For businesses, one of the most significant elements we bring to the podcast industry is a digital marketer’s mindset. Our team understands integrated strategy & we know how brands are executing multi-attributions channels on that side of the table.
Many in the podcast industry simply stick to what they know best…selling stand-alone podcast ads. And that’s ok! However, to compete in an integrated world, the industry must expand its skill-set. That’s where we come in, particularly through our Podcast Business Center, and the offerings #TopPodcast Digital Enterprises bring to life.
Changing the Narrative in the Digital Buying Community
TopPodcast.com will help drive a narrative to make podcast advertising more readily accepted within the $70 billion digital advertising industry. Born and bred digital marketers and podcast insiders, our team understands how the digital marketplace has been sprinting ahead of the podcast community.
Despite the prejudice against our industry by certain digital buyers (for our measurement limitations), direct response advertisers are experiencing tremendous success with podcast advertising. We must highlight this narrative within the digital buying community.
Through education & advocacy, we will take control of the narrative & push messaging beyond the walls of the industry. Bottom line, podcast advertising must be a part of any integrated strategy.
The podcast medium must be accepted as a true digital product and no longer pushed off to the side by digital buyers to terrestrial audio planners
More Than A One-Trick Pony – We are Tactical Digital Marketers
Times have changed over the last decade despite podcasting’s decade-old purity. Through no fault of their own, many in the podcast industry have neglected to fully embrace the digital realm.
By implementing adaptive multi-attribution strategies alongside traditional podcast ad campaigns, we deliver a unique POV that most don’t. What makes our leadership team uniquely qualified to join the podcasting party? We understand all digital platforms, we understand the importance of analytics and we’ve created experiential marketing campaigns.
We dive into a companies digital strategy. It’s an integrated world that’s evolved since the inception of podcasting & we believe in delivering more than a stand-alone podcast buy.
The stand-alone approach of selling is no longer acceptable when it comes to delivering a podcast audience. It’s not just about ‘maximizing success for brands in premium podcasts’. Rather, it’s about having the digital knowledge to understand the complex integrated tools businesses are using to reach their valued audience.
TopPodcast.com has the digital expertise along with extensive podcast sales knowledge to maximize any integrated marketing strategy. And we speak your language when it comes to digital platforms.
Before you place a podcasting buy, ask your podcast agency if they understand the difference between native advertising and content marketing? Do they understand programmatic and adaptive marketing strategies that companies are executing? How involved have they been with experiential, event-based campaigns?
We have a feeling you might just hear crickets. Visit our Podcast Center today…inquire how we can help take your podcast advertising to the next level.