Launch Life

The Big Idea Behind the Biggest Launches - Launch Life With Jeff Walker Episode #49 Mar 26, 2020

What’s the difference between a big launch and a really big launch? Usually the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean…

Here’s the link for the livecast that I mention in the video: http://bit.ly/rich-csib

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Behind the Crazy Business Growth - Launch Life With Jeff Walker Episode #48 Mar 19, 2020

If you want to improve your life, it’s easier than ever to grab a book, take a course, or get coaching. And you can learn a lot and have some real breakthroughs from doing these things. But if you really want explosive growth and serious results - not just in your business, but in every part of your life - then there’s something else you should try...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

The Most Important Lesson - Launch Life With Jeff Walker Episode #47 Mar 12, 2020

Long ago, when I was first starting out, I learned the most important lesson of my career.

I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs.

Looking around the room, I noticed they had all learned that same lesson...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Three Things to $200k - Launch Life With Jeff Walker Episode #46 Mar 05, 2020

Things have changed since I started my first online business in 1996, but these are the three things that I obsessed over to build my business at every stage of my business...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Knowing What They Really Want - Launch Life With Jeff Walker Episode #45 Feb 27, 2020

Lots of online entrepreneurs want to have an online course or training program, but these things don’t just magically come to life. I didn’t just sit down one day and write out my flagship program… and even if I could have done it that way, I would’ve missed out on a huge advantage. Here’s what I did first - and how it can benefit any business...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

When Do I Get to Buy the Jet? - Launch Life With Jeff Walker Episode #44 Feb 20, 2020

As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business.

Here’s how to think about those changes… and yes, there are times when it pays to spend more than you need to.

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

They Didn’t Charge Me a Dime - Launch Life With Jeff Walker Episode #43 Feb 13, 2020

I broke my ski boot recently… and had two completely different experiences at local ski shops when I tried to have it fixed. One store wanted to sell me a brand new (read: expensive) pair, and the other did something that absolutely blew me away. They’ve got a customer for life now… here’s what happened (and why it’s important for your business).

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Counting the Money - Launch Life With Jeff Walker Episode #42 Feb 06, 2020

The song says, “You never count your money when you’re sitting at the table”... well that might work in some places, but it doesn’t work in business. You need to count the money, and here’s why...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Getting to Dollar One - Launch Life With Jeff Walker Episode #41 Jan 30, 2020

Entrepreneurs are always coming up with new ideas for their businesses – I’m pretty sure we’re just wired that way. The grass always seems to be greener on the other side of that new project, and it’s so easy to think, “Yes! This is it!” But take a deep breath - here’s what to do before you start throwing all your resources into the new new thing…

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

The Most Important Sale - Launch Life With Jeff Walker Episode #40 Jan 23, 2020

Often in business, we talk about the importance of customer acquisition. In other words, how do you find clients — from attracting prospects to making the sale? But the reality is, if you’re going to have a sustainable business, then customer acquisition isn’t the most important thing to focus on...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

When Do I Get to Buy a Ferrari? - Launch Life With Jeff Walker Episode #39 Jan 16, 2020

Most of us started a business to get some sort of freedom… whether it’s time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you’re not thinking ahead to how that money gets spent, your business might be in serious danger. Here’s what I mean...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Smashing Records (When They Say You Can’t) - Launch Life With Jeff Walker Episode #38 Jan 09, 2020

What does it take to be the best of the best? Here are two big takeaways I got from watching a 100-year record get smashed.

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

An Amazing Decade (and what’s ahead) - Launch Life With Jeff Walker Episode #37 Jan 02, 2020

We’re a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade - back in 2010.

I was wondering - what was I thinking 10 years ago? Where was my head at? What did I start doing differently to make this past year and decade (after 25 years in business) my biggest and best ever?

When I blew the dust off that journal and cracked it open… I found a bit of buried treasure there - this video is about that treasure, and how I’m thinking about the new year and the new decade….

The Case for Credentials... - Launch Life With Jeff Walker Episode #36 Nov 21, 2019

It looks like I ruffled a few feathers with an email I sent out about “no credentials, no problem”. And I want to set the record straight… there are definitely a few situations where you want someone with credentials (anything requiring surgery comes to mind). But there’s something even more important than credentials, and that’s what this week’s blog is about.

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Getting a Bigger Slice of the Pie - Launch Life With Jeff Walker Episode #35 Nov 14, 2019

In the business world, there are a lot of folks that are all about “getting theirs”. They often think that there’s not enough to go around, so they’ve gotta take that piece of the pie before someone else does. But what I don’t understand is why they’re trying to get the biggest piece instead of just making a bigger pie. Here’s what I mean…

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Where the Work Really Happens... - Launch Life With Jeff Walker Episode #34 Nov 07, 2019

If you’re an entrepreneur, you’re probably pretty busy... it kind of comes with the territory. And right now, I’m just a few days away from LaunchCon, my biggest event of the year. I’ll be hanging out with more than 1,000 people in Phoenix starting this Friday. So what am I doing on a canoe in the middle of the wilderness?

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Moving Beyond Fear (3 Steps) - Launch Life With Jeff Walker Episode #33 Oct 31, 2019

I was recently hanging out with a super-successful entrepreneur. He’d just secured almost $20 million in funding for his fourth startup - but he was terrified of becoming homeless. And he’s not alone. Lots of successful business owners have similar fears, even though they’re unhelpful and unrealistic. Here’s how to move past them...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

What’s Behind the Success? - Launch Life With Jeff Walker Episode #32 Oct 24, 2019

I love my work. I get to help people all over the world create businesses they love - and I get to enjoy a pretty incredible lifestyle while doing it. So how did I make that happen? Here are a few things that made a huge difference for me...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

How to Take a Quantum Leap Forward - Launch Life With Jeff Walker Episode #31 Oct 17, 2019

Having an online business means your day-to-day is basically you and your computer. Which is amazing - but it can also be pretty limiting. The reality is, working alone can get you pretty far... but if you want truly massive growth in your business, there’s something else you need to do...

Here’s the link I mention in the video: http://www.launchcon.com

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

When the Students Become the Teacher - Launch Life With Jeff Walker Episode #30 Oct 10, 2019

What's the highest measuring bar for a teacher? It's a simple question with a simple answer - but that answer will grow your business faster than almost anything else...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Show Up And Serve - Launch Life With Jeff Walker Episode #29 Oct 03, 2019

How do you have longevity in this business? How do you build a brand in a market where thousands of new products come out every year? How do you create loyalty when attention spans are shorter than a nine-second cat video on YouTube? This is how I’ve turned my online program into a 14-year powerhouse brand.

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

First Launch $2k, Second Launch $90k… Teaching Yoga in Italian - Launch Life With Jeff Walker Episode #28 Sep 27, 2019

Max Guidi teaches yoga courses online for the Italian market. After planning and executing his Seed Launch in just a week (and making a respectable $2,000 for his effort), he launched his course again… and it brought in around $90,000. Max now helps to train both students and yoga teachers all over the world and is currently developing an online yoga school.

http://productlaunchformula.com

After 11 Years, Launching Helped Double Her Business - Launch Life With Jeff Walker Episode #27 Sep 26, 2019

Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK... but not really growing. And then she started using PLF… and the results were dramatic. http://productlaunchformula.com

He Put His Non-Profit in the Black… For Good - Launch Life With Jeff Walker Episode #26 Sep 25, 2019

Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit.

http://productlaunchformula.com

Launching Her Way Around the World - Launch Life With Jeff Walker Episode #25 Sep 24, 2019

Polly Alexandre is a coach who helps people with their “money blocks”. Her first launch brought in over $51,000 dollars... which snowballed into another launch and then a mastermind event. From just one launch Polly made an astounding $531,170… all while globetrotting between London, Ibiza, and Los Angeles.

http://productlaunchformula.com

Helping People in the Bedroom - From Her Own Living Room - Launch Life With Jeff Walker Episode #24 Sep 23, 2019

Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and they’ve never looked back. Their first launch brought in $15,000… and their results grew from there. Their next launch did $45,000 and the one after that did $105,000.

http://productlaunchformula.com

Six Figures from Teaching People to Scream - Launch Life With Jeff Walker Episode #23 Sep 22, 2019

David Wu and Sean Johnson are passionate music fans who knew they enjoyed teaching, and knew their audience wanted something cool and unique. So they spent 3 months learning how to scream… and then created a training product to teach others. Their launch brought in six figures… and they’re just getting started.

http://productlaunchformula.com

Overcoming All Odds to Do Her Own Thing - Launch Life With Jeff Walker Episode #22 Sep 21, 2019

After she was diagnosed with Bipolar disorder, Gabriela Pereira decided she had to leave her dream job. Then she found PLF, and used it to create a business helping writers master their craft. Being in control of her business means she can operate on her own schedule, even on days when her health is a challenge.

http://ProductLaunchFormula.com

From In-Debt to Adoption Using Launches - Launch Life With Jeff Walker Episode #21 Sep 20, 2019

Amanda and Jonathan Texeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child.

http://productlaunchformula.com

The Fine Art of “Chunking” - Launch Life With Jeff Walker Episode #20 Sep 19, 2019

I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? And for that matter, how did I manage to keep people’s attention for 3+ hours? This is what I did…

And you can still join the Launch Masterclass - I’ve got three more live lessons coming up. You can join right here: https://productlaunchformula.com

Picking Favorites (+ Some Launch Masterclass Updates) - Launch Life With Jeff Walker Episode #19 Sep 12, 2019

It’s the final week before we kick off my LIVE Launch Masterclass, and I’ve got a bit of a dilemma. I just got done recording two dozen case studies, and… they’re all AMAZING. I kinda want to share all the stories, but right now I’ve only got space for 12. So now I’ve got that to figure out (and there are a few other “good problems” to solve)… and this week’s video is all about what’s on my mind with just a few days left before I go live with the Launch Masterclass.

(By the way, you can register for the Launch Masterclass for free at this link: http://www.productlaunchformula.com)

My Launch Masterclass (A Sneak Preview) - Launch Life With Jeff Walker Episode #18 Sep 05, 2019

We’re a little less than two weeks out from the first session of my LIVE Launch Masterclass. I’m going to deliver 12+ hours of training on how to launch and what’s working NOW in the launch world. This is a quick sneak peek of what I’ll be covering…

Here’s the link I mentioned in the video: www.productlaunchformula.com

Launch Masterclass Schedule:

Live Lesson 1 - Sept. 12

Live Lesson 2 - Sept. 16

Live Lesson 3 - Sept. 19

Live Lesson 4/Registration opens for PLF - Sept. 23

Registration for PLF Closes Sept. 27

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Fixing Things That Aren’t Broken - Launch Life With Jeff Walker #17 Aug 29, 2019

If you’ve got something that’s working for you, why would you risk messing it up by “fixing” something that’s not broken? I usually don’t make that mistake… but last year I took my annual launch (that was already working super well) and completely re-invented it. Here’s what happened…

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

The Side Effects of Launching - Launch Life With Jeff Walker Episode #16 Aug 22, 2019

The link to sign up for the free Launch Masterclass is at: http://www.productlaunchformula.com

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

What Do They REALLY Think? - Launch Life With Jeff Walker Episode #15 Aug 15, 2019

The first time I met some of my clients in person, I was pretty nervous. I had my Product Launch Formula program that I KNEW was going to help them. But still, there was this little voice that wondered if they’d think I was a fraud.

Anyway, I eventually got up the courage to talk to a few of those clients… they told me about their experience with PLF, and I was blown away. Frankly, hearing those first few stories changed my whole approach to how I talk about PLF. Here’s what happened...

And here’s the link I mentioned in the video: https://productlaunchformula.com/call...

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Back to the Drawing Board - Launch Life With Jeff Walker Episode #14 Aug 08, 2019

It’s the first week of August, which means it’s officially Launch Season for me and my team… we’re gearing up to teach our big annual Launch Masterclass. Last year’s Masterclass was groundbreaking - I did 14 hours of live training + downloads and other goodies… and it was 100% free. And this year’s version is going to be even better! In any case, here’s what’s on my mind as we dig into the nitty-gritty planning process (and I think it’ll help you with your next launch, too).

Winning the Game - Launch Life With Jeff Walker Episode #13 Aug 01, 2019

A lot has changed since I started my first online business in 1996. Back then, there really wasn’t anyone doing photos, let alone video… and building a website was this super complicated (and expensive) undertaking.

But there is something that hasn’t changed in 20+ years of business… and that is knowing what it takes to be successful. Here’s one of my favorite “rules” for winning - not just online, but in any business.

MORE VIDEOS and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Are You in the Right Market? - Launch Life With Jeff Walker Episode #12 Mar 26, 2019

Choosing the right market can literally be the difference between having a business that works or a business that fails. I got a chance to catch up with Ryan Levesque and we talked about the 5 things your market must have to give you the kind of business you’ve always wanted.

You might want to grab a pen and paper for this one, it’s THAT good…

P.S. To get a free copy of the book we talked about, go to: http://bit.ly/choose_book

(Part 2) Debrief of a Multi-Million Dollar Launch - Launch Life With Jeff Walker Episode #11 Oct 05, 2017

Jeff takes you inside his most memorable launches past and present... and shares the good, the not-so-good, and the completely unexpected.

MORE PODCASTS, VIDEOS, and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Debrief of a Multi-Million Dollar Launch (Part 1) - Launch Life With Jeff Walker Episode #10 Sep 27, 2017

Jeff gives you an insider view, letting you see, hear, and feel what it’s like to be part of a multi-million dollar launch.

MORE PODCASTS, VIDEOS, and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Shattering the “Starving Artist” Myth - The Launch Life With Jeff Walker Episode #9 Sep 15, 2017

Special guest Nicholas Wilton shares his journey from solo studio artist to leader of a thriving online artist community.

MORE PODCASTS, VIDEOS, and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

She Didn’t Even Have a Cell Phone… - The Launch Life With Jeff Walker Episode #8 Sep 14, 2017

Special guest Kami McBride shares her transformation from non-techy, non-salesy to seasoned launch pro on a mission to change the world.

MORE PODCASTS, VIDEOS, and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

The Massive Failure that Launched My Business - The Launch Life With Jeff Walker Episode #7 Aug 29, 2017

Jeff's big fail... and how he recovered to launch a multimillion dollar business.

What Do Launches and Eclipses Have in Common? - The Launch Life With Jeff Walker Episode #6 Aug 24, 2017

Jeff explains the strange connection between launches and eclipses, then shares how things are going behind the scenes with one week to go until his big launch.

MORE PODCASTS, VIDEOS, and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

The Making of a Multimillion Dollar Launch - The Launch Life With Jeff Walker Episode #5 Aug 16, 2017

Go behind the scenes of the upcoming 2017 launch of Product Launch Formula. Jeff shares the high-level strategy, timeline, and team structure behind his biggest launches to date.

The Fine Line Between Success and Failure - The Launch Life With Jeff Walker Episode #4 Aug 09, 2017

Here’s one big question to ask yourself… and how you answer will tell you a lot about whether you’re primed for success.

MORE PODCASTS, VIDEOS, and GOODIES: http://www.jeffwalker.com

LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

From Zero To $100K - How I Started - Launch Life With Jeff Walker Episode #3 Aug 03, 2017

Starting out and creating huge goals... like going from zero to $100k, and then what happens once you get there?

More at JeffWalker.com

How To Launch With Momentum - The Launch Life With Jeff Walker Episode #2 Aug 01, 2017

The "Hollywood" trick for launching your product or service with maximum impact and momentum. Jeff also shares share the 3 critical tools you need in your launch toolbox.

What Is The Launch Life - The Launch Life With Jeff Walker Episode #1 Jul 25, 2017

From stay-at-home-dad to multi-million dollar business. Jeff shares his story and sets the intention for this podcast: to help you build a business and life you love.

More at http://JeffWalker.com

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