGERMAN 24:07
I like that. So I like that. I think the number is good for podcast too. Because, like you said about making $50,000 in four minutes, right? I think that people can't so if you don't know where you want to go, or you don't know what's possible, then how the hell are you ever gonna get there? So I believe in really big goals. So we will talk about some numbers obviously, you go into the nitty gritty on the inside the group because it's saying, Yeah, you go to the nitty gritty and he's one cool thing that I liked is that you're interacting with people individually and answering specific questions. Here we can I hope that millions of people listen to the show, but we won't be able to interact directly with people. That's not the nature of a podcast, but I will say that, you know, when people hear numbers, I remember talking to one of our manufacturers and him saying that he was making profiting $100,000 a month and I remember thinking I didn't even think that was like that was even a thing like to make $100,000 in a month. You know, because 100,000 was to me it was a good living for a year. Yeah, at the time, I would have been, you know, 100,000 was pretty, pretty good that that was in the very beginning of Blackstone. And I thought, I think that it was, it's funny because hearing him say that made me be like, Well, if he can do it, I can do it. And, and obviously, that scales as you get bigger and bigger. So I think letting people know, to some degree what we're comfortable and can
Rob Bailey 25:19
always be misinterpreted. Yeah, a couple of minutes ago, I said, making $50,000 In two minutes, it's like, Well, that didn't go I was still broke, of course, you're buying more inventory, that money was coming in, I was like, okay, I can turn that into more hoodies and I was trying to get it right. And so so
AARON SINGERMAN 25:35
that's another thing we can talk about the future show is investing in yourself, investing in your own business, your percent, because that is something I remember the day that we hit a million dollars on the website, at Red con, when we when Josh and I have a great video of this, there'll be a QR code in the book, right. But I have a great video that I took. And when it hit a million dollars, everybody celebrate with pop bottles, this is in the very beginning of the company. So we hadn't been going for a year when it hit that million dollar mark. And I was so excited about it because it took Blackstone years and years and years to get to that level. And, and I realized that a lot of people thought that I made a million dollars, exactly like he just made a million dollars, I get some employees. And and I had to explain I really like it. I obviously don't need to explain to people why, but it felt weird enough to know that I had to literally call everybody together. And you know, I think we had about 50 employees at the time not including a few of the Packers. And I brought it together I said Listen, guys, I want you to understand, like, I didn't make a million dollars, this million dollars is paying for the rent, you guys pay the cost of goods, the insurance. And you know, in reality, I'm not gonna make any I didn't make any money for the entire first year. I made $0 every else was getting paid by me. And I wanted to make sure that was clear because people didn't get it. You know, they saw something that's hard to understand.
Rob Bailey 26:45
Yeah. And I think that's, that's the secrecy of numbers like PETA, I still don't quite know how business works. Like I have I have a handle on a lot of it. But there's still so many things I don't because they are kept in the secrets. And that's why inside the group, it's so transparent. You know, like, when we do Black Friday, I feel that every single year I'm like, Hey, guys, this is all the money to pay for our spring. Sure. So like if we don't hit X y&z for Black Friday, the whole year's run, then we're fucked in the spring, and they're like, oh, okay, it was like you think that just shows up? And I said no, like, all of this money goes there. Right. So, you know, it does take a reminder because, you know, it's mastery, right? It's understanding everything. It's reminders are very
AARON SINGERMAN 27:29
coarse. What am I missing about reliability? With tinnitus? My gosh, I
Rob Bailey 27:34
married 20 years, which is a big deal together. 20 years? Married? 16. Yeah, I mean, we're just living life out there.
AARON SINGERMAN 27:40
You're 39 years old. 39 and 43 years old as of January 23. A few days ago.
Rob Bailey 27:47
I got bands, I make music.
AARON SINGERMAN 27:49
Oh, that's a big one. I can't believe I forgot that. I really loved 2012 or 13. You started right? 2012?
Rob Bailey 27:53
Yes. So we were some of the first people on YouTube. Right? So making those videos. And one of the things I was doing as I was using fun music, right? So I was like, Oh, I'll edit to hate breed. I'll edit to all these bands that I listened to. And then they started blocking my music. Yeah. And I was like, Well, what's a creative solution to figure this out? I'll just start making my own music. Your mom said Robbie always wanted to be a rock star. Robbie found something and I I wrote him a note to my mom. And I was like, six or seven, like, and I wrote like Happy birthday mom, but I didn't have anything to buy or because I don't have any money. And I wrote on a napkin it says one day, I bought her HERSHEY's Bar as like a birthday present. And I wrote one day I'll be a famous rock star and you won't ever have to work. And that's true. That's exactly where we're at. Yeah, like awesome. fully retired. Visualize it from six. Who knew? Who knew? But yeah, you knew tons of music man. I started making music so that could still monetize YouTube. And then people liked it outside of there is a very unique spin. Started like a an EDM electronic punk sort of genre rap that didn't exist before. Yeah. Which is feels cool to start, like create a genre. Yeah. And then came out with some heavy stuff that's progressively getting heavier. I believe it's in the metal core genre. And now doing American folk music with like a yelling spin on it.
AARON SINGERMAN 29:18
So there's there's Rob Bailey in the hustle standard. Yes, there's kill Rob Bailey, which is the hardcore stuff. Yeah. And then now there's Landon MO and MO Yeah, which you guys should 100% Check out all that. I fell in love with the music in the very beginning because I love the messaging. Yeah. So there's my type of music to begin with. And then the messaging is very well first off, it's great for working out so anybody who likes to work out you put on any of Rob's music, except for me lately and I'm I mean I'd be working on music. Yeah, so you know you could though it's got a good beat and everything but the the initial stuff and then the killer I Bailey stuff, it's it's a positive messaging. So it's like Believe in yourself kind of messaging like, fucking you can do it kinda like you know Yeah, you're a motherfucking beast. Yeah,
Rob Bailey 30:01
it's, it's very you can do it right.
AARON SINGERMAN 30:03
I love that.
Rob Bailey 30:04
It's all the it's all the messaging. I mean, essentially when I started to make it right, I remember Little John was very popular, and I loved repetitive things. So like, like the East Side boys and shit when they were just like repeat stuff. Like that was all my heaviest sets. Because like, I don't want complicated, you know, words and lyrics and shit. I just want to hear something fucking tough, right? And I grew up listening to hate breed. And hate breed was very, like, oddly motivational. Yeah, like more of like a spit your last breath. And like, you know, this is what I stand for fuck you and shit. So I just sort of did like my version of like, hate breed and Little John and took all the elements that I wanted together and created music, right. And it works for
AARON SINGERMAN 30:51
those people. Maybe we'll edit it in some right now. So
Rob Bailey 30:53
like when we're talking so much technology here, we can edit reg con studios.
AARON SINGERMAN 31:13
I think that all of this stuff is very important. And even though the first podcast, you may not have gleamed a whole lot of like new wisdom. That is what we want to show as possible. So when you're listening to us, there is stuff that we have to convey that I think will be valuable to people will be entertaining that one of the things that me and rob that I've noticed from like, right, when I basically met you is that we have great synergy together. Yeah. And that, you know, that's a really rare thing to find somebody that you're better with the person where it's like, you know, I know I'm good. And you know, you're good together, we're even better. Yeah. And, and we get along good. And we joke, we have the same kind of personnel, it seems kind of, we have different personalities, we have a lot of similarities. And then we have the same kind of sense of humor, and Morneau. Both of us are in a unique spot in our life. Where we've achieved a lot, we've achieved a lot of success, made a lot of mistakes, made a lot of mistakes, especially men. I feel like
Rob Bailey 32:05
the mistakes you've made. You've made bigger mistakes. Yes. I feel like I make a lot of little ones you make like, I feel like a lot a little ones is better to be honest with you. Well, you know, in retrospect, yeah.
AARON SINGERMAN 32:16
But I have I've had a lot of tremendous swings. I've I've reached the, you know, some of the highest heights that you can, I've also been to lowest lows. Yeah. And my goal for this show is also similar to the book is that hopefully we're able to help you reach those heights, and avoid the real bottoms that I've been to, you know, and I think that the show, for anybody listening, you're going to be able to get something out of it. Hopefully, we'll have some laughs along the way, we will
Rob Bailey 32:40
have lost we will have an athlete, that's what we really set out to do is just like, just help man, I mean, our brains together have to have been through too much shit not to be able to share. And then also, you know, show that we're enjoying life. Yeah, I think that's one of the most important things for me is because like, we can all chase money, right? Like, we can all say, hey, we'll have a billion dollar company. But, you know, it's wake up the early mornings to go for the walks and talk about things that aren't business and all that and really just get the most out of
AARON SINGERMAN 33:05
life. And I will say, you know, because of where we're at, I'm always gonna be motivated by being better and being the best. And, and I'm a numbers guy, but the truth of the matter is, is I'm in a place where I don't need to have anything I don't have, right, I have everything that I could possibly need. I'm not going to there's not a point where I wouldn't do this to make money. And we even talked about like speaking and stuff like I would speak to help people I would never if you said give me $100,000 to come to this speech. And I don't want to do it. There's no fucking way I would Yeah, I'm at a point where that one that would not motivate me even $100,000 Like, like the manufacturers that he's making in a month. If I could make that in 45 minutes and fly to someplace I don't want to go and spend a day in place I wouldn't do it. Which is really I think a unique spot for us to be in because we're doing it because we want to when you do something because you want to and lose your passion because you love it. It's automatically going to be better 100% I was telling my son Asher the other day is he said he said something about doing something for money. And I explained to him that if you want to be really good it was him playing the piano he played the piano and and I told him like hey doing anything for money is bad because then you're just chasing the money if you do it because you love it and you're the best at it because you practice because you want to
Rob Bailey 34:19
Yeah, all the money will come 100% 100% So these episodes will be fairly short. Yes, this is longer this is a long this is the first one so but I think we're gonna try to keep them under 15 minutes right like the intention is that as they drive to work they can learn something if they have some downtime if they're I don't know if people still take cigarette breaks but you can throw it on during your cigarettes like
Rob Bailey 34:40
a vape vape break but they do it right in the office by the time
Rob Bailey 34:45
but that's what we want we want quick consumable calm calm content that adds massive value
AARON SINGERMAN 34:51
yeah and and not I mean every one of them may be different you may not get you may not even be interested in one in love another one, or you may we may do some that are just for fun, but The idea is that they won't be we're not doing long form Joe Rogan podcasts at least that's not in the foreseeable future and even doing like interview shows that's not really the plan although we have a third chair here and certainly oh my goodness you have the ability to to have people on as guests but that's not the idea of the show you there so yeah, I hope that people love it. I hope that you're able to consume a lot of it ideally in one sitting I don't think that like when I listened to Joe Rogan it's over like one shows like a week from me or weeks sometimes. And I don't want that right. We don't want that.
Rob Bailey 35:33
I think we have one more thing to say before we close which is if they got this far they listen to the first episode. Yeah, so we owe him a huge thank you
AARON SINGERMAN 35:40
you made it you made it to the end. Thank you. Thank you Thank you Mr.
Rob Bailey 35:43
Good rating if you think we have a good rating good idea right? Give us a good ratings guys marketing genius to come on now. You know, it's a good idea. Give us a good rating.
AARON SINGERMAN 35:52
Yeah, give us a good rating appreciate that people shot by rating.
Rob Bailey 35:54
So if you hear anything you think like good man, share it. Like we'd really appreciate it. That's what we're here to do.
Rob Bailey 35:59
Please, please do. We're doing it for the people doing it. Just like the name we're doing it for the people. Oh, we need to explain the name later episode next episode or maybe maybe down the road but alright guys, thank you very much for listening. Thanks, guys.
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