This one is for the boutique owners! Whether you’re an aspiring owner or you’ve got an established shop, I have some advice for you today that’s going to help you build trust with your customers and create an environment for your business to thrive.
In this episode, I’m sharing my origin story first, because I have been right where you are now. And as someone who’s been through the ups and downs of boutique ownership, I’m sharing some questions I ask aspiring boutique owners to gauge how serious they are about owning a business.
I’m also sharing why you need to get to know your ideal customer, all my best tips for using social media to grow your business, and — perhaps most importantly — why you shouldn’t rush into more space, more staff, or more inventory too quickly. I’m so excited to share this episode with you and I can’t wait to chat with you about it in my DMs @morethannicolej on Instagram!
In this episode, you’ll learn…
[01:13] Hear me speak at the Profitability Summit, hosted by Ciara Stockedale
[03:25] Why I’m making an episode especially for boutique owners, and how you can chat with me directly (one of my favorite things!)
[06:02] My origin story, including some twists and turns on my journey as a boutique owner
[17:28] Two questions that help me determine how serious an aspiring owner is about opening a boutique
[20:57] Why you need to get to know the type of customer you want to support
[25:54] Why building a social media strategy that converts customers, instead of just posting pretty pictures, is going to be key to your success
[31:19] How to create stronger relationships with bloggers and fashion influencers
[34:54] How to build trust with your potential customers
[38:01] Why you shouldn’t rush into growth or overhead
Get full show notes and the episode transcript: https://nicolej.com/blogs/podcast/My-Best-Advice-for-Boutique-Owners-at-Any-Stage-of-Their-Journey
If you’re looking for more support from other entrepreneurs facing similar challenges, join us over in TFE and follow me on Instagram for more uplifting business tips!