During the Golden Age of Radio, listeners sat glued to their radios at the same time each week to catch their favorite shows. Shows like The Shadow, Little Orphan Annie, and The Mercury Theater captivated parents and children alike with their quality storytelling that always left the listener hanging, which ensured they’d tune in the following week. Over time, broadcast radio evolved into mostly music, then mostly talk, and now it’s mostly commercials, news, weather, and traffic. This is hardly compelling radio, and people choose not to tune into it every day.
Enter the Podcast. With today’s technology, virtually anyone can produce their own radio show over the internet, or Podcast. The competition in this market is intense, and advertisers are starting to take notice. Several Podcasts are using the old-fashioned long-form approach to radio, with fantastic results.
The three approaches to Podcasting Programming are:
Episodic programs – This approach is like the old radio serials. A compelling story is told over a long period of time, usually ending with a cliff-hanger to entice listeners to return to the program later. With Podcasts, if you get into a program late, you can listen to episodes back-to-back, bingeing on the Podcasts just like you do with TV shows.
Personality programs – These Podcasts follow the tried and true technique of using a personality that garners a reaction and discussing a variety of topics. Some examples of this style are the Howard Stern Show or The Adam Carolla Show. When you really enjoy the format and personalities on a show, it’s great to be able to listen to several episodes in a row.
Theme programs – These programs center around a single theme, but discuss different aspects of that theme each episode. For example, Side Hustle Nation is a podcast that focuses on the part-time entrepreneur, and each week, features different entrepreneurs to tell their story.
averages about 33 minutes of Podcast listening per session.
BINGE LISTENING IS HERE TO STAY
There are millions of people who are now used to bingeing on television shows, so it follows naturally that the same people will binge listen to a Podcast if it grabs and holds their attention.
Happy Podcasting everyone!