Stay ConnectedIf you are an unnoticed entrepreneur, then this show is for you.
My guests are entrepreneurs like you and me.
They share with me how they get noticed for free.
Ask questions of them all, using my digital twin.
https://www.jimajames.com
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"Sabir was an early employee in Vayner Media and helped start our e-commerce division." says Gary Vaynerchuk.
Neil Patel, FOUNDER @ NEIL PATEL DIGITAL, says "Sabir takes a very long term approach to marketing, which is refreshing.
Sabir Semerkant, the growth expert that Shark Tank investors turn to for scaling e-commerce brands came on the show to explain how he turns promising ecom brands into $10M/yr+ profitable winners
Bonus $500 discount on his 8D program when you mention that you hear him on The UnNoticed Entrepreneur show.
Key topics:
#E-commerceGrowth #ScalingBusiness #ProfitableE-commerce #8DFramework #MarketingStrategy
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Free - Quizzes, Calculators And FormsBe a podcast guest.
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Introducing the Digital Twin for Enhanced Podcast Accessibility
In this episode, the host shares an update on the podcast's recent improvements, notably the adoption of a digital twin from Delphi. This tool indexes the podcast's 800+ episodes, coaching materials, books, and course content, making it easier for listeners to access information. Users can interact with the digital twin via a dialogue box on the host's website, asking questions and receiving personalized responses. The system also offers voice-based interaction and document analysis. The host emphasizes the importance of making content accessible and announces an upcoming collaboration with a major UK bank.
00:00 Introduction and Podcast Evolution
00:27 Introducing the Digital Twin
01:34 How to Use the Digital Twin
03:05 Personalized Interactions and Features
04:35 Subscription Options and Benefits
05:15 Final Thoughts and Upcoming News
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David "Ledge" Ledgerwood, co-founder of Listen Network, reveals how his company helps podcasters demonstrate ROI to sponsors by delivering targeted downloads from specific demographic profiles.
Unlike traditional podcast promotion methods, Listen Network leverages LinkedIn and other platforms' detailed user data to ensure content reaches the ideal customer profile.
This innovative approach bridges the gap between content creation and audience growth, offering podcast hosts a predictable, measurable way to expand their listenership.
Timestamps:
00:51 Introduction to Ledge and Listen Network
01:44 Ledge's entrepreneurial background
04:36 The podcast growth problem and Listen Network solution
10:28 How Listen Network demonstrates ROI to sponsors
18:01 Wiley case study: reaching niche academic audiences
21:47 How the service works for podcast hosts
#PodcastMarketing #ListenNetwork #PodcastROI #B2BMarketing #ContentStrategy
Listen on: Apple Podcasts Spotify
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Emily King is connecting overwhelmed professionals with high-calibre family "fixers."
She and her business partner met at a software company, and set up FAYE (Family Assistant YayEe).
At first, she found the families and the fixers, whom they call advisors.
With some revenue, she then went out to raise venture fund capital.
Jim and Emily talk about the dual market challenges (ie finding buyers and sellers at the same time), funding, their mistakes and her favourite book:
Time Stamps:
• 00:01-02:23: Introducing Faye's concept
• 10:16-12:12: Pricing and value proposition
• 18:36-21:29: Fundraising strategies
• 25:39-29:31: Unexpected learnings and market insights
Listen on: Apple Podcasts Spotify
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There is a simple formula for creating webinars which generate 6 figure sales. Alex Veng, founder of the Fearless Webinar Academy, shares that formula.
Alex is the webinar master at one of the largest learning management platforms in the world, and has set up a consultancy sharing what he's learnt. We were worried that he may get into trouble for talking to us, but actually he said that the company encourages it's people to be entrepreneurial...he's even hosting his course on their platform!
Join host Jim James as he demystifies the art of creating compelling, educational webinars that convert audiences and generate significant revenue.
Key Timestamps:
Learn how to transform your digital marketing approach, create trust with potential clients, and develop a sustainable revenue stream through strategic, value-driven webinar experiences.
#WebinarMarketing
#EntrepreneurSuccess
#DigitalMarketingStrategy
#OnlineBusiness
#RevenueGeneration
Listen on: Apple Podcasts Spotify
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In this eye-opening episode, Jim James speaks with Blendi Muriqi, founder of Delegate.co, about how virtual assistants from the Philippines can transform entrepreneurial growth. Blendi reveals how his company matches businesses with top 1% talent, delivering 60-70% payroll savings while handling recruitment, HR, and continuity challenges. He shares insights on building a distinctive brand through bold colour choices and founder-centric marketing. The conversation explores why the Philippines offers exceptional value through English fluency, scalability, and skill competency—even for senior positions. Blendi candidly discusses lessons learned from ineffective ad spending and recommends focusing on organic growth and referral programmes instead.
Timestamps:
#VirtualAssistant #BusinessScaling #OutsourcingStrategy
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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In this illuminating episode, Jim James interviews Steve Rawling, creator of the Storyteller Tactics card deck, on powerful storytelling techniques for entrepreneurs. Steve shares how he successfully raised over £100,000 on Kickstarter in just 147 minutes using strategic storytelling. Drawing from his 20-year BBC journalism career, Steve reveals practical frameworks that help entrepreneurs craft compelling narratives without relying on complex hero journeys.
Topics Covered:
Steve's innovative "Movie Time" approach demonstrates that effective business storytelling doesn't require elaborate narratives—just authentic moments that connect emotionally with your audience.
Listeners can access a free starter pack of storytelling cards at pipdecks.com.
https://pipdecks.com/pages/free-pdf-download#download-teaser
#StorytellingMarketing #EntrepreneurNarrative #BusinessGrowth
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From pivoting your business model based on customer feedback to creating content that establishes thought leadership, Ed Johnson's entrepreneurial journey offers valuable insights for scaling and selling a business. His approach to intentional exit planning through professional M&A advisors demonstrates the importance of knowing when to move on. Now applying these lessons to his new venture, uRoutine, Ed emphasises starting small with loyal users and building brand awareness before launch.
[00:54-03:35] Ed Johnson, a natural entrepreneur, shares his journey from teenage web developer to successful business founder.
[03:35-09:01] Ed discusses founding PushFar, a mentoring platform that evolved from his initial career progression concept, highlighting the importance of pivoting based on customer feedback.
[09:01-13:28] Content creation strategies that built PushFar's brand awareness without significant marketing budget.
[13:28-18:12] How Ed overcame credibility challenges as a small business selling to enterprise clients through thought leadership and transparency.
[18:12-23:28] The intentional decision to exit PushFar, using an M&A advisory firm to manage the process while maintaining business operations.
[23:28-32:37] Ed introduces his new venture, uRoutine, an accountability platform helping people achieve their goals through social accountability, applying lessons from PushFar.
#EntrepreneurialJourney #ExitStrategy #BusinessGrowth
Listen on: Apple Podcasts Spotify
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In this insightful episode, Doug C. Brown, CEO of C.O. Sales Strategies, reveals how entrepreneurs can achieve predictable sales growth through strategic prospecting and metrics-driven approach. Brown shares his remarkable success story from the telecommunications industry, where he generated 62 incoming calls daily and outperformed entire sales teams. He introduces a comprehensive mathematical formula for sales success, emphasising the importance of targeting the right buyers and maintaining consistent follow-up. Perfect for business owners seeking to scale their revenue, this episode delivers actionable insights on building trust-based relationships and positioning yourself effectively in the B2B space.
Timestamps:
00:00 - Introduction and sales predictability challenge
01:06 - Master prospector vs master closer concept
03:19 - Real-life telecommunications success story
11:21 - Win-win sales approach
16:34 - Research methodology in modern sales
19:47 - Mathematical formula for sales growth
28:48 - Book recommendation and resources
#B2BSales #SalesStrategy #BusinessGrowth #EntrepreneurSuccess #SalesOptimization
Listen on: Apple Podcasts Spotify
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In this inspiring episode, Dona Amelia shares her remarkable journey from humble beginnings in rural Indonesia to becoming a successful entrepreneur and co-founder of Asia's premier peer network, EGN. Growing up in a bamboo house without electricity, Dona's story exemplifies how purpose-driven leadership and unwavering determination can transform challenges into opportunities. She reveals her strategic approach to brand building through social media, particularly LinkedIn, and discusses the importance of authenticity in business networking. Perfect for ambitious entrepreneurs looking to scale their influence, this episode offers invaluable insights into personal branding, market adaptation, and the power of maintaining core values while expanding globally.
Timestamps:
00:01 - Introduction and early life in Indonesia
06:46 - Journey into entertainment industry
16:30 - Building EGN network
24:59 - Overcoming challenges in new markets
29:31 - Key entrepreneurial advice
Key Topics:
#BusinessGrowth
#EntrepreneurialSuccess
#AsianBusiness
#ExecutiveNetworking
Listen on: Apple Podcasts Spotify
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In this insightful episode, communication specialist Mike Lane-Evans reveals how entrepreneurs can bridge the gap between their current achievements and desired success through authentic communication. Drawing from his experience as both an actor and business coach, Mike shares valuable insights on building genuine connections with audiences, whether in presentations, pitches, or everyday business interactions. He emphasises the importance of aligning personal authenticity with business communication strategies, particularly for scaling companies. This episode is essential listening for business owners seeking to enhance their leadership presence and company growth through effective communication.
Key Timestamps:
00:00 - Introduction and the 83% achievement gap
03:35 - The river metaphor and identifying goals
09:57 - Communication as company DNA
14:46 - Authenticity in business communication
18:50 - Building confidence through service
24:16 - Mastering podcast communication
29:44 - Top communication tip for entrepreneurs
#BusinessCommunication #EntrepreneurialGrowth #AuthenticLeadership #BusinessCoaching
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In this riveting UnNoticed Entrepreneur podcast, Ammar Akhtar unveils the inspiring journey of Final Rentals, a revolutionary platform connecting local car rental businesses worldwide. From humble beginnings in Pakistan to establishing 303 locations across 41 countries, Ammar shares invaluable insights into entrepreneurial resilience, fundraising strategies, and digital transformation. Discover how he's empowering small business owners like "Stavros" by providing them access to global booking platforms, challenging multinational car rental giants with a customer-centric approach. Key discussion points include navigating multicultural entrepreneurship, raising investment capital, building scalable tech solutions, and maintaining a transparent, human-centred business model that prioritises customer experience and local business growth.
Topics:
#EntrepreneurSuccess #TechInnovation #GlobalBusinessStrategy #StartupGrowth #DigitalTransformation
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Buyers Into Loyal Fans With IncentivesBe a podcast guest.
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Are you an entrepreneur feeling trapped by your business, working endless hours with little time for life? Join Ral West's inspiring journey from running a Hawaiian holiday travel business to becoming a multi-industry success story. Discover how she transformed her company from a struggling start-up to a thriving enterprise sold to Alaska Airlines, and then pivoted through cruise ships and real estate investments.
Ral reveals her six critical business principles: systems, leverage, team-building, customer service, performance tracking, and passionate purpose. Her key message? Work on your business, not in it. By creating robust systems and a strong team, entrepreneurs can build businesses that support their lifestyle dreams, not constrain them.
Learn how calculated risks, homework, and unwavering belief can turn entrepreneurial challenges into remarkable opportunities for growth and personal fulfilment.
Book Recommended: "The E-Myth" by Michael Gerber
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Struggling to find quality podcast guests or break through the noise of endless pitches? Join Jim James as he interviews Alex Sanfilippo, founder of PodMatch, who's revolutionising podcast guest matching. Discover how this innovative platform solves the twin challenges faced by podcast hosts and potential guests: connecting the right people efficiently while maintaining high-quality interactions.
Alex reveals his entrepreneurial journey from aerospace to creating a platform that's matched over 100,000 podcast interviews. Learn how strategic pricing, careful guest vetting, and a commitment to serving podcasters have transformed PodMatch into a game-changing service. With insights into building a successful SaaS business, managing dual marketing strategies, and avoiding feature creep, Alex shares valuable lessons for entrepreneurs.
Whether you're a podcast host seeking exceptional guests or an aspiring interviewee, this episode offers a blueprint for podcasting success.
Recommended Resource: Book: "The Mom Test" by Rob Fitzpatrick
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Are you an entrepreneur struggling to protect your most valuable business asset—your intellectual property? Join Jim James as he delves into the critical world of IP protection with Jeff Holman, founder of Intellectual Strategies, revealing how startups can safeguard their innovations, brands, and creative works.
Discover why up to 90% of a business's value lies in intangible assets and learn about the four key types of intellectual property: patents, trademarks, copyrights, and trade secrets. Jeff explains how entrepreneurs can strategically protect their brands, avoid costly legal pitfalls, and create a robust IP strategy aligned with their business goals.
This episode is a must-listen for founders seeking to understand how to defend their innovations, attract investors, and build long-term value through strategic intellectual property management.
Recommended Book: "Nail It and Scale It" by Ryan Furlong and Nathan Furr
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Graphic design toolbox - VismeBe a podcast guest.
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Are you struggling to cut through the digital noise and make meaningful connections with prospects and clients? Join Jim James as he interviews Kris Rudeegraap, co-founder of Sendoso, who reveals how corporate gifting can transform your marketing strategy. Discover how personalised, thoughtful gifts can deliver up to 59 times better ROI than traditional advertising, helping businesses engage customers in an increasingly cluttered marketplace.
Kris shares fascinating insights into building a global platform that enables companies to send tailored gifts worldwide, from cupcakes in Florida to macaroons in Paris. Learn how software and AI can help you choose the perfect gift, navigate compliance challenges, and create memorable touchpoints across different markets and cultures.
Whether you're a small business or a Fortune 500 company, this episode offers practical strategies for standing out, building relationships, and driving meaningful customer engagement in today's competitive landscape.
Recommended:
Podcast: My First Million
Book: "The Tipping Point" by Malcolm Gladwell
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Struggling to balance your passion for meaningful work with financial stability? Join Jim James's UnNoticed Entrepreneur podcast as he interviews Callum Armstrong, a New Zealand-based marketing coach who's cracked the code of purposeful entrepreneurship.
Discover how Armstrong leverages his marketing consultancy to fund Conservation Amplified, a charity amplifying environmental stories through podcasting. He shares invaluable insights on creating a sustainable business model that supports personal values, demonstrating how entrepreneurs can earn a living while driving social impact.
Armstrong reveals his strategic approach to balancing client work with conservation efforts, highlighting the importance of prioritising meaningful work over monetary success. Learn how to build a customer-focused business that provides flexibility to pursue passion projects and make a genuine difference.
Recommended Resource: Book - The Secret by Rhonda Byrne
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Struggling to turn customers and employees into passionate advocates for your business? Discover the art of creating "business super fans" with Frederick Dudek, an engineering-turned-marketing expert who reveals game-changing strategies for building loyalty across B2B and B2C sectors.
Learn how simple gestures like personalised thank-you notes, public recognition, and transparent communication can transform stakeholder relationships. Dudek shares powerful insights from his 30-year entrepreneurial journey, demonstrating how businesses can differentiate themselves not just through product, but through exceptional total experience.
From setting clear expectations during implementation to celebrating team milestones and involving employees in company goals, Dudek unpacks practical tactics for creating a culture of appreciation. His approach goes beyond traditional sales techniques, focusing on understanding customer objectives and creating meaningful connections that turn clients into raving fans.
Recommended Resources:
Book: "Creating Business Superfans"
Podcast: "Business Superfans Podcast"
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Designrr.io Creates eBooks & LeadmagnetsBe a podcast guest.
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Struggling to make professional videos that won't damage your brand's reputation? In this episode, video production expert Josh Schaidt reveals why not all content is created equal and shares the three essential types of videos every business needs: the how, what, and why. As founder of Lft Phi, Josh explains the crucial difference between casual content creation and professional video production, emphasising that the most important work happens before hitting 'record'.
Drawing from personal experience, Josh shares how video transformed his career during an 18-month unemployment period, ultimately landing him a job because hiring managers had watched his content. He offers practical tips for improving production quality on a budget, including controlling variables like lighting and sound. Plus, he reveals why LinkedIn has become his primary platform for B2B video marketing.
Whether you're just starting with video or looking to elevate your production quality, this episode provides actionable insights for creating impactful business videos.
Guest's Platform Recommendation: LinkedIn for B2B video marketing
Listen on: Apple Podcasts Spotify
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Are you trapped in the feast-or-famine cycle of consulting, constantly trading time for money? Jay Melone shares how he achieved an extraordinary 1,810% profit growth by transforming his consultancy from selling time-intensive services to creating scalable products. Drawing from his experience working with clients like Google, Amazon and Home Depot, Jay reveals his 'reverse flywheel' approach to productising services without compromising value.
Learn how to package your expertise into accessible toolkits and training materials that generate passive income whilst serving as powerful marketing tools for your premium services. Jay emphasises the importance of giving maximum value in your entry-level products rather than holding back—a strategy that earned him $80,000 from toolkits he created four years ago that still generate leads today.
Discover practical steps to break free from the consulting hamster wheel and build a more profitable, sustainable business model.
Recommended Book: "100 Million Dollar Offers" by Alex Hormozi
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Are you losing potential customers because your website content is text-only? In this episode, Ron Jaworski, co-founder and CEO of Trinity Audio, reveals how businesses can transform their written content into engaging audio experiences. From his "eureka moment" in 2017 whilst trying to listen to an article in his car, Ron developed a solution that now serves Fortune magazine and thousands of other clients.
Discover how adding audio players to your website can triple visitor engagement time, boost SEO rankings, and reach the 30% of users who prefer consuming content through audio. Ron shares valuable insights about building a brand through education, leveraging client platforms for organic growth, and maintaining perspective during entrepreneurial ups and downs.
Learn how Trinity Audio's plug-and-play solution, supporting over 140 languages and 600 voices, is making the internet more accessible whilst helping businesses engage audiences in new ways.
Recommended by Ron: Book: "Siddhartha" by Hermann Hesse Podcasts: Huberman Lab and Diary of a CEO
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Verne Harnish, founder of the Entrepreneurs’ Organization and author of Scaling Up and Start to Scale needs little introduction.
Verne shares his inspiring journey from teaching entrepreneurial strategies to fostering biodiversity and sustainability through Geoversity, "Nature's University" in Panama.
Learn how leadership lessons from ant colonies and beehives are shaping modern businesses and why regenerative systems are critical for the future of our planet.
Key insights include:
Discover why Verne believes entrepreneurs must transition from being dictators to facilitators and how harnessing the power of the hive mind is the way forward.
Resources Mentioned:
Recommended: Book - Teeming by Tamsin Woolley-Barker Podcast - Modern Wisdom with Chris Williamson
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Unlock the Entrepreneurial Mindset of Gen Z: What the Younger Generation Can Teach Us About Building Brands Online
Growing up in the digital age, Gen Z entrepreneurs are harnessing the power of social media to build successful personal brands and businesses. But this hunger for freedom and control comes with its own set of challenges.
In this eye-opening episode, 21-year-old Ryan Le shares the triumphs and pitfalls he's experienced as a young entrepreneur. Discover how Gen Z views entrepreneurship differently, the importance of finding your authentic voice online, and the critical need for focus and consistency over sheer intensity.
Ryan offers a refreshingly honest perspective on balancing ambition with self-care, and why the traditional path may no longer appeal to the younger generation. Learn the social media secrets that are captivating Gen Z, and how established business owners can adapt to this new landscape.
Recommended: Book - Essentialism by Greg McKeown Podcast - Modern Wisdom with Chris Williamson
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Struggling to Drive Sales with Email and SMS? This Podcast Gives You the Playbook
As an entrepreneur, are you frustrated by the diminishing returns of old-school marketing tactics? Discover how email and SMS can unlock 30% more revenue with a fraction of the cost. Nikita Vakhrushev, CEO of Aspekt, shares proven strategies to supercharge your customer acquisition and retention through strategic email and SMS campaigns.
Nikita reveals how to build an effective email and SMS marketing funnel, from capturing leads to automating customer journeys. Learn the secrets behind a 50% opt-in rate on a simple lead magnet, and how to seamlessly integrate email and SMS for maximum impact. Uncover the hidden regulatory hurdles and technical integration challenges, and how to overcome them for email and SMS success.
Packed with real-world case studies, this conversation is a must-listen for any entrepreneur seeking to master modern, cost-effective marketing channels. If you're ready to elevate your email and SMS game, this episode is the playbook you need.
Recommended by Nikita: Charlie Munger's Almanack
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Struggling to scale your business while staying hands-off? Learn the simple processes and strategies this serial entrepreneur uses to profitably grow a diverse portfolio of companies - without getting stuck working in them full-time.
Joe Rare is a master of building businesses meant to run themselves. He shares how he structures his operations to enable time and financial freedom, allowing him to be present for his family while expanding into new verticals. Discover his counterintuitive approach to selling before building, leveraging channel partners, and creating a repeatable "engine room" that can power any venture.
Whether you're looking to exit your current business or start something new, Joe's tactical insights will inspire you to rethink how you scale. Get ready to create a thriving enterprise that doesn't depend on your daily involvement.
Recommended reading: "Built to Sell" by John Warrillow
Listen on: Apple Podcasts Spotify
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Struggling to make sense of SEO in an AI-driven world? Nick Musica, founder of Optics In, demystifies the three pillars of SEO that have remained constant for over two decades: technical health, on-page content, and off-page authority. Drawing from his 20-year journey in SEO, Nick shares enlightening stories, including how a $6,000-per-month agency delivered plagiarised content in 2003, teaching him valuable lessons about authentic SEO practices.
Nick challenges the current AI content rush, explaining why Google devalues auto-generated content and emphasising the importance of genuine thought leadership. Through practical examples, like refining insurance-related content, he demonstrates how to write SEO-friendly copy without sacrificing authenticity. Most crucially, Nick warns against the common mistake of treating SEO as a quick fix—success requires early planning and consistent effort, making it vital to start your SEO journey at least 12 months before expecting results.
Book Recommendation: "10X is Easier than 2X" by Dan Sullivan and Dr Benjamin Hardy
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Are you an entrepreneur struggling to validate your business idea? In this enlightening episode, Kevin Surace, holder of 94 patents and pioneering inventor, reveals why many startups fail by creating solutions without real market demand. Drawing from his experience developing billion-pound product lines like Quiet Rock soundproof drywall, Surace shares invaluable insights on identifying genuine customer pain points and ensuring your target market has the means to pay.
Beyond practical business strategies, Surace introduces his transformative "one complaint per day" philosophy from his upcoming book "Joy Equals Success". He explains how limiting negative thoughts creates mental space for innovation and growth. The conversation explores essential marketing metrics, the five-step Dale Carnegie sales process, and why successful companies often pivot through five business models before finding their winning formula.
Whether you're launching a startup or scaling an existing venture, this episode delivers actionable wisdom for building sustainable success.
Recommended Read: Reid Hoffman's book on AI (featuring conversations with ChatGPT) Copy
Listen on: Apple Podcasts Spotify
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Struggling to stand out in a crowded marketplace? Certification could be your secret weapon for winning more contracts and attracting premium customers. Heather Cox, president of Certify My Company, reveals how supplier diversity certification can transform your business prospects, particularly when targeting large corporations and government contracts.
Learn why consumers are 3.5 times more likely to purchase from brands committed to diversity, and how certification validates your business's authenticity. Cox shares fascinating insights about common certification pitfalls, including why your company's leadership titles matter more than you think. She explains how proper certification can save you from costly mistakes whilst providing unexpected benefits like improved business housekeeping.
Discover why outsourcing to experts is crucial—if you lack the time or money to do something once, you definitely can't afford to do it twice. Cox demystifies the certification process and reveals how to leverage it for maximum business impact.
Recommended by guest: Book: "Start with Why" by Simon Sinek Podcast: Kara Golden's podcast (Hint Water founder)
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Are you an entrepreneur feeling burnt out from building your business with intense passion but struggling to find balance? In this enlightening episode, Marc John shares his journey from entrepreneurial burnout to founding Native Wisdom Hub, a unique venture that bridges ancient indigenous wisdom with modern business challenges.
After experiencing the collapse of his language technology company, Marc discovered transformative healing through South American indigenous communities. He now helps high-performing executives, CEOs, and entrepreneurs reconnect with their authentic selves through carefully curated retreats combining ancestral plant medicines and indigenous wisdom.
Marc offers valuable insights on building heart-centred businesses, emphasising the importance of strong foundations before rapid expansion. His key advice? "Follow the joy" and reflect on life's moments that showcase your brilliance. Through Native Wisdom Hub's approach, entrepreneurs can find sustainable ways to maintain their drive whilst nurturing deeper connections with themselves and others.
Recommended Reading/Listening:
Listen on: Apple Podcasts Spotify
Buyers Into Loyal Fans With IncentivesBe a podcast guest.
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Feeling invisible despite your expertise? Struggling to stand out in a crowded digital landscape? With over 130 million YouTube views, Finn McKenty reveals why you don't need astronomical numbers to build a thriving business through content marketing. Drawing from his experience working with giants like Nike and Nintendo, McKenty shares a refreshingly practical approach to social media strategy.
He demonstrates why entrepreneurs should focus on either LinkedIn (for B2B with high-intent audiences) or YouTube (for B2C mass reach) rather than spreading themselves thin across multiple platforms. McKenty breaks down his three-step narrative framework for creating compelling content: establish a differentiated point of view, trigger a mindset shift, and enable a capability shift. Most importantly, he explains why taking a clear stance, though seemingly limiting, actually opens more doors than it closes.
Whether you're selling professional services or consumer products, McKenty's strategic approach cuts through the social media noise with remarkable clarity.
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Repurpose content effortless with AIBe a podcast guest.
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Are repetitive tasks eating up your valuable time and resources? Automation could be your secret weapon for transforming business efficiency—without breaking the bank. Brandon White, a serial entrepreneur from San Francisco, shares his revolutionary five-level framework for business automation, from basic cloud tools to advanced AI integration.
Drawing from his experience as a venture capitalist and internet pioneer since 1996, White explains how proper documentation is the foundation of successful automation. He illustrates this with a brilliant peanut butter sandwich analogy that reveals why most businesses overestimate their operational clarity. Learn how automated processes can boost your company's valuation, free up your time, and create scalable systems that aren't dependent on you.
Whether you're struggling with calendar management or looking to streamline your entire operation, White offers practical, implementable solutions that can save up to 60% of your time—and significantly impact your bottom line.
Guest's Recommendation:
Podcast: "How I Built This" with Guy Raz
Listen on: Apple Podcasts Spotify
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In this episode, host Jim engages with Sam Sethi, the founder and CEO of TrueFans.fm, to discuss the revolutionary approach True Fans adopts to empower creators through direct payment models.
True Fans uses micro payments and Satoshis (a fraction of Bitcoin), allowing creators to receive substantial support directly from their audience.
Sam also delves into how True Fans incentivizes listeners by paying them to engage with content and ads, enhancing advertiser ROI.
Listen on: Apple Podcasts Spotify
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Join us on the Deep Dive podcast featuring a dynamic conversation between AI avatars Barbie and Bob, who reveal a comprehensive five-stage strategy for integrating podcasts into your content creation journey.
Discover the essential stages: create, publish, promote, monitor, and analyze.
Learn how each guest appearance can become a powerful stepping stone in your podcasting journey, the secrets behind data-driven improvements, and the digital content flywheel that exponentially boosts your impact.
Read the full article here
If you want to guest on podcasts, check out our course at the Academy.
https://academy.theunnoticed.cc/
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Are you struggling to convert website visitors into leads? Discover how quizzes can revolutionise your marketing strategy with Maxwell Nee, Chief Revenue Officer of ScoreApp. In this episode, Maxwell reveals how quiz funnels can boost conversion rates from 10-15% to an impressive 20-40%. Learn the secrets of crafting engaging quizzes that serve rather than sell, and how to integrate them seamlessly into your marketing workflow. Maxwell shares invaluable insights on distribution channels, emphasising their crucial role in business success. He also discusses the power of AI integration and multi-language support in ScoreApp's platform. Whether you're a coach, consultant, or content creator, this episode offers practical advice on leveraging quizzes to generate quality leads and drive business growth. Don't miss Maxwell's game-changing strategies for creating personalised customer experiences and scaling your business effectively.
Recommended book: "Outsiders"
Listen on: Apple Podcasts Spotify
Viddyoze: Create client-grabbing videosBe a podcast guest.
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Are you struggling to automate your business processes effectively? Discover how Aytekin Tank, founder of JotForm, built a 25-million-customer empire through automation and strategic thinking. In this episode, Aytekin reveals his four key principles for successful automation, including the importance of clarifying priorities and embracing 'lazy' thinking to find efficient solutions. Learn why reducing free features can sometimes hinder growth, and how the '50-50 rule' balances product development with marketing efforts. Aytekin shares invaluable insights on scaling a global brand from Turkey, competing with tech giants like Google, and the power of free products in driving viral growth. Whether you're a tech-savvy entrepreneur or just starting to explore automation, this episode offers practical advice to streamline your business operations and focus on what truly matters.
Recommended book: "Creative Selection" by Ken Kocienda
Listen on: Apple Podcasts Spotify
Peppertype - Virtual Content AssistantBe a podcast guest.
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This is a trailer for the full show which drops on Thursday.
Founder and CEO of Jotform, Aytekin Tank, joined me on the mic from Ankara, Turkey.
Listen to his approach to Balancing Product and Growth: The 50-50 Rule
Scaling a Global Brand: Jotform's Success Story and how they overcame google.
"Automation does not save you time."
"I decided, okay, I'm gonna automate and delegate everything."
"I started teaching the same principles to our employees."
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Are you an entrepreneur struggling to get noticed in a crowded market? Paul Turner, co-founder of FT Chronic Pain Solicitors, shares his journey of launching a niche law firm specialising in workplace injury compensation. Discover how Paul transformed a £20,000 offer into a life-changing £2.4 million settlement for one client. Learn why authenticity and deep client engagement are crucial for success, even in a saturated industry. Paul reveals the power of networking, awards, and client referrals in building a reputation. He also discusses the challenges of digital marketing and the importance of finding passionate partners. Gain insights on overcoming negative perceptions of lawyers and the value of podcasting for personal branding. This episode offers practical tips for entrepreneurs looking to carve out their niche and build meaningful client relationships.
Recommended book: "The Big Bold Mindset" by Caspar Craven
Listen on: Apple Podcasts Spotify
Build responsive quizzes.Be a podcast guest.
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Should You Blur Your Background in Podcasts?
In this episode of The Unnoticed Entrepreneur, host Jim James explores the critical decision of whether to blur your background during podcast video recordings.
As he delves into the effectiveness of blurred versus clear backgrounds, Jim discusses psychological concepts like cognitive schemas and contextual cues that influence audience perception.
He shares practical tips for creating the ideal backdrop, whether it's through blurring or thoughtful arrangement, to enhance trust and engagement with your listeners.
Tune in to discover how your background can significantly impact your credibility and message delivery.
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Are you an entrepreneur struggling to get your message heard? Discover why podcast guesting could be your secret weapon. Shaahin Cheyene, CEO of PodcastCola, reveals how storytelling through podcasts can outperform traditional advertising in the age of dwindling attention spans. Learn why shotgun pitching doesn't work and how PodcastCola's niche-specific approach ensures you reach the right audience. Shaahin shares insights on the importance of video in podcasting, the ethics of paid placements, and why having a professional represent you is crucial for success. From multi-million dollar company growth to authors selling books, hear real examples of how podcast guesting has transformed businesses. Whether you're a speaker, author, or entrepreneur, this episode offers invaluable advice on leveraging podcasts to amplify your message and grow your brand.
Recommended book: "Billion: How I Became King of the Thrill Pill Cult" by Shaahin Cheyene
Listen on: Apple Podcasts Spotify
Brilliant copy writing toolBe a podcast guest.
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This podcast was created using an article which I wrote about the power of podcasts for SEO, which was turned into a conversation by the Google Notebook LM.
Hear Bob and Barbie discuss the finer points of podcast guesting, and how it affects your SEO score.
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Are you struggling to win lucrative government contracts or break into male-dominated industries? Meet Eronica Dew, a black woman entrepreneur who built a multi-million dollar contracting business from scratch. In this episode, Eronica shares her journey from Air Force veteran to successful business owner, offering invaluable insights on overcoming cash flow challenges, building a brand, and winning federal contracts. Learn her methodical approach to creating winning proposals, including developing value propositions and "ghosting" the competition. Eronica also discusses the importance of cultivating relationships in business and gives advice on pricing strategies for government work. Her inspiring story of perseverance and giving back to underserved communities will motivate aspiring entrepreneurs. Whether you're looking to enter the federal contracting space or grow your existing business, Eronica's practical tips and hard-earned wisdom are sure to help you succeed.
Recommended book: "The 4-Hour Workweek" by Tim Ferriss
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Look Great with AI enhanced headshotsBe a podcast guest.
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Are you struggling to navigate the ever-changing e-commerce landscape? Raul Galera, growth manager at Referral Candy, introduces a groundbreaking solution: the E-commerce Agency Confidence Index. This comprehensive global report offers invaluable insights into industry trends, marketing budgets, and agency-client relationships. Discover why e-commerce apps are proving resilient, how agencies are adapting their pricing strategies, and the shift towards long-term marketing approaches like SEO and content creation. Galera reveals fascinating correlations between world events and online sales, emphasising the need for diversified marketing strategies. Learn how minor website optimisations can dramatically boost conversion rates and why personalisation is becoming increasingly crucial. Whether you're an agency owner or brand manager, this index provides a wealth of data to inform your decision-making and stay ahead in the competitive e-commerce world.
Book recommendation: "The Tipping Point" by Malcolm Gladwell
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Free - Quizzes, Calculators And FormsBe a podcast guest.
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Unlock the Secret to Growing Your B2B Business Without Increasing Overhead
Struggling to grow your B2B service business? Raul Hernandez, CEO of Do Good Work, reveals the framework he's used to help clients like Aaron Parkinson triple their growth in under a year - without adding more overhead.
Raul shares his holistic 3-part approach to optimising operations, marketing & sales, and product - uncovering hidden opportunities to boost profitability, streamline workflows, and delight customers. Learn how to build "evergreen" systems and habits that sustain long-term growth, even as you scale.
Discover the mindset shifts needed for founders to become true leaders, confidently charge premium rates, and partner with clients to drive transformative results. Raul's insights on value-based selling, navigating negotiations, and tapping into the psychology of your ideal clients will elevate your entire sales process.
Whether you run a marketing agency, consulting firm, or any other B2B service, this conversation is packed with actionable strategies to take your business to the next level.
Recommended by Raul: "Traction" by Gino Wickman
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Test before you invest - with PickFuBe a podcast guest.
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Are you struggling to stand out as an entrepreneur? In this insightful episode, Jim James sits down with Katie Zeppieri, Founder and Chief Brand Strategist of MicDrop, a leading PR and marketing agency. They delve into the challenges of becoming a "category creator" - someone who builds solutions for problems people didn't even know existed.
Katie shares proven strategies for positioning your brand as an industry thought leader, getting featured on prominent stages, and creating a sense of omnipresence in your niche. She reveals the power of education-based content marketing, leveraging AI as a tool, and building meaningful relationships for long-term success.
Discover the insider secrets of securing speaking gigs, staying ahead of industry trends, and leveraging traditional media for third-party credibility. Whether you're a startup strapped for cash or an established business, this episode equips you with actionable tips to elevate your brand's visibility and influence.
Tune in for Katie's book recommendation: "Never Eat Alone" by Keith Ferrazzi, a game-changing guide to nurturing meaningful relationships and expanding your network.
Listen on: Apple Podcasts Spotify
Turn your ideas into unique productsBe a podcast guest.
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Are you an entrepreneur struggling with self-defeating patterns or feeling trapped in your own success? Susan Drumm, bestselling author and leadership consultant, reveals how music can be a powerful tool for disrupting negative mindsets and creating positive change. In this episode, she explains the concept of "The Leader's Playlist" and how it can help entrepreneurs recognise and overcome limiting beliefs. Through fascinating case studies, Drumm demonstrates how carefully chosen songs can interrupt destructive thought patterns and foster new, empowering states of mind. Learn practical tips for creating your own transformative playlist and discover how this innovative approach can enhance team dynamics. Whether you're battling feelings of exclusion or seeking to cultivate peace and appreciation, Drumm's insights offer a fresh, melodious path to personal growth and leadership excellence.
Book recommendation: "The Untethered Soul" by Michael Singer
Listen on: Apple Podcasts Spotify
Podcastpage.io -Be a podcast guest.
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The "TikTokification" of retail - live streaming from mobile devices direct to consumers.
Product videos distributed across social media, with purchases taking place on site or in e-stores like Shopify.
Is off line retail dead?
Eitan Koter, Co-CEO of Vimmi, explains are driving 50%+ conversion rates on live shopping events.
20% Discount Offer: Unnoticed20 at checkout.
https://vimmi.net/
Recommended Reading: "Marketing for Supervillains" by Jesse James
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Buyers Into Loyal Fans With IncentivesBe a podcast guest.
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The Podcast Guest Blueprint is a course created by Jim James to teach people how to build their influence using podcasts.
The course covers 8 modules from establishing a brand portfolio, creating a lead magnet, finding podcast shows, pitching hosts, and conducting interviews and more.
The course is designed to be easily accessible and includes an AI-powered bot to provide quick answers and navigation. The goal of the course is to help guests make the most of podcast opportunities and ensure their ideas are effectively shared with the audience.
Check out the free download of a podcast guest pre-interview template.
https://academy.theunnoticed.cc/
Be a podcast guest.
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Horsy is a new app that allows users to find and access information from podcasts.
It solves the problem of missing valuable insights and information from podcasts that users don't have time to listen to. The app indexes podcast episodes and provides direct answers and quotes from guests. Users can search for specific topics or keywords and discover key concepts discussed in the episodes.
Horsy enables users to access content from the entire catalog of shows. It is a powerful tool for navigating and accessing information in my podcast walled garden.
https://theunnoticed.horsy.ai/
Chapters
00:00 The Problem of Missing Valuable Insights in Podcasts
02:15 Introducing Horsey: A Solution for Finding Insights in Podcasts
04:41 Accessing Direct Expert Quotes with Horsey
05:39 Discovering Key Concepts in Podcasts with Horsey
06:08 Getting Reliable Responses from Multiple Sources with Horsey
10:50 Transforming the Way to Access Podcast Content with Horsey
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In this episode, networking expert Michael A. Forman reveals how to master the art of building relationships in a post-pandemic world. Learn why many have forgotten crucial networking skills and how to stand out from the crowd. Forman shares invaluable insights on working a room, from making a strong first impression to following up effectively. Discover the importance of handwritten thank-you notes, tailoring your approach to different cultures, and the 'FORM' technique for building rapport. Whether you're a seasoned professional or new to networking, Forman's practical advice will help you transform casual encounters into lasting business relationships. Don't miss his top tip for networking success and the one thing you should always carry in your briefcase. Tune in to elevate your networking game and unlock new opportunities.
Recommended book: "Networking Unleashed: Mastering the Art of Networking" by Michael A. Forman
Listen on: Apple Podcasts Spotify
Riverside - Your online recording studioBe a podcast guest.
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Gail Kasper, author of "Sell Like a Cockatoo", reveals how to thrive in an age of AI and digital communication. She shares insights from her mentor Hank, a master salesman who embodies the art of human connection. Learn why face-to-face interactions and strong communication skills are more crucial than ever, even for Generation Z. Gail explains how to build trust, convey passion, and guide customers through the sales process with authenticity. She also offers valuable advice on writing and promoting a book, building a social media following, and finding the right balance between online presence and real-world networking. Whether you're an entrepreneur or sales professional, this episode provides actionable strategies to elevate your game and dance with your customers like a cockatoo.
Recommended book: "The Art of Closing the Sale" by Brian Tracy
Listen on: Apple Podcasts Spotify
Graphic design toolbox - VismeBe a podcast guest.
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Are you an entrepreneur struggling to scale your business efficiently? Discover how virtual assistants (VAs) can be your strategic partners, not just low-cost task handlers. Elizabeth Eiss, founder of Results Resourcing, reveals the power of hiring professional VA teams to boost your productivity and revenue. Learn why AI won't replace human VAs and how to leverage their expertise to optimise your business processes. Elizabeth shares insights on selecting the right VA, managing workflows effectively, and the true cost of DIY entrepreneurship. She introduces a fascinating ROI of Time Calculator to help you value your time and make informed decisions about outsourcing. Whether you're a solopreneur or small business owner, this episode offers valuable strategies to free up your time, focus on core activities, and accelerate business growth.
Recommended book: "Thank You for Being Late: An Optimist's Guide to the Age of Acceleration" by Thomas L. Friedman
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
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SEO expert Senthilkumar reveals how he built a million-dollar company using search engine optimisation alone. In this episode, he breaks down his five-step SEO methodology, debunking common myths and offering practical advice for entrepreneurs. Learn why creating outstanding content is crucial, how to conduct effective keyword research, and why backlinks are essential for boosting your website's credibility. Senthilkumar shares insights on balancing AI-generated content with human touch, explains why SEO isn't suitable for every business, and offers tips for sustainable link-building strategies. Discover the three keys to winning at SEO and why human expertise remains invaluable in crafting a successful strategy. Whether you're a seasoned business owner or just starting out, this episode provides actionable tips to improve your online visibility and attract more leads through SEO.
Recommended podcast: Online Marketing Made Easy by Amy Porterfield
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Kajabi Course Platform Kickstarter!Be a podcast guest.
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Are you struggling to make sense of your customer data and measure marketing effectiveness across multiple channels? In this episode, Jim Harenchar, CEO of Response Marketing Group, reveals how businesses can harness the power of data attribution to optimise their marketing strategies. From de-anonymising website visitors to creating targeted customer segments, Jim shares invaluable insights on leveraging data for improved ROI. He discusses the importance of collecting seemingly insignificant data points and how AI is making sophisticated marketing tactics accessible to smaller businesses. Jim also highlights a fascinating case study with Ritz Carlton, demonstrating how data-driven segmentation led to a 33% increase in room bookings. Whether you're a solopreneur or running a medium-sized organisation, this episode offers practical advice on using data to personalise marketing efforts and enhance customer experiences in today's digital landscape.
Recommended book: "Trillion Dollar Coach" by May Habib
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Search Engine Optimisation from the UKBe a podcast guest.
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In this episode, Jeff Standridge, Managing Director of Innovation Junkie, reveals why culture is crucial for business success. He outlines six key elements of a culture of excellence, including strong leadership, clarity of vision, and 100% accountability. Jeff explains how positive work cultures directly impact revenue growth, profitability, and employee engagement. He shares practical advice on managing culture, from hiring practices to weekly team meetings. You'll learn why culture and brand are two sides of the same coin, and how to align your internal values with customer experiences. Jeff offers a simple exercise to assess your current culture and confront the brutal facts. Whether you're a startup or an established company, this episode provides valuable insights on cultivating a culture that fuels innovation and sustained growth.
Recommended: Craig Groeschel's leadership podcast (specific name not mentioned)
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
LinkedIn Engagement using AIBe a podcast guest.
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In this episode, Sean Delaney, CEO of multiple companies, shares his secrets for success. Discover how asking the right questions can transform your leadership approach and why authenticity is crucial for building strong teams. Sean reveals his 'harmonious architecture' framework, covering essential areas like strategic planning, project management, and people dynamics. Learn why being vulnerable and admitting when you don't have all the answers can actually make you a more powerful leader. Sean also discusses the importance of aligning your brand with your core values and the risks of deviating from your brand promise. Whether you're running one company or several, this episode offers invaluable insights on how to lead with clarity, purpose, and authenticity. Don't miss Sean's practical advice on avoiding common pitfalls and building thriving businesses.
Recommended book: "Made to Stick" by Chip and Dan Heath
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Search the whole Internet's podcastsBe a podcast guest.
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Many business owners excel at their craft but struggle to articulate what truly sets them apart. In this enlightening episode, JoDee Turner, co-founder of Elevate5, shares invaluable insights on uncovering your hidden talents and crafting authentic narratives that resonate with clients. With over a decade of experience, JoDee explains how to dig deep and find the 'software running behind the scenes' that makes you special. She reveals why understanding your gift is crucial for business growth and how to translate it into a powerful online presence. Learn practical strategies for building websites that truly represent your business and generate leads, while staying true to your core purpose.
Recommended book: "The Alchemist" by Paulo Coelho
Recommended podcast: "The Game" by Alex Hormozi
Listen on: Apple Podcasts Spotify
AWeber - free email marketingBe a podcast guest.
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Are you struggling to prove your marketing ROI or keep up with AI's impact on creativity? Jarrod Lopiccolo, co-founder and CEO of Noble Studios, shares invaluable insights on these challenges. With over 21 years of experience, Jarrod explains how to measure true ROI by focusing on conversions and bottom-line results, not just vanity metrics. He also reveals how his agency embraces AI as a tool for efficiency and enhanced creativity, without compromising originality. Jarrod emphasises the importance of consistent brand experiences across all touchpoints and shares a personal story about balancing business and family life as an entrepreneur. Learn why mistakes are crucial learning opportunities and how to transition from a self-employed practitioner to a true business owner. This episode is packed with practical advice for marketers and entrepreneurs looking to thrive in today's digital landscape.
Recommended book: "The Alchemist" by Paulo Coelho
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
AWeber - free email marketingBe a podcast guest.
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Are you struggling with technology chaos and inefficient business processes? In this episode of The UnNoticed Entrepreneur, Jim James talks with Martin Ricketts, CEO of Digital Samurai, who reveals game-changing strategies to streamline your operations and boost productivity. Discover how to tackle the 'last mile' problems that hinder your business growth, and learn why tactics matter more than tools. Martin shares invaluable insights on creating frictionless systems, building your brand effectively, and leveraging AI for content creation and automation. From using Google Workspace for seamless collaboration to harnessing AI for summarisation and video production, this episode is packed with practical tips to help you monetise your story and design a future you love. Whether you're a tech-savvy entrepreneur or a digital novice, Martin's expertise will help you navigate the ever-evolving landscape of business technology and marketing.
Vidyard - Use Video In Your EmailsBe a podcast guest.
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Are you struggling to make your advertising dollars count? Skip Wilson, CEO of Draft Media Partners, unveils the secrets to effective advertising in this episode of The UnNoticed Entrepreneur. Discover why tracking is crucial and how to reach potential customers before they enter the competitive discovery phase. Skip shares insights on creating punchy, focused ad messages and explains why creative content is paramount to campaign success. Learn from his entrepreneurial journey as he pivoted from a SaaS model to a successful white-label advertising management company. Skip also reveals common mistakes in ad planning and offers valuable tips for entrepreneurs, including the importance of listening to disgruntled customers and employees. Whether you're a small business owner or a marketing professional, this episode provides actionable strategies to optimise your advertising efforts and achieve better results.
Recommended book: "The Dreams That Built America" by Alan C. Elliott
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Prowly - the media relations platformBe a podcast guest.
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Struggling to unleash your millionaire mindset? Join Jim James with motivational speaker Daniel Gomez Inspires as he shares powerful insights on overcoming limiting beliefs and building a life of abundance.
From poverty-ridden childhood programming to battling his wife's cancer journey, Daniel opens up about his pivotal moments that transformed his mindset. Discover how he made the brave leap into speaking, priming his environment for success by surrounding himself with higher standards.
Learn why forgiving yourself is key to unlocking wealth, and how aligning with your higher purpose attracts deserved prosperity. Daniel's inspiring story and actionable strategies, like "touching your vision" and upgrading your circle, will empower you to start thinking—and living—like a millionaire.
Explore Daniel's book recommendation: "The Making of a Millionaire Mindset" by Daniel Gomez Inspires, available on Amazon and Audible.
Listen on: Apple Podcasts Spotify
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
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Struggling to find the time and motivation to write your business book? Discover how Barbara Bazbanes-Richter's DIY Book platform empowers entrepreneurs to become published authors at a fraction of ghostwriting costs. In this insightful episode, Barbara shares her step-by-step approach to guiding writers through a structured process of weekly prompts, personalized feedback, and collaborative editing tools.
Gain invaluable insights on defining your book's "big idea", cultivating an authentic voice, and leveraging AI assistants to enhance (not replace) your writing. Learn how to overcome motivational slumps, set realistic goals, and develop a marketing strategy that elevates your authority as a business book author.
Uncover the power of establishing your own "imprint", connecting with readers on social media, and leveraging book reviews to drive visibility and sales. Whether you dream of publishing or simply want to achieve a lifelong goal, this episode offers a roadmap to making your book a reality.
Recommended podcast: "Acquired" by Ben Gilbert and David Rosenthal
Listen on: Apple Podcasts Spotify
Email validation service.Be a podcast guest.
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Struggling to build a brand that resonates directly with customers? Discover how Chris Schutrups, founder of Mortgage Hut, overcame cash flow challenges and saturated ad markets to convert over 20,000 mortgage loans. In this insightful episode, Chris shares his journey from knocking on estate agents' doors to managing 150 daily leads through a blend of SEO, content marketing, and niche targeting.
Gain invaluable tips on filtering quality leads, nurturing the customer journey, and pivoting strategies when circumstances change. Hear Chris's candid story of nearly going bust and his top advice for unnoticed entrepreneurs looking to emulate his success. Discover the importance of continually upskilling your team, acknowledging competitors' strengths, and buying back your time as a busy business owner.
Tune in for an inspiring masterclass in resilience, brand-building, and customer-centric growth from one of the UK's leading mortgage brokers.
Recommended book: "Buy Back Your Time" by Dan Martell.
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Buyers Into Loyal Fans With IncentivesBe a podcast guest.
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Struggling to embrace your diverse cultural roots as an entrepreneur? In this UnNoticed Entrepreneur episode, guest Kat Torre, a third-culture entrepreneur herself, offers empowering insights. Discover how Kat turned her multicultural background into a superpower, using empathy and unique perspectives to stand out.
From feeling torn between clashing beliefs to overcoming fears of family rejection, Kat shares her journey to confidently blending her Japanese, Italian, Colombian, and Irish heritages. Hear how she weaves vibrant imagery and cultural nuances into her branding, messaging, and client experiences, winning over audiences craving authenticity.
Kat's advice? Identify which traditions resonate with you, then infuse your business with that genuine flavour. By leveraging your distinct identity, you can forge a magnetic personal brand that attracts your tribe effortlessly. An inspiring listen for multicultural entrepreneurs seeking to thrive unapologetically.
Book Recommended: "The Hero and the Outlaw" by Margaret Mark on the power of brand archetypes.
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Riverside - Your online recording studioBe a podcast guest.
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Discover the shocking truth about email marketing: Your reputation is on the line with every send. In this eye-opening episode, email expert Brian Minick reveals how sending to outdated or risky email addresses can get you blacklisted, crippling your entire email program. But fear not, Minick shares simple yet powerful solutions to validate your lists, repair your reputation, and ensure inbox delivery.
From practical tips on cleansing legacy data to cutting-edge techniques like real-time email validation, this episode is a game-changer for any business relying on email marketing. Minick's actionable advice, combined with his generous offer of 2,000 free validations, empowers you to maximise your email ROI and avoid costly mistakes. Don't miss this opportunity to future-proof your email strategy and unlock the true power of this cost-effective marketing channel.
Recommended Resource: Courses at Harvard Business School
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Struggling to navigate the enigmatic world of influencer marketing? Unlock the secrets with Alessandro Bogliari, co-founder of the Influencer Marketing Factory. In this illuminating episode, Alessandro demystifies influencer collaborations, sharing invaluable insights into identifying genuine influencers amidst the noise. Discover how to leverage data-driven strategies to assess audience demographics, engagement authenticity, and brand alignment – ensuring your influencer campaigns resonate with the right audiences and deliver measurable ROI.
Gain a fresh perspective on influencer marketing's evolution, debunking myths about its exclusivity to the young and B2C sectors. Explore Alessandro's entrepreneurial journey, from bootstrapping his agency with just $1,500 to securing industry giants like Google and Meta as clients. Glean wisdom from his candid advice on sustaining growth momentum and embracing an action-oriented mindset.
Recommended Podcast: "My First Million" – Stories of entrepreneurial challenges and solutions across diverse industries.
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
Prowly - the media relations platformBe a podcast guest.
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Struggling to find and retain top talent? Discover the ultimate hiring solution with Fletcher Wimbush, founder of Discovered ATS. In this insightful episode, Fletcher unveils his AI-powered performance hiring software that helps entrepreneurs effortlessly market job openings, nurture talent pools, and automate candidate assessments – transforming the daunting recruitment process into a seamless experience. From automating initial screenings to final interviews, this virtual hiring hero empowers you to make data-driven hiring decisions while saving time and resources.
Gain invaluable insights into Fletcher's entrepreneurial journey, including his focus strategy for building multiple successful brands and overcoming marketing challenges. Uncover the enlightening distinction between HR and talent acquisition, and learn why investing in the latter is crucial for sustainable growth. Don't miss Fletcher's top tip for getting noticed and his favourite book recommendation: "They Ask, You Answer" by Marcus Sheridan.
Recommended Book: "They Ask, You Answer" by Marcus Sheridan
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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In this episode of the UnNoticed Entrepreneur, Jim James explores the groundbreaking world of augmented reality (AR) in cleaning with Martin Cudzilo, founder of AR-check. If you've ever struggled with ensuring high-quality cleaning services or faced challenges in managing low-skilled workers, this episode is for you.
Martin shares his inspiring journey of recognising the potential of AR over a decade ago and securing worldwide patents for his innovative solution. He discusses how AR-check bridges the gap between unskilled cleaners and quality assurance, enabling real-time tracking, support, and automation through smart sensors and wearable technology.
Discover how this disruptive technology can revolutionise the cleaning industry, improve efficiency, reduce costs, and enhance accountability. Martin's visionary approach promises to transform a traditionally low-tech sector, empowering frontline workers and delivering unparalleled value to businesses.
Gain invaluable insights into the challenges of introducing disruptive innovation, attracting investors, and navigating the entrepreneurial journey. Martin's wisdom and perseverance will inspire you to embrace emerging technologies and drive change in your industry.
Guest Recommendation: Explore the official AR-check website at www.ar-check.com to learn more about this groundbreaking solution.
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LinkedIn Engagement using AIBe a podcast guest.
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Tired of pouring your heart into writing a book, only for it to gather dust on the virtual shelves? Discover how to turn your book into a profitable lead generation machine with Chris Benetti, the Perth-based author marketing expert. In this insightful episode, Chris reveals game-changing strategies to leverage your book as a front-end asset, driving a steady stream of high-ticket clients and recurring revenue.
Through compelling case studies, you'll learn how Chris's clients are generating up to $20,000 per month in recurring income by giving away their books for free or via a "free plus shipping" offer. Chris shares insider secrets on crafting irresistible one-time offers, order bumps, and backend funnels that convert book readers into paying customers for your high-end services.
You'll also gain valuable insights into Chris's entrepreneurial journey, including his smart approach to leveraging podcasting for strategic partnerships and his top tip for consistently generating leads without burning out. Whether you're an aspiring author or a seasoned entrepreneur, this episode is a masterclass in turning your book into a profitable business asset.
Recommended Book: "The 100 Page Book" by Mike Capuzzi
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Buyers Into Loyal Fans With IncentivesBe a podcast guest.
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In the realm of entrepreneurship, financial management often poses significant challenges. Enter Ben Risser, founder and CFO of Provident Financial Services, who brings clarity to this complex landscape. Ben's expertise lies in cultivating financial situational awareness, crucial for understanding a business's past, present, and future trajectory. By addressing key questions and emphasising the importance of hiring a bookkeeper early on, Ben empowers entrepreneurs to make informed financial decisions from the outset.
Beyond number-crunching, Ben champions the role of a fractional CFO as a strategic partner. This isn't just about safeguarding finances; it's about attracting investors, planning for growth, and ultimately, positioning the business for a successful exit.
Drawing inspiration from "Rich Dad Poor Dad" by Robert Kiyosaki, Ben advocates for continuous learning and exploration. In the podcast sphere, he finds intellectual stimulation in discussions led by Jordan Peterson, offering insights beyond traditional financial realms. With Ben's guidance, entrepreneurs can navigate the financial waters with confidence, knowing that financial awareness is the cornerstone of their success.
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In an age where AI-generated content is overwhelming audiences, traditional static content is losing its appeal. Saksham Sharda, the CMO of Outgrow, reveals how interactive quizzes, calculators and assessments can help businesses captivate prospects and generate valuable leads.
Saksham explains how Outgrow's intuitive platform enables companies across 21 different industries to create customised, industry-specific interactive content. He shares insights on crafting successful quizzes, from concise questions to seamless CRM integrations that nurture leads.
Discover how leading brands like Forbes and Salesforce are using Outgrow to drive over 160,000 website visits through a single quiz. Learn strategies for distributing your interactive content on social media to reach new audiences. Plus, get an exclusive discount code to try Outgrow for your business.
If you're struggling to cut through the content chaos and want to reignite engagement, this episode offers practical solutions to transform website visitors into qualified leads.
Podcast Recommendation:
Be sure to check out Saksham's Marketer of the Month podcast, which features insightful interviews with industry leaders across diverse sectors.
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Ever wondered how drones are revolutionizing marine monitoring and environmental protection?
Join Mathieu Johnsson, CEO of Marble, as he shares the riveting journey from aerospace engineering to pioneering aerial innovation in marine monitoring. Dive into the challenges of environmental protection and learn how Marble's drones are reshaping the landscape, empowering smaller governments and NGOs to safeguard maritime resources. Discover the fascinating backstory behind the name "Marble" and gain invaluable insights into overcoming regulatory hurdles and building a successful business in the drone industry.
Explore the secrets of scaling a niche business globally, weathering storms like COVID-19 and geopolitical tensions. From go-to-market strategies to branding essentials, unravel the key lessons learned from Marble's eight-year journey. Whether you're an aspiring entrepreneur or a seasoned business leader, this episode offers actionable advice and inspiring narratives to fuel your entrepreneurial spirit.
Book Recommendation: More Than My Share of It All by Clarence Kelly Johnson
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Ever thought about writing a book? Discover the untold truths of self-publishing with Larissa Soehn of Next Page Publishing. Learn why many aspiring authors face misconceptions about the journey, expecting smooth sailing after writing. Larissa exposes the reality of post-writing challenges, from marketing to building a supportive community.
She highlights the importance of understanding your audience from the outset, offering actionable advice to tailor your book to resonate deeply. Larissa shares personal anecdotes, emphasising the power of vulnerability and authenticity in building connections. Uncover Larissa's refreshing approach to entrepreneurship, where kindness and authenticity are the cornerstones of success.
Hear her cautionary tale about investing in expensive coaching programs and the value of staying true to your unique voice. Larissa's wisdom transforms the narrative of self-publishing, empowering authors to navigate their journey with confidence and clarity.
Book Recommendation: "The Comfort Zone" by Kristen Butler
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Descript is what I use to edit the show.Be a podcast guest.
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Are you grappling with the daunting challenge of succession planning in your family business? You're not alone. Join host Jim James as he delves into the critical issues surrounding succession with Dr. Patrick Woock, an expert who has dedicated eight years to this field. Discover why 90% of America's wealth is tied up in family businesses and how over 5 million such businesses face the dilemma of generational transition.
In their conversation, Patrick shares insights from his personal journey, having taken over his first business at 25. He co-authored the book "Succession: Navigating Generational Success" after facing health challenges alongside his co-author, Susie Ginsburg. Learn the crucial steps to successful succession, from clearing the air to understanding family dynamics and building a supportive team.
Discover actionable strategies to address common pitfalls, such as lack of succession planning and dealing with heirs lacking essential skills. Patrick offers a free consultation to listeners, emphasising the importance of planning for the future today. Don't miss this episode if you're an entrepreneur looking to secure your family's legacy.
Book Recommendation: The Alchemist by Paul Coelho
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Brilliant copy writing toolBe a podcast guest.
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Finding talented and affordable virtual assistants can be a headache, especially when working with overseas teams. Jaime Nacach provides a solution - he set up Virtual Latinos to connect North American businesses with a Spanish-speaking workforce right in their time zone.
Listen as Jaime explains the key benefits of Latin talent over Asian counterparts - better cultural alignment, more native-sounding English, and more affordable rates starting at just $8 an hour. You’ll hear how he overcame the classic marketplace chicken and egg problem to build a pool of pre-vetted talent.
Jaime also shares a candid story of the painful lessons he learned trying to hire VAs himself, inspiring him to build a better business model. His top tip? Creating killer SEO content around your expertise.
Recommended reading: Traction by Gina Wickman
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Buyers Into Loyal Fans With IncentivesBe a podcast guest.
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Do you lose people’s interest when telling your business or product story? Learn how to spin tales that captivate from professional actor turned storytelling coach Peter Bray. Discover the universal elements that make classics endure across centuries and how to wrap your message in emotion.
Get tips on opening strong with time, place, and tension frameworks. Hear common storytelling mistakes that turn audiences off and simple fixes using reviews and customer interviews. Discover how to deconstruct viral content to borrow winning formulas. The golden takeaway? Start publishing more stories across email, social media, and everywhere to hone your skills. Masterful storytelling helps earn trust and true fans.
The book recommended: Story by Robert McKee
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Learn the top strategies to elevate your business game from former pro basketball player turned high-performance coach Dre Baldwin, CEO of Work On Your Game. Discover how to build a champion mindset, laser focus on results, and leverage platforms through content creation.
Get the inside tips on overcoming mistakes and using advertising, collaboration, and unrelenting content publishing to stand out from the crowd. With over 35 books published and 100 million entrepreneurs reached, Dre shares his proven game plan for getting noticed, conditioning greatness, and playing to win as an ambitious entrepreneur. Key lessons reveal how to package your knowledge into money-making products and evolve your skills over time through insight and applied effort. It’s time to step up and dominate in your field.
Book recommendation: Work On Your Game by Dre Baldwin
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Struggling to convert podcast appearances into leads? Stewart Townsend reveals how his platform Podcast Hawk uses AI to match entrepreneurs with relevant shows and creates accountability to drive traffic and sales. Learn why podcast guesting builds authority and generates more leads than you think.
Discover how to attribute podcast appearances to revenue, create compelling pitches, and leverage communities to get noticed. Stewart also shares common marketing mistakes like stopping promotion too early and over-optimising content. Key takeaways include always having a trackable CTA and joining paid masterminds. An easy way to start is using Podcast Hawk's templates and built-in email campaigns.
Podcast recommendation: The Tropical MBA
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AWeber - free email marketingBe a podcast guest.
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Feel lost interpreting your company's finances? Accountant Roger Knecht brings clarity as the Rosetta Stone between entrepreneurs and their businesses. He explains how your books communicate what's working and what's not.
Yet most owners fail to listen, instead outsourcing accounting tasks and hoping for the best. This prevents leveraging financial data to make smarter decisions. Knecht advises tapping your accounting partner as a strategic advisor to translate key signals.
With over 20 years helming his firm Universal Accounting, Knecht also shares branding tips and his book "In the Black: 9 Principles to Make Your Business Profitable." One principle: abundance and gratitude lift all entrepreneurial boats, so avoid scarcity mindsets.
Knecht's parting wisdom? "If it's about accounting, it is universal."
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Peppertype - Virtual Content AssistantBe a podcast guest.
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Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days.
Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads without personal data, unlocking upper-funnel awareness channels like CTV and podcast ads.
One key takeaway: "Recognise that if what you’re doing today is working, it’s not going to be working in the future." So stay nimble.
Recommended book: Lemon: How the Advertising Brain Turns Sour by Orlando Wood
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Graphic design toolbox - VismeBe a podcast guest.
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Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.
The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering evangelists.
If you’re weary of wasting spend on flashy yet fruitless tactics, embrace the method in Wayne’s madness. Let time-tested fundamentals fuse with original thinking to humanise outreach and align teams. Soon you’ll smile at sales, not ads, that deserve the “beautiful” label.
Recommended book: Michael Jackson, Inc by Zack O'Malley Greenburg
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Get Otter with 1-month FREE Pro LiteBe a podcast guest.
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Struggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICT and host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature.
Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice.
Hear how avoiding technical jargon and simplifying concepts created content that resonates. See how guest conversations convert organically into new business relationships.
Understand why a personalised approach and exceeding customer expectations have been key to growing an audience and reputation. Appreciate how solving people’s problems generously is Peter’s proven recipe for referrals and word-of-mouth.
Book recommendation: The Hard Thing About Hard Things by Ben Horowitz
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Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.
Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters.
Discover the common mistakes businesses make by focusing on product features rather than real-life benefits. Ben stresses going straight to the source and asking real people for feedback to ensure your message resonates.
Follow Ben’s guidance on using AI as a supplement to craft more effective communications, not as a crutch. The key is understanding human needs don’t change even as technology evolves.
Book recommendations:
Influence by Robert Cialdini
Ogilvy on Advertising by David Ogilvy
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LinkedIn Engagement using AIBe a podcast guest.
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Struggling to create compelling content? Wendy Lieber, CEO and Co-founder of ContentBacon, shares how to tap into your passion to craft engaging stories that build lasting connections.
Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates.
Learn how to identify high-value audiences, solve their problems and guide them through their buyer journey. Wendy explains how mapping content to different stages converts more leads.
Discover where AI fits as a content creation tool - and where the human touch is irreplaceable. Wendy stresses the magic of genuine service, listening and empowering your team.
Key lessons for crafting content that wins customers’ hearts.
Book recommendation: Unreasonable Hospitality by Will Guidara
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Buyers Into Loyal Fans With IncentivesBe a podcast guest.
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Feel stuck running “same old” operations and crave fresh purpose? Zach Colman, CEO and founder of Creatitive, empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs.
Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributions. Discover cold outreach mistakes Zach advises avoiding altogether.
If you know you’ve outgrown current customers but struggle birthing new products, Zach ignites action. Let his self-awareness fuel your own reinvention. Stay master of your brand by not outsourcing key activities counter to character. Start with soul before strategy and build a powerful legacy.
Book recommendation: Grit by Angela Duckworth
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Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting, Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown.
Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in an unfamiliar market. Learn why he cautions entrepreneurs to never just “think” about next steps – take action.
If you need encouragement to make major transitions or consider international expansion, Alex delivers. Let his perseverance through pandemic pandemonium and starting over in a foreign region motivate your own bold moves. Just don’t get stuck struggling to escape that “bowl of jelly!”
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Feel overwhelmed parsing endless analytics dashboards trying to locate that one useful number? JJ Reynolds, Co-Founder of Vision Labs, simplifies the clutter so you know exactly which key performance indicator to check each day.
Learn why conversion rate reigns supreme for most ecommerce sites. Discover his step-by-step framework to map detailed customer journeys tied directly to revenue. Hear what to do when AI still can’t answer your most important business questions.
If you’re weary of combing crosstabs and being directionless, JJ brings clarity. Let him reveal your ideal daily metric to analyse so you always know if marketing tactics are working or need urgent adjustment. Accurate visibility yields confident, nimble decisions.
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Feel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer, co-founder of Measurement Marketing, simplifies measurement with his proven framework.
Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how one member 10X’d conversion by applying Mercer’s methodology. Discover why he says teaching measurement refines your own skills and strategies.
If you’re weary of combing through crosstabs only to remain directionless, Mercer brings clarity. Let him reveal high-impact key performance indicators tailored to your goals. You’ll gain “x-ray vision” to optimise journeys, scale what works and stop lead leaks for good.
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Can’t commit long-term to a business like you can a marriage? Serial founder Dave Valentine explains the mindset gap between high-energy entrepreneurs and steadfast CEOs.
Learn Dave’s tactic for prepping staff and buyers that he’ll eventually leave or sell each venture. Hear how cold email outreach consistently wins clients despite hot digital channels. Discover the health wake-up call that forced Dave to finally unwind amid startup chaos.
If you constantly crave new creations over stable systems, Dave will help you self-analyze. His candid insights bridge starting up and smart scaling for those wired to invent but not operate. Take heed before you sacrifice sustainability while launching your next rocket.
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Does your brilliant business advice languish unseen, failing to attract ideal customers? SEO expert and founder of SEO Optimizers Brandon Leibowitz says Dropbox’s flaw exposes most marketing mistakes.
Learn why content alone doesn’t cut it - without backlinks, Google won’t trust or rank you. Discover tactics to get other sites to reference and link back to you, lending you credibility. Find out the platform Brandon used to snag 100K+ followers and 25K email subscribers.
If you’re pouring blood, sweat and tears into blogs no one reads, it’s time for a new approach. Let Brandon end your frustration by shifting focus from creation to promotion. His strategic perspective on earning links, social proof and visibility will transform your impact overnight.
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Frustrated trying to stand out from competitors with traditional marketing? Serial entrepreneur Phil Masiello, founder of Crunch Growth, woke up one day with an epiphany. He offered $1 million to shave a famous baseball player’s iconic beard using his struggling razor company’s blades.
The outlandish PR move sparked outraged social media debates, global press coverage, and most importantly — sales. Hear how this stunt thrust Phil into the spotlight and laid the brand’s foundations when conventional tactics failed.
Learn his systematic approach to truly understanding your target customer. Find out why he warns startups to nail product-market fit before big vision messaging. Let Phil inspire creative attention-grabbing ideas tailored to your unique niche.
If you need affordable ways to launch an unknown product, don’t miss his scrappy growth hacking wisdom. Takeaways abound for fellow bootstrapping founders tired of being unnoticed.
Listen on: Apple Podcasts Spotify
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Think niche businesses have limited potential? Roberto Capodieci, CTO of SimFly.io, may change your mind. He helped launch a virtual airline that lets flight simulator enthusiasts live out pilot dreams. Powered by blockchain and NFTs, it turned profitable immediately.
Hear why targeting a global “community of interest” can eclipse local targeting today. Learn strategies Roberto used to educate suspicious simulation veterans about crypto benefits. Discover how niche YouTubers deliver better conversion than broad influencers.
If you’ve dismissed niche ventures as trivial or tapped-out, Roberto’s story is a must-listen. Let him inspire you to re-examine specialized interests with monetization potential. With the right technology and trust-building, even obscure passions can take off into very real profits.
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Ever wonder how to snag an advisory role to guide a company’s strategy? Serial founder and founder of Veblen Director Programme, Callum Laing says stop asking and start offering.
Callum shares how to leverage existing connections and credibility to assemble your own informal board. Learn the five components that position you as a value-adding ally to founders, not a box-checking liability. Discover why he says generously contributing first transcends merely extracting financial gain.
If you aspire to paid governance but lack traditional qualifications, pivot perspective. Let Callum initiate you onto the board of a hungry startup. Growth flows faster when you solve sensitive scaling pains outside boardrooms first.
Read more in Callum’s book “The Boardroom Blueprint”.
Recommended book: 24 Assets by Daniel Priestley
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Ever wondered how wedding DJs build thriving businesses playing other people’s favorite tunes? Chris Troka, owner and founder of Milwaukee Underground Productions and Focused-Biz, shares his journey from humble side-hustle to 100-plus events a year.
Learn the reason Chris finally embraced weddings despite swearing he never would. Discover how blogging about niche insights and planning tools attracts ideal couples. Find out why he automated contracts and built an AI-powered chatbot to capture more leads.
If you dismissed DJing as just spinning discs in clubs, think again. Chris explains the care and coordination weddings require and why specialization pays. Let his embrace of inbound marketing and frictionless funnels inspire your own niche domination plans with a personalized high-touch approach.
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Think compassion has no place in the cutthroat business world? Marketing professor Bruno Cignacco argues otherwise. He explains why nurturing relationships with staff and stakeholders drives growth more than any tech innovation.
Learn the generous mindset shift that earns loyalty from employees and customers alike. Discover activities like workplace playfulness that combat stress and unlock innovation. Find out why leaders should encourage intrinsic motivators over economic incentives.
If you believe there’s no room for empathy, camaraderie or generosity in your company’s bottom line, Bruno’s book The Art of Compassionate Business will make you think again. Let his research on the tangible impacts of “humanness” inspire you to lead with care and connect teams on a human level. Boost morale, productivity and profits starting today.
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Dreaming up innovative startups is the easy part. Managing all your fledgling ventures is harder. Attorney Taylor Willingham, founder of WG Title & Law, candidly discusses his challenges steering a law firm, title company, real estate business, and legal tech startup.
Learn Taylor’s time-blocking routine that lets him handle client demands while progressing his side hustles. Hear how he sets boundaries by pricing his personal legal counsel above his other attorneys. Find out what happened when he finally admitted he should be the one selling his startup’s software.
If your creative ideas exceed your bandwidth, don’t miss Taylor’s real-world advice. Multi tasking may not be illegal, but it certainly isn't productive. Listen to this entrepreneurial journey in the highly regulated legal industry and whilst it may inspire your own dreams of business diversification, take heed of his warning not to spread yourself too thin.
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Dream of amassing rental properties, but lack startup capital? Susannah Cole, founder of The Good Property Company, bootstrapped from nothing to a multi-million pound portfolio and wants to show you how. Learn her ingenious strategies for financing deals without the bank.
Hear how Susannah built trust with private lenders using old-fashioned relationship marketing tactics like speaking gigs and consistent YouTube content. Find out why focusing locally enabled her to personally meet with potential investors.
Susannah also shares her framework for repurposing evergreen social media content and planning posts a full year in advance. Get her top tips for recovering from PR gaffes and keeping your cool when faced with false accusations.
If the idea of holidaying in Barcelona off passive property income appeals to you, don’t miss Susannah’s encouraging rags-to-riches story on this episode. Let her creative real estate financing methods inspire your own entrepreneurial aspirations.
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Feeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult, CEO of social media management platform Agorapulse, shares how he solved this digital chaos.
Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately drove early traction for Agorapulse. Find out how their unique social media attribution links purchases to platforms and individual posts.
Emeric also explains common social media mistakes, like simply repurposing content without fueling engagement. Get his advice on when NOT to prioritize social, plus tips for transitioning inbound marketing to outbound as you scale.
If uncoordinated social media makes you want to log off for good, don’t miss this episode. Emeric’s story will inspire you to strategically streamline your online presence.
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Unsure how to fund your business dreams without debt? Annie Yang built a personal finance platform, Annie Yang Financial, and 18,000+ subscribers on her YouTube channel from scratch. Discover her tactics to self-publish and market books for credibility. Learn why she pursued cheap communications degrees over costly accounting credentials.
Hear how Annie leveraged books like “1001 Ways to Save Money” to impress employers and land enviable job offers. Find out why she advises entrepreneurs use AI tools to create professional headshots on a budget. Let her “go big or go home” attitude inspire your own content marketing and book launch strategies.
If you feel stuck kickstarting your business without savings or loans, don’t miss Annie’s encouraging story. Her commitment to help people master their finances makes this a must-listen episode for any budding entrepreneur.
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Struggling to promote your book to the right readers? Learn proven techniques to cut through the noise.
Author DC Palter, author of To Kill a Unicorn, explains how he leverages his tech startup expertise to directly reach niche audiences hungry for his writing. Discover how to create value exchanges that convert contacts into reviewers and advocates.
Gain tactics on writing compelling articles that establish your authority while subtly promoting your creative works. Understand why niche beats mass market when resources are limited.
Hear how DC turned podcast guest pitches into book reviews by offering custom feedback on startup decks. Get early access to his next novel combining the drama of Silicon Valley and high stakes cybercrime.
Take away lateral thinking frameworks on gaining visibility through unconventional backdoors to your ideal fans.
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Considering a franchise but unsure where to start? Get insights on finding the right match for lower risk rapid revenue.
Franchise expert Giuseppe Grammatico explains what to look for when selecting a systemised “business in a box” aligned to your skills and lifestyle goals. Understand the realities behind the “quick and risk-free” perception.
Learn how much liquid capital is required to cover initial investments plus personal living costs. Discover strategies for creating multiple income streams through brand stacking complementary offerings.
Hear Giuseppe’s transition from miserable corporate commuter to profitable franchise owner allowing him to prioritise family time. Gain tactics on using your authentic voice and niche knowledge to cut through marketing noise.
Take away a blueprint on building your franchise freedom. Get clarity on whether purchasing a proven business model can help you achieve your definition of success faster.
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Chasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal.
Josh Thomas, Founder of Factor One, explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients.
Get Josh’s 7 revenue growth templates covering process improvements to innovative offers. Understand why you should pay for speed instead of wasting time and money trying to DIY.
Hear a verifiable example of how Josh’s choice to save money cost him $100k and 12 months compared to $10k and 1-month using experts.
Take away an acronym covering the precise methods for injecting cash into your business fast. Get a simple mindset shift that prioritises taking action over motion and prevents busy work.
Tune in to reframe your pursuit of fame into a results-driven approach that earns attention through customer outcomes.
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Struggling to focus your agency’s offerings?
Marketing pro, Brian Gerstner of White Label IQ explains how splitting his firm’s development arm into a separate white-label business fueled growth for both companies. Gain tactics on building trust to overcome client skepticism.
Discover why AI won’t reduce workload but rather accelerate delivery. Find out how to leverage automation to systemise processes so you can delegate and scale.
Get proven relationship-building ideas to convert contacts into customers. Learn the common mistake killing content campaigns and how to fix it.
Hear Brian’s favourite book for delivering radical candour to empower your team. Take away an inside look at the AI trends that agencies are adopting behind the scenes.
Tune in for an transparent peek behind the agency curtain and actionable techniques to streamline systems, boost trust and focus your offerings.
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Struggling to tell your brand’s story? Learn how to hook your audience and convert them into fans.
Branding expert Geoffrey Klein explains why relatability trumps credibility for winning people’s attention and affection. Discover how visual storytelling taps into the emotional core of decision-making.
Get actionable tactics on using AI tools to shortcut tedious content creation. Find out the “human bookends” approach to blending automation with authenticity.
Take home techniques to deeply understand your audience and create highly relevant stories for them. Receive Geoffrey’s 21-day crash course on nailing a content marketing strategy.
Tune in to uncover the key ingredient missing from most brand stories today. Learn how shifting from vanity metrics to value creation is the path to true influence and community.
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Buyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions.
Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messaging.
You’ll discover common persona pitfalls to avoid, ensuring your perspective aligns with real-world needs. Jim shares tactics, like conversation starters, helping sellers exude relevance.
Join us to overhaul your approach, gaining traction and trust. Come away confident to develop personas sparking meaningful connections with customers.
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This Austin based Attorney turned listeners into leads, not just in Texas but around the world.
Scott Smith launched Royal Legal Solutions from the business he generated by appearing on a podcast.
Since 2014, he has built a nationwide team of 30 from his offices in Austin, Txs, including 4 attorneys, 8 paralegals, CPA/MBA/CFO, insurance agents, and investing specialists — and they protect +$1.2 billion in assets for over 2,000 real estate investors nationwide.
In this episode out today, you’ll hear how Scott provides affiliates with a win-win: sending audiences to his free training and paying hosts for commission.
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Digital marketer Patrick Dawson shares field-tested techniques for creating a distinctive brand. Listen as he reveals his formula for crafting compelling blog posts guaranteed to grab attention.
Patrick discusses the power of understanding yourself, using authentic life experience to connect with your audience. We cover actionable strategies for distributing content far and wide through partnerships.
You’ll discover tools facilitating automated social sharing on a mass scale. Patrick explains the common mistake of copying others’ branding instead of embracing your uniqueness.
Join us to unlock a content framework ensuring your posts inform and inspire. Come away confident to develop SEO-optimised blogs and graphics showcasing your one-of-a-kind perspective.
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Trauma and uncertainty shake entrepreneurs’ confidence, draining motivation. Leadership coach Dr Benjamin Ritter, founder of LFY Consulting, guides founders in rediscovering their purpose.
Listen as Dr Ritter shares how to regain clarity amidst chaos. His innovative exercises help you identify core values, goals and needed community support.
You’ll hear Dr Ritter’s advice on starting small, plus an impactful step for overcoming self-doubt. We discuss why “getting the whole pie” trips up entrepreneurs, exploring a mindset shift that brings confidence.
Join us to discover Dr Ritter’s wisdom for becoming the secure, purpose-driven founder you aspire to be. You’ll come away inspired to create an environment that nurtures internal beliefs empowering your wildest visions.
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Feel stuck working for someone else’s dream? Garin Dem gets it. After 15 corporatised years, she quit to unlock her “unique genius” - and yours.
On this pep talk-fuelled episode, you’ll discover how Garin moved from employee to entrepreneur. Learn how she built confidence, won clients, and created an authentic personal brand rooted in her passion.
You’ll also get Garin’s best tips for monetising what makes you unlike anyone else. She shares the platform mistakes that cost her money, why you shouldn't hide behind a website, and how to turn mindset blocks into lessons.
If you’re dreaming of ditching the grind to make a living from what you love, Garin brings the optimism. Tune in now to start feeling excited about what you alone can offer this world.
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Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB, she’s on a mission to transform outdated billboards into targeted, trackable ads.
On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z’s back to traditional outlets they actually trust.
You’ll also hear Amanda’s pro-tips for affordably building an in-real-life brand, creating shareworthy content, and balancing personal promotion with company loyalty. Whether you’re a startup or enterprise, it’s time to give outdoor advertising another look. Amanda proves mass visibility doesn’t have to mean mass waste.
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Ever wondered how to make your small or medium-sized business stand out in the crowded LinkedIn space? Tune in to our latest episode as we catch up with Jason Tan, the entrepreneur behind Engage AI. He's revolutionizing the way businesses engage on LinkedIn, utilizing a unique "commenting for attention" strategy. Using this innovative tool, you could save time and energy while building your personal brand, and Jason explains how. Get ready to catch those golden nuggets on how focusing solely on LinkedIn can transform your B2B journey.
Curious about AI and its role in your LinkedIn success? We've got you covered. Jason Tan takes us through the nitty-gritty of his platform, Engage AI, which remarkably tailors comments on social media posts. We discuss the indispensability of human involvement in the AI commenting process and how this tool can help you zero in on specific individuals on LinkedIn. Hear Jason's captivating entrepreneurial journey, the hurdles he conquered in building a global brand, and the marketing tactics that propelled his product onto the map. Prepare to be enlightened on the power of attention-grabbing commenting and strategic marketing that can catapult your brand to the top!
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Niches create risk. Learn why diversifying makes better business sense.
Serial entrepreneur Pat Dillon built and sold many niche companies. His experiences showed relying on one vertical courts trouble. Industry fluctuations or shutdowns can destroy overly focused agencies.
Now taking a contrarian view, Pat spreads his digital firm Wise across numerous pillars. With budget goals set for each, no one sector sinking means his ship stays afloat.
This articles Forbes contributor still focuses on tailored strategies per client, just across wider waters. He grows by better servicing more industries, not forcing ill-fitting solutions.
The idea? Market dynamics constantly shift. So build adaptable breadth, not narrow depth. Look beyond referrals to own your online presence. Pat ranks sites using custom tech, then consults fully to set clients apart.
For sustainable growth in uncertain times, tune into this episode exploring why niches make risky ditches.
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Learn how this fully virtual agency became the best place to work.
Leaving corporate, Wayne Stanley knew brick-and-mortar didn’t fit his national ambitions. He began Bowe Digital as fully remote, yet faced perceptions it wasn’t serious. Converting customers to understand virtual capabilities took effort.
Now, with unrelenting focus on communication and connectivity, Bowe fosters deeply rooted culture across dispersed teams. Dedicated chats, practiced approaches, even non-work bonds maintain that fabric.
Extending culture outward, Bowe partners with clients beyond transactions. Tips share learnings to reciprocally grow. Such genuine service resists cutting ties when times get tough.
If workations tempt distraction, ultimate responsibility and trust prevent that. Bowe’s model runs on it. Now on a 32-hour, 4-day week, freedom still ensures the work works.
Tune in to learn the tools for an irresistible and indispensable virtual business.
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Struggling to gain clients? Learn the anti-marketing method to leverage existing assets.
Starting an entrepreneurial journey from corporate life can mean losing footing. Tiago Faria, formerly of Google, struggled himself. Complications nearly sunk him until he simplified his approach. Now he helps other high-value coaches rapidly gain leads through his anti-marketing framework.
By interviewing ideal customers, Tiago creates tailored offerings solving their exact needs. This provides fuel for referral incentives where everyone wins through partnerships. Avoid over-strategising social media. Nurture genuine connections, become the helpful expert. Tweaking current methods beats chasing new tactics.
Learn the three tenets to turn existing materials into an automated lead machine. Gain freedom from complexity, and stay true to yourself, as Tiago did through his viral video pivot. For unlocking potential in what you already have, tune in now.
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What if your marketing efforts could be fearless, effective, and customer-centric, all at once? Get ready to journey with us into the world of savvy entrepreneurship alongside seasoned business owner, Randy Crane. Learn proven techniques from 40-year marketing veteran Randy, the Fearless Marketer. He reveals how to be “fearless” by moving beyond status quo tactics and focusing on the customer’s journey. Randy stresses understanding problems and desired outcomes through research. Then match messaging to the emotions tied to those needs. He advises optimising content - from websites to social posts - for mobile users. Randy sees AI like ChatGPT as an aid but cautions it lacks human connection. Key takeaways include leveraging different platforms for B2B and B2C, and keeping execution authentic. Randy emphasises that inspiring customers requires learning who they are and solving their problems over promoting yourself. Follow his guidance to drive sales by marketing the emotions behind your products.
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Ever tried to craft the perfect sentence, only to end up staring at a blank screen? Don't despair! Learn proven techniques from former actress turned copywriter Kelsey Formost. Discover how to hook readers by answering “what’s in it for me?” in succinct, benefit-focused headlines. Kelsey advises verbal vomiters to let words flow then edit down, while formula lovers can leverage prompts to overcome writer’s block. Learn to funnel awareness on webpages through clear over clever headlines. Key takeaways include defining your core value proposition, hiring for non-genius tasks earlier, and optimizing the 80% of readers who only see headlines. Kelsey emphasizes that copywriting creates results by guiding ideal customers to desired actions through psychology and strategy. Follow her guidance to communicate your unique story and boost conversions across platforms.
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Imagine the thrill of getting Gordon Ramsay, the fiery chef himself, to be a brand ambassador for a product you're marketing. Learn how to craft a compelling personal narrative from ad legend Henry Wong. Drawing on decades in advertising, Henry reveals techniques to identify your core essence and attributes. Learn to summarise your story in just six words for brevity and impact. Henry advocates gathering objective feedback from others to shape your perspective. He explains common mistakes like projecting an inauthentic persona. Key takeaways include using classic storytelling frameworks, connecting emotionally through shared experiences, and aligning your brand with your values. Henry emphasises being true to yourself above all. Follow his guidance to develop a strong sense of purpose that attracts your ideal audience. Tell your story powerfully by tapping into timeless human insights.
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Struggling to scale your marketing outreach? Learn how to leverage automation to hack growth from entrepreneur Yaron Been. After losing his ecommerce business overnight, Yaron rebuilt by automating repetitive tasks. He explains the difference between defensive automations that save time, and revenue-generating offensive automations. Discover free tools like Microsoft Power Automate to build sequences at scale. Yaron demystifies scraping prospect data and crafting personalised outreach with AI. He shares common automation mistakes like over-engineering and failing to nail the manual process first. Key takeaways include respecting platforms' terms, constantly optimising campaigns, and only automating high-impact tasks. Yaron emphasises that overdelivering value, not tactics, builds customer loyalty. Follow his advice to drive more leads and sales through strategic automations.
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Feeling overwhelmed tracking your digital marketing? Learn how to simplify and automate your customer journey for better results. Marketing expert and Co-founder of DBSS Digital Seb Brantigan explains how to audit your strategy and tech stack to identify quick 1% tweaks. Discover easy tools like Zapier to connect platforms and coordinate touchpoints. Seb demystifies marketing automation, advising to start small with basic sequences. Learn common virtual event mistakes and how planning follow-up in advance helps recoup costs. Get Seb’s top tips on social media content to build your brand. Key takeaways include niche targeting your audience, converting through multiple touchpoints, and keeping funnels simple. Seb emphasises focusing on what works rather than trying every new tool. Follow his advice to drive more sales through strategic automations that earn back your most valuable asset: time.
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How to build the Spotify of the art world.
Hussein Hallak shares how his platform Momentable.art makes art accessible like never before. Providing museum-quality images, customized channels and immersive experiences, it empowers artists to showcase work on their own terms. Hussein explains how blockchain enables digital ownership, tips and subscriptions.
Key insights include building community, leveraging the product for marketing, and constantly engaging users. With over 20 years' experience launching companies, Hussein stresses the importance of involving the team and maintaining open conversations. Learn how a mission-driven approach and flipping business models can revolutionize industries. This inspiring episode shows how entrepreneurs driven by purpose and passion can make culture available to all.
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Wondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and external messaging, and leaning into what makes you unique. Learn how PR establishes credibility, provides "air cover" for sales, and positions you as an expert. Discover low-cost ways to benefit from PR skills early on. This candid, tactical episode empowers entrepreneurs to strategically communicate their vision and values.
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Karl Becker explains the sales strategy that he used to recover after a bankruptcy.
Now he has written that into a book entitled Iceberg Selling.
On this episode he explains how to take back control and improve cash flow by closing more deals which he credits with this one key principle, that he explains on this podcast with Jim James
Karl Becker , Founder and CEO at Improving Sales Performance.
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Struggling to find the right marketing agency? Behdad Jamshidi, Founder of CJAM Marketing, shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% of his business overnight in the recession, Behdad rebuilt by focusing on lead generation and brand building. He explains how he creates a constant stream of high-quality content across platforms and nurtures authentic relationships. Key takeaways include only partnering with agencies operating for 5+ years, mapping customer journeys, and joining exclusive communities. With insights on standing out online, bouncing back after setbacks and building a personal brand, this episode is essential listening for service providers and agency-seekers alike. Discover how to find reliable collaborators so you can focus on what matters most - delighting clients.
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Are you struggling to keep brand messaging consistency as you sale creation using AI?
As Rob May explains, generative AI allows endless personalized content at scale, but also creates a massive risks.
His solution is BrandGuard, which uses AI models trained on your brand guidelines to automatically check creative assets.
Tune in to find out about the low cost browser plug in which can save your brand from being destroyed by being out of control.
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How to break the norm and challenge the stereotype? Here's how Impossibrew shook the beer industry.
Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrew to create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok followers with just a few raw, real videos. Mark explains how they use natural nootropics to stimulate feel-good dopamine and serotonin. Now Impossibrew sells a beer every 20 seconds, with people enjoying the light buzz without the hangover. Mark offers invaluable tips for any startup on avoiding common traps like overspending on branding and the power of social media authenticity. His mission delivers a delicious alcohol-free alternative that keeps the fun without regret.
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Ever wondered what it takes to build a global franchise?
Join me in this discussion with John Prothro, President and CEO of Foot Solutions. We explore how John is building Foot Solutions into a successful global franchise business providing specialized foot care and custom orthotics.
What you will learn on this show:
- making a business an attractive franchise opportunity,
- the importance of having a proven system
- differentiation from competitors with technolgy
And lots more.
Foot Solutions operates 80 locations worldwide, serving customers with foot pain issues and promoting overall wellness through healthy footwear and custom orthotics. John explains how Foot Solutions differs from other providers through its caring, expert service model and advanced use of 3D printing and foot scanning technology.
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Before, you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues. Now, you can focus 80% of your efforts on the opportunities that move the needle. Magnetically attract the right customers who understand your value, are willing to pay a premium, and pre-qualify themselves before ever engaging with sales.
Mark Osborne's new book, "Are Your Leads Killing Your Business?" create the roadmap to leverage technology and data to attract the right prospects and keep customers locked in.
For our listeners, Mark offers a FREE download of the book. Hurry - applies to first 50.
Listen on: Apple Podcasts Spotify
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Promised knowledge and expertise await you in our enlightening conversation with Mike Begg, the savvy CEO and co-founder of AMZ Advisers. This is a deep dive into the vast Amazon marketplace, a tour not just of the immense opportunities that it offers, but also the unique challenges it presents to brand builders and unnoticed entrepreneurs. Mike's knowledge, honed by years of experience, makes him an invaluable guide, offering actionable strategies to make your mark in this competitive market. Expect to understand the dramatic shift of product searches from Google to Amazon, the heightened competition, and the challenges of outbound marketing.
Strap in for an informative exploration into the cornerstone elements of building a successful brand on Amazon. Begg explains how his company has constructed their brand since 2015, leveraging SEO content, blog content, partnerships, podcasts, and webinars. You'll also gain insights into their content production strategy and their tactics for gaining visibility and backlinks. Mike doesn't just share his secret sauce with us, he also delves into the art of standing out from the crowd with SEO, product images, and sponsored products advertising. This episode is a must-listen for any entrepreneur searching for the right path in the Amazon jungle of opportunities.
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Struggling to convert website traffic into sales? Can't figure out your marketing funnel?
Mikael Dia increased conversion rates with his software Funnelytics. Learn how he validated demand with a free planning tool and targeted Facebook group.
This low-cost strategy gained 6,000 users and $200,000 in sales within two months. Hear why to focus on nailing product-market fit before rapid growth. Get insider tips on avoiding marketing mistakes through testing.
Need to stand out online? Mikael explains how delivering consistent value to your ideal audience is key.
Finally, hear his inspiring perseverance mindset as a bootstrapped entrepreneur.
This episode provides practical marketing strategies and an optimization mindset to turn more visitors into customers.
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Vidyard - Use Video In Your EmailsBe a podcast guest.
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Struggling to articulate your brand story?
Learn how Jackie Bebenroth helps companies find their voice. As founder of Muse Headquarters, she guides brands to reach their potential through positioning and messaging. Discover how entrepreneurs get trapped inside their businesses, unable to see their true value.
Jackie shares her "productive distancing" technique to help companies gain an outside perspective. Learn how specialization builds perception and commands higher prices. Hear an honest story of niche marketing gone wrong when assumptions met reality. Plus, insights on building a personal brand alongside your company without ego.
Key takeaways include standing for something memorable, asking strategic questions, and aligning internal and external perceptions.
Get the free Marketing Playbook here
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In this episode of The Unnoticed Entrepreneur, I have the pleasure of talking to Femi Opaneye, the brilliant mind behind Pane Ventures. We delve into his expertise in assisting startups with customer acquisition and fundraising.
Pane Ventures specializes in creating pitch decks, business plans, and financial models for startups, while also executing lead generation campaigns.
During our chat, Femi reveals his secret strategies on how to develop a business that's primed for selling, ultimately maximizing your return on your time investment. Stay tuned for some valuable insights!
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Backlinks help improve your search engine rankings, but how do they work and more importantly, how can you get links from other sites to connect to yours?
Dave Schneider, founder of Shortlist.io explains how to build a reputable backlink profile by building contextual, dofollow links that will increase your search engine rankings and your site’s traffic.
"ElephantDrive brought Shortlist.io's team on to help us improve our organic traffic - they've been nothing short of amazing. We work with them doing on-page SEO, guest articles around the internet and content for our own blog, and it's one of the few vendors we consider to be part of our team. A+
Within 6 months we're seeing a noticable bump in the way google looks at us, and as a result, the traffic we receive."
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Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage.
3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution. He shares their response, and what happened next to the business.
This a lesson in public relations, crisis management and taking managed risks.
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This episode is a must listen for any innovator challenging dominant market players with a product which can't force behaviour change, and which needs to tread carefully between consumer trials and B2B market penetration.
Ali Wing, CEO of Oobli, an innovative start up in California, explains how they are introducing the world’s first sweet protein product, challenging the US$40bn sugar industry.
Oobli is not another artificial sweetener, but a nature-identical, plant-derived sweet protein, created through biotechnology and fermentation.
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Shipping parcels internationally from China can be a major headache for both businesses and consumers. Dealing with containers, taxes, and all the logistics involved can be incredibly time-consuming and frustrating.
Not to mention the costs involved in traditional shipping methods. It's a major barrier for businesses looking to expand their customer base and reach a global market. Plus, customers are often deterred by high shipping costs and long delivery times.
But what if we told you there's a better way?
On this episode of the Unnoticed Entrepreneur, I will be discussing Portless with Izzy Rosenzweig, the revolutionary parcel shipping solution that eliminates the need for containers, taxes, and headaches. With Portless, you can ship your parcels internationally from China, without all the hassle. Say goodbye to long delivery times and expensive shipping fees. It's time to streamline your shipping process and take your business to new heights. Join me on this episode and discover how to transform your supply chain management.
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As a business owner, you've put in countless hours and hard work into building your company. But what happens when it's time to step away and enjoy the fruits of your labour? Without a solid exit strategy, you risk leaving the business with little to no financial security.
You've seen it happen to other entrepreneurs, only 20% of small business owners leave the business with money in the bank. They pour their heart and soul into their business, only to find themselves cash-strapped when the time comes to move on. It's a stressful and disheartening situation that no one wants to face.
In this episode, we dive deep into creating an exit strategy with Darryl Bates-Brownsword, founder of Succession Plus, that ensures you can leave your business with money in the bank. He shares his expert advice, real-life case studies, and actionable steps to help you take control of your financial future. Don't let all your hard work go to waste – tune in to our podcast and discover how you can secure your financial freedom.
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As a small business owner, you know that the customer journey is constantly evolving. With new trends and technologies, it can be hard to keep up and create an effective marketing strategy.
Traditional marketing strategies often fall short in today's fast-paced digital world. Your small business needs a more agile approach that adapts to the changing needs and preferences of your customers.
On this episode Professor Michael Solomon will show us how this can be turned into an strength for the entrepreneur, how small businesses have a definite advantage over larger corporations and how to create an agile marketing strategy for your small business.
He will share valuable insights and practical tips to help you navigate the ever-changing customer journey and achieve marketing success. Tune in now and stay ahead of the curve!
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The Chapman Brothers, Elliot and Dom, offer insights into their marketing techniques and how to embrace AI successfully.
“A must-listen for anyone keen on making their mark.”
As a business owner, staying up to date with the latest B2B marketing strategies and techniques can be a constant challenge. It's easy to miss out on valuable information that could greatly impact your business.
In the fast-paced world of business, it's crucial to stay ahead of the game. But with countless tasks on your plate, finding the time to actively seek out valuable knowledge can feel overwhelming and stressful.
In this episode, we dive deep into the world of B2B marketing with Chapman Capital, a leading expert in the field. With their extensive experience and insights, you'll not only gain valuable knowledge and strategies that can help take your B2B marketing strategy to the next level, you will also learn how to get AI tools to do the heavy lifting and keep the human voice in your marketing.
Don't let your business go unnoticed – tune in to the Unnoticed Entrepreneur podcast and unlock the secrets of successful B2B marketing.
Everyday AI: Your daily guide to grown with Generative AIListen on: Apple Podcasts Spotify
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Join us as we raise our glasses to a decade of innovation with Glue Up, a brainchild of the brilliant minds of Eric Schmidt and his partner. Walk with us down memory lane as Eric lays bare the phenomenal journey of transforming Glue Up from a modest husband-and-wife team based in Beijing to a global powerhouse spanning 12 offices and servicing over 1200 clients. Eric uncovers the magic behind how Glue Up simplifies life for organizations by automating membership management and maximizing their event, content, and community value. This is a testament to perseverance, innovation, and global success.
Life in the digital era is anything but stagnant, and Glue Up has proven just that. Through the lens of Eric, we reveal how mobile technology has woven itself into Glue Up's narrative, shaping its development and international expansion. He also elaborates on the importance of technology diversification amidst shifting political landscapes, and how the company's name change and securing the right domain played a pivotal role in their global success. We also explore the strategic role of Glue Up’s community product in preparing the company for global exposure, and how it has adapted to different mobile phone usage across regions.
The journey of Glue Up isn't just about a company's growth; it's about revolution and rebranding. Eric gives us an insider's view of how their rebranding exercises propelled the company's growth beyond events, the significance of having the right tools, and the effective marketing approaches that have propelled Glue Up onto the global stage. Discover how the shift to digital products, effective speed networking tools, and learning from investment missteps, like overinvesting in LinkedIn, have helped shape the company’s trajectory. Join us for an enlightening conversation exploring the ins and outs of building a successful global business.
Listen on: Apple Podcasts Spotify
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Can you navigate the twisted paths of SEO without falling into its common traps? Let our guest, Brent Jacobs, a seasoned SEO expert, be your guide! This episode is a deep-dive into the world of SEO, shedding light on its importance, functions, and costs. Brent cracks open the SEO puzzle, revealing the difference between local and national SEO, the power of Google My Business, and the forbidden art of Black Hat SEO. He even shares his entrepreneurial journey peppered with valuable resources for mastering SEO.
Ever wondered how to attract the right customers for your business? Brent comes to the rescue! He shares insights from his own entrepreneurial journey, discussing the dangers of casting a wide net for maximizing revenue, and offering tips to identify the ideal customers. Learn how to build customer trust, step out of your comfort zone, and ensure your business gets the attention it deserves. Not to forget, he also reveals the details about his free SEO guide. This episode is your golden ticket to mastering the SEO game and avoiding common pitfalls. A must-listen for entrepreneurs seeking to harness the power of SEO.
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Are you ready to amplify your business with AI? This episode has you covered! We're sitting down with creative entrepreneur, founder of Digital Surgeons, and podcast host, Pete Sena, to discuss how AI and automation aren't here to replace us, but rather enhance our performance. Pete shares valuable insights on how to harness AI and learn from your business's top performers. We delve into the sphere of content creation, learning how AI can be fine-tuned to think and write like your business's best minds.
But we don't stop there. We also explore the vast potential of AI and automation in revolutionizing customer experiences. We'll share hands-on tips on how to leverage these technologies to automate mundane tasks and, more importantly, create personalized customer experiences. We're also discussing the balance between AI and human touch, with Pete providing an excellent example from Chewy. So, buckle up and get ready to rethink AI's role in your entrepreneurial journey. In an era where 'AI' is often thrown around as a buzzword, this conversation sheds light on the principles that will drive your lasting success. This episode is a must-listen for entrepreneurs, doers, and dreamers who are ready to unlock the full potential of AI in their business.
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Do you often find yourself lost in the entrepreneurial world, unsure of which steps to take next? Business expert and Founder of Online Marketing Muscle, Dean Mercado, shares his unique and transformative 'Clone the Owner' methodology, designed to help entrepreneurs like you, chart a course to success.
Dean's strategies, the Differentiate or Die and the Unique Marketing Recipe, aim to simplify the business-building process, making navigating and thriving easier, especially in today's challenging times.
As an entrepreneur, the marketplace can often feel overcrowded. In this episode, Dean unveils marketing tactics that you can utilize to work your way through the crowd and make your mark. Whether you're an introvert or prefer not to be in the spotlight, Dean offers practical ways to create engaging content and effectively connect with your audience.
We also delve into overcoming setbacks and the importance of marketing what you're best at, rather than trying to be a jack of all trades.
Finally, we cannot discount the role of communication in the world of business. Dean and I dissect communication strategies for entrepreneurs, emphasizing the importance of understanding your target market's needs and engaging with your community. We share tips for working with teams and how to make communication a priority.
Listen on: Apple Podcasts Spotify
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Ever wondered where the heart and soul of a brand truly resides? Strap in as we journey into the fascinating world of ethnography with Oliver Sweet, Head of Ipsos, where we uncover the reality that a brand's existence extends far beyond the mind of the business owner. It might surprise you to learn that the perception of your brand actually lives in the mind of someone else.
Let's take a look at some real-life case studies that show how businesses had to adapt amidst the COVID-19 pandemic. Oliver reveals the secrets behind winning customers over by really understanding their needs and wants. Unearth the mysteries behind why and how people might choose to buy your product with Oliver's tips on asking insightful questions. And, get a glimpse into how the pandemic has shaken up the drinks industry, for better or worse.
Lastly, let's dive deep into the bond between brands and consumer perception. Oliver shares the intriguing tale of how Jägermeister capitalized on their product being used as a shot, reinforcing the significance of a brand in the minds of customers. Ending on a powerful note, we highlight the importance of engaging with your customers to discover how your products can cater to them in a meaningful way. Get ready to decode the enigma of ethnography and its practical implications in entrepreneurship with Oliver Sweet.
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Dan Levin, founder and COO of Viral Gains discusses how the company helps advertisers target specific audiences. He explains their focus on gathering insights and building audiences, and how they use zero party data gathered through surveys to ensure customer consent and maintain consumer confidentiality.
Highlights
🚀 Viral Gains assists advertisers with targeted marketing by providing insights and building audiences.
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Ever wondered how technology can significantly enhance school safety? Join us as our esteemed guest, Timber Barker, shares intriguing insights into his pioneering product, Boom Interactive. This revolutionary software is redefining safety protocols in the Arizona school district by enabling the sharing of critical data such as floor plans and sensor information across all devices. It's a game-changer, making IoT sensors, security cameras, and CCTV footage readily accessible. Plus, it utilizes AI to create digital twins of flat floor plans, assisting first responders in school safety navigation.
Navigating the heavily regulated education industry to introduce such an innovative tool isn't a cakewalk. Tune in to hear Timber's fascinating journey and the ingenious strategies employed to market Boom Interactive to various stakeholders, including police chiefs, superintendents, city officials, and even parents. Timber's insights serve as valuable advice for entrepreneurs embarking on a similar path. From building a resonating corporate brand to maintaining regulatory compliance and introducing groundbreaking technology, Timber's journey with Boom Interactive is a captivating tale of innovation, determination, and success. Don't miss out!
Also check out Design with Bubbles by Boom Interactive.
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Ever wondered how a wood viscous fabric feels against your skin? Well, Terresa Zimmerman, founder of Wood Underwear, sat with us to discuss her unique brand that's disrupting the men's underwear market with just that. Her journey from tech PR to entrepreneurship is nothing short of fascinating, and she generously shares her experiences and insights. From her decision to focus on Main Street rather than Amazon, to the creation of the company’s standout brand identity using a distinctive orange color and font, Teresa’s story is a must-listen for budding entrepreneurs and anyone interested in innovative products.
Our conversation with Teresa also dives into the nitty gritty of starting a business and bringing a product to market. Teresa shares her early experiences, which involve driving around Los Angeles with her first shipment of underwear, visiting stores and attempting to sell her product. She provides an honest perspective on the challenges of selling something as personal as underwear and shares her thoughts on why outsourcing sales initially may not always be the best approach. We conclude with a discussion about Wood Underwear’s environmental commitment through their partnership with One Tree Planted, which has already resulted in the planting of over 5,000 trees. So tune in, learn something new, and perhaps rethink your underwear drawer too!
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Welcome to the heart of Texas City, with our vibrant guest, Phyllis Williams-Strauder, a barbecue restaurant owner turned brand strategist. She's not just a businesswoman; she's a storyteller, a mentor, and most importantly, a fighter who battled imposter syndrome to build a multi-million dollar brand consultancy. Join us as Phyllis unveils her journey, from the smoky corners of a barbecue joint to the shiny boardrooms where she helps clients build authentic brands. It's not just about Phyllis; it's about her core belief in shifting focus from herself to those she seeks to assist. Get ready for a deep dive into how she transitioned from her prior enterprise, CKL Creator, to establish Brandma's House.
As we navigate the second part of this riveting conversation, Phyllis takes us on a trip deep into her creative mind, revealing her unique approach to personal branding. She's no ordinary guest; she's an open book, literally! Not only has she penned down her journey, but she also shares it via her podcast, both adding an extra layer of connection with her audience. Business owners, brace yourselves for some invaluable advice on understanding your industry and market. Wrapping up our chat, Phyllis discusses her golden rule of trading time for money, outlining why she only takes on ten clients a year. So grab your headphones, sit back, and get ready for a ride into the world of brave and authentic branding.
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Can beef jerky really be plant-based? More importantly, can it be commercially successful?
Jade Gray is pioneering the alternative meat movement down under. After spending 20 years in China's food industry, Gray returned home to New Zealand in 2019.
In this episode, New Zealand entrepreneur Jade Gray joins host, old friend and fellow Beijing EO member, Jim James to discuss how Jade is building a thriving plant-based meat company called Off-Piste Provisions.
He was inspired to create meat alternatives after analyzing the large carbon footprint of livestock. Off-Piste makes plant-based beef jerky, pork rinds, and other snacks by using pea protein and food technology to mimic meat textures and flavours.
Gray talks about the challenges of launching a new category, building a team, getting distribution, marketing to meat reducers vs vegans, and raising capital. He offers tips on how he uses mainstream PR rather than social media, keeps investors engaged continuously, and leverages government grants to establish legitimacy with media and consumers.
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Ever wonder how to become a standout guest on a podcast? Join us as we dissect this question and more with the expert himself, Josef Schinwald from Guest Experts on Air. Josef shares his secret sauce for selecting high-profile experts that command attention and resonate with large audiences. Prepare to be enlightened as we delve into the importance of targeting popular podcasts with large audiences and how it can significantly boost your reach.
But guess what? It's not all about the guest. In our candid conversation, we also delve into the art of building a compelling personal brand through podcasting. Hear me share my own experiences, including the lessons learned from a few missteps along the way. Josef and I also examine the power of storytelling as a tool to package your expertise. As we wrap up, we share insights on choosing the right guests and preparing them for impactful interviews. So, whether you're an Unnoticed Entrepreneur looking to scale new heights or an aspiring podcast guest aiming for the moon, this episode is packed with nuggets of wisdom you won't want to miss.
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Prepare to be amazed as we venture into the mind of Jamie Marshall from Everon, an IT guru leading one of the top 50 managed IT services in the UK. Imagine building your business organically, carving a niche, and effectively leveraging technology to drive growth while sweetening the deal with chocolate brownies!
That's right, Jamie will share how these elements have been pivotal in Everon's success story. He'll reveal why focusing on regulated industries was a strategic masterstroke and how it's essential to comprehend customer buying cycles.
If you've wondered how AI technology and tools like Pipe Drive can revolutionize your business, Jamie's insights will blow your mind. He shares the game-changing role of these tools in offering critical metrics for conversion and marketing automation. Learn about Jamie's unconventional "shock and awe" approach to building strong connections with prospects.
Plus, we'll discuss Everton's innovative educational resources and calculators, including the IT energy cost calculator and the business downtime cost calculator. These tools are not just techy gimmicks; they're conversation starters that help Everon understand and better serve their clients.
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Want to unlock the world of family offices and funding? Prepare to have your entrepreneurial journey enriched as Leif Hartwig, the founder of WealthVP, spills the beans on this untapped treasure. Tune in as Leif peels back the layers of the funding world, highlighting the key differences between venture capitals and family offices. Discover how Leif's platform, WealthVP, is paving the way for business owners and entrepreneurs to access funding by digitizing a marketplace that primarily relies on word-of-mouth and networking.
Ever wondered about the nuances of building a two-sided marketplace? Let Leif enlighten you about this as he navigates through the challenges of balancing buyers and sellers, and shares their unique go-to-market strategy. Get a peek into the significance of trust and relationship-building techniques in the family office market. Stick around as Leif dishes on his ambitious goal of raking in over a hundred million dollars in fees from family offices.
Lastly, sit tight as we dive deeper into the intriguing concept of purposeful entrepreneurship with Lave, seasoned in his field. Gain insights on the importance of values, character, and a positive attitude in entrepreneurship. Learn how to set the right price for your product or service, and how to get noticed in an oversaturated market. This episode promises to be a goldmine of value-driven insights and practical advice for aspiring and established entrepreneurs alike. So plug in your earphones and get ready to take notes because this is one episode you don't want to miss.
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Ever wondered how to bridge the gap between technology and sustainability? Let us introduce you to our guest, Matthias Boissonot, founder of Handprint Tech, a company that's revolutionizing the way businesses approach environmental challenges. Handprint Tech has devised an ingenious way of incorporating science to infuse an element of regeneration into customer experiences. Buckle up as we explore the innovative methods they've employed to increase sales across e-commerce and advertising industries.
In this next chapter, we plunge into the world of digital banking with Matthias. We unravel the groundbreaking strategies that Handprint Tech has been utilizing to engage the younger audience, including their collaborations with banks to develop climate action programs. Listen to Matthias outline how they've helped over 200 companies reach their sustainability goals using LinkedIn, calculators, and lead magnets. Find out how Handprint Tech is not only scaling beyond the startup phase but also making a quantifiable and verified impact on the environment. It's a conversation that will leave entrepreneurs and sustainability enthusiasts buzzing with ideas!
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Can a book be your greatest investment, not an expense? This episode features Joshua Lisec, a celebrated ghostwriter, who's crafted over 80 books and authored 'So Good People Think it's Fake'. Joshua explains the essence of a standout book in generating qualified leads and revenue. He presents a unique perspective of viewing a book as an asset, even introducing an ROI calculator to quantify this. A notable concept he stresses is how your book can be a powerful tool to establish you as an authority in your field.
Ever wondered how 'Jobs To Be Done Theory' applies to book writing? Joshua will walk you through it! He shares his experience in writing 'Command Attention, Monetize Your Talent, Stack and Become The Uncontested Authority in Your Niche,' a book that embodies this theory. Delving into how books can be powerful tools to get specific jobs done, he emphasizes on avoiding the trap of overpromising and underdelivering. Joshua further shares valuable advice for entrepreneurs on building authority through comprehensive book writing. Tune in to uncover how you can inspire trust and become the go-to expert in your field through your book.
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Get ready to supercharge your e-commerce business as we sit down with Kyle Stout, the mastermind behind the revolutionary email marketing company, Elevate and Scale. Ever wondered how to unlock hidden revenue without shelling out extra for advertising? Kyle's your man. His comprehensive approach to email marketing, which encapsulates retention marketing, SMS marketing, rewards programs, and referral initiatives, is designed to automate your sales, freeing you to focus on other aspects of your business.
Kyle also spills the beans on his ingenious use of video content to promote his business. He believes in the perfect blend of quality and quantity, and his approach to content provides the 'what' and 'why', leaving the 'how-to' to your imagination. This ethos is central to his strategy of training other professionals, a method he suggests often attracts the best clients. Curious about outsourcing your email marketing? Kyle shares a wealth of knowledge about the process, its costs, and how it all works in practice.
But there's more! Kyle goes beyond mere marketing strategies and explores how businesses should navigate different databases and why cold emails might not be your best bet for getting noticed. He offers solid advice on building a brand reputation, emphasizing the power of video content and efficient systems within your business. He also shares two essential tools that keep his team ticking - ClickUp and Loom. Want to connect with Kyle? He's just a website visit or YouTube click away! Join us in this lively discussion and walk away with a trove of invaluable tips for successful email marketing.
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Ever wondered how a father's concern for his child's health could evolve into a multi-million dollar air purifier business? You're about to meet Peter Mann, founder and CEO of Oransi, who did just that. Using his background in operations and marketing with Tech Data and Dell, Peter embarked on a journey to provide a solution for his son's asthma, eventually developing Oransi to fill gaps in a highly competitive market. From understanding customer pain points to creatively outshining rivals, Peter's story is an inspiring testament to the power of entrepreneurship.
But the road to success wasn't all smooth sailing. A cancelled overseas order proved a hard pill to swallow. Yet, Peter turned this setback into a springboard by integrating AI into Oransi's operations. Now, AI and data form a crucial part of their marketing strategies, enhancing productivity and providing invaluable resources to customers. Peter's judicious blend of art and analytics have helped Oransi thrive amidst the pandemic, and he's here to share these invaluable insights with you. If you're an entrepreneur struggling to make your mark, Peter’s advice on marketing, realistic outlook based on solid metrics, and the importance of resilience is sure to resonate with you. Buckle up for an episode brimming with practical strategies, hard-earned wisdom, and inspiring success stories you won’t want to miss.
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What if being authentic could be your superpower in the world of entrepreneurship? Multazim Zia, the 23-year-old founder of The Multi Path, is here to convince you that it absolutely can be! This episode sees me, your host, engage in a deep chat with Multazim, decoding the essence of building an authentic personal brand. Multazim, having established his enterprise at a tender age of 19, brings a fresh perspective to the table. Together, we unravel the crucial difference between authenticity and credibility, with Multazim illuminating the conversation with his personal anecdotes on maintaining genuineness in his practices.
If you've ever wondered how to navigate the world of social media as an entrepreneur, you're in for a treat. We pick Multazim's brain on how he has leveraged his experience as a speaker at Northumbria University to boost his personal brand. Multazim also unveils his unique social media strategy, explaining why Instagram is his platform of choice and how he diversifies his reach via TikTok and LinkedIn. You're guaranteed to walk away from this conversation enriched and inspired, ready to reinvent your personal brand and business. So, what are you waiting for? Tune in and step onto the path of authenticity with us.
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Ever wondered how to stand out in a crowd, especially in a male-dominated industry? Well, this episode is just for you. We're joined by the trailblazing Elinor Moshe, Australia's first The Construction Coach, who has carved a niche for herself in the construction industry, a field typically dominated by men. Elinor shares her inspiring journey of defiance, authenticity, and leadership, guided by her mentor, Ron Melhotra. She defied societal expectations and crafted a distinct brand by embracing thought leadership, allowing her to command the attention of her target audience.
Turn up the volume as we delve into the importance of authenticity in entrepreneurship. Elinor, with her magnetic authenticity, has managed to attract the right audience and initiate meaningful conversations in her field. She's used personal experiences and extensive research to become an expert in understanding problems before offering solutions. She reveals how she's leveraged tangible products, such as her enlightening books and podcast, to provide value and solidify her presence in the market. Tune in to this insightful conversation and learn how to break conventions and build a powerful brand.
Listen on: Apple Podcasts Spotify
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Get up close and personal with a powerhouse entrepreneur, Jan Cavelle, as she unveils how a simple kitchen table became the launchpad for a multi-million-pound business. Grab a front-row seat as Jan narrates her journey of spotting a market gap and turning it into a profitable venture of supplying interior designers with furniture. We then take you into the heart of her ingenious strategy, which involved focusing her business on other businesses rather than individual consumers, thus offering them a variety of products and services that kept them coming back for more.
In the latter half, our conversation steers towards how Jan created a brand that sold unseen products and eventually led to her selling the business. Despite scarce resources, Jan's creative spark shone brighter, manifesting in her hand-sketched brochures and audacious cold calls to prospective clients. Intrigued about selling a business? Get an insider's view as Jan and I discuss the nitty-gritty of the buying and selling process, and how she used market intelligence to design successful products. And if you're an entrepreneur seeking to create an authentic brand, you won't want to miss Jan's invaluable words of wisdom about being fearlessly authentic and 'living out loud'. Whether you're a budding entrepreneur or a veteran, this episode is brimming with insights, tips, and motivation to help you turn your business aspirations into reality.
Listen on: Apple Podcasts Spotify
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Ever wondered about the future of AI and its impact on your everyday life? Join my candid conversation with AI expert and TEDx speaker, Josh Bachynski, where we unravel the world of AI, its possibilities and its pitfalls. Buckle up for an exploration into a future where AI isn't just a tool, but a companion, as Josh introduces us to his AI creation, Kassandra, and other fascinating AI tools like Autobots, AgentGPT, and KeywordSpy.
As we navigate the realm of AI, you'll discover its potential to disrupt yet simultaneously empower us to work more efficiently. Discover why Josh warns against using AI for financial decisions or basic marketing, but advocates for its use as a tool to gauge the zeitgeist or as a sounding board for ideas. You'll also glean insights from Josh's experiences as an early adopter of AI technologies and the power of combining multiple AI systems.
We also enter the realm of marketing and networking, as Josh shares his wisdom on how AI can revolutionize the way we engage with our audience. Learn why personal connections and solid networking are still crucial, even in an increasingly digital age. Hear how to become an 'AI whisperer', harnessing its potential to amplify your existing strategies rather than replacing human touchpoints. Prepare to be challenged, intrigued, and inspired by the world of AI as told by Josh Bachynski.
Listen on: Apple Podcasts Spotify
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Want to know the secret to creating a first-time offer that people can't resist? Tune in as we sit down with Craig Andrews, the savvy founder of allies4me, who will reveal the power of an irresistible first-time offer and how it can transform your business. We discuss real-life examples of successful offers, such as Columbia House Records and Bob Stupak's Vegas World, and explore the importance of understanding your customers' lifetime value. Craig also shares his expert tips on crafting offers that are not only hard to resist but also profitable for your business.
In this riveting conversation, we explore the art of constructing offers that provide immediate relief to customers' pain points. Craig introduces us to his FTO squared mini project, a framework that includes five key deliverables to help you create offers that shine in the marketplace. We also delve into how shifting from a selling mindset to a serving mindset can significantly improve your offer creation process. This episode is packed with insightful tips and strategies to help you revolutionize your approach to first-time offers. So, fasten your seat belts and get ready to learn from the master!
Listen on: Apple Podcasts Spotify
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What if there was an innovative way to transition out of your business while ensuring stability for your staff and clients? This is exactly what our guest, Chris Maslin, Founder of Go EO, managed with a unique concept - the Employee Ownership Trust (EOT). As Chris recounts his successful departure from his accountancy practice using EOT, he uncovers the challenges of a traditional Management Buyout (MBO) and shares the multifaceted benefits of EOT for the business owner and the existing workforce. Whether you're looking to retire or embark on a new venture, this conversation will shed light on EOT's potential to shape your business transition in an advantageous way.
Transitioning to EOT ownership is not a walk in the park, as Chris shares from his own experience. His personal journey is a testament to the importance of clear communication with key staff members during this process. From preparing the staff for the transition, to conveying the message of stability to clients, there are many nuances that need to be navigated. This episode is an eye-opener for entrepreneurs considering EOT as an exit strategy, as Chris breaks down the complexities involved in an honest and insightful manner. So, tune in and uncover the possibilities of an EOT transition for your business.
Listen on: Apple Podcasts Spotify
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How did Tom Jackobs, also known as the Impact Pilot, leverage his theatre skills to captivate clients for his fitness business? That's one intriguing tale you'll hear in our latest chat. From his initial theatre schooling to his exploits in the corporate world and his successful stint as a fitness gym owner, Tom takes us on an incredible journey, emphasizing the power of effective communication in business. His personal transformation is a testament to his dedication and the power of a well-told story.
We dive deeper into the art of creating impactful presentations, guided by Tom's three P's formula. Learn from Tom's experiences on how to assemble a winning sales pitch and captivate your audience with performance elements. His knack for engaging the audience through personal storytelling is sure to inspire. Broadcasting from Taipei, Tom also discusses the importance of giving visibility to unnoticed entrepreneurs. If you're an entrepreneur looking for ways to improve your presentation prowess and make a lasting impact, this episode is not to be missed.
Listen on: Apple Podcasts Spotify
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Imagine transforming your brand's online presence, adding depth and engagement like never before. This is the promise we're making in today's episode with our special guest, Chanelle Garrow. Chanelle, a social media maven and entrepreneur, unravels the power of influencer marketing in building brand awareness, trust and rapport. She shares invaluable insights on the importance of a robust strategy, researching influencers, understanding their audience, and the type of content they create. Chanelle believes in the effectiveness of influencer marketing, an approach she considers can be more cost-effective than running ads, and an excellent tool for creating a repository of user-generated content.
What does it mean to truly engage your audience and speak to their pain points? We'll explore this and more during our discussion with Chanelle. We delve into the magic of storytelling, interactive conversations and events, woven into influencer marketing to tailor your solutions. We also stress the need to have a creative digital and social media marketing strategy before embracing influencer marketing. With Chanelle's expertise, we'll navigate the waters of competitor analysis and using third-party apps and websites for gaining deeper data insights. Join us for this enlightening conversation and discover how influencer marketing can be a game-changer for your brand's growth.
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Are you ready to take the leap and bridge the gap between your current skills and the opportunities of the future? That's exactly what we're exploring today with Milan Kordestani, the innovative founder and chairman of Audo. This exciting platform is revolutionizing the way young people approach education and job opportunities. We'll discuss Audo's impressive partnerships with universities and learning platforms, how they tailor courses and certifications to the needs of the future workforce, and the importance of validating these certifications through gig work. Plus, we'll reveal how Audo is integrating gigs directly into their platform to help students land that crucial first job.
Now, let's switch gears. Milan not only discusses his transition from CEO to Chairman but also shares Audo's strategic marketing approach for the 18-24 age group. We delve into how different generations use social media platforms and how this knowledge shapes Audo's marketing strategy. We'll also break down PR, marketing, and startup lessons, looking at ways to use data, feedback, and iteration to make marketing more effective, and why relying on Facebook and Google advertising alone may not be the best approach for startups. This episode is a treasure trove of insights for anyone interested in how education and job opportunities are being revolutionized for the younger generation. So, buckle up and let's navigate the future of education and work together with Milan Kordestani.
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Imagine a world where AI helps you create content that keeps your audience coming back for more. Join us as we talk with Raj Goodman Anand, founder and CEO of Goodman Lantern, about the power of AI in content creation and the various tools available to entrepreneurs like ChatGPT and mid-journey. We tackle the challenge of standing out in a world where everyone is using AI to create content, and discuss the importance of narrowing down your content to make it easier to consume. Learn how to harness the power of AI for automation and insight in your own content strategy.
In the second half of the episode, we take a deep dive into creating human-centric content with the help of AI. Raj shares his experiences as an entrepreneur and how he's getting his business, Goodman Lantan, noticed in a competitive market. Discover why Google ranks human-centric content higher than AI-generated content and the power of having a mission behind your company. Don't miss this opportunity to learn about the impact of delegation and elevation on your business and revolutionize your content creation strategy with AI!
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What if there was a device that could remotely measure your swimming pool or hot tub's water chemistry, ensuring crystal-clear water at all times? Meet Ravi Kirani, the founder of my Sutro, who created just that - a floating laboratory that does all the work for you! Join us as we dive into Ravi's entrepreneurial journey, from selling water products to the Indian government to pivoting towards the lucrative 14-million pool market in the US. Discover how Ravi's vision of expanding this technology to other water industries, such as agriculture, drinking water, and food and beverage, could revolutionize the way we manage water resources.
But that's not all - we also get up close and personal with Ravi on the importance of brand building and marketing strategies for my Sutro. Learn how Ravi successfully targeted the right demographic, harnessed the power of social proof, and addressed the company's positioning to his team and investors. Hear about his experience in acquiring early adopters and the role of Amazon in his business. Don't miss this insightful conversation packed with invaluable lessons for entrepreneurs and water enthusiasts alike. Tune in now!
Listen on: Apple Podcasts Spotify
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Discover the secret to building a thriving multi-service business by leveraging the power of your passions! Join us in an engaging conversation with Kevin Palmieri, founder of Next Level University, as he shares his fascinating journey from podcasting enthusiast to successful entrepreneur. With over 815,000 downloads and more than 100 active clients, Kevin has built a robust business offering coaching, software, mentorship, and community - all by staying true to his heart and understanding his audience.
Listen in as we explore the innovative marketing techniques Kevin employs to connect with his audience on platforms like Instagram, Facebook, and WhatsApp, while keeping them engaged with charity events and valuable podcast content. Kevin also opens up about the challenges he's faced in finding like-minded mentors, reminding us that perseverance is key to the entrepreneurial journey. Don't miss out on this opportunity to learn from Kevin's experiences and find out how you can create your own success story by embracing your passions!
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Ever found yourself feeling lost in the chaos of modern life, struggling to hear your inner voice? Join us as we chat with Thom Dennis, a seasoned leader with 30 years of experience in organizational change and 17 years in the Royal Marines, to explore how we can reconnect with ourselves and lead through our own personal void. In our conversation, we discuss the value of reflection and creating space for self-discovery, as well as the impact of this on our personal and professional lives.
As our discussion progresses, we delve into the changing landscape of organizational culture, including the increasing emphasis on well-being, mental health, and inclusion. Thom shares his insights on how leaders can adapt their skills and mindset to effectively manage these evolving workplaces, and the importance of balancing structure with flexibility. We also reflect on the importance of authenticity both for leadership and branding, using Patagonia as a case study. Don't miss this opportunity to learn how to navigate the complexities of modern life and flourish as a leader in this ever-changing world.
Listen on: Apple Podcasts Spotify
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Ever wondered how to stand out in the crowded world of PR and content creation? Join us for an enlightening conversation with Karen Gamba, founder of EXV Agency, who shares her journey from corporate America to creating a successful business that merges traditional PR with unscripted TV. Karen reveals priceless insights for entrepreneurs yearning to make their mark, emphasizing the significance of staying true to oneself and connecting with others authentically - the secret sauce to confident messaging and standing out!
In the latter half of our discussion, Karen delves into her experiences while building a global agency and the value of fostering collaboration between clients and PR agencies. We tackle common challenges, like managing different time zones, and Karen shares how her "Network like a New Yorker" white paper can be applied even in Asia. Don't miss the chance to soak up some wisdom from Karen's wealth of knowledge and experience in PR, content creation, and scaling a business through partnerships and collaboration.
Listen on: Apple Podcasts Spotify
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Ever dreamed of transforming your walls into stunning works of art? Discover the game-changing technology that's making it a reality as we chat with Paul Barron, founder and CEO of The Wallprinter. This incredible machine brings art to life on walls, floors, glass, brick, wood, and more, opening the door for entrepreneurs and businesses to create vibrant wall art in their communities.
Join us as Paul shares his journey from discovering the Wallprinter's potential to becoming its exclusive distributor in North and South America, building a successful business venture in the process. Learn from his personal experiences - both successes and setbacks - as he emphasizes the importance of entrepreneurship, networking, and market research in launching a business. Listen in and get inspired by how Paul's customers are using this innovative technology to elevate their own businesses and create breathtaking wall art, showing that the sky's the limit when passion meets innovation.
Listen on: Apple Podcasts Spotify
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Hey there, it's Jim! Today, I'm taking a break from our usual schedule to ask you, our valued listeners, for your feedback on how I can better serve you. With over 600 episodes and nearly 50,000 downloads, my mission has always been to provide unnoticed entrepreneurs with interesting information, people, and tools to help them get noticed, but I want to know how I can improve. So, I'm reaching out to you for your thoughts and suggestions on what you like, what you don't like, and what you want more of from the show. Share your feedback by emailing me at Jim@theunnoticed.cc or leave a voice note on the unnoticed.cc website.
Don't miss tomorrow's episode, where we'll be chatting with the incredible entrepreneur, Paul Barron, who started a unique wall painting business using a machine from China that can paint pictures on buildings, glass, cement, and more. Paul's journey as a mature entrepreneur is not only fascinating but also filled with valuable insights on life and business. So make sure to tune in tomorrow, and do let me know your thoughts on the show. Your feedback is truly appreciated, and I can't wait to hear from you!
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Ever wondered how to build a rockstar CFO company and maximize marketing efficiency with financial management? Look no further! Join me in this exciting episode as I chat with Jim Downes, founder of Blueprint CFO, a company that's breaking the mold of traditional accounting firms with their unique and cool brand identity. With the help of marketing consultant Haley Stern, Jim's vision for Blueprint CFO has come to life, attracting both clients and talented employees from across the country.
We dive deep into the importance of proper accounting for small businesses and how Jim has successfully grown Blueprint CFO by building a geographically dispersed team and leveraging technology to stay connected. Discover the inspiration behind the company's name and how they've developed their business brand. Plus, get some top tips from Jim for entrepreneurs starting their own business and learn about the tools he recommends, such as Customer Relationship Management Systems (CRMs) and Power BI, to efficiently manage both marketing and finances. Don't miss this insightful conversation with Jim Downes!
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How can accounting become more relevant for businesses today? Unlock the secrets of using financial data to improve future performance in our conversation with Jim Downes from Blueprint CFO, a unique South California-based accounting company.
At 74 years old, Jim started Blueprint CFO at the age of 71 and has since built a talented team that shares his mission of helping clients make the most of their current financial information.
Discover the importance of building a strong team and the golden rule for marketing expenses in this insightful episode. Jim shares his thoughts on how much companies should be spending on marketing, emphasizing the need for tracking the benefits of marketing dollars and ensuring funds are used wisely.
Don't miss this valuable conversation with Jim, packed with tips and insights for growing a successful business. Keep an eye out for the full 20-minute episode dropping into your feed soon!
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Ever wondered how a hotel revenue management system can massively scale its operations, reaching over 2,000 clients across continental Europe? Join us for an insightful conversation with Luca Rodella, co-founder of Smart Pricing, as we unravel their expansion strategies and how they overcame initial objections to using their system.
Luca shares his experience using both inbound and outbound marketing tactics and how incubating Smart Pricing within their own company helped build trust with customers.
Fundraising is crucial for any growing venture, and in this episode, we discuss how Luca has positioned Smart Pricing to attract investors. Not only that, but also learn about the importance of creating a company culture that allows for mistakes and encourages employee engagement.
Luca shares the strategies he has used to reach potential employees through his social networks, and reflects on the communication mistakes made while scaling the company. Don't miss Luca's overview of his investor pitch and how he conveys the company's story in a compelling manner.
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Ever wondered how small hotels and apartment complexes can maximize their revenue in real time? Join us as we chat with Luca Rodella, the co-founder of Smart Pricing, an innovative hotel revenue management system that's making waves across Europe with over 2,000 clients. Get ready to discover the story behind Smart Pricing, how they use content marketing to connect with potential customers, and why understanding the daily operations of their clients is essential for their success.
In this engaging conversation, Luca highlights the importance of adapting and changing strategy as a business scales. Learn how clear communication and a well-defined message are crucial for not only attracting clients but also for connecting with individuals outside the industry. Don't miss our full 20-minute episode with Luca, where we discuss the challenges and triumphs of Smart Pricing's journey, coming to your feed soon. Be sure to enjoy, share, and review the Unnoticed Entrepreneur podcast!
https://www.smartpricing.it/
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In this episode of The UnNoticed Entrepreneur, host Jim James interviews Haylee Kalani McDonald, a communications consultant from Florida. The discussion revolves around unlocking creativity and its importance for entrepreneurs who often overlook its potential. Haylee emphasises that everyone possesses inherent creativity, which can be tapped into by thinking differently, being open to new perspectives, and maintaining curiosity. She shares her journey from working in a recording studio to venturing into marketing, highlighting the need to grab attention, build a loyal fan base, and harness the psychology behind it.
Haylee also provides valuable tips and tricks for entrepreneurs to get noticed -- she suggests narrowing down ideas by using an impact versus effort scale, prioritising high-impact and low-effort projects, and assigning tasks accordingly. Additionally, Haylee introduces the concept of the "Lightning Decision Jam" as a design thinking approach to streamline meetings and brainstorm solutions effectively. She emphasises the importance of collaboration in enhancing creativity and mentions the benefits of working with others to tap into collective intelligence.
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In this episode of The UnNoticed Entrepreneur, host Jim James interviews Haylee Kalani McDonald, a communications consultant from Florida. The discussion revolves around unlocking creativity and its importance for entrepreneurs who often overlook its potential. Haylee emphasises that everyone possesses inherent creativity, which can be tapped into by thinking differently, being open to new perspectives, and maintaining curiosity. She shares her journey from working in a recording studio to venturing into marketing, highlighting the need to grab attention, build a loyal fan base, and harness the psychology behind it.
Haylee also provides valuable tips and tricks for entrepreneurs to get noticed -- she suggests narrowing down ideas by using an impact versus effort scale, prioritising high-impact and low-effort projects, and assigning tasks accordingly. Additionally, Haylee introduces the concept of the "Lightning Decision Jam" as a design thinking approach to streamline meetings and brainstorm solutions effectively. She emphasises the importance of collaboration in enhancing creativity and mentions the benefits of working with others to tap into collective intelligence.
Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
Turn your ideas into unique products with Printful
Create custom products with your own design!
Turn your content into shareable videos with VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
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In this episode of The UnNoticed Entrepreneur, Jim James interviews Jeremy Nagel, who successfully built and sold his company, Smooth Messenger. Jeremy shares his insights on how he effectively communicated and marketed his business to attract attention and achieve sustainable growth. He highlights two main strategies: partnerships and YouTube. Jeremy leveraged his YouTube channel, which had a small but engaged following, to promote his SMS integration for Zoho CRM. He also formed a partnership with Zoho, who funneled leads his way.
Additionally, Jeremy emphasises the importance of customer reviews and how he focused on providing exceptional customer support to generate positive feedback, which helped differentiate his product and attract potential buyers.
He also mentions the concept of price elasticity and how he tested different price points, and on the potential of SMS as a marketing tool, noting its effectiveness in cutting through the noise of overloaded email inboxes and reaching customers directly. He advises entrepreneurs to consider incorporating SMS into their communication strategies, especially for time-sensitive messages or when email engagement is low.
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In this episode of The UnNoticed Entrepreneur, Jim James interviews Jeremy Nagel, who successfully built and sold his company, Smooth Messenger. Jeremy shares his insights on how he effectively communicated and marketed his business to attract attention and achieve sustainable growth. He highlights two main strategies: partnerships and YouTube. Jeremy leveraged his YouTube channel, which had a small but engaged following, to promote his SMS integration for Zoho CRM. He also formed a partnership with Zoho, who funneled leads his way.
Additionally, Jeremy emphasises the importance of customer reviews and how he focused on providing exceptional customer support to generate positive feedback, which helped differentiate his product and attract potential buyers.
He also mentions the concept of price elasticity and how he tested different price points, and on the potential of SMS as a marketing tool, noting its effectiveness in cutting through the noise of overloaded email inboxes and reaching customers directly. He advises entrepreneurs to consider incorporating SMS into their communication strategies, especially for time-sensitive messages or when email engagement is low.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser
AWeber
Grow, sell, and engage with your audience—all from a single platform
Podcastpage.io
Launch your podcast website in minutes
Loom: Loom on. Meetings off
Record quick videos to update your team and cut down meetings by 29%
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In this episode of The UnNoticed Entrepreneur, host Jim James interviews Farzad Rashidi, co-founder of Respona, a company specialising in link building and backlinks. Farzad shares his expertise on how Respona helps entrepreneurs get noticed. The conversation begins with a brief history of Respona and how the company emerged from Visme, a graphics and design platform. Farzad explains that as a bootstrap firm with limited funds, they needed a low-cost channel to scale and found success with content marketing and SEO. He emphasizes the importance of building credibility and authority in Google's eyes by getting other relevant websites to link back and mention your business.
Farzad goes on to share tips and tricks on how entrepreneurs can use Respona to get noticed. He discusses the strategy of creating mutually beneficial collaborations with authoritative websites, such as appearing as a guest on relevant podcasts. By providing value and expertise to the audience, entrepreneurs can gain exposure and build trust. Respona streamlines the process of finding podcasts and relevant websites for outreach, making it easier to connect with potential collaborators. Farzad also emphasszes the importance of inbound marketing and content creation in building brand awareness and attracting organic traffic.
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https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James interviews Farzad Rashidi, co-founder of Respona, a company specialising in link building and backlinks. Farzad shares his expertise on how Respona helps entrepreneurs get noticed. The conversation begins with a brief history of Respona and how the company emerged from Visme, a graphics and design platform. Farzad explains that as a bootstrap firm with limited funds, they needed a low-cost channel to scale and found success with content marketing and SEO. He emphasizes the importance of building credibility and authority in Google's eyes by getting other relevant websites to link back and mention your business.
Farzad goes on to share tips and tricks on how entrepreneurs can use Respona to get noticed. He discusses the strategy of creating mutually beneficial collaborations with authoritative websites, such as appearing as a guest on relevant podcasts. By providing value and expertise to the audience, entrepreneurs can gain exposure and build trust. Respona streamlines the process of finding podcasts and relevant websites for outreach, making it easier to connect with potential collaborators. Farzad also emphasszes the importance of inbound marketing and content creation in building brand awareness and attracting organic traffic.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim interviews Claire Mason, a seasoned public relations expert from Dublin, Ireland. Claire shares her insights on how entrepreneurs can get noticed by the media and secure coverage in top publications. She debunks the myth that you need special contacts to succeed in media, emphasising that a compelling story is the key to unlocking media opportunities.
Claire advises entrepreneurs to identify their three main messages and find multiple ways to communicate them through social media. She also highlights the importance of identifying hooks that align with current media trends and leveraging professional headshots and images to open doors. Claire encourages entrepreneurs to start small and build their publicity presence gradually, targeting trade publications before pitching to larger outlets. She stresses the need for quality and quantity in pitching and shares tips for overcoming self-doubt and imposter syndrome. Claire recommends establishing a personal brand alongside a company brand to future-proof oneself and boost business brands. She suggests leveraging LinkedIn to increase visibility and highlights the untapped potential of the platform.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes with ScoreApp
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim interviews Claire Mason, a seasoned public relations expert from Dublin, Ireland. Claire shares her insights on how entrepreneurs can get noticed by the media and secure coverage in top publications. She debunks the myth that you need special contacts to succeed in media, emphasising that a compelling story is the key to unlocking media opportunities.
Claire advises entrepreneurs to identify their three main messages and find multiple ways to communicate them through social media. She also highlights the importance of identifying hooks that align with current media trends and leveraging professional headshots and images to open doors. Claire encourages entrepreneurs to start small and build their publicity presence gradually, targeting trade publications before pitching to larger outlets. She stresses the need for quality and quantity in pitching and shares tips for overcoming self-doubt and imposter syndrome. Claire recommends establishing a personal brand alongside a company brand to future-proof oneself and boost business brands. She suggests leveraging LinkedIn to increase visibility and highlights the untapped potential of the platform.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes with ScoreApp
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James interviews Vikas Garg, founder and CEO of "Abillion," a customer review app that focuses on plant-based diets and sustainable consumption. Garg shares his journey of leaving corporate banking to create a global community of vegans and foodies, and discusses how his app has been able to gather user-generated content and scale the business. Vikas' tip for entrepreneurs is to build a community around their brand to increase engagement and visibility.
Join my mastermind
#1 Release Distribution Service
Tell the World about Your Company with e-releases. $130 Off Newsmaker distribution.
neuroflash - Generate unique marketing texts with AI
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James interviews Vikas Garg, founder and CEO of "Abillion," a customer review app that focuses on plant-based diets and sustainable consumption. Garg shares his journey of leaving corporate banking to create a global community of vegans and foodies, and discusses how his app has been able to gather user-generated content and scale the business. Vikas' tip for entrepreneurs is to build a community around their brand to increase engagement and visibility.
Join my mastermind
#1 Release Distribution Service
Tell the World about Your Company with e-releases. $130 Off Newsmaker distribution.
neuroflash - Generate unique marketing texts with AI
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James interviews Melissa Snover, founder and CEO of "Nourish3d," the first truly personalized nutrition product created using 3D printing technology. Melissa shares her inspiring journey of how she came up with the idea for "Nourished" and built it into a successful brand. From drawing the initial sketch on a napkin to navigating compliance and marketing challenges, Melissa's story is a testament to the power of innovation and hard work.
Melissa shares her tips on how she built the brand and how entrepreneurs can get noticed. She suggests focusing on earned media, targeted social media outreach, and SEO, as well as finding engaged communities who are interested in the product. Melissa also highlights the importance of investing in manufacturing and compliance, especially when it comes to health products.
Turn your content into shareable videos with VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
neuroflash - Generate unique marketing texts with AI
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James interviews Melissa Snover, founder and CEO of "Nourish3d," the first truly personalised nutrition product created using 3D printing technology. Melissa shares her inspiring journey of how she came up with the idea for "Nourished" and built it into a successful brand. From drawing the initial sketch on a napkin to navigating compliance and marketing challenges, Melissa's story is a testament to the power of innovation and hard work.
Melissa shares her tips on how she built the brand and how entrepreneurs can get noticed. She suggests focusing on earned media, targeted social media outreach, and SEO, as well as finding engaged communities who are interested in the product. Melissa also highlights the importance of investing in manufacturing and compliance, especially when it comes to health products.
Turn your content into shareable videos with VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
neuroflash - Generate unique marketing texts with AI
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James interviews Joe Hart, the Global CEO of Dale Carnegie. Joe talks about how he revitalised the 111-year-old company after joining it in 2015. He talks about modernising the brand, making it more relevant, and the technology overhaul the company underwent, particularly during the COVID-19 pandemic.
Joe also emphasises the importance of change management and listening to franchisees and team members in different parts of the world. He spent months listening and understanding the opportunities that people saw in the business, which allowed the company to move faster in the years to come.
He also introduces his new book, entitled, "Take Command," now available on Amazon, co-authored with Michael Crom.
Joe also shares some tips on how to connect with others and understand their perspectives. He emphasises the importance of building a foundation of support, which involves listening, comprehending, and building connections with franchisees and team members.
By listening and learning from them, Joe was able to shape the company's plan and develop strategies that brought the company to new heights. Joe's tips for entrepreneurs include being intentional about branding, being open to change, and creating a culture of listening and understanding.
Podcastpage.io
Launch your podcast website in minutes
Loom: Loom on. Meetings off
Record quick videos to update your team and cut down meetings by 29%
Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
Turn your ideas into unique products with Printful
Create custom products with your own design!
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James interviews Joe Hart, the Global CEO of Dale Carnegie. Joe talks about how he revitalised the 111-year-old company after joining it in 2015. He talks about modernising the brand, making it more relevant, and the technology overhaul the company underwent, particularly during the COVID-19 pandemic. Joe also emphasises the importance of change management and listening to franchisees and team members in different parts of the world. He spent months listening and understanding the opportunities that people saw in the business, which allowed the company to move faster in the years to come.
He also introduces his new book, entitled, "Take Command," now available on Amazon, co-authored with Michael Crom.
Joe also shares some tips on how to connect with others and understand their perspectives. He emphasises the importance of building a foundation of support, which involves listening, comprehending, and building connections with franchisees and team members. By listening and learning from them, Joe was able to shape the company's plan and develop strategies that brought the company to new heights. Joe's tips for entrepreneurs include being intentional about branding, being open to change, and creating a culture of listening and understanding.
Podcastpage.io
Launch your podcast website in minutes
Loom: Loom on. Meetings off
Record quick videos to update your team and cut down meetings by 29%
Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
Turn your ideas into unique products with Printful
Create custom products with your own design!
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James speaks with Andrew Tallents, founder of The Tallents Partnership, a company that helps entrepreneurs succeed in business without sacrificing their personal life. Andrew shares three common obstacles that entrepreneurs face and how he helps them overcome these obstacles: control, expertise, and distrust. He explains that these obstacles are often driven by childhood experiences, and he helps entrepreneurs recognise and move past these traumas by spending time reflecting on themselves, recognising their relationship styles, and developing workplace strategies to regain control.
Andrew also shares his personal journey from being a director and equity holder in large organisations to running his own business. He explains how personal packaging and reactions can change how entrepreneurs function as a firm and how he helps them go from obscurity to notoriety. As a successful entrepreneur and author, Andrew provides actionable advice and tools for entrepreneurs to get noticed and succeed in business without sacrificing their personal life.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser
AWeber
Grow, sell, and engage with your audience—all from a single platform
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James speaks with Andrew Tallents, founder of The Tallents Partnership, a company that helps entrepreneurs succeed in business without sacrificing their personal life. Andrew shares three common obstacles that entrepreneurs face and how he helps them overcome these obstacles: control, expertise, and distrust. He explains that these obstacles are often driven by childhood experiences, and he helps entrepreneurs recognise and move past these traumas by spending time reflecting on themselves, recognising their relationship styles, and developing workplace strategies to regain control.
Andrew also shares his personal journey from being a director and equity holder in large organisations to running his own business. He explains how personal packaging and reactions can change how entrepreneurs function as a firm and how he helps them go from obscurity to notoriety. As a successful entrepreneur and author, Andrew provides actionable advice and tools for entrepreneurs to get noticed and succeed in business without sacrificing their personal life.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser
AWeber
Grow, sell, and engage with your audience—all from a single platform
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Jim James speaks with Brenden Kumarasamy, the host of "MasterTalk", a YouTube channel with over 30,000 subscribers. Brenden is a communication expert and trainer who helps people improve and compete. He shares his tips on how entrepreneurs and business owners can get noticed by improving their communication skills. Brenden emphasizes the importance of simplicity, practicality, and generosity as the fundamental brand pillars of MasterTalk.
He recommends a random word exercise that can improve decision-making and help make sense of any message. Brenden also discusses how to move from one to a hundred, which he calls communication agility, and how to navigate specific contexts in communication. Brenden emphasises the importance of being open and generous in communication and believes that it is essential to serve the world in this way. He believes that everyone can master communication by focusing on the three easiest balls to juggle: body language, facial expressions, and storytelling.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes with ScoreApp
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Jim James speaks with Brenden Kumarasamy, the host of "MasterTalk", a YouTube channel with over 30,000 subscribers. Brenden is a communication expert and trainer who helps people improve and compete. He shares his tips on how entrepreneurs and business owners can get noticed by improving their communication skills. Brenden emphasizes the importance of simplicity, practicality, and generosity as the fundamental brand pillars of MasterTalk.
He recommends a random word exercise that can improve decision-making and help make sense of any message. Brenden also discusses how to move from one to a hundred, which he calls communication agility, and how to navigate specific contexts in communication. Brenden emphasises the importance of being open and generous in communication and believes that it is essential to serve the world in this way. He believes that everyone can master communication by focusing on the three easiest balls to juggle: body language, facial expressions, and storytelling.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes with ScoreApp
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James speaks with Paul Teasdale, a former member of the McLaren F1 team, about how entrepreneurs can get noticed and enhance their businesses. Teasdale shares that he helps people apply his Formula One and McLaren knowledge to help them understand the principles and methods that make high performance accessible, no matter the context. He also defines a high-performing team as one that outperforms competitors and allows individuals to perform at their best, while coming together as a team.
Teasdale emphasises that a high-performing team has a single goal, and the secret to McLaren's success is concentration. He also discusses how he built his own brand by using his experiences at McLaren and being honest about his expertise. He advises entrepreneurs to talk to people and always focus on performance, discussing their goals and potential. Ultimately, Teasdale stresses the importance of being authentic and having deliverables of your own in order to get noticed and stand out.
neuroflash - Generate unique marketing texts with AI
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James speaks with Paul Teasdale, a former member of the McLaren F1 team, about how entrepreneurs can get noticed and enhance their businesses. Teasdale shares that he helps people apply his Formula One and McLaren knowledge to help them understand the principles and methods that make high performance accessible, no matter the context. He also defines a high-performing team as one that outperforms competitors and allows individuals to perform at their best, while coming together as a team.
Teasdale emphasises that a high-performing team has a single goal, and the secret to McLaren's success is concentration. He also discusses how he built his own brand by using his experiences at McLaren and being honest about his expertise. He advises entrepreneurs to talk to people and always focus on performance, discussing their goals and potential. Ultimately, Teasdale stresses the importance of being authentic and having deliverables of your own in order to get noticed and stand out.
neuroflash - Generate unique marketing texts with AI
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Simon Chappuzeau and entrepreneur Jim James have successfully increased engagement by 42% on Jim's LinkedIn while reducing their time to a couple of hours per week. They have created a presentation to share and discuss what they have learned over the last 11 weeks. In their presentation, Jim James and Simon Chappuzeau discuss the correlation between individual content pieces and the growth of engagement on LinkedIn.
The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.
Posts in the last 90 days received over 80,000 impressions.
The key takeaway is that LinkedIn is a learning community, not a dumping place of content, and promotion will not get you any reach.
Jim James and Simon Chappuzeau emphasized the importance of having a personal profile that showcases what you do, not just who you are, and how to add value to others. They also discussed the importance of having a good story and a profile that represents yourself.
The golden rule is consistency in style, messaging, and posting frequency.
It is essential to build expectations with your audience and stick to unmet promises. Posts should inform, educate, or inspire to spark curiosity and legitimate interest. Jim James' top-performing posts include a video, East West PR, and a slideshow about Simon Sinek, which all fall into the categories of inspire, educate, and inform.
Listen on: Apple Podcasts Spotify
Descript is what I use to edit the show.Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself.
Listen Notes
Search the whole Internet's podcasts with the best podcast search engine
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself.
Listen Notes
Search the whole Internet's podcasts with the best podcast search engine
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing.
In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.
Episode Highlights:
- Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.
- Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them.
- Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.
- Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.
- Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.
- Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.
- Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Turn your content into shareable videos
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Loom: Loom on. Meetings off.
Record quick videos to update your team and cut down meetings by 29%.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing.
In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.
Episode Highlights:
- Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.
- Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them.
- Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.
- Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.
- Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.
- Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.
- Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Jim James interviews Karen Tan, the founder and CEO of The Projector, an independent cinema and arts and cultural space in Singapore. Karen shares how The Projector was created to provide a mental breathing space where people can engage with interesting content and break out of their silos. The space shows alternative film content, hosts non-film content, and invites different interest groups to feel comfortable sharing the same space. Karen also shares how The Projector started, which was a crucial piece of the puzzle in getting noticed and on the radar.
Karen provides some tips on how to create a community-led business to get an entrepreneur and a business noticed. She emphasises the importance of getting the neighbourhood behind the business before opening the doors and screening films. In The Projector’s case, they used crowdfunding as a marketing tool to bring like-minded people together, raise money, and build project ownership. She encourages entrepreneurs to fill a void in the landscape and make their business community-led to attract a loyal following. By doing so, people feel invested in the success of the business, and it becomes a community effort.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Listen on: Apple Podcasts Spotify
Prowly - the media relations platformBe a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Jim James interviews Karen Tan, the founder and CEO of The Projector, an independent cinema and arts and cultural space in Singapore. Karen shares how The Projector was created to provide a mental breathing space where people can engage with interesting content and break out of their silos. The space shows alternative film content, hosts non-film content, and invites different interest groups to feel comfortable sharing the same space. Karen also shares how The Projector started, which was a crucial piece of the puzzle in getting noticed and on the radar.
Karen provides some tips on how to create a community-led business to get an entrepreneur and a business noticed. She emphasises the importance of getting the neighbourhood behind the business before opening the doors and screening films. In The Projector’s case, they used crowdfunding as a marketing tool to bring like-minded people together, raise money, and build project ownership. She encourages entrepreneurs to fill a void in the landscape and make their business community-led to attract a loyal following. By doing so, people feel invested in the success of the business, and it becomes a community effort.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Ross Veitch, co-founder of online travel company Wego, shares how they grew their metasearch business-to-consumer internet travel company to generate over $1 billion in GMV, competing with the likes of Booking.com. Veitch discusses how they white-labeled the platform with large portals like Yahoo and MSN, optimized search and invested in marketing to create their brand.
Veitch also explains how Wego localises their product and marketing to become the largest Middle Eastern online travel app, and how they survived COVID-19 by building their brand through digital marketing platforms and creating a better customer experience than their competitors. He also highlights the importance of entrepreneurs paying attention to AI as it could affect the future of companies and individuals in the digital world.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Ross Veitch, co-founder of online travel company Wego, shares how they grew their metasearch business-to-consumer internet travel company to generate over $1 billion in GMV, competing with the likes of Booking.com. Veitch discusses how they white-labeled the platform with large portals like Yahoo and MSN, optimized search and invested in marketing to create their brand.
Veitch also explains how Wego localises their product and marketing to become the largest Middle Eastern online travel app, and how they survived COVID-19 by building their brand through digital marketing platforms and creating a better customer experience than their competitors. He also highlights the importance of entrepreneurs paying attention to AI as it could affect the future of companies and individuals in the digital world.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This week Simon Chappuzeau works with me on building my LinkedIn profile followers and shares some ways on how to do so.
Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.
I have increased my followers from 10,850 to 11,167
But most importantly my engagement rate has increased by 100%
In other words I am spending much less time posting and getting better results.
What we look at today- is where the time should go. And that is on content creation instead of content dumping.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Listen on: Apple Podcasts Spotify
Descript is what I use to edit the show.Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James speaks with Paul Meyers, a coach, mentor, VC, and investor with 20 years of experience in the startup industry. Meyers highlights that the media portrays founding a startup as something glamorous and successful, but in reality, it's emotional and can lead to mental health problems for founders. Meyers suggests normalizing discussions around mental health and creating safe spaces for founders to talk about their fears and challenges.
Meyers also discusses why males are less likely to approach mental health coaches than females, due to societal expectations of appearing strong and competent. He notes that the stress of being a founder can lead to unhealthy behaviors and a loss of empathy. Meyers suggests that displaying empathy and normalizing conversations around mental health can help founders recognize the symptoms of stress and address them before it becomes too late.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James speaks with Paul Meyers, a coach, mentor, VC, and investor with 20 years of experience in the startup industry. Meyers highlights that the media portrays founding a startup as something glamorous and successful, but in reality, it's emotional and can lead to mental health problems for founders. Meyers suggests normalizing discussions around mental health and creating safe spaces for founders to talk about their fears and challenges.
Meyers also discusses why males are less likely to approach mental health coaches than females, due to societal expectations of appearing strong and competent. He notes that the stress of being a founder can lead to unhealthy behaviors and a loss of empathy. Meyers suggests that displaying empathy and normalizing conversations around mental health can help founders recognize the symptoms of stress and address them before it becomes too late.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James meets with Faris Aranki, an effectiveness facilitator and coach, to discuss how he uses the tools that he learned to convert cold leads through engagement and voice notes on LinkedIn.
Aranki explains the three pillars of IQ, EQ, and FQ, and how they can be combined to sharpen and master a business strategy, along with sharing his approach to making an engaging and memorable voice note on LinkedIn. He also shares some tips on how you can get your business noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, host Jim James meets with Faris Aranki, an effectiveness facilitator and coach, to discuss how he uses the tools that he learned to convert cold leads through engagement and voice notes on LinkedIn.
Aranki explains the three pillars of IQ, EQ, and FQ, and how they can be combined to sharpen and master a business strategy, along with sharing his approach to making an engaging and memorable voice note on LinkedIn. He also shares some tips on how you can get your business noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Going on holiday?
What should you do about your Linkedin account?
We all need a break - but do you take the approach of Simon C. and sneak in some posts whilst the rest of the family has breakfast overlooking the table top mountain of S. Africa, or do you take a risk that you will lose your momentum on LinkedIn?
Find out what I did, and how a video taken from a balcony in Crete was received by my community.
I've grown my Linkedin now to 11,135 and have some slide shares which have over 2,500 impressions.
Tune in to find out how authenticity is becoming the key differentiator to AI created content. And why that means we humans have still got a chance.
Listen on: Apple Podcasts Spotify
Descript is what I use to edit the show.Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James interviews Ed Darling, founder of Project Charisma, a Manchester-based training company that helps professionals overcome public speaking fears and communicate with credibility, confidence, and charisma. Ed shares how he overcame social anxiety and turned his biggest fears into a profession in acting and public speaking.
Ed emphasises that public speaking is a skill and with practise, anyone can improve. He starts by teaching clients the importance of breathing, focusing on diaphragmatic breathing to activate the "rest and digest" response and calm the nervous system. Ed then discusses the three components of public speaking: body, voice, and mind. Using animal analogies, Ed describes the difference between squirrel and lion body language, emphasising the importance of taking up space, being purposeful, and being confident when speaking in front of an audience.
Ed also shares practical tips and insights on how to improve public speaking skills and overcome anxiety, making this episode valuable for entrepreneurs looking to improve their communication skills and getting noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James interviews Ed Darling, founder of Project Charisma, a Manchester-based training company that helps professionals overcome public speaking fears and communicate with credibility, confidence, and charisma. Ed shares how he overcame social anxiety and turned his biggest fears into a profession in acting and public speaking.
Ed emphasises that public speaking is a skill and with practise, anyone can improve. He starts by teaching clients the importance of breathing, focusing on diaphragmatic breathing to activate the "rest and digest" response and calm the nervous system. Ed then discusses the three components of public speaking: body, voice, and mind. Using animal analogies, Ed describes the difference between squirrel and lion body language, emphasising the importance of taking up space, being purposeful, and being confident when speaking in front of an audience.
Ed also shares practical tips and insights on how to improve public speaking skills and overcome anxiety, making this episode valuable for entrepreneurs looking to improve their communication skills and getting noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, host Jim James interviews Frank DeBlasi, co-founder of Hoopla Doopla, a loyalty shopping site that rewards customers with cashback from over 5,000 retailers. Deblasi explains that Hoopla's business model is based on aggregation and arbitrage: merchants pay Hoopla a commission for every sale made through the site, and Hoopla gives a portion of this commission back to customers as cashback. To attract merchants, Hoopla joined affiliate networks, such as CJ's, and applied for affiliate programs that allowed them to access the merchants' creative resources, such as promotional offers and coupon codes. To attract customers, Hoopla uses several methods, including social media, email, influencers, and referral programs.
Deblasi also shares how Hoopla got coverage on national TV, which he attributes to good timing, product, and plan. When the US was in an economic recession in 2009, a New York Fox News producer reached out to Hoopla because he believed their concept of putting money in people's pockets during tough times was a great idea. Deblasi revealed that the producer found out about Hoopla through a Facebook post he made, which was being shared by people.
As a tip for entrepreneurs, Deblasi advises leveraging social media to spread the word about your business and to create a referral program to incentivise customers to refer others to your site. He also recommends joining affiliate networks and applying for affiliate programs to gain access to merchants' creative resources.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, host Jim James interviews Frank DeBlasi, co-founder of Hoopla Doopla, a loyalty shopping site that rewards customers with cashback from over 5,000 retailers. Deblasi explains that Hoopla's business model is based on aggregation and arbitrage: merchants pay Hoopla a commission for every sale made through the site, and Hoopla gives a portion of this commission back to customers as cashback. To attract merchants, Hoopla joined affiliate networks, such as CJ's, and applied for affiliate programs that allowed them to access the merchants' creative resources, such as promotional offers and coupon codes. To attract customers, Hoopla uses several methods, including social media, email, influencers, and referral programs.
Deblasi also shares how Hoopla got coverage on national TV, which he attributes to good timing, product, and plan. When the US was in an economic recession in 2009, a New York Fox News producer reached out to Hoopla because he believed their concept of putting money in people's pockets during tough times was a great idea. Deblasi revealed that the producer found out about Hoopla through a Facebook post he made, which was being shared by people.
As a tip for entrepreneurs, Deblasi advises leveraging social media to spread the word about your business and to create a referral program to incentivise customers to refer others to your site. He also recommends joining affiliate networks and applying for affiliate programs to gain access to merchants' creative resources.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Slide decks are the highest-performing format on LinkedIn.
This week Simon Chappuzeau works with me on my slide deck.
Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.
I have increased my followers from 10,850 to 11,110
But most importantly my engagement rate has increased by 100%
In other words I am spending much less time posting and getting better results.
What we look at today- is where the time should go. And that is on content creation instead of content dumping.
If you prefer to watch this then the video is on YouTube.
https://youtu.be/pczMsVNbPh4
Listen on: Apple Podcasts Spotify
Descript is what I use to edit the show.Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James interviewed Thomas Gelmi, a top B2B business coach with clients like Siemens and the WTO, where he shares how he built his teaching brand and increased his visibility by hiring a German personal branding and marketing firm to build his communication strategies. He also discusses the importance of curating content with Buffer to share third-party content that adds value to his target audience.
Thomas also emphasises the importance of self-reflection and narrowing down your focus to a specific area to establish yourself as a go-to expert and shares how he allied with big brands like Marshall Goldsmith and Forbes Council to expand his reach and build credibility.
Gelmi advises entrepreneurs to look for brands that are aligned with their branding and serve the same target group, have more reach, and are stronger and well-established in the market. By associating with a well-known industry name, entrepreneurs can leverage their visibility and credibility.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James interviewed Thomas Gelmi, a top B2B business coach with clients like Siemens and the WTO, where he shares how he built his teaching brand and increased his visibility by hiring a German personal branding and marketing firm to build his communication strategies. He also discusses the importance of curating content with Buffer to share third-party content that adds value to his target audience.
Thomas also emphasises the importance of self-reflection and narrowing down your focus to a specific area to establish yourself as a go-to expert and shares how he allied with big brands like Marshall Goldsmith and Forbes Council to expand his reach and build credibility.
Gelmi advises entrepreneurs to look for brands that are aligned with their branding and serve the same target group, have more reach, and are stronger and well-established in the market. By associating with a well-known industry name, entrepreneurs can leverage their visibility and credibility.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James interviews Brian Wong, co-founder of Normans, a sustainable online clothing brand that offers comfortable clothing for those who work from home. The brand aims to promote eco-friendliness by making small changes, such as using end-of-line materials to reduce waste. Normans' ambassadors are non-influencers who have inspiring stories to tell, promoting the brand while inspiring others.
Brian shares the story behind the name Normans and how it represents the company's focus on sustainability, comfortable clothing, and inspiring ambassadors. He also emphasises how sustainability is increasingly important to customers, and how Normans' eco-friendly pledge is critical to their brand image. Brian also highlights Normans' efforts to promote sustainability through small changes and the importance of non-influencer brand advocates to promote the brand's ethos.
Brian discusses how Normans is making a positive impact on the fashion industry by prioritising sustainability and promoting eco-friendliness through small changes. Additionally, he also emphasises the importance of brand advocates who share inspiring stories and promote the brand's values and how sustainability is becoming increasingly essential to customers.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James interviews Brian Wong, co-founder of Normans, a sustainable online clothing brand that offers comfortable clothing for those who work from home. The brand aims to promote eco-friendliness by making small changes, such as using end-of-line materials to reduce waste. Normans' ambassadors are non-influencers who have inspiring stories to tell, promoting the brand while inspiring others.
Brian shares the story behind the name Normans and how it represents the company's focus on sustainability, comfortable clothing, and inspiring ambassadors. He also emphasises how sustainability is increasingly important to customers, and how Normans' eco-friendly pledge is critical to their brand image. Brian also highlights Normans' efforts to promote sustainability through small changes and the importance of non-influencer brand advocates to promote the brand's ethos.
Brian discusses how Normans is making a positive impact on the fashion industry by prioritising sustainability and promoting eco-friendliness through small changes. Additionally, he also emphasises the importance of brand advocates who share inspiring stories and promote the brand's values and how sustainability is becoming increasingly essential to customers.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Slide decks are the highest-performing format on LinkedIn.
This week Simon Chappuzeau works with me on my slide deck.
Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.
I have increased my followers from 10,850 to 11,097
But most importantly my engagement rate has increased >100%
In other words I am spending much less time posting and getting better results.
What we look at today- is where the time should go. And that is on content creation instead of content dumping.
If you prefer to watch this then the video is on YouTube.
https://youtu.be/rwSuLXlpCYM
Listen on: Apple Podcasts Spotify
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James meets Mark Myers, the Founder of Peak Profit Solutions, a financial services and business advice company. Myers talks about how he transitioned from managing other people's companies to becoming an entrepreneur and founding his own business. He also talks about how he found a niche within the financial services industry by focusing on tax planning and how this niche helped his business stand out from competitors.
Throughout the conversation, Myers shares his expertise in tax planning and how his approach has helped his clients save money and become more profitable, the importance of finding a niche within your industry and leveraging it to provide value to clients, and also stresses the importance of having a deep understanding of your work and niche and how this knowledge can be used to help businesses grow.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James meets Mark Myers, the Founder of Peak Profit Solutions, a financial services and business advice company. Myers talks about how he transitioned from managing other people's companies to becoming an entrepreneur and founding his own business. He also talks about how he found a niche within the financial services industry by focusing on tax planning and how this niche helped his business stand out from competitors.
Throughout the conversation, Myers shares his expertise in tax planning and how his approach has helped his clients save money and become more profitable, the importance of finding a niche within your industry and leveraging it to provide value to clients, and also stresses the importance of having a deep understanding of your work and niche and how this knowledge can be used to help businesses grow.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Richard Blank, the guest on today's Unnoticed Entrepreneur podcast, offers his advice on how to create a profitable call center and maximise client engagement. At the age of 27, Richard departed Philadelphia for Costa Rica and established a fantastic call center with 115+ positions. He discusses the challenges that foreign startups experience as well as how companies can gain recognition abroad.
He emphasises the value of communication and how learning a new language and culture can help businesses adapt and thrive. Despite their unfavorable reputation in popular culture, he also discusses the advantages of contact centers.
A call center can be the success center of a business with the right technological advantages and framework. In order to keep clients and settle disputes, Richard emphasises the value of keeping interpersonal communication while sharing his teaching techniques for better communication.
On this Unnoticed Entrepreneur episode, learn more about the value of communication and how to maximise engagement for company success with hosts Jim James and Richard Blank.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Listen on: Apple Podcasts Spotify
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Richard Blank, the guest on today's Unnoticed Entrepreneur podcast, offers his advice on how to create a profitable call center and maximise client engagement. At the age of 27, Richard departed Philadelphia for Costa Rica and established a fantastic call center with 115+ positions. He discusses the challenges that foreign startups experience as well as how companies can gain recognition abroad.
He emphasises the value of communication and how learning a new language and culture can help businesses adapt and thrive. Despite their unfavorable reputation in popular culture, he also discusses the advantages of contact centers.
A call center can be the success center of a business with the right technological advantages and framework. In order to keep clients and settle disputes, Richard emphasises the value of keeping interpersonal communication while sharing his teaching techniques for better communication.
On this Unnoticed Entrepreneur episode, learn more about the value of communication and how to maximise engagement for company success with hosts Jim James and Richard Blank.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Slide decks are the highest-performing format on LinkedIn.
This week Simon Chappuzeau works with me on my slide deck.
Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.
I have increased my followers from 10,850 to 11,070
But most importantly my engagement rate has increased >100%
In other words I am spending much less time posting and getting better results.
What we look at today- is where the time should go. And that is on content creation instead of content dumping.
If you prefer to watch this then the video is on Youtube.
https://youtu.be/4gfoFeEAZLo
Listen on: Apple Podcasts Spotify
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, we're going to speak with serial entrepreneur, Ed Vincent who is the Founder and CEO of festivalPass, and he explores the concept of experiential marketing and how it can help businesses stand out in a crowded marketplace.
We also discuss the importance of physical activations and creating memorable experiences for consumers to interact with brands in real life. We also delve into the idea of starting locally to grow globally, and how building a strong fan base in one vertical can lead to successful replication in other markets. Join us as we uncover the secrets to unleashing the power of experiential marketing and taking your brand to new heights.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, we're going to speak with serial entrepreneur, Ed Vincent who is the Founder and CEO of festivalPass, and he explores the concept of experiential marketing and how it can help businesses stand out in a crowded marketplace.
We also discuss the importance of physical activations and creating memorable experiences for consumers to interact with brands in real life. We also delve into the idea of starting locally to grow globally, and how building a strong fan base in one vertical can lead to successful replication in other markets. Join us as we uncover the secrets to unleashing the power of experiential marketing and taking your brand to new heights.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, host Jim James is talking to bestselling Sunday Times Author Jamie Smart about his book "Clarity," and why having a big hairy ass goal, taking massive action and self-belief aren't necessarily the secrets to success and getting noticed.
He explains why the most important person to notice is oneself, why 'Clarity' and authenticity are important to #getnoticed, and why it’s important to build relationships with those who resonate with you. He also dives into why it’s important to trust your intuition and how it will help your business and well-being. Finally, Jamie shares how the internet has leveled the playing field for smaller brands and how to build asynchronous relationships.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, host Jim James is talking to bestselling Sunday Times Author Jamie Smart about his book "Clarity," and why having a big hairy ass goal, taking massive action and self-belief aren't necessarily the secrets to success and getting noticed.
He explains why the most important person to notice is oneself, why 'Clarity' and authenticity are important to #getnoticed, and why it’s important to build relationships with those who resonate with you. He also dives into why it’s important to trust your intuition and how it will help your business and well-being. Finally, Jamie shares how the internet has leveled the playing field for smaller brands and how to build asynchronous relationships.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Simon and I talk about content types which work on Linkedin, and those which don't.
I found that I was wasting a lot of time, and Simon has given me the top format to post to Linkedin so that I can focus on posting those.
Another 30 mins masterclass.
Listen on: Apple Podcasts Spotify
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim is talking to Bart-Jan Leyts, a 23-year-old Young Entrepreneur who has built a company called Loreca in the hotel and hospitality industry. They discuss how Bart-Jan has managed to get 296 hotels to sign up for his AI-based hospitality revenue enhancement platform, as well as how he overcame the challenges of being a Young Entrepreneur and introducing new tech to a traditional industry.
They also talk about how Loreca works, and how the algorithm manages to “game the system” on sites like Booking.com and Expedia. They discuss how Bart-Jan has been proving himself and building the Loreca brand through speaking opportunities, trade associations and word-of-mouth marketing. Bart-Jan also shares advice on how to #getnoticed as a Young Entrepreneur, encouraging listeners to take one day in two or three weeks to be bold and send emails to local press, start endorsements, and reach out on social media.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
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https://academy.theunnoticed.cc/
In this episode, Jim is talking to Bart-Jan Leyts, a 23-year-old Young Entrepreneur who has built a company called Loreca in the hotel and hospitality industry. They discuss how Bart-Jan has managed to get 296 hotels to sign up for his AI-based hospitality revenue enhancement platform, as well as how he overcame the challenges of being a Young Entrepreneur and introducing new tech to a traditional industry.
They also talk about how Loreca works, and how the algorithm manages to “game the system” on sites like Booking.com and Expedia. They discuss how Bart-Jan has been proving himself and building the Loreca brand through speaking opportunities, trade associations and word-of-mouth marketing. Bart-Jan also shares advice on how to #getnoticed as a Young Entrepreneur, encouraging listeners to take one day in two or three weeks to be bold and send emails to local press, start endorsements, and reach out on social media.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Be a podcast guest.
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Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This episode of The UnNoticed Entrepreneur featured Cahill Camden, the Founder of Digital Vision and creator of the product Press Jockey. Cahill discussed how to differentiate a brand in the market and how to use non-scalable marketing activities to build a brand. He also talked about his product, Press Jockey, a tool that helps entrepreneurs find and filter press requests automatically.
Cahill also explains the differences between outbound and inbound PR, and dives into the details of Press Jockey, a tool that helps entrepreneurs find and filter thousands of press requests a day, and why it’s important to own your “weaknesses” in the market and how to differentiate yourself from your competitors. Lastly, he offered advice on how to get started and encouraged people to take feedback and adjust to create a polished story, and for getting started and how to adjust your story and product as you go along.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
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This episode of The UnNoticed Entrepreneur featured Cahill Camden, the Founder of Digital Vision and creator of the product Press Jockey. Cahill discussed how to differentiate a brand in the market and how to use non-scalable marketing activities to build a brand. He also talked about his product, Press Jockey, a tool that helps entrepreneurs find and filter press requests automatically.
Cahill also explains the differences between outbound and inbound PR, and dives into the details of Press Jockey, a tool that helps entrepreneurs find and filter thousands of press requests a day, and why it’s important to own your “weaknesses” in the market and how to differentiate yourself from your competitors. Lastly, he offered advice on how to get started and encouraged people to take feedback and adjust to create a polished story, and for getting started and how to adjust your story and product as you go along.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
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https://academy.theunnoticed.cc/
Should you post in LinkedIn Groups, posts which engage, and using carousels on LinkedIn
Engagement problems, poor posts, and some better ones. Simon analyzes my Linkedin performance and gives practical tips on how to improve. He also shows some best case examples including one Singapore based Linkedin denizen who went viral 3 x and added 8,000 followers in 3 months!
I'm past the 11,000 follower mark now,..., but with much to improve on.
Join us while we build our linkedin profile in public.
Listen on: Apple Podcasts Spotify
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Guests: Mike Boorn Plener and Jan Koch
At Scalefest you will experience top transformational speakers, thought–leaders and experts who come together for a 24hr follow–the–sun non–stop marathon event. Scalefest brings together 50,000 brilliant business minds and you—just for one day. An unparalleled peer group for your quantum leap.
It’s a place where you find ways to grow faster and scale smarter. Scalefest combines inspiring top speakers, talent not heard elsewhere, interactive workshops for deep learning with networking for real deals. Scalefest is an event built for entrepreneurs by entrepreneurs.
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In this episode, we are talking with Donna Griffit who has written a new book all about "The Alchemy of Storytelling", and she's here to help us understand how entrepreneurs can use storytelling to raise money.
Donna also helps us understand at least 10 tips for entrepreneurs that are raising money, and how they can keep the investors in the room with them while they're pitching. She explains why the essence of a great story for an entrepreneur is “authenticity”, and shares some tips on how entrepreneurs can prepare for a pitch.
Finally, she also encourages entrepreneurs to trust their gut and follow their passions.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
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In this episode, we are talking with Donna Griffit who has written a new book all about "The Alchemy of Storytelling", and she's here to help us understand how entrepreneurs can use storytelling to raise money.
Donna also helps us understand at least 10 tips for entrepreneurs that are raising money, and how they can keep the investors in the room with them while they're pitching. She explains why the essence of a great story for an entrepreneur is “authenticity”, and shares some tips on how entrepreneurs can prepare for a pitch.
Finally, she also encourages entrepreneurs to trust their gut and follow their passions.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
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https://academy.theunnoticed.cc/
Session 3 of the UnNoticed LinkedIn Safari with Simon Chappuzeau in S. Africa and Jim James in the UK.
Look out for Simon's expert analysis of how to respond to posts, which posts work and which don't and answers questions like how often to post to LinkedIn for best engagement.
Listen on: Apple Podcasts Spotify
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In this episode, we're talking to Brad Sugars, one of the "World's Top Coaches" and has authored over 16 books and has 1100 offices for the "ActionCOACH" business franchise. We're talking to Brad about how he's built an amazing franchise business, and how he's managed to keep two brands going with his "Brad Sugars" brand and "ActionCOACH".
Brad explains that there are three major things to building a brand. Firstly, he recruits the best of the best, and believes in the word 'recruit' rather than 'hire'. Secondly, he's never shied away from a stage, with Brad doing more than 200 events in the early days. Finally, he's partnered with the right people and given his services for free to put himself in front of massive audiences.
Brad talks about the need to #getnoticed, and the importance of investing the time and energy into marketing. He also speaks about the niche of the businesses he's created, and how the "ActionCOACH" brand differs from the "Brad Sugars" brand.
Finally, Brad shares his tip for getting noticed: 'Ask people to raise their hand all the time.'
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
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In Session 2 the S. African LinkedIn maestro reviewed the work I had done on my profile, my personal bio, and gave me a ticking off for something that you may be doing wrong too.
This is a 12 week Build in Public - it's raw, I'm sharing about my own journey as an entrepreneur, and trying really hard to figure out how to position myself and to optimise Linkedin at the same time.
Listen on: Apple Podcasts Spotify
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In this episode, we're talking to Brad Sugars, one of the "World's Top Coaches" and has authored over 16 books and has 1100 offices for the "ActionCOACH" business franchise. We're talking to Brad about how he's built an amazing franchise business, and how he's managed to keep two brands going with his "Brad Sugars" brand and "ActionCOACH".
Brad explains that there are three major things to building a brand. Firstly, he recruits the best of the best, and believes in the word 'recruit' rather than 'hire'. Secondly, he's never shied away from a stage, with Brad doing more than 200 events in the early days. Finally, he's partnered with the right people and given his services for free to put himself in front of massive audiences.
Brad talks about the need to #getnoticed, and the importance of investing the time and energy into marketing. He also speaks about the niche of the businesses he's created, and how the "ActionCOACH" brand differs from the "Brad Sugars" brand.
Finally, Brad shares his tip for getting noticed: 'Ask people to raise their hand all the time.'
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, we're joined by John Li, co-founder and CEO of PickFu, a product that helps companies and entrepreneurs to understand and test before they invest.
John will be talking to us about how PickFu can help entrepreneurs make better decisions for their businesses, how it can be used for Amazon resellers, Shopify, and Etsy as a sandbox for testing products, brands, and more, and shares a success story of how one company used "PickFu" to increase their sales tenfold.
We'll also be discussing the story of how PickFu grew virally, the different formats you can use to test on PickFu, pricing, and how PickFu helped John and his co-founder choose the name of their product.
Finally, John also shares some tips on how to #getnoticed and build a brand.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, we're joined by John Li, co-founder and CEO of PickFu, a product that helps companies and entrepreneurs to understand and test before they invest.
John will be talking to us about how PickFu can help entrepreneurs make better decisions for their businesses, how it can be used for Amazon resellers, Shopify, and Etsy as a sandbox for testing products, brands, and more, and shares a success story of how one company used "PickFu" to increase their sales tenfold.
We'll also be discussing the story of how PickFu grew virally, the different formats you can use to test on PickFu, pricing, and how PickFu helped John and his co-founder choose the name of their product.
Finally, John also shares some tips on how to #getnoticed and build a brand.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.
We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".
We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape.
He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.
We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".
We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape.
He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, we are talking to Dr. Daniel Bai, the founder of Close for Chiro, a B2B consultancy for the chiropractic industry. Dr. Daniel shared how his business helps chiropractors around the world in the Middle East, Tennessee, and Asia to grow their practice. He discussed how the industry has been oppressed for over a hundred years, and how he and his team help chiropractors to make more money without trying to find more clients.
Using his own experiences, Dr. Daniel explained how the sales process is all about making the person you are selling to comfortable, and understanding their problem to provide them with a solution. He also pointed out the importance of staying focused on one goal and being prepared for every interaction. His advice for entrepreneurs on getting noticed is to interact with utmost care and to have a plan for every conversation. With his passion for helping others and his commitment to staying focused, Dr. Daniel has built a successful business that has helped countless chiropractors to scale their practice and make a greater impact in the world.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, we are talking to Dr. Daniel Bai, the founder of Close for Chiro, a B2B consultancy for the chiropractic industry. Dr. Daniel shared how his business helps chiropractors around the world in the Middle East, Tennessee, and Asia to grow their practice. He discussed how the industry has been oppressed for over a hundred years, and how he and his team help chiropractors to make more money without trying to find more clients.
Using his own experiences, Dr. Daniel explained how the sales process is all about making the person you are selling to comfortable, and understanding their problem to provide them with a solution. He also pointed out the importance of staying focused on one goal and being prepared for every interaction. His advice for entrepreneurs on getting noticed is to interact with utmost care and to have a plan for every conversation. With his passion for helping others and his commitment to staying focused, Dr. Daniel has built a successful business that has helped countless chiropractors to scale their practice and make a greater impact in the world.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Are you struggling to get an ROI on LinkedIn? I am.
Even though I have 11,000 followers my engagement levels are <3% and I am getting no leads. So Simon C is working with me over 12 weeks to fix this, as we learn how to use Linkedin to promote my new book, The UnNoticed Entrepreneur out Feb 24th.
Listen on: Apple Podcasts Spotify
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In this episode of The UnNoticed Entrepreneur, Eric Ressler, founder and CEO of Cosmic, a social impact creative agency, discussed about cause-based marketing, entrepreneurship, and the challenges that social impact businesses face. Eric also shares two inspiring case studies of successful social impact businesses and talks about the technology they use to amplify their messaging.
He explained that his clients include nonprofit organisations, social enterprises, foundations, and sometimes even government organisations that all exist to create a positive impact on humanity and discussed the challenges that social impact organisations face such as funding, lack of internal capacity and expertise, and the need to build a strong brand and have an understanding of the potential of marketing. In terms of technology, Ressler mentioned that they use internal project management tools like Asana, and integrated CRM or marketing automation platforms like HubSpot to help their clients amplify their messaging. He also discussed case studies of organizations they’ve worked with, such as STEM from Dance and Let’s Green California.
Finally, Eric explains the importance of creating a visual identity that resonates with the audience and focusing on producing valuable content to make a name for yourself in the social impact space.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Eric Ressler, founder and CEO of Cosmic, a social impact creative agency, discussed about cause-based marketing, entrepreneurship, and the challenges that social impact businesses face. Eric also shares two inspiring case studies of successful social impact businesses and talks about the technology they use to amplify their messaging.
He explained that his clients include nonprofit organisations, social enterprises, foundations, and sometimes even government organisations that all exist to create a positive impact on humanity and discussed the challenges that social impact organisations face such as funding, lack of internal capacity and expertise, and the need to build a strong brand and have an understanding of the potential of marketing. In terms of technology, Ressler mentioned that they use internal project management tools like Asana, and integrated CRM or marketing automation platforms like HubSpot to help their clients amplify their messaging. He also discussed case studies of organizations they’ve worked with, such as STEM from Dance and Let’s Green California.
Finally, Eric explains the importance of creating a visual identity that resonates with the audience and focusing on producing valuable content to make a name for yourself in the social impact space.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur with me, we are joined by George Liu, the founder of Gym Pillars. George is going to share with us his amazing journey of building a multimillion-dollar business by offering a service and a money-back guarantee. He will also tell us how he helps gym clients to get out of the “Bermuda Triangle of Marketing” and monetise their memberships into $20,000-$30,000 a month extra.
George shared with us his journey from being an entrepreneur with no resources to having a systematic approach to success. George also emphasises the importance of engaging with the market to understand their habits and who they are, so he can serve them better; talks about the six ways to get in front of people, including direct outreach, earned media, affiliate, referrals, paid media, and owned media. He then explains the principles behind the Five-Minute VSL, where consumers are engaged with a strong offer and guarantee that reverses risk, as well as social proof. Lastly, he shared his approach to hiring based on his values and cultural fit.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur with me, we are joined by George Liu, the founder of Gym Pillars. George is going to share with us his amazing journey of building a multimillion-dollar business by offering a service and a money-back guarantee. He will also tell us how he helps gym clients to get out of the “Bermuda Triangle of Marketing” and monetise their memberships into $20,000-$30,000 a month extra.
George shared with us his journey from being an entrepreneur with no resources to having a systematic approach to success. George also emphasises the importance of engaging with the market to understand their habits and who they are, so he can serve them better; talks about the six ways to get in front of people, including direct outreach, earned media, affiliate, referrals, paid media, and owned media. He then explains the principles behind the Five-Minute VSL, where consumers are engaged with a strong offer and guarantee that reverses risk, as well as social proof. Lastly, he shared his approach to hiring based on his values and cultural fit.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This episode of The Unnoticed Entrepreneur features Christian Espinosa, a multiple-time entrepreneur, book author, and creator of the book “The Smartest Person in the Room”.
Christian shares his journey as an entrepreneur and how he built his personal brand and his businesses, including a cybersecurity company in the medical devices business. He gives us an insight into the importance of having a personal brand, how to create one, and the importance of defining a customer’s journey to create the right content for marketing materials. Christian also explains how he managed to get his business acquired and how he used the StoryBrand Framework to refine his messaging and help his business get the recognition it needed. Lastly, he shared his experience with selling the company and how he was able to find a good offer.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This episode of The Unnoticed Entrepreneur features Christian Espinosa, a multiple-time entrepreneur, book author, and creator of the book “The Smartest Person in the Room”.
Christian shares his journey as an entrepreneur and how he built his personal brand and his businesses, including a cybersecurity company in the medical devices business. He gives us an insight into the importance of having a personal brand, how to create one, and the importance of defining a customer’s journey to create the right content for marketing materials. Christian also explains how he managed to get his business acquired and how he used the StoryBrand Framework to refine his messaging and help his business get the recognition it needed. Lastly, he shared his experience with selling the company and how he was able to find a good offer.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Karen Frame, CEO of Makeena, discusses how to get your business noticed with the Makeena app. She explains what Makeena is and how it works, and shares her own experience of getting her business noticed through various marketing channels. Karen also shares tips on how to make the most of the Makeena platform and how to use it to stand out in the crowded business landscape. Finally, she offers advice on how to stay on top of the changing digital landscape and trends.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Karen Frame, CEO of Makeena, discusses how to get your business noticed with the Makeena app. She explains what Makeena is and how it works, and shares her own experience of getting her business noticed through various marketing channels. Karen also shares tips on how to make the most of the Makeena platform and how to use it to stand out in the crowded business landscape. Finally, she offers advice on how to stay on top of the changing digital landscape and trends.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Jim James interviews Gail Kasper, the “Princess of Philly” and a TV celebrity, coach, and professional trainer. Gail talks about how she has built up a following of over 300,000 on social media, her two books in print and 10 audio books, and how she is making her clients and herself famous. She goes on to discuss her challenges as an entrepreneur, such as starting her business with no money and having to hit the pavement to find her first client. Gail also shares her advice on how to #getnoticed, her goals of writing books, and the tools and technologies she uses to create content and promote her brand. Finally, Gail emphasises the importance of being consistent, having a point in the content, and being logical over emotional.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of The UnNoticed Entrepreneur, Jim James interviews Gail Kasper, the “Princess of Philly” and a TV celebrity, coach, and professional trainer. Gail talks about how she has built up a following of over 300,000 on social media, her two books in print and 10 audio books, and how she is making her clients and herself famous. She goes on to discuss her challenges as an entrepreneur, such as starting her business with no money and having to hit the pavement to find her first client. Gail also shares her advice on how to #getnoticed, her goals of writing books, and the tools and technologies she uses to create content and promote her brand. Finally, Gail emphasises the importance of being consistent, having a point in the content, and being logical over emotional.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you're in a field that is very hard to market and build a brand, especially cost-wise, you have to think of a way to make it easy and less costly to get noticed.
In this episode, Jonathan Rosenfeld shares how he started getting noticed in the very tough and competitive market of injury law, and how he managed to stand out and build his brand, with now over 4,000 open cases open as we speak, and over US$250 million recovered for his clients.
Viddyoze
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
Listen Notes
Search the whole Internet's podcasts with the best podcast search engine
PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you're in a field that is very hard to market and build a brand, especially cost-wise, you have to think of a way to make it easy and less costly to #getnoticed.
In this episode, Jonathan Rosenfeld shares how he started getting noticed in the very tough and competitive market of injury law, and how he managed to stand out and build his brand, with now over 4,000 open cases open as we speak, and over US$250 million recovered for his clients.
Viddyoze
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
Listen Notes
Search the whole Internet's podcasts with the best podcast search engine
PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Keeping the pace of growth is not very easy for all companies especially if they are new in the market. But the stellar 40% yearly growth of this company, Tonies, a German Toy company, did a phenomenal pace of growth in its first two years in the US by having a unique offering to the market to help it stand out and #getnoticed.
In this episode, Tonies' Marketing Director in the US, Drew Vernon, shares with us how the company got noticed and stood out in the United States with stellar growth in the last two years, and what are the kinds of toys that Tonies offers and made them stood apart from the other toy brands and products.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Keeping the pace of growth is not very easy for all companies especially if they are new in the market. But the stellar 40% yearly growth of this company, Tonies, a German Toy company, did a phenomenal pace of growth in its first two years in the US by having a unique offering to the market to help it stand out and #getnoticed.
In this episode, Tonies' Marketing Director in the US, Drew Vernon, shares with us how the company got noticed and stood out in the United States with stellar growth in the last two years, and what are the kinds of toys that Tonies offers and made them stood apart from the other toy brands and products.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Acquiring clients is one of the most challenging parts for some entrepreneurs or businesses - what more if you're targetting high-paying clients?
In this episode, Luke Charlton shares how he and the Done For You agency help their clients get noticed and acquire high-paying clients using their simple system. He also dives into how their agency system and how his personal coaching work, and finally, how he gets himself and the Done For You agency noticed.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Acquiring clients is one of the most challenging parts for some entrepreneurs or businesses - what more if you're targetting high-paying clients?
In this episode, Luke Charlton shares how he and the Done For You agency help their clients get noticed and acquire high-paying clients using their simple system. He also dives into how their agency system and how his personal coaching work, and finally, how he gets himself and the Done For You agency noticed.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Podcasting is one of the most effective mediums today to get noticed. And in this podcasting101 episode, Mark Asquith, the British Podcast Guy himself, and the Managing Director and Co-founder of Captivate which is the world's only growth-oriented podcast host, shares some tips on how you should be starting your own podcasts to get noticed.
Mark also shares his journey to becoming an entrepreneur and as a podcaster, how they have come up with the idea of the podcast hosting platform, and he gets himself, and they get Captivate, noticed.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Podcasting is one of the most effective mediums today to get noticed. And in this podcasting101 episode, Mark Asquith, the British Podcast Guy himself, and the Managing Director and Co-founder of Captivate which is the world's only growth-oriented podcast host, shares some tips on how you should be starting your own podcasts to get noticed.
Mark also shares his journey to becoming an entrepreneur and as a podcaster, how they have come up with the idea of the podcast hosting platform, and he gets himself, and they get Captivate, noticed.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Today, videos are not just used for marketing, they're also used in businesses, internally and externally, for explainer videos or to communicate something. In this episode, Howie Zales of Viridity, says that you should start using it to pitch to clients too. Howie also shares how he built Viridity and scaled it during COVID, and how you could #getnoticed by creating videos, staying in your lane of expertise, by being visible on social media, and most importantly, being good to others.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Today, videos are not just used for marketing, they're also used in businesses, internally and externally, for explainer videos or to communicate something. In this episode, Howie Zales of Viridity, says that you should start using it to pitch to clients too. Howie also shares how he built Viridity and scaled it during COVID, and how you could #getnoticed by creating videos, staying in your lane of expertise, by being visible on social media, and most importantly, being good to others.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
When putting up a business, friends and families are usually your first supporters, and sometimes, customers. However, this eight-figure earning entrepreneur, Yong-Soo Chung, Founder of Urban EDC, explains why you shouldn't - and why their suggestions and feedback should be less prioritised. He also shares how he became from zero to hero as an entrepreneur through collaborating with people who has their own audience and then providing value to them and their audience, and some tips on how you could grow your Instagram to 10k followers.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
When putting up a business, friends and families are usually your first supporters, and sometimes, customers. However, this eight-figure earning entrepreneur, Yong-Soo Chung, Founder of Urban EDC, explains why you shouldn't - and why their suggestions and feedback should be less prioritised. He also shares how he became from zero to hero as an entrepreneur through collaborating with people who has their own audience and then providing value to them and their audience, and some tips on how you could grow your Instagram to 10k followers.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Short-form videos are really now becoming a thing - Tiktok; Youtube, Facebook, and Instagram reels; and even sneak-peek videos on social media feeds - which are evidently more engaging nowadays. In this episode, Dan Cumberland, Co-Founder of VideoSnap, shares how he and his co-founder came up with the idea of creating and building the platform by having a need to create short-form videos for himself. And how he now gets noticed, and helps other people #getnoticed, through short-form videos.
Listen Notes
Search the whole Internet's podcasts with the best podcast search engine
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Short-form videos are really now becoming a thing - Tiktok; Youtube, Facebook, and Instagram reels; and even sneak-peek videos on social media feeds - which are evidently more engaging nowadays. In this episode, Dan Cumberland, Co-Founder of VideoSnap, shares how he and his co-founder came up with the idea of creating and building the platform by having a need to create short-form videos for himself. And how he now gets noticed, and helps other people #getnoticed, through short-form videos.
Listen Notes
Search the whole Internet's podcasts with the best podcast search engine
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Tim Ringel, CEO of Meet the People, shares how he built his company from zero to a 500 headcount in less than a year, how he started his entrepreneurial journey as a college student to building multiple businesses in different countries, and he also shares how you can get your first to the hundredth client by being authentic and resonating.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Tim Ringel, CEO of Meet the People, shares how he built his company from zero to a 500 headcount in less than a year, how he started his entrepreneurial journey as a college student to building multiple businesses in different countries, and he also shares how you can get your first to the hundredth client by being authentic and resonating.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Your customers' data is one of the most important assets you have so you could understand them - and one way to acquire them is through your events' registrations. In this episode, Ashley Cline of TicketSocket, shares how you could own your customer data and not use a third-party event registration platform by having your own branded platform, and how it could help you interact with your customers better.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Your customers' data is one of the most important assets you have so you could understand them - and one way to acquire them is through your events' registrations. In this episode, Ashley Cline of TicketSocket, shares how you could own your customer data and not use a third-party event registration platform by having your own branded platform, and how it could help you interact with your customers better.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistant.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Research is one of the most effective ways for an entrepreneur or a business to understand its target market.
In this episode, Cat Agostinho and Jay Richards share how Imagen Insights helps companies targeting Gen Z-ers understand Gen Z’s better using their platform with the help of over 27,000 Gen Zers from a wide array of ranges from across 111 countries.
They also share how they got themselves and their platform got noticed by their three different audiences – their customers, the brands, and their community – through being visible and offering value.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Research is one of the most effective ways for an entrepreneur or a business to understand its target market.
In this episode, Cat Agostinho and Jay Richards share how Imagen Insights helps companies targeting Gen Z-ers understand Gen Z’s better using their platform with the help of over 27,000 Gen Zers from a wide array of ranges from across 111 countries.
They also share how they got themselves and their platform got noticed by their three different audiences – their customers, the brands, and their community – through being visible and offering value.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Having years of experience in-house or in a corporate world where you can observe and learn a lot of things in business, it can gear you and any entrepreneur to make yourself noticed.
And in this episode, Aron Clymer, Founder & CEO of Data Clymer, shares how used his learnings and observations from his corporate life made it easy for him to build his services firm, and how he managed to get himself and his business noticed in just 6 years from a startup to now a firm with 50 people and becoming a market leader.
Listen Notes
Search the whole Internet's podcasts with the best podcast search engine
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Having years of experience in-house or in a corporate world where you can observe and learn a lot of things in business, it can gear you and any entrepreneur to make yourself noticed.
And in this episode, Aron Clymer, Founder & CEO of Data Clymer, shares how used his learnings and observations from his corporate life made it easy for him to build his services firm, and how he managed to get himself and his business noticed in just 6 years from a startup to now a firm with 50 people and becoming a market leader.
Listen Notes
Search the whole Internet's podcasts with the best podcast search engine
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Tapping into a very unnoticed market – software as an example – and helping them #getnoticed is a very hard vision to achieve.
In this episode, Mona Akmal, CEO & Co-founder of Falkon AI, shares how they flew up to speed like a Falcon to getting noticed, and how they help software entrepreneurs and companies #getnoticed. She also shares what problems Falkon solves for entrepreneurs, and how they engage with their target market by identifying micro-communities and really knowing them.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Tapping into a very unnoticed market – software as an example – and helping them #getnoticed is a very hard vision to achieve.
In this episode, Mona Akmal, CEO & Co-founder of Falkon AI, shares how they flew up to speed like a Falcon to getting noticed, and how they help software entrepreneurs and companies #getnoticed. She also shares what problems Falkon solves for entrepreneurs, and how they engage with their target market by identifying micro-communities and really knowing them.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
VideoSnap
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
China, I think, is one of the most challenging places to get noticed because of its fast-paced and continuously growing technology and economy - when you're in a place where everything moves so fast, you should always keep up.
In this episode, Heidi Dugan, CEO of Arete shares her journey on how, as an entrepreneur based in China for 26 years now, she got herself and her business get noticed, not just in China but in different parts of the world.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
China, I think, is one of the most challenging places to get noticed because of its fast-paced and continuously growing technology and economy - when you're in a place where everything moves so fast, you should always keep up.
In this episode, Heidi Dugan, CEO of Arete shares her journey on how, as an entrepreneur based in China for 26 years now, she got herself and her business get noticed, not just in China but in different parts of the world.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Going from being unnoticed and an underdog to being published and noticed seems like a hard path to take. But our guest this episode, Curtis Jenkins, a business coach, Author, Keynote Speaker, made it sound really easy through becoming significant and being persistent.
Curtis also shares how he realised his purpose to become significant by helping businesses succeed, the bumps and experiences he's had before he became successful himself, and some tips for entrepreneurs on how they could turn their visions into reality.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Going from being unnoticed and an underdog to being published and noticed seems like a hard path to take. But our guest this episode, Curtis Jenkins, a business coach, Author, Keynote Speaker, made it sound really easy through becoming significant and being persistent.
Curtis also shares how he realised his purpose to become significant by helping businesses succeed, the bumps and experiences he's had before he became successful himself, and some tips for entrepreneurs on how they could turn their visions into reality.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Normally, we, entrepreneurs would like to be featured by media outlets so they can help us #getnoticed. But that's not what Allie Martin, CEO and Founder of Fame and Fortune PR, believes should not be the case - Allie says that you need to find the perfect publication for you by knowing its purpose and goal, and then contribute to that goal, before they noticed you and then help you #getnoticed.
In this episode, Allie explains why you need to find the perfect media outlet match for you so you can get noticed by them and how you could do that. She also shares what she did to get featured on CNN's Anderson Cooper Show, and how you could do that as well on the same of different show by pitching the right way. And lastly, she shares how she get herself, her PR and her clients noticed by potential clients through TikTok and why she recommends getting your face out there through videos.
Tools and platforms mentioned:
HARO, Prowly, Telemedia
Printful
Turn your ideas into unique products - Create custom products with your own design!
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Normally, we, entrepreneurs would like to be featured by media outlets so they can help us #getnoticed. But that's not what Allie Martin, CEO and Founder of Fame and Fortune PR, believes should not be the case - Allie says that you need to find the perfect publication for you by knowing its purpose and goal, and then contribute to that goal, before they noticed you and then help you #getnoticed.
In this episode, Allie explains why you need to find the perfect media outlet match for you so you can get noticed by them and how you could do that. She also shares what she did to get featured on CNN's Anderson Cooper Show, and how you could do that as well on the same of different show by pitching the right way. And lastly, she shares how she get herself, her PR and her clients noticed by potential clients through TikTok and why she recommends getting your face out there through videos.
Tools and platforms mentioned:
HARO, Prowly, Telemedia
Printful
Turn your ideas into unique products - Create custom products with your own design!
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Getting noticed is getting harder and harder and entrepreneurs sometimes need to spend a fortune to getnoticed. But our episode in this episode, Dan Kirby of Tech Department, shares all about social subject and how he used it as a strategy to become noticed without having to spend on marketing, and how you can use it too.
In this episode, Dan also shares how he applied social subject to his podcast, 'Honey, I blew up the business,' by becoming a serving podcast to entrepreneurs, and to their company's Tech Off event by doing something that is not being done by everybody else's. He also shares about he's done audio branding and how it also helps entrepreneurs getnoticed.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Getting noticed is getting harder and harder and entrepreneurs sometimes need to spend a fortune to #getnoticed. But our episode in this episode, Dan Kirby of Tech Department, shares all about social subject and how he used it as a strategy to become noticed without having to spend on marketing, and how you can use it too.
In this episode, Dan also shares how he applied social subject to his podcast, 'Honey, I blew up the business,' by becoming a serving podcast to entrepreneurs, and to their company's Tech Off event by doing something that is not being done by everybody else's. He also shares about he's done audio branding and how it also helps entrepreneurs #getnoticed.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With over 6 billion users around the Globe, LinkedIn is the first platform that B2B businesses' go-to to generate leads - either by Demand Generation or Lead Generation.
In this episode, Guillaume Portalier, Founder of Waalaxy, explains the different demand generation and lead generation, and how their platform, Walaaxy, can help entrepreneurs like you to #getnoticed on LinkedIn and scale your lead generation strategies through automation, not just on LinkedIn but also on email.
Guillaume also shares how Waalaxy works from selecting your leads to importing them to Waalaxy, to setting up the automated messages, follow-ups, and emails, to their last point of contact within the automated steps.
If you're interested to try Waalaxy, they now offer a FREE 2-month trial - https://waal.ink/Zgh3CR
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With over 6 billion users around the Globe, LinkedIn is the first platform that B2B businesses' go-to to generate leads - either by Demand Generation or Lead Generation.
In this episode, Guillaume Portalier, Founder of Waalaxy, explains the different demand generation and lead generation, and how their platform, Walaaxy, can help entrepreneurs like you to #getnoticed on LinkedIn and scale your lead generation strategies through automation, not just on LinkedIn but also on email.
Guillaume also shares how Waalaxy works from selecting your leads to importing them to Waalaxy, to setting up the automated messages, follow-ups, and emails, to their last point of contact within the automated steps.
If you're interested to try Waalaxy, they now offer a FREE 2-month trial - https://waal.ink/Zgh3CR
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Podcasting, as we mention again and again in this show, is one great way to #getnoticed. But with today's competition, you always have to think of ways and technologies to always get to the next level to always stay in the limelight. In this episode, Executive Producer of Forward Obsessed, Robert Roche, explains how you could take your podcast to the next level, and why your podcast should be forward-looking and not self-serving.
In this episode, Robert shares about the Forward Obsessed podcast and how they make it forward-looking by igniting conversations about industries and communities, and how they do it. He also shares some of the tools they use and ways they do for their post-production processes, and what podcast publishing platforms (yes, more than one platform) they use to stream their podcast videos online, and why they use more than one.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Podcasting, as we mention again and again in this show, is one great way to #getnoticed. But with today's competition, you always have to think of ways and technologies to always get to the next level to always stay in the limelight. In this episode, Executive Producer of Forward Obsessed, Robert Roche, explains how you could take your podcast to the next level, and why your podcast should be forward-looking and not self-serving.
In this episode, Robert shares about the Forward Obsessed podcast and how they make it forward-looking by igniting conversations about industries and communities, and how they do it. He also shares some of the tools they use and ways they do for their post-production processes, and what podcast publishing platforms (yes, more than one platform) they use to stream their podcast videos online, and why they use more than one.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We're all emotional beings, says Bob Wheeler, Author and Owner of The Money Nerve. In this episode, he shares how the emotional aspects of money, and communication, can get you noticed.
Bob also shares why and how you should know your worth as an entrepreneur and business owner to yourself and to your clients, and how this could help you boost your self-confidence around money, pricing, and negotiation. He also shares how Money Nerve can help entrepreneurs like yourself to be 'confident and sexy', and how they get themselves and himself noticed.
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We're all emotional beings, says Bob Wheeler, Author and Owner of The Money Nerve. In this episode, he shares how the emotional aspects of money, and communication, can get you noticed.
Bob also shares why and how you should know your worth as an entrepreneur and business owner to yourself and to your clients, and how this could help you boost your self-confidence around money, pricing, and negotiation. He also shares how Money Nerve can help entrepreneurs like yourself to be 'confident and sexy', and how they get themselves and himself noticed.
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Audio can be a powerful means to pull an audience by sharing valuable insights and ideas with them, and one of the most common ways is through podcasting. In this episode, Roger Nairn, CEO and Co-founder of Jar Audio, shares all about podcasting.
Roger shares why you should be podcasting, how you can start your own podcast, and what are the fundamentals of starting a podcast as an entrepreneur. He also shares some of their clients' success through podcasting, and shares how they get Jar Audio noticed.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Audio can be a powerful means to pull an audience by sharing valuable insights and ideas with them, and one of the most common ways is through podcasting. In this episode, Roger Nairn, CEO and Co-founder of Jar Audio, shares all about podcasting.
Roger shares why you should be podcasting, how you can start your own podcast, and what are the fundamentals of starting a podcast as an entrepreneur. He also shares some of their clients' success through podcasting, and shares how they get Jar Audio noticed.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Printful
Turn your ideas into unique products - Create custom products with your own design!
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Money is king when you're planning to start or grow your business, but acquiring funds, or paying venture capital funds, can be very onerous to entrepreneurs which makes some fail and exit the business. In this episode, Melissa Widner, CEO of Lighter Capital, explains how their non-diluted and debt type of funding can help entrepreneurs grow without having to worry about the onerous part of paying the loan, and how it could help entrepreneurs have more time to #getnoticed by getting more traction without taking dilution.
Melissa also shares how non-diluted funding is easier to acquire and settle compared to venture capital funding and cites some case studies and examples of their customers. She also shares how their customers' success stories help get the word out and educate the marketing, and most importantly, get Lighter Capital to #getnoticed.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Money is king when you're planning to start or grow your business, but acquiring funds, or paying venture capital funds, can be very onerous to entrepreneurs which makes some fail and exit the business. In this episode, Melissa Widner, CEO of Lighter Capital, explains how their non-diluted and debt type of funding can help entrepreneurs grow without having to worry about the onerous part of paying the loan, and how it could help entrepreneurs have more time to #getnoticed by getting more traction without taking dilution.
Melissa also shares how non-diluted funding is easier to acquire and settle compared to venture capital funding and cites some case studies and examples of their customers. She also shares how their customers' success stories help get the word out and educate the marketing, and most importantly, get Lighter Capital to #getnoticed.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
There's a 99.9% chance you have, or you currently are, analysing and interpreting your data, really. As we all know, data is very valuable and can really empower entrepreneurs and businesses to make the right decisions and formulate the right strategies, if interpreted and analysed correctly. In this episode, Ahmed Elsamadisi, CEO of Narrator.ai, narrates how Narrator.ai works and how it helps entrepreneurs view and analyse their data in a completely different and efficient way.
Ahmed also shares the most common pitfalls that entrepreneurs get into with data, and how Narrator.ai can help you avoid that or get you out of that hole. He also shares how data can empower you to create better decisions and strategies, and how their tool can help you make these decisions as well through the prescriptions that Narrator.ai. And lastly, how Narrator.ai's magic creates its own magic of getting noticed.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
There's a 99.9% chance you have, or you currently are, analysing and interpreting your data, really. As we all know, data is very valuable and can really empower entrepreneurs and businesses to make the right decisions and formulate the right strategies, if interpreted and analysed correctly. In this episode, Ahmed Elsamadisi, CEO of Narrator.ai, narrates how Narrator.ai works and how it helps entrepreneurs view and analyse their data in a completely different and efficient way.
Ahmed also shares the most common pitfalls that entrepreneurs get into with data, and how Narrator.ai can help you avoid that or get you out of that hole. He also shares how data can empower you to create better decisions and strategies, and how their tool can help you make these decisions as well through the prescriptions that Narrator.ai. And lastly, how Narrator.ai's magic creates its own magic of getting noticed.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Change, as they say, is the only inevitable thing in this world. So it's best to plan for those changes to adapt to new trends to help make your business more efficient. In this episode, Albana Vrioni shares how you could best plan for the changes you need to adapt to your business, and how crowdsourcing can give you the best diverse and innovative ideas for this change to #getnoticed.
Albana also shares how, what tools you can use, and who are the best people to effectively crowdsource, how you can keep your participants engaged, and why is the best way to gather ideas when planning for a change. She also shares how crowdsourcing leadership is different from the traditional entrepreneur-customer relationship, and how is it better.
You can watch Albana's TEDx talk here, where she shares about crowdsourcing and having your own brand.
Printful
Turn your ideas into unique products - Create custom products with your own design!
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Change, as they say, is the only inevitable thing in this world. So it's best to plan for those changes to adapt to new trends to help make your business more efficient. In this episode, Albana Vrioni shares how you could best plan for the changes you need to adapt to your business, and how crowdsourcing can give you the best diverse and innovative ideas for this change to #getnoticed.
Albana also shares how, what tools you can use, and who are the best people to effectively crowdsource, how you can keep your participants engaged, and why is the best way to gather ideas when planning for a change. She also shares how crowdsourcing leadership is different from the traditional entrepreneur-customer relationship, and how is it better.
You can watch Albana's TEDx talk here, where she shares about crowdsourcing and having your own brand.
Printful
Turn your ideas into unique products - Create custom products with your own design!
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In today's digital era, entrepreneurs must adapt to new technologies and trends to keep up with the noise and stand out. In this episode of The UnNoticed Entrepreneur Podcast, guest Graham Brown, CEO of Pikkal &Co., shares why you need to overcome your fear of the unknown to become a good storyteller and sell yourself, and how the Economy of Attention has changed and how you could keep up within it.
Graham also shares how podcasting, and all the assets that you invest, is a good way to #getnoticed in the long-term, and how he gets himself and Pikkal noticed.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In today's digital era, entrepreneurs must adapt to new technologies and trends to keep up with the noise and stand out. In this episode of The UnNoticed Entrepreneur Podcast, guest Graham Brown, CEO of Pikkal &Co., shares why you need to overcome your fear of the unknown to become a good storyteller and sell yourself, and how the Economy of Attention has changed and how you could keep up within it.
Graham also shares how podcasting, and all the assets that you invest, is a good way to #getnoticed in the long-term, and how he gets himself and Pikkal noticed.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Loom
Record quick videos to update your team and cut down meetings by 29%.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Social media presence is one of the most important things to #getnoticed in today's digital world. And in this episode, Vladimer Botsvadze explains how you could have a successful customer-centric marketing strategy to stand out.
Vladimer also explains why you need to push out a hundred pieces of content daily to 8-10 social media channels and to have mobile-friendly content and website to be more visible on social media and on Google, and why he recommends starting running posts on Twitter compared to other social media platforms. And lastly, he also shares how he gets himself noticed through practising what he preaches.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Social media presence is one of the most important things to #getnoticed in today's digital world. And in this episode, Vladimer Botsvadze explains how you could have a successful customer-centric marketing strategy to stand out.
Vladimer also explains why you need to push out a hundred pieces of content daily to 8-10 social media channels and to have mobile-friendly content and website to be more visible on social media and on Google, and why he recommends starting running posts on Twitter compared to other social media platforms. And lastly, he also shares how he gets himself noticed through practising what he preaches.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Your brand is what people perceive of you to stay in their hearts, minds, and wallets, and what they say about you when you're not in the room. In this episode, Pete Sena, Founder of Digital Surgeons, tells about branding, and how you can find your brand DNA and become a category of one to #getnoticed.
Pete also shares how Digital Surgeons entrepreneurs, like you, find your brand DNA through their DNA Brand Framework and how this brand DNA can help you be more impactful with a 30-second to 2-minute storytelling pitch of your company/services. He also shares the importance of identifying, and how you can identify, the 'Intersect' point between your customers' pain points and your company's/business' promise land. And lastly, how he gets himself and Digital Surgeons #getnoticed by differentiating themselves from other brand consultancy agencies and providing 'proofs'.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Your brand is what people perceive of you to stay in their hearts, minds, and wallets, and what they say about you when you're not in the room. In this episode, Pete Sena, Founder of Digital Surgeons, tells about branding, and how you can find your brand DNA and become a category of one to #getnoticed.
Pete also shares how Digital Surgeons entrepreneurs, like you, find your brand DNA through their DNA Brand Framework and how this brand DNA can help you be more impactful with a 30-second to 2-minute storytelling pitch of your company/services. He also shares the importance of identifying, and how you can identify, the 'Intersect' point between your customers' pain points and your company's/business' promise land. And lastly, how he gets himself and Digital Surgeons #getnoticed by differentiating themselves from other brand consultancy agencies and providing 'proofs'.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Post-production, transcript and show notes by XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Having a merchandise for brands wasn't something that is always being considered by entrepreneurs or companies to expand their brand value and reach because of the need for upfront capital for the stocks. But now, with Printful, even small businesses or solopreneurs can easily create their own print-on-demand merchandise without the worry of having to pay upfront for the first minimum number of orders of their customised merch.
In this episode, guest Raitis Purins, Marketing Director of Printful, explains how having merch can help entrepreneurs like you to expand your brand value and reach using their platform, Printful. He also explains how Printful works from creating your own customised merchandise, to pushing it out to different e-commerce stores or own websites, to receiving and fulfilling orders, and how it's going to reach your customers' doorstep.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Having a merchandise for brands wasn't something that is always being considered by entrepreneurs or companies to expand their brand value and reach because of the need for upfront capital for the stocks. But now, with Printful, even small businesses or solopreneurs can easily create their own print-on-demand merchandise without the worry of having to pay upfront for the first minimum number of orders of their customised merch.
In this episode, guest Raitis Purins, Marketing Director of Printful, explains how having merch can help entrepreneurs like you to expand your brand value and reach using their platform, Printful. He also explains how Printful works from creating your own customised merchandise, to pushing it out to different e-commerce stores or own websites, to receiving and fulfilling orders, and how it's going to reach your customers' doorstep.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One huge factor to a winning marketing strategy is understanding your customers - where they have been before they come to you, or to a competitor. In this episode, guest Jeremy Sacramento, Content Manager of Dreamdata, explains all about data attribution and how it could help you map your customers' journey and #getnoticed.
Jeremy also explains how data could help you formulate a winning marketing strategy and how you could acquire those data from your marketing content, ad campaigns, and buyer's journey, and how you could consolidate those data in a way that is easily understandable to any staff in sales and marketing teams, and how Dreamdata could help with just all of that.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One huge factor to a winning marketing strategy is understanding your customers - where they have been before they come to you, or to a competitor. In this episode, guest Jeremy Sacramento, Content Manager of Dreamdata, explains all about data attribution and how it could help you map your customers' journey and #getnoticed.
Jeremy also explains how data could help you formulate a winning marketing strategy and how you could acquire those data from your marketing content, ad campaigns, and buyer's journey, and how you could consolidate those data in a way that is easily understandable to any staff in sales and marketing teams, and how Dreamdata could help with just all of that.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
When building a business, it's a common entrepreneur mistake to jump into the tactics right away - put out a lot of content and so on. But according to Rocky Buckley, this episode's guest, entrepreneurs should always start from a strategic standpoint - from the inside-out by starting with a crystal clear vision.
In this episode, Rocky explains how you can be the best version of yourself by having a clear vision of your purpose and goals to be resonant, attractive, magnetic, and noticeable; shares his two programs - the Power Personal program and the Platinum Path Mastermind - to become a high-priced premium personal brand; why you should a brand for your business and have your brand as the owner/entrepreneurs, and gave some tips on how you can transition yourself from one business to another, or your business from one owner to another. And lastly, he also shares how he gets himself noticed by having a clear vision, as well.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
When building a business, it's a common entrepreneur mistake to jump into the tactics right away - put out a lot of content and so on. But according to Rocky Buckley, this episode's guest, entrepreneurs should always start from a strategic standpoint - from the inside-out by starting with a crystal clear vision.
In this episode, Rocky explains how you can be the best version of yourself by having a clear vision of your purpose and goals to be resonant, attractive, magnetic, and noticeable; shares his two programs - the Power Personal program and the Platinum Path Mastermind - to become a high-priced premium personal brand; why you should a brand for your business and have your brand as the owner/entrepreneurs, and gave some tips on how you can transition yourself from one business to another, or your business from one owner to another. And lastly, he also shares how he gets himself noticed by having a clear vision, as well.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Working students' most common jobs are at restaurants, as transport or delivery riders, or at paw shops. But in this episode, CJ Lee explains all about their social ed-tech platform, Sutor, and how it helps students earn income at any time of their convenience and anywhere. This platform also allows students #getnoticed and be entrepreneurs at a young age while still studying.
CJ also shares how Sutor works for both the tutor and tutee, how a student could easily apply as a tutor on the platform, and why it is different from similar platforms like Chegg or University Tutor, or Upwork.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
How this social ed-tech helps students #getnoticed and be entrepreneurs while still studying; with CJ Lee
SHOWNOTES: Working students' most common jobs are at restaurants, as transport or delivery riders, or at paw shops. But in this episode, CJ Lee explains all about their social ed-tech platform, Sutor, and how it helps students earn income at any time of their convenience and anywhere. This platform also allows students #getnoticed and be entrepreneurs at a young age while still studying.
CJ also shares how Sutor works for both the tutor and tutee, how a student could easily apply as a tutor on the platform, and why it is different from similar platforms like Chegg or University Tutor, or Upwork.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The insights of yesterday are the facts of tomorrow, believes our guest for this episode, Darshan Mehta, CEO and Founder of iResearch, and shares some really good examples of how yesterday's insights have become today's facts that we're utilising. And in this episode, Darshan shares how you could gain valuable data for your company and how iResearch could help you conduct that research.
Darshan also shares some of the most common mistakes entrepreneurs do when conducting research, and explains why you should be looking for the why (the problem), first, before looking for the answer. He also explains about his book Getting to AHA! and how it could also help entrepreneurs like you to conduct effective research to help you #getnoticed, and how he gets himself noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The insights of yesterday are the facts of tomorrow, believes our guest for this episode, Darshan Mehta, CEO and Founder of iResearch, and shares some really good examples of how yesterday's insights have become today's facts that we're utilising. And in this episode, Darshan shares how you could gain valuable data for your company and how iResearch could help you conduct that research.
Darshan also shares some of the most common mistakes entrepreneurs do when conducting research, and explains why you should be looking for the why (the problem), first, before looking for the answer. He also explains about his book Getting to AHA! and how it could also help entrepreneurs like you to conduct effective research to help you #getnoticed, and how he gets himself noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Capital or money is one of, if not the most essential necessity, to scale a business. But what if you have all the plans all set up to get your business noticed and scale it, but don't have enough resources to fund it? In this episode, guest, CEO of Element Finance, John Gallagher, explains how funding lending companies could help you and shares different types of investment options. He also shares how their company, Element Finance, helps companies, like yours, make scaling and growing possible by funding them.
John also shares some processes that both the lenders/investors and the companies undergo when applying and granting funding, sites an idea of what a deal flow looks like, and what are the common things that an applying lendee needs to prepare to apply for funding. And lastly, John shares how funds can help a company #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Capital or money is one of, if not the most essential necessity, to scale a business. But what if you have all the plans all set up to get your business noticed and scale it, but don't have enough resources to fund it? In this episode, guest, CEO of Element Finance, John Gallagher, explains how funding lending companies could help you and shares different types of investment options. He also shares how their company, Element Finance, helps companies, like yours, make scaling and growing possible by funding them.
John also shares some processes that both the lenders/investors and the companies undergo when applying and granting funding, sites an idea of what a deal flow looks like, and what are the common things that an applying lendee needs to prepare to apply for funding. And lastly, John shares how funds can help a company #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One of the greatest mistakes a company could do is to say, "We could do anything and everything." But Sean Campbell, CEO of Cascade Insights, says that the narrow and more focused your services and market are, the more you can #getnoticed and grow. And this episode, he explains how you can do that through a good market research and analysis.
Sean also explains why and how you can narrow certain scopes of your business and its benefits, some surveys you could conduct and gave some tips on you could conduct them in an effective way, and how these market research efforts can also help leverage your sales and marketing efforts and results.
Post-production, transcript and show notes by XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One of the greatest mistakes a company could do is to say, "We could do anything and everything." But Sean Campbell, CEO of Cascade Insights, says that the narrow and more focused your services and market are, the more you can #getnoticed and grow. And this episode, he explains how you can do that through a good market research and analysis.
Sean also explains why and how you can narrow certain scopes of your business and its benefits, some surveys you could conduct and gave some tips on you could conduct them in an effective way, and how these market research efforts can also help leverage your sales and marketing efforts and results.
Post-production, transcript and show notes by XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Health is one of the foremost priorities of everyone -as we say, health is wealth. And that is true with entrepreneurs - if you're not healthy, both physically and mentally, you won't be able to do the things you need to do and reach your goals. In this episode, our guest Dr. Winifred Bragg, a physician, author, and consultant, explains why it is a must to take care of your health, and how her Bragg Factor can help you make sure that you're fit and that you have a healthy mindset.
Dr Winifred also enumerates what each letter of BRAGG in the Bragg Factors stands for and explains them, how it can be implemented in health and as entrepreneurs, and why mindset is also an important factor for entrepreneurs. She also shares what 30-second Bragg is and how it could help you #getnoticed, and lastly, she shares how she gets herself noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Health is one of the foremost priorities of everyone -as we say, health is wealth. And that is true with entrepreneurs - if you're not healthy, both physically and mentally, you won't be able to do the things you need to do and reach your goals. In this episode, our guest Dr. Winifred Bragg, a physician, author, and consultant, explains why it is a must to take care of your health, and how her Bragg Factor can help you make sure that you're fit and that you have a healthy mindset.
Dr Winifred also enumerates what each letter of BRAGG in the Bragg Factors stands for and explains them, how it can be implemented in health and as entrepreneurs, and why mindset is also an important factor for entrepreneurs. She also shares what 30-second Bragg is and how it could help you #getnoticed, and lastly, she shares how she gets herself noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Over the span of 8 years, our guest for this episode, Mac Attram, founder of MindSpace Coaching, has generated over $25 million through his joint business ventures, which for him is the fastest, most lucrative, least competitive form of marketing he's found. And in this episode, he shares how joint ventures and partnerships can get you noticed and also double or triple your revenue.
Mac also generously shares his six-step process to successfully build a joint venture or partnership relationship to help scale your business, some tips on how you could effectively communicate with your partners, even after the last step of his six-step process, and some case studies and examples of successful joint ventures and partnerships, of even some of the biggest companies worldwide. He also shares some warning signs when a partnership could go wrong or unsuccessful, and how he gets himself and his coaching business #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Over the span of 8 years, our guest for this episode, Mac Attram, founder of MindSpace Coaching, has generated over $25 million through his joint business ventures, which for him is the fastest, most lucrative, least competitive form of marketing he's found. And in this episode, he shares how joint ventures and partnerships can get you noticed and also double or triple your revenue.
Mac also generously shares his six-step process to successfully build a joint venture or partnership relationship to help scale your business, some tips on how you could effectively communicate with your partners, even after the last step of his six-step process, and some case studies and examples of successful joint ventures and partnerships, of even some of the biggest companies worldwide. He also shares some warning signs when a partnership could go wrong or unsuccessful, and how he gets himself and his coaching business #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Hiring a PR agency is one of the easiest ways to boost your PR communications if you're not well-geared to do your own PR strategies to bring their brand to life. But what does PR really do and how does it help companies and entrepreneurs #getnoticed? That's what our guest for this episode, Fiona Goldsworthy, Managing Director, Business & Technology and Head of Global at Brands2Life, will share and explain why good storytelling is the foundation of a good PR.
Fiona also shares why they've focused on the tech industry and how they've helped hundreds of tech companies around the globe for more than 20 years now, and how they do it for an entrepreneur as well. She also shares what she thinks are the mix of communications that an entrepreneur or a company needs to have in order to get noticed nowadays, and gives some guidance for entrepreneurs like you for their PR strategies if they do it in-house and/or if they've hired a PR agency. And lastly, she shares what PR strategies they do for their PR agency to #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Hiring a PR agency is one of the easiest ways to boost your PR communications if you're not well-geared to do your own PR strategies to bring their brand to life. But what does PR really do and how does it help companies and entrepreneurs #getnoticed? That's what our guest for this episode, Fiona Goldsworthy, Managing Director, Business & Technology and Head of Global at Brands2Life, will share and explain why good storytelling is the foundation of a good PR.
Fiona also shares why they've focused on the tech industry and how they've helped hundreds of tech companies around the globe for more than 20 years now, and how they do it for an entrepreneur as well. She also shares what she thinks are the mix of communications that an entrepreneur or a company needs to have in order to get noticed nowadays, and gives some guidance for entrepreneurs like you for their PR strategies if they do it in-house and/or if they've hired a PR agency. And lastly, she shares what PR strategies they do for their PR agency to #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Pivoting, especially in a business, never seemed easy. But our guest in this episode, The Pivot Catalyst, Lori Michelle Leavitt, President and Founder of Abrige Corp., made it seem so easy and clear - that you need to be clear.
Lori also explains how clarity can help you successfully pivot your business - and you can be clear yourself and how you can be clear with your team after you've gotten clear to yourself. She also provided some examples and scenarios of businesses pivoting, and explained why the 'why' of a business seldomly change when they are pivoting. And lastly, she shares how she gets herself #getnoticed.
You can grab a copy of Lori's Pivot to Clarity book here - https://pivottoclarity.com/
Post-production, transcript and show notes by XCD Virtual Assistants
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Pivoting, especially in a business, never seemed easy. But our guest in this episode, The Pivot Catalyst, Lori Michelle Leavitt, President and Founder of Abrige Corp., made it seem so easy and clear - that you need to be clear.
Lori also explains how clarity can help you successfully pivot your business - and you can be clear yourself and how you can be clear with your team after you've gotten clear to yourself. She also provided some examples and scenarios of businesses pivoting, and explained why the 'why' of a business seldomly change when they are pivoting. And lastly, she shares how she gets herself #getnoticed.
You can grab a copy of Lori's Pivot to Clarity book here - https://pivottoclarity.com/
Post-production, transcript and show notes by XCD Virtual Assistants
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In our daily corporate lives, we consistently communicate with a lot of people - employees, partners, clients, potential clients, etc. But are we making the experience for these people personalized enough, or maximising the opportunities we could get from every email or message we send out? In this episode, Darin Dawson, President & CO-Founder of BombBomb, shares how you can use videos, and their platform, to personalize the way you could communicate and give a better experience to your recipients to help you build relationships with them, and build your brand and business.
Darin also shares all about BombBomb - how it works, the pricing, and how it could help entrepreneurs like you #getnoticed using it - and how he gets himself and BombBomb #getnoticed using videos as well and building relationships with their employees and clients.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In our daily corporate lives, we consistently communicate with a lot of people - employees, partners, clients, potential clients, etc. But are we making the experience for these people personalized enough, or maximising the opportunities we could get from every email or message we send out? In this episode, Darin Dawson, President & CO-Founder of BombBomb, shares how you can use videos, and their platform, to personalize the way you could communicate and give a better experience to your recipients to help you build relationships with them, and build your brand and business.
Darin also shares all about BombBomb - how it works, the pricing, and how it could help entrepreneurs like you #getnoticed using it - and how he gets himself and BombBomb #getnoticed using videos as well and building relationships with their employees and clients.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Pam Perry noticed that African American speakers were having a hard time getting on stage in front of significant audiences, especially women of colour. As a dynamic entrepreneur herself, she set about solving that bias. On this episode Pam Perry, Owner and Publicist and Branding Strategist for Speakers and Authors of PamPerryPr, shares some tips on how you can do both to help you #getnoticed.
Pam also shares some tools you can use to create content and publish yourself, like Issuu, and how you can build your authority as a subject matter expert. She also shares and explains about Speakers Magazine for African American speakers, Speakers Clubhouse, and Encore Career, and provided some ways on how you could also have your own magazine, clubhouse, and encore career to help you make noise. And lastly, she also shares how she gets herself and Pam Perry PR centre stage.
Post-production, transcript and show notes by XCD Virtual Assistants
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Pam Perry noticed that African American speakers were having a hard time getting on stage in front of significant audiences, especially women of colour. As a dynamic entrepreneur herself, she set about solving that bias. On this episode Pam Perry, Owner and Publicist and Branding Strategist for Speakers and Authors of PamPerryPr, shares some tips on how you can do both to help you #getnoticed.
Pam also shares some tools you can use to create content and publish yourself, like Issuu, and how you can build your authority as a subject matter expert. She also shares and explains about Speakers Magazine for African American speakers, Speakers Clubhouse, and Encore Career, and provided some ways on how you could also have your own magazine, clubhouse, and encore career to help you make noise. And lastly, she also shares how she gets herself and Pam Perry PR centre stage.
Post-production, transcript and show notes by XCD Virtual Assistants
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Honesty and Integrity are just some of the most common core values businesses have. But how do your company's core values can help you #getnoticed? You need to be very specific, says, Gary Geiman, Business Growth Expert of DMN8 Partners - very specific on how you interact with your employees and customers, and how your standard operating procedures are put in place based on those core values and based upon what it is that needs to be done to complete the different processes.
Gary also elaborates on how you could do that, and he also shared DMN8's four core values and how these values are helping their agency #getnoticed. He also explains how you can get your employees, remote and on-site, and customers to buy into your core values, and what efforts they are doing to get DMN8 #getnoticed. He also shared about his book called 'Dominate Your Marketing in 90 days,' which is a daily guide to success to teach you the skills that you need and then tells you, day 1, 2, 3, all the way through 90, exactly what you should be doing each day to dominate your marketing strategies.
Post-production, transcript and show notes by XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Honesty and Integrity are just some of the most common core values businesses have. But how do your company's core values can help you #getnoticed? You need to be very specific, says, Gary Geiman, Business Growth Expert of DMN8 Partners - very specific on how you interact with your employees and customers, and how your standard operating procedures are put in place based on those core values and based upon what it is that needs to be done to complete the different processes.
Gary also elaborates on how you could do that, and he also shared DMN8's four core values and how these values are helping their agency #getnoticed. He also explains how you can get your employees, remote and on-site, and customers to buy into your core values, and what efforts they are doing to get DMN8 #getnoticed. He also shared about his book called 'Dominate Your Marketing in 90 days,' which is a daily guide to success to teach you the skills that you need and then tells you, day 1, 2, 3, all the way through 90, exactly what you should be doing each day to dominate your marketing strategies.
Post-production, transcript and show notes by XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With businesses nowadays, especially eCommerce, where the cost base is constantly increasing to reach out and acquire new customers, more particularly on ads, it's definitely a big relief to discover a new marketing channel that you own without having to depend on a third-party platform. In this episode, Raul Galera, Partnership and Business Development Lead of ReferralCandy, shares how referral marketing, and ReferralCandy, can help entrepreneurs and start-ups leverage their revenue and customer base without having to grow their cost base.
Raul also shares in this episode how ReferralCandy works - how easy it is to set up, what can be integrated with it and the smooth interface and transitions of it, and the benefits of referral marketing. He also shares how entrepreneurs can take advantage of this without having to massively grow their spending to reach and acquire new customers and cited a case study on one of their customers. And lastly, he shares how ReferralCandy gets noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With businesses nowadays, especially eCommerce, where the cost base is constantly increasing to reach out and acquire new customers, more particularly on ads, it's definitely a big relief to discover a new marketing channel that you own without having to depend on a third-party platform. In this episode, Raul Galera, Partnership and Business Development Lead of ReferralCandy, shares how referral marketing, and ReferralCandy, can help entrepreneurs and start-ups leverage their revenue and customer base without having to grow their cost base.
Raul also shares in this episode how ReferralCandy works - how easy it is to set up, what can be integrated with it and the smooth interface and transitions of it, and the benefits of referral marketing. He also shares how entrepreneurs can take advantage of this without having to massively grow their spending to reach and acquire new customers and cited a case study on one of their customers. And lastly, he shares how ReferralCandy gets noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Rob Ashton, former CEO, and now Chairman of Emphasis, says that people actually have the same brain model and psychology. And according to him, tapping these - the brain science, is the best way, not to help you #getnoticed, but to get people to take notice. And in this episode, Rob shares all about that, and how you, as an unnoticed entrepreneur, can use brain science to #getnoticed.
With over 1.2 million website visitors a year, Rob also shares how you can use negative news or subjects to take people to notice you. And with over 80,000 people taking his top-rated training course in writing, he also explains, in more detail, how different forms of writing can help you get noticed, consciously or unconsciously, and what alternatives you could use if you don't have the knowledge and the skills set to write. And lastly, he also shares how he is eating his own dog food to #getnoticed.
You can sign up to his five-part email training course, Silent Influence, here.
Post-production, transcript and show notes by XCD Virtual Assistants
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Rob Ashton, former CEO, and now Chairman of Emphasis, says that people actually have the same brain model and psychology. And according to him, tapping these - the brain science, is the best way, not to help you #getnoticed, but to get people to take notice. And in this episode, Rob shares all about that, and how you, as an unnoticed entrepreneur, can use brain science to #getnoticed.
With over 1.2 million website visitors a year, Rob also shares how you can use negative news or subjects to take people to notice you. And with over 80,000 people taking his top-rated training course in writing, he also explains, in more detail, how different forms of writing can help you get noticed, consciously or unconsciously, and what alternatives you could use if you don't have the knowledge and the skills set to write. And lastly, he also shares how he is eating his own dog food to #getnoticed.
You can sign up to his five-part email training course, Silent Influence, here.
Post-production, transcript and show notes by XCD Virtual Assistants
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Who would want to start a company just to get kicked out of their own company, right? But let's admit it, protecting your company, and your control over your company is not something that goes into your mind when establishing it until you're starting to lose control and your investors start to take over. In this episode, Jotham Stein, Owner of Law Offices of Jotham S. Stein P.C., addresses that, and shares just how entrepreneurs like you can protect your company, and your control over it.
Jotham also sites some examples of how founders and owners lose control over their companies, and the different kind of investors, and their characteristics, that you may encounter and consider pitching to. He also shares sample terms that you could include in your contract, some things that entrepreneurs should consider when going into a deal, and at what stage of the conversation this should really be taken care of. And lastly, he also shares about his book, 'How to Negotiate Like a CEO', how he started his law firm, and how he gets it, and himself, get noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Who would want to start a company just to get kicked out of their own company, right? But let's admit it, protecting your company, and your control over your company is not something that goes into your mind when establishing it until you're starting to lose control and your investors start to take over. In this episode, Jotham Stein, Owner of Law Offices of Jotham S. Stein P.C., addresses that, and shares just how entrepreneurs like you can protect your company, and your control over it.
Jotham also sites some examples of how founders and owners lose control over their companies, and the different kind of investors, and their characteristics, that you may encounter and consider pitching to. He also shares sample terms that you could include in your contract, some things that entrepreneurs should consider when going into a deal, and at what stage of the conversation this should really be taken care of. And lastly, he also shares about his book, 'How to Negotiate Like a CEO', how he started his law firm, and how he gets it, and himself, get noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Getting noticed nowadays is not that easy - you need to be different and be an expert on that 'different' niche you chose. In this episode, Matthew Stibbe, CEO of Articulate Marketing, explains why you need to be zigging while everyone zags - in short, be different, and have sites some examples, good and bad, that businesses and entrepreneurs make in positioning themselves.
Matthew also shares why aside from being different, you need to connect emotionally with your prospect and existing customers to they choose you and your services, how their concept, Magazine of You, could help entrepreneurs #getnoticed, and why you shouldn't be looking at the man in the mirror but rather look outside the window to appeal to more clients. He also shares a bit about his gaming company called Intelligent Gaming, and, lastly, he shares how he gets himself and Articulate Marketing #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Getting noticed nowadays is not that easy - you need to be different and be an expert on that 'different' niche you chose. In this episode, Matthew Stibbe, CEO of Articulate Marketing, explains why you need to be zigging while everyone zags - in short, be different, and have sites some examples, good and bad, that businesses and entrepreneurs make in positioning themselves.
Matthew also shares why aside from being different, you need to connect emotionally with your prospect and existing customers to they choose you and your services, how their concept, Magazine of You, could help entrepreneurs #getnoticed, and why you shouldn't be looking at the man in the mirror but rather look outside the window to appeal to more clients. He also shares a bit about his gaming company called Intelligent Gaming, and, lastly, he shares how he gets himself and Articulate Marketing #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Maps aren't one of the common ways you can think of that something to help you #getnoticed. But surprisingly, this app called Proxi is helping their customers be more visible to their leads and customers through their branded maps and through helping their customers locate establishments and businesses within a preferred area of proximity.
In this episode, Proxi's COO, Chelsey Roney, shares all about how their app works and how it helps entrepreneurs, like you, to #getnoticed through the what they call the 'ecosystem'. She also discusses why it's different from other known and most used apps like Google and Apple maps, and how the reviews that users leave on your business in the app can help you be noticed as well. And lastly, she also shares how they get Proxi noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Maps aren't one of the common ways you can think of that something to help you #getnoticed. But surprisingly, this app called Proxi is helping their customers be more visible to their leads and customers through their branded maps and through helping their customers locate establishments and businesses within a preferred area of proximity.
In this episode, Proxi's COO, Chelsey Roney, shares all about how their app works and how it helps entrepreneurs, like you, to #getnoticed through the what they call the 'ecosystem'. She also discusses why it's different from other known and most used apps like Google and Apple maps, and how the reviews that users leave on your business in the app can help you be noticed as well. And lastly, she also shares how they get Proxi noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Most of the time, the anxiety or our doubts about ourselves are some of the reasons why we don't get ourselves out there in the limelight and do more. My guest in this episode, Michele Molitor, CEO of Nectar Consulting, explains how hypnotherapy can help you get through your anxiety and self-doubt through hypnotherapy - to get them out of the way and let the good times come back and forward, so can step out and get yourself out there.
In this episode, Michele also shares how she can help individuals and entrepreneurs, like yourself, do just this so you can #getnoticed, and how rewiring minds and hypnotherapy can help you have more focus, and shares some case studies of their own clients. And lastly, she also shares how she gets herself and her business #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Most of the time, the anxiety or our doubts about ourselves are some of the reasons why we don't get ourselves out there in the limelight and do more. My guest in this episode, Michele Molitor, CEO of Nectar Consulting, explains how hypnotherapy can help you get through your anxiety and self-doubt through hypnotherapy - to get them out of the way and let the good times come back and forward, so can step out and get yourself out there.
In this episode, Michele also shares how she can help individuals and entrepreneurs, like yourself, do just this so you can #getnoticed, and how rewiring minds and hypnotherapy can help you have more focus, and shares some case studies of their own clients. And lastly, she also shares how she gets herself and her business #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
It's amazing to know that podcasters are now a more trusted source of information compared to other media channels, according to the Podcast Strategist. And in this episode, Anna Parker-Naples, CEO of The Podcast Membership and The Podcast Agency, explains how podcasts can help you create your sales funnel aside from just getting noticed.
She also explains in more detail what should be the content of your podcasts so your audience could trust you more, so you can build your sales funnel. Anna also explains how you could start with only 10 episodes and what should be the elements of those 10 episodes, and how The Podcast Agency can help entrepreneurs like you to do that to get more sales and #getnoticed. And lastly, she shares how she makes herself and her business #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
It's amazing to know that podcasters are now a more trusted source of information compared to other media channels, according to the Podcast Strategist. And in this episode, Anna Parker-Naples, CEO of The Podcast Membership and The Podcast Agency, explains how podcasts can help you create your sales funnel aside from just getting noticed.
She also explains in more detail what should be the content of your podcasts so your audience could trust you more, so you can build your sales funnel. Anna also explains how you could start with only 10 episodes and what should be the elements of those 10 episodes, and how The Podcast Agency can help entrepreneurs like you to do that to get more sales and #getnoticed. And lastly, she shares how she makes herself and her business #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Google, as the top search engine worldwide, is one of the top platforms as well where entrepreneurs and businesses spend money to advertise, with the goal of taking the number one result spot. But is the number one result really the best spot for you? In this episode, John Horn, CEO of Stub Group and a Google and Facebook Ads expert, shares why number one spot isn't always the best for your business, and the factors you should consider when trying to top on the search results list on Google.
John also explains how you could save time and money, and the other benefits of hiring ads experts to do it for you instead of a DIY, the differences of running ads for B2B and B2C companies, and how ads can help you through your sales funnel. He also shares how the transition from desktop to mobile devices made it a lot complicated and harder to set up and track your ads results, a couple of tips when running an ads campaigns, and how Stub Group helps their clients #getnoticed, as well as how they help their business #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Google, as the top search engine worldwide, is one of the top platforms as well where entrepreneurs and businesses spend money to advertise, with the goal of taking the number one result spot. But is the number one result really the best spot for you? In this episode, John Horn, CEO of Stub Group and a Google and Facebook Ads expert, shares why number one spot isn't always the best for your business, and the factors you should consider when trying to top on the search results list on Google.
John also explains how you could save time and money, and the other benefits of hiring ads experts to do it for you instead of a DIY, the differences of running ads for B2B and B2C companies, and how ads can help you through your sales funnel. He also shares how the transition from desktop to mobile devices made it a lot complicated and harder to set up and track your ads results, a couple of tips when running an ads campaigns, and how Stub Group helps their clients #getnoticed, as well as how they help their business #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
To get noticed on several continents and get a million customers sounds quite a journey, for sure. In this episode, Founder of Mobile Mentor, Denis O'Shea, shares his very own journey on how he achieved both of these through partnerships and networking.
Denis also shares how he convinced Nokia and Vodafone to fund his research about mobile users and usage, which became the biggest stepping stone of his entrepreneurial journey. He also shares how business' journey evolved from focusing on mobile users to his now called the 'Endpoint System'. And lastly, he shares and elaborates how he gets himself and his company #getnoticed through partnership.
You can read more about the research done by Denis here - https://endpointecosystem.com/
Post-production, transcript and show notes by XCD Virtual Assistants
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
To get noticed on several continents and get a million customers sounds quite a journey, for sure. In this episode, Founder of Mobile Mentor, Denis O'Shea, shares his very own journey on how he achieved both of these through partnerships and networking.
Denis also shares how he convinced Nokia and Vodafone to fund his research about mobile users and usage, which became the biggest stepping stone of his entrepreneurial journey. He also shares how business' journey evolved from focusing on mobile users to his now called the 'Endpoint System'. And lastly, he shares and elaborates how he gets himself and his company #getnoticed through partnership.
You can read more about the research done by Denis here - https://endpointecosystem.com/
Post-production, transcript and show notes by XCD Virtual Assistants
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Being an authority on LinkedIn or any platform is sometimes mistaken as only having a huge following. But a huge following is not enough to be an authority and generate leads, according to Dina Calakovic, Co-founder of Authority Marketing.
In this episode, Dina gives a very distinct differentiation between audience building and authority building, and how you can build authority through quality posts. Dina also shares and explains the 3 components of a good post, their three-phase process to convert leads from pushing out quality content, and why and how you shouldn't rely on LinkedIn's algorithm. She also shares how often and what kind of content format you could use to #getnoticed and build your authority.
Post-production, transcript and show notes by XCD Virtual Assistants
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Being an authority on LinkedIn or any platform is sometimes mistaken as only having a huge following. But a huge following is not enough to be an authority and generate leads, according to Dina Calakovic, Co-founder of Authority Marketing.
In this episode, Dina gives a very distinct differentiation between audience building and authority building, and how you can build authority through quality posts. Dina also shares and explains the 3 components of a good post, their three-phase process to convert leads from pushing out quality content, and why and how you shouldn't rely on LinkedIn's algorithm. She also shares how often and what kind of content format you could use to #getnoticed and build your authority.
Post-production, transcript and show notes by XCD Virtual Assistants
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We Create Problems (WCP) helps technical talent acquisition managers screen applicants by providing coding assignments, projects, and technical questions, before they get to the interview .
In this episode, CEO & Co-Founder, Abhishek Kaushik, shares how WCP acquires their new customers through their existing customers. He also explains how to better position a company to attract better leads, and how in time this will develop better brand for the business.
Abhi also explains how We Create Problems helps companies with their hiring process, why they came up with this pre screening approach, and how he is expanding his brand from India to the USA; a challenge with many issues to overcome for any entrepreneur.
Post-production, transcript and show notes by XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We Create Problems (WCP) helps technical talent acquisition managers screen applicants by providing coding assignments, projects, and technical questions, before they get to the interview .
In this episode, CEO & Co-Founder, Abhishek Kaushik, shares how WCP acquires their new customers through their existing customers. He also explains how to better position a company to attract better leads, and how in time this will develop better brand for the business.
Abhi also explains how We Create Problems helps companies with their hiring process, why they came up with this pre screening approach, and how he is expanding his brand from India to the USA; a challenge with many issues to overcome for any entrepreneur.
Post-production, transcript and show notes by XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
According to Mark Carpenter, CEO of Mindset Strategic Leadership and author of Master Storytelling, there's a lot of research that has been done recently that shows how stories impact human beings' brain chemistry by producing different chemicals and neurotransmitters to trigger human feelings. In this episode, he shares that more in-depth, and also shares how you can create a story to tell, teach, lead, sell and inspire.
Mark also shares how you should create your narrative based on your audience and how to be an authentic storyteller. He also shares the impact of words and graphics or images when sharing a story. Mark also shares the 3 stages of storytelling, that you can find in his book, and how he gets himself noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
According to Mark Carpenter, CEO of Mindset Strategic Leadership and author of Master Storytelling, there's a lot of research that has been done recently that shows how stories impact human beings' brain chemistry by producing different chemicals and neurotransmitters to trigger human feelings. In this episode, he shares that more in-depth, and also shares how you can create a story to tell, teach, lead, sell and inspire.
Mark also shares how you should create your narrative based on your audience and how to be an authentic storyteller. He also shares the impact of words and graphics or images when sharing a story. Mark also shares the 3 stages of storytelling, that you can find in his book, and how he gets himself noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Email marketing is one of the most classic and effective way of engaging with your potential and existing customers. In this episode, a Customer Evangelist of AWeber, Emily McGuire, talks about email marketing and how it could help you start and retain your relationship with your customers.
Emily also explains how AWeber works, the benefits of using it, how you can integrate it to your existing website, and how easy for it to use and access. She also shares the hallmarks of a successful email marketing, explains how landing pages could help you get more emails, and some types of lead magnets you could use. And, of course how they, with over 300,000 entrepreneurs and business using their platform, are doing PR to get more noticed.
You could also sign up at AWeber for free here.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Email marketing is one of the most classic and effective way of engaging with your potential and existing customers. In this episode, a Customer Evangelist of AWeber, Emily McGuire, talks about email marketing and how it could help you start and retain your relationship with your customers.
Emily also explains how AWeber works, the benefits of using it, how you can integrate it to your existing website, and how easy for it to use and access. She also shares the hallmarks of a successful email marketing, explains how landing pages could help you get more emails, and some types of lead magnets you could use. And, of course how they, with over 300,000 entrepreneurs and business using their platform, are doing PR to get more noticed.
You could also sign up at AWeber for free here.
Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
It's a dilemma for a lot of entrepreneurs and companies to stand out in the huge sea of businesses today. But this episode's guest, David Brier, President and Creative Director of DBD International, will share all about how you could rise above that mundane in a sea of sameness by being different, not by being better.
David also shares a lot of examples and real-life experiences to explain how you get off the commodity slide, and what areas of your business you can change or improve to do just that. He also shares what he thinks is the main reason why businesses don't engage with being different, and, at the same time, some practical tips you could use to be different.
Post-production, transcript and show notes by XCD Virtual Assistants
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
It's a dilemma for a lot of entrepreneurs and companies to stand out in the huge sea of businesses today. But this episode's guest, David Brier, President and Creative Director of DBD International, will share all about how you could rise above that mundane in a sea of sameness by being different, not by being better.
David also shares a lot of examples and real-life experiences to explain how you get off the commodity slide, and what areas of your business you can change or improve to do just that. He also shares what he thinks is the main reason why businesses don't engage with being different, and, at the same time, some practical tips you could use to be different.
Post-production, transcript and show notes by XCD Virtual Assistants
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
AWeber
Grow, sell, and engage with your audience—all from a single platform
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Exchanging contact details, especially in trade shows, through a business card can be a lot of admin work for you - saving all those people's info into your mobile phone shows or CRM, can take you lots and lots of hours. If that's one of your struggles, then tune in to this episode with guest, Pieter Limburg, Founder and CEO of Mobilo Card, as he shares how you can exchange contact details with just a tap of a card onto a phone.
Pieter shares what problem he wanted to solve why he came up with Mobilo Card, how you can exchange contact details using their card and app, which is optional, and how it can also save admin time for your team when updating a specific contact detail. He also explains how secure your data are from hackers, and how he gets Mobilo Card noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Exchanging contact details, especially in trade shows, through a business card can be a lot of admin work for you - saving all those people's info into your mobile phone shows or CRM, can take you lots and lots of hours. If that's one of your struggles, then tune in to this episode with guest, Pieter Limburg, Founder and CEO of Mobilo Card, as he shares how you can exchange contact details with just a tap of a card onto a phone.
Pieter shares what problem he wanted to solve why he came up with Mobilo Card, how you can exchange contact details using their card and app, which is optional, and how it can also save admin time for your team when updating a specific contact detail. He also explains how secure your data are from hackers, and how he gets Mobilo Card noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The Organisation for Responsible Businesses always says, "Doing good things is good for business." And in this episode, their CEO and Co-Founder Jill Poet explains how doing good things and having good company values towards people and the environment can be good for your business, get you noticed, and close more sales.
Jill also elaborates on how your values and good deeds can help your business in different ways, why you need to be genuine and authentic by being and doing good, and why you don't need a budget for your CSR and sustainability initiatives. And she also shares a handful of ways she does to get herself and Organisation for Responsible Businesses noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The Organisation for Responsible Businesses always says, "Doing good things is good for business." And in this episode, their CEO and Co-Founder Jill Poet explains how doing good things and having good company values towards people and the environment can be good for your business, get you noticed, and close more sales.
Jill also elaborates on how your values and good deeds can help your business in different ways, why you need to be genuine and authentic by being and doing good, and why you don't need a budget for your CSR and sustainability initiatives. And she also shares a handful of ways she does to get herself and Organisation for Responsible Businesses noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Videos are now one of the most used formats of content to engage with customers and acquire more sales. But according to Joseph Wilkins, Founder of Funny Sales Videos, you can leverage your videos, and sales, more if you're using humor.
In this episode, Joseph shares why and how funny videos can help you increase your sales and his business8 step process on how you can successfully create an effective funny video for your campaign, which you can learn from his free ebook. He also explains why humor is applicable to almost every businesses out there, and how he gets himself and his business #getnoticed.
You can also learn more about video creation from his podcast called How to Make a Video Go Viral.
Post-production, transcript and show notes by XCD Virtual Assistants
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Videos are now one of the most used formats of content to engage with customers and acquire more sales. But according to Joseph Wilkins, Founder of Funny Sales Videos, you can leverage your videos, and sales, more if you're using humor.
In this episode, Joseph shares why and how funny videos can help you increase your sales and his business8 step process on how you can successfully create an effective funny video for your campaign, which you can learn from his free ebook. He also explains why humor is applicable to almost every businesses out there, and how he gets himself and his business #getnoticed.
You can also learn more about video creation from his podcast called How to Make a Video Go Viral.
Post-production, transcript and show notes by XCD Virtual Assistants
AWeber
Grow, sell, and engage with your audience—all from a single platform
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Designing is one of the most important areas that a lot of businesses focus on nowadays when it comes to a lot of things - floor plans, social media images, video graphics, and many more. But this software called Bubbles made by BOOM Interactive, founded by Timber Barker, can help you make designing easier and makes communications and sales faster as an entrepreneur.
In this episode, Timber shares how they came up with the idea of the Bubbles software, how it works, and how it can help entrepreneurs close sales easier and #getnoticed.
A bonus episode with the demo of Bubbles was also uploaded on our YouTube channel - https://youtu.be/Qt09O9-NDoE
Post-production, transcript and show notes by XCD Virtual Assistants
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Designing is one of the most important areas that a lot of businesses focus on nowadays when it comes to a lot of things - floor plans, social media images, video graphics, and many more. But this software called Bubbles made by BOOM Interactive, founded by Timber Barker, can help you make designing easier and makes communications and sales faster as an entrepreneur.
In this episode, Timber shares how they came up with the idea of the Bubbles software, how it works, and how it can help entrepreneurs close sales easier and #getnoticed.
A bonus episode with the demo of Bubbles will also be uploaded on YouTube tomorrow, (date at 11 am)
Post-production, transcript and show notes by XCD Virtual Assistants
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Podcastpage.io
Launch your podcast website in minutes
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Evidently, with over 3 million podcast shows today, podcasting has become one of the main medium that people, including entrepreneurs, utilise to get themselves noticed. And in this episode, Jeremy Slate, CEO and Co-Founder of Command Your Brand, shares how podcasting could not just help you #getnoticed, but also make your right audience like you, know you and trust you.
Jeremy also shares some tips on how you could start with podcasting and how you can differentiate your podcast apart from the other competitors, how you can position yourself and your brand, how they are helping entrepreneurs like you #getnoticed, and how he gets himself and Command Your Brand #getnoticed.
You can order a copy of Jeremy's new book, Unremarkable to Extraordinary, on www.getextraordinarybook.com.
Post-production, transcript and show notes by XCD Virtual Assistants
AWeber
Grow, sell, and engage with your audience—all from a single platform
Podcastpage.io
Launch your podcast website in minutes
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Evidently, with over 3 million podcast shows today, podcasting has become one of the main medium that people, including entrepreneurs, utilise to get themselves noticed. And in this episode, Jeremy Slate, CEO and Co-Founder of Command Your Brand, shares how podcasting could not just help you #getnoticed, but also make your right audience like you, know you and trust you.
Jeremy also shares some tips on how you could start with podcasting and how you can differentiate your podcast apart from the other competitors, how you can position yourself and your brand, how they are helping entrepreneurs like you #getnoticed, and how he gets himself and Command Your Brand #getnoticed.
You can order a copy of Jeremy's new book, Unremarkable to Extraordinary, on www.getextraordinarybook.com.
Post-production, transcript and show notes by XCD Virtual Assistants
AWeber
Grow, sell, and engage with your audience—all from a single platform
Podcastpage.io
Launch your podcast website in minutes
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Building a brand just online is not that easy. But this company, ViAct, a Construction Management Software, made it look very easy and simple. In this episode, Surendra Singh, ViAct's Marketing and Public Relations Lead, shares how their company built a brand online through SaaS marketing, and how they #getnoticed and got a 2-million dollar investment deal.
Surendra also shares how ViAct can help construction companies, not just to monitor their operations, but to #getnoticed as well. He also explains how they are being noticed through their brand ambassadors, acquiring client feedback, sharing organically on social media and partnerships, and how they are contributing to ESG. Surendra also mentioned DingTalk, which is a communication tool they mainly use within all of their teams in 50 different locations.
Post-production, transcript and show notes by XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Building a brand just online is not that easy. But this company, ViAct, a Construction Management Software, made it look very easy and simple. In this episode, Surendra Singh, ViAct's Marketing and Public Relations Lead, shares how their company built a brand online through SaaS marketing, and how they #getnoticed and got a 2-million dollar investment deal.
Surendra also shares how ViAct can help construction companies, not just to monitor their operations, but to #getnoticed as well. He also explains how they are being noticed through their brand ambassadors, acquiring client feedback, sharing organically on social media and partnerships, and how they are contributing to ESG. Surendra also mentioned DingTalk, which is a communication tool they mainly use within all of their teams in 50 different locations.
Post-production, transcript and show notes by XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With a huge sea of entrepreneurs and businesses out there today, it is getting harder and harder to stand out amongst others. In this episode, we're joined by Alex Schlinksky, who shares how you and your business can stand out by being original and having a unique IP.
In this episode, Alex also shares some ways how you can be unique and original and Prospecting On Demand's 7-Step Mastermind and how it can help you identify your core offer. He also explains why he doesn't talk about his business on podcasts and talks, and how he gets noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With a huge sea of entrepreneurs and businesses out there today, it is getting harder and harder to stand out amongst others. In this episode, we're joined by Alex Schlinksky, who shares how you and your business can stand out by being original and having a unique IP.
In this episode, Alex also shares some ways how you can be unique and original and Prospecting On Demand's 7-Step Mastermind and how it can help you identify your core offer. He also explains why he doesn't talk about his business on podcasts and talks, and how he gets noticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Media relations is often confused to be the same as public relations. And yes, it does have overlapping aspects to it, but media relations is a completely different thing, according to this episode's guest. Felicity Cowie, a former BBC and Panorama journalist, now a media relations expert, explains the difference between media relations and public relations, and how it can help you #getnoticed.
Felicity also shares how to come up with a great pitch, factors to consider before you decide which media or journalists to pitch, and some common dynamics within the media relations stage that makes it risky and complicated but worth it. She also shares a couple of tips if you're looking at doing media relations and if you're considering of hiring an agency to help you with it.
She also shares about her book called Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists which you can order from Amazon or her website, www.mediarelationscoach.com.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Media relations is often confused to be the same as public relations. And yes, it does have overlapping aspects to it, but media relations is a completely different thing, according to this episode's guest. Felicity Cowie, a former BBC and Panorama journalist, now a media relations expert, explains the difference between media relations and public relations, and how it can help you #getnoticed.
Felicity also shares how to come up with a great pitch, factors to consider before you decide which media or journalists to pitch, and some common dynamics within the media relations stage that makes it risky and complicated but worth it. She also shares a couple of tips if you're looking at doing media relations and if you're considering of hiring an agency to help you with it.
She also shares about her book called Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists which you can order from Amazon or her website, www.mediarelationscoach.com.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Building a brand and being noticed is something that can be really challenging for a lot of entrepreneurs. But according to Prateek Joshi, Founder, and CEO of Plutoshift, having two brands, and two websites simultaneously can help you get your brand more noticed.
In this episode, Prateek shares how his two brands - one for Plutoshift and one for himself, help him get more noticed and what's becoming the purpose of each for his business, and ways it can help entrepreneurs like you get more noticed too. He also shares why having a face to your brand is important for your reputation and visibility, and how his employees and investors feel about him having two brands.
Post-production, transcript and show notes by XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Building a brand and being noticed is something that can be really challenging for a lot of entrepreneurs. But according to Prateek Joshi, Founder, and CEO of Plutoshift, having two brands, and two websites simultaneously can help you get your brand more noticed.
In this episode, Prateek shares how his two brands - one for Plutoshift and one for himself, help him get more noticed and what's becoming the purpose of each for his business, and ways it can help entrepreneurs like you get more noticed too. He also shares why having a face to your brand is important for your reputation and visibility, and how his employees and investors feel about him having two brands.
Post-production, transcript and show notes by XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
At this age of time, and with almost everything that can be quickly published and discussed online, yourself and your company's reputation are always on the verge of getting damaged. So according to David Oates, a Crisis PR expert and Principal at PR Security Service, a Crisis PR plan is also as important as a company crisis management plan, and it's something you should consider investing in today.
In this episode, Dave discusses with us in what ways your company's reputation can be damaged, why your employees are an important part of a Crisis PR plan and why, how Crisis PR can help you #getnoticed, and how Dave Oates gets himself and his business noticed one person at a time.
Post-production, transcript and show notes by XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
At this age of time, and with almost everything that can be quickly published and discussed online, yourself and your company's reputation are always on the verge of getting damaged. So according to David Oates, a Crisis PR expert and Principal at PR Security Service, a Crisis PR plan is also as important as a company crisis management plan, and it's something you should consider investing in today.
In this episode, Dave discusses with us in what ways your company's reputation can be damaged, why your employees are an important part of a Crisis PR plan and why, how Crisis PR can help you #getnoticed, and how Dave Oates gets himself and his business noticed one person at a time.
Post-production, transcript and show notes by XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Over the years, content creation has evolved and been a main strategy for a lot of organisations. But why did content become that big of a deal, and how can it help your business grow? In this episode, we're joined by Trevor Merriden, Founder and Managing Director of Merriborn Media, to explain how content can help scale businesses.
Trevor also shares how you can generate, repurpose and repackage content, the different types of content, and how frequently you should push out content. And if you're not a content creator, a video editor, and a designer, he also shares how outsourcing can help you achieve your content goals to #getnoticed, and how he, and his business, #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Media relations all in one platform
Prowly has everything you need to get your PR work done
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Over the years, content creation has evolved and been a main strategy for a lot of organisations. But why did content become that big of a deal, and how can it help your business grow? In this episode, we're joined by Trevor Merriden, Founder and Managing Director of Merriborn Media, to explain how content can help scale businesses.
Trevor also shares how you can generate, repurpose and repackage content, the different types of content, and how frequently you should push out content. And if you're not a content creator, a video editor, and a designer, he also shares how outsourcing can help you achieve your content goals to #getnoticed, and how he, and his business, #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Media relations all in one platform
Prowly has everything you need to get your PR work done
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Just like me, a lot of people don't know about fractional sales management. In this episode, guest Rene Zamora, President of Sales Manager Now, what is fractional sales management and how it can help you scale your business.
Rene also shares how building a reputation can help sales team get more noticed and have higher chances of closing deals, how they help sales teams align their courses of action with the marketing team to reach their common goals, and why sharing as much information you can with your team is essential. He also shares how you could reward your sales and marketing teams to have more drive in closing deals, and how he got noticed and got found by his business.
Order your copy of Rene's Part-Time Sales Management: For Small Business Sales Teams book.
Post-production, transcript and show notes by XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Just like me, a lot of people don't know about fractional sales management. In this episode, guest Rene Zamora, President of Sales Manager Now, what is fractional sales management and how it can help you scale your business.
Rene also shares how building a reputation can help sales team get more noticed and have higher chances of closing deals, how they help sales teams align their courses of action with the marketing team to reach their common goals, and why sharing as much information you can with your team is essential. He also shares how you could reward your sales and marketing teams to have more drive in closing deals, and how he got noticed and got found by his business.
Order your copy of Rene's Part-Time Sales Management: For Small Business Sales Teams book.
Post-production, transcript and show notes by XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Most people are familiar with public podcasts, just like this show. But do you know that private podcasts can also be a great way to #getnoticed? With private podcasts, you can easily turn any content to audio, be it a course, webinar, or document - and share it with selected listeners, and for a specific duration, if you would like. And this is what our guest for this episode, Nora Sudduth, Co-founder of Hello Audio, shares with us.
Nora also shares the main 3 use cases of private podcasts, how Hello Audio could help you generate and deliver your content to your listeners, and how audio content or private podcasts can help you with your funnels.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Most people are familiar with public podcasts, just like this show. But do you know that private podcasts can also be a great way to #getnoticed? With private podcasts, you can easily turn any content to audio, be it a course, webinar, or document - and share it with selected listeners, and for a specific duration, if you would like. And this is what our guest for this episode, Nora Sudduth, Co-founder of Hello Audio, shares with us.
Nora also shares the main 3 use cases of private podcasts, how Hello Audio could help you generate and deliver your content to your listeners, and how audio content or private podcasts can help you with your funnels.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We often tie social media influencers with someone who has enormous followings on social media. But after talking with Joe Fields, Head of Influencer Relations of Onalytica, in this episode, I learned that having a huge following is not a must to be an influencer or a thought leader to #getnoticed.
According to Joe, an influencer is "someone who's able to persuade people in a certain way, to think more about a certain idea or a concept or a product or service and possibly influence their purchasing decision, or will just bring them around to a new way of thinking about something."
And in Onalytica, they don't only provide professional services to help brands scale their influencer programmes, but also help entrepreneurs like you to become an influencer or a thought leader, and he explains in this episode how. He also shares how much it could cost to hire an influencer from their platform to help you scale up your brand and business, why following and other social media metrics is not a priority to become an influencer, and how you could start become one to #getnoticed, for FREE.
Here's a case study of a successful influencer campaign from Onalytica.
Here is the compensation report for influencers from Onalytica.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We often tie social media influencers with someone who has enormous followings on social media. But after talking with Joe Fields, Head of Influencer Relations of Onalytica, in this episode, I learned that having a huge following is not a must to be an influencer or a thought leader to #getnoticed.
According to Joe, an influencer is "someone who's able to persuade people in a certain way, to think more about a certain idea or a concept or a product or service and possibly influence their purchasing decision, or will just bring them around to a new way of thinking about something."
And in Onalytica, they don't only provide professional services to help brands scale their influencer programmes, but also help entrepreneurs like you to become an influencer or a thought leader, and he explains in this episode how. He also shares how much it could cost to hire an influencer from their platform to help you scale up your brand and business, why following and other social media metrics is not a priority to become an influencer, and how you could start become one to #getnoticed, for FREE.
Here's a case study of a successful influencer campaign from Onalytica.
Here is the compensation report for influencers from Onalytica.
Post-production, transcript and show notes by XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Writing a book can already be as hard as it seems to a lot of entrepreneurs. And publishing a book to top the best selling list is another level. If so, co-authoring a book could be the way for you, and Jamie Wolf, the owner of Million Dollar Story Agency, shares in this episode why and how you should consider being published in an anthology book.
In this episode, Jamie also shares and explains the common ROI objection of authors from publishing a book and some other common objections that authors have to getting published in an anthology. She also shares how to work on an anthology with different authors who have different styles in writing, how to #getnoticed and be a best-seller on Wall Street Journal, USA Best Seller Today, and Amazon, and how she helps entrepreneur authors, which could be you, to #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Full episode will be published on 26th May 2022 at 11 am.
Writing a book can already be as hard as it seems to a lot of entrepreneurs. And publishing a book to top the best selling list is another level. If so, co-authoring a book could be the way for you, and Jamie Wolf, the owner of Million Dollar Story Agency, shares in this episode why and how you should consider being published in an anthology book.
In this episode, Jamie also shares and explains the common ROI objection of authors from publishing a book and some other common objections that authors have to getting published in an anthology. She also shares how to work on an anthology with different authors who have different styles in writing, how to #getnoticed and be a best-seller on Wall Street Journal, USA Best Seller Today, and Amazon, and how she helps entrepreneur authors, which could be you, to #getnoticed.
Post-production, transcript and show notes by XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Doubling sales is not easy for everyone, especially in just 90 days. But my guest for this episode, Simon Severino, Business Strategy Advisor of Strategy Sprints, will make it sound so easy that you will sprint you're way to doubling your sales in 90 days by focusing on 3 key things to #getnoticed.
In this episode, Simon shares the 3 key things that you need to focus on in that 90-day period, how your marketing, sales, and operations team should get aligned to reach your quota, how the law of reduction can help your boost sales, and why and how you shouldn't spend a single cent on marketing until you reach the $35,000 monthly recurring revenue. He also shares about their 90-day Sprint program and how they can help entrepreneurs like you to double sales in just 90 days, and how he's getting noticed by showing up on 6 podcasts a day and producing videos on YouTube.
Podcast post-production: XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Full episode will be published on 24th May 2022 at 11 am.
Doubling sales is not easy for everyone, especially in just 90 days. But my guest for this episode, Simon Severino, Business Strategy Advisor of Strategy Sprints, will make it sound so easy that you will sprint you're way to doubling your sales in 90 days by focusing on 3 key things to #getnoticed.
In this episode, Simon shares the 3 key things that you need to focus on in that 90-day period, how your marketing, sales, and operations team should get aligned to reach your quota, how the law of reduction can help your boost sales, and why and how you shouldn't spend a single cent on marketing until you reach the $35,000 monthly recurring revenue. He also shares about their 90-day Sprint program and how they can help entrepreneurs like you to double sales in just 90 days, and how he's getting noticed by showing up on 6 podcasts a day and producing videos on YouTube.
Podcast post-production: XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With around 600 hours of video content being published every minute, according to Joey, it is important that you create one with a perfect recipe to capture your audience and get clients. Joey Xoto, a Co-Founder, CEO, and the Visionary of a video-creating platform called Vidyozze, shares in this episode how entrepreneurs like you can #getnoticed with striking and on-brand videos in 2 minutes using their platform with over 2000 video templates to choose from.
In this episode, Joey shares how Viddyoze helps busy entrepreneurs, like you, to create these videos in a couple of minutes, its features and pricing, how you can #getnoticed by using Viddyoze, and what marketing strategies they do to #getnoticed.
Podcast post-production: XCD Virtual Assistants
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With around 600 hours of video content being published every minute, according to Joey, it is important that you create one with a perfect recipe to capture your audience and get clients. Joey Xoto, a Co-Founder, CEO, and the Visionary of a video-creating platform called Vidyozze, shares in this episode how entrepreneurs like you can #getnoticed with striking and on-brand videos in 2 minutes using their platform with over 2000 video templates to choose from.
In this episode, Joey shares how Viddyoze helps busy entrepreneurs, like you, to create these videos in a couple of minutes, its features and pricing, how you can #getnoticed by using Viddyoze, and what marketing strategies they do to #getnoticed.
Podcast post-production: XCD Virtual Assistants
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
TEDx, smaller franchises of TED Talks, is one of the biggest stages that a lot of us aspire to be on. And in this episode, Dr Shelley James, a Luminologist and founder of Age of Light Innovations, shares with us how her recent talk on the TEDx Northwich stage got her noticed and invited to more speaking opportunities by different organisations.
Dr Shelley also shares the step-by-step process for the application and why she needed Elaine Powell, a TEDx speaker, and coach, to help her and her talk stand out and get noticed by TEDx, and why having this support is so important, especially for first-timers. She also shares the difference between a TEDx guest and a TEDx speaker and how you get published on TEDx, and how this opportunity helped her #getnoticed.
Podcast post-production: XCD Virtual Assistants
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
TEDx, smaller franchises of TED Talks, is one of the biggest stages that a lot of us aspire to be on. And in this episode, Dr Shelley James, a Luminologies and founder of Age of Light Innovations, shares with us how her recent talk on the TEDx Northwich stage got her noticed and invited to more speaking opportunities by different organisations.
Dr Shelley also shares the step-by-step process for the application and why she needed Elaine Powell, a TEDx speaker, and coach, to help her and her talk stand out and get noticed by TEDx, and why having this support is so important, especially for first-timers. She also shares the difference between a TEDx guest and a TEDx speaker and how you get published on TEDx, and how this opportunity helped her #getnoticed.
Podcast post-production: XCD Virtual Assistants
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Getting your stories to the right journalists is the key to #getnoticed by media to get you and your story noticed. And with Media Match Maker, they will not just simply help you with PR, but they will help you match with the right media and journalists with over 60,000 journalists in their database, and tools and advice too.
In this episode, Rachael Taplin, CEO at Media Matchmaker, explains how their platform helps entrepreneurs like you #getnoticed by the media and your clients. She also shares how simple you could build your stories to submit to media and publishers, be invited to radio media features up to 70 times a day, and how to overcome the nervousness when approaching clients and media.
Podcast post-production: XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificia
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Getting your stories to the right journalists is the key to #getnoticed by media to get you and your story noticed. And with Media Match Maker, they will not just simply help you with PR, but they will help you match with the right media and journalists with over 60,000 journalists in their database, and tools and advice too.
In this episode, Rachael Taplin, CEO at Media Matchmaker, explains how their platform helps entrepreneurs like you #getnoticed by the media and your clients. She also shares how simple you could build your stories to submit to media and publishers, be invited to radio media features up to 70 times a day, and how to overcome the nervousness when approaching clients and media.
Podcast post-production: XCD Virtual Assistants
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One content entrepreneur on Kajabi has earnt over US$100m, and we're talking with Sean Kim, President and Chief Product Officer at the integrated learning platform, on how that's possible.
There's Buzzsprout for podcasts, Thinkific for courses, Vimeo for videos, WordPress for websites, and more, but Sean Kim, talks about their all-in-one hosting platform which integrates over 12 tools into one seamless platform to make monetization easier.
Podcast post production: XCD Virtual Assistants
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One content entrepreneur on Kajabi has earnt over US$100m, and we're talking with Sean Kim, President and Chief Product Officer at the integrated learning platform, on how that's possible.
There's Buzzsprout for podcasts, Thinkific for courses, Vimeo for videos, WordPress for websites, and more, but Sean Kim, talks about their all-in-one hosting platform which integrates over 12 tools into one seamless platform to make monetization easier.
Podcast post production: XCD Virtual Assistants
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The story of your product or service that you tell depends on who you're talking to, it's not a one-size-fits-all, explains Donna Loughlin of LMGPR. Whether you're talking to a venture capital firm, a potential partner, or an end-user, your story will have to vary. But what's more important is which story you need to bring out of your closet to #getnoticed by that person you're talking to.
In this episode, Donna, who has helped over 500 companies to overcome being unnoticed, shares why it's important to tell a different story depending on who you're talking to, and why the 'discovery' phase, or looking back at your past, is important on your product or service's story. She also shares some tools or strategies that she found have been particularly useful for those tech companies that are crossing the chasm, how can the company go from being an acorn to a unicorn, and how she has been getting noticed.
Podcast post production: XCD Virtual Assistants
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The story of your product or service that you tell depends on who you're talking to, it's not a one-size-fits-all, explains Donna Loughlin of LMGPR. Whether you're talking to a venture capital firm, a potential partner, or an end-user, your story will have to vary. But what's more important is which story you need to bring out of your closet to #getnoticed by that person you're talking to.
In this episode, Donna, who has helped over 500 companies to overcome being unnoticed, shares why it's important to tell a different story depending on who you're talking to, and why the 'discovery' phase, or looking back at your past, is important on your product or service's story. She also shares some tools or strategies that she found have been particularly useful for those tech companies that are crossing the chasm, how can the company go from being an acorn to a unicorn, and how she has been getting noticed.
Podcast post production: XCD Virtual Assistants
Peppertype - Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
According to Mike Maynard of Napier, entrepreneurs who are running a great business have really great opportunities. But based on what he has observed from his clients in Napier, the biggest challenge for these businesses to #getnoticed is creating their story. How do you overcome this challenge?
In this episode, Mike explains why creating a story is the biggest challenge for businesses when it comes to PR and shares how to overcome this. He also shares the most important steps in their 4-step process to build a good campaign, and some tips for entrepreneurs on how to build a great story to #getnoticed by media or their audience without spending a big amount of money.
Podcast post production: XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
According to Mike Maynard of Napier, entrepreneurs who are running a great business have really great opportunities. But based on what he has observed from his clients in Napier, the biggest challenge for these businesses to #getnoticed is creating their story. How do you overcome this challenge?
In this episode, Mike explains why creating a story is the biggest challenge for businesses when it comes to PR and shares how to overcome this. He also shares the most important steps in their 4-step process to build a good campaign, and some tips for entrepreneurs on how to build a great story to #getnoticed by media or their audience without spending a big amount of money.
Podcast post production: XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Cory Warfield shares his insight on how the law of reciprocity helped him transition from the UnNoticed Waiter to an Entrepreneur using LinkedIn.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Cory Warfield shares his insight on how the law of reciprocity helped him transition from the UnNoticed Waiter to an Entrepreneur using LinkedIn.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this show, I am going to share how to write a book in 20 minutes per day. My first self-published work, the UnUnoticed Entrepreneur has been shortlisted as a finalist in the Business Book Awards UK, and so this gives me the self-confidence to share my process. Dabble Writer is the software I use to collaborate with my virtual assistant. I share my strategy of interviewing guests for 20 minutes to generate 1000 word articles which when curated could make a book of 80,000 words. I also mention tools for transcription Descript, Otter and Rev.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this show, I am going to share how to write a book in 20 minutes per day. My first self-published work, the UnUnoticed Entrepreneur has been shortlisted as a finalist in the Business Book Awards UK, and so this gives me the self-confidence to share my process. Dabble Writer is the software I use to collaborate with my virtual assistant. I share my strategy of interviewing guests for 20 minutes to generate 1000 word articles which when curated could make a book of 80,000 words. I also mention tools for transcription Descript, Otter and Rev.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.
I mention some customer journey mapping tools including:
https://creately.com/
totango.com
miro.com
SEMrush
Media relations all in one platform
Prowly has everything you need to get your PR work done.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.
I mention some customer journey mapping tools including:
https://creately.com/
totango.com
miro.com
SEMrush
Media relations all in one platform
Prowly has everything you need to get your PR work done.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you have asked the question "how to get a TEDx speaking slot" then this episode is for you.
Elaine Powell coaches passionate innovators, entrepreneurs and experts grow their authority, credibility and thought leadership, without wasting time and money on marketing and PR, (I can't believe I let her say that - ed), so they can enhance the human race and transform the world. Elaine explains the franchise model of TED, which was originally founded by Richard Wurman in 1984.
You can contact Elaine for me insights and advice at MindSpeakAcademy.
Post Podcast Production by: XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you are a customer, and let's face it we all are sometimes, then how do you feel when the PR is great but the actual experience is terrible? In this episode, I walk through a recent experience with a U.K high street brand and explain which of the 6 customer journey touchpoints they got right, and which they didn't so that you can think about how you take your customers through their experience with you.
Talkwalker article here:
Customer Thermometer here
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We enter races or competitions personally not just for the event but for the preparation, for the focus and the sense of accomplishment. It’s remarkable that entrepreneurs don’t enter more awards. Here are 5 reasons why should enter your business this year into an Awards:
I am entering the Podcast awards - [sponsored by Audible] and here are some ways that I can learn from previous winners:
Podcast of the year sponsored by Sony in 2021. Spotify podcast..
The misadventures of Youth. “It gave a fresh insight into real lives as lived by young people, and offered opportunities for those same young people to learn new skills”
Best Branded Podcast supported by Acast Creative
Gardening with Royal Horticultural Society
The judges said: “an assortment of beautifully told, diverse, relatable and heartfelt stories alongside great tips. This is a forward thinking podcast that engages listeners with new and traditional gardening content. A well deserved winner.”
Best Business podcast..DIFTK
“A funny, intelligent, interactive podcast series that totally understands its target audience, and looks after them like family. This was particularly valuable in a lockdown year.”
Matt Hill, the co-founder of the British Podcast Awards, said: “GROW will bring together podcasters who want to grow their podcast audiences, revenue and impact. We’ve brought together the best brains in the business to share their advice – and best of all, it’s free to podcasters who enter our Best New Podcast category.”
https://www.britishpodcastawards.com
I mention Boost Awards has a directory - former UnNoticed Entrepreneur show guest MD Chris Robinson
https://boost-awards.co.uk/about-boost/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Is it true that London is the source of the Zelensky PR campaign? EIR's Dennis Small on Twitter said that "Actor and comedian #Zelensky's war propaganda script is written by two public relations firms in London." According to the UK PR magazine Provoke support for Ukraine has been flooding in from consultants looking to support the war effort; but I can't see any agency of record.
I track down the Ukraine Ministry of Foreign Affairs dedicated support website - which is set up for PR and media overseas https://war.ukraine.ua to gain assets and access to Zelensky and team. If you want to help the war effort, you could also fight with your mouse instead of a rifle.
Dennis Small is the Ibero-American Editor of Executive Intelligence Review (EIR), a Washington, D.C.-based weekly magazine founded by the American statesman and economist Lyndon LaRouche.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
AppBind removes the risk for an agency owner that they won’t get paid for the services they subscribe for on behalf of clients. It provides a virtual wallet with AppBind as the financial guarantor. So it removes the risk for the Agency owner, removes internal purchase order pain for clients, and allows agencies to say with confidence, “I can take care of all your subscriptions.”
Sunir Shah, CEO of AppBind, came up with the idea to create the software after he was fired by a client for making life too difficult. They needed to manage services like Facebook , Google AdWords, Instagram advertising, Hubspot, and the whole suite of social media marketing tools.
In this episode, Sunir shares their fintech software called AppBind and how it could help businesses, agencies, or freelancers, worry less about not getting paid back by clients for subscriptions and expenses you've already paid for them. He shares what common problems he has seen in the corporate world that has made him come up with the platform to help entrepreneurs like you be able to have the freedom to say to your clients, "I'll take care of it", how AppBind works, and how relationship marketing helps him and his software #getnoticed.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
AppBind removes the risk for an agency owner that they won’t get paid for the services they subscribe for on behalf of clients. It provides a virtual wallet with AppBind as the financial guarantor. So it removes the risk for the Agency owner, removes internal purchase order pain for clients, and allows agencies to say with confidence, “I can take care of all your subscriptions.”
Sunir Shah, CEO of AppBind, came up with the idea to create the software after he was fired by a client for making life too difficult. They needed to manage services like Facebook , Google AdWords, Instagram advertising, Hubspot, and the whole suite of social media marketing tools.
In this episode, Sunir shares their fintech software called AppBind and how it could help businesses, agencies, or freelancers, worry less about not getting paid back by clients for subscriptions and expenses you've already paid for them. He shares what common problems he has seen in the corporate world that has made him come up with the platform to help entrepreneurs like you be able to have the freedom to say to your clients, "I'll take care of it", how AppBind works, and how relationship marketing helps him and his software #getnoticed.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Some, if not most of us, are guilty of publishing content just for the sake of pushing out content out there and be actively posting on social media. But, according to Ryan Helms, CEO of Legacy Podcasting, which helps organisations, brands, and entrepreneurs leverage content funnels, that should not be the case. And that definitely won't get you noticed.
In this episode, Ryan says that your content should, first and foremost, have a mission and vision. He also shares some tips and platforms that you could utilise to leverage your content, how you could make your content more focused to push out the message you want to send to your audience, the 'post and ghost' strategy for anxious content creators, the types and formats of content to attract a bigger audience, and how to gather data and statistics to know if you're content are working and how you can use them for your content planning.
Post Podcast Production by: XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Some, if not most of us, are guilty of publishing content just for the sake of pushing out content out there and be actively posting on social media. But, according to Ryan Helms, CEO of Legacy Podcasting, which helps organisations, brands, and entrepreneurs leverage content funnels, that should not be the case. And that definitely won't get you noticed.
In this episode, Ryan says that your content should, first and foremost, have a mission and vision. He also shares some tips and platforms that you could utilise to leverage your content, how you could make your content more focused to push out the message you want to send to your audience, the 'post and ghost' strategy for anxious content creators, the types and formats of content to attract a bigger audience, and how to gather data and statistics to know if you're content are working and how you can use them for your content planning.
Full episode will be published tomorrow, 29 March 2022 at 11 am GMT +01.
Post Podcast Production by: XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
UTU, a Singapore based global tax refund company, is putting money into the pockets of travellers.
In this episode, I talked with Ameer Jumhaboy, Co-founder of UTU, as he explains how the Fintech start up has partnered with carriers including Emirates and Singapore Airlines to expand quickly based on a shared vision of giving customers greater transparency and value for money.
Download UTU app here.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
UTU, a Singapore based global tax refund company, is putting money into the pockets of travellers.
In this episode, I talked with Ameer Jumhaboy, Co-founder of UTU, as he explains how the Fintech start up has partnered with carriers including Emirates and Singapore Airlines to expand quickly based on a shared vision of giving customers greater transparency and value for money.
Download UTU app here.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This podcast is about how an accountant built a business to solve his own problem, and then uses that story to market the business. The customer is the next generation of person who needs to solve the same problem as the founder. This is an observation about how this can be done simply and to great effect.
'In 2007, entrepreneur Darren Fell had had enough of the many shortfalls of traditional accountancy firms. So he grabbed the bull by the horns and created a fairly priced, all-inclusive service for freelancers, contractors and small businesses, bringing together easy-to-use online accounting software with in-house support when you need it. '
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Writing an article is just one part of trying to publish yourself or your company to #getnoticed. But there are a lot of factors that you need to take into consideration for journalists to notice you and publish your article.
Brett Downes, who calls himself the Journalist Whisperer, and the Director at Haro Helpers, shares on this episode how they can help entrepreneurs #getnoticed by the journalists. He also shares some tips on how your articles can easily get noticed by them out of the 100-150 emails they receive per day. He also shares other platforms of the same nature as alternatives for users from other countries (like Source Bottle, Press Plugs, and Just Reach Out), and how HARO can help entrepreneurs filter and organise their journalist outreach.
He also shares why external links are not necessarily driving you away from customers, how you could build a bridge with non-customers for long-term relationships, and how he gets noticed when he doesn't necessarily want to be noticed as a ghostwriter.
Post Podcast Production by: XCD Virtual Assistants
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Writing an article is just one part of trying to publish yourself or your company to #getnoticed. But there are a lot of factors that you need to take into consideration for journalists to notice you and publish your article.
Brett Downes, who calls himself the Journalist Whisperer, and the Director at Haro Helpers, shares on this episode how they can help entrepreneurs #getnoticed by the journalists. He also shares some tips on how your articles can easily get noticed by them out of the 100-150 emails they receive per day. He also shares other platforms of the same nature as alternatives for users from other countries (like Source Bottle, Press Plugs, and Just Reach Out), and how HARO can help entrepreneurs filter and organise their journalist outreach.
He also shares why external links are not necessarily driving you away from customers, how you could build a bridge with non-customers for long-term relationships, and how he gets noticed when he doesn't necessarily want to be noticed as a ghostwriter.
Post Podcast Production by: XCD Virtual Assistants
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We all know that employees are a huge factor in a company's success. But my guest today, Chellie Phillips, Founder, and Owner of Successfully Ever After, strongly believes that's it's more than just the company's success, but an entrepreneur's and company's personal branding. As she says in this episode, 'it has to start with the actual mission that you have in getting the employees involved in that vision for where the company is going and what you want to achieve.’
Chellie explains in this episode how you can #getnoticed through active listening, reaching out to media (great tip from her as a former journalist), and especially, sharing the limelight with others. She also shared how creating a culture of evangelist employees with shared values can help you and your company's personal brand and success, why your branding is important to be real and authentic, and some tips on how she keeps the alignment with all of her employees within her business.
You can also grab a copy of her books here.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Your Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We all know that employees are a huge factor in a company's success. But my guest today, Chellie Phillips, Founder, and Owner of Successfully Ever After, strongly believes that's it's more than just the company's success, but an entrepreneur's and company's personal branding. As she says in this episode, 'it has to start with the actual mission that you have in getting the employees involved in that vision for where the company is going and what you want to achieve.’
Chellie explains in this episode how you can #getnoticed through active listening, reaching out to media (great tip from her as a former journalist), and especially, sharing the limelight with others. She also shared how creating a culture of evangelist employees with shared values can help you and your company's personal brand and success, why your branding is important to be real and authentic, and some tips on how she keeps the alignment with all of her employees within her business.
You can also grab a copy of her books here.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Your Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this show, I am going to share how to write a book in 20 minutes per day. My first self-published work, the UnUnoticed Entrepreneur has been shortlisted as a finalist in the Business Book Awards UK, and so this gives me the self-confidence to share my process. Dabble Writer is the software I use to collaborate with my virtual assistant. I share my strategy of interviewing guests for 20 minutes to generate 1000 word articles which when curated could make a book of 80,000 words. I also mention tools for transcription Descript, Otter and Rev.
Be a podcast guest.
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Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Authenticity and your ability to communicate efficiently are two of the key ingredients to becoming a successful entrepreneur. And these are what Chris Larsen, Founder and Managing Partner of Next Level Income, has emphasised in this episode.
Chris explains why authenticity and consistent effective communication are important, especially in something as sensitive as the financial industry, and how he exercises it at Next Level Income. He also shares how they are attracting new leads to their sales funnel and how he follows through with those leads to #getnoticed, why identifying the 'why' is really important, how having an avatar for each of your services can help you sell better, and he gets his business noticed.
Grab a free copy of his book, Money Insights for Sales Professionals, on their website: https://www.nextlevelincome.com/
Post Podcast Production by: XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Authenticity and your ability to communicate efficiently are two of the key ingredients to becoming a successful entrepreneur. And these are what Chris Larsen, Founder and Managing Partner of Next Level Income, has emphasised in this episode.
Chris explains why authenticity and consistent effective communication are important, especially in something as sensitive as the financial industry, and how he exercises it at Next Level Income. He also shares how they are attracting new leads to their sales funnel and how he follows through with those leads to #getnoticed, why identifying the 'why' is really important, how having an avatar for each of your services can help you sell better, and he gets his business noticed.
Grab a free copy of his book, Money Insights for Sales Professionals, on their website: https://www.nextlevelincome.com/
Post Podcast Production by: XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The actor turned President gives us a masterclass in waging war in the age of social media. Trump leveraged Twitter, Ronald Reagan used his acting charms on television audiences, and anchor Walter Kronkite brought the Vietnam war into the homes of Americans. Today I look at the Twitter accounts of the two main protagonists in the war being waged over Ukraine by Russian forces. What can we learn and why is PR the ultimate weapon of both war and business.
@ZelenskyyUa
@KremlinRussia_E
I reference this excellent article by the BBC on the coverage of the war in Russia.
https://www.bbc.co.uk/news/world-europe-60571737
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https://academy.theunnoticed.cc/
Almost everything under the sun is Wikipedia-ble nowadays. But you should know that being Wikipedia-ble is not always a good thing as it could make or break you, or your business', reputation. That's why the Pixel Master and CEO of The Mather Group, Josh Greene, says that it's really helpful to at the very least understand what's going on underneath the hood at Wikipedia.
In this episode, Josh shared what, and who, Wikipedia is and takes us under the hood. He also shares how you could be a contributor and editor of the content on the site, how you can request to rectify a content, and how it could be a part of your overall reputation strategy and get you noticed. He also explains how they, at The Mather Group, can help your business #getnoticed through Wikipedia monitoring just like monitoring your SEO results.
You can also order a copy of Josh's Wikipedia for Business: Supercharge your business book on Amazon.
Post Podcast Production by: XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Your Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Almost everything under the sun is Wikipedia-ble nowadays. But you should know that being Wikipedia-ble is not always a good thing as it could make or break you, or your business', reputation. That's why the Pixel Master and CEO of The Mather Group, Josh Greene, says that it's really helpful to at the very least understand what's going on underneath the hood at Wikipedia.
In this episode, Josh shared what, and who, Wikipedia is and takes us under the hood. He also shares how you could be a contributor and editor of the content on the site, how you can request to rectify a content, and how it could be a part of your overall reputation strategy and get you noticed. He also explains how they, at The Mather Group, can help your business #getnoticed through Wikipedia monitoring just like monitoring your SEO results.
You can also order a copy of Josh's Wikipedia for Business: Supercharge your business book on Amazon.
Post Podcast Production by: XCD Virtual Assistants
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Peppertype - Your Virtual Content Assistant
Generate better content copies in seconds with the power of Artificial Intelligence
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Michelle Seiler Tucker, CEO at Seiler Tucker, with a lot of titles and expertise under her name, calls herself the ‘Best kept secret’, and always says titles don't matter, results matter. So, in this episode, she shares how she helps entrepreneurs #getnoticed and exit the business rich with her book Exit Rich, and keeping it confidential.
Who doesn’t want to exit a business rich and noticed, right?
Michelle, has helped a lot of entrepreneurs sell their businesses successfully, but learn how she does this confidentially and still emphasise the importance of transparency. She also shares about her 6P’s to help you build a business as a sellable asset, and talks about her book the Exit Rich.
Post Podcast Production by: XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Michelle Seiler Tucker, CEO at Seiler Tucker, with a lot of titles and expertise under her name, calls herself the ‘Best kept secret’, and always says titles don't matter, results matter. So, in this episode, she shares how she helps entrepreneurs #getnoticed and exit the business rich with her book Exit Rich, and keeping it confidential.
Who doesn’t want to exit a business rich and noticed, right?
Michelle, has helped a lot of entrepreneurs sell their businesses successfully, but learn how she does this confidentially and still emphasise the importance of transparency. She also shares about her 6P’s to help you build a business as a sellable asset, and talks about her book the Exit Rich.
Post Podcast Production by: XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Support the show (https://lovethepodcast.com/Unnoticed)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Content, and putting your message out there, is one of the proven most effective to build your personal brand and #getnoticed. But is pushing content out daily enough to get yourself and your business noticed?
Nick Cavuoto, entrepreneurial mentor, and personal brand expert who specializes in mindset, marketing, sales, and transformational leadership, shares in this episode the 13 Types of Entrepreneurial Content that he formulated so you can stop guessing, start creating and build a wildly engaged audience.
In this episode, he explains why knowing what you want to do and your mantra is the most important thing that you should identify before you build your personal brand, how and why people are the most powerful brands, not the companies. And Nick also shares his mastermind, The Mentor Mind Experience, which helps you get access to highly gifted, exceptional, motivated entrepreneurs who are focusing on solving business problems together, and some tips and tools that he uses to get himself noticed.
Post Podcast Production by: XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Content, and putting your message out there, is one of the proven most effective to build your personal brand and #getnoticed. But is pushing content out daily enough to get yourself and your business noticed?
Nick Cavuoto, entrepreneurial mentor, and personal brand expert who specializes in mindset, marketing, sales, and transformational leadership, shares in this episode the 13 Types of Entrepreneurial Content that he formulated so you can stop guessing, start creating and build a wildly engaged audience.
In this episode, he explains why knowing what you want to do and your mantra is the most important thing that you should identify before you build your personal brand, how and why people are the most powerful brands, not the companies. And Nick also shares his mastermind, The Mentor Mind Experience, which helps you get access to highly gifted, exceptional, motivated entrepreneurs who are focusing on solving business problems together, and some tips and tools that he uses to get himself noticed.
Post Podcast Production by: XCD Virtual Assistants
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Knowing your customer is key for any business endeavor, it requires knowing more than their names, ages, and incomes. And according to Matt Schlegel, Principal at Schlegel Consulting : Evolutionary Team Effectiveness, personal dynamics cannot only help you understand your customers better but can also help you create a more effective team.
In this episode, Matt explains about the Enneagram, its 9 types of personalities, and how it could help you identify your own, your team members, and your customers' personality dynamics, so you could communicate with them more effectively.
Learn more about the Enneagram on Matt's book Teamwork 9.0, and how it could help with team problem-solving processes.
Post Podcast Production by: XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Support the show (https://lovethepodcast.com/Unnoticed)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Knowing your customer is key for any business endeavor, it requires knowing more than their names, ages, and incomes. And according to Matt Schlegel, Principal at Schlegel Consulting : Evolutionary Team Effectiveness, personal dynamics cannot only help you understand your customers better but can also help you create a more effective team.
In this episode, Matt explains about the Enneagram, its 9 types of personalities, and how it could help you identify your own, your team members, and your customers' personality dynamics, so you could communicate with them more effectively.
Learn more about the Enneagram on Matt's book Teamwork 9.0, and how it could help with team problem-solving processes.
Post Podcast Production by: XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Support the show (https://lovethepodcast.com/Unnoticed)
Support the show (https://lovethepodcast.com/Unnoticed)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We know how hard it is for service-based businesses to attain real scalability; exponentially increasing revenues without incurring significant costs. In this episode, Alejandra Slatapolsky, Strategic Partner at Scale Alto, shares with us how they could help entrepreneurs #getnoticed and boost our business' scalability using bi-lingual PR, through branding and communications perspective, and by identifying your own niche.
Alejandra also shares one of Fintechs' biggest challenges - building trust, their X Alto program as a way to approach of creating a business strategy, why she tells dual-language companies to 'never just translate', and how to convert leads to loyalty, and her own dose of her marketing strategies to #getnoticed.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Support the show (https://lovethepodcast.com/Unnoticed)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The content you create communicates your message. In fact, providing high-quality content is one of the most important things you can do to #getnoticed by clients and create interest in your business.
In this episode, I speak with Dhriti Goyal, Product Marketing Manager of Pepper Content, and she shares with us how the one-stop-shop content creation platform, Pepper Content, can help you create quality content of all kinds - written, design, video, audio, translation - for a very affordable price with their over 60,000 creators on board. She also shares how they make sure and maintain that they produce high-quality content for you on time, how Pepper Content works for clients, and their AI writing tool called Pepper Type.
Dhitri Goyal: dhriti.goyal@peppercontent.in
Post Podcast Production by: XCD Virtual Assistants
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, I share tips to ensure that your company is prepared for media enquiries. Many websites are focused on sales and ignore the 5 key elements which will enhance your chances to get media coverage. I list them and then include how to review your social media channels too. It's a short episode but one packed with useful and free guidance to make your business ready for journalists.
Prowly - the media relations platformBe a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
A guy called Michael Lazerow of Buddy Media says, "You have to be truly a valuable source of information."
To be able to #getnoticed by Fast Company, and other media, and get your articles published, you don't just have to be credible, you've got to be giving information that people are interested in, and something that you've got that maybe other people don't have.
Tune in as I share with you some guidelines that you need to follow in order to get your article even looked at, let alone published.
Post Podcast Production by: XCD Virtual Assistants
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Text into human voice-over in realtime.
Save money and time with Synthesys text to voice. Real-Human Sounding Voice-Overs In Minutes.
Support the show (https://lovethepodcast.com/Unnoticed)
Be a podcast guest.
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Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Gong Xi Fa Cai!
The Chinese new year makes a huge impact on everybody. And from a business point of view, it's a very good time for public relations because there's a lot of cultural tradition tied up in this.
In this episode, I share how the Chinese New Year, and other calendar events and occasions, can be an opportunity for your business' PR, start a conversation, or build a relationship with your employees, partners, media partners, or clients.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Support the show (https://lovethepodcast.com/Unnoticed)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
According to an IDG study, 48% of tech buyers make a purchasing decision based mainly on analysts' opinions, and it is, in fact, a key part of public relations.
In this episode, I talk about an organisation of these analysts called Analyst Relations and how they can help you #getnoticed. I also shared how you can #getnoticed by analysts, how to be on their radar, and how they can be a key part of your public relations and increase your sales.
CCgroup has the analyst reports where some of the statistics I mentioned come from.
Post Podcast Production by: XCD Virtual Assistants
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Social listening - google alert killer!
Generate leads and market your product using social listening
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
New clients ring up and expect to get a coverage straight away. However, securing media coverage may seem fast and easy, but there are lots and lots of back-end work that you need to know so you don't pitch unprepared to the media.
In this episode, I'm just going to give you some guidelines on how long it takes to get coverage, some of the processes that take place inside a PR firm before and during the pitching, how to identify your target media, and some tips to #getnoticed by these media.
Post Podcast Production by: XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With almost everything you can search on Google, how can you be more searchable? Or more noticeable? For Fabian, it's very simple - create more efficient and more SEO-friendly content that Google can find on your sites, so people can find you. One key point - this software creates citations to all the sources which mean you can verify the facts and use the article for yourself and clients with confidence there is no plagiarism.
Fabian Langer, the founder and creator of AI writer, shares in this episode how his platform can save you time in writing but still produce a great quality article. He also explains how AI writer works and helps you create content to help you #getnoticed, and how he, a one-man entrepreneur, gets himself noticed using also his AI-written articles and SEO optimisation.
You may reach Fabian Langer at mail@ai-writer.com
LinkedIn: Fabian Langer
Check out the affiliate link below. p.s. that's not why we interviewed Fabian - we loved his product first.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With almost everything you can search on Google, how can you be more searchable? Or more noticeable? For Fabian Langer, it's very simple - create more efficient and more SEO-friendly content that Google can find on your sites, so people can find you. One key point - this software creates citations to all the sources which mean you can verify the facts and use the article for yourself and clients with confidence there is no plagiarism.
Fabian Langer, the founder and creator of AI writer, shares in this episode how his platform can save you time in writing but still produce a great quality article. He also explains how AI writer works and helps you create content to help you #getnoticed, and how he, a one-man entrepreneur, gets himself noticed using also his AI-written articles and SEO optimisation.
Post Podcast Production by: XCD Virtual Assistants
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I wanted to freshen up my upcoming podcast episodes, including this one, with a new intro and outro. But surprisingly, no one was willing and confident enough to voice over for it, so I had to think of another way. Good thing, I stumbled into this text-to-audio bot voice generator, Talkia.
In this episode, I discuss all about Talkia, which cannot only be used for podcast intro and outro, but also for other marketing materials, presentations for business and school, etc. I also explain how it works, different voices that you can use (with sample audio for you to listen), and the cost to generate your own.
Post Podcast Production by: XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Support the show (https://lovethepodcast.com/Unnoticed)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, I shared about this new tool, Listen Notes, that you could use if you want to guest on podcast shows to #getnoticed. I have used recently it to search for podcasts to pitch for EASTWEST PR clients and myself to market my The UnNoticed Entrepreneur Book Volume 2, how you could look for the best podcasts that fits your needs, how you could export a list of the podcast you’ve searched, and the cost.
Post Podcast Production by: XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, Jim James joins the Systemize Your Success Podcast by Dr Steve Day, Small Business Systems and Outsource Expert at Systems and Outsourcing, to discuss how you can unlock the value in your business through effective communication, and how knowing your audience can help you to deliver far higher levels of value, and increase your success.
KEY TAKEAWAYS
Post Podcast Production by: XCD Virtual Assistants
Generate unique marketing texts with AI.
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Build responsive quizzes
Generate higher quality, higher converting leads
Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
COVID has certainly brought something good and some opportunities to a lot of people. Just like to Praveen Nagda, Founder and CEO of Peregrine PR and Festival Director of KidzCinema, and to the filmmakers who took part in the first two editions of the film festival. From an idea of a project of passion that could also bring some business opportunities, Praveen is one of the people who initiated the KidzCinema 2020 with one-third of the countries worldwide taking part during the first two editions.
In this episode, Praveen shares the idea and inspiration behind the KidzCinema, their brilliant ways of involving children in the film festival, some ways to raise funds for a large-scale industry but charging very minimal, or even free, to the participants, and how it got noticed.
Email Addresses: praveen@peregrinepr.in / praveennagda@gmail.com
KidzCINEMA
Website: www.kidzcinema.in
Instagram: @kidzcinema
Facebook: @kidzcinema2020
Online Festival at: http://kidzcinema.moviesaints.com
CultureCinema (C2F2)
Website: www.culturecinema.in
Instagram: @culturecinema21
Facebook: @culturecinema21
Online Festival at: http://culturecinema.moviesaints.com
Post Podcast Production by: XCD Virtual Assistants
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
'Don't be dumb' sounds like a really negative expression, but Robert Towle, a former CFO and now a business consultant and founder of 636 Advisors, wants you to take it as a motivation to get your business noticed.
In this episode, he shares what his book 'Don't be dumb' is all about, how do you lead and develop as an entrepreneur, why interjecting fun is important for any business, how to recover from mistakes as rapidly as possible, how to become more resilient, and how you and your business could rise more rapidly especially in these challenging times, and how his podcast guestings help him and his business #getnoticed.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
'Don't be dumb' sounds like a really negative expression, but Robert Towle, a former CFO and now a business consultant and founder of 636 Advisors, wants you to take it as a motivation to get your business noticed.
In this episode, he shares what his book 'Don't be dumb' is all about, how do you lead and develop as an entrepreneur, why interjecting fun is important for any business, how to recover from mistakes as rapidly as possible, how to become more resilient, and how you and your business could rise more rapidly especially in these challenging times, and how his podcast guestings help him and his business #getnoticed.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
From becoming a monk to becoming a sales coach, Martin Stellar, a Coach & Consultant for ethical sales and business growth, and the author of 'The 10 Rules For Ethical Selling', shares in this episode his wisdom from the monastery to the consultancy, with values in both.
Martin explains what ethical selling is and why it's a great way to close a sale and #getnoticed, why opening a sales relationship is as important as closing a sales, how customers' values affect their buying decisions, his LEAP methodology, and how he gets his business #getnoticed through inbound marketing.
The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Generate unique marketing texts with AI.
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Launching your book out is just one part of publishing a book, but how you get it noticed is another thing.
Alex Strathdee, owner and founder of Advanced Amazon Advertising, helps authors get their books noticed in the largest bookstore, Amazon. He shares in this episode how Amazon Ads work to #getnoticed and increase your sales, some simple ways to boost your book's visibility on Amazon, how to establish your target readers, how much Amazon Ads cost, and how he gets his own business #getnoticed.
Social listening - google alert killer!
Generate leads and market your product using social listening
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof.
But despite all your efforts, you feel unnoticed.
Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.
A well-seasoned entrepreneur himself, Jim James shares in his new book, The Unnoticed Entrepreneur; 50 Ideas for Your Company to Stand Out, his powerful Speak PR methodology – Storification, Personalisation, Engagement, Amplification and Knowledge. He takes us through his five-stage approach that will help you create a framework to build a simple and structured approach to your public relations.
Jim is also the Founder and Chairman of EASTWEST Public Relations Group, having over 25 years of marketing experience in both business and consumer facing industries in Asia. His impressive array of clientele includes Sony Asia, Roche Vitamins Asia, Nortel Networks, AT&T, Philips Consumer Electronics and Microsoft.
His business experience in Asia also expanded in being a Managing Director of Morgan Cars China, CEO of Lotus Cars China, Investor and Chairman of Eggplant Digital, founder of the British Business Awards in China and in 2015 the British Motorsport Festival in Beijing. He was also Vice-Chairman of the British Chamber of Commerce in China.
Tune in as Jim dives deeper into his five-step Speak PR process, how you can trigger the “Cascade Theory” of people sharing your story and where you score on his Active Communications Index.
Discussed in this episode:
Episode from Business of Story by Park Howell
Text into human voice-over in realtime.
Save money and time with Synthesys text to voice. Real-Human Sounding Voice-Overs In Minutes.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Vidyard - Use Video In Your Emails
Listen on: Apple Podcasts Spotify
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof.
But despite all your efforts, you feel unnoticed.
Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.
A well-seasoned entrepreneur himself, Jim James shares in his new book, The Unnoticed Entrepreneur; 50 Ideas for Your Company to Stand Out, his powerful Speak PR methodology – Storification, Personalisation, Engagement, Amplification and Knowledge. He takes us through his five-stage approach that will help you create a framework to build a simple and structured approach to your public relations.
Jim is also the Founder and Chairman of EASTWEST Public Relations Group, having over 25 years of marketing experience in both business and consumer facing industries in Asia. His impressive array of clientele includes Sony Asia, Roche Vitamins Asia, Nortel Networks, AT&T, Philips Consumer Electronics and Microsoft.
His business experience in Asia also expanded in being a Managing Director of Morgan Cars China, CEO of Lotus Cars China, Investor and Chairman of Eggplant Digital, founder of the British Business Awards in China and in 2015 the British Motorsport Festival in Beijing. He was also Vice-Chairman of the British Chamber of Commerce in China.
Tune in as Jim dives deeper into his five-step Speak PR process, how you can trigger the “Cascade Theory” of people sharing your story and where you score on his Active Communications Index.
Discussed in this episode:
Episode from Business of Story by Park Howell
Text into human voice-over in realtime.
Save money and time with Synthesys text to voice. Real-Human Sounding Voice-Overs In Minutes.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Support the show (https://lovethepodcast.com/Unnoticed)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Paying it forward for the rest of his years by sharing the basics of financial freedom has been Howard Dekkers, a Financial & Life Coach and CEO of Howard Dekkers School of Success, life purpose. In this episode, Howard shares how he gets his course noticed, his journey to becoming financially free, and how you could start your own financial freedom journey by saving 50 bucks a month,
You can check and avail of his course on his website www.howarddekkers.com and start your journey to become a financially free entrepreneur.
Social listening - google alert killer!
Generate leads and market your product using social listening
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Generate Accurate, Relevant & Quality Content in 2 Minutes!
Most accurate content generation platform, using state-of-the-art AI writing models to generate articles from just a headline.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
All the way from Canada, my guest this episode, JB Owen, a world-class speaker, 17-time bestselling author, and powerful business owner and founder for Ignite Publishing, says “as you're creating something that's authentic, there isn't a right or wrong...”
In this episode, she shares why your 'why' and your readers are important things to consider in writing a book. She also shares about how you could ignite that momentum, some systems, tools and, tips for writing, and how your story matters in your business.
Text into human voice-over in realtime.
Save money and time with Synthesys text to voice. Real-Human Sounding Voice-Overs In Minutes.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Media relations all in one platform
Prowly has everything you need to get your PR work done.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
We talk about how to distill your business into 3 minutes, cutting a 5 minute video into 100 clips and using movies as an inspiration for creating the 'toilet deck.' Nir Zavaro is a marketer at heart. His company streetwise helps companies with the story, brand, marketing and sales. He has written two novels and is about to publish "Fuck the slides - how to help you raise from seed to A and above."
He teaches, consults, mentors and has worked with some of the biggest brands and startups.
He traveled Europe as an EO member teaching storytelling techniques to over 200 members in 19 cities, all in one month.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
How can combining opposites into your brand name help your marketing? That's just one of the insights I have from today’s guest, the bestselling author of Drinking & Knowing Things,
Michael Juergens. Michael runs the wildly popular Drinking & Knowing Things wine blog which was adapted into a book that provides 52 specific wine recommendations. He is the founder of the Bhutan Wine Company and is leading the development of the wine industry in the magical Himalayan country.
Based in California, Michael Juergens is a Certified Sommelier with the Guild of Master Sommeliers, a Certified Specialist of Wine, and a Master of Wine Candidate with the Institute of Masters of Wine. Michael also owns the award-winning SoCal Rum company, which was recently awarded the highest point score in history for any Silver Rum. Michael Juergens is a professor at the Paul Merage School of Business at the University of CA, Irvine. He lives in SoCal, where he spends his time blind tasting and doing extreme sports.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
To empower your entire organization to post to the social media accounts of the business is to lighten the load of the marketing manager, or entrepreneur, and also generate massive engagement within the team; plus more interesting content!We discuss how employee advocacy can turn employees into the biggest ambassadors and have fun at the same time.
Matthew Stormoen has been a digital marketer for the past 20 years. He is the founder and CEO of a marketing technology company called Mobibi, based in Santa Monica, California. Mobibi makes it easy to empower and reward employees for sharing important company news and creating engaging content.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
To empower your entire organization to post to the social media accounts of the business is to lighten the load of the marketing manager, or entrepreneur, and also generate massive engagement within the team; plus more interesting content!We discuss how employee advocacy can turn employees into the biggest ambassadors and have fun at the same time.
Matthew Stormoen has been a digital marketer for the past 20 years. He is the founder and CEO of a marketing technology company called Mobibi, based in Santa Monica, California. Mobibi makes it easy to empower and reward employees for sharing important company news and creating engaging content.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart.
Gina Balarin is an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader. An FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of People. Gina’s goal is to inspire meaningful communication as part of a larger BHAG – to eliminate human suffering at work!
References will include theory and models of communication, personality profiles including the DISC model, references to the WHY institute (and our 9 WHYs) and how marketing has evolved.
p.s. Gina, this one is for you. :)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart.
Gina Balarin is an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader. An FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of People. Gina’s goal is to inspire meaningful communication as part of a larger BHAG – to eliminate human suffering at work!
References will include theory and models of communication, personality profiles including the DISC model, references to the WHY institute (and our 9 WHYs) and how marketing has evolved.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The Telecom industry is worth over US$1 trillion and yet there are only 4-5 podcasts which serve the industry out of the 4 m or so podcasts; and this is just one vertical industry which is unserved by this new and emerging content category. Podcasts are such an effective way to build a personality for a company, and to host conversations within an industry, and create content for other platforms including Linkedin, Medium etc. Most podcasts in the telco space have been started but not been continued, suffering podcast fade. I'm researching telco for a client, but outside the obvious industries e.g. auto, tech, the podcast community is just waiting for more B2B content. I share considerations before starting and options to avoid podcast fade.
I mention Listennotes
Also Issuu.com
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The sharing function on Amazon Kindle is a simple and easy way to share content to your social channels, especially if you hook it up with an amplification platform as I show here with ZOHO Social.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
You can remain an "invisible expert", unknown to all but your referral network, and have a successful business. But apparently the riches are in the niches, or the cash is in the pigeon holes according Alastair McDermott. Alastair McDermott explains how to lose that reliance on referrals which is the handicap of over 90% of small businesses. Host of The Recognised Authority podcast, McDermott also gives a link to an equipment list in the episode which he is giving away for free.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Erwin Lima is eating his own dogfood, and it’s a great part of the storylab.ai narrative he tells me from Holland, where the team are building out the platform to help content generation and interation for everything from google Adwords, to blog headlines to blog copy and more. As a brand story consultant Erwin also explains the importance of the 3 part structure to any story of 'Problem, Solution, Result,' which is reinforcing what Park Howell describes in earlier podcasts as "ABT" - And, But, Therefore.
Erwin also tells me how he and his team are building their loyal following, hence the reference to eating his own dogfood.
The team are offering a freemium model so click the link in the show notes to generate 25 pieces of content per month for fee.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In China today is the singles day and US$84.54bn of sales were made on the Alibaba platform, which shows just how much people like to give, and to receive, presents. Now any company can give unique merchandise to their customers, partners and staff using print on demand services like the one I am using called Printful. The Entrepreneur Merch Co on Etsy. I explain how to design a range of products, using a virtual assistant, and to then connect the merchandise to Etsy. I explain the costing of the phone case which I gifted to myself which arrived today from the Printful plant in Latvia.
Descript is what I use to edit the show.Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Lumen5 co-founder Michael Cheng explains how the Vancouver based video creation app has grown to 1 million subscribers by producing the powerpoint of video, but also canny tips on using an end frame water mark to help their brand to go viral, but not before he spent many months producing videos for people in community groups online for free. Lots to take in here both for anyone looking for a video creation tool but also any business owner building a brand through evangelist marketing.
If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.
Vidyard - Use Video In Your EmailsBe a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Lumen5 co-founder Michael Cheng explains how the Vancouver based video creation app has grown to 1 million subscribers by producing the powerpoint of video, but also canny tips on using an end frame water mark to help their brand to go viral, but not before he spent many months producing videos for people in community groups online for free. Lots to take in here both for anyone looking for a video creation tool but also any business owner building a brand through evangelist marketing.
Graphic design toolbox - VismeBe a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you have asked the question "how to get a TEDx speaking slot" then this episode is for you.
Elaine Powell coaches passionate innovators, entrepreneurs and experts grow their authority, credibility and thought leadership, without wasting time and money on marketing and PR, (I can't believe I let her say that - ed), so they can enhance the human race and transform the world. Elaine explains the franchise model of TED, which was originally founded by Richard Wurman in 1984.
You can contact Elaine for me insights and advice at MindSpeakAcademy.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
There's a difference between a contributed-by-line article, a case study, and an interview. It sounds obvious but many entrepreneurs miss out on editorial opportunities because they don't know the difference and so don't approach the media with 3 completely different kinds of content. In just 11 minutes I'll explain the difference and how you can use them for different purposes, and this applies to print, tv, radio, and podcasts.
If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
There's a difference between a contributed-by-line article, a case study, and an interview. It sounds obvious but many entrepreneurs miss out on editorial opportunities because they don't know the difference and so don't approach the media with 3 completely different kinds of content. In just 11 minutes I'll explain the difference and how you can use them for different purposes, and this applies to print, tv, radio and podcasts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Stop publishing your book, unless you have a 3-month plan of the promotion before you launch it. That’s just one piece of great advice from author and publisher New Delhi-based Harshit Bhardwaj in this episode. Hersh as he’s called, runs Shreem Info Media and published books in India for independent authors. Lots of great tips including a strategy for entering the Indian market of 1.4 billion people, 80% of which speak English and are keen to learn from foreign experts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Listen to what it takes to survive in the world from Mason Harris, author of the Chutzpah What is Chutzpah? Are you born with it, or is it learned? Is it good or bad to be thought of as someone with chutzpah?
Encompassing self-confidence, audacity, purpose, and even humility, a 'chutzpah' approach leads to business and life success. We talk about how a business owner can use the chutzpah model, and also how Mason Harris uses Linkedin and video to build his own business.
If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Please rate the show here.
Thank you for listening to this episode of the unnoticed to show. I hope that you've enjoyed. If you have, please do rate it on any of the players. If you'd like more information, go over to EASTWEST PR and subscribe to our weekly newsletter. Or connect with me on Linkedin that's just Jim James. I'd be delighted to connect with you and let me know how i can help you to get noticed.
The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Text into human voice-over in realtime.
Save money and time with Synthesys text to voice. Real-Human Sounding Voice-Overs In Minutes.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Vidyard - Virtual Sales Made Human
Vidyard is the easiest way to record and send videos that build personal connections.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Listen to what it takes to survive in the world from Mason Harris, author of the Chutzpah What is Chutzpah? Are you born with it, or is it learned? Is it good or bad to be thought of as someone with chutzpah?
Encompassing self-confidence, audacity, purpose, and even humility, a 'chutzpah' approach leads to business and life success. We talk about how a business owner can use the chutzpah model, and also how Mason Harris uses Linkedin and video to build his own business.
Descript is what I use to edit the show.Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The Active Communications Index will help you to decide how much is enough, but more importantly help you to plan consistency into your PR activity. I am on the podcast of Alex Greenwood, PR After Hours, to discuss the options available to measure and plan your own input to your campaign and my own formula, the Active Communications Index . which is part of the SPEAK|pr program.
Alex is also an author, and of course was on an earlier episode of the UnNoticed Show himself. Personally I think he has one of the best voices on air right now - but please listen for yourself and importantly, check out his show.
Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj
It is also available as an audiobook: https://www.audible.com/pd/The-Podcast-Option-Audiobook/B098H48NWT
WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message
Follow us on Twitter: @HoursPR or @A_Greenwood.
Drop a buck in the tip jar here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
https://prafterhours.com/f/jim-james-on-consistency-in-your-content-and-more
Listen on: Apple Podcasts Spotify
Brilliant copy writing toolBe a podcast guest.
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Don’t give away your merchandise, you can sell it without buying it in the first place; with print on demand. It’s the new way to introduce your brand without incurring any fixed costs upfront and I am going to share how you don’t even have to manage the store. Share my journey to starting the EntrepreneurMerchCo store on Etsy using Printful as my Print on Demand vendor.
I also mention:
Amazon Merchandise
Redbubble
Shopenvy
Printify
Teelaunch
Gooten.com
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
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https://academy.theunnoticed.cc/
Taking a“personal enterprise” approach to getting more clients, creating successful products, and building your digital business empire is all good and well but can leave the big question of - I've built it now how to get them to com? Jerod Morris, the co-founder of Unemployable and host of the 7 Figure Small podcast, kindly agreed to let me share how this new breed of highly profitable business owners can compete for business.
Full video is here:
This is the second installment which is the Q&A session addressing issues like content creation tools:
Lumen5.com
Jarvis.ai
Dabblewriter
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Taking a“personal enterprise” approach to getting more clients, creating successful products, and building your digital business empire is all good and well but can leave the big question of - I've built it now how to get them to come. Jerod Morris, co-founder of Unemployable and host of the 7 Figure Small podcast, kindly agreed to let me share how this new breed of highly profitable business owners can compete for business.
The lunch & learn was 40 mins and so I've broken this into 2 podcasts. The second installment which is the Q&A is to follow.
The full video is here
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Franchisors and multi-market companies face the challenge of decentralization of social media campaigns whilst retaining control over brand identity. Adplorer provides an all in one solution for local, digital advertising campaigns across Google, YouTube, Bing, Facebook, Instagram and more. Joe Shultz explains how Adplore tackles this, and how he is getting sales leads using trade associations, Linkedin, and event
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Franchisors and multi-market companies face the challenge of decentralization of social media campaigns whilst retaining control over brand identity. Adplorer provides an all in one solution for local, digital advertising campaigns across Google, YouTube, Bing, Facebook, Instagram and more. Joe Shultz explains how Adplore tackles this, and how he is getting sales leads using trade associations, Linkedin, and events.
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https://academy.theunnoticed.cc/
Cyrano.ai, is named after the French author Cyrano de Bergerac, (March 1619 – 28 July 1655) but was inspired by the serious teen mental health issues threatening a whole generation. CEO Scott Sandland talks with me about building a digital therapist that can be given freely to every at-risk teen in America, but which is also being used by 10,000 of corporations in America including Zoom for language analysis.
Scott Sandland is a thought leader in Artificial Empathy, contributing to best selling books on AI and speaking on the subject at the United Nations AI for Good Summit.
With over 20 years of experience as a clinical hypnotherapist, Scott is an internationally recognized expert in subliminal motivation strategies. He has been published in numerous peer-reviewed journals, including Psychology Today, Forbes, and Entrepreneur Magazine.
Scott is the co-founder and CEO of Cyrano.ai, a natural language understanding system that empowers AI with soft skills related to active listening techniques he honed in his private clinical practice.
https://www.cyrano.ai/
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Cyrano.ai, is named after the French author Cyrano de Bergerac, (March 1619 – 28 July 1655) but was inspired by the serious teen mental health issues threatening a whole generation. CEO Scott Sandland talks with me about building a digital therapist that can be given freely to every at-risk teen in America, but which is also being used by 10,000 of corporations in America including Zoom for language analysis.
Scott Sandland is a thought leader in Artificial Empathy, contributing to best selling books on AI and speaking on the subject at the United Nations AI for Good Summit.
With over 20 years of experience as a clinical hypnotherapist, Scott is an internationally recognized expert in subliminal motivation strategies. He has been published in numerous peer-reviewed journals, including Psychology Today, Forbes, and Entrepreneur Magazine.
Scott is the co-founder and CEO of Cyrano.ai, a natural language understanding system that empowers AI with soft skills related to active listening techniques he honed in his private clinical practice.
https://www.cyrano.ai/
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https://academy.theunnoticed.cc/
He was the first man I called when I moved to Beijing, and is living proof that it's possible to build multiple businesses by connecting people to one another, and in his part-time is also a part-time comic. Richard Robinson shares how entrepreneurs can overcome fear of the mic, and how to create professional communities, and to place themselves at the table of conversations with other entrepreneurs. Talking to me from Bali, where he lives after 13 years in Beijing, Rich is one of the original Asia hands and pioneer in the mobile industry.
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
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He was the first man I called when I moved to Beijing, and is living proof that it's possible to build multiple businesses by connecting people to one another, and in his part-time is also a part-time comic. Richard Robinson shares how entrepreneurs can overcome fear of the mic, and how to create professional communities, and to place themselves at the table of conversations with other entrepreneurs. Talking to me from Bali, where he lives after 13 years in Beijing, Rich is one of the original Asia hands and pioneer in the mobile industry.
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Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland where he joined me on the Mic to explain how cost-effectively his firm helps business owners to get coverage in mainstream media. He also shares some really useful tips on why it's useful to be contrarian and why it's important not to write about your own company.
Descript is what I use to edit the show.Be a podcast guest.
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So the four villains of listening are the Dramatic, the Interrupting, the Lost and the Shrewd. When you're dealing with complex collaborative, constrained, or conflict situations, listening is one of the most important superpowers you have as an entrepreneur. Oscar Trimboli is on a quest to create 100 million Deep Listeners in the world. He is an author, Host of the Apple Award winning podcast—Deep Listening and a sought-after keynote speaker. He is passionate about using the gift of listening to bring positive change in homes, workplaces and the world.
Through his work with chairs, boards of directors and executive teams in local, regional and global organisations, Oscar has experienced firsthand the transformational impact leaders and organisations can have when they listen.
Take his Listen Quiz here
I did and I suffer the traits of the Shrewd and Dramatic Villains.
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So the four villains of listening are the Dramatic, the Interrupting, the Lost and the Shrewd. When you're dealing with complex collaborative, constrained, or conflict situations, listening is one of the most important superpowers you have as an entrepreneur. Oscar Trimboli is on a quest to create 100 million Deep Listeners in the world. He is an author, Host of the Apple Award winning podcast—Deep Listening and a sought-after keynote speaker. He is passionate about using the gift of listening to bring positive change in homes, workplaces and the world.
Through his work with chairs, boards of directors and executive teams in local, regional and global organisations, Oscar has experienced firsthand the transformational impact leaders and organisations can have when they listen.
Take his Listen Quiz here
I did and I suffer the traits of the Shrewd and Dramatic Villains.
If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.
Descript is what I use to edit the show.Be a podcast guest.
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Entrepreneurs miss the target because they focus on their own story and not on what the investors need to hear, and they also pitch the wrong investors too often. Entrepreneur, Venture Capitalist, Author, Leadership Professor, and Nonprofit Philanthropist... Sam Palazzolo brings a variety of value creation topics to entrepreneurs and business leaders. His ideas and actionable takeaways are captured in his five books, the most recent being Leading at the Tip of the Spear Ventures. He shares practical tips on the 4 key points venture funds want to have in the deck, and also talks about their phone first, email second approach and how he uses the online chat bot to secure business.
Also check Sam's “Business Transformation Self-Assessment Workbook” here http://hubspot.tipofthespearventures.com/business-transformation
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Entrepreneurs miss the target because they focus on their own story and not on what the investors need to hear, and they also pitch the wrong investors too often. Entrepreneur, Venture Capitalist, Author, Leadership Professor, and Nonprofit Philanthropist... Sam Palazzolo brings a variety of value creation topics to entrepreneurs and business leaders. His ideas and actionable takeaways are captured in his five books, the most recent being Leading at the Tip of the Spear Ventures. He shares practical tips on the 4 key points venture funds want to have in the deck, and also talks about their phone first, email second approach and how he uses the online chat bot to secure business.
Also check Sam's “Business Transformation Self-Assessment Workbook” here http://hubspot.tipofthespearventures.com/business-transformation
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A conversation with Julie Broad on the key steps to self-publishing, IP rights, the financial model, and also how she has built her own personal brand as an entrepreneur by "bribing people which was fun." She had a score to settle with the publishers and handsomely proved her point by becoming a best-selling author.
http://www.booklaunchers.com
http://www.booklaunchers.tv
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A conversation with Julie Broad on the key steps to self-publishing, IP rights, the financial model, and also how she has built her own personal brand as an entrepreneur by "bribing people which was fun." She had a score to settle with the publishers and handsomely proved her point by becoming a best-selling author.
http://www.booklaunchers.com
http://www.booklaunchers.tv
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https://academy.theunnoticed.cc/
Jarod Spiewak is the founder and CEO of CometFuel, a New Hampshire-based SEO specialist who explains not only how SEO works for entrepreneurs but also how he uses UpWork to secure six-figure contracts for his agency and sharing his tools with affiliates to generate leads.
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Jarod Spiewak is the founder and CEO of CometFuel, a New Hampshire-based SEO specialist who explains not only how SEO works for entrepreneurs but also how he uses UpWork to secure six-figure contracts for his agency and sharing his tools with affiliates to generate leads.
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Even when you're a successful small business, you tend to face a glass ceiling. Uh, you can't, as a small business, you can't win the big contracts because you can't win the big contracts you remain a small business. This is a problem Callum Laing is solving with his company MBH, the UK listed Plc in which privately held companies switch equity for shares in the public company.
Callum talked to me from Singapore not only about the business model but how he built an entrepreneur portal EnterpriseZone.cc with over 2000 entries and his micro podcast strategy for brand building and finding potential investee companies.
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Making a noise in public without measurement is going to lead to wasted money, time and creates a reputation risk. After all we don't start manufacturing something and never check on quality or output at any stage in the process, so why would that work for what your company says about itself; and increasingly what other say about you. Jack Richards of Carma shares how having people to help is important to complement all the technology available, and that a measurement service is surprisingly affordable.
Descript is what I use to edit the show.Be a podcast guest.
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Having been the official PR Agency for a number of large international trade shows in Singapore (CommunicAsia to name one), I know how the PR system for shows works and will share with you to stand out from the competition. With COVID restrictions giving way to physical events the need for publicity to restock sales funnels has never been greater. Indeed those companies which fail to embrace lead generation in the new post COVID era will eventually fall victim to the killer virus. I discuss practical PR tips for pre, during, and post-trade show publicity.
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31st August saw the last of the US and allied forces withdrawal from Afghanistan, and an objective look at how the Taliban handled the media provides 6 lessons for anyone managing regime change.
Prowly - the media relations platformBe a podcast guest.
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31st August saw the last of the US and allied forces withdrawal from Afghanistan, and an objective look at how the Taliban handled the media provides 6 lessons for anyone managing regime change.
If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.
Descript is what I use to edit the show.Be a podcast guest.
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https://academy.theunnoticed.cc/
If you don't like the selling part of running your business, then Mark Layder and his company provide a possible solution. The Biz Connectors organization gets people & businesses connected to the resources they need and want, so they can create sales without engaging full-time staff. Mark explains how this works, and also how he is growing his business by partnerships with other silver fox entrepreneurs, chambers of commerce, and some innovative marketing strategies.
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The credibility problem is big. It is hurting and, is going to continue hurting the publisher's bottom line. With Credder there is a communication tool that will at least allow them to understand how and why they're gaining or losing a reader's trust. We talk with CEO Chase Palmieri .
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When recipients note a business gift as memorable ROI of their business with the giver of the gift increases by 40 % according to an article by Forbes. So why don’t we do it more often? This episode looks at the simple power of giving, a GBP7bn industry in the UK which has grown 9.3% during COVID. So let's talk about what could be a strategy, how much is appropriate, and how to build feelings of reciprocity and trust with employees, partners and customers.
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If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email!
IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.
Finally here is the video (note - also use the branding in the file name)
https://vimeo.com/eastwestpr/unnoticedbook
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If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email!
IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.
Finally here is the video (note - also use the branding in the file name)
https://vimeo.com/eastwestpr/unnoticedbook
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Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.
We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be a tonic for his team during COVID.
You can read his book here:
https://breakingbadnewsbook.com/
Full show here
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Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.
We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be an tonic for his team during COVID.
You can read his book here:
https://breakingbadnewsbook.com/
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I break once I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer.
Pre-order the book here (please)
My Amazon Author Bio is here
Full episode is here
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I break once I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer.
Pre-order the book here (please)
My Amazon Author Bio is here
Tools I am using:
Descript is what I use to edit the show.Be a podcast guest.
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Recorded in Puerta Ventura, Spain, reflections on travel during the pandemic and the need to find ways to replace the smile with multi channel communication to reassure customers. With nearly 20% of Americans suffering severe anxiety syndrome (I imagine most countries suffer similar amounts) according to the NIMH every business needs to focus on how to restore confidence at a time when the simple smile can’t be seen due to mask wearing.
Just a few examples of emotions that can be expressed via facial expressions which we can’t see include:
References
Imotion
Very wellmind
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When you understand how people think, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash, an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI can help anyone to write the words people will use to associate your brand with what they already like.
Brilliant copy writing toolBe a podcast guest.
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When you understand how people tick, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash, an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI can help anyone to write the words people will use to associate your brand with what they already like.
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Learn how to get noticed by podcast hosts.
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https://academy.theunnoticed.cc/
In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it, but causal AI can solve that. In a wide ranging conversation Frank Buckler, CEO of CX-AI tells us about the role of artificial intelligence his company provides to Microsoft, Deutsche Telecom amongst others, but importantly how he got his first customers by giving software to Professors. So great learnings for every entrepreneur both about casual analytics and sales from this Cologne, Germany, based founder who first fell in love with AI at University when discovering it could predict the stock market!
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In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it, but causal AI can solve that. In a wide ranging conversation Frank Buckler, CEO of CX-AI tells us about the role of artificial intelligence his company provides to Microsoft, Deutsche Telecom amongst others, but importantly how he got his first customers by giving software to Professors. So great learnings for every entrepreneur both about casual analytics and sales from this Cologne, Germany, based founder who first fell in love with AI at University when discovering it could predict the stock market!
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https://academy.theunnoticed.cc/
It's Half A World away but China is on every entrepreneurs mind - full of opportunities and risks. Having lived in Beijing for 13 years I was keen to hear the views of UK based Yishu Wang on how she thinks entrepreneurs can access the markets of the far east, and how Chinese companies are coming to the west.
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It's Half A World away but China is on every entrepreneurs mind - full of opportunities and risks. Having lived in Beijing for 13 years I was keen to hear the views of UK based Yishu Wang on how she thinks entrepreneurs can access the markets of the far east, and how Chinese companies are coming to the west.
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What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion. Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain and emerging tech.
Check out Nick's RV on the BBC.
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What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion. Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain and emerging tech.
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Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their audience. Practical advice for anyone considering how to improve their presentations, and how to make them without even using slides.
He mentions also his partner at Ideas on Stage, Phil Wakenell, and their presentation questionaire all of which can be found on their corporate site: https://www.ideasonstage.com/
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Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their audience. Practical advice for anyone considering how to improve their presentations, and how to make them without even using slides.
He mentions also his partner at Ideas on Stage, Phil Wakenell, and their presentation questionaire all of which can be found on their corporate site: https://www.ideasonstage.com/
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https://academy.theunnoticed.cc/
If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on his video's compared to the industry benchmark of 5%.
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https://academy.theunnoticed.cc/
If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on his video's compared to the industry benchmark of 5%.
We mention the Shield app for LinkedIn analysis and InShot for editing and Adobe Creative Studio,
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Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.
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https://academy.theunnoticed.cc/
Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.
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There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.
You can see the coverage here
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There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that?
Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.
You can see the coverage here
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Do you know how much is enough PR to do? If not this Active Communications Index may be useful for you because it is a v simple formula to work out if your company falls into one of 4 profiles:
Influencer
Opportunist
Follower
UnNoticed.
This is a trailer for the full show which is coming up next.
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https://academy.theunnoticed.cc/
Do you know how much is enough PR to do? If not this Active Communications Index may be useful for you because it is a v simple formula to work out if your company falls into one of 4 profiles:
Influencer
Opportunist
Follower
UnNoticed.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Most entrepreneurs get stuck when thinking about what to say about their business. In this episode of The UnNoticed Show I am going to share 6 different categories of your business to look at for pr content, and drill down to find 5 items per category. These are the basis for ideation for your content strategy.
I mention videoask.com, gathervoices.com, canva.com, visme.com
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Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Most entrepreneurs get stuck when thinking about what to say about their business. In this episode of The UnNoticed Show I am going to share 6 different categories of your business to look at for pr content, and drill down to find 5 items per category. These are the basis for ideation for your content strategy.
I mention videoask.com, gathervoices.com, canva.com, visme.com
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
"The vision at TypeStudio is clearly to democratize the whole video production. The way how video is produced and really empower people to actually create great content by their own even though they don't have much knowledge or like a huge editing background. "
So says Michael Sieb, student co founder (1 of 4) of TypeStudio, an online audio and video transcription based editing service with over 20,000 subscribers.
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https://academy.theunnoticed.cc/
"The vision at TypeStudio is clearly to democratize the whole video production. The way how video is produced and really empower people to actually create great content by their own even though they don't have much knowledge or like a huge editing background. "
So says Michael Sieb, student co founder (1 of 4) of TypeStudio, an online audio and video transcription based editing service with over 20,000 subscribers.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Have you ever thought about compiling all of those thoughts and conversations into a book that could be used to position you or your company as an authority in the field? Well, if you have, then that's great news because this episode may well help you along that journey.
I talk about how I am curating 75 articles into a book of 50 from my podcast guests, experimenting with Dabblewriter for collaboration with my virtual assistance, layout via the Ukrainian freelancer I sourced on Upwork, Kindle Direct Publishing and getting an ISBN from Nielsen. All in should be under US$500 to publish my first book.
The full show is coming up:
https://www.buzzsprout.com/850540/8747153
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Have you ever thought about compiling all of those thoughts and conversations into a book that could be used to position you or your company as an authority in the field? Well, if you have, then that's great news because this episode may well help you along that journey.
I talk about how I am curating 75 articles into a book of 50 from my podcast guests, experimenting with Dabblewriter for collaboration with my virtual assistance, layout via the Ukrainian freelancer I sourced on Upwork, Kindle Direct Publishing and getting an ISBN from Nielsen. All in should be under US$500 to publish my first book.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Keynote Speaker Rusk shares how you can make a podcast a powerful sales tool. He also shares key considerations when considering your podcast strategy (he thinks you should have one btw), and his views on repurposing your audio for Youtube.
"Getting clear on why you want to start a podcast is first and foremost, the next thing in line is making sure that you're in line with your own level of commitment" says podcast guru Sebastian Rusk. Podcast Launch Specialist. Podcast Coach, 🎧 Podcast Producer,🕺Podcast Content Creator, LIVE Event Emcee/Host. 📚Author of #PodcastsSUCK (if you don’t have one) Digital Storyteller.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Keynote Speaker Rusk shares how you can make a podcast a powerful sales tool. He also shares key considerations when considering your podcast strategy (he thinks you should have one btw), and his views on repurposing your audio for Youtube.
"Getting clear on why you want to start a podcast is first and foremost, the next thing in line is making sure that you're in line with your own level of commitment" says podcast guru Sebastian Rusk. Podcast Launch Specialist. Podcast Coach, 🎧 Podcast Producer,🕺Podcast Content Creator, LIVE Event Emcee/Host. 📚Author of #PodcastsSUCK (if you don’t have one) Digital Storyteller.
Full show is here: https://www.buzzsprout.com/850540/8712715
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https://academy.theunnoticed.cc/
"The definition of what's considered media from the traditional sense has definitely changed and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most; that's the number one key I would say. "
Justin Goldstein of Press Record in New York explains step by step detail on how to engage the media.
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"The definition of what's considered media from the traditional sense has definitely changed and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most; that's the number one key I would say. "
Justin Goldstein of Press Record in New York explains step by step detail on how to engage the media. Then he pops off to take care of his new born son.
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Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.
I mention some customer journey mapping tools including:
https://creately.com/
totango.com
miro.com
SEMrush
Be a podcast guest.
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Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.
I mention some customer journey mapping tools including:
https://creately.com/
totango.com
miro.com
SEMrush.com
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters.
According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.
Here is how it works and why it's essential to have this kind of AI working for your brand. Factmata are a founding member of the Credibility Coalition, a working group hoping to build standards for truth and credibility online.
If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me, Jim James, on the unnoticed show.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Thank you for listening to this episode of the unnoticed to show. I hope that you've enjoyed. If you have, please do rate it on any of the players. If you'd like more information, go over to EASTWEST PR and subscribe to our weekly newsletter. Or connect with me on Linkedin that's just Jim James. I'd be delighted to connect with you and let me know how i can help you to get noticed.
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Be a podcast guest.
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https://academy.theunnoticed.cc/
Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters.
According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.
Trailer for the full show coming up next.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding.
The full show is here but will also be coming up in your player.
Peter Dorrington, CEO of Anthrolytics shares how his company is designing systems and training bots to deliver empathy at scale, and also gives practical advice for business owners to deliver compassion oriented service to stakeholders just by using simple verbatims and templates.
Be a podcast guest.
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https://academy.theunnoticed.cc/
At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding.
Peter Dorrington, CEO of Anthrolytics shares how his company is designing systems and training bots to deliver empathy at scale, and also gives practical advice for business owners to deliver compassion oriented service to stakeholders just by using simple verbatims and templates.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Press briefings are the mainstay of media outreach but most people treat the build up and the event in ways that undermine the chances of success. With over 25 years experience I share 6 key considerations in the 3 stages of build up, during and post briefing. I include details of a recent virtual event my Agency hosted in SE Asia with media from Thailand, Indonesia and Malaysia to remind us of the importance of thinking about the language used by the spokespeople; and I don't just mean which the mother tongue.
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Press briefings are the mainstay of media outreach but most people treat the build up and the event in ways that undermine the chances of success. With over 25 years experience I share 6 key considerations in the 3 stages of build up, during and post briefing. I include details of a recent virtual event my Agency hosted in SE Asia with media from Thailand, Indonesia and Malaysia to remind us of the importance of thinking about the language used by the spokespeople; and I don't just mean which the mother tongue.
Full show coming next also here https://www.buzzsprout.com/850540/8619991
Be a podcast guest.
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Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Social listening shows that Dominic Cummings, former special advisor to Boris Johnson, was looked upon more favourably by the internet community than the almost equilibrium of the British media. So this episode talks about social listening using tools like socialmention and significance systems, and what entrepreneurs should consider when forging their reputations everyday in the digital domain.
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https://academy.theunnoticed.cc/
Social listening shows that Dominic Cummings, former special advisor to Boris Johnson, was looked upon more favourably by the internet community than the almost equilibrium of the British media. So this episode talks about social listening using tools like socialmention and significance systems, and what entrepreneurs should consider when forging their reputations everyday in the digital domain.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Should you share your guest with another podcast host? I was asked this question by an entrepreneur today. I answer this question of whether to build, borrow or lend your guest to another podcaster on this show, and look at what decisions to take including:
- The stage of your business
- Your level of technical preparedness
- The scale of your audience
Plus many more considerations to guide you on your way to getting noticed.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Ugi Djuric has helped generate over US$5m in revenue for his clients who book him for content strategy and implementation. This Serbian entrepreneur is on a mission to help B2B SaaS companies get FAST Google rankings with Content Marketing via ContentHorse and Podino.io for podcast guests.
Content marketing is one of the best drivers of growth for B2B SaaS companies. You can see powerful examples everywhere e.g. Check HubSpot, Drift, Privy, lemlist. But the sad truth is - 95% of B2B SaaS companies do the content marketing on the wrong way. They write their content for Google and its' algorithm. They don't write their content for their users. Well-researched, user-centric and of course, SEO Friendly content is the future of content marketing.
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
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https://academy.theunnoticed.cc/
As babies we know instinctively how to do it, but as we get older we over ride our natural inclination to breath fully and as a result start to impact how we sound. At least that is just one of the learnings from this audio full episode with voice coach Jimmy Cannon., as he shares exercises on air for everyone to do which help to restore a relaxed and full bodied tone to your voice.
Check out his great sounding courses here: https://www.jimmycannon.com/
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https://academy.theunnoticed.cc/
As babies we know instinctively how to do it, but as we get older we over ride our natural inclination to breath fully and as a result start to impact how we sound. At least that is just one of the learnings from this audio full episode with voice coach Jimmy Cannon., as he shares exercises on air for everyone to do which help to restore a relaxed and full bodied tone to your voice.
This is a trailer the full show to follow.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Nitin Pandey has over 3,000,000 Indian parents as part of the Parentune virtual community. They are answering the need for a replacement to the village, and the traditional ways in which anxious parents could find answers to the problems facing their loved ones. We talk on the show about how he has built the platform, how he solved the issue of experts and no patients, and the use of micropayments on mobile during COVID-19 to keep the community online.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Nitin Pandey has over 3,000,000 Indian parents as part of the Parentune virtual community. They are answering the need for a replacement to the village, and the traditional ways in which anxious parents could find answers to the problems facing their loved ones. We talk on the show about how he has built the platform, how he solved the issue of experts and no patients, and the use of micropayments on mobile during COVID-19 to keep the community online.
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Who wants to be a personal brand? In truth not many people do but in practice we all have to now think about the impact of remote working and a portfolio career on how we position ourselves to continue getting employed. All the way from Pensacola Florida, the founder of
BRANDthority.com and Michelle Griffin Media joins me on the show..wearing her trademark sunshine yellow earrings!
Personal Brand Marketing/PR Strategist • B2B LinkedIn Branding & Content Marketing • StoryBrand Guide • Speaker/Trainer • 🎙️ Host of "Business of You" Podcast (launching soon) and mother of 3, Michelle Griffin, shares the 5 C's of personal branding. What's great is that these don't cost any money and are both a process and a cycle; meaning that one can learn them and that they are self sustaining.
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https://academy.theunnoticed.cc/
Personal Brand Marketing/PR Strategist • B2B LinkedIn Branding & Content Marketing • StoryBrand Guide • Speaker/Trainer • 🎙️ Host of "Business of You" Podcast (launching soon) and mother of 3, Michelle Griffin, shares in this trailer for the full show how entrepreneurs can build personal brands.
Be a podcast guest.
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We were so busy laughing I had to remember to stop the show, as Alex Greenwood,
veteran PR professional, expert in media relations, crisis communications planning, business development, content creation, e-publishing, podcasting et al explains how to leave an impression on the interviewer to get invited back onto the show.
Alex Greenwood runs AlexPR, is an award-winning writer, public relations consultant, podcaster, speaker, and former journalist. He is the host/producer of the Mysterious Goings On podcast and the PR After Hours podcast. Alex is a recognized expert in the fields of public relations, crisis communications, publishing, and writing.
This was the UnNoticed show with Jim James and produced by EASTWEST Public Relations.
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
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We were so busy laughing I had to remember to stop the show, as Alex Greenwood,
veteran PR professional, expert in media relations, crisis communications planning, business development, content creation, e-publishing, podcasting et al explains how to leave an impression on the interviewer to get invited back onto the show.
Alex Greenwood runs AlexPR, is an award-winning writer, public relations consultant, podcaster, speaker, and former journalist. He is the host/producer of the Mysterious Goings On podcast and the PR After Hours podcast. Alex is a recognized expert in the fields of public relations, crisis communications, publishing, and writing.
The UnNoticed Alex Greenwood - trailer for the upcoming show.
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The future of business is on a platforms like Uber Eats, Amazon or in China Taobao or JD.com Even in the B2B segment trading platforms and market places are transforming how companies can find, market and close deals. The question is how can an entrepreneur compete in these hyper commercial environments where proximity is no longer a condition of success? Arvind Murali spends his days as Chief Data Strategist at Perficient on "Why & How" Organizations can become Digitally competitive using Data & AI and how to get there quickly. We talk about the importance of content, demonstrating transactions and where AI will take us.
Buzzsprout - Let's get your podcast launched!Be a podcast guest.
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https://academy.theunnoticed.cc/
The future of business is on a platforms like Uber Eats, Amazon or in China Taobao or JD.com Even in the B2B segment trading platforms and market places are transforming how companies can find, market and close deals. The question is how can an entrepreneur compete in these hyper commercial environments where proximity is no longer a condition of success? Arvind Murali spends his days as Chief Data Strategist at Perficient on "Why & How" Organizations can become Digitally competitive using Data & AI and how to get there quickly. We talk about the importance of content, demonstrating transactions and where AI will take us.
This is the trailer for the upcoming full show which follows next on the UnNoticed podcast.
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Fighting back from a bout of depression Indian photographer Akshay Jamwal embarked on a 365 day marathon of self portraits. His passion project became his calling card, and since 2012 he has been a pioneer in the India market for headshots. He shares openly about how he managed to turn his darkest moments into a way to get noticed, his views on the merits of authenticity and the impact of Linkedin on the Indian market for photography.
Be a podcast guest.
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https://academy.theunnoticed.cc/
Fighting back from depression Indian photographer Akshay Jamwal embarked on a 365 day marathon of self portraits. His passion project became his calling card, and since 2012 he has been a pioneer in the India market for headshots. He shares openly about how he managed to turn his darkest moments into a way to get noticed, his views on the merits of authenticity and the impact of Linkedin on the Indian market for photography.
This is a trailer for the full show which follows next.
Be a podcast guest.
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https://academy.theunnoticed.cc/
Over 5bn people don't have access to legal justice. When COVID struck this legal tech start up helped over 40,000 tenants avoid eviction by providing access to legal justice in 48 hours. Mauricio Duarte,, COO at A2J Tech | Of Counsel Partner Legal Plus| Host Legal Hackers Podcast, shares about how A2J Tech builds solutions which help people who don't have access to justice. We talk about how the small self funded team got solutions noticed without any budget or agency.
Be a podcast guest.
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https://academy.theunnoticed.cc/
Over 5bn people don't have access to legal justice. When COVID struck this legal tech start up helped over 40,000 tenants avoid eviction by providing access to legal justice in 48 hours. Mauricio Duarte,, COO at A2J Tech | Of Counsel Partner Legal Plus| Host Legal Hackers Podcast, shares about how A2J Tech builds solutions which help people who don't have access to justice. We talk about how the small self funded team got solutions noticed without any budget or agency.
This is a trailer for the full show coming next.
Be a podcast guest.
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https://academy.theunnoticed.cc/
Did you know that there are dangerous toxins in oral hygiene products, and it was this realization that led Howard Kaufman and Brian Hinterlong to create ORL. The start up is making it safer to give our family oral hygiene products. The 2 year old company is delivering on it's promise by providing a better choice for consumers looking to live a more organic, natural and healthier lifestyle.
Howard came onto the UnNoticed to talk about competing with the MNC FMCG brands, communication with influencers, and the function of building a tribe. Some ORL products include some substances which mean that he can't advertise on Facebook, and so they had to create a new website to enable them to sell to boutique outlets and via Amazon.
International availability of ORL is here on Amazon.
Be a podcast guest.
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https://academy.theunnoticed.cc/
Did you know that there are dangerous toxins in oral hygiene products, and it was this realization that led Howard Kaufman and Brian Hinterlong to create ORL. The start up is making it safer to give our family oral hygiene products. The 2 year old company is delivering on it's promise by providing a better choice for consumers looking to live a more organic, natural and healthier lifestyle.
Howard came onto the UnNoticed to talk about competing with the MNC FMCG brands, communication with influencers, and the function of building a tribe. Some ORL products include some substances which mean that he can't advertise on Facebook, and so they had to create a new website to enable them to sell to boutique outlets and via Amazon.
International availability of ORL is here
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
As a former Canadian National Team Captain and Top-40 world ranked taekwondo fighter, Dylan Nadler was able to experience athletics at the highest levels. The pursuit of his Olympic dream paved the way in outlining the career that he strives to develop every day - MindLock Mental Training. We discuss the importance of visualization in business, and how to see success without having to do all the physical work. This is important because part of getting noticed, is to believe that we should be, and what that will look like to both audience and ourselves.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
As a former Canadian National Team Captain and Top-40 world ranked taekwondo fighter, Dylan Nadler was able to experience athletics at the highest levels. The pursuit of his Olympic dream paved the way in outlining the career that I strive to develop every day - MindLock Mental Training. We discuss the importance of visualization in business, and how to see success without having to do all the physical work. This is important because part of getting noticed, is to believe that we should be, and what that will look like to both audience and ourselves.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
B2B Lead Generation is hard. The competition is fierce, the landscape changes daily and half the "Gooroos" have no idea how to replicate their success. How do you even start with cold outreach ? How do you leverage social media content without wasting your resources? And how do you generate leads through LinkedIn?
B2B LeadGen expert Stapho Thienpont shares his expertise on this episode of the UnNoticed.
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B2B Lead Generation is hard. The competition is fierce, the landscape changes daily and half the "Gooroos" have no idea how to replicate their success.
How do you even start with cold outreach ? How do you leverage social media content without wasting your resources? And how do you generate leads through LinkedIn?
B2B LeadGen expert Stapho Thienpont shares his expertise on this episode of the UnNoticed.
This is a transcript for the full show.
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Chris Martin of Atlas Marketing explains how his Pittsburgh marketing agency has found client loyalty and a way to play in part in his chosen industry; being brave enough to say no to opportunities has opened up new ones.
The UnNoticed is an International Podcast for sharing your tools and resources to help businesses #getnoticed . Brought to you by EASTWEST PR.
Support the show (http://www.paypal.me/eastwestpruk )
Support the show (http://www.paypal.me/eastwestpruk)
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Chris Martin of Atlas Marketing explains how his Pittsburgh marketing agency has found client loyalty and a way to play in part in his chosen industry; being brave enough to say no to opportunities has opened up new ones.
This is a trailer for the full show coming on the 14.04.2021
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Cory Warfield shares his insight on how the law of reciprocity helped him transition from the UnNoticed Waiter to an Entrepreneur using LinkedIn.
In this episode, you will learn how the law of reciprocity works with the algorithm to help you build your B2B relationship with your audience and customer utilizing LinkedIn in its most professional way. He'll also share the key differences between Instagram, Facebook, Twitter and Linkedin, and how he build a following of over 250,000 in just under 36 months. Cory Connects is making the world more connected and every individual more visible; and on this show Cory tells us how that can impact you.
The UnNoticed is an International Podcast for sharing your tools and resources to help businesses #getnoticed. Brought to you by EASTWEST PR.
#getnoticed #eastwestpr #theunnoticed
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#getnoticed #eastwestpr #theunnoticed
Cory Warfield shared his insight on how the law of reciprocity helped him transition from the UnNoticed Waiter to an Entrepreneur using LinkedIn.
In this episode, you will learn how the law of reciprocity works with the algorithm to help you build your B2B relationship with your audience and customer utilizing LinkedIn in its most professional way.
The UnNoticed is an International Podcast for sharing your tools and resources to help businesses #getnoticed. Brought to you by EASTWEST PR.
Support the show (http://www.paypal.me/eastwestpruk)
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Sometimes it's better not to get noticed. Anthony Hayes shares his insight from New York where he runs the Hayes Initiative . He explains solutions for situations like crisis management which might require negotiation with the media outlets not to publish a certain story or replace existing ones with a good story. He shares knowledge on the toolkit to have in place, and expresses amazement at how few companies are prepared for a crisis. Don't let that be you! Listen to this really informative episode.
The UnNoticed is an International Podcast for sharing your tools and resources to help businesses #getnoticed. Brought to you by EASTWEST PR.
#getnoticed #eastwestpr #theunnoticed
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This is a trailer for the full conversation with Anthony Hayes, a PR expert based in NYC who comes on the UnNoticed show to talk about how to create a crisis management plan.
Full show is here
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Diogène Ntirandekura is the Happy ERP consultant who loves podcasting so much, he started an international podcast for digital transformation, and shares just how he has produced over 80 episodes, the impact on his business, and his future plans to introduce French to reach out beyond his native Canada.
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Diogène Ntirandekura is the Happy ERP consultant who loves podcasting so much, he started an international podcast for digital transformation, and shares just how he has produced over 80 episodes, the impact on his business, and his future plans to introduce French to reach out beyond his native Canada.
This is the trailer for the full show.
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James Altucher, Ryan Holiday and Sarah Kunst are 3 of a select bureau of authentic and nice people that VaynerSpeakers currently represents, and we learn why this new agency is "removing the transaction from the engagement" to ensure audience engagement.
Zach Nadler, the CEO of VaynerSpeakers, shares which qualities give a speaker an international audience, what is a multi-hyphenate, his view on what the next billion-dollar business will be for anyone in the events business, and what qualities in a speaker are more important than just having a good story to tell.
The UnNoticed is an International Podcast for sharing your tools and resources to help businesses #getnoticed. Brought to you by EASTWEST PR.
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This is a trailer for the full show which is here.
James Altucher, Ryan Holiday and Sarah Kunst are 3 of a select bureau of authentic and nice people that VaynerSpeakers currently represents, and we learn why this new agency is "removing the transaction from the engagement" to ensure audience engagement.
Zach Nadler, the CEO of VaynerSpeakers, shares which qualities give a speaker an international audience, what is a multi-hyphenate, his view on what the next billion-dollar business will be for anyone in the events business, and what qualities in a speaker are more important than just having a good story to tell.
The UnNoticed is an International Podcast for sharing your tools and resources to help businesses #getnoticed. Brought to you by EASTWEST PR.
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https://academy.theunnoticed.cc/
Gerry Foster helped create a “secret sauce” for Evoklife.com to DELIGHT and attract elite clients, and showed Easyologypets.com how to EXCITE customers by making their pet products more appealing and engaging. He has a Big Brand Formula which he shares with the UnNoticed on this show from his offices in Los Angeles. Gerry says "If your brand is not distinct your business will be extinct." Listen to his Big Brand Formula on this episode.
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How can you make money by building brand and community based on personal experience and charisma? This is the question I put to Adrian Starks , a Keynote Speaker, Bestselling Author and Chief Communications Officer of Connect Now Business Network Ltd. His mission is to help entrepreneurs, students and organizations with teams who are feeling stuck, uninspired or unfulfilled to become their own changemakers. The Vancouver based entrepreneur shares about the power of consistency, batch processing, being authentic and the importance of doing the years of hard labour to create an overnight success.
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Eric Mitchell is the CEO of LifeFlip Media, and a recognised TV personality in his own right appearing on ESPN, ABC, Fox Sports, NBC, CBS, Cheddar, Fox News, CNN, BBC News, NewsNation Now. He shares with with UnNoticed how to get started with appearances on local radio and podcasts, the power of ClubHouse and ways to be the best person for the media to talk to when a story is breaking.
This is a trailer for the longer 20 minutes interview coming up on the UnNoticed.
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Eric Mitchell is the CEO of LifeFlip Media, and a recognised TV personality in his own right appearing on ESPN, ABC, Fox Sports, NBC, CBS, Cheddar, Fox News, CNN, BBC News, NewsNation Now. He shares with the UnNoticed how to get started with appearances on local radio and podcasts, ways to leverage ClubHouse and tips on being the best person for the media to talk to when a story is breaking.
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Journalists don't want to talk with Agency people, according to this agency owner and so Brandon Watts in Florida has created a DIY Pr program for early stage start ups so that they don't have to pay people like Brandon and me to help them. He shares the 5 stages of a PR plan which are generating great results for his clients, and we talk about how much time should be spent on owned vs earned, and whether Sheryl Sandberg was right when she said the media don't care about the little guys.
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Dr Shelley James created an avatar called Luna to explain to young people how light makes a difference to their wellbeing, and what they can do about it with simple and free tips. The edumercials were sponsored by industry players Signify, Fagerhult and Seoul Semiconductor. The first 2 short films have been viewed over 1,500,000 time with click through rates over 10%. Listen to how Shelley persevered when big agencies said they she couldn't afford to produce these videos', and how technologies which other low budget projects can use, and how she managed to raise finance.
Http://www.Ageoflightinnovations.com
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Purpose driven projects are increasingly part of an organizations role in the world, and for the 150 year old World Rowing Federation, a partnership with the World Wildlife Fund for Nature is taking the form of a rowing centre on the Kafue river in Zambia. Mark Thomas shares why taking care of water is a concern for all, and also how organizations can align their purpose with practical solutions to problems facing the world.
WWF and World Rowing have a very strong and active partnership because our sport is a powerful and very relevant means of communication to all age groups, about Clean Water issues around the globe. As well, we are working together on an important “water-project” near Lusaka, Zambia, called the Kafue River & Rowing Centre. In just a few words, this Centre will be a place on the banks of the Kafue River (a major tributary to the Zambezi) where conservation, research, and sport unite to tackle global water issues. It is a project where a partnership such as this - and with the support of companies whose interests lie in the same direction, can make a crucial local intervention – yet with global impact.
See links here for details
https://worldrowing.com/responsibility/environment/wwf-alliance/
https://worldrowing.com/responsibility/environment/kafue-river-rowing-centre-info/
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This is a trailer for the full show which can be heard on the 9th March by just subscribing to the podcast or clicking this link.
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The Mason Wiggins Media Group aka MWMG.TV is an independent on-demand webTV network and is run by Audrey Wiggins, who also runs Altogether.biz and holds down a regular job. They stream, produce, host and design OTT primarily for the IoT. Featuring hot topics, inspiration, faith-based, business, comedy, health and wellness, shopping and entertainment programming. We talk about how this inspiring woman set up and manages a channel which offers multiple revenue streams, but also opportunities for any company or entrepreneur to go global with a limited budget. If you don't want to set up your own webtv, reach out to Audrey and she can host your show on her platform.
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If you look at reputation management, public relations, advertising, whatever you want to call it, according to Author, brand reputation strategist, entrepreneur, commissioned Kentucky Colonel and partner in Elasticity Aaron Perlut, there are two primary tenets; content and distribution. In this podcast formerFleishman Hillard executive Aaron shares with me how the Elastic Agency used a data driven but also creatively disruptive approach to making tax filing in America by H&R Block all about moustaches, and why godaddy was supposedly the perfect fit for his 'crazy' agency, but that wasn't what the internic company was looking for.
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Toni Kaufman gives this reassuring message and also tips on how to maximise value from online events.
This is a trailer for the full show which is here.
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This is a trailer for the full show with Aaron Perlut which can be heard here
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Marketing Technology Frans Riemersma, son of a radiologist who taught him the value of functionality over features. For two decades Frans has been designing Marketing Technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn. On this show we talk about the key applications all small business owners should deploy, and some cool new AI tools many of which offer freemium models.
Software spoken about:
https://www.woopra.com/
https://mixpanel.com/
https://monkeylearn.com/
https://www.drift.com/
http://www.bonjoro.com
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Want to build a passion into a profitable business? Then listen to Drew Stone explain how his love for Punk Rock has grown into a 90,000 fan following, with revenues on Patreon and an expanding line of merchandise made in real time using a Chinese just-in-time supplier.
Drew Stone is an American film director, producer, editor and musician. His works include music videos, commercials, documentary films and television. He founded the New York City-based film production company Stone Films NYC. He is a four-time X-Tremmy award winner with his Urban Street-Bike Warriors series of films and director of the MTV True Life episode “I Live To Ride."
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Coming on Thursday 25th February - you can here the full length version of this talk with Frans Riemersma.
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Entrepreneurs hire Toni Kaufman of Standout Universe to help them bring their ideas to life, from concept to launch, so that they can become the authority, celebrate the celebrity within, and get seen as the Go-To Expert in as little as 90 days! She brings lots of warmth, laughter and ideas from Houston about the way to leverage online events, including some useful pointers on downloading contacts from LinkedIn, and the need for everyone to position themselves as an authority before they get to the online event.
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Sabrina Scholkowski, a Mexican/German millennial built such a successful podcast that she launched a training course. She shares with us how a podcast could be an integral part of the communications plan, the equipment, and strategies for content but also for listener feedback.
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Omri Hurwitz shares insights on building media platforms which can eventually become as valuable as the business they promote. We discuss how this Israel/California based consultant uses advanced revenue-oriented methods to create product demand. We talk about combining Demand Generation campaigns alongside traditional Lead Generation campaigns, and get into the details of how much content on a side should be gated and how much should be free to view.
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Chris Robinson, Founder of Boost Evaluation , explains how a company can go about doing evaluation so that it's meaningful, both in terms of a potential awards entry but also to help planning for the future of the business.
They say necessity is the mother of all invention…that was the case here. Boost Evaluation Ltd was set up in 2011 as a wholly owned subsidiary of Boost Marketing Ltd (aka Boost Awards) – a company that specialises in helping businesses enter (and very often win) awards.
Winning awards is all about convincing a panel of awards judges that you are more deserving of recognition than any of the competition. We quickly learned that the way to do this was by out-evidencing the competing entries: we needed to provide strong, convincing results that could bear up under close scrutiny by even the most sceptical judge.
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Imagine a coffee shop giving access to life-saving water for every coffee they sell, or accountants educating a child in need for every client they serve... And imagine if every time you sold one of your products or services, something great happened.
As I recently joined B1B1 I was able to invite Founder of B1G1 (BUY1GIVE1) Masami Sato to share with me all about this Global Business Giving Initiative which I believe also meets a real need for companies to be able to demonstrate the impact of their contributions by using some innovative technology apps.
Since 2007, B1G1 has worked with more than 2,700 businesses from all industries creating over $200m in impact.
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What is your mask saying about you and your organization? There are 4381 political face masks for sale on Etsy, and they cost $11.94 on average. The most common political face mask material is cotton. The most popular ones appear to be making statements including that worn by Georgia Representative Marjorie Taylor Green who's recent mask was emblazoned 'FREE SPEECH.'
“If you have to put this thing on your face – an actually visual representation of a paradigm shift in society – why not make it as crazy as possible,” said Brad Thompson, chief of operations for Brea-based jogging company Built on Athletics, or BOA.
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A new edumercial series to teach children about the impact of light on their wellbeing has been created by Dr Shelley James, with some support from me and our SPEAK|pr process. I share how we trade marked the LunaTM character, and made a series of 60 + explainer videos for children using the Lumen5 platform which made versioning quick and more cost effective than traditional studios could offer.
Check out Luna and more at Age of Light Innovations Group
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Trailer for an upcoming show with Adrian Starks - listen to the full episode here
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If you are seeking meaningful work, you'll love this podcast in conversation with Tim Olaore
‼️Mr. Meaningful Work‼️ is a leader in Leadership Development and connects employees, entrepreneurs and enthusiasts to meaningful work principles that make sense. We discuss how to Tim is producing content and deveeloping a community as a side hustle with 100% support from his employer, Adventist Health. Tim is in California and is building his community in America but there are many technical lessons to learn for anyone using podcasting as part of their marketing strategy.
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I share lessons which I have learnt from producing 280 podcast episodes, and reaching my own first milestone of 10,000 downloads. It's not the biggest nor most successful podcast but it's mine, and I think some of these considerations may help you if you are exploring podcasting to promote your course.
1. Platform - I use buzzsprout.
2. Duration - I keep mine to sub 20 mins
3. Distribution - how to leverage the content
4. Audience - where they are and on what devices do they listen
5. Costs - kit (I use Røde NT, Beats, Descript, Hindenburg)
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I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia, Singapore News Live and social media within a week.
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There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure. I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:
bonjoro
gathervoices
vimeo
contentsamurai - now Vidnami
clicksend & twilio
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Send me your questions - this one came from a marketing director in Australia who is looking at how to blend traditional with digital communications. I share my strategic approach here, and explain how these factors can all weigh on the decision.
Digital - speed, universality, attribution
Traditional - authority, perspective, circulation
Audience - internal, partners, external
Outcomes sought & formula's to be applied.
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Virtual press briefings can save you time and money and still get the same results as an in person briefing but you need to take into account the relationship that you want to build with the media, just as much as the information that you want to share. In this podcast I talk about how we are preparing for a virtual press briefing in Singapore with video from around Asia to talk with our client who is based in Dubai about the $1 million water awards. I talk about how we will make the recipients of the Awards into the real story, about the kind of digital assets that we will prepare, and even the innovative media invitation which we created which may be an idea for you if you are planning on inviting Media to hear your story.
I mention using Descript, Prowly and Bonjoro.
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Where can we find light in this never-ending shade? This will become a phrase etched in everyone's mind as the counterpoint to the Biden inauguration, and the amazing display of eloquence and presence by the poet laureat Amanda Gorman. However, there was a lot more going on that day including the placement of 192,00 flags representing all 56 American states and territories. This episode includes a recording of "The Hill We Climb" which when heard rather than watched is all the more impactful. I share this because firstly it comes as a massive relief to have inspiration from the other side of the pond instead of consternation, but also because it gives great guidance to everyone about the power of words, symbols and the need to let new generations articulate the future vision whilst older leaders play the role of mentors and facilitators. This is exactly what we talk about in the SPEAK|pr program.
Here is a transcript of her inaugural poem, “The Hill We Climb.”
When day comes we ask ourselves,
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We've been trying out the NewoldStamp application and as it is our VA in the Philippines who has been doing the implementation, I invited her onto the show to discuss the ease of implementation, the cool features like the analytics and why the customer service is a 5/5.
Listen and decide for yourself, as certainly auto signatures are a must.
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If you are anything like me then LinkedIn is a love|hate thing; I need but it drains my time. Guillaume Portalier, co-founder of Prospectin shares how his start-up can automate lead generation without risking being delisted by LinkedIn. They are pretty smart as they set maximum daily action quotas (between 80 and 100 for connection requests and follows, between 120 and 150 for messages and between 160 and 200 for profile visits), once these quotas are reached, your actions are no longer sent, until your quotas reset the next day. We talk about how automation can allow outreach without exhaustion, use of templates and how LinkedIn can be 10x more impactful than traditional email.
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Listen to Charlie Sampson talk about the #1 lesson he's learnt after 30 years running ad agencies including Saatchi & Saatchi China. This was my first ever podcast, now just trying Descript to repurpose my first ever podcast into episode 271! You'll be reassured by Charlie's wisdom and blown away by this visual audio editing platform.
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In this episode I talk about the best way to get coverage is by talking about the people who benefit from what the organization does for them. In this episode explain the work my team at EASTWEST PR are doing for the Global Water Awards funded from Dubai, and the benefits the Singapore company Liquinex has drawn from being a winner in 2019.
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Newoldstamp has been installed now for 30 days and I discuss how we managed the integration and the surprising statistics about the impression that one person can make just by using an auto signature solution.
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Why aren't all entrepreneurs a success when it's clear that they could be? Because they haven't read the new book by John Lee Dumas. JLD is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 3000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is a proven entrepreneur who knows entrepreneurs.
JLD is just about to launch his new publication which is listed here UncommonSuccessBook He talks us through the first 3 chapters of the "Common Path to Uncommon Success", his views on who makes it as an entrepreneur, and the role of philanthropy in his life.
His 272 page book with elegant cover is available for pre-order on Amazon and has a Kindle version which saves trees at the same time as lighting your entrepreneurial fire.
I pre-ordered 12 and will be offering those as prizes when they come out in March. Check out his amazing pre-order offers...Puerto Rico sounds like just the lock down getaway we could all do with not least as JLD has a stunning pool overlooking the ocean!
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Dr Shelley James hosted a panel with a group of 11-13 year olds to give feedback on her recent edumercials about the impact of natural light on wellbeing. I sat in and was taken aback by their insight and candour, but also share here what they taught us about the importance of taking into account some simple truths about what we share and how we share it; regardless of the age of the audience.
I mention recording and editing the podcast on Descript. I have to say I still can't quite believe what I am seeing as I edit text and the audio track is simultaneously edited...one has to see it to realize it's really doing this.
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Like his policies or not, Donald Trump has given a masterclass on public perception management which holds lessons for all business owners. I use the SPEAK|pr framework to interpret the actions of this billionaire NY property developer who managed to build a following which would storm the US Capitol buildings on the 6th November. I break down how Trump and his cohort took a leaf out of Joseph Goebbels, master orator and propagandist generally accounted responsible for presenting a favourable image of the Nazi regime to the German people.
However, his process and approach can be a model not least the power of owned media. I try not to be political just analytical, so that we can learn from Trump how he built a following around a cause; some of the best practices should be used to undo the damage done to the fabric of the nation but also the reputation of America worldwide.
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In this episode, Sonali Nair shares the three key features of a virtual tradeshow platform that you want to insist on before committing to any technology application, and the five strategy boards that your business should develop prior to launching any virtual event. Sonali Nair CMP, DES, HMCC, is the Manager - Digital Events & Global Campaigns digital events at OpenText. With over 2,000 hours of online events experience, she shares her personal views on using ON24 and how she helped to organize an online spelling test for children during lockdown.
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We are now subjecting our children to intense stress by ignoring the picture superiority effect, and we can do something about it. The PSE says "Items studied as pictures are better remembered than items studied as words even when test items are presented as words." Then why am I receiving all my 11 year old daughters' home school instructions as long form bullet pointed list which an 11-year-old is supposed to both understand and comply with and finally to be motivated by.
In this episode I invoke Wiio's law of miscommunication, and urge everyone to start to send information in the format that the audience is going to find most appealing; and to an 11 year old that's got to be moving images! It's not much different for the big kids who are working from home also using MS Teams.
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The best way to be heard is to answer someone else’s question. You can do this by checking on google key word but there are specialist tools which will do much more. They analyse your existing content and tell you which topics you can extend your content to, and most importantly they can tell you what topics are trending and the exact questions which people want answered so that you can help them.
I mention a few tools in this podcast:
http://www.answerthepublic.com
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When it came to making videos which will have a short shelf life, need to be high impact, and educate kids about how light affects their wellbeing, I turned to Lumen5. It's is a video creation software that helps marketers, publishers, and brands create video content in a breeze, without any technical expertise.
In this episode I talk about the key features that I am using to develop these edumercials with Dr Shelley James, (She's my sister), and how short form video can be cost effective and with this technology produced at scale and at speed.
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The South African pilot who took 11 year old daughter for a flight today said his business would take off if I left a review on TripAdvisor. Every month, 456 million people – about one in every 16 people on earth – visit some tentacle of TripAdvisor.com to plan or assess a trip. Whilst there are fake reviews, it's a key site for businesses of all sizes including the Great Western Airports, to get personal recommendations. And it makes a differnce - March 2015 study by Medallia on TripAdvisor shows that accommodations that respond to more than 50% of social media reviews grow occupancy rates at more than twice the rate of properties that tend to ignore reviews. The research shows that responding to more than 50% of reviews correlates with 6.8 percentage points growth in occupancy rate.
So of course I left a review, and so can you to support your favourite venue or show, but if you have a business subject to reviews, the research shows it's important to address them quickly.
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The 3rd cycle of the UAE Water Aid Foundation (Suqia UAE) has opened for registrations offering total funds of US$1 million for solutions to the challenges of water scarcity. My Agency, EASTWEST Public Relations, is charged with attracting entries from ASEAN Countries. Here is how we intend to use partnerships and making past winners into heroes to increase the number of innovators to enter.
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Turning the tables on the costs of video production, Lumen5 makes it quicker to make video than to watch one. I copied the url from a blog on my website and made a 45 second explainer video in 45 seconds using the free package on Lumen5. The blog on my website is about using AI to create content, here, and the video is here.
Stunning how quickly and the quality of the output, and so I had to share this short post today so that you can experience for free another cool technology which enables business owners to get noticed without a big budget; in this case for free.
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If like me, you've been vexed by the problem that you have been creating lots of content and not been getting more leads, Laura can give you some advice. Laura L. Bernhard, creator and host of The Marketing Bound Podcast that helps service-based entrepreneurs with inbound marketing. From sunny Toronto she shares her considerable insight on using blogs, social media, email nurturing, and content creation to help entrepreneurs like us attract leads and get clients.
To help grow your business, join the Marketing Bound Facebook group, and visit marketingbound.com to check out the free resources.
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Roughly 306.4 billion emails were sent and received each day in 2020, and many of those were missing a key marketing element which builds trust; the autosignature. Helga Zabalkanskaya of newoldstamp tells us how their Ukrainian founded company is serving customers worldwide, offering customizable email signature applications for enterprises starting as low as US$1 per month.
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I went to Wikipedia today and was asked to make a $2 per month contribution; that's the most unbelievable value for the worlds #1 ranked reference site - it's a fraction of Amazon Prime or Apple Music and yet it contains over 53m reference files and has over 1bn visitors per month. The Wikimedia Foundation mission is to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally.
I look at the foundation behind Wikipedia, but also share how you can create a Wikipedia account and page for your company.
A shout out to Amy Parker, (@snugglefestival) of the Wikimedia Foundation who was so thoughtful as to tweet a "Thank You" when I shared an invitation to others to join me in making a monthly donation.
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This short summary of the SPEAK|pr program details the mastermind course which I have developed which helps business owners to get noticed by harnessing the power of technology applications for content creation, amplification and measurement. There has never been a better time for business owners when it comes to a level playing field; these tools are as accessible to start up as the MNC.
SPEAK|pr process:
Storification
Personalization at scale
Engage with content
Amplification via automation
Know your productivity, not vanity metrics
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"We find a clear link between believing coronavirus conspiracies and hesitancy around any future vaccine,” said Dr Sander van der Linden, co-author and Director of the Cambridge Social Decision-Making Lab. From a communications perspective, this is now the biggest obstacle facing governments, the World Health Organization and anybody involved in the healthcare of citizens, employees or communities. COVID-19 is moving from a medical pandemic to an infodemic.
The Social Decision-Making Lab launched a project with the UK Cabinet Office: Go Viral!, a short online game that helps 'inoculate' players against fake news by lifting the lid on common misinformation techniques.
I took the test and returned a score of 23,261 which put me in the top 24% on the gullibility ratings. Check out the COVID-19 Mythbusting test for yourself for free here.
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According to Marcus Ahmad, everyone can have their own personal brand as long as it is authentic and has personality. A former university lecturer and professional photographer with international experience, Ahmad shares practical tips on colour selection, backgrounds, what to wear, the 3 shots that everyone should have in their portfolio and what professionals call north light.
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Human's aren't perfect, we forget things like appointments, and with so many emails and messaging chats it's easy to do, but for £0.028 (charges vary according to provider and gateways) we can jog everyone's memory with a simple text reminder. I am trying out Twilio and recently discovered Clicksend. I share my experiences of integrating with ZOHO Bookings, and can't hide my excitement when I send myself a message within 5 minutes of logging it. If it's that simple, I can be human and still manage SMS reminders.
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On this episode, guest. host Brian shares the optimum number of posts which should be made across social platforms, and we explain how you can use the Active Communications Index; a productivity metric we've developed to help clients avoid Parkinson's Law.
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Sitting in a car park waiting for my daughter to finish her dance class, I didn't have my mic but wanted to share thoughts on employee engagement on the PeopleManagiingPeople site; and I decided to have some else to do the talking. I downloaded Talkia, and frankly I think you are going to relieved to hear some other voices. Talkia was created by Bryxen, the same company behind Toonly, Doodly, and Voomly video software; I have been using Doodly for training videos and am really excited by the results. These are AI applications which convert text to audio. After the engagement points, I share a brief comparison between Talkia and another service called Speechelo. I have yet to experiment with the Amazon Polly; but all of these offer over 30 voices, genders and kids, and even foreign language translation and voice over - for less than the price of one studio artist voice over.
My daughter has finished her 45 mins class so I had better sign. off and drive her home; AI can't replace being a Dad.
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Telling stories is a big part of building a brand, and as the British entrepreneur in China who imported the first of the hand made Morgan cars, I was interviewed on Tv, print and in this case for a Beijing radio station. Bruce Connelly visited our Gongti stadium studio on 08 February 2014 and we recorded this interview which was aired across China on the English language network and the internet. Close your eyes when you listen to this to see if you can imagine yourself surrounded by open top sports cars in a luxury showroom just a few miles away from Tiananmen Square.
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The Power of AI in marketing is that it levels the playing field for small companies to compete with large ones by using technology instead of resources. Dr. Stylianos (Stelios) Kampakis is on a mission to educate the public about the power of data science, He is a member of the Royal Statistical Society, honorary research fellow at the UCL Centre for Blockchain Technologies, a data science advisor for London Business School and CEO of The Tesseract Academy. A natural polymath, with a PhD in Machine Learning and degrees in Artificial Intelligence, Statistics, Psychology, and Economics he loves using his broad skillset to solve difficult problems and so we discuss how AI can help business owners to #getnoticed.
You can track down Stelios at his Academy.
http://tesseract.academy
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I was shouting at my ipad telling Professor Adrian Hill, Director, Oxford Uni Jenner Institute to stop talking with Becky Anderson of CNN, when she asked him to explain the results of the Vaccine tests announced on Monday 23rd Nov, instead he said; "We don't fully understand that [how the vaccine results were different] but there's several ideas around as to how it might work, and we're exploring those," By Friday the stock was down 6% and stories of Korean hackers were circulating. I provide an antidote to the self inflicted wounds of Astra Zeneca - Oxford Uni, and explain the process how to use PR as a tonic not to poison the patient.
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Mastercard spent US$15m on a theme tune, so what have you spent on sonic branding for your company? I share why the music which accompanies your brand on podcasts, your website, calls on hold and even in the office or when someone opens the showroom door, should be in alignment with your brand values. It's not just what you say that counts, it's the tune that customer has in their heads which will create emotional and physical connections to your brand. Listen in and see if you recognize some of the tunes I play, and give an example of the work by UK Company PHMG, sonic branding specialists.
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Remote working is creating a lot of business for Luke Fisher and his team at Mo.work because they enable companies to create moments,collaboration and recognition for their people where ever they work. We chat about the importance of connectedness, and how companies can maintain and even strengthen workplace culture with a planned programme of moment creation, shared collaboration and peer to peer recognition all at less than the cost of a coffee from that Seattle coffee company.
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Founded by Polish entrepreneur Joanna Drabent, Prowly has grown by word of mouth marketing, but its a tool being used by business owners and agencies alike around the world who need access to forensic detail about 1,000,000 journalist contacts worldwide. A former agency owner Drabent tells me why Prowly represents exceptional value at less than US$200 per month, and how it uses AI to gather data but also has a team of consultants on hand to give pr advice for free to the growing customer base around the world.
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David Ogilvy spent 80% of his time on the headlines, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So in this podcast I share 2 free headline analyzers, compare the results from the 2 by using the same headline on both, and then refine one headline to improve the score from 54/100 - 68/100 by using context words.
I mention:
Sharethrough
Coschedule
And am grateful for the insights shared by Joe Warnimont.
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Each tweet by @potus has a value between US$246,521 - US$410,869, This is because tweets can valued according to the followers and levels of engagement. In the commercial world this is due to the increased likely hood of social media followers actually making a purchase which stands at 13% and up to other 47 percent are more inclined to purchase your products if a connection on social media has already been created. I discuss then how Twitter can be a business in itself, and for a bit of fun compare the valuation of @realdonaldtrump, @flotus, @10downingstreet, @lewishamilton, @eastwestpr and @jimajames. While the holder of the most popular Twitter account, Barack Obama, is unlikely to use his tweets to make money, calculator indicates that he could earn $933,239 - $2M per post; have fun and check out what Michelle Obama's twitter could be worth.
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If you are looking for a dedicated audio production and publishing application, I am going to recommend Hindenburg. The audio auto leveling, the interface, the editing (it slides all the audio when you edit a section out), the display...I could go on. Finally I feel that producing a podcast isn't a chore, my back doesn't hurt and my wife isn't upset that I am late.
If you're using audacity, Garageband or the Adobe audio suite, I have to say that you just fall in love with this African princess.
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Hindenburg Systems was born 2008. In Lusaka, Zambia. 'It was a warm evening and pitch dark'...even the story made me want to try this audio editing software as I am desperate to find a podcasters alternative to GarageBand and yes, forgive me Audacity. Having downloaded the neat dmg I am already finding the tonal qualities of Hindenburg audio with automatic levels sounds warmer, and don't get me started on how neat the user interface is and the time-saving editing functionality.
I am so excited I had to just upload this teaser today so that I can get on with enjoying this digital audio workstation. I'll post a full review tomorrow.
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On this episode I share my experience using Doodly, and alternative to Videoscribe, for making presentations for the SPEAKPR.co mastermind. I can't always give the presentation when the participants want to watch it, and powerpoint is deathly even with the voice over from using loom or camtasia. Explainer videos look like a very cost-effective alternative and the user experience so far is good. I'll explain how it works, key features and pricing.
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He is a crocodile wrestler, which is what he says being the father of twins under three feels like , and when he's not doing that he's helping founders to refine their pitch. Martin Barnes of Eightsecondstoconnect shares how founders can develop their brand story and why that's so important in building connections with an audience, especially when raising money. Martin also shares about a new product which has a name that is ridiculous even by the standards of Silicon Valley — it’s called Mmhmm and offers a variety of still and animated virtual backgrounds to enliven your conversations when giving your pitch.
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Writing articles is time consuming and not easy, so most companies fail to produce enough of them but AI apps like the ones I profile today are really able to generate copy which needs next to no editing to be fit to publish on blogs, social media and even sent to publishers with a minimum of editing. I share my experience and read a snippet of a 994-word article produced in under 3 mins by the site AI-Writer and I also introduce Zyro which will produce AI-generated blog headlines, articles, business names and more. Both of these are available at less than $20 per month for enough content for even a large company. The savings in terms of time and money are amazing and now the quality really means this content could be used in public relations and as it is already SEO friendly, will save an extra job for the marketing team.
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If you are not using graphics, and infographics, you could be missing out on a massive part of your audience. This is because 90% of information transmitted to the brain is visual, our brains process visual information 60,000x faster than text (amazing but true), all explained as the Picture Superiority Effect in 1971.
As a result, we need to use pictures in Pr all the time. Infographics, for example, are 30x more likely to be read than text articles. I share with how I am making an infographic using Canva.com but there are other great sites like Visme too which have masses of templates, tools, images, and even courses. I am not a designer but the opportunity to capture 90% of the attention of my audience means that I am experimenting with design and it's both fun and cost-effective.
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Should you have more than one Twitter account if you are an entrepreneur? The question really starts with a question and then has some more questions which I will ask and answer on this podcast. I'll look at issues which relate to your company strategy, the audience you are reaching, the practicalities of content creation, options like a curator account, and the opportunity presented by the Twitter Customer Service account which companies like Amazon use.
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The attention span of people on the internet is very short, and only getting shorter. Humans are used to getting instant gratification. And... If your website visitors don’t understand your brand’s story at first glance, they will bounce. The result? On average, only 2% of website visitors turn into customers. That’s a pretty bad number. So, how can we fix this problem? Face-to-face, human sales reps are much better at converting leads into customers than your website. Why? Because they use their intuition and empathy to make your brand’s story relevant to each prospect. It would be great to emulate this behaviour on your site, but how do you do it at scale?
Sander Nagtegaal, CEO of Unless, talks with me about they use machine empathy to figure out how is sitting in front of the keyboard. Their solution is being used in COVID news situations and many other applications, and you'll be surprised how affordable unless.com is starting at Monthly subscription of €599 per month.
Sander also offers 3 months FREE TRIAL to you as a SPEAK|pr listener. Just tell them that you heard about them via the podcast when you go their site
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Ensure that you don't give your audience motion sickness when watching your movies! Not from the Pulp Fiction movie, the Gimbal is a handheld mobile videography stabilization kit which you will want to seriously consider if you're shooting whilst on the move. I talk about the DJI OSMO3 which I use when for example whilst streaming live to Facebook whilst walking in the countryside with Binkie my beagle. I talk about some of the features of the Gimbal and also the opportunities to make movies on the go using the App. There are other options including the Zhiyun, Cinepeer and Hohem. All for about GBP100 - there are many good options to make your videos look really professional.
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The phone is always with us and always on, and more to the point it's always connected to all our social channels, which means it can be an amazingly powerful mobile outside broadcast unit. On this podcast, I share features to look for in apps which enable you. to send content to multiple social channels with one click. Some are free to use, and all have massive potential to increase your Active Communications Index.
Apps I mention:
Agora
Buffer
eClincher
Hootsuite
Hubspot
Sprout
Zoho
With full credit to eClincher, they have summarized the features to be looking for and it doesn't seem to make sense to repeat but rather to share their great work:
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Creating cool social media images is actually really simple, free and easy now using apps readily available on the mobile phone; and it's an opportunity not to be missed. In this podcast, I share tips on how to capture neat shots, edit them, add text and make them into montages which can be shared within 5 minutes.
There are so many out there, but here are the apps I use and I share details of how I use them and what they can do for you:
Photofunia
Snapseed
Instamag
Instatoon
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I just secured a 1,500-word article in tier 1 American media for a non-USA client, I explain step by step how I managed this using the Section 3121 of the CARES Act (March 2020) which amends the Federal Food, Drug, and Cosmetic Act (FD&C Act) by adding section 506J., and how you can use regulatory change as a trigger to send personalized pitches to the media; regardless of location or industry.
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Rituals are a central part of any society or organization, and some like Bonfire night are enduring. The question is which rituals does your organization have and how can they be used to create cohesion and also be a source abundant content. Since 1605 to today, people have celebrated the capture of Guy Fawkes, but it's also sports teams and companies which create and manage rituals which I share on this podcast.
"All organizations have rituals — from the mundane everyday routines (coffee breaks, tea time) to major, less frequent events like annual meetings and retirement parties. Smart leaders, however, recognize that rituals like these and others are levers for improving the organization’s performance and they take the creation and nurturing of rituals very seriously."
HBR article by Paolo Guenzi
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Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Listening to Joe Biden this evening talking of the "American Dream for the American People," I wanted to just remind us of the importance of story telling to create a shared vision. As part of our SPEAK|pr program we talk about "Storification" and base our work on the excellent work of Park Howell and Randy Olsen, with the aim of helping companies to position their clients as the heroes of the narrative and the business as mentor to that person on that journey. In the case of the President of the United States, they are the ultimate mentor but it is the American people who are the heroes living out the American dream of democratically electing their leader.
Learn the steps for your business to create its own story, and how to use that for building loyalty and engagement from your own customers.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Organizations need to understand what their audiences are thinking and feeling before they start communicating. In this episode, I share the findings of Significance Systems on the impact of COVID-19 on the British public, and what this kind of insight means from a communications perspective.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Break out of your own media bubble and take a data-driven look at reality by using machine learning, which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets, CEO of Significance Systems talks about the power of narratives and the platform which they have developed which enables access to a bias-free view on what really drives behaviour.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
For the full episode, click this link.
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
It's important to break out of our own media bubbles and take a data-driven look at reality , which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets, CEO of Significance Systems talks about the power of narratives and the machine learning platform which they have developed which enables access to a bias-free view on what really drives behaviour.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Heesang Yoo , Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
For the full episode, click this link.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Heesang Yoo , Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too good to miss. The service secured a potential viewership of over 116m and 109 pickups within 24 hours, and click throughs directly to the ROSTI website.
I talk you through the process, costs, results, and how we also used the release to complement our pitch of long form articles to key media in America.
Click here for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too good to miss. The service secured a potential viewership of over 116m and 109 pickups within 24 hours, and click throughs directly to the ROSTI website.
I talk you through the process, costs, results, and how we also used the release to complement our pitch of long form articles to key media in America.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Howard Whiteson kindly invited me to share the SPEAK|pr methodology with his community of expatriate wealth builders.
What you will learn from this episode:
Listen to the Wealth Without Borders podcast here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Howard Whiteson kindly invited me to share the SPEAK|pr methodology with his community of expatriate wealth builders.
What you will learn from this episode:
Listen to the Wealth Without Borders podcast here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The mobile phone is the best piece of kit for entrepreneurs to build their personal brand; as it comes with us on our journey every day all day as we build our business and it has all the formats we need to build a 3 dimensional story. I share the workflow, some of the apps which can be used, and the 3 types of personal information to share regularly. I use the iPhone so my references are to IOS but googleplay has it's own suite.
I mention: these are just some you can use:
jibjab
Photofunia
VideoAsk
Loom
Otter.ai
Vimeo
Buffer
Hootsuite
Zoho Social
Click this link for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The mobile phone is the best piece of kit for entrepreneurs to build their personal brand; as it comes with us on our journey every day all day as we build our business and it has all the formats we need to build a 3 dimensional story. I share the workflow, some of the apps which can be used, and the 3 types of personal information to share regularly. I use the iPhone so my references are to IOS but googleplay has it's own suite.
I mention: these are just some you can use:
jibjab
Photofunia
VideoAsk
Loom
Otter.ai
Vimeo
Buffer
Hootsuite
Zoho Social
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.
The formula is:
Problem - what is the person try to fix
Agitation - what frustration is that problem causing
Solution - how did they try to fix it before
Agitation - the failure of their solution
Introducing - our own solution
Why - our solution is going to solve the problem
Try - samples of the product e.g. templates, trial offer
Buy - overcoming issues of cost, time commitment, cash flow,
I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.
The formula is:
Problem - what is the person try to fix
Agitation - what frustration is that problem causing
Solution - how did they try to fix it before
Agitation - the failure of their solution
Introducing - our own solution
Why - our solution is going to solve the problem
Try - samples of the product e.g. templates, trial offer
Buy - overcoming issues of cost, time commitment, cash flow,
I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Here I am with Scott Stockdale of Entrepreneurs can party. This is part 1 of 2 episodes because the original show is 40 minutes and I keep all my shows below 20 minutes. This is the second episode follows:
Solopreneur and things that can kill a business
Working with global clients
Jim’s 5-step methodology
The “one” tip to kickstart your PR agency
Avoiding overtrading and a cash solution if you do.
We only accomplish in proportion to what we attempt.
Be sure to follow Scott on Instagram @entrepreneurscanparty
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Here I am with Scott Stockdale of Entrepreneurs can party. This is part 1 of 2 episodes because the original show is 40 minutes and I keep all my shows below 20 minutes. The second episode follows:
" Vision, problem, solution." – Jim James
Key Points:
Learning Mandarin Chinese by listening to public radio in Beijing
Conducting business in a foreign country
Jumping out of an aeroplane and why I decided to set up shop in Singapore
Handling doubts and failures
Leaving 20% of your assets at home when you move abroad.
Be sure to follow Scott on Instagram @entrepreneurscanparty
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Dan Morrison Vice President, Global Communications, CCO, at Pew Research Center says that we must imagine ourselves in the shoes of our audience, addresses how PEW is using data essays and email mini-courses to communicate worldwide, and authoring a book "Backpacks and Baguettes" with Sam, his son.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest market for pretty much everything in the world; the middle kingdom.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest market for pretty much everything in the world; the middle kingdom.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement.
Receptive
Aware
Interested
Engaged
Evangelist
We are going to work to gather data from lots of companies and categorize it by industry, company size and region in order to provide business owners with data to check their own absolute work rate but also how they compare with their peers. This will then start to give an indication of how much more they may need to do in order to be competitive, and to gain a free sales force of evangelists.
Listen in and let me know if you think the ACI would be of value to you and your business, and then take the free test.
https://www.speakpr.co/evaluator
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement.
Receptive
Aware
Interested
Engaged
Evangelist
We are going to work to gather data from lots of companies and categorize it by industry, company size and region in order to provide business owners with data to check their own absolute work rate but also how they compare with their peers. This will then start to give an indication of how much more they may need to do in order to be competitive, and to gain a free sales force of evangelists.
Listen in and let me know if you think the ACI would be of value to you and your business, and then take the free test.
https://www.speakpr.co/evaluator
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This year SlideShare has been absorbed by Scribd; so what can we use to share and promote presentation? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations.
The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.
Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.
However, if you are looking for simpler sharing platforms explore the following:
https://www.authorstream.com
https://speakerdeck.com
https://speakerstack.net
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This year Slideshare has been absorbed by Scribd; so what can we use to share and promote presentations? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations.
The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.
Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.
However, if you are looking for simpler sharing platforms explore the following:
https://www.authorstream.com
https://speakerdeck.com
https://speakerstack.net
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process. Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Marketing keeps a directory of over 4,000 awards which you can search to find one, but you may also find that engaging company like Boost delivers a great return on investment; as everyone's a winner.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be the aural representation of a brand. We look at the process, the costs, and the impact of well-chosen voice over talent and the impact they can make on a brand. You can chat to Ant Bohun here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
For the full episode, click here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
It's really offputting when a person stares at their camera and not at the audience, referring to their notes and stumbling along as they present; but the technology which used to be the preserve of TV presenters is now readily available for desktops, phones and tablets. On this podcast, I look at some key features to look for and list some apps which I have found through research, trial and lots of error.
PromptSmart Lite version ad Pro version.
Teleprompter
VideoTeleprompter Lite
Teleprompter mirror
Click this link for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process. Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Marketing keeps a directory of over 4,000 awards which you can search to find one, but you may also find that engaging company like Boost delivers a great return on investment; as everyone's a winner.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be the aural representation of a brand. We look at the process, the costs, and the impact of well-chosen voice over talent and the impact they can make on a brand. You can chat to Ant Bohun here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
It's really offputting when a person stares at their camera and not at the audience, referring to their notes and stumbling along as they present; but the technology which used to be the preserve of TV presenters is now readily available for desktops, phones and tablets. On this podcast, I look at some key features to look for and list some apps which I have found through research, trial and lots of error.
PromptSmart Lite version ad Pro version.
Teleprompter
VideoTeleprompter Lite
Teleprompter mirror
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I was chuffed to be invited to talk with Rob da Costa, former Agency owner turned business coach and host of The Agency Accelerator Podcast.
I was really excited to have a chance to sit down and talk with Rob and discuss what I have learnt from running the agency I started in Singapore in 1995, now based in the UK yet serving clients in Asia, Europe and America. We discuss how to set up the systems and processes and how to recruit and manage staff when they are dispersed around the world.
Rob always tells his clients that it is very difficult to build an agency using freelance staff because it’s like building a business on quicksand however I share a very different perspective to this and outlines exactly what I have done to build EASTWEST PR using freelance and contract staff.
For the full episode, click here.
This is separate to my own podcast:
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I was chuffed to be invited to talk with Rob da Costa, former Agency owner turned business coach and host of The Agency Accelerator Podcast.
I was really excited to have a chance to sit down and talk with Rob and discuss what I have learnt from running the agency I started in Singapore in 1995, now based in the UK yet serving clients in Asia, Europe and America. We discuss how to set up the systems and processes and how to recruit and manage staff when they are dispersed around the world.
Rob always tells his clients that it is very difficult to build an agency using freelance staff because it’s like building a business on quicksand however I share a very different perspective to this and outlines exactly what I have done to build EASTWEST PR using freelance and contract staff.
This is separate to my own podcast:
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
Rob da Costa Da Costa Coaching's website: https://www.dacostacoaching.co.uk/
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Listen on: Apple Podcasts Spotify
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Check out the Podcast Guest Blueprint - click the link below.
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Swapcard is the leading AI-powered event and business matching platform that provides a suite of services for live, virtual and hybrid events. Mia Masson describes how 3 young French entrepreneurs have built a pay-per-attendee platform for hosting events at any scale, for any duration, to build a loyal community, create new behaviours for introverts, and most importantly to generate business leads.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Swapcard is the leading AI-powered event and business matching platform that provides a suite of services for live, virtual and hybrid events. Mia Masson describes how 3 young French entrepreneurs have built a pay-per-attendee platform for hosting events at any scale, for any duration, to build a loyal community, create new behaviours for introverts, and most importantly to generate business leads.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The main issue with is that search engines can't index the contents of audio and video files, and the solution therefore is to publish transcripts. On this podcast I share ways that you can get the text of your content to help your search engine rankings using AI enhanced services. The other benefit of publishing transcripts is that for those who want to follow more closely the content, they can read it, and share it on social media.
For the full episode, listen here.
I mention these services:
Otter
Temi
Descript
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The main issue with is that search engines can't index the contents of audio and video files, and the solution therefore is to publish transcripts. On this podcast I share ways that you can get the text of your content to help your search engine rankings using AI enhanced services. The other benefit of publishing transcripts is that for those who want to follow more closely the content, they can read it, and share it on social media.
I mention these services:
Otter
Temi
Descript
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. This stunning discovery was by Nuttirudee Charoenruk in their University of Nebraska Digital Commons Dissertation, and means that learning how to project our voice may be just as important as learning our lines.
So how can you improve the tonality, pace and pitch of your voice to deliver the information that you want to be understood to maximum effect? I'll share a least 10 tips on how to do this, including the link to the site to calculate your pace.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. This stunning discovery was by Nuttirudee Charoenruk in their University of Nebraska Digital Commons Dissertation, and means that learning how to project our voice may be just as important as learning our lines.
So how can you improve the tonality, pace and pitch of your voice to deliver the information that you want to be understood to maximum effect? I'll share a least 10 tips on how to do this, including the link to the site to calculate your pace.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team.
I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others in terms of how much work they are doing because absolute and relative values are important so know how much is enough for your company to do. Otherwise frankly social media can display all the hallmarks of Parkinson's Law.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.
On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.
I mention the following tools also:
Polldaddy
Surveymonkey
Facebook Poll App
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team.
I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others in terms of how much work they are doing because absolute and relative values are important so know how much is enough for your company to do. Otherwise frankly social media can display all the hallmarks of Parkinson's Law.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.
On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.
I mention the following tools also:
Polldaddy
Surveymonkey
Facebook Poll App
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon.
Professor Hilary Schulman of the Ohio State University, explains in a study: “The use of difficult, specialized words are a signal that tells people that they don’t belong,” she said. “You can tell them what the terms mean, but it doesn’t matter. They already feel like that this message isn’t for them.”
I mention the AI-enabled platform Acrolinx which companies like Siemens use to achieve consistency in terms of terminology and style in the extensive manuals, often comprising thousands of pages.
For the full episode, click this link.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon.
Professor Hilary Schulman of the Ohio State University, explains in a study: “The use of difficult, specialized words are a signal that tells people that they don’t belong,” she said. “You can tell them what the terms mean, but it doesn’t matter. They already feel like that this message isn’t for them.”
I mention the AI-enabled platform Acrolinx which companies like Siemens use to achieve consistency in terms of terminology and style in the extensive manuals, often comprising thousands of pages.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I am sharing how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guests.
Poddit
Podcast Guests
Expert bookers
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I share how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guests.
Poddit
Podcast Guests
Expert bookers
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the backstory of this Swedish company; which set out to solve the problem of back pain which inflicted 80% of Swedes in the 1970's.
This episode is a nice case study in storification, and the Opportunity, But, Therefore structure for building a corporate narrative.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the.backstory of this Swedish company; which set out to solve the problem of back pain which inflicted 80% of Swedes in the 1970's.
This episode is a nice case study in storification, and the Opportunity, But, Therefore structure for building a corporate narrative.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and courses using the growing number of excellent private community platforms. Move from renting the space to owning the space that your organization uses to build it's tribe.
I talk about 2 that I have experience with which are well worth considering which promise to bring your people, memberships, and content together in your own fully-branded and private community platform. Sell courses, charge subscriptions, live stream and so much more. All without any social media limitations.
Disciple Media
Mighty Networks
Get the full episode in this link.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels.
In Summary:
Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off. Every couple of hours after 07:00-11:00
Post to Facebook five to 10 times per week. 7 days per week. 10 + 3
Post to LinkedIn once per day. (20 times per month) - before 10:00
Useful articles & credits to:
Buffer
Revlocal
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and courses using the growing number of excellent private community platforms. Move from renting the space to owning the space that your organization uses to build it's tribe.
I talk about 2 that I have experience with which are well worth considering which promise to bring your people, memberships, and content together in your own fully-branded and private community platform. Sell courses, charge subscriptions, live stream and so much more. All without any social media limitations.
Disciple Media
Mighty Networks
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels.
In Summary:
Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off. Every couple of hours after 07:00-11:00
Post to Facebook five to 10 times per week. 7 days per week. 10 + 3
Post to LinkedIn once per day. (20 times per month) - before 10:00
Useful articles & credits to:
Buffer
Revlocal
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Timing is a powerful weapon in the arsenal of the skilled communicator, and I share strategies on how to avoid the kind of distractions the Trump campaign will now have to deal with.
Here is the link for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Timing is a powerful weapon in the arsenal of the skilled communicator, and I share strategies on how to avoid the kind of distractions the Trump campaign will now have to deal with.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In public relations, like in all situations, scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking difficult, but also the fear of missing a scoop.
I'm looking at how to build exclusivity, limited quantities and deadlines to manage a public relations campaign, and why 49 is the new magic number for media events; indeed all online events which require an element of exclusivity.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In public relations, like in all situations, scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking difficult, but also the fear of missing a scoop.
I'm looking at how to build exclusivity, limited quantities and deadlines to manage a public relations campaign, and why 49 is the new magic number for media events; indeed all online events which require an element of exclusivity.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown.
Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, momentum and a measure of confidentiality.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown.
Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, momentum and a measure of confidentiality.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't always the same as what business owner needs.
So this course will help the business owner to be prepared for when they do engage an agency.
I illustrate the 5 stages in SPEAK|pr which give a guide to how business owners can approach their own PR, including the productivity metric the Active Communications Index.
For the full episode, click here.
For more info on the mastermind visit here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts.
Click here for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
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I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't always the same as what business owner needs.
So this course will help the business owner to be prepared for when they do engage an agency.
I illustrate the 5 stages in SPEAK|pr which give a guide to how business owners can approach their own PR, including the productivity metric the Active Communications Index.
For more info on the mastermind visit here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
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Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson, CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.
Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson , CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.
Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft investor memos, present and work to entice people to fund their dreams.
I reference the insights of Kevin Whelan, as he discusses how to be investable on the Wealthtalk podcast episode 74. I talk about Return of Investment, (Kevin's first point), Return on Investment, and how PR plays a key role in providing the 3rd ROI, Reassurance on Individuals. I share the key elements that need to be included in an investment memo and the need to profile the potential investor which is appropriate for your business.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international PR agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft investor memos, present and work to entice people to fund their dreams.
I reference the insights of Kevin Whelan, as he discusses how to be investable on the Wealthtalk podcast episode 74. I talk about Return of Investment, (Kevin's first point), Return on Investment, and how PR plays a key role in providing the 3rd ROI, Reassurance on Individuals. I share the key elements that need to be included in an investment memo and the need to profile the potential investor which is appropriate for your business.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers (ICANN).
I talk about the 2012 Google update and how it impacts on the value of owning exact match domains, mistyped domains and the importance of remembering just how many sites you will be able to actively manage. I also mention the importance of then using a submission engine like entireweb.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers (ICANN).
I talk about the 2012 Google update and how it impacts on the value of owning exact match domains, mistyped domains and the importance of remembering just how many sites you will be able to actively manage. I also mention the importance of then using a submission engine like entireweb.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-house.
Vuelio, PressArea, and Cision are three big established providers of virtual press centres which can be integrated directly into a site and moreover offer distribution and media relationship management too. PressArea publishes their prices and start at a reasonable GBP395 per month for upto 500GB of storage.
Get the full episode here.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-house.
Vuelio, PressArea, and Cision are three big established providers of virtual press centres which can be integrated directly into a site and moreover offer distribution and media relationship management too. PressArea publishes their prices and start at a reasonable GBP395 per month for upto 500GB of storage.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.
This is a trailer for the full show here:
Insecure: High-arousal, painful emotions: Red…
Optimistic: High-arousal, pleasurable emotions. GREEN
Pessimistic: Low-arousal, painful emotions: Black grey
Secure: low-arousal, pleasurable emotions: Blue
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.
Insecure: High-arousal, painful emotions: Red…
Optimistic: High-arousal, pleasurable emotions. GREEN
Pessimistic: Low-arousal, painful emotions: Black grey
Secure: low-arousal, pleasurable emotions: Blue
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.
In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.
The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance. The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin.
Listen to the full episode here.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.
In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.
The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance. The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients.
Listen to this show if you are building a brand for your own franchise.
Trailer for the full show here.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients.
Listen to this show if you are building a brand for your own franchise.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly interviewed me for their podcast "What's next".
We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out, with my follically challenged situation, make this even odder).
It's a fun 3-way banter and they really know how to produce a great show.
You can find all their shows here:
Trailer for the full show here.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly interviewed me for their podcast "What's next.
We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out, with my follically challenged situation, make this even odder).
It's a fun 3-way banter and they really know how to produce a great show.
You can find all their shows here:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach.
It's possible to post courses on platforms like Udemy and Coursera, and I mention my experience as a trainer using the Simplilearn platform. By having a course an organization can communicate internally on best practice, but also start to build a base of evangelists who have taken the course, and above all to be seen as an authority in the industry; as Jack Welch did with Six Sigma at GE.
Trailer for the full show here
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach.
It's possible to post courses on platforms like Udemy and Coursera, and I mention my experience as a trainer using the Simplilearn platform. By having a course an organization can communicate internally on best practice, but also start to build a base of evangelists who have taken the course, and above all to be seen as an authority in the industry; as Jack Welch did with Six Sigma at GE.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail. On this episode, I share the 5 stages an organization passes through on the path from crowd to the tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organization.
Trailer for the full show here
Seth Godin says, “A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."
The Five Stages of Workplace “Tribes,” by DAVE LOGAN AND HALEE FISCHER-WRIGHT, AUTHORS OF TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION
• Stage One: These tribes are distinguished by hostility and despair. Their members say things like "Life sucks."
• Stage Two: These tribes are characterized by apathy and a sense of futility. They don't try, they don't care, they don't innovate, they don't hold one another accountable for anything, and they revel in their disengagement. Their members say things like "My life sucks."
• Stage Three: Tribal members are selfish at this stage. They are in it for themselves, and they are extremely averse to collaboration. Their attitude is "I'm great . . . and you're not."
• Stage Four: Tribe members have a sense of shared values; they willingly share knowledge and collaborate. Stage-four tribes are extremely competitive, but their competitive focus shifts to other tribes or companies. These tribes believe that "We're great . . . and they're not."
• Stage Five: Tribes that attain this rare level are characterized by a sense of "innocent wonderment." They apply themselves to the creation of things no one has dreamed of and are frequently incredibly successful. These tribes say that "Life is great."
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail. On this episode I share the 5 stages an organization passes through on the path from crowd to tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organization.
Seth Godin says, “A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."
The Five Stages of Workplace “Tribes,” by DAVE LOGAN AND HALEE FISCHER-WRIGHT, AUTHORS OF TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION
• Stage One: These tribes are distinguished by hostility and despair. Their members say things like "Life sucks."
• Stage Two: These tribes are characterized by apathy and a sense of futility. They don't try, they don't care, they don't innovate, they don't hold one another accountable for anything, and they revel in their disengagement. Their members say things like "My life sucks."
• Stage Three: Tribal members are selfish at this stage. They are in it for themselves, and they are extremely averse to collaboration. Their attitude is "I'm great . . . and you're not."
• Stage Four: Tribe members have a sense of shared values; they willingly share knowledge and collaborate. Stage-four tribes are extremely competitive, but their competitive focus shifts to other tribes or companies. These tribes believe that "We're great . . . and they're not."
• Stage Five: Tribes that attain this rare level are characterized by a sense of "innocent wonderment." They apply themselves to the creation of things no one has dreamed of and are frequently incredibly successful. These tribes say that "Life is great."
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I think we need to change the way we deal with people when everyone is wearing PPE; treat customers as if they are impaired. Frustrations abound when we can't hear what the other person is saying due to masks and screens, and when glasses mist up stopping people being able to read text on signage or documents like menus or order forms.
In this episode, I share experiences on how Asian companies give customers instructions without anyone saying them, and the value of raised paving stones for the blind.
I am sharing some practical ideas on how companies can help staff, partners and customers to feel confident and relaxed in their establishments.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This podcast is for business owners and leaders who want to get noticed using the latest technology and practices of public relations because it's effective, low cost and made for the digital age.
We talk about all the issues affecting building an understanding of an organization based on the SPEAK|pr methodology taught in our masterminds: Storify, Personalize, Engage, Amplify, Know.
The show is hosted by international entrepreneur Jim James who founded the EASTWEST Public Relations Group in Singapore in 1995.
For more info on EASTWEST Public Relations please visit us here or @eastwestpr
Be a podcast guest.
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Check out the Podcast Guest Blueprint - click the link below.
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Submitting professional, personalized proposals at scale is a key challenge for most companies, but a failure to master this undermines all the great public relations work which has been done. So on this podcast I share 8 key elements to include in proposals which sell and also include tools which can be used to automate the process.
Trailer for the full show:
Proposify, iQuoteexpress, PandaDoc, and Proposeful from Brazil are all good options to consider, but starting prices are US19.00 across the range. There doesn't appear to be a freebie in this category.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Submitting professional, personalized proposals at scale is a key challenge for most companies, but a failure to master this undermines all the great public relations work which has been done. So on this podcast I share 8 key elements to include in proposals which sell and also include tools which can be used to automate the process.
Proposify, iQuoteexpress, PandaDoc, and Proposeful from Brazil are all good options to consider, but starting prices are US19.00 across the range. There doesn't appear to be a freebie in this category.
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
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In conversation with Nozi Hamidi in Atlanta, USA, talking about the impact on PR of the loss of trust in American media and great tips on how companies can leverage virtual trade shows for business. Nozi was until recently the Vice President of Marketing and Business Development at SWM International and is about to take up a senior role at a global chemicals company.
This is a trailer for the full show.
About the show:
SPEAK|Pr is for leaders to unlock the value in their organization is brought to you by entrepreneur and international PR agency owner Jim James.
Twitter @jimajames
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
Find us on Twitter @eastwestpr
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In conversation with Nozi Hamidi in Atlanta, USA, talking about the impact on PR of the loss of trust in American media and great tips on how companies can leverage virtual trade shows for business. Nozi was until recently the Vice President of Marketing and Business Development at SWM International and is about to take up a senior role at a global chemicals company.
About the show:
SPEAK|Pr is for leaders to unlock the value in their organization is brought to you by entrepreneur and international PR agency owner Jim James.
Twitter @jimajames
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you.
This is a trailer for the full show.
On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr program of masterminds, including this podcast which now is in the top 20% of all podcast shows (according to Libsyn rankings). I share considerations for any business owner to register their trade marks and the costs of doing so; along with some cautionary notes on not doing so e.g. Apple had to pay $60 million for the iPad trademark in China because another entity had registered it first.
Key point to remember: Intellectual property works on “first to file” basis (whoever protects it first gets the rights). mention these firms which can help with global IP protection: AbelImray and Rouse.
About the show:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
Twitter @jimajames
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you.
On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr program of masterminds, including this podcast which now is in the top 20% of all podcast shows (according to Libsyn rankings). I share considerations for any business owner to register their trade marks and the costs of doing so; along with some cautionary notes on not doing so e.g. Apple had to pay $60 million for the iPad trademark in China because another entity had registered it first.
Key point to remember: Intellectual property works on “first to file” basis (whoever protects it first gets the rights). mention these firms which can help with global IP protection: AbelImray and Rouse.
About the show:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
Twitter @jimajames
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques companies use for crisis management. In this episode, I will share best practice deployed by corporations and also from my experiences of how the schools in China handled the daily crisis of pollution impacting schools.
There is plenty of documentation online to help prepare. In the UK the Government has developed the Digital Resilience Framework and publishes guidance to schools, and schools too are sharing openly like Singapore the American School. I share the work being done by the Girls Day School Trust which is using Issu online magazine software to share information.
Crisis management is all about continuity, and I share practical guidance on how to create timed, structured and coherent plans for schools and other organizations as we head back to school and work, and show our kids that we've got this crisis under control; relax and have fun.
Trailer for the full show here
About the host:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur and Founder of EASTWEST Public Relations Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques companies use for crisis management. In this episode, I will share best practice deployed by corporations and also from my experiences of how the schools in China handled the daily crisis of pollution impacting schools.
There is plenty of documentation online to help prepare. In the UK the Government has developed the Digital Resilience Framework and publishes guidance to schools, and schools too are sharing openly like Singapore the American School. I share the work being done by the Girls Day School Trust which is using Issu online magazine software to share information.
Crisis management is all about continuity, and I share practical guidance on how to create timed, structured and coherent plans for schools and other organizations as we head back to school and work, and show our kids that we've got this crisis under control; relax and have fun.
About the host:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur and Founder of EASTWEST Public Relations Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.
In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public relations because in my view there are 3 audiences for PR; internal, partners, external. At this time internal audiences need an entirely different approach to communications and community building.
Trailer for the full show here
SPEAK|Pr is for business leaders to unlock the value in their organization using effective communications and is hosted by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.
In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public relations because in my view there are 3 audiences for PR; internal, partners, external. At this time internal audiences need an entirely different approach to communications and community building.
SPEAK|Pr is for business leaders to unlock the value in their organization using effective communications and is hosted by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else." This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work.
On this podcast, I share why radio still reaches 93% of audiences, it's role in education programmes, and 5 tips for getting ready to go on air based on my own experience both of preparing clients and being on the BBC Radio both from China and the UK.
Trailer for the full show here
SPEAK|Pr is for business owners to unlock the value in their business and is hosted by Jim James, the entrepreneurial PR counsel.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
@eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else." This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work.
On this podcast, I share why radio still reaches 93% of audiences, it's role in education programmes, and 5 tips for getting ready to go on air based on my own experience both of preparing clients and being on the BBC Radio both from China and the UK.
SPEAK|Pr is for business owners to unlock the value in their business and is hosted by Jim James, the entrepreneurial PR counsel.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
@eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours. Mine stands at 80/100. How are you doing? We're working to improve the SSI for our clients and in this episode of SPEAK|pr I share how we are completing the clients profiles, adding connections and curating content.
The SSI comprises of:
Trailer for the full show here
Let us know if we can help you.
About this show:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by EASTWEST PR Agency owner and entrepreneur Jim James who has started 8 businesses on 3 continents.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours. Mine stands at 80/100. How are you doing? We're working to improve the SSI for our clients and in this episode of SPEAK|pr I share how we are completing the clients profiles, adding connections and curating content.
The SSI comprises of:
Let us know if we can help you.
About this show:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by EASTWEST PR Agency owner and entrepreneur Jim James who has started 8 businesses on 3 continents.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal, and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.
TikTok users spend 45 minutes on the app on avera
Over 63% of TikTok users are between the ages of 10 and 29
Females on TikTok outnumber males nearly 2:1 in the U.S.
These brands are using TikTok already:
KFC Germany, Silver Swan brand in the Philippines , VinFast e scooters in Vietnam, Iberdrola for World Environment Day, Nike, L’Oreal, Rexona, KIA in Korea, Mercedes in Europe, Amazon Prime, Studio Canal in Germany,
So should you?
Trailer for the full show here
About the show:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal, and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.
TikTok users spend 45 minutes on the app on avera
Over 63% of TikTok users are between the ages of 10 and 29
Females on TikTok outnumber males nearly 2:1 in the U.S.
These brands are using TikTok already:
KFC Germany, Silver Swan brand in the Philippines , VinFast e scooters in Vietnam, Iberdrola for World Environment Day, Nike, L’Oreal, Rexona, KIA in Korea, Mercedes in Europe, Amazon Prime, Studio Canal in Germany,
So should you?
About the show:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.
Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.
About the host:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.
Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.
About the host:
SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing.
We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to.
Companies I mention include Visme, Cision, Statista, Prowly.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the host. Jim is the Founder of the EASTWEST Public Relations Group based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing.
We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to.
Companies I mention include Visme, Cision, Statista, Prowly.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the host. Jim is the Founder of the EASTWEST Public Relations Group based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit.
This service is easy to use and there is a free version too, with upgrades available and pioneer discounts for booking full 12 month packages.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit.
This service is easy to use and there is a free version too, with upgrades available and pioneer discounts for booking full 12 month packages.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?
Trailer for the full show here.
A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.
It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009. These services are in English, so do share with me
For our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?
A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.
It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009. These services are in English, so do share with me
For our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by up to 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by upto 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do this for your company.
Full show here:
https://www.buzzsprout.com/850540/5102629
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do this for your company.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Hashtags help to index content on the internet much like Library of Congress numbers or the dewey decimal index books, and were introduced in in the summer of 2007 by Chris Messina. This podcast talks to the use of #, how to choose them, and which technology apps can help including Hashagify.me and Ritetag.
#1 # of all time is #love (1.7B posts)
On Linkedin:
#Innovation – 38,600,000
#Management – 36,000,000
#DigitalMarketing – 27,500,000
So think carefully before randomly adding # - this is a science not just a simple octothorpe!
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
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Hashtags help to index content on the internet much like Library of Congress numbers or the dewey decimal index books, and were introduced in in the summer of 2007 by Chris Messina. This podcast talks to the use of #, how to choose them, and which technology apps can help including Hashagify.me and Ritetag.
#1 # of all time is #love (1.7B posts)
On Linkedin:
#Innovation – 38,600,000
#Management – 36,000,000
#DigitalMarketing – 27,500,000
So think carefully before randomly adding # - this is a science not just a simple octothorpe!
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
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Social Pay by Singapore company Zilliqa provides incentives for #amplification by rewarding people with bitcoin-like currency delivered by their bitcoin wallets underpinned by blockchain. It all sounds like sci fi but Social Pay delivered 15 million tweet engagements and cash donations for the Singapore Red Cross #CovidHeroes within 24 hours.
Listen to Colin Miles, Chief Commercial Officer and Co-CEO based in Singapore, explain.
SPEAK|pr is for business owners to learn about tools and technologies they can use to level the playing field with the big guys.
Trailer for the show here
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Social Pay by Singapore company Zilliqa provides incentives for #amplification by rewarding people with bitcoin-like currency delivered by their bitcoin wallets underpinned by blockchain. It all sounds like sci fi but Social Pay delivered 15 million tweet engagements and cash donations for the Singapore Red Cross #CovidHeroes within 24 hours.
Listen to Colin Miles, Chief Commercial Officer and Co-CEO based in Singapore, explain.
SPEAK|pr is for business owners to learn about tools and technologies they can use to level the playing field with the big guys.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Trailer: Reputations take years to build and can be destroyed in minutes. Paul Hourihane of RemarkAsiaPacific explains the 6 aspects of a reputation, and also how the CX Academy is training staff on how to “deliver action which exceeds the adverts.”
Full show here.
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Please visit our blog post on PR for business please visit our site:
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus cars
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Reputations take years to build and can be destroyed in minutes. Paul Hourihane of RemarkAsiaPacific explains the 6 aspects of a reputation, and also how the CX Academy is training staff on how to deliver action which exceeds the adverts.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Nigel Sarbutts has a cavalry of over 1,600 public relations freelancers which clients can select from by using over 700 data points on their PR Cavalry Heat Map.
The system matches over 700 data points to create The PR Cavalry Heat Map which clients can view in a number of different ways to ensure that they are selecting the right consultant.
Nigel tells of one PPE company which had an amazing 24 hour turnaround from pr freelancer Sarah, who garnered coverage on national TV. At day rates as competitive as GBP400, PR Cavalry is a real option for business owners who are looking for amazing value and service.
Trailer for this show here:
https://www.prcavalry.com/
Twitter: @nigelsarbutts
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Please visit our blog post on PR for business please visit our site:
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
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Nigel Sarbutts has a cavalry of over 1,600 public relations freelancers which clients can select from by using over 700 data points on their PR Cavalry Heat Map.
The system matches over 700 data points to create The PR Cavalry Heat Map which clients can view in a number of different ways to ensure that they are selecting the right consultant.
Nigel tells of one PPE company which had an amazing 24 hour turnaround from pr freelancer Sarah, who garnered coverage on national TV. At day rates as competitive as GBP400, PR Cavalry is a real option for business owners who are looking for amazing value and service.
https://www.prcavalry.com/
Twitter: @nigelsarbutts
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Trailer for show: here
Daniel Goldman bought the adverts which launched the Vauxhall Corsa alongside supermodels Kate Moss, Naomi Campbell, Christy Turlington and Linda Evangelista. Today he runs Goldridge media and on this podcast shares the business model of movie distribution, content windows and the impact of producer to home channels on the industry and marketing of new shows.
The Motion Picture Association released a new report on the international box office and home entertainment market showing that the industry reached $101 billion USD in 2019. According to Amazon International Movie Database, since 1900 there's been an average of 2,577 films produced each year around the world.
Digital growth was capital to home entertainment, driving 14% of overall growth. Viewing data shows that 85% of children and 55% of adults are now consuming TV shows and films on mobile devices.
So these changes are creating new business models and opportunities for entrepreneurs.
Tune in to Danny's podcast, "Here comes Pod," here
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Daniel Goldman bought the adverts which launched the Vauxhall Corsa alongside supermodels Kate Moss, Naomi Campbell, Christy Turlington and Linda Evangelista. Today he runs Goldridge media and on this podcast shares the business model of movie distribution, content windows and the impact of producer to home channels on the industry and marketing of new shows.
The Motion Picture Association released a new report on the international box office and home entertainment market showing that the industry reached $101 billion USD in 2019. According to Amazon International Movie Database, since 1900 there's been an average of 2,577 films produced each year around the world.
Digital growth was capital to home entertainment, driving 14% of overall growth. Viewing data shows that 85% of children and 55% of adults are now consuming TV shows and films on mobile devices.
So these changes are creating new business models and opportunities for entrepreneurs.
Tune in to Danny's podcast, "Here comes Pod," here
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Trailer for the full episode here.
The truth is that most businesses are too small be of interest to mainstream media, and this is the message shared by Caryn Marooney, co-founder and CEO of The Outcast Agency then VP of Global Comms at FB in a Techcrunch interview. But there is good news anyway for small business owners - it's called "owned media."
In America as an example, 92.47% of all companies are <24 people, 99.63% of all companies are <249 people. In other words most companies are so small that they aren't of interest to the media.
On this podcast I talk about the mindset change which business owners can take and to see not volume but value from communications, and how to break down the stages of the customer journey with our brand.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
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The truth is that most businesses are too small be of interest to mainstream media, and this is the message shared by Caryn Marooney, co-founder and CEO of The Outcast Agency then VP of Global Comms at FB in a Techcrunch interview.
In America as an example, 92.47% of all companies are <24 people, 99.63% of all companies are <249 people. In other words most companies are so small that they aren't of interest to the media.
On this podcast I talk about the mindset change which business owners can take and to see not volume but value from communications, and how to break down the stages of the customer journey with our brand.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Trailer for the full show.
Catherine Griffin, Founder of ImpactableX Analytics, has a vision to help entrepreneurs demonstrate the social impact of their business with data-driven projection models.
Impact.able was developed by GoodCompany Ventures, an award-winning accelerator and innovation consortium. It has been used by leading social entrepreneurs, Impact Funds and Academics, including TSEF, Wharton, Stanford, USAID's Global Innovation Exchange, and Techstars, among several others.
Full episode Here
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Catherine Griffin, Founder of ImpactableX Analytics, has a vision to help entrepreneurs demonstrate the social impact of their business with data-driven projection models.
Impact.able was developed by GoodCompany Ventures, an award-winning accelerator and innovation consortium. It has been used by leading social entrepreneurs, Impact Funds and Academics, including TSEF, Wharton, Stanford, USAID's Global Innovation Exchange, and Techstars, among several others.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Wisecracking entrepreneur and author Morry Morgan joins me from Beijing, and we talk about how he has made a behind the scenes TV show for the SchoolofHardKnockKnocks which features on Apple TV, and how to get rated on the Amazon operated international movie database positioning his comedy training school as the authority in Australia.
trailer for this full episode here
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Wisecracking entrepreneur and author Morry Morgan joins me from Beijing, and we talk about how he has made a behind the scenes TV show for the SchoolofHardKnockKnocks which features on Apple TV, and how to get rated on the Amazon operated international movie database positioning his comedy training school as the authority in Australia.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Trailer for the full episode here
Qnary and the BE Center for Global Communications (a shared initiative between Emerson College and The Blanquerna School of Communications), assert that the digital reputations of key executives should no longer be seen as mere window-dressing. In a report they said that reputations they should be considered as essential company assets that can be leveraged as part of a powerful and communicative business practice: one that has the potential to reach diverse groups in important, engaging ways.
Founder and Chairman Bant Breen is on the show talking about how Qnary, and some findings from their research including that in Asia people who follow an executive on social media are 2x more likely to purchase from that company, and that its possible to post too much to social media.
Bant and I talk about the technology platform which works by the symbiotic process between people and technology, including machine learning. They generate more content than the NYT! We also talk pricing, it's less than US$1,000 per month, and solves a problem across all social media channels.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Qnary and the BE Center for Global Communications (a shared initiative between Emerson College and The Blanquerna School of Communications), assert that the digital reputations of key executives should no longer be seen as mere window-dressing. In a report they said that reputations they should be considered as essential company assets that can be leveraged as part of a powerful and communicative business practice: one that has the potential to reach diverse groups in important, engaging ways.
Founder and Chairman Bant Breen is on the show talking about how Qnary, and some findings from their research including that in Asia people who follow an executive on social media are 2x more likely to purchase from that company, and that its possible to post too much to social media.
Bant and I talk about the technology platform which works by the symbiotic process between people and technology, including machine learning. They generate more content than the NYT! We also talk pricing, it's less than US$1,000 per month, and solves a problem across all social media channels.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Trailer for the full episode which covers:
Companies are going to have to save the sanity of their staff from zoombification and they can do that not with the standard meeting and workforce platforms but with dedicated ones like ConnecTeam and Mo.Work.
Co-Founder and CEO, Amir Nehemia, says “We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage and run their deskless workforce.”
The lines are officially blurred, tools will need to enable people to both do their work and to be engaged with the workplace and their colleagues regardless of location and composition of the workforce.
On this podcast I dive into the many features of ConnecTeam which are being used by the 40,000 person St. Johns Ambulance Service, and also the British startup Mo.Work which emphasizes the importance of recognition and rewards, and has a feature to track corporate culture by the behaviour of the people within.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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https://academy.theunnoticed.cc/
Companies are going to have to save the sanity of their staff from zoombification and they can do that not with the standard meeting and workforce platforms but with dedicated ones like ConnecTeam and Mo.Work.
Co-Founder and CEO, Amir Nehemia, says “We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage and run their deskless workforce.”
The lines are officially blurred, tools will need to enable people to both do their work and to be engaged with the workplace and their colleagues regardless of location and composition of the workforce.
On this podcast I dive into the many features of ConnecTeam which are being used by the 40,000 person St. Johns Ambulance Service, and also the British startup Mo.Work which emphasizes the importance of recognition and rewards, and has a feature to track corporate culture by the behaviour of the people within.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
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Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Trailer for the full show.
Zoom, Microsoft Teams, Skype, Google Hangouts are all here to stay, but in my view what is missing from virtual working are three distinctly aesthetic elements of corporate culture: rituals; symbols; and myths.
A UK company has just passed 1 million Microsoft Teams meetings in their organization of 40,000. As a result they've made accelerated progress on strategic goals, learnt a great deal including how virtual meetings are causing fatigue but also realigning how files are stored and structured, and that ultimately there is still a place for a real office with colleagues in it.
MS announced in June 2020 a number of ways to make virtual events less exhausting. The new features include 'Together Mode', which places a live avatar of meeting participants in a virtual setting, and is aimed at making videoconferences feel more natural.
"It was totally motivated, conceived, prototyped, tested, and realized during the pandemic," said Jaron Lanier, scientist at Microsoft Research, speaking of Together Mode. "I suspect had it not been for the pandemic, it would have been years of testing and development to release something like this."
In spite of all this COVID era progress, people still want to go back to the office to see their colleagues.
However hard we try, technology isn't going to be as energizing as the physical world in my view because it lacks some basic human needs. I was listening to the story of the destruction of the Mar Elian Monastery in Syria by the ISIS forces. Once this 4th Century monastery was destroyed the Christian community dissipated after 1600 years of continuous inhabitation based around a building and remains of a sacred person.
It says something about the need of people to belong and for the leaders of organizations to create symbols, rituals and myths which sustain people. So I raise the question about what business leaders can do to send the symbols of the company culture to their staff in their virtual offices; if there are to be millions more meetings we need to link teams not just with software but with culture.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Zoom, Microsoft Teams, Skype, Google Hangouts are all here to stay, but in my view what is missing from virtual working are three distinctly aesthetic elements of corporate culture: rituals; symbols; and myths.
A UK company has just passed 1 million Microsoft Teams meetings in their organization of 40,000. As a result they've made accelerated progress on strategic goals, learnt a great deal including how virtual meetings are causing fatigue but also realigning how files are stored and structured, and that ultimately there is still a place for a real office with colleagues in it.
MS announced in June 2020 a number of ways to make virtual events less exhausting. The new features include 'Together Mode', which places a live avatar of meeting participants in a virtual setting, and is aimed at making videoconferences feel more natural.
"It was totally motivated, conceived, prototyped, tested, and realized during the pandemic," said Jaron Lanier, scientist at Microsoft Research, speaking of Together Mode. "I suspect had it not been for the pandemic, it would have been years of testing and development to release something like this."
In spite of all this COVID era progress, people still want to go back to the office to see their colleagues.
However hard we try, technology isn't going to be as energizing as the physical world in my view because it lacks some basic human needs. I was listening to the story of the destruction of the Mar Elian Monastery in Syria by the ISIS forces. Once this 4th Century monastery was destroyed the Christian community dissipated after 1600 years of continuous inhabitation based around a building and remains of a sacred person.
It says something about the need of people to belong and for the leaders of organizations to create symbols, rituals and myths which sustain people. So I raise the question about what business leaders can do to send the symbols of the company culture to their staff in their virtual offices; if there are to be millions more meetings we need to link teams not just with software but with culture.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Trailer for the 20 mins podcast.
Why does being on time, and managing our time matter so much to our reputation? Capterra has 68 time scheduling softwares listed which offer free trials; so what are you waiting for?
German paper de Bild ran an article in 2018 and wrote "Once the pride of the German state that owns it and the envy of much of the rest of the world, to the [neighbouring] Swiss, who are annoyed by German unpunctuality because it messes up their own train timetable, we are becoming a joke,”
Here are just 3 reasons why being on time matters:
If you can't be on time, how can you give the customer confidence you will deliver on time?
If you're late, it impacts all those around you who then can't get on with their work..thinks the Swiss trains.
We never get time back...it's lost.
[and the Swiss will laugh at you]
On this episode I talk about the use of time scheduling software and some key considerations:
I mention some softwares in this podcast which you can use to get your schedules online and automated for free; after all the last thing you want is to be laughed at by the Swiss!
Calendly.com
Acuity.com
Timify.com
Zoho.com
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Why does being on time, and managing our time matter so much to our reputation? Capterra has 68 time scheduling softwares listed which offer free trials; so what are you waiting for?
German paper de Bild ran an article in 2018 and wrote "Once the pride of the German state that owns it and the envy of much of the rest of the world, to the [neighbouring] Swiss, who are annoyed by German unpunctuality because it messes up their own train timetable, we are becoming a joke,”
Here are just 3 reasons why being on time matters:
If you can't be on time, how can you give the customer confidence you will deliver on time?
If you're late, it impacts all those around you who then can't get on with their work..thinks the Swiss trains.
We never get time back...it's lost.
[and the Swiss will laugh at you]
On this episode I talk about the use of time scheduling software and some key considerations:
I mention some softwares in this podcast which you can use to get your schedules online and automated for free; after all the last thing you want is to be laughed at by the Swiss!
Calendly.com
Acuity.com
Timify.com
Zoho.com
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
A trailer for this podcast:
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The Global Association of the Exhibition Industry estimates that trade show cancellations and postponements have had a 14.4 billion euro impact on the global economy in 2020, but in truth it is saving many companies a fortune, and COVID is heralding a new golden age of the virtual event.
20 years ago virtual events were mocked and laughed out of the industry, so it’s great to see them forced back on the agenda. Now is their time to shine and to forge a legacy way beyond the current situation. It’s so much more than rules and governance it’s about human behaviour and virtual events in tandem with live experiences will be here to stay. Jeremy King, CEO, Festival of Media & M&M Global & Virtual Exhibition Institute.
At the forefront of these new events are a number of companies which are now offering innovative pricing models for organizers and attendees. Companies like Intrado Virtual Events and Swapcard.com can host Conferences, Exhibitions, Corporate events, and a Congress. Swapcard offers a free app for example to host events.
Using Swapcard, Hello Tomorrow increased engagement in 100% of its sessions, 9,413 connections made through the event app, and 804 attendees created their own schedule.
There are plenty of other platforms with names like Airmeet, Bigmarker, ConnexMe, Boomset, and Attendify.
SmartXpo.com - this for the organisers themselves….providing leading-edge analytics to boost performance and profitability of trade shows, conferences and events.
Virtual events create opportunities for business owners to reach out well beyond the world offered by traditional events. Public relations used to rely on events as a platform for engagement, the beauty is that now we can do this without travelling, hotel nights, expense, but more over we can have analytics.
On the downside, no getting away from home, no luxury hotel nights, no living on expenses and no way to blame the trade show organisers for lack of results.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lot
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Check out the Podcast Guest Blueprint - click the link below.
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This is the trailer for the full show which can be heard here
https://www.buzzsprout.com/850540/4887854
Nobody likes to receive irrelevant information, but more than that McKinsey research and experience show that personalization, fully implemented, can unlock significant near-term value for businesses—such as 10 to 20 percent more efficient marketing and greater cost savings and a 10 to 30 percent uplift in revenue and retention.
So why doesn't everyone take advantage of what Scott Brinker calls the 'Second Golden Age of Martech' and the 8,000 services on offer to help them?
I discuss the importance of data, and how to collect it, the impact of triggers and when to recognize them, and how consumer sales strategies really are a parallel with media relations.
Then I share about 1/8000 which is to Muck Rack’s Public Relations Management (PRM) platform which gives journalists the ability to showcase their pitching preferences right on their free portfolios, and lets PR teams create a system of record for media contact preferences. With over 10,000 journalists on the platform, admittedly this looks to be largely USA as the firm is based in NYC, this is offering personalisation at scale for media relations; other platforms will follow.
At the end the day, data, technology and teams all require the stories which business owners have to tell; so I encourage entrepreneurs to use the technology but never lose focus on what makes their business human; that's the best pr of all.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
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Check out the Podcast Guest Blueprint - click the link below.
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Nobody likes to receive irrelevant information, but more than that McKinsey research and experience show that personalization, fully implemented, can unlock significant near-term value for businesses—such as 10 to 20 percent more efficient marketing and greater cost savings and a 10 to 30 percent uplift in revenue and retention.
So why doesn't everyone take advantage of what Scott Brinker calls the 'Second Golden Age of Martech' and the 8,000 services on offer to help them?
I discuss the importance of data, and how to collect it, the impact of triggers and when to recognize them, and how consumer sales strategies really are a parallel with media relations.
Then I share about 1/8000 which is to Muck Rack’s Public Relations Management (PRM) platform which gives journalists the ability to showcase their pitching preferences right on their free portfolios, and lets PR teams create a system of record for media contact preferences. With over 10,000 journalists on the platform, admittedly this looks to be largely USA as the firm is based in NYC, this is offering personalisation at scale for media relations; other platforms will follow.
At the end the day, data, technology and teams all require the stories which business owners have to tell; so I encourage entrepreneurs to use the technology but never lose focus on what makes their business human; that's the best pr of all.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
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Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
This is a trailer for the main podcast:
The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs),
Why does this matter?
“The brands that have not yet caught on to this, and are not thinking about how they will embed environmental and social sustainability within their business model, will not be around in the next 50 years,” Chief Marketing Officer of Unilever Keith Weed wrote in The Guardian.
Corporate Social Responsibility used to be soft side of a company's PR activities, but with climate change, COVID and social movements like Black Lives Matter, how a company behaves has become as important as what it sells.
In this podcast I share information about the UN SDG's and where you can check your own company's credentials; SDGfunders.org was created by Candid (formally Foundation Center) as a part of SDG Philanthropy Platform initiative and was funded by the Conrad N. Hilton Foundation, Ford Foundation, and the MasterCard Foundation.
Sustainability programs are good for business and good for publicity. A business can enter awards which recognise and promote businesses that excel with corporate social responsibility projects. Potential awards your business could enter include:
I also mention the business responsibility map which can be downloaded here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festiv
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs),
Why does this matter?
“The brands that have not yet caught on to this, and are not thinking about how they will embed environmental and social sustainability within their business model, will not be around in the next 50 years,” Chief Marketing Officer of Unilever Keith Weed wrote in The Guardian.
Corporate Social Responsibility used to be soft side of a company's PR activities, but with climate change, COVID and social movements like Black Lives Matter, how a company behaves has become as important as what it sells.
In this podcast I share information about the UN SDG's and where you can check your own company's credentials; SDGfunders.org was created by Candid (formally Foundation Center) as a part of SDG Philanthropy Platform initiative and was funded by the Conrad N. Hilton Foundation, Ford Foundation, and the MasterCard Foundation.
Sustainability programs are good for business and good for publicity. A business can enter awards which recognise and promote businesses that excel with corporate social responsibility projects. Potential awards your business could enter include:
I also mention the business responsibility map which can be downloaded here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijin
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.
Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a major trend; According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7%
I share the true story of how I demonstrated a wireless router and antennae to a woman in her 70's at a campsite in Aberystwyth, Wales, and what that taught me about marketing to seniors.
Most marketing is aimed at the young and the impressionable. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set. So is it harder to get old people to adopt new products and services?
I argue that it isn't harder, but it does take a different approach and even using technologies like talkify and natural readers. to compensate for the effects of ageing on hearing and eyesight.
So thinking back to the campsite…I think the key lessons we can think about when marketing to older generation are: Simplicity, Trust, Support.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.
Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a major trend; According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7%
I share the true story of how I demonstrated a wireless router and antennae to a woman in her 70's at a campsite in Aberystwyth, Wales, and what that taught me about marketing to seniors.
Most marketing is aimed at the young and the impressionable. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set. So is it harder to get old people to adopt new products and services?
I argue that it isn't harder, but it does take a different approach and even using technologies like talkify and natural readers. to compensate for the effects of ageing on hearing and eyesight.
So thinking back to the campsite…I think the key lessons we can think about when marketing to older generation are: Simplicity, Trust, Support.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family.
I include the tools which I've used to automate content distribution and the performance of that content in my absence including Repurpose.io and ZOHO. Overall I found that my metrics have held up but that there are sales leads which I should have in my CRM but which aren't for some reason being captured which is an indication that my funnel isn't working properly and that my content strategy needs work. I share that the website is now really only one part of the communications ecosystem that we have to service whilst we are away, and the ACI is a tool which helps to keep a tabs on all the channels which we are using.
The ACI formula:
content x frequency x channels.
On the subject of creating better content, I am excited to be interviewing the Kate Bradley CEO of Lately.ai in an upcoming podcast to explain how I can do this better.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family.
I include the tools which I've used to automate content distribution and the performance of that content in my absence including Repurpose.io and ZOHO. Overall I found that my metrics have held up but that there are sales leads which I should have in my CRM but which aren't for some reason being captured which is an indication that my funnel isn't working properly and that my content strategy needs work. I share that the website is now really only one part of the communications ecosystem that we have to service whilst we are away, and the ACI is a tool which helps to keep a tabs on all the channels which we are using.
The ACI formula:
content x frequency x channels.
On the subject of creating better content, I am excited to be interviewing the Kate Bradley CEO of Lately.ai in an upcoming podcast to explain how I can do this better.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.
For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from.
On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.
“We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin Hobbs
Auto, Pret, Partez, Quebec, CA.
It's the power of story and how to create yours which Park will talk with me about on this episode.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.
For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from.
On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.
“We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin Hobbs
Auto, Pret, Partez, Quebec, CA.
It's the power of story and how to create yours which Park will talk with me about on this episode.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information.
"You would not build a house without a blueprint, and yet many companies rush into marketing automation without a plan. Marketing automation is a tool that requires careful planning for it to be successful." Jason Kort Former Editor, Marketing Automation Times.
I am sharing my experience of batch processing and implementing automation, and find that there are a number of companies which take this to the next level which is campaign 'orchestration.' Plainly I need to take Mr Kort's advice and get a plan.
My ambitions are more modest, but I explain the strategy which I am adopting to ensure that whilst I am on vacation my brand doesn't take a break too; by planning and creating content in advance and scheduling it. I share how I have a modified my chatbot with the help of a Ukrainian consultant to answer low-level questions for customer support.
On my return I will start to look at companies like the French company Batch which provides a specialized push notifications engagement platform for mobile & web across 25 countries. Batch lets clients orchestrate push notifications & in-app messaging campaigns with immediate, scheduled, recurring, trigger or transactional modes. Basic package is free, and there are packages at Euro 24 pcm up to Euro 795. Dutch leading media group Telegraaf Media Groep, editor of the country’s largest daily morning newspaper De Telegraaf has chosen Batch to power mobile breaking news for its 7M monthly readers.
It's important to take a break; and let technology step in to share the work load.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.
For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from.
On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.
“We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin Hobbs
Auto, Pret, Partez, Quebec, CA.
It's the power of story and how to create yours which Park will talk with me about on this episode.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information.
"You would not build a house without a blueprint, and yet many companies rush into marketing automation without a plan. Marketing automation is a tool that requires careful planning for it to be successful." Jason Kort Former Editor, Marketing Automation Times.
I am sharing my experience of batch processing and implementing automation, and find that there are a number of companies which take this to the next level which is campaign 'orchestration.' Plainly I need to take Mr Kort's advice and get a plan.
My ambitions are more modest, but I explain the strategy which I am adopting to ensure that whilst I am on vacation my brand doesn't take a break too; by planning and creating content in advance and scheduling it. I share how I have a modified my chatbot with the help of a Ukrainian consultant to answer low-level questions for customer support.
On my return I will start to look at companies like the French company Batch which provides a specialized push notifications engagement platform for mobile & web across 25 countries. Batch lets clients orchestrate push notifications & in-app messaging campaigns with immediate, scheduled, recurring, trigger or transactional modes. Basic package is free, and there are packages at Euro 24 pcm up to Euro 795. Dutch leading media group Telegraaf Media Groep, editor of the country’s largest daily morning newspaper De Telegraaf has chosen Batch to power mobile breaking news for its 7M monthly readers.
It's important to take a break; and let technology step in to share the work load.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Building a media database takes time and frankly is very expensive, and the really tough part is that journalists keep moving. This means that even the largest of agencies can't keep an up to date media list, and certainly, for companies, it can be tough even with a dedicated media team and perhaps a shortlist of top tier media.
Telum Media, founded in 2013, claims to be Asia, Australia and New Zealand’s leading media intelligence platform - their media requests, news alerts and media database drive better engagement between PR professionals and journalists.
Tim Williamson, Managing Director - Asia Pacific of Telum Media, tells me about the Asian origins of the business, their community-based model, how outsourcing media database research can be so much more cost-effective and efficient than trying to manage this in-house, and ways for companies to leverage their extensive in country research teams to ensure that the right story lands in the inbox of a journalist who is likely to run the story.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Did you know that you can track conversations about your brand across over 187 languages, not just text but also logos and in videos?
Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. It's a key part of public relations because social listening tracks the impact of the work being done by the company or their agency. This can be crucial during a crisis as it can help a company to listen to conversations which are out of its' control; Talkwalker was used by the HK airline which had mispricing on its website leading to a torrent of talk about cheap business class flights.
Talkwalker provides listening and analytics tools using artificial intelligence to more than 2.000 companies worldwide to protect their brands, measure their impact and gain the key consumer insights that drive purchase decisions. They have offices in Luxembourg, New York, San Francisco, Singapore, Frankfurt and Paris.
I spoke with Sophie Clark about which languages they can cover, search for photos and video images, and applications including crisis management and sports sponsorship. They cover an astounding number of languages and Sophie explains some of the special features of Talkwalker including their own proprietary AI technology.
There is a free service available and the basic package is £ 6,240 per year which can be also purchased by agencies to serve multiple clients, as the business model is based on data allowances.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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How can we create campaigns when we can't shoot with real models or spokespeople?
The answer is Artificial Intelligence, and it’s becoming accessible and affordable for companies to use in the public relations, training and many other applications at a
Advertising giant WPP sent unusual corporate training videos to tens of thousands of employees worldwide in English, Spanish and Mandarin - all less than the price of a movie ticket. The person doing the talking was an AI character generated by London based start-up Synthesia. In 2019 the company helped David Beckham appear to deliver a PSA on malaria in 9 languages, including Hindi, Arabic, and Kinyarwanda, spoken by millions of people in Rwanda. The application allows up to 34 languages to be spoken.
I talk about this and how the application can be used for many forms of presentations by public relations and marketing teams.
Why do we need this? Because viewers retain 95% of a video’s message compared to 10% when reading text but due to COVID it's increasingly difficult to bring people together for real-world shoots.
I also talk about the opportunity represented by Rosebud.ai which specializes in making the kind of glossy images used in e-commerce or marketing. Last year the company released a collection of 25,000 modelling photos of people that never existed, along with tools that can swap synthetic faces into any photo. More recently, it launched a service that can put clothes photographed on mannequins onto virtual but real-looking models.
If you want to tell visual stories but can't get the people to a shoot, or frankly want to save time and money, AI technology has become so powerful that it is making a greater impact on the audience than humans with dubbed voices. According to RealEyes testing, the improvement can be upto 1,200%
Listen to how AI and this new breed of martech companies could solve the problems presented by COVID, and even creates opportunities regardless of the health of the world.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China,
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How can we create campaigns when we can't shoot with real models or spokespeople?
The answer is Artificial Intelligence, and it’s becoming accessible and affordable for companies to use in the public relations, training and many other applications at a
Advertising giant WPP sent unusual corporate training videos to tens of thousands of employees worldwide in English, Spanish and Mandarin - all less than the price of a movie ticket. The person doing the talking was an AI character generated by London based start-up Synthesia. In 2019 the company helped David Beckham appear to deliver a PSA on malaria in 9 languages, including Hindi, Arabic, and Kinyarwanda, spoken by millions of people in Rwanda. The application allows up to 34 languages to be spoken.
I talk about this and how the application can be used for many forms of presentations by public relations and marketing teams.
Why do we need this? Because viewers retain 95% of a video’s message compared to 10% when reading text but due to COVID it's increasingly difficult to bring people together for real-world shoots.
I also talk about the opportunity represented by Rosebud.ai which specializes in making the kind of glossy images used in e-commerce or marketing. Last year the company released a collection of 25,000 modelling photos of people that never existed, along with tools that can swap synthetic faces into any photo. More recently, it launched a service that can put clothes photographed on mannequins onto virtual but real-looking models.
If you want to tell visual stories but can't get the people to a shoot, or frankly want to save time and money, AI technology has become so powerful that it is making a greater impact on the audience than humans with dubbed voices. According to RealEyes testing, the improvement can be upto 1,200%
Listen to how AI and this new breed of martech companies could solve the problems presented by COVID, and even creates opportunities regardless of the health of the world.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the
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Video is the most powerful and effective way to drive engagement online. While Zoom and other programs like it are nice, asynchronous video holds the key to successful communication for organizations, especially at this critical time.
Michael Hoffman is the CEO of Gather Voices and an expert in the use of video in marketing and digital engagement, and he joined me from his office in Chicago. We spoke about how his service is transforming the public relations and engagement for organizations by providing a technology which enables everyone to contribute from their mobile devices content which is then collated, compiled and branded for social media and other uses.
Whilst traditional video is top-down, Gather Voices is different. Michael's passion for it begins with its name. Whether for associations, hospitals, marketing agencies or other businesses, it gathers the authentic, compelling voices of people speaking from the heart.
One case that Michael shares is of the The Emergency Nurses Association in America . The ENA is dedicated to advancing excellence in emergency nursing. Member contribution is one of their core values — and for their 2019 annual meeting, they used Gather Voices to collect 70+ member video stories. ENA is using these videos to support a full year of member engagement.
We also talk pricing, it's very reasonable, and share details of how to get started with gathering the voices of an organization to create a collective voice.
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Please visit our blog post on PR for business please visit our site:
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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When furniture company Wayfair (NYSE:W) was accused of trafficking children through its website, the Company displayed a composed response, but the very spectre of the story has sullied the name of the retailer. It could have been worse but for the careful management by the PR team in Boston, M.A.
In this episode, I share 8 tips to ensure that a company is crisis ready, and some cautionary notes about how social media influencers are sharing unsubstantiated theories which can kill brands.
In response to the conspiracy theories which started on Reddit, the Wayfair Spokeswoman gave an excellent response which was explanatory, authoritative, and explained corrective action.
"The products in question are industrial grade cabinets that are accurately priced," a Wayfair spokesperson told BuzzFeed News. "Recognizing that the photos and descriptions provided by the supplier did not adequately explain the high price point, we temporarily removed the products from site to rename them and provide a more in-depth description and photos that accurately depict the product to clarify the price point."
Leaning from Wayfair as a case study, I list here and discuss in more details the contents of crisis management workshops which I have facilitated with companies:
A crisis can be like a fire, one small spark can ignite a wildfire; good preparation means having a fire extinguisher always ready to douse even the smallest of flames.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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In this episode, I'll share how to place your articles, infographics and video into 10,000 of the worlds best media outlets including: CNN, BBC, AsiaOne. The answer is using platforms called Outbrain and Taboola. It's called 'Native Discovery.'
In Public Relations we have:
Earned Media - traditional PR
Owned media - your own channels
Shared media - social media 2 ways street, where people amplify by resharing
Paid Media - long-form content but paid distribution; it's the equivalent of the old ‘advertorial supplements.’ It now has the trendy term of 'Native Discovery' or what I like to call content syndication.
Content syndication is the process of publishing and promoting you content, such as articles, blogs, and videos, on third-party websites and without doing all the work of posting them to each outlet. Quality content syndication networks typically have large, established audiences, and higher domain permissions and so it's a great idea to take advantage of them and it isn't as expensive as you may think.
Whenever you share your content on these platforms, you can increase your site’s visibility and brand’s credibility. It can also improve your SEO.
So I talk about Outbrain..is one I have been using.
Outbrain helps over 1 billion people discover content, products and services that may be of interest to them.
The big brother to Outbrain is Taboola, which claims to be the #1 discovery platform. 1.4bn users per month, 10,000 publishers and brands, with 50x more data than the NY Public Library! [I've never been but if they claim that then it must be a lot of data.]
I also explain why Slidehare should be part of any company's public relations strategy, not least because it has 80m users and it's free!
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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Professor Karen Pine from the University of Hertfordshire wrote a book entitled "Mind What You Wear" in which she writes that specific clothing - including even superhero T-shirts - can make people more confident in all sorts of situations. Professor Pine explains 'that not only that we are what we wear, but that we become what we wear.’ And so it's important to pay attention to this part of the way to turn up for work; even if it is on zoom!
Nick Hems is a UK based style consultant and shares what he would buy with GBP100, the colours we should all have in our wardrobe, and the importance of having clean shoes.
We also make the point that different countries treat clothing in different ways as a tax deduction, but it is worth checking. In Australia a company can claim a deduction for the cost of buying and cleaning occupation-specific clothing, protective clothing and unique, distinctive uniforms. In America to claim a deduction for buying clothes, the clothes have to be mandatory for your job and unsuitable for everyday wear. In the UK for example, nurses and midwives can claim for replacing shoes, socks and underwear. So it can literally pay to have the uniforms cleaned regularly.
Karen O'Brien, VP, Global Social Media, Brand and Engagement at Western Union sums up the conversation nicely, “As my career has progressed, I've found that dressing authentically has made me feel more confident and powerful. I naturally gravitate toward classic clothing and colors, but I invest in signature accessories that express my personality and femininity.”
Contact Nick Hems at www.nickhemsstyle.co.uk, @iamnickhems on Instagram and Facebook
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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We are joined by Charles Yan of EASTWEST PR Beijing office to share insights on live stream e-commerce in China because China's economy is being rescued by this new 'shoppertainment' phenomenon, and we can learn from their experience.
Livestreaming can be broken into 2 categories; content-oriented streams and online retailers offering live streaming.
In 2019, Dacast earned the Streaming Media Readers’ Choice Award for Best Small/Medium Business Video Platform and Runner-Up for Best Education Video Platform. The Starter plan is ideal for newcomers with 100 GB of bandwidth, 20 GB of storage, at just $19 per month billed annually.
Founded in 2004, Boston-based Brightcove is one of the oldest online video platforms in-game. Its product offerings focus on cloud encoding, live streaming, and VOD (video on demand) hosting. Mainly targeting huge clients, Brightcove offers two pricing plan levels. These include the $499/month (billed annually)
IBM Cloud Video (formerly UStream) Basic streaming accounts are free, with advertising supporting IBM Cloud Video. Paid accounts remove advertising and grant access to advanced features. Enterprise accounts allow for full custom branding and offer analytics, multiple live channels, content syndication, and more. Pro accounts range from $99 to $999 per month
In 2017, Vimeo acquired the Livestream platform. Starts at $7 per month but not always available in China and their site is not a shopping destination of course.
What none of these do is deliver the audience…which is why we go back to Taobao FB, Youtube. These other services are great if you have a destination site or presence somewhere that people will go to visit.
If you’re a registered Amazon Seller, all you need to do is download the Amazon Live Creator app, and you’ve done most of the work. You can stream using the smartphone’s hardware, or you can opt to use a discrete camera setup.
Finally, a new entry and working with Shopify, founded in 2016 is Livescale which allows Product details imported directly from an e-commerce platform, display along with the LIVE streaming video.
But of course, these all require that people know about the product in the first place, which takes back to PR!
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British
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Business owners need a simple number which they can ask for from their marketing teams which will tell them how much work is being done to get the company noticed. This is because it's important to measure the input to the activity, as that's the best way to know what is likely to be the outcome. As glamorous as page views and fanciful numbers of followers is, these are not within the control of the company.
Introducing the best way to plan, measure and manage the public relations of your team - the Active Communications Index.
Content x Frequency X Channels = Active Communications Index
I explain how to use our templates to plan the storification of the business, and the templates to enter the frequency and channels the company is using to share it's news and activities.
The ACI simplifies the process and enables the management team to have a transparent measure of work being done by the team each week.
It also shows the power of content repurposing, frequency and the power of amplification.
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
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Please visit our blog post on PR for business please visit our site:
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Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.
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On this episode of SPEAK|PR I recommend finding 10 awards to enter each year and give you some ideas on which ones to enter, where to find them, and 10 ways to leverage exposure which include:
Claiming to be the 'world's first and largest award entry consultancy' Boost offers a great website with over 4,000 industry awards listed.
My experiences include being the Founder of the British Business Awards in China (2008) winner of the 2017 Global Business Innovations Award (China), British Entrepreneur of the Year in Singapore and SME of the Year in Singapore (in the 1990's)
What to do if there isn't an Award? Could you organize one yourself like I did with the BBA? It's a lot of work but massively rewarding.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.
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Let's not forget magazine publishing for our business; it used to be that we printed in-house newsletters and publications specifically for a product launch or a trade show.
The brand audience across platforms for magazine media continues to grow, up 6.6% in 2019 versus the prior year to 1.5 billion. The average audience of the top three magazine publishers is competitive with the average audience for Google, Facebook, Amazon, and Apple according to the MPA Factbook. It's just that these are moving from the newsstand to the dedicated reader App and Kindles.
What's also good is that according to the 2020 Edelman trust barometer - 61% trust in traditional print….due to editorial integrity.
So I share here tools that you can explore to publish your own e-magazines.
I used ISSUU for my publications to launch Morgan cars in China, and you can even charge for subscriptions.
You can also listen to services offered by Yunpu of Switzerland
The 3rd one I introduce is Uniflip
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.
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Even though YouTube isn’t a music platform, more people listen to audio content on YouTube than anywhere else. YouTube attracts 47% of all music streaming listening time around the world, according to the Music Consumer Insight Report. So we need to find ways to have audio files shared on video platforms for media interviews, product reviews, conference summaries, and of course podcasts.
Luckily this can be automated and we don’t need video on YouTube to be successful, we can create audiograms; audio which is converted to video with a static image.
On this podcast I will talk about the different ways of doing this, from the manual upload at the most basic, to podcast hosting services of Castos and Headliner, and the syndication services of Repurpose.
Ultimately we want to be able to convert audio to video, video to audio, or video to video in horizontal, square, or vertical format with captions. Then we want to be able to Connect to platforms including YouTube, Facebook, Vimeo, Instagram, LinkedIn, Twitter and Pinterest.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.
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It's about to get cheaper and easier to hire a freelance PR person just about anywhere in the world and this is great news for business owners.
Francis Ingham, Director General of the PRCA, many of the 10% of the furloughed agency staff won't get back to work which in the UK could be as many as 5,000 (PR Moment Podcast)
This means an opportunity for business owners to pick up trained, connected freelance talent or to hire them inhouse.
For those that don't want that commitment, there are a number of sites where freelancers can be found which specialise in PR e.g. The Work Crowd which claims some 2,246 PR professionals on the register. In Asia Sortlist has a dedicated directory for pr agencies and freelancers for example at a country level. At the other end of the scale is the Peopleperhour website which boasts 2.9m freelancers if you like to be spoilt for choice!
Personally I have signed up the UK Digital Marketing apprenticeship which funded by the UK Government which will allow me to mentor a young person in the industry and to build out the SPEAK|pr PR for Business program.
Finally, I discuss signing up for the Outsource School program as it has a 12-month program including templates for delegation of work. I've just engaged a UK trained Philippino entrepreneur who has started a virtual assistant business to help us to manage our content distribution processes.
PR in Covid times means then potentially a once in a lifetime opportunity to build the brand of your business with expert help and remarkably flexible cost.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival,
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Without a key document, I am going to lose the Weibo audience I have worked so hard to curate in China under my Beijing offices of EASTWEST Public Relations. So what happens when all the hard work of building the platforms for PR for your business are disrupted by incompetence as in my case, or by malicious forces as I suspect was being inflicted on Zoom.
The Ponemon Institute’s 2019 Cost of a Data Breach report gives some staggering figures on the cost of data loss. It quantifies the latest stats around data breaches:
Sometimes these are attacks, but sometimes it is incompetence which means we can lose access to our own digital files central to business continuity. Luckily there are some services to help us to keep snapshots of our digital assets so that they can be posted back online without delay, or used in the case of litigation.
Preservica, for example, is changing the way organizations around the world future-proof and access critical long-term digital information – enabling companies to confidently meet compliance and legal requirements and safeguard digital content of unique cultural and brand importance.
Governments and education institutions have their own initiatives too, such as the UK Government Web Archive (UKGWA) hosted by MirrorWeb, and the Stanford University Library.
[Nb. I mention the WaybackMachine which is still listed and I have used in the past but today doesn't appear to be loading and so I am not linking it here.]
The point is that keeping records is important for your brand story and your reputation management, especially in the case of litigation. Create and keep safe all that you do both online and offline.
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Please visit our blog post on PR for business please visit our site:
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I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced
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In this episode, I have the pleasure to interview Andrew Clark, a partner in Asia Works and former journalist at the BBC and CNN who now makes award-winning videos for clients including Rolls Royce and Unicef from their offices in in Singapore, Jakarta, Bangkok and Beijing. We met on a plane ride in 1997 from Singapore to Phuket - he had so much kit with him it started a conversation and a life long friendship.
We discuss how his clients are using video for their public relations and education programs, the impact of handheld camera clips, if we should be using a green screen when we make our own videos, and some professional accessories any budding producer should have.
Remember that video can be very powerful, but doesn't have to cost a lot.
Some case studies which worked:
JetBlue came up with a video idea to make such a baby-crying flight a win-win for everyone involved. JetBlue’s promotion of the video on their Facebook page has garnered over 1.3 millions, and it’s been seen over 1.6 million times on YouTube
I mention our work with AsiaWorks for Brompton Bicycles. The Overnight Brompton 100KM Ride around Singapore, on 20 January 2018, is a community event held by local owners with the support of the local retail agent. The Brompton UK company contracted EASTWEST Public Relations to make a video of the event and to share that on social channels including our own and the local clubs promoted the video via their social channels including Facebook and Twitter. See the Ride video here
Video can be low cost, self-made, and impactful for PR; but Andy's key advice - be authentic, keep it simple, and have fun.
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Please visit our blog post on PR for business please visit our site:
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I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of
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Your auto signature is free and if you are sending 125 emails per day (the ave) for 181 days per year (ave # worked days) you are sending 22,625 emails. It's a great opportunity and I'll share some simple ways to take advantage of this free PR.
According to WiseStamp we can increase the number of replies to our emails by 32%, 15% increase in leads and gain 22% more clients all by using memorable auto signatures.
Personally, I find it frustrating when I receive emails and there aren't complete details as I can't follow up. Imagine if you were a journalist or a customer - you just wouldn't bother to chase down the details.
I mention here how to create fully functioning signatures as they are an extension of your public relations activities. I include a mention to these sites: YesWare, newoldstamp, and HTMLSIG
I will also talk to the kind of end notes you may or may not want to include.
Finally, I mention the need to ensure that your email is both SSL and TLS encryption.
Check yours here.
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Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China.
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How can you improve your business by giving 5 smiles to your customer from waiting to making a purchase?
Listen to David Maister's law of service explained and his 8 aspects of waiting which give clues to how we can win over our customers; which is really free and effective public relations.
Satisfaction = Perception - Expectation.
1. Unoccupied time feels longer than occupied time.
2. People want to get started.
3. Anxiety makes waits seem longer,
4. Uncertain waits are longer than known, finite waits.
5. Unexplained waits are longer than explained waits.
6. Unfair waits are longer than equitable waits.
7. The more valuable the service, the longer the customer will wait.
8. Solo waits feel longer than group waits.
Public relations is not just about media relations, it's about how we treat our customers. The reason for this is because people who deal with our companies now can share their experiences not just with the company but via their own social channels.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China.
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What can business owners learn from the President of America about building a reputation for a country, and an organization? A 25-nation Pew survey in 2018 found, overall, that 70% of respondents had no confidence in Trump’s leadership. What we take away from these reports is that countries, as well as companies, have a reputation and that these need management too. I talk about how one man can make a reputation, and how stereotypes will bring bias to situations which will need to be addressed in any communications.
Bruce Stokes, then director of global economic attitudes for Pew Research and principal author of an earlier survey (2015), said some views expressed in the survey may reflect stereotypes, but they are important nonetheless.
"Stereotypes such as honesty or inventiveness or aggression, are emotions — not rational views backed by data. (But) these emotions matter. Such stereotypes help drive broader attitudes about policy," Stokes said.
I am using the 4th of July as a prompt to discuss the role of leadership in public relations, as there are many parallels between the reputation management of a country and of a company.
Former Senator John McCain gives us some clues as to what could be a guide to the qualities true leaders display in public. Ask yourself how you can illustrate how you display these in your public relations.
I mention the new book by Mary J Trump, “Too much and never enough.”
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Please visit our blog post on PR for business please visit our site:
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I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars.
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My press release about my own 25th anniversary of setting EASTWEST PR in Asia in 1995 pretty much failed which is a bit embarrassing, but listen to how a week turned from disappointment to elation thanks to a Grenadier car launch.
Thanks to a generous client and some pretty swift thinking by Pradnyesh Kotharé of the EASTWEST PR Singapore team, we turned our work for the client into an article which highlighted our company in leading industry portal Everything PR.
I share how we reframed the narrative from us to the clients, and then how we got noticed as a result, and how you can do so for your own business.
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Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars.
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It's amazing that some companies, and individuals, still struggle to provide high-quality photographs to accompany their press release, article, or blog when they are a prerequisite for prominent coverage.
The media, and our own channels, all thrive on quality images so in this podcast I share the costs and top tips from professional photographer Marcus Ahmad.
Media coverage: In some cases – such as announcing a new appointment – the media won’t even publish the story unless there’s a decent image to go with it.
Delivering the right message: Images can give the right, or wrong, message to your audience. If someone knew nothing about your business other than what they could see from a single photo, how would they describe you?
Full impact: Whatever platforms you use for your content marketing – blogs, Twitter, Instagram, Facebook, Pinterest – images are vital. There’s lots of research out there to show how images can help increase engagement (e.g. tweets with images get twice as much engagement).
3 Key tips - plus more in the show - from Marcus.
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Please visit our blog post on PR for business please visit our site:
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I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars.
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Over US$11bn is spent on PR and the burning question is "how do we measure the impact?"
Actually now we can, with even more detail now thanks to technology but with some of the basic principles which have been in place for over 30 years. I heard them from one of the original authors in Singapore in 1996!
Firstly, let's talk about the Active Communications Index: our simple formula which addresses the need to measure inputs before worrying about outputs.
Content x Channels x Frequency. There's more on our website about this here.
Then I am going to take you through some platforms which can be used for free or low cost, and also one of the biggest service providers.
Coveragebook.com is a platform we use as measurement and evaluation is such a big part of where PR is at the moment. This service combines both strong analytics and excellent design. It visualises the impact of campaigns in a single comprehensive, intelligent and user-friendly way. It's really useful because it tells you immediately the page views and domain authority of the media your coverage appears in.
Sentiment analysis is important because it's not enough to be spoken about, as Gerald Ratner found out in 1991 when he lost GBP500m overnight; there was too much negative publicity. TalkWalker.com has ‘free social media monitoring tools’ to track all sentiment. I've been using this platform to measure our work on the Ineos Grenadier launch today.
Carma is the one of the largest media monitoring and sentiment analysis firms in the world with offices in 5 countries and over 500 staff. Really there isn't much this company can't do and it's global so that helps for international campaigns.
I mention the standards body so you can go and find out more if you want to. AMEC (the International Association for the Measurement and Evaluation of Communication) is on hand to help. Great tools to check out include the Integrated Evaluation Framework (IEF), a useful guide to building a solid measurement framework based on industry best practice, and the Measurement Maturity Mapper (M3), a diagnostic tool designed to help you understand where you are in your measurement journey.
Professor Jim Macnamara of the University of Technology Sydney created this IEF and I remember meeting in Singapore in 1996 when he headed up the Mass Communications Group of Australia. He was sharing the vision of the importance of measurement 30 years ago and deserves credit today for the fact that he is keeping the industry-relevant and measurement-based. He sold his business to Carma.
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I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Tec
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What can we learn about the digital customer journey from the purchase of a beginners sewing machine?
The answer is a great deal. The industry sells products to consumers by a sophisticated mix of editorial reviews, influencer videos, manufacturer specifications, and merchant offers. The sewing machine industry isn't just about home stitching, this is a vibrant tribe in a worldwide and growing business.
I was amazed - sewing machines market worldwide is projected to grow by US$17. 1 Billion, driven by a compounded growth of 3. 9%. Industrial, one of the segments analyzed and sized in this study, displays the potential to grow at over 4%. Industry reaches over US$44.3 Billion by the year 2025.
I share in this podcast about how the tribes are driving amplification, and the consumer path to making a purchase. From a PR perspective, we need to think about each step and each platform and deliver great content across each of them.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Is content creation a bottleneck to keeping your social media campaign vibrant and consistently active? Then listen to this podcast as I share both the value of content and sites for creation, curation and automation. As marketing now needs to include the power of search, content is essential to drive leads.
Here are some of the sites I mention:
14,281+ documents and articles which can be used rights free on PLR
10’s of thousands of articles on Amazines.
Great infographics on infogram
Over 2 million curated icons on the noun project
Blog topic headline creator from hubspot
Publish topic pages with curated content in minutes with Scoop
Finally - great content is nothing without readership; and this is where the PR consultant comes in handy to place these articles on the high traffic websites. (you can also do this with Outbrain content syndication for a fee).
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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8 October 2015, Jurgen Klopp addresses a press conference to announce his appointment as manager of Liverpool FC, and he said, "We must turn from doubters to believers."
This weekend they won the English Premier League and their first English title for 30 years. What can we learn for our own business by reviewing the leadership of Klopp in the context of Influence: The Psychology of Persuasion, the framework by Robert Cialdini.
I review each of these factors of influence and look at how we may use these in our organizations.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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On October 10th 2019, Viya broke her own sales record once again, driving 353 million RMB (roughly 49.7 million USD) in sales in a single day. All this on Taobao, the Chinese social media marketplace.
How can our companies use live-casting and multicasting to improve our public relations but also take potential customers to the shopping basket!
I discuss the key points of social media platforms but also share details of companies including Restream.io, and manycam, which enable one recording to multiple channels.
Now, Vimeo Enterprise and Premium customers can reach viewers across multiple live platforms. Users can stream to Vimeo and a number of other platforms at the same time through native integration with Facebook and now LinkedIn, too.
So conversations with our team in China prompted a conversation about the power of live- stream for public relations which can lead to direct sales in the same user session. Packed full of technical information and guidance on how to go live with our content.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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What can a sewing machine salesman teach us about PR? A lot it would seem as Mr Pickles created quite an impression with his passion and expertise. I wasn't even going to the shop to buy a sewing machine, he's that compelling!
Listen to this podcast to learn about the kind of person within your organization who is best to be the spokesperson for the company, and what qualities they will need to be engaging to your audience.
You will also learn a bit about sewing machines....
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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If we are to stop travelling then pr will become more local too, so what can we do to promote our businesses via public relations? Fortunately, there is a trend towards local media titles which create opportunities for companies to share their stories locally; just like we used to when I was a youngster!
Founder Karl Hancock claims the nub network is now “on track to become the largest online local newspaper brand in the UK.”
He said: “There’s a strong demand for hyper-local news without intrusive advertising and pop-up surveys. We encourage our journalists to delve into the community and talk to the people that really matter.
I share on this podcast sources of media contact lists, how to research journalist contact details, and to build a shortlist of key media relevant to your business.
Also, I share some details of the Reuters Institute for the Study of Journalism, which uncovers the lack of diversity and wage disparities in UK journalism, which I suspect is mirrored around the world. 64,000 registered journalists in the UK filing average of 50 stories per week, with 32,900 registered journalists in the USA in 2015. These are educated, underpaid and extremely busy people.
I mention some sources:
https://www.thelocal.fr
https://media.info/
https://www.responsesource.com/pr/mediadatabase/
https://journolink.com
https://www.bbc.co.uk/mediacentre/enquiries
https://www.pressgazette.co.uk
And finally:
https://www.nuj.org.uk founded in 1907 - the National Union of Journalists in the UK.
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Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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https://academy.theunnoticed.cc/
How we compose our public relations and sales, information can often be informative and make us feel better but bore the audience to death. So how can we create more compelling content?
It turns out that storification (sic) is the answer, and with thanks to Park Howell, 'the worlds most industrious storyteller', and his guest Candice Frazer at TTI Success Insights, I am sharing here about the 6 different driving forces which dictate how people will respond to situations and to information.
Based on the theories of Eduard Spranger (27 June 1882 – 17 September 1963) a German philosopher and psychologist, who wrote a book in 1928 entitled, 'Types of Men'. In this work, Springer identified six universal attitudes and value systems through which we observe and experience life.
This sets us up for the ABT methodology Randy Olsen for framing our narrative to the story, which is detailed in his book 'Narrative is Everything.'
From theory to practical examples of the ABT approach, this podcast provides a useful lesson in storification; which at EASTWEST forms part of our SPEAK|pr methodology which is free to download.
Storify
Personalise
Engage
Amplify
Know
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Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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"Communication usually fails, except by accident”
Finnish original: Viestintä yleensä epäonnistuu, paitsi sattumalta so says Wiio's law.
Audiences have a staggeringly low chance of understanding a message, possibly as low as 12%, and the broader the audience the more variables there are at play which magnifies misunderstanding. I use WIIO's law to analyse PM Johnson's COVID 'Stay Alert' address on May 10th to illustrate the points made in this Finnish politician's witty but useful analysis of how the audience composition impacts how well a message is understood.
Why is this and what considerations should your communications program take into account in order to improve your chances of effectively sharing your messages.
For more information this podcast you can read the article on our website.
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Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Wearables, hearables, homeables (I made that last one up) are all collecting vast amounts of intimate data which will plug into algorithmic public relations. How our companies collect and use this data is a golden opportunity to communicate in a timely and appropriate way with our audiences; but done wrongly as Cambridge Analytica found can finish a company.
In this age of technology, we also have to consider the findings of Charlotte Kerner & Victoria A. Goodyear (2017) The Motivational Impact of Wearable Healthy Lifestyle Technologies: A Self-determination Perspective on Fitbits With Adolescents Report. I'll share those in this podcast, along with what happened with Governments tried to build trackers outside of the realms of Google Android and Apple IOS. Governments can't access private citizen data without their apps residing on corporate platforms; an uncomfortable lesson for us all.
As entrepreneurs, devices which gather data present vast opportunities, so how can we take advantage of these whilst retaining the confidence of our customers? This is what I talk about on this podcast.
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I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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I've learnt a lot about working with different audiences by working with different cultures over 25 years in Asia and the middle east. There are lessons here for you no matter where you are working.
I've got a special guest from Beijing talking about China, live streaming, media and digital marketing discussing WeChat and Baidu. I also share about Dian Ping, the China reviews platform which companies in the west can use to attract outbound Chinese tourists and business.
I've lived and worked in Asia since 1995, and share here insights and tools which you can use to market your company in Asia, or to Asians travelling overseas.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Pretty focused today on Google My Business service as I realized that whilst my own website had 855 visitors in the last 30 days the listing for EASTWEST Public Relations in Singapore had 1,766 views in the same timeframe!
This got me to thinking about an insight shared by Russell Brunson, the ClickFunnels founder, that actually we need to go looking for our customers rather than be spending our time broadcasting in the hope that they will come to our business.
Via my ZOHO social media manager I realized that I was missing Google My Business completely which can solve one part of this problem.
I share what I learnt and how I am fixing the problem by taking advantage of this location-based search platform.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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It's the silver jubilee of EASTWEST Public Relations - 19 June 1995 I opened the office 5 days after stepping off the plane in Singapore from the UK.
I wrote this release and used KeywordPlanner to try iterations and eventually derived the following headline 'Now more than ever EASTWEST PR is absolutely imperative' which scored a high 66 on KeywordPlanner.
This podcast talks you through the process of writing a release, a media pitch, and tools to use in order to get your release into the media.
I mention the following platforms and how to use them:
https://keywordplanner.net
https://www.pressrush.com
https://www.prfire.co.uk/
https://www.journalism.co.uk
There is also a good summary of press release distribution services available on BusinessMole.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Michael Michalowicz, the author of “The Toilet Roll Entrepreneur” and “Fix This Next” said on an insightful webinar today that his clients are all asking him about how to build confidence in the market.
So this podcast is all about how to manage PR to engage and to rebuild confidence, and to deploy what I term the "hygiene regime."
I will share the learnings from putting on a webinar with Dr Shelley James, a world-renowned expert on light and the impact of screen time on children. How can you use online platforms like Zoom, but also dedicated events platforms like Crowdcast.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Interviews are so critical to the building of a PR story but they are also a cause of stress, especially when it is live on television or radio. So what can you do to prepare yourself and the journalists in advance of the interview?
There are some simple and effective steps to take, which are done by an agency like EASTWEST PR , but which should be done by anyone preparing for an interview. I mention the SPEAK|pr template which includes the message home. You can download your copy for free here.
Different media respond in different ways, but the repeating themes are scarcity of time and abundance of information. It's important to help the journalist to filter through the volume and to provide just the information that the client wants to share.
I include the BBC Radio 4 Rob Young interview that I had in 2017 whilst living in China about 'Brand Britain.'
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Storify - in our 5 stage methodology I begin with the power of stories, and the importance of them. As Park Howell said in his podcast this week, even the dollar bill is a story…everyone believes in the essential promise of payment when holding this piece of paper.
In this podcast, I share about how companies and entrepreneurs can get in and amongst the 250,000 business book titles on sale. Apparently achieving publishing success is 5% writing a good book and 95% marketing.
But for PR, publishing a book isn't with the goal of making money but rather of creating awareness of the company, it's working practices, it's leaders in a way that builds authority.
Listen to some of the tools which I mention for writing a book, including transcription service otter.ai, but also other ways to participate in publishing long-form content.
I share how Professor WLG James, my father, published "Fiction for the Working Man" in 1963 and is still a sought after authority on literature from the 1830-1850 period today.
There are many side benefits to publishing, including learning about new trends, technologies and reaching out to people who otherwise would not find a connection.
----------------Show notes above -----&------More Info below----------------------
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please Subscribe to the show and rate it. It really helps us to understand what we are doing well and what needs to be improved.
Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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A conversation with Ed West, professional presentation coach to CEO's about his recent articles on the power of Donald Trump's prose, and what we can learn about hyperbole, repetition and voice image.
Ed and I talked about Voice image, the 'secret' of people who use their voices professionally. Actors, radio broadcasters, television presenters, politicians, tele-marketers, professional speakers, all of whom depend on the impression their voice makes for success, know its importance.
Thanks to Ed's great guidance I went off to evaluate my own voice image, and share in this podcast how people who are responsible for being the voice of the company need to take into consideration breath control, articulation, volume, pitch, tone, pausing and speaking rate.
Listen to how to alter your Voice Imag when talking with different audiences, including cultures. Having lived in Asia for 25 years I realize in my own video's that I am speaking very ssslllooowwwllyyy.
I checked my own EASTWEST PR page using the Flesch-Kincaid readability test and found that it has a grade level of about 7. It should be easily understood by 12 to 13-year-olds!
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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When I returned from China to the UK, I was sent nasty legal letters by a company for defamation - luckily I wasn't about to be intimidated, had good legal counsel and some experience in defending myself. In this day and age of lawyers and social media, it's important to know your rights as both someone defending yourself and making legitimate claims against those who have done wrong.
In this episode I'll talk about the different aspects of defamation and how I have worked with clients to overcome defamatory comments made by errant shareholders.
Defamation (sometimes known as calumny, vilification, libel, slander or traducement) is the oral or written communication of a false statement about another that unjustly harms their reputation and usually constitutes a tort or crime.[1] In several countries, including South Korea[2] and Sweden,[3] as well as the U.S. state of Louisiana,[4] communicating a true statement can also be considered defamation.
Under common law, to constitute defamation, a claim must generally be false and must have been made to someone other than the person defamed.[5] Some common law jurisdictions also distinguish between spoken defamation, called slander, and defamation in other media such as printed words or images, called libel.[6] In the United States, false light laws protect against statements which are not technically false but are misleading.[7]
Melania Trump filed a defamation action in the New York state commercial court and in the UK High Court against the Daily Mail over allegations that she previously worked as an escort. Ms. Trump claimed damages in the sum of $150m.
The Mail later retracted the statement, published an apology and settled the case for $3m. The case was subject to much media attention, being covered by the BBC, the Guardian, Independent and ABC News.
I touc
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How can an entrepreneur build a PR program themselves, or outsource, or use a blended strategy for PR in the say way that Apple does with their design, manufacture and retail model?
Edward L. Bernays." in an interview conducted in honour of his 100th birthday, that "any dope, any nitwit, any idiot, can call him or herself a public relations practitioner."
Of course, it's just not that simple anymore.
On this podcast, I talk about ways to engage external consultants, but also how to make content via outsourcing but control distribution yourself.
I mention a number of tools for amplification - and these are also all available in our Technology Applications Directory on our Website under Speak|pr
https://journolink.com
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Richard Maloney shared his uplifting vision for the intuitive leader and his highly successful Engage & Grow approach to employee engagement.
The only problem is that according to services including Keyword Planner and Google Trends employee engagement is still a term that is not highly sought after.
This creates an opportunity for entrepreneurs on 2 fronts; key words for public relations and social media related to employee engagement are still not mainstream but also the technology enables us to see what is trending. The answer is 'getting back to work.'
I share details of tools which can be used, the way to value your domain name, and how to choose topics which are trending so that your PR falls on receptive desks of the media and public in social channels.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake industry-wide public relations, to change Government policy, or to engage consumers.
I talk about the vertical and horizontal types of trade organizations, and 5 tips on how you can get media coverage for your company by membership and participation in events.
As EASTWEST PR we have just joined the British Exporters Association. This is just one of so many trade associations worldwide. In the UK there is The Trade Association Forum (TAF) established in 1997 and administered by the CBI. The Associations Association. Singapore has the Singapore Business Federation works with Trade Associations and Chambers (TACs) in Singapore for a comprehensive representation of the business community. In Europe the Association of Accredited Public Policy Advocates to the European Union, for example, has a directory of advocate organizations across the Union.
The Marketing mentor website has a long list also of trade associations, and events websites to find more contacts for your company.
Consumers have their own associations - such as the consumer protection association e.g., WHICH founded in 1957 has 1.3m members and supporters.
How can your organization participate, contribute and leverage association membership? I am sharing from over 25 years of experience of building relationships with partners, Governments, and the media around the world.
Finally - I mention my good friend Jin Chong - if you want one of his cool T-shirts saying 'Jet Covid Away' then click his link and tell him you heard about him on this podcast.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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Edison Research Infinite Dial 2020 released March 19th, 2020 suggests that there are over 1,000,000 podcast shows worldwide; this poses both an opportunity and a challenge for brands. How to get noticed in a medium which is plainly important but is crowded, and is demanding to create a consistent flow of content.
As Stitcher CEO Erik Diehn said."The data we found reinforce our belief that the unique, intimate appeal of podcasting makes its fans the most loyal and passionate of any medium."
Here I talk about the practicalities of podcasting, how many people are listening and where (hint - an Asian country leads the listening figures), and when is the best time to publish.
I also track down the podcast series of well-known brands Sephora, GE, ZipRecruiter, Shopify and Umpqua Bank. Slack had one too, but that only published 29 episodes...pretty slack really.
If you don't want to produce your own podcast, which is quite sensible really, then listen for the tips on how to take advantage of this medium without learning new software.
If you do want to host a podcast, I can recommend BuzzSprout as the interface makes uploads simple, the embed players are attractive and syndication to the main podcast players is comprehensive and well explained. Their packages are also cost-effective, and Addie in customer support is a real gem and amazingly patient with my amateur hour questions.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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The single biggest issue facing service based companies around the world is fear; the anxiety that consumers have of returning to shops, physiotherapists, dentists etc is that they won't be clean enough to keep them safe.
And in the UK alone there are 70 thousand physiotherapists; so we need to find ways to get customers, clients and patients back.
I propose a hygiene regime which is shared publicly, and share in this podcast how this can be done honestly and with practical advice.
One technology platform which can be used and which I talk about is Trustpilot, a free to use service people's choice for reviews.
With over 300,000 businesses reviewed and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation.
Listen to the podcast, and share it with anyone you know-how has a business which involves people meeting people. This may just help, and it's all free to do.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.
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Registration of a UK private limited company creates a flurry of thoughts about PR, an experience of the CountingUP challenger bank, and an unexpected opportunity with HSBC.
HSBC, like all banks I imagine, has a backlog due to the Bounceback loan, 110,000 applications in a matter of weeks. My experience of getting a bounceback loan from HSBC was brilliant - quick & efficient. I was impressed.
As I went to register a new company bank account I received a letter from challenger Bank + App Counting Up. This prompted me to think about what makes customers switch providers and what role PR can play.
Listen to what Hermann Simon, considered by many to be the father of modern pricing theory and author of ‘Confessions of a pricing man’ says about value and secondary value.
In his words lie the PR challenges that companies of all sizes face, and also the answers to how you can market goods with higher prices and have your customers loving you for it.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.
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Public Relations is now a function of the CX - Customer Experience. Listen to how you can be at the mercy of customers, or employees, or can benefit from them as evangelists for your business. Listen to our Dyson story - and ask yourself if your company creates the same customer experience for the whole family.
The question is can you mitigate or amplify the opinions of your customers, employees or partners?
This is why it matters: according to a 2018 survey - 40% of the total population of 7.6 billion – 3.03 billion – are active on social media 116 minutes a day. That’s a staggering 42,340 minutes a year. And apparently Brightlight says that:
For employee engagement look at the excellent British platform Mo.work
Learn how research can even be used in press releases, like this one by JD Power for their rankings of consumer preferences, including of Dyson vacuums. We're fans, are you?
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar." – David Ogilvy
The same could be said of how much people take away from the first 4 minutes of seeing a person, reading their press release or visiting their website.
Brian Hill MSc tell us which part of the body gives the most clues, and his dissertation tells companies what they need to focus on with their website.
I test a website which analyses PR and social media headlines. My scores on Coschedule.com are discussed, as are words you can use to improve your readability and shareability.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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Be a podcast guest.
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https://academy.theunnoticed.cc/
According to the State of the Media survey by CISION, journalists need help and in this episode I tell you how to support the media by providing your great stories, and how you can get a free daily update of what journalists need.
In this podcast I look at how Apple has prepared it's products for COVID 19 and ask the question - what does your post COVID operating system look like?
Once you know the answer - you can use services like HARO and Telum Media to get story requests from journalists. Over 800,000 people use Haro and the ratio of sources to journalists is close to 100 - 1.
With media saying their #1 is time, then why are companies wasting their time sending irrelevant information in volume to people who direct it to the junk box.
Listen in and learn how you can use our SPEAK|pr methodology and COVID mindset to increase your chances of getting noticed.
Listen to this and our other episodes to take a high-level view of what's going on in the world of PR, and more importantly some practical steps you can take to get noticed.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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Check out the Podcast Guest Blueprint - click the link below.
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In this podcast, we learn about the plans of Microsoft to replace human editors with AI, News Internationals cuts to 100's of newspaper titles, and how the Guardian is building a platform which will require journalists to be incentivised by performance.
Think again if you think that your PR Agency has an easy job!
Technology in the newsroom has transformed the role of PR consultants, and the loss of print publications means that it will never be the same.
So what can you and your PR team do to create compelling content, audience engagement and measurable results?
Listen to this and our other episodes to take a high-level view of what's going on in the world of PR, and more importantly some practical steps you can take to get noticed.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Please Support the show (http://www.eastwestpr.com)
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In this podcast, I discuss the principles of observational learning as first taught to Sir Arthur Conan Doyle at the Edinburgh medical University, the bad PR arising from an experience of fraud on eBay and how Rupert is selling 6 free-range eggs at a 37.4% higher price than the eggs on same shelf.
We are all being observed by staff, partners and customers. Public relations isn't just about what we say proactively but the clues we give which can be read in the same way that Dr Joseph Bell FRCSE (2 December 1837 – 4 October 1911) deduced the background of a courier.
What does your company say about itself, and how can you charge a premium for your products like Rupert does for a commodity product like eggs by creating a compelling narrative?
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Please Support the show (http://www.eastwestpr.com)
Be a podcast guest.
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Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
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The Likert scale often found on survey forms or questionnaires, measures how people feel about something which can be useful in many different situations. It was invented by American social scientist Rensis Likert invented in 1932.
Businesses can use it now to learn about what's important in the minds of the team, partners and customers before they start their PR. Some services include: polldaddy, survey monkey, mentimeter
Read these survey results and see if they are what you expect, and more importantly how they would impact your PR activity?
Deloitte survey in Forbes shows consumers in 13 countries see themselves in the middle of a two-front crisis involving their health and finances.
Across the 13 countries surveyed, 42% of respondents worry about job loss, led by respondents in Spain at 62%, India at 54%, and South Korea at 51%.
Only 35 % said that they feel safe going to the store, 25% that they feel safe staying in a hotel, and 22% that they feel safe taking a flight.
How will these stats impact your business communications, and what more detail do you need to tell people the message they need to hear; because they are not all the same.
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Please Support the show (http://www.eastwestpr.com)
Be a podcast guest.
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What we can learn from James Radcliffe, founder and CEO of INEOS, about sponsorship of sports events? The answer lies in his upcoming launch of the Ineos Grenadier 4x4 and how he sees sponsorship as part of building his business.
Kent University researchers layout out a theory about how you can choose which kind of events a company should sponsor in their paper: ABSTRACT - Sponsorship as a marketing communication tool has increased remarkably over the past two decades. Drawing from research in social psychology, a conceptual framework which affords a clearer understanding of the appropriate sponsoring of events when objectives are to improve consumer attitudes and increase recall is developed. The framework suggests that companies sponsoring events that provide a moderately inconsistent Afit@ to their company will be viewed more favourably by consumers.
I am working with Action Coach to sponsor their webinar series as it is an Afit for EASTWEST Public Relations. Listen to how entrepreneurs can work on a scale which suits them to grow their business as I discuss the basic deal structure and benefits agreed to work together which is a win-win deal.
For a blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Please Support the show (http://www.eastwestpr.com)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I dive into the stats behind Twitter, its value for trends, time sensitive information and customer engagement.
Credit to Sprout Social for informative post:
Too summarise -
Twitter’s curation means that content quality and connecting with your followers are still essential ways to help your posts get reach and visibility.
We also discuss Admiral James Stockdale, and what Jim Collins coined as the StockDale Paradox, and what guidance that gives to entrepreneurs about their messaging during this time. It's not about being optimistic, but having faith and being realistic about the challenges at hand.
Admiral Jim Stockdale said,
“This is what I learned from those years [1968-74] in the [Hanoi] prison camp, where all those constraints just were oppressive. You must never ever ever confuse, on the one hand, the need for absolute, unwavering faith that you can prevail despite those constraints with, on the other hand, the need for the discipline to begin by confronting the brutal facts, whatever they are. We’re not getting out of here by Christmas.”
If a person wants to write their own version of events, then Twitter enables them to circumvent the traditional filters and restrains of editorial media. As Trump has found this makes Twitter a supremely powerful platform but also one to be managed with due care and attention.
For a blog post which accompanies this podcast please visit:
https://www.eastwestpr.com/blogs/
You can reach Jim James on Linkedin:
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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Rate us and share us.
Thank you.
Be a podcast guest.
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Hélio Vogas, Brazilian motivational speaker shared insights into the need to find ways to motivate staff as they come out of furlough, and shared the story of the #Reachfortherazor campaign led by the CEO Jason Killens and the Director of Operations Lee Brooks.
What can you do spark a movement which is personal, on message, and importantly more symbolic than difficult to do, but which sends a message to staff, partners and customers?
Although I didn't like the content of a China focused publication I received through my letterbox today, it did lead me to discuss the merits of printing ones' own newsletter as a solution to the lack of print which is available for long form information and photographs. In the old days of PR, print was an essential part of the marketing mix; perhaps it is time to bring it back especially for certain customer groups who don't live on the internet.
I share here how my agency, EASTWEST, recently secured over 90 pieces of coverage for our client Rosti for it's 72 hour 3d printing service by framing the news release within our COVID mindset of Compassionate, Optimistic, Values Based, Informative and Digital.
Finally - 'some good news' - a YouTube only show by celebrity in lockdown John Krazinski has been sold after only 2 months. There is another site running since 1997 called the "Good News Network®" as an antidote to the barrage of negativity experienced in the mainstream media. Because of its long history, staying power, and public trust, GNN is #1 on Google for good news. However, in spite of their own PR it seems that it 'Some Good News' was more attractive to ViacomCBS; because Krasinski is already an actor on their shows. Sometimes it's not just about the PR but the connections.
Next show I'll talk about Russell Brunson and his strategy for getting into the top 100 influencers that you need for your business.
For a blog post which accompanies this please visit:
https://www.eastwestpr.com/blogs/
You can reach Jim James on Linkedin:
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I saw that 57% of listeners are on mobile devices and so probably don't read the shownotes.
Andy Palmer - CEO of Aston Martin is ignominiously sacked. Read the news here It's a lesson in how not to do PR.
How VW took the news of another fine, offers an alternative way to manage a crisis.
What can you learn from my shopping experience at B&Q; one of the countries largest home improvement retailers.
And I share a thought that social media metric give us an insight into the real reason why Aston Martin shares have lost 95% of their value since floatation Oct 3 2018.
[Palmer’s annual salary was £1.2m and he was entitled to a maximum yearly bonus of £2.4m and share awards worth up to £3.6m under a performance share plan. At £17.75 a share, his 0.6% stake in the company is worth £24m. As of writing this - the share price is 34.96p. We shall see what news of his departure does to the share price. Same company different leadership - it's all about the story the markets will hear, and this is PR at its most effective.]
Interested to see Similar Web analysis of the B&Q website analysis here
For a blog post which accompanies this please visit:
https://www.eastwestpr.com/blogs/
You can reach Jim James on Linkedin:
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
What does the financial chaos surrounding Hertz, McLaren and JLR tell us about the need to focus on growth areas of the economy, as bike sales surge 23% and Halfords shares add 80% in a week?
Dominic Cummings has a PR nightmare; it's one thing to break the rules but another to be seen doing so. Did he forget that he is famous, that a 70 year old member of the public can look up car plates online, and that social media means Durham is no further away than down the road. More importantly, the response on social media and mainstream media demonstrates why 'who we are' matters when it comes to leadership.
How can you show leadership to your team, partners and customers during lock down?
Do you want to share your website and lots of other information with people who can't or won't read it? How about using AI enabled readers like http://talkify.net
Talkify reads the content of any website and we automatically detect any of the supported languages for you. Our idea is simple - Enter a url to a website and we will read it aloud for you, you can of course download the audio as mp3 to listen to at a later time. Today, the foundrs have a big variety of users ranging from study material used by Universities, bloggers that proof reads their blogs, students and more. Could this increase engagement on your site/app/materials/guidebooks/manuals?
Getting your company noticed with just 18 minutes per day of PR activity. That's my focus now for the SPEAK|pr program. I've built the tools and was thinking about how I can make it useful when entrepreneurs, including me, have so little time.
The answer is automation. I share on this podcast my statistics after one week of using the ZOHO Social platform to centralise and manage our social media posts to Linkedin, Facebook and Twitter. (Instagram to come later once I've solve the workflow).
I won't bore you with the stats here but the numbers are in the >100's % increase in engagement. It's off a low base for sure, but we have to start somewhere.
Where are you starting from, and how can my team and I support you and your organization to get noticed? See more details at our website below.
For a blog post which accompanies this please visit:
https://www.eastwestpr.com/blogs/
You can reach Jim James on Linkedin:
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Public relations is about more than press relations; I have to say that I hate it when people think that PR is about having articles published.
'The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements.'
Business Dictionary.com
I chat today about what I am learning from the Girls Day School Trust in the UK about pivoting, communication and being aligned to their "so that."
"So that" was shared by Paul Dunn who is the Chairman of the B1G1 (Buy1GIVE1) is a global giving business movement that helps businesses give back easily in meaningful ways. Since 2007, B1G1 has worked with more than 2,000 businesses from all industries around the world, creating over 130 million giving impacts.
As I walked downtown in Bath today I surveyed the banks and shops, then took a look at their websites when I got home. Listen to my review of their high street and net street personalities and what it says about their "so that" motives.
As we keep saying, those with a COVID strategy will survive. See my slideshare on the need for pr to be Compassionate, Optimistic, Values Based, Informative and Digital. See here
Finally - how is a tech newspaper in Vietnam putting big companies to shame when it comes to helping its vulnerable readers? With over 2m visually impaired in the UK and 285 million people visually impaired worldwide (about the same as the population of the USA), how is your company showing it cares for employees and customers who are vulnerable at this time? Doing so now will build lasting loyalty.
For a blog post which accompanies this please visit:
https://www.eastwestpr.com/blogs/
You can reach Jim James on Linkedin:
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Support the show (http://www.eastwestpr.com)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
How a dispute over a farmer's bonfire sparked a train of thought about mistrust, and how the Edelman Trust Barometer report backs up the impression that people aren't in favour of anyone that's in authority.
That means entrepreneurs and business too! We've all got a bad reputation before we've started communicating. If we made money during COVID we're mercenary, if we lost money during COVID we are bad at business and possibly out of business.
So how can entrepreneurs use PR to build their reputation and put the fires out as they rebuild loyalty and trust. The answer is in this podcast, and on my website at http://www.eastwestpr.com/speakpr
For a blog post which accompanies this please visit:
https://www.eastwestpr.com/blogs/
You can reach Jim James on Linkedin:
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Support the show (http://www.eastwestpr.com)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Automation in PR is available to all companies regardless of size, and the deployment of AI assisted content generation will allow content to be available at a rate to match the possibilities of the automation tools.
In this podcast I am going to talk about the McKinsey report on the first 90 Days of COVID-19 Recovery Plan, the impact of the Allen Curve on people working at home, and what my Shanghainese wife is listening to on her iPad in the countryside of England which speaks to the future impact of AI on us all.
McKinsey Report can be found here.
For a blog post which accompanies this please visit:
https://www.eastwestpr.com/blogs/
You can reach Jim James on Linkedin:
http://www.linkedin.com/in/jamesjim
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy
http://www.eastwestpr.com/speakpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
I discuss the news that Haymarket will close it's finance publications in Asia, and what that means for everyone who relies on traditional print as a means of getting PR.
I'll also share about ZOHO Social, the content scheduling toolset that we started using today which looks set to save us lots of time and will help us to reach our communities across 5 platforms.
Steve Judge, 2 x World Paralympian Champion inspired me this morning with his talk on ActionCoach about taking one step at a time. I've been guilty of setting standards so high for myself that I wasn't putting one foot forward. Today this changes.
As an entrepreneur for over 25 years across the world, I want to share what I know works to get a company noticed which is free, or nearly free. As we see that traditional print publications are going all digital, or going out of business, the opportunities for entrepreneurs have been been greater to leverage technology for profitable business.
I mention toolsets which you can download for free from my website. SPEAK|pr tools and a Technology Applications Directory.
http://www.eastwestpr.com/speakpr
Keep communicating!
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Speaking to the Action Coach south west community, Jim James shared his new mindset for PR during COVID Times. Jim says that entrepreneurs need to adopt a new approach in light of the paradigm shift brought about by the Corona Virus.
Compassionate
Optimistic
Values based
Informative
Digital
Jim also shares the SPEAK|pr process:
Storify
Personalise
Engage
Amplify
Know
The powerpoint from this webinar and video and templates are all available at:
http://www.eastwestpr.com/speakpr
Listen on: Apple Podcasts Spotify
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Andy Clayton and I met in Beijing in 2008, as he was a fellow British entrepreneur, and so he was one of the first people I called when I wanted to learn how other returning expatriates have managed the transition. Fast forward from our first meeting and now Andy is a successful and articulate Gazelles and Petra certified coach with the European rights to the training methodologies of the American firm providing the tools of Scaling Up.
Andy sees the world differently to most people. Bi-lingual, he has a powerful sense of focus and clarity which helped Andy to found, grow and sell the UK’s largest China Operations outsourcing agency, helping Western companies to operate over $50m of sales in China. He achieved this through deployment of the tools of Scaling Up, and has since certified as a Petra and Gazelles Coach, helping organisations implement the tools of Scaling Up, aligning teams to unlock growth and potential in their organisations.
Andy’s passions included extreme distance running, and supporting Autistic causes, including founding Autistic Entrepreneurs.
We talk here about how he planned the sale of his China business when he decided that he didn't want to fly back and forth any more.
He shares the way in which he approached the Petra coaching company in America to bring their Scaling Up methodology to the UK.
Andy has also been working on SODA - his own methodology for saving time, which is being successfully implemented by executives saving them literally days in the month.
You can contact him here:
Andy Clayton
linkedin.com/in/andyclaytonuk
This is a Silver Fox Entrepreneurs Production.
Our mission is to enable mature men to create a meaningful business which enables them to enjoy their middlessence.
Check out our community here:
Http://www.silverfoxentrepreneurs.life
Please share this and rate it too.
Thank you
Jim James
Bath
England
Listen on: Apple Podcasts Spotify
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Tax Tips from Simon Robinson, ATT (Fellow) FMAAT.
11.7 million returns due. 94% were filed online. Just over 700k filed on the 31st. 26.5K filed in the last hour. Last year, last filing was with 17 seconds to go! However just short of 1 million missed the deadline.
Late filing penalties
£100 late filing penalty. If still unfiled after three months (30 April 2020) then £10 per day up to £900. If still unfiled after 6 months, 5% of tax due or £300 if greater. Same again at 12 months. Latter penalties capped at 100% of tax due.
Late payment penalties
Interest accrues from day one (3.25%). If unpaid at 30 days, 5% of tax due. At six months, 5% of any tax outstanding. Ditto 12 months.
Example: File and pay on 1 February 2021 (1 year and a day late). Liability £10,000. Interest and penalties would total £3,825.
How to avoid this
Speak to an adviser/accountant! Keep good records as you go, it is easier and aids budgeting. Aim to file as early as possible, no adverse effect on payment/amendment dates and gives more notice of any liability.
If you are late, don’t panic. Aim to complete asap to limit penalties. Also consider making an estimated tax payment to limit interest and penalties in respect of late payment.
You can appeal penalties if you have a reasonable excuse, but the acceptable list is limited (bereavement, hospital stay, HMRC technical issues).
Common business expenses to make sure you claim
Use of home as office - £4 per week with no evidence, more if properly calculated
Mileage for business miles – 45 per mile for the first 10,000 miles, 25 thereafter. Keep mileage log
Accountancy costs(!) – for company accounts and returns or personal tax return if self-employed
IR35 changes
Or ‘off-payroll working’. Where an individual works via a personal service company (PSC) and would otherwise be considered an employee. Rules in place since 2000 but notoriously hard to enforce.
Previously if applied, the PSC was the deemed employer so any income was (broadly) taxed as if PAYE. This stopped the income tax efficient profit extraction profile of relatively low salary and dividends. From April 2020, the emphasis switches to the engaging party to operate the tests and decide whether the rules apply. If they do, payments are treated as employment income.
Contract for a project or ongoing services? Paid by time or for a task? Mutual obligation?Right of control/substitution?Own tools/equipment?Multiple clients?Financial risk (work rejected and remedied at your cost)?
Entrepreneurs and saving 10%
If concerning Capital Gains Tax (CGT), need to make sure shares in company qualify (need to be a 5% holding and an officer/employee) or if assets in self-employed business check that their use qualifies and they are sold around the time the business ends/is sold.
If general taxation, best advice is to get an adviser if they do not have one! Should easily be able to save you 10% in maximising expense cla
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Nick Hems has a mission, "to help men create more opportunity and get more of the results they want in life through the power of presenting themselves in the best possible way.
His aim is to provide a premium but accessible service for men that gives advice on various ways to elevate style, dress with intention, form the right mindset for success and ultimately create the best possible first impression."
We talk about how women check out the heels of shoes, the role of attention to detail and accessories, and importantly how we present ourselves will be a good indication of how much attention we pay to our business.
None of this is expensive according to Nick; it's an attitude and about making an effort to take control of your personal branding.
This was a Silver Fox Entrepreneurs Production
Subscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcasts
Building a worldwide community for mature men with enterprise.
Contact the Host: Jim James
Post Production by Beheard.
Talk with Nick Hems
nick@nickhemsstyle.co.uk
+44 7957 265 295
Website
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David Ringsell is an maturepreneur who I first met when talking about attending technology start up events; which at the age of 62 David said made him feel a little awkward.
The truth is that David works with a wide range of technologies. These include Angular and SQL Server. Services are provided on both web and database development. The programming languages used include Java, Javas Script, C# and more.
He's a pioneer in technology and has built a business which now is selling IT training to India. We talk about how he managed to use students to built minimum viable products, balances online courses with in person tutoring, sustains a loving relationship with his wife of 20 years, and the importance of having a cat.
A holder of a BSc in Maths & Computer Science from the University of Sussex, with a stint in corporate roles, David founded TalkIT in 2006. He has created e-learning courses in all main industry standard coding languages. With TalkIT you can learn to code online when and where you want.
Email: david@talk-it.biz
Start now: www.talk-it.biz
Call: +44 01225 469127, 07958 752303
This was a Silver Fox Entrepreneurs Production
Subscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcasts
Building a worldwide community for mature men with enterprise.
Contact the Host: Jim James
Post Production by Beheard.
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Marc Campman is a social media playmaker. He turns your social media content into stories and your stories into plays. He is a multi- award winning international marketing and social media specialist.
He shares about how he has divided up his career into 10 year tranches;
- corporate
- individual advisory
- agency consultant
- lifestyle business
Originally from the Netherlands and now living in the UK, Marc shares how he has built a successful consulting practice by authoring a book, how he got consulting gigs in Dubai, how much a consultant can earn per day, and his plans to now turn the digital marketing skills into a way to monetise his Moroccan hideaway.
Marc’s experience spans over 30 years of marketing and sales in the technology, telecoms and gaming business in a wide variety of companies, from large global organisations to local startups. Over the years he has built up extensive expertise in every area of traditional and online marketing.
With his experience in online marketing and Social Media, he can be considered a thought leader in Social Media and Content Marketing. Social Media Marketing is all about creating your own plays. Plays to make connections, participate in conversations and generate ideas.
Check out his book on Amazon.
Flirtonomics - how to attract, date and love your customers on social media.
Riad Farasha. Link is http://riadfarasha.com
- Simon Sinek start with why
- Steve jobs commencement address
Marc Campman
Social Media Playmaker
@marccampman
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Subscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcasts
Building a community for mature men with enterprise.
Contact the Host: Jim James
Post Production by Beheard.
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Bob Grace spent some 30 years in Jaguar Land Rover, starting in the Automotive Industry at the age of 16 and working his way to become President of JLR China from July 2010 to July 2015. In October 2019 Bob established his own business offering personalised travel, Not Just Travel Bob Grace, as a franchise business within the Hays Group.
Having travelled extensively over the years, and lived in many different countries, coupled with over three decades of working with luxury brands delivering high service and experience, he feels that he is well placed to develop travel experiences that will excite the senses.
Bob shares in this episode the way in which he decided to get back into working life even though he didn’t need to financially, his views on working in China, how much he pays his children to help with his marketing, and the response of his mother when he invited her to Windsor Castle.
We learn about actual the costs and revenue targets of taking on a franchise, what to look out for when one is self employed, and why a franchise can be an ideal solution to self employment giving the excitement of autonomy without the risk of going it alone.
Given the experience he’s gained over the years working with and in China, Bob has also joined Asiability as a Partner, where the purpose is to enable good commercial and philanthropic partnerships between U.K., E.U., and the People’s Republic of China (see Asiability.co.uk).
You can contact Bob for his views on these subjects, and booking a brilliant vacation, at bob.grace@notjusttravel.com or via Linkedin
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Building a community for mature men with enterprise.
Contact the Host: Jim James
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Experienced entrepreneur and Silver Fox, Jay Shapiro is launching a #GamingForGood movement across Africa from his base in Nairobi, Kenya. He uprooted his young family from America to move to Africa, sensing the sort of excitement and buzz he experienced in Singapore in the mid '90's
There are 350 million connected smartphones in Africa, growing at 20%, and the median age in Africa is 19. UsikuGames is creating a new movement by gathering people on their mobile devices to play skills-based games and enjoy live entertainment, as a community.
Canadian Jay started and built Blue interactive in Singapore in 1999 which he later sold to WPP in 2008.
We talk about the importance of drinking with other techdads, why he has a rap group on his payroll, why failing is a hallmark of an entrepreneur, and how he and his successful wife manage their relationship to care for their kids in Nairobi.
"If you are not failing at least 50% of the time, then you aren't trying. You have to be willing to get things wrong."
Jay’s Profile
Websites
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Mark Goh, Founder,VanillaLaw™ | Barrister (UK) I Advocate & Solicitor (Singapore) | Accredited Mediator(SIMI) | Negotiator(Oxford) and retired Army Captain in the Singapore Reserves.
In 1992 Mark set his own law firm upon returning from the UK to Singapore after studying law at the University of Buckingham.
LAW FIRM GOING DIGITAL
With the advent of the digital age, he began exploring ways to digitise Vanillalaw, observing that going digital could save the law firm's operational costs in a tremendous manner. Already experienced living overseas, he could also see the potential of the law firm expanding beyond the shores of the island nation of Singapore. So in 2011, he started transforming the law firm to go digital.
DEVELOPMENT OF VANILLALAW DOCS
By 2014, Mark had already been in practice for almost 20 years as an experienced dispute resolution lawyer. He was disheartened to observe that many (SME) business owners were often embroiled in disputes simply because they had no or poorly drafted contracts. The very thought of paying huge legal fees to consult a lawyer was (and still is) a big turn off.
Vanillalaw Docs was developed with the intent of mitigating the huge legal fees. Its an ecosystem developed by lawyers for the business owner to hands on preparing the first draft. The lawyers come in afterwards with the vetting process and advice. Today, Vanillalaw Docs has more than 850 subscribers and counting.
Mark has funded this himself, and recently launched GoSME.org
Indranee Rajah S.C., Senior Minister Of State For Law
(16 May 2017) of Singapore said,
"Tech for more productive interaction with clients: A good example is VanillaLaw™ Docs, an interactive web-based platform created by Singapore law firm, VanillaLaw™ LLC. VanillaLaw™ LLC developed their own online contract template which, when used together with this platform, allows their clients to insert relevant information to prepare the first draft of legal documents.
The law firm reviews this and focuses on issues requiring legal advice and drafting amendments. The end product is still cleared by qualified lawyers but this technology enabled process cuts down the need for multiple or long meetings to take instructions. This saves time and costs for firm and clients.
Mark then started a community called 'Go-SME to encourage Singapore SME's to take advantage of the opportunity in the wider world by using technology to distribute work processes and to f
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Pitch presentation coach. International speaker, selling strategist for coaches, speakers, & experts, Paul Elliott is a silver fox with amazing insights into why people can't sell, and how to help them.
Paul chooses to work with people who value FREEDOM & IMPACT over growth. He adds value by helping them leverage their talents & their message, and ultimately to extract value from what they have to offer.
In this podcast Paul shares his journey do self discovery through abject failure to neural linguistics programming to sales coaching; and why customers will be demanding to pay for your services if your motivation is right.
Paul is also the author of 'Maven : From Invisible to In Demand'
Email: paul@strategicrebel.com Twitter: @StrategicRebellinkedin.com/in/paul-elliott-strategic-rebel
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LawBite was founded in 2011 by Clive Rich, barrister, mediator, arbitrator and professional negotiator. Clive recognised a need for SMEs to have greater access to affordable, understandable legal services.
LawBite’s recent You Gov research indicated that the UK’s SMEs collectively lose over £13 billion a year as a result of failing to take care of their legal business properly. These failures range from not taking care of trading contracts, intellectual property, terms and conditions and shareholder contracts, through to regulatory issues, staffing problems, and disputes.
Clive talks with Jim James about raising money through crowd cube, balancing working life with a growing family, and how he is managing to install a professional management team in order to spend more time on the vision of the company.
Find out more about Clive Rich at his site:
Production by BeHeard.co.uk
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Seasoned Advisor, Entrepreneur, Keynote Speaker, Professor & Investor based in China, Richard Robinson talks with Jim James about start-ups, the Jack Ma University, the Stupid American Diet, and why relationship are true wealth.
He writes about himself:
Into my third decade in China where I advise and invest in companies and help them crack the Chinese and Asian markets. I also teach at China's top two universities: at Peking University's Guanghua Int'l MBA program I teach Entrepreneurship in China and at Tsinghua University's BI-Tsinghua joint program I teach 'pracademics' to senior execs.
Previously with 8 successive startups as a co-founder or senior exec, and with dozens of others as an investor, board member, adviser or mentor (HAX, Chinaccelerator & 500).
Initially I was a senior exec at 3 companies from private entities through to their listings, then went on to co-found 5 companies: 3 exited to publicly listed companies and 2 landed squarely in the 'L' column ;-).
Active in the geek-o-system in Asia/globally and speak frequently at conferences. (I MC'ed: Web Summit Lisbon & Dublin, TechCrunch Beijing, GMIC Beijing & Silicon Valley, Rise Hong Kong and TechInAsia Singapore & Jakarta).
Grew up in Greater Boston and my Boston accent and I went to study at USC in L.A. and Cambridge University in the UK. After graduation I was a wild-eyed backpacker working my way around the world as a bartender in the Virgin Islands, a concierge/ski bum in the Swiss Alps, an English teacher in post-revolution Prague, a house-painter in Norway, a grape picker in France and a BMW factory worker in Munich. In '93 I traveled overland from Switzerland to Hong Kong via Beijing on the Trans-Siberian and fell in love with China.
Got an MBA at the Rotterdam School of Management in The Netherlands '94-'96 & fell in love with the web. After grad school did a solo 4,000km bicycle trip through Africa from Nairobi to Cape Town vimeo.com/22348199
Labors of love to exercise/exorcise my creative muse:
- Write children's books with all proceeds going to charity;
- Produce / MC stand-up comedy shows across Asia with top comedians like Jim Gaffigan.
Lovely entrepreneur wife, 3 kids 'Made in China'. Perpetual Mandarin student.
LinkedIn Profile
linkedin.com/in/richardrobinson
Twitter@RichardRobinson
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Tony, and fizz, came to The Drawing Room in Bath to talk about not retiring. The importance of staying active, not taking health for granted, and taking on new challenges including starting a new business when most people are thinking of laying out the deck chairs and eating ice creams with the grandchildren.
the retireista project is a must-read guidebook for all men wanting to get the best out of the best years of their lives.
Divided into sections that mirror those here on our website, the retiresta project includes anecdotes, case studies, advice and checklists for the reader in an upbeat, friendly style. It redefines retirement as a positive, energised and dynamic life stage we can all aspire to once our conventional working life is over.
https://retireista.com
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Matthew Rochford, life coach talks with Jim James on Silver Fox Entrepreneurs.
Your mind. Your life. Your success.
I've been supporting, coaching, advising and providing counsel to people since the late nineties. Whether it's been as a business consultant, Executive Coach, meditation teacher or martial arts trainer - being able to help and support other people to be more insightful, successful and fulfilled has always been a passion of mine.
Qualifications and Experience
Key Take Aways:
- We get in our own way
- Define and write down a statement which forms an anchor point
- Allow our inner self confidence to come to the fore by managing negative narratives.
It all sounds so easy, but it's not...which is why we need coaching from people like Matthew.
Find out more about Matthew on his website:
https://www.matthewrochford.co.uk
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Charlie Sampson talks of life after being CEO of Saatchi & Saatchi advertising agency in China.
Key take aways:
- Keep the business niche at the beginning.
- Get in front of customers as quickly as you can.
- Customers buy you, so be genuinely passionate and credible about the business that you are in.
Reach Charlie here:
Director of Property IC,
Level 26, Fortune Financial Center
No.5 Dong San Huan Zhong Road
Chaoyang District 100020 - Beijing
T: +86 (10) 5775 0348
M: +86 186 0112 8041
E: Charlie.s@thepropertyic.com
W: http://www.thepropertyic.com/
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