Looking for clarity on how people typically listen to a podcast? Remember, #TopPodcast is the home for ‘newpods’ discovering a love for on-demand listening. So we bring you stories that help educate first-timers entering the podcasting realm.
For starters, the number of podcast listeners is higher than ever…and the number keeps growing. According to the Infinite Dial Report, 67 million Americans are listening to a podcast monthly. But let’s take a look how they are consuming audio content…streaming or downloading? According to The Infinite Dial, (available also in our Research Center) an annual study from Edison Research, they’ve released detailed information about the Podcast consumers.
77% of frequent listeners click on a podcast & listen immediately
Other options they have are to select ‘download manually in order to listen later was at 41%‘ or ‘subscribe to and download automatically to listen later‘ was at 27%. The option ‘click on podcast and listen immediately‘ acts as an on-demand action, but does not necessarily mean streaming.
What Are Your Listening Options?
- You can visit a publisher or network & click on podcast to listen immediately
- You can open the podcast app on your phone where you can either stream, download, or subscribe (there are so many choices — check out our Top Apps
- If you want to listen to a podcast while doing other things (exercising, on the subway, etc), select download, that way you can listen offline (you don’t need a wi-fi or internet connection since it’s already downloaded on your phone)
On-Demand Listening is a Click Away
Your on-demand audio is one-click away, and it’s your choice on how you consume it — streaming or downloading — it varies on your consumption habits.
If you’re listening at your office at work, you more than likely will stream via your desktop or laptop computer.
What is the Major Differences Between Streaming vs Downloads?
- Downloading on-demand is more economical: pre-loaded downloads, while on a wi-fi connection, protects your mobile data bandwidth usage
- Downloading a podcast allows you to listen to it when you want and where you want…it’s pure convenience
- Streaming still gives the listener the choice and you need a connection via mobile/wi-fi
- For analytics & measurement, streaming is easier to measure pure listens, sessions, session lengths, and validation/confirmation that the listener heard an ad, as they are ‘continuously connected’
No matter how you slice it, whether you stream or download a podcast, on-demand listening affords you the ability to make the choice on how and when you consume audio…one click at a time.